Open landscaping business. Company start-up costs

Literally fifteen years ago, there were practically no firms professionally engaged in landscape design. The landscaping of summer cottages and cottage plots was carried out by people who actually had no experience. Often there were situations when such services were provided by construction teams. Today, landscaping services for cottage and summer cottages are becoming more and more in demand. The fact is that this trend is a derivative of the trend of mass construction country houses.

It is also important that earlier people were rather picky about landscaping and decoration, and naturally did not make excessive demands. Now the situation has changed dramatically - in the landscape business there are firms that can provide services of European quality.

It is worth noting that blacksmithing companies are also closely connected with landscape design, since fences, fireplaces, visors and gates play an important role in the design of the territory. Therefore, companies specializing in landscaping and territory design can be recommended to maintain partnerships with representatives of the blacksmith business.

Where to look for clients

In the Russian market of services, it is traditional to separate the private, municipal and corporate sectors.

The advantage of municipal orders for the development of urban areas is that they are large enough, which means that the company long time is provided by work, which allows you to accurately plan the amount of work. The disadvantages of municipal orders include the difficulty of winning the tender, as well as the duration of mutual settlements. To avoid the second problem, it is necessary to have a fairly good financial cushion that allows you to purchase materials and pay for the labor of workers, that is, a start-up company should not focus on such orders.

Orders in the corporate sector are also difficult for start-up companies, as their portfolio lacks worthy work that plays a decisive role.

The pace of construction of private country houses is not declining for quite some time. long time, so finding orders for the design of the adjacent territory is becoming easier. Of course, such orders are short-term, which, however, helps to build up a customer base faster. Distinctive feature private orders is also the fact that often the owners are extremely scrupulous in evaluating the results. In addition, in small areas it is not always convenient to use special equipment. However, a start-up landscape company can be recommended to work in the private sector.

Features of working with suppliers

Partnerships with suppliers in the field landscape design quite different from similar relationships in other business segments. On the initial stage it is inappropriate to establish close relationships with organizations supplying materials and plants. The fact is that initially it is worth recruiting materials directly to order, that is, you will have to cooperate with many supplier companies. It is possible that some of them will eventually become the main ones, but the conclusion of long-term contracts at the stage of formation may simply be financially unprofitable and lead to an unreasonable “freeze” of money.

Work with clients

The process of communication with the customer begins with finding out his preferences and interests. A feature of such communication is that often the client himself is not able to clearly state his vision of the site, that is, the designer needs to literally extort this information. This is extremely milestone, if you ignore even the unspoken desires of the client, then in the end you can get by no means a positive review of the work done.

After clarifying the details with the customer, the stage of developing a project for the future territory begins, which the customer must approve.

After the approval of the landscape design project, the estimated costs are compiled and agreed. Often this stage can take quite a long time, especially if the customer wants to save on materials. After adjusting the estimate, the client pays the cost of materials and agrees calendar plan works.

An unobvious pitfall of the landscape business is precisely the hard work with clients. Many of them do not understand the impossibility of fulfilling all the requirements, which ultimately leads to a delay in the negotiation process.

room

In this business, having an office is not a guarantee of success. However, a spacious, beautifully designed room will undoubtedly be one of the positive factors in the decision of the customer. In addition to the office, you need to rent and warehouse space, where at first the tool and materials purchased under the order will be mainly stored. As the number of orders increases, it is advisable to expand the range of materials in stock and thereby speed up the work.

Staff

In landscape companies, the key workers are:

• foreman;
• Designer;
• Dendrologist.

The duties of the superintendent should include the direct supervision of workers. The designer must work with clients in terms of creating creative and creative projects. The dendrologist must know the features of care, planting, treatment and compatibility of plants. The number of ordinary workers, as a rule, depends on the scale of orders.

The designer in the landscape business is the main generator of ideas, that is, the success of the project depends on his efforts and creativity. The foreman and dendrologist are also important, but they are more performers. That is why it is not recommended to hire inexperienced specialists for the position of designers, since in most cases this step will not lead the company to success. Naturally, the designer's salary should be appropriate. As a rule, in addition to the basic salary, he is paid a percentage of the completed order.

Costs and payback

The minimum amount of capital costs for organizing the work of a company providing services for landscaping and landscaping is 820 thousand rubles:

1. Purchase of transport - 400 thousand rubles;
2. Acquisition of tools - 150 thousand rubles;
3. Repair of the premises - 70 thousand rubles;
4. Purchase of office furniture and office equipment - 150 thousand rubles;
5. Advertising - 50 thousand rubles.

Monthly expenses:

1. Office and warehouse rent - 70 thousand rubles;
2. Payroll fund - 200 thousand rubles;
3. Transportation costs - 10 thousand rubles;
4. Advertising - 5-10 thousand rubles.

Total: 285-290 thousand rubles.

Demand indicators for landscaping and landscaping services are constantly growing, and experts are of the opinion that there is still enough space for small firms in this market.

