Open on the construction market. How to make money selling third-party construction products

Opening your own store building materials may seem easy and not demanding big investments business. But is it really so?

In Yekaterinburg on this moment there are more than 100 building materials stores. Among them there are both small highly specialized shops and large hypermarkets, occupying thousands of square meters and having a huge range of products. So how do you stand out in this market?

This business plan is designed to open a small building materials store in the center of the newly built residential complex "Kamenny Ruchey". The store development strategy allows you to save on attracting customers, meeting the most important requirements of the modern market environment: flexibility and mobility.

Of course, this business does not promise to bring you millions of profits, but it is quite possible to have a stable income of 100-150 thousand rubles. As the advantages of this business, it can be noted that the main investments fall on working capital. That is, if necessary, you can quickly release the invested funds.

The main thing is to clearly identify the target audience and try to satisfy its needs as much as possible when choosing an assortment of building materials.

Sum initial investment is 893,600 rubles.

Maximum revenue - RUB 1,168,333

Time to reach the breakeven point is 4 months.

FROM rock ROI is 13 months.

Maximum Profit- 147,800 rubles.

2. Description of the business, product or service

Each of us, sooner or later, has to deal with the need for repair. And this issue becomes especially relevant after the acquisition new apartment. However, when planning to start repairs, few homeowners understand how difficult the process is for them. In order for repairs to be completed faster, it is necessary to ensure an uninterrupted supply of materials. And since there is not always time and opportunity to go to large hypermarkets, a small building materials store located nearby will come in handy.

The main idea of ​​opening a building materials store "ByStroyka" is to open a small building materials store in an area that is being actively built up. The opening of the store is planned for the moment when the housing will be handed over, and the owners of the apartments will begin to repair, starting from the stage of rough finishing of the premises.

"ByStroyka" opens for the period of settling the owners of apartments in the house. As soon as the residential complex is occupied, the store moves to another quarter under construction. The term of operation of the store in one place is 3 years.

In order to realize this idea, it is necessary to minimize the financial and time costs for opening a new store. For example, repairs to a room are done with minimum investment in industrial design style. It does not require high quality Decoration Materials and qualified professionals. The main thing is to keep it clean and dry. And as trading equipment, collapsible metal racks are chosen, which are easy to transport and install.

Assortment of building materials store

The assortment of the building materials store will be focused on all stages interior decoration premises. Thus, the store satisfies the needs of both those who want to purchase all the materials needed for repairs in one place, and those who are simply not ready to travel far to buy the missing parts.

Most of the assortment will be displayed on the trading floor. Buyers will also be able to explore the catalogs of suppliers for which you can place an order. Among the suppliers there are both foreign and domestic manufacturers.

Approximate list of goods:

1. Building mixes: plaster, putty, leveling mixes;
2. tile adhesive;
3. Plasterboard sheets;
4. Self-leveling floors;
5. Paints;
6. PVC pipes;
7. metal-plastic pipes;
8. Polypropylene wires;
9. Construction tools;
10. Electrical goods;
11. Wallpaper;
12. Ceramic tiles, etc.

Due to the limited size and small stocks, the ByStroyka building materials store is able to quickly adapt to changes in customer demand.

3. Description of the market

The difficulty of opening a building materials store is that there are many construction hypermarkets and retail companies on the market that provide a huge range of products. Large networks cover all stages of construction and repair - from the beginning of development to fine finish premises. In addition, it is impossible to compete with such companies on price due to the huge difference in the scale of activities.

Nevertheless, it is possible to occupy your niche in this business if you choose the right location, think carefully about the assortment of the store, and also carefully organize the process of delivering materials to the end consumer.

A hardware store is best opened among new buildings and near transport interchanges. The location of the ByStroyka store is Yekaterinburg, residential complex "Stone Ruchey". Completion date of the residential complex - IV quarter of 2015. Address - st. Shcherbakov. The residential complex consists of 4 houses of 26 floors. The total number of apartments is 904. The first three floors will be used as retail space.

The target audience of the ByStroyka store is the owners of apartments in the residential complex Kamenny Ruchey.

The main goal of opening the store is to facilitate the process of carrying out repairs, as well as to ensure an uninterrupted supply of materials for target customers.

The main advantage of the store is that it opens on the first floor or basement of new buildings. In other words, he is nearest hardware store for the designated target audience. That is, the store will not have competitors in terms of location.

In addition, since the store is close, there is no need for customers to stock up on merchandise. It is possible to calculate required amount material for each stage of work and place an order in advance. This allows clients reduce shipping costs.

SWOT analysis

Strengths of the project	Vulnerabilities of the project
Location; Quality of service; Range; Ability to change the range of products, respond flexibly to demand; Close proximity to the end user; Sale of assortment in stock and on order.	Small warehouse; Lack of large wholesale discounts from suppliers due to small volumes of production.
Opportunities and prospects	Threats of the external environment
The settlement of the area will provide an increase in the level of demand; After full settlement, the store moves to another area under construction.	Increase in prices for raw materials and supplies; Failures in the supply of materials.

Due to modern market real estate is unstable, the building materials store must be flexible in every sense. The ByStroyka store meets the requirements of mobility: we easily adapt to changes in demand from the buyer, and change location, focusing on the target audience.

4. Sales and Marketing

The main principles of the company's work are flexibility and mobility.

Flexibility allows you to quickly adapt to changes in demand from the buyer, as well as capture an audience of various incomes.

