Open a private kids club in the apartment. Opening by franchise

Now that more and more parents are realizing the importance of early childhood development and education, opening a children's center can be very profitable business project. So what do you need to consider if you seriously wondered: "How to open a children's development center?"

Step one. We develop a concept

First of all, decide who and how you will develop. Set an age limit, think over a work schedule, select appropriate programs and methods. You also need to decide whether you will have groups of short-term or long-term stay of children, draw up a schedule of classes, decide on additional services.

Currently, there are many time-tested educational and developmental concepts. Each of them has its pros and cons, admirers and opponents. You can choose one program or create your own development concept, which will include individual elements and installation of different methods.

Step two. We prepare documents

Before opening a children's center, it will need to be registered and formalized. To get started you need:

• – it follows from the law “On Education” that individual entrepreneurs have the right to engage in pedagogical activity on the same grounds as legal entities. You can start working from the moment of state registration.
• Decide on, as a rule, this is 85.32 - child care and supervision, 92.51 - organization of club-type institutions, 93.05 - personal services.
• Open a bank account.
• Get registered with the tax authorities.
• Choose a taxation system - the most reasonable USN variant(simplified tax system). She demands minimal cost for bookkeeping.
• If required, conclude agreements with third-party organizations for various services: solid waste removal, disinfection, disposal of energy-saving and fluorescent lamps etc.

Please note that if you plan to provide educational services, you will definitely need to obtain a special license. To issue it, it is necessary to collect and submit to the department or committee of education a whole package of documents:

• Agreement for the lease of premises or the right of ownership.
• The conclusion of Sanepidnadzor.
• Conclusion of the State Fire Supervision.
• Certificate confirming tax registration.
• Charter.
• Educational program.
• Confirmation of the availability of training materials, methodological literature.
• Data on teachers and educators, the number of children.

Due to the fact that the process of obtaining an educational license is long and difficult, initial stage business, it is better to limit yourself to opening a development center.

Step three. Finding a room

There are certain requirements for the premises in which it is planned to open a children's center. First of all, it must be highlighted in independent block- it can be a separate building or an apartment in high-rise building, formatted as non-residential premises. It is desirable to have two exits - main and fire. A fire alarm system must be installed, only firms with the appropriate license can install it.

When preparing the premises, it is necessary to be guided by the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009 and observe the following rules:

• The height from floor to ceiling must be at least 3 meters;
• The room should have: a place for undressing with lockers or hangers, a room for classes and games, a toilet;
• Walls must be smooth and withstand wet cleaning, for finishing ceilings it is recommended to use whitewash or water-based paint, the floors must have a non-slip coating without cracks and defects;
• Indoors, a constant temperature regime without sudden temperature fluctuations. Optimal value– 19-21°;
• Sockets and switches must be located at a height of at least 1.8 m.

You need to obtain permits and approvals from Rospotrebnadzor only if you will be engaged in educational activities. In all other cases, it is enough just to notify officials about the start of work.

When the room is ready, we order furniture, purchase toys, study guides, expendable materials for classes, sport equipment. It is better not to save on quality and purchase goods from reputable and well-established companies.

Step four. We invite specialists

Your income and the fate of the business will depend on how competent, professional and child-loving your caregivers are. Pay attention to the education of applicants, do not be too lazy to check their recommendations. Attend their classes regularly. Track the reactions of children and parents.

In addition to educators, you will also need: an administrator, supply manager, cleaner, security guard. If you plan to provide additional services, you will have to look for a qualified psychologist or speech therapist. Are you planning to create long-term stay groups for children? Seek medical attention immediately.

Please note that depending on OKVED, the requirements for employees to have a personal medical book change. But in order to avoid conflicts and misunderstandings, it is still better to play it safe and undergo regular medical examinations.

Step five. We attract clients

• Advertising in transport.
• Banners and streamers on the streets.
• Distribution of flyers and business cards.
• Own site.

Or unusual:

• Weekly performances in the playgrounds of nearby houses.
• Holding a lottery or competition.
• Viral advertising.
• Communication on local parent forums.

