Is it profitable to open a flower business? Floral boutique - a newfangled trend

Experienced businessmen who have achieved some success often say that they do not care what they trade. flower business differs in that you will have to sell a very beautiful product, while the profitability of such a business, if it is properly organized, is quite high.

At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why for those who want to deal with flowers, it is not too late to start their activities.

How to open a flower business?

Before you seriously engage in the sale of flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after commodity, but at the same time quite perishable, so its sale should be carried out as soon as possible. Otherwise, the flowers will simply wither, and it will not be possible to reanimate them.

That's why outlets for the sale of such goods should be placed in busy places, preferably not far from the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent in the market. Remember that registration of activities is a prerequisite, otherwise you may be fined for illegal business.

Flower business business plan

Every business starts with a business plan. It can be drawn up on paper, or maybe just in your head, but in any case, it is necessary to think over a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wages of employees with accruals and other expenses).

On the initial stage business, the selling price of the goods, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and markets, since the price of the goods also includes the cost of the service - which is why it must be well debugged.

To increase profits and create additional convenience for buyers, most flower shops practice taking orders via the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services makes it possible to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have a certain amount of capital, it is best to open flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of at least 50.0 square meters. meters.

In addition to the trading floor, there must be warehouse space. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and you should not forget about the need to purchase simple office equipment.

If you are not good at composing flower arrangements, then it is a good idea to think about the workplace of a florist. In addition, you will need a variety of packaging material for decorating bouquets.

All these costs must be covered from your own funds, since banks practically do not give loans to start a new business. As for planning activities, then, of course, you can spend money on ready business plan flower shop, but it is not so difficult to create it yourself, having thought through all the details of this business.

You were born and do not live in the capital, but this is not a reason not to create your own successful business. How to create a profitable business in a small town?:

Sample business plan for a flower shop

For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Equipment name | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerator 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk"Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized flower stands, expendable materials 25000,0
Total 315350.0

Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main costs will fall on the purchase of goods and operating expenses.
Suppose that 3 people work in the salon-shop (1 seller, 1 florist, 1 contract accountant). The owner of the business acts as a manager.

With a markup of 90.0% (which is an average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

purchase of goods - 450.0 thousand rubles;
salary with accruals - 97.5 thousand rubles;
rent - 120.0 thousand rubles;
utility bills (including average annual heating costs) - 56.0 thousand rubles;
consumables for current needs - 15.0 thousand rubles;
taxes (UTII) - 15.0 thousand rubles.

Total costs - 753.5 thousand rubles.
The net monthly profit of the salon will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and real expenses can receive).

flower stall business plan

A flower kiosk, unlike a store, has a smaller sales area, it does not provide for a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in a kiosk, as a rule, only the main product is sold.

The profit of a flower stall is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that the organization of the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see ads of the following nature: “I will buy a ready-made flower business”, which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and besides, a successful one, is quite rare, so without knowledge real reasons its sale by the owner is not worth making a deal.

However, if you study well the state of affairs in the flower business that is offered for sale, then you can thoroughly bring down the price, and the purchase transaction can turn out to be very profitable.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

Sale of flower business

Flower business is sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain Money to pay accounts payable, repay bank loans. Today, on the Internet, you can often see ads for the sale of a flower business in Moscow.

When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens due to the fact that the rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business at home

If you live in a private house with a fairly large plot of land, love flowers and understand them, then the best option will organize a flower business at home. One of the most common flowers grown on personal plot, are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained independently, but rose seedlings must be purchased from nurseries.

To run a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so big.

True, this will increase the cost of electricity, but, as practice shows, they will more than pay off. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers on your own.

One of my friends, growing flowers at home, changes foreign cars every year.

So think: is the flower business profitable?

Interesting video How to make money on flowers!

In the views of many inhabitants, the flower business is an attractive and profitable occupation. However, if the question of how to start a flower business from scratch is dealt with closely, then a lot of “pitfalls” will come up. Having an idea about the features of the flower market, all the pros and cons, it will be possible to minimize possible risks.

The basic principle of the flower business

With a bad mood, people are unlikely to go to the store for flowers. This means that the main task of the owner of this business is to make sure that the good mood of the visitor is preserved. It is important to be able to guess what the consumer wants and offer the buyer different products, depending on the event for which the bouquet is provided.

Before you start your business in the flower field, you need to familiarize yourself with some of the nuances that beginners will come in especially handy.

The markdown of the goods must be made in a week, without waiting for the moment when the bouquets begin to wither;
The landlord must provide the so-called "rental holidays" (without payment), lasting 7-14 days in order to equip the premises;
Find out if utilities are included in the rent.

Important! It should not be forgotten that the style and originality of the design of bouquets is the key to an inexhaustible flow of customers who always appreciate this approach.

Getting started is hard work

The problem of how to open a flower business from scratch should be approached responsibly. It is highly recommended to establish where it is most reasonable to start, what is needed to open a flower shop.

We collect documents

Regardless of what area the trade pavilion will occupy, the owner must have a certain set of documents:

Permitting documents for engaging in trade (in accordance with No. 381-FZ), for which you can apply to the district government;
conclusion from san-epidem. authorities that the retail space meets the required sanitation standards;
do not forget about the book of complaints and suggestions;
you should take care of consignment notes for products presented in the store;
price list for the goods offered to consumers (this item can be omitted).

A package of these documents must be presented to the buyer at the first request. But the contract for the lease of premises, a document certifying registration cash register, as well as documentation for the equipment, should always be at hand in case the inspection authorities swoop in.

Each member of the team must have a medical book and a card indicating the last name, first name, patronymic of the employee and a photograph.

Choose a place

Perhaps the very first steps in the flower business should be aimed at determining the location of the store. This largely determines how successful the event as a whole will be. For some, it is absolutely indifferent where to buy flowers, any store will do, and some are ready to drive through the whole city to their favorite salon and purchase a bouquet there.

