Business plan for a fast food outlet in a food court. Fast Food Business Plan: Financial Section

step by step business fast food plan for beginners. Create your own profitable business!

♦ Initial investment in the project: 5,830,000 rubles
♦ Fast food payback period: 24 months
♦ Profitability rate according to the business plan: 38.5%

In the modern rhythm of life, eating quickly, moreover, tasty and inexpensive is a need that arises in every second person.

This is especially true for big cities such as Moscow. Despite the high level of competition among such projects, the audience of fast foods is expanding, thanks to which the work of such an institution can bring significant income to the owner.

Fast Food Business Plan: Planning

AT current business plan, a description of the fast food project in the shopping center was drawn up.

To open fast food on wheels, less time and effort will be required.

Project Summary

This business plan describes the opening of fast food "N" in Moscow.
The establishment will operate on the top floor of the five-story Dream Town entertainment center.
Part of the food court will be rented for the needs of the enterprise.

The purpose of the project according to the business plan is:

• Providing visitors to the entertainment center with the opportunity to eat quickly, tasty and not at high prices.
• Getting profit from the project.

Fast food room

The requirements for fast food premises, of course, are not as high as they are for a full-fledged restaurant.

However, the importance of this item cannot be underestimated and they should be listed in the business plan. Since fast food "N" operates on the top floor of the "Dream Town" shopping center in the corresponding zone, it has this standard structure:

• a counter 5-7 meters long, behind which are cashiers-waiters;
• customers place an order and pick it up at the fast food checkout - the project works on the principle of self-service;
• an open area is reserved for tables;
• after the visit, the visitors themselves throw the garbage into a special bin, leaving the tray on top on a special stand.

This provides maximum flow and high speed of service at relatively low project costs.

Although there are many food courts in the food courts, the kitchen of each of them should be provided with its own ventilation outlet.

Project marketing plan

The Russian fast food market is actively developing. At the same time, 20% of the turnover of all firms falls on the city of Moscow.

According to the statistics of the business plan, the growth rate is kept at a high level: 30-50% increase in the number of projects per year. There is an extremely high level of competition in the market and a small number of places that are profitable for fast food. However, the pace of construction of shopping centers in Moscow also remains at a high level.

Therefore, a food court in the new Dream Town shopping center (commissioning in 2015) was chosen to host the fast food project under consideration.

Competitive advantages of work

The public of fast food restaurants is predominantly conservative and prefers familiar brands.

To increase the visibility of a project that describes this business plan, fast food will be advertised thanks to the active company.

The competitive advantages of the project are:

• Relatively low prices (more affordable than in all other catering establishments of the shopping center).
• Plentiful portions for adults.
• High speed of work due to the complete set of fast food staff.

Services (products) of fast food

In addition to location, another factor in the success of the fast food operation is delicious food.

The basis of any menu, which is also included in the business plan, are various semi-finished products that can be prepared quickly, but at the same time save everything taste qualities.

You can order the supply of these raw materials and other ingredients for the project only from reliable suppliers who have all the necessary quality certificates.

Dishes in the assortment of fast food should be easy to prepare. The presence of expensive and exclusive components is meaningless. After all, people come to fast foods to have a snack at an affordable price. And foie gras is not something that will satisfy their desire.

Organization of fast food takeaway

According to the business plan, fast food "N" will provide customers with a "takeaway" service.

Some visitors will place an order with the wish to take it with them. It is necessary to take care of comfortable and beautiful packaging with high strength.

This means that food must be put away in sufficiently strong, heat-storing and odor-proof packages. The ideal and most common choice for fast foods is carton boxes and craft packaging.

There should be a ready supply of napkins, tubes, portioned spices at the checkout area.

Target audience of the project

Along with the development of the fast food restaurant industry, the the target audience project.

Previously, the largest segment of fast food customers, both static and on wheels, was occupied by visitors under 25, mainly middle managers. Over time, from youth entertainment, fast foods have become literally an integral element of the life of middle-aged city dwellers with an average and above average income level.

At the moment, according to the business plan, the distribution looks like this:

fast food staff

To start working in a fast food establishment, it is enough to have a staff of 18 people.

The project manager will be the owner.

Opening hours of the institution according to the business plan: 10.30 - 22.00.

P.S. For a high level of performance of functions, shift duty is organized by employees.

• Administrator.
  Ensures compliance with the standards and culture of fast food customer service, advises on the cost of services, their varieties, the availability of loyalty programs and promotional offers.
  Supervises the client base of the project, resolves conflict situations that have arisen in the work, conveys wishes and comments to the higher management on the organization of work, monitors the cleanliness in the hall and production premises (controls the quality of cleaning), draws up schedules for the rest of the employees to shift, pays salaries and bonuses.
• Cook.
  Produces a full cycle of cooking: from cleaning the ingredients to decorating before serving.
  Makes a menu, starting from the wishes and comments of customers.
  Keeps a record and analysis of complaints from visitors about the composition of dishes, taste and other shortcomings in the work of the kitchen. Distributes duties and controls their implementation among the rest of the employees of his site in fast food.
• Assistant cook.
  Engaged in preparing surfaces and equipment for cooking, provides primary processing of vegetables, fruits, eggs, monitors compliance with sanitary and production standards of the project, performs the work of a cook in case of his absence.
• Cashier waiter.
  Greets guests, consults on issues that arise, introduces promotional offers of the project, places an order through the cashier, accepts and fixes payment, controls inventory, cleanliness and working condition checkout area, participates in thematic and promotional events of the company.
• Cleaning woman.
  Cleans all service premises and the fast food customer area, cleans floors and surfaces, windows, sanitary equipment, removes garbage from the premises, controls stocks of cleaning products and equipment, performs extra work as directed by the senior management of the project.

To ensure a high level of professionalism, advanced training courses will be organized (administrators, cooks, waiters).

P.S. To organize fast food on wheels, you will need to hire only sellers. At the same time, the indicators of the business plan are recalculated accordingly.

Position	Qty	Salary (rub.)	Total (rub.)
Administrator	2	30 000	60 000
Cook	1	35 000	35 000
cook assistant	3	27 000	81 000
Waiter/cashier	8	20 000	160 000
Cleaning woman	4	15 000	60 000

Salary costs are entered into the monthly cost table of the business plan. In the future, it is planned to increase the rate by 10% annually.

In the first year of fast food operation, 396,000 rubles will be paid every month.

Fast Food Business Plan: Project Implementation

Project Schedule

	1 month	2 month	3 month	4 month
Registration and paperwork
Signing a lease agreement
Room design
Purchase of technical equipment
Obtaining the necessary permissions
Purchase of furniture for the kitchen and hall
Buying inventory
Staff recruitment
Installation of equipment and furniture
Order design and print paper materials
Repair in the premises
Launch of an advertising campaign
Conclusion of contracts with hired services*
Interior decoration
Opening an institution

According to the calendar scheme for the implementation of the project, based on the business plan, the opening of fast food will take place 4 months after the start of preparatory work.

