Open the quest in reality. Areas and location

Pokemon Go proved that the mechanics of video games take root perfectly in reality. Even earlier, the creators of quests (from the English quest - search) were convinced of this. Initially, this was the name of a genre of console games in which you had to get out of a virtual room by solving puzzles.

The Japanese Takao Kato guessed to transfer this simple plot to the tangible world. In 2007, he came up with the Real Escape Game, the participants of which had to look for clues and use their brains in every possible way in order to have time to get out of a locked room in 60 minutes (not everyone succeeded). Quests have become incredibly popular in Japan, China, Taiwan and Singapore. A few years later, Kato's buddy Kazuya Iwata launched the Real Escape Game franchise in the US.

In 2011 this the new kind entertainment conquered Europe. The pioneer was the Hungarian company Parapark, followed by several more companies. Thanks to them, Budapest became the European capital of quests - many people came there specifically for the sake of these games.

The Claustrophobia company became the pioneer of the Russian quest market. Entrepreneurs Bogdan Kravtsov, Sergey Kuznetsov and Timur Kadyrov opened the first Moscow site in 2013. At first, they had two quests - "Soviet apartment" and "Psychiatric hospital". They were followed by a similar project "Laboratory 33", and then the niche shot and began to grow by leaps and bounds.

At first, the creators of quests limited themselves to obvious scenarios like escaping from prison and robbing a bank. Then the growing competition forced them to experiment and join the arms race for the technical equipment of the rooms (sensors, controllers and other attributes).

What are the quests

By format, quests are divided into several types:

• "Leave the room" - a classic quest in which a team of up to five people must get out of the room in an hour;
• Performance - quests with the participation of actors who are approaching a theatrical production;
• Action quests - sport games with an emphasis not on puzzles, but on dexterity and reaction speed;
• City quests - games on outdoors- usually these are auto-, bicycle- or photo quests;
• Role quests - games in which each participant receives the role and goals of his character (usually held in a cafe);
• Corporate quests - games for employees, often held at the customer's site.

Most of all, the Russians fell in love with scary quests based on films and games (for example, Saw, Fallout). During the holidays, quests for children are very popular. There are smaller categories like 18+ and quests with virtual and augmented reality.

When the quests are on Russian market it really became a lot, special aggregators appeared. These sites collect reviews and make ratings. They help users to choose a suitable quest, and game organizers - to attract an additional audience. Although not everyone agrees with this. For example, Artem Egorov, PR director of Vzaperti quests, believes that aggregators do not play a significant role in attracting customers - their attendance is relatively low.

There is a section with quests on the Yandex.Afisha website. In May, the Afisha company bought 50% of the quest aggregator All Escape Games and launched a marketplace with the ability to book tickets. Recently, cultural event aggregator KudaGo launched a similar platform in partnership with World of Quests.

How the quest market works in Russia

For two and a half years, the newborn quest market has grown many times and evolved, experienced a sharp boom and a sharp decline, the death of hundreds of weak players and numerous takeovers - in a word, it has matured. According to various estimates, now in this area there are from 500 to 950 companies of various sizes - from large franchises to owners of one quest room. Quests are now present in all Russian cities with a population of more than 300 thousand people, Ivan Tkachev, head of the Live Quests of Moscow company, estimates.

The biggest players are Claustrophobia, Exit, Lost, Cityquest, Questroom, Trap, True exit, Leave the Room, Quest Quest, iLocked, Locked Up, Serious Games and others.

Even the onset of the crisis did not become a serious obstacle to the development of quests - as is always the case with entertainment, in difficult times people even more want to get a charge of vivid emotions and escape from the harsh reality. True, the market thinned out a lot - the strongest survived. “Quests open and close in Russia every day,” says Roman Kulikov, head of the Afisha-Quests department. - This can be judged by the number of ads for the sale of quests on Avito. We expect about 30% of companies to close this year.”

“The economic downturn has weeded out low-quality quests with an uninteresting storyline and left only high-quality ones on the market,” says Alena Sokova, head of the Promsvyazbank Venture Fund. “Moreover, new projects can successfully develop without franchises, because the novelty and fascination of the script turned out to be more important than brand popularity.”

