How to open a point in a shopping center: a step-by-step plan. How to open a retail outlet from scratch: location, assortment and prices

Everything happens in life. If suddenly a person has lost his job, then you should not despair. Now there are many different ideas for starting your own business. For example, if you open a retail outlet in the market (at least a small one), approaching this issue competently, this will give a person a permanent job and a stable income for a long time. In other words, even if someone has no experience in this area, it is still worth trying this, in fact, an interesting activity. It is better to start small in order to reduce the risks. It's never too late to expand your business.

Of course, in order for a business to start generating income, you must first think it over well, and then invest a lot of work. The owners of a successful business were also initially inexperienced and started with a little trade, but patience, diligence and skill brought them their fruits in the form of stability and prosperity. A huge plus in running your own business is independence from the employer.

How to decide what to sell in the store

To open your point, you need start-up capital. If not, then you can take a loan. But, before headlong running to the bank, it is necessary to decide in which market the trading place will be located. Everyone knows that there are food, clothing, construction, automotive, mixed and other fairs.

After the market is selected and, accordingly, the approximate category of the product (it is impossible, for example, to sell spare parts for cars on the clothing market), you need to study what is most in demand among the population. It is also necessary to take a closer look at whether there is good traffic in the chosen place (the presence of a sufficient number of buyers), what goods are missing there, you need to study the prices and, turning on your intuition, already decide what exactly will be sold in the planned store.

That is, in order not to burn out, it is necessary to do a deep marketing research.

An important point is also what is close to the market, how popular this place is.

It is better to sell a product in which a person is well versed. If, for example, someone has a pharmaceutical education, then you can. Or a person has a long experience in a construction organization - then the best option for him would be to open a point in the construction market. A win-win option and not requiring large expenses is a food point. That is, even if the market is new and has not yet gained popularity, then there will still be no problems with the clientele. For example, if you open a mini-cafe, then the sellers themselves will eat in it.

After carefully segmenting the market and deciding which product will be sold, you need to start looking for wholesale suppliers whose selling price is low and the quality of the goods meets high requirements. That is, with the help of the Internet, newspaper ads or other methods, it will be necessary to study many manufacturers in detail, negotiate with them and see samples of what they offer. Only after analyzing everything well, you can make the final decision with whom to cooperate. In doing business, this moment is almost the most key factor influencing the success of the whole business.

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Necessary information to open any outlet

So, regardless of which market is chosen and the product that will be sold, there is a basic set of rules that any novice businessman needs to know. After making the final decision, you need to contact the administration of the market and find out the conditions regarding the lease of the premises. It should be noted that in each market they may differ from each other, especially when it comes to rental prices. The room at the first stage can be taken not entirely, but, for example, half of the pavilion.

Then you will need to officially register your business. For retail, the most profitable is UTII, or the patent system. Until the business gets going, it's best not to hire a large number of salespeople in the early stages, as paying salaries will be difficult at first. Therefore, one assistant will be enough. By working on your own, you can save money to pay tax.

Naturally, an important point is the design of the dot in such a way that it matches its format. The presence of various advertising banners, booklets, business cards, a diverse assortment of the store, promotions and bonuses - all this will attract the buyer. He tends to return to where he was treated carefully. The product must be stored in dry and ventilated areas, otherwise it may become damp, moldy - this will definitely scare the buyer away.

The profitability of the store for each individual case will be different. But approximate calculations can be done. For example, for a large product, experts advise cheating no more than 20-30% of the purchase price. On a smaller product, you can put everything 100%. The payback will depend on how much is paid for renting the premises, on the product itself, since it can be of such a format that in some season its sales grow, and in some it may fall. As well as other equally important factors. On average, a small outlet pays off in approximately one year, and a larger one in two years.

Where to start if you want to open your own store? Which store is better to open and how to choose goods for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of HiterBober.ru business magazine. Entrepreneur and author of the site Alexander Berezhnov is with you.

