Open a cleaning company. Description and analysis of the sales market

Even 25 years ago, no one knew what a cleaning company was, and today more than 600 companies involved in this field compete with each other on the market. These companies provide cleaning services for commercial and private premises, washing facades and windows, cleaning areas after renovation or fire.

Starting in the niche of apartment cleaning is low-cost, but such a business does not bring big profits. There are much more opportunities to earn money from those firms that specialize in working with commercial, warehouse, production areas, although it is almost impossible to get such an agreement for a newly opened cleaning company - the market has long been divided between large organizations providing full complex services.

This article describes step by step plan opening a medium-sized cleaning company, assessed the initial costs and profitability of the enterprise, and also considered the option of starting a franchise business.

1. Analysis of the scope of cleaning services

To begin with, it is necessary to assess the capacity of the business within the geographic location of the entrepreneur. Areas where cleaning services are most in demand:

wholesale and retail trade in large areas (covered trade warehouses, hyper- and supermarkets, exhibitions and sales in exposition centers);
private medical centers (diversified commercial clinics, beauty and health centers, bath and spa complexes);
class A and B office buildings;
premises of workshops and warehouses of "clean" industries (food, processing, light industry);
cottage settlements within the city with a large number of multi-storey private houses;
construction companies and design bureaus that deliver ready-made projects on a turnkey basis;
entertainment sector (children's playgrounds, shopping centers, banquet halls, nightclubs).

It is worth thinking about organizing a cleaning business if there are contractual prospects with clients from the listed categories. You should not count on large profits from cleaning apartments or small offices. Despite the significant growth in this area in recent years, most of the work here is done independently, with the help of a paid cleaning lady or a visiting assistant.

The exception is megacities, where the service "Sustaining cleaning" is gaining popularity. The low price of entry into this niche has generated a high level of competition with constant price dumping, frequent marketing promotions and constant improvement of the site interface for prompt service ordering. For one-time and seasonal works (window cleaning, general cleaning, washing the premises after repair), the customer, as a rule, chooses the most attractive offer in terms of price, without becoming a regular client of a particular company.

2. Business registration

Work without registering a business can be carried out if the entrepreneur himself provides one-time cleaning services. In this case, it is possible to conclude a work contract or an agreement for the provision of paid services between the customer and the contractor. However, this form of relationship does not exempt the parties from paying taxes. The client organization is obliged to pay income tax and all social payments to the contractor. If the client is an individual, the contractor pays income tax in the form 3-NDFL.

An entrepreneur can hire staff and provide services under a contract only after legal registration business.

Name choice

One of the most important steps that you need to go through before registering a company is to decide on the name. Recognition in the market, degree of trust, difference from competitors and the design of an advertising campaign: logo and slogan depend on this.

You should make sure that the chosen name does not sound similar to the names of competitors. The most common names in this area are derived from the word cleanliness, cleaning, cleaning and their derivatives. Cute names like Moidodyr, Cinderella, Brownie will not add prestige in the eyes of large customers.

The company logo should be made clear, light, bright: the client should understand what is shown in the picture or in the title at a glance. You can check this by interviewing acquaintances and friends - if it takes them a long time to determine the area for which the logo was created, it is better to change it.

Logo options for cleaning companies

Organizational and legal form

In practice, contractor agreements are much more readily concluded with enterprises than with individuals. But in order to choose the organizational and legal form, it is necessary to determine who the client is and what his requirements for contractors are.

Small private firms, entrepreneurs, the population, as a rule, have nothing against one-time work with individual entrepreneurs. Therefore, it is preferable to choose this form and a simplified tax regime STS 6% to optimize payments to the budget.

At the same time, constant interaction with simplified companies is unprofitable for enterprises that work with VAT. Such clients outsource cleaning companies or enter into a contract based on the results of a competition, and to work with them, it is necessary to open an LLC and apply the general tax regime.

The disadvantage of working in a general mode is the mandatory accounting and personnel records. That is, payment for the services of a professional will be required from the very opening of the company. However, this option allows you to enter into large contracts, participate in tenders and make a profit of a different order than when working with individuals. Therefore, for a business in this area, it is preferable to open an LLC. Further, we will consider all examples for this organizational and legal form.

OKVED codes

In the new OKVED-2 classifier, cleaning activities for premises and territories are included in group 81, a subgroup is selected depending on the types of services that the organization will provide. 81.29.9 “Other cleaning and cleaning activities” can be indicated as the main code, and when providing additional services for the dry cleaning of carpets or furniture at home, code 96.01 “Laundry and dry cleaning of textiles” should also be indicated.

81	Building and territory maintenance activities
81.2	Cleaning and cleaning activities
81.21	General building cleaning activities This grouping includes: General (non-specialized) cleaning of all types of buildings: office premises, houses or apartments, factories; shops, institutions; General (non-specialized) cleaning of other business and professional premises and apartment buildings. This type of activity refers mainly to cleaning interior spaces in buildings, although it may include the cleaning of adjacent outdoor objects such as windows and walkways.
81.22	Cleaning and cleaning activities residential buildings and non-residential premises other This grouping includes: Cleaning of interior spaces in buildings of all types, including institutions, offices, factories, factories, shops, institutes and other commercial and professional institutions and multi-apartment residential buildings; Cleaning of chimneys, fireplaces, stoves, stoves, incinerators, boilers, ventilation shafts, exhaust fans; cleaning of production equipment; Other cleaning activities for buildings and industrial facilities.
81.29	Other cleaning and tidying activities This grouping includes: Cleaning and maintenance of swimming pools; Cleaning and washing of trains, buses, planes, etc.; Cleaning the interior of tankers and tankers; Disinfection and disinsection of buildings and equipment; Bottle washing; Cleaning streets and buildings from snow and ice; Provision of other washing and cleaning services.
81.29.2	Street sweeping and snow removal
81.29.9	Other cleaning and cleaning activities, not included in other groups
96.0	Activities for the provision of other personal services
96.01	Laundry and dry cleaning of textile and fur products This grouping includes: Collection of laundry for washing and its delivery to customers after washing; Cleaning and washing of carpets, draperies, curtains and drapes at customer premises or elsewhere.