Who goes on quests

The audience of quests is not limited to gamers. The bulk of the players are people with above-average incomes, aged 18 to 35. Now the number of those who have tried quests is growing thanks to children's quests and gift certificates, Artem Egorov, PR director of Vzaperti quests, notes.

“The audience is diverse,” says Igor Bobb, general director of World of Quests. - There are schoolchildren who persuade parents and teachers to accompany them to a horror story, and office workers who go to battle in shirts and suits. Grandmothers bring their grandchildren, young parents play with their children in slings.” According to him, even among millionaires only half of the target audience knows about this type of leisure, not to mention the provinces - the market still has room to grow.

Claustrophobia co-founder Bogdan Kravtsov believes that this moment Only a couple of million Russians have tried quests. In general, everyone who is able to walk to the cinema can play them.

How to build a business on quests

In two years, quests have become a popular type of franchise business. This development model was laid down by Claustrophobia, which is still the most famous escape room franchise network. Regional entrepreneurs fell in love with quests for the opportunity to quickly earn money without significant investments, but now the conditions have changed. At first, the main difficulty was that the townsfolk simply did not know about the quests. Then the low entry threshold led to oversaturation of the market, especially in millionaires.

Therefore, market participants have to dump and go out of their way to outperform competitors in terms of game quality and marketing effectiveness. This requires large budgets and a wide range of quests, says Bogdan Kravtsov, co-founder of Claustrophobia. And companies with one or two games will be able to work only in cities where there are no quests at all.

Experts from the Promsvyazbank Venture Fund (specializing in investments in the real sector) advise launching new quests in large regional centers where there are many potential customers (solvent young people and the business segment). Also promising are cities with a growing economy, where residents have satisfied basic needs and are interested in unusual entertainment. But such windows of opportunity tend to close quickly.

“When the competition and technological effectiveness of quests were low, it was possible to open several rooms within a million rubles,” recalls Artem Egorov, PR director of quests at Vzaperti. - And now, in order to properly warm up the audience, build and promote a good quest room, you need at least 2.5-3 million rubles. There is a way to significantly reduce costs - to buy a franchise from strong players. This will save on site development, scripting and marketing, and most importantly - not to step on a rake that has been stepped on many times before you.

In order not to slow down the pace of growth, major players are entering new markets - for example, Vykhod and Quest House open branches in Europe and the CIS. Many master new niches - children's and corporate quests, in which the competition is not yet so high. “Perspectives are especially good in not the most popular formats - autoquests, city quests and team building in offices,” advises Ivan Tkachev, head of the Live Quests of Moscow company. “The market for mobile quests related to geolocation is no less interesting.”

Megacities are oversaturated with quests, so the new franchisee is left to conquer the province. Now quest rooms are opening in small towns like Kovrov and Almetievsk (with a population of about 150 thousand people). Of course, in the outback there are difficulties. The audience there is more conservative - you will have to sweat with marketing in order to convey to inexperienced consumers all the charm of the new entertainment. And when the public tastes and wants more, a local player with two or three games will have nothing more to offer them and they will go to a larger city for impressions.

Therefore, adaptable and technically simple formats are suitable for entrepreneurs from the provinces - for example, away games for holidays. Other Rusbase interlocutors advise against opening quest rooms in cities with less than 300 thousand people and role-playing quests in cities with less than 500 thousand people. Experts agree on one thing: it is unreasonable to launch without a franchise now.

“There is no place for single projects on the market,” Roman Kulikov, head of the Afisha-Quests department, is convinced. “Existing quest organizers are teaming up to optimize administrative costs and advertising budget.”

This year, there are an order of magnitude fewer applications for franchises in large cities, Elena Ponomareva, a representative of the Biboss franchise portal, notes. According to her, low-cost quest room franchises with investments from 150,000 rubles are in demand today, which can be launched in the regions.

“Escape room franchises are promising in undeveloped regions where experience major players will help to avoid mistakes and quickly recoup investments, - says Alena Sokova, head of the Promsvyazbank Venture Fund. - Competitors are on the alert, so it is important to bring quests to the market quickly (in about three months). A franchise makes this process easier, but the lack of a compelling script can undermine the effort."

