How to start a direct selling business. How to open a cosmetics store: building a business on beauty

If you understand cosmetic brands, then by studying the topic of how to open a cosmetics store from scratch, you can become the owner of a profitable business.

♦ Capital investments – 450,000 rubles
♦ Payback - 1.5 - 2 years

If a car business can be called masculine, then activities related to cosmetics and perfumery can be an excellent startup for the fair sex.

If you are well versed in cosmetic and perfume brands, then, having studied the topic in detail, from scratch, you can become the owner of a profitable business.

The launch of this startup does not require the purchase of special trading equipment or large capital investments. But decorative cosmetics, personal care products, expendable materials, perfumes will always be in demand among consumers.

How to open a cosmetics store: advertising and competitive advantages

For new stores, the main thing is not an expensive advertising campaign, but a favorable location (in a place with high traffic), a reasonable pricing policy, a good assortment of goods and satisfied customers.

Beautiful and large sign, which would be visible from afar.
A cot placed on the sidewalk in front of the store, which will attract the attention of customers.
Leaflets handed out around the opening of the market.
Social networks and urban forum.

It is also very important to consider high level competition in this sector to be able to stand out from other stores.

your competitive advantages I can be:

promotions and sales during the pre-holiday periods;
discount system for regular customers;
selling a unique cosmetic or perfume brand;
friendly and qualified sales assistants;
low prices;
free gift bags if the client purchases a gift set;
the ability to pay not only in cash, but also by card, etc.

How to open a cosmetics store: assortment and suppliers

Whether your store will be profitable or not depends largely on how competently you form the assortment of goods and on how profitable terms you conclude agreements with suppliers.

No matter how much you want to save money, work only with those suppliers that can provide you with a quality guarantee, otherwise during the check you may run into a fine, and if someone suffers as a result of using cosmetics purchased from you, then the punishment may be even more serious.

You can work both with foreign manufacturers and with domestic ones, the main thing is that their products are certified.

You can only work with professional brands, those that make products for the work of cosmetologists, in this case you will have to study the nuances of how to open a professional cosmetics store.

Here are some tips for forming an assortment for those who want to open a cosmetics store:

Sell well-known brands (both expensive and economy class) that people like and the wave suits your customers with value for money.
Try to find a manufacturer of unique cosmetics and perfumes, whose products are not represented by others.
This will become your competitive advantage.
Don't clutter your store (especially if we are talking about a small shop) with a large abundance of goods.
You are unlikely to have time to sell it before the expiration date, and it will be difficult for the client to navigate.
Expand your customer base by selling products for men, women, and children.
Your store should sell not only decorative cosmetics, but also:
- care products for your face, body, hands, feet;
- consumables: washcloths, cotton pads, manicure and pedicure supplies, etc.

The two most effective ways placement of goods - by:

manufacturers;
purpose (shampoos, balms, face creams, hand creams, mascaras, lipsticks, etc.).

How to open a cosmetics store: registration

Interesting fact:
In the Dead Sea region, archaeologists have discovered an ancient cosmetic laboratory from the 1st century BC. Millstones for grinding were found on its territory. medicinal herbs, boilers for aromatic mixtures, amphoras with fragrant substances.

The easiest way to launch a startup from scratch is to register as an individual entrepreneur.

This form does not require a complex registration procedure and is suitable for aspiring entrepreneurs.

As for the form of taxation, you can also go the simplest way and choose - UTII, however, in this case, the area of \u200b\u200byour premises should not be more than 150 squares.

But a bigger room is not required for novice businessmen, because in order to open a large cosmetics and perfumery store, you need to have a huge start-up capital for rent, purchase of commercial equipment, etc.

When registering, select the code corresponding to your future activity in OKVED: 52.33.

The prerequisites for starting a business also include:

opening a bank account;
obtaining permits for the operation of the premises from government agencies: Rospotrebnadzor, Fire Department, Sanitary Service etc.

Where exactly should you open a cosmetics store?

For the profitability of the business, the location you choose to open a cosmetics store is very important.

If you, wanting to save money, rent a room somewhere on the outskirts, then you will go bankrupt pretty quickly.

It is very important that the cosmetics and perfumery market is located in a place with high traffic of people.

Ideal locations are:

shopping centers;
markets;
a separate room in the city center;
densely populated residential areas.

It would also be nice to find a place near your potential customers, for example, hairdressers.

