Veterinary Pharmacy Franchise. What do you need to register? What start-up capital is needed

If not every second, then every third family has a pet. A larger percentage of urban residents prefer to keep cats and dogs at home. A slightly smaller population keeps rodents, and a very small proportion of all animal lovers have adopted wild exotic animals at home. Making a sell bet medicines, vitamins for dogs, cats and rodents, you can draw up a business plan for a veterinary pharmacy, the costs of which will pay off within six months in a large settlement and no more than a year in a small town, village.

Introduction

To open a business selling medicines for animals, you must have the appropriate education and work experience in this specialization for at least 3 years. A specialist dispensing medicines needs a certificate. If a certified specialist stands behind the counter, then the business owner does not need to have a veterinary education, he will be assigned the role of an administrator, a supplier.

After private entrepreneurs began to produce vaccines, drops, tablets, vitamins for animals, doctors of veterinary clinics question the quality of many medicines. Many suppliers of low-quality goods are well known to specialists, therefore, before purchasing the first batches of drugs, it will be necessary to consult a practicing veterinarian.

Constant business contact with a veterinary clinic is beneficial for both parties. The clinic will receive batches of medicines with a small margin, and the pharmacy will receive a regular customer ordering vaccines, dressings, ointments and other materials necessary for work. Given that prescriptions for animals are written in the clinic, and the consequences of the use of low-quality drugs are best known to veterinarians, it is necessary to order medicines from well-established manufacturers.

Business Description

To maximize the attraction of buyers, if there are nearby competing pharmacies, you will have to find an inexpensive place located closer to the center of the settlement. If this point is already occupied, then the proximity to the veterinary clinic can be used.

Taking into account the specifics of the goods, the equipment for the premises is selected in such a way as to fully comply with the storage conditions for medicines. For some of them you will need a refrigerator, for others cabinets that reliably protect from light and direct sunlight.

Animal pharmacies

In principle, the range of medicines for animals is similar to those used in the treatment of humans. But still, not all medicines from a human pharmacy are suitable for treating animals, even with a significant reduction in dosage.

The list of basic pharmacy services includes:

dispensing of medicines according to the prescriptions of veterinarians;
sale of antihelminthic drugs based on the weight of the animal;
sale of aerosols, sprays, drops and other forms of insecticides;
dressing material;
syringes, pipettes;
protective postoperative collars;
gloves protecting hands from animal bites during medical events.

In the pharmacy for animals, you can sell not only basic, but also related products. The list of related products will include:

specialized animal feed;
muzzles;
harnesses;
collars;
walking overalls.

Description of services

In the absence of a pharmacist in the staff of a pharmacy, its specificity is determined - the sale of drugs manufactured at pharmacological enterprises. In this case, the range of medicines should cover all possible diseases animals.

It is necessary to purchase medicines with the expectation that they be sold before the expiration date, which will help to avoid losses. Here again there is a need to consult with doctors who keep the statistics of the most common causes appeals.

Having a pharmacist in your staff, you can make ointments, powders and other medicines that are not in wide demand, to order. This is caring for animals that have allergic reactions or contraindications to standard formulations of drugs supplied by pharmaceutical companies.

When concluding an agreement with a veterinary clinic for the supply of vaccines for vaccinations, it is necessary to follow the supply plan, strictly monitor the expiration dates of the drugs.
For animals with rare diseases, it is possible to provide the possibility of ordering the necessary medicines.
it is possible to have in the range of medicinal feed for sterilized and pregnant animals, as well as for young offspring.

Attention! Veterinary pharmacy in countryside differs from the urban one in that its range should include means for the treatment of agricultural animals and feeding offspring.

Pharmacies without a preparation shop, selling only ready-made medicines. Their advantages are as follows:

small area, which affects the cost of rent;
fewer staff positions;
limited attention from supervisors.

Exactly the opposite is the case with the pharmacy, in which the means for the treatment of pets will be made according to an individual recipe.

Market analysis

Planning any business begins with an analysis of the relevant market segment in your own city, village. The absence of a pharmacy for animals in the area is not always auspicious sign. Maybe it's being replaced outlets for animals that have the status of a store.

Some veterinary clinics, in the absence of specialized pharmacies in their own area, may sell drugs from pharmacies from other regions, subject to the provision of part of the clinic's premises for rent. This is one of the most serious competitors. It is necessary to look closely at its assortment.

It is necessary to study all the ways in which medicines reach consumers. A thriving business with existing competitors is a favorable sign, but also some difficulties in attracting the attention of potential buyers to your pharmacy.

