How to open your own gym: equipment, choice of location, initial capital. Business plan for a fitness club with calculations or how to open a fitness club

The popularity of sports in Russia led to an increase in demand for gyms and fitness clubs in 2018. People strive to be healthy, look beautiful, slim, and are ready to pay good money for this by purchasing subscriptions to visit gyms with numerous exercise equipment. In this review, together we will draw up a business plan for a gym “from A to Z” (calculations for 2018).

When opening a gym, it is worth considering that people want it to be close to home, well equipped, with a pleasant and comfortable atmosphere for exercising.

Market analysis

First of all, you need to analyze your capabilities. At the initial stage, opening a large gym is quite difficult and expensive. It is easier to organize a narrow profile gym that will be in good demand and satisfy the needs of customers. Over time, you can open additional rooms and expand options.

For a good, profitable work of the gym, it is necessary to take into account in the business plan and analyze the following:

1. Determine the class of the gym. It means the direct orientation of the hall. It can be a fitness center, a sports complex with a health-improving bias, a professional, sports club, or just an opportunity to work out on simulators.
2. Conduct a marketing analysis. You need to compare the prices of gyms, study your area for similar places, etc.
3. Do research on similar gyms nearby. If similar centers and sports complexes are located in your area, it is worth studying their specifics of work, services provided, sports programs, opening hours, prices, etc.
4. Create a project for the future gym for training. We need a specific plan of the premises, taking into account the peculiarities of the location of not only the hall itself, but also auxiliary premises (cloakrooms, toilets, reception, etc.). This question can be addressed to specialists in the field of design /

Project Summary

The goal of the project is to open a middle-class gym in a city of up to 700,000 people. The target audience is people from 10 to 55 years old.

Sales income:

1. Annual subscriptions - 30,000 rubles
2. One-time subscriptions - 1,500 rubles
3. Sports programs - 1,000 rubles
4. Classes with a trainer - 800 rubles.

Hall premises and area

Before starting the search, it is necessary to determine the level of possible attendance of the hall in the business plan. In small cities and towns, it will be relatively less than in a large center.

The sanitary norms of the Russian Federation determine that at least 5 m² should fall on one visitor to the gym.

It is necessary to provide:

• dressing rooms for men and women - 30 m2;
• placement of showers, toilets - 20 m2:
• reception - 10 m2;
• group programs hall - 45 m2;
• gym. recreation areas - 300 m2.

You can save on rent only at the expense of your own premises. Its acquisition is expensive, so most gyms rent premises. A suitable place can be found through the Internet without spending money on realtors. It is worth paying attention to the sleeping areas of the city, since in the center everything is already practically occupied and quite expensive.

It is important to take into account the features of the building, because not every room is suitable for a gym. Simulators, power complexes and equipment have a solid weight, so the floors in the building must be stable. In addition, athletes are constantly lifting and lowering heavy weights, sharply throwing barbells, kettlebells and dumbbells, and in the fitness room people are constantly on the move - they jump, run, and perform various exercises. Keep in mind.

It is best to be placed on the basement floor, or in the basement, in most cases this is the most appropriate option. There are many halls that are located on the second floor and above, but it is safe to say that the building was built with such a business in mind (or in the past the building had an industrial character).

It is not uncommon for aspiring entrepreneurs to open a gym on high floors, while the building is clearly not suitable for this type of activity. As a result, the constant complaints of companies from the lower floors: the ceiling is crumbling, cracks appear, constant noise. It is worse when an entrepreneur has to repair the building at his own expense. Or even look for a new place.

The costs of the business plan for preparing the premises include:

1. laying a new suitable floor covering;
2. equipment of places for training with simulators and necessary equipment;
3. installation of sufficient lighting for the entire hall;
4. "private area": ​​lockers for storing clothes, accessible and free showers, toilets;
5. reception, where the staff will meet customers, as well as an office for negotiations and conclusion of contracts.

Purchase of equipment

In order for the gym to be in good demand, it must be fully equipped with high-quality sports equipment.

Gym equipment

Consider in the business plan that it is better to purchase inventory from specialized enterprises, since the cost will be much cheaper than at retail outlets. At the same time, imported equipment will be more expensive.

Use the following sample list to account for in your business plan:

Equipment	Cost, rub.
Dumbbell row (5-45 kg)	100 000
Urethane dumbbell set with different weight (0.5-15kg)	140 000
Barbell bars (2-5 pieces, different lengths)	10 000
w-necks	13 000
Pancakes for barbells with different weights (up to 300 kg in total, so that 2-3 clients can work out at the same time)	50 000
Squat rack with barbell (2 pcs.)	40 000
Barbell bench (2-3 is enough)	20 000
Press bench (1-2 is enough)	7 000
Traction straps, belts	10 000
Rugs (10 pcs.)	12 000
Cardio equipment: treadmills, exercise bikes (5 pieces of each type)	250 000
Strength training equipment	500 000
TOTAL	1 152 000

Sports equipment for the gym costs quite a lot, especially exercise equipment. But this is the minimum from which it already makes sense to start work.

It can be quite an acceptable option to buy ready-made used equipment in good condition, so you can save a lot on the budget. Among other things, sports equipment is in abundance on the private market and is in stable demand. Even if the business ever has to close, it will be possible to return a significant part of the investment.

The main thing is not to save on the simulators themselves, as this can scare away the target audience. In addition, high-quality equipment will help to avoid premature breakdowns and injuries to visitors, as well as extend their operation.

If we are talking about a ready-made fitness room that will work on the basis of a gym, then you will need to purchase separate fitness equipment.

Fitness room equipment

Sets of small sports equipment, such as balls, steps, dumbbells, etc., should be in the number of intended visitors to the hall.

For fitness room equipment, consider the following costs:

Such a fitness room is fully consistent with the demand of the audience, all the basic and necessary equipment is present. However, one must understand that equipment is not the main thing in a fitness room, more important are competent programs, as well as professional instructors who make up these programs.

Staff

The selection of personnel should be given special attention. He can be with or without experience, but with good knowledge and skills, as well as a desire to work and help visitors to the gym.

