Opening a construction company from scratch. Creating a construction company: where to start and how much it costs

Building bussiness for small and medium businesses - income type activities. The money invested can be recouped quickly, and the initial investment amounts are not too high. But to open construction company It is necessary to think over all the stages of the project implementation in advance. How to start a construction business? What features to consider? How much money do you need to start? Read about it in the article.

Choice of specialization

Competition for construction market has always been high. Before opening your company, it is important to decide on the direction of the business. Experts identify several popular areas of construction:

Private (individual);
Road;
Industrial;
Major repairs, interior decoration of premises for various purposes.

A large construction company will require serious financial investments. As a rule, a novice entrepreneur does not have such money.

If there is little money, the construction business should start with minor repairs and decoration of premises, gradually expanding the scope of activities. That is, it is reasonable to choose the fourth direction. The average payback of a construction company allows us to expect that investments will pay off in about a year and a half.

After choosing a construction area, it is necessary to think over the potential range of services provided. In the case of a small organization construction company for the repair of premises, an approximate list of services looks like this:

Finishing work;
Installation and installation of ceiling structures;
Installation of plumbing, doors, ventilation, air conditioners;
Electric installation work;
Dismantling;
Painting, wallpapering, priming, wall putty;
Welding, facade works.
Furniture assembly.

Important! The best option- produce repair work"Full construction"

How to open a construction company from scratch step by step

Having decided which area of construction the company will be engaged in, the entrepreneur draws up a detailed business plan.

The next steps for starting a construction company from scratch are as follows:

Company registration;
Search for premises;
State formation;
Obtaining licenses (if required);
Purchase of equipment;
Advertising campaign.

Some activities will require joining a self-regulatory organization (SRO). For example:

construction of buildings with a height of more than 3 floors;
construction of facilities located underground by more than 15 meters;
work on the installation of reinforced concrete and metal structures;
device industrial facilities and gas (oil) industry;
overhaul of railways;
construction of subways, roads, mines;
construction of bridges.

Important! Since 2017, legislative amendments (FZ No. 372) have come into force, requiring the admission of SROs for construction companies that enter into contracts worth more than three million rubles. This rule also applies to firms working with tenders in the field of public procurement.

The activities of the SRO, in turn, are regulated by such legislative acts, how:

Federal Law No. 190 ( Urban planning code RF);
Federal Law No. 315 (On self-regulatory organizations);
Federal Law No. 384 ( Technical regulation safety of buildings and structures);
Federal Law No. 384 (On technical regulation)

Organizational and legal foundations of the construction business

In the construction industry, LLC or IP is most often registered. For a start-up company suitable design IP.

You can register an individual entrepreneur or LLC on your own or use the services of an outsourcing company. For example, whose specialists will do this work for free.

It is beneficial to open an LLC for those who plan to move from a small and medium-sized construction business to a large one. For this type of activity, additional permits. They can only be obtained if there is a legal entity.

In the process of registering a company with the tax office, the following OKVED codes are indicated:

The system of taxation of the company largely depends on the type of services provided. According to OKUN ( All-Russian classifier services to the population), repair of premises refers to domestic services.

Therefore, a businessman can use such taxation systems as "simplification" (STS) or "imputation" (UTII). The first system is suitable for companies that make repairs in commercial premises and concludes an agreement with a legal entity. The second is for those who work with individuals.

In addition to the main package of documents, you will need contract forms, a seal, a price list for services and a bank account.

Important! To organize from scratch a construction company providing services for interior decoration premises, no license required

Selection of premises and purchase of equipment

Most of the work is done directly on the site, so the location of the company is not as important as in other types of activities. For a mid-level construction company, it is enough to rent a small office in any part of the city. There you can negotiate with customers, sign contracts for the provision of services. Documentation is stored in the same room. Small construction teams can do without an office at all. but for a reputable company in the construction business, an office is simply necessary. Otherwise, you simply will not be taken seriously.

The number and type of equipment for the construction team depends on the type of work performed.

Below is a list of the basic tools that you will definitely need to decorate the room.

paint rollers, brushes, stamps;
containers for building mixtures;
perforators;
screwdrivers;
spatulas;
stationery knives;
roulettes;
plumb lines;
milling cutter;
Bulgarian;
electric jigsaw, planer.

Each team must be provided complete set equipment for the repair of premises of any complexity. In addition to the tools, uniforms, office furniture, a computer, a printer and other office equipment are purchased.

