Market analysis, market research involves comparing and analyzing the results of business activities with the general market conditions. As part of marketing market analysis, demand, supply, consumer behavior, prices and other factors are studied
The structure of demand is changing, consumer interests are being redistributed: hence the fall in demand for some middle-class items and the increasing priority of durability over prestige. Some even remember that there is such a thing as Avito. AND,
In our age of total globalization, everything in the world is much more interconnected than we can imagine. Any, even the most insignificant changes on the world stage can immediately affect the economies of different states. It's no secret that the
The word “crisis” is familiar to every Russian. Finding a job in difficult times for the Russian economy is very difficult. The number of jobs is decreasing, wages are not growing, in contrast to the demands of employers - where to go? Many people conclude for themselves -
Determining the size of the market is one of the most common tasks in marketing research. When talking about market size, marketers and marketing managers most often use the term “market capacity.” There are two levels in marketing
How you always want to start your own business faster, giving up on such a tedious preparatory stage as writing a business plan. We strongly advise you not to do this. It just seems to you that you have a clear understanding in your head of how to organize
Introduction Currently, in the regions of the Russian Federation, such a sector of the economy as retail trade is in a stage of rapid growth. In recent years, dozens of retail chains have appeared on the domestic retail market. Developing since 1994,
The crisis is affecting Russian citizens with varying degrees of intensity: some are trying to save every penny, while the most enterprising ones are coming up with options for opening a profitable business. In order to decide on a niche in business, you should evaluate your
A crisis is an ambiguous time. For some, this is a difficult period. For others, it reveals great prospects when interesting ideas are born, when a person intensifies his activities. And this is the most correct option to overcome a difficult stage of life. Always
The revenue growth rate of the largest Russian retailers continued to decline in 2016, but their market share increased. This happened due to the washing out of smaller networks and a reduction in the dynamics of the market as a whole Photo: Ekaterina Kuzmina / RBC Growth due to