Business plan entrepreneur landscape architecture. Thus, the number of equipment related to fixed assets will be minimal.

Many owners of private houses have now stopped planting cucumbers and tomatoes on their plots, and have begun to think about landscaping them and giving them a style that would meet the preferences of the whole family. Now there are a huge number of solutions on the market: alpine slides, dry ponds with bridges, coniferous plantings and many other things that designers often use in their projects. Due to the growing demand in the market, a free niche is emerging, especially in the low-cost segment. Large players take the most wealthy clients and work with them for a long period. But to start a landscape design business with an average and low check, you can make good money, and take it mainly by the speed of work and the number of orders.

There is one but. Since this type of activity is closely related to construction activities, during economic crisis, there was a decline in sales of this service. But at the same time, you need to start small and, accordingly, you can try to work during an economic downturn, while in the future you can quickly grow into major player in the landscape services market.

The largest number of landscape design firms are located in major cities, and in the regions this niche is almost not occupied. It is with them that young firms should begin to develop.

Business Format

If you are still thinking about how to start a landscape design business, then at the start, try to decide on the format in which you will work. Often your choice will depend on start-up capital that you are willing to invest in your own business.

There are several main classifications:

- a completely autonomous company that has people on its staff, they perform a full cycle necessary work(builders, designers, plant specialists, sales managers, marketers and others). Also, this company is provided with all essential tool and technology. These are full-cycle agencies and it is advisable for a novice entrepreneur to start with more simple option, since there are less risks, and you can strive for this format.

is a beginner landscape design studio. This is the "embryo" of the large company presented above. In this scenario, the company has several specialists. They design and do part of the work on the same landscaping or garden and plant care, but for additional services they turn to construction companies or individual construction teams, for example, if you need to lay out tiles or finish a fence. artificial stone. Partial involvement of outside specialists will help reduce the budget for maintaining the business as a whole. It is with this format of services that we recommend starting.

What is landscape design without flowers? We have already considered the business idea for growing roses. By combining these two lines of business, you can significantly increase your income and there will be no problems with customers at all.

The documents

To officially work, you will need to complete all the documents.

• open IP.
• specify OKVED for activity. For Russia, this is 81.30. For Ukraine - 74.10, 81.
• recruit staff.
• draw up a basic contract for the provision of services to clients.

For more information on this issue, it is better to contact an experienced lawyer.

List of services

The landscaping company's services include:

• site preparation
• clearing the area of ​​excess plants
• land plot planning
• development and installation drainage system Location on
• planting lawn, trees and other necessary vegetation
• laying paths in the area
• arrangement of various artificial reservoirs (fountains, lakes, etc.);
• manufacturing and installation of small architectural forms or sculptures
• organization of area lighting
• installation of an automatic irrigation system and more.

Each company has a different list, and it all depends on the price list of a particular company.

Before starting a landscaping business, you need to understand how it all works, how to communicate with a client, and what is hot in the market today. Simply put, you yourself must be interested in the direction of site design in order to run a landscaping business. Understand the plants, care for them and tell the client what is needed exactly for his requirements. Most right decision will get a job at a company that already provides landscape design services. Thus, you can feel the whole business process from the inside, see how it works. You will definitely acquire the necessary practical skills and theoretical knowledge that you need to work with clients. And only after you have a complete picture of this business, you can fully start.

Staff

The main emphasis in the selection of personnel should be made on landscape designers, because it will depend on their work whether you can realize the client’s idea or not. View portfolio, learn about ownership skills graphic design for the production of the project. It is also important how well a specialist can understand the client and realize what he needs.

Also, choose your sales managers wisely. After all, it depends on how they will communicate with customers who are looking for a studio for work near the house.

In addition, you will need: a florist, builders (for laying tiles and other work), an accountant.

Modern technologies do not stand still. Now colored gravel is actively used in landscape design. Find out how to set up the production of such crushed stone at home and how to look for customers for sale in our article -.

Customer acquisition

Rent an office, hire staff, buy necessary equipment, registering as a self-employed person is only half the journey, and it is the easiest in this business. The hardest thing is to attract a client. There are several ways here:

• filing ads in thematic media;
• post ads;
• create your own website.