However, many entrepreneurs do not take into account the seasonal nature of the landscape business, that is, there are practically no orders in the winter period, and employees still need to be paid wages, albeit without bonuses.

Another specific point is the not too rapid increase in the client base, since the implementation of a complex order can be carried out within 1.5-3 months.

Given these features, the payback period of the landscape business is at least 2-3 years.

Already two thousand years ago, landscaping of territories was a traditional form of organizing the adjacent space. By the way, the oldest example of landscape design - the Hanging Gardens of Babylon, one of the seven wonders of the world, was built in 600 BC. Gardens gained particular popularity in the countries of the East. Modern term- landscape design, gained its distribution in the XX century from the countries of Western Europe.

landscape design— organization of green areas in the adjacent territories using three main areas — architecture (construction and design), biology (botany, horticulture) and philosophy (history, culture).

The main task of landscape design is to create harmonious combination beauty and functionality of urban architecture with nature. Landscaping is the common name for landscape design.

The main direction of such design is simplicity, practicality and beauty.

In the landscape and its design, you can use everything that falls under the main directions of this approach. Allocates the following main groups of landscape design.

Building. Design center, it is around the building that is formed green Zone, the purpose of which is to give the urban unnaturalness the naturalness of nature, to hide the flaws in the structure, to emphasize the features, to give a finished look.

Lawn. The basis and most significant unit of the landscape. Created from various mixtures of herbs. To cover free land areas on the site.

Large and medium green spaces. Trees, shrubs, flowers. Representing separate or harmonious groups - flower beds, rabatka, gardens, etc.

Large decorative items. Ponds, fountains, gazebos, sculptures, sidewalks and paths. may be combined in some geometric shape or be separate elements design.

Small decorative items. Benches, architectural and landscape lighting, decorative elements and much more.

Engineering Communication. Irrigation systems, hidden electrical wiring, equipped in accordance with all safety rules.

Thus, if we consider landscape design as a whole range of services, it is easy to understand that it is impossible to perform the entire scope of work on your own. We need the work of specialists. Therefore, the landscape design service is a popular and profitable service.

Landscape design as a business

You can study landscape design on your own, or you can study at various courses at universities and training centers your city. You can do an internship at major landscape design centers. There you will find all the details. this business and get necessary knowledge. We will reveal only the key points of this business, which will allow you to evaluate your desire - pull it or not.

We will proceed from the fact that your customers want to receive a comprehensive service, that is, they need everything at once.

That is, your company must provide services:

• landscape design,
• Construction of ponds and fountains,
• Construction of small architectural buildings and forms - alpine slides, gazebos, sidewalks, paving paths, etc.,
• Lawns, planting trees and flowers,
• Device engineering systems- Irrigation systems, electrical wiring, drainage, etc.

It is necessary that in your team there are these specialists - landscape designers, surveyors, dendrologists, agronomists, land surveyors, laborers of construction specialties. They can be kept on staff, possibly in combined positions (for example, an agronomist-surveyor), or, if necessary, involve specialists as contractors.

The principal stages of creating a landscape:

1. Measurements, design, visualization. At this stage, all the “paper” work takes place - departure for measurement, design of the site and engineering communications. Coordination with the customer key points. Initial estimate. It is better to make a 3D visualization on a computer, this will allow you to see the site "live" - ​​how it will look after implementation.
2. Preparatory work. Site marking. Work with soil, drainage, laying communications - plumbing, electrical wiring.
3. Engineering work. Includes the construction of the planned - gazebos, paths, fountains, ponds.
4. Landing of the big ones. disembarkation large plants and shrubs.
5. Site decoration. Installation of decorative elements, lighting, laying out ponds with stone, etc.
6. Lawn laying. The final stage of the landscape project.

At the first stage, you can provide simple services and partial landscape design - arrangement of lawns, alpine slides, ponds. This will allow you to expand the number of orders, since the services are small and quickly performed, so - you may not get an order for a complex design device for a season at all or take the whole season, and, for example, you can provide lawn laying and irrigation system installation as a service with frequent frequency, since the service itself will not take much time - from 1 to 5 days per order.

The profitability of such a company, in a season, reaches 20-25%. The main thing is to choose the right marketing promotion of your services. For example. Is there a lot of competition in your city? It is advisable to enter the market with the simplest service - planting flowers, laying lawns, this will be your attraction of customers. Because in search of a contractor, customers call everyone. Along the way, you must provide a service that no one else in your city provides - for example, phytowalls, solar panels for the garden, utilitarian landscaping. That is, you must create demand with your offer - a classic marketing ploy.

Consider a utilitarian approach.

Utilitarian landscape design

By this concept is meant the creation of a landscape with benefit. That is, the introduction of practical gardening into landscape design - when to replace ornamental crops come vegetables and fruits. As a result of the arrangement of such a landscape, an additional useful factor of use appears - the consumption of fruits and vegetables.

This is very actual solution because more and more people are thinking about health and environmental friendliness. Even premium-segment stores and farm stores do not guarantee the environmental friendliness of products, because in the pursuit of profit, they can use artificial fertilizers, albeit permitted.

