Ready-made business plan for a shawarma with calculations. Possible Risk Factors

Simple but convenient fast food outlets - shawarma kiosks - have gained significant popularity.

They can be found in any big city and at the same time starting a similar business of your own is not as difficult as it seems at first glance.

This type of business is attractive due to its relative simplicity and speed of creation. The initial investment is quite modest and, with the right combination of circumstances, will quickly pay off.

The variability of the final form of the institution is huge, it is possible to open both a small kiosk specializing exclusively in the sale of food, and a larger room where visitors can comfortably eat at the tables.

The street food format fits perfectly into the atmosphere of a bustling metropolis, and with proper positioning, your business will exist for many years.

Recently, the distribution of shawarma stalls has somewhat decreased due to increasing competition from numerous mobile fast food outlets. The disadvantage of starting in this area is its low prestige, most believe that this type of business is the lot of emigrants only. Most establishments are very similar to each other, and if you give your unique flavor, then consumers will notice this, and incomes will certainly grow.

What documents and permits are needed

The required package of documents is quite large, and it takes some effort and a lot of time to get everything. Most entrepreneurs arrange such a business, but if you plan to sell not only shawarma and soft drinks, but also alcohol, then it is necessary.

You will also need the following:

• After successfully finding the location of the stall and concluding a lease agreement, you need to obtain permission from Rospotrebnadzor to install a retail outlet in a specific location. In fact, this document confirms that in the event of fires and other emergencies, your kiosk will not create obstacles for the evacuation of people.
• Additionally, the same authority issues a sanitary-epidemiological conclusion that the production process meets all standards.
• Rospotrebnadzor does not stop there and still requires a production control program, which, in theory, should be a tool for continuous monitoring of product quality.
• For the entire range offered, certificates of conformity with the requirements of the standards must be issued.
• Washing staff uniforms at home is prohibited, you need to conclude a contract for the use of laundry services.
• Even if the sanitary situation in the premises is impeccable, government agencies will still require an agreement on disinfection, disinfestation, deratting of surfaces and ventilation systems.
• Employees must be registered in accordance with labor laws and have properly completed medical books, which are admission to work with food products.

Red tape is the most tedious process when starting a business, and many use the intermediary services of agencies that, for a reasonable price, will save you hours spent in lines.

It is also not recommended to get involved in bribery when issuing permits, regulators like to conduct numerous checks, during which it is easy to identify obvious violations. It is better to do everything in accordance with legal requirements from the very beginning.

Format Options

All point format options can be divided into stationary and mobile("on wheels"):

• The advantage of mobile establishments is their quick transportation during the celebration of the City Day and other mass events, when the need for fast food is maximum.
• At the same time, stationary rooms may have more efficient equipment, comfortable tables and other amenities. Most often, stationary outlets are opened on the first floors of buildings, corner placement will only increase the recognition of the institution. Quite often, ready-made small architectural forms are used. The range of such kiosks is huge, while they have basic communications for further configuration. It is advisable to give your point of sale a unique appearance in order to stand out among the many faceless competitors.

Location selection

Perhaps this nuance is most important for the profitability of the future enterprise. Of course, you can cook the best shawarma in the city for a reasonable price, have a very attractive exterior, but without a constant human flow, all your efforts will be useless.

The next factor is the potential demand for street fast food in this place. For example, often there are 2 or even 3 points for the sale of shawarma near metro stations, and the next establishment of such a plan is unlikely to pay off quickly, and in the face of competitors you will become a true enemy, because of which their incomes have fallen.

The ideal option would be a crowded place, but so that similar points are not visible on the horizon. Many people buy shawarma spontaneously, just by seeing a kiosk nearby with alluring aromas, and your outlet should be just such a choice for customers.

Point equipment

Cooking shawarma is a simple process, and special devices are not needed here. The basic devices are:

• grill;
• burners;
• fridge;
• cash register.

The grill is the main place for cooking the product, and there is no great difference between gas and electric models. Everything is based solely on the required performance and financial capabilities.

Grill burners require more careful consideration when purchasing. When purchasing a simple grill, the quality of the product will not suffer in any way, but if you choose an unreliable burner, you can lose the preferences of buyers.

With a refrigerator, everything is very simple, it must contain all the necessary ingredients. It’s just that it’s very difficult to accurately plan this parameter in theory, everything will become clear only in the first months of work. Therefore, it is not worth buying small-capacity refrigeration equipment, it is easier to buy a large device right away than to buy another one later to meet the growing demand.

Since it is preferable to operate completely legally, the simplest cash register will be an excellent proof of the legal origin of income.

You can carefully study the production process in the following video:

Required personnel

The staff is the face of the enterprise, it is worth hiring people with a proper appearance, the presence of charisma is only welcome. Cooking shawarma is very simple, and it is irrational to require a chef's education. With proper skill, even the most unpromising employee will become a virtuoso of cooking products in a matter of days.

Mandatory is the absence of venus-dermatological diseases and a correctly completed sanitary book. Staff turnover in this business is significant, and it is always worth having a reliable employee on hand.

Purchase of raw materials

The ingredients for shawarma (meat and fresh vegetables) are perishable, so you need to constantly analyze the level of sales so as not to overstay the expiration date. After reaching a certain level of predictability of implementation, it is worth thinking about the quality of the products.

Ideally, if a farmer is found who supplies consistently high-quality products at reasonable prices.

The use of such components will dramatically distinguish your product from the product of competitors who buy factory raw materials at wholesale sites. In negotiations regarding the cost of raw materials, it is worth insisting on progressive discounts in relation to the volume of purchases. This will serve as an additional incentive for the development of the enterprise.

Restaurant advertising

Traditional advertising channels are ill-suited to popularize shawarma establishments. The vast majority of customers know that this particular shawarma is delicious, or simply make a purchase, because this outlet turned out to be closer than others.

But this does not mean that advertising your business is not needed. Many create entire networks of many points, and if you think about the future, then it is recommended to take participation in various festivals street food, occasionally offer shares, for example, when buying shawarma - tea for free. Also high-quality, noticeable and unique sign- one of the best advertising media, which is bound to attract attention.

Costs and profitability of the project

All business expenses in addition to the initial investment should be divided for further analysis into constants and variables. Depending on the size of the business, the capital investment at start-up can be from 3 to 10 thousand dollars.

The lion's share of fixed costs will consist of rent and wages. The direct costs of raw materials, electricity, etc. are relatively low and there is no need to cut them.

It is important not to forget that making a profit is not the initial task of a business, the primary need is to recoup the money invested at the start.

Many of us dream that wealth will suddenly fall on their heads. Many want, but few know what to do with it. Not all lucky people who have been lucky in life with unexpected money have coped with their luck.

What if the dream becomes a reality? This, of course, will not be a treasure chest, but a very real amount of cash. How to properly manage money? Spend them all at once, or invest in a profitable business? Everyone, of course, wants a beautiful car and fashionable clothes. But how to resist this temptation? and get a good income all the time?

Our interlocutor faced such a situation in his life. Reconomica interviewed a young guy who inherited a microscopic share of the apartment. Our hero not only managed the money correctly, but also secured a stable income for the future, which, due to his age, is a worthy deed. Today you will learn how to open a shawarma point of sale from scratch and quickly reach earnings of 100 thousand rubles a month.

