How to open a sports club from scratch. How to open your own martial arts club

Various types of martial arts are very popular today. What it is? Martial arts are sports varieties in which participants compete with each other without using firearms.

Peculiarities

Exist certain rules applicable to a particular type of martial arts. Do not confuse martial arts with martial arts. Martial arts are combat and sports. Experts call martial arts and martial arts in a word, "kempo".

Among the visitors of such clubs there are men, women and even small children. There are plenty of people who want to learn this from scratch or improve their own skills.

In small settlements the presence of such a club can bring significant profits, the absence of competitors encourages many to open a sports organization. When starting any business, you need a well-thought-out business plan. You don't have to spend a lot of money to implement this plan. In addition to the commercial side, this business project is healthy and useful.

Business registration

Opening your own club means registering it as an LLC or an individual entrepreneur. After that, you can receive money for the education of everyone legally. Since sports in some cases lead to human injuries, it is simply necessary to consult a lawyer when preparing all documents. You should study all the nuances of design and choose the most suitable option.

If you form a non-profit partnership, the state can provide benefits regarding taxation. Having chosen an individual entrepreneur, you will have to register with the tax office and pay taxes.

Favorable place

Do not consider premises located far from residential areas. People value their time, so they will not transfer it to getting to the club. The best option The location of the club is a premise located near the metro and bus stops.

The only disadvantage of renting in the city center is its cost, which not everyone can pay. It is better to rent a room in a residential area, the payment will be much lower, but the number of customers will not decrease.

Well, if there is a parking lot near the club, for many customers this nuance is important, since the prospect of leaving the car where it is necessary does not suit.

Equipment

For the martial arts hall you will need:

• tatami about 120 sq. meters,
• helmets,
• makiwara,
• gloves,
• swedish wall,
• decorative elements.

On the Sports Equipment you have to spend a lot of money. You need to take the time to find professional trainers.

They must have the highest qualifications, a prerequisite is the degree of master of sports, extensive teaching experience. A properly organized martial arts club has an amazing atmosphere dedicated to health and improvement.

To date Sport halls provide additional services. The number of visitors depends on the quality of the services provided. Opening your own club is not easy, you need to be aware of all the nuances that accompany this.

Marketing ploy

You can save on flyers if you independently develop a design and print them on a printer at home. Special advertising agencies will do this work for you. Every whim for your money. Engage in the promotion of the site, and the number of visitors to your club will definitely increase. You can attract customers with various incentive offers.

Expenses and income

It is clear that the first thing an entrepreneur is interested in is how much it will cost him. Approximate costs:

1. renting a room is realistic for 60 thousand rubles;
2. repair and purchase of equipment will cost 400 thousand rubles;
3. staff salary (10 people) about 200 thousand rubles;
4. advertising will have to spend about 100 thousand rubles;
5. possible expenses of 100 thousand, in total it is necessary to prepare about 900 thousand rubles.

The profit of the martial arts club is divided into: permanent and temporary. A permanent income is provided if customers buy subscriptions for several months at once, its average cost is one and a half thousand rubles. good profit It's not a myth if you attract about 100 new customers every month. Great if the classes are group and individual.

Temporary income provides for the payment of one-time payments by the client, the bad thing is that many visit clubs from time to time. The cost of one visit is about 150 rubles.

Small sport Club martial arts monthly brings a profit in the amount of 200 thousand rubles. In this scenario, the business will pay off in six months.

Possible options

If for some reason it is impossible to open a sports club, it is worth considering the option of opening a gym, which has some advantages.

You can open your gym without investing a large amount. Such a room is limited to elementary repairs. Will have to spend money on installing a quality ventilation system, locker rooms, shower, tatami. Required inventory can be acquired over time, it is not necessary to buy everything new.

Such a hall will find its regular customers, because fans of martial arts will purposefully go here.

The hall can be rented and received passive income. You will have to pay for the work of the administrator and cleaning lady. You can open your hall with necessary knowledge and in cash.

* Calculations use average data for Russia

An entrepreneur can open a specialized boxing center, which is aimed not only at amateurs, but also at professionals, and also offers better services and the help of qualified trainers. Such an undertaking can be in demand in many cities, and often the boxing section has no shortage of consumers.