Calculating the cost of opening a fast food restaurant

Name	Amount (rub.)
Company registration	15 000
Re-planning for the needs of the enterprise	80 000
Design and decoration of the premises	200 000
Purchase lighting fixtures and interior items	650 000
Repair	400 000
Installation of equipment fire safety and cameras	50 000
Purchase and installation of kitchen equipment	800 000
Purchase of furniture for the kitchen and hall	600 000
Acquisition of equipment for the kitchen and customers (dishes, towels, trays)	250 000
Purchase of the official software "Accounting System"	125 000
Purchase of mobile terminals for waiters (8 pieces)	80 000
Staff training	80 000
Advertising	75 000
Business development expenses (6 months)	2 000 000
Design and printing of menus, booklets	75 000
Purchasing products for inventory	200 000
Other expenses	150 000

All amounts in the table are in rubles.

Thus, in order to implement a fast food business plan, a capital investment of 5,830,000 rubles is required. Start-up costs also include the cost of running the project until it reaches the break-even point.

The source of financing is the receipt of investments in the amount of 5,000,000 rubles.

The rest of the amount - 830,000 rubles - will be covered by the personal funds of the project implementer.

Fast Food Business Plan: Financial Section

“Success for me is about creating something that you can really be proud of.”
Richard Branson

Expenses for maintaining and developing the fast food project

The monthly costs of fast food under the current business plan consist of two categories:

• Product cost.
• Other project costs:
  • payment of salaries to employees;
  • advertising;
  • lease of the territory;
  • payment for hired services;
  • communal payments;
  • tax deductions.

At the same time, 335,000 rubles of current expenses are covered every month at the expense of the amount of 2,000,000 rubles pledged at the start of the project.

Upon reaching the break-even point after 6 months of work (based on the data of the business plan), the company's expenses are fully covered by profit.

The distribution scheme for the total costs of the project is as follows:


The organization of a fast food cafe is a laborious process that requires large investments in opening and development.

However, when fast food is detailed and competently, this will help to assess the risks and scenario for the development of the project. This is the first step towards creating a successful establishment, which can later turn into a chain of fast food restaurants.

The real story of how young businessmen,

independently opened a network of eateries in Moscow under a well-known brand.

1. For fast food, location really matters.
   Therefore, the choice of premises for the project must be approached carefully.
   Do not forget that you need to not only choose a place of work, but also designate all the rights to it: sign a lease agreement in accordance with all the rules, obtain all the necessary permits from authorities (SES, fire safety service).
   The stages of their receipt are displayed in the business plan.
2. When compiling the menu in the business plan of the project, also focus on the location of fast food.
   For sleeping areas, the demand for large meals, grills that you can take with you are in high demand. For people rushing home from work, it is important to buy something that can be warmed up and used in home environment instead of cooking dinner.
   But for fast food in the central region, the sale of “snacks” will be more relevant. After all, mostly people go to such places to eat and return to work.
3. Pay close attention to the selection of cashiers for the project and the control of their work.
   Unfortunately, cases of theft in the fast food industry among employees are not uncommon. This is especially evident in the work with the goods "by weight". The seller may not report a little in several servings, but sell the saved products, putting the proceeds straight into his pocket.
   A video surveillance system, sudden inspections and “mystery shopper” services for the project will help to fight.
4. It is worth paying attention to developing a personal style for your fast food project.
   Even if you have not even thought about expanding yet, this will demonstrate your seriousness and high reliability.
   Do not save and hire a specialist for this work.
   Be sure to include the finished result of the work in the fast food business plan.
5. On the one hand, opening a profitable fast food project that won't close in the first year is not an easy task.
   However, even a beginner in the field of entrepreneurship can succeed if he makes due efforts to implement the project and focuses on.

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The article discusses in detail such an idea for a small business as opening a street fast food enterprise: features of activity, prospects, stages of creation, as well as the basics of legal regulation.

 

Formation Russian market “fast food” belongs to the 90s. It was then that the first McDonald's was opened in Moscow - a public catering enterprise that caused a huge stir. Time has passed, but the popularity of "fast" food among various categories of consumers does not decrease.

This is due to the affordability, cost-effectiveness, and fast service typical of fast food. The whole variety of objects of such enterprises is divided into two main categories: stationary and street fast food.

Features of street fast food

street fast food- this is a format of public catering enterprises focused on the operational production of dishes from semi-finished products and their sale in street kiosks, pavilions, vans, buffets, as well as on mobile counters and carts. Distinctive feature such enterprises - single-product specialization.

It can be: pasties, hot dogs, burgers, sandwiches, baked potatoes, shawarma, chickens, barbecue, sushi, pizza, pancakes, pies, donuts, etc. Along with the main assortment, they also sell related products ( up to 20% share): nuts, water, juices, chewing gum etc. An independent segment of this market - the so-called fun food(“fun” food), which includes popcorn, cotton candy, chips, etc.

Among the features it is also worth noting seasonal factor: for enterprises "street" food is the least successful in January and February, the largest sales occur in spring and autumn.

Such enterprises, as a rule, are based on the basis of a stationary institution, or have production workshops, and dishes can also be produced directly in the trade pavilion. In the absence of a base enterprise and production workshops, the initial products are purchased from wholesale suppliers. The three-component system of interaction between the main business links is as follows:

Base enterprise (workshop, wholesale supplier)

Transport and communications

End point of product sales

Street catering is democratic and has the lowest average check amount. Such a business is characterized by a low cost of opening a point ( from 7 to 15 thousand $), which allows it to develop rapidly. And its profitability is 10 times higher than the same indicator for a stationary enterprise. Business profit depends on the following main parameters: the number of points, the quality of the product, the choice of location, the correct assessment of the market.

The autonomy and mobility of street cafes allows them to work in any conditions, moving them in case of an unsuccessful location.

Business Prospect Factors

First worth noting - Russian modern market is still insufficiently provided with catering establishments for middle-class consumers. This niche is saturated today through the opening of democratic cafes and fast food enterprises. In this regard, investment activity is gradually shifting from the expensive segment to the segment of cafes and restaurants of the medium and low price category (street fast foods).

Next Factor prospects lies in the fact that the demand for street "quick" food is steadily increasing. If earlier the majority of people preferred to dine with sandwiches at work, today many people specially go out for lunch. At the same time, consumer demand in inexpensive public catering outlets has not yet been satisfied - after all, there are not so many places where you can have a quick and high-quality meal while spending 100-200 rubles.

In addition, the prospect of street fast food lies in the lowest level of investment risk compared to other categories of catering enterprises.

Choice of concept

First you need to determine the direction of the business according to the following characteristics.

Presence/absence of a national component(Russian cuisine - pancakes, pies; Japanese - sushi; kosher; oriental, etc.). The national format is emphasized not only by the assortment sold, but also by the appropriate design - the name, decor elements, colors.

