How to open a sports section. Sports section business plan: necessary equipment, cost calculation and paperwork

Investments: from 2 600 000 rubles

Payback: from 12 months

Parents often want to send their child to sports. Disputes between mom and dad about which section to go to do not fade away: the father wants the child to go in for boxing, and the mother wants a safer sport. Not only children are sent to boxing, teenagers themselves want to learn how to stand up for themselves, for their girlfriend. Adult men go in for this sport in order to learn, to test themselves. After all, fighting, fighting is a whole art. Here both psychology and technology play an important role. Due to the high demand, you can look at this niche from the other side. Perhaps you should open a boxing club in your city?

business concept

Boxing is like ballet, only there is no music, no choreography, and the dancers hit each other.

Boxing is common among middle-level citizens, this fact should be taken into account when opening a club. The price tag should not be high, and with an affordable cost of services, we expect a large flow of people. In a small town, it will not be possible to achieve such indicators. We can safely say that this business idea is suitable for a city with a population of more than half a million people, at a lower level it is not recommended to watch and explore this niche, there is a risk of not paying back the costs and working in the red.

Where will the money be made? You will provide clients with paid individual and group lessons. The cost of individual, respectively, will be higher. The training will be conducted by professionals in their field - candidates for the master of sports, master of sports. Only these people will be able to teach a beginner something worthwhile. It is on this point that all the commercial activities of the boxing club are based.

What is required for implementation?

Entering this business requires a fairly large investment, if you do not have a large amount, then look for investors. To raise funds from outside, you need to write a business plan and conduct market research in your city. There are clubs focused on an amateur audience, others see their clients in professional athletes.

To open a boxing club, you need a large room equipped specifically for sports. There are few of them in our country, and it is even more difficult to find them in small towns. Therefore, the search for a place to found a club can take a long time. The hall should be equipped with a punching bag area, a ring, an area with exercise equipment, a locker room, showers and an administrative room for club employees. The main thing is that the area is large, people will not go to an institution where queues will line up for pears, exercise machines, showers. This needs to be thought out in advance.

Step by step start instructions

1. At the very first stage, it is required get company registration because the activity of the club is commercial. If your institution will carry out the function of education for children (teaching activities), then a license may be required.
2. Room. Very often, boxing clubs are non-profit, this is done by FOCs. We do not consider the construction of the whole complex. You need to look for gyms that are for sale. They should have several zones, described above. Boxing clubs are based on personal premises, not rented, as this business is planned for a long time. After acquiring the hall, it is necessary to repair, design the appearance.
3. Purchase of equipment. The entire inventory can be divided into 3 groups:

• specialized equipment for boxing: ring, punching bags, protection, gloves, etc. In this case, it is recommended to purchase new things and in bulk. You can try to get a discount on a large order from sports networks;
• applied equipment. This includes simulators, barbells, weights. Boxing has a direct relationship with power loads, this requires simulators. New ones will be quite expensive, so it makes sense to look for used ones, many gyms sell their equipment before they close. Here it is necessary to bargain;
• household equipment. Chairs, tables, computers, benches in the hall, medicines in case of need for first aid, etc. From this list, everything is bought individually, at a retail price.

1. Personnel search. As we have already said, we need a coach with skills, their own training system. They can be found quickly by placing an ad on the Internet. But in addition to them, you should find a doctor who will monitor the safety of athletes. You will also need to hire an administrator who will keep records of subscriptions, training payments, etc. This step should not take long.
2. Pricing and marketing. The price of services depends on the average salary of citizens of your city. It is worth giving customers the opportunity to purchase both one-time training sessions and subscriptions for a month, 3 months, six months, a year. Each of them should be beneficial for the client. You can resort to a system of bonuses for long-term cooperation. Think over marketing to the smallest detail, consider different ways to attract customers. There must be a website and groups in social networks. Advertising can be submitted on the Internet, look for targeted traffic (boys, men from 18 to 45 years old only in your city). Posters, city signs, flyers are all great ways to advertise.

Financial calculations

Start-up capital

The starting investment table looks something like this:

It turns out that in order to open a boxing club in a city with a population of 500,000 or more people, a minimum cost of approximately 2,650,000 rubles is required.