Required documents

Cleaning services for premises and territories are not subject to licensing, and therefore a standard package of documents is required to start a business. It includes a passport, an application for the opening of an LLC, a decision of the participant, a charter and a receipt for paying the fee. If the founder does not own the premises that provide the address for registering a legal entity, then letter of guarantee from the owner.

The easiest way to register an enterprise is through the MFC or online on the State Services website. The standard turnaround time is 3 working days, in some cases there may be delays of up to two weeks.

After registration, it is necessary to perform a number of mandatory actions: order a seal, open a current account, officially hire employees. By the 20th, submit a report on the average headcount, and within 4 months - pay the full amount of the authorized capital.

3. Assortment management

The services provided are divided into outdoor (yard cleaning, cleaning of swimming pools, washing windows, sidewalks) and indoor (all types of indoor cleaning) work, cleaning with mechanical tools (brooms, mops, rags) and with the help of equipment (high-pressure washers, polishing machines, drying cars), daily or seasonal. Decide on the list of services required for initial stage opening a business, since the capital costs for the purchase of equipment depend on this.

Many companies do not deal with outdoor work and facade cleaning, as often industrial climbers who have access to work at height work in this niche. These services can be introduced later, with the expansion of the business or at the request of a regular client who needs a complex of works.

An approximate list of works that should be in the list of services of a newly opened cleaning company is given in the table.

For each of the positions, you must have a list of work or a checklist, as well as a list of additional services that are provided for a fee.

Mandatory and additional services included in the cleaning of the apartment

For large industrial enterprises and retail space, checklists are developed based on existing cleanliness standards.

The standard price also includes additional items that allow you to interest a new client and create competitive advantage. For example, cleaning the apartment before discharge from the hospital, which is distinguished by the use of only environmentally friendly, natural cleaning products and the treatment of all surfaces with steam. Also, customers will be interested in cleaning the pool, polishing the parquet, express cleaning after the party and other interesting offers that do not require the owner of the company to purchase additional equipment or recruitment of additional staff units.

Sample checklist for cleaning the production floor

4. Purchase of equipment

Cleaning of private apartments and cottages is possible without the purchase of expensive equipment. It is enough to buy buckets, mops, brooms. Even a vacuum cleaner and a stepladder can be borrowed from the client. However, such an approach to doing business will not inspire confidence in a large client and will not bring large profits.

For manual cleaning, you will need to spend at least 60 thousand rubles on inventory:

universal cleaning carts - from 15 thousand rubles;
mops for dry and wet cleaning - from 5 thousand rubles;
replaceable buckets for carts - from 400 rubles;
window cleaning kit - from 10 thousand rubles;
scoops, brushes, scrapers - from 200 rubles.

If a business in the field of cleanliness is created, as recommended, for a large client, then even the minimum set of equipment will have to be spent 250 thousand rubles. Cleaning machines are used daily and for a long time, and therefore the quality of work of a cleaning company directly depends on the quality of their assembly, reliability and warranty conditions of the manufacturer.

The first stage of cleaning is cleaning the room from large debris and dust. Traditionally, a broom and a dustpan are used for this, but to increase productivity in large areas, a sweeper is purchased. This equipment is suitable for cleaning workshops, warehouses, medical and trade establishments as a preparation for washing the floor, as well as for outdoor work.

Sweepers are:

mechanical (from 10 thousand rubles), the drive shaft of which activates the movement of the wheels, is used in medium-sized rooms;
rechargeable batteries (about 100 thousand rubles) are charged from the mains, suitable for working in narrow aisles of an average area;
with an internal combustion engine (from 150 thousand rubles), using gasoline or diesel as fuel, are used in cleaning large open areas;
with a seat for the operator (about 500 thousand rubles), are used at large production facilities with a continuous cycle of dry cleaning.

It is most convenient to use a machine with a suction mechanism, a hopper for collecting debris and a dust collector. You should also pay attention to which floor coverings a particular model is recommended for: linoleum and ceramic tile easily damaged by improper cleaning. Eureka Picobello 151 can serve as a neat, environmentally friendly and silent model for starters.

For wet cleaning of the floor, you will need a floor scrubber. Modern models have a built-in vacuum system that allows you to dry the surface immediately after washing and refuse to purchase a floor dryer. Additional equipment with special brushes allows the device to work also with carpets. Scrubbers are divided into:

network (from 60 thousand rubles) require a 220 V or 230 V cable no more than 20 m long, which is suitable for small and medium-sized rooms;
rechargeable batteries (from 120 thousand rubles) are distinguished by maneuverability and ease of use in rooms with furniture, storage equipment;
with a seat or a standing place for the operator (from 420 thousand rubles) are used for continuous cleaning of hypermarkets, hospitals, large production workshops;
single-disk (about 30 thousand rubles) for washing hard-to-reach places, stairs, window sills and other coverings of a small area are necessary for companies providing cleaning services for multi-storey buildings or private cottages.

The most versatile of them are battery-powered machines, for which the presence of furniture in the room is not a hindrance, which means they can be used to clean areas for various purposes. For example, the GhibliRolly 7 scrubber dryer can be used in small spaces with a 230V mains connection.

A professional vacuum cleaner is required to clean carpets and furniture. They can perform dry or wet cleaning, there are also models that combine both types of work and are even capable of sucking up liquid dirt. Vacuum cleaners come in different types:

construction (from 10 thousand rubles) absorb concrete dust, shavings, large fragments of debris and often have increased wear resistance and a stainless steel body;
for dry cleaning (from 5 thousand rubles) differs from household models in power, cord length, noiselessness;
detergents (from 20 thousand rubles) can be used both for dry and wet cleaning, and due to their compact size they are often used in everyday life;
water vacuum cleaners (from 7 thousand rubles) suck in a large amount of liquid, which is necessary in industries in various industries;
knapsack (from 15 thousand rubles), comfortable shoulder design, used in rooms with narrow aisles: airplanes, cinema halls, stairs;
brush (from 25 thousand rubles) best cope with long pile carpets, which is important for hotels, kindergartens and administrative institutions.

The most functional for small cleaning companies are washing vacuum cleaners with the possibility of dry cleaning. For example, the Delvir WDC PLUS model combines both functions and additional dry cleaning.

For the destruction of odors, fungi, mold, rust, greasy spots from surfaces use a professional steam generator. For this equipment, there are various interchangeable nozzles that expand the scope of use. The BieffeMagicVapor steam generator has an iron-shaped nozzle that allows you to iron and steam clothes and bed linen.

