Family club as a business. Now is a very good time to open your kids club! Profile selection: additional classes or replacement for kindergarten

ATTENTION! Children's Center Owners!
“Why do 80% of Children's Centers barely make ends meet?
Or how to increase the profits of your Children's Center.
Free online conference on MARCH 10 from 12.00-16.00 (time. Moscow time)
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P.S. There is no need to go to this conference! It runs on the internet online mode. To participate, you need to follow the link and register.

great real life example!

Comment on the article "Children's club: how to open and make it profitable"

Club. Photo albums. On Odoevsky there is Orthodox school, a children's (more precisely, a family) center occupies 1 room there. Look at the website for the exact address, other classes are scheduled there.

Do you want to learn how to make such hedgehogs from dough and natural material?

Bioexperimentanium invites the smartest boys and girls to the New Year's BIOtree. Time stop, cryo tangerines, colorful bio-ice cream and a fabulous show! You have to show ingenuity, resourcefulness, erudition and find the real Santa Claus. Unexpected surprises and gifts are provided. Dates of BIOYolok: December 19, the program starts at 10:00 December 20, the program starts at 10:00 December 26, the program starts at 10:00 December 27, the program starts at 10:00 New Year's Eve...

Introducing a magical New Year's collection for your holiday! Orders are accepted together with orders under catalog No. 16 :)

I am very worried that my child and all children in kindergarten # 1041, which is located at: Moscow, YuZAO, st. Ivan Babushkina, 13, building 2, is deprived of the opportunity to breathe fresh air in the premises. When parents ask, "Why don't you open the windows?" They say it's forbidden. You can open windows only when there are no children in the group. It would seem that a humane approach, the desire to keep children warm ... In fact, this is cruel to children. Children usually...

Discussion

Does your child complain about the heat in the group?
Mine never complained. Rather, they complained if the clothes were too inappropriate, for example, we had a knitted sarafan, I don’t know from what (either wool with synthetics, or acrylic), so I stopped wearing it. Of course, the sarafan was bought by the mother-in-law :)) And it was not hot at the matinees, but I dress easily - only a thin viscose or cotton blouse, no wool or acrylic. And none of the parents puffed or sweated. My husband was hot always and everywhere ... while he had an extra 20 kg.

Maybe you just need to draw the attention of the educator to more careful observance of the ventilation regime, in accordance with the norms - and this will be enough for fresh air? Maybe you are raising your child to be very hardened, but not all children are like that.

Well, we do not have such insanity. Previously, according to the sannorm, it was impossible to split (I remember well when the elder went to the garden), now it is possible, but many parents do not mind because of this. And if you don’t open the windows yet, there will be a gas chamber. Although, of course, sometimes it annoys me that the kids are in their shorts and there is a draft in the group. It would be better to ventilate while they are gone

Children's club: how to open and make profitable. I think it is much easier to open it than a beauty salon, a flower studio, a holiday agency, or Many take children to classes even after kindergarten.

Discussion

At this age, we went with a bang: pizza, french fries, children's chicken skewers, lots and lots of liquid. They almost didn’t touch the fruit (but it depends on the children), the cake - they just blew out the candles and that’s it, I had to drag it entirely home !!! Pizza and shish kebab were still re-ordered, but children's sandwiches remained almost untouched. The menu was made at the signing of the contract.
Parents ordered for themselves. The celebration began at 11 am, and ended at 8 pm (even though it was planned at 3 pm).

If there are a lot of games, then you need to be able to run up, quickly intercept a drink - eat and run on.

And of course CAKE!

Summer is on the doorstep - and how much pleasant trouble! Yes, it is not always easy to agree on where to go if the husband wants to raft down the rivers, the wife wants to relax from household chores in a cozy hotel, and the baby wants to crawl along the beach and fill his mouth with pebbles. But we are sure - you will have a wonderful holiday. Tell about it! The top 10 stories will be awarded prizes from sponsors! Competition dates: April 28, 2012 - October 1, 2012. You can send a story to the competition at [email protected] or through the form...