Monthly expenses

Monthly you will need to spend money on:

• salaries to employees, coaches - from 150 thousand rubles;
• hall maintenance (electricity, utilities) - 20 thousand rubles;
• taxes - 15 thousand rubles;
• purchase of damaged equipment - 5,000 rubles;
• possible unforeseen expenses - 5,000 rubles.

The total amount of monthly expenses is approximately 200,000 rubles.

How much can you earn?

The first couple of months, most likely, you will work in the red, because during this period information about the club spreads around the city, clients are recruited. With the cost of a monthly subscription of 3,500 rubles, 250-300 people will want to buy it consistently. But this figure can be achieved no earlier than six months of hard work. On average, a boxing club can bring in revenue from 850,000 rubles per month, of which net profit will be approximately 600-650 thousand rubles.

Therefore, we can conclude that it is possible to recoup the initial investment in 12 months after opening.

Risks and cons

This business idea is not deprived of risks, because competition is growing. Moreover, the competition is very dangerous, your rivals open clubs with good equipment, professional coaches, the emphasis is on the quality of service. This should not be left behind. To survive in such a market, it is necessary to come up with promotions, discounts, hold tournaments, contests. By focusing on marketing, you will ensure your continued growth.

There is a risk of not finding good coaches. Agree, not in every city you can hire a master of sports in boxing. In this case, the trainer can be found outside the city or use those who are nearby (1-2 ranks).

Outcome

If you decide to start in the field of boxing, then be prepared for a lot of nuances. Sport is a complex area, there are large investments, a long but sure payback. You will have to become patient, at the initial stages something may not work out, but that's why you decided to join a boxing club in order to keep your punches steady. Having passed through all the obstacles, you will climb the pedestal, become the leader in your city in promoting boxing. Everyone will only say thank you, but in the event that everything is done with a soul!

Nowadays, the popularity of sports is growing every day. Today, more and more people are interested in a healthy lifestyle and, despite high employment and lack of time, they strive to keep their body in good physical shape. Thus, opening a sports club or fitness center is a popular and sought-after type of commercial activity.

Today, competition in this area is quite high, so entrepreneurs have to come up with new ways to attract customers, introduce modern technologies. One way to succeed in this area is to specialize in a specific group of consumers. As a result, a separate area emerged - sports clubs for women.

Women's fitness is more popular and promising. According to statistics, among sports women, 71% consider fitness to be the most suitable activity, but among sports men, the share of fitness adherents does not exceed 40%.

The business plan of a sports club is developed taking into account the format of the institution, its target group, the planned location and many other factors.

Target audience - women aged 27-48 with an average level of income.

Room area: 100-250m2.

Location: sleeping areas with a large number of residential buildings.

Success factors: high-quality equipment, highly qualified coaching staff, friendliness and responsiveness of staff, quality of services provided, marketing support.

The amount of initial investment is 3 368 815 rubles.

The break-even point is reached in the first month of work.

The payback period is from Seven months.

2. Description of the business, product or service

A sports club for women is not just a sports hall, but a real club where a woman receives not only results, but also a new social circle that shares her interests, the opportunity for recreation and entertainment. An individual approach is important here. Each woman can get qualified advice from a specialist who will develop a training and nutrition program to achieve the most effective result.

In the modern world, the rhythm of women is very fast, and the schedule of the day is very busy, so close proximity to home is important. Thus, a fitness club for women should be located in a residential area within walking distance from home.

List of services provided:

• Group lessons. Group classes include aerobic classes, stable classes (Pilates, yoga).
• Gym. The gym is equipped with equipment that allows you to work on different muscle groups. Fitness instructors conduct mandatory briefings, talk about the possibilities of the gym and the technique of performing exercises on various simulators.
• Personal training. A personalized training program and individual approach is the most effective way to improve your health and fitness levels. A personal trainer develops an individual training program taking into account the physiological capabilities of the body and wishes, selects the necessary load, controls the technique of performing exercises, the dynamics of sports achievements.

Benefits of personal training:

Setting the right goals;

Creation of the most accessible and effective program;

Training safety. Reduces the likelihood of injury;

Acquisition of the correct skills for performing exercises;

The right choice of means and intensity of training;

The most noticeable result of training;

discipline and organization.

• Fitness testing.