Marketing plan

Conclusion

Prices for renting premises, providing services of security organizations in all regions of the country are different, then you will have to clarify the amount of costs for monthly payments on the ground. The salaries of employees also largely depend on the local coefficient.

The number of medicines for cats, dogs and other living creatures that need pharmacy products must first be calculated from the registration data of veterinary clinics in the locality. During operation, demand will make its own adjustments.

According to statistics, more than 20% of the population of our country has some kind of pet. Most often, dogs and cats live in families, somewhat less often - hamsters, fish and turtles. A pet during his life is considered practically a member of the family, who is surrounded by proper care and concern. Of course, in order to keep pets, you need additional expenses, the bulk of which falls on food and proper care. Many people are convinced that keeping and treating pets costs too much, but in fact, the cost of medicines does not stand out too much in the total, so this opinion is a little exaggerated.

It is worth noting that the first veterinary pharmacies in our country were opened back in the 18th century, when they served stud farms. Nowadays, there are hundreds of different veterinary pharmacies that sell vitamins, feed and medicines. The veterinary business will bring stable income for a long time, because animals, like humans, need to constantly maintain health. It is also very important to ensure the safety of contact with family members and other people.

Location and premises for a veterinary pharmacy

When choosing a room, it should be borne in mind that it must be isolated and have its own separate entrance. A huge role in the future success of a business is played by the choice of the location of the enterprise. As in the case with ordinary store, preferably the absence of direct and indirect competitors nearby, as well as being nearby a large number potential clients.

Ideal option for a veterinary pharmacy - sleeping areas with large quantity apartment buildings or entire residential complexes. Most likely, among the residents of nearby houses there will be many of your potential customers, because someone has a dog, someone has a cat or a ferret, who may need your help. Of course, there should not be other veterinary pharmacies nearby. But in this case, keep in mind that pet stores can also compete with you. Of course, they do not sell medicines, but they do sell food, toys and accessories. But these are the products on which you can earn a significant portion of the profits, so avoid pet stores if possible. Another great option for locating a veterinary pharmacy is shopping centers. People, as a rule, do not like to wander around the city districts, they prefer to buy everything in one place.

The area of the premises for a veterinary pharmacy depends on which format of the institution you choose. If it will be an ordinary pharmacy, where everything is sold in ready-made, then 30 sq. m. If, in addition to finished products Are you planning more and own production prescription drugs, you will need a minimum of 50 sq. m. This is due to the fact that in addition to the trading floor, warehouse, technical and office space, you will also need an office for the preparation of products.

The main rule for the storage of medicines, vitamins and feed is to maintain the necessary temperature regime. Regardless of the temperature outside, the same temperature should always be kept indoors, a good split system will help with this. It's pretty easy to find these days. You can choose a model based on personal preferences and financial capabilities. You will also need racks and glass showcases, with their help you will be able to show goods to potential buyers. Do not forget that the place of the seller also needs to be equipped with everything necessary for convenient settlements with customers. A serious expense item is the purchase of a special pharmacy refrigerator - a large metal cabinet with drawers. You should also equip Technical buildings, toilet, office rooms and warehouse. Don't forget about the overalls for workers.

Registration

If you are planning to open veterinary pharmacy as an individual entrepreneur, then you definitely need a higher or secondary veterinary or pharmaceutical education, and in addition, 3 years of experience. You also need a professional certificate. If you plan to open several pharmacies at once, then the same requirements apply to employees. It should be noted that if not necessary education, then we can conclude labor contract with the right person.

To obtain a specialist certificate, you should contact the Union of Zoobusiness Enterprises. Such an organization can issue the necessary certificate to the business owner and his employees after they apply by mail, fax and provide an application, copies of the first page of the passport, diploma, all details. The whole procedure is quite simple. You will be sent an invoice and a list of questions to test your competence. After the invoice is paid and all questions are answered, the certificate will be received.

To get help in obtaining a license and other documents, it is advisable to contact the specialists of a law firm. They will help you collect and receive the entire package of documentation that is needed for the legal conduct of the veterinary business. Namely: a license to carry out activities, certificates of conformity of sold medicines and preparations, agreements on preventive measures for disinfection, disinfestation and deratization of premises, an agreement on the disposal of medical waste, as well as an agreement on the disinsection of ventilation and air conditioning systems and a placement permit. Of course, you can collect all the documents yourself, but it will take quite a lot of time. Remember that a new veterinary pharmacy is always under the scrutiny of government authorities, so the documentation must be perfect. Without special knowledge, it will be difficult for you to achieve this on your own, moreover, any negligence can lead to an increase in the payback period.

