Ready-made business plan for a playroom for children. Business plan for opening a children's playroom

Working with children is both beautiful and responsible at the same time. Goods and services for children are traditionally highly valued, so any kind of business in the field of education and development of the younger generation will be successful.

As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.

The relevance of the development of this business

It is doubly pleasant to receive income from organizing a playroom for children: firstly, it is working with children who bring positive emotions, and secondly, this is a business in the entertainment industry, which also always involves having fun.

At present, the rapid development of shopping malls and other public recreational areas, the content of the children's playroom can bring high and regular profit.

This type of income can be called passive, that is, requiring moderate effort from the entrepreneur: it is enough to equip the playroom in accordance with all the rules and hire staff to work with children. Many parents who are keen on shopping, relaxing in cafes or visiting salons are ready to pay for the entertainment and development of their child and peace of mind for a few hours.

Variety of types and locations of playrooms

Before launching a project for a playroom for children, one should decide on its type and location, on which the success of the business begun depends to a large extent.

Options children's playrooms:

• Playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center where parents can safely leave the baby and go shopping. The key to prosperity will be an intensive flow of visitors, as well as discounts on rent. It is better to place the room near the entrance to the center in a cozy safe place.
• A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, banks. It is supposed to have a mini-format room for children, since there may not be very many visitors in such places at the same time.
• A play club for children of different ages with several zones will become an important part of the cafe. While parents are relaxing comfortably over a cup of tea or coffee, children get their portion of entertainment. Babies can frolic in cozy corner with small soft modules, preschoolers draw and sculpt at tables, and teenagers play computer or board games. IN separate zone tea parties are organized.

For shopping centers and cafes, this business is seasonal, in the cold season the number of visitors is higher than in summer months. In dental clinics, beauty salons, hairdressers, banks, the flow of visitors is year-round.

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Sequence of registration and opening

This type of entrepreneurial activity, as generating income, must be registered.

The preferred form here will be, which implies significant benefits for, as well as light and inexpensive way official clearance.

The organization of the children's playroom corresponds to - 92.7 (entertainment and recreation).

You will also need to register the company with the Pension Fund of the Russian Federation and other non-budgetary funds. Profit accounting can be conducted by or through. Availability of a license for the implementation of general educational work for the maintenance of a children's playroom is not required.

room for a game room, you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in autumn period because in summer most kids walk in open areas.

Organization of the game room space

Primary requirements to the children's playroom:

Rules for choosing gaming equipment and equipment

Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.

Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of stuffed material. It could be the corner common room, where there are tables for drawing, a dry pool with balls, a children's trampoline, textile houses, constructors with large details, soft puzzles and toys.

For children from 3 to 7 years old place for drawing and sculpting from plasticine with tables, chairs and other devices for creativity. Suitable easels and cabinets with necessary materials. Some guys will be interested in board or wall games, which also needs to be considered. A wardrobe or a shelf with bright educational books will complement the room.

Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, needlework.

According to the size, cost and variety of equipment, can be identified types of a small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will like a dry pool with plastic balls, where they can roll down, which is also useful for body massage. Also, soft inflatable trampolines and sports nets for jumping will cause delight.

labyrinth most often made to order, you can choose any size and configuration, as a rule, it is 15-20 square meters. m. Trampolines there are different sizes, the main requirement for them is the presence of safety fences. Size dry pool with plastic balls depends on the area of ​​the room.

A good option would be to equip the room with various soft toys-modules.

Furniture for a children's playroom - tables, chairs for creativity, sofas and soft chairs for parents, cabinets for personal belongings, shelves for shoes, a table and a chair for staff - should harmoniously fit into the interior, be bright, comfortable, functional.

All toys, attractions and devices must be of high quality and tested, comply with international standards, state standards, be safe and not cause allergic reactions.

For an entrepreneur, it is obvious that the richer and more varied the equipment of the room, the more visitors can be attracted to the playground.

An overview of the work of the children's room is presented in the following video clip:

Thinking through the design of the premises, recruitment

Game room design is focused on the age category of children under 7 years old, which means it should be bright, colorful, attracting attention. In addition to the classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairytale heroes, plots of cartoons, popular children's computer games. creative solution will become full styling rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).

