Cafe development plan for 3 months. Cafe business plan: an example with calculations

• Description of products and services
• marketing plan
• Financial plan
• • • • Similar business ideas:

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for the approval of a bank loan

We bring to your attention a typical business plan for opening a restaurant in a city with a population of 500 thousand people. Serves as an example in the preparation of a feasibility study for a project to approve a bank loan.

How much money do you need to open a restaurant

General business plan information:

• City population: 500 thousand people;
• Location of the object: 1st floor of an apartment building.
• Type of ownership: rent, 90 thousand rubles. per month.
• Area (177m2): kitchen - 45m2, visitors' hall - 90m2, wardrobe - 12m2, utility room - 15m2, staff room - 10m2, lavatory - 5m2;
• Capacity: 50 seats;
• Working hours: 11:00 - 23:00;
• Number of jobs: 10 people;
• Sources of financing: own funds - 640 thousand rubles, borrowed funds (bank loan) - 1,400 thousand rubles;
• The total cost of the project: 2.04 million rubles.

Indicators of economic efficiency of the project implementation:

• Net profit for the year = 1,263,100 rubles;
• Bar profitability = 21.5%;
• Payback of the project = 20 months.

Social indicators of the project implementation:

1. Registration of a new public catering enterprise;
2. Creation of additional jobs;
3. Assistance in the development of the public catering infrastructure of the city;
4. Receipt of additional tax payments to the city budget.

What taxation system to choose for a restaurant

The organizational and legal form of the organization will be Limited Liability Company. The choice of this OPF is due to a number of advantages, including the possibility of acquiring a license for the sale of alcoholic products.

As a taxation system, it is planned to use the simplified taxation system (STS). The tax rate will be 15% of the restaurant's profit (the most favorable taxation option).

The restaurant will be open from 11:00 to 23:00.

At the moment, practical activities have begun to implement the project:

1. The LLC was registered with the local IFTS, the date of registration is March 2014.
2. A preliminary lease agreement for non-residential premises with a total area of ​​177 m2 in a multi-storey building has been concluded.
3. A restaurant design project has been prepared, a preliminary search for equipment suppliers has been carried out. Currently, the procedure for preparing permits is underway.

Description of products and services

The main concept of our establishment will be based on traditional Russian cuisine. In the price segment, the restaurant is designed for middle and lower-middle income levels. That is, for a wide range of consumers.

The restaurant menu will include:

• lunches;
• cold snacks;
• hot appetizers;
• salads;
• soups;
• hot dishes;
• dishes cooked on an open fire;
• side dishes;
• menu for children;
• desserts;
• ice cream and sorbets.

Most of the dishes will be familiar to visitors, as such dishes are prepared at home. The average markup on a product in a restaurant will be about 250%.

The average check of the institution will be about 400 rubles.

The restaurant management will conduct a careful selection of food suppliers. At least 3 suppliers will be allocated for each product group.

Download restaurant business plan

marketing plan

About 50 thousand people live in the area where the institution will be located. Plus there are several large office and shopping centers. The potential range of clients - people aged 22 to 60 years old with an average and below average income. In percentage terms, the number of residents who meet the above criteria is about 15% or 7500 residents of the district. Of this number of residents, about 20% or 1500 people visit such establishments at least once a week.

Taking into account the fact that in addition to our restaurant, there are 2 more serious competitors within a radius of 500 meters, our restaurant can count on 30% of the catering market in this area. In numerical terms, this is about 500 people of regular visitors per week or 2000 people per month.

Since the estimated average check of our institution will be 400 rubles. the projected monthly revenue will be: 400 rubles. * 2000 people = 800,000 rubles.

However, taking into account the fact that a newly opened restaurant requires promotion and development of regular customers, the establishment will reach this income indicator only after 6 months of operation:

The planned annual revenue will be 7,350,000 rubles.

• Development of an advertising sign (banner);
• Distribution of leaflets, flyers;
• Website development - business cards with a description of the menu of the institution and the mode of operation;
• Advertising in print media, magazines;
• Promotions, use of coupons.

Choosing a restaurant space

The premises where it is planned to open a restaurant of Russian cuisine complies with all SES standards and fire safety standards. The design will be done in light colors, creating a pleasant atmosphere and comfort for visitors.

What equipment to choose for a restaurant

The main equipment will include:

• Thermal equipment (convection oven, combi steamer, pizza oven, stove, oven, etc.);
• Refrigeration equipment (refrigerator, ice maker, shock freezer);
• Technological equipment (mixer, vegetable cutter, meat grinder, blender, juicer, coffee machine, etc.);
• Neutral equipment (cutting and production table, exhaust hoods);
• Dishwasher;
• Scales.

In addition, kitchen utensils (gastro containers, pans, pots) and kitchen utensils (chopping boards, ladles, measuring utensils, spatulas, etc.) will be purchased.

It is planned to conclude an agreement with an accountant and a cleaning lady for the provision of services for a fee or to involve a third-party company (outsourcing) for these purposes. Estimated monthly costs for these purposes - 12 thousand rubles. The manager of the restaurant will be the individual entrepreneur himself. Be sure to read the article: How to hire an employee - step by step instructions»!

In addition, it is planned to conclude agreements with suppliers of products and services:

1. To ensure the safety of the restaurant, an agreement will be concluded with a security company and a “panic button” will be installed (5 thousand rubles);
2. Food and alcohol products will be supplied under contracts with wholesalers and manufacturers;
3. It is planned to conclude an agreement for the removal of garbage and solid waste with a commercial company (5 thousand rubles).

Financial plan

The opening of the institution will require investments in the amount of 2.04 million rubles. Of these, own funds amount to 640 thousand rubles and borrowed (bank credit) 1,400 thousand rubles.

The main monthly expenses of the restaurant will be wages (35%). In addition to wages, rent will be a significant expense for the company - 26% of all fixed costs. In third place in terms of costs will be insurance contributions for employees to non-budgetary funds (PFR and FSS).

The break-even point of sales with an average trade margin of 250% will be 485,800 rubles per month:

The list of all costs, including the calculation of gross and net profit, is presented in the table - forecast of income and expenses:

How much can you earn by opening a restaurant

The net profit of the restaurant for the first year of operation will be 1,263,100 rubles. In the future, profits will only increase, as the number of regular customers of the institution will also grow. The estimated net profit of the institution for the second year of operation will be about 3,500,000 rubles.

The profitability of the restaurant according to the calculations of the business plan is 21.5%. The payback of the project will come after 20 months of operation of the institution, which is a good indicator for such a business.

Recommended download restaurant business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step by step plan to open a restaurant

The business project of opening a restaurant consists of the following stages:

• Carrying out marketing research.
• Drawing up a business plan (including financial issues, the company's marketing policy and options for solving force majeure problems).
• LLC registration.
• Finding premises, carrying out repairs and decorating the hall.
• Personnel selection.
• Purchase of furniture and equipment.
• Signing of labor contracts.
• Drafting contracts with suppliers, security firms, utilities and service companies.