When start-up entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail trade, namely opening their own outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, an auto parts store, a children's store, or a grocery store, then you will have to go through the same steps. Here you will also find recommendations for opening the most common types of stores. This will be especially true for you if you have not yet decided which store to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, most importantly, you must understand that the vast majority of people come up with the idea of ​​​​opening a store as a simple commercial project at first glance.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

pros (+) your store as a business

1. Clarity for the average person

That is why most aspiring entrepreneurs consider their store as the first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us, we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened 1 store, its owner often does not stop and, with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and go along the beaten path, which should lead to success in your business, unless, of course, you “hit the jambs” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also in terms of settlements. You have the cost of the item, the sales margin, and the costs you incur.

4. Sustainability of business with its promotion

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of ​​​​the city can provide you with a comfortable life, even despite nearby competitors.

5. Ability to sell your store as a ready-made business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you become the owner of a completely autonomous system that makes a profit.

Naturally, many people who have capital but do not want to open their store from scratch will want to become the owner of such a “tidbit”.

Now selling a business is as easy as selling a car or an apartment, you just need to notify potential customers that you are selling your profitable store.

Minuses (-) your store as a business

1. High competition

The reverse side of the simplicity and clarity of opening a store is a high level of competition. After all, there are a lot of people who want to become the owner of their own outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case, you will need several hundred thousand rubles, or an average of $10,000, to start your business.

3. The appearance of remnants of unsold goods

Another weakness of the store as a business is the remnants of the goods.

Especially often they are formed in grocery stores and in stores selling seasonal goods. For example, Christmas toys and other holiday accessories.

The cost of the leftover goods has to be included in the current cost, which leads to a drop in demand, as the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventories - this is a far from complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be more or less pronounced. For example, building and finishing materials sell well in summer, while sales fall significantly in winter.

Other stores make super profits in the winter before the new year, and in the summer they “suck their paw” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for a future store.

6. If the business fails, the risk of losing 80% of the money

If suddenly your business does not go well, then the purchased commercial equipment will have to be sold for a pittance, and the remaining goods will also be sold in bulk or simply presented to friends for the holidays (if the goods do not belong to food).

I hope that now you have a better picture of opening your store and know what difficulties you will face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities, in a slightly different way, for example, by starting trading on the "Business with China" section.

This is a very trendy and interesting topic today. My friends are doing it successfully. Buying goods in China, you can sell them at a markup of up to 500% without even opening a physical outlet. This business can be done through the Internet.

He teaches this business very cool - he is a specialist in the “Chinese topic”. Our team knows Zhenya personally and recommends him as a professional in this field.

Watch the video in which student Evgenia shares her impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then you must be disappointed - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my acquaintances, having opened a premium-class women's clothing store, invested in it more than 1,200,000 rubles . This amount included the rental of premises, repairs in it, the purchase of goods, the purchase of commercial equipment, hiring staff, registering a company.

How much does it cost to open your store?

1. Premises (shopping area)

Own or rented.

Naturally, having your own space (not rented) gives you enormous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profits, and during seasonal recessions you can work “to zero” without earning a penny or even go into the red, putting money out of your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Product

You can take part of the goods from suppliers for sale on the terms of deferred payment. That is, give money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult here for novice players in this market. So, if you are a beginner, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you will study the most popular products, work with the objections of customers and be able to transfer your experience to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will deal with invoices, invoices and contracts. With all these points you have to deal with sequentially.

How much does it cost to rent a retail space (real life example)

Let me give you an example of rental prices in the city of Stavropol, where I live. About 500,000 inhabitants live here.

In Moscow and St. Petersburg, respectively, the numbers will be much higher.

For 2015, the average rental price of retail premises (space) is 1,000 rubles per sq. m. m.

The amount of rent is significantly affected by the size of the premises - the smaller it is, the higher the price per square meter.

3. How to open your store - 7 easy steps for beginners

The following simple steps will make this difficult but interesting path as easy as possible for you.

Try not to miss a single detail of this step-by-step instruction and I am sure that your chances of success in the enterprise will increase many times over.