Specialization on a specific product, the main of which are:

• Grilled chickens - simultaneously with them, you can produce and sell wings, chicken legs, sausages, sausages, and other small meat products.
• Shawarma is an oriental dish made from pita bread or pita stuffed with minced fried meat and vegetables.
• Hot dog - hot sausage in a warmed bun, seasoned with sauces, often with vegetables.
• Hot potatoes - baked potatoes in foil with butter, cheese and salads.
• Sushi is Japanese cuisine made from fish, seafood, rice and a special type of seaweed.
• Salads - served cold dishes of finely chopped vegetables, eggs, meat, fish, fruits.
• Pancakes - a Russian dish, prepared from yeast-free or yeast dough. Toppings are added to the finished pancake to taste.
• Pies - baked buns with stuffing.
• Donuts - balls of dough fried in fat, sprinkled with sugar or smeared with chocolate, honey, caramel, etc.
• Pizza is an Italian dish in the form of a baked round dough cake covered with tomatoes, cheese and various additives. Its variety is also gaining popularity - cone pizza and mini pizza.
• Sandwiches, hot sandwiches - baked dishes made from bread and toppings placed on it.
• Popcorn is a dish of corn kernels heated to a high temperature with salty or sweet additives.
• Cotton candy is a sweet culinary product made from refined, cane or beet sugar.

In addition to the main assortment, visitors can be offered hot and cold drinks: tea, coffee, milkshakes, kvass, lemonade, etc. An important feature is that since 2013 it has been forbidden to sell alcohol in non-stationary premises, incl. low-alcohol products - such as beer, mead, cider, poiret.

Not only the choice of the necessary equipment, production technologies, design of the retail space directly depends on the concept of the institution, but also business profitability. So, for cotton candy, this figure is 1000%, for milkshakes 250%, donuts 250%; pies, popcorn - 100%, grilled chicken - 50%.

More information about the ideas for the provision of various catering services can be found in the fast food equipment section.

Business registration

On the this stage you need to open your own enterprise or register as an individual entrepreneur, as well as register with the tax authority, receive a document on the registration of cash registers.

Street fast food enterprises are most optimally registered in the form of IP.

OKVED codes

The following types of activities are suitable for the business in question:

55.30 - “Activity of restaurants and cafes”;
52.62 - “Retail trade in stalls and markets”;
52.63 - “Other retail outside the stores.

Taxation

For the activities of street fast food registered with an individual entrepreneur, two taxation systems are most beneficial - UTII and PSN. At the "Moneymaker Factory" you can learn more about:

• taxation of public catering services and accounting;

Accounting is carried out with the help of outsourcing or with the help of online accounting services ( For example, “My business”). Logistics and administrative functions at the first initial stage smarter to do it yourself.

Required permits, legal regulation of business

Home feature legal regulation of the activities of street fast food is that it completely unregulated. This is the main problem of business, since the requirements of various regulations for such enterprises sometimes contradict each other, and sometimes they are not feasible. To start activities, you must obtain a number of permits and approvals:

Permission to place a commercial mobile object

Street fast food businesses belong to non-stationary objects. The main regulatory act that determines the procedure for placing non-stationary objects is Post-e of the Government of the Russian Federation of September 29, 2010 N 772. According to him, the placement of such facilities is regulated by local governments (that is, such enterprises must be installed in accordance with the requirements of the local administration).

In Moscow, this procedure is regulated by the Post of the Government of Moscow dated February 3, 2011 N 26-PP. Currently, outdoor retail facilities are placed on the terms of the auction.

• Notification of the local authority of Rospotrebnadzor about the start of activities.
• Coordination of recipes for sold dishes in Rospotrebnadzor (in some cases).
• Carrying out registration procedures Vehicle(vans, trailers).
• Permission of the migration service for the right to occupy labor activity(only for foreign citizens).

Choosing the location of the trade pavilion

When choosing the location of a street fast food business, factors such as:

• population level of the region;
• level of traffic intensity and mass character of people.

Based on this, the most effective placement of retail outlets is in places of greatest traffic: on central streets, ring roads, at bus stops public transport, near metro stations, in markets, next to office and public buildings, not far from educational institutions, in recreation areas, near airports, train stations.

Optimal trade pavilion area 4 - 8 m 2 . Its equipment must comply with the requirements of sanitary, fire and environmental standards.

Before deciding on the location of the outlet, it is worth asking the local administration in advance about the plans for improvement, development, reconstruction of the selected territory, as well as assessing the level of crime in the area.

Features of SES requirements for fast food enterprises

The basic requirements for catering establishments are contained in SanPiN 2.3.6.1079-01. These rules also apply to fast food establishments, although it is not always possible to fully comply with them.

In this case, it is advisable to follow clause 16 of the specified regulatory document “Requirements for Temporary Fast Food Catering Organizations”, according to which:

• in the absence of centralized sewerage and water supply, an uninterrupted supply of water of the appropriate quality to water is necessary centralized water supply;
• the trading pavilion must be equipped with refrigeration equipment for perishable foodstuffs, ice cream, drinks;
• it is allowed to use only disposable cutlery and utensils;
• meals, as well as hot drinks, are allowed to be prepared using drinking bottled water;
• it is necessary to provide for the availability of containers for collecting garbage and its timely removal;
• mandatory sanitation and compliance by personnel necessary rules personal hygiene;
• it is necessary to have a toilet for personnel within a radius of 100 m from the place of trade.

Purchase of equipment

The choice of the necessary equipment depends on the specialization of the business.

As for mobile tonars or kiosks, they can be purchased or rented. In the first case happens significant savings on rent, however, the initial investment increases and tax payments arise. Second option- this is a business with minimal investment, while increasing rental costs.

Information on the current cost of equipment for street fast food from our partners:

Staff

At the stage of opening a business, two sellers working in shifts are enough. They are also entrusted with the function of keeping the trading pavilion clean. You can search for employees by ads, as well as through specialized recruiting agencies. Staff must have health books.

Interesting Franchise: Waffle fast food, "VkusnoWaffle" (investment 290 thousand rubles, payback 4-6 months).

To open a fast food kiosk, you need to think over a strategy, choose the right location, pay attention to the assortment and pricing policy. Many issues will have to be resolved in order to register an enterprise, because catering points must not only meet a number of requirements, but also undergo constant inspections by the SES.

The relevance of the idea

Any entrepreneur will first wonder whether it is profitable or not to open a fast food kiosk? The catering industry is very attractive, as it allows you to get consistently high profits with the right approach to organization. own business.

Today, the format of stalls and kiosks is in great demand, because such a business has a number of advantages over conventional catering points:

• significantly less initial investment (if it takes at least 1,000,000 rubles to open a full-fledged restaurant and cafe, then a stall can cost 2-3 times cheaper);
• quick payback;
• ease of finding a room;
• mobility (with a decrease in demand, a businessman can always move his stall to another part of the city, and more significant costs will be required to move a cafe or restaurant);
• no need to invest a lot of money in advertising (most of the profit of such kiosks is formed from occasional purchases of customers who pass by the point of sale).