Discussion

The results of the second stage of the short story competition "Rest 2012" have been summed up!
Congratulations to the winners:
- Svetlany Tortunova, for the story "Across Italy by car - from Turin to Trieste";
- leleshka, for the story "Baikal Holidays";
- Larisa Zorin, for the story "Birthday in the underground city of Derinkuyu";
- Solnyshko14, for the story "Turkey: vacation with a one-year-old child";

The results of the first stage of the short story contest "Rest 2012" have been summed up!
Congratulations to the winners:
- Miya, for the story "VeloKrym";
- Aksuha, for the story "Ukrainian Carpathians - a fabulous place";
- Olga, for the story "Turkish coast: the sea, the sun and us".

Help. Club. Photo albums. the child is cutting teeth than to anesthetize. View topics in other conferences: Kindergartens and preschool education Computers.

Discussion

That's wonderful. 104, frankly, is not close to 1534. 4 is even closer. It is necessary to go to the beginning in one building, and in the middle / senior to another. Poor 1534, last year experienced a merger with 1715, there was also a battle, now the classes are in the beginning once, and now also 104.
But in the 5th grade, you will probably still have to take exams, this is only the beginning of the registration.

Why is everyone so against it?
There is also a positive example of joining 40 schools to 57.
As a result, the school became one, 57th. Both formally and informally. Only the 57th had two buildings and it was able to receive more children. What's bad?

I was told here about wonderful books about Moscow for children. I share :) "Moscow Rally" publishing house "Scooter" [link-1] . This is not a book, but a set of maps of walking routes around Moscow. Large-scale hand-drawn cards, drawn right at home. That is, the child will be able to search for the path on this map! The second book is Fedor Dyadichev "Moscow" An Illustrated Guide for Children and Parents "[link-2] This book is made in the now popular style - a bunch of footnotes, pictures and notes with interesting ...

I am a children and family photographer! I have been doing my favorite thing for 7 years already) I have a beloved family: a daughter and a husband))

Do you have small savings and great desire have your own simple business that does not require special vocational training and not related to suppliers and debtor-creditor troubles. Quite possibly, kids club opening, a small entertainment center for children of preschool and primary school age, is what you need.

The owners of large supermarkets and shopping centers were the first to open children's clubs, fighting for customers and satisfying the needs of parents who nowhere to leave small children to take your time shopping. The idea was liked and not only supermarket visitors began to use the services of playrooms: parents, waiting in lines for a place in kindergarten, began to bring "home" children to game rooms so that they have fun and learn to communicate with their peers. So the opening of the club turned from a successful marketing move into an actively developing business, bringing stable income with a relatively small investment.

Unlike a private kindergarten or children's center early development in order to open a kids club, you do not need to obtain a license. Other documents to open are extremely simple:

registration of an individual entrepreneur with a patent form of taxation established since 2013 and the choice of OKVED code 92.7, which regulates “other activities related to the organization of recreation and entertainment”;

registration with the tax office cash register or forms of strict reporting;

permits from Rospotrebnadzor and Gospozhnadzor for the premises for opening a children's club.

Choice of location and equipment

When choosing a place to open a children's club, you should not reinvent the wheel. Suitable room or area of ​​30 square meters. m in any places with high traffic of potential customers who need to leave children under supervision for a while: a shopping and entertainment center or a hypermarket, a cinema, a fitness center, a beauty salon, a spa center and even a large children's goods store. As an exception to the rule, but sometimes successful - a room in a residential area, where there is a complete lack of leisure infrastructure for both children and adults.

Standard set of equipment for a children's play club - this is a corner with soft toys, a dry pool filled with balls, tables for drawing, designers for kids aged 1.5-4.5 years.

For older children, it is desirable to install a labyrinth. It can occupy an area of ​​15-20 square meters. m, which means that the area of ​​​​the room should be 60-70 square meters. m.

