Open a flower shop. Business organization options

How to open a flower shop and earn income in the shortest possible time.

Not a single holiday is complete without beautiful bouquets that guests rush to hand over to the hero of the occasion.

But there are still weddings, anniversaries, corporate banquets, during which it is customary to decorate the hall with flower arrangements. Add to this the dates of lovers, because there are still ardent young men who want to give their lady of the heart fresh roses or daisies, and you will understand how profitable this type of business is.

If you are looking for a niche in entrepreneurial activity, then it will not be superfluous to find out how to open a flower shop what kind of start-up capital is needed in this business and how profitable this type of business is.

The answers to your questions can be found in this article.

Capital investments: 500,000 - 600,000 rubles.
Payback of business - from 1 year.

Benefits of opening a flower shop

Not in great demand among entrepreneurs ...

Many dealers are afraid to deal with such a delicate product. Yes, and this market is really filled to a sufficient extent, because, wherever you look, grandmothers are everywhere offering uncomplicated bouquets grown by their own hands, then flower stalls with a small and inexpensive assortment of goods, or pretentious markets where they sell bizarre compositions at exorbitant prices.

And yet, opening a flower shop can be cost-effective and profitable business because it has many undeniable advantages:

1. You do not need to have a lot of money in order to launch this startup.
2. You don't have to be a florist or have an agricultural background to own a flower shop.
   Your business is business, and leave the rest to specialists.
3. In order to open your own flower shop, you do not need huge areas, which means that renting a room will not ruin you.
4. Flowers will always be hot commodity while people celebrate birthdays, fall in love, get married, have children, that is, they live a normal life.
5. This type of business in itself implies creativity, you can come up with more and more competitive advantages and increase the customer base.

Competitive advantages of your flower shop

A business started from scratch does not promise huge earnings at the startup stage. Until you have a wide customer base, you cannot dream of super profits.

To attract a lot of customers, you need to figure out how you can profitably differ from your competitors. Alas, the competition in this type of business is quite serious, so you have to try.

Fortunately, owning a flower shop allows you to create many competitive advantages.

For example:

• Maintain a reasonable pricing policy.
  It is unthinkable not to overprice the flowers, but to mark up enough to keep the business profitable.
• Offer the customer a good range of products.
  You should have flower arrangements for every taste and budget: small inexpensive bouquets for schoolchildren and students, luxurious roses or orchids for wealthy clients, intricate compositions for originals, etc.
• Conduct promotions in holidays: March 8, Valentine's Day, September 1, etc.
  For example, “Three bouquets for the price of two”, “Buy a bouquet and get a card as a gift”, etc.
• Consider a loyalty program for regular customers.
• Organize a delivery service for those who cannot deliver the bouquet in person.
• Make sure that the sellers and florists working in your flower shop are as friendly, smiling and competent as possible.

Disadvantages of Opening a Flower Shop

This type of business, like any other, implies the presence of not only advantages, but also disadvantages.

Often, entrepreneurs do not want to open a flower shop for a number of reasons.

The most common are:

1. Perishable goods.
   Even clothes have their expiration date, going out of fashion. But stale clothes can at least be sold at a discount.
   It is rather difficult to carry out such an action with flowers: few people want to buy half-dead flowers, albeit at a low price.
2. The seasonality of this type of business.
   For example, summer is considered the low season for sales, but on holidays, flower products fly away instantly. But after all, you should always pay taxes, pay salaries to employees, eat and dress, regardless of the season.
3. When ordering large quantities, you can get a defective product, hidden among quality flowers.

And yet, these disadvantages of opening a flower shop can be fully compensated by not ordering more goods than you can sell, not spending all the profits, but saving enough to survive the low sales seasons painlessly, working only with trusted suppliers.

Features of owning a flower shop

“If you want milk, don’t sit on a stool in the middle of the pasture, waiting for the cow to come to you and offer her udder.”
Richard Branson

A flower shop is also a business, so it operates according to the laws of entrepreneurial activity. The more clients, the more profit.

And yet, the flower business has its own nuances that must be considered before starting a business:

1. The most favorite flowers of Russians, however, like Ukrainians and Belarusians, are roses.

   In pursuit of originality, consumer tastes cannot be ignored.
   It is imperative, depending on the season, to have daisies, gerberas, freesias, lilies, chrysanthemums, sunflowers, dahlias, asters, alstroemerias, irises, carnations in the assortment.

2. The assortment of flower shops is similar.

   You are unlikely to find any unusual flowers from a supplier that are not available from competitors, so focus on original colors, creating interesting compositions, a variety of types of flowers, the sale of not only ready-made compositions of cut flowers, but also plants in pots.

3. March 8, September 1, February 14 - the days of big earnings for flower sellers.

   No one will judge if you raise prices substantially these days.
   But in summer period you will have to tighten the belt more tightly, since there are much fewer flowers at this time.

4. The sale of flowers cannot be called waste-free.

   15–20% of discarded plants are considered normal. You shouldn't be upset about this.

5. In order to keep the freshness of your goods as long as possible, you should install special refrigeration equipment in the flower shop.

   It is not cheap, but it will help to further reduce costs.

4 ways to make money selling flowers

Your own flower shop code name for business. Most often, entrepreneurs who want to sell such a beautiful and delicate product open the following types of outlets:

Flower pavilion.

This is the most profitable option for those who do not have a large start-up capital, because, in fact, you only need to rent outlet in a crowded place, such as a large shopping mall, underground passage, etc.
If you choose the wrong place to trade, where there will be few people, you risk burning out.

