What type of business is the most profitable. There are several main types of profitability

Many people constantly need a product that tends to end. No, the buyers themselves, of course, dream of extending the life of their purchase as long as possible.

But the perpetual motion machine has not yet been created, so you have to replace the finished medicine / shampoo / product and so on to purchase a new one. And this aspiring entrepreneur should take advantage of. Therefore, we will consider some of the best options that best meet the requirement mentioned above.

People in Russia, no matter how bitter the truth may sound, have been ill, are ill and will continue to be ill. There is no one more pill for all ailments, which is why there is such a rich assortment on the shelves of pharmacies. You can’t build happiness on someone else’s grief, but a pharmacy is a very profitable business with investments, and you should take a closer look at such a business.

It is only necessary to take into account the location and the basic needs of the population in the district.

for example, demand will be huge in places where the nearest drug store is several kilometers away. And we ourselves know that sometimes a pill of the same painkiller is needed immediately.

Accordingly, if the area is predominantly populated by families with children, the proposal should be in solidarity with their requests. This includes infant formula, various bottles, and pacifiers with diapers. Keep in mind that the activities of pharmacies are subject to licensing, and the license is issued for a specific premises. And this is a business that is not afraid of the crisis.

Pharmacies have a big plus - scalability. Having opened 1 small one today, in the future it will not be difficult to open 1,2,3 more in your city or a couple in a neighboring one.

You can open a pharmacy both on your own and, with the second option, the income will be less, but its implementation is much easier, since the franchisor provides everything you need and teaches you the intricacies and nuances of the business.

2. Medical center

In order not to go far from the topic of drugs, the second option is to consider opening a medical center. Complicated? Yes, this is not the easiest business idea to implement.

But remember government agencies: most of the visitors equate them to one of the branches of hell. Why not show those in need medical care new format of service? No queues, all doctors are extremely correct and professional.

Naturally, the key to success will be the choice of a suitable location. Third in a row on one street honey. the center will obviously be superfluous. But even on the outskirts of the city it is not worth opening it. You will have to think in advance of a convenient place.

In particular, attention should be paid to transport and walking distance.

3. Funeral services

Even the best medical Center does not guarantee immortality. And in the near future, until scientists find the secret of eternal youth, ritual services will be in demand.

The niche is very well developed and filled, but high quality and low prices will make your small business project stand out from the competition. This is promising business as there are more and more people, and accordingly more people die. Death is usually not expected by anyone, so the funeral process itself can hit the budget.

Offer your customers an installment plan, a discount, and then the profit will become constant and stable.

4. Car service

Moving away from the sad topic, let's remember the car owners. Many of them simply do not have a soul in their transport, choosing the best for their four-wheeled friend. It is worth taking advantage of this and opening a car service. Customers should be attracted not only by reasonable prices, but also by good quality and speed of work. A simple business that is worth opening for a beginner. To start, you need to rent 2 boxes and hire 2 car mechanics.

Important point: it is better to pay them a percentage of the proceeds, usually it is 50-50, but you can also agree on 60% for yourself, 40 for the master.

5. Car wash

This point could be related to the previous one. good business, which can be opened both in a small and in a big city, but we will consider it separately. Not everyone who wants to fix a car wants to wash it. And vice versa. At the same time, it should be noted that a car wash requires much less investment.

Therefore, if your start-up capital will not allow you to immediately create something large-scale, but you definitely want to work with cars, take a closer look at the option.

It is consistently profitable small business with minimal investment. You can start it with only 200,000 - 300,000 rubles ($ 4,000), subject to renting a garage or box for this business.

6. Clothing store

All stores have one meaning: to sell goods. But in our case, we will consider several points of sale of different directions. So what are the hottest clothes these days? The one that has good quality and low price. By the way, you can open a clothing store at minimal cost.

for example, it can be a shop, a stall, a pavilion with only men's underwear.

It is desirable that the range is presented in both small and large sizes. Also, do not forget about the creation of several departments at once: for women, men, children. This is a good own business, where the markup on the wholesale price is usually about 300%. It is easy to organize this business and you do not need special knowledge.

7. Cosmetics and perfume shop

Cosmetics and perfumery for the fair sex is always a "sweet spot". For success, it is worth taking care not only of quality, but also of a different price orientation.

8. Grocery store

Yes, yes, we once again consider the store as a business option. And the product point most fully corresponds to what was said at the very beginning: disposable goods are becoming more popular.

choose good, appropriate place(this is important), open a store, fill the shelves with affordable and excellent quality goods, and you can expect a quick payback.

9. Meat and fish shop

As in the case of a car wash / car service, we are opening a meat and fish store separately from the grocery store. Why? Because this way we can offer our customers the richest choice. The entire sales area is designed specifically for our meat and fish products. This will allow both buyers to attract, and the quality to keep at the proper level. This is one that can be opened from scratch.

10. Homemade Food Store (Natural Products)

About 5 years ago there was not one in my city. Now there are already 6 of them. I live in small town, with a population of just 18,000 people. And none of them closed. 1 such store was opened by my friends 3 years ago. Things are going well for them and they do not plan to close. Of the products they sell homemade sour cream, milk, meat, cottage cheese, dumplings, cheese, etc. It makes no sense to list the entire range, but I will say that it is impressive and the prices are rather big. And even with such a picture, there are always customers.

for example. Sour cream for half a kilo costs them 250 rubles, in the store the usual one is 4 times cheaper. But people buy and are happy.

In another similar store, a large assortment of homemade cakes: eclairs, various cakes, including Napoleon, a huge amount various dishes and salads, already prepared. There is a demand, people buy because many people are too lazy to cook after work.

The most profitable business of the above is difficult to single out. After all, a lot depends, including on the scale. For example, undoubtedly a meat and fish store of 30 square meters will bring more profit than a pharmacy kiosk of 8 square meters. m. But still we will try. Based on our experience, the most profitable business today, of the listed ones, is a pharmacy, honey. center, food and clothing store.

The most important thing choose the right place, 90% of success for this type of business depends on it.

Before starting your business activities, be sure to draw up a detailed business plan in which you describe everything to the smallest detail (consider all questions thoroughly). We hope we answered the question - what kind of business is profitable to do. Good luck dear reader and novice businessman!

Business Profitability is a relative indicator economic efficiency. In other words, this term explains the effectiveness of the company's use of property assets. The calculation of the indicator gives a detailed idea of the final profit for each ruble spent.

To begin with, any money invested in a business should pay off over time and make a profit. Profitability is the ratio of this profit to all the costs of obtaining it. The higher this ratio, the greater the confidence in the stability and prospects for business development.