I would like to talk about the last method of attracting customers in more detail. Since your customers will be mostly wealthy people, or young people who often look for goods and services of interest to them on the Internet. From here it is worth thinking about your own Internet site, which not only offered people information about the company, but also presented a portfolio and a price list for a list of works. In order to get customers in just a week or two, you should set up contextual advertising. For a longer effect, you should think about SEO optimization.

How much money is needed?

Now let's discuss the question of how much it costs to start this business. Usually, all calculations are carried out at the stage of creating a business plan for a landscape design studio, which will be engaged in the formation and landscaping of plots.

Starting investments

• purchase of furniture, equipment (computers, printers, telephones) – $1500
• paperwork - $200
• purchase of tools (for shaping the garden, lawn and planting trees, as well as construction equipment) - $1000
• corporate identity (sign, logo, business cards) – $300
• website creation – $250

Monthly investment

• rent of premises - $3 - $4 per 1 sq.m.
• utility bills - 15% of the rent.
• taxes - $100
• salary - from $300 per employee
• advertising - $60

Perhaps you will have additional expense items based on the specifics of the services provided for the improvement of sites.

The profitability of this business is - 15% - 20%.

The payback of a small studio can be about 1 year.

Conclusions. We considered the business idea of ​​​​opening a landscape design studio. We saw that the main problem in this area is finding customers and, of course, seasonality. In the cold season, it makes sense to engage in landscaping shopping centers and the creation of winter garden» in private houses. Employees can be sent on vacation or transferred to piecework wages.

Do you have experience in this business? Looking forward to your advice below.

A large number of people prefer life in a private house to boring high-rise buildings. And they all want household plot near the house was beautiful, well-groomed and tidy, but not everyone can make it like that on their own. Some simply do not have enough time, others lack talent and skills. Such people become clients of companies that are engaged in landscape design.

If you decide to organize a landscape design business, then you should immediately think about what price niche you are going to work in. Among companies that work for high-net-worth clients and fulfill expensive orders, there is more serious competition. In order not to drown in the competition, create a company that will work in the middle price segment. Of course, you will also face competition, but it will be much easier for a business to survive.

Landscape design as a business

How to register a company

You can register a business as an individual entrepreneurship or a company with limited liability. The benefits of the first option are easier, faster and cheaper. Benefits of the second - it will be easier to cooperate with others big companies, as well as receive orders at the state level (for example, landscaping of city parks or squares). What is preferable for you, decide for yourself.

How to choose a room

A landscape company does not need a chic and large office. At least in their early stages of development. Choose a small room closer to the area where many private houses, summer cottages and cottages are located. An office in any of the business centers of your city is also suitable. The office is needed only to conduct initial negotiations with clients and deal with their organizational and financial issues. All the main work and further communication with customers will be carried out directly on the site.

The office will need to be equipped with office equipment - computers, telephones, printers, etc. On computers, you will need to install special programs for the design of territories.

What equipment to buy

Do not rush to immediately purchase all the equipment possible for such work. Now there are a lot of devices and machines for landscaping on the market, and you may not need some of them at first, or you may not need them at all. It is recommended to purchase only the essentials:

1. Lawn mower.
2. Electric saw.
3. Electric planer.
4. Secateurs.
5. Garden shears, shovels, rakes, hacksaws, chisels, etc.

For example, you can purchase such expensive equipment as a tractor or a motor plow even a few months after starting a business. Then you will be able to more accurately assess the real need for such machines and the financial possibility of acquiring them.

What employees to hire

Landscaping business is somewhat dangerous in terms of the fact that the slightest mistake of an employee can lead to unpleasant consequences. Not everywhere you can dig deep holes, and not everywhere the soil allows you to build any objects on it. If a professional analysis of the site is not carried out before starting work, then such a situation may occur that the employee will literally fall into the ground along with his tractor or motorized plow. Therefore, the more qualified and experienced your staff is, the less likely such cases will become.