Currently, you can build your own business based on the provision of services to sports sections and clubs. One of the many options for starting a business is to open a boxing center or a simple boxing gym where people can practice martial arts and just get in shape. Of course, boxing can be practiced in many sports sections that offer a wide range of services, as well as in many fitness rooms, because such organizations offer their clients boxing classes in certain time sometimes even several times a day. However, an entrepreneur can open a specialized boxing center that is aimed not only at amateurs but also at professionals, and also offers better services and the help of qualified trainers. Such an undertaking can be in demand in many cities, and often the boxing section has no shortage of consumers.

If you start working in this direction, then you need to rely on the fact that competitors will be a large number of organizations and sports clubs. At its core, any organization on the basis of which boxing classes are held is, if not a direct, then necessarily an indirect competitor, capable of capturing a certain part of consumers. In this regard, it is necessary to conduct a full-fledged marketing research before starting work in order to know all the offers on local market and successfully resist the competition, offering customers something that is not available in other organizations and clubs. It is best to focus on the quality of service delivery by hiring professional, qualified and, if possible, well-known trainers; conduct classes with all categories of the population, including the children's section, the section for adults, the section for professional athletes, the section for amateurs; having at its disposal several boxing gyms, rings, and therefore having the opportunity to hold competitions not only between members of the club, but also between athletes from different organizations and even cities. However, as can be understood from these definitions, in this case the boxing center acts as vocational education, which should compare favorably with all competitors by its service. If a similar boxing center is already operating in the city, then you need to be especially careful about your business plan and develop a well-thought-out strategy for entering the market and further developing the organization. Because then you have to compete with a fairly strong competitor and, in best case to share the market among themselves. On the other hand, another boxing center can operate in the format of a sports club, which means that the new player immediately becomes an important addition to the service market, offering consumers the opportunity to choose. Such centers often even cooperate with each other, because they hold competitions in which they can earn money together at the expense of the audience.

To get started, you need to register as a subject entrepreneurial activity. Some sports clubs and sections work in the format non-profit organization, because this type of activity falls under socially significant ones, which means that the organizer can count on state subsidies and assistance, which in some cases becomes even more profitable than commercial activity. However, if we consider the opening of a commercial organization, then the preferred form of registration is a company with limited liability, because it is best to work in the format of a legal entity. However, the law does not prohibit opening a sports section, while being just an individual entrepreneur registered in the manner prescribed by law. It should also be noted that in fact, to start work, it is not required to obtain special permits and licenses, however, in some cases, if the company's services include a full-fledged educational activities, a license may be required. In order not to inadvertently break the law and not have problems in the future, it is advisable to consult with a competent lawyer who knows about the laws not only in the country, but also at the local level, and will also help the entrepreneur in registration. In any case, a license will not be required if all classes are conducted by the entrepreneur himself, who has registered as individual- an individual entrepreneur, without the involvement of other teachers. The activity itself falls within the definition of (OKPD 2) 93.11 Services of sports facilities, or (OKPD 2) 93.12 Services provided by sports clubs.

The next step is to find a place for your boxing center. It should be noted right away that a fairly large room in the central districts of the city will be required; at the same time, you can also be located in business districts, because sports and boxing in particular are gaining popularity among office workers today, and employers even stimulate this demand by offering their employees gym memberships, which are part of the employment benefits package.

To boxing gym be attractive to consumers, it is necessary that the complex has several premises, the purpose of which is different. Usually on the territory of sports complexes and fitness clubs there are only rooms for boxing training - usually this is a simple room with only punching bags and, more rarely, some other projectiles; training takes place in such a hall, but never a full-fledged fight and competition. A boxing center should also have such halls, depending on the planned format and the number of visitors, there can be from one to five, sometimes more. The hall should be really large, sometimes accommodating several dozen people, who at the same time should be able to conduct training and not interfere with each other. That is, it is rarely a room smaller than 100 square meters(although in small boxing centers you can also find small rooms designed for 5-10 people).

Ready-made ideas for your business

In addition, there should be a zone with simulators, here you will also have to allocate at least one, but still spacious enough room to be able to place a sufficient number of devices, otherwise consumers will be forced to wait in line for classes, which significantly affects their service satisfaction.