The design of the room should provide room division into two main zones: active play and recreation. The popularity of the institution will be added by the allocation extra bed for celebrating birthdays, children's theme parties, tea parties and other events. At some children's playgrounds there is a division into rooms according to age categories, which is also quite justified. Design, first of all, should meet the convenience of the kids, be creative and functional.

Recruitment for the children's room is daunting task. As a rule, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors falls on the period from 16.00 to 21.00. At the same time, the employee must be able not only to organize the leisure of the kids, but also be able to keep track of 20-70 children at the same time, to prevent the children from getting injured or lost.

The main requirements for employees will be: no criminal record, passing a periodic medical examination and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education pedagogical or psychological profile is welcome, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active pensioners with a pedagogical education.

Main responsibilities children's playroom employee:

• Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
• Monitoring the operation and serviceability of equipment, availability required amount toys, books, materials for creativity;
• Ensuring the safety of children in the children's room;
• Conducting play and educational activities with kids;
• Familiarization of children with toys and equipment of the children's room.

The best option for monetary compensation for employees would be a salary plus a certain percentage of revenue (usually 3-5%).

Marketing plan

Opening any commercial enterprise requires preliminary analysis the respective market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.

To do this, it is recommended to answer a number of questions:

1. What is total strength population of the region;
2. What activities are available for children, and at what age are they designed;
3. Are there game rooms in the city, and what type, what is their target audience;
4. What is the pricing and marketing policy of establishments already available in the region and their popularity among customers;
5. The level of income of the population and their purchasing power (to a large extent affects the development of the children's entertainment market).

Justified and such a way to study the market: posting announcements about the opening of a new children's playroom and waiting for a response to them. Based on the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change the profile of his activity or offer unique services and promotions to customers.

Since opening a business for organizing children's playrooms is not difficult, then competition in this area is traditionally very high. And this means that the entrepreneur is required to conduct a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, happy hours with a variety of discounts, season tickets for your favorite customers, a unique set of entertaining, educational and educational services. All this will allow you to differ from your competitors and gain the trust of young visitors and their parents. Of course, the semantic content of the room itself, the quality and variety of equipment, toys, materials for creativity also matter.

Security measures

It must be remembered that working with children brings not only joyful emotions, but also troubles, requires increased care, since the caring employee is responsible before the law for the life and health of children.

On the playground, be sure to comply with the following requirements:

Financial part: costs, profit, payback

Basic costs the organization of a children's playroom depends, first of all, on its size and the amount of equipment. Business plans for a room of 20-30 sq. m with a labyrinth and a table for creativity and for rooms over 70 sq. m with the installation of the game jungle will naturally differ. If in the first case serious start-up capital is not required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is incommensurably higher.

Consider exemplary financial plan for a children's playroom measuring 30 sq. m in a shopping center, which can accommodate up to 20 children at the same time. 2 employees help organize leisure activities.

From 30 to 70 children can visit the room per day.

Cost of 1 hour stay in a room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old visit the room for free, accompanying ticket for parents - 30 rubles. Subscriptions and promotions are available.

: six months.

Children's entertainment business provides stable income and at the same time brings joy, communication, positive emotions. In the playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for an entrepreneur will be the organization of children's recreation in accordance with all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.

An example of the work of a large children's entertainment area is presented in this video story:

Economic performance of the game room, located on 75 sq. m. and, subject to the lease of premises in a large shopping center of the regional region.

The playroom is a place where children can spend their leisure time under the supervision of staff. The very first playgrounds began to appear at major shopping malls about ten years ago. Such a business to this day is a promising business and with its proper organization the entrepreneur will be able to make a good profit.

Market analysis

In order for the initial investment to justify itself, and for the maintenance of the playground to become profitable, it is first necessary to analyze the market for services to ensure children's leisure in a particular region. To this end, it is important to find out:

In order to assess the demand for game rooms, a business may issue an announcement about the opening of such a site. In the case of calls and active requests on the Internet, it can be judged that the idea will generate income.