How often does a manager need to deal with the company's strategy or change it? Most CEOs who have created successful businesses and management consultants agree on one thing: in modern times, all the time. A change in strategy is not an indicator of weakness, but, on the contrary, an indicator of the company's vitality.

In this article, we have collected four types of strategic approaches, their examples, as well as templates and tables for defining a company's strategy.

But it happens that the values of absolute profit indicators can be high, while the value of profitability remains small. Then the enterprise ceases to pay for itself (it becomes unprofitable). On the other hand, this ratio can be high, and an increase in business development costs does not have a strong impact on profits. Then management thinks about finding many other economic approaches.

Profitability is calculated in the following cases:

obtaining a loan;
business development assessments;
comparison of own profit with the profit of competitors;
evaluation of sales performance. How to increase the profitability of the sales department,

Any bank, before issuing a loan, evaluates the profitability of the company's capital. In other words, it checks the profit of the enterprise from each invested ruble. The return on borrowed funds is especially important. When making calculations, they refer to the percentage of borrowed capital in full and the difference between the profitability of own funds and funds subject to the loan.

Assume that when obtaining borrowed funds, the profitability of production begins to rise. Then it makes sense to attract borrowed funds in the future. This is the effect of financial leverage.

If suddenly the profit from business development begins to fall at least slightly in a relatively short period of time - the start time for calculating profitability. This is done in order to timely find the reasons for the decline in profits by evaluating various profitability ratios. The reason may lie in many factors. For example, due to an excessively high price of a product or due to an error in the distribution of wages.

At a high price final product, respectively, will increase the cost of its production. And at such a fast pace that the costs will be much higher than the expected revenue. You need to be careful when setting the price. If the profitability of a particular product is known, then the markup can be calculated using the formula:

Almost always, business owners experience problems with profitability. It happens that many companies turn to third-party service consulting specialists, because own employees there may be insufficient knowledge to carry out calculations and their interpretation.

Financial analysis for a non-financier: what to look for first

Practitioner tells

Dmitry Dvurechensky, HR director of the social block of the Guta group of companies

In classical management, business performance is the achievement of strategic goals by the company. All companies in our group of companies use a similar evaluation system. I’ll tell you what universal parameters make it possible to understand whether a company is working effectively, regardless of the business area.

General performance indicators can be divided into three groups.

Financial indicators (profitability, liquidity, asset turnover, market value, debt management, etc.).

Indicators of internal business processes (production, marketing, resource management, training and development, etc.).

Indicators of the external environment (high customer loyalty, satisfaction of market needs, etc.).

How to calculate the profitability of a business yourself

Not every enterprise that makes a profit is profitable. However, it is worth going deeper into detailed analysis economic efficiency, requiring additional calculations, with the help of which it is possible to more accurately determine the profitability indicator of the main, as well as additional activities. It is necessary to understand what initial investments and working capital are needed, the number of personnel, etc.

Of all the sets of different profitability ratios, we single out the main three groups:

Return on capital (assets and liabilities).
Profitability total number produced goods.
Profitability of sales. How to increase sales profitability

Via mathematical operations it becomes realistic to determine the ratio of profit for a specific period of time to the finances spent on its receipt.

Total profitability production process- this is a generalizing number that clearly shows the effectiveness of invested finances (including intangible, labor and natural). It can be roughly compared with the coefficient of performance (COP).

Denote:

R ren - profitability;
S pr - profit (excluding taxes);
F m - book value of fixed assets;
F d - book value of working capital;
F new - the amount of funds attracted from the outside (for example, a loan);
F s - the cost of selling the goods.

Profitability condition - profit above total costs:

Using this indicator of production profitability, you can verify the profit that each ruble invested in the business brings. In the case of a low indicator, it is necessary to reduce the cost of production.

LTV indicator: 3 formulas for calculating customer lifetime value

Practitioner tells

Larisa Berdnikova, business coach in the field of medical and salon business

I will give an example of calculating the total load of a beauty salon. Denote:

actually used time (FIV);

the number of hours according to the norm (KCHN);

Based on this, the utilization rate will be equal to the FIV / CN * 100%

In numbers, it looks like this.

Let's say the salon's working hours are from 9:00 to 21:00: 12 hours * 31 days = 372 hours. Let's calculate how much time was spent on the procedures.

For example, LPG (hardware procedure) takes 245 hours per month: 245 / 372 * 100% = 65.8%

Other indicators of business profitability

One of the most important indicators is return on assets. When calculating it, borrowed funds are not taken into account. It can be used to judge the level of the ability of assets to generate profit. It can be calculated as follows:

In the same way, it is defined profitability of fixed assets:

R o shows the return on shareholders' investment, based on the profit reflected in .

Finding return on current assets produced by the formula:

Return on fixed capital

Return on borrowed funds:

where F z is the sum of all borrowed funds.

To achieve a bolder result, the formula should be supplemented with the following values: income tax rate, loan rate. Then the formula will look like:

Enterprises that provide contractor services find the performance indicator in a slightly different way:

Px 0 - the cost of the service not rendered;
Px 1 - the cost of the service provided.

Due to fines and non-compliance with the terms of the contract, they turn to such calculations.

Product profitability

The indicator of profitability of a product (service) produced or sold helps to assess the benefits from production or sales.

R - profitability;
S pr - net profit from sales;
C - cost (production or purchase costs),

That is the profitability of the total volume of goods:

There is also another formula:

where B is revenue.

To calculate profitability of one type of goods, you need to subtract its cost from the final price of one unit. This difference is divided by the cost. Let's take an example. It takes 130 rubles to produce good A. It is sold for 155 rubles. The profitability of this product will be equal to:

Profitability of sales can be calculated using the following formula:

S h - profit including taxes;
B - revenue for a certain time period.

Consider return on trade margin:

C - goods at cost;
S s - price.

There is an indicator for calculating extra jobs. It's called employee productivity. It can be calculated using the formula:

N cp - the average number of jobs for a certain period;
P n - profit including taxes.

The most important goal of any commercial activity is the most productive use of funds and resources invested in the business initially or attracted in the course of work. It is obvious that for businessmen and investors, first of all, enterprises that receive more profit in proportion to the capital employed are of interest: in order to present this quality in understandable numerical terms, it is necessary to calculate the profitability.

In simple terms, profitability is a conditional criterion that helps determine the effectiveness of managing the resources invested in an enterprise, the return on costs associated with the manufacture and marketing of products. The calculation of profitability seems to be one of the main operations that precede investment in a particular company, modernization of production, staff development and other activities that increase the costs of business owners.

What is profitability?