Personnel and organization of work

When recruiting staff to open a children's club, give preference to responsible people who know how to work with children. These may be senior students. pedagogical universities or colleges, as well as retired teachers who have the opportunity to work in shifts.

Usually, working hours children's entertainment center - from 9 am to 9 pm in the evening, and two employees work 6 hours each. The cost of staying one child is 100-120 rubles/hour on weekdays and 150-180 rubles/hour on weekends and holidays. Parents of small children under 3 years old can usually stay in the playroom free of charge. If an adult wants to accompany a child older than 3, he must pay an additional 20-30 rubles.

The employee has the right to accept only a healthy child to the center by checking the parent's passport and entering the time of admission into the computer accounting program or into a special notebook. The time spent by one child in the game club should not exceed 4 hours. Failure to follow these rules will create a negative reputation for the club, and, as a result, will lead to the loss of customers.

The peak of attendance at children's entertainment centers falls on the time from 16 to 21 hours, when parents, having taken their child from kindergarten or school, go on business. Therefore, for the first half of the day, you can set discount system to increase attendance at the expense of non-working mothers with small children. For regular visitors, it is also desirable to develop a system of bonuses and discounts. When planning a business, do not forget about its seasonality: in the summer, when children are taken out of town, and in the city they try to spend more time walking with them on fresh air, the attendance of game rooms is reduced significantly.

Costs of opening a kids club and profitability

Taking into account the cost of renting and repairing the premises, purchasing equipment, registering a business and salaries of staff in the first month of operation, the cost of opening a children's club will not exceed 300 thousand rubles. If the place is chosen well and the attendance is good, monthly revenue may amount to 100 thousand rubles. Approximately 50 thousand rubles a month will have to be spent on maintenance, then the net profit will be 50 thousand rubles. The initial investment should fully pay off in 3-4 months.

In the future, the profitability of the club can be increased by developing and offering new services: the creation of a children's cafe, the organization of children's parties and competitions, creative circles.

In this article we will talk about how to open a children's development center, what you need to open it and you can download it for free finished example business plan.

A development center for children or an ungraded kindergarten is quite promising business in modern world. There are more and more children, the birth rate is growing, the population is increasing. You can often hear from young mothers and fathers that it is very difficult to arrange your baby well. There are too many applicants, and there are not enough places in such children's institutions. Of all the children who need kindergartens, only about 60% have the opportunity to get there. But kindergarten is not only help for parents, but also communication for the child.

What is the difference between a child development center and a kindergarten?

Behind last years along with municipal kindergartens, a huge number of various children's developing clubs and centers, as well as private kindergartens, appeared. All of them are engaged in providing approximately the same services with a difference only in the level of teaching, the professionalism of teachers, the methodology for teaching kids, and most importantly, the approach to the business itself. Specialists of such children's development centers try to help parents make their kids successful, educated, diversified and happy.

To visualize the differences, you can see the development programs, for example, the children's development center "Constellation". In some of their programs, mother is always involved. These techniques themselves are aimed at different goals: adaptation in kindergarten, individual development etc. You won't find this in nurseries.

Business plan

Since the differences are only in the methods of working with kids, then it will suit you to open this business. If it is not enough for you, then you can download more.

The main thing to remember is that your employees were professionals in their field, and not ordinary educators.

How to open a children's development center

How to open and what needs to be done to open a children's development center? If you love children, competently approach the matter, then it will not be difficult at all.

Factors to Consider Before Opening

If you seriously decide to start, then you need to do the following.

1. Register an enterprise, firm, go through the entire standard procedure for legal activity. Now it is not difficult to do this, all the information can be found on the Internet, in the legislation.
2. Primary investments for a children's development center will be needed from 500 thousand rubles. and more. Here you can take your own funds or attract an investor by drawing up a mandatory contract.
3. The choice of premises - the more the better: from 100 sq. m.
4. Find good qualified staff to work with children.
5. Have or acquire knowledge in psychology, pedagogy. This is necessary for checking and selecting personnel, resolving conflicts.
6. Bank account - follow a simple procedure for opening.

