How much money do you need to open a tattoo parlor. Advertising activities for the promotion of the salon

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The first tattoos on the human body appeared 30 thousand years ago. They were not just decoration, the tattoo always made sense: it protected from spirits, attracted good luck, demonstrated achievements, spoke of belonging to a nation or caste. Tattoos were very popular among pagans, while among Christians, on the contrary, they were considered disfigurement of the body.

Nowadays, tattoos are very popular among young people, everyone wants to stand out by placing a treasured picture on their body. Therefore, the income of tattoo parlors is estimated in hundreds of thousands of rubles, and the business itself is considered profitable and profitable, regardless of the time of year and the financial condition of citizens. Moreover, now, in addition to tattoos, such salons provide services for piercing, permanent makeup and scarring. And if the tattoo master manages to establish himself as a true professional, then master classes and equipment sales can be added to the income items.

Where to begin?

First you need to decide on the organizational and legal form of the future salon. There are two options - an individual entrepreneur and a limited liability company.

IP - easy to open, the state duty is only 800 rubles. An entrepreneur is not required to keep accounting records. The charter and authorized capital, as well as the seal and the current account are not required. Fines for individual entrepreneurs are much less than for LLCs (the maximum reaches 50,000 rubles). The IP disposes of its funds at its discretion. Closing is as easy as opening. Sole Proprietor pays a fixed fee Pension Fund. But the most important disadvantage is that the entrepreneur is liable for debts with all his property, even if the IP closes

LLC is a more solid form, it inspires more trust among partners. The state duty for registration is 4000 rubles. Accounting is required to be kept, at least outsourced. A charter, authorized capital, a seal and a current account are required. Fines reach up to 1 million rubles. However, the founders are liable for obligations under authorized capital. You can withdraw funds from the current account only for any purpose, which is inconvenient.

For a small business in the form of a tattoo parlor, it is better to choose an individual entrepreneur, it is easier to arrange and not so expensive to maintain.

Obtaining a license

To operate a tattoo parlor, you must obtain a license. It is issued for surgical cosmetology, with 3 types of services. The cost of registration is on average 20,000 rubles. The license is issued federal Service on supervision in the field of health and social development.

Remember: obtaining a license can take up to 60 days, so take care of it in advance.

Table 1.0. Salon registration.

№.	Name	Amount, rub
1	Registration of IP	800
2	License	20000
3	Lawyer and notary services	5000
	Total:	25800

Market analysis

Before opening your own business, you need to analyze the market for similar services. The pricing policy of competitors, the list of their services, the qualifications of the craftsmen, the location of the salons - all this will help shape the vision of your project.

In order for a business to grow, three things must be done:

• Invite professional tattoo artists
• Choose a location in a passable place in the city
• Use marketing moves for development.

Room for a tattoo parlor

There are no specific requirements for choosing a room for tattoo parlors. The main thing is a convenient location so that customers can easily find and explain to others where the salon is located. The ideal option would be an office in mall, where there is high traffic and good reference points for customers. On average, you need 30 square meters, which will cost 40 - 60 thousand rubles.

You can save money and rent an apartment in a residential building, but there may be a danger of dissatisfaction with the neighbors, as well as the problem of recognizing the salon.

Table 1.1. Monthly expenses for space and advertising

Tattoo parlor equipment

To work as a tattoo master, you will need the following list of equipment:

• 2-3 cars to be able to replace;

Remember: cars Russian production do not meet modern requirements, so choose devices from European and American manufacturers.

• Food for tattoo machines;
• Pedals, for connecting the machine and the power source;
• holders;
• Paint, needles, consumables;
• Armchairs for tattooing, piercing, permanent makeup;
• ultrasonic bath;
• Laser for tattoo removal;
• Furniture ( full list in table 1.2).

Remember: if you do not understand the intricacies of tattoo art, entrust the choice of equipment to a professional.