Analysts consider profitability indicators as parameters that allow, with a certain degree of reliability, to assess the effectiveness of entrepreneurial activity. talking in simple words, profitability is a formula that visually represents the productivity of using such enterprise resources in business as:

Material and technical base;
Opportunities of the labor collective;
Organization of supplies of raw materials and materials;
Organization of distribution channels;
Enterprise financial management;
Other tangible and intangible resources.

Comparing profits, sales volumes and other physical indicators for companies with different sizes or specializations is somewhat incorrect: a small enterprise in some situations can be much more efficient than a giant concern with billions in turnover. With the use of profitability indicators, this comparison becomes more fair, since such ratios are calculated in relative terms.

In simple terms, profitability is an example that symbolizes the return on entrepreneurial activity and demonstrates the amount of income per each ruble invested in business. From an economic point of view, here you can see well-known analogies with efficiency: in the general case, the indicator is calculated as the ratio of the amount of profit to the sum of all production and non-production costs for a specified period of time. Accordingly, profitability is the proportion between the income and expenses of the company.

The formula used to calculate the coefficient is quite primitive, however, the obtained values cannot be evaluated in terms of absolute terms. Here it is necessary to analyze the dynamics by comparing the performance indicators for different periods, different external and internal conditions. Sometimes an initially promising business turns into a loss-making business precisely because of misuse calculated values to determine the critical volumes of production and sales.

Why measure profitability?

Profitability should be considered one of the key indicators used to analyze the activities of the enterprise and determine the productivity of the use of capital invested in the business. For clarity, it is calculated as a percentage: the larger the value of the coefficient, the higher the profitability.

In what situations can this indicator be useful:

Drawing up a business plan. Thanks to the calculation of profitability, it is possible to draw conclusions about the quality of the study of all the details of the business plan and the feasibility of implementing this project;
Pricing. Using profitability indicators, businessmen determine the acceptable price reduction for products aimed at conquering the market or gaining competitive advantages;
Management. By analyzing the profitability indicators of the enterprise's activities at different time intervals, it is possible to identify problems in the organization of business processes;
Income forecasting. Knowing the average profitability allows the manager to accurately predict the profit of future periods;
Justification of the need for investment. Given the amount of investments and the average profitability of a small business, investors determine the effectiveness and expediency of investing;
Determining the value of the enterprise. The level of profitability, combined with liquidity, determines the value of the company when selling the business.

In addition, it is necessary to calculate business profitability indicators for carrying out comparative analysis with the efficiency of competitors, when attracting debt financing, before implementing any projects or mastering the production of a new type of product.

Types of profitability

A businessman who wants to get an adequate idea of the current state of the enterprise must use several different indicators of profitability. Thanks to their analysis, you can comprehensively consider the situation, identify problem areas or business processes, and evaluate the efficiency of using all available resources.

Most often, the following coefficients are calculated:

Profitability of sales;
Profitability of production;
Profitability of certain types of products;
Return on assets of the enterprise;
Return on investment;
Return on equity;
Profitability of fixed assets;
Staff profitability.

To obtain these indicators, it is not necessary to carry out special events or studies - all the initial data can be found in ordinary accounting documents. When calculating the profitability of a newly created business, they use statistics for this market segment and reports published by competitors in the public domain.

Return on sales (ROS)

Return on sales refers to the ratio of income received from the sale of all goods or services to the total revenue of the company. In this way, you can determine the share of profit that falls on each ruble earned by the entrepreneur.

This coefficient is used in the process of pricing and in assessing the total costs of the enterprise. However, to get an idea of the company's performance, you need to compare ROS with the performance of organizations operating in the same industry and producing similar products. You can calculate the profitability of a business in sales as follows:

ROS = (profit before tax / sales revenue) x 100%.

Sometimes, for a more accurate analysis, the calculations use the amount of net profit, which is the final income of the enterprise minus all costs, as well as tax and loan payments.

Profitability of production

The profitability of production is the ratio of profit (gross or net) to total amount costs associated with the manufacture of products. By calculating this coefficient, one can estimate the share of income that an enterprise receives for each ruble spent and determine the efficiency of capital use.

The profitability of production is calculated both for the company as a whole and for its individual divisions. This is how the expediency of conducting activities in one direction or another is determined, especially if the enterprise operates simultaneously in several areas. The calculation of the profitability of a business in production looks like this:

RP \u003d (profit / (value of fixed assets + amount of working capital)) x 100%.

Product Profitability (ROM)

This coefficient defines as the ratio of income received from the sale of products to the total costs of its production and sale. So you can estimate the share of profit that falls on each ruble invested in the cost of the product. ROM is a fairly flexible indicator that allows you to justify the feasibility of producing both the entire range of goods and individual groups, as well as specific types of products. How to determine the profitability of a particular type of product:

ROM = (profit from the sale of the product / cost of the product) x 100%.

Return on assets (ROA)

This indicator clearly demonstrates the productivity of using the company's assets for profit, the effectiveness of the strategy for managing the values owned by the enterprise, and the payback of the business using its own resources. When calculating ROA, it is necessary to take into account all current and non-current assets available to the organization or attracted by it in the course of its activities. The formula for calculating the profitability of a business in terms of the efficiency of using enterprise resources looks like this: ROA \u003d (net profit / average asset value for the period) x 100%.

By regularly calculating this ratio, you can identify an unprofitable asset and decide whether to sell, upgrade or lease it.

Return on investment (ROI)

The return on investment is the ratio of the income received in the process of investing to the amount of initially invested capital. In this way, it is possible to accurately determine the profit that each ruble invested in the enterprise brings. How to calculate the profitability of a business in terms of the efficiency of using attracted investments:

ROI = (net profit + (asset sale price - asset purchase price) / asset purchase price) x 100%.

If, due to the incompleteness of the project, the final price of the asset is unknown, then when calculating, you need to take an indicator equal to its value at the beginning of the investment. An ROI greater than zero indicates the feasibility of allocating capital, while negative values indicate impending losses.

Return on equity (ROE)

The ROE ratio is defined as the ratio of a company's net profit to its own capital. This indicator helps investors evaluate the productivity of using owned by the company funds, the correctness of the strategy for managing its resources. How to calculate the profitability of a business in terms of the efficiency of raising equity capital:

ROE = (net profit for the year / equity) x 100%.

When deciding on debt financing of an organization, this ratio must be compared with the rate on a bank loan. If the ROE is higher, then lending can be considered expedient and economically justified. Otherwise, in order to avoid losses, it is better to refuse to raise funds.

