How much does it cost to open a bakery. Sales channels

It cannot be said that the bakery business is on the rise today, but even in times of crisis it remains stable. After all, bread and bakery products are goods that are in demand every day, and people have the opportunity to choose from whom to buy. For these reasons, a mini-bakery may well be considered as good source permanent income, if you do not neglect the simplest calculations.

Conditions for the economic favoring of the bakery

In the business plan, it is necessary to assess the general market trends bakery products specific region. In particular, it is necessary to analyze such a phenomenon as competition: it is better if there are no similar industries in the microdistrict of the proposed opening of a business. But you should not be afraid of a direct fight with large bakeries: you will have a different target audience.

The next point is the urgent needs of the population in the products you offer. They can be predicted by studying the assortment of bread offered by other enterprises. Despite the fact that there are a lot of them, truly high-quality bread is not so common, and some of its popular types (for example, braided bread, Turkish loaf) have recently completely disappeared from the shelves. By baking these types of bread, you will definitely find that part of the buyers who are nostalgic for the proposed pastries.

The business plan of a mini-bakery, as prerequisites for high profitability, suggests taking into account the quality (both of the ingredients and the production process itself) and the exclusivity of the goods produced. It is quite easy to achieve these conditions these days.

The nuances of choosing a room

To place the necessary production process and storage of baked products equipment, a workshop with an area of 60-70 square meters is required. m., which has all of the following features: good natural ventilation, supplemented by an auxiliary hood, cold and hot water supply, special processing of floors, walls and ceilings in accordance with GOST food production.

It is also necessary to provide for the possibility of dividing the production premises into zones. Most often, the ratio of the areas of functional zones looks like this:

The location of the mini-bakery is not so important, but still it is desirable that industrial premises have good access roads and are located near the center of the district or locality where the bread will be distributed. So it will be possible to optimize the transportation costs for the delivery of finished products to the points of sale.

Registration of the enterprise

It should be noted that the design permits the bakery will cost a lot: about 70,000 rubles. It is best to register individual entrepreneurship and use the simplified tax system. Production food products, according to the legislation of the Russian Federation, allows such an option.

In addition to the mandatory approval technological project, you will need to enlist certificates from the fire supervision service and SES. To obtain these documents, it is necessary to demonstrate to the inspector the production premises for compliance with all formal requirements.

Bakery equipment

The basic principle that contributes to increasing profitability, as in many similar business areas, is simple here: we do not save on equipment, but also b. y. devices in good condition do not disdain.

The experts admit that the best manufacturers lines for mini-bakery - German, Slovenian, Italian or Finnish companies. Despite the fact that the equipment of well-known companies produced in these countries will cost best case at 80,000 rubles (average 150,000 rubles), it will pay for itself pretty soon, in about a year.

In addition, many bakeries are expanding their assortment gradually, which gives businessmen the opportunity to initially purchase only the most necessary, and then, as profits increase, they buy more equipment.

Remember that the equipment should only be installed and adjusted by a specialist from a licensed workshop. At the same time, it makes sense to conclude an agreement for constant maintenance and technical preventive maintenance of the units of the production chain of the mini-bakery.

Personnel issue

The general list of vacancies is given in the table. An indispensable requirement for applicants for any position in the bakery is the presence of a health book.

Thus, at least 178 thousand rubles will be spent monthly on staff salaries. The work of the mini-bakery will be carried out in two shifts.

Range

The largest share of mini-bakery products is buns. On average, it brings up to 45% profit. "Black" and "white" bread is also in consumer demand, bringing about 30% of income. Everything else is sold at the highest markup (especially pies, muffins and pastries). But the share of such products in the assortment of the bakery is usually small.

The highest profitability is shown by those bakeries that are not afraid to regularly launch new products on the market. Therefore, experts advise about once a month to offer for sale a small experimental batch of new products, which, if demand appears, can be produced in the future as the main product.

New items and products own production need to be advertised. In the business under consideration, this can be done at relatively modest financial costs (15 thousand rubles at a time, and then monthly - about 3 thousand rubles).

A more complex and costly option is to conduct tastings, prize draws, and issue discount cards for products. However, the best advertising will, of course, be positive customer reviews.

