Open a shawarma tent in a small town. Shawarma business plan

Despite the fact that shawarma is considered an oriental dish, people in Russia love it very much and often buy it for a quick snack right on the street. Shawarma compares favorably with dishes served in fast food restaurants due to its cheapness, availability and excellent taste. That's why shawarma business is considered cost-effective and highly profitable - you will quickly recoup your investments and be able to open a whole network in your city.

The first step is to find out if there are competitors in your city and what services they offer. In large cities, shawarma is sold on every corner, and in small cities it may not be available at all. If there are already competitors, then find out what exactly they offer, the price level, the quality of customer service and the convenience of the location of the outlet.

Very little space is needed for a shawarma stall

You should also find out the average age of the population of your city. Such fast food is popular with schoolchildren, students and young people - older people rarely buy it.

Try to find the most advantageous places for the location of the stall. To organize the work you will need 5-8 square meters of territory-You can put a stall almost anywhere. But it is desirable to place it in crowded places. The best options are:

Next to the market.
Close to university or school.
At the entrance to the mall.
Close to office buildings.
At crossroads, key metro and public transport stations, in other places through passage.

Don't limit yourself to selling one type of shawarma - offer customers a choice. You can open a tent with shawarma and put a drink stand next to it - for sure, buyers will want to buy water from you to wash down their food.

Business organization

Usually, shawarma cooking points are located in ordinary stalls with a transparent facade. This is quite enough for a full-fledged work. In the kiosk itself, you will need to equip ventilation, a washstand and, ideally, a toilet. From the equipment you will need:

Special vertical electric grill with burner.
Refrigerator for food storage.
Table for cooking.
Knives and various utensils.
Showcase or vertical refrigerator for drinks (if necessary).
Cash register.

That's basically all you need to get started.

Note:never skimp on groceries. They must be fresh, with appropriate quality certificates. If your shawarma is not tasty, then sales will instantly fall.

To open you will need an electric grill, a display case and a set of dishes

Having developed, you will be able to start selling other fast food: hamburgers, hot dogs, pancakes, etc., for which you will have to purchase additional equipment.

Staff

Usually 2 people work in such stalls:

Cook.
The cashier is an auxiliary worker.

Before opening, you need to find a good chef who knows how to cook quickly and tasty. There is nothing difficult in this - you can learn in a couple of weeks. But the chef must be responsible, tidy and stress-resistant, as he works in front of the customers. The cashier usually accepts money, issues a ready order and does minor work around the stall.

Profitability of the stall

Let's look at what the opening of such a business will result in. Detailed shawarma business plan with calculations you can find on the Internet, here we will give approximate calculations.

Renting a stall costs about 35 thousand rubles a month.
The salary fund for 2 employees is 50 thousand rubles per month.
Equipment 70,000 rubles.
Advertising campaign - 15,000 (stall design, business cards, flyers).
Utilities - 5,000 rubles per month.
Purchase of groceries approximately 3,000 a day.

Additionally, you can purchase a refrigerated display case (30 thousand) and a coffee machine (up to 100,000).

The main thing is to find a good, responsible chef

Here, actually, and all expenses. In total, you will need about 170,000 rubles (or 300,000 in the maximum case) to open.

Now the income side. One shawarma costs an average of 120 rubles. During a working day in a good place, the stall sells about 150 units of fast food. Along the way, drinks, tea, coffee are sold. In total, per day, taking into account the purchase of products, you receive at least 15,000 rubles of net profit, or 450,000 per month. Subtract from this the mandatory monthly payments and get a net profit of 350 thousand rubles. This means that all investments you make will pay off in just one month. But in practice, they usually pay off in 2-3: there may be few clients in the first month. Therefore, be sure to invest in advertising, make high-quality and tasty food, arrange various promotions and offers for regular customers.

How to open

We have already dealt with the organization and profitability of the business, so let's look at what documents are needed to open a shawarma in your city.

The first step is to come to the local tax office and register as an individual entrepreneur. The procedure itself usually takes approximately 4-5 business days. After that, you sign a contract for renting a stall, install your equipment in it and apply to the sanitary and epidemiological station and fire inspection for permission. Usually this process takes 2-3 weeks (in some cases more than a month). In parallel with the issuance of permits, you can launch an advertising campaign and distribute flyers in the area of interest to you. Then you hire a cook, stock up on groceries, and open up.

Marketing

In most cases, you will have to face competition, so you should learn marketing techniques and put them into practice even before opening. Consider, how to open a shawarma stall as a business, if you are not alone in the market.

First of all, make your stall beautiful and cooking delicious. Passers-by should see how the chef fries and cuts the meat - it whets the appetite, makes a person come up and try delicious food.
Never skimp on groceries. If they start to deteriorate, dispose of them, and do not try to sell them. A person will never come back to you if at least once he doesn’t like something. In small towns, word of mouth works well - if you sell rot, then there will be no more customers.
Allocate money for advertising. Make yourself a beautiful sign and a noticeable menu showing all the services and prices. Order flyers and business cards and hand them out to customers.
Arrange promotions for regular customers by selling them food at a discount or simply giving portions.

Shawarma is a delicious and nutritious fast food dish.

