What is better to finish for the opening of a children's club. The concept of business in the commercial sector of education

In this article we will talk about how to open a children's development center, what you need to open it and you can download it for free finished example business plan.

A development center for children or an ungraded kindergarten is quite promising business in modern world. There are more and more children, the birth rate is growing, the population is increasing. You can often hear from young mothers and fathers that it is very difficult to arrange your baby well. There are too many applicants, and there are not enough places in such children's institutions. Of all the children who need kindergartens, only about 60% have the opportunity to get there. But kindergarten is not only help for parents, but also communication for the child.

What is the difference between a child development center and a kindergarten?

Behind last years along with municipal kindergartens, a huge number of various children's developing clubs and centers, as well as private kindergartens, appeared. All of them are engaged in providing approximately the same services with a difference only in the level of teaching, the professionalism of teachers, the methodology for teaching kids, and most importantly, the approach to the business itself. Specialists of such children's development centers try to help parents make their kids successful, educated, diversified and happy.

To visualize the differences, you can see the development programs, for example, the children's development center "Constellation". In some of their programs, mother is always involved. These techniques themselves are aimed at different goals: adaptation in kindergarten, individual development etc. You won't find this in nurseries.

Business plan

Since the differences are only in the methods of working with kids, then it will suit you to open this business. If it is not enough for you, then you can download more.

The main thing to remember is that your employees were professionals in their field, and not ordinary educators.

How to open a children's development center

How to open and what needs to be done to open a children's development center? If you love children, competently approach the matter, then it will not be difficult at all.

Factors to Consider Before Opening

If you seriously decide to start, then you need to do the following.

Register an enterprise, firm, go through the entire standard procedure for legal activity. Now it is not difficult to do this, all the information can be found on the Internet, in the legislation.
Primary investments for a children's development center will be needed from 500 thousand rubles. and more. Here you can take your own funds or attract an investor by drawing up a mandatory contract.
The choice of premises - the more the better: from 100 sq. m.
Find good qualified staff to work with children.
Have or acquire knowledge in psychology, pedagogy. This is necessary for checking and selecting personnel, resolving conflicts.
Bank account - follow a simple procedure for opening.

If you decide to use the words "educational", "training" in the name of the enterprise, but you must definitely obtain a special license. For a children's developmental development center, this is not necessary. For one teacher with a completed pedagogical education, an individual entrepreneur will be required, then it is possible without a license. In this case, the staff is registered in positions with the duties of a nanny.

Choose a simplified taxation system to keep minimal bookkeeping without involving expensive specialists.

Room selection

The premises must include:

reception;
office for staff;
playroom and study room;
bedroom
bathroom with toilet.

Fire safety requires that the premises of the children's development center must be an independent compartment, have 1-2 exits, and a fire alarm.

The success of the children's development center largely depends on the teachers. Children will talk about them to their parents, and they will tell their friends and relatives, potential clients. Of course, equipment and methods are also important, but the human factor is always the main one.

Features of such a business

Almost always, children's development centers work for nine months, because in the summer there are few people who want to take children. In this case, the rent is paid constantly.

The bigger the city, the more competition. It is necessary to estimate the demand for the service in a particular area, fashion trends. Most often, the development of children up to 2-3 years old, teaching a foreign language is required.

The payback of such a children's development center is from 3 to 5 years.

The main expenses in such a business include:

rent;
salary fund;
security services;
tax deductions.

How to attract customers

The main clients are parents with children from neighboring houses. This is the main venue for the main advertising company. It should include announcements at the entrances, inside houses, conversations with parents, invitations to events from the children's development center. It is good to organize various holidays, concerts, competitions for kids, invite parents and children there. This will raise awareness and attract new customers.

Popularity can be maintained, created different ways, for example, introduce some original innovative ideas, conduct promotions. But in this case, you will definitely need to contact advertising agency, and this, as you know, is an additional cost.