To work in a landscape company, you will need: an architect, a soil scientist, a botanist, a surveyor, a designer, a sales manager, a purchasing manager, an accountant, and also handymen. Wages in such companies are most often paid according to the “rate + percentage of the order” scheme. The number of orders and their complexity will always be different, so this approach to paying wages will be the most beneficial for both the owner of the company and employees.

What services to provide

Landscaping companies work on the principle of "full cycle", that is, they perform all work "from" and "to". For clients, this is convenient because you do not need to look for performers individual works in addition, it is beneficial for the company itself in that it is possible to receive a considerable income from each order. So what are the main services that a landscaping organization can provide?

• site design and earthworks;
• planting flowers, bushes and trees, as well as cutting down unnecessary plants;
• design and construction of artificial reservoirs and bridges;
• construction of fences decorative plan, and functional;
• construction of paths on the site;
• installation of benches and gazebos;
• installation of fountains, sculptures;
• construction automatic system watering plants and lighting systems on the site.

How to organize the work process

After preliminary negotiations with the client, a team of your employees should go to the site to carry out preparatory work. Usually 3-5 people work at one facility, but in some cases their number may be different, depending on the complexity and volume of work. IN preparatory stage work may include: plot dendroplan, drainage system calculation, soil analysis, analysis of the state of the lawn, analysis of the relief of the site, and so on. If some indicator does not allow doing what the client wants on the site, then first you need to bring the territory into the required state.

After pre-training you can proceed to the direct execution of the customer's order. Some companies prefer to work on a full prepayment, some take only a part. Decide for yourself which option is best for you.

To avoid the situation that you have already done some part of the work, and the client says that “he wanted it differently”, it is better to coordinate all stages of work with him in advance. It’s better to ask twice than to redo and swear with the client later.

Since you will be forced to purchase consumables Construction Materials for your business, think ahead about who to choose as a supplier. You will need tiles and stones for laying paths, materials for building fences, gates, gazebos, outdoor fountains, etc. Select one or more companies that produce and sell these materials and conclude a cooperation agreement with them. This will significantly reduce your costs and reduce organizational difficulties.

How to run an advertising campaign

In terms of advertising such a business, it is best to act in several directions: advertising in print media, advertising on the Internet, leaflets and booklets. Place ads beyond conventional print media mass media, but also in the specialized press about architecture, landscape design, garden care. Create your own website, fill it with interesting content (articles, photos) and actively promote it on the Internet. Appear also on thematic forums. Place not only advertising of your company, but also some useful articles, advice to those people who may be your potential customers. This will also work in your favor.

Try to take pictures of all your completed work. And show especially successful ones to your clients who came to you for a consultation. A good portfolio will indicate that your company approaches its work with professionalism and seriousness.

Print high-quality flyers and booklets in the printing house, which should also contain real photos of your work. Distribute them on the streets, in the subway. Make arrangements with restaurants and hotels - perhaps some of them will agree for a small fee to place them on their tables in the lobby.

Your clients can be both rich people living in mansions outside the city, and people with ordinary incomes who have decided to embellish their dacha a little. If you manage to get a large order for the arrangement of playgrounds in the city, landscaping the park area, updating parks and squares for the summer season, and so on, you will be very lucky. Many companies are just chasing such orders. Of course, at the beginning of your activity, you are unlikely to get such a jackpot, however, after a year and a half, everything is possible.

Business seasonality

Landscape work is seasonal business, so do not count on year-round stable profit. Usually there are practically no orders for about three to four months a year. During this time, your employees may engage in other activities within their freelance specialization or work part-time in another company. If you pay employees a fixed salary, regardless of the number of orders, then they will not go to additional employers, but you will face a new problem - how to replenish the salary fund. Think about these points ahead of time, and be sure to take them into account when drawing up the business plan for your landscaping business.

The profitability of this type of business averages from 15% to 20%. And your income will depend solely on how professionally you can sell and provide your services.

For business, it is always worth choosing the most demanded field of activity, in which you can still occupy a relatively free niche. The second criterion to follow is that the area of ​​work should be familiar and pleasant to you. Guided by these rules when choosing your sector, you will definitely get to the point.