In addition to investments, to start a business on quests, you will have to find worthy personnel. Sometimes this becomes a problem. To design and build escape rooms, you will need good engineers, decorators, electricians and programmers. After the launch, the success of the project depends on responsible quest operators, smart marketers and charismatic actors (for performances). As a rule, you have to grow them yourself.

Another market problem is the discrediting of the quest format by inexperienced players. “There are companies with a good marketing department, but with a bad product,” complains Artem Egorov, PR director of Vzaperti quests. “They attract a lot of clients who get frustrated with quests and lose the desire to return to this entertainment format.” “Often this creative people, who launch their first business on emotions, ”explains the weakness of the newcomers, the CEO of World of Quests, Igor Bobb.

However, quests can bring high income. This requires a quality product, competent marketing and a solvent audience. Therefore, it is better for beginners to rely on the experience of the franchisor. To choose a franchise, experts advise looking at:

• franchise cost,
• monthly deductions,
• quality of quests and their scenarios,
• presence in your city,
• support and technical support.

The largest franchises coincide with the top Russian players, but the economic weight of the franchisor does not guarantee the most favorable conditions.

The future of escape rooms in Russia

From the forecasts involved in this industry, three main conclusions can be drawn. First, key players will continue to grow and absorb smaller players who find it increasingly difficult to attract an audience and compete with other people's diversity.

Secondly, the offer of large networks will expand with new quest formats - labyrinths, tank battles, shooting quests, escape from zombies, etc. Different genres will fuel demand for each other, keeping addicted players and embracing new ones.

Thirdly, the quality of quests will increase - the audience is becoming more and more fastidious, and technological progress does not stand still. The organizers of the games will master the technology, build more and more large-scale scenery. In general, the most interesting is ahead.

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• Description of services
• Production plan
• Financial plan
• Step by step opening plan
• Documents to open
• Permissions to open
• • • • Similar business ideas:

A sample business plan for a quest room opened under a franchise agreement.

Input data:

• City population: 1,200,000 inhabitants
• Premises: rent, 130 sq. m.
• Working hours of the organization: from 10:00 to 22:00
• Number of staff: 2 people.
• Project launch costs: 670,000 rubles.
• Potential profit in 2 months: 280,000 rubles. per month
• Return on investment: 6 months

The purpose of this business plan is to prove the feasibility of opening a quest room in our city. Quest room - new, interesting business, which is distinguished by relatively low investments, simple organization and high potential income.

How much money do you need to open a quest room

The project can be opened under a franchise agreement, or independently. For self-discovery, entrepreneurs most often turn to screenwriters. This business the plan was calculated on the example of opening a quest room with the help of franchising. The company will provide us with all necessary documentation, will help in finding a room and creating decorations for quest rooms, help to recruit staff and promote a business. Our main task is to find investments to open the project. Investments in the project will include:

• Acquisition of a franchise or the right to use a brand - 120,000 rubles.
• Materials for creating locations (2 rooms) - 400,000 rubles.
• Deposit for renting a room for 2 months. - 120,000 rubles.
• Business registration and other org. expenses - 30,000 rubles.

Total - 670,000 rubles.

Description of services

The average cost of visiting for one company in our club will be 1500 rubles. The price will depend on the time of visit and the day of the week. IN evening time, as well as on weekends, the price is higher by 500 - 1000 rubles. Game bookings can be made both by phone and through the website. Types of quests for visitors:

• isolarium
• Curse of Sarah
• Countdown
• double breath

On their birthday, visitors will be offered a 20% discount. You can also purchase gift certificates in the amount of 2500 rubles. for a company up to 4 people. Opening hours of the quest room: from 10:00 to 22:00.