In a word, you need to stand out. Study your competitors, think about what they are doing wrong or what you could improve in their work. Apply this knowledge to yourself and your business will flourish.

prospects

Due to low investment and high profitability, this business can grow rapidly. In just 3 months after the start of the first kiosk, you can open a second one, and then after another 2 months, a third one. In just a year, with the right approach, you can open 6-7 stalls - with each new one, your costs will decrease.

Here, in principle, all the information about how to open shawarma and what you need for this. The most difficult thing in this process is to get permission from the health station and the fire department - your stall must have an exhaust hood, alarm, water (cooler) and food certificates. Do not save - all investments will pay off as quickly as possible!

In contact with

Let's make a small calculation and find out how much the shawarma business earns

Analyzing the sellers of a ready-made business (website - RBC BIZTORG and Avito) in our case, a point with shawarma in the city of Moscow in 2016, we can conclude:

1. The business is competitive (there are a lot of outlets), but they sell only a few (Avito-5 ads, RBC - 2 ads) - things are going well, there are not many people who want to leave a profitable and stable (crisis) topic.

2. Monthly profit in the city from 65,000 to 200,000 rubles. Profits are affected by the location, quality, and additional sales of coffee, tea, and other fast food products.

3. Cost and investments are minimal, payback from 5 months.

Business plan for opening shawarma in 2016 and 2017 with calculations

The most important and primary point to consider is the location. Sales in a coffee shop, fast food and grocery store depend on three (3) factors (according to industry leaders): 1. Place, 2 . Place, 3 . A place. The profitability and successful life of your stall or point depends very much on these factors.

How to choose the right place for trading

1. The main flow of people. Stop, Subway, Street crossing, Part of the way to work or school.

2. Near offices and educational institutions, shopping centers, parks, hospitals, central streets, attractions, and many others.

3. Not basements, no big climbs (steps to you reduce sales), good transport interchange (for small towns)

4. An excellent cross-country indicator, these are competitors (pancake, pizza, hot dog and other format of fast food), the more, the better the flow of potential customers.

Documents and permissions for the organization of trade in shawarma

1. Registration of IP. All other permits and contracts are made to a registered legal entity (IE).

2. Conclusion of a lease agreement for shawarma.

3. Permits for activity from fire supervision and SES.

Format for easy opening of a business on shawarma, without unnecessary permits and registrations

Separate room. A lot of documents, permission from Rospotrebnadzor, SES and Fire Supervision. The premises will be carefully checked, but you can find a great place in a shopping center or in a separate building.

Stationary stall. This is a great option, you only notify the supervisory services. Rospotrebnadzor and SES may conduct an inspection after one year or upon a customer complaint.

mobile stall. Registration of the van in the traffic police is required. All other requirements are the same as those of a stationary stall. The advantages of a mobile point are obvious, it is the ability to find the best place. Plus work at fairs and various organized performances.

What equipment is needed for a shawarma business

The list of necessary equipment for the shawarma trade in the stall:
1. Grill for frying meat, it can be gas or electric.
2. Refrigerator for food storage.
3. Contact grill or microwave to heat up the finished product.
4. Food processor or blender for sauces.
5. Vegetable cutter (you can use your hands) and kitchen utensils (knife, spatula, etc.)

Calculations. Expenses. Payback.

Approximate calculations of a small stall selling shawarma in a city with up to 1 million people. Different cities and rental rates, format and equipment, your calculation, taking into account all the details, will be either a plus or a minus (unlikely).

- Rent a stall + light, etc. (place of outlet) - from 25.000 rubles.
- Registration of a business (IP, permits, approvals) - from 30,000 rubles. very relative
- Purchase of equipment (you can save on used equipment) - from 70,000 rubles.
- Purchase of products, packaging, etc. for 1200 units of the product - from 50,000 rubles.
- Purchase of additional equipment (coffee, tea) - from 30.000 rubles.
Total: at least for opening and a month of work it is necessary from 205,000 rubles.

Read:
Based on the average check of 130 rubles and the number of sales of 40 units, we get the amount of 5200. There will be 156,000 rubles per month.
130*40=5200 total amount per day
5200*30=156.000 per month
156.000-(50.000-25.000-S/P) = 81.000 rubles, this is without the chef's salary
We consider. Learning. We increase the average check and the number of sales, the amounts after that will be completely different. Based on simple calculations, paybackpoints with shawarma will be, through 4-6 months.

Do you love oriental cuisine and would like to cook your favorite dishes for other people? Then there is a unique and promising offer for you - the production of shawarma. This is a profitable business that can bring its owner a good income. A shawarma cafe can be the starting point on the way to your own restaurant. This is the best option for beginners, as the size of investments will be minimal.

In order for the point of sale of shawarma to be profitable, it is necessary to think over many issues. After all, the main task of any business is a quick payback and profit. It is important that your establishment is visited by a maximum of customers, and they are satisfied with the service and quality of the products. Let's figure it out and calculate the effectiveness of the project.