It is also important to take into account the low level of solvency of the future clientele, therefore, when purchasing goods, give preference to inexpensive flowers. Special equipment or decor in the flower pavilion is not required.

Actually a flower shop.

Here you have to invest where more money and rent a small retail space, decorating it to your liking.

Due to the fact that your sales area will increase, you will be able to sell not only cut flowers, but also ready-made compositions, plants in flowerpots, etc.

The clientele of flower shops is middle-class, so do not make huge fancy arrangements in advance. They can be made to order from scratch.

Flower boutique.

This is a slightly pretentious establishment for customers who appreciate not only the quality and assortment of goods, but also the interior, level of service, etc., so you will have to invest a lot of money in your flower boutique.

You can also experiment with the range of goods: buy both classics and exotic plants from suppliers.

You don’t have to pacify your imagination in composing flower arrangements either.
A flower boutique does not have to be opened right in the center. If you compare favorably with competitors, then your products will come to remote areas.

Online flower shop.

Here, in addition to renting a room and purchasing refrigeration equipment, you will have to spend money on creating a website.

Another disadvantage of this type of business is the inability to get a random customer, since purchases are made on a pre-order basis. To increase the profitability of an online flower store, it is recommended to combine it with a regular one.

Step-by-step instructions for opening a flower shop

The main components of the implementation of this type of business are the premises, its decor, the purchase of equipment, establishing relationships with suppliers and recruiting personnel.

In addition, you will need to officially register your flower shop and advertise it in order to get your first customers.

It will take no more than 4-5 months to launch a startup if you can agree with all government agencies.

Registration of a flower shop

Of course, you will have to register your enterprise, like an individual entrepreneur, and register with the tax service.

You do not need to obtain a special license not to open a flower shop from scratch, but you will have to get the approval of the fire service and the sanitary and epidemiological station that the room you have chosen meets all standards.

The cost of registering an enterprise ranges from 30,000 rubles and more.

All these procedures should not take you more than 2 months.

Flower shop premises

To start a business, it is not necessary to purchase or rent a huge area. You will be enough and 30 square meters. m.

Not only a trading floor, but also at least one household room where the staff will rest and change clothes, where you can store part of the products, etc., as well as a bathroom.

Renting one square meter, even in small towns, is an expensive pleasure.

In the regions, the cost of a monthly rental of premises will range from 25,000 rubles. AT major cities this amount can be two or more times higher.

In addition, keep in mind that if you want to locate your flower shop directly in the center, and such a location will certainly have a beneficial effect on business, then renting a room will cost even more.

If the condition of the premises you found is not too good, then it will have to be renovated. If there is no need to repair the hall for a flower shop, then you will definitely have to decorate it in such a way as to attract the attention of customers.

Fortunately, the flowers themselves are a great decoration, so you don’t have to spend a lot of money on interior decoration.

Flower shop equipment

In addition to commercial furniture (counter, racks), you will have to equip a utility room with at least minimum set furniture: staff changing lockers, table, chairs, etc.

Remember that flowers are perishable goods, so they are much better preserved in the cold. You can purchase a special refrigerator for flowers to store goods, although ordinary industrial cold rooms fit too.

flower shop staff

People always need flowers, so it is desirable that your store works seven days a week, for example, from 10.00 to 22.00.

To do this, you will have to hire several sellers to work in shifts.
If you have registered a small flower shop (about 30 square meters), then you can get by with one seller per shift. If you aim for more large enterprise, then you should think about hiring two sellers to change.

You need to hire a professional florist to create original floral arrangements, but to keep the cost of a new venture down and allow it to get off the ground, you need to hire a salesperson who knows how to put together simple yet beautiful bouquets.

Therefore, to open a flower shop, you need the following staff:

Until your business begins to bring a lot of profit, you should not hire a driver who will bring flower products from suppliers (you can arrange delivery directly to the office) or deliver them to customers at home.

This position should be considered later, when the business gets back on its feet.

Accounting and store management you can do on your own.

Flower suppliers to the store

If you are not planning to build a greenhouse and grow flowers for sale yourself, then you will need suppliers.

The most popular suppliers of flower products in Russia are the Mytishchi State Farm of Ornamental Horticulture, the Yuzhny State Farm and CJSC Kosino Agricultural Firm.

Perhaps you will open a new supplier that will suit you in all respects.

flower shop advertisement

Of course, the most popular way to attract customers is to serve them well and sell quality products.

If your business is just starting to function in the market, then use ads, commercials on local radio and the Internet to advertise it ( social media, urban forums). And you should also invest in a colorful sign that will immediately attract the attention of customers.

How much money do you need to open a flower shop

So, if you are wondering: “How much does it cost to open a flower shop?”, then for everything about everything you will need a starting capital of at least 500,000 - 600,000 rubles.

Item of expenses	Amount (rub.)
Total:	RUB 550,000
Company registration	30 000
Premises rent and repair	100 000
Purchase of furniture and cold. equipment	200 000
Purchase of the first batch of goods	50 000
Employee salary (per month)	60 000
Advertising	30 000
Additional expenses	50 000

We offer you to view a selection of useful tips from an expert:

when and how best to open a flower shop,

what should you pay attention to?

Profits from opening a flower shop

Get ready for the fact that the flower business, like any other type of business, will not bring fabulous profits at first, so put in the amount start-up capital the cost of renting the hall and staff salaries (at least for a period of up to 3 months).

As soon as your business gets on its feet, then revenues will automatically increase.

Download a ready-made business plan for a flower shop with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Flower shop revenue calculation

As you can see, in a favorable scenario, a flower shop begins to pay off after 3-4 months of work. Expected profit: 20,000 - 50,000 rubles per month.