Utilitarian landscape design, combining practical use and aesthetic beauty, solves these problems for the customer. You can break up an orchard, vegetable beds, fit it into a harmonious design picture, make everyday life beautiful.

Yes, to put it simply, you can make the customer's garden beautiful, not inferior in beauty to parks. And the customer is willing to pay for it.

* Calculations use average data for Russia

1. PROJECT SUMMARY

This business plan considers a project to open a landscape design studio in the city of Krasnodar. The aim of the project is to create a highly profitable enterprise, to generate profit and meet the demand of the population for design and decoration services. The studio will specialize in providing landscape design, 3D modeling, and gardening services. The company's clients will be owners of private city farmsteads, country cottages, dachas, corporate customers.

The region under consideration is favorable for the chosen direction due to the concentration of a large number of solvent population and high rates of cottage construction, which guarantees an increased demand for landscape design services.

The volume of investments in the project is 1,670,000 rubles. To implement the project, own funds will be attracted. The main performance indicators of the project are given in Table. one.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

In 2014, the volume of the domestic landscape design market, excluding city parks and lawns, was estimated by experts at $600 million. The greatest competition in this area exists in the largest cities of the country. For example, in St. Petersburg, according to experts from the Forum of Landscape Industry, Park Industry and Industrial Floriculture, the market volume is about 200 million dollars, increasing by 15-20% annually. The landscape design market in Russia, despite the abundance of new players, is considered not saturated - it has not yet come to fierce competition.

Landscape design studio will be opened in the city of Krasnodar - one of largest cities South of Russia: more than 854 thousand people live in the city today. The selected region is promising for creating a landscape design studio. As of the 1st quarter of 2016, the region ranks third in terms of construction volumes in Russia, behind only St. Petersburg and the Leningrad Region. The peak of housing commissioning in the region occurred in 2014, then this figure jumped to 20% in a year. In 2015, there was a predicted decline associated with the crisis in Russian economy. However, despite the current situation, Krasnodar Territory many developers did not freeze projects, and the construction of facilities continued at the same pace. In 2015, 3.5 million "squares" of living space were commissioned in the Kuban, which became the second indicator among the constituent entities of the Russian Federation after the Moscow region. A favorable factor is that the development of the city consists mainly of low-rise buildings with adjoining plots. Also in Krasnodar is a large number of cottages. Today there are 23 cottage villages within the city limits.

The landscape design studio planned for opening will specialize in providing a wide range of services in the field of landscape design. It will include landscape design, landscaping, 3D modeling, design ornamental ponds etc. The target audience of the project will be the owners of private city farmsteads, owners suburban areas, corporate customers.

The investment project involves the creation of an enterprise from scratch: the company does not have any financial results and achievements. At the time of writing the business plan, an individual entrepreneur was registered, negotiations were held and business relations were established with specialists from some related fields of activity (construction companies, a nursery), work began on the selection of personnel. To open the studio, office space will be rented, furniture and equipment will be purchased. The founder of the company is an entrepreneur with extensive experience as a landscape designer. He will also act as the direct project manager.

The project is not capital-intensive - the total investment is 1,670,000 rubles. The main investment will require the purchase truck. Investment cost items are given in Table. 2 of this business plan.

Table 2. Investment costs of the project

	NAME	AMOUNT, rub.
Equipment
	office equipment
	Purchase of garden equipment and tools
	Buying a truck
Intangible assets
	Site creation
	Software purchase
working capital
	working capital
	Total:	1670000

3. DESCRIPTION OF SERVICES

The landscape design studio will work in the "medium" segment, offering customers high quality services for affordable prices. The list of services provided by the studio is given in Table. 3.