Advantages of a business idea

To start, there is no need to rent a large room with a modern renovation. To start, a standard stall or a mobile van will be enough. Remember, this is not a restaurant of high principles, but a fast and inexpensive fast food. Your customers will not be high-ranking guests of the city, but ordinary schoolchildren and students who, in between couples, just want a tasty and inexpensive snack. You will give them the opportunity to eat in the shortest possible time. Therefore, the location near universities and technical schools will be optimal. So, developing a business plan for selling shawarma is not a difficult task, but it requires a competent analysis of information.

How to write a business plan for opening a shawarma?

So, many are concerned about a simple and logical question: in a small town? We can say that such a business option will be relevant and in demand there. However, it should be understood that you will have much fewer visitors. You will be competitive in any city if you offer the client the best range of quality products and decent service.

Indeed, in small towns there is no huge congestion of students and young people. And to get the maximum profit, it is attendance that is important. Ideally, you need to locate your stall in the area of the market or public transport, that is, where the maximum number of people pass. It is also important to choose the right pricing, as people are unlikely to appreciate products that are too expensive.

An example of a business plan for opening a shawarma from scratch

First of all, you should find a stall that you can rent or purchase for work. However, we recommend that you take your time and first try your hand at a new business, and if the business goes well, then you can buy a stall or open a large restaurant. If you cannot find the best place to trade, then you should not despair. After all, you must find the option that will bring you the maximum profit and show positive progress. Here the profitability of the project is important.

For this, there are mobile trailers that can be moved to new places and choose your best option for the place where products are sold. If you want to immediately start working in a supermarket or shopping center, then this option has a higher cost. Rent in such premises costs much more, although there are also more people here.

Business plan for opening a shawarma stall

A kiosk that has all the necessary communications will cost you about 150,000 rubles. It will be necessary to connect electricity to it, if initially it is not available. In addition, it is necessary to obtain permission from the city authorities to open such a business, which also takes a considerable amount of time and financial investment. The competition in this business is quite high. But it seems so at first glance. There are really many points with oriental cuisine, but those who offer really tasty food at reasonable prices are very difficult to find. You can fill this niche and be number one.

Organizational plan and its nuances

To start a business, you will naturally need to complete a package of documents and register with the tax office. You can open an individual entrepreneur and choose the optimal form of taxation. Individual entrepreneurs are allowed to sell food products. However, it is worth noting that you will need additional permits and certificates to sell alcoholic products.

What documents should you have on hand when starting a project:

Business Permit. It is issued by the city authorities;

Permission to open a food outlet. Here is issued a permit for sanitary issues. The check is carried out by Rospotrebnadzor;
Certificate of opening IP;
A lease agreement for premises or documents on the right of ownership;
Certificates for the sale of products;
Contracts for the disinfection and deratization of the premises;
Contract for maintenance of communication systems;
Medical book and personal data about each employee.

Selecting the location of the object

So, the room must have all the necessary communications. However, for the profitability of the project, it is also important to choose the right location. What would be the best location?

The city center, if there are public transport stops and a constant flow of people. It can be a central street or square, where both on weekdays and on weekends there is a large crowd of people;
In close proximity to parks, universities and office space. That is, where there are people who are in the same area throughout the day and have a need to eat;
Within markets and parks.

If the location is chosen correctly, then with quality products, your profit will begin to grow almost on opening day. One client, having tried your products, will definitely recommend to another person. Thus, you will be able to acquire regular customers in the shortest possible time.

However, the premises must also meet certain requirements. Its area must be at least 10 square meters. m. There must be carried out city communications. That is, the presence of water, electricity and air conditioning. It is important to take care of the insulation of the walls, because if there is no central heating, then in winter it will be very cold and damp there. As a result, the staff will simply refuse to work in such conditions and there will be a constant turnover of staff and a shortage of hands, which can lead to the loss of regular customers and a decrease in profit levels.

Finding and establishing contacts with suppliers

This is an important aspect of the activity. You will constantly need ingredients to make food, and it is important that they are always fresh, and delivery is carried out exactly on time. This way you can avoid disruptions. Each city has food bases that supply products to local cafes and restaurants at wholesale prices. Choose for yourself some of the best options for ongoing cooperation. In this case, if one person has problems, you can quickly order the necessary products from another.

If the supplier you have been dealing with constantly increases prices dramatically or withdraws from the market, then you can quickly arrange delivery with another. Otherwise, it will take time to find a new person, which can result in the loss of regular customers and downtime in trading, which is unacceptable in this business. It is recommended to purchase products often, but in small batches. So you can constantly work in the kitchen with fresh food.

Production plan: search for employees

For the constant production of shawarma, a minimum number of employees will be required. The main person in this business is the chef. It is important that he knows how to cook delicious dishes and does not save on the composition and ingredients. If you cook well and are ready to start a business with a minimum investment, then at first you can act as chefs and cook meals yourself.

Step by step guide how to open shawarma. The article contains useful recommendations, a calendar plan, calculation tables.

♦ Capital investments – 150,000 rubles
♦ Business payback – 3 months

Not everyone has the money to go to restaurants.

Add to the already named groups those who simply love junk food: hot dogs, shawarma, fried pies, etc., and you will see how reasonable the decision can be. open shawarma.

A stall where street food will be sold can be opened without large investments, and it’s quite easy to make your business profitable: the main thing is to feed customers shawarma tasty and relatively inexpensive.