Production plan

To accommodate the quest club, it is planned to rent a room with an area of ​​at least 120 square meters. m. That's enough big square, so the choice of inexpensive premises will be relevant. Otherwise, rent will eat up most of the profits. As a result, we have chosen a room in one of the small shopping centers in our city. The shopping center is located in a residential area of ​​the city, so rental rates are not high here. Nevertheless, there is a good traffic of buyers here, including young people. A big plus of accommodation in the shopping center lies in the fact that all conditions have been created here: there is security, fire alarm, communications. Repair and other costs for the preparation of the premises are not required. The leased area will be 130 sq. m. the amount of the rent is 60,000 rubles. per month As a staff, we will employ two operators who will work in shifts 2/2. Young people and students are perfect for this position. Wage one operator will be 18,000 rubles, and the total payroll per month - 36,000 rubles. For employees, monthly deductions to off-budget funds (PFR and FSS) in the amount of 10,800 rubles will be made.

What OKVED code to indicate for business

The organizational form of the quest room will be the usual individual entrepreneurship. As the main OKVED code, it is planned to choose: 92.72 - "Other activities for the organization of recreation and entertainment, not included in other groups." Taxation system - USN, 6% of revenue. A cash register and a license are not required to carry out activities.

Marketing and promotion of services

It is planned to spend up to 40,000 rubles on promotion of the business. per month. Advertising and promotion of the quest room is planned to be carried out in the following areas:

1. Outdoor advertising - placement of banners, billboards, advertising on video racks. Help to make our services more popular and recognizable;
2. Advertising on the Internet - contextual advertising (Yandex-Direct), advertising in in social networks and on specialized forums.
3. Distribution of flyers and leaflets near the places of potential customers - near universities, large shopping centers, youth parks.
4. Carrying out of actions, charitable actions.
5. Attracting television, creating videos and publishing them on the Internet.

Financial plan

Fixed monthly expenses:

• Lease payments - 60,000 rubles.
• Salary - 36,000 rubles.
• Deductions to the PFR and the FSS - 10,800 rubles.
• Advertising - 40,000 rubles.
• Other expenses - 20,000 rubles.

Total - 166,800 rubles.

How much can you earn on the services of a quest room

According to the franchisor's statistics, after two months of operation of the quest room, attendance is approximately 4 groups on weekdays and up to 10 groups on weekends per room. With an average check of 1500 rubles. we receive the following revenue:

• 22 weekdays - 132,000 rubles.
• 8 days off - 120,000 rubles.

Total - 252,000 rubles. from one room. We will have two rooms working at the same time, respectively, the potential revenue doubles, since we can receive twice as many visitors. The monthly turnover, therefore, will be 504,000 rubles. We understand that in practice it will be difficult to achieve such indicators, therefore we will rely only on 70% of the indicated revenue (we also take into account tax deductions) or 352,800 rubles. per month. Net profit will be: 352,800 (revenue) - 166,800 ( fixed costs) = 186,000 rubles. per month. The profitability of the business is 111%! Taking into account the period for the promotion of the business, the return on investment will come in about 6 months of work.

Step by step opening plan

1. Decide on the format of the service, whether it will be provided indoors or with a trip around the city (the purchased equipment and leased space depend on this).
2. It is necessary to involve a third-party scriptwriter who can create detailed plots for at least several quest scenarios. It is better if the outcome in them is unpredictable.
3. It is necessary to obtain registration documents (more details below) and register with the relevant authorities.
4. We are looking for a room that will house several rooms, as well as sit the administrator, agents and technical staff.
5. Followed by advertising promotion(ads, contextual advertising in social networks, creating your own groups and publics, etc.).

How and what equipment to choose

In order for the company to be competitive, it is necessary to purchase or rent sound equipment, a remote control for the dispatcher who will monitor the situation inside the room, surveillance cameras, entourage (antiques, themed costumes etc.). Every 3-6 months, it is necessary to update the entourage and interior of the quest rooms, which will entail an approximate cost of 300-400 thousand rubles. However, this amount of equipment costs can be reduced, because many make decor items from improvised means with their own hands.

Documents to open

In order to legalize this type of business, registration is required. individual entrepreneur- at first, this is quite enough. To obtain a certificate, you must submit an application of the proposed sample, indicate contact details and the place where the quests will take place. In addition, you will need a citizen's passport and an individual tax code. It is necessary to conclude a lease agreement with the owner of the premises, which will be required by each state authority. It must be certified by signatures and seals of both parties.