Starting fitness testing. The purpose of the initial testing is to determine the level of physical performance, to identify the state of a person's physical qualities, such as strength, endurance, flexibility, etc., as well as the harmony of their development. The result of the initial testing is a strategic training plan based on desires, goals, as well as your general health.

Standard testing evaluates the main indicators of the state of health and the level of physical development, as well as the state of the central and peripheral nervous system, which is very important for the correct selection of the training regimen and the prevention of physical overstrain syndrome.

You can increase the revenue of the institution by selling additional goods.

Additional items:

Healthy diet;

Cosmetics for a good figure.

All products of the line work for three purposes:

1. Slimness and lightness throughout the body.
2. Youth and beauty of the skin.
3. Harmony and general feeling of comfort.

Clients can get advice from a nutritionist, as well as choose the most effective diet, supplementing it with vitamins and healthy foods and cocktails.

3. Description of the market

Over the past 15-20 years, the fitness industry market has undergone a great metamorphosis. This area began to emerge in Russia in 1993, and only wealthy people could afford to visit the fitness room. Now fitness has taken root in all walks of life. Sports clubs for every taste and budget are opening all over Russia.

Optimistic forecasts for the fitness industry are given by various research companies. For example, the marketing agency "Business Port" says that the growth of this market will be kept at a level of at least 25%, and the NeoAnalytics company names a figure of 3.2 billion dollars, talking about the potential capacity of the Russian fitness services market.

In mid-2015, there were more than 3,000 sports clubs in Russia, with more than 1.7 million people attending. But, as in many other areas, the capitals - Moscow and St. Petersburg - remain leaders. The metropolitan market of fitness services in terms of development rates and trends is close to Western models. The competition here is very high, and the crisis only exacerbates the situation .

There is a diversification trend in the fitness industry in the market. Recently, large sports complexes with swimming pools, spas and other additional services have begun to fade into the background. More and more people who care about their health and physical fitness give preference to clubs of a "home" format, located within walking distance. For entrepreneurs who want to open their own fitness business, this alignment can play into their hands. You need to understand that a sports club will not pay for itself in a short time, and the size of the initial investment cannot be called small.

The target audience of the sports club for women is women, whose age is 27-48 years old, the level of income is average.

Slimness, beauty and health will always be in the first places in the list of priorities of a modern woman, because self-care is the item of expenditure that is almost the last to be cut. When there is uncertainty around and every news makes you nervous, it is important for a woman to please herself, to create an atmosphere of comfort and tranquility around. Therefore, the popularity of sports clubs for women in the coming years will only increase.

4. Sales and Marketing

5. Production plan

The key goal is to open a sports club for women.

• Overview of the real estate market for the selection of the optimal premises

Basic requirements for the premises.

District selection:
- "Sleeping" areas with a higher share of the target audience. The main type of buildings - multi-storey residential. If an old housing stock is chosen, then it must be of medium and high cost, since pensioners usually live in a cheap old housing stock; if new buildings, then with a deadline of more than 1 year (residents of new buildings with a deadline of less than a year, as a rule, the first year they spend all their income and savings on arranging a new apartment).

It is recommended to locate a sports club near health care enterprises, pharmacies, banks, utility bills, educational institutions for children, beauty salons of medium and high price categories.

Room characteristics:
- Room area 100-250 m2 (less is considered individually);
- Separate entrance from the street or from the end;
- It is desirable to have parking for 5 cars or more;
- Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a comfortable and short flight of stairs. It is not recommended to consider the location of the club above the second floor;
- A place on the facade facing the street is obligatory for a sign, it is also desirable to have a place for placing a banner.

Technical requirements for the premises:
- Guaranteed water consumption of at least 8 cubic meters per day;
- Load on overlapping 100 kg/sq.m;
- The possibility of connecting bathrooms and showers, at the rate of 1 per 50 sq.m;
- Possibility of redevelopment and reconstruction of engineering networks;
- The height of the ceiling is not less than 2.8 m (up to the false ceiling);
- The presence or possibility of placing supply and exhaust ventilation. In accordance with SNIP, air exchange per person must be at least 80 cubic meters. m per hour at

air speed is not more than 5 m / s, and at least 33 square meters is required per person. cm area of ​​the supply grille;
- The width of the doorway (the entrance to the room and the entrance to the active zone) is at least 95 cm.
If the door opening is less than 95 cm, it is necessary to find out the possibility of expanding the opening or dismantling the window to bring the equipment into the room.

