How to open a kids club. At this stage, it is necessary to determine

People pay a lot of attention to education these days. After all, this is the key to a successful future and the opportunity to get a great job in life. Especially relevant is the early development of preschoolers. Young parents from the first months of life are ready to hire specialists who will comprehensively develop their child at home. No public kindergarten or nursery provides such services. Therefore, developing clubs for kids have recently become very relevant. In this article, we will tell you how to open a children's development center from scratch, because this line of business has every chance of becoming a popular business.

What is the "Children's Development Center"?

A developing club for preschoolers is an organization that employs professional teachers and educators with special knowledge and skills that help young children develop from the first year of life. In addition, in such an institution, people with a pedagogical education get the opportunity to realize their potential. Considering that the work of a teacher does not apply to, although this also applies to any other cities, every teacher has a desire to find a job in a private company engaged in the early development of babies.

It is clear that few of the professional educators have the opportunity to open a children's development center that would work according to the author's methodology or any other popular system today (Montessori, Nikitin, etc.). Teachers who have a certain amount of money in order to open a personal children's development center for children should understand that this is a great way to become a wealthy person, because the field of early childhood development, although relatively, is very promising.

Types and formats of educational institutions for kids

How to start opening a children's development center? First of all, you need to study all the information about this institution and analyze the level of competition in this direction in the city where you live.

The first thing you need to open a children's development center is to figure out what type it can be and in what format it is really possible to organize work in it. Today, there are three main types of preschool development centers:

General developmental - institutions where children receive knowledge and develop in standard directions. A schedule of developmental classes in a children's center (such as at school) is drawn up, which includes:

• Music;
• Drawing;
• Reading;
• Arithmetic;
• Letter;
• Foreign languages ​​and much more.

Scheme of directions in the children's cooking center

Narrowly focused - institutions in which you can choose either one or several developmental courses. Most often, this type of centers for children is opened by teachers who are philologists by profession - they can teach preschoolers foreign languages in young years.

Children's development center from a year. In such institutions, parents can bring their daughters and sons for the whole day, as in a regular kindergarten. The educational program of such institutions is most often associated with the development of the creative abilities of children.

The second thing you need to open a children's development center is to choose the format in which you want to implement your business. Let's look at the three most relevant options:

• "Mini" - an opportunity with minimum investment open kids club development center. The bottom line is to rent an hourly space for classes. This is not a very convenient option due to the fact that you have to constantly adapt to the people from whom you rent a room. If there are no large funds, then it is better to try to open a children's development center at home, but it is unlikely that you will get a big profit from this format of work. In addition, if the information that you have opened a children's club and development center without a license at home reaches the tax authorities and other authorities, then you may be in big trouble;
• "Studio" is a great way to open a children's development club for those who have money to invest in a business. According to this format, you can rent not a room, but an entire office in order to equip it for yourself and not depend on anyone;
• "Premium" - the most promising option,. It involves renting a large area of ​​​​a room or building, where you can make several specialized rooms for classes with children of different ages.

How to register an educational business?

Having decided on the type and format of the future business institution, it is necessary to tackle the issue of how to obtain a license for a children's development center and register it in the register of private enterprises. To do this, first decide for yourself - do you want your institution to be registered as an individual entrepreneur or as an LLC.

If you want to open a children's club and development center without a license (so that educational licensing is not related to it), then it is better to give preference to individual entrepreneurs. Just keep in mind that the activities of your institution can only be associated with the development of the child's creative abilities. Hire professional teacher you won't have the right.

If it is important for you that the children's development club be directly related to educational activities, then you need to register it as an LLC and collect a decent list of documents for obtaining a license from the education committee, namely:

• A handwritten application for the acquisition of an educational license;
• Develop and approve the charter of your institution;
• Obtain a certificate of state registration with the OKVED code (if you provide services to children social type, then your code is 85.32, if the club type is 95.51, if you provide personal services, then 93.05), in which the TIN of the institution will be registered;
• Outline the structure of your organization;
• Provide technical certificate the premises in which your educational center will be located;
• Provide the conclusions of the SES and fire service to confirm the suitability of the premises you have chosen;
• Provide approved information about the educational program you wish to implement in your preschool institution;
• Provide complete information about teaching staff who will work in your educational institution;
• Open a bank account;
• Choose a taxation system. As a rule, everyone prefers a simplified one (STS) so as not to spend additional funds on bookkeeping.

