Open a cafe in a small town. How to open a karaoke bar? Karaoke bar is a profitable idea

Many enterprising people are interested in the restaurant business. Today it is quite branched and diverse. Enough profitable business In this regard, you can consider a karaoke bar. After all, our people from ancient times love to sing after drinking strong drinks. And if there is demand, there must be supply. Therefore, entrepreneurs often think about the question, how does a karaoke bar open .

Opening a karaoke bar

Types of karaoke bars

Before you open karaoke bar, you need to decide what type it should be. Usually there are 2 types:

• American karaoke bar. In such an institution, the singer performs before the public, openly;
• nari-ban. This is the Japanese prototype of karaoke. It involves the equipment of separate booths for vocalists.

When you have decided on the type of institution, you need to start planning the premises and equipping it. According to the method of investment and organization, both types of karaoke are identical. You also need to think over the concept of the future institution. It must be interesting and original.

Karaoke bar is a profitable idea

Although now many experts are stating the fact that the restaurant business is in decline due to falling household incomes, it can be said with certainty that this statement is true only for the expensive segment of catering. This type of business is karaoke bar, was not affected by the crisis. After all, the payback period for such a business is quite short.

Market analysis shows that in karaoke bars people go from twenty to fifty years old age, mostly in their thirties. And this is the most solvent category of the population. Add to this the fact that the entrance to such establishments is inexpensive, as well as the primordial craving of a Russian person for publicity and artistry, and in the end we get a rather attractive business project. Singing to a phonogram is able to embody such subconscious aspirations of a resident of Russia.

Therefore, if certain marketing nuances are observed, a karaoke club is able to generate a stable income.

Location selection

Most often we are faced with karaoke bars when we come to relax by the sea. Indeed, the best location for a karaoke bar is resort area, summer cafe on the coast of the sea or river. But not everyone is lucky enough to live in such a place. Therefore, the question arises of how to open a karaoke bar if you do not live on the seashore. Here are some suggestions for choosing a location:

• the area must be densely populated;
• great if the karaoke bar becomes part of a shopping and entertainment center;
• opening a karaoke bar in the village is a bad idea;
• if the establishment is not located in the city center, it should be equipped with a spacious parking lot and be close to a transport interchange so that it is convenient to get to it public transport. It is necessary to take care of the improvement of the surrounding area.

financial question

Own karaoke bar- costly business. You need to decide where to get the money for it, and produce everything necessary calculations. This business can be opened both with your own funds, and you can take it from a bank or enlist investor support.

If you don't have enough money, you can choose a complex option. For example, invest part of your money and borrow the rest from the bank. In this case, the services of companies providing leasing.

To do this, you need to familiarize the representative financial company with his business plan. Before that, you need to calculate how the stage and musical equipment, bar, kitchen, bathroom and other premises will be located, as well as calculate what equipment, furniture and inventory will be needed. Then you need to sign a lease agreement. After that, the premises are renovated and installation work, then, in accordance with the contract, equipment is imported.

Before you open karaoke bar, you need to think carefully, calculate everything possible advantages and possible risks.

Payback of a business project

To open a karaoke bar, you first need about 3 million rubles. That's what the experts said. After all, you will have to spend money on such aspects:

• purchase or rent of premises for karaoke;
• repair, redevelopment of the premises (if necessary) and installation work;
• installation of necessary communications (electricity, water, sewerage, ventilation system, fire fighting system);
• purchase and installation of musical equipment;
• purchase of furniture: bar counter, freezer, chairs, tables, everything for the bar, etc.;
• purchase of kitchen equipment (dishes, cabinets, cutting tables, refrigerators);
• purchase of equipment for the office in which accounting calculations will be made.

If we add wages for workers to this sum, we get not less than six million rubles.

As can be seen from the above, opening your own karaoke bar is a very costly business. But if you approach doing business wisely, then this institution can pay off even after a year.