You can work in this area independently or through a franchise. The second option is more preferable for those who do not have experience or do not want to engage in strategy development. A franchise is a turnkey solution and work under a well-known brand. Today, catering kiosks are opened according to this scheme under the brands Stardog!s, Shawarma-King, Food, Waffles to Go.

If you plan to open a fast food kiosk from scratch, then the entrepreneur may not know where to start such a business. It is important to assess the attractiveness of a niche, to identify competitors. And only then, having convinced of the expediency of opening a stall, you can proceed to collect the necessary documents.

Registering a business in this area is very important, as non-compliance with the requirements of supervisory services may lead to the closure of the point of sale. You need to act in the following order:

1. Choice legal form. You can work in such a business as an individual entrepreneur or LLC. If you plan to open only one stall, then the IP will be enough.
2. Choice tax regime. In this case, there are a lot of options - UTII, PSN, USN. All three options can be beneficial. Better to do it in advance approximate calculations, find out about the benefits in your area, and only then make a decision.
3. Registration in the IFTS. For individual entrepreneurs - at the place of residence, for LLC - in accordance with the legal address. After the submission of the documents, the certificate of registration is issued within 5 - 7 days.
4. Installation and registration of the cash register. Since the kiosk will work with ordinary individuals, it will not be possible to do without it. In addition, on the USN KKM is mandatory.

At the registration stage, you will also have to decide on the OKVED code. If you open your own kiosk, the following codes can be applied:

• 52.62 - "Retail trade in stalls and markets";
• 52.63 - "Other retail trade outside stores";
• 55.30 - "Activity of restaurants and cafes."

You can use several codes at once, so that later you do not have to deal with making additions.

Assortment definition

The key to success will largely depend on the quality and variety of food offered. It is better to work in the middle or low price segment. This will help you attract more buyers. The range can include:

1. full breakfasts and lunches;
2. pastries (hot dogs, chebureks, shawarma, pizza and sweet pastries in the form of cupcakes, pies);
3. main courses (grilled chicken, barbecue);
4. drinks (juices, soft drinks, tea, coffee, cocktails);
5. ice cream;
6. sweets (sweets, cotton candy).

You don't need to include everything at once. It is better to choose the most attractive set of products for people and sell it. Then the tent itself can be decorated in a thematic style, so that people from afar can see what is sold in the kiosk.

For the most part, the level of profit will depend on the quality of the food and the correct placement of the kiosk. It is better to avoid sparsely populated places in sleeping areas. You need to choose places with high traffic. Ideally, if people will often pass by the kiosk from and to work. You can place stalls near:

• stations;
• office centers;
• markets (mainly clothing);
• universities and schools;
• public transport stops.

But to have a kiosk near cafes and restaurants is highly discouraged. This can significantly reduce the amount of possible profit.

The kiosk itself can be quite small. An area of ​​​​5 - 10 m 2 will be enough. The stall can be opened by the following type:

1. stationary kiosk;
2. stall;
3. wooden structure;
4. pavilion;
5. mobile trailer.

In the latter case, the entrepreneur, if necessary, can change the place of sale and reach an even higher level of income.

Purchase of equipment

The quantity and cost of equipment depend on how the kiosk itself will be set up. There may be several options:

1. Sale of finished products. In this case, the equipment will require a minimum. It will be enough to buy a refrigerator, microwave, Electric kettle and a showcase with shelves.
2. Production and sale of food. In this case, you will additionally need to buy a stove, sink and equip a place to work. You can not do without a table for cooking and packaging products.

It will be mandatory to conduct electricity, water supply to the kiosk. But first you have to spend time getting permission from the city authorities.

The level of customer service and satisfaction will depend on the professionalism of the staff. It is better not to save on personnel and hire responsible and friendly employees with sufficient work experience.

A lot of employees are not required for the functioning of a catering kiosk. You can get by with a salesperson or a salesperson and a cook. In both cases, the staff must have sanitary books on hand. They will not be able to do without timely medical examinations.

Financial results

The financial component is one of the most frequent questions of entrepreneurs. To start such a business, you will need at least 200,000 - 300,000 rubles. If we are talking not about renting, but about buying a stall, then the amount of initial investment will increase significantly.

Payback periods can vary greatly. On average, in 5 - 10 months you can return the invested money. If you place the stall correctly and get a large flow of customers, then the payback will drop to 2-3 months.

The level of profitability in this area depends on the value of the product and its type (whether the entrepreneur will cook or sell finished goods). On average, profitability varies from 20 to 40%.

In a month, such a stall is able to generate income in the amount of 80,000 - 150,000 rubles. AT major cities this value may be several times higher, but there the cost of renting a place is more significant.

Fast food establishments are now very popular places for both quick meals during a lunch break at work and evening gatherings with friends. Food in fast foods is prepared from semi-finished products and is very different. short time preparing and serving it to the client. If you plan to build your business in the field of catering, but perhaps you should think about opening a fast food cafe.

The demand for fast foods is high both in big cities and in regional ones. Such food is quite tasty and allows you to quickly get enough, and the price is very low. When choosing the location of the future fast food, pay attention to those parts of the city where a large number of office buildings, because it is office workers that make up a significant part of the regular clientele of fast food establishments. By opening fast food on the outskirts of the city or in a residential area, you obviously deprive yourself of a large percentage of potential consumers.

If you plan to open fast food in a small town, then your main customers will be parents with children and young people. In order for parents to be happy to bring their children to your institution, take care of providing the maximum comfortable conditions for small consumers. Organize special entertainment game rooms with a childish design and fun decor.

When opening fast food, competition will play a big role, especially if we are talking about a big city. In this case, it is necessary to conduct a study of the main competitors, taking into account their clientele, pricing policy, location, product range. With the help of such an analysis, you can identify the shortcomings of competitors and prevent them in your business.

Business registration

To open a fast food cafe, you can register as an individual entrepreneur. Fast food trade does not involve any licenses, however, permission from the sanitary and epidemiological station will be required and fire inspection, certificates of product quality and compliance of equipment with the necessary standards.

Room selection

As mentioned earlier, fast food should be placed in crowded places. It is good if there are business centers and entertainment complexes nearby. By the way, placing a fast food establishment directly on the territory of the entertainment center is also a great option - in this case, you will be provided with a flow of customers.

There should be several rooms in the room - a kitchen, a trading floor, a warehouse, rooms for staff (cloakrooms, a toilet, etc.).