Of course, with such monthly income, you should not expect your business to pay off before a year of successful activity.

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If you own a flower business, one of your main concerns is to increase your sales growth and generate leads. To make a profit, you need to understand what motivates customers to buy.

People buy flowers for various reasons: someone buys flowers only on holidays. There are those for whom a gift in the form of flowers is a common thing, as an expression of gratitude or a compliment to the addressee. There are customers who buy decorated compositions, beautiful baskets or potted flowers, both as a gift and for their own pleasure. You must take into account and satisfy all the tastes of customers who come to your store.

Secrets of "word of mouth"

How to increase the sale of flowers? Best Advertising - positive reviews clients. Another plus is that you don't have to pay for it. Work diligently. Make sure that the quality of flowers is always on high level. Then the clients will come to you.

Don't sit still. Offer your services to companies and enterprises (birthdays, anniversaries and corporate meetings are always celebrated here), wedding agencies of the city.

Even if the latter have their own flower suppliers, let them keep you in mind. Situations are different. Maybe you can offer them more profitable terms cooperation.

Do not forget about the nearest restaurants or cafes - declare yourself, offer special conditions, leave business cards with information about your salon.

Flower arrangement should look expensive

Do not forget that many clients come to the flower shop hoping to spend less and get a gorgeous bouquet. Suggest various options. Buyers will appreciate the voluminous inexpensive bouquets. Suggest options for such combinations and incarnations, which will consist of a large number colors, but visually they will look very voluminous and expensive.

Bonuses and discounts

Special offers and discounts on certain types of flowers will attract new customers and speed up the sale of the item that is profitable for you at that particular moment. Come up with occasions (the opening of your salon, the birthday of the store, discounts on wedding bouquets, special bouquets for Kiss Day, etc.) and always mark the date when your bonus ends. This will help speed up the decision of potential buyers.

The ideal client is a regular client

The ideal option is to make the buyer your regular customer. Here, too, there are some little tricks. Of course, the most important thing is attitude. Any buyer will appreciate the polite and sensitive to his needs staff. Do not forget about simple understanding and human attitude. More smiles, talk about nothing.

Another important tool in the question of how to increase the sale of flowers - a card of a regular customer. Hand out leaflets to passers-by and people will learn about your flower shop. But if you want to get a real effect and sales growth, give those who have already made a purchase a loyalty card with a discount on the next bouquet. He will save it and remember your flower shop, as well as in next time with a high probability will come for flowers here.

And do not forget: a satisfied customer will not only become your regular customer, but also recommend to friends.

Remember about ready-made bouquets

A person came to you for flowers, but does not know what exactly he wants? You always need to have several ready-made bouquets of different price categories in the salon.

A ready-made floral composition, composed with taste, should attract attention and allow the client to decide. He will buy a bouquet of flowers from you, and will not go to a nearby shop.

High quality is the key to success!

It must be remembered that customers evaluate not only the quality of service. It is important for them to buy an unusual, beautiful bouquet that will not wither in 2-3 days. Unfortunately, flowers are a special, fragile commodity. Therefore, it is important to have reliable suppliers who will not let you down and offer best quality for the best price. Do not go to the tenth company in the chain of resellers. Look for the largest company that has been operating on the market for many years and is itself engaged in the supply of flowers to Russia from direct manufacturers.

Today in Russia there are only a few of them. But the most authoritative, perhaps, is "7 Flowers" (website ). Practice shows that it is better to work directly than through a network of small wholesalers.

The logistics network, prices and quality of goods from the original source will always be higher. In addition, the range here is much richer. There are even flowers that most buyers have never heard of. By offering your clients exclusive types of flowers, you will draw additional attention to your salon.

It is a very profitable business if done right. Some entrepreneurs close their store due to elementary ignorance of the pitfalls of this business. Such a business in big cities has a lot of competition. Today, on almost every corner there is a flower stall offering to buy flowers from them. For those who have not encountered such a business, it seems that there is nothing complicated here. However, in practice it is very difficult to get started.

Flower shop profitability assessment

Before you open a store like this, you need to think through everything. In order to correctly assess the profitability of such a business, it is advisable to estimate the number of nearby flower stalls and the total population in the city.

Already at the stage of planning the opening, you should think through each future step, this will allow you to conduct successful flower activities. This means that you need to consider:

• the premises in which the store will be located;
• range;
• how much does it cost to buy a product;
• pricing;
• further development steps;
• additional ways to attract customers.

Having finally weighed all the pros and cons, or rather, having assessed your potential more realistically, you need to make a decision. If, for some reason, a flower business based on the chosen place does not bring income, then it is better not to even try to start.

The approximate cost of organizing this store from scratch will be from 150 to 200 thousand rubles. In the normal state of affairs, a quality shop will pay for itself in a year.

Choice of location and premises

Location is a key factor in any sales business. retail outlet. A well-chosen place will provide up to a quarter of the store's profit. The site chosen must be highly passable. An ideal place is considered to be such a site through which a lot of people pass even on weekdays.

A good place is the intersection of two transport interchanges. For example, it may be a busy metro station through which thousands of people pass every day. It is also necessary to consider the fact that, in which case, parking lots are located next to the store. It was also easy to get to the store. If you place a stall near which parking is prohibited, you will ensure an additional outflow of customers.

To, you need a room whose area lies in the range from 5 to 8 square meters. If you plan to open a good flower shop from scratch, then you need to choose a room from 30 square meters.

Such a room is quite enough to, in which case, place a good assortment in it and start selling.

What should be the range?

Each flower shop should not be limited to a simple list of products. This business requires related products and the provision of various services.