For the vacancy of a trainer, people are recruited who have some kind of rank in sports (masters of sports), an alternative option is extensive experience and knowledge of the matter in bodybuilding, fitness, the proof of which is body build.

To clean the hall, you need to hire cleaning staff and additional staff at the reception.

Periodically monitor the level of wages, as well as the suitability of staff qualifications, their courtesy and proactive assistance in training.

Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Administrator	15 000	2	30 000
Gym trainer	25 000	4	100 000
Group Program Trainer	15 000	2	30 000
Room cleaner	10 000	4	40 000
Costs forsalary payment		12	200 000

Advertising

Before opening, you must actively use advertising; this deserves a separate item in the gym business plan. The most acceptable are the distribution of flyers, posting advertisements on bulletin boards and publishing on the Internet. If you have the funds, you can advertise in the local newspaper. If the gym is located in the city, then you can place more advertising near your sports center to attract people living in the area.

When using flyers, make them memorable and colorful. Write clearly in them the cost of the subscription. This will help potential customers make a choice. You can hand out leaflets on the street yourself or hire other people (students), but then you have to control the work. It is better to distribute flyers near shopping centers, educational institutions, offices.

The main thing is to attract your potential audience. It is worth drawing their attention to the positive aspects of the hall, as well as offering discounts and bonuses.

It is possible, in connection with the opening of the gym, to hold a promotion for the sale of subscriptions at a reduced price. You need to constantly work on your subscriptions, club cards and discounts. It is worth making premium cards for regular customers, developing standard programs for those who train no more than 2 times a week, etc. The more and more varied your offers, the more customers you can attract. Everyone will definitely be able to find the appropriate conditions for themselves, suitable for the price and opportunities.

In addition, a good solution would be to distribute flyers to residential buildings in nearby areas. It is worth noting in the business plan that about 50% of clients live 5 km from the gym. The distance from the house to the hall is a very important factor when choosing.

Costs and payback

Starting investment to open a gym:

1. Premises for rent - 75 000 rub.;
2. Gym equipment - 1 152 000 rub.;
3. Fitness room equipment - RUB 170,000;
4. Advertising - 60 000 rub.

Total: 1,457,000 rubles.

The monthly expenses in the business plan include:

1. room rent + utility bills — 90 000 rub.;
2. staff salaries - 200 000 rub.;
3. tax and social contributions - 60 000 rub.;
4. maintenance and repair of sports equipment — 5 000 rub.;
5. advertising and promotion - 10 000 rub.;

Total: 365,000 rubles.

Income forecast for the business plan (per month):

1. Sale of annual subscriptions - 30 pcs. 20*30000= 900 000 rub.
2. Sale of one-time subscriptions - 15 pcs. 1500*5 = 7 500 rub.
3. Sale of sports programs - 5 pcs. 1000*5= 5 000 rub.
4. Conducting personal training - 15 pcs. 800*15= 12 000 rub.

As a result, the monthly income will be: 924 500 rubles.

Monthly payment of income taxes - 138 675 rub.

Net profit (after taxes and monthly expenses) is - 420,825 rubles.

Amount of revenue for the year will be: 11,094,000 rubles.

Amount of net profit per month is equal to 420 825 rubles.

Profitability: 420,825 /924,500 * 100=45.5%

Payback period, divide the initial costs by the amount of net profit: 1 457 000 /420 825 = 3.5 months.

Risks

Risk	Probability of occurrence	Force of influence	response measure
Lack of clients	Medium	High	Subscription price review PromotionsRevision of territorial affiliation Formation of a loyalty program
Inexperienced staff	The average	The average	Training Continuous professional development of employees from experienced coaches in the sports industry
Staff turnover	The average	Low	Implementation of material motivation of personnel

The domestic market of fitness services has already passed the stage of initial development and market formation. At the moment, we can state the presence of high and strong competition in this area. On the other hand, most companies strive to create expensive and high-status institutions, in which, at times, the physical development of customers fades into the background. Therefore, it is worth figuring out how much it costs to open a gym and whether the business will be profitable.

In this regard, the niche of economy class gyms remains unfilled, where visitors are looking for the opportunity to work with exercise equipment at an affordable price. The project of opening an economy class gym today is more promising and less costly, so those who are planning to invest in the fitness services industry should pay attention to this segment and draw up a business plan for a gym.

Gender and pricing policy

Ideally, the new establishment should be positioned as a gym for men and women in order to increase the number of potential customers. In this regard, separate changing rooms, toilets and showers for men and women should be provided. It is also desirable to have two separate rooms.

To attract visitors, you need to offer them reasonable prices for visiting the gym. The cost of one hour of classes in the economy class hall should be significantly lower than in status fitness centers, in accordance with the services provided and the level of service. Judging by the opinion of those who are already engaged in such a business, the optimal price reaches about 150 rubles for an hourly subscription, it is important to remember this when drawing up a business plan for a gym.

Finding suitable premises and working hours

The floor area for the gym should be at least 150 m². It should be borne in mind that in addition to the halls for classes, it is necessary to allocate space for the accompanying infrastructure:

• locker rooms;
• wardrobe;
• administrative premises.

The classrooms themselves will occupy only one third of the total area.

As for the opening hours of the institution, you need to take into account the fact that the lion's share of customers visit the gym after work, in the afternoon. Nevertheless, at first it is desirable to organize as long a working day as possible, up to a round-the-clock one, in order to satisfy all potential customers and understand what hours the largest flow of visitors visits.

On weekends and holidays, the institution must necessarily accept customers, because for many of them a free day is an additional opportunity to work out in the gym.

How to open a gym - the choice of equipment for a fitness club

A set of exercise equipment in the gym should satisfy the desires of the maximum number of customers. The wider it is, the better. But, given that the budget is limited, and the institution itself is positioned as an economy class, you should not count on new equipment, due to the high cost and long payback period.

Used simulators are often not inferior to new counterparts, while saving a decent amount of money. Approximate cost of used equipment, based on 2 halls of 30 m² each:

• 6 simulators for the press: 12 thousand per unit, total 72 thousand rubles;
• 2 integrated power simulators: 12 thousand per unit, total 24 thousand rubles;
• 2 treadmills: 17 thousand per unit, total 34 thousand rubles;
• 6 exercise bikes: 15 thousand per unit, total 90 thousand rubles;
• 4 rowing machines: 10 thousand per unit, total 40 thousand rubles;
• 6 wall bars: 2,000 per unit, 12,000 rubles in total.