The ratio of expenses and income, the profitability of the enterprise

The profitability of a bakery is made up of profitability certain types products. From this point of view, confectionery and "elite" types of pastries provide the greatest profitability. But in the case of wheat and rye bread this indicator will not exceed 22-23%. Rolls and pastry gives about 30%. If you display some average indicators, then for a mini-bakery the overall profitability will be 30%.

What net profit can the owner expect this business? Let's try to answer this question, based on the indicators of a real-life enterprise located in a rented premises with an area of 70 square meters. m., producing 14 types of products and employing 12 people working in two shifts.

Monthly expenses require special attention:

Taking into account the average cost of 1 kilogram of products equal to 56.8 rubles per kilogram and the sale of 178 kilograms of products per day, the profit will be 10110.4 rubles per day or 303312 rubles per month. Net profit amounted to 29312 rubles per month and it cannot be called high. But on the other hand, in our real example this is the income of a young enterprise for the 3rd month of its existence. Experts say that, under favorable circumstances, a mini-bakery can generate a 10% increase in income for its owner every month during the first year from the date of foundation.

With an investment of 379 thousand rubles and such an income, the mini-bakery will pay for itself in less than 13 months.

Conclusion: a mini-bakery is a fairly profitable enterprise. But it requires proper conduct pre-opening events, constant attention from the owner and a quality advertising campaign.

My name is Krasovsky Stas, I'm from the city of Tomsk. Six years ago I decided to open my own business and ordered a mini-bakery business project. According to the results of calculations, the direction turned out to be very profitable. And now, for five years now, my Vkus bakery has been operating on the market.

My business features are:

own transformer substation with a capacity of 160 kVA, which feeds the bakery building. For emergency power, a diesel generator is provided;
a two-story building with two production workshops on the ground floor;
three warehouses;
offices of the director, accountant and a room for employees;
there is internet and all the necessary equipment;
has its own transport (two auto-pickup, several gazelles);
number of employees - 24 people;
productivity - about 3 thousand bread products;
contracts with more than a hundred stores;
initial investment at the time of starting a business - from two million rubles;
monthly income for this moment- from a million rubles.

How to open a mini bakery?

In this type of business, the main thing is to understand the specifics of making bread and take a responsible approach to your work. Still we are talking about the production of daily consumption products.

Let's figure out what it takes to open a bakery:

1. Decide on the assortment of the future bakery. Here the choice is wide. You can produce ordinary bread that is popular with most people (sliced loaves, rye rolls, wheat bread and so on), non-traditional options (for example, French rolls with various additives), confectionery and others. Create

It depends on your decision what equipment will be needed, how much money will be needed to rent the premises, what output volumes should be, and so on.

In your calculation, you must take into account:

production volumes. For example, mini-bakeries are capable of making up to 700 tons of products per day, ordinary bakeries - up to 3 thousand tons, and the largest ones - from 3 thousand tons or more;
room area - from 50 to 100 square meters;
product prices;
sales features and so on.

2. Analyze if opening a bakery is profitable in your area, how intense the competition is. If your city already has several private bread-making establishments, plus large bakeries, then you should think about starting a business in another locality.

3. To open a bakery cafe or any other business, will have to register. For a bakery, there are two main options - this is individual entrepreneur(simple, cheap and available) or LLC.

The first option is good for initial stage when there is no time to collect a large amount of papers and you want to start as soon as possible.

The LLC option is for serious business.

Resolve your tax issue.

For opening a bakery, an excellent and most profitable option- ENVD.

If it is not possible to issue it, then as an alternative, you can take the simplified tax system with 6 or 15%.

These types of taxation are available to all companies whose income does not exceed 60 million rubles.

As soon as you have registered, immediately apply for the transition to "simplified".

4. Before opening a bakery (bakery) you must take care of the choice of premises. Please note that not only the production of bakery products, but also their partial sale will take place in the selected building.

If the business is small (for example, a mini-bakery), then you can choose a place near business centers or the metro. The main requirement is high permeability.

For the first time, it is enough to arrange a lease, but with a further right to purchase. Otherwise, the constant relocation of the business will take a lot of time and bring considerable losses.

According to reviews, a bakery as a business should occupy at least 140-160 square meters. This place should be enough for the convenient location of all equipment and the organization of the technological process.