Personnel and advertising

People whose pet starts to get sick most often go to the veterinary pharmacy, and not to the clinic. After all, visiting a clinic without the animal itself, as a rule, does not bring any benefit. But you can go to the pharmacy after work, consult and buy some medicine. That is why it is desirable that an experienced employee work as a sales consultant. In addition, the veterinary pharmacy, where staff can correctly diagnose symptoms based on symptoms, will quickly gain popularity.

The final step in opening a veterinary pharmacy is advertising. You can distribute pharmacy flyers in public places and veterinary clinics. At first, you can also advertise in newspapers or on specialized sites.

The success of a veterinary pharmacy will largely depend on the range of products that you offer. You can order goods online. Search online for reviews of companies, individual drugs, vitamins, and pet foods. You can also find reviews of other pharmacy owners on certain suppliers.

Remember that all supplied products must be fresh and have a large shelf life. In addition, they must be allowed for use in our country. In any case, suppliers must be reliable and trusted so that you are not left alone with empty shelves and showcases. You should not fill the shelves only with cheap goods, because people in our time do not spare money for their pets, they prefer high-quality food, vitamins and, especially, medicines. So, you should study the reviews and articles on the Internet, chat on the forums of pet lovers, be interested in the products of which companies they prefer and why. This will allow you to avoid many mistakes, and you will be able to form an assortment of really high-quality and popular goods.

Initial investments go to rent or purchase premises, some amount of money will have to be spent on repairs, as well as on equipment and assortment. The payback period of a veterinary pharmacy depends on the specific city and the right location. Basically, all investments can be repaid already in the second year of operation, after which you begin to receive your own income.

* Calculations use average data for Russia

1.Project summary

The goal of the project is to open a veterinary pharmacy for retail sales veterinary drugs. The pharmacy assortment will also include pet supplies and pet food. The sales area will be 40 sq. meters. Location - a large residential area of the city with a population of more than 300 thousand people, the 1st line of houses.

This business plan has been drawn up to justify economic efficiency project. The volume of starting investments in the opening is 1,225,000 rubles. Source - own funds. The payback period of the project is 20 months. The preparatory period of the project (including obtaining a pharmaceutical license) is 90 days.

2. Description of the industry and company

The pet services business is generally divided into three segments: pet stores, veterinary clinics (including veterinary surgeries), and veterinary pharmacies. A veterinary pharmacy is an establishment where you can buy medications for pets and get advice from the seller-veterinarian on the choice of drugs. Unlike veterinary clinics, veterinary clinics and pet stores, there are much fewer veterinary pharmacies on the market. The first veterinary clinic was opened in Moscow in the first half of the 18th century and was intended to serve stud farms. Today, according to rough estimates, there are about a thousand veterinary pharmacies in Russia. Individual veterinary pharmacies are quite rare. Often pharmacy points are located at veterinary clinics and offices, which is convenient both for clients who can purchase the necessary drugs immediately after visiting the veterinarian, and for the clinics themselves, for which pharmacy points serve additional source income. Due to the narrowness of the direction for expansion target audience veterinary clinics often choose a format combined with a pet store.

The purpose of this project is to open a veterinary clinic for the sale of medicines, as well as pet products and feed (format veterinary pharmacy + pet store) and provide stable activity in this direction. The short-term goal is to achieve the payback of the project and make a profit, the long-term goal is to expand the sales market and open new outlets. The mission of the veterinary pharmacy will be to meet the demand of the population for quality medicines and provide advisory services on the choice of goods in the format "at home".

The location of the veterinary pharmacy will be a densely populated area of the city with a population of more than 300 thousand people. The outlet will be located on a busy street, on the first line of houses. The area of the premises of the veterinary pharmacy will be 40 square meters. meters.

The organizational and legal form for the veterinary pharmacy will become an individual entrepreneur. OKVED code - 52.31 - retail trade in pharmaceuticals. The taxation system is simplified. The object of taxation is the amount of income, reduced by the amount of expense 15%.

Management responsibilities will be assigned to an individual entrepreneur, who will be directly subordinate to sales staff (sales consultants) and hired outsourcing staff (accounting).

3.Description of goods

The main merchandise sold by the veterinary pharmacy will include veterinary drugs for the treatment and prevention of a wide range of diseases in domestic animals, including dogs, cats, rodents, birds, aquarium fish and turtles, as well as livestock. The assortment of the veterinary pharmacy will be expanded to include vitamins, feed, accessories, and other related products for animal care. The price segment of the veterinary pharmacy is medium (see the full price list in Table 1.).