These steps will help you open a store even in a small town and still make it profitable.

Step 1. Evaluate the available resources to start

First of all, look at what funds you have to open your store. All the resources you have one way or another can be divided into tangible and intangible.

Material resources:

• premises (shopping area);
• cash;
• trade software.

Intangible resources:

• practical friend (successful entrepreneur with his own shop);
• own business experience;
• communications in the administration (tax) of your locality.

For example, if you have your own premises, but it is not suitable for you to open a store, say, you are not satisfied with its location, then you can rent it out and rent a suitable retail space with the proceeds.

This is a general principle. He will help you, including with the choice of a niche, that is, the direction of trade.

Step 2. Decide on a niche and a product

Your success will largely depend on the chosen niche (trade area).

How to choose a niche:

1. Assess the level of competition where you want to open a store. If there are already large players in the area where you plan to trade, then these are additional risks. In this case, a niche strategy would make sense. This is what the Russian billionaire, founder of the Magnit retail chain Sergei Galitsky says: “If you decide to open a grocery store next to a giant, then do not try to overtake him in all positions, this will be very difficult to do. Choose a narrower niche, for example: meat products, sweets, bakery products and work it perfectly. This way you will be able to get regular customers for your trade segment.”
2. Calculate the starting budget for the project. Always count on the fact that spending will be 30 or even 50 percent more than you originally planned. This is also confirmed by the experience of my business friends. The rule to leave a cash reserve for unforeseen expenses is one of the key ones not only for a store, but in general for any type of business.
3. Determine if there is a pronounced seasonality in your niche. If you assume that the niche you have chosen has a pronounced seasonality, then be sure to take this into account when planning your business. What will you do in the “dead” months and how to “squeeze out” profits as much as possible during good trading.
4. See if there are shops in your chosen direction on the market. This is important so that when you open a store that has no analogues, you do not encounter a complete lack of customers. So many aspiring entrepreneurs are faced with the following misconception - if the market does not have what I will sell, then due to the lack of competitors, I will quickly get rich.

But! The truth is that these very analogues are often not there because this product not in demand at all.

Therefore, do not rush to become a millionaire overnight, but start your business in an understandable niche with a product familiar to people. So, having earned the first money and gained the necessary experience, you will have more opportunities and funds to experiment with “exotic” niches.

Step 3. We draw up a business plan for the store

Don't treat this step as a formality.

This does not mean that you need to paint the Talmuds for hundreds of pages, taking into account every penny and dozens of options for the development of events. However, make sure you have a written plan of action in front of you with rough calculations for three possible scenarios:

• pessimistic scenario;
• realistic scenario;
• optimistic scenario.

This approach is guaranteed to save you up to 30% of the funds at the start and give you a clear understanding of the existing picture.

I have already described in detail how to draw up a business plan in the article of the same name, which consists of three parts (,).

Step 4. We find a place for trading or 99% of the success of the store - a place, a place and again a place!

Not even the best product will sell very well where there is a large flow of target buyers.

It is on this that the statement about the importance of the place when opening a store is based.

It is not for nothing that the concept of “red line” * is often used in retail.

Red line- a retail outlet located near a road with a lot of pedestrian and car traffic.

3 main rules for choosing the perfect retail location:

Rule number 1. Large flow of potential customers

This means that the place of your store should be a walk-through. After all, the more potential customers see your offer, the greater the chance that they will buy from you.

Remember:

Customers only pay for what they see!

Your cool products, huge assortment, bonuses, discounts and so on are worthless if the client simply does not know about you.

Rule number 2. Customer convenience (accessibility)

This point is directly related to the previous one. If your store is easy to find, there is convenient parking near it, and prominent advertising signs nearby, then you can be sure that business will go uphill.

Rule number 3. Correct positioning

If you sell high-end goods, then choose a place with this in mind. For example, in the city center or in a well-known business center.

On the contrary, if you sell consumer goods, it makes no sense to be located in the same building with expensive boutiques, where there will be crazy rents and a minimal target audience.