Business Relevance

What if you love landscape design and decide to open your own studio? Today, many organizations and individuals in the CIS countries are striving to approach the European level.

Increasingly, the services of landscape designers are ordered to ennoble the area near your home, shop or office. Even a small but beautiful corner of nature can attract the attention of a client.

Competition

The level of competition in the field of landscape design is quite high, but this applies only to those firms that are determined to conquer the market in the high-value sector. But, usually, expensive services are not affordable for everyone. The market is relatively free in the area of ​​average prices.

Types of jobs

So, when opening your own landscape design company or studio, you have to think about adding the following services to your price list:

• Landscape design. The plan or layout of the future garden or plot should be developed in a special graphic program so that the client can see the end result and fall in love with it. Then the cost of services may be higher, and it will be fully justified for the client.
• Soil preparation. Each plant requires its own soil. If you want to plant 2 plants side by side that do not grow together in nature, then you should think about preparing the soil. Moreover, the existing soil may not be suitable for many plants. Quality and good soil will ensure the longevity of your work, and therefore a good reputation for your company.
• Planting plants. In this case, special knowledge is required. Planting a plant so that it takes root in a new environment and grows next to other "neighbors" is not so simple.
• Construction of artificial reservoirs. It also requires special knowledge, because the reservoir should not only be beautifully and creatively designed, but also fully thought out in technical terms.
• Planning and laying tracks. Paths can be made of stone, tile, asphalt, concrete, wood and other materials. The more choices you offer your customer, the more profitable you will stand out from your competitors.
• Construction of fences. Most often this concerns decorative fence or gates. However, if you are ready to do more serious construction work, then this is only a plus for you financially.
• Creation of an irrigation system. That irrigation system is good, which is not visible in the garden or on the site. Also, water should not fall on passers-by during irrigation or on pedestrian areas. To achieve this, the development of the project and the choice of equipment should be given close attention.
• Other jobs. These may include others excavation, creating a lighting system or even working with snow. As well as the construction of playgrounds.

What is needed to start

You do not have to look for significant capital. To open your studio does not need large financial investments, if we are talking about such a thing as landscaping. The business will begin to work and flourish from its very start, you just need to think through a few steps. To open a studio you will need:

1. Room. Its size directly depends on the number of employees of the company. For one person who receives clients, you need about 10 square meters. It is also worth considering how to organize a utility room in the office where tools and other equipment will be stored. Choose a location for your business where you can have the most potential customers and where there is high traffic. Then, even without advertising, they will quickly find out about you. The cost of renting an office may vary depending on the chosen area, but for starters, you can count on $300-400 per month.
2. Staff. Designers and managers who personally work with customers should sit in the office. Those who perform the work can work remotely, that is, come to the facilities.
3. Equipment. It depends on the types of services you plan to provide. Write a list of everything you need, and then “throw out” from it those materials or tools that you can do without at first. Compare prices in different stores, you may be able to buy with the money you save additional tool. The equipment should also include office furniture, as well as computers and other equipment. At first, it may take $1,000-$5,000 to purchase everything you need.
4. Attracting clients. Do not rely only on the flow of people near your office. Think about allocating some of the funds to promote your business. Advertising costs quickly pay for themselves. Make sure you have your business cards, prospectuses, possibly flyers in stock. It would be nice to have your own virtual office in the form of a website. All of this can cost up to $400.
5. Suppliers. In addition to the main tool, you will need materials. Find one or more suppliers who offer materials for the job good quality on affordable prices. You may be able to negotiate a job without prepayment, from which you will only benefit.

The business will be successful and bring you good profit, if you think in advance about your direct target audience and how to notify potential customers about your offer.

How to attract customers

Here all means are good. The main thing is that advertising should have an impact on your target audience, then you can forget about unjustified expenses.