Construction team personnel

The construction business is associated with serious production risks, so you will have to pay attention and time to carefully select staff.

At first, it is better to form two teams that will work at different sites. It is recommended to include in the brigade people of those professions that are indicated in the third edition of the Unified Tariff and Qualification Directory of Works and Professions of Workers (ETKS, section "Construction, installation and repair and construction work").

The optimal composition of the team:

Brigadier;
painter-plasterer;
installer;
Tiler;
veneer;
Electrician;
Locksmith.

The salary of employees of a construction company is piecework, that is, it is calculated based on total amount paid order. If the entrepreneur acts as a foreman, he receives from 50 to 60%, the rest - from 25 to 45%. In another situation, the salary is distributed as follows: the owner of the company - 60%, foreman - 20%, other employees - 20%.

Important! The services of an accountant, designer, lawyer and order manager can be outsourced. For bookkeeping it is better to hire specialized company with a good reputation, for example. The prices of such a company will be democratic, and the quality of services will be high.

Construction business advertising

An advertising campaign to promote the services of a small construction team has its own specifics. Most effective way for a small firm - posting ads and word of mouth. Service announcements are printed on bright paper and distributed primarily in areas with new buildings.

Advertising on the Internet and newspapers is a good option to attract the attention of potential customers. It is better to entrust the creation of a company website to professionals. Key Principle construction team advertising on the Internet - regularly update data on the types of services, discounts, cost of work.

How much does it cost to open a construction company

It is difficult to estimate the initial cost of the project. It depends on many factors, such as the number of employees, the price of the purchased equipment, the chosen legal form of the construction company. On average, to create a small enterprise in the construction industry, it will take from 350 to 600 thousand rubles.

Approximate calculation of starting:

*Contingencies - reserve Money necessary for the purchase of additional materials during the repair.

Important! The construction business is associated with constant financial investments. It is worth remembering this when organizing a construction company

Possible risks

On the preparatory stage creation of a construction business is worth calculating possible risks and develop measures to prevent them. External risks are associated with a decrease in the income of the population, increased competition, and unscrupulous attitude of the customer to its obligations. The probability of such risks, according to experts, changes annually.

Internal risks include:

lack of staff;
low qualification of workers;
equipment breakdown;
performance of work under the contract not on time.

Avoiding such situations will allow regular monitoring of the functioning of the company, the possibility of attracting additional funds and a correct analysis of the construction industry market.

Three months of accounting, personnel records and legal support FREE OF CHARGE. Hurry, the offer is limited.

Construction is one of the few areas of activity that can bring large incomes. The profitability of this business is from 50% to 70%. This is quite a lot, given that the average profitability for cafes and shops is 15% -20%. Truth and amount initial capital should be decent. And the wider the scope of activity, the more funds are needed. It seems to many that starting a construction organization from scratch is very difficult and expensive. However, it is not!

To answer the question of how to open a construction company, where to start and how much it costs, you need to consider the main stages of this process in more detail.

Before deciding whether it is worth doing construction and opening your own company, you need to estimate all the possible issues, nuances and costs that will have to be overcome. For this, a construction company follows, where the stages of creation and prospects for further activities will be as realistic, concrete and detailed as possible.

Below is step-by-step instruction, which will help you create a business plan and compare your capabilities and desires with the realities of the market.

Registering your business

This stage includes obtaining the necessary package of documents that allows you to carry out your activities.

To begin with, you need to decide Which type of property to choose: sole proprietorship or LLC. IP implies restrictions on the amount of annual profit and the number of employees. Therefore, already at this stage, you need to decide on the format of the future company. Will it small business, which does not claim a large market share and, accordingly, profits, or a medium, perhaps even a large market participant, with the prospect of growth and development.

After that, you need to choose a taxation system, which, on the one hand, will correspond to the amount of turnover, and on the other hand, it will not be too much of a burden to bear on the shoulders of a new, still young company. You can choose one of three options: UTII, patent or simplified system. More often construction companies prefer to work on a simplified system. In it, you can choose to pay 6% of the total revenue or 15% of the profit. As practice shows, it is best to choose the last option, it is the most profitable.

Obtaining required documents:

certificate of state registration;
obtaining a tax code TIN;
stamps and forms certified by a notary;
statistical codes;
opening a bank account;
building permit;
engineering license;
design license;
confirmation of entry into the SRO.

Obtaining Additional Documents and Permits.