In order not to make a mistake with the place, you need to have a clear idea about potential buyers. Usually fresh, only cut flowers are in a hurry to buy the male half. They will not notice elegant potted plants, preferring beautiful roses or, at worst, chrysanthemums.

Women are more fond of potted plants and exotic flora. Ladies who are well versed in gardening are ready to acquire with enviable constancy different kinds plants, adding them to their collections. In addition to flowers, they are interested in drainage, soil, fertilizers, decorations. Such buyers will choose a flower shop located near the house and, most likely, next to a bus stop.

Range features

For relatively small areas, the best option would be to sell freshly cut flowers. In such establishments, buyers will not look for houseplants or related products. Among other things, this category of space requires a lot. In such stores it is recommended to sell carnations, roses, gerberas, different types of tulips.

If the pavilion has an area of more than 20 sq. m., then the varieties of the presented goods should be expanded. Orchids, irises, anthuriums are added. It would be nice to expand the varietal stock of roses.
Large flower shops (from 30 sq. m.) have the opportunity to diversify their product range with potted plants, soil, fertilizers and various accessories.

Area 50 sq. m. and above allows you to bring the product variety of the store to the maximum values. Exotic options, large-sized potted plants, and a wide variety of soil will sell well here. Pavilions with a large sales area may offer to pack products. As an option, you should start making designer postcards from fresh flowers.

Staff is important

Dealing with the issue of personnel in a business that involves the sale of flowers is not an easy task, deserving special attention. The return on investment depends on how professional the sellers are. Only those who are characterized by creative thinking and developed imagination are able to work in this industry. In addition, employees are required to have special skills and knowledge in caring for different types of plants. The duties of the seller include both the creation of bouquets to order, and the consultation of consumers. It depends on the benevolence and professionalism of the consultant whether the buyer wants to come to this pavilion again.

For special education, those who wish can go to special floristry courses. However, the possession of a document confirming the completion of training on this issue does not mean at all that the employee has become a professional. A specialist must love his job, flowers are a special product that requires tenderness and respect for oneself.

The staff of a flower shop is supposed to have another indispensable quality - the ability to sell. Attracting a buyer is not an easy task, you also need to be able to do it. In order to stimulate such qualities, a special wage scheme can be used by an entrepreneur. To do this, you need not just limit yourself to setting a standard rate for work time, but also provide for a percentage of actual sales. Thus, the employee will have the task of selling the maximum amount of goods per day in order to earn more, respectively.

In order to set up your business on flowers, you will need not only a trained florist and seller, you will also need an accountant and an administrator. The online store will require a driver and a courier.

Integrity and honesty are the main qualities that employees should have. However, the entrepreneur himself should behave kindly with his subordinates.

Important! Any business must be built on mutual understanding between workers and employers. The success of the event depends on this.

What equipment is required

Those who are puzzled by the problem of how to open their own flower shop from scratch should purchase the required equipment.

Need to buy furniture good quality, it will show off flowerpots with flowers and already created bouquets. Those who wish have the opportunity to contact specialized companies that will be happy to offer their services for the supply commercial equipment for different types business, including everything for a flower shop. It is recommended not to forget that a business tied to flowers involves attracting enough a large number buyers. What else to interest potential consumers, if not colorful design and professionalism of employees can interest potential buyers?!

Short periods of storage distinguishing feature flower business. Some people find this aspect intimidating. To extend the life of your flower garden, you should take care of purchasing special refrigerators and freezers. A less expensive option is also allowed - the use of industrial refrigerators. Such equipment can be found in supermarkets and ordinary stores, they store meat, milk, sausages and cheese.

If the flower pavilion acquires such equipment, then it should be installed in a warehouse, thereby hiding from prying eyes. Why do buyers need to know that the rose did not come straight from Holland, as they think, but retained its freshness and presentable appearance thanks to special storage conditions.

Business benefits on flowers

For those who have planned, but do not know how to open a flower business from scratch, the issue of profitability is important. Whether the flower business is profitable is not problematic to calculate.

It should be noted that this area is perhaps one of the most profitable. The cheat for 1 flower goes off scale and sometimes varies between 100-150%. If we consider the average profitability of a store that sells similar products, then it can be estimated at about 50%, and this is taking into account rental costs, wages, contingencies and marriage, which is indispensable in this business.

Store Profitability largely determined by the experience and professionalism of the seller. It will be possible to achieve an increase in the goods sold due to the ability to correctly compose bouquets and properly care for flowers.

Positive and negative aspects of the flower business

Before you start a flower shop business, you need to consider all the pros and cons of this venture.

Benefits it is worth noting the following:

Fast start. Like any other business, flowers also require a certain initial capital. However, big money is not needed here. It will be enough for 8-10 thousand dollars to open your point near the subway or at the bus stop.
In case of failure, winding down the business is also easy. It will only be necessary to get rid of the equipment by selling it, and resolve the documentary side of the issue.
Impressive markup is a feature of this business. A rose purchased in Holland for $1 is sold here for $2, 3 and even $5.

But in flower sales there are also limitations:

Limited shelf life. The product is short-lived and in a new batch there is always a marriage, the plants begin to fade quickly, lose their presentable appearance.
The business is seasonal. Sometimes on holidays, such as March 8, you can count on receiving annual revenue. However, there are also "dead" seasons. Few flowers are sold in summer.

The listed nuances need to be taken into account by everyone who is tormented by the question of how to open a flower shop in a small town or a million-strong metropolis.

How to run a flower business from home

Deciding where to start a flower business at home is not difficult at all. First you need to register an online store. Resources for its location can be:

Maintenance of an independent website;
Implementation through social networks;
Sites-fairs offering various goods and services.