Before starting an advertising campaign, be sure to decide on a budget. Focus primarily on the residents of the area in which you open your children's development center. If possible, arrange a bright and unusual opening.

Step six. We develop business

Think about other ways you can increase the appeal of your center and get the most out of it. You can create a club for parents or a fitness section for mothers with children on the basis of the center, open a children's entertainment center or a special baby cafe, hold exhibitions or organize various master classes.

In any case, at the very beginning you should imagine where you would like to move and how to develop. And it doesn't really matter if you limit yourself to one studio, open several branches or decide to completely change the concept - you should have a plan for how to do it.

Some numbers

So, let's look at the financial component of a business project to open a children's development center. Calculations are given for the following data: non-residential premises on the ground floor apartment building with total area 80-100 square meters. The average prices for the country were used in the calculations. They may differ in each specific region, which will affect the final profitability and payback periods.

One-time expenses:

Monthly expenses:

Monthly income:

The approximate payback period for a children's development center will be 2-2.5 years.

Of course, working with children is difficult. But believe me, genuine delight, burning eyes and words of gratitude from your pupils will fully pay off all the anxieties and excitement associated with the opening of a children's development center.

Today, goods and services related to children in one way or another are gaining more and more popularity. One of the first places in this area is occupied by preschool development centers. Due to the catastrophic lack of places in the state, as well as their widespread dilapidation and impoverishment, various developmental centers for kids are a great idea.

That is why many mothers, who are concerned about the lack of quality development of their children, as well as those who are looking for opportunities to earn money "without leaving the child," are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and money will have to be spent at the initial stage. We will try to answer these and many other questions in this article.

We analyze the market

So, you have decided to open a children's development center. Where to start and what to pay attention to first of all? As in any other business, it is best to start with an analysis of the existing service market. In order for the upcoming enterprise to be successful, first of all, you need to carefully look around and soberly assess the presence of potential competitors. Before opening a child development center, find out if there are such institutions in your area:

1. State kindergarten. The advantages of such an institution include relatively low cost services and that the children are supervised all day long. Disadvantages - big number children in the group, which negatively affects the quality of assimilation educational material. In addition, the qualifications and level of interest of educators often leave much to be desired.
2. From the good - small groups and high interest of teachers. The negative can be high level payment.
3. Sport sections. A rather narrowly focused development, besides, children are usually accepted there no earlier than from the age of three or four.
4. Fitness clubs. Approximately the same as sports clubs, but the cost of attending them is much more expensive.
5. Circles in various interest clubs. The advantages include low pay and the ability to often change direction - if you didn’t like one thing, we’ll try another. The disadvantages include the “age limit” - such institutions usually accept children no younger than 4-5 years old. In addition, the pedagogical level of the team does not always meet the expectations of parents.

If you already have enough of the above in your area, consider whether you can offer your customers something that will withstand quite a lot of competition.

How to open a children's development center: a business plan

As you know, any good business begins with careful planning. Of course, compose detailed business plan within the framework of this article, it will not work, because each region, city and village has its own prices, and everyone has different starting opportunities. But a few general recommendations can be considered. Before you open a children's development center from scratch, you need to:

• develop the very concept of the business - think about what services you will provide;
• prepare and organize everything permits;
• select and issue documents for the premises in which the center will be located;
• buy necessary inventory, teaching aids, toys and so on;
• determine which specialists can help you in your work, arrange a casting for recruitment;
• conduct a competent advertising campaign, arrange a presentation of a new development center;
• establish a workflow, eliminate minor problems that cannot be clarified until the center has started working;

Now let's dwell on some of these points in more detail.

Choose a room

Of course, the choice of premises will primarily depend on your financial capabilities and the availability of proposals. However, someone who already knows exactly how to open a children's development center from scratch can confirm with certainty that there are several mandatory requirements which must be observed when choosing a room.

• If you do not plan to open a full-fledged kindergarten, even with a mini prefix, then a room with a total area of ​​​​50 to 100 m 2 is quite enough for you.
• Pay attention to the height of the ceilings - at least 3 m.
• The room should be divided into several isolated rooms: a locker room / reception area, a place for conducting classes, a games room, a toilet / washbasin. If your center is designed for long-term stays of children, you should also provide a separate room for sleeping and eating, as well as a room for service personnel.
• The decoration of walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpaper won't fit, needs to be repaired.
• in bedrooms and game rooms it is necessary to observe the temperature regime - 19-21˚С.
• All switches and sockets must be located at least 1.8 m above floor level.
• The room must have a fire exit and be removed from the housing stock.