If you decide to use the words "educational", "training" in the name of the enterprise, but you must definitely obtain a special license. For a children's developmental development center, this is not necessary. For one teacher with a completed teacher education IP registration is required, then it is possible without a license. In this case, the staff is registered in positions with the duties of a nanny.

Choose a simplified taxation system to keep minimal bookkeeping without involving expensive specialists.

Room selection

The premises must include:

• reception;
• office for staff;
• playroom and study room;
• bedroom
• bathroom with toilet.

Fire safety requires that the premises of the children's development center must be an independent compartment, have 1-2 exits, and a fire alarm.

The success of the children's development center largely depends on the teachers. Children will talk about them to their parents, and they will tell their friends and relatives, potential clients. Of course, equipment and methods are also important, but the human factor is always the main one.

Features of such a business

Almost always, children's development centers work for nine months, because in the summer there are few people who want to take children. In this case, the rent is paid constantly.

How more city the more competition. It is necessary to assess the demand for the service in a particular area, fashion trends. Most often, the development of children up to 2-3 years old, teaching a foreign language is required.

The payback of such a children's development center is from 3 to 5 years.

The main expenses in such a business include:

• rent;
• salary fund;
• security services;
• tax deductions.

How to attract customers

The main clients are parents with children from neighboring houses. This is the main venue for the main advertising company. It should include announcements at the entrances, inside houses, conversations with parents, invitations to events from the children's development center. It is good to organize various holidays, concerts, competitions for kids, invite parents and children there. This will raise awareness and attract new customers.

Popularity can be maintained, created different ways, for example, introduce some original innovative ideas, conduct promotions. But in this case, you will certainly need to contact an advertising agency, and this, as you know, is an additional cost.

Now the opening of children's development centers is very promising. You need to stock up on patience, courage, not be afraid of difficulties, and gradually over time everything will pay off, and will bring stable substantial profits. It is better, of course, to start with your own premises without investors.

Kindergartens and development centers are not just an opportunity to open a business, it is a very useful, in-demand, good deed. Your pupils and their parents are well organized process will be very grateful to you.

Most modern parents at least once in their lives used the services of a variety of children's development centers.

Surveys have shown that almost all major cities more than half of parents with children aged 8 months to eight years are going to take or are already taking their babies to special developmental classes.

If until quite recently visiting such centers was quite expensive, today such services have become available to most people with an average income. It is for this reason that owning your own developing children's center is a fairly profitable business.

Despite the fact that there is fierce competition in this segment, opening such a business is quite a profitable and attractive investment of money due to the fact that there are more young children every year, and there are not enough good preschool childcare facilities for everyone. If you said to yourself: “I want to open a similar center!”, then you will have to thoroughly prepare.

Video about the opening of a children's development center

What do you need to open?

Before you open a children's development center, you need to conduct a small marketing research, which is best entrusted to a specialized organization.

Marketing research

If you do not want to spend money on professional advice, then the study can be carried out on your own. You need to find out the number of such organizations in your area or city.

You can interview potential customers, ie. parents in clinics, playgrounds and gardens.It is recommended to ask questions about where it would be more convenient for them to take their babies, as well as what kind of developmental programs they are interested in. The main purpose of the survey is to find out what exactly they are guided by when choosing a children's center.

Registration

Recently Released new law"On Education", which allowed individual entrepreneurs to officially conduct educational activities if there are employees with a pedagogical education. Now, to open a children's center, it is enough just to open an individual entrepreneur and obtain a special license.

To do this, you either need to have a pedagogical education yourself, or hire employees with such qualifications.

In addition, you will need to develop a program according to which your institution will work, and submit it to the education department.

Children's development center from scratch

To organize a developmental center for children, you will need suitable premises. Most start-up entrepreneurs prefer premises with a small area - 50 m2.