Mobility allows you to be in close proximity to the target client.

This business strategy is uncompetitive, as there is no need to wait until the client finds our company. We ourselves find the client and provide him comfortable conditions cooperation.

It is important that the building materials store has a bright sign. The sign must be located on the facade of the building, and also be clearly visible from the side of the road when moving in any direction. The cost of the sign is 60,000 rubles.

In order to the target audience learned about the opening of the store, it is supposed to distribute leaflets inside the residential complex. The flyer provides a 10% discount on your first purchase.

After this, additional involvement is not required, since the client receives a sufficient number of benefits from cooperation: no need for delivery, convenient location, quality service, relatively low prices.

5. Production plan

6. Organizational structure

Minimum staff - 7 people:

1. Director;
2. Purchasing manager;
3. Accountant;
4. 2 sellers - cashiers;
5. 2 sales consultants.

The cashier and the sales assistant work in pairs and are simultaneously on the trading floor. They can replace each other in the workplace during periods of active sales.

Sales Consultant Responsibilities:

1. Provide quality assistance to customers in the selection of materials;
2. Generate orders for materials;
3. Receiving goods to the warehouse;
4. Arrange the goods on the shelves of the trading floor;
5. Monitor changes in demand, participate in the formation of the range of goods in stock (together with the purchasing manager).

Responsibilities of a sales clerk:

1. Release goods to customers, accept payment, issue checks;
2. Work with a cash register and the 1C program;
3. Arranging returns and exchanges;
4. Monitor the compliance of the availability of goods in the warehouse and in the program;
5. If necessary, replace or partially assume the duties of a sales assistant.

The volume of sales directly depends on the quality of work of the employees of the trading floor. After all, it is they who establish contact with the end consumer. Therefore, sellers should be well versed in the product range, have an idea about technical specifications materials, be able to sell related products. They should be friendly and sociable, stress-resistant and resourceful, they need the ability to quickly resolve conflict situations.

The work schedule of sellers is 2 working days / 2 days off. Opening hours - from 9.00 to 22.00. Salary - 20,000 rubles + bonus (1% of revenue)

Also, once a month, an inventory of the warehouse is carried out, in which all employees of the trading floor participate. Inventory is carried out during non-working hours and is paid separately - 250 rubles per hour.

Purchasing Manager Responsibilities:

1. Search for suppliers, conclusion of contracts;
2. Servicing large customers: from ordering to delivery;
3. Formation of the assortment of goods (together with the sales assistant);
4. Drawing up a logistics chain and searching for a transport company;
5. Study competitive market, search for opportunities to expand the range;
6. Formation of a pricing strategy (together with the director).

The Purchasing Manager must be an enterprising employee who explores the market daily and looks for opportunities to reduce the purchase cost of materials. He must quickly find opportunities for profitable cooperation with wholesalers and distributors, and maintain further relationships.

The work schedule of the purchasing manager is 5 working days / 2 days off. Opening hours: from 9.00 - 19.00. Salary - 25,000 rubles + bonus (1.5% of revenue).

Responsibilities of an accountant:

1. Organization accounting companies;
2. Timely reporting;
3. Management of cashiers;
4. Inventory control;
5. Execution of director's orders.

The accountant must be an attentive and demanding person who structures and maintains the order of the entire document flow of the company. He must also regularly monitor changes in legislation and find ways to reduce costs in the field of mandatory payments.

The work schedule of an accountant is 5 working days / 2 days off. Opening hours: 9.00 - 18.00. Salary - 25,000 rubles.

Director's responsibilities:

1. Manage store employees
2. Develop a company development strategy;
3. Explore the real estate market, as well as look for opportunities to expand the company;
4. prescribe job descriptions systematize the work of all employees;
5. Replace employees if necessary;
6. Analysis of the company's activities, development of measures to improve the quality of trade.

In our store, the store manager is the owner. He controls the entire process of the store from the conclusion of an agreement with suppliers to the delivery of goods to the end consumer. But his duties include not only ensuring the smooth operation of the store, but also looking for further ways of development. First, he needs to carefully track changes in demand, depending on what stage of repair the bulk of buyers are in. Secondly, he needs to look for opportunities to move the store to another quarter under construction after the residential complex on which the store is currently located is fully occupied. That is, the store must have time to move before the moment when revenue falls below costs.

Since own business can be compared to a child, the owner's work schedule is not limited. The main task is to always be aware of how internal changes business and external market changes. The owner's salary depends on the profits of the store, as well as on the profit distribution decision.

The total payroll per month (excluding bonuses) - 130,000 rubles.

7. Financial plan

Investment costs

Income and expenses

The income of a hardware store is calculated based on the size of the potential market.

The volume of the potential market is equal to the number of apartments in the residential complex. 20% of apartment owners are purchased exclusively in building hypermarkets, respectively, only 80% of potential buyers will visit our store. Of these, 50% are active customers who regularly order and repurchase necessary materials. The frequency of purchases varies from 4 to 8 times a month. Another 30% make purchases 2 to 4 times a month. The remaining 20% ​​of customers visit the store only when necessary, their visit frequency is 1-2 times a month.

Also, do not forget that the average apartment renovation lasts from 6 months to 1 year. That is, during this particular period, an individual client makes active purchases.

Average check in a hardware store 5 thousand rubles.

Based on this, we calculate the estimated revenue.