Next, you need to equip several rings, in last resort- one, but professional. In some cases, if there is one huge room that is not advisable to be divided into several smaller ones, it is possible to combine the ring area with the gym, but this is only possible if competitions are not planned to be held on the territory of the club. Otherwise, the ring is located in a separate room, also equipped with spectator seats (less often, spectators simply crowd around the ring), with appropriate lighting and other equipment. In large clubs, there are several rings, each in its own room, so that there is an opportunity to hold competitions (and training) for different types of martial arts.

Next, you should take care of the organization of locker rooms and showers, the arrangement of the technical area and other administrative premises. In general, the size of a boxing center is rarely smaller than a large fitness club, they only have different equipment. Of course, in many respects the possibilities, and hence the format of the center and its size, are determined by the available funds, but it is often advisable to turn to investors, business angels or banks, because a small and not too well-equipped boxing center loses even fitness clubs and sports complexes, although it tries to be narrowly specialized.

The cost of renting such a large premises can be very high, especially in the city center and even more so in large cities, and sometimes it is even more profitable to invest in the construction of your building for the needs of the enterprise. It will cost several million rubles, and this is not counting the purchase of land, which can also significantly increase the cost of the entire project.

The next stage is the purchase of equipment for your center. For boxing halls, it is necessary to buy, first of all, pears and bags for practicing punches, the cost of one piece rarely exceeds 10 thousand rubles, then you need to calculate how many of them will be needed for the needs of the entire center. The cost of purchasing equipment for strength training can vary greatly, it all depends on what kind of simulators it was decided to purchase; for a boxing center, first of all, dumbbells, barbells and similar equipment are required. Perhaps the minimum amount is 100 thousand rubles, although often an order of magnitude more is required. Next, you need to equip the rings, while for different kind martial arts may require arenas various sizes. It should be noted that many manufacturers also divide the rings into training and competitive ones, the former are much cheaper, but, as the name implies, it will not be possible to hold competitions on them. Therefore, it is worth thinking about purchasing both types of rings; the former can be installed in the simulator area, and the competitive ring will need a separate room. A training ring can be bought for an amount not exceeding 100 thousand rubles (about 60-80 thousand), although there are more expensive options. Competitive costs about 2 times more for the same size. Next, you need to buy all the rest of the equipment and furniture, including for employees in administrative positions. You also need to think about purchasing equipment for classes, although in many cases boxing centers require their clients to come with their own equipment. On the other hand, it can be rented out, which will become additional source small income.

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The next question is personnel. To ensure work, you need to find people who will be engaged in administrative and organizational work, if the entrepreneur himself is not a coach, then he can take care of this issue leadership position- thus, all the activities of the enterprise will be directly controlled by him, and not by an employee-manager. But the most important people in the boxing center are the coaches and mentors. Each group hires its own coach, and if we are talking about professional training with athletes who, at least, will subsequently participate in competitions from the club, then you need to find exactly the masters who themselves have certificates and awards, have rich experience in training people, in In general, these specialists must be highly qualified. For other groups, you can find coaches that are not so famous, because amateurs and beginners should not pass complex learning and an experienced coach, accustomed to working with professional athletes, will even demand a lot from wards for whom boxing is just entertainment or a way to keep themselves in good physical shape. For a children's group, in general, you need to hire a person who, to a greater extent, is even a teacher, and not just a seasoned athlete. If you plan to hold competitions on your territory, then you need service staff for the duration of the event - lighting operators, referees and the like.

All business processes that are not related to making a profit by the organization must be outsourced, this includes bookkeeping and advice on tax and legal matters. It is better to transfer cleaning in the premises specialized companies, hiring a whole staff of employees for this is often unprofitable. Finally, safety and security is also outsourced to private security organizations, although some companies prefer to create their own security service.

At times, attracting customers will require an extensive marketing campaign, which includes, among other things, the grand opening of the center with the attraction of potential customers and the sale of subscriptions for favorable prices. From simple tricks- advertising in local media mass media, and in this line of business it can be quite effective. You also need to place information about yourself on thematic portals on the Internet, and, if possible, create your own website. You will have to allocate a lot of money for this, but advertising will pay off in the end.

With proposals, you need to contact large employers who have a lot of employees in the state. As already noted, recently companies have been attracting office workers by offering them a free annual subscription to fitness rooms and sport sections. Of course, not every company can afford this, but it is necessary to apply with such an offer to the largest possible number of organizations. Only here it is necessary to develop a profitable program and provide serious discounts to employers who, in fact, buy subscriptions, so to speak, in bulk, and sometimes even in fairly large wholesale.