Making calculations

Now we can calculate for what period our business idea with the opening karaoke bar will pay off and begin to generate income. Suppose that a karaoke bar is designed for twenty tables. Behind each of them sits four visitors. On average, we get about eighty visitors per evening. We get the following calculations:

• check for one person. Includes use of the bar and entrance fee. Multiply 80 people by 900 rubles, we get 72 thousand rubles;
• we take into account a 10% flow coefficient, add ten percent to the previous amount - and as a result we get 81 thousand rubles;
• monthly turnover will be 2 430 000 rubles;
• we expect net profit equal to 30%(including payments on the loan, taxes, wages and contributions to the pension). We receive a monthly profit equal to 729 thousand rubles;
• thus, if seven and a half million were spent on opening an enterprise, then the payback period of the enterprise is less than one year, which is an excellent indicator of payback.

If we take into account that the average payback period for a restaurant business is usually three years, then it can be seen that opening of a karaoke bar- quite promising. If you approach this issue correctly, it is obvious that this is a profitable business project. To do this, you need to assess your strengths, make the right calculations and make a strong-willed decision. Now you know how to open a karaoke bar.

To open karaoke from scratch you will need register LLC and enter codes OKVED: 55.40.– “Activity of bars”, 55.30. - "Activities of restaurants and", 93.29. – “Other entertainment and recreational services”.

Other documents and permits

• Liquor license;
• Permission from SES. It is necessary to fulfill all the conditions prescribed in SanPiN 2.3.6.1079-01;
• Conclusion fire inspection. Issued by Rospozhnadzor after inspection. Needed at the bar fire alarm, fire extinguishers, emergency exit, evacuation plan;
• Permission from the city administration to place the club in the selected location.

Entertainment facilities have their own requirements for compliance with state standards.

You can find them in the documents GOST30389-2013 and GOST31985-2013. The total cost of paperwork is $1,500.

Service list

That the institution offers customers only alcoholic, refreshing and hot drinks, cocktails, light snacks. This will eliminate the need to equip a full-fledged kitchen and hire professional chefs.

As for the songs, in the "assortment" there should be at least 3-4 thousand tracks. Public use of compositions requires a license. The easiest way to get it is specialized companies selling ready-made music libraries. License prices start at $50 for the most simple packages songs.

room

A small club is good because it is easy to open it as in small town as well as in the metropolis. Even basements and semi-basements are suitable.

It is recommended to open a club in the city center, in the building of a large entertainment or cultural center. This is more convenient than placing an establishment in a residential building, since then it will be necessary to transfer the residential premises to the category of non-residential.

A huge plus of any entertainment facility is the availability of parking for visitors.

Mandatory requirements for the premises

1. High-quality sound insulation, especially when located in a residential building;
2. The presence of a bathroom, storage and utility rooms;
3. hot and cold water, sewerage, ventilation;
4. Availability of fire protection system.

The total area of ​​the institution - 100 square meters, of which 70 sq. m - a hall for guests, and 10 sq. m is allocated for the kitchen, bathroom, utility room, warehouse.

At first, it is better to open your own bar in a rented room., monthly rent will be 1100-1500 $. Repair and laying of communications - $ 1,000, development of a design project, decoration and decoration - about $ 2,000.

Equipment for karaoke bar

The equipment is divided into two large parts: furniture and equipment for the hall and small kitchen and equipment for karaoke itself.

Hall decoration, furniture and other equipment

Where to start building a club? From buying furniture. For a bar with 15 tables (70-80 seats), you will need tables, soft sofas, a bar counter, a small stage, and a wardrobe. For the kitchen, it is enough to purchase a refrigerator, a cutting table, a microwave oven. This will require investments in the region of 3500-4000 dollars.

Equipment

What to buy and how much full set equipment:

• Installation for karaoke - $ 1800-2000. Quality installations are offered by manufacturers Evolution, AST;
• Wireless microphones (2 pcs.) - $450. Madboy, LG, Alctron;
• Subwoofer - $ 200-250. Madboy, Yamaha, Onkyo;
• Mixing console - $ 500-600. SoundCraft, ALTO, Allen
• Sound amplifier - $ 100-150. Roxton, Crest Audio;
• Acoustic system - $ 500. Madboy, Boss, Behringer, Sony;
• Plasma panel - $ 600. LG, Philips, Fujitsu;
• Switching - $ 50-100;
• Two laser systems - $ 800. X-Light, Showlight;
• Four lighting installations - $ 900. Chauvet, S. V. Light.

In total, the equipment will have to spend about 6 thousand dollars.