Which tax system to choose

For this type of business activity is not provided possible choice patent form of the taxpayer, since the list of such types of business is clearly regulated. You won't be able to choose the imputed income tax either, because the classifier in the "household services" section does not indicate quest rooms. Therefore, the entrepreneur will have to choose between a simplified system and common system taxation. Most people prefer simplified taxation with its 6 or 15% tax burden. It is this scheme that will simplify reporting and minimize the cost of paying taxes.

Permissions to open

In addition to registering with the tax office and obtaining a certificate of registration, permission from the fire service and the sanitary and epidemiological station may be required. To do this, the premises where services will be provided (games will take place) must fully comply with their criteria. In any of the questors, situations must not occur that could lead to a risk of injury to the participant. Before the start of the game, each visitor must undergo a simple safety briefing.

Service Delivery Technology

To open a truly successful quest room, you will need a renovated room that will correspond to the theme of the events. If we focus on role-playing away games, then they can be held in the corporate premises of customers, rented anti-cafes, camp sites, parks. In order to protect yourself from possible incidents, it is necessary to conduct a safety briefing with client-players and obtain appropriate signatures from them. Since potential clients, as a rule, look for an escape room on the Internet or according to the reviews of their acquaintances, it makes sense to pay great attention to the marketing campaign. Social networks with a page or group, information on forums, advertising banners can act as its tools. Distribution of flyers works well in shopping malls and cinemas, as well as all sorts of promotions. Some businessmen prefer to open franchise rooms from more well-known and promoted brands.

After quest games left the Internet, their popularity began to grow in geometric progression. Neither the crisis, nor the decline in business activity, nor the decline in solvency affect the increase in the number of their fans. According to experts, it is in "hard" times that the popularity of intellectual types of recreation and active pastime begins to increase.

Opening quest rooms is the most popular area of ​​event business for last years. Potential clients of these services are progressive youth, office workers, business people in the age group of 18-40 years old who are looking for new directions for their leisure and are ready to pay for bright emotions.

How to create a quest room?

The quest room is an exciting game that is accompanied by a bright environment, special effects, and a well-thought-out concept. It is a detective story, where each participant - main character, who has to complete the assigned task (as a rule, he must get out of the closed space). The quest room is not just an intellectual multi-level game. The participants who are imprisoned in it are waiting for Difficult choice which requires dexterity, effort, coordination, logical thinking. The most important thing is to overcome your fear and cope with the task.

Quest rooms are interesting not only for potential participants, but also for modern entrepreneurs who instead want to work in the entertainment field. The most resourceful of them have already managed to recoup their investments and earn a solid income.

Room selection

Location is an important factor organizational plan. It is recommended to place a closed quest room closer to the potential audience - in the center, in business districts. The area largely depends on the chosen style and type of escape room: some projects are located on 50 m², while for others 100 m² will not be enough.

A great place is the territory of an entertainment or coworking center, although the rent for such areas will be high. When organizing and planning, it is necessary that the chosen place fully complies with the standards of the Sanitary and Epidemiological Station, Rospotrebnadzor and the Fire Service.

Business registration

Legal aspects for opening a closed quest room:

1. After finding the premises and negotiating with the owner of the property, it is necessary to conclude a long-term lease agreement.
2. Choosing organizational form business, it is recommended to stop at an individual entrepreneur or LLC. When filling out the documentation, it is necessary to indicate the OKVED code, for this direction code 92.72 is most often used - “Other activities for the organization of recreation and entertainment”.
3. When choosing a form of taxation, the majority stops at a simplified one. As a rule, owners of closed quest rooms pay USN (6% or 15%), the rate and calculation methodology depends on the region.
4. Purchase and installation cash register, connection of cashless payment.

Advice: to open a quest room, you do not need to issue a license, there is also no need to coordinate the script with someone.

Personnel policy

To create a quest room, you will need staff, as for. Typically, popular companies hire:

• an administrator who keeps a schedule of games, meets guests, takes calls;
• coordinator to oversee the game;
• editors, screenwriters, directors - the team responsible for developing and testing each scenario;
• advertisers responsible for the promotion of entertainment services, the search for customers;
• actors (to participate in games).