Now the opening of children's development centers is very promising. You need to stock up on patience, courage, not be afraid of difficulties, and gradually over time everything will pay off, and will bring stable substantial profits. It is better, of course, to start with your own premises without investors.

Kindergartens and development centers are not just an opportunity to open a business, it is a very useful, in-demand, good deed. Your pupils and their parents are well organized process will be very grateful to you.

There are three topics in which almost every resident of our country considers himself an expert - these are politics, medicine and parenting. In order to become a politician, you need money, and a lot of it, healing requires an extensive knowledge base and a diploma, but teaching and raising children is within the power of anyone who is interested in it and who is ready to spend time and effort on minimal preparation.

My story began with the fact that I went to “early development” for a year with my eldest daughter (and we didn’t like everything there), then I gave birth to the youngest and worked with the children at home ... And after half a year, tired of being on maternity leave and thinking, how to fix all the shortcomings of such activities, I decided that it was time to open my own business!

I already had an education, however, non-core, a master's degree in "applied mathematics", but basic course we listened to pedagogy. For those who don't have higher education or it is completely “off topic”, you will have to finish at least the courses. Then I designed an IP, came up with a name and ordered a logo. And I started looking for a place where it would be possible to conduct classes. Since I didn’t have any initial capital, and for the first time there weren’t many clients expected for months, I immediately dismissed offers with monthly rent. I managed to negotiate with a family coffee shop that opened 3 months ago that I would rent tables from them for 30% of my revenue. By the way, the offer turned out to be successful both for me (many of my clients once just dropped in for coffee and saw my classes in action), and for the coffee shop (the parents, waiting for the kids, ordered tea, coffee, cakes, and the children, having worked out, asked to satisfy hunger and thirst right here and now)!

I set the prices for my first classes just ridiculous, just to cover the cost of expendable materials, but after half a year I raised them twice, then another one and a half - and was surprised to find that there were no fewer children coming - it means that both they and their parents like what I do!

Mandatory costs

For about $100, I bought educational toys and cards, as well as pencils, paints, plasticine, colored and white paper and cardboard. Another $50 was spent on creating the logo and business card. And then for half a year I collected all the proceeds that I had left after paying the rent, and bought benefits and supplies.

Getting ready for classes

I immediately wrote a general approximate lesson plan, based on which I then prepared for each specific lesson. For example, overall plan for junior group(1.5-2 years) looked like this:

finger games and speech therapy gymnastics;
outdoor games;
creative task;
learning (colors, plants, animals, home, etc.);
development of fine motor skills;
card games.

Then I built each specific lesson according to this scheme, constantly alternating activities. It is advisable to think over the option when the kids may not like something, they will simply refuse to do what you have prepared for them today and have at least one or two games or “training books” in reserve. For each age group the scheme was about the same, only the training was already different, and instead of developing fine motor skills, starting from the age of 3, we draw prescriptions.

Are large recruit groups?

Practice has shown that when 5-6 people per teacher come to classes, this is the optimal number of children for fruitful work. When there are fewer of them, they are not very interested in working, and when there are more, there is no way to pay attention to everyone and maintain discipline.

Where to get materials?

Today, you can find everything on the net - from coloring books and copybooks to detailed notes of classes. And literature and didactic aids enough these days. I took my first lessons from the Internet, and today I have plans for groups for several months ahead - I just follow the preschool development program, and alternate the games I have.

What can you save on?

It is quite possible to get a logo for free, by ordering it from web design course graduates who need an object for their thesis or graduation work. Unfortunately, I myself thought of this much later, but I gave the idea to a colleague, who thus saved quite a lot.
At first, you can do without business cards, anyway, most customers will come to you thanks to word of mouth
Do not buy a lot of games and "consumables" at once, replenishing stocks gradually, with each profit

What is absolutely impossible to save on?