Ready-made ideas for your business

Clients who pay for themselves, in most cases, are attracted either by some unique offer (for example, an additionally equipped pool), or a lower price for the services of a boxing center. It all depends on who the center is aimed at. Usually, the clients of such centers are still wealthy people, for whom boxing becomes a simple hobby; people who want to become professional athletes are ready to invest in their hobby, which for them becomes the meaning of life. However, work with professional athletes (or with those who can become them) goes in a slightly different format, because it is much more profitable for the club to raise an athlete and further earn money from his performances than to withdraw money from him for season tickets.

Thus, if the boxing center also contains a school of boxers, then the entrepreneur needs to make sure that after school the athletes receive further development- it will also bring him income. However, this is a slightly different kind of business. Recently, women's boxing classes have become widespread and demand is growing, because the fairer sex is now beginning to get involved, it would seem, men's activities. If you do not pay attention to the meaningless disputes of chauvinists and feminists, then you can also make good money on this, and not every center takes women for training, and an entrepreneur can become the first in his city whose organization offers such a service.

Thus, income is generated primarily through the sale of subscriptions, to a much lesser extent - through the payment of one-time visits (some centers even offer only subscriptions, although individual lesson with a coach is often in demand). Equipment rental is just a small additional income. But holding competitions on the territory of your complex can even bring in much more income than directly training people. Only in this case, you will have to allocate a lot of funds for the organization (that is, have a lot of capital) and maintain a whole staff of people who are involved in ensuring the event is held, as well as marketers who know how to attract people to the show and conduct appropriate campaigns.

The profitability of such an undertaking can be very different, because if there were incorrect calculations, then it is unlikely to exceed 10%. If you imagine the full load of your bowling alley, ...

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More and more people are starting to pay more attention to their health. To have a good physical shape and a beautiful, muscular figure for many people today is becoming extremely important. But many are driven to gyms and private sports classes by the desire to lose weight. negative energy and stress, or achieve outstanding results, become a professional in your chosen sport. Boxing is considered an excellent option to achieve these goals. It has always been consistently popular both among those wishing to engage professionally and among amateurs. Therefore, everyone who is interested in boxing needs to train somewhere. Having a well-designed business plan, you can quickly promote a newly created boxing school, and get a fairly high profit.

• Where to start a business?
• Equipment needed to open a boxing school
• Boxing school staff
• Business profitability
• Documents, licensing
• The choice of premises for the boxing school

Where to start a business?

In the sports field, there are a lot of offers for any wallet and in various directions. The competition in this field of activity is quite high - these are almost all sports sections and clubs that offer training using various techniques, first of all - boxing schools and sections.

To take into account all the nuances even before the opening of the school, you need to study similar offers that are in your city. Having established in which niche - professional or amateur, the filling is the smallest, you need to delve deeper into the nuances of price offers and demand for this service by region. Such monitoring will allow developing a more flexible pricing policy, choosing the most interesting types and areas of work for potential clients, and choosing the most suitable location. future school boxing.

Many aspects of activity depend on the amount of start-up capital, and in the conditions of fierce competition, every effort must be made to ensure that the school offers its clients comprehensive services with high quality.

Equipment needed to open a boxing school

The gym should be equipped primarily with strength training equipment. To open a small school, you can buy about 15 simulators. The amount required for this is about 600 thousand rubles.

In addition, you need to purchase:

• sports equipment: pancakes, dumbbells, barbells, etc. - 50 thousand rubles;
• punching bags (the cost of 1 pear is about 4 thousand rubles) x10 pcs. =40 thousand rubles;
• rings for training and competitions - from 80 thousand rubles 1 training ring;
• furniture, household materials - 50 thousand rubles;
• repair, preparation of premises - 200 thousand rubles.

In general, starting costs without renting a room will be about 1,020,000 rubles (including the cost of buying a ring - 600 thousand rubles).

Boxing school staff

The main work in the boxing school is performed by trainers and mentors. They must have work experience, certain sporting achievements. It is also necessary to take into account the characteristics of the groups with which the mentors will work. If, for example, a coach works with athletes who aspire to become professionals, he must have not only experience, but also an appropriate “track record”, awards, experience in training winning boxers.