Since the services are provided on the territory of the customer, transport in this type of business is much more important than an office. The car must be well-groomed, clean, ideally a minivan with company advertising on the body. A used PeugeotPartner, for example, costs about 400 thousand rubles in the secondary market. It is better to hire personnel for home cleaning without special equipment with personal transport, compensating for depreciation and fuel costs.

5. Selection of consumables

Required for professional cleaning special means, which differ from household concentrations, the strength of the impact on pollution, safety for others and large packages:

universal cleaner for all types of surfaces - 4500 rubles / 10 l, depending on the concentration, enough to wash 400-1000 sq. m;
detergent for carpets and upholstery fabrics - 2000 rubles / 10 l, enough to clean 300-600 sq.m;
sanitary zone cleaners - 3000 rubles / 10 l;
air purifiers - 6000 rubles / 10 l;
stain removers - 1000 rubles / l;
for glasses, mirrors and shop windows - 2000 rubles / 10 liters per 300–600 sq.m;
for wood and parquet - 3000 rubles / 5 liters per 50 sq.m.

In addition to chemicals, you will need wiping materials (rags, rags, napkins, sponges, microfiber), rubber bands and mops for mops, bottles and spray bottles for detergents, garbage bags, gloves.

6. Recruitment

The attractiveness of the cleaning service sector for workers is that such employment does not require special skills, is often paid on a piece-rate basis, and is easily combined with studies or main work on a shift schedule. Nevertheless, like any personnel in the sphere of personal services, they are required to have a medical book, uniforms, and a liability agreement.

The salary depends on the volume of work and the frequency of site visits and averages 15 thousand rubles. To maintain accounting, personnel records and pay taxes, an LLC needs an accountant, half-time or incoming. The duties of a client manager (departure to the office, conclusion of contracts, acceptance of orders, advertising) can be performed by the business owner, however, with an increase in volumes, an additional staff unit will be required.

7. Do you need your own office to run a business?

The home office or home office is one of the most popular small business trends, suitable for taking calls, solving problems remotely, posting advertisements, and even storing equipment and cleaning supplies. Since meetings and discussions take place at the client's premises or by phone, there is no point in renting commercial space.

Of course, a successful company with a well-known name needs an office space with a customer reception area, a small warehouse, a workplace for administrative staff, and a laundry. But at the initial stage, all these functions are assigned to the premises (residential or not) of the business owner.

8. Search for clients and advertising

The total size of the cleaning services market is huge, and in order to properly position a company, it is necessary to choose a specific niche. Specializing in cleaning commercial areas or residential cottages, industrial premises or medical centers require completely different platforms for advertising and finding customers.

The next step is to assess the geographic area of work. It is necessary to decide on what distances the team is ready to travel and deliver equipment, this will outline the circle of potential customers and allow you to assess whether they are enough for the chosen niche.

Even with one or two customers for cleaning large areas, it is worth developing in the field of home services. It does not require the purchase of additional equipment or special consumables, nor does it bring a lot of profit. However, this is an opportunity to earn reviews, fame, be heard and optimize processes within the company. The first customers can be friends, relatives, neighbors, former colleagues entrepreneur.

After this step, you can order ad placement. In the field of personal services, promotion works well with the help of color booklets with detailed working conditions, clear pricing and realistic photographs of the cleaning process. Such materials are placed on racks of laundries, in shops, bathhouses, mailboxes.

For advertising among legal entities, e-mailing, cold calls to offices, and participation in tenders work better. In addition, the company must have a professionally designed website that details all services, time limits, equipment and cleaning products used, as well as a detailed price list and a form for writing reviews.

Don't give up on modern ways promotion. For example, a Youtube channel will introduce potential customers to the specifics of the company's work, give tips on daily cleaning on their own, show the premises before and after cleaning, as well as testimonials from happy customers.

9. Franchise a cleaning company or start from scratch?

Starting a business on your own or choosing one of the ready-made franchises on the market, the businessman himself must decide. Each method has its pros and cons.

The franchisor will provide a carefully crafted market analysis, business plan, marketing support, and often a ready-made online store selling services. For this, you will have to pay a lump-sum or marketing fee, and / or make monthly royalty payments as a percentage of revenue. However, most of the work will still have to be done independently: search, hire, train staff, make purchases, interact with the client, place ads.

You can start a cleaning business on your own if you have business experience and preliminary agreements with at least one customer. In this option, the business owner decides what services to provide, what to specialize in, and where to go wrong.

Popular franchises

In a service business without complex processes, expensive equipment, and secret technology, buying a franchise provides few additional opportunities. Sometimes the franchisor provides discounts for the purchase of consumables and assistance in advertising at the federal level, and then subject to a recognizable brand. This is the main difficulty: there are many medium-sized companies in the market that sell franchises, but big players famous names don't do it. As a result, a businessman when buying ready business does not receive anything beyond what he could organize on his own.

This is due to the fact that many cleaning companies have curtailed their franchising development programs - the information in the franchise databases has not been updated for several years or leads to sites whose service has been suspended. From the "live" proposals on Russian market only two are active.

Financial calculations

Considering small costs at the start, the payback of the business depends only on the activity of the entrepreneur in terms of finding customers and promoting the services of his company.

How much money do you need to start?

To get started, you will need an amount for the registration of an LLC, the development of a logo and promotional materials; purchase of equipment; creation and promotion of the site; purchase of uniforms for staff.

Monthly expenses

The company's monthly operating expenses consist of staff salaries, purchase of consumables and cleaning products, gasoline, advertising budget and tax deductions.

How much can you earn?

Cleaning office and retail space requires one employee per 600 sq. m, which means that 2 employees with the help of sweepers and washing machines, as well as manual equipment, can serve a small supermarket with an area of less than 1200 square meters. m. Monthly revenue from the maintenance of such an object will be 1200 sq. m. m*30 rub./sq. m * 30 days = 1080 thousand rubles. Net profit 1080-200 \u003d 880 thousand rubles. However, for non-stop shift cleaning of such an area, all personnel will have to be involved and the purchase of a car for transporting equipment from 400 thousand rubles will have to be taken into account in the costs.