The total cost of such a set will be approximately 272 thousand rubles.

In addition to exercise equipment, you need to purchase other equipment and furniture for the fitness club (the cost is approximate):

• furniture in the lobby and administration offices: 120 thousand rubles;
• furniture in the waiting room: 35 thousand rubles;
• a pair of computers: 50 thousand rubles;
• lockers for storing personal belongings and clothes: 60 thousand rubles;
• MFO (or a separate printer and copier): 24 thousand rubles;
• plumbing for toilets and showers: 65 thousand rubles;
• carpets / flooring: 15 thousand rubles;
• TV and audio system: 16 thousand rubles;

Together with simulators, the total amount of funds for equipment will amount to 657 thousand rubles. Accordingly, the size of the depreciation fund will be equal to 131.4 thousand rubles (20% of the cost of equipment).

Intangible assets

This category includes expenses for the establishment of an enterprise and payment for state registration of a lease agreement for premises. Intangible assets will cost the founder 5 thousand rubles with depreciation deductions of 500 rubles a year.

Recruitment and working time calculation

To calculate the required number of employees of the future fitness club, you must first calculate the number of working hours per year.

If the gym will work seven days a week, then the number of working days per year will be 351, minus sanitary days and public holidays. According to the requirements of the Labor Code, employees must be provided with 2 days off per week (101 days per year), as well as 24 days of vacation. Another 14 exits should be discarded to exclude valid reasons and force majeure. The remainder is 212 working days of 8 hours, which equals 1696 working hours per year per employee.

2 halls of the institution work, on average, for 12 hours over 351 days, in total 8424 hours per year. It would take 5 instructors to cover this number of hours.

Based on the figure obtained at 4212 hours of work per year for one hall (8424: 2), it is possible to calculate the optimal number of employees in other positions. The maintenance of one room of the hall will require 4212:1696 = 2.48 employees per workplace (this applies to administrators, security guards and cleaners). The staff list must include the director and accountant of the enterprise. It turns out the following minimum list of employees (16 people in total).

• instructors: 5 people;
• administrators: 3;
• guards: 3;
• cleaners: 3;
• accountant: 1;
• director: 1.

Amount of production costs

In addition to the funds that will be spent on employee salaries, other production costs that exist in absolutely all enterprises should be taken into account. Among these cost items for the gym can be identified:

• direct costs;
• the cost of maintaining fixed assets;
• expenses for the maintenance of the enterprise;
• depreciation expenses;
• implementation costs;
• management costs.

In addition, instructors' salaries will be considered a direct cost, while all other employees' salaries, together with office expenses, will be included in management costs.

After the payroll fund, the second place in terms of scale in the list of expense items is the rental of premises, which will cost about 160 thousand rubles a month. It is important not to forget about this cost item when drawing up a business plan for a gym.

Other monthly expenses:

• utility bills: 60 thousand rubles;
• marketing: 5 thousand rubles;
• office expenses: 3 thousand rubles;
• phone: 200 rubles.

The total volume of production costs for the year is: 160,000 + 60,000 + 3,000 + 5,000 + 200 = 2,738.4 thousand rubles.

Fitness club payroll

Having decided on the number of employees, you can calculate the amount of the payroll of the enterprise. Monthly salaries of full-time employees:

• instructor: 20 thousand rubles;
• administrator: 15 thousand rubles;
• security guard: 10 thousand rubles;
• cleaner: 10 thousand rubles;
• accountant: 40 thousand rubles;
• director: 50 thousand rubles.

Thus, the total amount of the wage fund will be equal to 295 thousand rubles per month or 3540 thousand rubles per year: 12 * (5 * 20 + 3 * 15 + 3 * 10 + 3 * 10 + 40 + 50).

Gym Income Planning

When the volume of all costs associated with doing business is known, it is possible to calculate the planned revenue that an economy class gym will bring. Income will depend entirely on the number of customers, so calculating the occupancy of the hall will be the key to determining revenue.

Based on the fact that there are 2 halls, each with an area of ​​30 m², they can simultaneously accommodate up to 10 students. Previously, it was calculated that the institution will operate for 351 days a year (taking into account public holidays and sanitary days) for 12 hours, and for 1 hour the visitor pays 150 rubles. Thus, the estimated annual revenue of the fitness club will be: 2 * 10 * 351 * 12 * 150 = 12636 thousand rubles.

It should be understood that this is an ideal indicator, which is unlikely to be achieved in real conditions. Achieving one hundred percent workload of the gym is rarely possible.

According to entrepreneurs who opened a similar business, the average occupancy of gyms is no more than 80%. A more accurate level of estimated revenue can be recalculated using a reduction factor of 0.8. Then its annual volume will be equal to: 12636 * 0.8 = 10108.8 thousand rubles.

Calculation of profit from doing business

Knowing the amount of planned income (10108.8 thousand rubles) and the amount of annual costs (6405 thousand rubles), you can calculate the profit from the provision of gym services: 10108.8 - 6405 = 3703.8 thousand rubles per year.

Tax payments and profitability calculation

There are a number of mandatory tax deductions that must be made when owning a gym:

• tax on the maintenance of housing stock - is 1.5% of the amount of income (151.632 thousand rubles);
• tax on education - is 1% of the wage fund (35.4 thousand rubles).

The amount of tax deductions: 187,032 thousand rubles.

The balance sheet profit of the gym after tax deductions: 3703.8 - 187.032 = 3576.768 thousand rubles.

Net profit of the enterprise (after withholding income tax): 3576.768 - 703.354 = 2873.414 thousand rubles.

When dividing the balance sheet profit by the volume of trade, it is possible to calculate the specific profitability of the gym: 3576.768/10108.8 = 0.3538 or 35.38%.
Estimated profitability is: 2873.414/6405 = 0.4486 or 44.86%.