During the analysis of the market, it is also worth paying attention to the presence and number of potential competitors, which include:

• playrooms for children of different age groups;
• combined entertainment centers for the whole family;
• child development centers and private kindergartens;
• museums and other similar institutions that include master classes and other practical events with the participation of children in their programs.

Registration and organization of business

To legally open a business for the organization and maintenance of a game room, at the initial stage, it is necessary to carry out the following sequence of actions:

Location, room and interior

One of the important factors influencing the success of a children's entertainment room business is choosing the right location for it. To this end, it is important to decide whether the room is planned as separate view business, or will be in addition to the main services, when the income represents a part of the profit from the main enterprise. In the second case, this refers to the equipment of the playground at such places as:

• cinemas;
• a cafe;
• restaurants;
• beauty salons, etc.

When creating a separate room for children to play, in which each visitor will be counted, it is best to pay attention to the places located:

1. In large shopping centers or shops. In such institutions, a large flow of people is expected. At the same time, adults will be happy to leave their child under supervision in order to calmly make purchases.
2. In the sleeping areas of the city. As a rule, their residents do not have enough time to constantly get to large shopping centers to make purchases or simply entertain their children, so they will be happy to take them to a playground located near their home, school or kindergarten.

When choosing suitable premises For the equipment of a children's room, it is recommended to take into account a number of nuances:

• if it is located in a shopping center, it should be located near the entrance, and not in the distant areas of the building, where customers with children very rarely go;
• if it is located in a remote area of ​​the city, it should be located on the ground floor and have a separate accessible entrance;
• the future room should be spacious and bright, and also have a high-quality finish;
• it is obligatory to have toilets within the territory of the room itself or near it;
• The minimum floor area must be at least 30 sq. m.

The size of the playground depends on the financial capabilities of the entrepreneur (the amount he is willing to pay for renting the premises) and the number of visitors expected to serve at a time.

As for the interior of the playroom, it is important to remember that children at any age prefer different bright colors, and therefore, when designing it, it is necessary to focus on the tastes of young customers.

When finishing, black and pale tones are prohibited.

It is also important to divide the site into at least two parts: a play area and a recreation area, and if desired, a dining area can be allocated.

Game room equipment

The opening of a game room involves not only the selection and design of a suitable room, but also its equipment. necessary equipment. In the list of devices and devices provided for children's entertainment and games, you need to consider:

1. Labyrinth. Manufacturers offer big variety these complexes. They can be single-story or multi-story, equipped with slides, obstacles, passages, stairs, a dry pool, etc.
2. A small trampoline, if space permits.
3. Devices and structures for role playing: houses, kitchens, stages, etc.
4. Other entertaining items for children of all ages: soft toys, dolls, cars, constructor, pencils and paper.

   In this case, it is important that the playing places, a table and a chair, fenced areas are also thought out.

5. Lockers for clothes and shoes.
6. Armchairs or chairs for room staff, as well as chairs, armchairs and sofas for visitors themselves.

Staff

Future playground employees should be able to properly handle children and understand the degree of responsibility that will be entrusted to them. In addition to the fact that a playroom specialist must love children and be able to communicate with them, in his official duties includes the following tasks:

• ensuring the safety of children on the site;
• conducting excursions around the territory of the room with young visitors to familiarize them with the playground equipment;
• monitoring the serviceability of equipment;
• maintaining the playground clean and tidy;
• managing financial transactions with clients.

As a rule, two administrators are required to work in the game room, who will work in shifts.

Most often, the staff of such sites are students of pedagogical universities or former employees children's establishments.

Organizational moments

When designing a business for the maintenance of a game room and already in the process of its implementation, an entrepreneur needs to take into account a number of important organizational issues:

1. The standard work schedule of such sites is 12 hours (from 9.00 to 21.00). As a rule, one payment is set for visiting a room on weekdays, and it is customary to increase tariffs on weekends and holidays. For the entrance of parents and adults accompanying children, a separate hourly fee is provided, with the exception of children under three years of age.
2. The presence of the child in the room should not exceed four hours in a row. This item must be reflected in the visiting rules so that parents know when they should pick up their child.
3. An employee of the company must accept children only upon presentation of the passport of one of the parents, and information about the child and his entrance to the site must be entered in a special log.
4. The room administrator should only accept healthy children who do not have pronounced signs various diseases.