For household services, revenue is of a different order. It takes 2-3 hours of working time and one person to clean the apartment, the minimum check is 1800 rubles. This means that for a working day, taking into account the trips, one worker cleans 2 apartments, and five workers are able to serve 10 apartments a day. This means that the monthly revenue will be: 1800 rubles / apartment * 10 apartments * 30 days = 540 thousand rubles. Profit for the month without operating expenses 540-200 = 340 thousand rubles.

Thus, in the case of opening a business for a specific client, the costs will more than pay off in the first month of work, while occupying a household cleaning niche - in the second month of work. However, it should be remembered that these figures were obtained taking into account the full load of all employees, which in reality is extremely rare.

Conclusion

The sphere of cleaning services in the country is close to saturation: the client chooses from many competing companies based on price, reviews, market position. The niches of commercial and domestic cleaning are firmly occupied by companies with many years of experience and high quality services.

However, if you have a preliminary contract for cleaning large commercial facilities, you can start your own business with start-up capital at 350 thousand rubles, and recoup it in the first month of work. In the residential cleaning niche, the entry point is smaller due to the absence of electronic equipment costs, but the monthly profit is also low, depends on the number of orders and employees, and is also subject to significant seasonal fluctuations.

Cleaning business is a new for our country, but a promising direction. Every year the popularity of the cleanliness service is growing.

The fact is that such a business is a very profitable investment and, with a skillful approach, can bring stable profit. Today, the market for such services remains a free niche, giving young companies a chance to thrive in a new field. However, the path to success is not so easy: there is a lot of organizational work to be done, difficulties and failures are possible. However, as in any other business.

History reference

The idea of making money on cleaning comes from the United States, where the service made itself known at the beginning of the 20th century. Today, the Western industry of cleanliness is a developed structure with billions of dollars of turnover. For example, in a small area and population of Germany, about 300 thousand cleaning companies operate, and in Poland their number is approaching 60 thousand.

The domestic service market lags behind its advanced counterparts.

There is a logical explanation for this. In our country, they heard about cleaning only in the early 90s. The first companies had to constantly prove the necessity of their existence. They had to fight for each client, since most of them were very skeptical about the activities of such firms, believing that anyone could handle such a simple task as cleaning, and for a lower price.

Gradually, society began to make higher demands on the quality of the environment in which we work or relax. In this regard, the concept of "cleaning" has firmly entered our lives, and the service has become relevant, opening a new direction for far-sighted businessmen. Today, business is developing dynamically in all regions. However, Moscow remains the leader in terms of the number of cleaning companies.

Opening a cleaning company: first steps

Those who decide to organize such a business are concerned about the question: how to open your own cleaning company from scratch? What is needed for this?

First, it is worth determining which of the two ways the company will develop:

Work with one client on a contractual basis and provide specific services that the customer needs. At the same time, gradually expand the range of services, attracting potential customers
Specialize in one area of activity. For example, to provide services only on wet and general cleaning premises, post-repair tidying of apartments or offices. You can work in narrow areas, such as washing windows, cleaning carpets and sofas, and tidying up the surrounding area.

Purchase of equipment: what and how much?

Any business involves investment. As for cleaning, a large start-up capital is not needed. Costs will directly depend on the scale of the upcoming enterprise, as well as income. If you are planning to open a small cleaning company, then at first you can even do without an office. Calls from clients can be received at home and the team can be sent to the right address. But without equipment and personnel, it will not be possible to carry out activities.

The minimum set of cleaning tools and consumables includes:

Modern washing vacuum cleaner(1 PC)
Chemical detergents (1 type for each specific purpose)
A set of special napkins, rags, brushes (minimum 2 sets)
Machines for cleaning furniture, carpets, floor coverings (1 pc each)
Vehicle for transportation of employees (1 pc).

The above list is not final, it can be supplemented with other materials to ensure cleanliness, depending on the specialization of the company and the volume of services provided.

To open a more or less large company, additional highly specialized and sometimes expensive equipment will be required.

A rotary machine, for example, will serve for deep cleaning of stone floors. The more equipment in the arsenal of the company, the more diverse the range of services that it provides, and therefore the more numerous its client base.

Recruitment

A small cleaning company, as well as a large one, cannot do without a staff of specialists. As practice shows, you will need several groups of workers.

Girls are the best at cleaning, so the team is formed of 3-4 women from 25 to 45 years old and one man - a foreman who, if necessary, will help move or move heavy objects and equipment.

To receive orders from customers and distribute employees to facilities, an operator-dispatcher is needed, as well as a minibus driver to deliver workers to the facility. If the firm is large, you will have to hire a director, secretary, lawyer and accountant.

When recruiting staff, you will have to face the problem of staff turnover, since the job of a cleaner is not the most presentable in our country. It will also not be easy for a small salary to find honest workers who will not encroach on the material values of the owners for whom they clean. This is very important, because a self-respecting cleaning company values its reputation and is obliged to guarantee the safety of customers' property.

You can find decent and undemanding staff in the following ways:

submitting advertisements to newspapers and job sites;
services recruitment agency– a little expensive, but qualified workers are guaranteed;
through personal connections - there will always be relatives-friends who know someone who would like to earn extra money.

Finding Clients

At first, you will have to continuously look for potential customers and actively earn a reputation that will later work for you, and orders will “flow like a river” themselves. Therefore, you will have to call organizations, offering their services, and back up with weighty arguments about why you need to contact your company. It will not be superfluous to send out commercial offers.

In a big city, there will be no shortage of customers. First of all, shopping centers, offices, manufacturing enterprises, warehouses, and private cottages and apartments close the list.

It is worth focusing on small office premises, since in the first months it will be difficult for the company to find funds for cleaning large enterprises.

For a start-up cleaning company, it would be better to find a potential client in advance, and only then rent an office and hire staff. It is important to attract regular customers, because one-time orders will not cover the cost of maintaining the office, taxes and paying salaries.

Business plan

The business plan of a cleaning company will depend on the size of the organization and the nature of the services provided. Simply put, this is step by step guide actions that an entrepreneur must follow in order to achieve his goal.

The business plan is drawn up on the basis financial model cleaning company. She represents electronic circuit cash flow, which helps to predict future activities, expressing performance in monetary terms.

Basic expenses

Costs can be divided into two types: the cost of services and operating costs.