Of course, these specialized establishments will not buy cosmetics from you, but consumables in the form cotton pads, sticks and other things - yes.

Where to open a cosmetics store?

In order to open a small cosmetics store from scratch, a trading floor of 20-25 squares is enough.

This area is enough to accommodate all trade software and showcase your product in the best possible light.

In addition to the trading floor, you will have to equip a service room for staff, a small storage room + a bathroom.

That is, to open even small business Requires an area of at least 40 sq. meters.

If you dream of a mini-supermarket with a large selection of cosmetics and perfumes, then look at the premises of 100-150 square meters.

Attention should be paid to the interior of the future market.

If you want to sell luxury cosmetics and perfumes, then do not spare money on decorating the premises, because you will be visited by wealthy clients.

In this case, it is better to invite professional designer so that he can develop an interior concept for you.

If you decide to open an economy-class cosmetics store, then you can limit yourself to light walls and ceilings so as not to distract attention from the product itself.

But, whatever the concept of your future business, take care of high-quality lighting of the premises so that buyers can have a good look at the products being sold.

Commercial equipment for a cosmetics store

There are no uniform requirements for what trade equipment should be in a cosmetics store.

Each owner is guided by the area of his premises and the concept of the market.

For example, if you open something similar to a supermarket and mark goods with anti-theft elements, then you can buy more open windows and racks.

If we are talking about a small shop with one seller, then it is better to order closed glass shelves and display cases to reduce the chances of thieves to steal.

Let's say you decide to open a small (sales area - 25 squares) store of inexpensive cosmetics and perfumes.

In this case, you will have to purchase such trading equipment:

Item of expenses	Amount (in rubles)
Total:	100 000 rub.
Glass showcases	30 000
Open shelving fenced off with glass showcases	20 000
Closed hanging shelves	20 000
Cash register	10 000
Other	20 000

And also take care of the equipment of the service room and bathroom for the staff.

Buy minimum set furniture can be for 40,000 rubles.

Another 10,000 rubles. will go to a rack for storing goods in a warehouse or in a service room.

That is, spending on commercial equipment for a small cosmetics store is about 150,000 rubles.

Who should be the staff of a cosmetics store?

Of course, you need sales assistants, because they are the ones who sell the goods.

How many salespeople to hire is up to you, based on the size of your store and its opening hours.

If you decide to open a small cosmetics store, then it is quite possible to get by with one seller per shift.

Since most markets are open seven days a week, you will need two vendors to work in shifts.

And every store needs a cleaning lady and an accountant (at least part-time).

You can deal with procurement and administrative issues yourself.

Costs for wages a small cosmetics and perfumery store will be as follows:

How much money do you need to have to open a cosmetics store?

It is difficult to name the final amount that is needed to launch this startup.

It all depends on how big a cosmetics store you decide to open.

For example, to become the owner of a small (25-30 squares) store, you need to have at least 450,000 rubles.

Item of expenses	Amount (in rubles)
Total:	450 000 rub.
Registration	20 000
Repair of the store premises (cosmetic)	80 000
Equipment	150 000
Purchase of the first batch of goods	150 000
Advertising	10 000
Additional expenses	40 000

But the monthly expenses (which the owner of the market must expect) directly depend on the city in which you are going to open a cosmetics store.

For example, prices for rent and wages in a small district center will be small, but in Moscow or another metropolis of the country, this amount will increase several times.

How to open a cosmetics store: a calendar plan

After you think through all the stages of launching a startup and calculate how much money you need to open it, make up calendar plan to understand exactly when you can open a cosmetics store.

Usually, such business projects can be implemented 4–6 months after the idea has arisen.

Stage	Jan	Febvre	Mar	Apr	May	June
Registration, account opening
Rent and repair
Purchase of equipment
Recruitment
Formation of a product line
Advertising
Opening

how to choose the right cosmetics in a specialized store:

Possible income of a cosmetics store

Trade margin for cosmetics and perfumes is 30-100%.

The lower the selling price of a product, the higher the markup will be, and vice versa.

Average profitability indicators this business– 10%, that is, you will be able to recoup capital investments not earlier than in 1.5–2 years.

Get ready for the fact that in the first few months you will operate at a loss, because few customers will shop in your newly opened market.

Your task is to attract customers as quickly as possible.

In six months, it is quite realistic to reach such indicators of daily revenue: 5–8,000 rubles per day. If your store will work seven days a week, then the monthly revenue will be 150–210,000 rubles.