Hiring staff

Before you open a children's development center from scratch, think about what services you will provide. We can say that recruitment is the most milestone in the process of opening. How skilled and dedicated your employees are will determine whether your center will be successful and popular. Minimum set employees you need looks like this:

• director/manager;
• accountant;
• teachers / educators by the number of selected areas;
• assistant teacher / nanny;
• nurse;
• security guard;
• cleaning woman;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work part-time: a security guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine babysitting with the work of a dishwasher. If at first relatives can help you as attendants, then the selection of teachers (educators) should be treated with special attention. If the kids are bored in the classroom, and the mothers remain dissatisfied with the level and speed of development of their child, your center will very soon be left without a clientele.

Advertising

Now let's move on to the next step. What else needs to be done to open a children's development center? How to start attracting clients? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in in general terms ways to attract customers can be as follows:

• colorful leaflets-invitations (distribution on the street, you can agree with the teachers and leave them in the locker rooms of kindergartens or in clinics);
• banners and banners on the streets of the district;
• advertising in transport (routes passing through your area);
• events with the invitation of animators for residents of the microdistrict, at children's playgrounds;
• creation, development and promotion of your own website;
• creation of a group in social networks and forums of the region;
• viral advertising;
• advertising on a local TV channel or radio station;

Payback period and profitability

Before opening a children's development center, it is necessary not only to study the activities of competitors well, but also carefully calculate the costs. The main monthly expenses will be as follows:

• rent of premises, expenses for public utilities;
• wages of hired personnel;
• taxes;
• security during the day and at night;
• There are also one-time costs:
• indoor repairs;
• purchase of furniture, toys and sports equipment;
• the cost of processing a package of documents and permits from various authorities (SES, firefighters, etc.);
• purchase of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region where you live, the total costs can range from 50-70 thousand rubles (20-25 thousand UAH) to half a million (150-160 thousand rubles). UAH). The payback of such projects is estimated at the level of 2-3 years, and the profitability is 20-25%.

So if you're dreaming of a quick profit and high income, you should look for another way to achieve what you want.

How difficult is it to open a children's development center for a franchise

If all of the above seems too complicated for you, and you are still afraid to take the first step, you can consider purchasing a franchise. This means that for a certain fee, an already existing and successfully operating company will provide you with all its developments. You will only have to repeat the path you have traveled step by step. The specialists of the franchisor (the one who shares his experience) will accompany the opening of the center from the first to last day, will bring you, so to speak, "to the result."

So, what does it take to open a franchise children's development center? On the Internet you can find a lot of offers, it remains only to carefully study them and choose the most suitable for yourself. At the same time, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently be unacceptable. For example, it may be too large monthly deductions (royalties).

What you need to open a center in Russia

Before you start your work, you need to formalize everything and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

• register individual entrepreneurship;
• choose OKVED codes, suitable for you it can be: 93.05, 85.32, 92.51, which means personal services, child care and supervision and the organization of club-type establishments, respectively;
• register and open a bank account;
• become registered (register) with the tax service at the place of residence;
• choose a taxation system - in this case, many advise choosing the simplified tax system, this allows you to significantly save on the services of an accountant;

If the activities of your institution will be related to education, then in order to open a children's development center, you will additionally need to obtain a license. This is a rather troublesome business, but there is one unwritten rule - if in full official name your center does not have the words “training”, “educational”, a license may not be issued. But it is best to get advice on a case-by-case basis. qualified lawyer. It is not so expensive, but it will allow you to avoid troubles and fines in the future.