• Registration of a legal entity;

Activities can be carried out by both an individual - an individual entrepreneur, and a legal entity - an LLC.

• Conclusion of a contract for the supply of equipment.

6. Organizational structure

Salary fund
Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Director
Administrator
Trainer
Cleaning woman
General fund of salary

7. Financial plan

The sales plan is drawn up based on the number of subscriptions sold, the type of subscription and its price, as well as the goods sold.

Planned revenue in the first year of operation (rubles)

Number of workouts	Subscription price		1 month	2 month	3 month
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
Sale of goods
Total revenue

Number of workouts	Subscription price		4 month	5 month	6 month
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
		number of tickets purchased
		amount, rub., total
Total revenue from subscriptions, rub.
Sale of goods
Total revenue

See the appendix for the full revenue plan.

Forecasting the company's activities in the first year of operation (rubles)

	1 month	2 months	3 months	4 months	5 months	6 months
Revenue

Project Summary

The goal of the project is to open a specialized boxing center in a city with a population of more than 500,000 people to provide sports and health services and make a profit. The business idea is to create and operate a commercial boxing club aimed at all groups of the population of any age, starting from 5 years old. The format of the institution will refer to the so-called "white collar boxing" (boxing for white collars), which implies the adaptation of professional boxing for ordinary people and affordability. Club services will include group and individual boxing and kickboxing classes, from one-time training sessions to sales of annual subscriptions.

Investments in the opening of the club will amount to 3,620,000 rubles. Source - own funds. The payback period of the project is 16 months.

Key financial indicators of the project

Discount rate, %
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months
Profitability Index (PI)%

* - with club attendance of 200-300 people per month and an average bill of 3600 rubles

Description of the industry and company

In recent years, boxing has been increasingly adapting to mass demand and opening its doors to non-professionals. The popularity of boxing clubs for mid-level citizens is increasing, as evidenced by the opening of more and more clubs and boxing centers in large cities of the country. It is believed that white collar boxing originated in the 80s in New York, where tournaments for office workers who sought to get emotional release in the ring began to be regularly held. White collar fights became so popular that in 2001 the International White Collar Boxing Association (IWCBA) was formed to establish clear rules and monitor the competition. Today, there are more than 1,500 clubs around the world where anyone can try himself as a boxer, regardless of his age and status. Unlike professional clubs, the goal of these centers is to provide a boxing venue as an alternative to fitness. A person, attending classes, keeps himself in good physical shape, increases stress resistance and more easily endures all the hardships of life.

The purpose of this project is to open a specialized boxing center in a city with a population of more than 500 thousand people to provide sports and recreation services to the population and make a profit. The business idea is to create and operate a commercial boxing club aimed at all groups of the population of any age, starting from 5 years old. The format of the institution will refer to the so-called "white collar boxing" (boxing for white collars), which implies the adaptation of professional boxing for ordinary people and affordability.

The boxing club will be located in the central area of ​​the city, close to major business centers and educational institutions. The club will work on a daily basis: from 8:00 to 22:00 on Mon-Fri. and from 9:00 to 21:00 on Sat. - Sun. The total area of ​​the club will be 250 square meters. meters.

Boxing classes will be conducted by professional trainers with sports achievements and sports categories (CMS, MS). The owner of the business will act as the manager of the club, part of the management and administration responsibilities will be transferred to the full-time administrator. Employees whose work is not related to making a profit (accountant, cleaner) will work for hire.

The legal form of activity will be an individual entrepreneur. The OKVED code for this business is 93.12 Services provided by sports clubs. The simplified taxation system (STS 6%) will be chosen in the forms of taxation.

Description of services

Boxing club services will include group and individual boxing and kickboxing classes, from one-time training sessions to sales of annual subscriptions. Under the guidance of experienced trainers, functional training, boxing and kickboxing training will be held. An indicative price list is presented in Table. 1. To ensure an advantage over competitors, emphasis will be placed on the professionalism of the trainers' staff, the quality of service, and the affordability of services.