Table 1. List of goods

		Name		Description	Cost, rub.
Veterinary drugs
	Anthelmintics		Broad spectrum anthelmintics for cats/dogs/rodents. Drops, suspension, paste, gel, tablets.
	Antioxidants and antihypoxants		Preparations for the treatment of chronic hypoxia of organs and tissues in cats and dogs. Capsules.
	Antiseptics		Antiseptics, anti-inflammatory, wound healing drugs. Sprays, bottles, powders.
	Biologicals		Vaccines against viruses and infections for cats/dogs/rabbits/etc.
	vitamins		Vitamin complexes, vitamin supplements for dogs/cats/reptiles.
	Hepatoprotectors		Preparations for the treatment of liver diseases in cats/dogs. Suspension, paste, tablets
	Eye drops		Eye drops for the treatment and prevention of ophthalmic diseases in cats/dogs/rabbits
	Homeopathy		Preparations for the treatment of gastroenteritis, gastritis, colitis, pacreatitis, vomiting, colitis, poisoning, dysepsia, cystitis, complex therapy of osteoporosis, osteomalacia, rickets, injuries of the musculoskeletal system, dermatitis, metabolic disorders, diseases of the reproductive system and breast, etc. . (for dogs, rodents, horses, cattle)
	Immunostimulators		Preparations for the correction of immunodeficiency states, antiviral drugs for dogs / other pets / fur animals / poultry
	Insectoacaricides		Insectoacaricidal collars, preparations, aerosols, sprays for cats/dogs
	Contraceptives		Contraceptive hormonal preparations for dogs/cats. Drops, tablets
	Creams, ointments, sprays		Skin ointments, sprays for oral cavity
	False pregnancy treatment		Drugs for the treatment of false pregnancy in dogs
	Nephroprotectors		Preparations for the maintenance of kidney function and the treatment of chronic renal failure in cats/dogs
			Non-steroidal anti-inflammatory drugs for dogs/cats/rodents/cattle/pigs/horses
	Prebiotics		Feed additives, drinks, pastes for the normalization of the microflora of the gastrointestinal tract of dogs/cats/fur animals/rodents
	Antimicrobial		Preparations for the treatment of bacterial infections for cats/dogs/livestock
	Antiemetics		Remedies for motion sickness and pathologies accompanied by vomiting for dogs / cats
	Steroid		Steroidal anti-inflammatory drugs for cats/dogs/livestock
	sedatives		Sedatives and sedatives for cats/dogs
	Ear drops		Octodecosis ear drops for cats/dogs
	Fungicidal		Fungicide for dogs/cats/fur animals
	Chondroprotectors		Preparations for the treatment of degenerative diseases of the joints and spine for dogs / cats / rodents
Stern
	Dog food		Food for dogs of all sizes and ages. 195 gr. - 20 kg.
	Cat food		Food for cats (kittens, adults, senior cats) 195 gr. - 15 kg.
	Ferret food		Ferret food
	Rabbit food		Rabbit food
	Food for rodents		Food for rodents
	Bird food		Bird food
	Fish food		Food for aquarium fish
	Reptile food		Turtle food
Pet supplies
	Accessories and ammunition		Roulettes, collars, overalls
			Nail cutters, furminators, shampoos
			Toys for cats and dogs
	scratching posts		Scratching posts, scratching post houses
	Bowls, feeders and drinkers		Bowls, feeders, drinkers, automatic feeders
	Fillers		Natural fillers
	Carriers		Carriers, carrier bags
	Hygiene products		Ear cleaning lotions, shampoos. absorbent diapers, toothpaste
			Bandages, protective collars, catheters, blankets, tablet dispenser, disinfectant concentrates, odor removers

The assortment of the veterinary pharmacy will be formed on the basis of a study of demand and feedback on drugs from pet owners and an analysis of competitors' offers.

Since the activity for the sale of veterinary drugs belongs to the pharmaceutical one, before opening a veterinary pharmacy, it will be necessary to obtain a license, the validity of which will be 5 years. Issues licenses federal Service for veterinary and phytosanitary supervision (Rosselkhoznadzor). To issue a license, you will need to obtain the conclusion of the SES (“Conclusion on the conduct of pharmaceutical activities in the field of sale of medicines for animals”). Full list documents, as well as all requirements for a license applicant are set out in Decree of the Government of the Russian Federation dated November 22, 2011 No. 1081 “On licensing pharmaceutical activities”. The state duty for obtaining a license in 2016 will be 7,500 rubles.