Menu

The main advantage of such establishments is the speed of cooking and serving food, so only semi-finished products are used. The range of dishes should be quite diverse, and the serving and packaging of food (in the case of ordering food "to go") will also play an important role. It will not be superfluous to use beautiful trays with the company logo, as well as branded bags, glasses and boxes for food.
As a rule, the menu of fast food establishments consists of sandwiches, hamburgers, french fries, simple salads, pies, drinks.

How much does it cost to open a fast food restaurant

A significant portion of the initial financial investment will be kitchen equipment. For cooking in fast food, you will need deep fryers, toasters, a grill, kitchen ovens, refrigerators, coffee machines, as well as packing stations. The cost of such equipment can be very different, as well as its quality. Focus on your financial capabilities.

In addition to equipment, it will be necessary to purchase display cases, cash registers, and furniture. The most preferred option is wooden furniture, but plastic will be much cheaper. The dishes are most often used disposable. On average, equipment and furniture will require an expenditure of 10 thousand dollars.

fast food business plan

For a more accurate idea of ​​a business such as fast food, we suggest you download and familiarize yourself with the business plan for a fast food cafe. Perhaps its data is already somewhat outdated (since the market is developing quite quickly), but this document can be used as the basis for a business plan for your future fast food establishment. .

You should listen to the words of Charles de Gaulle: Always choose the most difficult path - on it you will not meet competitors.

Fast food cafes are very attractive for those who do not have a lot of capital for a start-up.

But with the help of this business, you can earn quite a lot and provide for yourself in the future for years to come.

Fast food services are in demand among those people who do not have time for good nutrition. These may be those people who are always in a hurry and do not have the opportunity to cook and dine at home: students in schools, universities, employees of various organizations.

This article is designed specifically for individuals who will organize their business in this area. And so let's get acquainted with the business plan of fast food.

Cafe opening

On the street you can see countless different establishments with fast food. After all, it is these institutions that allow you to recoup your costs as much as possible and achieve good profits.

And experienced businessmen appreciate in them the simplicity of organizing work and instant positive financial turnover.

Such establishments are almost always a guarantee of success! But it is worth noting that the area of ​​your establishment should be at least 4 sq.m.

To register your premises with the tax office, you need to register it for an individual entrepreneur, and accounting should be kept according to the UTII system.

How to choose a place for a cafe

In order to earn good revenue and not stay in the red, you need to choose "live" a good place for a cafe.

Stations, airports, sites near various stops for social transport, shopping and entertainment and business centers may well become such places.

If the city is attractive for tourists, then be sure to choose a place where a huge number of people gather, for example, close to attractions or major entertainment centers. Places near recreation parks or beaches will also be successful.

How to choose a place for fast food

But it should be remembered that the earned revenue directly depends on the season.

The seasons when the amount of revenue reaches the highest peak are spring, summer, and also a warm autumn, when many people take long walks and most likely stop for a bite to eat or buy drinks.

However, in winter time your revenue will be kept only on hot food and drinks, so you should think about changing the assortment at this time.

Smart customer acquisition

As James Goodnight said: The key to business success is innovation, which comes from creativity.

A good way to attract a customer is to seduce him with the smell of food.

This means that the seller is obliged to cook in front of the client, so that all passers-by can hear a light and pleasant aroma from the dishes that are being prepared right in front of them.

You can be sure that the client will not remain indifferent if he watches how his order is being prepared. And he will definitely recommend this place to his relatives or friends.

But it is worth noting that in order to attract even more revenue, you need to purchase fresh and high-quality products, so you earn your rating and popularity. It is necessary to continue to try to adhere to this principle so as not to lose the clientele.

Business plan development

Your fast food business plan should certainly contain all the necessary information about attracting customers, the implementation process, ways to additional income from this activity, if possible. The range of products must also be specified.

Business plan development

In this regard, it is necessary to answer the following questions, without which it makes no sense to open a cafe:

• solve the problem of connecting to the power grid and access to water;
• coordinate with special authorities to use a specific place for the scope of activities;
• hire two employees for sales per kiosk, for a shift schedule;
• accounting can be kept by the entrepreneur himself, but you can also hire an accountant on the side.

The plan must indicate the ability to pay for the purchase of the necessary equipment.

Such equipment can be the following:

• conventional oven,
• cash register,
• freezer,
• showcases and shelving
• microwave.

You can not ignore the planned costs. This is necessary to calculate the required amount for investment.

From the above data, we can draw the following conclusion: with intensive work of the cafe, self-sufficiency is achievable after 10 months.

Approximate calculation of the amount needed to open a cafe with fast food in the table

Monthly expenses

Planned income

Conclusion

If you decide to try yourself in this area of ​​business, you have chosen the right and simple path to success. It does not require large investments and can quickly pay for itself in all costs.

You can attract customers in a variety of ways, the main thing is that it be original.

For example, you can decorate food with fresh herbs, vegetables or fruits, then your customer will definitely return and, for sure, not alone.

Source: https://SovetProst.ru/kak-sostavit-biznes-plan-fast-fuda.html

How to write a business plan for opening a fast food cafe

Currently, the fast food industry can be attributed to the most common area of ​​activity.

Such a food outlet usually looks like a self-service cafeteria, where simple food and drinks are prepared and sold.

This is the perfect place for a lunch break or even a full meal with friends.

Previously, fast food was popular only in densely populated cities. And now such a food point can be found even in an urban-type settlement. The reasons are extremely simple: low cost and good taste.

Summary

The organization of such a cafe is a fairly simple process that will not cause difficulties even for a beginner.

There are a large number of fast food establishments, and in order to stand out and achieve popularity in this market segment, you need to develop your own concept and draw up a detailed and effective business plan.

Here you can download a sample of such a document for free.

The following important points are usually included in the composition of a business project:

• existing types of such establishments;
• level of competition and analysis of the existing market;
• calculation of initial and current financial investments;
• effective advertising campaign;
• optimal staffing;
• the sequence of implementation of all stages necessary for opening;
• payback period for invested funds.

Detailed information on how to open a fast food restaurant is presented in the following video:

Types of establishments

Fast food can be presented in one of 2 formats:

• street format is an open-air outlet: a mobile counter on wheels, a pavilion, a kiosk or a delivery van. The customer purchases food that has just been cooked in front of him.
• To stationary establishments refers to a pizzeria, small restaurant or coffee shop. Currently, the food court is very popular - a food court located inside the shopping center.

Such establishments are based on one unifying factor: only those dishes that take the minimum amount of time to prepare are included in the menu.

Finding out which format is better does not make any sense, since the owner of any outlet will be able to get a decent income. Of course, this can be counted on, provided that the work process is well organized, and raw materials and equipment are of high quality.