An entrepreneur who is able to combine several areas in his business will provide himself with good revenue, respectively, will remain afloat. This is worth paying attention to. The client who bought the flowers must contact the shop again. Therefore, you need to combine the price with the quality of the goods provided. Consider the main directions of the flower assortment, which are in great demand.

cut flowers

This is a fairly popular and very common product that is in good demand. The number of flowers that can be cut and displayed is very large. These colors are:

• roses;
• tulips;
• chrysanthemums;
• cloves;
• lilies;
• mimosa, etc.

Keep in mind that live cut flowers will not last long. Therefore, in the windows, first of all, those that have been in stock for a long time should be located. If the flower does not have marketable condition, then you need to get rid of it. Try to buy only required number colors. If in a short period of time the store cannot sell them, then the flowers should be thrown away. Accordingly, there will be additional expenses when selling.

How many different types of cut flowers should there be? Probably the more the better. However, you need to buy only as much as potential buyers can buy. Otherwise, they are simply disposed of.

To increase the marketability of flowers, sellers put stickers, prints and piercings on them. This allows you to significantly increase the purchasing power of products. In addition, if the product is more expensive, you will get more profit.

potted flowers

This product is less popular than the previous one. However, this shop must have such flowers in stock. True connoisseurs love to watch them grow. Therefore, some flowers "flower gourmets" give names and call them their children. True collectors of herbal products can become regular buyers if you can create good business. To do this, you need to get a few rare species. And constant monitoring of the most frequently asked types will allow you to determine the need of the market.

Potted flowers also have a very wide variety of species. They can be of various sizes. For example, a desert cactus in a few years can grow to more than 80 centimeters in height. To have this product in stock, you need an experienced florist who knows all the subtleties of flower care. The illiterate actions of a hired worker can completely ruin the product. Therefore, there will be losses.

cultivars

These products are also very popular. This allows people to independently grow plants, observe their growth and take care of them. Selling various vegetable seeds can generate a lot of interest among retirees who like to grow their own.

In addition, you can profitably sell seeds flower pots. This product is also in demand. To grow a potted flower, you need to mess around for a very long time. It is this factor that attracts buyers.

Sale of related products

To additionally support even more money in revenue, you need to profitably sell related products. For such a shop, the relevant materials are:

• Earth;
• fertilizers;
• pots;
• stands;
• vases and various containers;
• young seedling.

Such goods will not be in great demand, but in the future it can be counted on as additional source income. When selling additional components, the average check will increase. Therefore, before you open a flower shop or stall, make a preliminary list of the required assortment.

For any flower shop, care should be taken to purchase packaged material, which is always necessary to create attractive bouquets. A festive bouquet, decorated with excellent packaging material, will look more presentable, and accordingly, it costs more. Such bouquets allow you to set a price that, in the future, can cover the costs of a florist and packaging material. Also fully cover the cost of spoiled flowers.

If you want to open a business and create a simple stall, then you can limit yourself to the typical cut flowers that are needed to create bouquets.

Personnel and equipment

To hire staff, you need only one florist, whose duties will include the production of bouquets. If you open a store large sizes, then in the subsequent time, the number of staff can be brought up to several people. Employees must be formally hired. So that in which case, do not have problems with the tax office. In addition, the employee hired must issue a sanitary book. Without a passed health book, an employee should not be allowed to work.

The selected room should be aesthetically decorated. This applies to how exterior finish premises and decoration interior design. To store all flowers without roots, you need to purchase and find appropriate place to install vases in which they will be stored.

Also, to open a flower shop, you will need a large industrial refrigerator. In more advanced stores, a utility room is used as a refrigerator, which is equipped with walking systems.

For interior design, you will need the following components:

• racks;
• stands;
• shelves;
• small counters;
• cash register (required).

Install a buyer's corner, which should contain the permissions received from various authorities, open certificates, as well as a book of "complaints and suggestions."

How to set the price?

Depending on the selected suppliers, the margin should be at least 200%. Otherwise, the business will not be profitable. If you think a product is more expensive, increase the price. This is especially true for those products that have a more attractive appearance.

The main peak of sales will be observed during the holidays.

Correct registration

Every business starts with correct registration. Before organizing a flower business, register it correctly.

Small and medium-sized shops will be enough to register as an individual entrepreneur. You need to register as an LLC if you open a specialized boutique with a large turnover. The time it takes to register is two weeks or more, depending on the queue.

You need to do the following documents:

• trade permit;
• conclusion issued by the sanitary epidemiological station;
• price list of goods;
• a contract for the lease of premises;
• certificate confirming the registration of KMM.

This business does not require the provision of certificates for products sold. If buyers see a photocopy of the certificate hanging on the stand, their confidence will increase. Certificates can be requested from vendors.

To start selling a lot, as many people as possible should know about the store. An advertising campaign must be launched at the stage of registering a case. This will create a business with ready demand. The main platforms that you can use to attract customers are as follows:

• distribution of flyers;
• advertising on social networks;
• free classifieds boards;
• city ​​newspapers;
• banners;
• billboards and signs.

Avoid selling unpresentable goods. It must be admitted that there are additional costs. Poor quality products will only scare off buyers.

Try to constantly monitor sales volumes and buy only the most required amount. The share of the main purchase should consist of a list of the most popular products. Buy flowers once a week.

With little demand for more expensive products, consider a profitable discount system that will appease the buyer and push him to buy. To do this, you can use discounts: -15, -20, every third bouquet is free. If you increase the price of expensive goods in advance, then when you make a discount, you will not lose on value. This scheme is used by supermarkets or large stores.

Buy goods only from official and certified suppliers. This will avoid force majeure situations, bad products, etc.