These simple rules will help you find the perfect location for your future outlet.

Step 5. Choose suppliers

Now every seller is fighting for his client and suppliers are no exception.

After all, a supplier is essentially the same store, only a wholesaler.

A few years ago I was lucky enough to work in the well-known Coca-Cola company as a marketer in the city of Stavropol.

In the process of working, I learned a lot about retail and now, based on this experience, I can tell you which supplier can be considered a good one and what criteria should be used to select it.

Supplier selection criteria:

1. Reliability. This is the most important criterion. Reliability combines such parameters as the obligation to fulfill your order, honesty in mutual settlements, timely delivery of goods;
2. Price. Naturally, every normal person wants to buy goods at the lowest price. Compare the prices of different suppliers and choose the best one, all other things being equal;
3. Range. This is usually an important criterion, because a wide range of products attracts more buyers;
4. Recognition (brand). Trading is psychology. By selling goods from well-known manufacturers, you will gain a positive reputation much faster, and there are usually fewer problems with a proven (branded) product. After all, it is easy to replace it under warranty, return it in case of marriage, or quickly repair it at the supplier’s service center (in the case of working with non-food products);
5. Flexibility in calculations. Deferred payments, issuance of goods for sale, discounts and bonuses - this is an additional level of service that you will like and will allow you to work with additional benefits. Do not neglect this criterion.

Step 6. We register the activity (we open an individual entrepreneur or LLC)

If you can still trade from home without registering your activity, then it’s better not to do this in front of everyone so as not to make problems with clients and regulatory authorities.

For conducting trading activities in the form of a retail outlet (shop), an individual entrepreneur (individual entrepreneurship) or LLC (limited liability company) is best suited.

Now I will not go into details and compare these two forms of doing business.

All this is in my articles on the topic: "", "", "".

Step 7. Launch the store and analyze the results

Here I deliberately do not talk about how to choose commercial equipment or design a store, as this is individual for each particular store. For the selection of commercial equipment and decoration of the premises, I recommend contacting specialized specialists.

Let's revisit the steps to follow before opening a store:

1. Define a niche;
2. Rent and prepare the premises;
3. Purchase commercial equipment;
4. Purchase goods;
5. Register an activity (open an individual entrepreneur or LLC);
6. Hire staff if necessary;
7. Run an advertising campaign for your store.

After that, you can colorfully decorate the facade of the store, buy balloons and even invite a professional presenter, having arranged a whole show. But this is optional. If your budget allows it, then fine.

In extreme cases, the official opening of the store can be done on your own.

If you have experience in organizing events, then you can act as a host yourself, while developing a program with contests and small prizes.

In addition to the host, a DJ (sound engineer) with powerful speakers and other necessary equipment must be present at the opening.

After opening the store, having worked for a month or two, see what works and what doesn’t work for you. Most likely, you will have "travelling" and "stale" goods in the process.

Remove illiquid assets and focus on relevant products for your customers.

This approach can be applied to all other business processes.

Main principle

Strengthen what is already working well, and get rid of what does not work as quickly as possible.

If you have ambitions and you do not intend to stop at one store, then having worked out the entire scheme at one outlet, you can later create your own retail network.

4. Cash register - in what cases is it needed and which one is better to buy

Under current law, in most cases you will have to use a cash register, but there are exceptions.

In order not to describe all the nuances here in a long text, watch the video from the leading expert of the Internet accounting "My Business" Margarita Grin.

Margarita talks about in which cases the use of cash registers (a cash register is mandatory, and in which you can do without a cash register):

How to choose a cash register for your store

When choosing a cash register, a prerequisite is the inclusion of this KKM model in the state register. You can find this out when you buy it. Also, the cash register must be equipped with a secure electronic control tape (EKLZ).

ECLZ(electronic cash tape protected) is a block of fiscal memory for storing information about ongoing operations.

Once a year it is necessary to change this unit (EKLZ). The cash register itself will remind you of this. Once this memory unit is removed, it must be kept for five years.