Good day to all. My name is Dmitry Egorov. I am 23 years old. I live in Rostov-on-Don.

What is paid to young specialists in Russia cannot be called a salary

I have always dreamed of doing my own thing. But there was no money to realize this dream. I just got out of the army and started looking for a job.

I didn’t want to work in my specialty, because the salaries where they hired me without work experience were incompatible with life.

I graduated from the College of Law at the faculty of “Jurisprudence and Civil Law Profile”. The only place where I was offered to work in my specialty was the Pension Fund. The amount of salary that was announced to me was 8,000 rubles. I didn’t even listen to the bonuses and other delights of working in this organization. I don't understand how you can survive on that amount.

The slogan of Russian employers sounds like a sentence.

Work at the factory was also not encouraging.

I got a job as an apprentice fitter at a transformer plant for 20,000 rubles. At the end of the training period of three months, I had to increase my salary to 23,000 rubles and pay 100 rubles for overtime for each hour. As a result, you will not earn more than 30,000, no matter how much you want. Not a very bright prospect, although many envied me.

Toli happiness, toli misfortune - the division of a small inheritance

One day, an unexpected thing happened. From an aunt who lived in Moscow, we got an apartment. My mother completed all the necessary documents, entered into an inheritance and sold the apartment. The proceeds from the transaction amounted to 3,215,000 rubles. For 215 thousand, we erected a monument in the cemetery to my aunt and her late son, and my mother divided the rest of the money into three parts - a million for me, a million for my older brother, and left the rest for herself.

Of course, a series of scandals prompted us to share money, without which money issues in our family cannot be resolved. But what happened, happened - I got a million rubles.

I was in no hurry to spend money

I took a little money for the necessary needs - 50,000 rubles, the rest. I began to think about how to manage the money.

One of the options imposed by relatives was the acquisition of housing. But what can you buy in a million-plus city for this amount? Probably some kind of kennel on the outskirts, in which there will be a desire to lay hands on oneself. I discarded this option, which earned the curses of relatives.

I also did not accept other options for spending money. I also didn't want to buy a car, as my brother immediately did. The car will break down, the clothes will wear out, and there will not be a chance to receive such an amount again. .

BMW, the dream of my older brother. She came true.

There is money, but where to get an idea for a business?

I decided to invest in the business. But in what - it was a question. I decided to learn a little and be like business training.

Donkey teaches rams to earn money - provincial business training scheme

I must say right away that nothing sensible will be taught at such events. There you can only waste 500 rubles and still buy some useless little book. I can't say the same about other cities, but that's the way it is here. You are taught how to earn millions by a person who does not have money for new shoes, and who comes to training by minibus.

Rescues the ubiquitous Internet

I had to draw. There are many videos about different ways to invest money. I was most attracted by the opening of a mini-snack bar like a shawarma stall, or a burger one.

Once, while looking for another business plan, I came across a video of one Chelyabinsk guy who made his own shaurmarket chain. These were mini-snacks, made according to all the rules of doing business in the fast food segment. I liked this project, and I decided to start implementing my own, the same.

A mini-cafe is an excellent solution for a business with an initial capital of 1,000,000 rubles.

Shawarma: a business plan with calculations for 2018 that worked

To begin with, I had to find a place for the cafe equipment. The required area of ​​\u200b\u200bthe room for a shawarma should be from 20 to 35 meters. You also need a window for trading on the street. Another condition is the location of the cafe in a crowded place. People bring money, and it is better to open cafes in such places.

You also need to know where good business equipment is sold. All these questions had to be compared, the answers to them added up to get a business plan for opening a shawarma tent.

How to open shawarma: business plan - costs

After searching for information and calculations, a preliminary business plan was obtained. It consisted of two parts. The first is one-time expenses for equipment and inventory, and the second is monthly expenses for renting premises and wages for employees.

That's what I did.

One-time expenses for a cafe, taking into account 12 seats inside:

• Electric oven for cooking shawarma - 12,400 rubles.
• Table for the oven - 5,600 rubles.
• Bar counter and cooking table - 20,000 rubles.
• Hood, with the fulfillment of fire safety conditions - 8,000 rubles.
• Grill - press - 16,000 rubles.
• Table for gastronorm containers - 4,000 rubles.
• Gastronorm containers - 2,800 rubles.
• Electric stove - 2,000 rubles.
• Scales - 3,800 rubles.
• Crockery and equipment - 11,000 rubles.
• Microwave oven, electric kettles 2 pcs. - 9,500 rubles.
• Cash equipment - 24,000 rubles.
• Video surveillance system - 16,000 rubles.
• Used refrigerator - 18,000 rubles.
• Bar stools 12 pcs. 12,000 rubles.
• Round high tables 3 pcs. - 6,000 rubles.
• Interior items, vases, plastic products, trash cans, brooms, rags, etc. - 6,250 rubles.
• Repair of the premises, to meet one standard, installation of furniture and electrical equipment - 50,000 rubles.
• Advertising signs with additional promotional materials - 7,000 rubles.
• Registration of IP with all related documents and permits for food trade - 9,800 rubles.
• Aprons and uniforms for employees - 5,000 rubles.
• Other expenses, including transportation - 8,000 rubles.

The total amount is 257,150 rubles.

According to my calculations, I should have enough money for two outlets at once. I decided to invest another 150,000 rubles in this estimate - for unforeseen expenses - and start renting premises.

It was possible to invest the remaining amount in another business, but I did not want to be scattered. Since I had no experience in doing business, I did not chase two birds with one stone.

Where to open a shawarma stall? The next stage is the selection of premises

There were many places to choose from. I chose two premises in the central part of the city, at a small distance from each other. These places were located at the intersection of travel roads and had good pedestrian traffic. Near one point there was a passenger transport stop. One room had an area of ​​24, the other - 28 square meters. The repairs in both rooms were good, and I only had to arrange with the landlord to repaint the walls to my standard. The owner of the building allowed me to do this.

The space issue has been resolved. I left a deposit and agreed that I would start renting the premises from the 1st. I took this step in order not to pay extra money for rent while the equipment is being purchased.

Without industrial espionage in our time nowhere

Half of what I needed from the equipment was sold to order, and some had to wait up to two weeks for delivery. I ordered equipment, furniture, utensils and inventory - and started mastering the recipes.

Since I quit my job, and I had time, I got a job in one of the establishments where they make shawarma.

I learned how to make shawarma in 4 days, and most importantly, they taught me how to cut chicken legs in such a way that there was no significant weight loss. I also learned that there is no waste in production, and you need to make broth for sauces on the bones from the legs. I studied all the recipes and made some adjustments to my plans.

After working as a cook for a week, I learned a lot about this business and at the same time made myself a medical book.

Now I knew what products to buy, where to buy, how to make sauces and much more.

Yes, by the way, guys from Sholokhov Avenue, if you are reading this now - thank you for the master class!

It's time for business - my dream has come true

The equipment came to me, I took it from the transport company, the furniture was also ready, it only remained to double-check everything and start equipping my premises. When the completeness of the equipment and its readiness for work was checked, I decided to pay the rent, sign contracts and take the premises.

Briefly about the selection of staff in the stall

I also needed two people to work. I took care of this in advance and put out an advertisement for hiring cooks. Several people responded. Of these, some already had experience in cooking shawarma and I agreed with them. I hired two chefs with a 6/1 rotating schedule. Over the weekend, I planned to replace them myself.

