According to experts, the jewelry and accessories market in Russia has grown since 2011. This growth was driven by the expansion of low price segment networks, as well as the entry of new suppliers into the market. Girls aged 16-30 remain the main consumers in the jewelry and accessories market. Considering the positive dynamics of the industry, jewelry retailing is ideal for starting a business. Which of the women will leave indifferent costume jewelry? What fashionista doesn't love to indulge in new jewelry? But not every beauty can often buy jewelry, so jewelry can be a way out of this situation - inexpensive and beautiful. Jewelry is a product of impulsive demand. Most often they buy it spontaneously, unplanned.

On the this species there will always be demand for goods, so you should know how to open a jewelry store.

The jewelry store is perfect. It is also possible to earn extra money by doing home weaving and the production of such jewelry, but opening a jewelry store is much more profitable. Such a store will allow you to attract more demand, and, accordingly, more earnings than just the reviews of your friends. For starters, to get by on a low cost, you can rent a small shop window, but in a crowded place, which will help grow your business. Of course, you can try to create and earn money through an online store, but one does not hurt the other.

First steps in starting a business

You can open a retail outlet from a small area, 4-5 sq. m. Showcases will cost you 50,000 rubles. Of course, rent will not be cheap if it is a crowded place, but the traffic through your shop window will be good.

Every business starts with registration. You can register individual entrepreneur or create your own legal enterprise. Most likely, when you planned to start this type of business, you somehow already encountered it and have some experience and contact information for purchasing goods for sale. If not, then you should be actively involved in it. Choose a supplier, conclude necessary contracts on the supply of goods, terms of delivery and payment and discuss many other related nuances. Collections of jewelry should be purchased in small batches, 200-300 units at a time, and this will cost 100,000 rubles. The average purchase in the store, as a rule, is from 400 rubles. And the markup on jewelry and accessories can range from 300 to 1000%.

AT finished goods often there is no originality that you can bring by adding your own touch to the product. And if you real master, then you can create your own works that will perfectly fit into the finished collections. It is enough to have only beads, beads, stones, ribbons, fasteners and fantasy. As a result of such actions, the collection of your store will acquire an individuality that will play on the credibility of your outlet. A business selling jewelry can pay off in six months, and with the help of sales via the Internet - even less. As a related product, if there is free space, you can sell scarves, gloves and bags.

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Buying a Franchise

One way to organize a jewelry store can be to purchase a franchise. For example, one of Russian companies Selena requires $40,000. They predict that with the unique collections they provide, any newly created organization can pay off in a year, and the monthly profitability of such a business will be up to $ 3,000. According to an exclusive agreement concluded with them, the supply of all collections from Europe, which are made in a single copy, is guaranteed. On a 5 sq. m can accommodate more than 2,000 products. And the turnover of a store in a passageway can be about 100 thousand rubles a month. Net profit will amount to 50 thousand rubles. This business is seasonal. It is profitable to start work in December, as the most profitable is considered winter period and until April. To organize your business on jewelry, you need to have good taste, be able to choose really exclusive things or create them, as well as choose a good location for a retail outlet.

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Organizational moments

1. Equipment. You won't find better glass showcases and a body of a jewelry store. So your products will be well viewed and attract the attention of people who are not even interested in purchasing jewelry. The cost of installation and equipment of such a kiosk will cost 200,000 rubles.
2. Staff. For the smooth operation of your store, 2 sellers will be enough. The salary should be set at 16,000 rubles. each, that is, 32,000 in total.
3. Purchase. The owner of the store deals with the main assortment, purchases, settlements and contracts.
4. Range. Jewelry for clothes, bracelets, brooches, necklaces, chains, earrings and much more. There should be several hundred items in each category.
5. Suppliers. If the work is carried out under the terms of a franchise, the purchase of products is carried out only from the supplier. To maintain the assortment, it is necessary to order products at least once a month. In the pre-holiday period, it is necessary to increase the purchase of raw materials.
6. Return. Under the terms of the franchise, you can return 20% of unsold goods.

Opening costs, income, profitability. To make jewelry, you must incur costs, which consist of commercial equipment(kiosk, showcase, racks, cash registers) and creations inventory. For everything, 600 thousand rubles are needed. Whereas in a city with a population of 300 thousand people, the revenue of a retail outlet located in a large shopping center will average 250 thousand per month.