Table 3. List of services provided

	Service	Description	Cost, rub.
LANDSCAPE DESIGN
	Design project (Standard)	Preliminary sketch, master plan for landscaping and landscaping, dendrological plan, layout drawing, planting plan, assortment list, recommendations for garden care	4000/100 sq. m.
	Design project (Premium)	Package "Standard" + automatic watering plan, estimates for automatic watering and work, outdoor lighting installation plan, visualization	7000/100 sq. m.
	Design project of a gazebo	Development individual design, creation of a 3D model, preparation of drawings
	Barbecue design project	Barbecue construction and design development
	Departure around the city	Departure of a specialist in Krasnodar for an initial examination, measurements, consultations	for free
	Departure by region	Departure of a specialist Krasnodar Territory for initial inspection, measurements, consultations
LANDSCAPE AND LANDSCAPING
Landscaping
	Path paving	paving stones or paving slabs	from 800/sq.m.
	Device soft coverings	Laying geotextiles, installing curb tape, backfilling with gravel, crushed stone, pebbles or marble chips	from 1500/sq.m.
Landscaping of territories
	Lawn seed	The device of a sowing lawn from cereal grasses	from 220/sq.m.
	Lawn roll	The device of a rolled lawn from cereal grasses + delivery and laying	430-580/sq.m.
	Flower bed of annual flowers	Arrangement of a flower bed of annual flowers (without the cost of planting materials)	from 600/sq.m.
	Hedge	Creation of a hedge (without the cost of planting materials)	from 600/m. shoulder strap
	Landing deciduous shrubs	Planting of deciduous shrubs (without the cost of planting materials)	from 150/sq.m.
	Landing coniferous shrubs	Planting coniferous shrubs (without the cost of planting materials)	from 350/ sq.m.
	Landing deciduous trees(up to 2 m)	Planting deciduous trees up to 2 m (without the cost of planting materials)	from 500/sq.m.
	Planting deciduous trees (over 2 m)	Planting of deciduous trees over 2 m (without the cost of planting materials)	from 2000/sq.m.
	Landing coniferous trees(up to 2 m)	Planting coniferous trees up to 2 m (without the cost of planting materials)	from 1200/sq.m.
	Planting coniferous trees (over 2 m)	Planting coniferous trees over 2 m (without the cost of planting materials)	from 2500/sq.m.
	Planting coniferous trees (over 4 m)	Planting coniferous trees over 4 m (without the cost of planting materials)	from 5000/sq.m.
	Planting deciduous trees (over 4 m)	Planting of deciduous trees over 4 m (without the cost of planting materials)	from 4000/sq.m.
RELIEF CHANGE
	Creation of a decorative reservoir	Arrangement of decorative reservoirs (fountains, waterfalls)	from 3500/sq.m. 4900-7900
	Creation of alpine slides	Alpine slide device	negotiable
	Creation of a dry stream	Dry stream device	from 1200/sq.m.
RELATED AND AUXILIARY WORKS
	Creating an automatic watering system	A range of services for the creation of an automatic irrigation system on the site	negotiable
	Selection and purchase of seedlings	Selection and purchase of seedlings in nurseries	negotiable
	Soil preparation for the lawn	Soil preparation for laying turf
	delivery planting material	Delivery of plants to the site
	Soil delivery	delivery fertile soil	from 600/cu.m.
	Site cleaning	Cleaning the site from construction debris	negotiable
	Garbage removal	Construction waste removal	from 600/cu.m.
	weed weed	weed plant grass	from 20/sq.m.

4. SALES AND MARKETING

The main clients of landscape design studios are people aged 35 to 60 years. As a rule, these are citizens with an “above average” and “high” income level, who own private country cottages, land and dachas. The circle of potential clients can also include corporate clients - large and small organizations that have a need for design decoration plots. Customer segmentation is given in Figure 1.

Picture 1.

One of the features of the provision of services in Russia is the mentality: the Russian consumer is inclined to take an active part in the process of creating the site design. Often in the discussion of the future image garden plot several family members are involved, each of whom has his own idea of ​​\u200b\u200b"how it should be." In this regard, the employees of the landscape studio need to be able to take into account various wishes, correctly present their position regarding the technical and financial side activities.

The main consumer preferences for landscape design studios today are:

Ready-made ideas for your business

An integrated approach to the provision of services: according to industry experts, about 95% of Russian customers prefer to contact organizations that provide integrated services;

High quality of order execution, professionalism of employees;

Short terms of design and implementation of the order;

Clear budget;

Accounting for all the needs and wishes of customers;

Careful control over the implementation of the project.

In total, in Krasnodar there are over 100 organizations specializing in landscape design and design. The market is quite colorful. Most of it is made up of multidisciplinary construction companies, the direction of landscape design in which is not a priority. About 10 companies can be classified as specialized: landscaping and gardening is their profile, and many of these companies supplement their services with gardening services, have their own nurseries and online stores, etc. Such companies have many years of experience, a long portfolio of completed projects, established relationships with suppliers and manufacturers. building materials and contractors. The staff of such companies can reach 150 people. Another part is made up of small studios with a staff of up to 5-6 people, in which the designer is the key person. Often, designers do not have the practice of completed projects at all, despite the presence of information about landscape design on their own websites. Their work is focused on creating interior design, and landscape design is presented in the form of visualizations and creative projects. As a result, we can note a high variation in prices for services. Price per 100 sq. meters of the project can vary from 2000 to 7500 rubles. and higher, while the quality of the project will be strikingly different.

Sales are planned to be carried out on the territory of the city of Krasnodar and beyond. To attract customers will be used various ways, including cold calls, distribution of booklets and ads in places of residence of potential clients, advertising in glossy magazines, maintaining groups in popular social networks(Facebook, Instagram, etc.). An important point at the start of the studio's activity, potential clients will form a positive image of themselves. First of all, clients of landscape design studios need proof of the professionalism of their employees. Therefore, it will be necessary to create a high-quality website where they can get acquainted with the designer's portfolio, see projects previously created by him, and be convinced of the experience and competence of the staff. It is also planned to place on the site useful articles for people interested in this topic. The concept of the company will be based on a client-oriented approach, taking into account all the needs of customers, and an affordable pricing policy. Forming a circle of satisfied customers, the company will collect material from positive feedback capable of influencing the decision-making of potential customers.