In the process of organizing services to ensure children's leisure in the form of a playroom, it is worth considering that its highest occupancy occurs in the evening hours of weekdays.

At this time, parents pick up their children from schools and kindergartens. Therefore, in order to attract customers in the morning and daytime, it is necessary to develop an attractive discount program.

The financial component of the business

When drawing up a business project for opening and maintaining a game room, it is important to take into account not only its organizational issues, but also evaluate economic efficiency. As a rule, in order to determine the financial component of entrepreneurial activity, the following indicators are calculated and calculated:

• the cost of opening and maintaining;
• the amount of future income;
• payback period.

Cost of opening and maintaining

The cost of opening a game room maintenance business directly depends on its volume. For example, if you calculate the initial investment required to open an average room of 75 sq. m. and capable of simultaneously receiving up to 70 children, their amount will be approximately 1 million rubles. It will include:

In the future, the entrepreneur will have current expenses related to site content. The majority of your monthly costs will come from rent and wages. Assuming maximum size rent, then the cost of maintaining the business will be approximately 150 thousand rubles per month.

Size of future income

To determine the amount of future income, it is important to consider the region where the business is opened:

1. IN small towns one hour of the game room costs an average of 100 rubles. According to statistics, the attendance of such an institution is up to 10-12 people per working day. This means that the amount of revenue per month will be about 40 thousand rubles.
2. In megacities, sites opened on the territory of large shopping centers are visited by at least three children in one hour, and its cost today is set at around 200 rubles. This means that the monthly revenue of the business will reach 216 thousand rubles.

Payback period

According to the data obtained, the monthly profit of a game room located in a small region can vary from 10 to 15 thousand rubles, which makes it possible to recoup the initial investment in three years of operation. If we talk about a site in large cities, then the amount of monthly net profit received from them can reach 60-80 thousand rubles. Start-up capital for such a room will pay off in 1-1.5 years.

But in order to subsequently bring a stable income and develop entrepreneurial activity, the entrepreneur needs to take care of the parallel opening of related areas: holding holidays, competitions and creative master classes within the site, as well as opening a children's cafe.

The company must be registered as IP and choose a code OKVED 92.7.- "Other activities for the organization of recreation and entertainment."

Other documents for the children's playroom

• Permits from Rospotrebnadzor and Rospozharnadzor;
• Certificates confirming the safety of toys and gaming equipment. They must meet the international safety standard EN - 1176 and Russian GOSTs: R 52168-2003, R 52300-2004, R 52169-2003, R 52301-2004, R 52299-2004 and R 52167-2003;
• Employees are required to have health certificates.

The cost of paperwork is around $ 700-900, terms - 1-2 months.

Children's playroom

The best places to open such a business: in a shopping center, cafes and restaurants, cinemas, at hotels and recreation centers, resorts, amusement parks, at the airport, at the station, on the territory of entertainment centers and institutions for adults (fitness club, salon beauty, bowling club, etc.). The main condition is good permeability.

Even in small town shopping and entertainment center will be an ideal location. Plenty of shops and cafes a guarantee of good traffic and a long visit to the game room. An important plus is that in this case the center does not need advertising.

Opening a children's playroom in a residential area is a little more difficult. You will need to choose the most visited place in the area, where visitors constantly flock.

The area of ​​\u200b\u200bthe room is selected at the rate of 1.5-2 square meters per person. That is, for 15-20 kids, a center of 30 square meters is needed. m. Rent will be $ 1,000 per month for large shopping centers and about $ 700-800 for smaller establishments. Repairs will cost $600-700.

Finishing and design tricks

Children's room should be brightly decorated inside and out. For the interior, it is recommended to use wallpapers and pictures with recognizable cartoon characters, it is necessary good lighting. Outside, the walls are also decorated brightly, a good option- make them out of thick glass. Children and parents from afar will see the playroom and pay attention to how beautiful and interesting it is.