• Direct contact. You can take a prospectus with your mini-portfolio, stock up on business cards and send it yourself to clients. Visit restaurants or cafes with outdoor areas and suggest specific improvements. Think about making an offer for businesses and other organizations, look for untidy territory in the city and your front of work.
• Website. Most private and not only customers find services and goods on the Internet. Make sure you have your own website. After its creation, it is worth doing promotion. If among the search results for a key query your page is in the first lines, then a large flow of customers is guaranteed.
• PR on the Internet. You can draw attention to your site and increase its traffic if you think about how to attract potential customers from external resources. Today, business promotion in in social networks, the main thing is not to spam, but to think about your highlights, and they will pay attention to you. You can create a group and post tips for those who do not know about the rules for caring for their site. You can also show your finished works and leave links to the site. In addition, you can write feature articles for external resources, blog, post on forums, use message boards, etc.
• External advertising. Banners and pasted ads will also bring good results. The main thing is to choose places where it is most likely to be seen. Think also about the content and design of such ads, the client should notice them and receive all the necessary information.
• Participation in exhibitions. Many large customers are looking for performers at exhibitions. There you can also meet the flow of private clients. When designing your booth, you may want to consider displaying your portfolio and showcasing your best work.

Business payback

Remember that landscaping is a seasonal business. Of course, there are types of work that can be done in cold period year, but the main influx of customers will be in the spring and summer. For this reason, the opening should be scheduled for the end of February - the beginning of March. Then you will have time to settle in the office and find the first customers. During the spring and summer, all costs can pay off if you actively look for customers.

Try to do all the work highest level then you can sell permanent service to customers. In this way, you will provide yourself with work for the fall and for next year. For regular customers, you can consider a bonus system, then they will more actively recommend you to their friends.

Owners of private houses understand how difficult it is to independently zone a site so that it is aesthetically pleasing and convenient. It is easier to contact a landscape design studio and hire professionals who will develop a plan and bring it to life. The service costs from 15,000 thousand rubles, since it will take at least 1 week to work. With several experienced and qualified employees on staff, a landscape design studio will bring in a good income. How to organize your business? Detailed business plan landscape design studio is presented below. The example was calculated according to the average prices of the regions.

Company summary

Main activity: landscape design and landscaping.

Form of taxation: USN 15% (income minus expenses).

The purpose of the company was to make a profit and satisfy the desires of users in the design of the landscape and landscaping of their sites.

Main target users: owners of private houses, cottages, dachas.

Analysis before opening locality where the company is planned to be located. If cottages are being actively built in the city, plots are being bought and sold, then you will have customers.

Work schedule: the designer works in the office and goes to the site, the office is open from 08:00 to 19:00. You can contact the manager through the website.

Premises: a room for office space is rented in a remote part of the city with an area of ​​20 sq. m.

Registration form: IP. But if you plan to work with government agencies, such as kindergartens, schools, parks, then you need to register an LLC. In the first year, the company plans to develop regular customers, so individual entrepreneurship is enough.

An individual entrepreneur is registered with the local tax office. The following package of documents is submitted for registration:

• Statement indicating the main type of activity and two additional ones. The following are included in the form OKVED codes: 71.12.46 "Land management", 71.11.3 "Work in the field of landscape architecture and consultations."
• Copies of the passport and TIN, notarized.
• Receipt of payment of state duty in any of the banks.

Documents are not stapled, but can be fixed with a paper clip. Submitted to the tax for consideration. You can get a ready certificate in 2-3 weeks. During this time, the remaining parts of the project are being implemented.

Based on the analysis of competing studios, a price list of services is compiled:

Service	Peculiarities	price, rub.
Project work
Standard design engineering	sketch sketch, general plan improvement and landscaping, drawing, planting plan for various plants, a list with an assortment, recommendations for caring for various plantings	450/1 sq. m
Premium package	Includes a standard design service + calculation and design of the installation of an automatic irrigation system, lighting, 3D visualization	700/1 sq. m
gazebo project	Sketch for individual design, drawing with calculations, 3D visualization	7 500
Barbecue Project	Individual design and technical plan development	9 000
Departure to the client's place	Measurements, initial inspection, consultations	250 in the city; outside the city - 30 per km
Landscaping and landscaping
Paving stone paths	Laying paving stones or paving slabs	from 400 per sq. m
Laying and installation of soft coating	Rolling out geotextiles, backfilling with gravel, crushed stone, marble chips or pebbles	from 150 per sq. m
Lawn seeding	Improvement of the lawn and sowing it with grass seeds	from 200 sq. m
Lawn roll	Delivery to the site and rolling of rolled grass	450 sq. m
Arrangement of a flower garden from annual plants	Arrangement of flower beds, selection of plant species, planting	from 500 sq. m
plant hedge	Selection desired type plants, creating conditions for growth, planting	from 550 sq. m
Planting undersized and shrubs	Planting a finished seedling, choosing a place for it	from 150 deciduous and from 350 coniferous
Tree planting	Preparing the site and planting a tree seedling up to 2 m in height	from 350 deciduous and from 500 coniferous
Creating a decorative relief on the site
Water	Preparation and creation of a reservoir with waterfalls, a fountain	3 500 per sq. m
Alpine slide	Arrangement and accommodation	Depends on the complexity of the project
dry stream	Arrangement and accommodation	1 100 sq. m
Ancillary Services
Autowatering	Design, installation	negotiable
Acquisition and selection planting material(seedlings, seedlings, etc.)	Selection and purchase of seedlings in nurseries	negotiable
Lawn and tree care	Cleaning dry leaves and branches, cutting, top dressing	500 per sq. m
Delivery of purchased planting material to the site	Delivery of plants to the site, unloading	1 000

Planting prices are indicated without the purchase of seedlings. The minimum price with departure on one site is 3,500 rubles. Each client is calculated separately, after inspecting the site by the manager. Regular customers are offered an individual discount of 5%.

On average, compiling one individual design takes from 2 weeks. It takes 3-4 weeks to complete. On average, for a design project and implementation on ten acres, a company receives from 550,000 rubles. Price without the cost of materials and seedlings.

Project equipment

The work of the landscape design studio is aimed at satisfying the desires of customers. Work with customers proceeds in several stages:

1. The client places an order through the website or directly at the manager's office. A conversation is held to clarify the financial capabilities and wishes of the customer.
2. Departure of a specialist to the site, drawing up a contract for the primary project (sketch, 3D graphics).
3. Statement final version project by the customer.
4. Project implementation.
5. Delivery of the project.

For the initial work with the client, you will need a room. The office is rented with an area of ​​20 sq. m, not necessarily in the city center. This will save costs. In the office, work is carried out with the client: consultations, presentations. When choosing a location area, it is worth emphasizing the presence of nearby cottage buildings. It will be easier for your potential clients to reach you. The premises are in order depending on the condition. Do not choose an office where you need overhaul. This will significantly increase the investment and delay the opening time.

The project will require garden tools, light machinery. The inventory will be stored in the personal garage of the owner of the company, so as not to spend money on renting a warehouse.

To implement the project of a landscape design studio, you will need to purchase the following equipment:

Name	Quantity, pcs.	price, rub. (Total)
office equipment
Computer table	2	7 000
Computer chairs	2	6 000
Filing Cabinets	1	4 000
Book shelves	5	6 000
Chairs	5	4 500
A computer	2	60 000
Color laser printer	1	25 000
Xerox	1	7 000
Software		15 000
Equipment for work
Garden tool	–	25 000
Motoblock	2	120 000
Special uniform for workers	5	12 000
Total		291 500

The amount of 291,500 rubles. - this minimum costs to organize a small office space and equipping a team of professionals for the implementation of projects. It is not recommended to reduce spending on equipment, as the monthly cost of depreciation will increase. Used equipment has a lower cost, but if it often breaks down, the company will incur losses.

HR planning

The owner will manage the landscape design studio. This is a person with experience in this field, who understands what landscape design is. He will deal with the approval of projects and actively participate in their creation. The manager is also responsible for human resources management and the marketing program of the company.

Also, a permanent staff will include a surveyor, a dendrologist, a purchase and sales manager, and an accountant. A team of handymen is hired freelance. Since business reacts to seasonality, then in winter time the company will have few orders and it is inappropriate to maintain a bloated staff.