Depending on the type and specifics of the services provided, it will be necessary to obtain licenses that give the right to carry them out. Joining the SRO (self-regulatory organization) is not mandatory if the company is not going to be engaged in the construction of large and large-scale projects. For example, if a company does not build houses above 3 floors and with an area of more than 1500 m 2, then it does not need to join the SRO.

At the same time, in order to build large facilities and provide large-scale services, SROs are indispensable. But, for admission to this organization, it is necessary not only to meet certain conditions and standards (work experience, number of staff, higher education among employees, etc.), but you will also have to pay a lot of different contributions (from 100 thousand rubles to 2 million rubles).

Definition of the specifics of the organization

Before you start your activity, you need to determine the range of your capabilities.

Construction itself includes the following types:

Civil.
Industrial.
Road.

opening new company from scratch, take on industrial or road construction not worth it. It requires the presence of already certain skills, knowledge and experience that will allow not only to perform the work efficiently and correctly, but also to compete with dozens of organizations providing such services.

It is best to start with civil engineering. This will allow for initial stage get enough orders to gain experience and credibility among consumers and competitors.

In its turn civil engineering includes:

construction residential buildings and structures;
repair and finishing works (internal and external);
geodetic and reconnaissance services.

Before deciding how to open a construction company, you need to clearly understand what it can do specifically. After all, any service will require the presence of a specialist and necessary equipment, and even special technology. It is important to know exactly what is needed for implementation, how overhaul, and small ones and imagine whether the company will “pull” these works at the initial stage.

It is undesirable to bet on the construction of new houses or intelligence services at the beginning of a professional path. Few people will entrust the construction of a house to an unknown developer and a newly created company.

Recruitment of the necessary personnel

The only way to earn credibility and attract buyers is to do quality work so that the customer likes it. In a construction company, the driving and the main role is played exclusively by employees who provide services. How well and quickly the work will be done, such an opinion will be formed about the organization as a whole. The number and specialization of employees, of course, depends on the specifics of the enterprise, its size and the breadth of the range of services provided.

For repair and finishing works there must be at least one team consisting of a foreman, painter, electrician, plumber and plasterer or carpenter. In addition, you need: a manager, a secretary (to answer calls), a lawyer, an accountant, a supplier, a designer and an engineer. On the other hand, there is no need to keep 2 office workers when their duties can be combined into one position to reduce costs. The average salary, which depends on the region, experience and qualifications of the builder is about 40,000 - 50,000 rubles, foreman - 60,000 rubles. and secretary - 20,000 rubles.

Calculations and financial indicators

Any business plan for a construction company provides for economic and financial calculations. They should clearly show how much money is needed and in what time frame to organize their activities from scratch. It is very important to make all the calculations correctly, and it is best to provide for three scenarios.

One option is optimistic, which shows the development prospects and the maximum that can be expected. Another option, the most realistic. It reflects the most probable plan of development of events and its indicators are averaged. That is, they are below the maximum values, but above the minimum. And the last option is the most pessimistic, when everything went wrong and the costs are too high, and the profit is minimal. With it, you can see what will happen if everything goes wrong. What are the risks, losses and costs.

Construction is quite profitable business. Its level reaches up to 70%. But at the same time, you should have enough funds to purchase necessary equipment and technique. The payback period averages 1-1.5 years.

Below is start-up cost table construction organization:

From 300 thousand rubles.

Construction equipment and inventory

From 1 million rubles

Special equipment

From 2 million rubles

Wage

From 300 thousand rubles.

Entry with SRO

From 500 thousand rubles.

Total:

4.4 million rubles

The table allows you to see how much you need to approximately invest in order to carry out your activities. All data are approximate and minimal, since everything depends on the format of the company, its specifics and size.

In fact, if a small company is planned, with a small list of finishing internal works, then it would be right to significantly reduce rental costs, construction equipment and technology. And if you hire builders with their own tools, then the costs can be minimized. On what it is impossible to save so it on advertizing and supply.

Ways to earn extra income

In addition to the main activity, it will not be superfluous, especially when a company starts from scratch, to use and alternative ways earnings. How can you get extra income? This is the provision of equipment for rent to other companies, the sale building materials and technology, training various types works and more. Ability to create additional sources profit will help any businessman to stay afloat, despite the negative external conditions.

Where to look for clients

After writing a business plan, the second important point in creating a construction company is to understand your target audience and opportunities to engage. The construction industry is a very large field for activity. It is believed that 20% of all Russians annually repair, improve or build something. The main thing here is to correctly declare yourself and acquire partners.