How to choose and equip a room

An important issue in the list of those related to the topic of how to open your own children's center from scratch is the choice of premises in which the main activity will be implemented. We recommend that you focus on the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009 in this matter, which state that:

• The premises for the “palace of creative and mental development”, focused on kids, should be non-residential and allocated in an independent block (apartment or multi-storey building);
• It should have two exits - front and fire;
• The height from floor to ceiling should be three meters. Ceilings are recommended to be whitewashed or painted water-based paint;
• It should contain children's locker rooms with lockers or hangers, rooms for classes and games, a room for staff, a reception room, a room for resting children and sleeping, as well as several toilets (for boys, girls and staff there should be separate toilet rooms);
• The walls of the room must be smooth, amenable to wet cleaning daily;
• Floors - smooth, non-slip, without cracks and other defects;
• The temperature in the room where the children will be should be 19–21 °;
• Electrical sockets may not be located lower than 1.8 m from the floor;
• Lighting in rooms for children should be of high quality;
• Sewerage and ventilation must be checked by the appropriate authorities.

You will also need special equipment for a children's entertainment center:

1. Furniture (desks, chairs, cabinets, shelves). We recommend making it to order in order to save money on this and get good products;
2. Stationery for classes and various toys. These materials must be of high quality. It is not recommended to save on this;
3. Educational supplies: textbooks, notebooks, cards for each subject that will be taught in your developing club for preschoolers;
4. Office equipment: copier, printer, computer, TV or multimedia screen, stands.

Features of recruitment

One more important point where to start opening a children's development center - the selection of qualified personnel. In order for the right atmosphere to reign in your institution, it is necessary to hire nannies and educators who really love their work, have some experience in their profession, and have not only theoretical, but also practical knowledge. Be sure to check the recommendations of applicants for vacant positions and a portfolio of their achievements. We recommend hiring the following professionals:

• Psychologist;
• speech therapist;
• Teachers of early childhood development;
• Teachers to prepare children for school;
• Choreographer
• Vocal and music teacher;
• acting teacher;
• Fine art teacher;
• educators;
• accountant;
• Administrator;
• Health worker.

The cost of services in the early development center

Depending on the type and format of work of your educational out-of-school institution for children, as well as the number of staff who will need to be paid stable salaries, you determine what the average cost of a monthly subscription to your developing club should be. As a rule, it should not exceed 60-70 dollars. If you have chosen such a format of the "palace of creative and mental development for kids", in which classes are held hourly, then the cost of one hour cannot exceed four dollars.

Business plan for opening a children's center

Now let's take a closer look at how much it costs to open a children's development center in the "Premium" format (designed for 10 children). We chose this format because it is in the highest demand among potential customers.

We present you an exemplary business plan for a children's development center for start-up investments:

• 10 thousand rubles will be spent on paperwork and registration of a private enterprise or LLC;
• For the repair of the premises in which classes will take place - 200 thousand rubles;
• For the purchase of the necessary equipment for the children's development center - 250 thousand rubles;
• About 80 thousand rubles will be spent on advertising a children's development center, which is necessary to attract customers;
• For the first salary for employees of the children's club - 200 thousand rubles;
• For renting premises - 65 thousand rubles.

In total, the starting capital should be equal to 705 thousand rubles. With such calculations of the business plan of the children's development center, the founder will have to spend 300 thousand rubles a month, of which:

• Rent - 65 thousand rubles;
• Salaries - 200 thousand rubles;
• Other expenses, which include utility bills - 35 thousand rubles.

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Business income and payback

One child per month who visits your educational institution, will bring you a net profit - 35 thousand rubles, and 10 people, respectively, 350 thousand. From such calculations, it turns out that the initial investment will pay off in the most optimistic scenario in one or a year and a half.

