Sample business plan for starting your own business. Basic principles for preparing a business plan

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about the errors, and then I will issue step by step plan the way I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think you can sell right amount goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: you buy the most modern equipment, the most functional site is being created, the office is being renovated, etc.

Striving for the best is useful, but there is one "BUT" - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a cafe, before making expensive renovations, try to start selling in the premises that are available with minimal investment. If sales go on and a place in this area of ​​the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2 A: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes selling toys and the other likes selling men's suits, then they won't be able to switch businesses and be as successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open massage parlor and lead your business to success. Not because I don't have enough money, but because I don't understand this business nothing.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Evaluate the competition, identify the positive and negative sides of competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand, realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the heading, because there you will always find up-to-date and complete information on the conduct of tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. A quick start is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop the business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need a lot of money, then even credit card. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and filter out ineffective advertising tools so as not to waste your budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you are selling household appliances, you can simultaneously open a repair service and provide paid services for repair. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If the net income of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Provide yourself enough level comfort so that you do not feel left out due to own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

1. Idea (it should always be);
2. Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
3. Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
4. Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
5. Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you get not so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But you still can’t do without registration even at the first stages if you need a retail space, an office or work with companies under contracts, because this requires at least an individual entrepreneur.

Conclusion

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Sincerely, Schmidt Nikolai

01But I

Hello! Today we will talk about how to open your own business and how to become an entrepreneur. As a rule, this is what people who strive for independence want. Starting your own business has a number of advantages, especially when compared to a regular job. But to start, you need to carefully weigh everything, evaluate your capabilities and think through the details as much as possible.

Let's analyze how you can start a business if the capital is minimal, or how to start a business without initial capital:

• If you have knowledge, experience in any field of activity, you can use them as a platform to launch your project;
• You need to understand that running your own business is hard work. Doing nothing and getting millions will not work;
• To establish the whole process, they will have to deal with 24 hours a day.

Let's compare a business without start-up capital investments and with start-up investments. For clarity, we present in the form of a table:

Criterion	Business without capital investments	Business with capital investment
1.Costs Money at project start	Missing
2.Costs monthly	Missing	Present in significant numbers
3. The complexity of the organization	low	Medium, high level
4. The presence of competition	High level	High level
5. Payback	With first income	Takes a long time
6. Level of demand	Tall	Tall

From the table, the level of potential risk is also clear: if there was no investment of funds, the maximum that you can lose this time and effort. With significant financial investments, the risks are high: you can lose not only your capital, but also other people's funds.

How to get funds for business development

• Invest in your savings. By the way, it is considered the safest and most reliable option;
• Getting a loan from a bank. This is real if there is something to pledge to the bank. Without this condition, credit will be denied. A loan can be taken for indefinite purposes and for business development. A deposit is required in both cases;
• Borrow from friends or family. If you are sure of success and the amount required is small, why not. If the case does not live up to expectations, there will be nothing to repay the debt, relations with loved ones will definitely deteriorate. Based on this, it is easier to get a loan;
• Find an investor. This may be one person who is interested in your project or organization as a whole;
• Find a partner who will invest his money in the development of the business;
• Start low (release of one unit of goods or provision of services to only one customer);
• Checkout state subsidy (more about this will be discussed below);
• Raise money through crowdfunding. This is a collection of money from the population in any amount. For example, a fundraiser is announced for the release of a new album for a famous vocal group. Anyone can make an investment.

All the above tips will allow you to get the right amount of money in affordable, and most importantly, legal ways.

Where to start your business

A person who decides to start his own business evokes ambivalent feelings: someone considers him desperate and insane, while someone admires his courage and determination.

There are a lot of sources in which you can get information on starting your own business (take, for example, our site How to make money.ru), you just need to use them correctly in order to get the maximum practical benefit.

Let's take a closer look at the steps that need to be taken to become a successful entrepreneur.

Step 1. Developing a business idea

Any business begins with the fact that someone had an idea to do it. The main thing - . Entrepreneurs with experience say that in order to formulate an idea, they write 10 options that appeared in their heads on a regular piece of paper. Then they describe the advantages and disadvantages of each option.