The key document regulating relations for the sale of medicinal products, including those intended for animals, is the Law on Medicinal Products. There are a number of requirements for medicines intended for the treatment of animals. They must have the inscription "For animals" (clause 5, article 16 of the Law on Medicines) and are subject to state registration federal agency executive power, whose competence includes the implementation of control and supervision in the field of circulation of medicines (paragraph 3, paragraph 1, article 19 of the Law on Medicines).

4.Sales and marketing

The pet business is rightfully considered an island of stability even in times of crisis. It is not customary for Russians to save on pets. According to Nielsen, in the eight months of 2015, the average price per kilogram of pet food increased by 9% compared to the same period in 2014, which did not prevent the category from growing over the same period by 4% in physical terms and 13% in monetary. Moreover, since the early 2000s, the number of pets in Russia has been gradually increasing, which creates a demand for feed and veterinary services. According to various estimates, in 2015 there are about 25-30 million cats, 20 million dogs and about 5 million birds, turtles, rodents and other animals in Russia. This means that for every third Russian, on average, there is one pet. According to the Russian Veterinary Association, the market capacity of veterinary drugs in Russia at the beginning of 2015 was about $630 million. The share of Russian drugs is about 35-37%. At the same time, the share of imports has been steadily increasing for 10 years until 2014 (from 25 to 65%).

Since veterinary pharmacies are often part of or located at veterinary clinics and centers, in order to increase sales, cooperation will be established and contacts will be established with nearby veterinary clinics and veterinary offices that do not have their own pharmacies at the stage of business planning. In addition, to attract buyers, it is planned to use some types of advertising, including outdoor advertising (illuminated sign above the entrance, printed advertising of a distributing nature, and other types).

5.Production plan

The veterinary pharmacy will be located in a densely populated area of the city with a population of more than 300 thousand people, on the first line of houses, which will provide the institution with good visibility. In the immediate vicinity of the veterinary pharmacy there will be a veterinary clinic, with which a cooperation agreement will be concluded. Working hours: Mon-Sat. – from 10:00 to 21:00., Sun. – from 10:00 to 19:00.

The premises for the veterinary pharmacy will be isolated and have a separate entrance. total area outlet will be 40 sq. meters. The walls of the pharmacy will be painted in light colors. The cost of repairs will be 60 thousand rubles, 215 thousand rubles. required to furnish the premises necessary equipment. In Table. 2 shows the main cost items for equipment.

Table 2 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Showcase glazed
	Glass rack
	Workplace seller
	split system

	Refrigerator pharmaceutical
	Cash register and cash drawer
	Payment terminal bank cards

	Worker clothing

Total:				215 000

To open a veterinary pharmacy, an individual entrepreneur will need a higher or secondary pharmaceutical or veterinary education and work experience in the specialty for at least 3 years. IP will need to hire sales staff - sales consultants (staffing and payroll - in Table. 3). Sales consultants will also need a veterinary education. When selecting staff, preference will be given to specialists with experience as a veterinarian in a veterinary clinic or a veterinary pharmacy seller. Sales hours are subject to change. Accounting activities are planned to be outsourced.

Table 3. Staffing and payroll

AT fixed costs the main period of activity of the veterinary clinic will include the payment of salaries to sales assistants and deductions to Pension Fund(52 thousand rubles), rent (40 thousand rubles at the rate of 1 thousand rubles per sq. m.), payment for accounting (6 thousand rubles), security services (1 thousand rubles). The variable part will include the purchase of veterinary drugs, spending on advertising, payment utilities. Upon reaching the planned turnover of 320-330 thousand rubles. the net profit of the veterinary clinic will be more than 70 thousand rubles. It is planned to reach this mark for 3 months of work. With such a volume of sales, the initial investment will pay off in 20 months.

6. Organizational plan

The preparatory period before the start of sales will be 90 days. It will include:

1. Selection of premises and registration of the lease agreement.

2. Preparation and equipment of the premises.

3. Obtaining the conclusion of the SES and Rosselkhoznadzor.

4.Obtaining a license (term of issue - up to 45 days).

5.Conclusion of supply contracts and assortment formation.

6.Search and recruitment of personnel.

The management of the veterinary pharmacy will be taken over by an individual entrepreneur. He will be responsible for: issuing and obtaining a license, obtaining certificates of conformity and hygienic conclusions, organizing and supervising the work of sales personnel, planning work schedules, negotiating supplies, orders and sales of veterinary products and pet products, keeping records of sales volumes, ensuring proper condition of the premises for storing drugs. Sales consultants, in turn, will be responsible for receiving and displaying goods, the sales process, providing advice to customers, and maintaining cleanliness in the trading floor.