If you manage to find a large number of clients at once, then it is realistic to halve the payback period and return the invested funds in six months, and then have a monthly net profit of two thousand dollars or more. The answer to the question of whether it is profitable to open a children's development center is obvious - definitely, yes. If you have the right amount of money, then it makes sense to develop just this kind of entrepreneurial activity, because the educational sphere is in great demand at any time.

• It is necessary to open an institution of this kind in those areas of the city that have just been built up, which is why so far there are no kindergartens, nurseries, or other development centers in them;
• If confidence in own forces no, it's better to buy ready business or a franchise
• Make some kind of identification mark for your center - a “zest” that will turn your institution into a brand - organize holidays, master classes, arrange summer camps on the basis of your development centers.

conclusions

The developing center for kids is not only interesting and profitable business, it has many prospects, since it is relatively new in our country, and there is little competition here. This is one of those areas of activity in which you can get stable good money and at the same time be calm and confident in tomorrow, feel spiritual harmony and receive moral satisfaction from work.
25 voted. Grade: 4,88 out of 5)

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a children's developing club to provide a range of services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

The growth in the birth rate, the popularization of preschool education, government support and the social significance of this area make it quite attractive for entrepreneurship. In addition, with favorable project implementation, it is possible to achieve high profitability and return on investment.

The mission of the children's club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.

The premises are rented for the implementation of the project with total area 150 sq.m., located in a residential area of ​​the city. The rent is 110,000 rubles / month.

The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a fund working capital until the project is paid off. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months, there is a decrease in sales. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. DESCRIPTION OF THE INDUSTRY

Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.

The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different income levels. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market of children's development centers and private kindergartens. IN last years Rosstat notes an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

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The peak of natural population growth in the country occurred in 2012, and the peak of increased competition among children's development centers shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.

Despite the current crisis, the private sector children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.

Thus, the business of preschool education for children is a promising direction that takes into account the main social and economic trends. However, the supplementary preschool market is characterized not only by a growth trend, but also by imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of total number organizations. The Agency for Strategic Initiatives identifies a set of barriers that impede the development of the market for additional education for children:

Lack of state statistical accounting in the industry;

Excessive requirement in normative documents(SanPinah);

Complicated licensing procedure;

Shortage of qualified personnel;

Low awareness and disunity of industry entities;

Lack of advanced training programs and certification of employees in the field of additional education.

At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. Amendments to the bills and adopted by the Government measures to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. Governmental support small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.

Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education of children in Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.

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Thus, it is possible to highlight the advantages and disadvantages of this business. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, salary employees and the cost of the services provided. Nevertheless, the opening of a children's developing club is assessed as a promising line of business, which is characterized by a stable income and social significance.

3. DESCRIPTION OF KIDS CLUB SERVICES

The Children's Development Center is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.

Table 2. Description of the services of the child development center

	Age group	Description
General developmental activities for young children		Classes are aimed at the sensorimotor development of children, the development of coordination of movements and fine motor skills, the development of speech; creative classes in drawing, modeling, appliqué, etc.
Music lessons		An integrated lesson with musical accompaniment, using various techniques.
Complex developmental classes	groups: 3-5 years old, 5-7 years old	Comprehensive programs, as well as individual areas: a creative workshop, sand therapy, English language, children's fitness, drawing, musical development, fairy tale therapy.
Preparation for school		Classes with a psychologist, the development of mathematical abilities, the development of speech, the basics of reading and grammar.
Creative and intellectual development		Chess, English, drawing, school of intelligence development.
Child psychologist		Individual and group lessons, family consultations.
		Individual sessions and expert advice.

This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of services of the center does not require large additional costs- it is important to carefully study the programs for each group. Classes are designed for different age groups:

children from 2 to 3 years;

children from 3 to 5 years;

children from 5 to 7 years old;

pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other directions.

In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women, and more.

The kids club format provides wide choose services provided. To decide on their list, you need to form the concept of your club ( family club/ school of creative development / preschool education or other direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to visit (usually, this is due to more high costs teachers' salaries). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.

