Business idea: renting costumes for holidays and themed events. Advantages of this business and the main target audience

Investments: from 240 000 rubles

Payback: from 12 months

No one children's holiday, and even an adult cannot do without bright and colorful carnival costumes. Buying a suitable outfit for a one-time event is impractical. First, it's expensive. Secondly, after use, the suit is unlikely to be needed again. Therefore, many people prefer to rent clothes from companies that are very popular today.

business concept

The times when carnival costumes were used only for New Year's performances or children's matinees, have long since passed. Today, outfits are rented by young people and even enterprises that organize various thematic corporate parties or just fun events for their employees.

Costumes are purchased not only in winter, but also in summer - for photo shoots, beach parties or other holidays that require appropriate preparation. Therefore, business in this area will bring excellent income, and its profitability will be about 30-40%.

What is required for implementation?

To open a business you will need:

• to make a plan;
• register a company;
• rent a room;
• buy costumes;
• advertise the business.

Step by step start instructions

1. Registration. Before opening a rental, you will need to register own business in the tax authorities, having received the status of an individual entrepreneur or LLC. The first option for small firm would be preferable. Making an IP will cost less in terms of cost, and in the future it will be possible to save on deductions by working on a simplified taxation system. If in the future you intend to develop activities by increasing the scale of the business, immediately register an LLC.
2. room. As for the office, you can do without it by organizing a warehouse for suits in the apartment. However, this is not very convenient and presentable. Moreover, the office does not require a large area, 20 m² will be enough. The main thing is that it should be in a busy place, well visible, equipped with convenient parking lots and entrances. Additional advantage- the possibility of placing a catchy sign or other large-format advertising.
3. rolling material. The income of the enterprise will depend on the range of costumes offered for rent. Nai in great demand plush costumes, Disney characters, superheroes, life-size puppets, cartoon or fairy tale characters are used. These are the options that you need to purchase the very first. As for suppliers, Chinese manufacturers, despite cheap products, are far from the best option. These suits will not last long and at the most inopportune moment can let you down. When purchasing goods for your store, buy different sizes: for women - from 42 to 52; men's - from 46 to 56; children - for the age of 2-9 years. If we take into account the average wholesale prices for products, then total costs the purchase of costumes will cost about 100,000–120,000 rubles. You will also need to purchase accessories: masks, bags, jewelry, etc. - in the amount of approximately 20,000 rubles.
4. Staff. The staff must be formed depending on the scale of the business. For a small store you will need: sellers (2 people) to work on a shift schedule; cleaning woman; administrator; courier. It is advisable to hire an employee who will deal with the maintenance of products - washing, bringing them into proper shape after the next client. Accounting can be done by the head of the company independently.
5. Advertising and customer search. Advertising is a prerequisite for starting any business. The number of clients and the level of income will depend on the quality of the events carried out. First of all, you need to decide on the target audience and start from this moment choosing a way to present the company. The best option for the younger generation is definitely the internet. Your own website is just what you need. For older people, you can use ads in the media mass media: newspapers, magazines, radio, television.

Financial calculations

Start-up capital

It will take approximately 240,000 rubles to open a carnival costume rental store. This will include expenses for:

• paperwork - 20,000 rubles;
• rent of premises - 30,000 rubles;
• purchase of rolling material - 140,000 rubles;
• advertising - 50,000 rubles.

Monthly expenses

Additional monthly costs will include:

• rent - 30,000 rubles;
• transport - 10,000 rubles;
• taxes - 10,000 rubles;
• staff salary - 100,000 rubles.

How much can you earn?

Decisive factors that will affect the profit margin and the payback period of invested funds: product range, advertising, consumer demand.

To earn 20,000 net profit, you will need to rent at least 200 outfits per month at an average cost of renting about 800 rubles per day. That is why it is so important to purchase high-quality suits. Cheap Chinese outfits can be rented for a maximum of 300 rubles per suit.

Often, distributors expand the scope of their activities and additionally offer the services of animators, hosts of holidays, decorations of halls and premises for celebrations.

Payback periods

It will be possible to recoup the invested investments in about 12-18 months. However, if you open an enterprise in the New Year period, you can reduce the payback period by several times.

Business risks and cons

The main risk that this business may be associated with is possible losses for the enterprise if customers turn out to be unscrupulous and spoil the carnival outfit. In this case, you need to make correct form contracts, where to provide for all possible options events, prepayment (as a rule, most of these firms take a 100% prepayment from customers, part of which is returned after the outfit is returned), return periods (usually from 1 to 3 days), compensation for violation of contractual rental conditions. This is additional insurance against unscrupulous customers.

Conclusion

Thus, if you approach the implementation of the carnival costume rental business idea with all responsibility, you will be able to quickly bring the company to high level payback, expand the list of services, ensure the receipt of a stable income.

Everyone wants holidays and more often, regardless of where a person lives - in a metropolis, a provincial town, a small town or village. It has become a tradition to hold costumed performances not only on New Year. Russians are actively having fun on Halloween night and Christmas week, on Maslenitsa and at graduation balls, at corporate, thematic and professional parties.

Naturally, you want to look unusual, elegant, stunning, carnival is so carnival! But giving half of the monthly salary for tailoring or buying a suit “for the evening” is somehow stupid, especially since in next year need a different outfit. Of course, you can get confused and try to sell through the "hand-to-hand" system, but it's troublesome and the result is not guaranteed. Thrift stores no (although than not an idea for a business in service industry). Very often, the business of renting evening dresses and suits develops in large million-plus cities, regional centers, and in small ones it quickly withers, comes to naught. The wages of the majority of the population in the province do not require large expenditures on expensive outfits more than once a year, or even three years. There can be many reasons for this state of affairs, but in this article we will not consider them, but let's just talk about a successful example: as in a city with a population of 210 thousand people (the city consists mostly of residential areas, with its infrastructure of kindergartens, schools, studios children's creativity, ateliers, hairdressers), quite profitable and stable for more than 8 years there has been a small business for the rental of fancy dresses, evening dresses and life-size puppets.

Organization of a rental point, where to start

Having come to the idea of ​​the need to start a business, having discussed and weighed many best ideas at that time, we decided that when we rented, we would not move in breadth, but in depth, it would hardly be possible to cover everything, there was only 300 thousand money for two, so we need to do a lot ourselves, relying on ingenuity and perseverance. It is better to start in early autumn in order to have time to form an assortment for the New Year holidays, try to recoup the costs and get the first profit from this particular event. Suits can now be purchased from manufacturers in the catalog, there are good discounts for regular customers and wholesalers.

The initial purchase will require at least 200 thousand rubles. For a start-up, get costumes of the Snow Maiden and Santa Claus that are not too cheap, the materials from which the costumes are made should be well washed or dry-cleaned. Definitely need a batch of children's New Year's costumes different sizes(bunnies, bears, snowflakes, sweets, etc.).

An important step is renting a room. In a small town, you should not rent a large pavilion in a shopping center - the rent is too high, and you will have to spend money on advertising. Therefore, it is more expedient to rent an area there for the “order table”, respectively, arrange and arrange reception and issue. We used to order catalogs, but after our website appeared, we put a laptop to the receptionist, the whole base is there, from visual agitation - business cards and booklets, pillars.

Features of developing a rental business in a small town

By the way, the crisis at the end of 2008 did not hinder us, but turned out to be very handy, on New Year's holidays the hangers were empty, advertising on local television cost a penny. Even those who had never used rental services before preferred to save money, and we received additional profit.

We believe that our business is more about creativity than trading. We know all local photographers at least “in person”, for them it is a popular service to rent costumes for themed photo shoots. We are friends with the local youth theater, animators and toastmasters are our regular customers. We tried to sell related products - wigs and masks, body paints and makeup, it works out well. At the homeworker (ideas for women's business ) we sell beautiful accessories made of fabric flowers - brooches, wreaths, etc.

Another point was opened in a large stock clothing store, a room was equipped under a wide staircase, a sewing machine and an overlocker were installed, where, in addition to orders, we carry out minor clothing repairs - jeans, trousers, rearrange buttons - an average operation of 230 rubles, taking into account good cross-country ability this point alone pays for the rent of all our premises. The construction of three large shopping centers in the city, the appearance of children's animators "provoked" the purchase of the first few life-size puppets.

Our main warehouse and sewing shop (37 sq.m) are located in the basement of the office center, the advantages are relatively inexpensive rent and there is a dry cleaner nearby. On a permanent basis, we have 2 people working - an order taker and a seamstress, from time to time we use the services of freelance seamstresses and an accountant, now we can afford to take suits to dry cleaning and laundry (we have a contract for hand washing).

Formation of an assortment of costumes

The most difficult thing was to form the range of rental evening dresses. At first it seemed that the transience of fashion made this type of service unprofitable, but the off-season in business made me think about how to close the gaps. There was an idea to add evening dresses and along the way to do small clothing repair . At first, they did not hesitate to buy dresses from private individuals at a big discount, they took some of the illiquid assets from sellers in the clothing market, altered them beyond recognition and put them into use. Models of evening dresses for hire are better to purchase running sizes for standard figures. We did not regret at all that we invested and expanded the range elegant dresses, they are in demand all year round, including in summer, when suit rentals are practically “off season”. Graduation balls, weddings - you can’t do without an evening dress, the most modest purchase will cost about five thousand, and on the next holiday you want to wear something new, which is why renting dresses is a very popular service.

Some numbers

A day of carnival costume rental costs an average of 25-30% of its price, very expensive costumes - 50%. If a dress or suit is taken for more than a day, there is a system of discounts. Pre-registration for rent is very effective, especially in the "hot" seasons. On average, the service life of one suit is 3 years, so you should not take too cheap ones for the purpose of rental, they are quickly lost marketable condition. From experience - they pay for themselves in one season - children's New Year's outfits. The average cost of a children's suit is 1000-1300 rubles. Matinees in the gardens different days throughout the New Year's Eve week, after January 1, there are a lot of city and "industrial" carnival events for children. Spend preliminary work in the gardens, find out New Year's script events, this will allow you to find out how many snowflakes, bunnies or musketeers, princesses, pirates will be this year and adjust your assortment accordingly. Buy high-quality and non-allergenic detergents and cleaning products - about 3 thousand rubles a month.

Be sure to compose standard contract rent, provide for sanctions for delay and damage to the outfit, so you minimize possible losses . Part of the profit you will have to constantly invest in the expansion and renewal of the range. Be sure to make your own website (about 15-20 thousand rubles) - this is your essential tool business. We spend about 2,000 rubles a month on advertising products, more at the time of promotions, in other months we do without expenses. About 100 thousand were spent on the purchase of sewing equipment. The rent of the premises(s), as well as the replenishment of the assortment, the salaries of employees, is always the most basic and constant source of expenses, approach this issue most seriously. About 30,000 rubles per month for permanent and contract staff salaries. But in general, according to my calculations, if I had to start a business now, 500 thousand rubles at the start would be enough. Try and you will succeed.

In the proposed video, an example of haute couture rental 🙂

Coming very soon New Year's Eve. In this hectic and extremely exciting period, finances are launched into an unrestrained cycle. It is necessary to foresee everything at once: an artsy festive menu, the purchase of gifts for loved ones and, of course, a brilliant image. Here - then we are waiting for additional troubles! After all, if everything is more or less familiar with the purchase of store supplies and presents, the search for a suitable outfit is delayed and complicated. Of course, you can make a chic costume with your own hands, but it will take a lot of time.

In such a situation, the best option is to contact a special service Christmas costume rental . In addition to being a great opportunity to save time and money, renting suits also guarantees a wide range: the client does not have to buy boring disposable new clothes, as he can easily choose any spectacular outfit for the agreed period. You can also offer .

Obviously, from the point of view of consumers, such a system is very convenient. At the same time, it brings a lot of benefits to the entrepreneur. So why not bring such a promising project to life?

Costume rental for the holidays, what you need to know?

So, you set out to build your own business based on the temporary provision of holiday outfits. Like any other profitable business, carnival wardrobe rental requires some financial investment. Of course, it is pointless to count on an instant payback of all costs: investments will bear fruit only after certain time. Therefore, immediately stock up on patience and do not worry about trifles!

Building this kind of business includes four main areas:

• Acquisition of a sufficient number of costumes;
• Finding suitable premises;
• Depositing start-up capital;
• Thinking over and launching an advertising campaign.

The greatest difficulties entail organizational issues, in particular, finding a decent room. But even with costumes, everything is not so simple: where to get them from? How to attract the attention of visitors to them? What are fashion trends and popular preferences? It is worth noting that customers, in turn, are no less puzzled, because with all their desire, they do not always have valuable information about the location of rental organizations. That's why it's so important to take care of quality advertising!

To begin with, let's figure out how to get ownership of an extensive base of carnival outfits. There are three options here:

1. Wholesale purchase of finished products. Of course, this is the most easy way resolve difficulties. True, this method also has a downside: there can be no question of any uniqueness of the costume. The wardrobe turns out to be standard, besides, the client can easily “cheat” you with a competitor, having seen the same version of the outfit in another agency. The more similar products, the less attractive they are.

1. Ordering festive clothes in the studio. Perhaps this option will be much more economical for you (compared to buying finished products). In addition, contacting the atelier will significantly diversify the assortment - for example, certain wardrobe items will be complemented by bright, extraordinary details. True, a less inspiring situation is not excluded: on the eve of the holidays, due to a sharp influx of orders, the studio may well ask for a higher price for its services.

1. Personal tailoring of masquerade clothes. To create a series unique images, it is enough to hire experienced seamstresses and tailors, as well as a few creative designers. At first, you will probably doubt the effectiveness of such bold decision, because the payment for the work of a whole staff of staff is quite expensive (and this is not counting the rent of a separate room). However, in the foreseeable future, such an idea will certainly bring valuable results, and here's why:

• you will become the owner of a whole line of unique costumes, which are very diverse and have no analogues among competitors' products;
• finished products will be received by you on time or even earlier, which is hardly possible in the case of a “loaded” studio;
• the range of festive outfits can be constantly replenished and altered. Your organization will always meet the requirements latest trends fashion, and the special wishes of customers will not be left without attention;
• original costumes can be rented to other entrepreneurs if desired.

Compiling

A successful business requires careful study of all aspects.

- Premises. The location of the store is given a lot great importance. It is best to try to stay in the city center, or in the district: young people and office workers constantly live here. Quiet, “sleeping” zones can also turn out to be a good place: in this case, local residents will become potential customers. The room must be well lit and spacious - up to fifty square meters. It is also necessary to take care of the installation of special racks, on which it will be convenient to lay out outfits. They can be ordered at furniture showroom or in the workshop.

— Advertising. The choice of advertising source is also based on a specific target audience. So, if you intend to attract the attention of young people, you should actively use the Internet: look at several forums, post ads in various social networks(for greater clarity, you can attach colorful photos) and work on your own website (certainly bright and informative). In addition, do not forget about the advertising opportunities of transport, street billboards and television: with a skillful approach, absolutely everyone will be interested in them.

- Cost of goods. The cost of renting costumes is dictated by the costs of renting the premises and paying employees. However, to begin with, it is worth studying the income level of potential customers, and starting from it. Agree, not every consumer is ready to part with the last money because of a chic outfit. It is good if one part of your products is exclusive and spectacular, and the other is more modest, but at the same time of very good quality.

Do we pay off the rental business?

Do not think that renting carnival outfits is a purely seasonal business. The modern entertainment industry involves the organization of countless themed parties. Even if your suits are “highly specialized”, there will certainly be demand for them.

Of course, the most profitable period traditionally becomes the autumn-winter time. Halloween celebrations, New Year's Eve parties, corporate evenings and, of course, the most important celebration of the year - all these events give rise to an unstoppable flow of excited customers.

However, in spring and summer you are also unlikely to be bored: at this time there are various photo shoots, beach parties, and ordinary holidays where people want brightness and originality.

Conditions for renting New Year's costumes

To systematize the obligations between the organization and the client, a special rental agreement is drawn up. The main aspects displayed by this document are the following points:

- Responsibilities of both parties. They include their names (titles), the specific duration of the contract and the period for which the rental of the outfit is allowed (1 - 3 calendar days). The client must inspect the product, if there are any defects, they should be clearly stated in the contract.

- The price of the service. The document must include the amount of the deposit left by the client in case of default. Of course, the cost of the rented suit is also indicated - the amount of the deposit is usually ½ of it.

- Conditions for receiving goods. This column is filled in during the return of the order. The costume should be carefully inspected for damage, after which a decision is made on the payment of the deposit.

— Data for communication.

Rental of New Year's costumes for kids

Parents of toddlers are one of the most common categories of customers. It is very convenient and profitable to rent children's costumes, because there are a lot of celebrations in a child's life. New Year's Eve, name days, various matinees and children's skits - all this requires creativity, coupled with maximum savings.

The most advantageous places for advertising will be children's institutions and recreation areas - schools and kindergartens, clothing stores, squares and amusement parks.

It should be borne in mind that the assortment of clothes for babies should include a wide range of sizes (and for the same models).

Alexander Kaptsov

Reading time: 8 minutes

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When an idea arises to organize your business, it means that it is time to take on its implementation. Rental of smart and carnival clothes will bring good profit if you organize the business correctly. A novice entrepreneur must understand in advance all the intricacies of the enterprise. Decide how best to organize a clothing rental. Prepare the necessary documents..

Features of the carnival costume and evening dress rental business from scratch

The main feature of the business is its seasonality. The maximum workload of rental workers falls, of course, on New Year's holidays. Back in November, queues of those wishing to celebrate the New Year in an atmosphere of fun and happiness are formed. By the end of December, carnival costumes are no longer available.

• Mandatory attribute of the New Year are the costumes of Santa Claus and the Snow Maiden. Therefore, there should be a lot of them and preferably of different sizes. It is also necessary to include in the assortment costumes of snowflakes, bunnies, bears, snow queen and other entertaining characters. They will definitely be taken apart. Additional profit will be from the sale of body paints, masks, wigs.
• For Halloween costumed outfits of werewolves, vampires, zombies are suitable. For the Day last call the school uniform of the Soviet era with white bows and aprons is relevant. That's practically all the significant holidays, when costumes are rented en masse. Even from time to time, customers can come in looking for outfits for photo shoots, matinees and theme parties.
• To make money all year round , experienced businessmen add evening dresses to the assortment of the store. Not every woman dares to spend money on buying an expensive dress and wearing it once. Most often it then gathers dust in the closet. But the idea to save money and use the rental will appeal to many.

I would like to note one more feature of the carnival costume and evening dress rental business. Most of all, clothing rentals are in demand in megacities and regional centers. AT small towns such enterprises often close.

Advice : If you bring fantasy and fiction to the rescue, then you can do business under any conditions.

How to organize a rental point from scratch: where to start?

The organization of the activities of rental points from scratch includes several stages.

Registration of a business for the rental of elegant and carnival clothes

Starting your business of renting fancy and carnival clothes, the first step is to legalize it.

To do this, the entrepreneur needs to visit the tax office and submit documents for:

1. If cooperation with other companies is envisaged, then the LLC will become the best choice. Especially since legal entities operate under a simplified tax system.
2. If it is not planned to increase the enterprise and attract new employees, then it is enough to issue an IP. In this case, the entrepreneur can work on a patent.

Reference: When registering an individual entrepreneur and filling out the P21001 form, a novice businessman should indicate the OKVED code 71.40.9, which, in addition to household products, provides for the rental of clothing, textiles and shoes.

After visiting the tax office and completing legal documents, you must also contact Pension Fund, order printing and contract forms for working with clients. On this, the process of registering a business can be considered completed.

clothing rental location

When choosing the future location of a clothing rental store, a novice entrepreneur should be aware that in places with high traffic and in shopping malls you can get more customers. It is advisable to open rental offices in the central part of the city, where it is always busy and crowded: in areas of pedestrian zones and shopping arcades, near expensive boutiques, metro stations, near public transport stops, and so on. In sleeping areas, residents of nearby neighborhoods can use the rental service.

Advice: The successful location of the outlet is an important component of successful business development.

Rental of premises for the rental of carnival costumes and evening dresses

For a carnival costume and evening dress rental shop, a room of up to 50 sq.m. will suffice. with front entrance big window. Naturally, on the central streets the rent for such an area will be high. However, the costs will pay off in a few months, provided proper management business.

For the equipment of the store you will need:

• Racks for carnival costumes and accessories.
• Equipped area for trying on clothes with a large mirror.
• Hangers for things.
• Mannequins.
• Exhibition windows.

The room must be equipped engineering communications and fire-fighting equipment in accordance with the requirements Fire Inspectorate and SES.

Necessary equipment for arranging the rental:

1. Several large mirrors (in the hall and fitting room).
2. Comfortable furniture (sofa or armchairs) for customers waiting for their turn or order execution.
3. Racks on which suits and outfits are placed. Usually they are installed along the walls of the room - along its perimeter.
4. Special shoe racks.
5. You can not do without glass showcases with locks. They are filled with accessories.
6. The rental of costumes is always accompanied by their adjustment according to the figure of the customer. So a must buy sewing machine, overlock, iron and ironing board.

Attention . Laundry can be entrusted to an outsourcing company by entering into an appropriate agreement with it. You should choose a company that does not only dry cleaning, but also hand wash(often expensive items cannot be machine washed).

Selection of an assortment of carnival costumes and evening dresses

The assortment is selected mainly based on the seasons. For example, when opening a business in the spring, the main focus is on evening dresses - the time for graduation balls is approaching. Starting work in autumn period, it is necessary to take into account the New Year holidays (without forgetting about Halloween), when, along with evening dresses, there is an incredible demand for carnival clothes.

Expand the line of proposals with children's outfits for performances. Clothing of various animals and heroes of popular fairy tales is in demand throughout the school year.

Note . The collection is filled mainly with popular sizes, designed for standard figures. Popular models should be in several sizes.

Several ways to save money in the process of forming an assortment - where to look for outfits at a bargain price:

• Exploring online catalogs to buy illiquid models from manufacturers. Save up to 60% on these sales.
• Discounts in fashion boutiques or offers from stock stores.
• Individuals seek to get rid of chic outfits that were worn no more than twice, for only half the price. That's why it's important to view private ads.
• On the clothing markets outfits with a minor marriage are sold without any extra charge - at the purchase price. For experienced seamstress It is easy to turn an illiquid thing into a chic evening dress.
• Cooperation with young fashion designers is a partnership on mutually beneficial terms. The businessman buys designer clothes at reasonable prices, providing the author with publicity for his creations.

Attention . Saving on the quality of the fabric is unacceptable. Bad material accelerates the wear of products, contributes to their loss appearance. On average, a suit should last at least three years, a dress - up to two years.

How to promote the business of renting fancy and carnival clothes from scratch?

Conventional media advertising is expensive with low efficiency. However, free advertisements on the Internet will not hurt. In addition, the site plays an important role in the promotion process, which contains photos of the entire model range, information about new products and the opportunity to place an order online.

An effective way is to distribute business cards and flyers to the target audience, including posting ads. It is important to understand where to distribute and glue, as well as who will distribute.

What promotion methods should be used:

1. Keep up to date with costumed city events . It is appropriate to place an ad next to the relevant poster containing the coordinates of the salon that provides costumes for rent. Such advertising method delivering information to the client provides a significant influx of clients.
2. Strong contacts with educational institutions (Universities, schools) also contribute to the promotion of business. If any event is planned (concert, performance, etc.) requiring special costumes, the administration recommends the participants to the company that provides rental services.
3. We should not forget about photographers, organizers of celebrations and numerous entertainment venues. The presence of partnership agreements with professionals in the field of entertainment significantly accelerates the promotion of business.
4. For regular private clients, mini-theatres, photo studios and other organizations are usually offered a system of discounts.

Ready-made business plan for the rental of carnival costumes and evening dresses: calculation of costs and payback periods

Investment investments:

Monthly costs:

Carnival costumes are in great demand before new year holidays. For the New Year, many children and adults dress up as Santa Claus, the Snow Maiden and others. fairytale heroes to create a festive atmosphere and have fun. Rental of carnival costumes seasonal business, but despite this, it brings good profit. We will talk about how to organize such a business in this article.

Where to get costumes?

If you want to open carnival costume rental as a business, you can become their owner in 3 ways:

1. Buy. This is the simplest and most expensive solution to the problem. In addition, when buying such an outfit, you cannot be sure that your competitors will not buy the same model;
2. Tailoring under the order. It will cost less than buying ready-made carnival outfits. The main advantage of this method is the originality of the models. It is advisable to order tailoring long before the holidays, because before the holidays prices in the atelier may rise;
3. Sew on your own. To do this, you will have to hire seamstresses and designers. Renting premises and equipment, as well as staff salaries, is a considerable expense. But it should be remembered that they will pay off in just one season. As a result, you will receive original carnival costumes that can only be rented from your company.

Of course, the choice of how to purchase carnival outfits depends on the preferences of the entrepreneur. Experts recommend constantly investing in the development of the enterprise so that it can satisfy all the wishes of customers. To constantly update the range, you need to hire a talented designer.

Business Features

Many people think that carnival costume rentals are seasonal. But long gone are the days when such outfits were needed only for New Year's children's matinees. In many nightclubs, visitors are offered themed parties, for participation in which it is necessary to completely change the image and, accordingly, choose the appropriate costume. In any case, the most profitable time is the end of autumn and winter, which are filled with various holidays.

It should be noted that the rental of carnival costumes for adults is very popular in the summer, when a large number of photo shoots, beach parties and other events that require original outfits. Therefore, such a business brings excellent profits and it is not necessary to talk about its unprofitability.

Paperwork

Before you open a fancy dress rental, you should officially register your business. To be able to work with big companies under the contract, it is better to open an LLC. This organizational and legal form is perfect for this type of business. If you do not plan to expand, it is enough to register as an individual entrepreneur.

In addition, you should take care of the conditions of relationships with customers. To do this, you must draw up a costume rental agreement, consisting of the following items:

• Service cost. Together with the rent, the client must pay a deposit, which will be a guarantee of return. Usually it corresponds to the cost of the product that is being rented. If the client has not returned the rented item on time, he must pay a fine;
• Responsibilities of both parties. In this section, you should set the deadlines for the return of suits. As a rule, it is 1-3 days. Be sure to indicate in the contract that the outfit must be inspected by a company employee in the presence of the client. If defects are found, the customer shall compensate for the damage caused.

Financial calculations

Typically, the rental price of carnival costumes is 25-30% of their real value. And for the rental of original exclusive outfits, customers pay 50%. If you take a suit for several days, you can get a good discount. In the "hot" season is pre-registration for rent.

It is most profitable to offer children's carnival costumes for rent. They pay for themselves in one season. On average, one such outfit costs 1000-1300 rubles. Adult costumes will cost 1.5-10 thousand rubles. One week before the New Year in all schools and preschool institutions there are children's parties. After the holiday, city and industrial recreational activities for children, so you will not have a lack of customers for at least two weeks.

For a trial batch of outfits, you will have to pay about 300 thousand rubles. To attract customers, you need to constantly update the range. In addition, you should purchase the necessary accessories - handbags, shoes, earrings, tiaras and more. Also, clients want to get makeup, false beards and noses, masks and more. This will take another 100 thousand rubles.

According to experts, the rental of New Year's costumes is considered a quick payback type of business. As mentioned above, for the rental of some dresses, you can request 50% of the cost, so they pay off in just two orders. Additionally, you can offer customers tailoring of carnival costumes according to custom order, maintenance of theme parties, photo shoots, services of hairdressers and make-up artists.

In one season, you can earn from 300 thousand rubles by renting carnival costumes for children and adults. This is one of the most profitable. The most important thing is to constantly develop. Some models go out of fashion or lose their presentation, so the range needs to be constantly updated. Only then will your business flourish.

Advertising

When compiling a business plan for carnival costumes for rent, you should definitely include in it such an expense item as advertising. To get a good profit, you need to attract as many customers as possible. The more people learn about rentals, the faster you will have your own customer base.

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Advertising can be distributed in the media, via the Internet, ads on the streets, Business Cards and posters in public places. An entrepreneur can use any advertising options. The most important thing is that it be effective and not very expensive.

• The most popular are historical and show costumes. In addition, you need to purchase fake weapons, belts, shoes, face painting, wigs and more. Another important point- Carnival masks. This is required element any New Year's Eve party;
• There is a wide range of prices in this business. The rental price should be such that you can not only recoup the costs, but also earn. Pricing largely depends on how much the outfit is in demand, on the degree of wear and tear and on the season. If the outfit is ordered in advance, its cost can be increased;
• Another great option is the rental of skis, skates, snowboards and other equipment. This service can be combined with the rental of carnival outfits. It will bring in a good additional income.

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Costume rental is a great option for those who are interested in