For novice athletes, such a titled mentor can even get in the way, since he has high requirements that are not realistic for novice boxers.

In children's groups, it is necessary to select not only a coach-athlete, he must also be a good teacher.

It is desirable to have a physician on staff, as this species sport is traumatic.

We also need administrative staff. 2 people are enough for shift work and a manager, whose functions can be performed by the owner of the school. The services of an accountant, lawyer, tax consultant can be outsourced.

It is also necessary to hire security for the school - 2 people, work in shifts.

Business profitability

A subscription to a boxing gym today costs about 3,500 rubles. If you attract an average of 150 people to the club, you can make a monthly profit of about 525 thousand rubles.

Rent, utility bills, wage, expendable materials will amount to about 200-250 thousand rubles.

525,000 - 200,000 \u003d 275,000 rubles. - income received for 1 month of work.

Payback with an investment of 1 million 020 thousand rubles is about 4 months.

Documents, licensing

If the boxing school will operate as a commercial enterprise, it is preferable to register as a legal entity - LLC, since this form of business is more significant. The cost of registering an LLC is 4 thousand rubles.

The legal entity must have authorized capital.

You can register a boxing school as an individual entrepreneur. But in this option, the individual entrepreneur puts at risk not only his own part of the capital, but also his property.

There is an option to register as a non-profit organization. In this case, you can count on state support - the state often allocates various grants, certain privileges apply to NGOs, since they carry out socially important activities. In financial terms, it can even be more profitable than commercial activity. In the case of planning a full-fledged teaching job, you will have to obtain a license. It is not required for other registration options.

The choice of premises for the boxing school

To open a boxing school, you need to rent a fairly large room. It would be nice to have several rooms, in addition to the training room:

• a gym with a good capacity, so that there is free access to the simulators and there are no queues;
• a hall with a ring for sparring (at the beginning of the activity, you can combine it with a gym);
• sanitary facilities - locker rooms, toilets, showers;
• hozadminpremiya.

It is desirable to have a separate training room for children, if such a direction is developed, since many parents do not approve of holding training sessions in common halls with adults. If girls will study at school, it is necessary to provide separate sanitary rooms for them.

For a boxing school, you need to look for a room with dimensions of 150-200 m. The height of the ceilings in them should be at least 2.4-3 m. It is advisable to rent a room closer to the city center, as most of the clients prefer training in the evening.

In order for the boxing school to attract as many sports fans as possible, it is necessary to create all the necessary conditions for this in it. Only a well-equipped hall with a full set of equipment, a good ring, and experienced professional trainers will be able to interest boxing fans to enroll in clubs and attend the newly opened school.

In connection with the popularization of sports and a healthy lifestyle, organizations of this kind are becoming more and more in demand. Since this market is already saturated with fitness studios, it makes sense to look for more recent business niches. From this point of view, it makes sense to open a martial arts club that will take its rightful place in its niche.

Martial arts club: development prospects, business features

Martial arts have gained total popularity among people of different ages quite recently, so there are still few specialized clubs teaching one or more of these disciplines. Since this niche is relatively free, a novice businessman has the opportunity to occupy it without experiencing much pressure from competition.

An important feature of the martial arts club can be considered its low level of cost: the main costs will be rent or purchase of premises, all other investments are relatively small. At the same time, in the case of a competent organization of the company's work, the chances of getting a sufficiently high profit will be considerable.

It is worth paying attention to the issue of licensing this type of activity: if the organization is of a recreational and developmental nature and does not have the status of a certified sports school that issues certificates or diplomas to its students, a license will not be required to open an enterprise.

Step-by-step guide to creating a martial arts club

There will be several initial stages of creating a martial arts club:

• study of the chosen business area, analysis of proposals and price features competitors;
• determination of the specifics of the future club: it is important to decide what martial arts will be taught in this organization and what format it will have. Often, such organizations combine several popular sports: martial arts (aikido, karate, wushu, judo, hand-to-hand combat, etc.);
• creation of a business plan, where all the necessary financial investments and the period in which the costs can pay off are calculated. The business plan should also consider the pricing policy of the future enterprise;
• search for premises suitable for opening an enterprise of the selected format;
• recruitment;
• registration of the enterprise in the tax office;
• advertising campaign.