Return on fixed assets (ROFA)

The calculation of the profitability ratio of fixed assets aims to assess the productivity of their use in economic activity enterprises. Fixed assets are all objects directly or indirectly involved in the manufacturing process of products that do not change their original shape. In other words, these include:

Industrial and storage buildings and structures;
Machine tools, equipment and units;
Trucks and loading equipment;
Passenger cars and transport for transportation of passengers;
Office furniture and office equipment;
Expensive accessories and tools.

ROFA = (net profit / cost of fixed assets) x 100%.

Return on Personnel (ROL)

The profitability of personnel is the ratio of net profit received for a certain period to the total number of employees working at the enterprise at that time. In this way, the optimal staff of the organization is determined, which allows you to get the maximum income at the minimum cost.

You can calculate this indicator of business profitability as follows:

ROL = (net profit / number of employees in the enterprise).

Along with this indicator, economists often calculate other, more informative profitability ratios:

The ratio of the cost of maintaining employees to the profit of the company;
The ratio of expenses for the maintenance of any division or branch to the profit received by them;
The personal profitability of an employee is the ratio of related expenses to the income brought by a specialist to the enterprise budget.

Thus, ROL allows you to achieve the highest productivity by identifying departments and branches that need to be reduced or expanded.

Break even point calculation

Explaining in simple terms what the profitability of an enterprise is, it is impossible not to mention such an important parameter for business as the break-even point. It indicates the minimum volume of sales that is necessary to cover all costs associated with the production and marketing of products. In other words, the ratio helps a businessman to calculate the level of sales at which the company will work "to zero", without profit, but without loss.

The break-even point in some sources is called the profitability threshold, or break-even point (BEP). To determine the lower limit of sales, after overcoming which the business will begin to generate income, use the following formula:

BEP = ( fixed costs) x (revenue) / (revenue) - (variable costs).

Thus, the profitability threshold is directly affected by the cost of a unit of goods, as well as fixed and variable costs at all stages of manufacturing and marketing products. When these parameters change, the value of the coefficient immediately changes: in particular, an increase in BEP indicates problems in the process of making a profit or indicates an increase in production costs.

In addition, the calculation of the break-even point allows you to:

Assess the margin of safety of the business;
Identify problems with the organization of business processes;
Determine the feasibility of investing in a project that is expected to pay off only in the next period;
Calculate prices for an increase or decrease in sales;
Determine the acceptable threshold for reducing revenue without the risk of incurring losses.

Factors affecting profitability

It is obvious that any entrepreneur is interested in creating a business with high profitability. However, a simple calculation of the main coefficients for solving this problem is not enough, since the value of each of the indicators is influenced by many external and internal factors.

The first ones include:

Geographic location. Regional features have a significant impact on the pricing policy of the enterprise, and its remoteness from suppliers and consumers determines the amount of transport and storage costs;
The level of competition. The margin on products and profits of the enterprise depend on the activity of competitors and the need to combat dumping;
Market conditions. To a certain extent, the value of a product is determined by the general state of affairs in the industry, the purchasing power of customers and general level demand for this type of product;
Tax policy. Obviously, the amount of tax deductions directly affects the company's net profit;
Political situation. Due to the influence of political factors, prices for imported raw materials change, foreign markets open or close;
Competitor rates. The amount of overhead costs depends on the cost of services provided to the enterprise by counterparties;
Prices of suppliers of raw materials. Also, the cost of goods is determined by the prices of suppliers of raw materials and materials necessary for its production.

Among the internal factors that determine the profitability of a business in Russia, there are production and non-production.

The category of non-manufacturing primarily includes:

Logistics efficiency. The costs of the entrepreneur depend on the correctness and efficiency of the organization of the processes of delivery of raw materials and finished products;
Marketing effectiveness. The cost of attracting one client depends on the method of advertising and the quality of advertising materials;
Measures for the protection of the environment. The company's expenses may increase if it is necessary to take measures to neutralize or prevent the impact of production on the environment;
Working conditions. When providing employees with the necessary infrastructure, labor productivity increases, which leads to a reduction in cost;
The financial policy of the enterprise. The profit of the company partly depends on the size of the margin on goods, raw materials or services, as well as on the availability of discounts and promotions;
Business reputation of the company. The loyalty of suppliers and customers definitely affects the bottom line of the enterprise.

Finally, we should consider the production factors on which the profitability of small businesses in Russia largely depends:

The volume of trade. By increasing the volume of sales at a constant margin, the company can make more profit;
The structure of trade. The introduction of new positions in the assortment leads to an increase in the number of customers due to the expansion of the target audience, and improving the quality of the product allows you to set a higher margin;
Organization of the sales process. To increase sales, it is also recommended to use the most progressive and modern methods of marketing;
Quantitative and qualitative staffing. The growth of production capacity depends on the availability of a sufficient number of skilled workers;
Labor productivity. With an increase in labor productivity, the share of overhead costs per unit of output decreases;
The state of the material and technical base. The company with modern equipment can increase its turnover. At the same time, depreciation of fixed assets hinders this process.

How to increase profitability?

High profitability is a significant competitive advantage in the conditions modern market. Of course, the entrepreneur must pay attention to all factors that directly or indirectly affect the value of this indicator, including seasonal fluctuations in demand, the value of production costs, the activities of competitors, changes in the share of defects in the total output, returns and forced downtime of the production line caused by different reasons. Listing the most common technologies used to solve the problem of increasing profitability, we should mention:

Artificial increase in profitability. If you are going to increase selling prices, you need to take into account both the general situation on the market and the competitiveness of the product;
Increasing production capacity. Modernization of equipment or the purchase of new automatic machines will increase production capacity and save on labor resources;
Improving the quality of the goods. Also modernization technological lines can lead to an increase in the quality of the product and an increase in demand for it;
Improving the marketing strategy. A significant expansion of the target audience is achieved by choosing the most effective promotion methods;
Cost reduction. The enterprise must constantly look for suppliers who are ready to offer raw materials, materials and services of similar quality at a lower price. Obviously, this will lead to cost reduction;
Reducing the cost of payroll. Large companies do not reduce the staff, but transfer it to other regions and countries where you can find inexpensive labor.

The most profitable types of business

When compiling a business profitability rating in Russia 2018, you need to understand that different indicators are considered normal in different industries. High ratios are not necessarily characteristic of the most profitable activities: sometimes only due to increased profitability the company can compensate for its risks. So, in the area industrial production averages look like this:

Operation of transport systems for oil and gas - 90%;
Cement production - 85%;
Production of agricultural fertilizers - 85%;
Non-ferrous metallurgy - 65%;
Rolled metal production - 40%.

in finance and banking services the list of business types with high profitability in 2018 includes:

Clearing services - 70%;
Services of brokers in financial markets - 60%;
Maintaining registers valuable papers - 45%.