Market size and revenue potential
Total number of potential buyers
The size of the target market of regular customers, of which:
make purchases 4-8 times a month
make purchases 2-4 times a month
make purchases 1-2 times a month
Average check, rub.
Average revenue per month, rub.	1 168 333
Revenue per month for the initial period (first 6 months), rub.	584 166,5

Full settlement in new buildings occurs within 3 years from the commissioning of houses. But the change in customer activity has the following trend: in the first six months, revenue grows smoothly to 500,000 rubles, as apartment owners are just starting to repair work. After about 8 months - a year, the store reaches its maximum revenue. During this period, there is an active settlement of the residential complex. Almost every apartment is being renovated at different stages of finishing. This level is maintained for a year and a half, after which the settlement comes to an end, and revenue drops sharply.

The markup on building materials ranges from 40-70%. Let's take an average markup of 50%. Consequently, the average revenue minus the cost of materials will be 194,722 rubles. And the maximum revenue minus the cost of materials will be 389,450 rubles.

Consider the structure of fixed costs:

Construction store cost structure
Premises for rent
Monthly salary for employees
Taxes + social contributions
Gazelle rental for a month
Communication services
Communal payments

The demand for building materials is stable and no changes are expected in this segment. At competent organization trade, right choice suppliers, location, selection of assortment, the store will bring good profit.

The trade in building materials is booming. The constant demand for building materials makes the business of selling them promising, despite the growth in supply (see "").

Trade in building materials is carried out on different levels: they are sold by large specialized construction supermarkets, medium-sized stores, stalls in bazaars and other crowded places. Conventionally, outlets with such specialization can be divided into four groups:

• Small shops or pavilions up to 100 sq. m, assortment - 10-20 positions.
• Shops in 150-200 sq. m area, with partial renovation. The range of such stores includes 40-70 items, they can offer 1,000-2,000 varieties of goods.
• Large stores (500-1,000 sq. m.) with good design and a warehouse for goods (200-2,000 sq. m.). The assortment of such stores includes 70-100 commodity items and 10,000-15,000 articles
• Warehouse stores with total area 2 500 sq. m. From 15 to 30 product groups and 200-1,000 articles in stock. Sometimes such stores have a "showroom" where samples of the offered goods are demonstrated.

According to the scale of trade, profits can range from hundreds to tens of thousands of dollars per month. Sellers note the high profitability of this business and the ability to get a very good profit if the business is properly set up.

Economic feasibility of business

The profit of a building materials store depends on the turnover, and the businessman will have to decide the main question: what kind of store he would like to see and what he can count on in reality.

The starting capital for a building materials store is about $10-15 thousand for every 100 sq. m. m area. According to the conclusions of market experts and shop owners, the operation of small shops is not economically feasible.

For example, the monthly turnover of a 100-meter store is $6,000-7,000 with an average markup of 25%. After settling with suppliers, the entrepreneur has $1,500-2,000, of which you still need to pay taxes, pay salaries, and so on. Net profit, therefore, simply does not remain.

Costs of a 200 sq. m subject to advance payment for the goods will require $ 50-60 thousand. The monthly turnover of such a store will be 25-30 thousand dollars, and the net profit will be $ 1,500-2,000. A store with an area of ​​​​1000 square meters. m will provide 300 thousand dollars of turnover. Monthly turnover at the correct advertising promotion will be about 100 thousand dollars, net profit - at least $ 5,000.

Permits to open

The first step in the organization of the store will be the state registration of the chosen economic and legal form of the enterprise. In most cases, one of two options is chosen - LLC or IP. IP is more suitable for a small store with a single owner. For a larger business with several founders, it is more correct to register an LLC.

You can choose a taxation system depending on local legislation specific to a particular region. The most convenient will be UTII (single tax on imputed income), which is typical for retailers in most Russian regions.

In the absence of UTII, the USN (simplified taxation system) is most acceptable. Goskomstat must provide a notification on the assignment of the OKVED code to your enterprise.

To open a store, you need permissions:

• local city administration.
• Chamber of Commerce.
• Sanitary epidemiological stations.
• Fire inspection.
• State traffic inspectorate (for parking approval).

Store location selection

The criteria for choosing a place for a store are standard with some specifics:

• Proximity of highways and human flows.
• New building areas.
• Large construction market.
• Proximity to related stores, but not duplicates.
• Urban industrial zone with minimal rental prices.
• Non-residential fund (otherwise firefighters will not allow rent).
• Mandatory free parking in front of the store.
• Convenient automobile (for a large store - railway) entrances.
• Conformity SES requirements and fire protection.

Of course, it is preferable to have your own room. But, in the absence of such, rented is also suitable. When negotiating the terms of the lease, ask if it is possible to buy the premises over time. With things going well, this is very convenient way buy retail space.

Store equipment

Trade equipment for a hardware store includes the following items:

• One-sided racks with fastening to walls.
• Bilateral racks for placement in a trading floor.
• Glass display cabinets for small items.
• Show-windows counters for certain departments.
• Trading nets for certain types goods.
• Fasteners for placing goods on the wall.
• Packing table.
• Cash register (possibly several.
• Carts and baskets for customers.

Product range

The assortment of the store should be formed taking into account:

• Shop floor space.
• Availability of certain product groups in competitors' stores.
• The needs of the local market demand.

In any case, the assortment should be as diverse as possible. The modern buyer has the opportunity to choose a store, so it is impossible to lag behind competitors in any case. An additional opportunity to increase sales turnover in the event of a shortage of space may be trade in catalogs on order.