Fixed costs:

• salary - 32,000 rubles;
• rent - 25,000 rubles;
• accounting - 2,000 rubles;
• UST - 10,000 rubles;
• others - 4,000 rubles.

Thus, the net profit will be 50,000 rubles per month, and the profitability will be 20%. In this case, your jewelry business will pay off in a year.

Hi friends!

I decided to dedicate today's article to the female half of humanity, because it is we who like beautiful jewelry, and it is doubly pleasant to work with it.

To begin with, opening an online jewelry store is quite easy.

Advantages of an online jewelry store

First of all, such a business does not require big investments. Enough 10 - 15 thousand rubles - and you already have a wide range of goods in the online store.

Secondly, jewelry is a small-sized product, it does not take up much space, which means that you do not have to pay dearly for storing goods in a warehouse. It also doesn't cost much to ship.

Disadvantages of an online jewelry store

However, such a business has a big drawback. This is high competition. Due to the fact that opening an online jewelry store is quite easy, there is a large number of online jewelry stores, also sell jewelry in shopping malls, markets, shops. But this does not mean that you need to be afraid of competition and put an end to this business. With a competent approach, you will always find your customers and you can make good money on it. How to properly organize your work? This is what we will talk about today.

Market analysis

The first step is to look at what online stores exist in your market and study their range. After all, it is your competitors who know which products sell best, since they have been working in this niche for more than one year, and I do not think that they will sell products that are not in demand.

Definition of uniqueness

After you analyze the market, it is important find your uniqueness. You can sell jewelry from one particular brand, such as Tiffani. You can also sell jewelry from a specific country, for example, Italy. And this will be your uniqueness. Alternatively, you can take one particular category, such as bridal jewelry. You can also make jewelry with your own hands. In this case, your online store will be 100% unique. You can sell jewelry that is in trend on this moment. For example, lately in great demand used studs (who does not know, these are small round earrings different colors).

In principle, you can come up with absolutely any uniqueness that your imagination is enough for, but do not forget what people want and what products are in demand the most. After you come up with your uniqueness, make a list of specific products that you need to purchase (these can be earrings, pendants, pendants, sets, hairpins, etc.) and write down how much you need this or that product.

Supplier search

Once you have determined exactly what kind of product you will sell, it's time to look for a supplier. At the moment, there are a large number of sites that sell wholesale jewelry, so finding a supplier will not be difficult for you. However, it is important to find a supplier who sells really high-quality jewelry. And it's not always easy. Moreover, product photos do not always correspond to how the product looks in reality. Therefore, I strongly recommend that you ask the supplier to sell you one unit of the product at a wholesale price so that you can evaluate its quality. There are also several more important criteria on which to choose a supplier. I talked about them in mine and do not want to repeat myself. This course is absolutely free. From it you will learn how to quickly find a reliable supplier, since it is the work with the supplier that determines how successful your online store will be.

Determining your target audience

For the successful sale of goods, it is important to draw up a portrait of your potential customers.

Come up with a name and logo

The name must necessarily reflect the idea of ​​your online store, it must catch the soul of your target audience and be pleasing to the ear. In accordance with the name, you need to draw a logo.

Site creation

The site should be attractive, convenient and understandable. Also, be sure to prepare high-quality photos, because the decision to buy your product or not will depend on them. You can also make a video review of jewelry. So the visitors of your online store will have a more accurate understanding of how the product looks in reality.

Set up payment and shipping methods

In our online store, we accept only cash, delivery is carried out by courier in our city, and we send it to other cities by mail. You can also customize if you wish. various ways payment, and as for delivery, it is best to contact courier service.

Online store promotion

At the moment, there are many ways to promote an online store. I recommend setting up contextual advertising in Yandex, moving through social media, bulletin boards and coupon services. Try these methods of promotion, choose the ones that worked best for you and focus on them.

Study statistics

Be sure to install Yandex Metrika or Google Analytics on your site, thanks to which you will know where visitors come to your site from, in what quantity and for what requests. Thus, you will know how to further develop your online store and what to work on.