5. Which store is profitable to open - 10 popular ideas for opening your own store from scratch

All the types of shops described below can be opened both in a large and in a small city.

The features of each of them are arranged in an easy-to-read table. They will help you decide which store is better to open.

1) How to open a clothing store

One of the most popular trade options is for fashion and style lovers.

2) How to open a lingerie store

This is rather an option (girls), but men may well do it if they put a female seller in such an outlet.

3) How to open a grocery store

You always want to eat, so such a store will be especially popular if it is located in a good place, for example, at a checkpoint stop or in a densely populated residential area.

4) How to open a children's clothing store

This type of trade is for people who love children and show interest in our "flowers of life".

5) How to open a thrift store

A good and clear view of the point of sale for those who understand a wide range of second-hand goods. Opening a commission shop is a good way to start a business from scratch.

№	Item name	Description
1	Required investment	from $7,000 (rent, staff salaries, cash register)
2	Thrift Shop Features	convenient location in a residential densely populated area; large store area (from 100 sq. m.); commission size: from 15% to 25%; payments for the sold volume of goods - 2 times a week; the thrift store does not issue a guarantee for the sold goods, since they are initially presented as second-hand; average check - up to $30.
3	Required Equipment	mannequins; hangers; fitting rooms; racks; cash register; reception for the issuance of goods.

6) How to open an auto parts store

Love cars and understand the details? Then this area of ​​trade and the opening of your own auto shop is for you!

7) How to open a flower shop

Flower trade - for lovers of aesthetics, emotions, celebration and subtle sensual details. The flower shop will bring you not only profit, but also the joy of "communicating with nature."

№	Item name	Description
1	Required investment	from $5,000 (rent, staff salaries, cash register)
2	Flower shop features	the presence of different forms of goods - from flowers by the piece to flower arrangements in baskets and pots; registration for the order of wedding celebrations and other events; keeping flowers fresh; sale of related products (souvenirs and accessories: romantic and soft toys, postcards, flower stickers); the presence of a glazed showcase with air conditioning average check - up to $15.
3	Required Equipment	racks; table for working with flower arrangements; cash register.

8) How to open a draft beer shop

If you want to start a beer retail business, you can open your own beer store and do it from scratch. How to start such a business and how much money you need to open it, see the table below. Such business is especially successful in areas with a corresponding contingent of consumers.

№	Item name	Description
1	Required investment	from $9,000 (rent, staff salaries, cash register)
2	Features of a beer store on tap	the presence in the assortment from 5 to 15 varieties of beer; sale of snacks: snacks (crackers, nuts, fish, chips); sale of themed beer souvenirs; it is possible to have a hall for drinking beer and snacks on site.
3	Required Equipment	equipment for the sale of beer - racks with taps and beer cans (barrels) on the reverse side; glass counters for a visual demonstration of snacks in the store; shelves for sold souvenirs; tables, chairs and other furniture (if there is a place for drinking beer on site).

9) How to open a hardware store

Particularly relevant type of sales in the warm season. A very profitable male type of business.

10) How to open a franchise store

For those who like to go the beaten track in a clear and understandable pattern. Suitable for both beginners and experienced entrepreneurs.

№	Item name	Description
1	Required investment	from $50 000
2	Features of a franchised store	selection of a suitable location in accordance with the requirements of the franchisor; payment of royalties (mandatory payments for the use of a franchise); strict adherence to the requirements of the franchisor in all business processes; relatively lower risks than when opening a store on your own, but also less freedom of action; average check - from $5 to $150.
3	Required Equipment	trade and other equipment in accordance with the chosen franchise

6. Real story about opening a store from scratch

A couple of years ago, one of my acquaintances, his name is Alexei, decided to go into business. At that moment, the guy was 24 years old and he wanted to open his own store selling Italian dresses and accessories for premium women.

Alexey persuaded his father to go to Italy and buy goods right there. Everything was bought and cost about 300,000 rubles, or at that time $ 10,000.