In the first case, funds are needed to purchase equipment, inventory for work and detergents. You can not do without office furniture, office equipment, a car, as well as the cost of gasoline and maintenance.
The second group includes the cost of renting an office space, taxes, administrative needs, payment wages employees.

Approximate expenses and incomes are presented in the table. The average prices in the country for these services are taken as a basis. The prices are approximate, because the cleaning company names the exact amount after clarifying the volume and complexity of the work.

It is impossible to calculate the exact income of the company, since the number of orders and their specifics are unknown. Approximately at the first time, the revenue will not exceed 100,000 rubles. Thus, the funds spent will be fully returned no earlier than in a year. In the future, profits will increase as new customers appear.

Watch the video about the success story of the cleaning company owner

Profitability

Starting from the first day, you should clearly regulate your pricing policy. What is important to understand what price a potential client in your area is willing to pay.

The approximate cost of work is shown in the table:

According to statistics, the profitability of the cleaning business is 20-25%.

Full payback comes in a year and a half of work. Although some of the most successful companies manage to achieve profitability in 40% , thereby reducing the period for which they fully return the invested funds.

Let's consider an approximate scheme of development of events. Let's say you have 10 cleaners man. It's about 2 teams. Considering that the working day is 8 hours, and it takes 1.5 hours to clean one object, plus travel time. In total, each team will be able to work out 5 objects.

Total 2*5= 10 completed orders. If the cost for one order is 2,000 rubles, then 20,000 rubles are obtained per day.

For a month 30*20000=300000 rubles of income.

Monthly salary costs will be about 150000 rubles, plus taxes, utilities, rent and purchase of cleaning supplies 50,000.

It turns out that the net profit in best case there will be about 100,000 rubles per month.

Provided that you invested in the cause from 500,000 to 1,000,000 rubles, you will need a year to cover all costs and start working at a profit.

When opening a cleaning company, it is important to pay attention to the fact that the demand for the services provided is not constant - it is seasonal. Therefore, you immediately need to think about possible related types of business. These include the sale of household chemicals, the recruitment of staff for work at home (nanny, nurse, cleaning lady), gardening, garbage collection, snow removal.

Finding your specialty in a clean business

If you plan and organize the work correctly, then cleaning can turn out to be very profitable enterprise. Note that from the first steps, you need to focus on concluding long-term contracts and earn credibility for yourself with the quality of the services provided. But maintaining a reputation at the highest level is sometimes even more difficult than earning it. It is necessary to constantly develop the service and improve in everything, to find your own zest.

Cleaning of premises with special tools and equipment

For efficient and prompt cleaning rooms require special equipment. Of course, the choice of equipment depends on the types of services provided. A self-respecting company should acquire not only professional household chemicals, but also specialized equipment.

Such as:

Vacuum cleaners (for dry cleaning, washing, brush, for dry cleaning, washing carpets)
Dryer for carpets, furniture, floors
steam generator
Floor washing machine, rotary machine, disc machine or floor polisher
Foam furniture cleaner
sweeper

When working, you need to apply modern facilities cleaners that can cope with any pollution. Otherwise, what's the point of a client paying for a service?

Innovative methods of dealing with dirt - this is a professional, high-quality household chemicals.

It can be alkaline, neutral or acid-based. When working with the latter, take care of protective gloves for workers. Cleaning agents are designed to specifically remove dirt from specific surfaces.

So, specialized household chemicals happen:

For bathroom,
for kitchen,
for floors
for furniture and carpets,
for dishes,
for windows
universal for any surfaces.

After themselves, the specialists of the cleaning company should leave not only a perfectly clean room. It is important to take care of unpleasant odors and destroy all pathogens. This will help special means for deodorization. It is better to purchase products from well-known brands in order to protect yourself from counterfeiting and not risk the company's reputation.

Important! In work, you should use the most safe preparations and means for health.

By focusing on the environmental friendliness of your cleaning, you can win more clients, especially private individuals.

Additional services

In addition to a number of standard services for putting things in order in offices and private homes, which include: daily wet and general cleaning, dry cleaning upholstered furniture and textiles, washing of windows and facades, post-repair cleaning and work on personal plot may provide additional services.

Today, successfully developing companies offer clients services for:

garbage disposal,
room disinfection.
cleaning interior items, dishes,
getting rid of plaque and mold,
washing clothes, curtains, bedspreads, removing stains,
washing the stove, refrigerator and others.

Cleaning ventilation shafts is not exactly the profile of a cleaning company, but if you can do it, then why not.

If your company's specialists can clean the huge windows on the 45th floor of a skyscraper, this will only add customers to you. But keep in mind that the cost of this service will not be small.

The nuances of work

Cleaning, like any other type of business, involves the presence of pitfalls, faced with which, the owner of the company must be fully armed.

To succeed in business means not only doing your job responsibly and with high quality every day, but also gaining the respect of customers due to a high level of professionalism, punctuality and flexible prices.

In a small town

If you are planning to open a cleaning company in a small provincial town, then be prepared for the fact that you will have to fight for survival. And in the literal sense, because in small towns, many still don’t even know the word “cleaning”.

The positive point is the absence of competitors, the main thing is that there is a need for your services.

If you are absolutely sure that there will definitely be customers, then you can safely start a business. It would be useful to first find a potential customer for long-term cooperation.

Even in small towns there are shopping and entertainment centers, administrative buildings, offices, factories. They will become clients of the cleaning company. The main thing is to be able to lure them competently. To do this, you need to constantly advertise your services in all sorts of ways: in print media, on television, as well as conduct a competent pricing policy.

Alternatively, payment for services to regular customers can be deferred by providing a loan. To promote a business, it’s good to organize a presentation of services and, as a bonus, the first free cleaning.

In a highly competitive environment

The largest number of cleaning companies is observed in major cities. It is not surprising, because the metropolis is a vast field for conducting such a business. Even in conditions of fierce competition, not a single company (provided that quality services are provided) will be left without work.

In Russia, cleaning is a young business, so it is not difficult to make a profit. The most developed cities in this regard are Moscow and St. Petersburg. But there is only 15% of the total number of enterprises are serviced by cleaning companies. So the prospects for starting your own business are very bright.