Table 1. List of services

Name	Description	Price rub.
Group adult training (16+)
Subscription for 3 months
Subscription for 6 months
Subscription for 12 months
Package for 8 workouts
Pack of 12 workouts
Group training for children (5-15)
Subscription for 3 months	Subscription for 3 months of group training
Subscription for 6 months	Subscription for 6 months of group training
Subscription for 12 months	Subscription for 12 months of group training
Package for 8 workouts	Attending 8 group workouts (1 month)
Pack of 12 workouts	Attending 12 group workouts (1.5 months)
Personal training
1 workout	1 individual training
10 workouts	10 individual workouts (2 months)
Other services
Visit to the boxing gym	Visit to the boxing gym (1 month)
One-time workout	One-time workout

No special permits or licenses are required to provide such services. The activities of the institution will need to be coordinated with Rospotrebnadzor and Rospozhnadzor.

Sales and marketing

The target audience of boxing will be citizens with an average income level of various categories of the population. During the classes, groups of different ages will be formed, including children's groups (5-9 years old, 9-15 years old) and groups for adults. A separate group, if there is an appropriate specialist, is planned to be created for girls and women. At the stage of preparation for the opening, work will be carried out to attract customers through social networks and pre-sale of subscriptions. On the first day of work, an open day will be held with master classes and drawings of certificates for free access to the club for a certain period.

The main channel for attracting new club members will be the Internet. The desire to sign up for sports is not like the impulsive purchase of clothes or food. A potential client has an idea of ​​what he wants and seeks to find out more information about the sports sections he is interested in on the Internet, compare the prices of several clubs. Therefore, information about the services of the boxing center, prices, trainers and contact details will be posted on the website. According to the Yandex.Wordstat service, the request for "boxing section" is made 12,000 to 26,000 times a month, while there are many more requests that are similar in meaning (about 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 requests “boxing section” as of April 2016), followed by Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170 -338 requests). Taking into account related requests, the indicators increase by 2-3 times. At the same time, most of those who want to sign up for boxing are fixed from August to October after the end of the summer vacation season. In autumn, the peak of sales of fitness club subscriptions is recorded, so it is most expedient to open a club in August-September.

The main methods that will be used when promoting on the market will be:

• contextual advertising in search engines;
• maintaining groups/accounts in social networks;
• outdoor advertising (signboard);
• advertising in the media (at the opening stage);
• distributing advertising (business cards, flyers).

In the process of activity, the management of the club will proceed from the principles of expanding the services provided, increasing the number of permanent members of the club, as well as improving the quality of service. To implement the first task, a search will be made for new partners of the club, including large employers interested in purchasing subscriptions in bulk. To implement the second, special seminars, master classes and other events for staff will be held under the guidance of invited experts. The management of the club will contribute to the creation of a trusting family atmosphere in the establishment with customer-oriented service. Attention will be paid to all the subtleties of work, from maintaining the general discipline of employees and creating a loyalty system, ending with an individual approach to each client (taking into account the characteristics and inclinations of the client during training, addressing by name, etc.).

Production plan

Location of the club - will be the central area of ​​the city with a large number of office and retail buildings (business center). The club will operate on a daily basis. Working hours from Monday to Friday - 08:00-22:00, weekends and holidays - from 09:00 to 21:00.

The club will be located on a rented area of ​​250 sq. meters. The boxing club will have two sports halls for competitions and training, administration, a locker room, a wardrobe area and a bathroom with a shower. It will take 1.8 million rubles to repair the premises, 1.2 million rubles to equip it. Among other things, the room will need to be equipped with a ventilation system. More equipment costs can be seen in Table. 2.

Table 2 Equipment Costs

Name	price, rub.	Quantity, pcs.	Price rub.
Supply and exhaust ventilation system
Boxing ring
simulators
Equipment for training (pears, bags, etc.)
Office equipment, computers
Furniture for administration and reception
Plumbing	35 000	1
Dressing room equipment
Total:			1 200 000

The entrepreneur will take over the duties of the club manager. Also, at the initial stage, 5 staff positions will be required, including an administrator and four trainers (payroll, see Table 3). Bookkeeping, security and cleaning services will be transferred to third parties for a contractual payment. In the case of organizing competitions on the basis of the club, additional employees may be involved.