Important point! In a restaurant, it is necessary to organize a consumer corner with a book of reviews and suggestions, as well as information for the institution's customers (telephones of state institutions that control the activities of cafes and restaurants, legislative acts, etc.).

Which OKVED to indicate when registering a business for the provision of restaurant services

According to the all-Russian classifier of types of commercial activities, this line of business belongs to the category of enterprises with OKVED 55.30 (cafes and restaurants).

What documents are needed to open a restaurant

The legal activity of a restaurant in our country is possible only if the following documentation is available:

• Evidence of registering a business with the tax office, state funds and Rosstat.
• Licenses for the sale of strong alcoholic beverages.
• Premises lease agreements.
• Coordination with SES and fire inspection.
• Permits from local authorities.
• Staff contracts.
• Contracts with suppliers and service companies.
• Certificates and invoices for food products.

In addition, the employees of the institution working in the kitchen and the common room must have sanitary books.

Do I need a permit to open a restaurant

The considered direction of commercial activity cannot even be imagined without the sale of vodka, whiskey, wine and other alcoholic products. According to the legislation of the Russian Federation, an appropriate license is required for its sale. Read also a very useful article

The restaurant business, like a century ago, remains a highly profitable investment, if you approach this business with all seriousness. This is evidenced by the global and all-Russian tendency to increase by an average of 3% in the number of such institutions. And even the crisis, which affected all areas of the economy, only partially reduced the demand for such services. Restaurants with a good reputation are not left without their customers. The decrease in the cost of the average check occurred only for a short time, returning to the pre-crisis levels of 2013 within six months. On the other hand, restaurants that were not very “floating” even before the economic situation of 2015-16, at that time completely closed due to lack of profit.

Such data suggests that great importance in all organizational activities should be given to a business plan before opening a restaurant. Only a competent project, including consideration of the production, financial component, payback calculation, will give an idea of ​​the prospects for such an idea, and will determine the steps necessary to achieve the goal.

It is difficult to create a ready-made restaurant business plan with calculations that would fit any type of establishment. This can be done either by the owner himself, or by a consultant who understands this issue in cooperation with the future owner. A general example of a business plan for a restaurant will also be analyzed here, highlighting the most significant points and calculating the payback.

Project Implementation Plan:

• Define the concept of the restaurant and its target audience;
• Conduct a marketing analysis of the market: the main competitors, market capacity (what is the maximum number of customers you can count on), the availability of premises in a city or area suitable for your restaurant;
• Draw up a detailed business plan for the restaurant, including the calculation of initial and future expenses, expected revenue by months, determining the period when the enterprise will begin to make a profit and the payback time for the restaurant business project;
• Based on the concept, decide what will be included in the list of dishes offered, and what additional services can be provided (especially for entertainment);
• Develop a pricing policy, the level of income of the restaurant (lower, medium or high);
• Lease or build a building for a restaurant;
• Decide what style the guest room will be decorated in;
• Carry out repair work;
• Prepare all required documents;
• Recruit staff and organize their training:
• Negotiate with suppliers on the constant purchase of ingredients for dishes;
• Launch an advertising campaign.

Each of the points includes many subtleties and nuances, which should be reflected in the individual business plan of the restaurant.

Concept.

Let's start with the most basic - the concept, all subsequent steps will depend on its choice. This item is usually referred to as a restaurant marketing plan, an example of which we will consider.

All public catering establishments are divided into elite, middle class-oriented and budget. They have their own categories within them, for example, high-class establishments (fine-dinning), casual dinning, etc. Deciding what type your restaurant will belong to will make it easier to choose its variety. It is also fashionable now to open themed establishments specializing in a particular cuisine, for example, Japanese, Italian or one type of dish, the most common of which are pizzerias. This is done to stand out among numerous competitors and find your audience. But such formats work well only in big cities; for small ones, a varied menu is suitable, say, European cuisine. We will focus on this option in our example of a restaurant business plan.

The target audience is people of average and slightly above average income. These may be employed professionals or small and medium-sized businesses.

Location for a restaurant.

When choosing a room, make sure that it is located in an area with a large flow of people, the ideal option is a crowded street or a shopping center where there are no restaurants of a similar plan yet.

The premises for the restaurant can be rented or built independently. The second option is more expensive, but more profitable if there are sufficient own investments or there are no suitable areas in a particular city. We will rent the premises for our calculations. To calculate a suitable area, you need to estimate the number of seats and multiply by 5 m2. (in accordance with the legislation of the Russian Federation).

Let's say the institution will be small, with 30 seats. That is, the hall will require 150 m2, plus production facilities - at least 100 m2. Additionally, we need more space in the hall to accommodate a small stage. In total, the required area for our restaurant will be 300 m2.

In accordance with the chosen target audience, which prefers traditional interior design, the interior design will be classic. But there will be no dance floor in the restaurant.

Additional services.

In addition to food, the institution, according to a ready-made business plan, will hold corporate events and organize children's parties.

The "trick" of the restaurant will be the performance of live classical music, two monitors will also be installed, where it is planned to show old films from world cinema without sound. In our restaurant, dancers will perform (such as a variety show), you can arrange fashion shows, hold competitions on various topics (for example, singing).

Repair work.

According to the norms of the SES, the room must have an appropriate finish, a ventilation and air conditioning system, a sewerage system, hot and cold water supply. All the norms required by law can be found in the relevant service. Moreover, without carrying out all the necessary measures, the restaurant will not be able to obtain a sanitary passport, as well as permits from Rospotrebnadzor and the State Tax Inspectorate.

The range of repairs includes:

• Architectural and design activities:
• Electrician;
• Installation of air conditioning and ventilation systems, hot and cold water supply;
• Conducting sewerage;
• Finishing work;
• Installation of television, video surveillance, alarm.

Purchase of equipment and supplies.

To prepare dishes from the menu, you will need professional equipment, including stoves, refrigerators, display cases, cutting devices and other specific items, dining and tea sets for customers, glasses for various drinks, serving items, cooking utensils and other kitchen and household equipment.

Additionally, we need two LCD TVs, video surveillance and alarm equipment, equipment for performing musical compositions (microphones, sound amplifiers, speakers, player, etc.)

Each of the listed equipment must be included in the restaurant's business plan with calculations for the expense item.

Staff.

The more elite the institution is planned, the greater the responsibility for the selection of employees. Mandatory employees must include:

• Administrator (it can also be the owner);
• Chef;
• Cooks;
• Cleaning woman;
• Wardrobe attendant;
• Waiters.