Table 1.2. Capital expenditures

Name	Quantity, pcs	Amount, rub.
Cash register	1	12000
Machine for permanent makeup	1	12000
tattoo machine	2	20000
Power Supply	2	9000
Pedal	2	5000
Tattoo chair	1	16000
Piercing chair	1	11000
ultrasonic bath	1	26000
Chair	3	3000
Sofa	1	9000
table	1	2000
Teapot	1	800
Hanger	1	800
Storage Cabinet	1	10000
Laser for tattoo removal (correction)	1	30000
Total:	-	166600

Table 1.3. Expendable materials

№	Name	Amount, rub. per month
1	Paint for permanent makeup	1500
2	Permanent makeup needles	1000
3	Silicone brushes	1250
4	Tattoo ink set	5000
5	Butter	1000
6	stencil paper	1200
7	Disposable caps	150
8	Lotion (color fixing)	400
9	Ointment (piercing healing)	150
10	Ointment (healing and fixing color)	300
11	Drawing Translation Gel	900
12	Drawing transfer paper	1500
13	Marker	250
	Total:	14600

Staff

For the full functioning of the salon, it is necessary to assemble the following staff:

• tattoo master
• permanent makeup master
• piercing master
• manager

There are universal specialists (tattoo + piercing, for example). However, if the goal is to receive the maximum number of clients, then it is better to separate the areas, productivity will become higher.

It is necessary to remove the work of demonstrating the portfolio and receiving calls from the masters; for this, a manager is hired in the salon.

Service cost

The cost of services should be determined depending on several factors:

1. Pricing policy of competitors
2. Purchase materials costs
3. Employee salaries
4. Premises rental
5. taxes

Usually the price of a tattoo depends on the number of sessions, i.e. the client pays a fixed amount for a session that lasts from 2 to 4 hours. The average price of a two-hour session is 2000 rubles, a four-hour session is 4000 rubles.

Piercing - piercing to decorate the body. Prices for piercing services depend on the part of the body. Average puncture price:

• earlobe from 500 rubles
• navel from 1000 rubles
• eyebrow from 800 rubles
• language from 1200 rubles
• lip from 700 rubles.

Permanent make-up - a shallow violation of the skin and the introduction of paint to obtain stable lines. The difference from a tattoo is that makeup is done with dyes and lasts from six months to 2 years. Usually, the procedure requires several sessions, the total time is 2-3 hours. During the procedure, anesthesia is performed with light anesthetics.

The cost of the lip contour is from 5000 rubles for a full cycle.

Eyebrows also cost an average of 5,000 rubles.

Eyelid makeup from 5000 to 7000 rubles.

Table 1.4. Monthly work volume forecast

№	Name	Quantity, pcs	Average price, rub.	Revenue, rub.
1	Tattoo	30	4000	120000
2	Permanent makeup	20	5000	100000
3	piercing	80	1000	80000
			Total:	300000

Pretty specific, but profitable business is tattooing. Despite the fact that the “thug romance” of the 90s has already gone out of fashion, the popularity of tattoos is not falling, but rather growing. Moreover, both men and women apply images to their skin. Do you want to know how to open a tattoo parlor And how much can you earn on it? Check out our article!

Market research

Practice shows that there is no serious competition in the tattoo business. In small and medium-sized cities, there are usually no salons at all - they usually have 1-2 craftsmen working at home. Several salons can work in millionaires, but they absolutely do not interfere with each other.

Tattoo parlor brings good profit with minimal investment

Target audience: men and women aged 18 to 35 years. Every 10 clients will return to your salon for a new tattoo. Also, every 10 client will ask her to bring it out or remake it into something more relevant.

Registration

Unfortunately, in Russian legislation there is no separate code for the tattoo parlor. Therefore, you will need to register with the tax office as individual entrepreneur. Then you will need to obtain permission to the treatment room. Fortunately, medical education it is not necessary for this, although it does not hurt. We recommend that you sign up for nursing courses - they only take a couple of months. You can also immediately get trained as a tattoo artist if you want to deal with drawing drawings on your own or fully understand the process. The average cost of this course is about 30 thousand rubles.

room

Requirements for the premises for a tattoo parlor are not very high. It is necessary that it has a separate entrance, water, sewage and exhaust, walls and floors are finished with a washable coating, and there is at least 12 m2 per employee usable area. The normal size for a salon is a room of 35-40 m2. The location of the salon does not play a big role. No need to choose the central streets with expensive rent - a sleeping area is quite suitable for you. Preferably close to gym, beauty salon or fitness center - clients often come from these establishments.

Don't skimp on equipment - you want the best

Equipment

If you are planning to seriously engage in business, then you will need professional equipment. You will need to purchase:

1. Special table for tattooing — 15,000 rubles.
2. Armrests for the table — 10 000 rubles.
3. Machines for tattooing in the amount of 2 pieces - 35,000.
4. Special room disinfectant — 10,000 rubles.
5. A set of paints for the first month of work — 8,000 rubles.
6. Specialized set for piercing — 12 000 rub.
7. Makeup device — 18,000 rubles
8. Hygiene products, disinfectants — 15,000 rubles.