Beginners who at the start do not want to implement large-scale projects and do not have a large sum of money for development can limit themselves to administrators working in shifts. The script development process can be shifted to the shoulders of freelancers who, for a set fee, will work on the specified project. To save money on this article, you can announce a contest on social networks, where the author best idea will receive a cash prize.

Scenarios for quests in a closed room

The script is the basis of every quest. Therefore, in addition to the question, a novice entrepreneur needs to focus on choosing a concept and storyline.

Creation basis

They are created according to the principle of films or performances, usually a group of specialists works on the creation of the quest. You can invest a lot of money in equipment and props, but without a good scenario, such investments will be ineffective.

Before as new scenario will enter the masses, it needs to be checked. After testing, shortcomings and errors are corrected, additional characters are introduced or removed.

In addition to the main advantages for the players - physical and intellectual activity, teamwork, entertainment. But quest rooms have a significant drawback - monotony. After completing the quests, no one wants to go to such a room again, so many companies have several scenarios for one room.

Kinds

The most popular types of scripts today include:

• escape room - a project that involves solving puzzles and completing tasks, after which the team can find a way out of the confined space;
• extended quest - based not on finding a way out of the room, but on passing the developed plot, searching for a reward, various puzzles are encountered on the way to achieving the goal;
• performance - combines the first two types, while in the process of completing the quest, animators are added (they can do this unexpectedly or according to the script);
• action room - in addition to solving intellectual problems, the game is added physical activity players (ventilation crawling, hiding from the team, firefights with light weapons and much more);
• horror - the game is based on horror films;
• quest in a dream - a classic quest, but with eyes closed or using tight headphones. In this case, the player is immersed in a special atmosphere, which is supported by special effects and animators.
• rooms of anger - the scenario is based on the destruction of the interior. Breaking dishes, turning over a cupboard, tearing a pillow - this and much more can be done in an hour, which is allotted for completing the quest.

The main thing when creating a scenario for a quest room is creative thinking, a non-standard approach. The participant must get a lot of emotions, for this you need to create a really interesting and vibrant project. At the same time, experts recommend based on not very difficult tasks that anyone can solve. The situation when one person is engaged in solving it, and everyone else is just bored, is unacceptable for an escape room. It's great if at the end each participant can win a prize. Even an inexpensive keychain will leave a positive impression.

Invite journalists, bloggers, famous people. Implement themed parties, hold contests between participants.

Escape rooms are a dynamic and constantly evolving area, so always stay tuned for innovations and the latest developments. New original ideas bring in more customers.

Quest equipment

To implement the developed scenario and create the appropriate entourage, you need to purchase suitable equipment. It is much simpler than, but requires careful selection.

The general props of the quest room depend on the chosen idea, concept. Remember - the design of the room, the equipment depends on the written script. The site must be equipped with high-quality sound and visual special effects. It is recommended to follow the passage of the quest, if possible, correct the actions of the players, prompt them. Experienced entrepreneurs advise not to save on equipment to create really exciting quests. The technique also depends on the type of game - for a performance or horror, a semi-dark basement is enough, and half the work is done. For intellectual quests, you need a lot of expensive props. Minimum set of equipment:

• camera for video surveillance;
• microphones;
• registrars;
• columns;
• a computer.

Marketing

When organizing quest rooms, it is important to use effective methods advertising. These include:

• Creation of a company website. On it you need to indicate the selected genres, storylines, the nature of the quests. Add to resource real photo with the participants, so that the client evaluates the degree of visualization of the quest room, as well as indicate contact information.
• Development of groups in social networks. The community needs to be tied to the site, with its help you can inform about the appearance of new quests, create a platform for discussion and feedback. It will not be superfluous to periodically add photos or videos to the group.
• Contextual advertising. Since the target audience is young people who actively use the Internet, this type of advertising will help you find customers.
• Outdoor advertising - banners, billboards, information on video stands.
• Distribution of flyers, business cards, leaflets, souvenirs in places of mass congestion of potential customers.
• Discount policy - promotions, bonuses for regular customers.
• "Word of mouth" - according to statistics, 30% of the participants after the first visit will come to play again when a new script appears.

If the idea of ​​creating an escape room seems too difficult for you, check out.