Typical product groups for a hardware store

Lacquers and paints. The group will include paints for all types of work, impregnations, primers, varnishes, coatings for various materials.

Wallpaper of the widest range: paper, fabric, silk-screen printing, for painting, with the possibility of coloring in the future, color, plain. The group will also include the entire range of wallpaper glue. Dry building mixes, sand and cement.

Tiles tile, imported and domestic, floor, wall, various sizes and textures. Tile adhesive, joint grout, everything for cutting, leveling and laying tiles.

Plumbing: showers, baths, sinks, toilets. Various plumbing accessories: faucets, corrugations, pipes, faucets, shower racks, etc. Shelves, mirrors, bathroom furniture, hangers, soap dishes and more are also required.

Floor coverings: board, parquet, carpet, laminate, linoleum, cork and bamboo flooring. Roofing materials: metal tiles, slate, etc. Doors: entrance, interior, plastic, glass, wooden, MDF. Elite and inexpensive.

Electrical equipment: chandeliers, lamps, lamps, LEDs, wires, switches, extension cords, etc. Construction tools will include rollers, brushes, spatulas, etc. This group will also include power tools: drills, rotary hammers, grinders, grinders, jigsaws, etc. If there is free space, you can offer gardening equipment and country furniture

Supplier selection

You should not be limited to suppliers located in your city - deliveries from neighboring cities often turn out to be more profitable, and the supplier often takes on transportation costs for large volumes of deliveries.

Use the internet to select providers. The most convenient suppliers are those who give goods (or part of it) for sale with subsequent settlement or some delay in settlement.

Store staff

Store employees should be well versed in the assortment and be ready to advise the client on any issue. Each department should have at least one consultant who is well versed in the product group of the department.

The manager can be an experienced specialist who knows this area well. The assortment, relationships with suppliers, and personnel management of the store depend on the manager. In addition to sales assistants, cashiers, warehouse managers, cleaners, and loaders will be needed.

The number of employees is determined by the size of the store. It is better to build remuneration on the principles of incentives: salary and bonus, depending on the quantity sold and the quality of work.

Economics of a building materials store

The amount of initial investment in the business depends on the scale of the store. According to the reviews of entrepreneurs with experience in organizing stores of this profile, a retail space of 100 sq. m accounts for about 300-400 thousand rubles of investments.

As noted earlier, opening a small store makes sense only if possible. trade margin significantly higher than 30% and the possibility of supplying goods for sale. In this case, the size of the rent for the premises is also important: it should be minimal for sufficient profitability.

Here are some economic data on the organization and operation of a store with an area of ​​​​about 200 square meters. m.

• Total opening costs from 1,500 thousand rubles.
• Of them working capital 700 thousand rubles.
• The monthly turnover of the store is 900 thousand rubles.
• Net profit 60 thousand rubles.
• Payback period 25 months.

Building Materials Store Promotion

This type of business is highly competitive, so the promotion of activities must be carefully thought out.

By the time the store opens, an advertising campaign should be carried out in local media. Advertising posters, streamers on city streets should not only report the date of the store's opening, but also carry information about its benefits, discounts, assortment features, etc.

The store must have a website on the Internet. Do not skimp on a bright, informative site that reflects all aspects of the store. Regular website updates are a must.

Cooperation with repair and construction organizations and individual teams is very effective. It makes sense to develop a special system of discounts for them to stimulate the attraction of new customers.

Today's our article is about how to open a building materials store from scratch. You will learn how profitable this business area is and how to achieve rapid success in entrepreneurship.

Every year the number of new buildings is growing rapidly. Behind a short time there are many new arrays and residential areas. For construction, of course, you will need a wide variety of materials, so we can conclude that the business of selling building materials is a profitable and promising business.

Advantages and disadvantages of the construction business

• Great demand for goods. Building materials enjoy in great demand in any region of the country. Their popularity is due to the fact that a person builds or repairs something throughout his life. For this, he needs materials, so the demand for this product not only does not fall, but also grows every year. Therefore, if you want to invest money profitably, then the construction business will provide you stable income and high profits.
• Product range. If you believe the statistics, then opening a small hardware store is a hopeless undertaking, doomed to failure. The thing is that the competition in the construction business is quite serious. You have to fight for customers with large construction hypermarkets that offer a wide range of goods and favorable prices. Therefore, in order to interest visitors, it is required to provide big variety goods or determine the format of the store, for example, to sell a certain product in a large assortment.
• Additional services. Do not forget that you can make a profit not only from the sale of goods, but also by providing additional services to customers. For example, not all buyers have the opportunity to independently deliver their purchases to their destination, and building materials are a fairly large product. Therefore, there is a need to organize a delivery service. You can earn good money by providing this service.

Building materials store: business plan

The chosen business idea needs competent implementation. A well-written business plan will help you with this.

The business plan should outline the profitability of the idea, the payback period and the expected profit from the business. As already indicated above, the cost of opening a hardware store depends on the region and sales volumes. It is difficult to determine the exact amount, but it is worth noting that you are unlikely to be able to open a hardware store from scratch. The only option is to find an investor who will be ready to finance your project. But finding a rich person who believes in the success of your idea is quite difficult, so you can count on this option only if you are a specialist in this field of knowledge.

Registration of a business selling building materials

If needed start-up capital you have to open a business, then you can safely proceed to register your activities.