We also recommend that you purchase a tattoo removal device. This is a modern laser machine, which costs about 400,000 rubles. If at first there is not enough money, then you can buy it later. This installation very often makes up to 50% profit for the salon.

Finding Clients

You need to declare yourself at least a month before the opening. All means are suitable for this: classic outdoor advertising in the form of leaflets, posters, streamers and signs; advertising on forums social networks and bulletin boards; advertising in newspapers and mass media. Be sure to create your pages on social networks or even a full-fledged website. Regularly update information on them, post photos of the work done, talk about promotions and discounts.

Basically, that's all what you need to open a tattoo parlor. Also, you will probably need another master - he will replace you or work independently if a second salon opens.

Note:in the tattoo parlor you can do piercings, braid African braids, apply permanent makeup. This will expand the list of your customers by at least 2 times.

Profitability

The total investment in this business usually does not exceed 200,000 rubles. In order for the salon to pay off, it should be visited by about 5 people per day. This is quite a real figure even for a small town.

A serious tattoo can drag on 100 or more thousand rubles

Now let's see how much you can earn.

1. Tattoo size Matchbox costs about 1 thousand rubles.
2. A tattoo the size of a cigarette pack will cost 2,000.
3. Interruption of an existing tattoo with correction costs 3-4 thousand.
4. Tattoo correction - from 2.5 thousand.
5. Piercing - 500-1000 rubles, depending on the zone.
6. Permanent make-up of lips, eyelids, eyebrows - 5-7 thousand.
7. Tattoo removal - 250 rubles per centimeter.

The expenditure side is not very large. For rent and a communal apartment you will need to pay about 40 thousand per month, consumables will pull another 10-15 thousand per month. The second master usually works on a piece-rate basis, receiving 30-40% of the proceeds.

• What can you earn?
• Room selection
• Paperwork, business requirements
• Business payback

Tattoo parlor - profitable business, how in small town as well as in the metropolis. This is due to a significant liberalization of morals, due to which interest in body drawings has grown hundreds of times. Expanded and the target audience, today the tattoo parlor is visited not only by young people, but also by those who have moved into the category of "maturity" - the age of 50-60 years. The high demand for tattoos leads to high profitability of the business. Opening it will not require serious investments, but it is important to have developed imaginative thinking and drawing abilities. Next, we will tell you how to open a tattoo parlor from scratch, how much it costs and what documents you need to prepare.

What can you earn?

What is required to organize a profitable business, where to start? Immediately you need to take a course, the cost of which starts from 70,000 rubles or approximately $ 1,000. Its duration is 1 month. The ability to draw will be a good help. Professional courses they teach not only the secrets of tattooing, but also how to open a salon and promote it.

Effective marketing moves are:

• organization of exhibitions of his works, a kind of presentation of the portfolio of the master, advertising his art;
• organization of master classes for beginners;
• dumping actions - lowering the cost of work.

To increase the level of income and expand the client base, the following services can be provided in parallel with tattooing:

1. Do a piercing.
2. Make a tattoo of lips, eyebrows, eyelids.
3. Do body art. This fashionable trend in art is very much in demand. You can make good money preparing models for various events and exhibitions. To do this, you can allocate, open a separate small studio.

Actually, only 2 points - holding master classes can bring impressive profits. The skill level of the owner of the tattoo parlor plays a fundamental role here. A good income will be provided by the service of drawing pictures from the body. A special laser installation costs from 5,100,000 to 11,500,000 rubles, or 50,000–180,000 dollars. The cost of processing 1 cm 2 of leather is 6,500 rubles or $ 100, which, combined with high demand, will quickly recoup the costs.

May be of interest: How to open your own photo studio from scratch?

Many tattoo gurus believe that extra services will ruin the business, since the tattoo parlor is a cult territory focused on inking beautiful images on the body. But whether it will be beneficial to open additional areas of activity, everyone decides on an individual basis. Here the opinion of professionals is not a dogma.

Room selection

How much does it cost to open a tattoo parlor? There are several options here:

• Work from home privately, without a license. This will require 60,000 rubles for the purchase of a set of professional equipment. Those who do not know how to draw will need a flesh-set, its cost starts from 30,000 rubles.
• Open a small office. Here the size of the required investment will increase to 300,000 rubles. In addition to equipment for tattooing, you will need to purchase furniture, perhaps redecorating as well as paying rent.
• A full-fledged tattoo parlor for 3 workplaces with an area of ​​100m2. To open such a business, you will need 3,200,000 rubles or $50,000. Included in the price overhaul premises, purchase of equipment, furniture and Supplies. This is a cost calculation for organizing a business in major cities with a population of over 1,000,000 people.