5. PRODUCTION PLAN

The process of providing services is divided into several stages: finding out the needs of the client and his financial capabilities, visiting a specialist and advising on the details of the project, directly preparing the design project, implementing the project, construction support, and subsequent maintenance (if necessary).

The project will require a 20 sq. meters, which will house the office of the designer and sales specialist. The office is also necessary for working with clients, holding presentations and negotiations. Since the location is not a factor of paramount importance, the office will be located in one of the residential areas of the city. This location, firstly, will help reduce rental costs, and secondly, it gravitates towards potential customers - there are several cottage settlements in the area with a large number of representatives of the target audience. The premises will not require repairs, however, a purchase will be required technical equipment and office furniture. The studio office will be open from Monday to Friday from 9:00 to 18:00.

On average, one order is completed in 1 month, at least 7-10 days are spent on creating a project. Taking into account the average cost of services for the design of 1 hectare (4,000 rubles), the cost of a design project for a plot of 10 acres will be 40 thousand rubles. rubles. Thus, revenue from one completed project reaches 1.2 million rubles. The net profit in this case will be 270 thousand rubles. Upon reaching these indicators, the studio will be able to pay for itself by the 7th month of work. An important point in the field of landscape design is the seasonality factor, so the maximum profitability can be expected in the summer. During this period, you should lay the budget for the off-season period.

6. ORGANIZATIONAL PLAN

IP will be chosen as the organizational and legal form of activity of the landscape design studio. As a form of taxation - a simplified system of taxation "income minus expenses" (USN15%). The implementation of the project will require the following main stages: selection and rental of an office, purchase of equipment, hiring employees, establishing contacts with companies from related fields of activity, marketing campaign to attract customers. The start of activities is planned to begin in April, before the start of the seasonal sales growth.

Management functions will be carried out by a leader with more than 5 years of experience in the field of landscape design. The leader has knowledge in the field of dendrology, practical experience in the construction and design aspect of the activity. He will be responsible for the creation of design projects, personnel issues, and the definition of marketing policy. The company will also need a surveyor, an agronomist, a dendrologist, a sales and purchasing manager and an accountant. Other responsibilities relating, in particular, to the implementation of projects and construction will be assigned to representatives of third-party companies. Since the landscape business has a pronounced seasonal nature, it is possible to attract seasonal workers. Regular staff salaries will be maintained during the off-season. In Table. 4 shows the staffing and payroll.

Table 4. Staffing and payroll

	Position	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative staff
	Accountant
sales staff
	Sales Manager
Production personnel
	Surveyor
	land surveyor
	Dendrologist
	Total:			160000
	Social Security contributions:
	Total with deductions:			208000

7. FINANCIAL PLAN

The total investment in the project will amount to 1,670,000 rubles. Among the key costs can be called the cost of buying a truck (600 thousand rubles). More detailed investment cost items are given in Table. 3 of this business plan.

The financial plan of the project has been developed for a three-year perspective. All types of studio expenses are taken into account, including tax and social contributions, the factor of seasonal demand. Appendix 1 gives a detailed traffic report Money, information about the planned revenue and net profit. In Table. 5 shows the studio's fixed costs.

Table 5 fixed costs enterprises

8. PERFORMANCE EVALUATION

To assess the effectiveness of the project, generally accepted integral performance indicators are used, including net present value, profitability ratio, payback period and discounted payback period. A discount rate of 10% is used to account for the time value of money.

Analysis of indicators, which are given in Table. 1., allows us to talk about the investment attractiveness of the project and its high prospects in the next 5-10 years. In particular, the net present value (NPV) significantly exceeds the amount of initial investment - 4,836,669 rubles. against 1,670,000 rubles. respectively. The internal rate of return (IRR) is above the discount rate and the index of return is greater than 1.

9. RISKS AND WARRANTY

The rich experience of foreign and domestic studios does not allow us to call this area a business with a high level of risk. The area is well developed, and risk reduction is influenced by high level demand for design and decoration services in the region under consideration.

Nevertheless, it is necessary to foresee the possible risks associated with the implementation of the project, assessing the severity of their consequences and the likelihood of occurrence. Detailed information about possible risks is given in Table. 6.

Table 6 Possible risks and ways to prevent them or their consequences

risk factor	Probability of occurrence	The severity of the consequences	Events
Failure to achieve planned sales volumes			Hiring an experienced sales representative, a well-thought-out marketing policy at the preparation stage, careful market processing, setting an effective pricing policy
A sharp drop in the solvency of the population			Reviewing the range of services provided, drawing up an “anti-crisis” proposal, minimizing costs
Increasing competition			Creation of strong positions at the first stage of work, image advertising, establishment of strong relationships with clients in a certain area of ​​activity

Owners of private houses understand how difficult it is to independently zone a site so that it is aesthetically pleasing and convenient. It is easier to contact a landscape design studio and hire professionals who will develop a plan and bring it to life. The service costs from 15,000 thousand rubles, since it will take at least 1 week to work. With several experienced and qualified employees on staff, a landscape design studio will bring in a good income. How to organize your business? Detailed business plan landscape design studio is presented below. The example was calculated according to the average prices of the regions.