All these stages are mandatory, they can be completed sequentially or almost simultaneously. Be sure to create an official website of the company even before the start of the martial arts club, where potential customers can find all the necessary information, including class schedules and prices.

As for the main costs that the founder of the club faces even before the opening of the enterprise, they must be written in the business plan. So, one of the most costly items will be renting a room: since even a small martial arts club needs a spacious room, such costs will reach about 50 thousand rubles. Depending on the specifics of the club and the types of sports represented in it, investments in repairs and equipment for the premises require up to 500 thousand rubles.

The business plan also includes salaries for employees. The amount of these costs depends entirely on the size of the staff and the qualifications of the staff.

Advertising costs will be considerable: they will amount to approximately 100 thousand rubles. It is not worth saving on advertising, so even at the stage of preparing the club for the opening, you need to conduct a full-fledged campaign by posting information on the Internet, as well as paying enough attention to outdoor advertising, as well as the media.

With a competent approach and calculation of all costs, such an enterprise should pay off within 6-12 months.

Martial arts club: choice of premises

The room in which the martial arts club will be located must be spacious, and than more species sports and training groups plan to place in it, the bigger it should be. So, usually in sports organizations there should be several training rooms, locker rooms equipped with showers and lockers for clothes, as well as an office of the head and a reception.

The level of equipment of the club largely depends on the potential clients that the owner of the organization is counting on: if it is planned to open an elite martial arts school with individual approach to each client, everything from repairs to simulators and equipment must be top quality. To arrange an economy segment section in a residential area, you can use more than budget options equipment. In this case, it is possible to set low prices, thereby creating a niche for clients with limited incomes.

Staff

The next step is staff recruitment. Its number will depend on the number of club training courses. As a rule, you will first need to hire two or three qualified trainers, as well as an administrator and technical staff. With an increase in the number of sports programs, an increase in staff will be required. In order for the club owner to be sure of the high level of teaching in his organization, it is advisable to conduct staff training from time to time to improve the skills of each employee.

An advertising campaign will be very important when opening a martial arts club. Since this niche is not yet completely filled, as a rule, a noticeable sign and banners near the location of the organization may be enough for the starting stage of its activities, but further development and expansion requires more massive advertising, which will not do without the use of the Internet. So, advertising will work well in in social networks, specialized sites dedicated to specific types martial arts or healthy lifestyle life in general. You can entrust the conduct of an advertising campaign to one of the company's employees or apply for the services of specialized advertising agencies.

Business registration

In order for a business to be legal, it is necessary to formalize it, for which they turn to the tax office at the place of registration of the future entrepreneur. Before that, you need to decide on the status of the future company. So, it can be a legal entity (as a rule, they form an LLC) or function in the form of individual entrepreneurship.

At the first stage of organizing a business, it makes sense to issue a status individual entrepreneur. This form allows you to keep a mini-format club with a small number of staff, making it possible to pay a small income tax without completing a large number of documents legal entity. So, when establishing an LLC, the contribution of the authorized capital will be mandatory (in the case of opening a sports club, an amount of at least 10 thousand rubles will be required). Also, an LLC involves the presentation, along with a special statement, of the charter of the enterprise, a decision on its creation, and if there are more than one owners, the minutes of the meeting of the founders of the organization.

As a rule, if only one person owns the martial arts club, it will be sufficient to obtain a certificate of an individual entrepreneur. This status can be obtained at the tax authority, which is assigned to the applicant's registration address. If it is geographically inconvenient for him to visit this department, you can send the necessary documents by mail. The second method will be longer: if, when submitting an application and a package of documents to the tax office, a businessman personally receives a certificate no later than 3 working days, then filing an application by mail can take up to a week. For those entrepreneurs who find it convenient to conduct all tax transactions via the Internet, online filing of documents is suitable. To do this, it is enough to fill out a special application form on the official resource of the Federal Tax Service and attach scanned documents, confirming your identity using an electronic signature. Documents are sent to in electronic format tax service specialists, after which the waiting period is also up to 3 days.

In addition to the application itself, the future businessman needs to submit copies of the passport and TIN. In addition, you will need to pay the state duty, also personally visiting any branch of the bank or via the Internet, and attach a copy of the receipt to the application.