In fairness, it should be noted that it is very difficult for a small novice cleaning company to survive in such conditions. You must either have initial connections that will provide at least initial orders, or immediately declare yourself as a purge monster with all the ensuing costs for the purchase of equipment and funds.

Open your own cleaning company and win

Nevertheless, to survive in the competition and take a place under the sun is a troublesome business that requires some effort. It is not so easy to attract new customers, you need to convince management to apply for services to your company.

Business Development Methods

For the successful promotion of business, one offer of their services by phone and e-mail is not enough. It is necessary to carry out a whole range of activities to attract customers, orient them towards the conclusion of long-term contracts, as well as constantly improve the quality of service, train staff and use modern equipment.

To promote your company in the service market, you must:

Actively use advertising. You can distribute leaflets, booklets, stick a poster on a company car.
Analyze your activities, determine the future direction of work, keep up with the times.
To meet the wishes of the client as much as possible, to do everything for him and even more.
Always be in touch and open to communication.
Arrange free consultations and visit your employee to the site for evaluation.
Do not skimp on uniforms for workers. This will positively affect the image of the company.
Conduct regular trainings and briefings among staff. The person working for you must be able to talk to the client (and this is not only for administrators and dispatchers), be able to tell the minimum information about the progress of work and possible nuances.
Be attentive to regular customers, send them Greeting Cards. This will not hit the budget, but it will leave the most pleasant impressions about your company. So you get a positive recommendation from the client, which is rightfully considered the best advertisement.
Conduct promotions, make discounts for regular customers.

Summing up, we can say with confidence that the cleaning business is a great way to start making money in a new, rapidly developing area. Modern society does not accept the image of an eternally dissatisfied cleaner in a dirty bathrobe. She is being replaced by active cleaning professionals who quickly and efficiently perform their work. If you play this card correctly, you can become a fairly successful businessman.

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Cleaning companies began to gain serious momentum at the end of the last century. They offer a cleaning service for premises: offices, shopping and entertainment centers. Many people are interested in how to open their own cleaning company from scratch without losing their start-up capital. To clarify, cleaning is a high-tech cleaning, using special equipment led by competent specialists. The cleaning business is great for a young entrepreneur. To open such a business, you do not need serious investments.

Large metropolitan areas are famous for their numerous elite offices, so the services of these companies are in demand. But entrepreneurs who decide to open such a business here will have to face competition. In cities with a small population and offices, employees often clean their jobs themselves. Therefore, directors rarely resort to the services of professional cleaners. Ordinary people According to statistics, they rarely turn to a cleaning agency unless they own a huge house, villa or mansion. But with the right approach, you can open a company and become a favorite in the cleaning business.

First stage

At the start, the cleaning business requires an initial investment. You can set up your business with minimal investment and develop gradually. Can you invest large cash and immediately climb professional level business. If an entrepreneur has no experience in working with finance, there is a risk of burnout before opening a business. Therefore, you do not need to immediately invest a lot of money, or hire an accountant.

It is recommended to start cleaning apartments and small offices first. It will take no more than 250 thousand to open a business. R. By the standards of elementary investments, this is a modest cost to formalize such an enterprise.

Thus, all the nuances of the position of director are assimilated, and the staff receives the necessary skills for service in the future. The initial fee is spent on the purchase of equipment, paying employees, advertising and unplanned little things.

Before you open your business, talk to potential customers. This will solve the problem of finding a job at the initial stage. Discuss with clients the schedule of cooperation. Poor service will serve as a negative rating, and the company's reputation will affect its success in the future.

The cleaning business does not require licenses, but the quality must comply with the standards of document P 51870-2002. The requirements should be studied before you decide to officially open and register a company.

Legal registration of business

If you plan to start your business from scratch and focus on large premises, you need to use a simplified system in taxation by choosing an LLC. If the goal of the business is cleaning private cottages, houses and apartments, choose an individual entrepreneur.

Before opening a business, you need to choose the direction of the company:

high-tech washing;
specialized type of work: cleaning sofas or carpets from stains. Services are offered less often, so the cost is higher.

Cleaning equipment

Before you open an agency, you need to purchase equipment. It will have to spend most of the start-up capital. The equipment is produced differently: in size, characteristics and cost. But since we are analyzing the company's initial capital of 250 thousand rubles, we will take the minimum prices.

The vacuum cleaner is the most important tool. In this case, not a home analogue is used, but a more powerful instance. The cost of a simple model is from $600.
To collect garbage, you need a trolley with additional functions. approximate price 250$.
The company does not use the usual broom and mop, but uses a flat mop. The cost is $50.
To clean windows and glass, you will need a special kit worth $200 or more. Without it, it is difficult to establish your own cleaning company from scratch, providing quality services.
A machine designed for intensive carpet cleaning starts at $2,500.

If you decide to establish your own cleaning company, you will have to pay a lot of money for the equipment. When working with several employees, you need a couple of tools. As the business develops, buy expensive and powerful equipment. Don't skimp on quality detergents. This investment will pay off, and your business will be successful. new level gaining momentum. In total, at the initial stage of the business, equipment costs 100,000–700,000 rubles. Three factors are included here: the characteristics of the equipment, the supplier, the exchange rate. Luxury brands inflate the cost of goods solely because of popularity, with similar properties, less recognizable to the company. Pay attention to this when buying.

Premises and staff

You have drawn up a business plan, learned how to open a company from scratch and how much capital is required for this. Reviewed and completed all paperwork. Got the right equipment. It's time to get to work.

Significant investments in office rent are not required. This business does not focus on luxury premises, as the cleaning agency has a call function via phone or official website. For starters, 20 square meters is enough. m. Most companies have three rooms. The first is for storing tools, the second is the director's office. The third room is for the manager, accountant and dispatcher who takes the call.

Once you decide to open and formalize a company, you will perform many functions. Over time, you will be able to transfer many cases to the staff. But you will have to recruit staff yourself. The number of workers is based on the principle, one worker is equal to 800 square meters. The most important employees are the cleaners. They are directly involved in the work and contact the client directly. Cleaners are the face of the company.

Employees must have basic skills in operating equipment. If such skills are absent, do not think that they will appear on their own in the future.

The driver is also included in the basic set of workers. A driver is needed to transport cleaners and equipment. Transport (minibus) is also required, which can accommodate people and equipment. We recommend that you find an employee with your car during this period, the purchase of transport will cost the company a round sum. This is important to consider before starting a business officially.