Analysis of the market and possible competitors

To organize a power point, you need to familiarize yourself with some features:

• If the conversation is about metropolis, information suggests itself that the main clientele of such an institution will consist of office workers and representatives of business youth. The most important thing is to choose the right location - it should be in the central part of the city, next to an office building or business center. It is better not to take into account the sleeping area and the outskirts, since then you can forget about the high throughput.
• By revising small town should rely on completely different indicators. The main clients of such an institution are parents with children and young people, therefore, a novice entrepreneur should pay attention to pricing and take care of organizing such services as decorating holidays. Cafeterias are in particular demand in winter, during holidays and holidays. The design of the room should be as attractive as possible for children's attention For example, you can focus on interactive games or entertainment rooms. By the way, opening a fast food restaurant in a provincial town will require less effort, since the level of competition there is much lower than in a metropolis.

The presence of competitors should not be an obstacle. It's just that the basis of the business plan should be such an idea that can become a significant difference and advantage of your institution.

Another prerequisite is the conduct of market research.

The analysis should be based on location, pricing, menu and potential customers.

Such a study will help to find answers to many questions that stand in the way of every aspiring entrepreneur.

Financial plan

It is impossible to say unequivocally how much money is needed to open your own fast food restaurant.

The reasons are pretty simple: equipment, rent, size wages and other costs can vary significantly from city to city or region to region.

On average, capital investments include:

• purchase of furniture and equipment - 10 thousand dollars;
• rent of premises, utility bills and taxes - 2 thousand dollars. per month;
• payment of wages - 2 thousand dollars. per month;
• advertising campaign - 1 thousand dollars. during the first months of work.

Do not worry that your own institution requires such a significant amount of investment, because the payback of the project comes very quickly - during the first 6 months. And the value of profitability, which many entrepreneurs easily achieve, is 60-65%.

Marketing plan

Successful development of the point is impossible without an effective advertising campaign, especially at the initial stage of activity.

For example, you can attract customers with a beautiful bright sign, banner or advertising banner.

In addition, you can place an announcement about the opening of the institution in the media and the Internet.

You need to develop your own style for the institution. This may be branded clothing or a logo printed on dishes, packaging and other items related to the activities of this point.

If the fast food location is located in the central part of the city, this will significantly reduce the costs required for an advertising campaign by about a third.

If you are interested in how to open a franchise pizzeria, check out this article.

You can read about how to open your own restaurant from scratch here.

Required personnel

Any cafeteria needs the following employees:

• manager or administrator;
• cook;
• salesman;
• cashier;
• cleaning woman.

The amount of funds required for a monthly payment to the staff serving the institution is approximately $2,000.

Fast food belongs to the category of business that, if properly approached, can generate decent income from the first year of operation.

If a large retail outlet is preparing to open, then in addition to the above-described employees, it is advisable to hire a manager who will coordinate the work of everyone else.

Factors to consider when recruiting staff:

• special training and qualifications corresponding to the required specialty;
• work experience in a similar position in another institution practicing public catering;
• knowledge of the relevant normative documentation associated with this type of activity.

An equally important criterion is the presence of such qualities as communication skills and the ability to build a dialogue with the visitor.

organizational plan

The following basic steps are necessary for every entrepreneur who decides to open his own fast food establishment:

NameDue date

Preparing the concept of the institution and drawing up a business plan	January 2016
Search and rent of a suitable area, registration of a legal entity and execution of all necessary papers	February 2016
Menu planning	March 2016
Buying everything you need: equipment, utensils, furniture, inventory, products	March 2016
Finding and hiring employees	March 2016
Installation and installation of equipment	April 2016
Development effective strategy, the main purpose of which is to promote	April 2016
Conducting an advertising campaign	April-May 2016
Official opening	May 2016

If you are planning to open a regular cafeteria, then it is not necessary to register as a legal entity, it will be quite enough to have such a status as an individual entrepreneur.

What it will be impossible to do without is the documents of a permissive nature, namely:

• activity permits issued by Rospotrebnadzor and the fire inspectorate;
• certificate or declaration of conformity for products and equipment used.

Each employee of the institution must have a properly executed sanitary book. But such a business does not require a license.

The effective operation of an institution of this kind largely depends on the right premises. It should be a crowded area that has business and entertainment centers.

If we are talking about tourist city, then it is better to locate the point near some point of interest. No less advantageous is the proximity to the railway station, cinema, park, shopping mall etc.

The room itself should not be too small, it should have a separate place for a kitchen, a trading floor, a warehouse, a dressing room, a toilet, etc.

Payback period of invested funds

The level of profitability and payback mainly depends on the pricing policy of the institution. In order for capital investments (about 1 million rubles.

) spent on the opening of the cafeteria paid off within the 1st year of operation, the amount of the average check should be approximately 600 rubles.

By the way, this payback period did not include possible mass holidays and celebrations.

The fast food establishment is very popular, therefore, its owner can expect to receive a large income.

Source: http://ZnayDelo.ru/biznes/biznes-plan/fast-food.html

How can you open fast food from scratch?

How to open fast food from scratch? To get the maximum income from the business, you need to decide on the idea, make preliminary calculations.

The business idea of ​​opening a catering stall is ideal for those who do not own a large initial capital.

At the same time, the profitability of the project is obvious, its profitability will be very high, since delicious food is in demand among a huge number of people, and the flow of customers is guaranteed.

Preparatory activities

How to open such a business? First you need to pay attention to the preparation of a business plan.

It should reflect in detail the calculations of total costs, the expected profit, a list of possible risks.

If this manipulation is successfully performed, you can proceed to registration. To do this, contact the relevant authorized bodies state power.

The diner idea is very good. Such an enterprise has a specific target audience.

Therefore, it is important to locate it in a place where a large number of people are constantly located.

Usually a good location is the square near the market, train station, university or other educational institution.

When opening fast food from scratch, you need to pay special attention to compiling the menu. It must be carefully chosen. Thanks to this detail, net revenue can vary significantly.

If the food is really tasty and of high quality, then there will be many visitors, they will definitely visit the stall again and again. They will become regular customers and make a good advertisement for the institution, telling all their friends, acquaintances, relatives about it.

At the same time, the businessman will be able to receive constant high profits, which will allow him to recoup capital investments in the shortest possible time.

Bright ideas should be used when choosing a room design. Outside and inside, it must be attractive, as comfortable as possible. It is important to ensure that the hall and the kitchen are perfectly clean. All orders must be completed as soon as possible and absolutely accurate.

A good idea is to organize a bar counter, where everyone can order coffee, juice and other drinks. However, when developing a business idea, one should not forget about furniture.

It is necessary to purchase a sufficient number of tables, chairs, so that any client is comfortable, especially if it is old man or a child. Furniture should be of good quality and comfortable.

You should not skimp on equipment, as cheap goods will not last long.

Having drawn up and calculated a business plan, fast food must be properly registered. The most suitable form of paperwork, interaction with the federal tax service, suppliers, contractors and others is an individual entrepreneur.

Since the opening of an enterprise is connected with the catering sector, in order to register it, you need to contact a number of institutions to obtain permits to start activities. Permits are issued:

1. Federal tax office.
2. Sanitary and epidemiological service.
3. Russian Consumption Supervision.

If the functioning will be carried out in the form of individual entrepreneurship, an individual can successfully use a simplified tax collection system.