The average cost of renting such a room is from 70 thousand rubles. To additional costs need to add repair costs.

To study the numerous experience of other entrepreneurs who have created their own successful business with a franchise in the section of our website:

The most successful and informative case according to the editors of the Russtarup portal:

An interesting experience of creating a business under the franchising program is presented

When choosing and repairing a room, be guided by the requirements of the SES:

the bakery must have water (cold and hot), ventilation and sewerage;
it is forbidden to use the basement (semi-basement) premises;
it is obligatory to have a toilet, a warehouse, utility rooms, rooms where staff will be located;
the walls must be tiled (up to a height of 1.75 meters is mandatory), and the ceilings must be whitewashed;
the floor covering must be waterproof.

5. Equipment is one of the main items of expenditure. Of the basic equipment, you will need a baking trolley, a flour sifter, an oven, a dough sheeter, a proofer and a text mixer.

For the first time, one piece of each equipment is enough. Over time, production can be expanded.

In addition, you will need an oven, a heat showcase, a freezer, cash register, a box for money, cabinets (ready-made bread will be stored in them) and so on. As a rule, the total costs are from 500 thousand rubles.

An additional item of expenditure is household goods, furniture, and so on. But here the investments will be lower - from 30-40 thousand rubles.

6. Recruit qualified personnel. When opening a mini-bakery, you will need at least three to four people, including the main baker, his assistant, a technician, and a cleaner.

As for the functions of an accountant and manager, at first these responsibilities can be taken over.

With an increase in production, staff will have to be recruited. In this case, one shift should be at least 6-7 people. You will also need a driver and an accountant.

Please note that one of the main workers is a baker-technologist. It is on him that the quality of the prepared bread and the reputation of the institution depend. Try to find someone with experience and deep knowledge in this area.

7. After solving organizational issues, it is important to take care of obtaining all permissions:

conclusion from the SES. It can be issued in Rospotrebnadzor. As a rule, registration is free of charge, but the main requirement is the provision of the results of examinations;
conclusion from firefighters on the compliance of the building with all fire safety standards;
product conformity certificate;
hygiene certificate and quality certificate.

8. As soon as all the documents are ready and the workers are in the ranks, production can begin. At the same time, run ads to attract new customers.

You can organize outdoor advertising, appoint a person to distribute leaflets, place an ad in the local newspaper, and so on. The more people who know about the new bakery, the better. The average cost of an advertising company is from 40 thousand rubles.

What should be the business plan for a bakery with calculations?

One of the most important points- business expenses. You must understand how much you need to invest in starting your own business, and what the potential profit can be.

Before you open a mini-bakery and a store, you need to make a small calculation of future costs:

rent of premises - from 70,000 rubles per month;
purchase of equipment - from 500,000 rubles (one-time costs);
repair of the premises in accordance with the required standards - from 80,000 rubles (paid once);
payment utilities– from 100,000 rubles per month;
pay wages– from 300,000 rubles per month;
advertising - from 40,000 rubles.

Considering that your bakery manages to process about a ton of flour per day, and the price of one unit of production is about 40-50 rubles, then the business indicators will be as follows:

turnover - from 10 million rubles a year;
total income - from 2 million rubles;
net income - from 800,000 rubles.

The average payback of such a business is about a year.

Table number 1. Consumer potential of bakeries in Russia

So how much does it cost to open a bakery?

The total cost largely depends on the size of your business. For example, 1-2 million rubles may be enough to open a small mini-bakery. When creating more big business with volumes from 3 thousand tons, the costs will be higher - from 10 million rubles.

How to open a bakery franchise?

For many people, the issue of costs is very painful. On the one hand, I want to open my own business, and on the other hand, money is running out. Another problem is fierce competition, which is difficult to fight. In such a situation, you can work on a franchise of an already well-known brand.

There are several positives here:

there is a chance to work under a well-known brand, which will reduce advertising costs;
consulting support is provided at all stages of doing business;
assistance in doing business is provided all the time. No one will leave to the mercy of fate, because the success of the "branch" depends on total profit companies;
problems with the supply of raw materials and equipment go away.

All that is required is to choose a company that will offer the most profitable terms and agree to work in your city.

Table number 2. Key production indicators

What are the reviews about the mini-bakery business?