Thus, when opening a flower shop from scratch, you need to do a number of simple operations that will make this business the most competent.

Today, the flower business is very popular with novice businessmen. Many are interested in how to start a flower business, the profitability of a flower shop and the possibility of creating this business from scratch in a small town or at home.

You can start it with minimum investment, and enter "on a grand scale", investing a tidy sum. The cost of a flower business depends on the city, the chosen format, the features of the assortment and services. Based on this, write general business plan and it is impossible to calculate the profitability of a flower shop so that it reflects reality. In this article, we will consider the nuances and risks, the pros and cons of the flower business from scratch, depending on its chosen form, which will help the reader to get a general idea, form their own opinion and individually predict the profitability of the flower business.

No one will dispute the fact that there are very few people in the world who are completely indifferent to flowers. And, passing by the windows of a flower shop, we involuntarily slow down and stop to admire the bright flower buds, baskets with flower arrangements, ready-made bouquets. A lot of people, especially women, dream of working as a florist or their own small flower shop, or maybe a large salon, or an online store. After all, giving people a holiday every day is wonderful! How to start a flower business?

If you decide to engage in this type of activity, first of all you need to get acquainted with its three risky features, without taking into account which many entrepreneurs quickly lose money and close:

Seasonality.

Flowers do not grow with the same stability and do not have a fixed price. all year round. In order to correctly compose the assortment in the store and calculate the costs of subsequent purchases, you need to study the varieties of flowers, the periods of their appearance on the markets. So, universal flower is a rose that is popular and available for purchase all year round. But one rose will not fill the counter. In the spring, you should focus your assortment on all kinds of tulip varieties, and buy carnations closer to May. In summer, the greatest variety of seasonal flowers is chamomile, gladiolus, alstroemeria, which allows you to expand the range. Also in the summer it is necessary not to miss the peonies, the season of which is extremely small, and the demand is quite large. In autumn, in addition to the chrysanthemums that have appeared, soils, fertilizers, pots should be purchased, as this is the time for transplanting indoor flowers. Winter is the most expensive period for purchases; frost-resistant callas, lilies, orchids are purchased. It's best not to plan to start and open your business over the winter if you're starting from scratch.

Orientation and sufficient knowledge of information is a necessary aspect that will help you to be competitive in the market, especially in a small town.

Holiday addiction.

The "golden" days for florists are generally accepted holidays, such as February 14 (Valentine's Day) and March 8 (International Women's Day). If the business is built illiterately, then the flower shop survives solely due to such celebrations and makes about 10% of its annual turnover on such days. This is especially felt in a small town with a stronger competitor store.

The inalienability of flowers from holiday traditions is a big plus in favor of the flower business. So, a family can save on a new schoolbag for a child, but will not send it to the teacher on the first of September without flowers, and the bride can take Wedding Dress rent instead of buying, but never refuses a wedding bouquet.

You should also not forget that the presence of excitement during the holidays has several pitfalls: prices at wholesale depots increase in advance, deliveries of goods may be disrupted, and not the polished work of sellers and couriers distributing your goods can lead to dissatisfaction, negative reviews and subsequent customer churn. Therefore, business owners should be especially on the alert and keep everything under strict control, and novice businessmen should open from scratch not before the holiday itself, but a little in advance in order to establish a work scheme.

Perishable goods.

Flowers are an extremely short-lived product. The average lifespan of a flower with the right temperature regime- about twenty days. Since the bulk of the goods come from abroad, the cut flower lives most of the rest of its life on the way to the store (especially if the store works with dealers, and not with direct deliveries). There are several technologies for transporting flowers and options for obtaining them from a wholesaler: buying dry flowers and then “soldering” them or flowers in water that are immediately ready for sale, but will live much less.

After getting to the seller, there is no guarantee that the flower will be bought quickly. Today, there are no fixed expiration dates for flowers and the return of damaged goods, as in the food industry. The testimony of working businessmen regarding the amount of damaged goods written off varies: from 10% to 50% of the total amount of goods. The profitability of a flower shop directly depends on this indicator.

There are the following ways to solve this problem:

• lowering the price of flowers that won't last long, and, in last resort, sale at cost. Better to go to zero than to minus. An additional advantage of this way out of the situation will be the availability of goods and, accordingly, attracting new customers. The main thing is to teach your sellers to honestly warn about the fragility of the purchased goods instead of assurances of its freshness, so as not to tarnish the reputation of your store;
• the use of probiotics, preservatives, citric acid and other additives. These funds really help the flower look fresh and last until the sale, but they kill the natural immunity of the flower itself. After the buyer puts the flowers at home in ordinary water, the bacteria from it will quickly defeat the flower, which can also have a bad effect on the reputation of the store.

How to choose the necessary flower business format for a novice businessman

There are several options for the flower business format. It is necessary to determine how much initial capital you have. Flower trade requires certain investments. The format of trade in flowers will also depend on this.

Flower business at home from scratch.

Is in self-manufacturing and selling bouquets.

Flower business at home - where to start? First you need to master the art of floristry, having previously completed florist courses (of which there are a lot on the Internet), read a certain amount of literature about flowers and the rules for composing compositions, color combinations, methods of arranging bouquets, practice and fill your hand. After mastering the necessary skills, you can start making bouquets for your relatives, friends, colleagues at work. Having shown taste and imagination, having invested your soul, you give a bouquet. In the case of high-quality performance, it will be remembered not only by the person to whom the gift is intended, but also by the guests, after which the “word of mouth” will do its job. To promote a business at home, it is necessary to use social networks (Vkontakte, Instagram, Facebook). It is necessary to create pages dedicated to your work, fill them with high-quality content, make photo reports and advertise to the required audience. The more people who see your masterpieces, rate them and write comments, the better.