On the quality of purchased materials. When buying, pay attention not only to the fact that they are safe, but also comfortable for babies. A paper-tearing pencil or paint-staining cards can greatly frighten a baby and for a long time discourage the hunt for “developers”.
On the education received - 90% of the success of the children's club depends on this!

Is there an opportunity for growth?

Opportunities to move forward are always there, you just need to want to see them. You can limit yourself to only early development, or you can add preparation for school, music classes, early English, children's creativity… My club has grown from “maternity entertainment” to a full-fledged source of income in two years, and, in addition to early development, there are math lessons for preschoolers and English for children from 3 to 9 years old. And we are seriously thinking about music and rhythm lessons, you just need to buy an instrument!

What can't be done without? Does a children's development club need a license?

Without the desire to constantly grow and develop, to do your job better and better, to find new interesting methods and implement all ideas. And also - without a huge, unconditional and boundless love for children. Everything else, as practice has shown, will come with time!

The most important and important licensing. A license is not needed if the club is positioned as a place of recreation and entertainment for children. That is, if the club will mainly provide care and supervision services, without purposeful additional preschool education. It is enough to obtain approval and permission to open from a number of inspection bodies. However, if you still want to conduct a series of educational courses, for example, a pre-school course, then you already need a license to operate. Since there will be targeted training. But if your teacher is individual entrepreneur conducting tutoring activities, then he has the right to conduct educational classes without a license. And the parents of your wards have the right to conclude a tutoring agreement with him. The teacher will conclude an agreement with you on the lease of premises for carrying out his activities, or one-time contract about the provision of services. But, no need to conclude with him labor contract. Also, you do not need to take into account and fix the hours of classes with this teacher.

Now, both an individual entrepreneur and an LLC can obtain an educational license. Requirements that such a license can only be obtained by non-profit organizations, outdated.

Also, according to the new sanitary standards that came into force in 2014, the opening of a children's club is allowed in a residential building and apartment, and the conditions of detention are also simplified in it:

Children can be in such a center (club) up to 4 hours a day;
A shared bathroom for children and adults is allowed;
One child needs 2 square meters in the playroom (so, for example, if the playroom is 14 "meters" - up to 7 children can be in it at the same time);
It is allowed to install three-level beds. They can be placed directly in the game room;

People pay a lot of attention to education these days. After all, this is the key to a successful future and the opportunity to get a great job in life. Especially relevant is the early development of preschoolers. Young parents from the first months of life are ready to hire specialists who will comprehensively develop their child at home. No public kindergarten or nursery provides such services. Therefore, developing clubs for kids have recently become very relevant. In this article, we will tell you how to open a children's development center from scratch, because this line of business has every chance of becoming a popular business.

What is the "Children's Development Center"?

A developing club for preschoolers is an organization that employs professional teachers and educators with special knowledge and skills that help young children develop from the first year of life. In addition, in such an institution, people who have Teacher Education are given the opportunity to realize their potential. Considering that the work of a teacher does not apply to, although this also applies to any other cities, every teacher has a desire to find a job in a private company engaged in the early development of babies.

It is clear that few of the professional educators have the opportunity to open a children's development center that would work according to the author's methodology or any other popular system today (Montessori, Nikitin, etc.). Teachers who have a certain amount of money in order to open a personal children's development center for children should understand that this is a great way to become a wealthy person, because the field of early childhood development, although relatively, is very promising.

Types and formats of educational institutions for kids

How to start opening a children's development center? First of all, you need to study all the information about this institution and analyze the level of competition in this direction in the city where you live.

The first thing you need to open a children's development center is to figure out what type it can be and in what format it is really possible to organize work in it. Today, there are three main types of preschool development centers:

General developmental - institutions where children receive knowledge and develop in standard directions. A schedule of developmental classes in a children's center (such as at school) is drawn up, which includes:

Music;
Drawing;
Reading;
Arithmetic;
Letter;
Foreign languages and much more.