4. SALES AND MARKETING OF THE KIDS CLUB

The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by the parents of children preschool age. Availability of programs for different ages and the middle price segment allows you to cover a large audience.

The purpose of the children's developing club is to provide a wide range of services for preschool education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child's interest in independent knowledge of the world;

Creation favorable conditions to develop the child's abilities;

Creation of a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

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Having a clear positioning in the market, you can develop an advertising promotion program. initial stage is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.

Table 3. SWOT analysis of a children's developing club

Inner sides	Strengths: 1) The possibility of expanding the range of services; 2) Possibility of choosing a territory favorable for doing business; 3) The possibility of establishing cooperation with school teachers; 4) A wide range of services to cover a large target audience; 5) Teachers have experience working with children.	Weak sides: 1) Lack of own client base; 2) High responsibility for children; 4) The need to look for staff and difficulties in finding qualified teachers.
External sides	Opportunities: 1) Opportunity to expand business; 2) State support for a socially significant project; 3) The possibility of obtaining subsidies for the opening and development of a socially significant business; 4) Growth in demand even during the economic downturn, which guarantees the stability of income.	1) High level of competition in the segment; 2) Decline in the income level of the population and, as a result, a decrease in profits; 3) The likelihood of changes in legislation and tightening of requirements that will complicate production processes.

Thus, in order to realize its potential, a children's developing club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.

Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, advertising for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.

For a children's developing club, the most effective promotion tools will be:

1) Creation and promotion of your own website with parallel maintenance of your own group in in social networks. The content of the group or profile should be diverse, including not only organizational issues and advertising of the club's services, but it should also contain useful information - these can be tips for learning, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.

2) Placing ads in schools, public kindergartens and other places where the target audience is concentrated.

3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.

5) Placement of information on various thematic forums in cities.

6) Participation in various recreational activities, active social work, sponsorship in projects.

7) Provision of additional services. This can be a free trial class or a video surveillance service that allows parents to follow the progress of their child's classes online.

8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.

Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.

Event	Description	Costs, rub.
Create your own website	The site should reflect the description of the services and benefits of the children's club, its mission, goals and objectives, photo and video reports, the cost of services, reviews, a list of methods used, teaching staff, contacts and address
	To do this, it is supposed to create promotional material (flyers / booklets) and distribute it in places where the target audience is concentrated (schools, kindergartens, shopping centers etc.). Costs include the cost of creating and printing flyers, as well as wages for promoters.
Internet promotion	Creation of accounts on social networks VKontakte and Instagram, where useful information about various club services, promotions, events, reviews, etc. will be posted. A contest is planned to be held on the basis of Internet sites (it is possible to hold a contest for the most creative review, a contest for children's drawings, a contest for family photos, etc.). The main prize in the competition is a free visit to a master class or a monthly subscription to one of the club's programs.

An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.

Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of ​​the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient area to organize multiple classes and flexible class schedules. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.

5. KIDS CLUB PRODUCTION PLAN

The opening of a children's development center includes the following steps:

1) Registration in government bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”: “Educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and the issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activity are not licensed." Therefore, you do not need to purchase a license to open a children's developing club.

However, there are certain requirements for the institution of additional education for children that must be observed:

The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of ​​​​rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, availability of fire alarms, fire extinguishers, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply sanitary standards and safety criteria;

The availability of educational programs that meet state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

2) Location and choice of office. Unlike most commercial premises, for a children's development club, the location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.

The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary conditions, the availability of a bathroom and other technical characteristics.

To organize a children's club, several isolated rooms are required:

A hall with a comfortable waiting area with hangers or lockers for clothes and interchangeable shoes; sofas or banquettes for changing shoes and waiting;

The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. work desks, game Zone specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for one lesson it will be enough small room with soft carpeting, others will require an equipped classroom.

A bathroom that provides for the presence of children's sinks.

IN this project It is planned to place 8 isolated rooms:

class for junior group;

Class for creative work;

Class for dancing, acting, fitness;

Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);

The office of a psychologist and speech therapist for individual consultations;

Hall, where there are storage lockers and sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of ​​150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. the main problem when opening such an institution lies precisely in a small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that the preparation of training programs will require knowledge in the psychological, pedagogical fields and creative fields.