But you can just go to the section and find an idea for yourself.

Step 2. Selecting a market segment

Choosing the right niche in the market is very important for a budding entrepreneur. In the initial stages of business development, you should not choose services or products that are not widely known. But you need to prepare for a big competition. Therefore, a thorough analysis of the market will not interfere in order to choose your place in it.

Step 3. Business plan

The presence of a carefully thought-out and formulated one allows you to evaluate your capabilities, as well as analyze what can be obtained in the near future and what is in the long term.

The main points of the business plan

• Description of the main activity;
• Planned result;
• Probability of losing money;
• Economic analysis;
• Stages of business development;
• The time allotted for each stage;
• Calculation of one-time and periodic costs;
• Planned end result (what is planned to be done when the result is achieved).

Step 4. Business registration

When the decision on activity is made, the business plan is drawn up, you need to go through the procedure or (companies with limited liability). a slightly more time-consuming process than opening an IP.

Package required documents includes:

• The original or photocopy of the passport in good quality;
• Original or photocopy of TIN;
• Document on registration with the tax authority;
• Choice Statement.

You can go through the procedure in person or contact specialists who deal with similar issues.

Also, to conduct activities, you may need.

Sole proprietorship is the most well-known form at the moment that allows you to carry out entrepreneurial activities. This is mainly due to the ease of registration, which is available to any citizen.

Opening an individual entrepreneur has its advantages and disadvantages, this is normal and is present in any business.

Positive aspects of opening an IP:

• Simple registration procedure;
• All activity is under the control of the entrepreneur, he decides when to stop it;
• It is not necessary to involve an accountant to keep records;
• All profits are the property of the entrepreneur, he has the right to dispose of it as he wishes. The main thing is to pay taxes on time.

IP Disadvantages:

• In the event of debts arising from obligations, the entrepreneur is liable with all his property. This must be remembered at the stage of organizing a business. If you plan to develop your business in the trading area, in case of default on credit obligations, compulsory forms of debt repayment may be applied;
• Regular inspections by regulatory authorities (tax office, etc.);
• Lack of profit (it is impossible to predict whether the activity will bring good profit);
• The duty of the entrepreneur is regular contributions to the Pension Fund;
• A sole trader cannot sell a business;
• Biased attitude towards the form itself: many businessmen refuse to cooperate with individual entrepreneurs simply because they consider this form of activity to be frivolous. It is clear that this is a delusion, but it has a place to be;
• Often there are situations when individual entrepreneurs are not allowed to participate in the tender;
• carried out in accordance with the rules applicable to.

An analysis of the above pros and cons will allow a novice entrepreneur to take a more responsible approach to choosing a registration form, this will save time, nerves and money.

Step 5. Selection of equipment and premises

In order to choose the right premises, we have prepared a number of articles for you:

Once you have decided on where to do business, the next step is to purchase the right equipment. Costs will directly depend on the chosen area. For example:

• If you open a retail outlet, you need equipment for trade (refrigeration, scales, etc.);
• If you plan your own production, you need a whole line of equipment;
• If the business is conducted on the Internet, everything is easier. But when you need a warehouse to store goods.

Step 6. Advertising and business promotion issues

These issues require serious attention and investment. In attraction as much as possible more customers is the main task of any business. To expand the client base, you need competent advertising.

An online business also requires website development and optimization to keep the business going.

Promotion plays a big role. In order for a client to tell his surroundings about you, he must be pleasantly surprised, give him more than he expected to receive. For example, a discount on a product or service, a small gift.

It was mentioned above state support for start-up entrepreneurs. Further on how to get it and how to use it correctly.

Governmental support

In our country, there are several types of state support for entrepreneurship. Namely:

• Allocation of subsidies;
• Holding exhibitions and fairs;
• Free consultation on various issues;
• Assistance in renting a site or premises for the enterprise.

Let's briefly describe each option.

Allocation of subsidies- the most up-to-date state aid. Two types of subsidies are issued: those who have just planned to start their own business, and those who want to modernize production, develop an existing business at a new level.