Scheme of directions in the children's cooking center

Narrowly focused - institutions in which you can choose either one or several developmental courses. Most often, this type of centers for children is opened by teachers who are philologists by profession - they can teach foreign languages to preschoolers at an early age.

Children's development center from a year. In such institutions, parents can bring their daughters and sons for the whole day, as in a regular kindergarten. The educational program of such institutions is most often associated with the development of the creative abilities of children.

The second thing you need to open a children's development center is to choose the format in which you want to implement your business. Let's look at the three most relevant options:

"Mini" - an opportunity with minimum investment open kids club development center. The bottom line is to rent an hourly space for classes. This is not a very convenient option due to the fact that you have to constantly adapt to the people from whom you rent a room. If there are no large funds, then it is better to try to open a children's development center at home, but it is unlikely that you will get a big profit from this format of work. In addition, if the information that you have opened a children's club and development center without a license at home reaches the tax authorities and other authorities, then you may be in big trouble;
"Studio" is a great way to open a children's development club for those who have money to invest in a business. According to this format, you can rent not a room, but an entire office in order to equip it for yourself and not depend on anyone;
"Premium" - the most promising option,. It involves renting a large area of a room or building, where you can make several specialized rooms for classes with children of different ages.

How to register an educational business?

Having decided on the type and format of the future business institution, it is necessary to tackle the issue of how to obtain a license for a children's development center and register it in the register of private enterprises. To do this, first decide for yourself - do you want your institution to be registered as an individual entrepreneur or as an LLC.

If you want to open a children's club and development center without a license (so that educational licensing is not related to it), then it is better to give preference to individual entrepreneurs. Just keep in mind that the activities of your institution can only be associated with the development of the child's creative abilities. Hire professional teacher you won't have the right.

If it is important for you that the children's development club is directly connected with educational activities, then you need to register it as an LLC and collect a decent list of documents for obtaining a license from the education committee, namely:

A handwritten application for the acquisition of an educational license;
Develop and approve the charter of your institution;
Obtain a certificate of state registration with the OKVED code (if you provide services to children social type, then your code is 85.32, if the club type is 95.51, if you provide personal services, then 93.05), in which the TIN of the institution will be registered;
Outline the structure of your organization;
Provide technical certificate the premises in which your educational center will be located;
Provide the conclusions of the SES and fire service to confirm the suitability of the premises you have chosen;
Provide approved information about educational program that you want to implement in your preschool institution;
Provide complete information about teaching staff who will work in your educational institution;
Open a bank account;
Choose a taxation system. As a rule, everyone prefers a simplified one (STS) so as not to spend additional funds on bookkeeping.

How to choose and equip a room

An important question in the list of those related to the topic is how to open your child Center from scratch, is the choice of premises in which the main activity will be implemented. We recommend that you focus on the provisions of SanPiN 2.4.1.2660-10 and SP 13130 2009 in this matter, which state that:

Premises for the "Palace of Creative and mental development”, aimed at kids, should be non-residential and allocated in independent block(apartment or multi-storey building);
It should have two exits - front and fire;
The height from floor to ceiling should be three meters. Ceilings are recommended to be whitewashed or painted with water-based paint;
It should contain children's locker rooms with lockers or hangers, rooms for classes and games, a room for staff, a reception room, a room for resting children and sleeping, as well as several toilets (for boys, girls and staff there should be separate toilet rooms);
The walls of the room must be smooth, succumb wet cleaning daily;
Floors - smooth, non-slip, without cracks and other defects;
The temperature in the room where the children will be should be 19–21 °;
Electrical sockets may not be located lower than 1.8 m from the floor;
Lighting in rooms for children should be of high quality;
Sewerage and ventilation must be checked by the appropriate authorities.