According to the law "On the Protection of Consumer Rights", the institution needs an information stand with the obligatory indication of the name, details of the company, work schedule, types of services and prices.

To avoid misunderstandings with parents, develop rules for clients (for example, age restrictions, banning visits for sick children, etc.)

Finishing will cost about 400-700 dollars.

Requirements for the premises

Activities for organizing leisure activities for children can be started subject to the following requirements:

1. Room Compliance technical regulations on fire safety requirements;
2. Compliance SanPin 2.4.1.2660-10 and SanPin 2.4.4.1251-03;
3. Must be done daily wet cleaning and washing equipment and toys.

Equipment for a children's playroom and its cost

The variety of playgrounds, modules and toys is off scale, so let's figure out which one is needed minimum set. In you need to put:

• game maze. This is a two- or three-story structure with tunnels, passages, hammocks, slides, ladders and other obstacles. The area of ​​a small labyrinth is 10-15 sq. m. The approximate cost is $ 2500-3000. Proven and inexpensive manufacturers - Avira, UniTerra, LAPPSETOY;
• Gorku with an inflatable dry pool with balls - $ 250. John, Aconite-M;
• Trampoline– $500. BERG, FUNTEK;
• two tables for games and drawing, children's chairs (10 pcs.) - $ 100. Sovtechstrom, Nika, PolymerByt, Little Angel;
• Drawing kits, plasticine, modeling kits, constructors– $200. Dreamer, Visma, LEGO, Meccano, Elf-Market;
• play house- 300-350 $. John, Leadre Kids, Bony, GofroArt;
• Educational game modules, innovative interactive panels - $ 150. Chicco, Felice, FiveStar Toys, Zhorya, "Toy";
• Stuffed Toys- 150-200 $. Small Toys, Lava, Ready, Yoh-ho, Umka;
• Table and chair for an employee - $ 40-50. Equivalent, Delacosa;
• Sectional lockers for clothes - $ 110-140. Beecom, "Metal Line";
• Cash register, registered with the tax office -250 $. Elwes, Orion.

Important nuances of arrangement

For gaming, you should not use cheap or used equipment, as it wears out quickly. It is important to purchase complexes made of thick plastic, avoid everything sharp and brittle so that the child cannot get hurt. All kits for modeling and drawing, chairs are needed in several copies so that children do not have to fight for them. Conflict situations in the room will significantly reduce the trust of parents.

It is better to purchase equipment directly from manufacturers. It is cheaper, plus it will allow you to “fit” the complexes to your area, manufacturers will be happy to do work on order.

Staff

Employees are not required to have special education, but good performance and pleasant appearance needed. Friendliness, openness, experience of communication with children - important conditions hiring. Also, the employee must inspire confidence in parents.

small playground will require no more than two workers working in shifts (for example, two in two days). Accounting is outsourced.

Monthly salary fund (including the services of an accountant) - about $ 800-900.

Pricing and mode of operation

The standard schedule is from 9.00 to 21.00. On weekends, you can open a little later. The cost of visiting the room differs on weekends and weekdays. On weekdays, it averages $1.2-1.8 per hour, on weekends - $1.8-2.7. Peak hours - 16.00-21.00. In order not to lose money during the rest of the day, offer a discount on morning visits.

To attract customers, develop promotional subscriptions, discounts for multiple visits. and earn money - organizing children's holidays with contests and animators.

Costs, profits, profitability of a children's playroom

How much does it cost to open a children's playroom

To organize such a business from scratch, you need to invest about 10 thousand dollars. This is the capital cost of opening, equipping and renting for three months in advance.

Fixed expenses will be $1800-2000 per month. With a center attendance of 5-6 people per hour, the income will be $ 3,500-4,000, and net monthly income- 1700-2200 $. Over time, the number of visitors will grow.

Before the gaming complex, it is worth conducting market research, studying best places placement, analyze where the most potential customers are located.

The fact that it can be easily expanded or opened additional outlets in the city.

Many people seeking to discover own business don't know where to start. Some have difficulty finding an idea, while others have difficulty implementing it.

One of the simple and not too expensive ideas is to open a children's playroom.