How much does it cost to open a shawarma point? The picture is completely clear

I described the starting costs for equipment above. I also became aware of the monthly expenses for one object. Since the area and rent for both premises was approximately the same, I will indicate the average values.

• Rent for 1 room - 16,000 rubles.
• The salary of a cook-purveyor is 25,000 rubles.
• Payment for electricity - 4,000 rubles.

In total, from two points of sale I had to pay 90,000 rubles a month.

One of my outlets. Signage is important.

How much does one shawarma tent bring? About the profitability of the institution in simple terms

The cost of one serving of shawarma includes the cost of products such as meat, chicken, cheese, pita bread, in which it is wrapped, vegetables that are added to shawarma, sauces, packaging, napkins. Also, of course, the electricity that is used for its preparation is taken into account. If we calculate the average cost of all these elements, then the average cost of one serving of shawarma in 2018 is 37-40 rubles, which is not very much. It turns out that the markup per serving is 110 - 200% (depending on the selling price). The selling price of one serving of shawarma in my stall was 100 rubles.

To pay back all my monthly expenses, I need to sell goods for 90,000 rubles from one point. This makes 900 servings. We divide this value by 30 days and we get that per day, one point must sell at least 30 servings of shawarma. Selling 30 portions of shawarma a day is only payback for rent, chefs' salaries and electricity bills - a break-even point. I have not yet included quarterly deductions and taxes, as well as accounting fees in this amount.

Sales plan

After all the calculations, a plan for daily sales was determined - 75 servings of shawarma.

The plan is a good thing, because the seller must understand that his salary depends on the implementation of the plan. If there are no customers, then the seller should not sit and wait, but should go out and distribute leaflets, attracting customers.

Of course, I set a slightly inflated sales plan, and if this standard is met, each point should bring me a net income of 90-100 thousand rubles. But the plan is the plan, and it is useful to keep it inflated, and if it is fulfilled, the plan must be increased by 10%. These are business rules. Trading with the motivation “how it goes” will not work.

And I set this plan not only for sellers, but also for myself. People need to be attracted, and this was my direct responsibility. It was necessary to come up with various promotions and advertising tricks.

Opening shawarma from scratch. What happened in practice

Everything was ready, painted, washed, dressed up and I got to work. We opened April 5 at 9:00. I planned to make a working day from 11:00 to 21:00. The cooks came to work by 9 am, made preparations and started trading at 11 o'clock.

Sales were poor at first

In the first working days, sales did not go very well - no more than 30 servings per point. After working in this rhythm for a week and a half, we began to think about how to increase sales. The cooks offered to improve the recipes, but this did not bring any benefit.

Shawarma is a rather bulky thing, and after frying it in a press grill, pita bread becomes hard, and it takes effort to bite it off. If you add more sauce to it for juiciness and taste, then the chance of staining clothes is very high. Also, it was impossible to eat it while driving. Minibus taxi drivers who drove past neighboring stops preferred pies to shawarma. They took them for the same amount in several pieces. This inconvenience for customers had to be dealt with.

How to increase sales of shawarma? Observations have shown that...

I will reveal a little secret that I discovered while observing the buyers. Those who do not have enough money pay attention to a large portion of shawarma. Simply put, a large and delicious-smelling portion attracts only the hungry, and they have no money. And it seems to me that a hungry cook came up with such a portion. You can perfectly eat it on the beach, or at home, but not on the street, where there is nowhere even to wash your hands.

People who are in the central part of the city prefer to go to a cafe and pay a little more to avoid the possibility of getting their clothes dirty. Moreover, it will be a tragedy for a girl if she gets her blouse or dress dirty.

And drivers of taxis or regular buses, who have time - money, cannot eat it with one hand on the go. I concluded that the big shawarma is the wrong marketing ploy.

Quick solution - mini shawarma!

It didn’t take long to think about solving this issue, if the shawarma is large, then it needs to be halved, and instead of the package, serve it in a neat napkin.

I made and calculated it quickly. The result was a small and neat portion, which could easily be eaten with one hand, like ice cream. For greater effect, I decided to increase the content of meat products in a serving by 15%. Lettuce leaves were also added to the mini portions - to give freshness. Another innovation was to season shawarma with lemon juice. A slight sourness added spice to the finished dish.

The mini-portion of shawarma was a great marketing solution.

Expansion of the range of points. Shawarma for all tastes, even for vegetarians

Another decision was to diversify the portions and add shawarma with chicken, cheese and mushrooms, with smoked chicken, with the addition of fried bacon to the menu. For vegetarians, a variant of shawarma with grilled eggplant and mushrooms was offered. To do this, I had to purchase a brazier, install it in a room with all fire safety requirements. This procedure cost me another 18,000 rubles.

Changed the format - and sales doubled

After all these innovations, the trade markup per portion of shawarma fell by 15%, but sales increased by 200%.

The mini portions sold very well. There were days when sales from one point exceeded 200 servings per day. This is a very good result. Also, taxi and shuttle bus drivers have become regular customers.

Customer Convenience - Business Success

Taking into account the wishes of the drivers, we began to sell tea and coffee in cardboard glasses - non-spillable ones. This gave them the opportunity to have a snack while driving.

After realizing the success of this event, I want to develop a new concept - to make snacking on the go convenient. To do this, you need to develop and order cardboard containers in which a drink and a portion of shawarma will be conveniently placed. This is not my invention. This is practiced in many fast food establishments. I want to develop thermal containers for four mini portions of shawarma, so that the buyer can comfortably buy and bring home the cooked hot dish. A 10% discount will work for the purchase of four servings of shawarma. It is convenient for the buyer and beneficial for the seller.

Also, such a step will make it possible to organize the delivery of shawarma to your home.

Selling drinks in such glasses has become an outlet for drivers and those who want to eat on the go.

Opportunity for extra income

My product is now popular. Two people work for me at each point - one is a cook, and the other is a seller. Also, along with the sale of shawarma, I develop the direction of the sale of drinks.

It was not difficult to do this - the drinks suppliers themselves offered cooperation and brought the necessary equipment. Trade in drinks brings monthly 15-20 thousand rubles.

The money I invested in the business was fully returned after a year of work. My minimum monthly income is now at least 100,000 rubles. I see excellent prospects for development and growth. I think I did the right thing with my money and have no regrets.

I give readers this advice. Of course, I respect the elders, but it’s not worth listening to the opinion of people who live on a salary all their lives. Only rich and successful people need to listen to advice. A poor man cannot give advice on how to become rich, just as a plumber cannot give advice. The poor man is afraid of money and looks for various excuses to justify his failures. This is the harsh reality of life.

I now look with horror at the prospect that my relatives advised me. I could buy a dilapidated apartment on the outskirts of the city and work in a factory for 30 thousand a month, but I chose another.

Yes, about his older brother, he is now working for me as a driver in his luxurious BMW.

Street food around the planet is represented by a great variety of options. In Russia, a huge number of dishes of this direction are known. Shawarma can be called one of its brightest representatives.