From this amount, 100,000 (mandatory monthly expenses) should be deducted and at least 30,000 rubles should be set aside for the next purchase.

Thus, the net profit of a cosmetic store with a formed customer base will be 20–80,000 rubles per month.

Before the holidays (March 8, February 23, February 14, New Year) will increase exponentially.

Popular stores can collect quarterly revenue during the two-week pre-holiday period.

As you can see, the income indicators of this business are not too high, but for many entrepreneurs they are enough to get interested in the topic, how to open a cosmetics store.

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Cosmetics store - profitable business, few affected economic crises. Most simple option opening is the purchase of a franchise, tk. an already established brand contributes to a quick return on investment. However, to start activities, it is necessary to obtain permission from Rospotrebnadzor, which is issued after an audit. To do this, you will need to collect a number of documents.

Cosmetics are an extremely demanded product, the demand for which does not fall even during the years of economic crisis. Opening a cosmetics store is quite difficult, since all products must be certified. It is necessary to strictly comply with the requirements for the composition of goods, their packaging, labeling, storage.

Why a cosmetics store?

The sale of cosmetics is highly profitable, because. women buy it all the time. In addition, this great gift for the holiday, so sales in holidays increase many times. Sales of cosmetics can be combined with perfumery, you can organize make-up or manicure master classes, open a mini-beauty salon, thus attracting new customers.

Main store formats:

standing separately;
wholesale;
online store.

Rice. 1. Design project for a natural cosmetics salon.
Source: tmi-design.ru.

Rice. 2. Futuristic design for narrow semi-circular spaces.
Source: originalmarshmallow.blogspot.com

Rice. 3. Shop-island.
Source: geliksnn.ru.

Rice. 4. The design of the salon, where you can try cosmetics or order the services of a makeup artist.
Source: storeinteriors.ru

Regulations

The retail trade of cosmetics and perfumes is regulated by the following legislative acts:

Technical regulation of the Customs Union TR TS 009/2011 dated 23.09.2011 "On the safety of perfumery and cosmetic products" in force on the territory of three republics: Russia, Belarus and Kazakhstan;
SanPiN 1.2.681-97 Hygiene requirements to the production and safety of perfumery and cosmetic products;
Decree of the Government of the Russian Federation of January 19, 1998 N 55 (as amended on May 30, 2018) "On approval of the Rules for the sale certain types goods…”;
Decree of the Government of the Russian Federation of August 27, 1999 N 967 (as amended on December 24, 2015) "On the production and circulation of alcohol-containing medicines and perfumery and cosmetic products;
Decree of the State Standard of the Russian Federation dated 02.02.2001 N 11 (as amended on 06/18/2002) "On the approval and implementation of the" Rules for the certification of perfumery and cosmetic products ".

Sequencing

When the decision to open a cosmetic store is made, a number of actions must be taken:

work out directions of activity, choose a taxation system and draw up a business plan;
choose a room;
get a statistical code of activity (OKVED);
carry out the procedure of state registration with the Tax Inspectorate as an individual entrepreneur. You can register another form of ownership, such as an LLC - it all depends on the preferred taxation system;
submit an application for registration (obtain a TIN) and the choice of a taxation system to the tax authority;
register with social funds;
purchase a franchise if you decide to work on a franchise system;
purchase equipment and prepare the premises;
purchase cash register to conclude an agreement with the center Maintenance and register the device with the tax office;
obtain permission for an outdoor sign in local governments and issue it;
conclude contracts for garbage collection, sanitary epidemics and other events;
obtain the conclusion of the sanitary and epidemiological station;
buy goods;
obtain the conclusion of the state fire control;
obtain permission to open in Rospotrebnadzor.

Reference! OKVED code for a cosmetics store: 52.33 - Retail cosmetic and perfumery products.

How to get permission from Rospotrebnadzor

by the most important document is the permission of Rospotrebnadzor to open a store. After registering as an individual entrepreneur and tax registration, it is necessary to send a notification to Rospotrebnadzor about the opening of the store. At this point, the premises should be prepared and equipment purchased to ensure the safety of the goods.

Key Documents

To obtain a permit from Rospotrebnadzor, the following documents will be required:

certificate of state registration - individual entrepreneur or LLC;
certificate of ownership of the premises or a contract for its lease;
certificate of tax registration;
charter and TIN;
license;
medical books of employees;
agreement on garbage collection, sanitary epidemic, disinfection, deratization;
check register;
the conclusion of the sanitary and epidemiological station;
control program.