This is just the bare minimum. With the development of business, it is desirable to increase the number and narrow the specialization. For example, divide the cooking process into stages from harvesting to ready meals and allocate for each hotel employee. It's good if the chef has a deputy (sous chef).

When offering specific dishes, say from Japanese or Korean cuisine, it is recommended to provide for an individual who prepares just this kind of food.

Registration of activities.

To begin with, as in any business, you need to register a legal entity LLC or individual entrepreneur and receive a document on entering the institution into the register.

The next step is to obtain a whole range of permits:

• Coordination of the business project of the restaurant in Rospotrebnadzor and the fire service;
• Obtaining an SES passport on compliance with all declared standards, a license for the sale of alcoholic beverages and documents for advertising signs.

If it is necessary to redevelop the premises, you will have to “negotiate” with the local architecture, the State Fire Service, the Housing Inspectorate and other bodies.

Advertising.

• Manufacture of signboards and other advertising structures located near the institution;
• Development and printing of brochures with a special menu, promotions and inverse offers, and, of course, contacts and directions.

Payback calculation.

Let's go directly to the financial part of our business plan. An example calculation for a restaurant will be presented below. But first, let's define the main ways of movement of commodity-money flow.

There are only three links in the chain: suppliers, the restaurant itself and customers:

• Suppliers organize the sale of their goods to the restaurant;
• The cooks of the establishment prepare dishes from the received products; alcoholic drinks are either poured into glasses, or cocktails are additionally mixed from them;
• Visitors place an order and pay with money that is credited to the restaurant's account;
• Suppliers receive their money for shipped products by transfer from the restaurant.

Here is such a simple scheme well shows the principle of operation of a catering establishment.

It must be remembered that opening a restaurant is not a quick business. It can take from six months to two or more years. It all depends on your knowledge, the knowledge of your lawyers. Let's calculate the planned initial costs:

• Registration of activities - 300 thousand rubles;
• Room design and technical project - 50 thousand rubles;
• Repair of the premises and installation of air conditioning and ventilation systems, sewerage and other activities - 1 million rubles;
• Purchase of equipment and inventory - 2 million rubles;
• Purchase of furniture - 500 thousand rubles;
• Purchase of food and alcoholic beverages - 100 thousand rubles;
• Signboard - 20 thousand rubles.

We will summarize all the data in a table, supplementing the initial investments with working capital for the first two quarters of business.

current expenses. The main expenses of the enterprise are rent, staff salaries, utility costs, taxes, food and alcohol costs, advertising and other expenses. Others include the purchase of detergents, the cost of garbage disposal, deratization, disinfection, bank services. When considering this item of expenditure, one should not forget about the norms of operating losses.

Let's move on to the definition of revenue. There are 30 seats in our restaurant. For example, the first time the filling of the hall will be 100% at lunch (business lunch) from 12 to 15 o'clock and 50% in the evening from 18 to 22 o'clock, in six months lunch will be 300%, in the evening 100%. Our restaurant markup is 200%.

Total revenue

Comparing the planned revenue and costs, we determine the projected net profit.

According to our calculations, in order to launch our restaurant, in addition to the above funds for repairs and equipment, working capital in the amount of about 1.7 million rubles will be required. Free working capital will appear only six months after the restaurant is launched.

Payback in our calculations turned out to be 17 months.

A few secrets for those wishing to engage in the restaurant business.

No matter how promising the ready-made restaurant business plan with calculations looks, in each case it is necessary to consider the project separately. Start with an idea and analysis of the market situation, since the characteristics of a particular territory can play a significant role in obtaining predicted profits.

For example, you can save a lot by not including bar drinks in the menu at all, presenting the concept of the restaurant as “free from alcohol”. Most likely, this will attract those who strongly refuse such drinks, among them there are many women, students and the elderly. On the other hand, you will lose the main contingent who prefers to drink a glass of wine with dinner.

It is important not to forget that all profit directly depends on how satisfied the client is. With the right “feed”, the institution attracts many visitors in the first days and weeks of opening, who want to see what kind of new restaurant it is. And already on the first impression, they will decide whether they become your regular customers and recommend the restaurant to friends or, on the contrary, dismiss “unflattering reviews” about it. Therefore, the level of service, regardless of the circumstances, should always be on top as well as the quality of the dishes themselves.

It often happens that satisfied visitors return to the places they like quickly enough, that is, the demonstrated example of a restaurant business plan with calculations does not reflect the full picture, but only quite approximately shows what minimum and for how long you can count on. There are examples where such projects began to bring good profit in the first year.

Conclusion. The restaurant business can be both a winning and losing business. You can't open a restaurant based on your own taste, the market sets its own priorities. Therefore, we remind you once again, study the market, see how your competitors work. Having chosen a niche, do not save on decoration, equipment, common areas. Remember the saying - a miser pays twice. In this business, if a client leaves unsatisfied with the dirt in the toilet, then he will not come back. Last, and probably not least, are the shots. If your employees are gloomy and reluctant to take an order, they don’t know the dishes that are on the menu, they don’t know how to tell everything tasty and at the same time, they smile friendly, they don’t treat the client as a long-awaited guest, then no expensive repairs and interior will not return the customer.

This sample is intended for opening a small cafe in the Ulyanovsk region, in order to extract national assistance (grant). The name of the streets is borrowed conditionally. When compiling a ready-made example of a business plan for a cafe, it was assumed that the enterprise would be located in the middle of the village of Novoselki, Melekessky region, Ulyanovsk region, at a distance of 10 km from the town of Dimitrovgrad. This project is intended to be carried out by a businessman in order to reduce taxation and simplify economic reporting. The organizer of the business plan is a private entrepreneur Ivanov Ivan Ivanovich.

Goals

A step-by-step opening of a cafe from scratch is planned in order to provide visitors with high-quality services in the field of the catering industry and the sale of related products. In addition, services for holding holidays and other events on the premises for people with a mediocre degree of income.

The organization being created is equipped with the latest production equipment, furniture, and other assets, including at the expense of the businessman's personal money and subsidies (grants) to young small businesses from the budget.

The calculation for the cafe business plan is estimated at $12,428.78. The businessman contributes 58% of his personal money in order to implement the project, and 42% is going to be attracted by subsidies. The economic payback period of the plan is 36 months. A single payback period for the cafe and the attached foreign currency money is 24 months.

In the Ulyanovsk region, social catering is considered one of the leading areas for the formation of small businesses. The lack of similar configurations of work in the area of ​​​​agrarian village automatically creates all the prerequisites for existence for the cafe.

The cafe-bar will be located in the middle of Novoselki village. The federal road passes directly through the village of Novoselki, which will make it possible to interest additional buyers from the number of people passing by, namely truck drivers.

A ready-made business plan for a cafe implies a capacity of up to 30 seats. The price level is aimed mainly at guests with a mediocre degree of income. In addition, solemn events will be formed in accordance with the holding of all-Russian celebrations, corporate events, collective evenings, weddings.