In the first case, you have to prove that your business will bring tangible benefits to the region, that all risks have been calculated. In the second case, already established entrepreneurs receive reimbursement of part of the expenses incurred (for paying loans, leasing payments, etc.).

In any case, not only the prospects of the chosen direction are taken into account, but also the priority for the entire region. Priority are: Agriculture, medicine, education, new technologies, cultural sphere.

Assistance in renting a plot or premises for an enterprise is not free, but it is more profitable financially than renting from private individuals. Discounts are available to help you save money.

Holding exhibitions and fairs- provision of free retail space to start-up entrepreneurs. Allows you to reduce advertising costs, exchange experiences, establish business contacts.

Free consultations– assistance in solving specific issues that every novice entrepreneur will face sooner or later. You can ask questions to lawyers, economists, specialists in labor and employment.

Note to the entrepreneur: The state provides support on the terms strict accountability for every amount spent.

How to become a successful entrepreneur

It is unlikely that anyone will accurately answer this question. Successful businessmen become, putting a lot of effort, working almost around the clock, earning invaluable experience and knowledge. Everyone goes their own way to success.

Everyone makes mistakes, but they are part of the journey. The main thing is to work on preventing them constantly.

Typical mistakes of novice entrepreneurs

• Starting a business just because you think your idea is brilliant. Your idea should be evaluated by potential buyers and clients, not by yourself;
• Starting a business without market analysis. Why it is needed has already been considered earlier;
• Start without knowledge in the planned area of ​​business. A good example: to open a workshop for the production of parts for machine tools, without knowing anything about the machines;
• Expect millions in earnings in the first months after opening (business requires patience and time);
• Do everything yourself: it is simply unrealistic to cope with all the tasks alone. If you plan to be in business for a long time, you will have to hire employees. Good staff It's not a big expense, it's an investment!
• Starting a business without a clear business plan. To put it mildly, the idea is bad. You yourself will not have a complete picture of your activities and what goals you set;
• Wrong prioritization. The top priority is customers. They will be, the whole process will be adjusted;
• Lack of desire to learn and improve. Learn constantly, learn new things, broaden your horizons;
• There is no general interest in the area in which it is planned to conduct business. To put it simply: don't open a hockey school if you don't like hockey;
• Healthy perseverance is missing. Many companies have collapsed only because management refused to deal with the flood of problems.

Business is a struggle, often with yourself and your shortcomings.

Ideas for starting your own business

This is not a complete list of business ideas that a novice entrepreneur can do. There are many of them. Find your idea and implement it.

Personal qualities of a successful entrepreneur

We figured out the question of how to become an entrepreneur. The idea for creating a business from scratch has already been chosen, a perfect business plan has been drawn up in all respects, but in addition to all this, you need to have something else important. Namely, certain personal qualities. What, we will find out now.

• Decisive character. Be prepared to take on the role of a leader who can take responsibility for your words and actions. It is important to learn to accept complex decisions listen to the opinions and advice of others, but leave the final decision to yourself;
• The ability to come up with something new and think outside the box. A share of adventurism is needed, but within reasonable limits. At the same time, do not forget that courage and recklessness are different things;
• Love for the chosen work. If your eyes do not burn, you will not attract other people with your ideas;
• Responsiveness and ability to act in difficult situations. It will always come in handy, especially in business. It is impossible to predict everything, but if necessary, improvisation can help out;
• Do not lie. No need to deceive yourself, employees, customers. Do not set unrealistic deadlines, do not try to sell what is not;
• Don't do things halfway. But allocate your time wisely;
• Ability to be flexible. It is not necessary to strictly adhere to the initial plan if the actual situation does not correspond to this. Flexibility is valued more than excessive stubbornness and the desire to be right in everything;
• Intuition. There are times when it helps out better than logical reasoning;
• Tendency to introspection. It allows you to avoid many mistakes, correct old ones and not make new ones.

The above list could be continued. Being engaged in the development of these qualities, you can improve not only your life, but also significantly advance your business. Over time, you will mark the most important for yourself and engage in their enhanced development.

Personal qualities are largely responsible for the success of the whole business. Studies have shown that the main driving force for many is the need to realize themselves in their favorite business. An active life position should become common feature those who strive for success in any field.