The best places for tattoo parlors are the premises where dental offices used to be. They meet sanitary and hygiene requirements, which allows you to save on repairs and re-equipment, open a business in a short time.

Paperwork, business requirements

The regulatory framework in the case of a tattoo parlor is not unambiguous. There is no special OKVED code for registering such a business; it is equivalent to treatment rooms and laboratories. Accordingly, the salon can be registered under the code

• 90 – “Medical and other services”.

Employees must have relevant documents - sanitary books, which confirm the absence of venereal, infectious diseases including tuberculosis. This implies passing tests to a bacteriological laboratory and undergoing an examination by doctors, based on the results of which the therapist makes a general conclusion with a mark in the book. This procedure must be carried out at least once a year.

May be of interest: Stages of opening a real estate agency

At the same time, the owner and employees of the tattoo parlor do not need to have a medical education, other licenses, permits. It is enough to have a document confirming the completion of training in the profile direction (tattooing courses) lasting at least 144 hours.

Tattoo parlors and salons are often subject to inspections by the SES. What is needed so that the opening is not overshadowed by regulations, and possibly closing the business? Compliance with GOST 55700 standards will help to avoid comments and fines.

Business payback

Opening a tattoo parlor is worth it because of high level profitability - 30%. On average, each client leaves $ 100 with the master. This is the cost of drawing a pattern, the area of ​​​​which is equal to the area of ​​\u200b\u200bthe front surface of a pack of cigarettes (official measurement). The profit of the promoted salon is 3,000–10,000 dollars. This indicator is influenced by seasons - in spring and summer, the client is more than in winter and autumn. Therefore, it is better to open a business in anticipation of the seasonal demand for tattoos.

Download tattoo parlor business plan you can with our partners. The quality of calculations is guaranteed!

So we looked at how to open a tattoo parlor from scratch and how much it costs in 2019. We hope the information provided was useful to you!

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To run a small office, it is enough register. This will simplify taxation and bookkeeping. The activity of tattooists is not taken out as a separate item, but is equated to treatment rooms. Therefore, we choose the code OKVED 96.09.– “Provision of other personal services not included in other groups”. If you plan to sell themed accessories, register also code 52.1. – « Retail in non-specialized stores.

A common feature of how to open your own tattoo parlor in Ukraine, Belarus, Russia is licensing, since tattooing and tattooing are medical services. In Russia, the studio needs the following documents:

• Help from the local government permitting work in a particular premises, bought or rented;
• Permits from Rospozharnadzor and Rospotrebnadzor. The main requirements for the enterprise are the availability fire fighting system, evacuation plan, compliance with SES standards. To properly organize work and avoid problems with the Sanitary and Epidemiological Station, read MosMU 2.1.3.001-2001 in advance;
• License for medical activity from Roszdravnadzor. It is issued within one and a half months, subject to the availability of an equipped workplace. As an option, hire a master who already has a license.

Among the prerequisites– sanitary books for employees and regular medical examinations.

To open such a business in other countries, study the recommendations of government health services, consumer protection documents and laws, consult a lawyer.

room

If you are looking for a way to set up a tattoo parlor without a license, the only option is at home. But this threatens with non-compliance with sanitary conditions and heavy fines. In this case, we are not talking about large incomes.

Choice of accommodation

Fulfill requirements public services easier in the presence of specially equipped non-residential space. good options- office rent on the ground floor of a residential building (high-rise buildings in the "heart" of a sleeping area, any building in the city center), in a shopping center.

Before you open a tattoo parlor, for example in a small town, find the most visited place(near the hypermarket, central square, etc.) and rent an office nearby. Such establishments are still treated as some kind of underground, so choosing a cheaper place on the outskirts and in basements is risky. They are afraid to come to you.

A profitable tattoo parlor is located not only in places with good traffic, but also close to clusters of potential visitors. For example, in the same building or next to hairdressers, beauty salons, fitness clubs, gyms.

Make an eye-catching sign to grab attention, pavement signs at the entrance with a list of services and a work schedule work well. For the development of a corporate identity, the manufacture and installation of a signboard and other outdoor structures, you will need from $ 300.