At competent organization business and the availability of the required amount, a new business will certainly bring income. The main thing is to responsibly approach the execution of permits and organizational processes of the business.

On average, mini-bakeries pay for themselves in 1-2 years (sometimes earlier). Reviews of already experienced managers testify to the great prospects of the business. I count myself among them.

That's all. Now you know how much it costs to open a mini-bakery, and what is required for this. It remains only a little - to begin to act.

Demand for useful and delicious pastries, among the population, will always remain unchanged. And small bakeries can quickly adapt to the needs of their customers. Having your own mini-bakery can be enough and a sought-after enterprise. Its benefits are obvious. Baking is fresh all the time because it is baked often, but in small batches.

Products are distinguished by the most diverse assortment. The quality is increased due to small volumes and constant supervision of the cooking process. With the planned organization of production and correct construction, and approach to the consumer, such a business can bring a solid income and mutual satisfaction to both the buyer and the owner.

The relevance and prospects for the development of such a business

Small mini-bakeries have much more prospects than the largest bakeries. It's easier for them to fit in market demand, and rebuild equipment for any product. It's easier to change recipes. And if you find a good place, pick up knowledgeable assistants and experiment a little with the assortment, then in two months it will be possible to supply already regular customers with fragrant, crispy bread, diet pastries and other delicious confectionery products. After all, many people want to buy not just bread, but a healthy and fresh bakery product. For example, from sprouted grain, or from carbonated mineral water without yeast.

To do this business, you need to find suitable premises, purchase necessary equipment and select the right staff. The main thing is to find an experienced, skillful, tech savvy baker. Further, if possible, you need to connect advertising, or figure out how to attract customers. Business in mini-bakeries, in small areas, is now especially relevant.

Personal experience of opening a mini-bakery is described in the following video story:

Initial capital and registration of the necessary documentation

In order to open your own bakery, perhaps three hundred thousand rubles will be enough, or you can spend ten million or more.

Main cost items to create a business (per year) in large cities:

The cost of rent is nine hundred thousand rubles.
Equipment (depending on capacity) - one million two hundred thousand rubles (one-time).
To make repairs - one hundred thousand rubles (one-time).
Purchase of furniture - three hundred thousand rubles (one-time).
Utility bills - two hundred thousand rubles.
Payment of wages, up to one and a half million rubles.

Before the beginning entrepreneurial activity you should formally register as an entrepreneur, or establish your own enterprise. For small and medium businesses, there are only two ways: .

Distinctive features:

The sole proprietorship will be legally liable and will risk its property, while the LLC will be limited to the size of its investment.
possible without the help of a lawyer in three days, required documents: your passport, a notarized copy, an application for registration and a receipt for payment of state duty. And you will need the help of a lawyer to file and process documents. And a mandatory bank account, the presence of its seal.
The costs for an individual entrepreneur will be eight hundred rubles, and an LLC - four thousand, plus the costs of a notary.
In an individual entrepreneur there is a limitation in some types of activity, and in an LLC there is a limitless scope of activity.
Accounting calculations for individual entrepreneurs are not required, but for LLCs they are necessary.
Income can be disposed of at your discretion, and in an LLC, proceeds should be distributed no more than once a quarter (payment of interest to community shareholders).
An individual entrepreneur is not needed, and an LLC will calculate the minimum wage.
Few agree to cooperate with private traders, and even work with LLC large companies and joint-stock companies.
It will be difficult and inexpensive to resell a business, and an LLC will do it very quickly and profitably.
Powers of attorney from individual entrepreneurs should only be notarized, and this is unprofitable and takes a very long time, and LLCs will be taken everywhere.

You must choose the option that suits you, the vast majority choose IP.

If you have not yet registered an organization, then the easiest this can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant at your plant and save a lot of money and time. All reporting is generated automatically, signed with an electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

Documents required to open a bakery

To start this business, you need to prepare the following package of documents:

The sanitary and epidemiological decision on production and products is approved at the Rospotrebnadzor institution absolutely free of charge, but only with the results of the examination.
Certificate of Conformity - issued by the Federal Agency for technical regulation and metrology.
The decision of the fire inspection, on compliance with fire safety requirements.
Permits for the supply of equipment, premises, personnel, etc.