Save the article in 2 clicks:

Opening a quest room is not a boring business, and most importantly, it is promising and dynamically developing, especially in the regions. In addition to the amount of investment and the acquisition of equipment, success depends on the "creative component". An interesting exciting scenario is the key to a successful and profitable business.

In contact with

Submitted business plan medical center excellent as the basis for creating personal project business for investment.

It's pretty hard to find good free honey these days. service, so it is a good business to open a private clinic on a paid basis.

The first question is: who can open a medical center? The business is attractive because anyone with organizational skills, great desire and patience can open it. Don't need to have medical education or even have something to do with medicine. But you need to get at least a little familiar with the subject on which you are going to work, but doctors, accountants and other personnel will take on the main activities.

The initial investment will be 8 043 509 rubles.

The breakeven point is reached in 8 months.

The payback period is from 28 months.​​​​​​​

Knowledge in this area should be enough to determine the type of medical center: specialized or multidisciplinary; what centers, points and so on; will it be only a diagnostic center or a full-fledged medical institution.

A number of very high requirements are put forward for private clinics. Need to get everything required licenses, certify the institution itself and specialists (or better, find those who have already completed full training and received some certificates and diplomas). What is really worth learning is the principle of registering an enterprise and starting a business. For an entrepreneur, this is much more important than honey. education.

Equipment

It cannot be said that starting a medical center is a cheap business. Buying equipment costs serious money, and most likely you will have to take out a loan. The equipment itself depends on what exactly you want to do.

Furniture. Cabinets, tables in every office, chairs, couches. Think over the number of cabinets and from there be guided by the number of these items.

Ultrasound machine. Perhaps the most expensive piece of equipment. Given that a large treatment center needs more than one, this increases costs several times over.

There must be a laboratory. Apparatus for laboratory research will also cost a pretty penny.

It would be quite profitable to have an MRI machine. But it is worth hurrying with this decision, since it would be more logical to pay off the loan first for the past equipment, and only then for this. In addition, if the business fails, it will be very difficult to repay the loan with such costs. To begin with, make sure that he (the business) is firmly on its feet.

Tools for each of the doctors, medicines.

There are many little things for each of the departments of the center, which are definitely worth considering.

Staff

Consider an important line of expenses for specialists in the business plan of the medical center. For stable operation you will need:

Qualified doctors who will not let you down major operations, nor at scheduled inspections.

Polite and well trained nurses.

An accountant who keeps track of all expenses and is responsible for purchasing missing medicines.

Administrator.

Receptionist responsible for recording clients and assisting in directing them to the correct department.

Cleaning woman. The clinic must be kept clean at all times.

You can also hire masseurs and neurologists on a part-time basis.

Please note that a competent medical center business plan should contain an analysis of the areas of medicine that are currently relevant in your region. It is believed that when opening a clinic, the most profitable areas are:

1. Cosmetology
2. Dentistry
3. Gynecology
4. Urology
5. Sexopathology
6. Ophthalmology

Perhaps, doctors of all directions will not be needed at the start, they can be added with the development of the medical center.

Center location

When choosing a place, count on its population, preferably the city center or proximity to large shopping and entertainment centers. A large flow of people is important.

Entertainment is one of the most important areas Everyday life a person, which, along with education, can significantly influence the state of society. The global entertainment industry accumulates billions of dollars and is a significant part of the economy of most countries. About how to enter this niche and take your "tidbit" piece of this pie, we will talk with an expert - an entrepreneur, the founder of the quest project "".

Where to begin?

So where to start? In general, given the current economic situation and highly competitive environment, opening a quest on your own and from scratch, according to the expert, is a very risky undertaking. It is best to purchase a franchise of a large, established network and already develop, avoiding many risks associated with the specifics of a business niche (one person comes to one quest once). In every major city there are already serious players who control the market locally. The sphere is highly competitive, but the main competitors are not so much other quest companies, but other representatives of the leisure and entertainment sector: cinemas, attractions, water parks, various sections, clubs and more. Success is determined by the ability to compete at this level.

Personal experience

In our case, the effect of synergy works. We now have a network of 27 quests in Kazan, and if a person visited one of the quests and was satisfied, then he will definitely visit the rest of the quests in the network.