Finally, in the sphere of production of goods for the population, the following look attractive:

Manufacture of tobacco products - 45%;
Beer production - 30%;
Production household appliances - 25%.

How to find out in which business high profitability is an integral characteristic of the activity? Typically, such indicators are characteristic of niches in which the allowable margin for goods is hundreds and thousands of percent. This is possible, given the simultaneous presence of increased demand and a slight level of competition.

Theoretically, a high margin is achievable in any business: for this, one should produce or sell piece or designer goods that claim to be exclusive. However, some types of products are considered high-margin due to objective reasons: at a low cost, they are extremely popular among customers.

Which types of businesses fit this description:

Sale of underwear. Sellers add 250-300% to the cost of goods in the middle price segment. When selling designer and exclusive underwear, the mark-up increases to 1000-1200%;
Sale of points. Regular glasses are marked up by 300%, while frames and sunglasses are sold at a margin of up to 500%;
Sale cotton candy. Among other types of fast food cotton candy characterized by the highest margin, sometimes reaching 4000%;
Sale of popcorn. The average markup for regular popcorn is 600%. When adding flavoring fillers, it increases to 1000%;
Sale of jewelry. Mass models are sold with a markup of 300%. Designer jewelry and goods handmade bring a businessman up to 1000% profit;
Coffee house. Usually coffee is sold with a markup of 400%. When desserts are added, the profitability of sales can increase up to 600%;
Sale of wedding goods. They do not save on wedding goods, which is what merchants who sell them at a markup of 350-500% use;
Sale of khinkali. To prepare the dish, affordable inexpensive ingredients are used, so the markup reaches 300%;
Flower shop. Usually flowers are sold with a markup of 200–250%, and on holidays they increase it to 600–800%;
Sale of ice cream. The average margin for selling ice cream is 250%. Points in shopping centers sometimes increase it to 600-800%;
Pancake. The ingredients for cooking the dish are also inexpensive, which allows you to set a margin of 300%;
Smoothie bar. Fruit and vegetable drinks are positioned as elements of a healthy diet, so the markup on them reaches 1000%.

Conclusion

When calculating profitability indicators, it is necessary to understand that they do not always represent full-fledged characteristics of the enterprise. So, with long-term investment, the values of the coefficients turn out to be low, so they need to be calculated for different periods and different conditions. In addition, assets usually change their value over time: accordingly, the calculation performed on the basis of once measured parameters may turn out to be incorrect.

Finally, a single profitability ratio does not allow a full assessment of the risks that accompany the activities of a particular enterprise. To get an adequate picture of the company's work, in addition to this tool, you need to use other methods of analysis - for example, calculation financial stability, cost structure research, management efficiency analysis and much more.

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This publication outlines the main approaches and principles, on the same page you can calculate the estimated income, expenses, profitability and payback period of your business. The turnover and tax expenses are also automatically calculated.

In order to get the data, enter the parameters of your idea in the appropriate fields of the form and click the "Calculate" button.

Calculate launch costs

Capital investments:

Expenses for the purchase of premises, equipment, software development, etc. For printing signs, business cards, creating a website, a promotion at the opening, etc.

Other costs:

For organizing an office, services for registering a legal entity, etc.

Calculate monthly expenses

Rental costs:

How much is it supposed to spend on renting all the premises per month?

Labor costs:

Amount of salaries. How much will your employees get? on hand. Taxes and contributions will be calculated automatically.

Ignore taxes and payroll contributions. Attention: this is an illegal option.

How much money do you need to keep the flow of customers?

Purchase of goods/raw materials and other expenses:

For example, for office maintenance, legal support, consulting, loan repayment.

Estimated earnings

Average check:

How much money does 1 trade bring on average.

Transactions per month:

Calculate how many customers you can actually attract through different advertising channels.

Additional income:

Income from non-core activities or savings provided by the project.

Choose a taxation system

STS 6% (from turnover) STS 15% (from profit) (In reality, you can use DOS or UTII, however, the STS is sufficient for an express assessment of the profitability of an idea. If the idea is worthwhile, it will bear fruit in any case.)

Note: Of course, this calculator only gives a general idea of the profitability of your idea and whether it is worth pursuing. After all, the calculation of specific indicators (sales, average check etc.) still lies with you.

The role of this online program is to help, firstly, to systematize the confusion in the head of a novice entrepreneur, to give him guidelines. Show what exactly is worth thinking about and what needs to be considered. This is more important than it seems.

Secondly, the calculator helps to avoid boring monotonous work with counting a dozen different ratios of business components. By changing the input parameters (for example, reducing costs), you can quickly refine your idea without doing all the calculations again, with the click of a button.

Starting your own business means not only starting to work for yourself, but also taking the opportunity to discover personal entrepreneurial opportunities, take financial control, and control over the use of your own time. In this case, the most difficult is the period of business planning, since the success of the chosen path will depend on it. Not many entrepreneurs at the start of opening a business have a strong confidence in the choice. Most novice businessmen are at a loss trying to decide by studying different areas activities.

It should be noted right away that the profitability of a business depends on the field of activity. And they, in turn, are divided into several main types:

sphere of production;
sphere of trade;
services sector.

Areas of business activity and risk levels for each area

If we consider business areas in terms of risk, then the production area is the most dangerous, as it requires large investments in the idea, the creation of a large enterprise, the establishment of the production of quality products, and its sale at prices acceptable to the buyer. In addition, there are cases when the produced goods, at first, do not receive due demand, which means that normal profit appears after a certain period of time. And the expectation of success for an entrepreneur is often very painful.

High risks of loss of profit arise in the production of perishable goods (food, cosmetics, flowers), when finished products, without having time to sell, become unusable.

In the manufacturing sector, a businessman must always be aware of all the trends in the market, follow the latest trends, preferences of buyers, to study new types of raw materials and technologies for its processing, to know and use profitable advertising techniques.

Giving preference to the production sector, a businessman must understand that the return on investment will become tangible only after a few years, and the profitability of the enterprise will be guaranteed after hard work and a long fight against competition.

Without a doubt, it is much more profitable to give preference to the sphere of trade, and to take an intermediate link between the manufacturer and the buyer. There is no need to invest in technology and planning, and the product range can be made up of market-demanded elements. In the trade sector, the main expense item falls on the rent of retail premises and the wages of qualified personnel. Therefore, the main profit from the products is received by sellers, and not by its producers.

Today in Russia, service businesses are at the very top. dynamic development. According to Western experts, the level of development of the country's economy depends on the share of GDP that came from the service sector. This area combines different areas of the market - it can be the Internet, cellular, a hairdresser on the corner of the house, or a shoe repair near the bus stop.