Company summary

Main activity: landscape design and gardening.

Form of taxation: USN 15% (income minus expenses).

The purpose of the company was to make a profit and satisfy the desires of users in the design of the landscape and landscaping of their sites.

Main target users: owners of private houses, cottages, dachas.

Analysis before opening locality where the company is planned to be located. If cottages are being actively built in the city, plots are being bought and sold, then you will have customers.

Work schedule: the designer works in the office and goes to the site, the office is open from 08:00 to 19:00. You can contact the manager through the website.

Premises: a room for office space is rented in a remote part of the city with an area of ​​20 sq. m.

Registration form: IP. But if you plan to work with government agencies, such as kindergartens, schools, parks, then you need to register an LLC. In the first year, the company plans to develop regular customers, so individual entrepreneurship is enough.

An individual entrepreneur is registered with the local tax office. The following package of documents is submitted for registration:

• Statement indicating the main type of activity and two additional ones. The following are included in the form OKVED codes: 71.12.46 "Land management", 71.11.3 "Work in the field landscape architecture and consultations.
• Copies of the passport and TIN, notarized.
• Receipt of payment of state duty in any of the banks.

Documents are not stapled, but can be fixed with a paper clip. Submitted to the tax for consideration. You can get a ready certificate in 2-3 weeks. During this time, the remaining parts of the project are being implemented.

Based on the analysis of competing studios, a price list of services is compiled:

Service	Peculiarities	price, rub.
Project work
Standard design engineering	sketch sketch, general plan improvement and landscaping, drawing, planting plan for various plants, a list with an assortment, recommendations for caring for various plantings	450/1 sq. m
Premium Package	Includes a standard design service + calculation and design of the installation of an automatic irrigation system, lighting, 3D visualization	700/1 sq. m
gazebo project	Sketch for individual design, drawing with calculations, 3D visualization	7 500
Barbecue Project	Individual design and technical plan development	9 000
Departure to the client's place	Measurements, initial inspection, consultations	250 in the city; outside the city - 30 per km
Landscaping and landscaping
Paving stone paths	Laying paving stones or paving slabs	from 400 per sq. m
Laying and installation of soft coating	Rolling out geotextiles, backfilling with gravel, crushed stone, marble chips or pebbles	from 150 per sq. m
Lawn seeding	Improvement of the lawn and sowing it with grass seeds	from 200 sq. m
Lawn roll	Delivery to the site and rolling of rolled grass	450 sq. m
Arrangement of a flower garden from annual plants	Arrangement of flower beds, selection of plant species, planting	from 500 sq. m
plant hedge	Selection desired type plants, creating conditions for growth, planting	from 550 sq. m
Planting undersized and shrubs	Planting a finished seedling, choosing a place for it	from 150 deciduous and from 350 coniferous
Tree planting	Preparing the site and planting a tree seedling up to 2 m in height	from 350 deciduous and from 500 coniferous
Creating a decorative relief on the site
Water	Preparation and creation of a reservoir with waterfalls, a fountain	3 500 per sq. m
Alpine slide	Arrangement and accommodation	Depends on the complexity of the project
dry stream	Arrangement and accommodation	1 100 sq. m
Ancillary Services
Autowatering	Design, installation	negotiable
Acquisition and selection of planting material (seedlings, seedlings, etc.)	Selection and purchase of seedlings in nurseries	negotiable
Lawn and tree care	Cleaning dry leaves and branches, cutting, top dressing	500 per sq. m
Delivery of purchased planting material to the site	Delivery of plants to the site, unloading	1 000

Planting prices are indicated without the purchase of seedlings. The minimum price with departure on one site is 3,500 rubles. Each client is calculated separately, after inspecting the site by the manager. Regular customers are offered an individual discount of 5%.

On average, the preparation of one individual design takes from 2 weeks. It takes 3-4 weeks to complete. On average, for a design project and implementation on ten acres, a company receives from 550,000 rubles. Price without the cost of materials and seedlings.

Project equipment

The work of the landscape design studio is aimed at satisfying the desires of customers. Work with customers proceeds in several stages:

1. The client places an order through the website or directly at the manager's office. A conversation is held to clarify the financial capabilities and wishes of the customer.
2. Departure of a specialist to the site, drawing up a contract for the primary project (sketch, 3D graphics).
3. Statement final version project by the customer.
4. Project implementation.
5. Delivery of the project.

For the initial work with the client, you will need a room. The office is rented with an area of ​​20 sq. m, not necessarily in the city center. This will save costs. In the office, work is carried out with the client: consultations, presentations. When choosing a location area, it is worth emphasizing the presence of nearby cottage buildings. It will be easier for your potential clients to reach you. The premises are in order depending on the condition. Do not choose an office where you need overhaul. This will significantly increase the investment and delay the opening time.