Market and competitor analysis

Business related to children this moment is one of the most dynamic and profitable, since all parents are interested in, on the one hand, comprehensively developing the child, and on the other hand, making his life more diverse, fun and interesting.

That is why it is possible to allocate enough a large number of potential competitors:

• Family entertainment centers that provide a large number of services - from a cinema to slot machines. Their main advantage is a wide range of services aimed at different age categories. On the other hand, prices in such institutions are usually quite high, and children cannot be there without parental supervision. The same group includes cinemas, amusement parks, bowling, etc.
• Private kindergartens and development centers - are educational institutions with small groups in which you can leave the child for a certain amount of time. The advantage is that qualified specialists are engaged with children, and they can be left for the whole day. However, parents are more likely to do things on weekends, when such organizations do not work.
• Museums hosting workshops – some museums are becoming child-friendly even without the presence of parents. They organize excursions, special lessons, allowing children to learn something new. Their main disadvantage is that the family will have to spend extra time on the road to the institution, then on the return to the store or another place, and after that - on the next trip for the child.
• Other children's rooms. This category of competitors most significantly affects the business being opened, so it is important that there are no such rooms within one shopping center or any other similar place.

Accommodation options

A children's playroom can act as an independent business or as an auxiliary part of it (then the visit for children will be free, and the entrepreneur wins by making a profit from the main business). In the latter case, this applies to the following cases of its placement:

• Cinemas.
• Beauty Salons.
• Cafes and restaurants, etc.

In the case of an independent business, game rooms are most often located in shopping centers or shops, as well as in hotels, airports and railway stations.

Such points are becoming more and more popular, as they allow adult customers to have time to buy the necessary goods or receive services. In this case, not only buyers and children benefit (who do not have to go with their parents on uninteresting business), but also those establishments that are located next to the game room: the more time adults have to shop in the store, the higher their average will be. receipt.

It is also possible to open a separate children's room, which can be located in a residential area (subject to compliance with the requirements). In this case, it will be an independent business, which is likely to require fewer costs, but much more large quantity efforts to promote and attract customers.

Production plan

When opening such an institution, it is necessary to install high-quality equipment, since it will be used by a large number of children, which can lead to various kinds of breakdowns. Therefore, to ensure durability, it is necessary to choose products made of wood or durable plastic.

In addition, it is important to correctly calculate the amount of furniture and various equipment. To do this, you need to understand the amount potential visitors rooms. Otherwise, a situation may arise between children fighting for some kind of entertainment, which will lead to negative emotions and a loss of desire to come to this playroom again.

Finally, some rules must be observed:

• The room should have good lighting.
• The room must be ventilated.
• Employees need to issue medical books.
• Constant wet cleaning is required.
• Children with symptoms infectious diseases cannot be taken into the room.

In the following video you can see what a similar game complex consists of:

organizational plan

To open such a company, you must do the following:

1. Decide on a business concept by roughly calculating the level of costs, profitability, identifying possible locations, etc.
2. To study the legal basis for organizing such a project - this applies to both the laws of the Russian Federation and local acts that are valid only in the territory where the organization will operate.
3. Prepare the necessary documents and - the period is from 1 to 2 weeks.
4. Pick up a room - from 3 to 4 weeks.
5. Make repairs to the premises and purchase equipment - from 1 to 2 months.
6. Find the right employees.
7. Organize the work of the institution.
8. Attract your first customers.

To successfully make a profit, you need to change equipment from time to time: on the one hand, this will protect children from dangerous games with broken things, and on the other hand, it will allow those guys who come to you often not to get bored.

Financial plan

The largest costs will be spent on the purchase of equipment - it will cost 200-800 thousand rubles, depending on its quality, quantity and size of the room. In addition, you will have to pay for rent from 30 thousand per month, provided that many landlords require payment for several months in advance.

From the staff will be required administrator from salary from 25 thousand rubles per month, as well as 1 or 2 child care professionals (wage from 30 thousand in case of full-time work). Most often, it is not necessary to pay for cleaning services, since shopping centers have specially hired staff.