In addition, the probability of performing funeral dinners is implied. In order to finance the plan, it is planned to purchase a subsidy (grant) for the development of your enterprise, allocated from the budget of the Ulyanovsk region in the amount of 5178.66 dollars, and in addition to invest personal resources in the amount of 7250.12 dollars.

The foreign exchange resources, which are planned to be acquired in the form of a grant, are planned to be focused in absolute terms on the purchase of equipment, that is, key money, with the support of which the work will be implemented.

When compiling a business plan for a cafe, special attention should be paid to the point of the production process. It is implied to conclude an agreement on the gratuitous lease of the premises.

The place is located according to the address: Ulyanovsk region, Melekessky region, p. Novoselki, st. Lenin. During this period, such an agreement was previously concluded, probably the implementation of the plan.

Taxation

To open a cafe, the latest taxation concept for domestic legislation will be applied - patent. Such a concept of taxation reduces the tax burden, makes it possible to maintain a fairly large degree of wages, while paying the lowest tax fee, according to comparison with other concepts of taxation.

Equipment

Necessary equipment for opening a cafe-bar from scratch:

• stoves, baking cabinets, microwave oven, freezers, cutting tools, dishes;
• furniture.

It is also necessary to make repairs in the cafe-bar.

Economic and social indicators

When compiling a business plan for a cafe, it is necessary to note the registration and further development of the socio-economic indicators of the business:

• Registration of the newest subject of small business in the area of ​​the Melekes region;
• Formation of public catering infrastructure in rural areas;
• Provision of five jobs;
• The influx of tax payments into the economy of the Russian Federation for 3 years will be about $5,178.66;

To open a cafe, it is planned to create 5 units of staff for the purpose of servicing the work of a social catering service.

No. p / p	Name	Quantity Human
1	Cook	1
2	support worker	1
3	Security guard	1
4	Bartender	1
5	Administrator	1

The range of cafes according to the business plan will include:

• hot first courses;
• hot and cold drinks;
• salads;
• ice cream, cocktails;
• desserts, pastries;
• vegetable side dishes;
• fresh fruit juice.

During the day time, the cafe will mainly eat local residents working in the village. At the beginning of the article it was already noted that the number of such people will increase along with the growth in the number of business entities. In addition, an appetizing and satisfying lunch will be provided to all who wish to drive along the Dimitrov-Kazan highway.

In the evening, the guests of the institution will be the younger generation, who will make appointments in our cafe-bar.

Our cafe has a wide variety of dishes to choose from. The variety of the food list will make it possible to please the most strict buyers and anyone will be able to choose what he likes to taste.

Suggested meal choices:

• Salads - (olivier, modest, vegetable, cabbage, caesar, liana, cheese);
• Snacks - (cheese, sausage preparation, with vegetables, fish, etc.);
• Liquid dishes (soup, borscht, pickle, etc.);
• Hot dishes - (dumplings, manti, meatballs, meatballs, fried beef, chicken legs);
• Side dishes for meat - (potatoes, rice, buckwheat, pasta, peas, etc.);
• Desserts;
• Alcohol.

This is a list of dishes in the business plan for opening a cafe from scratch. In the future, the choice is planned to increase.

marketing plan

To promote the services of our cafe, it is necessary to organize a picturesque signboard that attracts customers, which will also determine the dignity of food directly in our institution. For example, a business lunch for $1.

In addition, it is planned to place information about our cafe in printed publications and bulletin boards. Make and define a marketing stand on the Dimitrov-Kazan highway. For the purpose of stable customers, it is possible to give discount cards, which will be an auxiliary catalyst to eat or dine with us. The tolerable price of services will enable the village community to carry out various festive events in the cafe.

In view of the inaccessibility of such establishments in the Novoselki area, competition will become completely absent. The main difficulty in business development will be receiving applications for celebrations and parties. In order to do this, it is necessary to create all the conditions to move family celebrations to our cafe.

This cafe business plan takes into account the favorable development of the catering industry in the village and guarantees the provision of food not only for local residents, but also for everyone in nearby areas.

Production plan

The first step in the implementation of the cafe's production plan will be an agreement to lease the building. During this period, such an agreement was previously concluded. This will be followed by the creation of design and restoration of the premises and its subsequent design.

Equipment

For a cafe, you need to purchase the following equipment:

• plates;
• ovens;
• production tables;
• sinks;
• tables and chairs;
• dishes;
• bar counter;
• hangers;
• music center and TV.

It is better to buy high-quality equipment for your cafe-bar from popular manufacturers. Earlier, a supplier from the city of Ulyanovsk was already found, with whom the estimate and delivery date were agreed.

Design

Turn on some visual effects. Create a mood board that displays images related to the design and feel of your cafe. Planning to cook in a wood-fired oven? Turn it on. Photos of materials and fragments of other cafes that you like are also useful.

Wage

The number of labor collective and wages are presented in the following table:

No. p / p	Position	Quantity, people	Salary in month, dollars	Salary per year, USD
1	cook	1	138,1	1657,17
2	auxiliary worker	1	103,57	1242,88
3	bartender	1	138,1	1657,17
4	security guard	1	120,84	1450,02
5	administrator	1	138,1	1657,17
TOTAL		5	638,7	7664,42

Income

When compiling a business plan for a cafe, income indicators from the seasonality of the season were taken into account. For calculations, a period of five years was taken, the revenue during this time can reach up to $ 3,167.61 per month. The expenditure part will also directly depend on these factors: payment for electricity, state duty, wages, etc. - up to $2,615.22.

Calendar plan

The main tasks of opening a cafe from scratch, in order to start a profitable business, are:

• Carry out coordination actions in accordance with the decision on the building lease agreement;
• Conclude an agreement for the receipt and installation of the required equipment. For this purpose, it is planned to spend 5178.66 dollars purchased in the grant aid option and 258.07 dollars of personal money;
• Purchase the necessary equipment to get started. In this period, you should spend about 2071.46 dollars;
• Carry out repair work;
• Get the necessary permissions to open a cafe;
• Conclude contracts for the supply of material and products.

Financial plan

The list of the main stages of the cafe project and the need for financial calculations for their implementation:

No. p / p	Project stage name	start date	expiration date	Stage cost, USD
1	conclusion of a lease agreement	01.08.17	10.08.18
2	purchase of equipment	September	October	5436,73
3	buying furniture	September	October	2071,46
4	room decoration	September	October	4920,59
5	obtaining permits	September	October
6	conclusion of contracts for the supply of raw materials, products		October
7	Beginning of work		november
Total				12428,78

In the example of a business plan, the cafe reaches its cost after the second month of work in all categories, except for the organization of set meals. Such a service will pay off after the opening for the sixth month. This problem is not quickly resolved. The institution needs some time to establish its reputation and learn the habits of consumers.