Fixed expenses and financial plan

Many people, when deciding to start their own cleaning business, think that the costs will only be at the beginning. And then they wait for the net profit. But they are wrong. In addition to start-up capital, fixed costs will be required to maintain the company's performance. Let's calculate the funds that will be needed to open a business (in thousands of rubles).

Office rent monthly - 15.
Accountant's salary - 20.
Cleaner - 10. The cleaning system needs three cleaners at the initial stage.
Minibus driver - 20, but if you take into account his personal transport, the cost increases.
Unforeseen costs are everywhere. It costs up to 5. The cost of paying taxes depends on the turnover of the company.

If we translate all the theory that was before and look at the real numbers, we get a cost plan.

Please note that your amount may differ from the one below, since it is almost impossible to calculate all costs and income in advance.

To compile a list of expected profits, you can peep the cost of services in already existing successful cleaning communities (in thousands of rubles).

Furniture cleaning - 40.
Carpet cleaning - 20.
General cleaning - 60.

These examples were taken from the website of a successful cleaning company that has been offering its services for a long time and has a good reputation. Therefore, as a beginner in this field, it is recommended that you set prices lower in order to attract customers.

Let's take for example: for cleaning 1 square meter you get 40 thousand rubles. with 9 workers doing cleaning of the area of 5 thousand square meters. m. Revenue per month of work is 200 thousand. R. We subtract the costs and get a total of 130 thousand net profit. Seventy thousand rubles is an example of real earnings for those who decide to open their own cleaning company. Considering the initial capital, the business will not pay for itself in a month.

Let's sum up.

Summing up, we can say that it is profitable to establish a cleaning business, but the amount of payback depends on your location. In a small town with 2-3 offices, there is no point in such a company, because the demand is minimal.

In a metropolis, it is better to immediately look for potential customers and discuss the cost of services, and after registering a legal entity, sign an agreement.

Business is not easy, the chance that you will avoid problems and immediately get a net profit is minimal. Get ready for difficulties. Only a few will be able to open a business from scratch and develop, because the payback in this area is 1-2 years.

Step by step plan to open a cleaning company
Which OKVED to indicate when registering an activity
What documents are needed to start a business
Do I need a business permit
Cleaning company opening technology
- - - Similar business ideas:

Business plan for opening a cleaning company in a city with a population of 1,200,000 people.

Prospects for the cleaning market

Cleaning is one of the most promising business areas in Russia. Thus, in the developed countries of Europe and the USA, almost 80% of commercial real estate is serviced by cleaning companies. Whereas in Russia - only 20% of commercial real estate use the services of "professional cleaners". As you can see, the market has room to grow. Its volume, meanwhile, is 250 million dollars and continues to grow. By organizing a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money do you need to start a business

According to the business plan, the opening of a cleaning company will require an investment of about 1.3 million rubles. Initial costs include:

Purchase of equipment - 486,000 rubles, including:
Industrial vacuum cleaner - 15,000 rubles.
Extractor carpet washing machine - 47,000 rubles.
Scrubber - 150,000 rubles.
Steam generator - 144,000 rubles.
Sweeper - 35,000 rubles.
Dryer - 45,000 rubles.
Cleaning equipment (mops, floaters, buckets, dustpans, etc.) — 15,000 rubles.
Inventory for glasses - 20,000 rubles.
Chemicals - 15,000 rubles.
Office equipment (tables, chairs, minor repairs) - 150,000 rubles.
Acquisition of a van type car, b. y. - 400,000 rubles.
Advertising budget - 50,000 rubles.
Reserve fund - 200,000 rubles.
Business registration and other expenses - 50,000 rubles.

Total - 1,336,000 rubles.

Description of the offered products and services

Our company plans to provide a range of services for initial, daily and general cleaning. The initial cleaning after the construction of the repair is: cleaning inside buildings and structures, removing dust from floors, ceilings, skirting boards, walls, washing windows and plumbing, cleaning radiators. Daily cleaning involves dusting, cleaning mirrors, cleaning door blocks and stairwells, taking out garbage, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning the outside of buildings: washing windows, roofs, facades, removing efflorescence bricks, cleaning of aluminum bindings, etc. The preliminary price list for the company's services will look like this:

Initial cleaning (after repair or construction) - 50 rubles per sq. m.
Daily complex cleaning - 5 rubles. per day per sq. m.
General cleaning of an office or retail space - 40 rubles/sq. m.
Floor care - 40 rubles / sq. m.
Washing a plastic window - 300 rubles / unit.
Washing chandeliers and lamps - 100 rubles / piece.

According to the business plan, in the first months the volume of daily complex cleaning will be 2000 sq. m. Such an area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, some amount of work can be obtained from private homeowners (mansions, country cottages). We can also count on income from initial cleaning after renovation or construction and cleaning the outside of buildings. The planned scope of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

Daily cleaning - 300,000 rubles.
Initial cleaning - 125,000 rubles.
Washing windows and facades, cleaning the outside of buildings and cleaning the surrounding area - 50,000 rubles.

Total - 475,000 rubles.

Download a business plan for a cleaning company

Which room to choose for the office

To accommodate the company's office (as well as all equipment), it is planned to rent a room with an area of 50 square meters. m., located on the ground floor of an apartment building. High traffic and the first line of houses do not have of great importance, the main thing is a big savings on rent. Monthly rental payments will amount to 25,000 rubles. (500 rubles per sq. m.).

Particular attention will be paid to the purchase of professional cleaning equipment. For cleaning both small and large objects, we will need: vacuum cleaners for dry and wet cleaning, carpet washing machine, carpet dryer, floor polisher, sweeper, steam generator, floor scrubber, foam generator, glass equipment, dispensers and materials, as well as chemicals. As for the manufacturer, preference will be given to Cleanfix equipment. The total cost of purchasing equipment will amount to 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client's territory. It may be a Gazelle car in b. y. option. For these purposes, it is planned to spend about 400,000 rubles. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. Among them will be: an administrator (receiving and monitoring the fulfillment of orders), a driver, equipment operators (3 people) and a manager. Accounting services will be outsourced. The wage fund will amount to 120,000 rubles. per month.