Staff

For it is enough to hire 10 people who will work in shifts. For example, a week after a week. We need two bartenders, four waiters, two cooks for snacks, an administrator, a cleaner.

We hire an outsourcer to do bookkeeping. It takes about $4,000 to pay salaries per month.

Costs and profits

The business requires an investment of approximately $20,000. This includes the cost of paperwork, repair and arrangement of the premises, the purchase of equipment and furniture, a bright sign and advertising. Monthly expenses of a karaoke bar - $8,000 (rent, salary, food and drinks, utility bills).

We calculate the profitability of the enterprise, based on the minimum attendance of 40 people per day and the average check of $ 6. Revenue will be about 8 thousand dollars, net profit - 4 thousand dollars. Over time, the club is gaining popularity, increasing the number of visitors and revenue.

To open a karaoke club, you need a good start-up capital. Worth spending on original design, advertising and a noisy bar opening, because it brings good income and quickly pays off.

If you understand the details of how to open a karaoke bar, you can become the owner of a profitable and easy-to-start startup.

♦ Capital investments of a karaoke bar – 4–4.5 million rubles
♦ Payback of a karaoke bar – 1.5–2 years

One of the favorite modern entertainments of people from different countries- singing in karaoke bars.

Many have already formed a tradition: to go to a karaoke club on Friday or Saturday night to sing their favorite songs and enjoy delicious alcoholic (much less often non-alcoholic) drinks and snacks.

So why not use the tastes and habits of people for your business purposes?

If you understand the details of how to open a karaoke bar, then you can become the owner of a profitable and easy-to-start startup.

How to open a karaoke bar: business history

If you decide to take a closer look at the opening of a karaoke bar, then it will not be superfluous to get acquainted with the history of the origin of this business.

The habit of singing in karaoke is relatively new, originating in Japan in the 1970s.

Daisuke Inoue, the drummer of one of the Japanese bands, noticed that when their band takes a break during performances, the audience is frankly bored.

And then he, along with other members of the team, recorded a dozen melodies and, having distributed the printed words to the audience, invited them to sing songs while the group was gaining strength.

It was not yet a business, but simply a way to entertain the audience.

Despite the public's interest in such entertainment, then no one began to think about how to open a karaoke club, and Daisuke's invention was forgotten for a decade and a half.

Again, attention was paid to him already in the late 1980s. It was then that karaoke bars began to open en masse throughout Japan.

Gradually, the fashion to while away the time singing songs in karaoke clubs was transferred to other countries.

Types of karaoke bars that you can open

Those who decide to open a karaoke bar from scratch should decide what type of this institution will be.

There are two types of karaoke clubs:

1. Nari-ban.
   Similar karaoke bars come from Japan and are very popular in this country.
   To open such a karaoke club, you need to equip separate soundproof booths so that people can completely relax while singing songs within their company.
2. American version of the karaoke club.
   Residents of the United States are more relaxed than the abodes of Japan, so they decided that they should only perform in karaoke bars in public.
   If you do not know how to open such a karaoke club, then do not worry: everything is extremely simple.
   We need a spacious hall to accommodate a certain number of tables, a bar and a common stage.

Both types of karaoke clubs have their own advantages and disadvantages.

For example, nari-ban is not very common in our country, so you can earn good money by offering a novelty to the residents of your city.

But to open an American version of a karaoke bar, more modest capital investments are needed, and it will be much easier to find a suitable room.

How to open a karaoke bar: market analysis

Interesting fact:
Karaoke is Japanese word. Kara means empty and Oke means orchestra.

To understand whether to open a karaoke bar or better choose another business, you need to analyze the market and consumer needs in your city, especially during a crisis.

Today, there is a decline in consumer interest in restaurants, nightclubs and other entertainment establishments that belong to the middle price category.

But original expensive business projects are popular, and people are also happy to visit cafes, bars, discos, clubs where you can have fun without spending too much money.

Karaoke bars just fall into the latter category, so this business is suitable for launching in any period of time, including the crisis.

As for potential customers, the main visitors of karaoke bars are quite adult people ( average age– 30 years old) who love to have fun and are not shy about public speaking.

Men and women visit karaoke bars in approximately equal numbers.

Diagram of visitors to karaoke clubs: age indicators.