7. Financial plan

Investments in opening a veterinary pharmacy will amount to 1,225,000 rubles. Investment cost items are presented in Table. 4

Table 4. Investment costs

The financial indicators of the project in terms of revenue, costs and net profit, calculated for a five-year period, are given in Appendix 1. The conditions used in the calculations: achievement of the planned sales volume within 3 months of operation, payment of rent during 2 months of the preparatory period, annual growth in the level of sales due to an increase in the customer base.

8. Evaluation of the effectiveness of the project

The calculations made in the business plan allow us to talk about the effectiveness of the project. If the sales plan is followed, the veterinary pharmacy will pay off in 20 months.

Table 5. Project performance indicators

9.Risks and warranties

The peculiarity of this type of business is its relative closeness. A veterinary pharmacy is not a speculative type of business and requires the entrepreneur and staff to have special knowledge and experience, as well as to obtain a large number of documents. In this regard, the competition in this type of activity is not as high as among pet stores or veterinary offices and clinics. The location, positioning in the middle price segment, as well as the business model, which provides for a dual format of the establishment (veterinary pharmacy + pet store), should primarily affect risk reduction.

The main risks are analyzed in Table. 6.

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Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

Risk	Probability of occurrence	The severity of the consequences	Prevention measures
Increase in the term for opening a veterinary pharmacy and an increase in start-up costs			Using the services of a lawyer in obtaining a license and permits, creating a financial airbag
Penalties of inspection organizations			Availability of a license to conduct pharmaceutical activities, compliance with established norms and requirements for veterinary pharmacies, availability necessary documentation
Unstable demand		average

According to statistics, every fifth family has a pet. All pets need careful care and quality medical care, so a veterinary pharmacy can be a pretty profitable investment. Money. Before you do this, you need to understand the requirements of the law and draw up a competent business plan. In this article, we will tell you how to open a veterinary pharmacy from scratch and how much money you need to invest in this venture.

Features of the pharmacy business

Beginners are often interested in whether it is possible to open a pharmacy without medical education. A pharmacist or veterinarian can dispense medicines for animals. A person who will sell food and medicine for cats and dogs must work for 3 years in their specialty. You will also need a specialist certificate. It can be obtained after special testing. If you correctly answer the questions proposed in the test, you will be given the appropriate document. In principle, you can open a pharmacy without a pharmaceutical education, but in this case you will have to hire qualified specialists with the necessary work experience.

Before you open a pharmacy from scratch, you need to carefully work out the assortment and find reliable suppliers so that the shelves are not empty in your establishment. Some items can be ordered online. All medicines and feeds must be fresh, with a decent shelf life. Do not buy only the cheapest products. As a rule, pet owners do not spare money for their pets, so they prefer to buy them the highest quality food and vitamins. Register on a thematic forum and chat with users there. This will help you understand which companies produce really high-quality products.

Experts recommend that beginners open a veterinary pharmacy for the following reasons:

Stable demand for goods. Pet owners regularly take their pets for vaccinations, checkups, and various medical procedures. As a rule, such trips are not complete without the purchase of medicines, respectively, the demand for them is consistently high. Some skeptics believe that it is much more convenient for people to buy medicines directly at the veterinary clinic, so they will not use the services of a pharmacy for animals. In fact, many citizens prefer to buy medicines in pharmacy kiosks, and not in clinics, because they believe that they are sold on the spot at inflated prices;
Low market saturation. Unlike veterinary clinics and pet stores, there are not so many pharmacies for animals, which means that this market segment is not yet saturated. The relatively low level of competition allows newcomers to quietly develop their business without reducing product prices. To attract customers, it is enough to focus on innovative products and use weak spots their competitors;
In addition to medicines, a veterinary pharmacy can also sell other products for animals: feed, shampoos, nutrients, toys and various accessories. That is, on the basis of a pharmacy for animals, you can create a kind of pet store.

Advantages and disadvantages

Before you open a veterinary pharmacy, you need to understand the advantages and disadvantages of this business.

Pros:

By expanding the range of goods and the list of services, you can significantly increase the profitability of the enterprise. If you sell not only medicines, but also pet care products, the business will pay off in the shortest possible time;
To each pet medicines are needed periodically, so such outlets do not suffer from a lack of customers;
Moderate level of competition. There are far fewer veterinary pharmacies than animal clinics, so it is easier to attract the attention of potential customers to them;
Such a business can be opened both in a large metropolis and in a small town;
People take care of their pets even during a crisis, so your business will not suffer losses;
A veterinary pharmacy brings tens of thousands of rubles of profit every month.