Location

The main criteria to be followed when choosing are its location (preferably in the city center or in the center of a large residential area), the minimum need for repair work, as well as the availability of a place where parents can wait for the completion of classes and a bathroom.

The choice of the location of your children's center directly depends on the target audience for which your institution will be designed. And also on convenience and your preferences.

Before you rent a room, you need to assess your own financial capabilities. If your children's center claims to serve wealthy parents, then it must have excellent repairs, highly qualified teachers and a professional administrator. Be prepared that this will cost you dearly.

Remember that a premium class establishment simply has to be located in the central part of the city, so renting a room will be quite expensive.

If you decide to open a children's center with a low cost of services provided, then you can rent a room on the ground floor of some high-rise building in one of the sleeping areas of the city. You should decide in advance in which particular area it is best to open a children's center, while taking into account the distance from your place of residence, the presence of direct competitors and the solvency of the population.

The area of ​​rented premises directly depends on your tasks and goals. As a rule, the area of ​​the training room should be at least 30m2. A good place for a kids club are shopping malls and office buildings.

The main requirement for the rented premises is its location on the ground floor so that the kids and their parents do not have to take the elevator or stairs.

When organizing a kids club in a shopping center or office building, you will need several study rooms, as they will most likely have a small area.

In addition to the main premises, a children's early development studio should have a waiting room. Some managers, trying to save money, try to do without such a room. In this case, parents will have to wait for their children on the street and most likely they will stop going to your institution.

Thus, taking into account the training room, the waiting room and the bathroom, the area of ​​the children's center should be at least 50 m2. If you do not have the necessary amount to rent such a room, you can open a children's center consisting of one study room, but this will significantly limit the scope of services provided.

Recruitment

For the correct opening of such an institution, qualified personnel will be required. This applies not only to teachers, but also to administrators.

Statistics show that professional administrator much easier than a teacher who understands and loves children, and who will also be able to captivate with classes and find an approach to each child.

For the position of administrator, who will receive visitors, answer customer calls, schedule all classes and solve other organizational issues, you can take recent graduates or students.

You will need at least two administrators to work in shifts. At the beginning, you can perform the duties of an administrator yourself until you find a suitable candidate. With qualified teachers, the situation is much more complicated.

Professional teachers with experience in preschools or schools will cost significantly more than administrators. In addition, it is worth remembering that having a diploma of higher education, diplomas and certificates does not guarantee that the teacher will be able to find mutual language with kids and will not discourage them from visiting The educational center and develop.

Practice shows that graduates of the pedagogical challenge can quickly find a common language with children and ensure more effective development of the child than more experienced teachers.

Interviewing all potential employees is best done in person. Be sure to pay attention to appearance applicants, as well as their communication style, try to evaluate their initiative, dedication to work and innovation.

In some cases, mothers of babies apply for the place of teachers. They do not have a specialized education, but are fond of a variety of developmental methods and attend various seminars and courses, as well as new trends in the field of preschool education. Having an appropriate diploma is, of course, very an important factor, but in some cases it can be neglected.

Furnishings, equipment

You will also need to purchase furniture and a variety of types of equipment depending on the types of services you intend to provide. You will also need furniture for the waiting room so that the parents of the children feel comfortable.

All purchased equipment must be made of environmentally friendly materials so as not to harm the health of children.

Toys and Consumables

To operate a children's development center, you will need a variety of toys, such as constructors, cubes, mosaics, puzzles and pyramids. They should be High Quality so as not to harm the health of children. In addition, you will need a variety of materials, such as notebooks, albums, cards, felt-tip pens, etc.

You can buy such items in bulk, because they quickly become unusable. Look for suppliers on the Internet, ask your friends. This will help you save a lot.

Attracting clients

Children's centers are different types. You will have to determine on your own what types of services you are going to provide, it will directly depend on which clients you will have to work with.

Profile selection: additional classes or replacement for kindergarten

The most optimal areas in the activities of such centers are preparing children for school, as well as developing skills that are useful for the future life of the baby, such as communication skills and leadership qualities.