Features of opening a center in Ukraine

To be honest, the opening of such a center in Ukraine is not much different from the Russian counterpart. The biggest difference is that it is quite difficult to open such a center without issuing a license. Therefore, before opening a children's development center in Ukraine, it is necessary to get legal advice. Most often, it is advised to choose the following OKVED codes:

• 47.90 - retail outside the store;
• 96.06 - provision of other individual services;
• 93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to register a private enterprise, or rather, an FLP - an individual entrepreneur. For work, it is best to choose the second group of taxation, so you have to pay less taxes. And one more small nuance: in Ukraine, the contract for hiring employees is tripartite - they must be registered at the employment center.

Now you at least in general terms know how to open a children's development center from scratch. At the end of the article, I would like to add some useful tips that will help you save some money and reduce the payback period of a young enterprise.

1. If you have chosen "unlicensed" OKVED, do not write to work books employees "teacher" or "teacher". It is better to use the wording “consultant” or “instructor”, the same applies to the employment contract.
2. Come up with a zest for your center - something that will distinguish it from other similar establishments. For example, let only you have clowns performing every first day of the month, or in the month when the child has a birthday, he will be given a discount on the subscription. Anything, as long as people remember it.
3. Conduct monthly/quarterly parent surveys. Find out what other skills they want to develop in their children, for which they are willing to pay extra. Maybe moms want to invite a children's yoga instructor, but they are not interested in classes with a French teacher.
4. In order to partially recoup the cost of renting a room, you can sublease part of it hourly for classes with a psychologist or speech therapist.
5. Introduce a bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month." This will allow you to provide your center with an additional influx of visitors.

And, of course, love your new undertaking. Remember: in order to open and successfully develop such a center, first of all, you need to love children.

All kids are very energetic: some love to draw, others to dance or even perform on stage. For this reason, a complex of children's clubs and studios, united under one roof, can become a very profitable business.

You should have not only the desire to earn money, but also to spend a lot of time with the kids. Experience working with children will not be superfluous. But even if desired, not everyone knows how to open kids club because there are still many nuances that need to be studied in detail.

We form training programs

School for early childhood development must necessarily be based on training programs. Of course, you can go the easy way and choose ready-made and proven training programs for well-known teachers. But in order for your children's center to have its own characteristics and differences, it is better to use your new pedagogical methods. And with qualified teachers, classes in your center will have their own flavor. Of course, if you are new to this field, you can start with the following list of typical activities:

• preschool preparatory classes;
• Painting;
• foreign language;
• developing circles;
• dance studio;
• music class;
• psychologist consultation;
• speech pathologist lessons.

Registration

How to open a kids club? First you need to officially register it. For registration, it is better to choose the option non-profit organization, as this will allow you to receive significant tax benefits. Everybody knows that get a seat in municipal institution it is very difficult for your baby today, so the question of discovery becomes relevant kindergarten at home. In this case, it is necessary to obtain a license by collecting a certain package of documents.

But if you do not plan to create an enterprise for preschool education, then licensing is not a prerequisite. Then your home organization can provide developmental and educational services. It can be a sports or regular gaming club. This system is chosen by most start-up entrepreneurs. They run a kids' club without a license, sometimes disguising their babysitting businesses as a developmental center. It is a perfectly acceptable option, and in the future you will gradually be able to expand the range of services and register another legal entity.

Setting up a children's center

When decorating a room, of course, it will not do without manifestation creativity. But, turning on rational thinking, you will understand that the development center needs not only toys, books and paper with paints, but also furniture, office equipment, carpeting and much more. Simply put, you need to completely think over the interior of the premises.

Keep in mind that children's furniture is not a cheap pleasure. Yes, tables and chairs. High Quality for preschoolers are offered in very few stores, and their price is too high. A good way out of the situation is to order children's furniture, which will save a lot and get an individual product.

This option is not very suitable for purchasing materials for classes, since cheap Chinese goods are harmful to children's health. It is better to pay attention to toys made of wood from foreign and domestic manufacturers. Wooden crafts, as a rule, are always of high quality, which will allow the toys to please the little ones for much longer.

When calculating the materials that will be needed for the lessons, take into account the already planned classes so as not to buy a lot and do not extra costs. Purchase only the essentials for the first time. Helpful advice: Laminate all materials made of cardboard. So their service life will be increased, and the pranks of the little ones will not harm them.