In general, you need to be able to combine personal qualities with business, to benefit from both. Since any entrepreneurial activity is fraught with risks, you need to be firmly confident in the correctness of your actions and future success.

To achieve success in your business, you need to correctly combine the acquired experience with natural inclinations. This will allow you to quickly move towards the intended goal and achieve it in a reasonable time.

Training for those who want to start their own business

The main tasks of the holding:

• Teach business communication skills
• Develop the ability to resist competitors;
• To acquaint those who want to start their own business with the peculiarities of applying economic and legal norms;
• Present various methods for solving problems that arise in the process of work.

It is often proposed to analyze the realities of the market in a playful way. Everyone can attend such events, regardless of whether you are running your own business or just planning to open it.

Training courses often allow not only to gain the necessary knowledge, but also to gain self-confidence, which is so often lacking. In many ways, thanks to them, you can avoid a lot of gross mistakes in doing your business.

Concerning financial issue It is not always necessary to pay for attending trainings. Often free classes are held or the organizers provide bonuses and discounts for visiting.

Conclusion

Now you know how to start your own business! And at the end of the article I would like to say: if you want to become a successful entrepreneur, change your worldview, surround yourself with people who have achieved success in business.

Act, but do not follow completely and completely someone else's recipes for success. Only through work on yourself, on your mistakes, you can achieve the desired result. Remember, as folk wisdom says: "Water does not flow under a lying stone."

Nobody is born an entrepreneur. They become, sometimes by trial and error. If the thought of starting your own business is bothering you, put aside your doubts and move forward! And we will help you in every possible way on the pages of our site!

A person who dared to start his own business from scratch has conflicting feelings. On the one hand, he seems like a madman who risked taking this serious step in our difficult time. On the other hand, his deed and determination inspire respect and envy. Today you can find a huge amount of information on how to open your own business, which will enable a businessman to flourish and develop, have financial independence and recognition of society.

Well, that's all large quantity people are being exchanged for "government service" for employment own business, that is, open private business. Its advantages are obvious:

• a person gets the opportunity to do what he loves;
• work without a boss;
• there is no threat of layoffs or layoffs;
• Financial independence.

In order for the opening of your business not to remain a dream, but to become a reality, you need to know a few rules.

Business idea

Every business starts with an idea. Before you open your own business, you should think carefully about what you would like to do and what knowledge and experience you have.

Experienced entrepreneurs say that in order to formulate a business idea, you need to take a piece of paper and write down ten options that come to mind. This is called "brainstorming". Then you need to evaluate each option, describing its "pros" and "cons".

Niche selection and market analysis

It is important to correctly choose a niche and analyze the market. At the stage of development, it is not recommended to choose goods or services unknown to people, but it is necessary to be prepared to meet with high competition. Therefore, a thorough market analysis will help with the choice of a profitable niche.

Drawing up a business plan

Drawing up a business plan is one of the most important components. It will help to realistically assess your capabilities, outline the intermediate and final results.

The business plan consists of the following items:

Table. The main points of the business plan

Start	Here you need to describe the main occupation, the end result and the likelihood of losing money.
Niche Description	Clearly specify the product or service, who can use it, in which regions it can be offered.
Market analysis	Analysis of the economic situation, the number of competitors, planning promotions.
Business organization plan	Plan the stages and deadlines for the implementation of each stage.
Budget planning	It is important to calculate everything necessary costs, take into account one-time and recurring expenses, calculate the break-even point when the minimum sales cover the costs of the business, and all the rest make a profit.
Description of the end result	Detailed description of expected results, business expansion or work in other areas.

Registration with government agencies

Business registration is a mandatory procedure

After deciding on the type of activity and drawing up a business plan, it is necessary to register as an individual entrepreneur or LLC. By registering in one of these areas, we decide the issue of legality by doing our own thing.

Note! Illegal conduct of one's own business entails criminal liability.

The next step is registration with the Pension Fund, MHIF, FSS, Rosstat. Here you will need to collect a standard package of documents:

• original / photocopy of the passport;
• original / photocopy of TIN;
• a document confirming the existence of registration with the tax authority with an extract on the selected OKVED;
• paid receipt of state duty;
• statement about the chosen system of taxation.