And finally, a few tips for working on an online store:

1. Take care of the beautiful, high-quality packaging. It can be bags or boxes. In our case, these are branded bags, as well as boxes with the Swarovski logo.
2. Make small purchases of items you haven't traded before to see how popular they will be with your customers, and after you're sure they're in demand, buy more of them.
3. Try to maintain the assortment of your online store so that it is not empty and all positions are always present.
4. Run contests and promotions holidays to help you increase your revenue.
5. Study, from which you will learn how to find a reliable supplier, how to make a website for free, how to promote your online store and make sales. This course is absolutely free and will help you with your online store.

Be patient and confidently move towards your goal, and then you can bring your online jewelry store to high level. After all, opening an online jewelry store is not so difficult, but it can become really good source income.

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The crisis brought the business environment new trend- organization of enterprises for the production and sale of essential goods. This is due to the hopes for high demand and a quick payback. Perhaps this trend is justified, but by doing so, entrepreneurs are freeing up equally profitable niches for the sale of durable goods. Thus, the sale of jewelry as a business does not lose its expediency even in difficult economic conditions.

The craving of the female half of humanity for beautiful jewelry never weakens, but not every lady has the financial opportunity to purchase a piece of jewelry. At the same time, high-quality jewelry withstands a high mark-up, and the business itself quickly pays off. How to open your own jewelry store? Consider the example of a business plan.

Business registration

Before you open a jewelry store from scratch, you need to go through a number of formalities. Start by registering your business. IP will simplify reporting forms and reduce accounting costs.

Suitable for this type of activity tax regimes can become both a simplified taxation system and a patent. In some regions, the use of UTII is possible. OKVED code - 52.48.22.

To open a store you will need regulations from Rospotrebnadzor, conclusion fire inspection and control of the SES service.

Room selection

Statistics say that the payback of a business selling jewelry does not depend on the area of ​​\u200b\u200bthe retail space. A showcase with an area of ​​​​no more than 5 square meters can also bring profit. m.

When choosing a location for a point, you should pay attention to the passability. A jewelry store has the right to be located both in a shopping center or hypermarket, and on the street or in a subway passage.

When choosing a place, you need to focus on the concept of the institution and the range offered. So, a premium jewelry store would look out of place in a small supermarket. In this case, it's not worth talking about the point in the underpass.

Necessary equipment

The main equipment that a jewelry store needs is display cases. More expensive - classic glass pillars with mirrored back walls and / or horizontal showcases, with a lid tilted towards the client. A budget option- stands with hooks.

The success of a jewelry business, like a jewelry business, largely depends on the quality of the presentation of the goods. Jewelry needs competent lighting, stands in the form of imitations of hands and busts. If financially possible, it is worth contacting the services of a designer. One way or another, spending on lighting and jewelry stands is a necessary expense item.

How to choose a product and supplier?

Selling jewelry as a business is represented by several niches. It can be both consumer goods and vintage or elite jewelry of famous brands. Jewelry today is in no way associated with "counterfeiting gold". Some manufacturers offer an exclusive that speaks of the high status of the client. This product is not available to everyone.

When choosing suppliers, a novice entrepreneur with a moderate start-up capital is recommended to focus on a medium-sized product. price category. The cost of the product is in the range of 500-1000 rubles - best option guaranteeing high demand. In addition, not all serious manufacturers or large brands will agree to work with a startup or supply goods. small party. Therefore, an expensive exclusive is not the best choice for a newbie in this business.

An entrepreneur can find suppliers among local jewelry manufacturers, or by arranging deliveries from China or Korea. With imports from these countries, you should be careful, as there is a risk of getting low-quality products. It is also important to pay attention to the conditions, terms and amounts of delivery.

Assortment of jewelry store

The total number of jewelry store items must be at least 500 items. Products can be represented by the following categories:

• chains;
• earrings;
• rings;
• bracelets;
• necklace.

In addition, most jewelry stores offer related products to customers, including various clothing accessories, leather goods, umbrellas, and more.

markup

The markup on goods should be at least 250-300%. Practice shows that this niche can withstand a markup of 1000%. The owner can show Creative skills and present the product in a favorable light, declaring its exclusivity. Some enterprising sellers assemble a collection or set of products, also setting a high price.