How much money do you need to open a cafe

In order to open such a cafe from scratch, you need 12428.78 dollars, of which:

• subsidy (financial assistance) – $5,178.66 in the form of a grant from the regional budget;
• personal funds - 7250.12 dollars.

No. p / p	Name	Quantity	Price, USD
1	Meat grinder	1	391,85
2	Cutlery rack	1	307,27
3	Counter for cold snacks	1	807,87
4	Marmite first courses	1	529,95
5	cash cabin	1	379,77
6	Food warmer second courses	1	719,83
7	Refrigeration cabinet	1	441,91
8	Washing bath	1	75,09
9	Production table	1	68,19
10	Electric stove	1	554,12
11	Cabinet oven	1	700,85
12	fryer	1	113,93
13	Rack	1	104,44
14	Chest Freezer	1	241,67
	Total		5436,73

Which OKVED to choose

• 30 - restaurants and cafe-bar. Production, sale directly at the production site, sale of drinks, provision of public catering in railway cars and ships, sales outside the company;
• 63 - sales of products through special machines;
• 40 - work of bars;
• 52 - delivery of goods for catering.

Documentation

To open your cafe from scratch, you need to register an individual entrepreneur. This type of documents is issued directly at the site of the future enterprise, with local authorities.

You also need to have:

• Building lease agreement.
• Permission from the Sanitary and Epidemiological Control Service.
• Help from the fire department.
• Approved ready-made business plan for a cafe.
• Licenses for the sale of alcohol and tobacco products.

Licenses

After registering an "LLC" (or individual entrepreneur) with the tax authorities, you can begin to certify products and obtain a license for the sale of alcoholic beverages (if only beer and soft drinks are traded, a license is not required). In addition, it is necessary to conclude an agreement on protection, since in its absence a license will not be issued.

It is also necessary to purchase and issue a cash register, conclude an agreement for its maintenance. (According to the new requirements that came into force on March 31, 2017, the retail sale of alcoholic beverages, even when providing catering services, is carried out only using a cash register registered with the tax office, regardless of the tax payment system used by the owners of the enterprise).

At this point, all permits for the right to operate from the SES (conclusion that the institution will operate as a catering point), fire protection (confirmation of compliance with fire safety standards, the presence of fire alarms and other measures to prevent and extinguish a fire), Rospotrebnadzor ( conducting an examination for compliance of the premises with all sanitary standards) - must be ready. According to calculations, the average time for processing all the necessary papers is about 2 months.

Before you start writing a business plan for a cafe, you should think it over and make a final decision on which niche in the catering industry is better to choose. It is better to invest money in the right idea once than to be at a loss and become bankrupt later.

There are situations when there is an idea of ​​organizing your enterprise, a desire and opportunities to implement it, and for practical implementation you need only a suitable scheme for organizing a business. In such cases, you can focus on the cafe business plan. An example with calculations will help you determine the initial data necessary to open your own business and predict the end result that it can potentially lead to. Ready-made examples can orient you in the trends of a rapidly changing market, offer non-standard and in-demand activities. Also, a high-quality cafe business plan, an example with calculations of initial investment, profit and payback period will help attract an investor for a planned project.

Summary

The culture of coffee consumption has changed from decade to decade. Now it is not just a stimulating drink, but a companion for a pleasant pastime with friends and acquaintances, colleagues and loved ones. Why not make coffee an occasion to enjoy the contemplation of contemporary art creations?

Among other things, the creation of a coffee house is a business that is not only successful and profitable, but also has great potential for development. Various varieties, manner of presentation and ways of accompaniment, a lot of activities that can diversify the usual pastime.

The original interior, friendly and creative staff, exhibitions and creative evenings will create a special atmosphere and culture that will attract visitors for a pleasant stay and spiritual development.

In case of successful implementation, the project can develop in various directions. It is possible to create highly specialized branches of the network - a literary cafe, a theater cafe, a coffee house for artists, a coffee house with live jazz music, etc.

By adapting a business plan, a sample with calculations to specific external and internal conditions, certain initial values, you can organize a successful business, take your competitive position in time and use all the invested potential. However, the example contains those descriptions and calculations that would be common to most potential markets. In order to fully describe the specifics, certain conditions of existence, the document must be supplemented with an analysis of competition, prices for raw materials and fixed assets that are relevant for the region in which the ready-made cafe business plan will be applied should be edited.

Product description

The project aims to create a literary coffee house "Murakami", which is intended to become a "cultural island". The main goals that are laid down in the ready-made cafe business plan are to instill in young people a love of literature and interest in contemporary art, support young talents and contribute to the formation of a cultural society.

Coffee service range:

• High quality coffee and coffee-containing drinks.
• Holding photo exhibitions.
• Literary Evenings.
• Crossbooking.

Coffee house customers will be able to enjoy high-quality coffee and coffee-containing drinks to the accompaniment of relaxing lounge music, literary evenings, mini-performances, photo exhibitions or art expositions of contemporary avant-garde artists will be held three times a week, which will allow young talents to express themselves, and coffee house customers to get acquainted with modern trends in art. These activities do not provide for any profit or cost.

The coffee house also invites its customers to take part in a social movement - cross-booking, which involves the exchange of read books. The coffee shop is equipped with original shelving, on which everyone can leave a book they have read and take in return someone else left it there. The laid-back calm atmosphere of the coffee shop provides conditions for comfortable reading.

Types of coffee and coffee-containing drinks, recipe and price:

Drink name	Recipe	price, rub.
Espresso "Reader"	A coffee drink made by passing pressurized water at high temperature through a filter of ground coffee.
Americano "Vanguard"	Espresso supplemented with hot water to prolong the enjoyment of the drink.
Moccachino "Haruki"	Coffee drink with milk and cocoa.
Espresso Macchiato "South of the Border"	Espresso with milk foam.
Vanilla latte "Afterdark"	Latte with vanilla extract and thick creamy foam.
Latte "Norwegian Forest"	Espresso, white chocolate, milk, milk foam.

The main competitive advantage of the coffee house lies in its specialization, since such thematic establishments are not sufficiently developed in provincial cities. This cafe business plan can be considered original (an example with calculations). Takeaway coffee can also be included in the range of coffee shop services.

The cost of production with an increase in volumes will reduce both fixed unit costs and variable costs due to bulk purchases of raw materials. The pricing concept of the coffee house is based on a costly method with a trade margin, taking into account the originality of the establishment. The emphasis is on the creative atmosphere and originality of events.

SWOT analysis

Advantages	disadvantages
special atmosphere The original culture of the institution Quality coffee and drinks Crossbooking Opportunity to express yourself Opportunity for cultural exchange	Not yet formed image Lack of regular customers Lack of established relationships with suppliers
Opportunities
Range expansion Building relationships with new investors Selection of the most profitable suppliers Regular customers	Potential threat of competitors Rejection of such a culture in society

The target audience

The company is focused on an audience with low and medium incomes, in particular:

• for creative youth and university students (17-25 years old);
• for middle-aged clients interested in contemporary art (26-45 years old).