You can go through the process of completing all the necessary documents yourself. But some novice businessmen prefer to contact special firms dealing with these issues.

Choosing a place to do business

If you plan to open your business on the Internet, then the site will take on the role of a virtual office. To do this, you need to create it. You can do this both on your own and by contacting specialists. You will also need to purchase a domain and hosting.

If your own business is planned offline, then you will need to study all the specifics of opening it. So, a business in the service sector involves working from home and communicating with customers by phone. mobile phone. This will require office space. If this is a trade, the premises must be chosen in a shopping center or near it. For own production it is best to choose an industrial zone within the city. The office should be there. This will allow you to constantly monitor the progress of work.

Necessary equipment

After the novice entrepreneur has decided on the place, you need to purchase the equipment necessary for doing business. Here minimum costs determined by the particular service sector.

• To open outlet you need to purchase display cases, refrigerators, scales and other necessary equipment. Some start-up entrepreneurs purchase used equipment in order to save money. This is an extremely unwise decision, since one cannot be sure of the quality and longevity of such equipment.
• For your own production, you need to purchase a whole line of equipment.
• Organizing your business on the Internet, in this regard, is somewhat easier. It does not require special room and equipment. But if we are talking about opening an online store, then in the future you will need to rent a warehouse for storing goods. Suppliers of goods can be found via the Internet.

Advertising and promotion

The same is true in online business. Internal and external website optimization is necessary for the development and maintenance of your own business.

Recommendation! Promotion also plays an important role. In order for a client to become a regular and tell his friends and relatives about you, you need to give him more than he expected. For example, when buying a product, you can make a gift or a small discount.

Total costs and total profit

The cost of starting a business must be calculated in advance

Costs are the amount of money a person spends on starting a business. They are divided into one-time and monthly.

Table. One-time and monthly expenses

When counting maximum amount one-time costs we get 183,000 rubles. This is the minimum required to open a business "on the ground".

If you start a business online, then, according to experts, you can meet 100,000 rubles, since the cost of purchasing equipment is excluded.

Monthly costs will range from 29,000 to 200,000 rubles, depending on the type of business, the number of employees and the area of ​​the leased premises.

You will also need to submit a quarterly report to the tax office, pay taxes and contributions to the Pension Fund.

A classic business pays off in about a year and a half if there is a well-organized advertising campaign. An online business pays off much faster, since the costs of opening and maintaining it are much lower.

How to start your own business? You can engage in the provision of a certain category of services. Here you can work both independently and in tandem. A good choice– resale of services (intermediary activity).

For example, you have legal education and plan to engage in the provision of services in this category. To learn the specifics of a business from the inside, it is worth some time to work in a company engaged in such a business. This will provide an opportunity to understand all the intricacies of the organizational process and, no less important, to build your own client base.

Opening any business requires start-up capital, because even simple business will require a small advertising campaign. The costs of some organizational issues. The minimum amount that must be “on hand” is a thousand dollars.

To make sure by a vivid example that starting your own business, becoming a successful and independent person is not a dream, but an accessible reality, we recommend watching a short video.

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in megacities, not everyone finds their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes at the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think over several solutions for each controversial issue. Of course, a cafe does not require as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary norms, and not try to fit a half-finished institution under them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format for an establishment, because a profitable cafe is not easy 3 tables and an ice cream counter. The cost of rent, the need to order designer services, furniture and equipment depend on the chosen concept. For example, if the cafeteria will be located in the building of an office center or educational institution, it must have a sufficient number of seats and wide selection snacks suitable for potential customers, but the design of such an institution can be discreet and even modest. And the opening of a thematic institution, for example, a cafe for book lovers, will require much more investments associated with the design of the premises.

Before opening roadside cafe from scratch, it will be necessary to carry out large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit a diner along the road.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in children's world entertainment, as well as be aware of which superheroes are now held in high esteem in order to properly decorate the hall. In addition, to children's menu there are higher requirements, and the basic set of meals and drinks should be expanded, taking into account the fact that children are usually accompanied by adults. Before you open a family cafe from scratch, you should choose a room near places where families spend time in large quantities and make sure that lovers of strong drinks do not bother vacationers in the cafe. alcoholic beverages and noisy pastime.