He rented a room in the center of the city, but the place was rather nondescript.

About 200 meters from his store there were large shopping centers with the "big men" of this business - its direct competitors.

When the refurbishment was complete, my friend commissioned an advertisement and named his store with the buzzword "boutique." The prices were right there.

Alexei argued as follows:

“I sell goods for about 2-2.5 times more expensive than I bought, my goods are expensive, which means that rent, wages and taxes will soon be recaptured.”

As expected, he arranged a colorful store opening with a sale of goods at a low price to lure customers. Alexey invited his friends to the opening and made a good profit that day, but on other days sales began to fall and soon disappeared altogether.

Then he decided that the matter was in an unpresentable repair and invested another $ 8,000 in updating the appearance of the premises. But, contrary to this, sales were as low as they were.

I remember very well how, before starting his project, Alexey told me:

“Can you imagine, Sanya, when I open my store, they will say about me that I’m not just some guy Lyosha, but Lyosha is the owner of a boutique.”

From this phrase, I concluded that he was not set up to work and overcome difficulties, but only wanted to improve his status by opening a business.

Unfortunately, my fears came true and after 5 months the store closed due to a lack of working capital and high operating costs with meager revenue.

That is, the store worked at a loss and "ate" all the money of a young entrepreneur.

As a result, Alexei lost about 1,200,000 rubles on this project. Fortunately, this money was given to him by his father for this business experiment, and they were not the last.

And imagine what would happen if he took this amount on credit ...

That is why, before you start, once again weigh all your risks and ask yourself first, how much will I lose if I fail?

What thoughts are running through your head? Think!

7. Useful tips for aspiring entrepreneurs when opening a store

These tips will help you open a profitable store and stay open when the going gets tough, which you will, trust my entrepreneurial experience.

Tip 1. Conduct a detailed market analysis before starting a project

Do not jump into the pool with your head. Connect with successful retail entrepreneurs you know. I am sure that if you wish, you will find them. Take the advice of these people and do not neglect them.

Research the specifics of the niche in which you are going to open your store. Go to the stores of your competitors and assess their strengths and weaknesses.

Tip 2. Have a cash reserve and be prepared for unexpected expenses

As practice shows, most newly opened businesses in the process of work, and especially in the first time after the start, feel the need for additional funding.

The store is no exception. Be sure to keep in mind that you will need at least 30% more money than you planned. And in no case do not open your business on the last money or money borrowed, if you have no experience!

Tip 3. Delegate non-core tasks for yourself

Often an entrepreneur, when starting a business, tries to do everything himself. After a while, he gets overwhelmed and throws his business halfway through.

Focus on the most important things.

For example, if the premises where you are going to open a store need to be renovated, entrust it to specialists by paying money.

Remember that routine operations that you do not transfer to other people eat up your time and bring the collapse of the project closer.

Focus on the main thing - working with suppliers, planning a business strategy, and so on.

8. Conclusion

If you decide to open a store, then refer to the practical tips and steps described in this article.

Here, the advantages and disadvantages of this type of business were considered, as well as the main points that aspiring entrepreneurs face when organizing their own outlet.

However, as a first entrepreneurial project, I would not open my own store.

If you are drawn to sell something, whether wholesale or retail, then sometimes it would be nice to work in the area of ​​trade in which you plan to open your business.

Having gained the necessary experience for this and having looked at the trading "kitchen" from the inside, it will be much easier for you to implement your plan.

That's all. I wish you high profits and satisfied customers!

Do not forget to like the article and share your opinions and experiences on the topic in the comments.

Usually business people prefer to open a small retail store at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for a good start. If you decide to open a retail outlet, then you need to:

• know how it's done;
• choose a suitable place;
• correctly plan the entire assortment;
• set prices
• engage in proper accounting.