Reasons for the popularity of shawarma and business features

The dish itself came to us from Turkey. Born on the shores of the Black Sea, it is distinguished by its special ease of preparation. It combines delicious meat, fresh vegetables, pita bread and sauce. So useful, simple and at the same time inexpensive food could not go unnoticed by entrepreneurs. In order to set up a shawarma stall, a complex business plan is not needed, since the simplicity of creating a dish miraculously combines with the absence of any difficulties in creating your own business.

Another reason for the popularity of this dish can be called an increased calorie content. So, one serving of shawarma can easily replace a full meal.

Depending on the region, the dish may have certain differences. These include:

Replacing Armenian lavash with tortilla;

Sauce options (from tomato to balsamic);

Various meats (there are recipes for cooking from pork, lamb, beef, chicken).

So, in order to open shawarma, a business plan should include the features of the taste preferences of the selected region. This is a prerequisite.

How to draw up a primary shawarma business plan with calculations

The first step is to designate the area in which the product will be sold. It should be understood that we are talking about a dish that they prefer to eat as a substitute for a full meal. Therefore, the best place for implementation will be sites with a large accumulation of people flows. For example, in large cities it can be:

Areas near educational institutions;

Squares and embankments;

Places of congestion of people, the way of work of which implies the frequent purchase of fast food (bus terminus and so on);

Playgrounds near any sports facilities.

Having chosen a place, we enter it into a ready-made business plan, for which shawarma is the basis for further calculations. The next step is to analyze the flow of people - this will help determine the possible daily profit. Please note that in some places the trade may be seasonal. So, for example, the embankment will be the most relevant place of sale in the spring and summer.

If you are thinking about how to open a shawarma, a business plan, the costs of which must be strictly planned, should include rent or purchase of premises. Most of the already existing points of sale rely on the implementation of activities in the stall. Its design allows you to create compliance with the requirements of SanPIN, as well as intelligent use of space, minimizing the cost of renting an area.

The next step is equipment

How to draw up an actual shawarma business plan? A sample from which, by making various adjustments, a calculation can be made based on the characteristics of each locality, will always include several main points. However, it should be clarified: the equipment in almost all cases will be standard.

The main list includes:

- Rotisserie for frying meat. This equipment, although highly specialized, is available for purchase in all cities. There are skewers from different manufacturers, but the principle of this type of stove is always the same.

- waffle iron. This conditional term is a device with which the finished shawarma is pressed, followed by frying. The waffle iron's ribbed surface creates a signature grill-like pattern on pita bread.

- Fridge. The refrigerator will store meat, vegetables, sauces, etc. It is necessary to clarify the possibility that, from the point of view of the correctness of storage of products, the checking authorities do not have any questions. If you need to create a distinction, you will need to purchase two refrigerators.

and inventory

All of the above equipment is not sufficient to make a full-fledged business plan for a shawarma tent. In addition, the following kitchen utensils should be added:

Plates;

Cutting boards;

storage containers;

You also need to think about the delivery method. In most cases, it occurs by packaging in a disposable plastic bag, which is complemented by a napkin. In other cases, the finished dish is served on a plate. It should be understood that a full-fledged serving will be impossible, since we are talking about a dish that is mainly consumed on the go.

Communication and Conditioning

To prepare shawarma, in addition to the simplest equipment and a few related equipment, you only need electricity. Other communications are connected at will. Speaking of a full-fledged production process, water supply should be taken into account - without it, it will not be possible to work with food on site. Fortunately, in the modern world, summing up communications is a fairly simple matter. Connecting electricity, of course, is much faster than connecting water supply, however, both manipulations are carried out at fairly budget prices and in a short time.

Design features

Since the main direction that the business plan adheres to is shawarma, one should rely on stimulating appetite. If we consider this issue from the point of view of psychology, the red color has an amazing effect on perception. It causes a feeling of hunger, increasing the desire to shop. No wonder the word "red" means "beautiful"!

A little advice: in no case should you copy brands already known in the field. In addition to the stupid attempt to live up to someone else's ideals, you can get sued for using someone else's work for your own selfish purposes. Since the only thing that our business plan considers is shawarma, it would be appropriate to create an attractive sign that demonstrates the delicious product sold in this place. It is worth hiring a team of professional photographers and designers to create your own style - such costs will pay off completely, since its future fate will depend on the initial external attractiveness of the business you present.

Drawing up a list of expenses

So, the business plan (shawarma is a product that we will produce and sell) consists of the above parts, the analysis of the cost of which can reveal the secret of the full list of costs for the implementation of the business. The main parts of the standard calculation will be as follows:

Stall rental - 10-50 thousand rubles per month, depending on the location;

Purchase of a stall - 130-250 thousand, depending on the area, as well as the place of trade;

Land rent - 2-5 thousand rubles per month;

Acquisition of basic equipment: a frying oven - 100 thousand, a waffle iron - 35 thousand, a refrigerator - 30 thousand, kitchen utensils - 5 thousand;

Additionally, it may be necessary to purchase furniture (tabletops, chairs), the average cost of which varies from 10 to 40 thousand rubles;

Conducting communications - 5-10 thousand rubles.

Additional costs may be:
- design creation - from 5 to 50 thousand rubles, depending on the complexity of the idea being implemented.

You should immediately be ready to purchase the necessary raw materials (about 5 thousand rubles). If you plan to hire staff, you should take care of the upcoming salary (about 20 thousand rubles) in advance, since the first month of work will be held in test mode and, most likely, the profit will not be enough to fully cover the costs.

Thus, the most budgetary opening plan implies expenses of 227 thousand rubles. The maximum option, which does not include rent, but the purchase of a stall, will include 600 thousand rubles.

Payback

Calculating payback is an extremely difficult task, since everything is tied to providing up-to-date data regarding the possible level of popularity of a business. As an evaluation criterion, you can take as a basis an existing business in this area, which has been operating for a certain period of time in a place whose traffic is similar to yours. When calculating, you should remove about 20 percent, since this amount is profit from regular customers. The new business will accumulate them in about a year.

Output

The effectiveness of this business depends entirely on an integrated approach. Its implementation will be successful only if the calculations for the creation of the start are guaranteed, as well as if the quality standards are met. If you produce a truly delicious shawarma, customers will turn a blind eye to the not-so-well-thought-out design, as well as the flaws in the interior of the stall. Act wisely and you will succeed!

Thus, the shawarma fast food dish can be a brilliant start to creating an amazingly productive business. As for the prospects, in the future it is possible to open a network of kitchens in which shawarma, which has already managed to fall in love with many, will be produced. And by adding zest to your dish, you can truly win the hearts of lovers of this oriental dish, which takes its roots from the distant shores of the Black Sea.

Opening a shawarma cooking and selling point is a great idea for a small business with little investment. And despite the ingenuity of this business, there are features that require attention and the right approach. These include: the list and cost of the necessary equipment, the nuances of choosing a location for the location of the outlet, a preliminary business plan with the calculation of the costs of opening a shawarma business.

In addition to the above factors, in this article we will try to calculate the possible profit from the shawarma business. And we will consider how to increase income from the sale of shawarma with little effort and an additional assortment.

Shawarma or shawarma(there are also popular names - shaorma, shawarma, shuarma and the like); in other cases - doner kebab, doner, doner, kebab. The dish, according to a number of culinary history experts, is of Arab origin, consisting of minced meat cooked on the grill; with the addition of a mixture of fresh vegetables and herbs and the original sauce. The resulting filling is wrapped or placed in a cake, pita or pita bread. And despite the extensive differences in names, the generally accepted classic recipe for this dish is traditional and changes little, but, as practice has shown, each chef has his own version of the “classic” shawarma, which completely changes the idea of ​​\u200b\u200bwhat exists on the market. Sometimes only the name remains from the "classic".