Drafting detailed business plan is a must step by step instructions how to open a cafe from scratch. The business plan should include the following:

• Detailed descriptions of the format of the institution, its location, premises for a cafe, organizational structure, work schedule;
• Analysis of the market and nearest competitors;
• Marketing plan;
• Pricing policy of the institution;
• Equipment;
• Suppliers;
• Financial expenses;
• Profit calculation and risk assessment.

Where to start opening a cafe? - With a clear understanding of what exactly it will be. The basis of the business plan will be a detailed description of the very idea of ​​​​the institution, based on what will be selected: location, design of the premises and necessary equipment. The format of the institution will also determine the number of employees, requirements for them and the appropriate work schedule.

It is necessary to analyze the market in order to better understand modern tendencies and evaluate the competitiveness of the future cafe. Familiarization with the activities of the closest competitors will help make the institution unique and build the right pricing policy. The marketing plan is intended to promote the cafe everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the institution, but in the future some positions may be changed. It is also better to take care of product suppliers in advance, not forgetting to register fallback options in case of force majeure. Financial investments, expected profit and possible risks will give an opportunity to imagine what the institution will look like from a financial point of view even at the planning stage. Therefore, “Make a business plan” is the first point of a comprehensive answer to the question: “I want to open a cafe, what do I need for this?”.

Activity registration

Before starting the process of registering activities, it is necessary to determine legal form business. To open a mini cafe from scratch, it is more profitable to register as an individual entrepreneur, but in this case, the sale of alcohol in the institution will not be possible. IP is suitable for small eateries, mini coffee houses located in educational institutions or office centers.

The legal form of an LLC is chosen if it is planned to open a cafe where alcoholic beverages will be sold.

Before registration:

• The authorized capital is paid;
• The legal address is organized;
• Signatures in the application for registration are certified by a notary;
• State duty is paid;
• A print is being made;
• Opening a bank account;
• The OKVED code is selected (56.10);
• A charter is being prepared;
• An application is filled out in the form P11001.

After registering an LLC, it is necessary to obtain permits for premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and for employees - the results of passing a medical examination.

The list of permits for the premises includes the following items:

• Lease contract;
• SES permission;
• Conclusion of the fire safety authority;
• Garbage collection and sanitation contracts.

The implementation of the following points for opening a cafe should be started only with all permits and licenses. In addition, you must first register with the tax authority at the place of business.

Choosing a taxation system

The tax registration of an enterprise is carried out at the stage of registration of an individual entrepreneur or LLC, at the same time a system is selected according to which taxes will be deducted. For cafes, in cases where UTII (single tax on imputed income) cannot be applied (it depends on the region), they choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the success

The selection of the place where the opening establishment will be located is an important item on the list of what you need to open a cafe. The place must have high traffic, otherwise the institution will be idle without customers. In many ways, his choice depends on the format of the institution and the intended categories of visitors. For example, a detached building in the center of a large residential area or in a large park next to a residential area is exactly what you need to open a cafe bar. During the day in such an institution, the sale of coffee and confectionery for mothers walking with children, and in the evenings, visitors will be residents of nearby houses who want to relax after a hard day's work.

A room with an area of ​​​​250-270 square meters. m. - that's what you need to open a cafe from scratch for 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the traffic of people is quite high. If at first your cafe will serve up to 50 people per day, which is considered quite low workload, and average check each visitor will be 200 rubles, the profit will be 200,000 rubles. per month., and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that you will be able to avoid the stage of repairing the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think about what the interior of the future institution will be like and find the appropriate design solutions. To do this, you can order services professional designers, or you can sketch a preliminary plan yourself and put it to the masters specific tasks, and they will tell you how to properly implement them.

For example, for small cafes, a calm atmosphere is important, the illusion of privacy, student eateries do not require exquisite furniture, but should attract young people with some unusual, catchy and memorable interior details. It is more difficult with thematic establishments, their arrangement will require more skill and considerable financial investments, which, most likely, will pay off precisely thanks to the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the direction of the institution. Experienced restaurateurs are advised to place a bar counter in establishments where alcohol is sold.