This format has its pros and cons.

The advantage is that you build your own work time, stay at home, compositions and bouquets are made to order. Such a business does not require a large start-up capital, equipment and premises, hiring staff. For flowers, you can select a shelf in your home refrigerator, and store it on the balcony in cold weather. There is no need to pre-purchase an assortment, which, in turn, insures you against their write-off, given that the flowers are perishable goods.

However, there are also disadvantages from this - flowers are bought at retail, which automatically reduces profits and profitability when selling bouquets. Customers can become exceptionally confident Internet users, which makes the profit from the work fickle. Your customer will not be able to look at and feel the purchased goods beforehand, which increases the risk of returning orders. Therefore, this format of the flower business is more of a hobby that brings a minimum income. Although, having shown diligence and diligence, your hobby can bring good profit and become a “training field” before releasing your products offline, if, having accumulated some experience and getting a hand in making bouquets, your desires and ambitions will push you to develop further.

Flower stall / kiosk / pavilion.

The most common flower business format is small retail space with a small assortment of goods. The choice of location plays a major role in the profitability of this form of flower business. It should be crowded and accessible. Location options: transition, stop, metro station, market, that is, places of constant congestion of people. It should be aimed at a buyer with average or below average incomes. The product is purchased mainly from intermediaries and local producers and is mainly a rose, chrysanthemum and seasonal flowers. The cost of the flower and packaging should be low, which affects the profitability.

This format also has its pros and cons.

Plus, it doesn't require a lot of investment. So, there is a purchase of a small amount of goods, minimal equipment. Rent for a modest space is also usually not high. On holidays, there is a sharp increase in demand for goods, which helps to get a plus and recoup investments.

But, the rest of the time, the profitability of such a stall is 25-30%. The owner is his own watchman, and the seller, and the accountant. You can hire a distributor. Hiring a professional florist, given the limited range of flowers available, doesn't make sense. A very small share of the profit comes from the packaging of flowers.

The competition is very big. If you set out to start a flower business from scratch in a small town, you should beat your competitors with quality, the right choice places for trade, the maximum expansion of the range of services. The main thing to strive for is the opening of a network of such pavilions. This will help to make your services recognizable, expand the range and start purchasing goods in large quantities from direct suppliers, which will affect the freshness and price of flowers.

Flower shop.

The main difference between a flower shop and the above forms of business is the presence of a large area. Accordingly, the answer to the question “how to start a flower business” in this case will involve large investments.

The first thing to do is to draw up a business plan and choose a lively passageway, purchase refrigeration equipment where vases of cut flowers will be stored, tables on which bouquets will be collected and packed, racks for related products, computer equipment and more.

The shop implies the presence of a florist. Will he simultaneously perform the function of a seller, or will it be two different person- you decide. Recruitment should be taken very seriously. The reputation of the store will depend on the quality of services performed by employees, which means sales and the development of regular customers.

The profitability of a flower shop is increased by selling additional products. It can already be not only cut flowers in a bouquet, but also compositions, boxes and baskets of flowers created by a florist, flowers in pots, seedlings, empty pots, all kinds of fertilizers, soil, seeds, decorative flower stands and much more. Also, the presence of a large area allows you to introduce related services: gift wrapping, sale of all kinds of souvenirs, postcards, production of helium balloons. This will significantly increase sales.

The disadvantages of such a shop include the fact that it requires high costs and investments and, accordingly, pays off more slowly. But due to the large number of related products and a wider assortment, the store gives a fairly stable profit.

Flower boutique.

Opening a flower business in the boutique format requires significant investments and costs. But the return is much higher, due to the work of professionals and the solvency of customers. After all, such bouquets belong to the "Premium" class and are created for wealthy people.

You should find a room on the main street or in a large shopping center. It must be formatted accordingly. Better if it will design project. The required attributes are beautiful name and a tastefully decorated showcase, expensive custom-made furniture, industrial and high-quality refrigeration equipment.

It is not enough that the seller in the flower shop was smiling and inviting. We need a multi-skilled professional florist who is not only well versed in flowers and knows how they combine in color, but also delves into traditions and subtleties. Namely, which plants are not customary to put in one bouquet, which etiquette bouquets are suitable for a child, a young girl or woman, a man, friend or boss, which bouquet is appropriate to give depending on a specific event, and so on. When choosing this format, the assortment should include exotic, rare flowers, the write-off losses of which naturally turn out to be much higher.

Products purchased in a boutique must have a label on them. this place, because the buyer acquires not only the flower, but also the prestige that goes with it.

If the main question for you is how to start a flower business from scratch, then this option for a flower business may not be suitable due to large investments.

Corporate orders in the flower business.

No matter what format of flower business you choose, corporate orders can bring big profits, which include small bouquets of compliments to employees, huge baskets of flowers for an event, decorating a room for an event.

A flower boutique and shop has a much higher chance of finding a large corporate client than a pavilion, or a person who has opened a flower business at home. But it's worth the effort to find it.

It can be a small cafe where, by agreement on mutually beneficial terms, your small bouquets will stand on the tables or a large wedding agency that regularly attracts you to decorate tables, rooms and wedding arches with flower arrangements.

Working with a corporate client can bring profit at a time, which you can’t get even in a month by selling bouquets at retail.

Flower equipment

As we can see, different forms conducting a flower business determine the list of equipment. Consider the most common items in which there is a need:

Cooling equipment.