Finally

Approximate calculations allow us to conclude that by thinking about how to open an economy class gym and drawing up a business plan, it is quite possible to achieve high profitability of the project with a quick payback period.

In this material:

The business plan of a fitness club, an example with calculations of which will be given below, is designed for an initial investment of about 2 million rubles.

It will be a full-fledged hall with several rooms, which offers customers a dozen different services. The estimated payback period for the project is less than 2 years. To create your own ready-made business plan, for which a fitness club provides a large list of services, use the template in Appendix No. 1.
Application No. 1. Sample fitness club business plan.

Conducting an analysis

Potential customers of the institution will be young men and women aged 18 to 35 years. With the right approach, the age range can be expanded. For example, there may be children's fitness groups, and men over 50 also visit the gym. In aerobics and yoga groups, a good trainer can teach classes for women who are already over 50 years old. It is precisely these age categories that lack sports facilities. All clients are middle-class people.

The competitors are popular clubs, the presence of which is known to everyone in the area where the project is supposed to operate. You can win competition with them due to professional staff and lower cost of services.

Consider providing family fitness services. Such services are not very developed, so you can become the first. At the same time, not one client is attracted to the hall, but several.

The emphasis in the project is on the provision of gym services, which are in the highest demand among potential customers.

The club will work daily from 9:00 to 21:00, which is 84 hours a week. The attendance of the club does not depend much on the season, but in the summer there are fewer customers, worse with attendance in December.

Club space

Before you open a fitness club, you need to decide on the premises. You need to choose a room for the gym on the basis that for each client of the gym there should be at least 6 m², and for a fitness room - at least 2-3 m². The premises must be commercial, you can choose it either in the city center or in a residential area. The lease agreement must be concluded for a period of 3-5 years.

The area of ​​the room can be calculated. The calculation is based on the fact that fitness groups will have an average of 15 people. They will need a hall of 30-45 m². In the gym, 15 people will work out at the same time, for which 90 m² will be needed. Two locker rooms - men's and women's - should be 25 m² each, and another 50 m² will go to the reception and corridors. The total area of ​​the fitness club is 220-235 m².

If the attendance level of the gym is assumed to be higher, for example, 25-30 people, then the area of ​​​​the room will increase to 280-315 m².

Calculation of expected income

It is necessary to make the calculation of the expected income in a ready-made business plan, according to which the fitness club will provide the following services:

• gym for 84 hours a week;
• aerobics and step aerobics (7 groups) - 20 hours a week;
• strength training in the fitness room (5 groups) - 10 hours a week;
• yoga (5 groups) - 10 hours a week;
• dance classes (5 groups) - 15 hours a week.

Classes in the fitness room are mainly performed in the afternoon. In the morning, these groups are poorly filled, but this time can also be used. It is popular with housewives and office workers who work out before work or during a break.

150 people per month will be able to visit the gym. The average cost of a monthly subscription is 1.5 tr. The average occupancy of each of the groups in the fitness room is 10 people. Taking into account all groups, and there are 22 of them, the expected number of visitors is 22 × 10 = 220 people. Subscription price 2 tr.

In total, the expected income is:

• from the gym - 1.5 × 150 = 225 tr.;
• from the fitness room -2×220=440 tr.

The total expected income is 665 tr.

Estimated costs

The rented premises are in need of renovation before opening a fitness club. Repair work includes:

• bringing the halls into proper shape;
• installation of mirrors in the halls;
• conducting proper lighting;
• installation of showers and air conditioners.

For furniture, you need to provide another 70 tr., for which you will have to buy:

• table;
• chairs;
• benches;
• reception desk;
• armchairs for visitors;
• dressing room lockers.

From the equipment you will have to purchase:

• music centers - 2 pcs.;
• laptop - 1 pc.;
• printer - 1 pc.;
• cash register - 1 pc.;
• refrigerator — 1 pc.

This will still require 75 tr. From the staff it is necessary to provide:

• administrators - 2 people;
• trainers in the gym - 3 people;
• trainers in the fitness room - 4 people;
• cleaner - 1 person.

Total 10 people. Their wages are uneven, depending on attendance, but you need to expect that the payroll will be 300-330 thousand rubles. Additionally, you need to provide for the costs of conducting the Internet, installing furniture and equipment, ordering branded clothing. This will have to spend another 65 tr.

The total cost of starting the project will be as follows:

• rent of premises for 2 months - 200 tr.;
• repair and equipping of the premises - 1 million rubles;
• equipment - 900 tr;
• furniture - 60 tr;
• equipment - 75 tr.;
• additional expenses - 65 tr.

The total initial amount is 2.3 million rubles.

On a monthly basis, the fitness club will bear the following expenses:

• payroll - 320 tr.;
• rent - 100 tr;
• utilities - 30 tr;
• expenses for water, towels, etc. - 20 tr;
• unforeseen expenses - 10 tr.

Total per month you need to spend 480 tr. The monthly profit of the enterprise before taxes is 665-480=185 tr.

Advertising of the services provided

The income of the hall does not depend on the simulators and not on the qualifications of the coaching staff, which should be at the required level, but on the level of project promotion.

If the project is not promoted, does not invest in advertising and does not create a system for attracting customers, it will not bring good profit and may be closed.

For a small business, television and radio advertising would be inefficient and very costly. Use Internet promotion, create a club website and business pages on social networks. For each type of service offered, make, order a selling page. After all this is ready, order flyers and leaflets that would encourage potential customers to go to these pages of the site, where the work of the selling text is included.

This approach allows you to effectively spend your advertising budget. Setting various metrics allows you to control which advertising channel is effective and which one is better to stop spending money on. If you spend money only on banners and flyers, the effectiveness of such promotion is very low. At the same time, it is not known what was done well and what was not.

It is recommended not to save on the repair of the premises. It is very important for clients which room, how clean and comfortable it is. Invite experienced trainers to the fitness room. If in the gym customers are attracted by equipment, then in yoga or aerobics groups, customers are delayed only thanks to the qualified work of the trainer. The more they stay there, the more regular customers and the more stable the income of the enterprise.