In addition, the entrepreneur will face the following costs:

• Repair and design of the premises - from 100-150 thousand rubles.
• Registration necessary documentation and permits - 15-20 thousand rubles.
• Advertising expenses - from 7-8 thousand rubles per month, etc.

For a stable profit and payback within 9-12 months, it is necessary to set the average price of a visit in the region of 100-200 rubles per hour of stay.

On condition start-up costs in the region of 1 million rubles and the average number of small clients from 50 people per day after reaching payback profit will be 170-250 thousand rubles per month.

Marketing plan and advertising

When opening, it is important to consider that best to start in autumn, since in the summer most children will spend time on the playground (many shopping centers and shops build similar facilities and allow children to play for free).

Additionally, you can hold entertainment events for children or for the family as a whole at no cost - this will attract more customers.

In order to increase the flow of visitors, first of all, you need to come up with an interesting, sonorous name, a beautiful logo and a bright sign. In addition, you should print business cards or flyers and distribute them near the place where the game room is located.

It would be a good idea to create a group in social network, in which various kinds of drawings can be held. For example, an important source of income is the holding of children's parties. Accordingly, in one of the drawings, the prize may be a free organization of an event for children.

Risk Analysis

The main risks are related with the wrong location: in particular, this may apply to the situation of placement in a shopping center where there are several direct and indirect competitors, as well as the case when the room is located in an impassable place.

In the case of orientation to a very narrow target audience(for example, for children aged 5-6), the entrepreneur runs the risk of seriously reducing the profitability of the project and increasing the payback period.

Therefore, it is very important to purchase equipment and zone the space in such a way that the stay in the room is interesting for both very young children and older children.

Thus, if there is a competent approach to organizing a children's playroom, you can quickly recoup the costs and start receiving high level arrived. This business is not too complicated in terms of organization and is accessible to many people. One of the main conditions for success is the presence of love for children and the desire to develop in this area.

Alexander Kaptsov

Reading time: 8 minutes

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Opening a children's playroom is a profitable business option. The cost of services is quite acceptable for parents who want to leave the child under the care of a teacher for a short time.

In turn, the kids enjoy the entertainment. Subject to certain conditions, the flow of customers will always be constant. How to organize a children's playroom from scratch, taking into account all the nuances? What to choose the room, location, equipment? How to calculate profit? Let's deal with each question in order.

Where is the best place to organize a playroom for children: location

Yield this business directly depends on the level of attendance.

When choosing a place, you must be guided by two criteria:

1. Large flow of people.
2. The purpose of visiting a specific destination. As a rule, this is recreation, shopping and entertainment. That is, people with children come somewhere to relax, have fun or buy something.

Thus, a profitable children's playroom can be opened in the following places:

• In large shopping and entertainment centers.
• In hypermarkets and cinemas.
• resorts and boarding houses.
• IN sports clubs and beauty salons.
• Close to cafes and restaurants offering fast food.
• For small towns ideal location in the central part locality or near the park area.

While the parents are busy with their own affairs, the children will enjoy frolicking under the vigilant gaze of the teacher. In this situation, everyone will be satisfied, including.

Basic requirements for the premises and equipment of the children's playroom

Any parent strives to create the most comfortable conditions for your baby. It should at least be light, warm and dry.

Therefore, a number of special requirements are imposed on the room used for children's games:

1. Good lighting and high ceilings.
2. Excellent ventilation, but without access to drafts.
3. It is obligatory to have a bathroom and lockers for shoes, outerwear and bags.
4. An important nuance is the non-slip floor covering, which excludes injury.
5. The transparency of the walls and partitions separating the game room from other rooms is desirable. In this case, parents will be able to watch their children.

The recommended minimum square footage of the room is 30 m² . The capacity of the room (including equipment) is calculated based on how much space the child needs for games. Based on data obtained empirically, this parameter does not exceed two "squares" per child.

It turns out that for a room with a capacity of 15 people, you need a room of 30 m². Much depends on the level of permeability. For example, in the shopping center of a city with a population of one million, the average passability of people for a weekend is 110 people, for weekdays - 35 people. Undoubtedly, a real businessman will want to independently determine the expected flow of customers. He will certainly go to the shopping center and conduct a survey of customers or sellers. This will help you understand what size room is needed in each specific location.