No one wants to receive a rose as a gift, even the most beautiful one, on a long stem, but with dried petals and withered leaves. Therefore, when opening your flower business, you need to take care of the equipment that will be designed to keep the flower fresh for as long as possible. In a home business, you can use a home refrigerator.

In other cases, the room can be equipped with an air conditioner that maintains a certain temperature. The power of the air conditioning system depends on the size of the room. These systems can work both for cooling the air and for heating it. But air conditioning keeps the temperature at 16 degrees, and cut flowers are best stored at temperatures below 6 degrees.

The best solution, although the most expensive, are cold stores, which allow you to create optimum temperature to store the flower. They come in various capacities, single-chamber or two-chamber (more capacious). The main criterion for choosing is the ability to create and maintain the optimal temperature for storing a flower.

1. Shelving and showcases for flowers. They can be of any shape. Stepped, pyramidal or in the form of a slide. The main thing is capacity and stability. But, since the flowers are constantly watered and sprayed, the shelving material must be strong and moisture resistant.
2. Tables. These are jobs for the salesperson and florist. The table is necessary for packing bouquets and creating flower arrangements. It must be made of quality material, be smooth and stable. The optimal parameters for a table are 120 by 80, height - 75 cm. It is desirable that the table is in the field of view of buyers. Watching the work of a florist, the process of creating bouquets, visitors evaluate the professional skills of workers, and for potential buyers, the creation beautiful bouquet serves as an advertisement.
3. Equipment that can be added.

The store can also be equipped with a thermal curtain. Usually it is located at the entrance to the store. It is used so that the weather outside does not affect the climate in the store.

For southern light-loving plants, it will be useful to purchase fitolamps. They will warm the flowers at any time of the year.

In addition to all of the above, when opening a flower business, you need shovels, secateurs, sprinklers, watering cans, plastic vases for flowers and more. Also, when opening a store, do not forget about decor elements, wrapping paper, bags, baskets, ribbons, and more.

All materials and equipment must be High Quality. After all, the conditions for storing flowers and their comfortable maintenance will ensure an increase in the duration of storage. And this will entail an increase in profits and profitability, a decrease in the payback period of the business.

Discount cards.

It is worth taking care of the production of discount cards for customers in advance. This will ensure that customers contact you again and develop a database of buyers' phone numbers. In the future, it will be possible to notify them with SMS messages about the availability of promotions, the arrival of fresh goods, new products, as well as congratulate them on holidays and, under other pretexts, remind them of themselves.

When opening a flower pavilion, shop or boutique, you need to choose the right trading equipment. The dimensions of all installations depend on the area of ​​the room. Market commercial equipment very varied. Furniture can be purchased ready-made specialized companies, and under the order. Whether to use industrial refrigerators or ordinary refrigerated counters, as in supermarkets for food storage, depends on your financial capabilities.

How to organize a flower business in terms of hiring staff in a store

The organization of the staff structure directly depends on the chosen form of flower business, as well as on your mood to directly participate in the work or exclusively control the work of hired personnel.

Consider the basic units of frames:

Florist.

This is the designer and creator of your bouquets. He must be in love with his work, have a delicate taste, understand color (the science of color combinations), master the methods and generally accepted rules for composing bouquets, be interested in new products and fashion trends in the world of flowers. Today, the position of "florist" is an officially registered specialty. There are a huge number of floristry courses, including those that take place online. You should not thoughtlessly hire a florist who has many certificates of their passage. You should double-check on the Internet the conditions for obtaining them and the reputation of the institutions that issued them. Since the florist is a creative profession, it requires talent and intuition, and not only acquired knowledge. During the interview, it is worth checking the employee’s abilities in practice, place an order for him, give a few requirements, like a real buyer, and evaluate the actual performance of the work, the taste of the applicant.

In his spare time from compiling compositions, the florist must also take care of the goods, take care of the freshness and long life of the plants.

Salesman.

There are people of creativity and people of sales. Not always a florist is a good seller. Depending on the size of your business, it may be appropriate to hire a separate unit - a salesperson who will communicate with visitors, count buyers, respond to phone calls. He must be able to attract the attention of the client, persuade him to buy the product. To increase the incentive to bring profit to your store, it is recommended to hire a seller on the terms of a small rate and a percentage of the proceeds received.

In most cases, the seller plays the role of an accountant and administrator. If the business has pages on the Internet, it is the seller who uploads the assortment of goods to the network, responds to comments and accepts Internet orders.

Courier.

Today, there are almost no flower shops that do not have a delivery service. This is an integral part of the flower business. Depending on the scale of the created business, either a separate unit is hired - a courier with his car, who delivers bouquets, or an agreement is made with a driver. For example, with a taxi driver who is ready to deliver flowers according to the meter, or if this is a market, and there are several pavilions with flowers in a row, by agreement you can hire a common driver for everyone.

Accountant.

Flower Accounting Submits general rules for trade enterprises, the sale of flowers in the store is regarded as retail. It can be carried out by both the owner or the seller (by prior arrangement), as well as a hired accountant. Usually, accountants are managed by several companies, so that their work is paid according to the contract and does not require a high monthly salary.

Security guard.

Do not forget about the costs associated with taking the store under protection. If the store is open 24/7, the night seller performs the function of a security guard.

• Types of flower trade
• Step by step opening plan
• How much can you earn
• Which equipment to choose
• • • • Similar business ideas:

No matter how much competition in business grows, no matter what crises destroy the economy, at all times two types of goods are in demand: food and flowers. We will talk about the first type of goods in other articles on our site, and today we will talk about how simple and easy it is to earn capital on the flower trade. You can actually do this from scratch, spending only on the purchase of flowers for resale. You can start with at least 50 flowers, selling which you will earn more than 1000 rubles. The next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, selling which you will earn from 100,000 rubles ...