How to open a karaoke bar: calendar plan

Opening a karaoke club is a rather lengthy process, because you need to take care of all the nuances of the registration procedure, find suitable premises, do in it good repair(the interior of the karaoke bar affects the number of visitors), purchase equipment, hire staff, take care of numerous small details, etc.

On average, businessmen who are interested in how to open a karaoke bar need to focus on 6-8 months of preparatory work.

Stage	Jan	Feb	Mar	Apr	May	Jun	Jul
Registration
Rent and repair
Purchase of equipment
Recruitment
Advertising
Opening

How to open a karaoke bar: registration

The first thing to do is decide which legal form stop your choice to legitimize the business.

You have two options: IP (ideal for a small karaoke bar) and LLC ( entity, which is necessary for those who decide to open a large-scale business and sell alcohol).

The second point is obtaining a license to sell alcohol.

Despite the fact that you will have to spend money on a license, you should not open a non-alcoholic karaoke bar, because where they sing, they usually drink there to relax and gain courage.

A retail license is right for your business alcoholic beverages with an ethanol content over 15%.

It costs 300,000 rubles and is issued for a period of 5 years.

Well, of course, you need to bring the premises of the karaoke club in line with the requirements of the Fire Service and the SES.

As you can see, the registration procedure for opening a karaoke bar is not easy, so you should think about involving a lawyer.

How to open a karaoke bar: location

For opening a karaoke bar, the choice of location is not as important as, for example, for a store or cafe, but it still takes last place on the list of things to take care of.

You can not look for a room in the very center (high rent can ruin your business for another initial stage), but it’s also not worth being content with the outskirts or remote sleeping areas with a small number of inhabitants.

In order to open a karaoke bar, you need to look at:

1. Densely populated residential areas, which are located at a small distance from the center.
2. Shopping center with high traffic.
3. Central part of the city.

How to open a karaoke bar: equipment

Its popularity depends on how high-quality equipment you buy for your karaoke bar. A set of equipment only for karaoke should be as follows:

Item of expenses	Amount (in rubles)
Total:	300 000 rub.
Karaoke system	200 000
Acoustic microphones	50 000
Mixer	20 000
Other	30 000

But in order to open a karaoke bar, you will need:

Item of expenses	Amount (in rubles)
Total:	450 000 rub.
Tables and chairs for the hall	80 000
Bar counter and shelves for alcohol	70 000
Kitchen equipment (kitchen surfaces, stove with oven, refrigerator, cabinets, fryer, etc.)	100 000
Dishes	50 000
Bathroom equipment (service and client)	40 000
Cash register	10 000
Service room equipment (lockers, table, chairs)	50 000
Other	50 000

How to open a karaoke bar: staff

It is most profitable for your karaoke club to work seven days a week with a schedule from 12.00 to 24.00.

It is clear that with such a work schedule, you will need to hire two shifts of employees.

One shift for serving a not too big karaoke bar should consist of a cook, a bartender, 2 waiters, a security guard and a cleaner.

You also need a manager/administrator and an accountant, although if you feel strong in yourself, you can perform their functions yourself, although this is not easy, because running a karaoke club and doing bookkeeping takes a lot of time and effort.

The total approximate costs for the personnel of a karaoke bar will be as follows:

	Qty	Salary (in rubles)	Total (in rubles)
Total:			200 000 rub.
Manager	1	30 000	30 000
Part-time accountant	1	10 000	10 000
Bartender	2	15 000	30 000
Cook	2	20 000	40 000
Waiters	4	12 000	48 000
Security	2	12 000	24 000
Cleaning woman	2	9 000	18 000

How much money does it take to open a karaoke bar?

Opening a karaoke bar cannot be called a cheap start-up, especially if you are serious about doing this business.

Capital investments for opening a karaoke bar must be at least two million rubles in order to pay for:

If you want to feel as confident as possible, then you should include in the capital investment of a karaoke bar the amount of mandatory monthly expenses multiplied by 3.

The monthly amount of maintenance of an average karaoke bar in small town is about 500,000 rubles:

That is, the amount of capital investment required to open a karaoke bar in a small town increases by another one and a half million rubles and averages 4–4.5 million rubles.

where the owner of a karaoke bar shares his experience:

How to open a karaoke bar and how much can you earn on it?

Get ready for meager earnings in the first months after opening a karaoke club, because any business needs time to promote, which ranges from 2 months to six months.