What are the main types of customer acquisition:

Creation and placement of advertisements. Internet advertising is considered the most effective in this area. The best thing to do is create your own website. Then, using various Internet resources, you should advertise the site and the enterprise. Here you can choose various ways and promotion methods, in general, whatever your heart desires.
Build a house on your own and then sell it. This method carries a number of risks and the freezing of working capital.
Participation in government tenders. This will not only allow us to count on receiving government orders, but will also make it possible to declare ourselves as a serious enterprise.
Negotiate cooperation with major developers who build multi-story houses. This will provide you with a job for several years.
Use of subcontracting. Conclude agreements with partners who will provide customers for a certain percentage. Such partners can be large construction firms that do not want or do not have time to do smaller jobs in a large project. You can also start cooperation, with the same companies in terms of format and size, only specializing in other works.
Conclude agreements with sellers of building materials, plumbing or other goods. For a certain percentage, they will be ready to offer their customers additional services of a construction company for installation, installation, dismantling, finishing work, etc.

For a company to be successful and make a profit, you need to have a large amount of information. Which suppliers offer what and at what price. After all, price does not always determine quality. You should thoroughly understand the intricacies of construction work, know the features of the technology adopted by GOSTs, norms and standards.

The competition in this market is very big and tough, so it will be very difficult for beginners. Many of them will not survive even the first year of existence. When choosing a place to carry out activities, it is best to focus on two main points: to have competitive advantage, your "chip" or start away from your main competitors. This will allow us to survive in a very tough environment and develop further, increasing our turnover. The main thing to remember is that it is always difficult to start, but it is necessary to achieve a result.

Video from the pros will complement the material of this article!

The construction business is one of the most profitable in Russia. This is not the first year that the so-called "construction boom" has been going on and it will last for more than one decade. Not only residential buildings are being built, but also municipal buildings, factories, shopping centers. Even a young company can win a tender for the construction of a facility and earn a lot of money from it. You can find out how to participate in tenders.

Where to begin?

The first thing you need to do to open a company - determine the direction of work. Today, the following types of construction companies are distinguished:

Architectural and design firm . Such a company is exclusively engaged in the design and execution of projects. For such firms, not only experienced, but also talented employees are important.
General contractors . Engaged as cosmetic repairs apartments, and build large residential complexes. Opening requires powerful equipment and a large staff.
Subcontractors-specialists . They are engaged in a certain list of works or perform construction work on a small scale. It is best to start a business with the opening of just such a company. For its work, only a small team of specialists is needed.
Subcontractors-suppliers . Mainly engaged in the supply construction equipment and materials.

It is best to start as a specialist subcontractor. Then you can gradually expand the business.

Team Recruitment

First of all, a construction company should consist of specialists with specialized education. diplomas, work books- all this is taken into account when joining the SRO.

To get started, you need to assemble a small team, which will include:

mason;
plumber;
electrician;
painter-plasterer;
tiler-finisher;
high-altitude installer (if necessary).

At the same time, it is important that at least half of the employees have diplomas of special education, work experience of at least about 2-5 years.

A high-altitude fitter must have a work permit and pass a medical examination. An electrician must also have the same medical board and a certificate of admission to work with a class mark.

The main requirements that must be presented to employees:

Having work experience;
good faith;
Ability to complete assigned tasks within the given time frame.

After you have orders and start making money, you can gradually hire employees with little or no work experience.

Company registration

After you have more or less formed a team, you can start registering an enterprise. This includes:

Registration as . It is best to register as an LLC, as this will allow you to work for legal entities and government agencies. Registration will cost from 10,000 to 25,000 rubles.
Building permit. You can get it by contacting local authorities. It is issued with the participation of the head municipality and chief architect of the city or district.
Joining the SRO - a self-regulatory organization.

Engaging in the construction business helps not only to save, but also to increase money. Depending on how much the founder has, the direction in construction that the company will master also depends.

At a relatively low cost, a small firm can carry out finishing work without obtaining an SRO permit. If funds allow, it is possible to carry out construction work on the construction of large objects (residential buildings and structures).

How to start a construction company?

In order to start your own business, it’s not enough just to say to yourself: “I want to open a company.” The work of any organization begins with the registration process with the tax office.

If you decide to register a company with limited liability you will need the following documents:

Copies of passports of all founders.
If one of the founders is entity(for example, a construction company), you must provide copies of all constituent documents this organization.
Letter of Guarantee or Certificate of Ownership for non-residential premises where your repair and construction company will be located.