If you plan to carry out classes with groups of kids once or twice a week, then a small room is enough. This is convenient for mothers on maternity leave - they are engaged in a useful activity with a child, but it is not expensive.

The developmental center, in which the children will be all day, will require an additional bedroom, kitchen and increased staff. In this case, your studio will be called a private kindergarten, and, therefore, you must arrange it accordingly: with all the necessary certifications, permits and commissions. To start an educational career, this is a troublesome and not entirely acceptable option.

Developmental methods

You will also have to choose which developmental methods you will use in your children's center. It is recommended that you independently master the basics of child development methods in order to choose the most suitable option and have the ability to control the learning process.

The most common methods that ensure the development and creativity of the child are:

• systems of N. A. Zaitsev,
• waldorf method,
• Glen Doman System,
• Montessori method.

With all the abundance pedagogical technologies The best results are obtained by a combination of several methods and individual approach. Great if your employees own and theoretical training in this matter, and able to create something of their own on this basis.

Advertising

Do not forget about advertising. On the initial stage to attract customers, you can use the distribution of leaflets, posting ads, as well as advertising on the Internet on thematic sites and forums. In addition, free classes contribute to the growth of the client base, as they allow parents to decide whether your center is suitable for them or not.

Nothing will lead to your center more customers than showcasing your abilities and word of mouth. As an option: take part in any social events with your pupils. Or hold an open thematic lesson on the playground.

Business plan

Issue price

So, let's calculate the starting costs. First of all, you will need:

1. to rent a room and carry out repairs there ( from 150 thousand rubles),
2. purchase necessary equipment (about 200 thousand rubles),
3. buy toys and expendable materials (from 80 thousand rubles).
4. For the salary of an administrator, teacher and cleaner, you will have to spend approximately 65 thousand per month,
5. utilities will cost you about 15 thousand rubles.

In total, the first month of your children's center will cost about 510 thousand rubles.

Benefit

The average cost of a subscription for eight visits is about 2,000 rubles, or 250 rubles per visit.

Given that the attendance of an average children's center operating in two shifts is thirty people per month, the average income is 30 * 250 * 30 = 225,000 rubles.

Thus, the full payback of the children's development center comes in about a year.

The nuances of the work of the children's development studio

Is it possible to open a child development center in an apartment?

If you want to save money, you can organize your children's center in own apartment. The only downside to this approach is that if you work with children at home, you won't be able to take on many clients due to the small amount of available space.

The other side of the coin: the SES authorities may refuse to issue you a permit. Then either deal with the children "underground", or bring everything in line with the instructions of the inspectors.

Age categories of children

As a rule, children in developmental centers can be divided into three main categories:

• Toddlers who are not yet in kindergarten can visit your center in the morning.
• Older children will come to you after 18:00, since that is the time they are taken from preschools.
• Pupils lower grades- for them, you can offer additional classes in a foreign language, art lessons.

Opening by franchise

A good option to create own business is the opening of a franchise children's center. Thus, at the initial stage, you will not have problems with customers, because thanks to a well-known brand, visitors will trust you. In addition, you will definitely be helped with teaching materials and developing equipment.

However, for such "courtesy" you will have to pay tribute regularly. This is about 15-20%. Consider all aspects of such a job well before agreeing to it.

A child development center can be a profitable business for its owner. But a person who does not understand anything in the upbringing of children should not be led by him. This is a very complex industry. Opening such a center must necessarily be at least a little enthusiastic about their work.

In opposition to parents - adherents of free education and supporters of early child development For many years, the latter have been confidently winning. More and more parents are thinking about developing activities for their child almost from the cradle, and opening a children's center can be a profitable business idea. What is needed to implement such a project? Let's try to compose step by step plan how to open a children's development center.