First of all, it is worth deciding on the substantive form of activity. You can choose one of two options: register as individual entrepreneur or found entity– Society with limited liability. When choosing a form of activity, consider the amount of investment. If you plan to open a small hardware store, you can safely register as an individual entrepreneur. In case of organization big business, opening a hypermarket or a chain of construction stores, you will have to register a legal entity (LLC).

Having decided on the form of activity, you should choose the appropriate OKVED codes. The most convenient option is to pay a single tax on imputed income.

It is also required to obtain permits for activities from the SES, the fire department, the city administration, the Chamber of Commerce, and even a certificate from the traffic police (in the case of parking on the territory of the store).

Collection and processing of all required documents this is a rather labor intensive process. If you are poorly versed in legal niceties entrust this matter to an experienced lawyer.

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Location and rent

From the correct choice of the location of the store will directly depend on its profit. Therefore, it is very important to choose a profitable place in the city. Choose crowded areas with high traffic. It is desirable that there are no competitors nearby.

Sufficiently profitable places to open a hardware store are the areas of new buildings, the construction market, and the industrial zone of the city.

There are no special conditions for the premises of the store. The main thing is that it is in a non-residential fund. Near the store it is also desirable to equip parking and convenient access roads for loading and unloading goods.

Depending on the volume of sales, choose the right area for your store. As discussed above, small shops are unprofitable, so the area of ​​​​the premises should be at least 200 square meters. m. As for the repair, the expensive, designer interior in this case will not affect the number of sales. Therefore, I recommend that you do not bother with expensive repairs. It is enough to meet the minimum requirement: the room must be clean, dry, tidy, with good ventilation. In addition, the fire department sanitary service make their own demands on the premises, so you will have to comply with all standards (ventilation, storage conditions for goods, etc.).

Store Format

Before you start implementing this business idea, you should decide on the format of the store, choosing the appropriate direction. Building materials are sold in different ways. They are sold in small retail outlets, in stalls at construction markets or bases, in supermarkets or in narrow-profile, specialized points of sale.

1. Small hardware store. The total area of ​​this outlet is from 20-50 sq. m. Naturally, in such a room it is impossible to place a large assortment of goods, so it is better to focus on one thing. For example, you can trade paint or wallpaper, drywall or flooring.
2. Large stores with a total area of ​​about 150-200 sq. m. In such a room it is already possible to place a small assortment of goods. You can trade several types of building materials at the same time. It can be the same paint, wallpaper, glue, parquet, tiles, pipes and much more. It all depends on competition and demand for the product. You must analyze these nuances before deciding on the assortment of your hardware store.
3. Building supermarkets. The area of ​​these outlets is from 1000 sq. m. In such stores, customers are given the opportunity to choose everything they need for construction and repair in one place. A large assortment, favorable prices and promotions attract a large number of people, so this business format is considered the most successful. The only negative is the large financial investment. It takes a lot of money to open a construction supermarket, therefore, as a rule, there are several owners of such points at once.
4. Store-warehouse. This business format consists in the fact that two separate premises are rented. The first is a warehouse where the main part of the goods is stored. And the second department is a trading floor for buyers, where the entire range of products is exhibited in small quantities. This business format is quite profitable because you do not have to equip a large trading floor, hire a lot of staff. 2-3 sales assistants, several loaders and security guards will be quite enough.

Building materials store equipment

Special expensive equipment for the store is not needed. Therefore, this item will not be financially too costly for you.

Necessary equipment for a hardware store

• Showcases and racks for displaying goods;
• Cabinets with glass doors;
• Trading nets for hanging goods on the walls;
• Packing table;
• Equipped place for cashier and sales assistant (table, chairs, cash register);
• Shopping carts and baskets.

Hardware store assortment

As mentioned above, the assortment depends on the area of ​​​​the store. Therefore, first of all, decide on the format of your outlet and after that, proceed to the purchase of goods for sale.

Standard product groups for a hardware store:

• Wallpaper and glue. If you sell this product, then the assortment should be large enough, as they say, for every taste. Today, the variety of wallpapers is pleasantly pleasing, you can choose from paper, vinyl, washing and original fabric wallpapers.
• Dry building mixtures(sand, cement, gypsum);
• Paint and varnish products (for external and internal works);
• Incomplete coatings (tiles, laminate, tiles, linoleum, carpet, parquet);
• Plumbing (sinks, toilets, showers, hydroboxes, faucets, faucets, bathroom furniture and much more);
• Doors (interior, entrance, from materials - wooden, glass, or an economical option from fiberboard);
• Electrical equipment (lights, lamps, chandeliers, lights, wires, LEDs);
• Building tools.

In general, a wide range of goods can be placed on a large area. If the territory of the store is small, give preference to the sale of a certain group of goods.

Suppliers

For any entrepreneur, finding suppliers is a very responsible task. After all, the wholesale price of the goods, its quality and profit from the business depend on it.

You can find good suppliers in your city or via the Internet. Most profitable option- this is cooperation with manufacturers of building materials and the purchase of goods directly.

hired personnel

The number of sales, and, accordingly, profit will depend on the work of store employees. Therefore, finding experienced and responsible employees is a very important matter.

The sales assistant must have all the information about the product, be able to communicate with customers, skillfully and unobtrusively offer their assistance in choosing a product. It is desirable that each department has its own sales consultant, competent in this field of knowledge.

Employee salaries should be incentive, not fixed. Thus, you will protect yourself from lazy people who go to work just like that. An employee whose salary depends on sales volumes will work many times more.

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How much does it cost to open a hardware store?