In the application for registration of IP, the future entrepreneur must provide the following information:

Any citizen of Russia over the age of 18 who has official registration in the country can fill out and submit such an application. The specialists of the tax inspectorate can refuse with a refusal only if the application is not completely filled out or the applicant has not submitted all the necessary documents.

In addition to registering with the Federal Tax Service, before opening a club, it is imperative to obtain permission from the fire, sanitary and epidemiological and other regulatory services. In general, taking into account current trends in business, a martial arts club can be prestigious and profitable. During its establishment, it is important to pay special attention to financial planning and the development of a strategy for the future organization. We must not forget about the quality of training in the club and competent advertising of the organization. The combination of these factors will allow in the first year of the martial arts club to take one of the leading positions in its field.

Feb 10, 2017 Sergey

Sports as a service has a wide range of fans and potential consumers. Someone wants to reach a professional level and achieve awards, someone just wants to keep themselves in good physical shape and have the opportunity to relieve stress and negative energy accumulated during the day. Boxing is no exception in this regard - it enjoys stable popularity among both amateurs and athletes. high level. Both of them need a place for training, so opening a boxing club with a competent business plan will bring quite high profits. However, this business requires significant investments, therefore, if you do not have serious start-up capital, then it is advisable to find investors for your project in advance.

The sports sector is replete with offers for almost every taste and budget. Therefore, if you decide to open a boxing club, then get ready for serious competition. In one way or another, your rivals in the struggle for clientele are all sports institutions that offer training in various types martial arts. Although, of course, the main competitors are the centers where boxing classes are held.

In order for your business to be competitive, before drawing up a plan, you need to conduct market research and study all similar offers presented in your city. It is necessary to find out which niche is less filled - amateur or professional, to understand the nuances of pricing in this segment, to find out in which areas of the city boxing training is most in demand, but at the same time less represented.

The results of a marketing research (you can conduct it yourself, or you can outsource it to a specialized agency) will help you choose the right location for starting a business, as well as decide what services your center will offer - whether you will work with children and women, include whether the training program is professional level, or limited to training beginners-amateurs, whether your club will be designed for competitions, etc. Of course, many of these aspects depend primarily on the size initial capital, however, in order to successfully compete with the already promoted boxing clubs of the city, your center must offer the consumer high-quality and comprehensive services.

It is worth mentioning the holding of boxing competitions separately, since they will significantly increase your chances of survival in competition with other centers. Competitions are an excellent advertisement for your club as such and the coaches working in it, it is also an opportunity to attract new clients by showing in practice what level your students have reached, and besides, sports competitions are an opportunity for cooperation between centers, because in this way they collectively earn on the audience.

room

To open a box center, you will need a fairly large room, preferably several halls, since it should include at least:

1. - a training room designed for a sufficiently large number of people - so that they can train in parallel without interfering with each other
2. - a gym - its capacity is also important, since the queue for the simulators will not add popularity to your establishment among customers
3. - the hall where the sparring ring will be located (in major center usually there are at least two such halls - with a training ring and a competition ring, however, in the event that the club has an exclusively training and training focus, it is realistic to combine a place for sparring, for example, with gym)
4. - locker room, shower and toilet (plus, as a bonus - a sauna with a swimming pool)
5. - economic and administrative premises

Equipment

If you plan to train not only for men, but also for the fair sex (and women's boxing is now gaining popularity, being a more uncompromising and energetic alternative to a variety of fitness areas), then you should take care of separate rooms where your clients could change clothes and take a shower. In the event that the club's program also involves children's training, then it makes sense to equip a separate room for young boxers, since the parents of athletes can be picky about the common room.

Thus, opening a box center really requires vast areas (at least 150-200 square meters with ceilings no less than 2.4 meters high), and if you start this business seriously, it is more expedient to invest in building your own premises (Together with the purchase of land, this will cost several million rubles). However, if this is not possible, then it is better to look for a room for rent as close as possible to the city center and business districts, since most of your potential clients will prefer the evening hours of training and come to the gym after work (abroad, the direction of "white collar boxing" - boxing for "white collars", that is, office workers - stood out as a separate promising industry).