A wide variety of own recipes, and the absence of a strict requirement to strictly follow the "classics", allows you to combine traditional ingredients in various proportions, add non-standard fillers to the original shawarma, or completely change the filling of the dish, based on the taste priorities of your target audience and preferences depending on the region residence. And all this, no doubt, is sold as "shawarma" - a commercially successful name that allows you to quickly and effectively declare yourself. Therefore, new entrepreneurs who are friends with marketing always try to add this word to their advertising or sign. Therefore, they appear everywhere (the names are fictitious, coincidences with real commercial objects are accidental): “Big Shawarma”, “Shawarma No. 1”, “Shaurma”, “Shawarma and Drinks”, “Shawarma from Radik”, “SuperShawarma”, “Fresh Shawarma ”,“ Grilled shawarma ”and so on.

Taken together, this approach provides ample opportunities for starting your own business, turning shawarma into a universal and popular fast food dish that can satisfy the most demanding and original demand from any segment of the population. Therefore, shawarma fits perfectly into business opportunities of any size. And it turns out that “shawarma” is: and a small kitty on the streets of your city; and "island" in the mall; and even a similar dish is often found on the menu of some cafes and restaurants, including world and popular fast food chains. Because there is a stable demand for shawarma, and this easy-to-prepare dish is familiar to everyone and highly appreciated by consumers.

Since all the ingredients are prepared in advance, the cooking time of the shawarma itself does not exceed 5-15 minutes. The low cost of the finished dish ensures that it will be inexpensive for the client.

Shawarma is consumed hot without the use of cutlery. It has an original taste - one serving can satisfy the feeling of hunger in an adult. Therefore, this type of fast food is so popular at lunchtime among most citizens - from a student or a simple worker to a major head of a large company. For the latter, as they say - so as not to forget the taste! The process of lunch, where the main dish is shawarma, does not take much time.

As already noted, the modern shawarma recipe refers to universal dishes. Although they have historical roots, they quickly adapt to modern realities and demand among consumers, often without changing the name - completely changing the filling or design. Or vice versa, keeping the basic principles of the cooking recipe, they change the name, making it the establishment's signature dish.

So, you can meet modern fitness shawarma where there is no meat, and only vegetables are added inside. Often sold in Europe doner with pork, which somewhat contradicts the Arabic roots of the recipe, but perfectly satisfies the demand of Europeans, well-known fans of this meat. And in large chain restaurants and fast foods with a worldwide reputation, they offer to try the so-called rolls or twisters with meat filling. Most often, chickens act as “meat” - pieces of fried chicken in breading. The dish is complemented by a branded sauce, with the addition of cheese and vegetables, wrapped in a wheat tortilla. It feels like these rolls are similar in filling to prescription “Caesar” burgers or salads of the same name. In fact, it is so. The company's technologies, seeing the popularity of "shawarma", tried to add it to the menu using available and ready-made ingredients used in other dishes - chickens, sauce, cheese, herbs. That is, all the expenses for additional purchases of the company are a cheap wheat cake, the rest is already being prepared. Bravo, technologists!

That is, as it becomes clear, shawarma easily changes ingredients, adjusting to market demand and the audience of the institution, and retains its key advantages - originality of taste, consumption without cutlery, quick satisfaction of hunger, more than democratic and affordable price.

Therefore, opening a point for the preparation and sale of shawarma is a profitable business with little investment at the start. Whatever all kinds of experts say, the opportunity to have a quick and inexpensive meal will always be in demand and relevant. And shawarma, which has been successfully sold with us for more than a dozen years, is a vivid confirmation of this. A point that does not pay for itself will be immediately closed by the owner without regrets. But, while we see the opposite picture - the number of points for the sale of shawarma does not decrease, or even becomes more of them every day.

How to start a business cooking and selling shawarma

So, how to open a business for the preparation and sale of shawarma, or, more correctly, shawarma ... shaorma ... shawarma ... shuarma ... doners, rolls or twisters? Regardless of the name of the final dish, the steps for opening this simple case are the same. Starting a shawarma business involves two main steps.

First, you need to find a suitable place. It should be distinguished by a high throughput, the accumulation of as many people as possible. Ideally, these are areas of shopping centers, areas of markets, stations. A good neighborhood will be public transport stops, secondary specialized and higher educational institutions, business centers and office buildings. Any point of concentration of people.

Market experts note that shawarma as a business has a stable demand in the field of fast food among start-up entrepreneurs. This is facilitated by the popularity of the dish and its low cost. Also, businessmen are attracted by the low cost of opening the enterprise itself: a small set of necessary equipment, the use of ready-made ingredients for filling and a simple technological process for preparing a dish.

Secondly, you need to get permission from the local authorities and rent or purchase a stall, a small pavilion or a mobile shopping trailer. You can consider opening a shopping island in a shopping and entertainment center or on the territory of the so-called food cords. Its cost depends on the size and level of equipment. Equipped with an autonomous water supply and heating system, the kiosk costs from 200,000 rubles, and the cost of the island starts from 600,000 rubles. The main “ingredient” of any shawarma outlet is electricity; without it, the main part of the business, a grill for roasting meat, will not work. Therefore, a source of constant electricity should be at any site.

Opening a business for the preparation and sale of shawarma, like any establishment in the field of catering, is coordinated with the local authorities. Each region and city has its own municipal rules for opening such outlets. sometimes very different from each other. You can collect the necessary documents yourself or contact intermediaries specializing in obtaining permits.

You should be prepared that the competition in the shawarma segment is very high, which once again confirms the considerable demand for this dish and the profitability of the proper organization of such a business. Therefore, looking at a good place, looking around, you can see that there are already competitors around. Some people are afraid of it. Others, on the contrary, know that nearby competitive neighborhoods increase profits. To do this, it is quite profitable to distinguish yourself, for example, to use several tricks with an original recipe or an extended service. Because comparing similar products is one of the oldest marketing methods of promotion that requires attention to the business itself: we do better, cheaper, tastier or more than competitors, we entice their audience.

OKVED 2 codes required to open a shawarma outlet

OKVED 2 is the all-Russian classifier of types of economic activity. It is a government document. Reference data with codes and names, classifying technical, economic and social information. Each entrepreneurial activity requires state registration in the form of an individual entrepreneur, LLC, and so on, indicating the main codes according to the official classifier.

The business of preparing and selling shawarma is no exception. The main OKVED code 2 for shawarma is assumed to be as follows:

Code 56.10 OKVED 2. Activities of restaurants and food delivery services. It includes:

• catering services to consumers, whether they are served in special catering establishments or in self-service restaurants, eat them on the premises, take away or order for home delivery;
• preparing and serving food for direct consumption from vehicles or mobile shops;
• activities of restaurants, cafes, fast food restaurants, takeaway places, ice cream carts, mobile food carts, food preparation activities in stalls.

In addition to the above, it is possible to use several additional OKVED codes, depending on the extended business activities. These codes will be prompted by specialists when registering a business, or you can use the electronic assistant on the website of the Federal Tax Service - nalog.ru.