For additional profit, set up a sale of sports nutrition and clothing in the club. Their sale can bring the project an additional profit of 120-250 tr. As soon as one project is ready, use a ready-made business plan, for which a fitness club is already successfully operating, and proceed to open the next club. Such scaling will soon create a network.

Order a business plan

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♦ Capital investments – 1,300,000 rubles
♦ Payback – 1.5 years

There are more and more people who lead a healthy lifestyle, watch their diet, play sports every day. That is why the question how to open a gym, is as relevant today as ever.

A gym with sports equipment and exercise equipment can be turned into a profitable business, despite the high level of competition.

Of course, the start-up costs of a gym are likely to be out of reach for low-income people, but if done right, you can get by with as little start-up capital as you can get in this space.

Starting a business from scratch is sometimes not easy. And owning a gym is no exception to this rule.

You will have to solve many problems, overcome obstacles, spend enough money until the sports club starts to bring you a decent profit.

You will find answers to the most important questions in this article.

Benefits of opening a gym

Many businessmen do not want to get involved in the service sector, and directly with the opening of a gym, because they simply do not know all the advantages of this type of business.

But at the same time, this startup really has a lot of advantages:

1. You need to spend much less money on its implementation than, for example, if you take it, which offers a more expanded range of services.
2. Owning a gym is beneficial not only in terms of good profit, but also because you can take care of your health and figure by doing it yourself.
3. No matter how serious the competition in this sector is, you can always create competitive advantages in order to get the maximum number of customers.
4. In every city there are enough people who are ready to save on anything, but not on their appearance.
   They are more likely to eat less or dress more simply, but they will not give up going to the gym, so you will not be left without customers.
5. Owning a gym is much more prestigious than, for example, a second-hand store, and this is a very noble cause - you care about the health and beauty of the population of your city.
6. Starting a startup provides the opportunity to cut start-up costs, so you can meet the minimum capital for this business.
7. A gym can bring its owner a good profit.
   The main thing is to do business right, constantly improving your business and coming up with new ways to attract customers.

Disadvantages of owning a gym

Alas, opening a gym from scratch also has its drawbacks, knowing which will help you avoid the most common mistakes novice businessmen make.

Here are the most obvious disadvantages of this type of business:

1. Long payback period of a sports club.
   Some businessmen think that it is only worth open your own gym, as next month they will already receive the highest income.
   You should not be led by these misconceptions, you can consider yourself lucky if you managed to recoup the gym for a year of work.
2. You need to try hard to form a client base, because even in small towns there are gyms, while the number of sports clubs in megacities is in the dozens and you will have to work hard to stand out among them.
3. This business has too many components of success and lack of one - it can lead to collapse.
   It won't work if you hire good trainers but save on equipment, or you find a great facility but it is located on the outskirts of the city where no one can get to, etc.

Marketing Features of Opening a Gym

Owning a gym has its own marketing quirks, without knowing which you will not be able to succeed.

You need to constantly promote your sports club in order to form a customer base as quickly as possible and recoup the initial costs.

First of all, you should take care of the formation of competitive advantages and advertising of the gym.

Competitive advantages

Today, there are so many sports clubs, gyms, specialized classes (yoga, dancing, strip plastic, etc.) in every locality that sometimes it is not easy for those who start a business from scratch to find their niche.

You will succeed if you create competitive advantages in advance that will allow you not to be afraid of the owners of other gyms.

You can attract customers:

1. By hiring highly qualified, specially trained trainers and courteous administrators who are well versed in what they do.
   Even how well the cleaners do their job depends on the mood of the customers.
   It is not worth saving on the staff of the gym, so as not to regret later on wasted money.
2. Having developed a loyalty program and a system of discounts for those customers who remain loyal to you for a long time.
   They need to feel special about themselves.
3. Offering a wide range of services: training for various muscle groups, personal and group training, etc.
4. Listening to the wishes of customers.
   Keep a journal where your members can write down what they think needs to be changed or improved in your gym.
   It is clear that you don’t need to run right away and fix everything, but at least you can understand the mood of your customers.
5. Adhering to a reasonable pricing policy.
   According to the latest surveys, the market just lacks gyms with a good level of service for people with an average income, so it is profitable to open inexpensive establishments today.
6. Selling soft drinks, nutritional supplements, sports uniforms, exercise CDs and books, etc.

Gym advertisement

A newly opened gym is the place that needs advertising.

The population of your city, even before you start working, should know that a new gym has opened, which is wonderfully equipped, has highly qualified trainers, provides services at an affordable cost, etc.

• ordering several commercials on local radio and television;
• distributing leaflets in places with the greatest concentration of people;
• buying advertising space on big boards, banners, pedestals, bulletin boards;
• by paying for several advertising articles in print media and online resources about your gym;
• by creating a website with full information about the specialists working for you, about the services, their cost, etc.;
• finding a way to the city forum and social networks to talk about what a good gym will open soon or has already opened;
• planning a grand opening with contests, entertainment, season ticket raffles, etc.

Gym opening schedule

Even if you want your gym to start working as quickly as possible, you should follow all the steps. Too much haste can cause the initial costs to increase even more, because something has to be redone.

The optimal time for opening a gym is 5-6 months.

Stage	Jan.	Feb.	March	Apr.	May	June	July
Registration of the enterprise and obtaining permits
Premises rent and repair
Purchase of exercise equipment. hall
Buying furniture and other furnishings
Recruitment
Advertising company
Gym opening

Stages of opening a gym

Before the gym starts working, you will need to solve a number of issues: register your company, register with the tax office, issue all permits, find a suitable room, equip it, form a team, etc.

Registration procedure

It is enough for owners of gyms to register as an individual entrepreneur and choose the simplest form of UTII taxation.

Think in advance which OKVED codes you will mark so that you do not have to re-register documents later if you decide to expand the range of services provided by your gym.

It is imperative to obtain permission to operate the premises from the fire service and Rospotrebnadzor.

Since your employees will be in direct contact with customers, they must have health books.

Place

Before looking for a specific location to open a gym, you should decide in which area you want to open your business.

The best choice is a densely populated residential area or a business center, because most gym customers buy a subscription to a sports club that is located 10-15 minutes from their home or work.