How to open a store

1. First of all, you need to decide what the starting capital will be. It is important to know what products will be sold. After that, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those goods that are adjacent.
2. Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right way to pay taxes. USN is an ideal option for retail trade.
3. You need to be very careful in choosing the location where your outlet will be located. Worth a look to see what shops are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you have already entered into an agreement, do not forget about the obligatory clause that will allow you to terminate it ahead of schedule.
4. The equipment you purchase must match your outlet. The appearance of the point of sale and its design is very important. Buyers pay attention first to these parameters, and only then look at the range.
5. The seller influences the amount of profit and the success of the entire trade. It is important that he be really experienced. Such a person should be well versed in the assortment. Equally important is his friendliness.

Prices. How to set them up correctly

The target audience (its specific capabilities) has a direct impact on prices. You also need to consider the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup as low as possible. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But do not think that a large cheat will provide a good profit. In this case, sales will occur quite rarely.

It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the price at which goods are sold in the stores of your direct competitors. Make the appropriate adjustment.

Work with clients

Principles of automating your sales

You must have a clear idea of ​​the state of your business at the moment. If you write everything in a notebook, it will not help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. The ideal option is trade automation. To do this, you need to choose the right program for accounting, which has all the functionality you need. Buying newfangled programs in stores is not worth it. They are expensive and require maintenance, which can be detrimental to your business.

Today, there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the field of sales. At the same time, you can relax, be on a business trip or do something else. "Big Bird" is a system in demand today. It was created like a regular application on the Internet. That is why downloads and updates are not required. System advantages:

• You can organize sales at several points at once.
• The seller interface is ideal for registering sales.
• You can generate reports for the desired period in shifts.
• Create and print all the documents you need.
• Assigning a discount in manual or automatic mode.
• Carrying out non-cash and cash settlements with each buyer.

You will clearly know the size of the received profit, proceeds. You will know how profitable your company is. You will be aware of the entire dynamics of sales, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expenditure and income transactions will become as transparent as possible.

If you choose to automate your trading with Big Bird, you can use printers and barcode scanners to easily print labels and receipts. This will make it easier not only to register sales, but also to maintain all records.

If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is not limited at all.

If you decide to open a retail outlet, then be sure to consider all the details. The success of your business depends on you.

Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and of its own free will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM service" LLC) may receive about the User while using any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, relating to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other party in written and / or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

2.Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each of the Parties will take all necessary measures to protect confidential information at least using the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who reasonably need it to perform their official duties for the implementation of this Agreement.

2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 01.12.2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a state authority, other state body, or local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as they are defined in the Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided by the new version of the Agreement.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in the Tariff Plans and updates, to send the User marketing materials on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.9. By accepting this Agreement, the User acknowledges and agrees that the Insales Services may use cookies, counters, other technologies to ensure the operation of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties on any terms (including under contracts or agreements) . At the same time, all actions within or using the Services under the User's account are considered to be performed by the User, except for cases when the User notified Insales about unauthorized access to the Services using the User's account and / or about any violation (suspicions of violation) of the confidentiality of their account access.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transferred under the Agreement is obliged to compensate, at the request of the affected Party, the actual damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, this cannot serve as a reason for termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

In the dashing 90s, opening a point on the market was considered a prestigious and profitable business. And it really was. When the bulk of the gray mass went to the factory at 7 in the morning, the entrepreneur slowly came to the market by 9-10 o’clock, where he spent time in a fairly calm atmosphere, communicating with colleagues and customers. And yes, they made good money.

But with the advent of numerous shopping centers, the popularity of the market began to decline. Outdoor tents have been replaced by covered pavilions in super- and hypermarkets. In fact, the market has moved to the premises and the demand for it has not fallen.

Should I open a store?

Experienced market traders say with confidence that working in the market is not only a way to make money, but also a way of life. A person must have a certain temperament. The market is tightening. People who have been working in this field for years and even decades can hardly do anything else. Despite some difficulties, the point in the market gives easy money. Besides, you are your own boss.

Before starting…

Before we discuss how to open a point in the market, here are some important tips that are much more important for the future market worker than the issues of registering an activity and renting an object.