Settlement from permanent employees carried out twice a month - advance payment and settlement. Form of payment - salary. At the end of the year, at the discretion of the head, bonuses are issued. Individually distinguished employees are encouraged with bonuses throughout the year.

Costs for wages and deductions for employees in various state funds in the table:

Together with deductions for the maintenance of a staff of seven people, 283,000 rubles will be needed. This money is included in the down payment, since the first few months the company's income will be minimal. During the summer, when orders rise by 70%, employees receive bonuses in the form of a percentage for each completed order. The time sheet is maintained by the manager.

Implementation plan

In winter, the number of orders is reduced by 70%, so the opening of the studio is planned for the end of winter - the beginning of spring. The implementation plan presented is for opening on March 1st. It will take two months to complete.

Each stage of implementation is described in the form of a table:

Each stage is controlled by the entrepreneur himself. It makes no sense to schedule the opening for late autumn, since in the winter months the income will be minimal and the business will go into the red.

Expenses and income

The project will require investments:

Since the business is planned from scratch, the entrepreneur needs to find the entire amount of the initial capital in its entirety. To promote and implement the project, a bank loan was taken in the amount of 1,100,000 rubles. under 14.5%. The loan is issued for 5 years with a monthly installment of 33,000 rubles.

Monthly expenses

To keep the business afloat, each month you need to cover the following expenses:

Monthly expenses can be safely added to initial capital, as the first few months the company will only gain momentum. Profitability is planned in 3-4 months of work.

Income

Profit is influenced by seasonality, so the highest revenue is planned at the height of the construction season. In winter, the profit will fully cover the costs, but this is only 3 months. But in the summer, the company will bring at least 1,500,000 per month. Since in winter income drops to 500,000 rubles, the average annual income is:

1,500,000 x 7+ 500,000 x 5 \u003d 13,000,000 rubles.

In a month, the average profitability is: 1,080,000 rubles.

We calculate net income by subtracting monthly expenses from revenue:

1,080,000 - 423,000 \u003d 657,000 rubles.

Let's calculate the profitability:

(657,000 / 1,034,000) x 100% = 63.5%.

Such high profitability is possible only with the proper promotion of the company and the presence of a constant flow of customers. To ensure a constant influx of customers, booklets are issued, advertisements are launched in local newspapers, and an agreement is concluded with developers. Construction companies They will be happy to recommend you to their customers, but for a small percentage of revenue. This will take about 10% of total income per year.

The profit will be divided into several parts:

• 10% to encourage partners.
• 20% return to the main fund of the company.
• 70% for early repayment of credit obligations.

Eventually

The business plan of a landscape design studio with calculations has a payback of 1 year. This period may be reduced or extended, depending on the availability of customers. In order for the business not to bring disappointment, it is necessary to analyze the activity construction works In your city. If construction in the city is sporadic, then it will be difficult to find customers for landscape design. You need to invest in the project at least 1,100,000 rubles. This money can be borrowed from one of the banks, but the risks increase. The business is suitable for an organizer with knowledge in the field of land improvement and at least 5 years of experience in this field.

Already two thousand years ago, landscaping of territories was a traditional form of organizing the adjacent space. By the way, the oldest example of landscape design - the Hanging Gardens of Babylon, one of the seven wonders of the world, was built in 600 BC. Gardens gained particular popularity in the countries of the East. Modern term- landscape design, gained its distribution in the XX century from the countries of Western Europe.

landscape design — organization of green areas in the adjacent territories using three main areas — architecture (construction and design), biology (botany, horticulture) and philosophy (history, culture).

The main task of landscape design is to create harmonious combination beauty and functionality of urban architecture with nature. Landscaping is the common name for landscape design.

The main direction of such design is simplicity, practicality and beauty.

In the landscape and its design, you can use everything that falls under the main directions of this approach. Allocates the following main groups of landscape design.

Building. Design center, it is around the building that is formed green Zone, the purpose of which is to give the urban unnaturalness the naturalness of nature, to hide the flaws in the structure, to emphasize the features, to give a finished look.