Each of these methods has both advantages and negative aspects. If you create your own website, then you should subsequently try to promote it, which implies certain costs. The social network limits the possibilities, but the site is absolutely free.

An online store has a significant advantage, which is minimal risk. To set up work, you just need to get a supplier who is able to sell you the required batch of flowers as soon as possible.

Having an idea of how to start a flower business from scratch will be able to minimize possible risk and implement a promising event that can bring good income.

The amount of initial investment is 430 000 rubles.

The break-even point is reached in the second month of work.

The payback period is 6 months.

Average monthly profit of the 1st year of project implementation 121 000 rub.

2. Description of the business, product or service

A flower shop is a profitable business that will allow you to receive significant profits with minimal investment, because not a single holiday or celebration is complete without a bouquet.

Color range:

carnation, bush carnation (at least 3 shades);
chrysanthemums (3-4 shades);
roses (from 10 to 15 different shades);
spray roses (about 5 shades);
gerbera (3-5 shades);
tulips;
peonies.

In addition to the flowers familiar to the Russian territory, it is necessary to offer exotic ones brought from tropical countries:

orchids;
strelitzia;
freesia;
anemones;
ranunculus;
irises;
anthuriums.

Rare types of flowers, unlike those that are bought every day and in large quantities, should be presented in several copies. For buyers, special brochures can be printed, in which there will be a story not only about this type of plant, but also how to care for it, conditions of detention, etc.

Range of offered goods:

cut flowers;
A flower arrangement made by a florist using packaging materials that play an important role in the flower business, because the beautiful design of bouquets depends on them;
Souvenirs.

Characteristics of packaging materials:

gift wrapping for flowers and flower arrangements;
handbags from various materials;
wrapping paper for every taste;
boxes for packaging flower arrangements;
baskets for bouquets;
ribbons, floral bows, rhinestones.

To increase the profit of your business, you can provide the following types of services:

services for the design of premises for celebrations;
conducting master classes in floristry.

3. Description of the market

Today, the market for flower shops is quite high competition. There are low entry barriers and good development prospects. Thus, in order to take your place in this niche, you need to make the most of your opportunities and find new and original ways of development. On the this moment Of particular relevance are online flower shops. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak due to a large number holidays during this period. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

There are specific dates for the peak sales of flowers:

September 1;
The 14th of February;
March 7 - 9;
May 25th.

The target audience

Flowers are actively bought and presented by the widest strata of citizens. Core target audience- working youth aged 18-35 years. This group of buyers can be considered the main one in terms of generating store revenue: they give flowers to each other, to their parents, grandparents, pay for the purchase of flowers for children during the holidays.

People buy flowers for various purposes:

The desire to congratulate someone on a solemn event;
Desire to show attention to the opposite sex;
Buy a means of decorating the interior of both a private home and public places.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a flower shop and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Store requirements:

A separate stationary pavilion with an area of 20–40 m2 or a room of the same area on the ground floor of an office building or residential building;

Windows and the entrance should open to the first line or be in sight from it;

It is desirable that the building is located near the roadway and next to a public transport stop;

The possibility of placing a sign;

The presence of running water and a bathroom.

Registration of a legal entity.

When opening your own flower shop, special attention should be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law in order to avoid various fines.

Legal form - individual entrepreneur or LLC.
It is more profitable for an entrepreneur to choose the simplified tax system "Income minus expenses" 15%.
It is obligatory to have a “Program of sanitary and industrial control”. It is carried out once - after approval by Rospotrebnadzor.
It is obligatory to have contracts for deratization, disinfestation and disinfection.
Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
A contract for the removal and disposal of solid waste is required.
There are also requirements for the internal documentation of the store. So, the organization must:
- register of overdue products;
- register of disinfectants;
- product range list.
All products will require SES hygiene permits or appropriate quality certificates.
It is worth familiarizing yourself with the Customs Code and the resolutions of the Rosselkhoznadzor that apply to plants.
Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
If you accept payments from customers by bank cards, then you need to open a current account.

6. Organizational structure

Staffing schedule:

director - 1,
seller/florist - 2,
courier - 1.

The total number of staff is 4 people.

Requirements for all candidates:

active life position;
high communication skills;
goodwill;
honesty;
discipline;
responsibility.

Requirements for a florist:

good taste;
the ability to interest the buyer;
experience in similar positions;

Salary fund
Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Director
Salesman/ florist
Courier
General fund of salary

7. Financial plan

The sales plan for the project is forecasted taking into account seasonality this business. A gradual increase in sales volumes is predicted in the first 3 months of the project implementation. Despite the seasonality of this business, the sales structure is diversified in such a way that the store constantly makes a profit.

Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market.

Sales plan for the 1st year of the project, rub.

Sales structure		1 month	2 month	3 month	4 month	5 month	6 month
cut flowers	number of sales
	average bill, rub
	total, rub.
flower arrangements	number of sales
	average check, rub.
	total, rub.
Souvenirs	number of sales
	average check, rub.
	total, rub.
	number of sales
	average bill, rub
	total, rub.
Master classes in floristry	number of sales
	average bill, rub
	total, rub.
Total revenue, rub.

Sales structure		7 month	8 month	9 month	10 month	11 month	12 month
cut flowers	number of sales
	average bill, rub
	total, rub.
flower arrangements	number of sales
	average check, rub.
	total, rub.
Souvenirs	number of sales
	average check, rub.
	total, rub.
Celebration room decoration services	number of sales
	average bill, rub
	total, rub.
Master classes in floristry	number of sales
	average bill, rub
	total, rub.
Total revenue, rub.

Procurement structure of the 1st year of project implementation, rub.