P.S. Consider the fact that the cost per square meter in the center is much higher than in residential areas.

room

The gym space must meet the following requirements:

• have high ceilings (at least 3.5 meters), because otherwise your customers simply will not have enough air;
• be large enough, at least 120–150 sq. m., expect that you need to allocate at least 5 sq. m. for one simulator. + service premises + bathrooms and showers + locker rooms + reception area;
• have a system of water supply, sewerage, ventilation, central heating;
• located on the ground floor, because if you are located above, then the offices below you simply cannot work;
• have parking in front of the building, because many gym clients move around in their own cars.

Equipment

Equipment costs will make up the bulk of your start-up capital.

It's up to you to decide what kind of equipment you put in, but remember that the client must find equipment for both strength training and cardio in your gym.

The minimum set of sports equipment should be as follows:

Item of expenses	Qty	Cost, rub.)	Amount (rub.)
		Total:	RUB 470,000
Treadmill	2	100 000	200 000
Exercise bikes	2	40 000	80 000
Complex simulators with counterweights	2	50 000	100 000
Barbell with a set of pancakes and a bench	1	30 000	30 000
Benches for the press and other muscle groups	3	9 000	27 000
Swedish wall	5	3000	15 000
Dumbbells, jump ropes, expanders			18 000

But this is only the cost of sports equipment.

To finally equip your gym, you will also need:

Item of expenses	Amount of expenses (in rubles)
Total:	600 000 rub.
Ventilation system and air conditioners	200 000
Music Center	30 000
Computers and other office equipment	100 000
Plumbing	60 000
Lockers and benches in changing rooms	30 000
Reception area furniture	25 000
Refrigerator for sold drinks	15 000
Office furniture for office space	40 000
Other	100 000

Staff

The number of trainers and other employees in your gym depends on its size and schedule.

Assuming that the gym has an area of ​​150 sq. m. and you want it to work without days off at all, then you will need to hire:

	Qty	Salary (rub.)	Total (rub.)
		Total:	90 000 rub.
Administrator	2	10 000	20 000
Trainer	2	20 000	40 000
Cleaning woman	2	8 000	16 000
Accountant (part-time)	1	10 000	14 000

All employees, except for the accountant, will work in shifts, for example 2/2 days or 3/3.

How much does it cost to open a gym

It is difficult to unequivocally answer the question how much does it cost to open a gym, because the amount of start-up capital is influenced by numerous factors.

We offer for viewing a real example of a successful opening of a gym:

In addition, there are expense items that you can save on, and there are those that you should not try to squeeze.

How to save money when opening a gym

The desire to save money on a gym open from scratch is quite understandable.

Moreover, there are expense items that can be completely reduced without harming your business:

1. Interior and finishing materials.
   Of course, any premises associated with the service sector should have a pleasant interior and be liked by customers, but for visitors to the gym it is not too important how expensive finishing materials you use, and how talented the designer will conjure over the interior.
   People come to the gym to work on their body, and not to look at paintings and other trinkets, the interior, overloaded with details, will only distract them.
2. The trainers themselves.
   Yes, it is quite possible to save money on this, it would seem, the most important component of the gym.
   Firstly, you can buy not new, but used simulators. The main thing is that they are in good condition. Secondly, the brand is not as important to your customers as the effectiveness of the simulator, so it is quite possible to choose cheaper brands.
   Thirdly, if you buy exercise equipment from one supplier, you will be able to request a wholesale price, a discount, and even the opportunity to purchase equipment on lease.
3. Furniture.
   The gym itself does not need a lot of furniture: there are enough benches or chairs so that your clients can take a break before the next approach to the simulator.
   Furniture is mainly needed for the reception area, offices and locker rooms.
   You can buy something inexpensive, but looking pretty decent.

What you should not save on when opening a gym

There are gym costs that you cannot cut without hurting your business.

These include:

1. Ventilation system.
   In the gym, people sweat a lot, so the smell in the room is not very pleasant.
   If you save on the hood and air conditioners, you will lose all your customers, because they will not be able to stay in a room where such unpleasant odors soar for a long time.
   Showers and changing rooms should also be equipped with a good ventilation system, again so that there are no unpleasant odors and fungus does not grow here.
2. Staff.
   We have already talked about how important it is to hire good trainers, administrators and cleaners so that the work of the gym is impeccable.
   It is especially important to get good trainers who would be trusted by clients.
   Good specialists, of course, will not work for a penny in your gym.
3. Showers.
   Some gym owners who are just starting out in business believe that it is not at all necessary to spend money on arranging showers, because clients can wash themselves at home.
   You should not repeat their mistakes, as this will significantly reduce the number of your clients, for example, no one will come to you in the early morning to work out before work.

Table of expenses for opening a gym

To open a gym, you will need over 1,000,000 rubles.

Download a ready-made business plan for a gym with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Table of expenses for the monthly maintenance of the gym

In addition to the costs of opening a gym, you will have monthly expenses.

When forming start-up capital, you should include in it the amount of these monthly expenses, taking into account the fact that you will work at a loss for the first 2-3 months.

How much can you earn by opening a gym

The main source of income for gyms is the sale of subscriptions.

In order for your business to develop successfully, you should sell at least 60 subscriptions per month, gradually increasing sales turnover.

You can find other sources of income:

You will receive such monthly income figures when your gym becomes popular and you fully form a client base. Until this happens, your monthly income will barely be able to cover expenses.

By putting the sale of subscriptions and other services on stream, you will be able to receive a net monthly profit from your gym in excess of 100,000 rubles, which means you can return the initial investment in a year and a half.

Of course, this is not all the calculations that you need, if you think about it, how to open a gym. You will have to think over many nuances, but if you have a desire to open a sports club, then you definitely need to implement it.

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* Calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize a low-cost sports hall in Moscow, Yuzhnoye Chertanovo metro station. The project has both a commercial and a social component, providing affordable healthy leisure for young people. The gym is located on a rented area, in the basement of a residential building. The target audience is young people (men) aged 15-35 with low and middle income who are interested in sports.

The main prerequisites for the successful implementation of the project are: the growth of the sports and recreation services market even in times of crisis and the lack of sports facilities in the area under consideration with an extremely high population density.