4) Purchase of equipment. For organization educational process the club will require various equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. It is possible to form a clear list of the necessary equipment and calculate the costs for it when specific educational programs. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment the children's center will amount to 400,000 rubles.

Table 5. An approximate list of equipment for a children's developing club

6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The working hours of the children's center are from 9:00 to 20:00.

For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher

Music group teacher;

Choreography teacher;

School teacher for the development of intelligence;

English teacher;

Two educational psychologists;

Speech therapist-defectologist;

Painting teacher.

The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, providing the studio with the necessary equipment.

The cleaning lady is expected to be part-time.

It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project, an individual entrepreneur performs all managerial functions and maintains accounting records.

The total payroll will amount to 426,000 rubles.

Table 6. Staffing and wage fund of the development center

7. FINANCIAL PLAN OF THE KIDS CLUB

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of arranging the premises, purchasing equipment and furniture, purchasing teaching materials and the formation of working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main investment cost items are shown in Table 7.

Table 7. Investments in the opening of a children's development center

Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation deductions is determined linear method, based on the term beneficial use fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 8 fixed costs children's development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.

8. PERFORMANCE EVALUATION

The payback period of the development center with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.

The net present value is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. The internal rate of return exceeds the discount rate and is equal to 37.07%, and the yield index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the children's development center determines the following external risks:

Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constant monitoring of the market, the presence of a customer loyalty program;

An increase in the cost of rent, which will increase fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

Decreased effective demand. Since the cost of additional education is not a priority, it can be excluded in order to save family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.

Internal risks include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect the business reputation of the institution and lead to significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;

Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and dance schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, obtaining feedback from clients of the institution and taking corrective actions.

Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to the quantitative risk assessment, it is possible to establish what should be focused on and what measures should be taken to minimize losses.

• Where to begin?
• Room selection
• Required documents to open
• Necessary equipment
• Business payback

Are you a beginner businessman who wants to open his own business that does not require special knowledge and brings pleasure and joy? Opening a children's entertainment room is what you need. IN this business The main thing is to create an atmosphere of celebration and fun. Children's entertainment is a very profitable business, it is very difficult to save money on children, sometimes it is sometimes impossible. Children are the flowers of life, parents always want to please their children and give them pleasure. There is always a stable demand for this type of service. In this article, we will consider a small business plan on the topic "How to open a children's entertainment center from scratch."

Where to begin?

First you need to decide what exactly you want to open. If you want to open a children's development center, for this you will need a lot more time and money. This is argued by the fact that you will need a license to conduct educational activities, recruit appropriate personnel, develop or purchase mandatory teaching methods. With the opening of the children's entertainment center, everything is much easier. An entertainment room will require several employees, thanks to this, at the first stage you will save on salaries, perhaps you can even perform some functions yourself. Required knowledge in order to open a children's entertainment center from scratch is not required, you also save on obtaining a license.

Room selection

The choice of premises is a very important parameter that affects the payback and profitability of a business. The entertainment room should be located in a place where there is a large flow of people. If you decide to open your business in big city, then it is advisable to choose large shopping centers. Young parents coming for shopping will be able to leave the child in the children's entertainment center for at least an hour. Moms-girlfriends who came for shopping will leave the children for two hours. Children quickly get tired of shopping and walking, so a children's room with entertainment will serve as a salvation for parents. If you decide to start a business in small town, then choose a place near kindergartens, near playgrounds. Rarely found in small towns entertainment centers for children, so this can be a great idea for starting a business.

In our country, developing centers have not yet received widespread Therefore, there is no high level of competition in this area. But this is a rather specific business, the development of which will require special knowledge and pedagogical experience. In this article, we will try to figure out how to open a children's development center from scratch, where to get money and what teaching methods to use in the process.