Purchasing structure	1 month	2 month	3 month	4 month	5 month	6 month
Flowers (sold)
Flowers (unsold)
Flowers, total:
Packaging
Souvenirs
Purchases, total:

Purchasing structure	7 month	8 month	9 month	10 month	11 month	12 month
Flowers (sold)
Flowers (unsold)
Flowers, total:
Packaging
Souvenirs
Purchases, total:

Thus, 15% of purchased flowers remain unsold and are written off as losses. The markup for flowers is 200%, the markup for souvenirs is 100%. The cost of packaging is 5% of the sale of the bouquet.

Taking into account the purchase of goods, raw materials and materials, the average monthly cost is 384,500 rubles.

The financial result for the first year of operation is presented in the table. The average net profit for the first year of operation is 121,000 rubles.

1 month

Today, the flower business is very popular with novice businessmen. Many are interested in how to start a flower business, the profitability of a flower shop and the possibility of creating this business from scratch in a small town or at home.

You can start it with minimal investment, or enter it "in a big way" by investing a tidy sum. The cost of a flower business depends on the city, the chosen format, the features of the assortment and services. Based on this, it is impossible to write a general business plan and calculate the profitability of a flower shop so that it reflects reality. In this article, we will consider the nuances and risks, the pros and cons of the flower business from scratch, depending on its chosen form, which will help the reader to get a general idea, form their own opinion and individually predict the profitability of the flower business.

No one will dispute the fact that there are very few people in the world who are completely indifferent to flowers. And, passing by the windows of a flower shop, we involuntarily slow down and stop to admire the bright buds of flowers, baskets with flower arrangements, ready-made bouquets. Many people, especially women, dream of being a florist or of their own. small store flowers, or maybe about a large salon, or about an online store. After all, giving people a holiday every day is wonderful! How to start a flower business?

If you decide to engage in this type of activity, first of all you need to get acquainted with its three risky features, without taking into account which many entrepreneurs quickly lose money and close:

Seasonality.

Flowers do not grow with the same stability and do not have a fixed price all year round. In order to correctly compose the assortment in the store and calculate the costs of subsequent purchases, you need to study the varieties of flowers, the periods of their appearance on the markets. So, universal flower is a rose that is popular and available for purchase all year round. But one rose will not fill the counter. In the spring, you should focus your assortment on all kinds of tulip varieties, and buy carnations closer to May. In summer greatest variety seasonal flowers - chamomile, gladiolus, alstroemeria, which allows you to expand the range. Also in the summer it is necessary not to miss the peonies, the season of which is extremely small, and the demand is quite large. In autumn, in addition to the chrysanthemums that have appeared, soils, fertilizers, pots should be purchased, as this is the time for transplanting indoor flowers. Winter is the most expensive period for purchases; frost-resistant callas, lilies, orchids are purchased. It's best not to plan to start and open your business over the winter if you're starting from scratch.

Orientation and sufficient knowledge of information is a necessary aspect that will help you to be competitive in the market, especially in a small town.

Holiday addiction.

The "golden" days for florists are generally accepted holidays, such as February 14 (Valentine's Day) and March 8 (International Women's Day). If the business is built illiterately, then the flower shop survives solely due to such celebrations and makes about 10% of its annual turnover on such days. This is especially felt in a small town with a stronger competitor store.

The inalienability of flowers from holiday traditions is a big plus in favor of the flower business. So, a family can save on a new schoolbag for a child, but will not send it to the teacher on the first of September without flowers, and the bride can take Wedding Dress rent instead of buying, but never refuses a wedding bouquet.

You should also not forget that the presence of excitement during the holidays has several pitfalls: prices at wholesale depots increase in advance, deliveries of goods may be disrupted, and not the polished work of sellers and couriers distributing your goods can lead to dissatisfaction, negative reviews and subsequent customer churn. Therefore, business owners should be especially on the alert and keep everything under strict control, and novice businessmen should open from scratch not before the holiday itself, but a little in advance in order to establish a work scheme.

Perishable goods.

Flowers are an extremely short-lived product. The average lifespan of a flower at the right temperature is about twenty days. Since the bulk of the goods come from abroad, the cut flower lives most of the rest of its life on the way to the store (especially if the store works with dealers, and not with direct deliveries). There are several technologies for transporting flowers and options for obtaining them from a wholesaler: buying dry flowers and then “soldering” them or flowers in water that are immediately ready for sale, but will live much less.

After getting to the seller, there is no guarantee that the flower will be bought quickly. Today, there are no fixed expiration dates for flowers and the return of damaged goods, as in the food industry. The testimony of working businessmen regarding the amount of damaged goods written off varies: from 10% to 50% of the total amount of goods. The profitability of a flower shop directly depends on this indicator.

There are the following ways to solve this problem:

lowering the price of flowers that won't last long, and, in last resort, sale at cost. Better to go to zero than to minus. An additional advantage of this way out of the situation will be the availability of goods and, accordingly, attracting new customers. The main thing is to teach your sellers to honestly warn about the fragility of the purchased goods instead of assurances of its freshness, so as not to tarnish the reputation of your store;
the use of probiotics, preservatives, citric acid and other additives. These funds really help the flower look fresh and last until the sale, but they kill the natural immunity of the flower itself. After the buyer puts the flowers at home in ordinary water, the bacteria from it will quickly defeat the flower, which can also have a bad effect on the reputation of the store.

How to choose the necessary flower business format for a novice businessman

There are several options for the flower business format. It is necessary to determine how much initial capital you have. Flower trade requires certain investments. The format of trade in flowers will also depend on this.

Flower business at home from scratch.

It consists in the independent production and sale of bouquets.