Cafe equipment

The list of a standard set of equipment that you need to open a cafe from scratch consists of the following items:

• Plate;
• Grill;
• Roasting and cooking cabinet;
• Refrigerators;
• Production tables;
• sinks;
• Dishes;
• Sets of furniture for visitors.

The purchase of equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased Russian production, crockery - imported. Furniture for the hall can be made to order, if not on sale ready-made kits, suitable for the interior of your cafe.

Restaurant advertising

At the stage of thinking about the idea of ​​​​how to open your own cafe and where to start, you should take care of a memorable and self-promotional name for the future establishment. Before the opening, an advertising campaign is carried out by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a landmark by which the institution will be recognizable. Therefore, do not spare money for the development of design and production of high-quality signs with the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotions and promotions that draw attention to the establishment. The answer to the question: "How much money do you need to open a cafe?" must take into account the costs associated with advertising.

Happy hours, discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Related videos

Calculation of financial investments

When deciding to start his own business, an entrepreneur must estimate how much money is needed to open a cafe. Costs may vary by region and size locality where the business is planned to be started. The cost of opening a cafe from scratch can be calculated according to the main items of expenditure for initial stage: registration of activities (10,000 rubles), rent of premises (300,000 rubles), repair and improvement, purchase of equipment (600,000 rubles) and products (200,000 rubles), advertising (60,000 rubles). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, grocery shopping, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be an estimated amount of 1,200,000 rubles.

Profitability and payback

Having calculated how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the planned business plan, choose the right place for the establishment, then the cafe, even according to the most conservative estimates, will pay off in a year. A well-chosen and high-quality implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Business Advantages and Disadvantages

Question " ?" very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to the question of interest to enterprising citizens. The current time is called successful for entering the business. The benefits of starting your own business now are still low rents, plenty of vacant space in busy areas, and the gradual exit of people from austerity. However, before you open a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be ready to stop the theft of food and alcoholic beverages by unscrupulous employees, as well as to ensure that your cafe keeps its brand and does not turn into an ordinary eatery. For those who want to open a cafe and are thinking about where to start, it is with a willingness to check the work of their establishment on a daily basis and personally control all processes.

Investments from 300,000 rubles.

Photographs are a great option for aspiring entrepreneurs. You can start with a capital of 30 thousand rubles, and as a result, develop a business with a monthly profit of 160 thousand rubles.

The most important thing for a new business is to survive and not close in the first few years. To do this, you just need to follow a few simple rules.

Investments from 600,000 rubles.

The iGooods franchise is an opportunity to create your own business in partnership with the largest chain hypermarkets. At the same time, it is necessary to invest not millions of millions, but from 600,000 to 800,000 rubles

The beauty business is an inexhaustible source of income. There will always be demand for beauty products and services. In the article, we have collected 20 business ideas that will allow you to make money even without serious experience in the field.

Investments from 230,000 rubles.

Coffee to go is a business that is growing on the wave of coffee consumption in Russia. Consider how much it will cost to open a coffee point, find out how to find a place to rent coffee, and calculate the profit.

Investments from 600,000 rubles.

A mobile bath is a promising and profitable business, where you can earn more than 100 thousand rubles. per month. The main thing is to properly organize the business and notify as many people as possible about the services.

Thailand is a country with a favorable climate and business opportunities. While some come here to relax, someone is trying to open their own business. How do Russians make money in Thailand?

Investments from 900,000 rubles.

Franchise "You are at home" - these are points for issuing goods for the home from IKEA, OBI, ZaraHome hypermarkets. A business model that allows you to open a business in cities for 20 thousand inhabitants, net profit - 246 thousand rubles.

Investments from 350,000 rubles.

Is it possible to open a pizzeria for 400 thousand rubles? Yes, if you put it in a vending machine. The pizza machine will attract the attention of the consumer and pay back the investment in six months. Perfect idea for newbies in business.

Investments from 370,000 rubles.