Step 1. Formulate the concept

Before drawing up a business plan, it is necessary to decide on the format of the future center. Universal children's groups with a different age composition, where parents can “throw” a child for several hours while doing business - the service is in demand, but such a “kindergarten for an hour” has nothing to do with developmental education. Clients - parents need to understand who they trust their children and what they pay money for, so carefully consider the concept of work:

• age of accepted children;
• the principle of group formation (age limits, other criteria);
• the main focus of development (comprehensive, creative, intellectual, physical, emphasis on foreign language etc.);
• applied programs and methods;
• short-term or long-term stay of children in the center;
• Availability individual lessons, psychological and correctional work with children.

This is the so-called "pedagogical" part of the project, which will make your center attractive and serious in the eyes of potential customers.

Who exactly these potential customers will largely determine your next steps. If you are counting on children from wealthy families, be prepared for the costs: from renting expensive premises to hiring the best teachers. If your category is “economy class”, you can get by with little financial blood by choosing a small room in a residential area and limiting yourself to a minimum of services and hired personnel.

Step 2. Registering a business

To open a children's center, you must register as an entrepreneur. This is where the Education Act comes into play. Private individuals can engage in children's leisure, tutoring, preparation for school and other services without licensing only in the form of individual pedagogical activity.

Without a license, you will be able to personally conduct classes, take administrators and technical staff to the center, but you cannot hire teaching staff to work with children, being in this status. Guest lecturers must also be individual entrepreneurs, otherwise you will have to obtain a license for an individual entrepreneur or immediately register entity, be licensed and become a full-fledged educational organization.

To open a business by a person who has not “cooked” for many years in educational system, the first option is preferable: it is simpler and cheaper. The official name of the center, appearing in all documents, will sound like your full name with the prefix IP, and in everyday life and promotional materials you can call your company whatever you like: a developing center, a club, a baby school, etc.

1. Apply for an individual entrepreneur or by submitting documents to the tax office at the place of residence.
2. When filling out the application, indicate correct views activities under, for example, 85.32 (childcare), 93.05 - personal services, 92.51 - club activities.
3. Select optimal mode taxation. Most likely it will be a “simplification”: it is not difficult to keep accounts and submit reports on your own.
4. Open a bank account.

Step 3. Getting a license

If you want to hire teachers or decide to open an LLC, get ready to apply for a license right away. You will need documents:

• contract for premises for a children's center (rent or property);
• the conclusion of the SES and fire service to the premises;
• certificate of state registration of the company;
• charter of LLC;
• educational program;
• scroll teaching materials and teaching aids in stock;
• information about teaching staff.

The specified package of documents must be submitted to the education committee and wait for the approval of the license. This is not a quick or easy matter, and it is more expedient to start it when the business is already on its feet. At the initial stage, it is still prudent not to get involved in this complex process and for the time being to work as an individual entrepreneur - to open a children's entertainment center that does not require involvement professional educators. If you did, you can safely skip step 3.

Step 4. Decorate the room

To accommodate a children's center, the premises must meet certain requirements:

1. Separate non-residential premises.
2. Not a basement, semi-basement or basement.
3. Ceiling height from 3 m.
4. It is desirable to have a fire exit.
5. A fire alarm system has been installed.

When making repairs, you must be guided by the rules regulated by SanPiN 2.4.1.2440-10:

• in the room there should be a place for undressing, a playroom used also for classes, a bathroom;
• walls – painted or covered moisture resistant wallpaper;
• ceilings - whitewashing or water-based coating is recommended;
• floors - smooth, without defects, not slippery;
• electrical sockets and switches at a height inaccessible to the child (from 1.8 m).

Having prepared the room properly, purchase necessary furniture, toys, equipment for sports games, materials for classes. After that, the entertainment center without educational services is ready to receive children.

An educational organization is obliged to coordinate the use of the renovated premises with Rospotrebnadzor, and only after receiving a permit for operation, invite pupils to their place. Needless to say, all equipment and toys must be safe and certified.