• Decide what you will trade. It doesn't have to be things or food. The market can also provide services, such as shoe repair or urgent clothing repair.
• Trade what interests you. If you have a child, open a point of sale of children's things. Love delicious food? Work with products! Retirees are good at selling seeds and seedlings. With such a selection, you kill two birds with one stone: you sell what you are well versed in, and you get the opportunity to use your own product if it does not sell at the right time.
• markup. There are different markups for different products. So, for cheap little things, the markup is 200-300%. Adhere to the following rule: the smaller the turnover, the higher the margin. Or vice versa: the faster the product sells out, the less throw.
• Competitors. Do not sell what is on the market and so much in every pavilion. Firstly, it is unprofitable, and secondly, it is quite possible to have trouble in a dark alley.
• Purchase of goods. It is very important to find a product that has a low price so that you can make good money from selling it. Therefore, the search for a supplier is one of the most important stages.
• Seasonality. Some items don't sell well in the winter, some in the summer. You will have to constantly be flexible and expand your assortment so that you can offer relevant products at any time of the year.

And a few more tips:

• Find a common language with the administrator. This is the main person in the market. It is he who can change the location of your point as the best or, conversely, disadvantageous. It is he who can create a lot of problems for you or, on the contrary, help to resolve difficult situations. Make friends with the administrator from the very beginning and always maintain a cordial relationship.
• Be one step ahead of your competitors. This is very important in the market. Be the first to introduce new features, new products. Don't be afraid to experiment.
• Get ready for the holidays. With good preparation, you can make monthly revenue in a day. Purchase an assortment corresponding to the holidays in advance, before other merchants buy it from the supplier.
• Don't limit yourself to one point. The more pavilions, the more profit. Offer different products so as not to be left at zero. One thing doesn't work today, replace it with another!
• Never trust your hired salesmen. They are very cunning and dodgy, and will gladly cheat not only buyers, but also you.

Instructions on how to open a retail outlet in the market.

1. First you need to go to the administrator and clarify whether there is a free place for rent. Look at it, evaluate how passable this place is. Find out the cost. If you are satisfied with the terms, draw up a contract.
2. Now in the tax office it is necessary to obtain permission to work as an individual entrepreneur. There you will also receive advice on opening such an activity with a list of necessary documents.
3. The next step is the selection of a range of products.
4. Finding a supplier is an equally important step. Ask neighbors-sellers where they buy their goods. Perhaps they will share with you the contacts of the wholesale base.
5. It is necessary to calculate the initial capital and assess whether it is worth opening a retail outlet on the market, whether there was enough money for rent, paperwork, and the purchase of the first batch of goods. If you are interested in how to open a meat outlet, you must include the possible spoilage of products in advance. If you decide to connect your activities in the market with the clothing trade, consider seasonality, and also be prepared for unsold balances.
6. The last stage is to provide the administrator with all the necessary documents, pay the rent, conclude an agreement with suppliers, and arrange the goods in the pavilion. You can start trading!

It doesn't matter what you sell - the main thing is that the revenue suits

Are salespeople needed?

Those who have already opened a retail outlet know what cannot be done without. Of course, without sellers. While you are not untwisted, it is quite possible to perform this function on your own. In the future, in any case, you will need an assistant. Set a small fixed salary, and make the main income depending on the revenue. Then the employee will have an incentive to sell as much as possible.

Registration of a point of sale

Even small outlets in the market with clothes or food are of interest to buyers if they are decorated in an interesting way. Banners, signs, flyers and business cards will attract attention and increase the status of your small shop. And if, in addition, you are friendly, helped with good advice and did not deceive, the person will definitely return.

How much does it cost to open a point and is it profitable?

Profitability may vary. The margin on the goods is from 30 to 300%. It all depends on the initial price, sales volume, popularity of products, the presence of competitors on the market, the season. According to experts, a point of sale on the market will pay off in a year if everything was properly organized without significant errors.

If you have any questions about the article or have your own opinion on this matter, we are waiting for your comments. We value any of your opinions!