We buy office equipment

In your children's center, office equipment will be a good assistant in your work:

• for printing educational material - a copier, and preferably a color printer;
• personal computer or laptop;
• for watching cartoons and training lessons - TV.

When decorating the interior, make sure that there is sufficient lighting and ventilation in the rooms where children stay, but there are no objects that can cause injury to the child. From sewers to electrical wiring, everything needs to be checked. A plus for the premises will be the presence of an air conditioner that controls the temperature, as children are very sensitive to temperature changes and can easily catch a cold.

To create coziness, it is not necessary to decorate the walls of the center perfect renovation, children's drawings are well suited for this: a possible failed repair is not visible, and the children are glad that their work is on public display. And it’s also a good advertisement for newly coming parents who will definitely want to give to your professional hands their little ones.

Hiring teachers

At first, you can occupy the post of caretaker yourself, but everything is clear with the cleaning lady and the administrator - they are certainly needed. But finding qualified teachers and educators is a more serious task. The professional suitability of some of the candidates is often lame, which makes the search especially difficult. And remember, not all teachers strive to teach children, some come only for a salary. During the first few classes, it is better for you to personally attend them, because the whole image of the children's center depends on how everything starts.

Modern parents give Special attention development and education of children. In this regard, in our country, in addition to kindergartens and schools, many educational and entertainment institutions have appeared. We will talk about how to open a children's development center from scratch in this article.

Types of development centers

Why open a children's development center? First of all, you should choose a direction of activity. There is no specific model of such organizations, since such an occupation is a creative process. Some development centers offer support for children literally from birth until the moment they go to school. In other institutions, there is a narrower specialization. They develop the child in only one direction - drawing, sports, music, and so on. There are also centers that prepare children for school.

After that, the following actions should be taken:

• Develop a business concept;
• Register officially a children's center and get everything necessary permissions for its activities;
• Find and rent suitable premises;
• Purchase the necessary equipment;
• Hire staff;
• Organize an advertising campaign.

It should be noted that developing centers for children differ significantly from ordinary kindergartens. First, they offer wide selection all kinds of educational programs. Secondly, the development of children is carried out by qualified employees who do everything to satisfy the desires and needs of customers.

Activity registration

If the name of the institution does not contain the word "educational" or "teaching", you can open a kids club without a license. Under the current legislation of our country, this is quite realistic, which cannot be said about opening a private kindergarten. Therefore, entrepreneurs who are engaged in babysitting arrange a children's development center as a business. In fact, it can be an ordinary kindergarten, so when choosing a preschool educational institution for your baby, pay special attention to this.

Interested in how to open a children's development center legally? Everything is very simple. You need to register as individual entrepreneur and become registered with the tax office at the place of residence. If you plan to hire staff in the future, it is advisable to immediately register a legal entity.

During registration, you need to choose the OKVED codes correctly:

• 85.32 - provision of social services to children;
• 95.51 - opening children's institution club type;
• 93.05 - provision of personal services.

Before opening a children's club or development center, you should inform Rospotrebnadzor about the start of work. After that, you can expect guests with checks. The condition of the premises should be checked by SES employees and fire inspection. If everything is in order, they will issue you the necessary permits and you can start your business.

Choice of premises and equipment

The premises for the development center should be chosen depending on the direction of activity. If you want to prepare children for school, you will need separate classes for classes. In principle, you can rent a room in one of the municipal kindergartens. This will allow you to avoid problems with regulatory authorities, since such premises comply with all established requirements. Pay attention to the fact that there is nothing superfluous in the room, which can lead to injuries. Every classroom should have good lighting and ventilation. You should also check the wiring, heating and sewerage.

The room should be divided into several separate zones:

• Reception;
• Staff room;
• Classes for classes;
• Playroom.

In addition, it is necessary to equip two toilets - one for children, and the second for adults. If the children stay in the center long time, you need to separately equip the area for daytime sleep.

What do you need to open a children's development center?