The profit of a karaoke bar depends on how many customers will visit you and how much money they will leave with you.

There are several types of payment for the services of karaoke clubs:

1. Entrance tickets to the karaoke club + drinks and snacks.
2. Hourly payment for being in a karaoke bar + drinks and snacks.
3. Entrance ticket to the karaoke club, which includes a stipulated assortment of drinks and snacks (in this case, you do not need to buy elite alcohol for the bar, and overseas delicacies for the kitchen).

As the experience shared by the owners of existing karaoke bars shows, the first business option is optimal.

Entrance ticket to the karaoke bar - 500 rubles.

The average bill for the bar and kitchen is 1,000 rubles.

Our obligatory monthly expenses for the maintenance of a karaoke bar are about 500,000 rubles, which means that the net profit for the business owner remains 200–250,000 rubles.

With such indicators, you can recoup the capital investment spent on opening a karaoke club in one and a half to two years.

It's up to you to decide how to open a karaoke bar, how much money to invest in it, in which premises to open a business, etc.

And you also need to take care of a lot of additional nuances: interior design, menu, business feature, bright advertising campaign, etc.

As you can see, in order to open a karaoke club, you need to have a decent capital investment, which is quite difficult to raise on your own, so you should consider attracting a financial business partner who will take part of the costs of opening a karaoke bar.

But borrowing the required amount at interest is unprofitable, since the payback period for your business in this case will increase significantly, and besides, not all banks will agree to give money to open a karaoke bar.

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Opening a bar begins with business planning and defining the overall concept of the establishment. You should clearly understand the difference between an ordinary cafe - a snack bar and the institution that you want to open. A bar is an alcoholic or drinking establishment. People come here to have a few beers or stronger drinks in a pleasant atmosphere. Therefore, there is no kitchen, as such, in the bar. How can there be no strong alcohol. The most common format of such establishments is beer bars. Big number opened everywhere beer bars due to the low entrance ticket to the business.

What distinguishes a bar from an ordinary cafe is a special atmosphere, which is created by installing appropriate furniture, lighting, music, bar counters and other interior elements.

Step 2. Investment planning

The next step is to look for investments. The cost of starting a business can vary dramatically, depending on the format of the establishment. If you open a real bar with a special design, decent equipment and a well-developed concept, then the investment will amount to more than one million rubles. Opening a competitive bar, by Moscow standards, costs about 50 - 60 thousand rubles per 1 sq. m. m. That is, the opening of a small bar of 50 square meters. m. will cost the investor from 2.5 million rubles.

In the regions, prices are somewhat lower, but expect an amount of less than 30 thousand rubles per square meter. meter is not worth counting.

Approximate cost estimate for opening a small bar of 50 sq. m looks like this:

• Deposit for renting premises (for 3 months) - from 150 thousand rubles.
• Design, repair and redevelopment of the premises - from 600 thousand rubles.
• Purchase of furniture and equipment - from 450 thousand rubles.
• Purchase of products, creation of an assortment of goods - from 100 thousand rubles.
• Business registration and other expenses - from 100 thousand rubles.

Step 3. Finding a room

Next, you need to choose a room. If we open a small bar, it means that we certainly have small investments. Therefore, expensive premises located on the central streets of the city will not suit us.

For a small bar, renting a room in a residential area of ​​the city may be optimal, subject to availability a large number new buildings. Rental rates here are much lower, and solvent customers, in the case of a good location, are no less. In the areas of "Khrushchev and Stalinka" it is not worth opening up, since the inhabitants of such houses are elderly people who do not fall into the audience of potential customers.

It is best if the room is located next to carriageway. The more convenient the access roads to the bar, the better. You should also pay attention to the availability of parking.

The bar belongs to catering establishments, and representatives of Rospotrebnadzor like to visit such facilities. Therefore, select a room with the presence of hot and warm water supply, good ventilation. It is also important that there are no educational and social institutions, kindergartens, clinics in the immediate vicinity (it is forbidden to sell alcohol at a distance closer than 100 meters to such objects).