To register as individual entrepreneur a copy of the passport certified by a notary is sufficient. How to open a construction company correctly can be found in any law firm that assists in registering enterprises.

Is it possible to do without SRO?

Most of the work performed by a construction organization requires obtaining a permit from the SRO - Self-Regulatory Organization of Builders.

The choice of SRO is made by each company independently. The list of such associations is published in the Unified Register of Self-Regulatory Organizations of Builders. This registry can be easily found on the Internet.

Having chosen an SRO, you need to contact its representative in your region, who will send by e-mail scroll required documents and application form.

The following documents are required to join the SRO:

Certificate of OGRN and TIN.
Charter.
The decision (protocol) on the election of the head and the order on the appointment.
Extract from the Unified State Register of Legal Entities.
Diplomas of secondary technical and higher education engineering staff, as well as certificates of completion of advanced training courses.
Office Lease Agreement or Proof of Ownership.

Without joining a self-regulatory organization of builders (SRO), the following activities can be carried out:

Repair and finishing works.
Installation of light enclosing structures (doors and window openings).

Choosing your niche

A construction company can operate in three main areas:

Industrial construction (buildings and structures for industrial purposes).
Road construction (construction of highways, repair of road surface).
Civil construction (residential buildings).

Each direction of activity means that the company can be engaged not only in construction work, but also in the dismantling of buildings and structures, as well as in preparing the construction site for work.

In addition to the main activities, the company can master a number of additional ones:

Manufacture and sale of building materials.
Rent out construction machinery and equipment.
Conduct on-site training in construction specialties.
Manage the storage of building materials.

The construction services market is quite developed, so all niches are occupied. In order to successfully engage in a certain type of activity, it is necessary to analyze the positions of competitors. This is the basis for the first entry into the market.

The tactic is as follows: since the market for construction services is vast, it is necessary to compete with existing companies by offering the strongest positions of your enterprise.

For example, when performing a certain type of work (improvement adjoining territory) construction garbage shipped by the company free of charge.

The second option to firmly gain a foothold in the market is to offer consumers materials or technologies that are not available on the market or are poorly distributed. This includes the use of new materials in construction. For example, few firms carry out low-rise construction from twin-blocks, since this is enough heavy material. Meanwhile, it is twin blocks that are environmentally friendly building materials.

Road and large-scale construction

These types of activities can be attributed to one of the highest paid. And this means that enterprises existing in this segment are unlikely to want to share a tasty morsel with a newcomer.

Usually large construction projects are supervised public services. They often give out orders for such work.

If you are targeting this industry, you will need well-established connections in these authorities and an impressive amount that will be required to complete the work. Therefore, these options are not suitable for starting.

A small firm on the periphery or in the capital?

Opening a construction company in a metropolis is a very attractive, but also troublesome prospect. Firstly, the competition is huge and it will be very difficult to make a name for yourself. Secondly, to open a business you will need an impressive amount. But if you manage to gain a foothold here, then the profit can be quite high.

Small towns do not promise such earnings, but they can provide stable orders. It is possible to arrange the release own products: this will reduce the cost of purchasing building materials. by the most profitable view production is manufacturing scaffolding, as well as blocks or log cabins.

As an option, you can try to start a business in a suburb or a small town, gradually moving closer to the metropolis: notify potential customers, look for orders in the capital.

Opening of a repair and decoration company

Apartment renovation and decoration are the most demanded services in construction. It makes sense to try to act in this direction. However, the abundance of firms performing this type of work will not allow you to immediately become a prominent figure. This takes time.

You can occupy a niche in the construction market by lowering the prices for services, but within reasonable limits. As long as the rates offered cover the costs of the firm, there is no risk of ruin for the firm.

At the initial stage of activity, it is not necessary to recruit ordinary workers; construction teams can be hired under a contract.

This option will save on payment to employees - contractors are paid upon completion of work, and not monthly, as with full-time employees.

Construction company business plan: how much does it cost to start a business from scratch?

To open a construction company, you need to clearly understand how much money you need to invest in the enterprise. The main items of the cost part are the costs of registering an enterprise, obtaining an SRO permit, the cost of rent, material and technical part and the payroll.