The main target audience is young people from 20 to 35 with an average income and above, who prefer active species recreation.

Investment size

According to the expert, a lot depends on how developed the quest market is in a particular city. Under development is meant the degree of "watchfulness" of the townspeople, this determines the level of their exactingness: the more the viewer has seen, the more difficult it is to surprise him.

Our first quest, which we opened two and a half years ago, cost us 150 thousand rubles.

Now many who open in big city, the budget can reach up to 3 million rubles. This difference is explained by the fact that simple and cheap methods of achieving the “wow effect” have already been used by the “pioneers” during this time, and the “newcomers” are forced to resort to more expensive solutions. Each subsequent step on this path becomes more expensive! For comparison, in New York, opening a quest costs approximately 30 thousand dollars (approximately 2 million rubles). According to calculations, at least 7-8 million rubles are needed to launch in Moscow.

As for the issue of initial costs, in the case of a franchisee, the first major investment is the purchase of a franchise (including a script). The other half of the costs will be:

• elements of entourage and props;
• rental of premises;
• repair;
• technical equipment: audio, video devices, etc.

How to find funding? Since this is not our first business area, we have developed the following scheme: before the start of each new project, we determine the estimate and general cash flows and then go to the bank and borrow the required amount. Because there is a conviction that every project should pay for itself. It should be noted that this approach is very risky if there is no necessary experience and understanding of how to get out of a situation where the loan cannot be repaid.

Step-by-step instruction

According to the expert, if there is a desire to invest in a quest, then right decision will find a team of people who have already been involved in the opening of quests or work with a large franchise. Such a business scheme is the most stable and sustainable. There are 6-7 teams in Russia that are in a state of readiness to go abroad and open there if there is investment.

What staff is needed? During the construction phase, specialist technicians and electronics engineers will be needed. After the launch, the main employee and, as they say, the face of the company becomes the "keeper of the keys". Meet and escort guests, conduct instructions, and take the final photo - their main task. The contingent of workers in this position is represented, as a rule, by students and young people. The main attracting factor for them is fascination and distant career prospects.

The guys who two years ago were our "keepers" - they opened and closed the doors - are now already traveling all over the world, doing sales, and all over Russia, inspecting branches.

A feature of this business line is that neither discounts nor any bonuses will encourage the client to come to the quest if the scenario and its implementation do not attract him.

A person either comes to you or does not come. Will not come to a bad quest, even if it is free, and will easily give a good amount for a good quest. This is how the entertainment industry works: everything is bad that does not entertain.

In this regard, classical marketing may not give proper results if the quality of the product does not correspond to the proper level of requests. chief competitive advantage quest is its showmanship.

Personal experience

We organized some kind of quests around the city. In this case, the participant is not in the room, but moves around the city by car, completing the tasks provided for by the quest scenario. Such events serve as a good promotion.

As in any other area of ​​the entertainment industry, the location must be given due attention. It is recommended to open closer to the city center or in places of high activity and accessibility, but away from entertainment venues.

Another clear advantage of this niche, according to the expert, is the ease of choosing a room. There are two approaches in the selection of premises and organization of space:

1. search for premises based on scenario requests;
2. adaptation of the script to the conditions of the room.

In general, the requirements for the premises in this area are not strict. In most cases, all that is needed is agreement with fire inspection and Rospotrebnadzor. For ease of solving the problem, you can contact the companies involved in obtaining permits.

The documents

An interesting fact is that in the modern all-Russian classifier economic activity the concept of "quests" is absent, and such activities are classified as "Other activities for the organization of recreation and entertainment." No license required. It is more convenient, according to experts, to open and register an LLC with a simplified type of taxation "income", a 6% tax rate, since the costs in this business are low.

Interesting fact- in Germany there is a requirement to coordinate the opening of any organization with the local community.

Opening checklist

Is it profitable to open

In Europe and the USA, the situation with quests is different: the payback period is generally longer there, but again, this is in favor of market stability and stability. Our quests demonstrate good indicators of overall profitability.

It should be noted the high seasonality of the sphere. Greater activity is observed in autumn and spring, in cold weather. In the summer, as a rule, people prefer going out into nature as a recreation.