Only the service sector can generate a solid income with minimal investment. Whatever the service is, it is not a material product that needs to be stored, which can deteriorate or become obsolete. The advantage of a service is that it bides its time when someone needs it. And to satisfy the need, you need a place, tools and materials.

In order for the service sector to become a profitable business, an entrepreneur needs to make sure that his offer is in demand at the right time and at the right time.

Profitable areas of business and analysis of their profitability

Today it is impossible to single out any specific business and say that it is the most profitable.

The profit of any enterprise depends on many factors:

business locations:
categories local population(village, city) and its financial capabilities;
national characteristics of the inhabitants;
density of competition in a given region;
accessibility to the raw material base;
the impact of policy and climate on the operation of the service.

Of course, the leading place in business areas is occupied by activities related to the Internet and its maintenance. The demand for these business projects is growing, and, accordingly, prices. And if you look into the future, then the prospects for Internet business are quite tempting, as there is a constant expansion of this area and an increase in its demand. An example of this is ordinary online stores, online dating, online casinos, web design companies and others.

Modern reality captures that profitable business areas rely on people's attachment to entertainment and are guided by a person's desire to get quick money. These include catering organizations, gaming clubs (casinos).

After the entertainment industry high performance profitability gives the service sector entertaining customers on vacation. Since it is they who are able to spend large sums on obtaining various services and purchasing expensive goods. The service sector for vacationers can include seasonal rental of sports equipment (bicycles, boats, catamarans), sale food products and souvenirs, rental housing and transportation of tourists.

At the next level of profitability is the sphere of trade. Here, in order to obtain high profits, it is important to choose a profitable place for trading, that is, to work on collecting a large number people, and organize a catchy advertising sign. The option of a small basement in the yards, away from the bus stop, will cut the number of customers in half.

On the last place on profitability there are spheres of production. However, even here it is possible to create an enterprise with a high and stable level of income.

To do this, you will need to fulfill at least one of several important conditions:

Offer your client something unique that he cannot refuse;

Find a production that will have minimal or no competition.

An example of a unique production: the production of a piece wooden furniture with hand carving.

An example of filling an empty niche: to create an enterprise for the production of PVC windows and doors, the only one in this locality.

Whatever the direction of the enterprise, its creation should begin with the development of a business plan. How to correctly compose important document- this material will be able to tell:.

Thus, based on the stated conclusions and conditions, it is impossible to single out one business and say that it is the most cost-effective and profitable. This indicator is influenced by many internal and external factors, as well as the personal characteristics of the leader.

Sphere of financial business

To the dearest and profitable way Entrepreneurship refers to financial business. Its essence is reduced to the operations of buying and selling financial resources moving nationally and internationally.

Such operations are carried out by such financial institutions as:

government agencies;
Central bank;
investment structures;
commercial banks;
exchanges (stock and currency);
electronic computer network;
credit institutions;
financial institutions;
investment-oriented funds;
pension and insurance funds;
trading companies;
individuals and legal entities, the population.

The activity of the financial market is carried out on the basis of its two components:

Publishing of securities and production of banknotes;
Provision of financial services.

Today, the modern financial industry is in deep fusion with the centers of commerce and currency, thanks to Internet programming. The introduction of new banking programs and methods have made a breakthrough in this area. Money transfers, contracts and various banking activities began to be carried out in a matter of seconds.

Today, the gold reserve in the Central Bank of the Russian Federation constitutes the country's insurance fund and is a means of capital accumulation for the population. However, an increasing role in financial transactions began to fall on convertible currency and various means borrowing. The role of gold as world money has significantly decreased today, and there is a significant minus in this - a growing problem with international debts has arisen, the second wave of the international crisis is gaining momentum.

Financial experts, emphasizing the growing interest in financial business, emphasize that more than 1,000 banking structures have already been created in Russia, and more than 2,000 persons own securities.

Commercial banks

Commercial banks are in the forefront of the most popular financial institutions. To start such a structure, 180 million rubles will be required with confirmation of the source of their receipt.

To obtain a license to open a bank, a complex stage of its approval, collection of a package of documents, as well as information about the participants involved (bank director, firms, companies, shareholders) will be required.

What operations can a commercial bank carry out:

conclude trade agreements with foreign currency;
act as an intermediary in investment projects;
carry out non-cash transactions;
issue loans;
carry out an examination;
provide leasing and factoring services;
provide deposit services.

All banking activities are reduced to passive, active and commission transactions, regulated by special legislative acts of the Russian Federation. The financial sphere of activity is carried out according to clear regulations and is accountable to the Central Bank of the Russian Federation.

Stock exchange activities

To open a stock exchange, you will need to obtain a license, fulfill a number of conditions and collect a package of documents.
The essence of the stock exchange is the intermediary activity between persons selling and buying securities. Securities confirm the relationship that arose on a loan and developed between the person who bought the security and the person who issued it (the issuer).
The financial business ensures the legal circulation of securities. Securities, before being listed on the stock exchange, undergo a rigorous analysis in the listing system and only then get into the list of stock values.
The work of the stock exchange will be successful only if there is a clear accounting of supply and demand for the products offered. Exchange employees strictly monitor trading and control all actions of intermediary companies on the exchange. By adjusting the value of securities on the part of sellers and buyers, the administration of the exchange conducts transactions for the purchase and sale of securities.

Sphere of trade

The sphere of trade has led the profitable business areas for centuries. It is based on acts of sale aimed at the implementation of the exchange process.
Today, 20% of Russia's GDP is trade, so it is singled out as an independent direction of the economy.

Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

The main tasks solved by trading activities:

there is a sale of the produced goods at consumer value, which contributes to the production of a social product according to the needs of the buyer;
the supply of consumable goods to the consumer is carried out;
a balance is maintained between the product offered and the demand for it, that is, trade regulates the volume of reproduction and affects the assortment of goods;
helps to reduce the costs of consumers through the introduction of new technologies in the sales process, the use of information methods, etc.;
market analysis is carried out, the price of the goods is established, questions of the organization of after-sales services are raised, and the product is being developed.

The sphere of trade can be divided into two types:

Wholesale trade (involves the purchase of goods in large quantities for further processing, tailoring or resale).

Retail trade (provides for the delivery of goods to the final buyer and is the final act in the exchange process).

Considering the level of supply and demand in developed countries, it can be noted that in the United States there are 125 people per shopping store, in Japan the level of supply is higher by 70 people. In Russia, there are 420 people per retail store.

A similar situation is observed with the presence of retail space in relation to the number of buyers. Therefore, the current circumstances give entrepreneurs ample opportunities for the development of trading activities, increasing the capacity of wholesale and retail trade.