Necessary equipment for a point for the preparation and sale of shawarma

To equip a shawarma point, you need simple and inexpensive equipment. Chief among them is the so-called shawarma machine— original vertical grill.

Vertical grill (gas or electric) for shawarma with a rotating vertical skewer and trays for cuts of meat. Depending on the capacity and country of production, the price of a gas grill ranges from 10,000 to 200,000 rubles, an electric grill can be bought for 20,000 - 250,000 rubles.

Aspiring entrepreneurs can consider buying used equipment. But, in view of the high demand, on the market, most often, restored grills are found under the guise of used equipment. The poor quality of their repair can cause accidents or fires.

except grill machines for shawarma you will need:

• Fridge for food storage - from 10 thousand rubles;
• Kitchen utensils (cutting boards, knives, containers)- 2-3 thousand rubles;
• Tank with water (in the absence of cold water supply) - from 3 thousand rubles;
• water heater storage type for 50-100 liters (in the absence of hot water supply) - from 5 thousand rubles, it is characterized by low electricity consumption;
• Washing for two posts - from 5 thousand rubles;
• Microwave/oven- up to 10 thousand rubles;
• Double Sided Horizontal Grill for quick baking of shawarma on both sides until golden stripes or crusts form - from 5 thousand rubles.

Vegetables can be cut manually, or you can complete the point with professional shawarma vegetable cutter or a food processor, costing up to 30 thousand rudders. It will allow you to quickly chop all the necessary ingredients for the salad filling.

Completely optional, but desirable equipment can be attributed blender(about 2-3 thousand rubles), which speeds up the process of mixing ingredients for sauces.

But most start-up entrepreneurs strive to spend as little money as possible on opening a shawarma point, so they do not buy additional equipment at all, replacing it with cheaper manual labor.

A complete set of equipment for a shawarma point costs from 65 thousand rubles

The great demand for the organization of such catering outlets has led to the emergence of ready-made projects specially created for "shawarma". The manufacturer or supplier equips the trading place on a turnkey basis, including all the necessary equipment. This approach saves time and, in some cases, money. Since the point of sale design and professional catering equipment company works directly with the manufacturer, this reduces the retail mark-up on the wholesale purchase prices.

So, the equipment of a small point for the sale of shawarma costs a little more than 180 thousand rubles. Agree that it is very beneficial for a budding entrepreneur with limited funds.

The basic set for shawarma includes:

• Electric grill "Shawarma" with one skewer - from 30 thousand rubles;
• Press grill for one section - from 11 thousand rubles;
• Professional microwave oven - from 11 thousand rubles;
• Industrial metal table - from 13 thousand rubles.

In total, the main set of equipment - from 65 thousand rubles. You can cook and sell shawarma on it. True, such work will be of little result, most of the steps will have to be performed with improvised means, which will affect the quality of the finished dish.

Additional equipment for cooking grilled chicken:

• Carousel grill for grilled chickens - from 30 thousand rubles;
• Thermal showcase for ready-made grilled chickens - from 27 thousand rubles.

Total for the grill set - from 57 thousand rubles.

Additional service equipment:

• Boiler-type boiler - from 3 thousand rubles;
• Bar refrigerated cabinet - from 20 thousand rubles;
• Freezer chest - from 15 thousand rubles;
• Chef's knives, tongs, gastronorm containers, graters, cutting boards and more - from 9 thousand rubles.

Total for service equipment — from 57 thousand rubles.

The total cost of a set of equipment for a point of sale of shawarma and grilled chicken (as an additional assortment) is from 179 thousand rubles.

Grocery purchase for a shawarma point

In view of the versatility of shawarma, it can start, as noted above, any. The main thing is not to violate the classical formula - grilled meat plus vegetables with a dash of sauce wrapped in lavash (pita or flatbread).

That's why! It is better to immediately draw up a plan for grocery purchases, that is, purchase in advance all the necessary ingredients that can cover the demand of the outlet for 1-2 days. In the future, it is enough to adjust the volume of purchased goods depending on the season and demand. Thus, a novice entrepreneur will save both time and money. Since he does not need to travel and look for the necessary food. They will find and come to the point.

In any city, there are wholesale food depots or firms specializing in the periodic supply of food to public catering points, according to their grocery purchase plan.

In case of independent purchase. Raw meat and semi-finished products(chicken, pork, turkey, lamb, etc.), salad dressing vegetables(tomatoes, cabbage, carrots, onions, cucumbers, lettuce, etc.), bases for sauce and marinade(ketchup, mayonnaise, herbs, butter, etc.) the entrepreneur will also purchase at such wholesale bases or from wholesale suppliers. You need to choose one main and several additional suppliers. This will compensate for possible force majeure. For example, the main seller will sharply inflate selling prices, or will not be able to ensure uninterrupted supply. Having secured business contacts, you can count on additional discounts as a regular customer.

The purchase will take place frequently, but in small batches. This will cost more for shipping, but save on food storage. Special long-term storage systems, such as a vegetable box or meat freezers, will not be needed in large numbers. One refrigerator and one vegetable box - for storing food for the day ahead. Which will also allow you to win on their freshness. When some once-popular television program visits the point, with a check of catering for compliance with sanitary requirements, the owner will not blush for a long-term stored expired product, since he will not have it (if there is a label).

If an entrepreneur does not plan to expand his production with his own bakery, then he will buy ready-made cakes and pita bread from local producers, for example, at city bakeries. You also don't need to buy them. Stale pita bread loses its taste. With pita bread, as well as with products, it is necessary to have a daily supply of + 10-15% for emergencies. Many manufacturers take away unsold bakery products with compensation for the price. Be sure to look for a supplier with such conditions.

Bulk purchase processes have been established and worked out for years. In the city there are many sellers doing business on shawarma. Many "wholesalers" have in stock ready-made sets of supplies for any type of catering, that is, they can completely take over equipping the point with all the necessary food products at the lowest prices. And they are even ready to draw up a grocery purchase plan for free to help start-up entrepreneurs.

For example, to simplify the cooking process, suppliers offer semi-finished products - red meat fillets (legs) of broiler chicken in marinade and without it. All the bones and cartilage have already been cut out in such a fillet, all that remains is to load it into the grill and start cooking delicious shawarma. There are offers for all types of cutting poultry meat, there are also ready-made offers for chicken on a cola (skewer) - marinated poultry meat strung on a foil cardboard sleeve. Such a proposal seriously saves the cook's nerves and time, because it is known that stringing meat and setting a stake are the most time-consuming operations in cooking shawarma.

By the way, the preparation of such semi-finished products is also an interesting business idea, where the whole process comes down to organizing a cold cutting shop. Unprocessed poultry carcasses are purchased and, with the help of low-skilled personnel, cutting is prepared on cutting equipment. But, that's a completely different story.

Catering staff specializing in the sale of shawarma

Practice shows that two people are enough for one small point with shawarma. One of the employees (it may be the owner himself) mainly buys products, solves administrative issues, the second serves customers: prepares shawarma and accepts money. During rush hour, both employees can stand behind the counter, the first will take orders and count customers, the second will focus on preparing delicious and fresh shawarma.

After setting up the process, you can organize shift work of several pairs of employees. This approach will make it possible to make the work of outlets around the clock, if there is demand and the trading platform allows, which will increase profits several times.