Start-up capital

Many beginners who want to open a kids club or a development center often ask where to get money if they don’t have their own start-up capital? This is a difficult but completely solvable issue. No need to rush into debt or loans. The fear that you might lose other people's money will prevent you from working and developing normally, so you need to try other options:

• Get partners involved. Ask your acquaintances or friends, maybe they will want to work with you as a share. In this case, you can receive 20-30% of the profits, and give the rest of the money to partners, and this will be fair, since they risk their own money. But working with loved ones can lead to the fact that you quarrel if something suddenly goes wrong. You can give a lot of examples when friends who ran a common business, forever remained enemies. But there are also quite successful tandems, so if you are sure, then you can take a chance;
• Contact local authorities for help. The biggest expense in such a business is the rent of the premises and its equipment. If you are provided with a room for free, you can significantly reduce costs and get by with your own money. Do not think that you will be welcomed with open arms at City Hall. Such communication does not always positive result but worth a try. If you can convey that your cause can be of great benefit to the city, officials can meet you halfway;
• Small Business Support Center. Such organizations operate in all regions of our country. Theoretically, they can give you a gratuitous subsidy to open a center, but for this you will have to collect a lot of documents, develop a business plan, etc. But if you wish, everything is possible;
• Home children's center. If you have tried all the options and have not been successful, try organizing a kids club in your own house or apartment. This great idea. Register an IP, recruit students and start working. When the client base increases, you can rent a larger apartment, and eventually open a full-fledged development center.

Activity registration

So, you have thought everything through and made a decision, I want to open a children's development center. The first thing you need to do is register as a sole trader. By law, individuals can engage in tutoring or organizing children's leisure activities without a license, only if they have the appropriate pedagogical education.

If you have experience in this area and all Required documents, confirming your qualifications, you can at first do without hired employees and conduct classes on your own. All teachers you invite to work must be self-employed. This is the easiest way to open a children's development center legally. If you want to register immediately entity, you will have to obtain a license and open a full-fledged educational organization.

Consider step by step how to open a children's development center according to the law:

1. We register an individual entrepreneur or LLC;
2. We indicate the activity codes - “providing personal services” or “club activities”. Another option is "childcare";
3. We choose a taxation system, preferably the simplified tax system.

The following documents are required to obtain a license:

1. A contract for the lease or sale of premises;
2. Permission from the fire inspectorate and SES;
3. Registration certificate;
4. Teaching aids and teaching methods;
5. Teaching Staff.

All documents must be submitted to the Education Committee and wait certain time until the license is approved. This is a complicated and rather troublesome business, so it is better to wait with obtaining a license until the time when your children's development center as a business gets on its feet and starts to make a profit.

Location

You thought for a long time and still decided to open a children's development center, where to start? Of course, with the choice of premises. According to experts, such an institution is one of. In a small village, you can rent any suitable space.

When choosing a location for a development center in a large metropolis, it is necessary to take into account the location of competitors and the target audience. Children's clubs cannot be located near the industrial area or in the working area. It is best to open such an institution in a residential area so that it is convenient for parents to take their children to classes.

Equipment

When compiling a business plan for a children's development center, you need to consider that the premises must meet certain requirements:

• The institution should be equipped with separate rooms for games and activities, as well as a locker room and a bathroom;
• The walls are painted with water-based paint or pasted over with moisture-resistant wallpaper;
• Ceilings should be covered with whitewash or water-based paint;
• There must be no defects on the floors. It is advisable to cover them with anti-slip material.

After you make repairs, you need to carefully consider what you need to open a children's development center? make a list necessary furniture, toys, sports equipment and educational materials. When you make purchases and put everything in its place, you need to coordinate the use of the premises with Potrebnadzor. After this organization issues the appropriate permit, you can start working. Now your institution is ready to receive the first students. Do not forget that all equipment and toys must be certified.

Business plan

Proper planning will help budding entrepreneurs avoid serious mistakes in the process. Before opening a children's development center, it is advisable to show the business plan to specialists so that they check all the calculations and give expert assessment. Try to include in this document all the necessary information about the work of your institution, calculate the costs and demonstrate profitability in order to understand whether it is profitable to open a children's development center.