As the practice of experienced entrepreneurs shows, opening a small construction stall with an area of ​​​​up to 50 square meters will cost you 400-500 thousand rubles. A small part of this amount will be spent on renting the premises, and the main part on the purchase of goods. On average, the markup on building materials is 20-30%, which is not so much. In addition, it is also required to pay salaries to employees, purchase a new batch of goods, and pay taxes. As a result, the net profit at the first stages is minimal. Therefore, opening a small hardware store is profitable only if the goods are purchased at low prices and the possibility of cheating more than 30%. Otherwise, it makes no sense to trade building materials.

To open a construction supermarket, you need a fairly large amount of money from 3 million rubles or more. But, despite the rather solid investments, the payback of the outlet is pretty fast. Therefore, if you have money, then investing it in the construction business is quite profitable.

Advertising campaign

Opening a hardware store is not the most important thing; it is important to attract buyers to the outlet. How to do it?

Attracting customers is important nuance, without which you will not see profit. Therefore, do not skimp on advertising, hire competent specialists in this field and the result will not be long in coming.

• Advertising around the city. Posters, banners, announcements, leaflets, all this attracts people's attention. Therefore, use all kinds of promotion methods.
• Internet advertising. Create a website for your hardware store, where all information about the assortment, contact numbers and address will be available, as well as the possibility of buying goods via the Internet.

Thinking about the topic of how to open a hardware store, and what is needed for this? Such a business can be made profitable if all the details are thought through.

♦ Capital investments – 2,500,000 rubles
♦ Payback – 10−18 months

The proverb "My home is my castle does not lose its relevance."

But any fortress needs to be repaired, strengthened even more. And for this you need building materials.

According to statistics, Russians repair their monastery every 5-7 years.

Of course, these are average indicators, because someone re-pastes the wallpaper every three years and repaints the floors, while someone lives quietly for 20 years and does not suffer from a lack of repairs.

And yet there are a lot of people who need building materials in our country, which should encourage businessmen to ask.

This startup cannot be called cheap: a decent amount is needed for rent, equipment and the first purchase, and the competition in the designated sector is quite high.

But a hardware store can easily be made profitable if you think through all the details.

What kind of hardware store can be opened?

If you decide to do business on building materials, then you need to decide on the concept of the future store.

Depending on the range, they are divided into:

1. Highly specialized.
   For example, you only sell flooring, or you decide that paint is the best business to do.
   Since you have a narrow profile, the range of products in one category should be amazing.
   Highly specialized hardware stores can be opened by businessmen who do not have a lot of money for rent and equipment, because such a market does not need large areas.
2. Wide profile.
   That is, in your store you can buy any building materials, from small carnations to natural parquet board.
   To open such a business, you need to have millions of start-up capital.

Depending on the size, construction stores can be divided into four conditional groups:

1. Small trade pavilions (up to 100 squares), which do not require special equipment. The assortment in such stores has 10-20 positions.
2. Standard hardware stores (100-200 squares) with a wider product range(30-50 positions) and a nice renovation, because this is one of the ways to attract serious customers.
3. Large hardware stores (200-500 squares) with an assortment range of 50-100 items.
4. Building supermarkets. These are real giants that are located on an area of ​​​​at least 500 squares, with huge warehouses and other service areas.
   Here you can buy everything, including construction equipment, because the range here starts from 100 items.

Difficulties that may be faced by someone who decides to open a hardware store

The construction business is quite complicated, because you need to short terms learn to navigate among a large assortment of goods, find the best suppliers, which would offer materials and equipment with an optimal price-quality ratio, supervise the work of a considerable staff, etc.

And even this is not all the difficulties that someone who decides to open a hardware store may face.

The pitfalls of the construction business look like this:

1. High level of competition.
   You will have to compete not only with small shops that sell a certain range of goods, but also with construction bases and hypermarkets where you can buy anything you want.
   Think carefully about competitive advantages to stand out from other stores.
   You should also take care of the advertising company, using all resources (media, Internet, presentations, outdoor advertising) to inform as many people as possible about the opening of your construction market.
2. Price policy.
   It seems to not very experienced entrepreneurs that if you raise prices, you can quickly recoup capital investments.
   This is fundamentally the wrong approach, because customers will quickly go to your competitors, who are cheaper.
   The second mistake is to set too low prices, trying to make money on large turnovers of materials.
   This approach is another fast track to ruin.
   The best option is to analyze the pricing policy of competitors and reduce your prices by 1-2%.
3. Range.
   One of the main problems of any business is to form the right assortment of goods, taking into account the tastes of its potential buyer.
   Even if you have a narrow-profile market, for example, you sell flooring, you need to choose correct views of this coating, the highest quality brands, the most Beautiful colors, to avoid selling low-quality goods.
   At the same time, you need to satisfy the needs of customers of different incomes: both rich and poor.

How to open a hardware store: working with suppliers

Interesting fact about construction:
In the 522 microdistrict of Kharkov, according to the plan, they were supposed to build a block residential buildings so that from the air they form the letters of the USSR. However, after building three letters With and the vertical bar of the letter P, changes were made to the plan. As a result, these houses can now be seen as the number 666.

There are plenty of manufacturers of building materials in the domestic and foreign markets today.

You should choose suppliers based on the concept of your store.

For example, if you want to sell only high-quality and expensive materials that wealthy buyers can afford, then take Italian, German, French, Finnish and other European building materials for sale.

If your target audience is a less well-off contingent, then you can work with Chinese and domestic manufacturers.