Flower business at home - where to start? First you need to master the art of floristry, having previously completed florist courses (of which there are a lot on the Internet), read a certain amount of literature about flowers and the rules for composing compositions, color combinations, methods of arranging bouquets, practice and fill your hand. After mastering the necessary skills, you can start making bouquets for your relatives, friends, colleagues at work. Having shown taste and imagination, having invested your soul, you give a bouquet. In the case of high-quality performance, it will be remembered not only by the person to whom the gift is intended, but also by the guests, after which the “word of mouth” will do its job. To promote a business at home, it is necessary to use social networks (Vkontakte, Instagram, Facebook). It is necessary to create pages dedicated to your work, fill them with high-quality content, make photo reports and advertise to the required audience. The more people who see your masterpieces, rate them and write comments, the better.

This format has its pros and cons.

The pluses include the fact that you build your own working time, you are at home, compositions and bouquets are made to order. Such a business does not require a large start-up capital, equipment and premises, hiring staff. For flowers, you can select a shelf in your home refrigerator, and store it on the balcony in cold weather. There is no need to pre-purchase an assortment, which, in turn, insures you against their write-off, given that the flowers are perishable goods.

However, there are also disadvantages from this - flowers are bought at retail, which automatically reduces profits and profitability when selling bouquets. Customers can become exceptionally confident Internet users, which makes the profit from the work fickle. Your customer will not be able to look at and feel the purchased goods beforehand, which increases the risk of returning orders. Therefore, this format of the flower business is more of a hobby that brings a minimum income. Although, having shown diligence and diligence, your hobby can bring good profit and become a “training field” before releasing your products offline, if, having accumulated some experience and getting a hand in making bouquets, your desires and ambitions will push you to develop further.

Flower stall / kiosk / pavilion.

The most common flower business format is small retail space with a small assortment of goods. The choice of location plays a major role in the profitability of this form of flower business. It should be crowded and accessible. Location options: transition, stop, metro station, market, that is, places of constant congestion of people. It should be aimed at a buyer with average or below average incomes. The product is purchased mainly from intermediaries and local producers and is mainly a rose, chrysanthemum and seasonal flowers. The cost of the flower and packaging should be low, which affects the profitability.

This format also has its pros and cons.

Plus - not required big investment. So, there is a purchase of a small amount of goods, minimal equipment. Rent for a modest space is also usually not high. IN holidays there is a sharp increase in demand for the goods, which helps to get a plus and recoup investments.

But, the rest of the time, the profitability of such a stall is 25-30%. The owner is his own watchman, and the seller, and the accountant. You can hire a distributor. Hiring a professional florist, given the limited range of flowers available, doesn't make sense. A very small share of the profit comes from the packaging of flowers.

The competition is very big. If you set out to start a flower business from scratch in a small town, you should win over competitors with quality, the right choice of a place for trade, and the maximum expansion of the range of services. The main thing to strive for is the opening of a network of such pavilions. This will help to make your services recognizable, expand the range and start purchasing goods in large quantities from direct suppliers, which will affect the freshness and price of flowers.

Flower shop.

The main difference between a flower shop and the above forms of business is the presence of a large area. Accordingly, the answer to the question “how to start a flower business” in this case will involve large investments.

The first thing to do is to draw up a business plan and choose a lively passageway, purchase refrigeration equipment where vases of cut flowers will be stored, tables on which bouquets will be collected and packed, racks for related products, computer equipment and more.

The shop implies the presence of a florist. Will he perform the function of a seller at the same time, or will they be two different people - it's up to you. Recruitment should be taken very seriously. The reputation of the store will depend on the quality of services performed by employees, which means sales and the development of regular customers.

The profitability of a flower shop is increased by selling additional products. It can already be not only cut flowers in a bouquet, but also compositions, boxes and baskets of flowers created by a florist, flowers in pots, seedlings, empty pots, all kinds of fertilizers, soil, seeds, decorative flower stands and much more. Also, the presence of a large area allows you to introduce related services: gift wrapping, sale of all kinds of souvenirs, postcards, production of helium balloons. This will significantly increase sales.

The disadvantages of such a shop include the fact that it requires high costs and investments and, accordingly, pays off more slowly. But due to the large number of related products and a wider assortment, the store gives a fairly stable profit.

Flower boutique.

Opening a flower business in the boutique format requires significant investments and costs. But the return is much higher, due to the work of professionals and the solvency of customers. After all, such bouquets belong to the "Premium" class and are created for wealthy people.

You should find a room on the main street or in a large shopping center. It must be formatted accordingly. Better if it will design project. The required attributes are beautiful name and a tastefully decorated showcase, expensive custom-made furniture, industrial and high-quality refrigeration equipment.

It is not enough that the seller in the flower shop was smiling and inviting. We need a multi-skilled professional florist who is not only well versed in flowers and knows how they combine in color, but also delves into traditions and subtleties. Namely, which plants are not customary to put in one bouquet, which etiquette bouquets are suitable for a child, a young girl or woman, a man, friend or boss, which bouquet is appropriate to give depending on a specific event, and so on. When choosing this format, the assortment should include exotic, rare flowers, the write-off losses of which naturally turn out to be much higher.

Products purchased in a boutique must have a label on them. this place, because the buyer acquires not only the flower, but also the prestige that goes with it.

If the main question for you is how to start a flower business from scratch, then this option business on flowers cannot be suitable due to large investments.

Corporate orders in the flower business.

No matter what format of flower business you choose, corporate orders can bring big profits, which include small bouquets of compliments to employees, huge baskets of flowers for an event, decorating a room for an event.

A flower boutique and shop has a much higher chance of finding a large corporate client than a pavilion, or a person who has opened a flower business at home. But it's worth the effort to find it.

It can be a small cafe where, by agreement on mutually beneficial terms, your small bouquets will stand on the tables or a large wedding agency that regularly attracts you to decorate tables, rooms and wedding arches with flower arrangements.

Working with a corporate client can bring profit at a time, which you can’t get even in a month by selling bouquets at retail.