• Furniture. Buying ready-made children's furniture is a thankless task. In addition, such pleasure will cost you a round sum. Shops for quality furniture affordable prices is extremely rare, so it is best to make it to order. This will allow you to save a lot and get exactly what you need;
• Consumables for classes and toys. You should not save on this. Choose quality baby products, not Chinese consumer goods. In this case, the toys will last a long time;
• Educational materials. At first, you can buy textbooks, notebooks, cards, etc. only if necessary, depending on what classes you are going to conduct. To make cardboard aids last longer, they need to be laminated;
• When developing a business plan for how to open a children's development center, do not forget to include an expense item for the purchase of office equipment in it.

For work you will need:

• Xerox;
• Printer for printing educational materials;
• TV for watching cartoons and various educational programs.

The walls in the room can be decorated with children's drawings of your previous pupils. They will be an excellent advertisement for parents who will bring their children to the center.

Children's development center staff

Staff

Before you open a children's development center, you need to select qualified staff. The success of your business largely depends on this. Regardless of the format of the institution, the following specialists should be on staff:

• educators;
• Psychologist;
• Methodist;
• Administrator;
• Accountant;
• Economic worker.

Methodists and educators receive an average of 20-25 thousand rubles. The administrator is paid 13-14 thousand rubles. The salary of a housekeeper and cleaner varies between 8,000 and 10,000 rubles. These are averages wages. Naturally, they vary and directly depend on the region of the country.

Planning

So, you have firmly decided that I want to open a children's development center. For such a business to bring good profit, you need to choose the right range of services.

For this you need:

• Decide on the age of the children who will be trained at the center. As a rule, such institutions are intended for kids from 1 to 6 years old. All students should be divided into groups according to their age;
• Try to develop own program learning. Of course, this will require special professional knowledge. Don't miss this important point, because in the future it can become your competitive advantage;
• Create a detailed class schedule.

Customer acquisition

At the start, a children's club will need extensive advertising:

• Bright sign;
• Banners;
• Road signs;
• Billboards;

Also, do not forget to place advertisements in the media and the Internet. Another effective method is the placement of information in social networks and on thematic forums. When you have your own client base and the club starts to become popular, you will not have to spend a lot of money on advertising. At first, you need to make detailed plan advertising campaign and allocate funds for it on a monthly basis.

Financial investments

Now let's talk about expenses. To quickly draw up documents, it is advisable to seek help from a specialized company. It will cost you 20-30 thousand rubles. At least 300 thousand rubles will have to be spent on equipment.

Also, when drawing up a business plan for a children's development center, fixed costs should be taken into account:

• Premises rental - 65 thousand rubles;
• Nutrition for children - 2.5 thousand rubles daily;
• Staff salary - 75-100 thousand rubles;
• Security - 10 thousand rubles.

Do not forget about variable costs for the purchase of stationery, dishes and other things. In addition, money will be needed for advertising and customer acquisition. When the business begins to develop, you can create your own website on the Internet, where customers can familiarize themselves with the proposed list of services.

Profitability and business relevance

We figured out how much it costs to open a children's development center. Now it's time to talk about profit. In the first year of work, you should not expect large incomes. During this time, you can only find clients and declare a business within your locality.

Modern parents pay special attention individual development children. Since they are constantly busy with career and personal growth there is no free time for raising a child. In this regard, the business at the opening of developing centers is quite a promising and relevant area of ​​activity. Families with a good income are willing to pay decent money for vocational training and proper child care.

If you want to understand whether it is profitable to open a children's development center, you must first understand the sources of income:

1. Developmental classes;
2. Preparatory group for preschoolers;
3. Learning foreign languages;
4. Painting;
5. Dancing;
6. Music.

In addition, it is possible to offer clients the organization of various children's parties, birthdays, as well as concerts and various competitions. Expanding the range of services will allow you to earn additional income.

On average, from one client, the children's center receives 7-10 thousand rubles of net profit with a full board, or 2-4 thousand rubles when attending certain classes. Net income for 1 month is 50-70 thousand rubles. It's quite profitable. Such a project can be implemented in any region of our country.

Profitability and payback periods

The payback period of an institution is 1–2 years, depending on its format. To bring closer the moment of reaching net income, find out on the basis of the development center. Equipment for it can be purchased at specialized companies who are engaged. Inexpensive toys are best purchased in bulk from domestic manufacturers. Another option for additional income is master classes for parents and children, which can be held 1-2 times a week. Some development centers also offer services child psychologist and a speech therapist.