How much does it cost to open a shawarma stall, what steps you need to go through to become the owner of such a business, how to quickly return the initial investment and other necessary information, you will learn from this article.

Benefits of opening a shawarma stall

Entrepreneurs, choosing a niche for their business, for some reason are rarely interested in how to open a shawarma stall believing that this type of business has exhausted itself.

But that's not true. It can be made profitable.

In addition, opening such a shawarma stall has many advantages compared to opening the same restaurant or cafe:

It does not require large investments and is suitable for entrepreneurs who do not have start-up capital.
Finding a master who will cook shawarma is much easier than finding a unique chef for a restaurant, and you can pay him much less.
You do not have to install a stationary stall, you can make it mobile (on wheels) to serve festivals or city holidays.
It is not difficult to register this business, and shawarma stalls are much less frequently checked than the same restaurants.
If you cook deliciously, create competent competitive advantages and attract many customers, then gradually turn one shawarma stall into a whole network of street food establishments.

Disadvantages of opening shawarma

Unfortunately, this type of business also has some disadvantages that you need to be aware of before deciding to register a shawarma stall:

There is a lot of competition in this area.
Finding an empty niche is hard enough, and staying in business and making it profitable is even harder.
Inability to earn huge money.
How much would you pay for the shawarma you sell?
It should be borne in mind that the client will not pay more.
So, your income will not be too great.
Shawarma is made from perishable food.
You should be very careful in choosing and storing them so as not to poison one of the customers.
A shawarma stall is a small business, and it has always been difficult for a small business to stay in the market.
One of the favorite topics of many city officials is the fight against MAFs, so if you know that there is an activist in your city that you don’t feed with bread, let the owners of shawarma stalls ruin their lives, get ready for numerous checks.

Features of opening a stall with shawarma

A moment of humor:
A tent with shawarma in colloquial speech is sometimes jokingly called "shawarma", "shawarma", "shaurmanka", "shawarma", "shaurmerka" or "shaurmyachechnaya".

There are no special tricks in this business if you are not going to make shawarma on your own.

You only need to deal with the organizational and financial side of the issue, while not forgetting to control the activities of your employees.

And yet, pay attention to the existence of three nuances if you want your shawarma stall to turn into a profitable business:

The three main components of success are an advantageous location + delicious shawarma and other products + a reasonable pricing policy.
If you have chosen an impeccable location, then you will not observe the seasonality of the sale of shawarma and other dishes.
But this very seasonality should be taken into account when forming the assortment of drinks: in summer, customers will ask for cold water and juices, in winter - teas and coffees.
The courtesy and smile of your employees is very important.
You should not think that if you own not an elite restaurant, but a shawarma stall, then you can give up on service.

Competitive advantages of opening shawarma

It would seem, well, what is so incredible that you can come up with to attract new customers if you have such a modest business as a shawarma stall.

However, there are enough opportunities to create competitive advantages to stand out from the owners of other stalls:

Cooking is not only tasty, but also healthy.
Shawarma, hot dogs and other street food are called unhealthy for a reason.
It is worth trying to break this myth: change the frying oil more often, use quality meat, do not spare fresh vegetables, etc.
Diversify the range of goods sold.
Enter vegetarian shawarma on the menu for those who do not eat meat, or children's shawarma so that kids can enjoy their favorite dish without harm to health.
Add stuffed toast to your menu, which requires the same equipment as shawarma, etc.
Maintain perfect cleanliness in your stall.
The seller and the part-time cook must serve customers in clean uniforms, the dishes should shine, all ingredients for shawarma should be stored in closed, clean gastronorm containers, etc.
Maintain cleanliness as if you are waiting for the arrival of the auditor and are eager to receive an award.
Don't fool customers.
Very often, the owners of such stalls with street food, not wanting to suffer losses, sell the goods, even if they cannot be called fresh.
Such games with people's health are very dangerous.
Use fresh ingredients to make shawarma.
Give discounts to wholesale customers.
For example, you buy 5 types of shawarma or toast, 6 are free.
So you can encourage employees of nearby offices to buy shawarma to eat at your lunch break.
Add nice bonuses to the shawarma you buy, for example, a serving of tea or chewing gum.
Such trifles will cost you mere pennies, and customers will be pleased with such attention.
Stick to a reasonable pricing policy.
Remember that shawarma is a food product for the poor, so its cost should be appropriate.

Calendar plan for opening a shawarma stall

What should especially please entrepreneurs who have set their sights on this business is that the shawarma stall can really be launched in 3 months, if everything is done correctly.

The registration procedure and the execution of all paperwork will take you the most time, so you should look for acquaintances among officials or seek help from a qualified lawyer to speed up this procedure.

To rent / buy a stall, purchase equipment for cooking shawarma, hire staff, you need no more than two months, and if you have someone to help, then these terms can be further reduced.

Stage	Jan.	Feb.	March	Apr.
Registering a business and obtaining the necessary permits
Renting a stall and bringing it back to normal (if necessary)
Purchase of equipment for cooking shawarma and furniture
Shawarma stall staff recruitment and advertising
Opening a shawarma stall

Advertisement for a shawarma stall

A serious advantage of this business is that you do not need to spend a lot of money on an advertising campaign.

If you implement this minimum program, then nothing more can be done.