Drawing up a business plan

Opening a bakery is a business that will require a lot of investment in the beginning.

Initial Costs will require significant capital investment. This means that before opening a bakery, it is necessary to calculate all the likely costs, risks, possible competitors -.

First, let's look at a sample business plan:

First, we deposit 1,135,000 rubles.
The monthly income will be 540 thousand rubles.
Revenue 58400 rubles.
It turns out that such a business can pay off only after two years.

If we imagine this in more detail: let's take, for example, an urban-type settlement with a population of about two hundred thousand people. Here you decided to open a bakery, with an assortment of about ten different types of pastries.

To get started, you need work out competitors. If in the village more emphasis is placed on baking bread, then we will deal with cookies and cakes. It is better to open a business as an individual entrepreneur, but you definitely need to conduct Accounting and it is better to hire an experienced accountant.

The business plan includes the mode of operation of the bakery. Since these will mainly be night shifts from 23.00-11.00, you need to draw up a shift schedule. For example, work three in three, or two in two days. The employees involved in the implementation work from 6.00 to 17.00. With a five-day work week and one day off.

Choice of direction

Numerous bakeries, small private workshops, supermarkets, etc. are engaged in the manufacture of bread and other pastries. It will be difficult to compete with them, especially with small initial investments. But this is the case if you are thinking of opening a standard pastry shop or bakery.

And in order not only to stay in this market, but also to invent such a typification of the enterprise, which will turn into a competitive advantage, you can, for example, cut down the assortment of some products and bake no more than eight items. And all pastries should be unlike the one sold in most shops and stalls.

Room preparation

Choosing the right place for a mini-bakery is the components of your success in the future. There should not be other similar establishments near you - these are your competitors. If you are thinking of selling bread directly from the bakery, then the place must be a “walk-through”. And if you confine yourself to production, then it should be comfortable and practical in every respect.

For the location of an elementary set of equipment, an average of 80 square meters will be required. m. area, a lot depends on the range. Some products require special equipment, tables, which means that the area should be larger.

Of course, plumbing, toilet, ventilation, etc. will be needed. Separate warehouse space for storing raw materials and a separate baking room and packaging workshop.

Equipment preparation

High-quality equipment and highly qualified workers are a prerequisite for a successful process. All equipment is divided into basic and additional. The main elements include: dough mixing machines, dough sheeters, proofers, ovens, refrigerators, flour sifters. Additional items include storage shelves, molds, packaging machines, sinks, scales, knives and more.

For a small mini-bakery you will need the following equipment:

oven 800,000 rubles;
dough mixer 280,000 rubles;
flour sifter 20,000 rubles;
confectionery table 4,000 rubles;
electric mixer 4,000 rubles;
dough proofing equipment 55,000 rubles;
dough rolling machine 40,000 rubles;
hood 20,000 rubles;
blender 3,000 rubles;
electric stove 25,000 rubles.

The approximate amount will be about a million rubles. You just need to immediately consider what kind of dough you will work with: yeast, biscuit, puff. This will depend on the direction of the equipment needed for the purchase.

Recruitment

Finding staff is not an easy task. After all, the work of a qualified baker is low-paid, but at the same time very difficult. On average, a baker receives up to nine thousand rubles, and a technologist even less, about six thousand per month.

To produce a thousand kilograms of baked goods per day, you will need:

production technologist;
two bakers;
cleaning woman;
packer (if necessary);
loader;
driver;
accountant (it is better to take under the contract).

All workers are required to undergo a medical examination (presence of a medical book).

Promotion Methods

When you create a business plan, you need to immediately worry about the implementation. You can open your own store, or you can sell through other commercial outlets, and not necessarily only in the village, you can also outside it. There are some bakeries that quite successfully and successfully cooperate with wholesalers.

They buy pastries and deliver them to tents, stalls, shops. This option is not bad at all, because it will be possible to work without worrying about sales. And you can focus on increasing the range and quality of products.

You can trade "from the wheels", it is much cheaper than renting a store. In the regions, it is much easier to establish trade from a car than, for example, in the capital. Such a van can be rented for a start, and then redeemed. All you need is the permission of the local authorities.