Financial investments and profit

Now let's try to calculate how much it costs to open a children's development center. As mentioned above, the largest expense item is the rent of the premises. You will have to pay 20-35 thousand rubles a month, depending on the area and condition of the premises. Another important point is nutrition. Basically, the diet of children should consist of dairy products, cereals, pasta and sweets. For a group of 15 people, meals will cost 10-15 thousand rubles. The cost of maintaining the premises and staff salaries is 50 thousand rubles.

In addition, you need to take into account the cost of acquiring equipment and arranging the premises.

The total cost of starting a business is about 200 thousand rubles in the first month of operation. In addition, you will have to lay out another 5-10 thousand rubles a month for current expenses. If you buy a ready-made business for a children's development center, it will cost you much more. But in this case, you do not have to worry about anything, since the work of the institution will be adjusted to the smallest detail.

In order for your business to generate income, you need to recruit several groups of 13-15 children. The cost of one monthly subscriber is 5 thousand rubles, respectively, you will receive about 200 thousand rubles or more every month. Of these, 100 thousand rubles is net profit. If you seriously engage in advertising your establishment and attract more customers, your income will increase significantly. According to the optimistic scenario, such a project pays off within 1 year. But in practice, not everyone manages to achieve such results, so it is better to increase the payback period to 2 years.

Here are some tips to help you achieve success in this difficult task:

• If you want to open a kids club or development center without a license, do not write to work books employees "teacher". In this case, the wording "instructor" is more appropriate. You can also write "consultant";
• Your center must have some distinctive features, "zest", which will attract customers. For example, you can invite clowns to the birthday of each child or make good discounts on the subscription this month;
• Ask parents to fill out monthly questionnaires in which they can indicate what skills their child needs to develop and what additional services they would like to receive. Maybe parents want their children to take dance classes or learn foreign languages;
• To reduce the cost of renting a room, sublease several rooms to a child psychologist or speech therapist;
• Enter a system of bonuses for each attracted client. For example, if a kid brought three of his friends, he can get a 50% discount on a subscription. Thanks to this, you will be able to attract new customers.

conclusions

Nowadays, small business is going through hard times. better times, but institutions such as children's development centers are in demand in any economic conditions. When you figure out how to organize your business from scratch and find where you can make money, such an institution will begin to bring good profits. Everyone knows that a business in which the soul is invested will never become unprofitable.

There are three topics in which almost every resident of our country considers himself an expert - these are politics, medicine and parenting. In order to become a politician, you need money, and a lot of it, healing requires an extensive knowledge base and a diploma, but teaching and raising children is within the power of anyone who is interested in it and who is ready to spend time and effort on minimal preparation.

My story began with the fact that I went to “early development” for a year with my eldest daughter (and we didn’t like everything there), then I gave birth to the youngest and worked with the children at home ... And after half a year, tired of being on maternity leave and thinking, how to fix all the shortcomings of such activities, I decided that it was time to open my own business!

I already had an education, however, non-core, a master's degree in "applied mathematics", but we listened to the basic course of pedagogy. For those who don't have higher education or it is completely “off topic”, you will have to finish at least the courses. Then I designed an IP, came up with a name and ordered a logo. And I started looking for a place where it would be possible to conduct classes. Since I didn’t have any initial capital, and for the first time there weren’t many clients expected for months, I immediately dismissed offers with monthly rent. I managed to negotiate with a family coffee shop that opened 3 months ago that I would rent tables from them for 30% of my revenue. By the way, the offer turned out to be successful both for me (many of my clients once just dropped in for coffee and saw my classes in action), and for the coffee shop (the parents, waiting for the kids, ordered tea, coffee, cakes, and the children, having worked out, asked to satisfy hunger and thirst right here and now)!

I set the prices for my first classes just ridiculous, just to cover the cost of expendable materials, but after half a year I raised them twice, then another one and a half - and was surprised to find that there were no fewer children coming - it means that both they and their parents like what I do!