The potential client of our coffee shop is a creative person who is looking for himself, interested in trends in art, looking for inspiration, like-minded people or a cozy retreat.

Location of the coffee shop

The location of the coffee shop is supposed to be in a shopping center near the city center, not far from educational institutions, in a crowded area. The premises under the contract will be leased for a period of 5 years. The rental price is 180 thousand rubles. in year.

Sales promotion

Customer incentives will be carried out in the following ways:

game stimulation	The behavior of attracting events that can increase the attendance of the coffee shop and inform the population about its existence.
Service promotion	The opportunity to attend an original event should encourage customers to visit the coffee shop and subsequently spread the word to friends and family.
Souvenirs	Regular visitors are entitled to free coffee upon reaching a certain number of visits.

The cafe business plan (sample with calculations) offers basic options that can be varied in every possible way by calculating the costs and profits in the financial part.

Pricing policy

Prices for products will be calculated based on the volume of potential demand, costs and profits. The principles of pricing, the percentage of the premium is set by the enterprise itself. They differ from each other in different enterprises, whether it is a Unido cafe business plan (an example with calculations), a fast food cafe or any other restaurant business enterprise.

The volume of sales and pricing at the enterprise will be calculated as follows:

Calculating the price of coffee drinks
Name	Specific gravity,%	Price/portion, rub.	Level bargain. Surplus, %	Issue volume/year (portion)
Espresso "Reader"
Americano "Vanguard"
Moccachino "Haruki"
Vanilla latte "Afterdark"
Latte "Norwegian Forest"
Average selling price:

Advertising

One of the primary issues when opening an enterprise is informing the public (in particular, its potential customers) about the opening and subsequently about news, events and promotions.

• inside - 1;
• outside - 1;
• around the city - 3.

The cost of placing a banner is 2 thousand rubles.

1*2=2 thousand (rubles per year)

Production plan

Capital investments for the purchase of equipment for the project

Type of equipment	Price, rub.	Quantity, pcs.	Cost, rub.	Cost without VAT, rub.
coffee machine
Fridge
Set of dishes
split system
bar counter
corner sofa
Music system
Projector
Cash register				5000,00
A computer

The annual amount of expenses for repair, operation of equipment - 2% of the cost of equipment.

The list of necessary equipment varies from different types of restaurant enterprises. Therefore, for example, in order to implement a business plan for a fast food cafe, it is necessary to calculate the costs of a completely different list of fixed assets.

Calculation of the total amount and structure of initial investments for an investment project
	Cost types	Conv. designation	Amount, thousand rubles		Cost without VAT, thousand rubles
	Total capital investment
	including due to:
	own funds
	Investments in equipment
	including due to:
	own funds
	Total real investment
	including due to:
	own funds

Project investment has the following structure:

Capital investments - 290.72 thousand rubles.

Investments in current assets - 114.40 thousand rubles.

The total amount of necessary investments for the project is 405.12 thousand rubles.

Capital investments will be made at the expense of credit resources, investments in current assets - at the expense of own funds.

Production capacity

Using the existing equipment, the enterprise can sell per day:

(in thousand rubles)
Indicator
1. Material costs
2. Rent
3. Salary of key personnel + UST
4. Wages of support staff + UST
5. Salary of management personnel + UST
6. Equipment repair costs
Total operating costs
Depreciation
Total distribution costs

Expenditure items are basically similar at restaurant enterprises, regardless of the features and range of services offered. Planning expenses for similar items can be applied and calculated a business plan for a children's cafe.

Depreciation at the enterprise is calculated by reducing the residual value

Calculation of the cost of fixed assets by years, taking into account depreciation
Indicator
St-t of fixed assets at the beginning of the year, rub.
Depreciation
St-t of fixed assets at the end of the year, rub.

organizational plan

The management of the enterprise is entrusted to the director, who concurrently performs since the enterprise is just emerging, the turnover at first will be insignificant, there are no funds and the need to include an accountant in the staff.

As a director, the manager is a financially responsible person, represents the interests of the enterprise in the authorities, draws up a bank account, draws up contracts and other documents, issues orders, orders the hiring and dismissal of employees, and the application of incentives or penalties.

As an accountant, the director is responsible for the operations of receiving, accounting, issuing and storing funds. He also maintains accounting records, checks the accuracy of the information received, monitors compliance with the legal framework when spending resources. Higher education, knowledge of accounting at the enterprise of the restaurant business.

The number of production personnel will be determined based on functional expediency. The payroll system is built on the basis of official salaries, allowances and bonuses depend on the actual development and achievement of final results. Upon reaching the results, the wage system may change and include a percentage of the sale of drinks in its structure. The calculation of the number of employees is made on the assumption that the coffee shop will be located on the periphery or closer to the center, if the location of the enterprise involves a large flow of customers, then the number of employees needs to be expanded. For example, if you plan to implement a cafe business plan (an example with calculations) for an employment center on the highway.

	Position	Number of people	Salary / month, rub.	Payroll / month according to the tariff, rub.	Additional salary, bonuses per month		Payroll per month, rub.	Payroll for the year, thousand rubles	Unified social contribution
						amount, rub.
	Management staff
	Director-accountant
	Key personnel:
	event entertainer
	Support staff:
	Cleaning woman

Opening hours of the coffee shop: From 10:00 to 22:00. Daily.

Financial plan

Cafe (example with calculations) makes it possible to assess the ability of the project to ensure the flow of funds in sufficient volume to service credit resources, taking into account profit and payback period. The term for calculating the business plan is 5 years.

The company plans to purchase all fixed assets at the expense of credit resources. The bank offers a loan at 18% per annum. It is assumed that the entrepreneur plans to open a cafe calculated on the fact that there are no stocks and financial results from past activities.

Calculation of payment of interest on a loan:

Indicators
The amount of expenses for paying interest to the bank for a loan
Loan repayment amount
Number of payments per year
Bank interest rate per year
Bank interest rate per month
Inflation rate per month coeff.

The amount of overpayment for the use of credit resources is 65.27 thousand rubles.

Running a coffee shop is a costly business. The share of variable costs in the price of products without VAT is 80%. Taking into account the planned revenue, we can say that the business will have a large margin of economic stability, since it is quite low. If the customer or investor is not satisfied with the indicators presented in this business plan, he can, based on an example and regulatory documents, do such work on his own, adapting it to practical reality, for example, calculate the business plan of a roadside cafe. The calculation example is for guidance only.