The main problem for those who want to open a hardware store is the ability to find suppliers from whom goods can be taken for sale, paying after they are sold, rather than purchasing materials initially.

Suppliers, of course, are not very happy with this, so many of them will offer you such a compromise: by buying the product right away, you can earn much more on it by setting a margin of 50-70%, while by taking the product for sale, you can earn only 30% more than the purchase cost of materials.

Decide for yourself which option suits you.

Experienced owners of building materials markets recommend using a mixed method of working with suppliers: buy some immediately, take some for sale.

How to open a hardware store: calendar plan

When launching a startup, it is very important not to delay the implementation of the stages.

If you were able to open a hardware store two years after your idea arose, then the numbers indicated in the business plan lose their relevance.

If you have enough money to implement the project and are ready to control each of the stages, then you can open a hardware store in six months.

Stage	Jan	Feb	Mar	Apr	May	Jun
Registration and more
Rent and repair
Shop equipment
Personnel search
Formation of the assortment
Advertising
Opening

What does it take to open a hardware store?

If you decide to do this type of business, then you should start with.

The more detailed you describe all the stages of launching a startup (registration, equipment of the premises, staff, assortment, suppliers, etc.), the more specific your financial calculations, the easier it will be for you to open a building materials store from scratch.

registration

Regardless of the size of the market, you can register both as an individual entrepreneur and as an LLC.

But with the method of taxation is more difficult.

Since it is not easy to open a hardware store on 50 squares (if we are not talking about narrow-profile trade pavilions), then the most suitable form of taxation for you is the simplified tax system.

OKVED code for shops making retail paintwork, hardware and other building materials - 52.46.

You also need to be registered with the Pension Fund and the Health Insurance Fund.

In addition to registration procedures, you will need the conclusion of the Fire Service and Rospotrebnadzor that the premises of your store meet all their requirements.

Location

Choosing a location for a hardware store is a rather difficult task.

The city center, although attractive in terms of high traffic, is not suitable for you because:

• rent prices are too high here;
• it is difficult to find a large enough room (at least 100 square meters) with a convenient entrance (to unload goods without problems) and a large parking lot;
• Too few available spaces to rent.

The outskirts also have their advantages, such as low rents, but not all customers will want to go so far to buy building materials and equipment.

Only those who need a lot of building materials will buy from you, and even then at low prices.

The ideal place to open a hardware store is sleeping areas to be closer to your potential customers.

The main thing is that there are no other hardware stores, markets and hypermarkets nearby.

room

It has already been said that a building materials store needs a fairly large room, at least 100 square meters.

Smaller areas are suitable only for highly specialized markets selling, for example, building tools, or paints, or wallpaper, etc.

If you decide to open a small supermarket, then a room of 100-150 squares - best option in order to place a trading floor, a warehouse, an office and a bathroom in it.

Serious finishing work in the store is not necessary.

Your customers will not be too interested in the color of the walls or the quality of the flooring.

The exception is a hardware store focused on wealthy customers, for example, selling French wallpaper or Italian plumbing.

But what you need to take care of without fail is the ventilation and air conditioning system.

You will have to invest from 350,000 rubles in the repair and equipment of a building materials store.

Equipment

Despite the specificity of the goods sold, the hardware store does not require the purchase of some kind of super-expensive and rare equipment.

It is enough to purchase standard racks, shelves, podiums, stands in order to present your product to the buyer as profitably as possible.

Focus on the specifics of the product, for example, bags of cement can be placed directly on the floor, paving slabs- on the podium, building a beautiful pyramid out of it, but for the sale of wallpaper you need a separate rack.

All hardware stores need this shop equipment(calculations are very conditional, because the number of racks, showcases and other things depends on the size of your market):

Item of expenses	Amount (in rubles)
Total:	250 000 rub.
Metal wall racks	35 000
Double-sided shelving	35 000
Closed glass showcases	30 000
Showcase counter	20 000
catwalks	10 000
Cash register	10 000
Computer with printer	25 000
Other	85 000

Staff

In order for the hardware store to function normally, you will need a manager / administrator, two salespeople, a loader, a cleaner, an accountant.

For business, it is better if the hardware store is open seven days a week, so it is best to hire 4 salespeople (two per shift).

A cleaning lady can come every day (with the exception of Sun) for several hours - it's still difficult to achieve perfect cleanliness in a hardware store.

The manager or administrator can work according to a standard schedule, for example from Mon. - by Fri. from 9.00 to 18.00.

In order not to hire a separate accountant, you can conclude an agreement with an outsourcing company.

Hire men as salespeople because buyers believe that men are better at building materials than women.

	Qty	Salary (in rubles)	Total (in rubles)
Total:			RUB 133,000
Manager	1	25 000	25 000
Salesman	4	17 000	68 000
Loader	2	10 000	20 000
Cleaning woman	1	8 000	8 000
Accountant	1	12 000	12 000

How much does it cost to open a hardware store?

Opening and maintaining hardware stores requires a large capital investment, so this business is not for everyone.

Launching a startup requires at least one and a half million rubles.

Item of expenses	Amount (in rubles)
Total:	RUB 1,600,000
registration	20 000
Refurbishment in the store and equipment of premises	350 000
Shop equipment	250 000
Purchase of goods (we buy some of the goods immediately, we take some for sale)	800 000
Advertising	50 000
Additional expenses	130 000

The smart move would be to form financial plan including rent, staff salaries, taxes and other expenses for the first three months, until you have enough customers to cover the required monthly expenses.