Calculation of payback, profit and expenses

For a business to be profitable, you need to next job: make your own marketing study of the bakery market, learn the demand, price, volume and assortment of your main competitors. Calculate the main quantities of future production. This is done so that you can get the maximum income from the bakery.

The main factor that will affect your revenue is the cost of the main components. And the quality of the finished product will be affected by: the level of equipment, technological process, composition and properties of ingredients.

We calculate, according to the initial information.

Average price of raw materials for making bread and other products:

Flour premium for 1 kg - 13.80 rubles.
Flour of the first - 13.40 rubles.
Flour of the second - 12.00 rubles.
Rye flour - 11.40 rubles.
Sugar - 20.40 rubles.
Yeast - 30.50 rubles.
Salt - 4.60 rubles.
Vegetable oil 1 liter - 62.00 rubles.
Margarine 1 kg - 44.00 rubles.

The productivity (P) of a bakery that bakes Borodinsky bread (0.9 kg) with one PKhP-6 oven is ninety-six kilograms per hour.

Volumes for the year (GO) 360 days in two shifts, twelve hours each will be: GO \u003d P x 12 x 2 x 360.

The performance of the oven is derived from the following calculation using forms for baking Borodinsky bread (0.9 kg) and a trolley.

GO \u003d 96 x 12 x 2 x 360 \u003d 829,440 kg of bread.

Flour of the second grade 50 kg. Price per kg 12.00 rub. The total cost is 600 rubles.
Rye flour 50 kg. Price 11.50 rubles. The cost is 575 rubles.
Yeast 1.5 kg. Price 29.50 rubles. The cost is 44.25 rubles.
Salt 5 kg. Price 4.50 rubles. The cost is 6.75 rubles.
Bottom line: weight about 150 kg worth 1230.00 rubles.

Output according to this recipe: you get about 150 kg. For 1 kg of products, the costs will be approximately 8.9 rubles.

It is also necessary to take into account the cost of electricity, utility bills and rent. workers at the rate of six people per month will be about eight thousand rubles per person.

As a result of all calculations, the payback of the bakery will be from ten to eighteen months.

A mini-bakery is an enterprise that manufactures bakery products and carries out retail sales.

The concept of the mini-bakery is baking fresh bread according to unique recipes, as well as creating a homely and warm atmosphere in which visitors can eat without leaving the cash register.

The target audience of the bakery is residents of neighboring houses, as well as people who take care of their health and prefer bread without artificial additives.

The main competitive advantage of the bakery is its favorable location, which allows covering two residential area with a population of about 30,000 people.

The assortment of the mini-bakery includes three main areas: standard products, exclusive bread, as well as French croissants. Each direction consists of three product names. This structure to meet the demand of all target audience, as well as to get by with a minimum amount of production equipment.

The average check of a mini-bakery is 100 rubles. Permeability during the day can be up to 1000 people, which guarantees reaching full production capacity within 3 months of work.

2. Description of the business, product or service

The obvious advantage of opening a bakery is that despite the general decline in household spending on goods and services, the demand for bread remains stable. In addition, similar imported products increase in price, and products of domestic bakeries are not able to compete with bakery products in terms of taste.

In the production of baked goods, we focus on the quality of the products used and the preservation of the unique recipe of each product.

Bread sold in large stores is usually tasteless and contains a lot of vegetable fat and sugar. As for similar bakeries, they focus on making pies and practically do not have dietary products in their assortment.

The assortment is presented in three areas of baking: French pastries, specialty bread for those who adhere to healthy eating, Russian bread. In each direction, we produce three types of products.

3. Description of the market

The target audience of the project is divided into two segments:

residents of nearby houses who find it convenient to buy fresh pastries in our bakery;
people who follow a healthy diet, watch their figure and are interested in buying branded bread according to unique recipes.