You will also need special equipment for a children's entertainment center:

Furniture (desks, chairs, cabinets, shelves). We recommend making it to order in order to save money on this and get good products;
Stationery for classes and various toys. These materials must be of high quality. It is not recommended to save on this;
Educational supplies: textbooks, notebooks, cards for each subject that will be taught in your developing club for preschoolers;
Office equipment: copier, printer, computer, TV or multimedia screen, stands.

Features of recruitment

One more important point where to start opening a children's development center - the selection of qualified personnel. In order for the right atmosphere to reign in your institution, it is necessary to hire nannies and educators who really love their work, have some experience in their profession, have not only theoretical, but also practical knowledge. Be sure to check the recommendations of applicants for vacant positions and a portfolio of their achievements. We recommend hiring the following professionals:

Psychologist;
speech therapist;
Teachers of early childhood development;
Teachers to prepare children for school;
Choreographer
Vocal and music teacher;
acting teacher;
Fine art teacher;
educators;
accountant;
Administrator;
Health worker.

The cost of services in the early development center

Depending on the type and format of work of your educational out-of-school institution for children, as well as the number of staff who will need to be paid consistently wages, you determine what should be the average cost of a monthly subscription in your developing club. As a rule, it should not exceed 60-70 dollars. If you have chosen such a format of the "palace of creative and mental development for kids", in which classes are held hourly, then the cost of one hour cannot exceed four dollars.

Business plan for opening a children's center

Now let's take a closer look at how much it costs to open a children's development center in the "Premium" format (designed for 10 children). We chose this format because it is in the highest demand among potential customers.

We present to you exemplary business plan for a children's development center for start-up investments:

10 thousand rubles will be spent on paperwork and registration of a private enterprise or LLC;
For the repair of the premises in which classes will take place - 200 thousand rubles;
For purchase necessary equipment for a children's development center - 250 thousand rubles;
About 80 thousand rubles will be spent on advertising a children's development center, which is necessary to attract customers;
For the first salary for employees of the children's club - 200 thousand rubles;
For renting premises - 65 thousand rubles.

Total start-up capital should be equal to 705 thousand rubles. With such calculations of the business plan of the children's development center, the founder will have to spend 300 thousand rubles a month, of which:

Rent - 65 thousand rubles;
Salaries - 200 thousand rubles;
Other expenses, which include utility bills - 35 thousand rubles.

Business income and payback

One child per month who visits your educational institution, will bring you a net profit - 35 thousand rubles, and 10 people, respectively, 350 thousand. From such calculations, it turns out that the initial investment will pay off in the most optimistic scenario in one or a year and a half.

If you can find it right away a large number of customers, it is realistic to halve the payback period and return the invested funds in six months, and then have a monthly net profit of two thousand dollars or more. The answer to the question of whether it is profitable to open a children's development center is obvious - definitely, yes. If you have the right amount of money, then it makes sense to develop just this kind of entrepreneurial activity, because the educational sphere is in great demand at any time.

It is necessary to open an institution of this kind in those areas of the city that have just been built up, which is why so far there are no kindergartens, nurseries, or other development centers in them;
If confidence in own forces no, it's better to buy ready business or a franchise
Make something for your center identification mark- a "highlight" that will turn your institution into a brand - organize holidays, master classes, arrange summer camps on the basis of your development centers.

conclusions

The developing center for kids is not only interesting and profitable business, it has many prospects, since it is relatively new in our country, and there is little competition here. This is one of those areas of activity in which you can get stable good money and at the same time be calm and confident in tomorrow, feel spiritual harmony and receive moral satisfaction from work.
25 voted. Grade: 4,88 out of 5)

In this material:

Many people think about how to open a kids club to make it profitable. Such a business idea can be very fruitful. Creation of a popular children's center, a creative studio for children - promising direction entrepreneurial activity. A business plan for creating a commercial children's center will help outline a plan of action, see problems and ways to solve them.

It is important to understand what your goal is in this business. In the eyes of potential customers, this will make your center necessary for the development of children, attractive to parents.