For the functioning of the company requires the following staff:

If your type of activity requires mandatory entry into the SRO, you will have to pay the following amounts:

The cost of creating a material and technical base:

Tool type	unit of measurement	Price	Qty	Total (rubles)
Perforator Skil 1755 AA	PCS.	3000	1	3000
Screwdriver Interskol Sh-700 ER	PCS.	2000	1	2000
Laser level	PCS.	1400	1	1400
Jigsaw Casals	PCS.	1200	1	1200
STERN tool set	PCS.	1200	2	2400
Manual tile cutter	PCS.	1800	1	1800
Drill BE 600 R	PCS.	2900	1	2900
Hammer	PCS.	200	5	1000
Specialist. clothes	PCS.	1500	10	15000
Vehicle (cargo Gazelle)	PCS.	150000	1	150000
A computer	PCS.	16000	2	32000
MFP with phone	PCS.	9000	1	9000
Total	220700

Thus, the cost of opening a construction company is:

As for the rest of the costs associated with opening a construction company, they include the cost of renting equipment (only if there is no own material and technical base).

By the way, renting equipment is much more profitable for a company that is just starting out. This allows you to save money for the subsequent purchase of construction equipment on lease or on credit. It's about about large equipment - trucks, construction cranes, bulldozers.

Normal in construction is the rate of return of 10 - 15%. This indicates that the planned, estimated and actual levels of the enterprise's work are built correctly.

Currently, among construction organizations, the rate of return has noticeably decreased and averages 7-9%. The decrease in profitability is due to the fact that the amount of overhead costs does not change, at the same time, the cost of building materials and staff costs are growing every year.

All of these factors affect the turnaround time. In order to return the invested funds, construction companies are forced to reduce prices for their services, offer customers more profitable terms. Accordingly, the cash flow and the amount of profit decrease and, as a result, the profitability of the business decreases.

For the successful work of a construction organization, it is necessary to draw up an approximate list of upcoming expenses. Can be ordered ready business plan company development or based on an example of a business plan on the Internet.

Development of your construction business

To develop your own business, especially at first, Special attention should be given to brand promotion: it should be reported about the company, its capabilities. Promotional activities, carried out correctly, always bear fruit.

Marketing

The main system that allows construction organizations to navigate the service market is marketing. With its help, construction firms get the opportunity to regulate the structure of the enterprise, identify possible risks, improve external and internal communications, which ultimately helps to optimize the work of the construction organization.

The main areas of marketing in construction are:

Analysis of demand for construction services, study of price growth dynamics.
Ensuring that the activities of the organization meet the requirements of the market for full utilization of production capacities.
Formation of the structure of promotion of services and demand for construction products.
Analysis of consumer demand and solving tasks for the implementation of work with the involvement of third-party (partner) organizations.
Timely updating of the range of services and products.

World Wide Web Capabilities

Not the last role in the development own business internet plays. It is necessary to create your own website at the stage of obtaining SRO approval. The registration data of the organization must be indicated on the page, the landline phone number and a list of contact persons must be in a prominent place. Welcome to the customer testimonials page.

Everything today large quantity customers looking for performers ( construction organizations) over the internet.

So the cost of creating a site can quickly pay off.

How can you open a construction company and not go bust?

Video about opening a construction business

Risk Analysis

In order to minimize the receipt of all kinds of losses, it is necessary to remember the risks that arise in the course of the construction company's activities.

The main risks include:

Volume reduction construction works(for example, due to inflation).
An increase in the rise in prices for products (building materials) or an increase in tax deductions (social taxes).

In addition to the main ones, there are a number of indirect risks:

The delay in putting the construction object into operation entails untimely receipt of funds.
Inflation rate exceeding the forecast.
Sharp jumps in foreign exchange rates.
Increase in costs.

All these risks must be constantly monitored to prevent possible losses. That is why at the stage of formation of the activity of a construction company, it is necessary to create a marketing department.

Where to find clients for newcomers

The easiest way to get clients is to advertise your services on free online boards. In addition, it is necessary to advertise construction services in 2-3 most popular print media in your area (region). It is not bad to carry out a fan distribution of offers from your company using the Internet.

Many customers like it when, in addition to the ordered services, they receive bonuses.

For example, after the production of finishing work, cleaning of the premises is carried out by the construction company. This serves as the best advertisement, as most potential customers trust customer recommendations.

Construction companies that have been in this field for many years have already adapted to the volatility external conditions, and to internal changes. Beginners will have to “fill bumps” on their own, earn the trust of customers. Not the last role in this is played by the personal qualities of the leader. The future construction tycoon needs to have a punchy character, iron endurance and be stress-resistant.

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