Table 3. Staffing and payroll

Position	Quantity, pers.	FOT, rub.
Administrator
boxing trainer
kickboxing coach
Total:
Deductions:
Total with deductions:

The main income of the boxing club will form the sale of subscriptions, additional - payment for one-time visits and individual lessons. Provided that on average one client will pay for services about 3600 rubles. per month, then if there are 200 regular customers, the net profit of the club will be 227,000 rubles. with a revenue of 720,000 rubles. This mark is planned to be reached at the initial stage (1-4 months). At the same time, the number of permanent clubs can subsequently be increased to 300 people, which will make it possible to count on profits of up to 550 thousand rubles. The club's expenses will include: rent - 200 thousand rubles, payroll with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses (utilities, accounting, cleaning, etc.) - 23 thousand rubles

organizational plan

Responsibilities for the management of the club will be assumed by an individual entrepreneur, who, together with another administrator who is subordinate to him, will form an administration link. The activities of the administration will include the solution of all organizational issues, document management, personnel management, scheduling, marketing promotion and development of social networks, the search for new partners, negotiations with the landlord, and conflict resolution with clients. Boxing trainers, who conduct group and individual training, will act as a production link.

Financial plan

Starting investments in the project will amount to 3,620,000 rubles. Investment cost items are given in Table. 4.

Table 4. Investment costs

Cost item	Amount, rub.
Premises renovation
Purchase of equipment
Site creation
working capital
Total:	3 620 000

The financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted in the calculations were: the average check for services - 3,600 rubles. achievement of sales volume of 720,000 rubles. for 4 months of work (200 clients), annual growth in the number of regular customers for 5 years (up to 300 per month).

Project efficiency assessment

The calculations made allow us to say that the project to organize a boxing club is a profitable business that can pay for itself in a short time (see Table 5). At the same time, the load indicators taken in the calculations are approximate and can be significantly increased if competent work is carried out to attract customers at the preparatory stage, which will positively affect the indicators. In conditions of weak competition, prices for services can change both downward and upward without significant impact on the level of demand.

Table 5. Project performance indicators

Indicator	Meaning
Discount rate, %
Net present value (NPV), rub.
Net profit of the project*, rub.
Return on sales, %
Payback period (PP), months
Discounted payback period (DPP), months
Profitability Index (PI)%

* - with club attendance of 200-300 people per month and an average bill of 3600 rubles.

Risks and guarantees

A description of the key risks of the project and protective measures are presented in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	The severity of the consequences	Measures to prevent
Difficulties with recruitment			Posting information about vacancies on several sites, offering favorable working conditions
Growth of competitors / loss of clientele			Development of loyalty systems, customer-oriented service, revision of the price offer, hiring highly qualified personnel
A sharp drop in the solvency of the population			Reducing costs, developing loyalty programs, reviewing pricing policy
emergency, cataclysm			Use of fire and burglar alarms, insurance
Seasonal drop in demand for services			Providing discounts, selling annual subscriptions, creating a financial airbag

Applications

Production plan and main financial indicators of the project in a five-year perspective

collapse

Today, sports clubs are not just rooms with a variety of simulators, they provide many additional services, for example, halls for martial arts, self-training, for training other sports programs. The better these services are provided, the more visitors such an institution will have. To martial arts, you first need to think over a business plan.

Today, both among young people and more mature men, various types of martial arts are very popular. Even the female half of society cannot resist this sport. Opening your own section of martial arts can subsequently bring good money, especially in small towns with little competition. To organize a business in this direction does not require huge investments. And the business project itself is not only commercial, but also beneficial to the health of society.

Analysis of the situation in the sports services market

Most often, this type of business is formed on the basis of educational institutions, when their gyms are rented for training.

Before opening your own business in this area, you need to conduct a thorough analysis of similar institutions already existing in the region, find out their focus, and assess the demand. Based on the results of the analysis, it will already be possible to decide on which types of martial arts it is most profitable to provide services. If you yourself own any kind of martial arts, then the direction of your activity is predetermined by itself. But, if there are no such skills, then, of course, you will have to hire experienced martial artists.

For the selection of coaches, it is worth organizing a rigorous selection according to the following criteria:

• First of all, reputation as a coach.
• teaching style.
• Achievements of the students of each individual candidate for the position of coach.

A special teaching style, qualifications and a positive reputation of a trainer are the key to the success of a business in this area!