Staff

A small store will need two sales assistants working in shifts. Sales area of ​​about 20 sq. m. needs additional labor in the form of a second shift seller or a security guard to minimize the risk of theft.

When the store is located in a shopping center, the business owner has a chance to save on a cleaning lady.

How to increase sales

The main way to attract customers when opening a jewelry store is to pay attention to the sign. Also, experts advise not to neglect such moments as individual packaging of goods, holding promotions and issuing discount cards to customers.

General costs and payback

Is it profitable to sell jewelry? To answer this question, you need to sum up the costs of starting and maintaining a business.

Which entrepreneur needs start-up capital to open a small point of 10 sq. m. and the purchase of budget equipment:

Table. Capital investments

In total, you will have to spend at least 215,000 rubles to open a business. In the future, it is necessary to calculate the budget based on the following monthly costs:

Table. Monthly expenses

An enterprise that works stably has a chance to enter the trust of suppliers and take goods for sale. It also makes sense to inquire about the delivery of stale goods. This will help cut costs.

The profitability of the jewelry business reaches 20%. Profit can reach 100-200 thousand rubles. In the first months - up to 50 thousand rubles.

This business has some seasonality. According to experts, the most profitable months are December, February and March. There are cases when an entrepreneur opened a business in February and within six months the business paid off completely. In a normal situation, the average payback with an average margin on goods of 400% is a year.

Selling jewelry is a business that brings both profit and pleasure. The jewelry business is especially pleasant for the beautiful half of entrepreneurs, but men can also run it. The main thing is not to be indifferent to various accessories and sincerely love jewelry, choosing with pleasure suitable options for every new client.

How to open a jewelry store?

This is perhaps one of the most simple tasks. A similar outlet can be created anywhere:

• in a super or hypermarket
• in the mall
• in the wild market
• in the subway passage
• on a busy city street
• next to the beach
• in tourist centers

For work, it will be enough to have the smallest trading area, on which you can place as many different products as possible. At the same time, the store can be both stationary and mobile - a jewelry business can be done in an ordinary tent or in an “island” type outlet: the goods are simply placed in a conspicuous place, and the seller has at his disposal only a small counter or showcase. However, for those who are serious about work, there is also such an option as a jewelry supermarket - this is a large retail outlet that sells both jewelry and various accessories (hats, scarves, umbrellas, gloves, etc.) .

In any case, in order to start official trade, it will be necessary to create an individual entrepreneur, registering it with the tax office and getting approval from the city administration, health station and fire department. However, for those who want to trade in an ordinary tent, obtaining these permits will not be mandatory.

The next important step is to find jewelry suppliers. The answer to the question of whether it is profitable to open a jewelry store will directly depend on them, and it is best to immediately target local manufacturers who are ready to offer customers something special. Original, high-quality jewelry is popular handmade, and it is better to purchase it from local craftsmen. It is also very profitable and convenient to sell accessories made by yourself. Such jewelry will be in demand, and the craftswoman who opened such a business will even be able to save on office expenses - at first, jewelry can be sold in a virtual store.

Korean and Chinese accessories, which are abundant on the market, are much cheaper, but their quality is very low, and often customers who have chosen such jewelry once will not return for it a second time. The task of the entrepreneur is to do everything possible in order to acquire regular customers. If he certainly wants to sell imported jewelry, it is better to find suppliers from Italy, France or the USA. At the same time, care should be taken to ensure that the collections of jewelry offered are constantly updated.

Is it profitable to open a jewelry store?

In general, this type of business allows you to spend not so much, but earn decently. One of the main expenses is the rent of retail space, and for this purpose it is worth planning expenses at the level of 20-30 thousand rubles if you plan to rent a small retail space, and up to 100 thousand rubles if the store is quite large. In addition, you need to spend:

• about 100 thousand rubles - for a special module for placing jewelry (more expensive models are also on sale, and one such module will be enough for a start, but in the future it is necessary to provide for the possibility of buying 1-2 more)
• about 25 thousand - for the purchase cash register and computer for work
• at least 15 thousand rubles - for wages to the seller (the jewelry business allows only one assistant, and if desired, the entrepreneur can save on this expense item and take on all the work)
• 3-5 thousand - for various current expenses ( public utilities, operating costs, etc.)