Flower equipment

As you and I can see, different forms of flower business determine the list of equipment. Consider the most common items in which there is a need:

Cooling equipment.

No one wants to receive a rose as a gift, even the most beautiful one, on a long stem, but with dried petals and withered leaves. Therefore, when opening your flower business, you need to take care of the equipment that will be designed to keep the flower fresh for as long as possible. In a home business, you can use a home refrigerator.

In other cases, the room can be equipped with an air conditioner that maintains a certain temperature. The power of the air conditioning system depends on the size of the room. These systems can work both for cooling the air and for heating it. But air conditioning keeps the temperature at 16 degrees, and cut flowers are best stored at temperatures below 6 degrees.

The best solution, although the most expensive, is cold rooms, which allow you to create the optimal temperature for storing the flower. They come in various capacities, single-chamber or two-chamber (more capacious). The main criterion for choosing is the ability to create and maintain the optimal temperature for storing a flower.

Shelving and showcases for flowers. They can be of any shape. Stepped, pyramidal or in the form of a slide. The main thing is capacity and stability. But, since the flowers are constantly watered and sprayed, the shelving material must be strong and moisture resistant.
Tables. These are jobs for the salesperson and florist. The table is necessary for packing bouquets and creating flower arrangements. It must be made of quality material, be smooth and stable. The optimal parameters for a table are 120 by 80, height - 75 cm. It is desirable that the table is in the field of view of buyers. Watching the work of a florist, the process of creating bouquets, visitors evaluate the professional skills of workers, and for potential buyers, the creation beautiful bouquet serves as an advertisement.
Equipment that can be added.

The store can also be equipped with a thermal curtain. Usually it is located at the entrance to the store. It is used so that the weather outside does not affect the climate in the store.

For southern light-loving plants, it will be useful to purchase fitolamps. They will warm the flowers at any time of the year.

In addition to all of the above, when opening a flower business, you need shovels, secateurs, sprinklers, watering cans, plastic vases for flowers and more. Also, when opening a store, do not forget about decor elements, wrapping paper, bags, baskets, ribbons, and more.

All materials and equipment must be High Quality. After all, the conditions for storing flowers and their comfortable maintenance will ensure an increase in the duration of storage. And this will entail an increase in profits and profitability, a decrease in the payback period of the business.

Discount cards.

It is worth taking care of the production of discount cards for customers in advance. This will ensure that customers contact you again and develop a database of buyers' phone numbers. In the future, it will be possible to notify them with SMS messages about the availability of promotions, the arrival of fresh goods, new products, as well as congratulate them on holidays and, under other pretexts, remind them of themselves.

When opening a flower pavilion, shop or boutique, you need to choose the right trading equipment. The dimensions of all installations depend on the area of the room. The commercial equipment market is very diverse. Furniture can be purchased ready-made specialized companies, and under the order. Whether to use industrial refrigerators or ordinary refrigerated counters, as in supermarkets for food storage, depends on your financial capabilities.

How to organize a flower business in terms of hiring staff in a store

The organization of the staff structure directly depends on the chosen form of flower business, as well as on your mood to directly participate in the work or exclusively control the work of hired personnel.

Consider the basic units of frames:

Florist.

This is the designer and creator of your bouquets. He must be in love with his work, have a delicate taste, understand color (the science of color combinations), master the methods and generally accepted rules for composing bouquets, be interested in new products and fashion trends in the world of flowers. Today, the position of "florist" is an officially registered specialty. There are a huge number of floristry courses, including those that take place online. You should not thoughtlessly hire a florist who has many certificates of their passage. You should double-check on the Internet the conditions for obtaining them and the reputation of the institutions that issued them. Since the florist is a creative profession, it requires talent and intuition, and not exclusively acquired knowledge. During the interview, it is worth checking the employee’s abilities in practice, place an order for him, give a few requirements, like a real buyer, and evaluate the actual performance of the work, the taste of the applicant.

In his spare time from compiling compositions, the florist must also take care of the goods, take care of the freshness and long life of the plants.

Salesman.

There are people of creativity and people of sales. Not always a florist is a good seller. Depending on the size of your business, it may be appropriate to hire a separate unit - a salesperson who will communicate with visitors, count buyers, respond to phone calls. He must be able to attract the attention of the client, persuade him to buy the product. To increase the incentive to bring profit to your store, it is recommended to hire a seller on the terms of a small rate and a percentage of the proceeds received.

In most cases, the seller plays the role of an accountant and administrator. If the business has pages on the Internet, it is the seller who uploads the assortment of goods to the network, responds to comments and accepts Internet orders.

Courier.

Today, there are almost no flower shops that do not have a delivery service. This is an integral part of the flower business. Depending on the scale of the created business, either a separate unit is hired - a courier with his car, who delivers bouquets, or an agreement is made with a driver. For example, with a taxi driver who is ready to deliver flowers according to the meter, or if this is a market, and there are several pavilions with flowers in a row, by agreement you can hire a common driver for everyone.

Accountant.

Flower accounting is subject to general rules for trade enterprises, the sale of flowers in the store is regarded as retail. It can be carried out by both the owner or the seller (by prior arrangement), as well as a hired accountant. Usually, accountants are managed by several companies, so that their work is paid according to the contract and does not require a high monthly salary.

Security guard.

Do not forget about the costs associated with taking the store under protection. If the store is open 24/7, the night seller performs the function of a security guard.

Ask anyone if he would like to become a businessman, and he will surely answer that he would. Firstly, it is very prestigious, secondly, any businessman is his own boss, and thirdly, business, as a rule, has no limits on profitability. But what kind of business to open so that it brings income and success? Today it is not difficult to find, it is much more difficult to come up with them yourself. However, you should not reinvent the wheel either, you can simply choose one of the most cost-effective and to your liking.