What taxation system to choose for a cleaning company

As an organizational and legal form, it is planned to register a company with limited liability. Taxation system - USN, 15% of the organization's profits.

Marketing and promotion of services

It is very important to conduct a competent advertising campaign in the first months after the opening. Moreover, even before purchasing equipment and other serious investments, you will need to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are credit). Therefore, in order to prepare the client base at the initial stage, it is planned:

Conduct a detour and a preliminary conversation on the subject of cooperation with large companies and shopping malls cities.
Distribute leaflets in the private sector, in areas of elite houses and cottages.
Place ads on the Internet, create a business card website and launch contextual advertising.
Install several bright advertising banners (on special billboards) in places with high traffic.

cleaning company financial plan

The final stage of business planning is the calculation of key indicators economic efficiency cleaning company. Fixed monthly expenses:

Office rent - 25,000 rubles.
Salary - 120,000 rubles.
Deductions to off-budget funds - 36,000 rubles.
fuel, expendable materials- 20,000 rubles.
Equipment depreciation - 10,000 rubles.
Advertising - 30,000 rubles.
Other expenses (utility payments, telephone, internet, security) - 20,000 rubles.

Total - 261,000 rubles.

How much can you earn from this business

The monthly net profit of the company will be 181,900 rubles. The profitability of the business is 69%. With such indicators, taking into account the period for the promotion of the company, the payback of the initial investment will come in 11 - 12 months.

Recommended download a business plan for a cleaning company for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to recruit staff

Having appeared in Russia in the 90s of the last century, the cleaning industry has become one of the most highly profitable and profitable, and now the profit of cleaning companies in our country is 2-3 times higher than the same indicators abroad. More and more customers use the services of cleaning professionals. If at first these were business centers and banks, then gradually shopping and entertainment centers, industrial enterprises, railway stations, airports and hotels began to join them.

Most cleaning companies are located in metropolitan areas. Many of them have a large staff and a good client base. In small towns, things are different. Cleaning companies there are just beginning to conquer the market, proving their advantage over the current staff of cleaners. But even in the regions, cleaning from professionals is beginning to enter the market thanks to a wide range of services, reasonable prices and modern technologies.

How to start a cleaning business

Before you enter the cleaning services market, you should think about choosing a client base, that is, with whom you will work:

Cleaning services can be provided:

companies and enterprises;
shopping and business centers;
hospitals and clinics;
restaurants and cafes;
housing and communal services;
high and middle income population.

It should be borne in mind that shopping and shopping and entertainment centers bring in the most income, which account for up to 50% of the country's cleaning costs. In second place are hospitals and polyclinics - 18%, in third place - business centers -17%. For the rest of the sector - only 15% of the costs, which means that the income will be small. It follows from this that it is necessary first of all to focus on shopping malls and public institutions.

What services can be provided?

Since the market for cleaning services in Russia has appeared relatively recently, we have less demand for cleaning. Therefore, along with cleaning, cleaning carpets and upholstered furniture, washing windows, you can offer such services as repair and construction services, security of facilities, catering, consulting services, etc. More range of services - more profit. But the costs of starting a business are significant. Therefore, we will try to consider a project that does not require large investments, and which can be quickly recouped.

Business registration: what documents are needed?

It would seem that in order to open a cleaning company, neither special education nor skills are needed. But this is far from the case, If you are not aware of the basics of management and modern innovations in the field of cleaning technology and cleaning products, it is better to pass special courses. big investment they will not require, but they will help a lot in organizing a business. You should also study GOST R 51870-2002, concerning household services for cleaning buildings and structures.

Starting an activity, apply for an individual entrepreneur or register an LLC and choose a simplified taxation system. If your plans include working with legal entities, then the second option is preferable.

The main OKVED code is 74.70. “Cleaning and cleaning of industrial and residential premises, equipment and Vehicle» On it and you need to stop when processing documents. A certificate for organizing activities is not required, but a standard set of documents for starting a business is required.

Premises and equipment: what is better to choose?

The premises that will be chosen for the office must meet the requirements of Sanepidnadzor and Gospozhnadzor. Enough area of 20-25 square meters. meters, if only there was a place for an office and storage of equipment and detergents. One more detail must be taken into account: how difficult it will be for employees to get to the place of work. Therefore, it is more convenient if the office is located near the city center, from where you can quickly get to any point.

It is better to stop at a new and modern one, although you can use used ones. Start from your means and possibilities. On the modern market enough domestic-made cleaning equipment at affordable prices:

You will need:

scrubbing machine - 70 thousand rubles;
flat MOS - 1.5 thousand rubles;
professional trolley - 7 thousand rubles;
window cleaning equipment - 3 thousand rubles;

In addition, you will need wetter wipes and scrapers - 300 rubles. That is, you can meet the 81,800 rubles. Detergents and cleaning products will cost about 5 thousand rubles per month. We will also need a car to deliver the cleaners to the customer service point.

How to recruit staff

When hiring cleaners, it is worth proceeding from the fact that one employee during the working day is able to clean an area of 500 square meters on average. meters. It is quite possible that two or three people will be enough for you to start. It is desirable that they receive special training. Such services are provided by large cleaning companies. The average cost is 4 thousand per person. But it is easier to train newcomers, who will then work for 10-15 thousand rubles, than to immediately hire qualified personnel.

How much does it cost to open a cleaning company and how much can you earn

Based on the already determined costs, we will calculate how much start-up capital is needed to open a cleaning company.

That is, you can start with an amount of 153,800 rubles. Even if you include wages for employees and taxes in the initial expenses, you will need no more than 250,000 -300,000 rubles to open a cleaning company. The cleaning business pays off in large cities within 8-12 months, in the regions - twice as long. Much, of course, will depend on the frequency of orders and your customers. The highest earnings are given by large five-star hotels, but it is difficult for a beginner to reach such clients, and the requirements for the quality of services for such customers are very high. At the initial stage, it is better to focus on supermarkets, shopping and entertainment and business centers.

How to create an ultra-profitable cleaning company can be found here

It will be much easier to promote a business if you start working on a franchise. One of the most famous franchisors in this area is City Shine, which has been on the market for over 10 years. You can also buy a franchise Clean house Cleaning. The choice is yours. But if you are determined to open a cleaning services business, you will need a good business plan to help you organize your work in the right way.

Download a business plan for a cleaning company.

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