Sphere of production: its features and negative points

The economic level of any state depends on the scale of its production activities. It is production that creates wealth, with the presence of which human life becomes more comfortable and safer.

In the past, productive activity was the basis of all countries, but the processes of globalization have imposed a division of labor. Now one can observe how states that do not produce anything, but only print money, can live richly and prosperously. Example - USA, UK.
Russia is among the countries that urgently need to open their production facilities. And dependence on a foreign manufacturer only confirms that our country is a "raw material colony".
Therefore, it is worth noting that today Russia needs ambitious and courageous entrepreneurs who are ready to raise domestic production.
The sphere of production of a Russian businessman today often frightens with negative aspects. It is this fact that is a deterrent that hinders the development of large-scale diverse industrial activities in the country.

The negative aspects of the manufacturing sector include:

Difficult to get a loan. Since the opening of production is a high-risk investment, and banks do not like to take risks, obtaining a loan will involve long visits to banks or real estate pledges.
Any production, starting its first steps, first of all faces competition. Competition stimulates any enterprise to produce products cheaper and improve the existing level of quality. Therefore, considering the competition, one can see the advantages for the consumer, which turn into a problem for the owner of the manufacturing enterprise.
Not all enterprises can afford financial costs in competition. Indeed, as a rule, when entering the market, a newcomer offers products whose analogues have already won their “place in the sun”, so young manufacturers need time and a lot of money to strengthen their positions.
When opening their production, business owners often face a shortage of working class specialists. Today, there are rarely workers who will agree to bear great responsibility even for high wages.
Production costs. Today, producers face a difficult problem when prices for electricity, water and other resources rise every year. In order to survive in such conditions, production owners increase the cost of their product, which, in turn, can negatively affect the profitability of the enterprise.
Corruption and various state inspections are also a serious problem for production organizations.
Products of low quality. High quality products have always been provided additional costs and highly qualified employees, which for Russian manufacturer will result in an increase in the price of the product. Consequently, it will reduce the competitiveness of the product against the background large selection high-quality and inexpensive imported goods.
Production often has low profitability. After the collapse of the USSR, the Russian economy lined up in such a way that the process of extracting natural resources began to bring big dividends, in comparison with their processing. In addition, all subsequent stages of processing raw materials reduce the profitability of production due to the costs and problems described above.

Service industries

Considering the service sector, it can be noted that it belongs to profitable areas and is divided into several types:

Business in the service sector of a material nature. It requires a massive investment initial capital(example: opening a pub).
A business based on intangible services that does not require capital investment (example: opening a psychological counseling office).

List of services that can be used commercial companies, quite diverse - it can be photo services or construction works, services to help set up a kindergarten. Therefore, for any entrepreneur there is a niche here, taking into account his interests and financial capabilities.

Today, there are hundreds of lines of business whose projects can be implemented quickly, while developing them in such a way that expenditure items are minimal.

Communication services can be presented in the following form:

trade in mobile communications;
delivery of correspondence through courier services;
services for the organization of high-quality cable and satellite television broadcasting.

Transport services to the population can be expressed as follows:

In the provision of services for motorists (service stations, gas stations, car washes, tire installation, car repair, examination and evaluation of cars, organization of garage cooperatives; organization of parking lots; trade in auto parts and fuels and lubricants).
In providing urban services to a wide range of the population passenger transport(service of taxi cars and fixed-route taxis);
In the provision of truck services to the population;
In the sale of tickets for any type of transport in the order service (sale, booking, as well as timely delivery);
In providing cars for rent (both accompanied by a professional driver and without him).

The sphere of culture and leisure can be expressed in this way:

In the field of entertainment - this is bowling, golf, equestrian club; it is also an aero club, skydiving; archery and firearms; playing tennis, skating rink; Internet cafe; halls for ceremonial events; casino; saunas; business on event services and show organization;
Travel services (travel agencies, city tours, holiday camps for children, motels and campsites, hotel reservations).

The sphere of upbringing of children and their education can be represented as:

Babysitting, tutoring and governess services; private educational institutions and kindergartens;
Organization of study abroad distance learning using the Internet;
Trainings and courses: driving school, foreign languages, business, advertising, marketing, legal training, memory training courses, typing training courses, dance training, fashion models courses, hairdressing, yoga, culinary arts.

Services related to the provision of information:

news agencies providing reports on specific topics;
agencies with a literary direction: execution theses, translations of texts, writing texts on certain topics;
software services, study of programs and work with them;
magazine, newspaper publishing house;
services for different kind consultations: in the field of family, business, consumer rights;
services of registration of unique copyrights and consultation on these issues;
market analysis services;
notarial and legal services;
reference and information services by telephone numbers;
agencies for the production and provision of advertising.

Services in the field of beauty, health and sports:

In the medical industry: anonymous medical examinations and tests, treatment with non-traditional methods, vision and dental treatment, prosthetics, home treatment, massage, etc.
Pet care: grooming, dog walking, training, temporary accommodation for animals (so-called hotel); animal treatment.
Beauty services: beauty salons, various solariums, professional tattoo, massage, hairdresser's rooms; making hairpieces; fitness clubs, modern houses arts and fashion; sports halls of different directions.

The catering sector is:

bars of various types, restaurants, cafes;
catering establishments with fast service;
catering establishments with food delivery on call;
mini-enterprises for street food: bakeries, pizzerias, barbecues.

Services in demand at home and in everyday life:

Real estate services, construction services, repairs, design: development of construction projects, creation of interior designs; repairs of various kinds; construction of facilities; execution of building elements under the order; work with furniture (restoration); installation of various electronic systems (alarm, surveillance); land improvement works; implementation of fences and stairs; real estate appraisal services.
The sphere of household services provides for repair work to eliminate problems of household appliances, repairing various devices; issuance of equipment, various professional and non-professional equipment, clothes for a wedding, bicycles for rent, cleaning and general cleaning of diverse premises, organization of outdoor toilet rooms, organization of mini laundries and dry cleaners.
Provision of services in the field of human security: detective agencies, ensuring the protection of people, objects and cargo.

Scope of services related to financing:

loans, currency exchange services for the population, services of mini-pawnshops;
advisory activities aimed at solving financial issues of various levels of complexity;
drawing up business projects of varying degrees of complexity, investor search services.

Scope of business in the social field

More recently, a new type of activity has appeared - social business. If earlier any business had only one key goal - to make a profit, then the social business pursues two goals - to make a profit by solving social issues in society. He takes over challenging tasks and solves them by combining a business approach with the desire to improve the standard of living of people, focusing not on themselves, but on society.