Planned sales revenue:

Revenue from sales of products (rub.)
Indicator
Espresso "Reader"
Americano "Vanguard"
Moccachino "Haruki"
Espresso Macchiato "South of the Border"
Vanilla latte "Afterdark"
Latte "Norwegian Forest"

The business plan of the cafe with calculations of the projected profit for the investment project demonstrates the following resulting indicators:

Indicators
1. Sales proceeds
3. Gross operating costs
depreciation
Profit before tax
income tax
Profit net future value
Discount coefficient
Profit net (present value)
Cash flow (future value)

Calculation of discounted cash flow and payback period

		DP bud. Art	DP bud. St. Akkum.	Coeff. dis-i	DP present. Art	DP present. St. Akkum.

The calculation of the payback period suggests that, taking into account discounting, the project will pay off in 7 years and 7 months. The period that the cafe business plan offers (sample with calculations) exceeds the calculated one and is very long for restaurant enterprises, however, it must be taken into account that profit is not the main goal of creating an enterprise, the main goal is to educate culturally enlightened youth and develop contemporary art.

In this paragraph, we prescribe the main data of the project. Sample:

Square: the total area is 120 square meters, the hall is 60 square meters. m.

Type of ownership: rent.

Model: youth mini-cafe, designed for 10 tables.

Activity: catering services.

Location: one of the central districts of the city.

Schedule: from 8.00 to 23.00 - on weekdays, from 10.00 to 02.00 - on weekends.

Market analysis

Where to begin? From the analysis of competitors and the situation. Definitely should not be placed near similar institutions. And the city center is not yet a guarantee of high attendance. Pay attention to places near business centers and office buildings, hotels.

• Proximity to highways or parks, squares, transport stops;
• First line from the road, entrance from the street;
• The building is at the crossroads with windows facing two streets at once.

To stand out from competitors, with the appropriate design and focus on certain visitors (children's, informal, barbecue, etc.) But it will be more difficult to promote it.

The most popular option is the “Russian format”. This is a cafeteria with a wide range of dishes (necessarily first, second courses and salads) and strong drinks.

Menu and pricing

The institution is designed for a wide audience, the bulk of customers - the middle class. The average check is 4-5 dollars.

On the menu– Russian and European cuisine plus a little oriental (popular sushi and noodles):

1. 3-4 types of soups;
2. 4-5 types of side dishes;
3. 5-6 hot dishes;
4. 5-6 cold snacks;
5. 6-7 salads;
6. 10 desserts (cakes, ice cream, pancakes);
7. Pizza and sushi;
8. 3-4 types of Chinese noodles;
9. 7-8 hot soft drinks (coffee, tea);
10. 4-5 soft drinks;
11. 9-10 spirits and alcoholic cocktails.

Marketing events

Opening a cafe means a lot of work on design, competent planning and.

Title and design

Customers pay more attention to places with their own style. You need an interesting name and a bright sign. To make the institution recognizable, you should think about the logo.

The interior must match the name. , pay attention to soft coffee colors, cozy sofas, themed decorations, paintings or photographs on the walls. A youth cafe or pizzeria is decorated brightly, modernism, pop art, hi-tech are welcome. In terms of style, postmodernism, eco style, and country are also well suited.

Small interior details, such as flowers on tables, wall decorations, lighting fixtures - important part of the design. You can turn to professional designers, or you can do everything for free, relying on your own taste and independent study of materials from the Internet.

The nuances of arranging the internal space:

• There should not be "mazes" inside. The room should be left as a rectangle or square with evenly spaced tables. Otherwise, visitors may experience discomfort;
• Ceiling height - from 3 meters;
• The windows should offer a beautiful view. The space near the window is always the most popular.

Promotion channels

Sales promotion methods

Promotions and discounts are very popular. These are discounts for corporate customers, a free delivery service to the office, as well as various promotions. A good example is a business lunch at a bargain price, a discount on a third order, a “gift from the chef” when ordering a certain amount, etc.

Business registration

The company is registered as . It will be more difficult for an individual entrepreneur to work with suppliers, and also such a company will not be able to sell alcohol (only beer). OKVED codes:

1. 56.1. – “Restaurant activities and food delivery services”;
2. 56.10.1. – “Activities of restaurants and cafes with a full restaurant service, cafeterias, fast food and self-service restaurants”;
3. 56.10.2. – “Activities of preparing and/or selling food ready for immediate consumption on the spot, from vehicles or mobile shops”;
4. 56.3. - "Serving drinks";
5. 47.1. – “Retail trade in non-specialized stores”.

You will need the following documents and permits:

• Lease agreement for premises and permission to place in a certain building from the local administration;
• Permission from Rospotrebnadzor for retail trade;
• Conclusion from Rospozharnadzor. Conditions for obtaining: fire alarm, two emergency exits, evacuation plan, availability of fire extinguishers;
• Sanitary and epidemiological conclusion issued by Rospotrebnadzor. To do this, you must comply with the sanitary conditions specified in SanPiN 2.3.6.959-00. In addition, it is worth familiarizing yourself with the law "On the Protection of Consumer Rights";
• Technical conclusion about the premises. This includes communications drawings, engineering drawing, architectural, BTI plan;
• Registration documents of cash register equipment;
• Quality certificates for products. They must comply with government regulations. Certification is carried out by private firms.
• Agreement with private security. Inside the cafeteria, a "panic button" for calling security is installed;
• Production control program agreed with Rospotrebnadzor;
• Documents on the passage of personnel medical examination;
• License for the sale of alcoholic products. Issued by the Federal Service for Regulation of the Alcohol Market. To obtain a license, a company must have an authorized capital of 15-16 thousand dollars. The requirements are specified in Law No. 171-FZ “On State Regulation of the Production and Turnover of Ethyl Alcohol, Alcoholic Products and Alcohol-Containing Products”. The cost of registration is 600-650 $.

Organizational events

The project provides for how and with whom the enterprise will work. What does it take to open a cafe?

Preliminary agreements with product suppliers on daily deliveries. These are farms, wholesale depots, confectionery shops, bakeries. All products must be certified.

Contracts are required waste disposal and regular disinfection.

Production plan

Renting a room will cost about $ 2000-2500 per month. Of the 120 square meters, the hall for visitors occupies 60 square meters. m., 40 sq. m. - kitchen, 20 sq. m. - warehouse and 10 - toilet.

Room requirements:

1. Dining room and production area should be separated;
2. Ventilation, sewerage, cold and hot water, fire extinguishing system, air conditioning are required;
3. When repairing, it is necessary to comply with building regulations, you can familiarize yourself with them in SNiP 31-06-2009"Public Buildings and Structures".

Technical base

Dining room

In the hall it is worth equipping places with chairs and soft sofas. When buying furniture, be sure to take it “with a margin”, just like dishes. This business requires reserve resources, especially in terms of tableware (10% for slaughter and loss). All calculations are given in dollars.