Business ideas are completely different. There are those that can work for a person without special knowledge and skills, there are those that require virtually no investment (for example,). Desire, analysis of your capabilities and the amount of start-up capital (or its actual absence) will help you make a choice. One of the most cost effective and interesting views business can be the opening of a flower shop.

How to open a flower shop from scratch?

You don't have to be a florist to open a flower shop. However, it is desirable to have experience in running a business or at least in sales. In addition to routine things like choosing a premises and purchasing an assortment, you need to register your business. Registration must be carried out in the relevant authorities as an individual entrepreneur with OKVED (code 52.48.32 - Retail flowers and other plants, seeds and fertilizers). After purchasing a cash register, you must register it.

You will need the following package of documents:

Conclusion of the SES;
Trade Permit;
Invoices for goods.

In addition, you will need a cash register, a lease agreement for the premises, as well as a price list.

What does it take to open a flower shop?

It's no secret that for the successful opening of any business, you need a desire, a business plan and some start-up capital. Specifically, the flower business requires the purchase of flowers and materials for decorating bouquets, the presence of a warm room, employees, and, of course, a beautiful and memorable name for the store.

Choosing a store location

The profitability of your business can largely depend on the choice of a place to open a flower shop. The most profitable can be considered places near the registry office or the park. Transport links will also be excellent. In addition, the accessibility of the store for both pedestrians and motorists is also important.

Room selection

The room must first of all comply with the requirements of the SES, as well as be comfortable, warm and cozy. By the way, based regular store You can also open an online store with delivery.

Room types:

Flower kiosk;
Floristic salon;
Flower shop.

The choice may depend on the profile and starting capital. For a flower kiosk, a room at 8-10 will be enough square meters, for a large-scale store, about 30-40 square meters will be required.

Purchase of goods

To establish connections with good suppliers, it is enough to find them on the Internet. Pay attention not only to their advertising and portfolio, but also to the reviews of their clients. As a rule, the work is coordinated 2-3 weeks before the deliveries themselves, and before the holidays - 3-5 weeks before.

Advice: try to cooperate with at least two or three suppliers. This will help to avoid problems with deliveries, even if some of your partners suddenly experience force majeure.

Range selection

You don't have to be a florist to be in the flower business. But it is necessary to understand which plants should be introduced into the assortment and how to sort them.

In addition to standard cut flowers should be kept in the store potted plants, seeds, fertilizers, earth, roots, packaging materials, soft toys, postcards and souvenirs.

The most popular flowers are roses, chrysanthemums, tulips, lilies, hyacinths, orchids and other popular plants. It is not worth buying flowers in large quantities. And in the cabin it is necessary to maintain a special microclimate, especially for capricious plants.

Staff

Properly selected staff is very important, especially in the early stages of your flower business. It will be enough to hire two experienced or at least just graduates with medical books. The training of florists is very important, especially when working with capricious plants and flowers.

Advice: over time, it will be possible to hire employees and train them from scratch so that they know all aspects of working in your store, and you have confidence in them as specialists.

Equipment

First of all, in a flower shop or salon, you need an industrial refrigerator in which you can store plants without damaging them. Racks for souvenirs, packaging materials and potted flowers, stands, shelves and counters are also needed. The design of the store should be aesthetically beautiful, it is necessary to maintain cleanliness and fresh air in room.

Flower shop name

As you call the ship, so it will sail - an old, but very true truth. And it's not always easy. You can turn to professionals in the field of advertising, or you can name a flower shop by the name of your beloved wife or daughter, as well as by the name of an outlandish flower. The name should be stylish, memorable and fashionable. The flower shop "Romashka" can only remind you of the remnants of the Soviet past, but if you call the flower shop "Azalea" or, for example, "Magnolia", even the sign itself will catch your eye. If a store delivers flowers along with fruit baskets and gifts, it can be called "Eden", which will be associated with beauty and luxury. The name of the flower shop can also be associated with the location. For example, if it is located at a crossroads, it can be called "Oasis". If you call the flower shop "Eternal Summer" and make a themed interior, it will be very bright, stylish and memorable. You should not give names that are trivial and do not carry any meaning. Then he will automatically doom himself to low popularity. The most important thing is that the name should be not only beautiful, but also sonorous and memorable. This is important both for word of mouth and for the store to be heard by the townspeople.

flower shop advertisement

Today, there are a huge number of ways to advertise any product or service. It can be advertising on television, and an advertisement in newspapers and on bulletin boards, and jingles on the radio ... It all depends on the budget and taste. It would be useful to create your own site and groups in in social networks. By the very opening of the store and by the holidays, you can arrange promotions and distribute flyers. The brighter the opening of the store, the more likely it will be popular.

Advice: The idea of opening a flower business is not new, and there are a lot of competitors in this business. Therefore, the approach to the store must be creative. It is advisable to come up with some of your own zest or know-how, which will be unique to your salon. Moreover, in this way you can not only attract attention, but also make the store constantly be heard.

Is the flower business profitable?

Today, business has become very popular, and they have also begun to open everywhere. Flowers are grown the same way. This type of crop production has recently become not only popular, but also very profitable. But is it profitable to sell flowers?

People have been buying flowers for centuries. And before, and now they are given to artists, wives, lovers, teachers, and some buy bouquets for themselves, just to put them in a vase at home. Therefore, flowers have not lost their popularity, and their sales will be profitable for many more years.

Expenses

So, what should be the starting capital to open a profitable business? This type of activity does not apply to methods, so you will either have to earn and accumulate, or apply to the state for subsidies. However, you can get by with the amount of 500-600 thousand rubles. The expenses are as follows:

Registration of an enterprise - 30 thousand rubles;
Rent of the premises plus its repair (if necessary) - 100 thousand rubles;
Purchase of equipment (including a refrigeration unit) - about 200 thousand rubles;
Salary to employees - 30-40 thousand rubles;
Advertising - 20-30 thousand rubles;
Purchase of goods (first batch) - 50-70 thousand rubles;
Related expenses - 30-60 thousand rubles.