The project will require garden tools, light machinery. The inventory will be stored in the personal garage of the owner of the company, so as not to spend money on renting a warehouse.

To implement the project of a landscape design studio, you will need to purchase the following equipment:

Name	Quantity, pcs.	price, rub. (Total)
office equipment
Computer table	2	7 000
Computer chairs	2	6 000
Filing Cabinets	1	4 000
Book shelves	5	6 000
Chairs	5	4 500
A computer	2	60 000
Color laser printer	1	25 000
Xerox	1	7 000
Software		15 000
Equipment for work
Garden tool	–	25 000
Motoblock	2	120 000
Special uniform for workers	5	12 000
Total		291 500

The amount of 291,500 rubles. - This minimum costs to organize a small office space and equipping a team of professionals for the implementation of projects. It is not recommended to reduce spending on equipment, as the monthly cost of depreciation will increase. Used equipment has a lower cost, but if it often breaks down, the company will incur losses.

HR planning

The owner will manage the landscape design studio. This is a person with experience in this field, who understands what landscape design is. He will deal with the approval of projects and actively participate in their creation. The manager is also responsible for human resources management and the marketing program of the company.

Also, a permanent staff will include a surveyor, a dendrologist, a purchase and sales manager, and an accountant. A team of handymen is hired freelance. Since business reacts to seasonality, then in winter time the company will have few orders and it is inappropriate to maintain a bloated staff.

Settlement from permanent employees carried out twice a month - advance payment and settlement. Form of payment - salary. At the end of the year, at the discretion of the head, bonuses are issued. Individually distinguished employees are encouraged with bonuses throughout the year.

Costs for wages and deductions for employees in various state funds in the table:

Together with deductions for the maintenance of a staff of seven people, 283,000 rubles will be needed. This money is included in the down payment, since the first few months the company's income will be minimal. During the summer, when orders rise by 70%, workers receive bonuses in the form of a percentage for each completed order. The time sheet is maintained by the manager.

Implementation plan

In winter, the number of orders is reduced by 70%, so the opening of the studio is planned for the end of winter - the beginning of spring. The implementation plan presented is for opening on March 1st. It will take two months to complete.

Each stage of implementation is described in the form of a table:

Each stage is controlled by the entrepreneur himself. It makes no sense to schedule the opening for late autumn, since in the winter months the income will be minimal and the business will go into the red.

Expenses and income

The project will require investments:

Since the business is planned from scratch, the entrepreneur needs to find the entire amount of the initial capital in its entirety. To promote and implement the project, a bank loan was taken in the amount of 1,100,000 rubles. under 14.5%. The loan is issued for 5 years with a monthly installment of 33,000 rubles.

Monthly expenses

To keep the business afloat, each month you need to cover the following expenses:

Monthly expenses can be safely added to initial capital, as the first few months the company will only gain momentum. Profitability is planned in 3-4 months of work.

Income

Profit is influenced by seasonality, so the highest revenue is planned at the height of the construction season. In winter, the profit will fully cover the costs, but this is only 3 months. But in the summer, the company will bring at least 1,500,000 per month. Since in winter income drops to 500,000 rubles, the average annual income is:

1,500,000 x 7+ 500,000 x 5 \u003d 13,000,000 rubles.

In a month, the average profitability is: 1,080,000 rubles.

We calculate net income by subtracting monthly expenses from revenue:

1,080,000 - 423,000 \u003d 657,000 rubles.

Let's calculate the profitability:

(657,000 / 1,034,000) x 100% = 63.5%.

Such high profitability is possible only with the proper promotion of the company and the presence of a constant flow of customers. To ensure a constant influx of customers, booklets are issued, advertisements are launched in local newspapers, and an agreement is concluded with developers. Construction companies will be happy to recommend you to their customers, but for a small percentage of revenue. This will take about 10% of total income per year.

The profit will be divided into several parts:

• 10% to encourage partners.
• 20% return to the main fund of the company.
• 70% for early repayment of credit obligations.

Eventually

The business plan of a landscape design studio with calculations has a payback of 1 year. This period may be reduced or extended, depending on the availability of customers. In order for the business not to bring disappointment, it is necessary to analyze the activity construction works In your city. If construction in the city is sporadic, then it will be difficult to find customers for landscape design. You need to invest in the project at least 1,100,000 rubles. This money can be borrowed from one of the banks, but the risks increase. The business is suitable for an organizer with knowledge in the field of land improvement and at least 5 years of experience in this field.

Many owners of private houses have now stopped planting cucumbers and tomatoes on their plots, and have begun to think about landscaping them and giving them a style that would meet the preferences of the whole family. Now there are a huge number of solutions on the market: alpine slides, dry ponds with bridges, coniferous plantings and many other things that designers often use in their projects. Due to the growing demand in the market, a free niche is emerging, especially in the low-cost segment. Large players take the most wealthy clients and work with them for a long period. But to start a landscape design business with an average and low check, you can make good money, and take it mainly by the speed of work and the number of orders.