There are two main business models in the world:

commercial model;
non-commercial model.

In the commercial option, commercial structures sell their products and services to generate income.
In the non-commercial version - activities are carried out government agencies and non-profit enterprises, solving social issues that are not of interest to commercial business areas.
At first glance, everything seems to be in its place. But, unfortunately, this system does not work well today, and we still have poor, sick and hungry people in our country.
Non-profit organizations cannot exercise the acumen that is characteristic of commercial business. As soon as this problem got a clear outline, the Nobel laureate Muhammad Yunus published serious material for reflection, which will be of interest to entrepreneurs planning to work in the field of business in the social field. In his progressive work, he outlined a unique, radically new business model that solves the social problematic moments of society through business methods.

Professor and talented scientist Yunus identified seven positions of business in the sphere of society:
1. The goal of business is not to increase capital, but to solve social problems that threaten people's lives (improving the low standard of living, protecting the environment, healthcare).
2. Investors in such a business return the invested funds without profit.
3. Profits from the business are invested in the development of the company and the improvement of the characteristics of its products.
4. The task of the activity is to strengthen economic and financial stability.
5. A businessman is responsible for preserving the environment.
6. Workers should be provided with decent wages, and create for them optimal conditions for work activities.
7. Social business must bring satisfaction to its leaders.

If we consider the most profitable areas of business activity, then it is worth noting the hotel enterprises. The nature of the hotel business is heterogeneous, there is a combination of interdependent and interconnected functions, pronounced individual and collective work, and the presence of different types of property. And at the same time, it solves the key socio-economic tasks of the country in the field of services.

The main difference between the hotel business and other areas of human practice lies in the close interweaving of the process of creating services and the simultaneous implementation of a range of services, that is, there are no intermediaries in the sale of goods, and it reaches the consumer privately.
The process of the hotel industry consists of two parts that are dependent on each other: serving a person occurs with the simultaneous organization and provision of material services.
So, given that the service of a person is faced with his individual requests, we obtain the condition when material production must have a direct connection with the customer. Such conditions push the business manager to study customer demand, advertise services, collect orders and study the wishes of customers using various forms of service.
In order for the hotel business to bring a large income, it must provide maximum comfort, a high level of etiquette and culture, taking into account many organizational issues.

For the hotel business to be successful, you should:

take into account the psychology of customers;
take into account the climate of the region;
focus on the material level of customers;
take into account the national character and traditions of people;
know the needs of customers;
take into account the impact of competition;
know traffic conditions.

It is the service in the management of the hotel enterprise that is the main indicator of the work of this service.
The head of the hotel company must constantly monitor the improvement of service processes, that is, in solving customer requests, it is rational to organize the system of orders, using progressive methods in the provision of their services.

Thus, there are a number of features in the organization of the hotel business, the knowledge of which will allow the manager to get the maximum profit from the business:

the organization must be highly competitive;
enterprises in this area should work seven days a week, 24 hours a day;
prices and offers should be fixed, but they may fluctuate slightly during periods of the season;
in the enterprise, production and service should be combined;
need to be prepared for what customers put up different requirements to the enterprise;
in a short time it is necessary to show a high degree of coordination;
managers must quickly navigate the management of the business;
unqualified personnel should not work at the enterprise, even if we take into account that their work is profitable, since it is poorly paid;
staff must be ready to work after hours;
There is a lot of turnover in this industry.

Restaurant activity refers to a specific service sector in which the success of the enterprise will be achieved against the background of the adoption of timely management actions, using extraordinary creative solutions.

Increase the profitability and competitiveness of restaurant activities:

availability of changing exotic dishes;
the possibility of taking out purchased dishes;
strict quality and safety control of products;
analysis and taking into account the comments of demanding customers.

Placement of restaurants is allowed in educational institutions, customer service in this situation can be carried out according to a simplified scheme. With high competition, there is a division of restaurants according to price characteristics.

When opening a restaurant business, an entrepreneur must remember that:

the restaurant market tends to grow restaurant chains;
in shops it is favorable to open restaurants with fast service;
Considering that one of the key problems of the restaurant business is the search for qualified employees, this issue should be given special attention.

When opening a restaurant business, its owner must remember that the operation of any restaurant is based on the desire to improve product quality. That is, a strategy is chosen to meet the needs of the client. On this occasion, restaurant marketing has special methodologies and methods for researching the work of restaurants.

Distinctive features of chain and independent restaurants:

Chain restaurants have a wide range of customers.
Chain restaurants use a unified technology, have their own brand, management.
In chain restaurants, many methods are used to simplify and reduce the cost of the enterprise's activities: quality control is simplified, ways are being developed to save on the purchase of products, wages and service.

Therefore, chain restaurants have a built-in specialized marketing policy, while independent restaurants are characterized by full-fledged service and uniqueness, which are formed against the backdrop of competition.

Construction industry

Today in Russia Building bussiness is one of the most profitable, as its profitability exceeds 50 percent. For this reason, many Russian entrepreneurs are ready to invest large amounts of initial capital in construction in order to return investments in the next two years and start making a profit.
However, before plunging into the construction business, it is necessary to study the poles and minuses in the organization of this industry.

Obvious advantages of the construction business

The main positive aspects in the organization of the construction industry:

The construction industry also has its downsides. Namely:

1. In recent years, there has been a decrease in the production of building materials against the background of a decrease in the volume of construction production.
2. Construction products is of low quality due to the use of inefficient, outdated technologies.
3. The unreasonable territorial location of the construction industry increases the cost of delivery of building materials, and, accordingly, increases their cost.
4. Difficult to get a loan. Banks often refuse credit, citing doubts about the stability of the company and the prospects for its life.
5. A common problem for construction companies is the difficulty of strengthening their positions in the construction market due to high competition, which is created by existing companies and the work of guest workers, whose labor is estimated cheaply.
6. The realities of Russian life state the facts of inflation processes in the country's economy, which has a significant impact on the volume of construction.
7. Negative factors for the development of the construction sector are tax increases and fluctuations in exchange rates.

Positive and negative trends in the development of the construction sector indicate that today it is a profitable industry, but against the backdrop of the financial crisis, it is experiencing a decline in development. Building organizations can align the growth trajectory of the industry by directing their strategy and tactics to smooth out jumps in pricing policy.

Summing up

Analyzing different areas of business, we can say with confidence that in Russia there are ample opportunities to start profitable business activities in different directions. But this requires courageous, persistent, intelligent and hardworking leaders. Having studied the factors described in the article that affect the profitability of a business, an entrepreneur will be able to build his entrepreneurial activity correctly, reducing risk factors.

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