Lawn. The basis and most significant unit of the landscape. Created from various mixtures of herbs. To cover free land areas on the site.

Large and medium green spaces. Trees, shrubs, flowers. Representing separate or harmonious groups - flower beds, rabatka, gardens, etc.

Large decorative items. Ponds, fountains, gazebos, sculptures, sidewalks and paths. may be combined in some geometric shape or be separate elements design.

Small decorative items. Benches, architectural and landscape lighting, decorative elements and much more.

Engineering Communication. Irrigation systems, hidden electrical wiring, equipped in accordance with all safety rules.

Thus, if we consider landscape design as a whole range of services, then it is easy to understand that it is impossible to independently perform the entire scope of work. We need the work of specialists. Therefore, the landscape design service is a popular and profitable service.

Landscape design as a business

You can study landscape design on your own, or you can study at various courses at universities and training centers your city. You can do an internship at major centers landscape design. There you will find all the details. this business and get necessary knowledge. We will reveal only the key points of this business, which will allow you to evaluate your desire - pull it or not.

We will proceed from the fact that your customers want to receive a comprehensive service, that is, they need everything at once.

That is, your company must provide services:

• landscape design,
• Construction of ponds and fountains,
• Construction of small architectural buildings and forms - alpine slides, gazebos, sidewalks, paving paths, etc.,
• Lawns, planting trees and flowers,
• Device engineering systems- Irrigation systems, electrical wiring, drainage, etc.

It is necessary that in your team there are these specialists - landscape designers, surveyors, dendrologists, agronomists, land surveyors, laborers of construction specialties. They can be kept on staff, possibly in combined positions (for example, an agronomist-surveyor), or, if necessary, involve specialists as contractors.

The principal stages of creating a landscape:

1. Measurements, design, visualization. At this stage, all the “paper” work takes place - departure for measurement, site design and engineering communications. Coordination with the customer key points. Initial estimate. It is better to make a 3D visualization on a computer, this will allow you to see the site "live" - ​​how it will look after implementation.
2. Preparatory work. Site marking. Work with soil, drainage, laying communications - plumbing, electrical wiring.
3. Engineering work. Includes the construction of the planned - gazebos, paths, fountains, ponds.
4. Landing of the big ones. disembarkation large plants and shrubs.
5. Site decoration. Installation decorative elements, lighting, laying out ponds with stone, etc.
6. Lawn laying. The final stage of the landscape project.

At the first stage, you can provide simple services and partial landscape design - lawn installation, alpine slides, reservoirs. This will allow you to expand the number of orders, since the services are small and quickly performed, so - you may not get an order for a complex design device for a season at all or take the whole season, and, for example, you can provide lawn laying and irrigation system installation as a service with frequent frequency, since the service itself will not take much time - from 1 to 5 days per order.

The profitability of such a company, in a season, reaches 20-25%. The main thing is to choose the right marketing promotion of your services. For example. Is there a lot of competition in your city? It is advisable to enter the market with the simplest service - planting flowers, laying lawns, this will be your attraction of customers. Because in search of a contractor, customers call everyone. Along with this, you must provide a service that no one else in your city represents - for example, phytowalls, solar panels for garden, utilitarian landscaping. That is, you must create demand with your offer - a classic marketing ploy.

Consider a utilitarian approach.

Utilitarian landscape design

By this concept is meant the creation of a landscape with benefit. That is, the introduction of practical gardening into landscape design - when to replace ornamental crops come vegetables and fruits. As a result of the arrangement of such a landscape, an additional useful factor of use appears - the consumption of fruits and vegetables.

This is very actual solution because more and more people are thinking about health and environmental friendliness. Even premium-segment stores and farm stores do not guarantee the environmental friendliness of products, because in the pursuit of profit, they can use artificial fertilizers, albeit permitted.

Utilitarian landscape design, combining practical use and aesthetic beauty, solves these problems for the customer. you can smash Orchard, vegetable beds, fit it into a harmonious picture of design, make everyday life beautiful.

Yes, to put it simply, you can make the customer's garden beautiful, not inferior in beauty to parks. And the customer is willing to pay for it.