An approximate calculation of the profitability of a point for the sale of shawarma

The total investment required to open a shawarma will range from 290,000 to 800,000 rubles. These are registration, bureaucratic approvals, obtaining permission from the Sanitary and Epidemiological Supervision, firefighters, local authorities and other structures. Purchase/rent of a stall, kiosk, pavilion, a place in a shopping center or a shawarma trailer, purchase of equipment, consumables - napkins, bags, staff salaries for the first 2-3 months, a fund for paying utility bills (water, electricity, gas), signboard, minimal advertising (pillar, leaflets). A separate item is the cost of buying food: meat, pita bread, vegetables, sauces, herbs. It all depends on the recipe, the breadth of the range of shawarma, the prices of products in each particular region.

On average, the cost of a standard shawarma without frills is about 40 rubles. Retail price - from 100 rubles. and higher, again, depending on the region.

An indicator of 40 thousand rubles of net profit per month is real even for shawarma outlets located in not the most central and visited areas of the city.

Additional profit from the point of sale of shawarma. Variety of shawarma recipes

For additional profit, you can equip the point of sale with related products. These are, as a rule, drinks - chilled juices, lemonades and sparkling water in a small container (from 0.2 to 1 liter). Hot - coffee, tea, which can be prepared on the spot from ready-made disposable bags, for this it is advisable to conclude an agreement for the delivery of drinking water with a local company.

In addition to selling drinks, you can sell additional types of prepared food popular among fast foods - samsa, pizza, burgers, hot dogs, sandwiches, etc. They can be cooked on the spot or reheated in the oven, they can be purchased in bulk at any ready-made food shop or bakery in the city.

If for shawarma to massively use not pita bread, but pita or tortilla, then you can get “new” types of this dish.

Pita is a round, flat wheat bread made from unleavened dough, but it can also be rye.. It is very popular in eastern countries and on the Mediterranean coast. For shawarma pita, half of the pita is taken and additionally cut inside. It turns out a semblance of a pocket where the necessary filling fits. It turns out the original apitizer, which only resembles a shawarma filling. Although the filler can be anything.

Apitizer from pitas

This dish is popular in Belgium and is called pita durum or just pita (and the traditional, for us, shawarma is called durum).

In Greece and Crete, a local dish similar to shawarma has become very popular - gyros. The filling, with the addition of fried potatoes, is wrapped in a thick flatbread (pita). And if you put the filling inside the pita - gyros pita.

Popular in Greece on Crete - gyros

In Mexico, they prefer an extremely spicy and dense filling wrapped in a tortilla. So, spicy marinated grilled meat with beans and vegetables marinated in pepper is called - fajita. With the addition of fresh pineapples - burrito.

Additionally, you can consider all the processes of preparing shawarma as separate recipes for ready meals.

For example, the sale of shawarma fillings (with or without meat) in plastic boxes can be considered the sale of ready-made salads. By adding croutons and ready-made cheese sauce to this salad with meat, we get a Caesar-like salad, and pita (flatbread) will be a great addition to the salad.

Even serving meat from the grill on a flatbread with vegetables can be considered a ready-made dish. This dish is very popular in many regions of Russia. For example, in St. Petersburg it is called "shawarma on a plate", where the classic filling is laid out on a flatbread that covers the bottom of the plate, and fried potatoes are added to the filling. It turns out a full-fledged second dish.

Whole vegetables can be grilled on a horizontal grill and you get grilled vegetables. What is already considered an excellent lunch for those who adhere to the lenten menu or do not like meat, but love grilled vegetables (in a restaurant they pay up to 1000 rubles per serving). Pre-pickled eggplant, tomatoes, potatoes. Shawarma sauce will be a good addition to the dish. Flatbread and pita bread will make the dish a full meal.

As noted above. Grilled chicken is a must-have addition to the shawarma point. By installing a horizontal grill to cook whole roasted chicken, you can sell grilled chicken. To her, as a side dish, again, a vegetable salad or just a tortilla will do. Selling such a grilled chicken in portions (whole or half) can double the profit from one point. Since, with this approach, even those who do not like shawarma can be covered (there are few of them, but they say there are such people).

When planning to open your own point for the preparation and sale of shawarma, you should not limit yourself to the “classic” recipe or a set of dishes. Because competitors have it. The advantage of this business is that new dishes are practically prepared from the same ingredients. That is, nothing changes for the chef, the client receives a unique fast food solution. Finding new demand and differentiating yourself from competitors are two simple, cost-effective advantages that can bring material success to this low-cost business.

Although, even opening a “traditional” shawarma is a profitable and low-cost business. Further development of the point depends, first of all, only on the desire of the owner.

We hope, dear reader, since you are planning or thinking about opening a point for preparing and selling shawarma, do you know the recipe for the dish?

Firstly, it is better to take the original and unusual recipe. This will be your marketing advantage - a profitable difference from competitors.

Secondly, any recipe found on the Internet, without being tested on the audience, can be called a “time bomb”. Is she failing? And you, as the owner of the business, are the first to be held accountable for that failure.

So is it worth taking the risk and substituting the case for recipes from the Internet? Or initially develop a good and tasty recipe? The second thing is quite simple and inexpensive, any cook with a specialized secondary education can handle it - yesterday's graduate of a culinary college.

A business plan for making shawarma with all the necessary calculations is of interest to many entrepreneurs. And this is not surprising, since this type of fast food is currently very popular. In order to open your own stall with the manufacture and sale of shawarma, you do not need a lot of financial investments, and it can pay for itself quite quickly, after which it will bring you a stable income. Now let's try to figure out how to open a shawarma stall from scratch.

Action plan

In this article we will talk about how to open a shawarma. Indeed, in this publication you can find a business plan, where all costs will be included. So, the launch of the stall for the sale of shawarma takes place in the following steps:

• The procedure for registering as an individual entrepreneur.
• Obtaining the necessary certificates and permits.
• Registration of contracts.
• Acquisition of the necessary equipment.
• Renting or buying a stall.
• Purchase of products.
• Hiring of working personnel.
• Conducting an advertising campaign.

First, you will need to draw up a competent business plan for a shawarma stall.

What documents are needed to open a shawarma

To open a regular shawarma kiosk, you will first need to register as an individual entrepreneur. this procedure will simultaneously become a permit for the sale of drinks. After you register with the tax authority and you are entered into the State Register, you will need to complete the following documents:

• Obtaining accommodation to carry out activities.
• Permission, which is based on the sanitary and epidemiological condition of a certain stall selling shawarma.
• Production control program.
• Conclusion from Rospotrebnadzor and annex to it.
• Certificates of conformity of manufactured products.
• Execution of contracts with the laundry, disinfection center, and utilities.

The entire package of documents listed above will give you the right to conduct legal activities. You will need to be sure to comply with all established norms and rules that apply to catering products. Otherwise, at the time of checking your object, the regulatory authority may issue you a fine and close the point.

Choose a point location

If you do not know whether shawarma is profitable or not as a business? It is worth saying that with competent actions, profit will appear soon. Of course, much depends on the place where the stall will be located. The choice of the location of the kiosk selling shawarma will directly affect the profitability of the business. Permeability and purchasing power has a huge impact on the profitability and payback period of this type of activity. The most successful are the following places:

• Shopping centers.
• Crossroads on busy streets.
• Nearby neighborhood markets, educational institutions and stadiums.