The bakery competes with similar companies in the following ways:

Product quality: it is necessary to use high-quality ingredients and a unique recipe for cooking.
Price of products: typical products are sold at the average market price.
The assortment is presented in three areas of baking: French pastries, branded bread for those who adhere to a healthy diet, native Russian bread.
Location: residential quarter (yard type bakery), convenient parking (possible access from the main street).
The presence of a window in the workshop, which allows the consumer to observe the process of preparing products

SWOT analysis of a mini-bakery

Strengths of the project	Vulnerabilities of the project
Product quality Range Package Location The ability to change the product range, respond flexibly to demand	Single dot, unrecognizable brand Lack of wholesale discounts from suppliers due to low production volumes Lack of mature supply channels
Opportunities and prospects	Threats of the external environment
The settlement of the area will provide an increase in the level of demand The size of the leased premises allows in the future to increase the volume of production, to purchase additional equipment, as well as enter the tasting room	Lack of sustainable relationships with regulatory authorities Increase in prices for raw materials and primary products

4. Sales and Marketing

5. Production plan

The sale of goods is carried out in the trading floor. Delivery of goods at the project launch stage is not provided.

6. Organizational structure

At the stage of launching a bakery, as well as at the initial stage of operation, you can get by with a minimum number of staff.

Manager monitors the organization of the process of production and sale of products, is responsible for the continuous operation of the bakery and timely troubleshooting. In addition, he performs the functions of a freight forwarder, maintains document management, accepts cash every day, and determines the company's development strategy. Since the turnover of the bakery at the initial stage will be relatively small, it can be assumed that the combination of these duties is possible within the same position. This position assumes a 6-day work schedule from 10.00 - 19.00 with a lunch break of 1 hour.

Seller-cashier in charge of customer service and cash handling. Every evening, the salesperson-cashier fills out a special journal in which he registers cash, and also keeps a record of all transactions supported by the presence of checks. In addition, the seller-cashier accepts finished products from the workshop, puts the goods on the racks, keeps order in the trading floor. The working day of the seller-cashier coincides with the opening hours of the bakery and lasts from 8.00 - 20.00. Lunch break in the work of the seller-cashier is not provided, but since the flow of customers is not uniform, he has time to rest. Work schedule - 2 days of work alternate with 2 days of rest.

Baker starts at 6:00 am and ends at 4:00 pm. The baker fully controls the production cycle: from keeping records of raw materials in stock to production finished products. His responsibilities also include maintaining cleanliness in the workshop, timely write-off of spoiled products, as well as keeping logs for cleaning the hood. The baker's work schedule is 2 days of work alternating with 2 days of rest.

The salary of each employee consists of two parts: salary (a fixed amount) and piecework (percentage of revenue).

In the future, the possibility of introducing additional non-financial motivation is being considered. key personnel- additional training for chefs.

For reporting, we intend to use the services of an accountant on outsourcing.

With an increase in production, as well as the expansion of services provided, new vacancies will appear in the company: a driver, a cleaner, an administrator, a pastry chef.

A detailed payroll calculation, taking into account the bonus part and insurance contributions, is presented in the financial model.

7. Financial plan

Calculate the initial investment required to start a bakery. They amount to 1,589,811 rubles. Let's take a closer look at their composition.

Equipment:

Name	Quantity	Price for 1 piece	total amount
Cash register	1	15 000	15 000
glass showcase	1	25 000	25 000
Cabinets for GPU	1	15 000	15 000
Safe	1	3 000	3 000
Bake	1	250 000	250 000
Fridge	1	40 000	40 000
dough mixer	1	50 000	50 000
proofing cabinet	1	40 000	40 000
flour sifter	1	25 000	25 000
Dough cutting table	1	35 000	35 000
dough sheeter	1	45 000	45 000
Baking trolley	1	40 000	40 000
Table for visitors	2	10 000	20 000
Chairs for visitors	6	2 500	15 000
Fire-fighting equipment	1	50 000	50 000
Other equipment	1	50 000	50 000
Total:			718 000

Bakery products - the leader among sales of food products. Delicious bread and quality pastries will always be in demand. In this regard, the opening of the bakery - a good option for own business with a quick payback of 7-8 months.

Calculating the cost of starting your own business: a small bakery

At the stage of implementing a business idea, it is worth considering competitive advantages. Some of them are a good location, high-quality and exclusively natural ingredients, branded and non-traditional recipes. Bakeries with an "open" shop also inspire confidence among visitors, do not forget about individual packaging, delivery services, and loyal pricing policy. For example, a decrease in prices for popular items of bread can be compensated for by a higher margin on expensive and elite items. All this will help to understand profitable or not to open a bakery. It is worth considering that with a properly drawn up business plan, it will not be difficult to get a loan for a small business from a bank or from the state.