Step 4. Purchase of equipment

If you strictly adhere to the concept of the bar, then you need to take care of the competent arrangement of the institution. At the start of the business, you will need to purchase bar furniture, bar glass (glasses, mugs, glasses), inventory (dishes, cutlery, special clothes, corkscrews, etc.), kitchen utensils (gastronorms, pans, pots, etc.), electrical appliances (mixers, juicers, coffee makers) and refrigeration equipment.

Step 5. Recruitment

The next stage is the search for the staff of the institution. For successful work, you will need to assemble a team of responsible, purposeful and cheerful people.

By attracting competent staff, it is important to create an appropriate environment in the institution. “Gray staff also goes to a gray establishment,” says Dmitry Levitsky, founder of the Moscow bar chain Darling, I'll call you back. The specifics of the work of bartenders is based, to a greater extent, on the performance of monotonous and routine work. It gets boring quickly, so the staff turnover here is very high. To avoid this, we need to give people more freedom in creativity and communication at work. The main thing is that a person should work for his own pleasure and not be squeezed into a corporate framework. Good mood employee and his polite attitude towards guests pays off with generous tips - this is the main motivation of bartenders and waiters.

“It is important for us that the person working for us is an interesting person in his own right. The staff is part of the bar offering. How he looks, how he communicates, how he treats guests - all this is reflected in the popularity and success of the establishment. In the policy of our bars, it is the staff that comes first. To find good workers not easy, but they are there, and we are constantly looking for them,” says Dmitry.

Step 6. Opening a bar

The equipment has been purchased, the staff has been hired - it's time to open the bar. Advertising for the institution, as such, is not required. If the bar works at the proper level, then word of mouth will quickly make it popular. The only thing to take care of in the first place is to install a bright and attractive sign at the entrance. The average payback of bars, according to experts, is three years.

Video on how to open the "right bar"

The implementation of the idea of ​​opening a karaoke bar can bring a considerable amount of money, if this idea is approached correctly and many sensitive points are thought through that can bury this idea at its very start, without bringing the expected income. That is why you need a serious business plan for a karaoke bar or club.

Not everyone can decide on a public performance, which, in turn, simply buries the very idea of ​​\u200b\u200bopening a karaoke bar. How to start a karaoke bar business plan? The population in the countries of the post-Soviet space is more complex than the population of the United States or Japan, and there must be a weighty reason for such speeches. In a karaoke bar, visitors must have a reason to perform. And this must be taken into account when you are putting together a karaoke business plan.

If you carefully observe the people who decided on such spontaneous public performance in front of an unfamiliar audience, it turns out that one of the motivating motives is the use of alcoholic beverages. And here lies the key to how to open a profitable karaoke bar and what to do to launch such a club. Even to suggest that 9 out of 10 people who sing karaoke in a public place were already in a state of intoxication, then this would simply underestimate this figure. When planning a club as a non-alcoholic establishment, you need to understand that more than 90% of potential customers will be lost. On the other hand, with very good marketing, you can attract targeted visitors to the club, but again, selling drinks and food brings a lot of income for the club, often more than the karaoke itself.

Armed with this knowledge, we plan the next stage. Actually, where and how to choose a place for the club? If suddenly there is a desire and money to open a karaoke bar from scratch, then its opening will not differ much from the opening of an ordinary bar, restaurant. It will take a lot of time, effort and, of course, money.

So, how to open a karaoke bar? The requirements for opening such a club are as follows. It should be located in a fairly crowded place or where it is easy to get to and where there is good parking for cars. The room itself must be designed to receive at least fifty people. There must be an appropriate interior inside. A vivid and extreme example: a catering canteen would not be the best place to implement an idea with a karaoke bar. The club will need to change the interior with the appropriate design.

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Do we use a lot of money or are we limited by a small budget?

How much does it cost to build a club from scratch? Considering the conditions put forward to such an institution, especially to its location, such a building costs from 300 to 500 thousand US dollars.

It is much easier, faster and less expensive if you refer to an already functioning restaurant, cafe or bar with your project. This approach is much more attractive from any point of view. Even if you have funds for a club or a restaurant, opening it will still take a lot of time, while you can already receive income from a karaoke bar in just a week. Part of the idea, namely the mechanisms for attracting customers, various promotions, texts for visitors and everything else related to marketing, you already test before opening your own institution. In the end, it's easy to come up with a promotion in which each karaoke participant will leave you their contacts. The accumulated customer base will be an excellent capital when opening your establishment. One SMS mailing can bring you a lot of potential and already hot customers to the opening of your club.