In fact, it does not take much knowledge and marketing tricks to sell flowers on holidays such as Valentine's Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at subway exits, in the yards of high-rise buildings, on the Internet, with delivery to offices, and so on. The flower trade is one of the most right ways for beginners, try yourself in a small, but your own business. And there, as it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10-20 thousand rubles is not an exorbitant amount for you).

Types of flower trade

• An ordinary tent with flowers - an approximate budget for opening 50,000 rubles.
• From the car - a budget of 10,000 rubles, if you own a car
• From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
• Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
• Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
• Individual entrepreneurs who “ate the dog” on flowers for the holidays set up 5-10 tents in worked-out places and earn hundreds of thousands of rubles “clean” in just a couple of days.

What markup should be to sell flowers

Much depends on how much you buy flowers in bulk. If roses are retailed at 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a 100% margin does not make much sense, since you will have losses, you will spend on fuel, and if you are not trading yourself, then on the seller’s salary. So the minimum margin should be 100%. Otherwise, you won't earn anything. It is not necessary to set the price much lower than that of competitors. On holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) carving out a penny of profit. It is better to take care of how to choose the right place for trading. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income on regular ads and try your hand. Knowing what and how best to sell, you can not only trade in flowers, but also significantly expand your business.

Location of flower trade

90% success in street trading flowers for the holidays - the choice of location. This is a whole science, so on the forums you can often find examples of how one person literally raised "loot" on flowers, while others went into a specific minus and were disappointed in the case. What can be recommended here. Lots of options. Paradoxically, one of the best places is to stand near a popular flower shop. Not right under their porch, of course, but at least 30-50 meters away. What can work is that people go to a well-known store, see a long line or high prices there, turn around and see your outlet. They buy flowers from you. But there is a danger here - if you are trading illegally, the store owner will definitely inform the police, since he does not need “arrogant” competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you set up a tray near the entrance to the cemetery, the proceeds will be provided. The main thing here is not to miscalculate with flowers: carnations and artificial flowers are used (which, by the way, do not deteriorate). You should not stand in front of large hypermarkets, counting on high traffic - recently, federal networks before the holidays themselves sell flowers at very low prices (in fact, at purchase prices).

Do I need a permit to sell flowers?

The most common question for beginner florists is what trade permits are needed? According to the law, only a person or organization registered with the tax office can trade flowers. The only exceptions are cases when flowers are sold from a personal subsidiary farm, that is, grown personally by the seller of flowers. But, as you understand, this option is not suitable for us. In this case, the question arises - is it even worth registering an IP for the sake of one day? Let the opening of an individual entrepreneur cost only 800 rubles. state fees, but no one needs extra running around with papers. Despite the fact that later you will have to go and close the business (otherwise you will receive pension contributions for the year for 20 thousand rubles). What do we risk if we just take and stand with flowers near the metro or the market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is it a lot? I think a little, and there are real examples of how people managed to trade, pay a fine and still stay in the black. By the way, here is one example:

In no case do I urge you to conduct illegal business, on the contrary, I am for honest business. But you must admit, for the sake of one day, you can take a chance. And there, if you go - be sure to register. Some forums offer to try flower delivery to offices on March 8 - also an option, so you definitely won't be caught.

Pitfalls of the flower business

1. The right choice of colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less frequently. Roses and chrysanthemums are best for Valentine's Day, carnations and tulips for Easter, tulips for May 9, tulips, mimosa, roses for March 8 (a little worse because of the high price).
2. Flower storage. Roses, tulips, mimosa, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, don't buy flowers ahead of time if you don't have storage space. You can just throw money away. Most street vendors buy flowers on the morning of the sale so they can sell the flowers while they are fresh.

Step by step opening plan

To implement your idea for the sale of flower products on holidays, you need to consider the following aspects of the case:

• what flowers are usually given on this holiday, seasonal or year-round species;
• place and methods of selling flower products;
• purchases of flowers, the formation and design of bouquets;
• purchase of accessories for bouquets.

How much can you earn

On the pre-holiday and festive sale of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day of the Dead are also quite profitable for flower business.

Which equipment to choose

The equipment of the point of sale depends on how you will sell flower products. For a stationary time point, you will need a tray or a small pavilion (rather a shelter from rain and wind) and bulky vases for flower products. If you sell directly from the car, you only need containers for transporting and storing flowers.

Which OKVED to indicate when registering a business

If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sales of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail sales through teleshopping and computer networks(electronic commerce, including the Internet). And for the sale of flower products with delivery to offices and homes, you need code 64.12, which is responsible for the courier delivery of goods.

What documents are needed to open a business

To open a point of sale of flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming the payment of state duty, a scanned copy of the TIN certificate.

Which taxation system to choose for business registration

Most suitable option collection of taxes is a simplified taxation system (simplification).

Sales technology of flower products

An important factor is the place where flowers are sold. It is best that this is a place where there is a large flow of both pedestrians and vehicles. These can be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It is not bad to offer products to offices before the holidays, offering a reasonable discount for a certain number of bouquets. original design, which does not overshadow the flowers, but emphasizes the style of the bouquet, at times raises the demand and price of flower products. When selling mobile, for example, in traffic jams, focus on an adequate price and the accuracy of the design of the bouquet. The frills and clumsy packaging scare off a potential customer. Examples of bouquet design posted on the Internet will make it easier to choose products for large orders for offices or events. Business on flower products with a competent approach will bring you profit, and customers - joy. Selling flowers - interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.