You can insure your business at first:

handing out flyers in public places;
by registering on social networks and on the city forum under the guise of a satisfied client who was delighted with the shawarma that he was fed in your stall.

Stages of opening shawarma

Business registration

First you need to register as an individual entrepreneur (individual entrepreneur) and choose the appropriate form of taxation (better - UTII).

Registering as a sole trader will allow you to sell food and non-alcoholic beverages.

If you decide to sell alcohol along with shawarma, you will have to choose the legal form of an LLC, but this is not very profitable, because you will not have large capital turnover.

As soon as you are registered and entered into a single register, you need to start storming two state monsters: the fire service and the sanitary and epidemiological station.

The first one will be easier, but getting permission from the second one is 40% of the work done by opening a shawarma stall.

Shawarma stall and choosing a place to install it

There are many ready-made stalls for selling shawarma that you can rent or buy on the market today, so you don’t need to make something to order.

You can easily find a stall that suits you in all respects, but choosing a place to trade can be more difficult.

Firstly, the most profitable points may already be occupied by competitors who started cooking shawarma earlier. Secondly, the closer to the city center, the higher the cost of rent, and on the periphery you have nothing to do, you will not be able to earn much there.

The best places to set up a shawarma stall:

city center (ideally, one of the central squares, where there are many people on weekdays and weekends);
in front of universities and other educational institutions, hospitals, office buildings (just don’t try to gain popularity with the elite, shawarma consumers are middle managers and simpler staff);
in the immediate vicinity of the markets, and even in the bazaars themselves;
in amusement parks, in zoos (but there may be problems with seasonality, since you can make good money here only on weekends, in the evenings, and even then - in the warm season).

Shawarma stall staff

It’s quite difficult to talk about exactly who you need to hire to work in a shawarma stall, it all depends on what work schedule he will have, where he is located and what function you yourself are going to perform.

If you're doing bookkeeping and purchasing, you'll need a sales chef or two if your establishment is open seven days a week.

If you are going to cook and sell shawarma yourself, then you may not have enough time for bookkeeping. You will have to hire an accountant part-time.

Let's imagine that our stall is located near the market (so it will work seven days a week), the owner does accounting and is engaged in purchases, which means that we need to hire two shawarma manufacturers to work in shifts 2/2 or 3/3 days.

Employees must clean, clean equipment, wash dishes themselves after the shift and throughout the day, so there is no need to hire a cleaner.

Shawarma equipment

I would like to say right away that you can buy not new, but used equipment in good condition, the cost of which is much cheaper than zero.

But carefully check what you buy so as not to buy a defective product.

The table of expenses for equipment for a shawarma stall looks like this:

Name	Amount (in rubles)
Total:	80 000 rub.
Grill	10 000
Shawarma making machine	6 000
tea dispenser	7 000
Furniture (tables, chair, hanging cabinets)	10 000
Refrigerator and freezer	30 000
Hood	4 000
Water dispenser	7 000
Crockery, gastronorm containers and various kitchen utensils	3 000
Cash register	3 000

How much does it cost to open a shawarma?

The amount of initial capital depends on many factors: in which city you are going to work, how much the registration procedure will cost, what is the cost of renting land and real estate from you, how much you will spend on purchasing equipment, how cheap a supplier of products you will find, etc.

An approximate table of expenses for opening a shawarma stall looks like this:

As you can see, the amount of 150 thousand rubles should be enough for you to launch a startup.

Table of mandatory monthly expenses for the operation of a shawarma stall

Of course, start-up capital is far from all the expenses that the owner of a shawarma stall will incur.

On a monthly basis, you will have to spend the following amounts:

Item of expenses	Amount (in rubles)
Total:	80-100 000 rub.
taxes	6 000
Stall rental	10 000
Utilities (light and garbage disposal)	5 000
Purchase of products for the manufacture of shawarma, mineral water, juices, ice cream and other	30-50 000
Ordering bottled water	1 000
Consumables (disposable tableware, polyethylene gloves, napkins, etc.)	1 000
Employee salary	24 000
Additional expenses	3 000

When forming start-up capital, it is advisable to include in it the expenses indicated in the table for at least the first month of operation of your shawarma stall, because you will start earning normally only from the second or third month.

And for those who like to enjoy shawarma

We invite you to watch a helpful video about

how easy and quick to cook it at home:

How much can you earn by opening a shawarma stall?

The amount of your profit depends solely on how much shawarma, toast, drinks and other goods you can sell within a month.

The owners of street food stalls, whose products are in demand, brag about this daily revenue:

Item of income	The cost of one unit. (in rubles)	Number of goods sold	Total amount (in rubles)
		Total:	6 000 rub.
Shawarma	100	15	1 500
Toasts with fillings	50	20	1 000
Drinks (tea, coffee, juices, mineral water)			2 000
Ice cream and other sweets			1 500

As you can see, it’s realistic to make revenue of 5,000–7,000 rubles a day.

And, given that your stall works seven days a week, and on average in one month - 30 days, then the amount of monthly revenue is about 200,000 rubles.

Your monthly expenses are about 100,000 rubles, which means that you receive a net profit of 100,000 rubles.

Agree, for such a small business, these are very good numbers.