Demand for sports clubs

The market of sports services: sports clubs, martial arts sections, fitness clubs is in great demand. Despite the huge number of institutions already open, the demand for these services is not fully satisfied today. Therefore, the sports business is quite in demand, has good payback rates.

Business registration

There is more than one option for registering a sports business. First you need to decide:

• open your own independent martial arts institution;
• to be a member of the sports federation of this sport.

Each of these options has its own advantages. Everything will depend on the purpose of opening a sports section:

• open your own business for profit;
• the main goal is to promote the chosen type of martial arts, prepare students for large-scale competitions.

If a decision is made to open an individual sports club, then it is necessary to register the business as an individual entrepreneur or LLC. In this case, it will be possible to make a profit from training legally. Regarding the choice of taxation system, it is recommended to seek detailed advice from an experienced lawyer. In this type of activity, the services of a lawyer may be needed repeatedly, as sports are always associated with increased risks of injury to students.

If you enter a sports federation, the composition of a children's and youth sports school, you can register a business as a non-profit NGO, form a non-profit partnership. In this situation, the state provides established tax incentives.

With individual entrepreneurship, you will definitely have to register with the tax authority, when joining the Youth Sports School, the sports federation - only with the local justice authorities.

When registering an individual entrepreneur, the registration period may be limited to five business days. For registration of a non-commercial enterprise, the registration period is up to one month.

Section location selection

When choosing a room for martial arts, you need to understand that the prospect of standing in a traffic jam for several hours, getting to training, does not suit anyone today. Therefore, the club should be located in a place that can be easily and quickly reached by shuttle bus, metro, etc.

Renting a room in the very center of the city is, of course, very good, but for the price it is not affordable for everyone. The best option for opening a sports section is a sleeping area. Here are the most affordable prices for rent, plus a constant influx of customers.

When choosing a location, it is also worth considering the availability of parking lots for vehicles, so that the client has the opportunity to park his own car near the sports club.

Advertising

In order to recruit students to an organized sports section, it is necessary, of course, to declare yourself. For a small martial arts club located in a residential area, this type of advertising, such as distributing leaflets, works well. One leaflet will approximately cost up to 2 rubles. The price depends on the format of the leaflet, the complexity of the sketch, circulation.

A simplified version of leaflets is business cards with the contact details of the sports club. They can be made independently at home on a printer using colored paper.

You can deal with the distribution of business cards, leaflets on your own, you can also attract a specialized advertising agency. In the second case, the cost of services will be about 5 rubles. for one flyer.

Expense/Income

How much does it cost to open your own successful martial arts establishment? Various factors can influence the price.

Approximate investment:

• room rental - 60,000 rubles.
• repair of the premises, equipment - 400,000 rubles.
• salary of 10 employees - 200,000 rubles.
• advertising - 100,000 rubles.
• additional expenses - 100,000 rubles.

The total amount is about 900,000 rubles.

The profit from such a sports institution will consist of several parts: permanent + temporary.

• A subscription can be bought immediately for several months - this is a constant income. The average cost of a monthly subscription is 1500 rubles. Therefore, in order to get a good profit from this business, it is necessary to attract at least about 100 such clients every month.

• Temporary income is when a client visits a sports club several times a month, making one-time payments. One such visit is approximately estimated at 150 rubles.

In total, from a small sports club you can receive up to 200,000 rubles a month. arrived. Payback of business - from 6 months.

More and more people are starting to pay more attention to their health. To have a good physical shape and a beautiful, muscular figure for many people today is becoming extremely important. But many are driven to gyms and private sports classes by the desire to relieve negative energy and stress, or to achieve outstanding results, to become a professional in their chosen sport. Boxing is considered an excellent option to achieve these goals. It has always been consistently popular both among those wishing to engage professionally and among amateurs. Therefore, everyone who is interested in boxing needs to train somewhere. Having a well-designed business plan, you can quickly promote a newly created boxing school, and get a fairly high profit.

• Where to start a business?
• Equipment needed to open a boxing school
• Boxing school staff
• Business profitability
• Documents, licensing
• The choice of premises for the boxing school

Where to start a business?

In the sports field, there are a lot of offers for any wallet and in various directions. The competition in this field of activity is quite high - these are almost all sports sections and clubs that offer training using various techniques, first of all - boxing schools and sections.