Mandatory costs

For about $100, I bought educational toys and cards, as well as pencils, paints, plasticine, colored and white paper and cardboard. Another $50 was spent on creating the logo and business card. And then for half a year I collected all the proceeds that I had left after paying the rent, and bought benefits and supplies.

Getting ready for classes

I immediately wrote a general approximate lesson plan, based on which I then prepared for each specific lesson. For example, overall plan for the younger group (1.5-2 years) looked like this:

• finger games and speech therapy gymnastics;
• outdoor games;
• creative task;
• learning (colors, plants, animals, home, etc.);
• development of fine motor skills;
• card games.

Then I built each specific lesson according to this scheme, constantly alternating activities. It is advisable to think over the option when the kids may not like something, they will simply refuse to do what you have prepared for them today and have at least one or two games or “training books” in reserve. For each age group the scheme was about the same, only the training was already different, and instead of developing fine motor skills, starting from the age of 3, we draw prescriptions.

Are large recruit groups?

Practice has shown that when 5-6 people per teacher come to classes, this is the optimal number of children for fruitful work. When there are fewer of them, they are not very interested in working, and when there are more, there is no way to pay attention to everyone and maintain discipline.

Where to get materials?

Today, you can find everything on the net - from coloring books and copybooks to detailed notes of classes. And literature and didactic aids enough these days. I took my first lessons from the Internet, and today I have plans for groups for several months ahead - I just follow the preschool development program, and alternate the games I have.

What can you save on?

• It is quite possible to acquire a logo for free, by ordering it from web design course graduates who need an object for their thesis or graduation work. Unfortunately, I myself thought of this much later, but I gave the idea to a colleague, who thus saved quite a lot.
• At first, you can do without business cards, anyway, most customers will come to you thanks to word of mouth
• Do not buy a lot of games and "consumables" at once, replenishing stocks gradually, with each profit

What is absolutely impossible to save on?

• On the quality of purchased materials. When buying, pay attention not only to the fact that they are safe, but also comfortable for kids. A paper-tearing pencil or paint-staining cards can greatly frighten a baby and for a long time discourage the hunt for “developers”.
• On the education received - 90% of the success of the children's club depends on this!

Is there an opportunity for growth?

Opportunities to move forward are always there, you just need to want to see them. You can limit yourself to only early development, or you can add preparation for school, music classes, early English, children's creativity… My club has grown from “maternity entertainment” to a full-fledged source of income in two years, and, in addition to early development, there are math lessons for preschoolers and English for children from 3 to 9 years old. And we are seriously thinking about music and rhythm lessons, you just need to buy an instrument!

What can't be done without? Does a children's development club need a license?

Without the desire to constantly grow and develop, to do their job better and better, to find new interesting methods and implement all ideas. And also - without a huge, unconditional and boundless love for children. Everything else, as practice has shown, will come with time!

The most important and important licensing. A license is not needed if the club is positioned as a place of recreation and entertainment for children. That is, if the club will mainly provide care and supervision services, without purposeful additional preschool education. It is enough to obtain approval and permission to open from a number of inspection bodies. However, if you still want to conduct a series of educational courses, for example, a pre-school course, then you already need a license to operate. Since there will be targeted training. But if your teacher is individual entrepreneur conducting tutoring activities, then he has the right to conduct educational classes without a license. And the parents of your wards have the right to conclude a tutoring agreement with him. The teacher will conclude an agreement with you on the lease of premises for carrying out his activities, or one-time contract about the provision of services. But, no need to conclude with him labor contract. Also, you do not need to take into account and fix the hours of classes with this teacher.

Now, both an individual entrepreneur and an LLC can obtain an educational license. Requirements that only non-profit organizations can obtain such a license are outdated.

Also, according to the new sanitary standards that came into force in 2014, the opening of a children's club is allowed in a residential building and apartment, and the conditions of detention are also simplified in it:

• Children can be in such a center (club) up to 4 hours a day;
• A shared bathroom for children and adults is allowed;
• One child needs 2 square meters in the playroom (so, for example, if the playroom is 14 "meters" - up to 7 children can be in it at the same time);
• It is allowed to install three-level beds. They can be placed directly in the game room;