At the stage of formation, the profitability of the business will not exceed 12-15%. Over time, to increase the number of customers, you can open branches throughout the city or in small settlements. You can also rent a larger room in order to be near the development center. The most important thing is to choose the right assortment so that parents who bring their children to classes can buy everything they need there.

• It is advisable to open a children's club in new areas of the city, where there are usually problems with free places in kindergartens;
• If you are not sure that you can organize such a business from scratch on your own, you can buy a ready-made business of a children's development center or purchase a franchise to work under the guidance of professionals;
• Find some "zest" for your center that will attract customers. For example, you can organize monthly holidays with funny contests and clowns;
• Keep in mind that this business is seasonal. There is a lull in the children's centers all summer, as parents send their children on vacation. During this period, it is better to take a break from work or organize a summer camp for children.

If you love children, then

Zarina Ivanter, the author of a popular manual on opening and promoting a children's club, claims that in the coming years the number of children's clubs will increase dramatically, equaling the number of beauty salons. However, now the market is not yet so saturated and many entrepreneurs have a chance to fill this niche. The distribution of children's clubs across districts cannot be called uniform: in some cases, a large district with large population has one or two clubs, while in the nearby area only three or four clubs function on one street.

How much money do you need to open a kids club

To launch a children's club, you will need 1-1.5 million rubles. The businessman will begin to receive profit not earlier than in six months, and, most likely, in a year. At first, entrepreneurs spend a lot of time and effort on attracting customers and building a base of regular visitors. A subscription for a month (about 8 classes) will cost the visitor 4-6 thousand rubles. Of this money, about thirty percent are received by teachers. Most often, parents enroll their children in one or two circles. The session lasts from 30 to 50 minutes. Eight hours of work and the use of a three-room facility theoretically allows for 48 sessions per day, but in practice, 5 to 15 sessions are conducted daily. A group of 3-5 people brings the children's club revenue from two hundred thousand to 1 million rubles a month. In addition, an entrepreneur can receive additional income by organizing a mini-kindergarten, creating small shop selling toys and children's allowances. Also a good additional revenue brings the organization of holidays.

Currently, an entrepreneur can purchase a ready-made franchise from a network club. The popular franchise "Baby Club" will cost 800 thousand rubles, the slightly less popular "Sema" - ten times less. However, working with a franchise has a number of disadvantages. The main one is that the businessman will give part of the profit to the founding company of the network. In addition, if parents did not like something in the Sema children's club in Chertanovo or Beskudnikovo, a shadow falls on all institutions under the brand name of the network.

Which room to choose for a kids club

The premises for organizing a children's club should be located on the 1st floor of an apartment building. The area of ​​the premises is from seventy to 150 square meters. The best option- the presence of a fairly spacious hall with an area of ​​​​twenty to thirty square meters: in this room, parents will wait for their children from class. From the hall, the doors should lead directly to the rooms where the children are engaged. It is necessary to find out from the owner of the premises in advance who will pay for utilities ( minimum fee for Moscow - 10 thousand rubles). In addition, you need to check for fire alarm, find out if the landlord has permission to sign. A landline phone must be installed in the room.

The most important point when choosing a room for a kids club is the location. Best Option is the central part of the sleeping area big city with a lot of new buildings. It is in new buildings that many young families with children live. It will be a great advantage if a businessman opens a club near a place that is often visited by parents with children - a large playground, a children's clinic, and so on. Opening a club in the central area of ​​the city or in the old area is associated with certain risks - the infrastructure here has long been established, and the population is very heterogeneous.

Renting a place for a kids club in any residential area of ​​the capital will cost from 1.5 thousand rubles per square meter per month. In terms of the entire premises, the rent reaches one hundred thousand rubles.

Additional costs for the repair work of the kids club

The cost of refurbishing a building depends entirely on its condition. As follows from the practical experience of users of the Baby Club franchise, repairs in the capital of Russia will cost about 8 thousand rubles per square meter: this amount includes the cost of materials, equipment, and the work of the repair team. total amount repair costs will be at least 475 thousand rubles.