You need at least 300,000 rubles a month to maintain a hardware store.

That is, intending to open a hardware store, you should have a capital of 2.5 million rubles.

And this is assuming that you are targeting a relatively small building materials store: 100-150 squares.

If your goal is a hypermarket where you can buy any goods for repair and construction works, then the mentioned amount increases several times and amounts to tens of millions of rubles.

For those who are seriously thinking about launching this startup,

The following video will also be helpful:

Possible profit from a hardware store?

Experts estimate the profitability of this business at 17%, which is a very good indicator.

The average markup on a product is 50%, which will allow you to earn at least twice the amount spent on the purchase.

The disadvantages of this business include its seasonality: sales peaks fall in the second half of March - the first half of May and - the first two months of autumn.

In summer, sales figures fall by 25-30%, and in winter - by 50%.

This means that in the most profitable months, you need to make a cash reserve in order to survive the unfavorable period.

Popular construction stores small size(about 100 squares) with a wide client base rent a cashier in the evening at 20,000-40,000 rubles.

With such indicators, the amount of monthly revenue will be 600 thousand - 1 million 200 thousand rubles.

Net profit after paying salaries, rent, taxes, purchases and other expenses will remain with you from 200 thousand rubles. - up to 800 thousand rubles.

It is quite possible to make a self-sustaining building materials store in 10-18 months of work.

If you do not fully understand even after studying the theoretical base, how to open a hardware store and what to do so that it brings good profit, then perhaps you should look at another startup or attract a partner who is well versed in the construction business.

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Studies of the construction business market have shown that even despite some recession in the economy, the construction market is growing every year by 15-20%. This means that building materials are in growing demand.

Drawing up a business plan

Before starting any business, you need to draw up a competent business plan in order to understand the size of future investments. So, we will draw up a business plan for a hardware store.

Upcoming opening costs:

• equipment from 80 thousand rubles;
• paperwork from 10 thousand rubles;
• payment of rent for the first and last month from 60 thousand rubles;
• purchase of goods from 600 thousand rubles.

So, it is clear that the initial costs will be from 750 thousand rubles. In addition, there are monthly expenses:

• salary of employees from 50 thousand rubles per month;
• rent of premises for a store from 30 thousand rubles per month;
• taxes from 10 thousand rubles per month (depending on the form of ownership);
• advertising from 20 thousand rubles a month.

Monthly expenses will be at least 110 thousand rubles.

When setting a markup on a product, you should take into account the prices of competitors and make sure that your prices are beneficial to buyers. As a rule, the margin is about 45-65%.

Given the margin, the profit should be at least 450 thousand rubles per month. But keep in mind that in the first months the flow of customers will be small - they don’t know you yet. But with good advertising and a favorable pricing policy, the flow of customers will grow steadily. The payback of the store should be expected no earlier than after a year of successful work.

Premises selection

The right place for the location of the store is at least half the success.

Therefore, in order to open a building materials store from scratch, you need to know the main criteria that you should focus on when choosing the location of the future store.

An excellent choice would be the area of ​​new buildings. It is worth paying attention to the lack of competitors nearby, but at the same time, a location near the construction market will be a good place. The presence of parking in the immediate vicinity of the store will significantly increase your popularity with customers, because building materials often have significant weight. Therefore, not only parking is needed, but also good access roads for the passage of large vehicles. good place will become a place in the immediate suburbs, next to large shopping centers.

Read also: Selling clothes online: where to start, how to find a supplier

There are no specific requirements for the premises for a hardware store. The only condition is the removal of the premises from the housing stock. It is desirable that the area of ​​\u200b\u200bthe room be at least 150 square meters, because a smaller store is likely to become unprofitable.

Special investments in the repair of premises for the sale of building materials will not require. It is enough that the room meets the basic sanitary requirements was dry and clean.

Required Documentation

For the legality of any business, it is necessary to complete all permits. The most important issue is the issue of registration of ownership.

You can register an individual entrepreneurship (IP) or a legal entity - a limited liability company (LLC).

The choice will depend, first of all, on the scope of the future business. If you are planning to open one small store, then an individual entrepreneur will be enough, and if you are planning to open a construction hypermarket or even a chain of stores, then it is better to choose an LLC.

Having chosen the form of ownership, you need to select the code of the all-Russian classification of species economic activity(OKVED). For a hardware store OKVED, you should choose from section 47.52 - retail sale of hardware, paints and varnishes and glass in specialized stores. There you can choose one or more codes that match the specifics of your store.

Selection of equipment and purchase of goods

What equipment to choose and what you need to open a hardware store? If the store format is small, then inexpensive showcases, racks and shelves will be enough.

You should buy goods for your store, focusing on the main groups of goods:

• wallpaper and glue;
• dry mixes;
• varnishes and paints;
• floor covering;
• plumbing;
• doors;
• construction tool;
• electrical equipment.

But if your store is small, it is better to choose one of the product groups and present it as widely as possible.

Actually, the choice of equipment and product range directly depends on the format of the future store.

Advertising

Before you open a hardware store from scratch, you need to think over an advertising campaign. It is worth allocating enough money so that potential customers know about the upcoming opening, so you need to start advertising your hardware store in advance, even before it opens.

You need to think over a loyalty program for regular customers in advance, order discount cards. You can time the opening of the store with a free distribution of loyalty cards, and later issue them after a purchase for a certain amount.