• Tables (12 pcs.) - $ 1100. The best manufacturing companies: Delacosa, Equivalent;
• Chairs (25 pcs.) - $ 300-350. Delacosa, PremierDecor, Equivalent;
• Sofas (11 pieces) - $ 1500-1700. HoReCa, Delacosa;
• Reception desk - $ 80-90. SmartDecor, Pioneer;
• Cash register - $ 350-400. Evotor-Standard, Mercury;
• Racks-hangers at the tables (11 units) - $ 300. HoReCa, PremierDecor.

Kitchen

1. Four tables for cooking and cutting products - $ 200-300. Hicold, ATESY, CRYSPI;
2. 2 refrigerated cabinets, freezer - $ 1500. Polair, Nord, Mariholodmash;
3. Two electric stoves - $ 1000-1200. Convito, LOTUS;
4. Two cabinets for cooking and frying - $ 1000-1300. Amitek, ABAT, CRYSPI;
5. Grill cabinet - $ 200-250. Indesit, KORA, LOTUS;
6. Pancake machine - $ 150. ERGO, ATESY;
7. Microwave - $ 70-100. CONVITO;
8. Combi steamer - 1500 $.TECNOEKA, ABAT, ATESY;
9. Dishwasher - $ 700-900. Hansa, Smeg, Mach, ABAT;
10. Coffee machine - $ 600-800. Philips, Nespresso, De Longhi;
11. Pizza oven - $ 600-700. PRISMAFOOD, ABAT, ERGO;
12. Two food warmers - $ 90-100. LOTUS, ABAT, ERGO;
13. Deep fryer - $ 60. ABAT, LOTUS;
14. Electric kettle - $50. Redmond, Galaxy;
15. Electronic scales - $ 15. AKAI, Galaxy;
16. Four sets of knives - $200. Supra, Thomas, Mo-V, Shadow;
17. Containers for spices and bulk products (4 units) - $ 40-50. RESTOLA;
18. Meat grinder - $ 80-100. FAMA, Supra, Panasonic, BORK;
19. Mixer - $ 100. QUAMAR, ERGO;
20. Slicer - $ 250-300. CONVITO, Airhot;
21. Electric vegetable cutter - $ 40. Wellberg, CONVITO;
22. Dough mixer - $ 300-400. ERGO, CONVITO;
23. Small inventory (graters, dispensers, measuring utensils, can openers, cutting boards, tongs, spatulas) - $100. TECNOEKA, MAC.PAN;
24. 2 holders for kitchen utensils - $ 10-13. CRYSPI;
25. 3 coasters for dishes - $ 16-20. TECNOEKA;
26. Two sinks - $ 120-150. HESSEN, RADA;
27. Wardrobe and racks for dishes - $ 70-80. CRYSPI, ATESY;
28. Catering for food (20 pcs.) - $ 30. RESTOLA;
29. Wall shelves (5 pcs.) - $ 120-150. CRYSPI;
30. Dishes for visitors (15 sets) - $ 800-1000. Collage, Verona, Baltic, Twist.

Kitchenware

• Pots (6-7 units) - $ 130-150. Merxteam, APS, Westmark;
• Boilers (2-3 units) - $ 90. Luxstahl;
• Frying pans (2-3 units) - $ 50. Luxstahl, BOK;
• Saucepans (3-4 units) - $ 80. Merxteam, Lacor;
• Bowls and gastronorm containers (15-20 units) - $ 40-50. RESTOLA;
• Baking sheets (4-5 units) - $ 40. RESTOLA, UNOX;
• Colanders, sieves, spice mills (5-6 units) - $ 150-200. Lacor, Fortune.

Non-production base

1. Napkins, towels, dryers for the bathroom - $ 40-60;
2. Washing machine for uniform - $250. BEKO, Electrolux;
3. Computer and printer - $ 400-500;
4. Plumbing for a bathroom - $ 300-400;
5. Garbage cans (3 pcs.) - $ 40-50;
6. Mirror - $30.

In calculating how much it costs to open a cafe, the purchase of equipment and inventory takes a large share of the funds.

Staff

To work in two shifts, you need to hire 4 cooks, 2 auxiliary workers, 2 administrators, 6 waiters, an accountant. The salary fund is 6-7 thousand dollars per month.

All employees must have a medical book. It is also worth sewing a uniform for workers ($400-500).

Launch strategy

It is necessary on the basis that the preparation will take at least five months. Event planning looks like this:

• Search for a suitable building, conclusion of a lease agreement;
• Repair and decoration of the premises;
• Engineering and technological design, laying of communications;
• Registration stage, paperwork, obtaining permits and licenses;
• Purchase of equipment, furniture, inventory, its installation;
• Hiring;
• Advertising activities.

Risks

It is necessary, only by assessing the possible risks and developing ways to overcome problems. What threatens a new food service business?

Lack of visitors. To overcome this problem, it is necessary to intensify promotional activities, expand the list of promotion channels, and hold an interesting action.

The opening and operating costs are more than those specified in the business plan. This is solved by a clear fixation of income / expenses. At least temporarily, you can reduce costs by reducing the staff (as a rule, waiters), partial use of semi-finished products.

Poor quality food and service. Since you personally will not be able to control the work of the institution “from” to “to”, there is a risk of dissatisfied customers. Be sure to study the reviews about your institution on the Internet, start a book of complaints. To keep the visitor satisfied, carefully select staff and change workers if necessary.

economic instability in the country. This is usually reflected in the cost of cooking products, inventory, and the purchasing power of customers. To avoid this, it is necessary to conclude long-term contracts with suppliers.

Financial calculations

Below is a ready-made plan for the financial costs of starting a business:

1. Registration, permits, licensing - approximately $ 2,000;
2. Rent for the year ahead - $ 28,000;
3. Repair of the premises - $ 2000;
4. Interior design development - $ 1500;
5. Technological design - $ 500;
6. Engineering design - $ 800;
7. Works on the installation of lighting, fire safety systems, necessary communications - $ 4,000;
8. Finishing work, purchase of decor items - $ 3,000;
9. Furniture, equipment, kitchen utensils - $17,000;
10. The first purchase of products - $ 1500;
11. Advertising campaign and illuminated sign - $ 2000;
12. Unforeseen expenses - $ 1,500.

Total capital investment in the business will amount to 64-65 thousand dollars.

Monthly expenses in the first year - in the range of $ 9,000-10,000, taking into account paid rent.

Efficiency and profitability

You can count on income when attendance exceeds 80-100 people per day. In this case, the revenue will be about $ 14,000 per month, and the net profit will be 5-6 thousand. In a year or two, with a constant increase in "workload", you can earn up to 15-20 thousand dollars "clean" monthly.

Only by carefully planning and calculating, it is worth taking on this matter. You also need to have a certain financial reserve, because the payback of public catering establishments ranges from one to four to five years.