Investment costs are aimed at the purchase of simulators, the arrangement of the premises, as well as the formation of a working capital fund, from which losses are covered until the project reaches payback. The main performance indicators are given in Table. one.

Table 1. Key performance indicators of the project

2. COMPANY AND INDUSTRY DESCRIPTION

Gym services are part of the sports and fitness services market, which, in turn, is part of the paid services market. Paid services are an important part of the population's spending structure. However, in terms of the share of paid services in the structure of gross per capita expenditure, Russia lags far behind developed countries. First of all, this is due to the relatively low level of income and the large share of food costs in them. With an increase in income, the share of spending on food will decrease, and the share of spending on paid services will increase.

Experts note a constant drop in real disposable incomes of the population since 2014; only in the first quarter of 2016 they fell by 3.7%. This drop caused a 4.3% reduction in household spending, which, in turn, negatively affected the dynamics of GDP - it led to a fall in gross domestic product by 1.2% in annual terms.

At the same time, according to analysts (Rosstat and the Analytical Center under the Government of the Russian Federation), the consumption of paid services is highly stable amid falling demand for goods (primarily durables) - in 2015, demand for services fell by only 2%, in while the retail contraction was 10%. The volume of the paid services market in 2015 (the results of 2016 are still being summed up) amounted to 7.9 trillion rubles, which corresponds to 17.3% of the value added of the entire country's services market.

In the first half of 2016, the rate of decline in demand for paid services slowed down - the decline in demand amounted to 0.9% in annual terms. During certain months (February and May), positive growth rates were observed.

Figure 1. Dynamics of the real volume of paid services to the population in annual terms and the share of expenses for paying for services in consumer spending, %, 2013-2016

The largest consumption of paid services falls on three areas: housing and communal services (27.5%), transport services (19%), communication services (16.1%). About 11% is accounted for by household services (maintenance and repair of vehicles, repair and construction of housing, and others). The share of medical services (including health resorts) was about 8%, educational services - 6.8%. There is a decrease in the share of three key types of paid services from 65.3% in 2013 to 62.6% in 2015, while in the same period the shares of medical (from 6.9% to 8%) and educational (from 6. 2% to 6.8%) services.

Figure 2. Structure of paid services to the population, quarterly, %, 2013-2016

The sports services market as a whole is experiencing certain difficulties, leading to a decline in its volumes. The decline that began in 2014 continues to this day. This is due to the general deterioration of the economic situation in the country. The annual growth up to 2014 was more than 25%, and the potential market capacity was estimated at $2 billion, despite the fact that the market is very far from saturation.

A significant part of the system of physical culture and sports is traditionally financed by the state. Until 2014, budget allocations grew steadily, although they were significantly below the level of developed countries, where about 2% of GDP is allocated to the industry. In Russia, this figure is almost ten times lower. Private investors are showing interest in the market, however, it was not very large even in the pre-crisis period. For the most part, the interest of private investors has more to do with personal interests and hobbies than with forming a profitable business.

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All organizations operating in the sports and recreation services industry can be divided into two categories: commercial and non-commercial. The former are created for the purpose of making a profit, the latter are aimed at making sports services accessible to the poor. There is an imbalance in the market at the moment. State funding is directed primarily to the implementation of large-scale projects (construction of infrastructure for the 2018 FIFA World Cup), as well as to small sports structures and institutions (usually financed from the regional budget). Private investors invest in fitness clubs, whose share reaches 75% of the total investment.

The financial crisis and the fall in real incomes of the population in 2016 also had an impact on the fitness services sector. However, despite this negative impact, the market continued to grow. At the same time, its growth rates, according to some estimates, are very significant for the Russian economy. According to RBC Market Research, in 2015 the fitness services market grew by 14.1% in monetary terms and by 3.6% in real (natural) terms. The total market volume, including related areas (CrossFit, individual training), amounted to about 101.5 billion rubles at the end of the year.

The sports services market in Russia has a pronounced geographic diversification. There are four main areas: the capital region, where the market is most developed, St. Petersburg with a high level of development, million-plus cities with a young and relatively underdeveloped market, and other cities of Russia. As for the highly competitive metropolitan markets, research has shown that even when highly saturated, they still have room for growth. First of all, this applies to sports facilities with a subscription price of up to 50,000 rubles, that is, representatives of the Comfort, Economy and Low-Cost segments. Speaking of Moscow, one should also note the high saturation within the Central Administrative District, while the suburban sleeping areas are practically not covered.

Figure 4. The structure of the sports services market in Moscow and the Moscow Region, % of total revenue

The project involves the creation of a new business entity, the organization of a gym on the territory of the Yuzhnoye Chertanovo district of Moscow. The population of the district is 147,907 people with a high density of 15,147 people/km2. At the same time, in the immediate vicinity there are no establishments of a similar nature in this price category.

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The demand for project services is due to the sedentary lifestyle of a modern city dweller and the need for physical activity. Taking into account the social status of the main part of the region's population, the choice of the low-cost price segment seems to be the most appropriate.

The gym is focused only on strength training (no cardio equipment), which allows you to make it as compact as possible. In addition to its own training room, there is also a locker room and a shower room.

3. DESCRIPTION OF GOODS AND SERVICES

The project provides sports and health services - classes on power simulators and free weights (barbells, kettlebells, dumbbells). In order to save money when purchasing equipment, as well as to reduce the required area of ​​the hall, the emphasis is primarily on working with free weights. The set of simulators is minimal. The list of simulators and free weights is given in Table. 2.

Table 2. List of equipment for classes

	Name	Description
	Bench for exercises with a barbell and dumbbells	Versatile bench with adjustable back for a wide range of free weight exercises
	Bench for training the press and back	Bench for exercises for training the muscles of the press and back
	Bench for bench press	The athletic bench for the bench press is designed to perform exercises with the Olympic weightlifting barbell. The powerful welded design is designed for loads up to 600 kg. The barbell bench is equipped with retractable telescopic elements.
	Butterfly trainer for chest	Block simulator for the development of pectoral muscles
	Exercise machine "vertical traction"	Block simulator for the development of the latissimus dorsi
	Horizontal bar and bars	Weightless equipment for a wide range of exercises
	Barbells, dumbbells, kettlebells	Free weights of various weights for a wide range of exercises

In the gym there is always a trainer-instructor who can help in drawing up an individual training program (the service is included in the subscription price). Individual training is not provided.