Where can I find a place for a kids club? The easiest way to solve the problem is small town- you can safely take any suitable room on a passable street or an area of ​​50 sq. m in a shopping center. In major cities, consider competitive environment(the location of similar establishments is undesirable nearby), as well as your target audience. An elite children's club cannot be located in a working quarter, and it is more convenient for grandmothers and mothers living in a residential area to take the kids to classes within walking distance.

Having decided on the place, do not forget to think over the interior in accordance with the concept of your school.

Step 5. We select personnel

Even if your center is not yet fully staffed with children, you are unlikely to have enough time to keep order and deal with household issues. You will need 1-2 administrators (consider the load from the operating mode) and a cleaner. In practice, in small children's clubs, the administrator is also responsible for cleanliness.

The issue with the teaching staff will be decided depending on the format and level of your institution: what services do you offer, how many groups you have recruited, etc. Perhaps you will limit yourself to a couple of educators, but a full-fledged developmental center is unthinkable without English teachers, dance and painting teachers, and a child psychologist. The staff can be replenished gradually, as new services are introduced and groups are completed.

The selection of teaching staff is entirely your responsibility: do not hesitate to ask applicants for recommendations, check education documents, be interested in work experience. Not every person with a pedagogical education is able to get along with young children: be sure to control the work of teachers, attend classes, get feedback from parents.

If you are positioning yourself as an institution with a developing function, your classes should give results. Each teacher should develop criteria for evaluating children's progress that will be clear to parents - many of them are actively interested in what the child is doing at the center, and whether there is any sense in this. In a club of a predominantly entertaining nature, there are no strict requirements; it is important for parents that their child is well looked after.

But the main thing is that the kids should be happy to go to your center and become regular customers. If the child is not interested, after a few lessons, the mother will take it away from you and, with a high degree of probability, will give it to your competitor. Each teacher, with his personal qualities and attitude, should support in children the desire to attend the club.

Step 6. We are looking for clients

If you manage to please your little clients and their parents, they will serve you well by passing on the contacts of the center in their surroundings. But it won't happen right away. The first visitors must first be found and interested. Start with free and low-cost promotional activities:

• while you make repairs, do not forget to post an announcement about the imminent opening;
• arrange an eye-catching opening of the center (balloons, music, etc.);
• make a bright sign and navigation;
• take advantage of opportunities social networks and Internet communication: invite clients through "mom" forums, create your own groups;
• distribute business cards to the nearest office and shopping malls;
• walk through the playgrounds with leaflets;
• arrange with the nearest housing offices to place ads on their information boards;
• do not be lazy to make a website.

How much does it cost to open a child development center

And now in numbers. How much money is needed to open a children's club, and how soon will it pay off? Let's consider the simplest option. Count on an initial investment of at least 600 thousand rubles. This includes:

• organizational expenses (registration, bank account) - from 2000 rubles;
• arrangement of the premises - from 250,000 rubles;
• purchase of equipment, toys, materials - from 200,000 rubles;
• furniture - from 100,000 rubles.

The indicated amounts are approximate and are given on the example of a children's club operating in a residential area of ​​one of the regional centers. A room with an area of ​​about 80 sq.m. located on the 1st floor of a residential building, designed for 2 game rooms. fixed costs children's center consist of rent (this is the most significant part of the monthly costs), wages, utility and other payments, advertising.

How does the children's center earn?

1. Approximately 50 kids are engaged in the club on a permanent basis - their parents buy monthly subscriptions for 8 classes. Some children go periodically (400 rubles at a time). The proceeds from these activities fully cover basic expenses IP.
2. Accepted at the center child psychologist, speech therapist (by appointment).
3. The club sells children's books, toys, art supplies, holiday accessories.
4. 2 times a week there are creative workshops for adults and children.
5. On request, children's events (birthdays, Christmas trees) are organized.
6. AT evening time one of the rooms is subleased to a private psychologist.

With competent organization the project is able to pay for itself within a year, but this is rather an optimistic scenario, since in reality everything does not work out right away. The average payback period for a children's center is 24–30 months.