There are always a lot of people on the cross streets. As a rule, they are in a hurry somewhere, and not everyone has enough time to eat, and a stall selling delicious shawarma can sharply exacerbate the feeling of hunger. As a result, a person simply cannot calmly walk past this kiosk. During a big break, most students and schoolchildren want to eat, and the food that is served to them in the canteen is not very tasty, like in a nearby stall. In large shopping centers there is a huge attendance. For this reason, people, while shopping, want to have a delicious shawarma snack. The stall itself is a small, compact structure. For this reason, you can choose any place for its location. But it is worth remembering that there is a lot of competition in this business. This means that a large number of profitable sites can be occupied. You will need to think it over well and analyze all the places in the city, or provide your customers with products that are not available in the same shawarma outlets.

Stall decoration

The room intended for the preparation of shawarma, as a rule, is a stall or a transparent tent. This building should have a presentable and aesthetic appearance, and also make passers-by want to buy food from you. A stall for making shawarma should include the following structures:

• Water dispenser.
• ventilation.
• Toilet (ideally).

This room can be both mobile and stationary. Shawarma on wheels will be unique for you in that it can be transported very quickly and easily to those places where many people accumulate at the time of celebrating any event. The stationary point, as a rule, is equipped thoroughly. In this case, you can simply open a stall, or you can place chairs and tables next to it so that your customers can eat in comfortable conditions.

What equipment will you need to purchase for shawarma

Shawarma as a business idea is a great way to make money. It is imperative to include the purchase of equipment in the business plan for opening a kiosk selling shawarma. You can save on this purchase, but in this case, the quality of the dish may suffer. If you do not have large financial resources, then you can purchase high-quality equipment from your hands, or buy original Chinese or domestic counterparts.

The minimum set of equipment and its price:

After all the basic expenses can fully pay off, you can buy quality items or supplement your assortment with additional equipment designed to prepare new fast food.

Recruitment

The implementation of shawarma as a business lies in the availability of working personnel. In order to cook Fast food, as a rule, it will be enough to hire 2 chefs who will work with a shift schedule. The same employees will necessarily perform the functions of a cashier. If the influx of customers is very large, then you will have to find an additional assistant. At the beginning of the opening of the stall, the owner of this business will act as a manager. You can also keep accounting records, or contact an outstaffing firm. Before opening a kiosk selling shawarma, you should be very responsible in choosing a chef. The popularity of your stall will depend on the factor of how tasty he will cook this dish and treat his customers with respect. The main requirements for working personnel are as follows:

• job experience,
• the presence of a medical book,
• honesty,
• ambition,
• diligence,
• politeness,
• stress resistance.

The work schedule is standard: 10/12 hours every day, or 2/2. with this work schedule, a ready-made shawarma business will bring you maximum profit.

Where to buy ingredients for shawarma

What will be required from you in order to open a shawarma stall? What should be done so that this institution can attract a large number of customers? First of all, you should buy only high-quality and fresh products for making fast food. In any city there are suppliers who specialize in delivering the necessary ingredients to catering outlets. You should approach the choice of these suppliers very seriously, and start cooperation with a conscientious and attractive company with its price. If you keep ordering groceries from the same place, you can get a discount in the future. It's best to have two or three suppliers, for contingencies. We advise you to purchase products in small batches. Only fresh ingredients for making shawarma can positively affect its taste. In addition, you can save on the amount of storage space for products. Before you open a shawarma stall, you need to indicate this moment in your business plan.

How can you diversify your range?

As a rule, shawarma stalls do not limit their assortment to only one type of product. These establishments also sell a variety of related products that can significantly increase revenue. As a rule, this is:

• lemonade,
• chilled juices,
• Hot Dog,
• Pizza,
• coffee Tea,
• pies.

Soft drinks and sparkling water are offered to the client in small packages up to one liter. In order to make coffee or tea at the kiosk, you will need to draw up an agreement with a local company for the supply of water. Drinks are prepared from disposable bags. In addition to shawarma, the chef can also prepare hot dogs, sandwiches, or any other fast food. Standard semi-finished products, which are prepared by conventional heating in a microwave oven, stock up on 6 and produce them. Cooking shawarma, in any unusual way, will arouse great interest in the client. For the place of regular pita bread, the cook can use pita or flatbread. Those recipes that are taken from the cuisines of various peoples of the world will be the main component of your diverse assortment. Burrito or fajita from Mexico, any buyer will definitely want to try.

Competent marketing

Here we are talking about how to open a shawarma and what documents are needed in this case? But besides this, shawarma as a business will require you to use various marketing tricks and knowledge. A competent approach can make your stall famous and noticeable among existing competitors. How to open a shawarma stall from scratch, so that it can immediately attract a huge number of customers:

1. It is necessary to carefully consider the design of the stall.
2. Don't skimp on advertising.
3. For the preparation of shawarma, you should choose only natural, fresh products.
4. Conduct promotions.

A cooking demonstration can whet the appetite of customers. Just imagine how the opportunity to see how the cook roasts delicious and fragrant meat, and then wraps it with various vegetables and sauces in ruddy pita bread can affect buyers. No need to try to cook shawarma using expired food, because word of mouth works great in many cities. The buyer who eats expired and poor-quality food will never, under any circumstances, return to this kiosk, and with him you may lose future customers in the face of his acquaintances.

The outdoor sign at the stall must be bright and attractive, and the menu must be presented in an understandable form. You can print leaflets or flyers and distribute them near your stall, or stick them up near an apartment building, scatter them in mailboxes. Advertising in well-known social networks is very effective, given that they are mainly used by students and schoolchildren, i.e. potential buyers. For your regular customers, you can hold various promotions. The price of shawarma for them will depend on the amount of fast food purchased.

How much does it cost to open a shawarma

A business plan for selling shawarma involves the cost of opening a stall. The list would roughly look like this:

The largest expense item from the list, which is included in the list of how much it costs to open a shawarma stall, is the purchase of the necessary equipment. But you only need it once. In addition, once you will need to spend money on the preparation of the necessary package of documents. The remaining items must be paid either once every few days (purchasing food), or every month. Promotions are carried out at your request.

Profitability of shawarma

A kiosk selling shawarma can work no more than 12 hours a day. Average. The price of the finished dish is approximately 150 rubles. If you sell 7-8 products per hour, then the total revenue per day will be somewhere around 12,800 rubles, and per month - 380,000 rubles. Monthly expenses should be subtracted from this cost, and then you will get a net monthly profit in the region of 100,000 thousand rubles. It follows from Ostuda that 240,000 rubles were spent to open the stall. This business can pay off within 3 months.

Possible Risk Factors

Thanks to this publication, you learned how to open a shawarma and what you need for this. Before you decide to open a shawarma stall, you should carefully study the information about the possible problems that you may encounter in the process of running this business.

• Big competition.
• Responsibility for the sale of substandard products.
• Increasing the cost of suppliers.
• Difficulties in recruiting staff.

Shawarma is food for not very rich citizens. For this reason, the price of one product should not be too high. In order to reduce costs, you should carefully consider the entire process of your work. The cook must approach his duties with great responsibility. If the client gets poisoned due to a violation of the technological process of preparing the dish, then the owner will take full responsibility for this.

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