When opening any commercial institution, one cannot do without marketing activities. Successful promotion is determined by the right advertising campaign. It is desirable that it be comprehensive. Forms of advertising that can be used:

• outdoor advertising;
• billboards displaying menu items;
• Flyers.

On the opening day of a new institution, it is best to take care of organizing a presentation that is not too large. In this case, you should use the services of special agencies that work with outdoor advertising.

Important sections of the plan

A fast food business plan necessarily includes a production section. It reflects the list of equipment that needs to be purchased. Diner requires:

• microwave oven;
• coffee machine;
• cheburechnitsa;
• refrigerated showcase;
• meat grinder, etc.

The dishes should be chosen the most suitable, for example, plastic for disposable use, ceramic, wooden.

When a business plan is being drawn up, fast food cannot do without a financial part. The amount of income received is not determined by the high cost of selling products, but by the number of customers who will visit the diner daily. Capital investments should amount to approximately 150 thousand rubles.

The cost of purchasing furniture, necessary equipment, inventory will be about 80 thousand rubles. You can make repairs in the premises for 45 thousand, you will have to allocate 15 thousand rubles for promotional activities.

You will need to pay for the services of various authorities when registering a business.

In addition to the listed expenses, each month you will have to spend money on:

1. Rent of premises and its maintenance (40-50 thousand rubles).
2. Salary to employees (60-70 thousand).
3. Grocery purchases (from 100 thousand).

In addition to costs, the business plan for which you are going to open a fast food business reflects daily income, average revenue and net profit for 30 days.

How to make a business profitable? Be sure to analyze the market, study the closest competitors in the area. These are nearby cafes, eateries. It is important to find out information regarding their menu.

If competition cannot be overcome, then you should think about moving fast food to more appropriate place. When competition is relatively low, it is necessary to consider original ideas catering or introducing new dishes on the menu.

For example, it can be vegetarian sandwiches, exclusive cakes with unusual fillings.

A well-thought-out business idea is the key to the success of any entrepreneur. It is important not to miss a single detail, then the results will definitely justify all efforts.

Source: http://xn----8sbebdgd0blkrk1oe.xn--p1ai/biznes-plan/eda/kak-otkryt-fast-food-s-nulya.html

fast food business plan

In our country, fast food is widespread, it is loved by millions of citizens, there are several reasons for this: accessibility, the ability to have a snack on the run, it is very tasty, usually street food outlets are located in convenient places.

Fast Food Business Plan: Key Pros

1) This type of business is the least demanding on start-up costs. At first, a rather modest amount is needed to open and develop it. So almost everyone can try their luck in this area.

2) Another plus in favor of fast food is that it does not require special qualifications of staff - in a few days everyone will be able to learn how to cook food using proven technology.

3) As a result - a quick return on invested capital in case of success. To implement a business idea, a minimum of special equipment is required.

You can read more about the implementation of the fast food business idea here.

ORDER A BUSINESS PLAN WITH CALCULATIONS HERE AND NOW!

However, before opening a kiosk or pavilion, you need to make sure that the chosen place will be in demand among customers. To do this, you need to conduct market research.

The demand for such food is always high - everyone wants to eat, and eating quickly and tasty is doubly pleasant.

Therefore, in the field of catering there is always a niche that can be occupied, even though the competition in this market is very high.

What is the essence of such a business?

The key point is the choice of location. No wonder where there are a lot of people there are a lot of stalls with street food for every taste.

These places can be:

• railway stations,
• Metro stations,
• areas near universities,
• market squares, etc.

Naturally, no fast food business plan will help you without tasty and high-quality food. Success requires a well-designed and selected menu with tasty, nutritious and above all safe food.

The efficiency of receiving and fulfilling the order is also very important, the actions must be perfected to automatism, otherwise the customer may simply leave without waiting for the dish.

Fast food business plan: how much will such an undertaking cost?

But in general terms, the initial costs are as follows:

• Repair and styling of the premises - 40 thousand rubles;
• Marketing expenses (advertising, signs, banners, flyers) - 12 thousand rubles;
• Purchase of furniture, inventory and fixtures, equipment - 80 thousand rubles;
• Registration and documenting enterprises - 10 thousand rubles.

In addition to the initial investment, you will have to spend money monthly on:

• Wages to employees - 70 thousand rubles / month;
• Rent and maintenance of a kiosk - 60 thousand rubles / month;
• Purchase of products and consumables (in case of reaching the required volumes) - 110 thousand rubles / month.

In each case, these figures may vary, both up and down.

What should be taken into account during the implementation of the project?

The core of this business is:

• quality and freshness of products,
• tasty and designed for a wide range of visitors menu,
• efficiency of work
• and friendliness of the staff.

If all these aspects are satisfied, your business will work. After a few months, the costs will pay off and you will begin to make a profit.

Fast Food Business Plan: Key Risks

In fact, there are risks, of course:

• poorly chosen menu or place,
• too much competition
• bad staff
• and the worst thing is not fresh or tasty food -

can forever bury the dreams of their own business.

All these aspects, when implementing a fast food business plan, need to be especially carefully monitored even at the start.

Key steps to a profitable business

• Choose a place and a room;
• Select staff;
• Choose the type of cuisine and menu;
• Carry out stylization of the premises and an advertising campaign;
• Buy products.
• Start making your dream come true!

Remember, in any business, the main thing is perseverance, faith in success and work and work again. Everything will work out for you!

fast food business plan

Good luck with your business!

Source: http://www.b-i-plan.ru/2015/05/16/biznes-plan-fast-fuda/

Own business: how to open fast food. Where to buy semi-finished products and equipment for fast food. Calculation of profitability, documents and requirements of SES:

Why, wanting to invest in a business, many entrepreneurs around the world choose the fast food industry?

The demand for fast food establishments is high not only in large metropolitan areas, but also in small regional cities. The food served in them is rich in taste and satiety. And this is not to mention the fact that its cost is several times lower than lunch in a full-fledged restaurant or cafe.

It is not surprising that many are interested in how to open fast food and start making money from it. And now you will learn some secrets of this popular business.

Step 1. Choose the format of the enterprise

The organization of fast food begins with the fact that you choose one of two formats of the enterprise: stationary or street.

Street fast food includes outdoor outlets: mobile carts and counters, pavilions, kiosks and vans. The food is prepared right in front of the customers and served in the same place, on the street.

Stationary establishments are primarily pizzerias, bistros, small restaurants, coffee shops, etc. last years so-called food courts are becoming increasingly popular - food courts near shopping centers.

However, all such establishments have one thing in common: the menu is based on dishes, the preparation of which requires minimal cost time.

Arguing about which of these two formats is better is pointless - almost any outlet will bring good profits to its owner. Of course, only if competent organization workflow and the use of quality equipment and raw materials.