If everything is more or less clear with the room itself, then we turn to the equipment of the children's room. How to choose it? The main requirement is the safety of everything with which the child plays. This is ensured by high-quality and environmentally friendly material.

The rules for buying equipment come down to a very simple list:

1. Give preference to well-known manufacturers of children's toys and various equipment.
2. Purchase only certified products.
3. Personally check the availability of appropriate certificates for each type of purchased product.

The implementation of the above rules, of course, does not reduce the financial costs for equipping the room to a minimum. However, it provides complete security for small customers and protects the business owner from all sorts of claims from parents in the future.

A few words about the variety of toys and equipment. Some kids prefer active games, others like to sit still. Both of them should be interested in spending time on the site.

The fidget sector is equipped with:

• Trampoline and labyrinth.
• A pool filled with balls.
• Slide and swing.

Another sector is provided for rest and change of activity. Tables are placed there, at which children will draw, sculpt, make an application - create.

The question arises: what should parents do if they have fulfilled their plans, and the child is still busy playing. For them, you need to provide several benches or sofas.

Another nuance is the installation of video surveillance in the game room.

How best to design a children's playroom: interior design ideas

IN children's interior important right choice colors. It is better to abandon monotony, while not overloading the space with abundance. bright colors. This often annoys the kids.

The best option is the neutrality of the background, on which there are bright color accents:

• Cartoon (book) characters.
• Eye-catching pictures.
• Children's art work and so on.

Saturated bright color, as a rule, has the equipment itself. This is quite enough. The main thing is to decorate the room in such a way that the little client wants to stay in it. So, something must attract him. What will it be: a picture of your favorite cartoon character, a bright swing, a table with paints and an album, or something else? A question for connoisseurs of the child's soul. The future entrepreneur will do well to study the tastes of modern children.

What kind of staff is needed for a children's playroom?

To understand what staff will be needed, it is necessary to understand what the employee of the room for children's games is obliged to do. :

1. Maintain order.
2. Check the health of the equipment.
3. Organize children's leisure time - introduce them to the equipment located in the room, sculpt, draw, play and read books with them.
4. Ensure the safety of babies.
5. Carry out continuous supervision of young visitors to the site.

In other words, he entertains them and is fully responsible for the safety of children's health. It is better if the employee has the appropriate education. Still, a teacher with experience will quickly orient himself in different situations- will separate the fighters, calm the offended, find suitable entertainment, and so on. Although such work is quite within the reach of pensioners and students.

The main conditions for the selection of personnel:

• Responsible approach to the performance of duties.
• Having the ability to communicate with children.
• Medical permission to work with children, confirmed by a completed medical book.

In fact, the employee of the children's playroom performs the work of an educator kindergarten, and if necessary becomes an animator.

In fact, the staff of children's playrooms consists of 3-4 people: an educator (one per shift), an animator (in most cases invited from outside) and a cleaner.

What documents and permits are required to organize a children's playroom?

The process is standard:

1. IP is made.
2. The tax scheme is selected: simplified, patent or unified.
3. The cash register is registered.

license, permits Rospotrebnadzor and the fire service do not need to be issued. Although, when preparing the premises, it is important to follow the sanitary and fire regulations for children's institutions.

What services does a children's playroom provide: an approximate price list

The main service of the children's playroom is babysitting. The average cost of one hour for weekdays is 100 rubles, for weekends - 170 rubles. The price may vary. For example, in the morning or afternoon hours of working days, when there are few visitors, it is wiser to make discounts.

The game room is a great place for a birthday or other celebration. Customers are happy, the entrepreneur is an additional profit. An hour of work of an animator costs an average of 1,800 rubles. In this case, it is important to take care of free space and additional equipment for competitions.

Another type of additional income is conducting classes (on drawing, modeling, and so on). Here you will also need a separate place. The price of this service is mostly negotiable.

We draw up a business plan for a playroom for children: calculation of costs and payback periods

Business plan for a 35 m² playroom equipped with a labyrinth and other developmental equipment:

1. Costs at the start of 846,000 rubles, of which: