How to open a children's developing club. In order to open a good kids club, you do NOT need

Most modern parents at least once in their lives used the services of a variety of children's development centers.

Surveys have shown that almost all major cities more than half of parents with children aged 8 months to eight years are going to take or are already taking their babies to special developmental classes.

If until quite recently visiting such centers was quite expensive, today such services have become available to most people with an average income. It is for this reason that owning your own developmental children's center is enough profitable business.

Despite the fact that there is fierce competition in this segment, opening such a business is quite a profitable and attractive investment. Money due to the fact that there are more small children every year, and there are not enough good pre-school child care facilities for everyone. If you said to yourself: “I want to open a similar center!”, then you will have to thoroughly prepare.

Video about the opening of a children's development center

What do you need to open?

Before you open a children's development center, you need to conduct a small marketing research, which is best entrusted to a specialized organization.

Marketing research

If you do not want to spend money on professional advice, then the study can be done on your own. You need to find out the number of such organizations in your area or city.

You can interview potential customers, ie. parents in clinics, playgrounds and gardens.It is recommended to ask questions about where it would be more convenient for them to take their babies, as well as what kind of developmental programs they are interested in. The main purpose of the survey is to find out what exactly they are guided by when choosing children's center.

Registration

Recently Released new law"On Education", which allowed individual entrepreneurs to officially conduct educational activities if there are employees with teacher education.Now, to open a children's center, you just need to open an individual entrepreneur and obtain a special license.

To do this, you either need to have a pedagogical education yourself, or hire employees with such qualifications.

In addition, you will need to develop a program according to which your institution will work, and submit it to the education department.

Children's development center from scratch

To organize a developmental center for children, you will need suitable premises. Most start-up entrepreneurs prefer premises with a small area - 50 m2.

Location

The main criteria to be followed when choosing are its location (preferably in the city center or in the center of a large residential area), the minimum need for repairs, as well as the availability of a place where parents can wait for the completion of classes and a bathroom.

The choice of the location of your children's center directly depends on the target audience for which your institution will be designed. And also on convenience and your preferences.

Before you rent a room, you need to assess your own financial capabilities. If your children's center claims to serve wealthy parents, then it must have excellent repairs, highly qualified teachers and a professional administrator. Be prepared that this will cost you dearly.

Remember that a premium class establishment simply has to be located in the central part of the city, so renting a room will be quite expensive.

If you decide to open a children's center with a low cost of services provided, then you can rent a room on the ground floor of some high-rise building in one of the sleeping areas of the city. You should decide in advance in which particular area it is best to open a children's center, while taking into account the distance from your place of residence, the presence of direct competitors and the solvency of the population.

The area of ​​rented premises directly depends on your tasks and goals. As a rule, the area of ​​the training room should be at least 30m2. Good place for kids club are shopping malls and office buildings.

The main requirement for the rented premises is its location on the ground floor so that the kids and their parents do not have to take the elevator or stairs.

When organizing a kids club in a shopping center or office building, you will need several study rooms, as they will most likely have a small area.

In addition to the main premises, a children's early development studio should have a waiting room. Some managers, trying to save money, try to do without such a room. In this case, parents will have to wait for their children on the street and most likely they will stop going to your institution.

Thus, taking into account the training room, the waiting room and the bathroom, the area of ​​the children's center should be at least 50 m2. If you do not have the necessary amount to rent such a room, you can open a children's center consisting of one study room, but this will significantly limit the scope of services provided.

Recruitment

For the correct opening of such an institution, qualified personnel will be required. This applies not only to teachers, but also to administrators.

Statistics show that professional administrator much easier than a teacher who understands and loves children, and who will also be able to captivate with classes and find an approach to each child.

For the position of administrator, who will receive visitors, answer customer calls, schedule all classes and solve other organizational issues, you can take recent graduates or students.

You will need at least two administrators to work in shifts. At the beginning, you can perform the duties of an administrator yourself until you find a suitable candidate. With qualified teachers, the situation is much more complicated.

Professional teachers with experience in preschools or schools will cost significantly more than administrators. In addition, it is worth remembering that having a diploma of higher education, diplomas and certificates does not guarantee that the teacher will be able to find mutual language with the kids and will not discourage them from attending the training center and developing.

Practice shows that graduates of the pedagogical challenge can quickly find a common language with children and ensure more effective development of the child than more experienced teachers.

Interviewing all potential employees is best done in person. Be sure to pay attention to appearance applicants, as well as their communication style, try to evaluate their initiative, dedication to work and innovation.

In some cases, mothers of babies apply for the place of teachers. They do not have a specialized education, but are fond of a variety of developmental methods and attend various seminars and courses, as well as new trends in the field of preschool education. Having an appropriate diploma is, of course, very an important factor, but in some cases it can be neglected.

Furnishings, equipment

You will also need to purchase furniture and a variety of types of equipment depending on the types of services you intend to provide. You will also need furniture for the waiting room so that the parents of the children feel comfortable.

All purchased equipment must be made of environmentally friendly materials so as not to harm the health of children.

Toys and Consumables

To operate a children's development center, you will need a variety of toys, such as constructors, cubes, mosaics, puzzles and pyramids. They should be High Quality so as not to harm the health of children. In addition, you will need a variety of materials, such as notebooks, albums, cards, felt-tip pens, etc.

You can buy such items in bulk, because they quickly become unusable. Look for suppliers on the Internet, ask your friends. This will help you save a lot.

Attracting clients

Children's centers are of different types. You will have to determine on your own what types of services you are going to provide, it will directly depend on which clients you will have to work with.

Profile selection: additional classes or replacement for kindergarten

The most optimal areas in the activities of such centers are the preparation of children for school, as well as the development of useful future life toddler skills such as communication skills and leadership qualities.

If you plan to carry out classes with groups of kids once or twice a week, then a small room is enough. This is convenient for mothers on maternity leave - they are engaged in a useful activity with a child, but it is not expensive.

The developmental center, in which the children will be all day, will require an additional bedroom, kitchen and increased staff. In this case, your studio will be called a private kindergarten, and, therefore, you must arrange it accordingly: with all the necessary certifications, permits and commissions. To start an educational career, this is a troublesome and not entirely acceptable option.

Developmental methods

You will also have to choose which developmental methods you will use in your children's center. It is recommended that you independently master the basics of child development methods in order to choose the most suitable option and have the ability to control the learning process.

The most common methods that ensure the development and creativity of the child are:

• systems of N. A. Zaitsev,
• waldorf method,
• Glen Doman System,
• Montessori method.

With all the abundance pedagogical technologies The best results are obtained by a combination of several methods and individual approach. Great if your employees own and theoretical training in this matter, and able to create something of their own on this basis.

Advertising

Do not forget about advertising. At the initial stage, to attract customers, you can use the distribution of leaflets, posting ads, as well as advertising on the Internet on thematic sites and forums. In addition, free classes contribute to the growth of the client base, as they allow parents to decide whether your center is suitable for them or not.

Nothing will lead to your center more customers than showcasing your abilities and word of mouth. As an option: take part in any social events with your pupils. Or hold an open thematic lesson on the playground.

Business plan

Issue price

So, let's calculate the starting costs. First of all, you will need:

1. to rent a room and carry out repairs there ( from 150 thousand rubles),
2. purchase necessary equipment (about 200 thousand rubles),
3. buy toys and expendable materials (from 80 thousand rubles).
4. For the salary of an administrator, teacher and cleaner, you will have to spend approximately 65 thousand per month,
5. utilities will cost you about 15 thousand rubles.

In total, the first month of your children's center will cost about 510 thousand rubles.

Benefit

The average cost of a subscription for eight visits is about 2,000 rubles, or 250 rubles per visit.

Given that the attendance of an average children's center operating in two shifts is thirty people per month, the average income is 30 * 250 * 30 = 225,000 rubles.

Thus, the full payback of the children's development center comes in about a year.

The nuances of the work of the children's development studio

Is it possible to open a child development center in an apartment?

If you want to save money, you can organize your children's center in own apartment. The only downside to this approach is that if you work with children at home, you won't be able to take on many clients due to the small amount of available space.

The other side of the coin: the SES authorities may refuse to issue you a permit. Then either deal with the children "underground", or bring everything in line with the instructions of the inspectors.

Age categories of children

As a rule, children in developmental centers can be divided into three main categories:

• Toddlers who are not yet in kindergarten can visit your center in the morning.
• Older children will come to you after 18:00, since that is the time they are taken from preschools.
• Primary school students - for them you can offer extra classes in a foreign language, art lessons.

Opening by franchise

A good option to create own business is the opening of a franchise children's center. Thus, at the initial stage, you will not have problems with customers, because thanks to a well-known brand, visitors will trust you. In addition, you will definitely be helped with teaching materials and developing equipment.

However, for such "courtesy" you will have to pay tribute regularly. This is about 15-20%. Consider all aspects of such a job well before agreeing to it.

A child development center can be a profitable business for its owner. But a person who does not understand anything in the upbringing of children should not be led by him. This is a very complex industry. Opening such a center must necessarily be at least a little enthusiastic about their work.

In opposition to parents - adherents of free education and supporters of early child development For many years, the latter have been confidently winning. More and more parents are thinking about developing activities for their child almost from the cradle, and the opening of a children's center can become profitable business idea. What is needed to implement such a project? Let's try to compose step by step plan how to open a children's development center.

Step 1. Formulate the concept

Before drawing up a business plan, it is necessary to decide on the format of the future center. Universal children's groups with a different age composition, where parents can “throw” a child for several hours while doing business - the service is in demand, but such a “kindergarten for an hour” has nothing to do with developmental education. Clients - parents need to understand who they trust their children and what they pay money for, so carefully consider the concept of work:

• age of accepted children;
• the principle of group formation (age limits, other criteria);
• the main focus of development (comprehensive, creative, intellectual, physical, emphasis on foreign language etc.);
• applied programs and methods;
• short-term or long-term stay of children in the center;
• Availability individual lessons, psychological and correctional work with children.

This is the so-called "pedagogical" part of the project, which will make your center attractive and serious in the eyes of potential customers.

Who exactly these potential customers will largely determine your next steps. If you are counting on children from wealthy families, be prepared for the costs: from renting expensive premises to hiring the best teachers. If your category is “economy class”, you can get by with little financial blood by choosing a small room in a residential area and limiting yourself to a minimum of services and hired personnel.

Step 2. Registering a business

To open a children's center, you must register as an entrepreneur. This is where the Education Act comes into play. Private individuals can engage in children's leisure, tutoring, preparation for school and other services without licensing only in the form of individual pedagogical activity.

Without a license, you will be able to personally conduct classes, take administrators and technical staff to the center, but you cannot hire teaching staff to work with children, being in this status. Guest lecturers must also be individual entrepreneurs, otherwise you will have to obtain a license for an individual entrepreneur or immediately register entity, be licensed and become a full-fledged educational organization.

To open a business by a person who has not “cooked” for many years in educational system, the first option is preferable: it is simpler and cheaper. The official name of the center, appearing in all documents, will sound like your full name with the prefix IP, and in everyday life and promotional materials you can call your company whatever you like: a developing center, a club, a baby school, etc.

1. Apply for an individual entrepreneur or by submitting documents to the tax office at the place of residence.
2. When filling out the application, indicate the correct activities for, for example, 85.32 (childcare), 93.05 - personal services, 92.51 - club activities.
3. Select optimal mode taxation. Most likely it will be a “simplification”: it is not difficult to keep accounts and submit reports on your own.
4. Open a bank account.

Step 3. Getting a license

If you want to hire teachers or decide to open an LLC, get ready to apply for a license right away. You will need documents:

• contract for premises for a children's center (rent or property);
• the conclusion of the SES and fire service to the premises;
• certificate of state registration of the company;
• charter of LLC;
• educational program;
• scroll teaching materials and teaching aids in stock;
• information about teaching staff.

The specified package of documents must be submitted to the education committee and wait for the approval of the license. This is not a quick or easy matter, and it is more expedient to start it when the business is already on its feet. At the initial stage, it is still prudent not to get involved in this complex process and for the time being to work as an individual entrepreneur - to open a children's entertainment center that does not require involvement professional educators. If you did, you can safely skip step 3.

Step 4. Decorate the room

To accommodate a children's center, the premises must meet certain requirements:

1. Separate non-residential premises.
2. Not a basement, semi-basement or basement.
3. Ceiling height from 3 m.
4. It is desirable to have a fire exit.
5. A fire alarm system has been installed.

When making repairs, you must be guided by the rules regulated by SanPiN 2.4.1.2440-10:

• in the room there should be a place for undressing, a playroom used also for classes, a bathroom;
• walls – painted or covered moisture resistant wallpaper;
• ceilings - whitewashing or water-based coating is recommended;
• floors - smooth, without defects, not slippery;
• electrical sockets and switches at a height inaccessible to the child (from 1.8 m).

Having prepared the room properly, purchase necessary furniture, toys, equipment for sports games, materials for classes. After which the entertainment center without educational services ready to receive children.

An educational organization is obliged to coordinate the use of the renovated premises with Rospotrebnadzor, and only after receiving a permit for operation, invite pupils to their place. Needless to say, all equipment and toys must be safe and certified.

Where can I find a place for a kids club? The easiest way to solve the problem is small town- you can safely take any suitable room on a passable street or an area of ​​50 sq. m in a shopping center. In major cities, consider competitive environment(the location of similar establishments is undesirable nearby), as well as your target audience. An elite children's club cannot be located in a working quarter, and it is more convenient for grandmothers and mothers living in a residential area to take the kids to classes within walking distance.

Having decided on the place, do not forget to think over the interior in accordance with the concept of your school.

Step 5. We select personnel

Even if your center is not yet fully staffed with children, you are unlikely to have enough time to keep order and deal with household issues. You will need 1-2 administrators (consider the load from the operating mode) and a cleaner. In practice, in small children's clubs, the administrator is also responsible for cleanliness.

The issue with the teaching staff will be decided depending on the format and level of your institution: what services do you offer, how many groups you have recruited, etc. Perhaps you will limit yourself to a couple of educators, but a full-fledged developmental center is unthinkable without English teachers, dance and painting teachers, and a child psychologist. The staff can be replenished gradually, as new services are introduced and groups are completed.

The selection of teaching staff is entirely your responsibility: do not hesitate to ask applicants for recommendations, check education documents, be interested in work experience. Not every person with a pedagogical education is able to get along with young children: be sure to control the work of teachers, attend classes, get feedback from parents.

If you are positioning yourself as an institution with a developing function, your classes should give results. Each teacher should develop criteria for evaluating children's progress that will be clear to parents - many of them are actively interested in what the child is doing at the center, and whether there is any sense in this. In a club of a predominantly entertaining nature, there are no strict requirements; it is important for parents that their child is well looked after.

But the main thing is that the kids should be happy to go to your center and become regular customers. If the child is not interested, after a few lessons, the mother will take it away from you and, with a high degree of probability, will give it to your competitor. Each teacher, with his personal qualities and attitude, should support in children the desire to attend the club.

Step 6. We are looking for clients

If you manage to please your little clients and their parents, they will serve you well by passing on the contacts of the center in their surroundings. But it won't happen right away. The first visitors must first be found and interested. Start with free and low-cost promotional activities:

• while you make repairs, do not forget to post an announcement about the imminent opening;
• arrange an eye-catching opening of the center (balloons, music, etc.);
• make a bright sign and navigation;
• take advantage of opportunities social networks and Internet communication: invite clients through "mom" forums, create your own groups;
• distribute business cards to the nearest office and shopping malls;
• walk through the playgrounds with leaflets;
• arrange with the nearest housing offices to place ads on their information boards;
• do not be lazy to make a website.

How much does it cost to open a child development center

And now in numbers. How much money is needed to open a children's club, and how soon will it pay off? Let's consider the simplest option. Count on an initial investment of at least 600 thousand rubles. This includes:

• organizational expenses (registration, bank account) - from 2000 rubles;
• arrangement of the premises - from 250,000 rubles;
• purchase of equipment, toys, materials - from 200,000 rubles;
• furniture - from 100,000 rubles.

The indicated amounts are approximate and are given on the example of a children's club operating in a residential area of ​​one of the regional centers. A room with an area of ​​about 80 sq.m. located on the 1st floor of a residential building, designed for 2 game rooms. The fixed costs of the children's center consist of rent (this is the most significant part of the monthly costs), wages, utility and other payments, and advertising.

How does the children's center earn?

1. Approximately 50 kids are engaged in the club on a permanent basis - their parents buy monthly subscriptions for 8 classes. Some children go periodically (400 rubles at a time). The proceeds from these activities fully cover basic expenses IP.
2. Accepted at the center child psychologist, speech therapist (by appointment).
3. The club sells children's books, toys, art supplies, holiday accessories.
4. 2 times a week there are creative workshops for adults and children.
5. On request, children's events (birthdays, Christmas trees) are organized.
6. AT evening time one of the rooms is subleased to a private psychologist.

With competent organization the project is able to pay for itself within a year, but this is rather an optimistic scenario, since in reality everything does not work out right away. The average payback period for a children's center is 24–30 months.

How to open a kids club: business description + registration features + room requirements + equipment + economic indicators+ 5 risks.

Capital investments: 420,000 rubles
Payback period: 4-5 months
Profitability 23%

AT modern time Many parents pay a lot of attention to the development and preschool education of their children.

Some of them have long ago given up attending public kindergartens and have opted for early childhood development centers and children's clubs.

Previously, not everyone could use their services, but due to the fact that the number of such establishments began to constantly increase, they became more accessible and even more in demand.

For this reason, for many entrepreneurs is topical issue About, how to open a kids club And what you need to do.

Consider the main nuances associated with starting such a business, and they are.

The relevance of opening a children's club

To begin with, let's figure out how the kids club differs from kindergartens and other private development institutions, and also analyze the need for it.

The most popular option among parents is the state kindergarten, where children are under constant supervision.

They play, eat and sleep there.

Most of the time the groups are overcrowded. educational material worse absorbed.

When registering, you must specify the correct OKVED code.

In our case, this could be:

• 85.11 Preschool education
• 85.12 Primary general education
• 85.41 Additional education for children and adults.

As OKVED codes change periodically, they must be selected at the time of business registration.

If in doubt, it is better to consult with experts.

With regard to licensing activities, the situation is as follows:

• When opening educational institution, after which the issuance of a certificate or certificate is provided, it is necessary to obtain a license.
• If the name of the enterprise contains the words “training” or “educational”, a license is also required.

Thus, if there is a desire to open a children's club, then you do not need to obtain a license.

But then the accepted educators must be listed with him as an administrator or nanny.

Otherwise, you will need to contact the education committee for permission.

To obtain a license, you must submit the following documents:

• statement;
• certificate of registration of a legal entity (in our case, an LLC is suitable);
• company charter;
• a document confirming the ownership or lease of the premises;
• fire service and SES permits;
• information about educational and training programs;
• Information about teaching staff club.

As for the choice of taxation system, we recommend using the simplified one - the simplified taxation system.

Among the main advantages of the USN are:

• ease of maintenance accounting and reporting.

Search for premises and its arrangement

When deciding to open a children's club, the choice of premises and its design is important.

For these purposes, many use private apartments, which is a gross violation.

So, when looking for a room, you need to pay attention to the following points:

• convenient location, while it does not have to be in the city center.

  Parents are primarily looking for children's clubs close to home, so sleeping areas “free” from such a business are also suitable;

  the building itself should not be residential.

  For these purposes, stand-alone buildings or a converted ground floor with good sound insulation and a separate entrance are suitable;

• to accommodate and work with several groups of children, an area of ​​​​at least 70 square meters will be required. m.;
• ceiling height of at least 3 meters;
• for safety reasons, sockets and switches must be placed at a height of 1.8 m.

As for the arrangement of the premises for a children's club, it should include:

• rooms for learning and games;
• reception;
• locker room
• bathroom;
• staff room.

As for the design, then, of course, you need to do quality repair- if necessary, change windows, glue wallpaper or paint walls, install new plumbing in the bathroom.

Kids club equipment

To equip the premises, it is necessary to purchase the following equipment:

Equipment	Cost, rub.
Total:	RUB 243,000
Training area
tables	30 000
Chairs	12 000
Puffs	6 000
Shelving	10 000
A laptop	15 000
Screen and projector	40 000
Educational material and literature	20 000
Carpets	5 000
Decor	3 000
Reception and dressing room
Waiting sofa	12 000
Rack	9 000
Hangers	5 000
Administrator's office
Table and chairs	15 000
Rack	3 000
A laptop	15 000
Staff room
Tables and chairs	15 000
Leisure sofa	7 000
Electric kettle	3 000
bathroom
Plumbing installation	18 000

If the kids club will have sports and dance classes, you will need basic sports equipment.

This is an additional 35-45 thousand rubles.

Recruitment of teaching staff

Even with the most expensive equipment and the most stylish refurbishment, the effort you put into opening your own kids club won't pay off without skilled staff.

First of all, for this you need to hire teachers.

Depending on the chosen courses and classes, you need to select teachers.

These should be people with a pedagogical or psychological education.

It is better to entrust the work of hiring staff before opening a children's club to specialists from HR companies.

In addition to teachers, nannies, a manager, an accountant and a cleaner may be needed.

As for wages, often in children's clubs teachers receive piecework - for example, it can be 0.5 of the cost of classes.

Therefore, they are interested in involving parents and their children.

But at first, you can pay the usual salary for many, since you can immediately calculate the expense item for the payroll.

An approximate staff of a children's club would look like this:

The duties of a manager can be taken over by the business owner himself, this will significantly save money on paying salaries to staff, and help to better control the process.

Customer acquisition

Not a single business can do without advertising, because there is no other way to find customers.

In our case, the more children attend the kids club, the faster the investment will pay off.

The following marketing tools are suitable for promotion:

If even schoolchildren can cope with the second, then the first will have to turn to specialists.

This should not be neglected, because the site will be the face of your institution.

There it is necessary to place contact information, a list of courses, and also give the opportunity to sign up for trial classes online.

Placement of a bright sign and registration of an entrance

Already during the preparation for the opening, this will allow others to notice that a children's club has appeared in their area.

Distribution of leaflets

This can be done near playgrounds and kindergartens, in.

Another option that can be used is a festive opening with a giveaway.

As an example, you can play educational toys or even a few free activities.

How much does it cost to open a kids club?

As for capital investments for starting a business, they include the following expenses:

Item of expenses	Amount, rub.
Total:	420 000 rub.
Business registration	10 000
Indoor repair	50 000
Purchase of equipment	243 000
Internet connection and security installation	12 000
Site creation	20 000
Advertising campaign	40 000
HR company services	30 000
Additional expenses	15 000

In addition to the fact that you need expenses to open a kids club, you also need regular expenses:

Forecast of income and calculation of the payback period of the business

“If a person succeeds, it is not because of anyone, but in spite of everyone.”
Edgar Howe

In the question of how to open a children's club, you need to think about the profitability and payback of the business.

And for this, first of all, work is carried out on the following indicators:

• work schedule: 12.00-18.00.
• duration of classes - 1 hour
• the cost of one hour of classes is 250-300 rubles.
• number of rooms - 2
• number of people in groups 9 people
• predicted occupancy - 70% (5-6 people).

Thus, it is possible to receive 15,000 rubles per day, and 450,000 rubles per month.

Please note that these are average figures, perhaps in the first weeks of work after the opening of the children's club there will be "windows", and the number of children will be only 50-60% of the occupancy of the groups.

The video shows an example of arranging a children's club:

Risks that may arise when starting a business

Finally, I would like to talk about the risks and problems that may arise for those who want to open their own kids club:

The wrong place

To avoid this, you need to contact a realtor who can determine the patency of the place, which will further help in the attendance of the children's club, and, consequently, the profitability of the business.

Lack of personnel

Even at the stage of repair and decoration of the premises, it is necessary to contact specialists who can recruit staff.

This will be clear immediately from the low attendance and low occupancy of groups.

In this case, you need to hire a trusted PR agent or contact an advertising company that can correctly apply marketing tools.

Changes in legislation

It is possible that soon all such establishments, even without identifying words and phrases in the name, will be included in the list of licensed activities,

Accidents with children

No one is immune from the fact that in the lesson someone may become ill, or someone will fall during the games.

Therefore, it is necessary to constantly instruct all personnel in first aid.

And it is also worth ensuring the safest possible conditions of stay for young visitors.

Thus, in the question how to open a kids club, most important points are the selection of competent personnel, from the work with which parents will see the result, and an effective advertising campaign.

Only in this case, children will be brought to you, which will allow you to receive income from the business.

We also recommend developing your own training programs and sending teachers to advanced training courses so that they are always up to date current trends which is especially relevant now, because something new is constantly appearing.

And by the way, many advanced mothers follow this, and will be happy if their children are trained in the club using new methods.

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In this article we will talk about how to open a children's development center, what you need to open it and you can download it for free finished example business plan.

A development center for children or an ungraded kindergarten is quite promising business in modern world. There are more and more children, the birth rate is growing, the population is increasing. You can often hear from young mothers and fathers that it is very difficult to arrange your baby well. There are too many applicants, and there are not enough places in such children's institutions. Of all the children who need kindergartens, only about 60% have the opportunity to get there. But kindergarten is not only help for parents, but also communication for the child.

What is the difference between a child development center and a kindergarten?

Behind last years along with municipal kindergartens, a huge number of various children's developing clubs and centers, as well as private kindergartens, appeared. All of them are engaged in providing approximately the same services with a difference only in the level of teaching, the professionalism of teachers, the methodology for teaching kids, and most importantly, the approach to the business itself. Specialists of such children's development centers try to help parents make their kids successful, educated, diversified and happy.

To visualize the differences, you can see the development programs, for example, the children's development center "Constellation". In some of their programs, mother is always involved. These techniques themselves are aimed at different goals: adaptation to kindergarten, individual development etc. You won't find this in nurseries.

Business plan

Since the differences are only in the methods of working with kids, then it will suit you to open this business. If it is not enough for you, then you can download more.

The main thing to remember is that your employees were professionals in their field, and not ordinary educators.

How to open a children's development center

How to open and what needs to be done to open a children's development center? If you love children, competently approach the matter, then it will not be difficult at all.

Factors to Consider Before Opening

If you seriously decide to start, then you need to do the following.

1. Register an enterprise, firm, go through the entire standard procedure for legal activity. Now it is not difficult to do this, all the information can be found on the Internet, in the legislation.
2. Primary investments for a children's development center will be needed from 500 thousand rubles. and more. Here you can take your own funds or attract an investor by drawing up a mandatory contract.
3. The choice of premises - the more the better: from 100 sq. m.
4. Find good qualified staff to work with children.
5. Have or acquire knowledge in psychology, pedagogy. This is necessary for checking and selecting personnel, resolving conflicts.
6. Bank account - follow a simple procedure for opening.

If you decide to use the words "educational", "training" in the name of the enterprise, but you must definitely obtain a special license. For a children's developmental development center, this is not necessary. For one teacher with a completed pedagogical education, an individual entrepreneur will be required, then it is possible without a license. In this case, the staff is registered in positions with the duties of a nanny.

Choose a simplified taxation system to keep minimal bookkeeping without involving expensive specialists.

Room selection

The premises must include:

• reception;
• office for staff;
• playroom and study room;
• bedroom
• bathroom with toilet.

Fire safety requires that the premises of the children's development center must be an independent compartment, have 1-2 exits, and a fire alarm.

The success of the children's development center largely depends on the teachers. Children will talk about them to their parents, and they will tell their friends and relatives, potential clients. Of course, equipment and methods are also important, but the human factor is always the main one.

Features of such a business

Almost always, children's development centers work for nine months, because in the summer there are few people who want to take children. In this case, the rent is paid constantly.

The bigger the city, the more competition. It is necessary to estimate the demand for the service in a particular area, fashion trends. Most often, the development of children up to 2-3 years old, teaching a foreign language is required.

The payback of such a children's development center is from 3 to 5 years.

The main expenses in such a business include:

• rent;
• salary fund;
• security services;
• tax deductions.

How to attract customers

The main clients are parents with children from neighboring houses. This is the main venue for the main advertising company. It should include announcements at the entrances, inside houses, conversations with parents, invitations to events from the children's development center. It is good to organize various holidays, concerts, competitions for kids, invite parents and children there. This will raise awareness and attract new customers.

Popularity can be supported and created in many ways, for example, by introducing some original innovative ideas, by holding promotions. But in this case, you will definitely need to contact advertising agency, and this, as you know, is an additional cost.

Now the opening of children's development centers is very promising. You need to stock up on patience, courage, not be afraid of difficulties, and gradually over time everything will pay off, and will bring stable substantial profits. It is better, of course, to start with your own premises without investors.

Kindergartens and development centers are not just an opportunity to open a business, it is a very useful, in-demand, good deed. Your pupils and their parents are well organized process will be very grateful to you.

Sooner or later, a person moving forward wants to take up own business to live according to a convenient schedule and implement their ideas without strict control from management. The main question arises: "How and what is profitable to open a business, and with minimal losses and decent profitability?"

Service Market

There are a million options, it is important to decide on personal interests, initial capital and ultimate goals. The presence of special education can become the foundation for the foundation of entrepreneurial activity.

Women with a teacher education are often attracted by the organization of a children's club that promotes the early development of abilities and creative talents.

The population of the country is growing, and therefore the problem with kindergartens is the main one in the family circle. Child's device preschool from the state is problematic and usually goes beyond the prescribed time frame, which creates inconvenience for mommy to return to work. To solve such nuances, the market offers the new kind services - children's clubs, which for children of all ages offer courses in drawing, reading, writing, acting, needlework, etc.

Choice of option

Aspiring entrepreneurs ask themselves: "How to open a children's club, what investments are needed, are there possible risks?" In order for a business to be successful, you will first need to decide what goal you are pursuing by founding an educational club, what specialized classes will be based on, and determine the age range of the target audience.

There are many options, such as:

Preschool preparation of children with the study of classical sciences;

Creative development of children and their self-realization through natural talents;

Courses with a linguistic bias, mathematical.

And this is not the limit.

Interior organization

When the orientation of the institution is chosen, it is necessary to be puzzled by the creation of a characteristic interior in the room, plan the zoning: where will the classroom be, and where will the playroom be, in which part should the reception be located to wait for the parents, choose colorful decorations and furniture attributes that are acceptable in terms of theme.

You can take a place for a mini-buffet for the sale of juices, sweets, oxygen cocktails, sweet buns and only environmentally friendly products.

Planning

Having outlined the direction of your institution, feel free to sit down for a business plan for a children's club. The main thing here is to provide important components.

Depending on the direction of the club, you need to create a list of tasks. If it is, for example, theatrical art, then it will be something like this:

Draw up a lesson plan, highlight the relevant disciplines: acting, speech development, stage exercises, creating an artistic image, and others;

Select qualified personnel, in particular, experienced teachers with pedagogical education;

Come up with a "chip" that distinguishes your club from other similar ones, for example, offer parents a set of classes at a loyal price and with a bonus - a free lunch for a child with each visit;

Procurement of professional literature, teaching aids, board games, themed costumes for the implementation of staged scenarios, musical instruments etc.

Business intricacies

Don't know how to open a kids club? If you are full of positivity, self-confidence and have a high capacity for work, do not worry. Sociability also does not hurt, as you have to communicate with clients (parents), kids, and working staff. Here you will need to adapt somewhere, be condescending to claims (if any), smiling and friendly, regardless of your own mood.

Important Points

And now, when the idea is painted in detail, you can begin to thoroughly draw up a business plan for a children's club with details. The calculations will include several items: rent of premises, utility bills, special equipment, wages employees, advertising promotion, unforeseen expenses (they also need to be paid attention to). Next, we will present the stages of drawing up a business plan and talk about what you need to pay attention to in the first place.

District selection

The decisive aspect in choosing the premises is the budget of the entrepreneur: either it will be a middle-class children's club, or for wealthy families. In principle, both options will be beneficial, if it is reasonable to approach the matter and rent a room in a suitable area.

The elite area is suitable for a prestigious club. But the cost of rent, related repairs and decent wages will increase significantly. Although in the ratio of expenses / income, profitability will be tangible.

For an economy class club, an ordinary area is suitable, but with good traffic. If highly qualified employees are taken as teachers, then people from all parts of the city will take their offspring for additional training.

Although the best option considered the central region. "Fruitful" places are also fresh streets next to new buildings, where there are practically no offers for services of this kind.

Requirements for the premises

The total floor area should be best case 70 squares, but not less than 50. Since at least one room is allocated for classes, it is necessary that there be three or more of them. It is also mandatory to have a bathroom equipped according to SES standards.

By the way, the regulatory authorities require the location of an institution of such a plan on the ground floor or higher (in no case in the basement or in the basement). streams of daylight and Fresh air must be brought into the room where the children are.

It is desirable that there be free access to the entrance to the club, there are parking spaces nearby for the convenience of visitors.

Recruitment of qualified personnel

The most important rule in the selection of staff to work with children is experienced teachers with appropriate education.

Know in in general terms how to open your own kids club is half the battle. Further attention should be paid to the selection of personnel. The well-known phrase “cadres decide everything” was not invented in vain, a productive business is built on them in the future. It is the teacher who is able to interest the kids in cognitive activities, involve them in the subject being studied and thus keep them in the kids club, inclining them to constant visits. In a word - to inspire the trust of children and their parents.