Profits from the flower business

A flower business, like any other, must endure a period when there is practically no income, and its owner will have to wait for some time until the costs pay off. Usually it takes about 3-4 months, but sometimes for six months or a year. You should not expect big revenue either, it increases gradually month after month. The price of the goods should be set no less than 200% of the purchase price, otherwise there will be no profit at all. Huge batches of products are also not worth buying for the first month.

With the most conservative estimates and taking into account all the costs, you can get the following picture:

The loss for the first month will be about 80-70 thousand rubles;
Loss for the second month - 40 thousand rubles;
Loss for the third month - 10 thousand rubles;
Profit for the fourth month will be 10 thousand rubles;
Profit for the fifth month - 20 thousand rubles;
Profit for the sixth month - 30 thousand rubles.

As we can see, in the first 3-4 months, funds will have to be invested without making a profit. It will be necessary to invest, in particular, in the purchase of products and wages for employees. In the future, revenues will grow, and their growth will depend on advertising, demand and many other factors.

Flower business from scratch - reviews

Many people open manufacturing businesses. Including today there are many owners, whose reviews can be found on the network in large numbers. Flowers can also be not only sold, but also grown, as some people do. However, if you do not understand the cultivation of flowers, it is better not to undertake such an activity. However, positive feedback there are also a huge number of people who specialize only in sales.

Marina:
I have loved flowers since childhood. And both potted and garden. Perhaps this love is hereditary, because it is passed down from generation to generation. My mother once kept a small flower stall, and from early morning, having cut flowers at home (of which we had whole plantations), she sold them in a small square in the city. Her father helped her, transported all the products. Often her mother's hands were weathered, but she loved her work. I decided to follow in her footsteps. At first she received a certificate of a florist, studying to be a manager at the institute, then, after working for some time in a flower shop and saving money, she opened her own small stall. Only mine was already equipped and warm. By that time, my mother was already retired, and it turned out that it was she who was the supplier of the products. And I'm glad. Together with her we organized small business with all certificates. Gradually we began to expand. They opened another similar stall and hired a salesman. They hoarded money. Today, together with my mother, I own a whole network of small flower shops and shops. My growing daughter also wants to become a florist. After all, flowers are wonderful! I will gladly help her in her endeavors.

Sergei:
It's not that I always wanted to be in the flower business someday. I had my own car wash, which my parents helped me open when I was 25 years old. And she brought in a very good income. When I got married and had a son, I brought a huge bouquet of roses to my wife at the maternity hospital as a token of gratitude when I took them home. We drove and talked, she admired the bouquet all the way. Then she told me: “let's open a flower shop? I did a little floristry and I’m ready to work there!”. Before that, my wife did not work, because there was no need for it. I told her so at the beginning, because the income from car washes (of which there were already three in the city by that time) justified all my expectations. After two days of almost endless persuasion, I nevertheless agreed to open a small salon, in which my wife appointed herself the chief artist and manager. You could say that I gave it to her. To my surprise, in just a couple of weeks, there was such a huge demand for bouquets and compositions from my wife that we did not even have time to buy products! From under her light hand from ordinary flowers and decorations, whole works of art were born, which buyers used not only at weddings and various holidays, but also gave them to their women. Two months later, the wife began to recruit workers and train them herself. Her salon moved to a more spacious and beautiful room, and in addition to them, we opened two more of these, in which her students worked. I guess it's time for me to close the car wash and open a whole chain of flower shops across the country.

Anna:
In her student years, she worked in a flower shop on the night shift. Sleep was already terribly desirable, and the demand was very small. I didn’t understand at all why I was sitting in the pavilion from evening until morning, if there was practically no profit. I decided to talk to the store owner, I wanted to offer her some tricks and promotions to attract customers. Firstly, the bouquets were sold terribly boring! I wanted to diversify them with artistic compositions. Secondly, she did not have any discounts and discount cards, it was necessary to do so. Thirdly, it would not hurt to simply distribute flyers for products. For some reason, my conservative mistress flatly refused my proposals, and everything remained the same. However, I firmly decided to save money and open my own pavilion. Two years later, I did just that. During this time, I studied the entire market and the nuances of opening my store. I found profitable suppliers with excellent products and worked on my own floristry skills. So, being a 4th year student at the institute, I have already become a businesswoman. I did not do night shifts, but, having agreed with the teachers, I worked in the store all day and was very glad about it. I not only sold standard bouquets, but also dyed white flowers in different shades, down to all the colors of the rainbow. I bought a variety of jewelry, even went to the atelier for this. There were no bouquets like mine in the whole city. A lot has been said about my shop. I sold bouquets in huge quantities and made them to order. Once, before March 8, I came up with the idea to open a second pavilion, because I was sure that my bouquets would be sold with a bang. So I did. I hired a worker and told her what was happening in my showroom. She was immensely happy to be my subordinate, as she herself said, and glad to learn what I can do. A year later, she became my companion, and now the two of us own a whole network of flower shops and several stores in two cities.

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How can you start any business? From a business idea. And the choice of a business idea depends, as a rule, not only on demand, but also on the desire of the one who decided to open his own business. A flower shop, salon or stall have different scales and sizes of different significance. But it is not always necessary to open a huge store that will pay off in several months. It is quite possible to start small, gradually expanding and developing yourself and employees. The flower business is very profitable, especially during the holidays. Although, thanks to these holidays, it can be characterized to some extent as seasonal, which means that incomes will be different all the time. Like any business, a flower business requires care and accuracy not only in documentation, but also in the sales process. After all, flowers are a very fragile product, requiring special conditions of maintenance and care.

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