Step 2. Analysis of competitors

It is extremely important, when opening a private fast food, to analyze the activities of the main competitors (especially if you live in a big city).

At the same time, it is necessary to study the clientele, location, product range and pricing policy of other enterprises.

In parallel, you will be able to see the main mistakes made by your competitors and avoid them in your work.

Step 3. Business registration and paperwork

The organization of fast food in a street format is possible for individuals registered as individual entrepreneurs. No additional licenses are required for trading.

However important point is to obtain permits from the fire inspection and the sanitary and epidemiological service.

In addition, you will need certificates of compliance of your equipment with the relevant standards and documents confirming the quality of the products.

If we are talking about a full-fledged fast food cafe, it would be more logical to register a legal entity LLC.

Step 4. Choosing a room

If you are interested in how to open fast food, you should focus on places that are characterized by a large crowd of people. An excellent option is the location near shopping and office centers or right on their territory. In this case, you will ensure yourself a stable influx of customers.

You must have at least 5 rooms at your disposal (including the kitchen, sales area, warehouse, toilet and staff quarters).

The premises must be completed quality repair, All Communications Are Carried Out (electricity, Cold And Hot Water, Heating, Gas, Etc.).

Step 5. Purchase of equipment

Now let's talk about what equipment is needed for fast food. The more diverse units you use, the more opportunities you will have to expand your product range.

A standard set of equipment for organizing the work of a fast food establishment includes:

• devices for making hot dogs;
• pancakes;
• grills;
• fryers;
• waffle irons;
• thermal showcases;
• devices for making shawarma;
• microwaves;
• boilers;
• electric food warmers/microwave ovens;
• chest freezer/refrigerators;
• refrigerators for drinks.

In addition, you will need cash registers, dishwashers, dishes and cutting tools (if we are talking about creating a full-fledged cafe).

Modern equipment for fast food can significantly reduce the cooking time of various dishes, reduce their cost and end up with really tasty, mouth-watering food that none of your visitors can resist!

A little "freebie"

Already interested? Indeed, people interested in how to open a fast food restaurant can get some help from the big cold drink manufacturers (Nescafe, Coca-Cola, Nestle, etc.).

These companies are extremely interested in increasing the supply of their products to such points, and therefore they can provide you, as the owner of fast food, with refrigerators for storing drinks for free (or by installments).

If we are talking about an open-air cafe, then they can also help in terms of decorating the outlet, for example, by providing branded umbrellas for tables.

Step 6. Analyze seasonality

Fast food as a business is quite dependent on the seasonality factor. The largest influx of buyers is observed in spring and autumn.

On hot summer days, demand drops a little, but the sale of soft drinks can make a fairly large cash desk during this period (just imagine how many people want to drink a can of cold cola in a 40-degree heat!). In addition, the sale of delicious ice cream will attract customers in the summer.

Step 7. Search for personnel

Fast food is a business that, with the right approach, can bring you huge profits in the first years of operation.

To ensure the normal operation of your enterprise, you will need sellers, cooks and cleaners. If you are planning to open a fairly large retail outlet, the skills of managers coordinating the work of the rest of the staff will be useful.

In the process of recruiting employees, you should focus on the following factors:

• availability of special training and qualifications in this specialty;
• Experience in similar positions in other catering establishments;
• knowledge of relevant normative documents associated with work in the catering industry.

In addition, an important point is the sociability of all employees and their ability to build communication with customers.

Step 8. We buy products

The most profitable solution is to buy special semi-finished products for fast food. Ask what companies in your city offer such services, and try to establish regular wholesale deliveries.

It is advisable to start with small volumes - in any case, you will need time to understand which dishes from your menu are most in demand. It should be understood that some convenience foods for fast food you will need in large quantities, while others may be better not to spend money at all.

The advantages of using semi-finished products are obvious: you will significantly reduce the time required to prepare various dishes (do not forget that this is the main difference between fast food outlets and ordinary cafes and restaurants!), and you will also be 100% sure of their quality.

This is due to the fact that in industrial conditions, increased requirements are imposed on the safety and quality of products, and non-compliance with them is fraught with serious consequences for the manufacturer (fines, closure of production, and even litigation).

Step 9. Do you need a home delivery service?

There can be no single answer here. It all depends on the specifics of your activity.

For example, if you offer Italian, Japanese or Greek fast food, and at the same time cook other national dishes (sushi, udons, salads, pizzas), most likely there will be many who want to enjoy them without leaving their home or office.

On the other hand, if your product range is limited to hot dogs and sandwiches (the standard options that small fast food kiosks offer), the likelihood that someone will order them at home is almost nil.

If you still decide to organize a food delivery service at home, it will be most convenient to organize the acceptance of orders online (through the website of your institution).

So your customers will have the opportunity, slowly, to make a choice, to read detailed information about different dishes and finally order what interests them.

In this case, the staff must have several drivers who will deliver orders to the specified addresses.

Step 10 Advertise

For success, it is not enough to know how to open a fast food business - no less time and effort will be required to invest in the development and advertising of your business.

Design a bright attractive sign, use advertising streamers and banners to draw attention to your establishment or outlet. Don't forget to advertise your opening in the local media.

Many editorial offices of newspapers and magazines allow you to do this for free or for a nominal fee.

If you have the opportunity to allocate enough funds for advertising - do not neglect it. Remember that the faster people find out about you, the faster your investment will pay off and the faster you will start making real profits.

For fast food great importance recognizable corporate identity. Therefore, it is imperative to take care of such trifles as corporate uniforms for employees, a logo on packaging and utensils, etc.

Step 11. Financial analysis of the project

It is impossible to say for sure how much it will cost you to open your own fast food business. Indeed, in different cities, the cost of equipment, rent, wages and other expenses will vary significantly.

However, on average you will need:

• for the purchase of furniture and equipment - from 10 thousand USD. e.;
• for salaries to employees - from 2 thousand c.u. e. monthly;
• for advertising - from 1000 c.u. e. per month (in the early stages, then less).

Despite the fact that opening your own fast food requires significant financial costs, it pays off this project maybe in six months. And the level of profitability, which most entrepreneurs reach without any extra effort, is 60-65%. Not bad, isn't it?

Franchising in the fast food industry

This is an excellent option for those who seek to significantly reduce business risks. The bottom line is simple: there is a manufacturer who is already well known in his field.

He invites private entrepreneurs to cooperate and provides the necessary set of equipment, products and ingredients for a certain fee, and also conducts full-fledged training.

You are required to find a suitable place, rent a room, hire staff and ... start earning!

As you can see, everything is quite simple. This option does not require large financial investments. In addition, in recent years, the requirements for the franchisors themselves have significantly decreased - now only secondary education and the presence of "business acumen" are enough.

Another advantage of franchising is that you do not need to spend money on advertising and build everything from scratch - the brand is already quite well known, and the scheme for organizing production and sales has been perfected thousands of times at other points.