You should not be afraid that the institution where you rented a karaoke site will take over your idea.

Copying external attributes without understanding the principles of the whole customer acquisition multi-move will not bring any useful result.

Therefore, treat the idea as if it were a real business with all the ensuing consequences.

That is why the presence of karaoke equipment in a foreign restaurant cannot be the reason for your despondency. The equipment is there, but how is it in demand? How well does it justify its investment? Maybe single "singers" induce the restaurant management to sell expensive equipment? So feel free to go ahead and talk. On the contrary, the fact of having such equipment can cheer you up. It can be an unheard of stroke of luck to really start from scratch. After all, you don’t have to spend money on equipment and you can hope for the presence of several thousand phonograms, which, again, will not require considerable costs and investments from you. Respectively, more money will remain to attract customers.

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What to do to make the idea bring money?

After agreeing on the lease of the premises (and if you're lucky, then the equipment), proceed to the creation of attracting and selling mechanisms. That is, marketing. First of all, decide on the person who will take orders. It is better to immediately separate from all other establishments offering such services and hire a person who has experience in conducting entertainment events. A professional toastmaster is ideal, who can sing beautifully and “shake up” a dull hall. Such an employee will be able to drag visitors to participate in the performance and sing to the whole hall the song that the speaker just sang in front of him, he is also a professional toastmaster.

And already the usual karaoke turns into a whole impromptu low-budget show, which will give customers not only for karaoke, but also for the restaurant or bar itself. You can play well on this by offering your business idea to the management of the institution. Promise an increase in visitors, offer a trial period.

It is clear that a professional toastmaster will require a large salary. But such a person is able to bring many customers than just a person who takes orders and does not know how to sing and “start” the hall. By doing “like everyone else”, you risk getting income from karaoke “like everyone else”. And even less. Because when only this idea was implemented in the provincial regional centers, and there was one restaurant “already with a whole karaoke” for the whole city, then the profit was higher. After similar equipment, although not always professional, began to be installed in many bars and restaurants, even in those with less than fifty seats, the profitability of this idea fell sharply.

Therefore, change the approach to the implementation of the business idea itself, move away from competitors, create a somewhat non-standard service.

One serious minus with such an organization, which is very good employee will try to take away. And the management of the restaurant. Therefore, one of the main tasks will be to counteract this phenomenon as much as possible.

So, to implement the idea with a karaoke bar, you will need to rebuild, rent the premises itself to create a karaoke bar, or agree with the management of an already functioning bar or restaurant to rent some space. The institution must accommodate at least fifty people and be located in a convenient area for visiting it.

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What other investments are required?

You need some serious equipment. Good sound equipment should include karaoke machines, televisions, microphones, speakers, and amplifiers. How much could it cost? This will require from 10 to 40 thousand dollars. In addition to equipment, you will also need a good music library, including at least several thousand songs and phonograms. This point needs to be seriously considered for copyright infringement. You need to think with a lawyer, having prepared in advance for possible difficulties. And although copyright is a rather vague thing in the post-Soviet space, do not neglect this issue.

90% of success depends on the person you hire. Ideally, if this toastmaster is you. Or if you perform with the toastmaster and accompany him. Or if the toastmaster is yours close relative for example, a temporarily unemployed father or sister. In this case, the chance that your employee will be taken away is close to zero. Take this matter seriously. Otherwise, you will soon bite your elbows.

If you can’t find a suitable toastmaster employee, or the restaurant’s management is not happy with the idea of ​​\u200b\u200bsuch a show you proposed, or you don’t like it, take up actively visual printed materials. You will need the services of a copywriter to help you create great headlines for banners and posters that encourage visitors to sing. Calls and headlines should be based on what such singing will bring to the client. After all, singing is a huge health benefit. Some small information can be placed in booklets lying on the table of the institution. In general, create and do not stop.

Consider the possibility of video, audio recordings on discs for a fee. Many will want to get a CD with how they performed. In 10-20 years, such memories will be simply priceless. In addition, a demonstration social networks comrades, friends, acquaintances of your impressions and videos will attract new customers to you. The cost of such a disk, depending on the region, will vary from 400 to 1500 rubles.