Competitive advantages

They are as follows:

no need to obtain a license;
today, a rapid growth in the birth rate is observed in the country;
the idea of early development is becoming more and more popular;
expensive equipment is not required;
many parents plan the development of the child in commercial sector education;
there are no problems with debtor-creditor troubles and suppliers;
children's studios and circles are liked by children and parents;
relatively small investment;
excellent results can come from the efforts invested in the development of children;
entrepreneur vocational training not required, you just need to love children;
this is a very pleasant thing, since the entrepreneur brings tangible benefits to society.

The problems of developing this business are as follows:

different preparation and level of development of children;
the seasonal nature of this business activity;
turnover, change in the composition of the children's team;
this business may be profitable, but is not very profitable;
various obstacles - objective circumstances in the form of workload of children at school, flu epidemics, childhood illnesses, trips of children during the holidays and other conditions.

The peculiarity of this business is a significant socially oriented component.

The concept of business in the commercial sector of education

The target audience of this segment of entrepreneurial activity is truly huge.

The necessary conditions for a successful children's club are as follows:

it takes a great conscious desire to implement this business plan;
it is important to set goals correctly, realizing the expectations of children and parents;
professionalism in this area is required;
you need to use all the accumulated experience of working with children;
you should strive to reveal all your creative potential;
willingness to risk losing all your savings;
it is necessary to follow new trends in this area and move forward;
it is important to have fun implementing this business plan.

Components of success of a good children's center

When people start their business, they often have only an abstract model. You need to be very clear about what you will be doing in this process. Work in children's business is multifaceted. You need to communicate with parents, conduct classes with children, do marketing, work with finances.

It is important to find some area in which you get great pleasure. You need to be part of this process. If an entrepreneur thinks only about the prosperity of his business in order to earn money, such a project may turn out to be a failure.

Only such a project of work with children, in which you put your soul, turns out to be successful. With the design of the children's center should work first of all.

Consider the following points carefully:

the daily schedule of the educational institution;
the length of stay of children in the kids club;
programs and teaching materials for use at work;
the main direction of development;
the principle of the formation of a children's team;
availability of individual lessons;
children's age;
composition of qualified specialists.

How to start a commercial children's club project? To open a children's development center, you need to conduct a little marketing research. It is better to get professional advice from a specialized organization. About 1.5 million rubles. is the amount of investment in the creation of a commercial children's center.

Registering a business

You can open a kids club on a franchise or on your own. In the first case, under a well-known brand, a ready-made idea is acquired, a plan for the effective promotion of a children's development center and cost reduction at the start. Known trademark costs about 800 thousand rubles. If the brand is little known, then the franchise can cost from 80 thousand rubles.

To open a children's center, you need to register as an entrepreneur by registering as an individual entrepreneur or LLC without a license. You'll have to make an effort. During registration, numerous approvals are required in the relevant government bodies. It is required to provide the program developed by you to the department of education. This educational institution will be constantly subject to inspections.

Services of hired personnel, premises in a residential area will cost a modest amount if your category is economy class. Be prepared to make a serious investment if your center caters to children from wealthy families. Best teachers, renting expensive premises will require a significant amount of money.

Selection of premises and staff

Several classrooms can be rented in an office building or mall located in your area target audience. To cost educational services was low, you can rent suitable premises in an urban residential area.

A children's center can be created on the ground floor of a residential building. Your financial capabilities should be carefully assessed. To create a children's club, a room with a small area of \u200b\u200babout 50 m² is suitable. It is very expensive to rent premium premises.

The staff of the children's club determines the effectiveness of the business. A qualified administrator will be able to properly organize the work of the center. The most pressing issue is the choice of a teacher.

The results and the atmosphere in the class are completely dependent on his personal and professional qualities. Demonstration of professional skills - necessary condition teacher's work.

Opening a children's center can be a profitable business idea. The guarantee of quality training is the professionalism of the staff.

This actively developing business brings a small but stable income.

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