The following codes are suitable for opening a bakery business OKVED OK 029-2014 (NACE rev. 2):

10.71 (Main) - Manufacture of bread and flour confectionery, cakes and pastries of non-durable storage.
10.72 - Manufacture of crackers, biscuits and other cracked bakery products, production of flour confectionery, cakes, pastries, pies and biscuits intended for long-term storage.
56.29 - Activities of enterprises Catering for other types of catering

I recommend preparing documents for registering an LLC or sole proprietorship using online service"My business". The guys will help you choose the form of ownership and taxation.
In 2016, this service helped me prepare everything quickly and for free. necessary papers, it was enough to fill simple form with tips, print the received documents and submit them to the tax office.
Sergey Klyatov, owner of Dovir Finance

The area required to open a bakery is from 70 to 200 m2. It all depends on the breadth of the range and the financial capabilities of the initiator of the business idea. For a bakery offering 6-10 commodity items to start with the prospect of gradual expansion, 100 m 2 will be enough, ten of which are allocated for a trading floor. The rest - under the bakery, storage warehouse for raw materials, staff room, bathroom, utility room. Mandatory compliance with the standards of SES, fire, environmental service. The presence of cold, hot water supply, ventilation systems, waterproof floors, tiled walls, sewerage.

When choosing a location, it is worth considering the factor of remoteness from direct competitors, the street should be busy, the entrance to the bakery should be clearly visible. Production and installation of a sign will cost $ 300, repair work and arrangement of the trading floor - approximately 100,000 rubles. ($1600-2000) depending on the original condition. Ideally, own the premises, otherwise, conclude a long-term lease agreement. Rent in a residential area of a million-plus city - from 50,000 rubles. (from 850 to 1000 USD) per month.

Help of a lawyer with the opening of a bakery:

Equipment list

The list of equipment required to open a mini-bakery includes the following items:

Equipment for the bakery

Flour sifter: from 24,000 rubles. ($400).
Dough mixer: from 100,000 rubles. ($1700).
Refrigerator: from 36,000 rubles. ($600).
Dough rolling machine: from 30,000 rubles. ($500)
Ovens and stoves: from 300,000 rubles. (5000$).
Proving cabinet: from 40,000 rubles. ($650).
Tables for working with dough, trolleys: from 30,000 rubles. ($500).
Crockery, inventory: from 15,000 rubles. ($150-200).

Shopping room

Showcase: from 50,000 rubles. ($800).
Cash register: from 9,000 rubles. ($150).

Customers today prefer non-traditional and original bread, as well as confectionery. Experts recommend including French pastries (the love for croissants cannot be eradicated), Italian breads (where without ciabatta?), Cereals, and yeast-free ones in the product range.

An important point is the search for a supplier of quality ingredients, especially flour.

Bakery staff

To work in a small bakery with the release of up to 500-550 kg of pastries in 8 hours, two cashiers will be needed to serve customers in shifts, as well as shifters - two bakers-technologists, a manager responsible for the purchase of raw materials, delivery issues, advertising, monitoring the functioning of the bakery as a whole , cleaner, accountant. The wage fund, taking into account deductions, will be about 130,000 rubles. ($2300).

Promoting your business

The opening of the bakery should be noticeable to residents of nearby areas. This may be a tasting in the first days of the start of a business project, effectively placing information in social networks distribution of leaflets and flyers. If you have free funds, you can advertise in local media, on the radio.

Bakery profit and expenses

With an average check of 50 rubles. ($ 0.83-0.85) for 1 kg and 90 percent of the sale of all products produced per day, the bakery's revenue will be 550 x 50 \u003d 27,500 rubles. ($410.85) or 738,000 rubles. ($12300) per month.

To produce 1 ton of white bread, 750 kg of flour, 10 kg of salt, 7.5 kg of yeast and 1 liter of vegetable oil will be required.

Current costs consist of rent, utility bills, salary payments, depreciation, taxes, advertising. This is about 240,000 rubles. ($4000) per month. Plus, there are the costs of buying ingredients.

High demand, production readjustment flexibility, expansion prospects, the ability to work with retail and corporate clients (cafes, restaurants, city shops) make opening a bakery an investment-attractive and profitable option for your own business.

I will be happy to answer all questions in the comments to the article.

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