Sanitary norms and rules for the organization of children's clubs have not yet been developed. However, fire alarm it is highly desirable to install (cost - from 40 thousand rubles). In each room you need to hang a fire extinguisher, an evacuation plan.

It's important that the kids' club impress parents, so it's a good idea to set aside some funds to equip the waiting room with cozy furnishings, sofas, a table with tea, biscuits and magazines. The bathroom in the kids club should be clean, comfortable for children and adults. It would be better if a special toilet is installed for children. Such trifles will allow parents to feel the difference between the children's club and the House of Culture or the House of Pioneers. The House of Pioneers is one of the main competitors for a private children's club, because classes are held free of charge in this state institution.

According to the documentation, the majority of children's clubs are centers for children's leisure or family centers. Such centers try to avoid obtaining a license for the right to engage in educational activities. Such licenses oblige their holders to fully comply with the standards adopted for kindergarten, which is very difficult. Not every entrepreneur is able to rent a room in a building no higher than 4 floors, with two or more exits. For those who do not want to follow the path of "kindergarten", you do not need to use the words "lessons", "education", etc. in the documentation. Teachers are better called "instructors".

Children's program

The most common are developmental activities for children, to which children are most often brought by mothers, as well as classes in English language and activities that prepare the child for school. Before you create a program for your children's club, you need to carefully study the programs of competitors, ask parents what, in their opinion, is missing in the area. Say, very few children's clubs offer classes aimed at physical development child - it is likely that children's fitness will be relevant in your area.

The program should be made as wide as possible - so that entrepreneurs have a better chance of recouping the costs. Focusing on a specific group of clients or one line of work should not be - this reduces the income of the enterprise. In addition, it is necessary to clearly distribute children into groups. In the morning, the smallest visitors are invited to the club, in the afternoon - kindergarteners and schoolchildren. Schoolchildren and kindergartners also come to evening classes.

As you know, children are prone to various diseases, and for parents, the need to pay for missed classes is a very unpleasant moment. It will be very useful to develop an incentive system for children who do not miss classes. For children who miss classes due to illness, it makes sense to organize a compensation system. For example, you can sell cheaper tickets with "working off" missed lessons in other groups, and slightly increase the price for tickets with the possibility of transferring classes to another month.

Kids club staff

An employee of a children's club is not necessarily a certified teacher with extensive experience. Students who get along well with kids or women who have graduated from pedagogical universities in the specialties “ preschool education”, “defectology”. good workers may be mothers who are passionate about pedagogy and the early development of the child. For one lesson, the teacher is paid from 400 to 700 rubles.

What equipment to choose for a kids club

The children's club needs a place for the administrator equipped with a computer and a printer, chairs, cabinets, tables, materials used by children for modeling, toys, drawing materials.

Modern children's clubs have abandoned the constant purchase of new educational cards, having once acquired a projector and demonstrating educational pictures received from the Internet on a large screen. The basic package of the Montessori environment, which has become very popular, includes materials worth from 100 to 300 thousand rubles. The Montessori environment allows you to organize the process in such a way that children are engaged, in fact, on their own.

Advertising

The opening and successful launch of a children's club requires the cost of an advertising campaign. Promotion at the first stage will cost from 50 to 100 thousand rubles. In order to attract a clientele, it is necessary to immediately cover the widest possible target audience- people living near the club. Announcements can be placed right at the entrances of nearby houses, and flyers with information about the opening of the institution can also be distributed to mothers and fathers walking with children in playgrounds. It is very important not only to announce the opening of a children's club, but also to focus on the opportunity to take advantage of a profitable urgent offer - a free trial lesson or a subscription with a big discount. If the clientele remains satisfied, the businessman can count on "connecting" to the advertising of his institution one of the most effective tools - the so-called "word of mouth". It is precisely to launch the "word of mouth" that the main work on promotion should be directed.

The kids club needs a constantly updated web resource. The development of such a site will cost from 20 thousand rubles. The site should be reflected in search engines for such queries as, for example, "Chertanovo children's club." In general, the monthly advertising costs of a children's club range from 5 to 20 thousand rubles.