Download a ready-made business plan for the sale of shawarma and grilled chicken with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

To launch a startup, we spent about 150,000 rubles, that is, even with the deduction of mandatory monthly expenses, you will return the initial investment for a maximum of a quarter.

Now you know all about how to open shawarma, and, having specific calculations, we were convinced that the implementation of this business plan does not require huge investments or a long preparatory period.

Even special knowledge and skills are not required from you.

Feed tasty and inexpensive people, do not get tired of developing new competitive advantages, and your business will flourish.

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Many of us dream that wealth will suddenly fall on their heads. Many want, but few know what to do with it. Not all lucky people who have been lucky in life with unexpected money have coped with their luck.

What if the dream becomes a reality? This, of course, will not be a treasure chest, but a very real amount of cash. How to properly manage money? Spend them all at once, or invest in a profitable business? Everyone, of course, wants a beautiful car and fashionable clothes. But how to resist this temptation? and get a good income all the time?

Our interlocutor faced such a situation in his life. Reconomica interviewed a young guy who inherited a microscopic share of the apartment. Our hero not only managed his money correctly, but also secured a stable income for himself in the future, which, due to his age, is a worthy deed. Today you will learn how to open a shawarma point of sale from scratch and quickly reach earnings of 100 thousand rubles a month.

Good day to all. My name is Dmitry Egorov. I am 23 years old. I live in Rostov-on-Don.

What is paid to young specialists in Russia cannot be called a salary

I have always dreamed of doing my own thing. But there was no money to realize this dream. I just got out of the army and started looking for a job.

I didn’t want to work in my specialty, because the salaries where they hired me without work experience were incompatible with life.

I graduated from the College of Law at the faculty of “Jurisprudence and Civil Law Profile”. The only place where I was offered to work in my specialty was the Pension Fund. The amount of salary that was announced to me was 8,000 rubles. I didn’t even listen to the bonuses and other delights of working in this organization. I don't understand how you can survive on that amount.

The slogan of Russian employers sounds like a sentence.

Work at the factory was also not encouraging.

I got a job as an apprentice fitter at a transformer plant for 20,000 rubles. At the end of the training period of three months, I had to increase my salary to 23,000 rubles and pay 100 rubles for overtime for each hour. As a result, you will not earn more than 30,000, no matter how much you want. Not a very bright prospect, although many envied me.

Toli happiness, toli misfortune - the division of a small inheritance

One day, an unexpected thing happened. From an aunt who lived in Moscow, we got an apartment. My mother completed all the necessary documents, entered into an inheritance and sold the apartment. The proceeds from the transaction amounted to 3,215,000 rubles. For 215 thousand, we erected a monument in the cemetery to my aunt and her late son, and my mother divided the rest of the money into three parts - a million for me, a million for my older brother, and kept the rest for herself.

Of course, a series of scandals prompted us to share money, without which money issues in our family cannot be resolved. But what happened, happened - I got a million rubles.

I was in no hurry to spend money

I took a little money for the necessary needs - 50,000 rubles, the rest. I began to think about how to manage the money.

One of the options imposed by relatives was the acquisition of housing. But what can you buy in a million-plus city for this amount? Probably some kind of kennel on the outskirts, in which there will be a desire to lay hands on oneself. I discarded this option, which earned the curses of relatives.

I also did not accept other options for spending money. I also didn't want to buy a car, as my brother immediately did. The car will break down, the clothes will wear out, and there will not be a chance to receive such an amount again. .

BMW, the dream of my older brother. She came true.

There is money, but where to get an idea for a business?

I decided to invest in the business. But in what - it was a question. I decided to learn a little and be like business training.

Donkey teaches rams to earn money - provincial business training scheme

I must say right away that nothing sensible will be taught at such events. There you can only waste 500 rubles and still buy some useless little book. I can't say the same about other cities, but that's the way it is here. You are taught how to earn millions by a person who does not have money for new shoes, and who comes to training by minibus.

Rescues the ubiquitous Internet

I had to draw. There are many videos about different ways to invest money. I was most attracted by the opening of a mini-snack bar like a shawarma stall, or a burger one.

Once, while looking for another business plan, I came across a video of one Chelyabinsk guy who made his own shaurmarket chain. These were mini-snacks, made according to all the rules of doing business in the fast food segment. I liked this project, and I decided to start implementing my own, the same.

A mini-cafe is an excellent solution for a business with an initial capital of 1,000,000 rubles.

Shawarma: a business plan with calculations for 2018 that worked

To begin with, I had to find a place for the cafe equipment. The required area of \u200b\u200bthe room for a shawarma should be from 20 to 35 meters. You also need a window for trading on the street. Another condition is the location of the cafe in a crowded place. People bring money, and it is better to open cafes in such places.

You also need to know where good business equipment is sold. All these questions had to be compared, the answers to them added up to get a business plan for opening a shawarma tent.

How to open shawarma: business plan - costs

After searching for information and calculations, a preliminary business plan was obtained. It consisted of two parts. The first is one-time expenses for equipment and inventory, and the second is monthly expenses for renting premises and wages for employees.

That's what I did.