Noodle wok is one of the examples of catering in the format of a single-food cafe. With simple business processes and small investment, even a novice entrepreneur can open such an institution.

For many successful entrepreneurs, business once began with a garage, which served as a platform for them to experiment and first experience. What types of earnings are suitable for the garage format?

Investments from 5,000,000 rubles.

Many people wonder how a student can start his own business. In this article, we have collected 14 ideas for entrepreneurs who are still pursuing their education.

Investments from 30,000 rubles.

Commissions are back on the market. This is an inexpensive and simple business - what an entrepreneur without experience and capital needs. In the article we will tell you how to make money on the commission trade in children's goods.

Investments from 4,000,000 rubles.

What do you need to create your own rock club? Requirements for premises and arrangement, specifics and pitfalls of business, ways of earning and promoting rock clubs, legal and organizational issues.

Investments from 800,000 rubles.

Earn from 100,000 rubles. per month clean and save at the same time ~ 150,000 rubles. thanks to the payment terminal Superman, which replaces your administrator!

Children's business- ideal for a novice entrepreneur. Minimum investment, Mrs. support and quick payback - this is an incomplete list of the advantages of this industry.

If you have a personal car and a desire to earn money, this is enough to start your own business in the self-employment format. Here are 10 ideas that require a minimum of money and time to implement.

Investments from 1,850,000 rubles.

The catering market today is fierce competition. But in this segment there is always a place for a beginner. Occupy a niche - no the main problem. It is much more difficult to stay in it and succeed.

A person visiting the site is looking for information or compares different offers. We can warm up their interest and stimulate the purchase with automated emails.

Investments from 1,500,000 rubles.

Federal network of manicure and pedicure studios PILKI. 50 studios in more than 20 cities of the Russian Federation. A business that successfully operates both in small towns and megacities.

Investments from 850,000 rubles.

Jewelry shop - profitable view business. A high margin on goods provides a good income, which is about 300 thousand rubles a month.

Investments from 10,000 rubles.

in the soap industry handmade you can create a business. To start, you need a minimum of skills and an investment of 10 thousand rubles. This is an ideal option for those who want to make money on creativity.

Investments from 600,000 rubles.

The initial investment is about 600 thousand rubles - they can be paid back in 2-3 months and earn up to 2 million net profit per season.

Investments from 300,000 rubles.

A business that operates in small towns and villages. The revenue from film screenings for 1 day averages 15-50 thousand rubles, we also add the sale of popcorn and cola, and we will increase our box office by another 40 ...

Investments from 200,000 rubles.

How to earn 500 thousand rubles in the summer season? Buy an inflatable trampoline and install it in a public place. Even an entrepreneur with no experience can cope with such a task.

Companies sometimes forget that the main thing in mailings is taking care of the subscriber and honest communication. What email marketing mistakes annoy subscribers?

Investments from 40,000 rubles.

If you are an aspiring entrepreneur with a budget of 150 thousand rubles, then you can open an ice cream outlet. It's simple, profitable and always up to date.

The text is the main carrier of information, and there are countless ways to make money on it. We have collected the most trendy and interesting ones for you in a selection.

Investments from 150,000 rubles.

Franchise "Mr. KwakaMolly"

Franchise of the network of musical coffee bars "Mr. KwakaMolly". A unique format that allows you to sell coffee and musical accessories. Revenue of more than 12.5 thousand per day from a retail outlet of 4 sq. m.

How to use a small space of a few squares to the maximum advantage: the most popular business ideas for shopping malls in the island format.

Investments from 50,000 rubles.

Gift wrapping is a business for those who want to start their own business without significant financial resources. To start, you need 30 thousand rubles, basic skills and a competent business plan.

Investments from 50,000 rubles.

The jukebox is a vending business that still has room for newbies. The scheme is simple: buy a machine for 60 thousand rubles, install it in a cafe and get an income of up to 40 thousand rubles. per month.

Investments from 1,230,000 rubles.

Ice cream is a delicacy that will always be in demand. Therefore, an ice cream parlor is a promising business. How to earn 200 thousand rubles on ice cream. net profit per month - read the article.