Minuses:

The only significant drawback of such a business is a large amount of investment. In addition to renting or buying premises, you will have to spend a lot of money on its repair, as well as the purchase of goods and necessary equipment;
Limited shelf life of products;
Availability of specialized education.

Business plan

If you do not have your own start-up capital, you will have to attract investors to this business. To do this, you need a clear business plan for a veterinary pharmacy. This document should include the following items:

Project summary;
Description of the industry;
Description of goods;
Sales and marketing;
Production plan;
Organizational plan;
Financial plan;
Evaluation of the effectiveness of the project;
Risks and guarantees.

If you are unsure that you can cope with such a responsible matter on your own, seek help from specialists. According to experts, the veterinary pharmacy is a rather promising project that will bring good profit. How it will look in practice depends largely on the owner of the enterprise and the development strategy developed by him. After you finish developing a business plan, you can proceed to the paperwork.

Business registration

If you decide to open a pharmacy, the documents must be drawn up in accordance with all legal requirements. Recently, they have become significantly hardened, so you need to take this matter seriously and responsibly.

First of all, you need to register as an individual entrepreneur or LLC. We have already talked about whether it is possible to open a pharmacy without a pharmaceutical education, so we will not discuss this issue again. The most difficult stage is obtaining a license. In addition, you need to obtain permission from Rospotrebnadzor and conclude contracts for the disposal of medical waste and disinfection of the premises. As you can see, the procedure for registering such an enterprise is quite complicated, so it is better to entrust it to professionals.

Institution format

Owning a veterinary pharmacy as a business is a fairly profitable line of business. It can be developed in different formats:

Complete pharmacy. Such an institution can be opened on the basis of a veterinary clinic or in a separate building. The range of pharmacies should include medicines, prophylactic agents, vitamins, etc.;
Veterinary shop. This place is similar to a pharmacy, but it has a much larger assortment. In addition to medicines, here you can buy toys for animals, clothes, cages, etc.;
Vet clinic. This is an institution that treats sick animals. A reduced copy of the clinic - a veterinary office. Many beginners start with this format;
According to experts, it is most profitable to open a pharmacy franchise. This is an agreement to use the business model under the name of a well-known brand. A beginner enters into a contract for the purchase of a franchise and receives comprehensive assistance and support from professionals. If you do not have start-up capital, try opening a pharmacy franchise without investment. This is the dream of every aspiring entrepreneur. But, unfortunately, there are no free franchises, so you have to look initial capital or take out a loan secured by property. Believe me, it's worth it, because working with a proven brand will allow you to develop a profitable, promising business.

Location selection

Now let's talk about where to open a pharmacy. The premises for a veterinary pharmacy should have a separate entrance. The success of this business largely depends on the location of the enterprise. It is desirable that there are no competitors near your pharmacy. Most good option is a sleeping area. Most likely, many residents of apartment buildings who have a cat or dog will become your regular customers. In residential areas, most of the revenue comes from the sale of pet food and accessories, but only on the condition that there are no pet stores nearby.

A veterinary pharmacy can also be placed in a shopping center. Many citizens prefer to shop in one place, so along with the products they buy everything their pet needs.

room

For a veterinary pharmacy that sells drugs, a room of 30 sq. meters. In addition to the trading floor, it is necessary to equip a small warehouse, an office for the head, as well as a service room and a bathroom. The design of the room can be the simplest, without any frills.

Before you open a pharmacy, you need to prepare the premises and invite the SES. If no violations are found, you will be issued a permit to sell animal medicines in the building of your choice. After that, you can submit a request to the Rosselkhoznadzor. In a few days they will come to you with a check. After successful completion At this stage, you should be issued a license allowing you to carry out such activities. It is valid for 5 years. When this period ends, you need to pass the test again. After that, you will receive a perpetual license, that is, the first document is a verification one.

Equipment

Medicines, feed and vitamins must be stored at a certain temperature. In order to create such conditions, you need to purchase special equipment. So, what does it take to open a pharmacy? First of all, you will need a good split system. Nowadays, there will be no problems with its acquisition. You can choose the right model according to your preferences and financial capabilities. High-quality equipment will cost you 40-60 thousand rubles.

In addition, you need to purchase glass display cases for medicines, on which you will present the goods to customers. They cost about 20 thousand rubles for 1 piece. You will also need several racks for storing goods for 15-20 thousand rubles. Do not forget about the workplace of the seller. You will have to spend another 15 thousand rubles on its equipment.