One-time expenses for a cafe, taking into account 12 seats inside:

Electric oven for cooking shawarma - 12,400 rubles.
Table for the oven - 5,600 rubles.
Bar counter and cooking table - 20,000 rubles.
Hood, with the fulfillment of fire safety conditions - 8,000 rubles.
Grill - press - 16,000 rubles.
Table for gastronorm containers - 4,000 rubles.
Gastronorm containers - 2,800 rubles.
Electric stove - 2,000 rubles.
Scales - 3,800 rubles.
Crockery and equipment - 11,000 rubles.
Microwave oven, electric kettles 2 pcs. - 9,500 rubles.
Cash equipment - 24,000 rubles.
Video surveillance system - 16,000 rubles.
Used refrigerator - 18,000 rubles.
Bar stools 12 pcs. 12,000 rubles.
Round high tables 3 pcs. - 6,000 rubles.
Interior items, vases, plastic products, trash cans, brooms, rags, etc. - 6,250 rubles.
Repair of the premises, to meet one standard, installation of furniture and electrical equipment - 50,000 rubles.
Advertising signs with additional promotional materials - 7,000 rubles.
Registration of IP with all related documents and permits for food trade - 9,800 rubles.
Aprons and uniforms for employees - 5,000 rubles.
Other expenses, including transportation - 8,000 rubles.

The total amount is 257,150 rubles.

According to my calculations, I should have enough money for two outlets at once. I decided to invest another 150,000 rubles in this estimate - for unforeseen expenses - and start renting premises.

It was possible to invest the remaining amount in another business, but I did not want to be scattered. Since I had no experience in doing business, I did not chase two birds with one stone.

Where to open a shawarma stall? The next stage is the selection of premises

There were many places to choose from. I chose two premises in the central part of the city, at a small distance from each other. These places were located at the intersection of travel roads and had good pedestrian traffic. Near one point there was a passenger transport stop. One room had an area of 24, the other - 28 square meters. The repairs in both rooms were good, and I only had to arrange with the landlord to repaint the walls to my standard. The owner of the building allowed me to do this.

The space issue has been resolved. I left a deposit and agreed that I would start renting the premises from the 1st. I took this step in order not to pay extra money for rent while the equipment is being purchased.

Without industrial espionage in our time nowhere

Half of what I needed from the equipment was sold to order, and some had to wait up to two weeks for delivery. I ordered equipment, furniture, utensils and inventory - and started mastering the recipes.

Since I quit my job, and I had time, I got a job in one of the establishments where they make shawarma.

I learned how to make shawarma in 4 days, and most importantly, they taught me how to cut chicken legs in such a way that there was no significant weight loss. I also learned that there is no waste in production, and you need to make broth for sauces on the bones from the legs. I studied all the recipes and made some adjustments to my plans.

After working as a cook for a week, I learned a lot about this business and at the same time made myself a medical book.

Now I knew what products to buy, where to buy, how to make sauces and much more.

Yes, by the way, guys from Sholokhov Avenue, if you are reading this now - thank you for the master class!

It's time for business - my dream has come true

The equipment came to me, I took it from the transport company, the furniture was also ready, it only remained to double-check everything and start equipping my premises. When the completeness of the equipment and its readiness for work was checked, I decided to pay the rent, sign contracts and take the premises.

Briefly about the selection of staff in the stall

I also needed two people to work. I took care of this in advance and put out an advertisement for hiring cooks. Several people responded. Of these, some already had experience in cooking shawarma and I agreed with them. I hired two chefs with a 6/1 rotating schedule. Over the weekend, I planned to replace them myself.

How much does it cost to open a shawarma point? The picture is completely clear

I described the starting costs for equipment above. I also became aware of the monthly expenses for one object. Since the area and rent for both premises was approximately the same, I will indicate the average values.

Rent for 1 room - 16,000 rubles.
The salary of a cook-purveyor is 25,000 rubles.
Payment for electricity - 4,000 rubles.

In total, from two points of sale I had to pay 90,000 rubles a month.

One of my outlets. Signage is important.

How much does one shawarma tent bring? About the profitability of the institution in simple terms

The cost of one serving of shawarma includes the cost of products such as meat, chicken, cheese, pita bread, in which it is wrapped, vegetables that are added to shawarma, sauces, packaging, napkins. Also, of course, the electricity that is used for its preparation is taken into account. If we calculate the average cost of all these elements, then the average cost of one serving of shawarma in 2018 is 37-40 rubles, which is not very much. It turns out that the markup per serving is 110 - 200% (depending on the selling price). The selling price of one serving of shawarma in my stall was 100 rubles.

To pay back all my monthly expenses, I need to sell goods for 90,000 rubles from one point. This makes 900 servings. We divide this value by 30 days and we get that per day, one point must sell at least 30 servings of shawarma. Selling 30 portions of shawarma a day is only payback for rent, chefs' salaries and electricity bills - a break-even point. I have not yet included quarterly deductions and taxes, as well as accounting fees in this amount.

Sales plan

After all the calculations, a plan for daily sales was determined - 75 servings of shawarma.

The plan is a good thing, because the seller must understand that his salary depends on the implementation of the plan. If there are no customers, then the seller should not sit and wait, but should go out and distribute leaflets, attracting customers.