There is one but. Since this type of activity is closely related to construction activities, during economic crisis, there was a decline in sales of this service. But at the same time, you need to start small and, accordingly, you can try to work during an economic downturn, while in the future you can quickly grow into major player in the landscape services market.

The largest number of landscape design firms are located in major cities, and in the regions this niche is almost not occupied. It is with them that young firms should begin to develop.

Business Format

If you are still thinking about how to start a landscape design business, then at the start, try to decide on the format in which you will work. Often your choice will depend on start-up capital that you are willing to invest in your own business.

There are several main classifications:

- a completely autonomous company that has people on its staff, they perform a full cycle necessary work(builders, designers, plant specialists, sales managers, marketers and others). Also, this company is provided with all the necessary tools and equipment. These are full-cycle agencies and it is advisable for a novice entrepreneur to start with more simple option, since there are less risks, and you can strive for this format.

is a beginner landscape design studio. This is the "embryo" of the large company presented above. In this scenario, the company has several specialists. They design and do part of the work on the same landscaping or garden and plant care, but for additional services they turn to construction companies or individual construction teams, for example, if you need to lay out tiles or finish a fence. artificial stone. Partial involvement of outside specialists will help reduce the budget for maintaining the business as a whole. It is with this format of services that we recommend starting.

What is landscape design without flowers? We have already considered the business idea for growing roses. By combining these two lines of business, you can significantly increase your income and there will be no problems with customers at all.

Documentation

To officially work, you will need to complete all the documents.

• open IP.
• specify OKVED for activity. For Russia, this is 81.30. For Ukraine - 74.10, 81.
• recruit staff.
• draw up a basic contract for the provision of services to clients.

For more information on this issue, it is better to contact an experienced lawyer.

List of services

The landscaping company's services include:

• site preparation
• clearing the area of ​​excess plants
• land plot planning
• development and installation drainage system Location on
• planting lawn, trees and other necessary vegetation
• laying paths in the area
• arrangement of various artificial reservoirs (fountains, lakes, etc.);
• manufacturing and installation of small architectural forms or sculptures
• organization of area lighting
• installation of an automatic irrigation system and more.

Each company has a different list, and it all depends on the price list of a particular company.

Before starting a landscaping business, you need to understand how it all works, how to communicate with a client, and what is hot in the market today. Simply put, you yourself must be interested in the direction of site design in order to run a landscaping business. Understand the plants, care for them and tell the client what is needed exactly for his requirements. Most right decision will get a job at a company that already provides landscape design services. Thus, you can feel the whole business process from the inside, see how it works. You will definitely acquire the necessary practical skills and theoretical knowledge that you need to work with clients. And only after you have a complete picture of this business, you can fully start.

Staff

The main emphasis in the selection of personnel should be made on landscape designers, because it will depend on their work whether you can realize the client’s idea or not. View portfolio, learn about graphic design skills for making the project itself. It is also important how well a specialist can understand the client and realize what he needs.

Also, choose your sales managers wisely. After all, it depends on how they will communicate with customers who are looking for a studio for work near the house.

In addition, you will need: a florist, builders (for laying tiles and other work), an accountant.

Modern technologies do not stand still. Now colored gravel is actively used in landscape design. Find out how to set up the production of such crushed stone at home and how to look for customers for sale in our article -.

Customer acquisition

Renting an office, hiring staff, buying the necessary equipment, registering as a self-employed person is only half the journey, and it is the easiest in this business. The hardest thing is to attract a client. There are several ways here:

• filing ads in thematic media;
• post ads;
• create your own website.

I would like to talk about the last method of attracting customers in more detail. Since your customers will be mostly wealthy people, or young people who often look for goods and services of interest to them on the Internet. From here it is worth thinking about your own Internet site, which not only offered people information about the company, but also presented a portfolio and a price list for a list of works. In order to get customers in just a week or two, you should set up contextual advertising. For a longer effect, you should think about SEO optimization.

How much money is needed?

Now let's discuss the question of how much it costs to start this business. Usually, all calculations are carried out at the stage of creating a business plan for a landscape design studio, which will be engaged in the formation and landscaping of plots.

Starting investments

• purchase of furniture, equipment (computers, printers, telephones) – $1500
• paperwork - $200
• purchase of tools (for shaping the garden, lawn and planting trees, as well as construction equipment) - $1000
• corporate identity (sign, logo, business cards) – $300
• website creation – $250

Monthly investment

• rent of premises - $3 - $4 per 1 sq.m.
• utility bills - 15% of the rent.
• taxes - $100
• salary - from $300 per employee
• advertising - $60

Perhaps you will have additional expense items based on the specifics of the services provided for the improvement of sites.

The profitability of this business is - 15% - 20%.

The payback of a small studio can be about 1 year.

Findings. We considered the business idea of ​​​​opening a landscape design studio. We saw that the main problem in this area is finding customers and, of course, seasonality. In the cold season, it makes sense to engage in landscaping shopping centers and the creation of winter garden» in private houses. Employees can be sent on vacation or transferred to piecework wages.

Do you have experience in this business? Looking forward to your advice below.