Gym equipment (with a focus on weight machines) - approximately 1.2 million rubles for 30 machines

Sports equipment (barbells, pancakes, dumbbells, etc.) - about 90-100,000 rubles

Punching bags - the price of one pear is approximately 4,000 rubles

Training and competitive rings - the price of a training ring starts at 80,000, the cost of a competitive one will be at least twice as much, up to 400,000 rubles (one type differs from the other in more stringent quality requirements, so if you do not plan to go to the professional level and organize sports competitions in the club, then you can not invest in the purchase of a professional ring)

Necessary furniture and household appliances

Boxing equipment for personal use - gloves, helmets, etc. (the purchase of this is not mandatory, since the rules of most clubs require athletes to bring their own equipment - this is rather an opportunity to earn additional income from equipment rental).

Personnel

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, to those people who directly conduct classes. If the entrepreneur himself for a long time engaged in boxing, and then decided to open his own business, then good option will be his job as a coach in the category to which he is already accustomed. As for hired employees, then, of course, they must have work experience and sports achievements, however, it is necessary to take into account some nuances depending on the characteristics of the group with which this or that mentor will work.

So, a coach who conducts classes with athletes who want to reach a professional level or who are already training in this category must himself have a certain “track record” of awards and, of course, experience in training winning athletes. At the same time, the high demands and rigor inherent in professional coaches can interfere with a mentor who teaches amateurs, since in this category people train more for themselves and are not going to chase sports regalia, which means that they can and should be allowed to train in a more gentle mode. Separately, it should be said about the coaches who will conduct classes in children's groups - these employees, in addition to sportsmanship, must also have a certain pedagogical talent (ideally, supported by practical experience).

It must also be remembered that boxing, being a rather tough sport, is fraught with the risk of injury during training. Therefore, it will not be superfluous to have a physician responsible for the safety of the health of clients on the staff.

In addition to the coaches and the doctor, the administrators (usually two full-time positions per club, working in shifts) and the manager are responsible for the work of the club. If an entrepreneur is not going to engage in coaching, then he can take on the functions of a manager. So he will not only keep the business management process in his hands, controlling all the details, but will also save on payroll.

Those functions that are not directly related to making a profit are best outsourced. This includes the services of an accountant, a lawyer and a tax consultant, cleaning services, as well as club security.

Documents and licenses

If you focus specifically on extracting commercial profit, then registration as a legal entity (limited liability company) is most suitable, since this form of doing business is more significant. Registration of an LLC will cost 4,000 rubles, to the list required documents includes a decision to establish a company, its charter, statutory documents of a legal entity and an application. In addition, a legal entity needs an authorized capital. The law also allows opening boxing centers and similar establishments in the format of individual entrepreneurship (the state duty is 800 rubles, and only an application is required from the documents. The applicant's passport and its TIN), however, in this case, the individual entrepreneur will risk all his property, and not just his part authorized capital.

There is another format of work that is acceptable in the sports field - registration of the center as a non-profit organization. In this case, the owner of the center can count on state support in the form of various grants and privileges, since the NPO is engaged in socially significant activities, and sometimes in terms of money this turns out to be even more profitable than commerce.

As for the license, it will be required only if the services of the center will involve full-fledged teaching activities - in other cases, obtaining a license is not necessary.

Marketing

In order to make yourself known and attract customers, an entrepreneur should launch an active promotion campaign - advertising of his services can be placed in local media and on the Internet (on sports forums, as well as in groups dedicated to the life of the city and the area in which the boxing center is located) . At first, the main focus of advertisements and flyers should be on the grand opening of the club (during which you can play for free subscriptions and classes, discounts and club guest cards, as well as items of boxing equipment).

In general, various contests and sweepstakes today are a very convenient option for online advertising. Every week or month, you can raffle the above lots among the subscribers of your community on social networks (or add something of your own) for reposting an advertisement. This move is convenient because the contestants, hoping to get a prize, will place ads in their profiles for free. Of course, for this you must have a group with a sufficiently large audience (creating a group and increasing its size on the VKontakte network will cost about 5,000 rubles).

In addition to the advertising campaign, when promoting services, attention should be paid to establishing relationships with wholesale buyers of subscriptions - usually these are employers who have big staff employees and offer their employees full or partial compensation for the cost of sports activities as a social package. For such buyers, a system must be previously developed special offers with discounts and bonuses.

Prices for services and business profitability

The average cost of one subscription for a month of boxing is about 3,600 rubles. With an average number of club members from 300 to 500 people (figures acceptable for a large boxing center), the monthly profit will be about one million rubles.