To take into account all the nuances even before the opening of the school, you need to study similar offers that are in your city. Having established in which niche - professional or amateur, the filling is the smallest, you need to delve deeper into the nuances of price offers and demand for this service by region. Such monitoring will allow developing a more flexible pricing policy, choosing the most interesting types and areas of work for potential clients, and choosing the most suitable location for the future boxing school.

Many aspects of activity depend on the amount of start-up capital, and in the conditions of fierce competition, every effort must be made to ensure that the school offers its clients comprehensive services with high quality.

Equipment needed to open a boxing school

The gym should be equipped primarily with strength training equipment. To open a small school, you can buy about 15 simulators. The amount required for this is about 600 thousand rubles.

In addition, you need to purchase:

• sports equipment: pancakes, dumbbells, barbells, etc. - 50 thousand rubles;
• punching bags (the cost of 1 pear is about 4 thousand rubles) x10 pcs. =40 thousand rubles;
• rings for training and competitions - from 80 thousand rubles 1 training ring;
• furniture, household materials - 50 thousand rubles;
• repair, preparation of premises - 200 thousand rubles.

In general, starting costs without renting a room will be about 1,020,000 rubles (including the cost of buying a ring - 600 thousand rubles).

Boxing school staff

The main work in the boxing school is performed by trainers and mentors. They must have work experience, certain sporting achievements. It is also necessary to take into account the characteristics of the groups with which the mentors will work. If, for example, a coach works with athletes who aspire to become professionals, he must have not only experience, but also an appropriate “track record”, awards, experience in training winning boxers.

For novice athletes, such a titled mentor can even get in the way, since he has high requirements that are not realistic for novice boxers.

In children's groups, it is necessary to select not only a coach-athlete, he must also be a good teacher.

It is also desirable to have a doctor on staff, as this sport is traumatic.

We also need administrative staff. 2 people are enough for shift work and a manager, whose functions can be performed by the owner of the school. The services of an accountant, lawyer, tax consultant can be outsourced.

It is also necessary to hire security for the school - 2 people, work in shifts.

Business profitability

A subscription to a boxing gym today costs about 3,500 rubles. If you attract an average of 150 people to the club, you can make a monthly profit of about 525 thousand rubles.

Rent, utility bills, wages, consumables will amount to about 200-250 thousand rubles.

525,000 - 200,000 \u003d 275,000 rubles. - income received for 1 month of work.

Payback with an investment of 1 million 020 thousand rubles is about 4 months.

Documents, licensing

If the boxing school will operate as a commercial enterprise, it is preferable to register as a legal entity - LLC, since this form of business is more significant. The cost of registering an LLC is 4 thousand rubles.

A legal entity must have an authorized capital.

You can register a boxing school as an individual entrepreneur. But in this option, the individual entrepreneur puts at risk not only his own part of the capital, but also his property.

There is an option to register as a non-profit organization. In this case, you can count on state support - the state often allocates various grants, certain privileges apply to NGOs, since they carry out socially important activities. In financial terms, it can even be more profitable than commercial activities. In the case of planning a full-fledged teaching job, you will have to obtain a license. It is not required for other registration options.

The choice of premises for the boxing school

To open a boxing school, you need to rent a fairly large room. It would be nice to have several rooms, in addition to the training room:

• a gym with a good capacity, so that there is free access to the simulators and there are no queues;
• a hall with a ring for sparring (at the beginning of the activity, you can combine it with a gym);
• sanitary facilities - locker rooms, toilets, showers;
• hozadminpremiya.

It is desirable to have a separate training room for children, if such a direction is developed, since many parents do not approve of holding training sessions in common halls with adults. If girls will study at school, it is necessary to provide separate sanitary rooms for them.

For a boxing school, you need to look for a room with dimensions of 150-200 m. The height of the ceilings in them should be at least 2.4-3 m. It is advisable to rent a room closer to the city center, as most of the clients prefer training in the evening.

In order for the boxing school to attract as many sports fans as possible, it is necessary to create all the necessary conditions for this in it. Only a well-equipped hall with a full set of equipment, a good ring, and experienced professional trainers will be able to interest boxing fans to enroll in clubs and attend the newly opened school.