Requirements for the premises

According to SES, for one workplace need from 12 sq. m area. To open an office for one master, you will need to rent a room with an area of ​​​​25-30 square meters. m. Mandatory requirements:

1. Separate entrance;
2. Washable floors and walls to maintain sterility;
3. Ventilation, plumbing.

Ideally, the office should be divided into two parts - a reception for visitors with a mini-shop (10 sq. M.) And a workshop (15 sq. M.) The cost of rent is about $ 350 per month, for repairs and implementation sanitary norms you have to invest at least $400.

Basic services and prices

How to open a tattoo parlor and set prices for services?

The most expensive and profitable service is not drawing, but drawing together. Also need additional services related to piercing and retail earrings, tattoo and piercing care products.

• Tattoo - 40-50 $ for an area of ​​90 × 55 mm ( the average size cigarette pack, this is a common way to estimate the size of the pattern). Artistic tattoo session (2-3 hours) - $70-100;
• Correction of an old drawing - $ 80 / session;
• Tattoo (permanent makeup) – $75-200 depending on the type (tattoo of eyebrows, lips, etc.);
• Temporary henna drawing - from $ 10-12;
• Piercing - $ 8-40. The cheapest service is earlobe piercing. Ear tunnels, cheek and eyebrow piercings cost under $30-40;
• Laser reduction of a pattern from the body - $ 10 / square centimeter.

Tattoo parlor equipment

How to open your own tattoo parlor, and what is needed for this? In the tattoo parlor, in addition to specialized equipment, it is necessary to purchase office equipment, equip a place for the artist to work on creating sketches and a waiting area for customers.

Equipment for the master, appliances, furniture

1. Laser device for reducing drawings - $ 2500-5000. Notable Manufacturers— Lasertech, ND YAG LAZER;
2. Armchair with adjustable height, tilt, armrests - $ 250-300. Inexpensive models used in beauty parlors, offer Wendermann, Relax, JV Lux, COMFORT, Queen;
3. tattoo machine(2 pcs.) - $ 370-400. Verge, Vlad Blad, WTE, Storm;
4. Pedal for a typewriter - $ 40;
5. tattoo machine(permanent makeup machine) – $500-1000. Bella, Perfect Contour, Biomaser;
6. Autoclave for storing tools - $ 250-350. Black Cat, DMETEC, Tau Steril, Kasimov Instrument Plant;
7. Irradiator for disinfection of the premises - $ 50-60. Armed, Azov;
8. LED lamp– up to 15 $;
9. table for tools - $ 50-70. Hairway, Image Master, Lemi;
10. A computer— $450. HP, Lenovo, Asus;
11. laser color printer-300$. Canon, Pixma, HP;
12. Sofa for clients, desk and two chairs - $200. "Smart Sofas", Rival, Laguna, VISI.

Expendable materials

Before you open a tattoo parlor, you should purchase consumables for a month or two in advance:

• Needle set for tattooing (50 pieces) - $ 15. Verge, Round Liner, Magnum;
• Tattoo needles(50 pcs.) - $ 25. Easy Click, Biomaser, Bella, Dragon, Goochie;
• Dye– at least 10 colors. One tube of 20 ml costs $ 2.5. To get started, we buy 5 tubes of each color, only $ 125. Brands - Tattoo Ink, Intenze, Millennium Mom's, Tony Polito;
• mehendi paint for temporary drawings (20 tubes) - $ 40-45. Irisk, Satrang, Shelly;
• Piercing needles, clips, needle-earrings - $ 15-20;
• Other little things, like shoe covers, disposable gloves, disinfectants - $ 60.

To start such a business from scratch, you will need about 7 thousand dollars for equipment and supplies.

Staff

A good master prefers to organize his enterprise, but not everyone has the means to do so. Therefore, a valuable artist can be interested in a high percentage of the order fulfillment (from 50%) and a constant large amount of work.

Costs and profits

How to correctly calculate costs and future profits? opening a studio, capital costs include registration procedures, rental of premises for six months, its repair and decoration, purchase of equipment, furniture and consumables, production of a sign, website development and advertising. Total about 17-18 thousand dollars. Monthly expenses - 700-800 $.

Startup monthly income- in the region of 5-6 thousand dollars (including the accessories store), net profit after payments to the master - 2000-2500 $.

This is an instruction on how you can open your own tattoo parlor and pay back in less than a year. Create an entire brand from the studio, and form style. Tattoos are in fashion, which means that the studio must also be fashionable and popular, then the income will grow every month.