Of course, I set a slightly inflated sales plan, and if this standard is met, each point should bring me a net income of 90-100 thousand rubles. But the plan is the plan, and it is useful to keep it inflated, and if it is fulfilled, the plan must be increased by 10%. These are business rules. Trading with the motivation “how it goes” will not work.

And I set this plan not only for sellers, but also for myself. People need to be attracted, and this was my direct responsibility. It was necessary to come up with various promotions and advertising tricks.

Opening shawarma from scratch. What happened in practice

Everything was ready, painted, washed, dressed up and I got to work. We opened April 5 at 9:00. I planned to make a working day from 11:00 to 21:00. The cooks came to work by 9 am, made preparations and started trading at 11 o'clock.

Sales were poor at first

In the first working days, sales did not go very well - no more than 30 servings per point. After working in this rhythm for a week and a half, we began to think about how to increase sales. The cooks offered to improve the recipes, but this did not bring any benefit.

Shawarma is a rather bulky thing, and after frying it in a press grill, pita bread becomes hard, and it takes effort to bite it off. If you add more sauce to it for juiciness and taste, then the chance of staining clothes is very high. Also, it was impossible to eat it while driving. Minibus taxi drivers who drove past neighboring stops preferred pies to shawarma. They took them for the same amount in several pieces. This inconvenience for customers had to be dealt with.

How to increase sales of shawarma? Observations have shown that...

I will reveal a little secret that I discovered while observing the buyers. Those who do not have enough money pay attention to a large portion of shawarma. Simply put, a large and delicious-smelling portion attracts only the hungry, and they have no money. And it seems to me that a hungry cook came up with such a portion. You can perfectly eat it on the beach, or at home, but not on the street, where there is nowhere even to wash your hands.

People who are in the central part of the city prefer to go to a cafe and pay a little more to avoid the possibility of getting their clothes dirty. Moreover, it will be a tragedy for a girl if she gets her blouse or dress dirty.

And drivers of taxis or regular buses, who have time - money, cannot eat it with one hand on the go. I concluded that the big shawarma is the wrong marketing ploy.

Quick solution - mini shawarma!

It didn’t take long to think about solving this issue, if the shawarma is large, then it needs to be halved, and instead of the package, serve it in a neat napkin.

I made and calculated it quickly. The result was a small and neat portion, which could easily be eaten with one hand, like ice cream. For greater effect, I decided to increase the content of meat products in a serving by 15%. Lettuce leaves were also added to the mini portions - to give freshness. Another innovation was to season shawarma with lemon juice. A slight sourness added spice to the finished dish.

The mini-portion of shawarma was a great marketing solution.

Expansion of the range of points. Shawarma for all tastes, even for vegetarians

Another decision was to diversify the portions and add shawarma with chicken, cheese and mushrooms, with smoked chicken, with the addition of fried bacon to the menu. For vegetarians, a variant of shawarma with grilled eggplant and mushrooms was offered. To do this, I had to purchase a brazier, install it in a room with all fire safety requirements. This procedure cost me another 18,000 rubles.

Changed the format - and sales doubled

After all these innovations, the trade markup per portion of shawarma fell by 15%, but sales increased by 200%.

The mini portions sold very well. There were days when sales from one point exceeded 200 servings per day. This is a very good result. Also, taxi and shuttle bus drivers have become regular customers.

Customer Convenience - Business Success

Taking into account the wishes of the drivers, we began to sell tea and coffee in cardboard glasses - non-spillable ones. This gave them the opportunity to have a snack while driving.

After realizing the success of this event, I want to develop a new concept - to make snacking on the go convenient. To do this, you need to develop and order cardboard containers in which a drink and a portion of shawarma will be conveniently placed. This is not my invention. This is practiced in many fast food establishments. I want to develop thermal containers for four mini-portions of shawarma, so that the buyer can comfortably buy and bring home cooked hot dish. A 10% discount will work for the purchase of four servings of shawarma. It is convenient for the buyer and beneficial for the seller.

Also, such a step will make it possible to organize the delivery of shawarma to your home.

Selling drinks in such glasses has become an outlet for drivers and those who want to eat on the go.

Opportunity for extra income

My product is now popular. Two people work for me at each point - one is a cook, and the other is a seller. Also, along with the sale of shawarma, I develop the direction of the sale of drinks.

It was not difficult to do this - the drinks suppliers themselves offered cooperation and brought the necessary equipment. Trade in drinks brings monthly 15-20 thousand rubles.

The money I invested in the business was fully returned after a year of work. My minimum monthly income is now at least 100,000 rubles. I see excellent prospects for development and growth. I think I did the right thing with my money and have no regrets.

I give readers this advice. Of course, I respect the elders, but it’s not worth listening to the opinion of people who live on a salary all their lives. Only rich and successful people need to listen to advice. A poor man cannot give advice on how to become rich, just as a plumber cannot give advice. The poor man is afraid of money and looks for various excuses to justify his failures. This is the harsh reality of life.

I now look with horror at the prospect that my relatives advised me. I could buy a dilapidated apartment on the outskirts of the city and work in a factory for 30 thousand a month, but I chose another.

Yes, about his older brother, he is now working for me as a driver in his luxurious BMW.

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