Another major expense item is the purchase of a pharmacy refrigerator with drawers. It costs 40-50 thousand rubles. Another 70-80 thousand rubles will have to be spent on equipping a room for staff and a bathroom.

Financial investments

How much does it cost to open a pharmacy? Preparation for opening includes the following expenses:

Document preparation and legal support;
Rent or purchase of premises;
Repair;
Purchase of equipment;
Purchase of medicines.

For all this you will need from 1 to 1.5 million rubles. When calculating how much money it costs to open a pharmacy from scratch, one should not forget about current costs:

Payment of utility bills;
Payment for services for the disposal of expired medicines, disinfection of the premises, etc.;
Employee salaries;
Taxes.

On average, monthly current expenses amount to approximately 100-120 thousand rubles. Most of this amount is the payroll. In the veterinary business, you can't save on staff. Qualified salespeople who are well versed in medical preparations is the best advertisement for your pharmacy.

Profit

Aspiring entrepreneurs are often interested in whether it is profitable to open a pharmacy for animals? The level of profitability of such an enterprise depends on various factors - location, prices and staff qualifications. On average, such an institution brings in 15-30 thousand rubles of revenue daily. As a rule, the payback of the initial investment occurs in 1 year. For such a business, it is normal if the initial investment returns after 2 years.

If you really want to open profitable business, you need to make a margin on the goods at least 50-100%. For example, you purchased a batch of medicines worth 100 thousand rubles and put a 100% markup on them. If you sell all the goods in a month, you can get 200 thousand rubles for it. Rent, wages and the purchase of a new batch of goods will take 130 thousand rubles, the remaining 70 thousand rubles is your net profit.

Business Features

AT last years The number of domestic animals has increased significantly, and therefore the demand for medical service pets. Opening a veterinary pharmacy has many prospects for a number of reasons:

lack of qualified specialists in the field of animal medicine;
Availability a large number free niches without competitors;
high maintenance cost.

According to statistics, there are about 100 veterinary pharmacies for every 2 million pets. Moreover, the placement of such institutions is distributed unevenly across settlements. Thus, by opening a veterinary pharmacy, even in a small town, you can make a big profit. A low rate of competitors will allow you to get a wide client audience with minimal effort.

You can learn more about what difficulties may arise when opening a veterinary business and how to solve them by watching this video:

Before opening your own institution, you must:

draw up a competent business plan (if it is difficult due to lack of experience in this area, it is more rational to use the services of specialists);
conduct a market analysis, check the presence of competitors (it is recommended to make a choice in favor of settlements where there are no veterinary clinics and pharmacies, or there are few);
count the number of potential customers;
find suppliers of medicines for the treatment of animals;
prepare a set of documents for registering an enterprise and obtaining a permit to carry out activities.

In this case the biggest problem is an . Qualified specialists in this field, most likely, already have their own veterinary clinics. Therefore, it is recommended to open such an institution for those who have an education that allows them to prescribe medical treatment to animals.

Paperwork, business registration

Before filling out documents, you must select the type of registration. If it is planned to open a pharmacy at a large veterinary clinic, it is registered (Society with limited liability). In the case of organizing a small office, registration will be enough ( Individual entrepreneur).

The next step is obtaining a license. This will require:

make an application;
provide a copy of the company's articles of association;
present (main state registration number) and personal identification number of the taxpayer;
show the original documents confirming the presence of a medical education in oneself or employees (in the second case, an employee's employment contract is additionally provided, confirming that he is officially employed in a pharmacy).

Then firefighters and health services the premises are checked for compliance with safety standards, after which a state permit for the provision of services is issued.

State duty is paid in advance.

If it is planned to store narcotic drugs in the facility, there should be a separate closed room with modern system security. The premises are checked by law enforcement officers who issue their own permit.

Financial investments for opening a veterinary pharmacy

The average size the starting capital required to open a veterinary pharmacy ranges from 1 to 1.5 million rubles. From the specified amount, the following will be used separately:

100 thousand rubles - for registration, collection and execution of documents;
170 thousand rubles - for holding overhaul in room;
400 thousand rubles - for the purchase of equipment;
700 thousand rubles - for the purchase of medicines;
100 thousand rubles - in case of unforeseen expenses.

Up to 170 thousand rubles will be required monthly to maintain the business:

60 thousand rubles - for the salary of employees (depending on their number);
50 thousand rubles - for renting premises;
30 thousand rubles - payment for accounting and cleaning services;
30 thousand rubles - marketing program.

The amount may vary depending on the cost of renting the premises.

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