The cost of a monthly subscription is 1,000 rubles per person with the possibility of unlimited access to the gym. It is possible to purchase an annual subscription, while there are no discounts on it - the cost is 12,000 rubles.

The area and layout of the hall suggest the possibility of a comfortable lesson for 25 people at the same time. In addition to the actual training room, there is also a locker room and a shower room for three booths.

4. SALES AND MARKETING

The target audience of the project is young people (men) aged 15-35 years old who are fond of sports of various types, primarily strength and combat (weightlifting, powerlifting, with low and middle income levels. The price segment of the project is “low-cost” ( it includes sports clubs with an annual subscription cost of less than 15,000 rubles).

The promotion policy is based on the transfer of information about the hall from one visitor to another, which does not require financial costs. To initially attract customers, a bright sign is used above the entrance, distribution of flyers along the entrances of adjacent residential buildings, as well as advertising on social networks.

Promotion in social networks involves the creation of a public advertising page on vk.com, as well as an Instagram channel. The pages are filled with useful content, as well as information about the hall. Targeted advertising is used. It is also used in the future, after reaching the planned sales volumes.

The demand for project services does not have a pronounced seasonality, seasonality is not taken into account in the financial plan, the load is uniform.

Table 3. Planned sales volumes

	PRODUCT / SERVICE	AVERAGE PLANNED SALES VOLUME, units/month	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
	Monthly subscription
			Total:	250 000

There is no competition in the selected territory. There is a network sports club near the nearest neighboring metro station. However, it has a radically different format and a higher price category - the cost of an annual subscription is 35,000 rubles.

5. PRODUCTION PLAN

The gym is located in a rented building that was previously used as a store. The total area of ​​the premises is 75 m2, of which 40 m2 is allocated directly to the training hall. The room has all connected communications and meets the requirements of supervisory authorities. Minor redevelopment of the premises and equipment of the shower room is required. Most of the repairs are carried out by the project team.

Simulators and other equipment for the gym are purchased from one of the major Moscow sports clubs that are modernizing fixed assets; so all equipment is used but in very good condition. Delivery and installation of equipment is carried out by the project team.

6. ORGANIZATIONAL PLAN

IP was chosen as the organizational and legal form of the project. The form of taxation is the simplified tax system with the object of taxation "income minus expenses", the rate is 15%. An individual entrepreneur is registered with the Federal Tax Service of Russia in accordance with the requirements of the law.

All management and administrative functions are performed by the project initiator. To do this, he has the necessary knowledge and skills; the initiator of the project was trained at the school of young businessmen. At the same time, he is a professional athlete, which allows him to work as a shift coach-instructor. Also, in his free time, he promotes the project in social networks. Accounting outsourced. Thus, the organizational structure of the enterprise is extremely simple (Table 4).

Table 4. Staffing and payroll

	Position	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
Industrial
	Trainer-instructor
	Total:			RUB 32,500.00
	Social Security contributions:			RUB 9,750.00
	Total with deductions:			$42,250.00

7. FINANCIAL PLAN

The financial plan is drawn up for a five-year period and takes into account all the income and expenses of the project. Income refers to revenue from operating activities; income from other activities is not provided for by the project. Revenue from the first year of project implementation - 2.2 million rubles; net profit after taxes - 586.5 thousand rubles. Revenue of the second year and subsequent years - 3.0 million rubles; net profit - 1.25 million rubles.

Investment costs are directed to the preparation of the premises, the acquisition of fixed assets, as well as the formation of a working capital fund, from which the losses of the project are covered until it reaches payback. The required amount of investment funds is 493,177 rubles. Own funds of the project initiator - 150,000 rubles. The lack of funds is covered by attracting a bank loan for a period of 24 months at 18% per annum. The loan is repaid in annuity payments, credit holidays are three months.

Table 5. Investment costs

	NAME	AMOUNT, rub.
The property
	Premises renovation
	Signboard (light box)
Equipment
	Trainers and other equipment
Intangible assets
working capital
	working capital
	Total:	493 177 ₽
	Own funds:	RUB 150,000.00
	Required borrowings:	343 177 ₽
	Bid:	18,00%
	Term, months:

It is extremely difficult to determine the variable costs for one monthly subscription, for this reason all project costs are classified as fixed (Table 6). In addition to other expenses, fixed costs also include depreciation. The amount of deductions is determined on a straight-line basis based on the useful life of property, plant and equipment of five years.

Table 6. Fixed costs

A detailed financial plan is given in App. one.

8. PERFORMANCE EVALUATION

Evaluation of the effectiveness and investment attractiveness of the project is carried out on the basis of a detailed analysis of the financial plan and cash flows, simple and integral project performance indicators are calculated (Table 1). To account for changes in the value of money over time, the discounted cash flow method is used; the discount rate is equal to the risk-free rate (yield on long-term government bonds) - 7%. The low discount rate is justified by the fact that the project has not only commercial, but also social goals.

Simple (PP) and discounted (DPP) payback period of the project is 10 months. Net present value (NPV) - 553,074 rubles. Internal rate of return (IRR) – 12%. Profitability index (PI) - 1.12. All these indicators testify to the effectiveness and satisfactory investment attractiveness of the project.

9. WARRANTIES AND RISKS

To assess all possible risks associated with the implementation of the project, an assessment of all external and internal factors is carried out. Taking into account the extremely small size of the business, its autonomy, low fixed costs, as well as belonging to the service sector (lack of production, goods in stock, etc.), two main risk factors can be distinguished:

Injuries to visitors during training, accidents - to neutralize this threat, each new client undergoes a mandatory safety briefing; trainer-instructor is constantly in the gym and monitors compliance with safety rules

Entering the market of a competitor in the same price segment, geographically close - this option seems unlikely; more likely to open a gym or a sports club with a higher price category; at the same time, the loyalty of regular customers of the project is beyond doubt.