However, the main expense item is the cost of acquiring the initial product range. For these purposes, it is necessary to allocate at least 200-250 thousand rubles. For this amount, you can purchase goods in the amount of 2 thousand units, and this amount will be enough to get started and attract the first customers.

Thus, a jewelry business will cost about 400 thousand rubles if the entrepreneur is as restrained as possible in his spending. You can earn much more. Already at the very beginning of work, it will be possible to receive at least 50 thousand rubles of net profit every month, and this amount will increase with each month of work. But even if you stop at such an income, it will be possible to recoup the initial costs in the first year of operation. After that, it will be possible to develop and even open a jewelry store in another place and receive additional income from it. And if you constantly replenish your collections, you can increase your profits to 120-150 thousand per month and eventually create a whole network of outlets that will be very popular.

Of course, this question worries everyone who wants to have their own jewelry store. And it's true: beauty pleases the eye and soul, but how does the pocket feel about it?

To the question “Is it profitable to sell jewelry?” there is no clear answer. If you sell wisely, then, of course, profitable. But not everyone is born professionals, knowledge comes with experience.

So Today I will reveal a few secrets to you. They will help even beginners to make a profit in the shortest possible time.

Types of jewelry - types of profit

There are three types of jewelry:

• cheap
• middle price category
• expensive

Cheap jewelry (50 - 200 rubles per purchase)

The costume jewelry of the cheap segment costs about 100-500 rubles at retail. In the purchase, it costs 50-200 rubles.

Cheap jewelry and looks cheap. She is Bad quality, about any brand and speech does not go. In addition, all competitors have it. After all, this favourite hobby of all losers - to come to the market and collect a pile of cheap G.N.

this is the favorite pastime of all losers - to come to the market and pick up a pile of cheap G.N.

You can’t put a big margin on it - a maximum of 100%. And, of course, in order to reach serious turnover with it, you need to sell jewelry in huge quantities.

BUT considering that connoisseurs of such jewelry are schoolgirls and students from poor areas, then an explosion in sales should not be expected, they do not buy as much as the seller would like.

Mid-price jewelry (250 - 500 rubles in the purchase)

Jewelry in the middle price segment is the most popular. It is sold for 600-2000 rubles. The margin for such jewelry is about 300%. Profit is easy to predict.

in shopping centers, mid-price jewelry is best sold.

These are decorations good quality, from famous designers and brands. They look decent and are bought more willingly than cheap jewelry. Such products are sold in beautiful shops - islands and pavilions in the mall.

Many ladies can afford this jewelry, in particular, the office ladies' community, which is not averse to regularly pampering themselves. beautiful decorations under different styles on payday.

Besides, you will never have to blush for the quality of such jewelry. And this is important for the formation of a pool of regular customers. It is on them that you need to make the biggest bet in the business of selling jewelry.

Expensive jewelry (from 600 rubles in the purchase)

Expensive jewelry - products of elite brands - also sell well. A caste of connoisseurs of such jewelry has already formed. And, of course, these ladies are unlikely to change their addictions, because you get used to good things quickly.

Due to the fact that a unit of such jewelry is expensive, and also an extra charge, which is about 300%, you can make good money on elite jewelry.

Where to sell jewelry of each segment?

Once again I emphasize that it is important to understand where you will trade. If in cheap markets and department stores, then choose the cheap segment. If in shopping malls where people specifically go shopping for branded clothing and accessories, then your segment is medium and expensive jewelry.

The last two are preferable for profit, because we are talking about it now.

Competition

Of course, there is also competition. 80% of the market is littered with cheap junk from the low segment. Yes, in physical terms, this segment has the most sales - about 50%. But if we talk not in turnover, but in profit, then mid-price jewelry confidently overtakes everyone.

80% of the market is littered with cheap junk from the low segment.

If you can earn 200 rubles on cheap jewelry, then from the sale of one jewelry of the middle price category, you will put in your pocket already from 500 rubles! Therefore, where cheap sellers earn 30 thousand per month, their more successful colleagues have a net profit of 120 thousand!

In any case, competition in the case of jewelry should not be afraid. Studies show that there are a lot of points selling jewelry in every city, but the market ... is not even 40% full. And this means that your chances of achieving success in this area are extremely high.