Requirements for the premises

For successful completion inspections of Rospotrebnadzor, it is necessary to prepare the premises. It has the following requirements:

properly designed consumer corner;
availability of equipment to ensure the safety of goods;
a signboard designed according to all the rules;
the availability of a price list and information about the manufacturers of goods;
price tags issued in accordance with the law.

What does Rospotrebnadzor check?

During the check is carried out:

document analysis;
inspection of inventory and equipment;
verification of certificates of conformity for goods;
inspection of the object as a whole.

How to prepare for the inspection of Rospotrebnadzor is described in detail in the video

At the end of the audit, an act is drawn up, which indicates the results of all examinations. In case of violations, a protocol is drawn up.

Most interesting franchises

Among the franchises for opening a cosmetics store, there are various interesting and original variants. These are shops of professional cosmetics and natural cosmetics. handmade, Thai, Crimean, Korean and Belarusian.

Reference! Buying a cosmetic brand franchise is the easiest way to open a cosmetics store. Franchising due to the promotion of the brand makes it possible to quickly reach the required sales volumes and significantly reduces the payback period of investments.

Flormar

One of the franchises with a long history, requiring minimal investment. Flormar is an Italian make-up brand that has been in existence for 47 years. Its stores are now located in 94 countries around the world.

Rice. 5. Islet "Flormar".
Source: iyasparkavm.com

To the advantages of the Flormar franchise:

no lump-sum contribution and royalties;
minimum investment- from 500,000 rubles;
average price category of goods;
high profitability;
payback period 4-6 months;
the minimum area of the premises - from 6 to 50 square meters. m;
two formats - a separate store and an island in mall.

Lush

Lush Handmade Cosmetics Store Franchise is profitable business with a well-known, well-known brand. In Russia, the franchise has been open since 2008. Products are offered exclusively from natural handmade ingredients. These are shampoos and soaps, bath foams, scrubs, fragrance bombs and much more.

As of the beginning of 2018, more than 920 stores are open in 50 countries around the world.

Rice. 6. Lush cosmetics salon.

The sale of far from every product brings significant income and allows you to open successful business. Cosmetics and perfumes are not among these, they are always in demand.

The main thing is to organize the business correctly. What should be considered when starting such a business? What details and pitfalls do you need to know about?

Legality of products

One of the difficulties of such a case is the mandatory certification. All perfumery and cosmetic products must necessarily comply with the rules for labeling and processing the necessary documents, it is also important to monitor quality assurance and expiration dates. When concluding contracts with distributors and manufacturers, all these points will need to be taken into account.

In addition, it is important to choose products with the right packaging. It should contain all the necessary information. You can find all the requirements and rules in technical regulations, which concerns the CIS countries. Already during the sale, it is also necessary to monitor the condition of the products so that the expired goods do not fall into the hands of buyers. Selling such products can lead to complaints, loss of customer confidence and lower profits.

Official documents

It doesn’t matter what product you plan to sell: will it be expensive selective cosmetics or organic products made independently, administrative registration of activity will be required. First of all, you need to register as an individual entrepreneur or founder of an LLC. The first option is more convenient for a small establishment, and the second one is suitable for those who plan to develop a large-scale trading network.

making out Required documents, you need to choose the right type of activity: the retail trade in perfumes, household chemicals and cosmetics should be indicated in the papers. After that, you need to decide on taxation. Consult a financial specialist and choose between a single tax on imputed income or a simplified system. Only after all these procedures will you be able to conduct business completely openly and legally, without fear of penalties.

Room search

It is important not only to immediately figure out which products are profitable to trade, but also to find exactly where to do it. Right choice store location is also of great importance. It is most convenient to rent a room in a large shopping center or find a separate point on the basement floor of a residential building. Alternatively, you can rent a separate small pavilion. The cost of rent is certainly important, but the main thing is to take into account the number of potential buyers.

Therefore, a slightly more expensive room on a busy street will be much the best choice, how budget area in a quiet area with few buyers. A successful trade will quickly pay for the cost of rent. The area of the store should be from thirty to ninety square meters. Optimal size- about forty-five squares. So it will be possible to conveniently organize the space, and not overpay the landlord for too much space.

Purchase of equipment

Like any other trading business, cosmetics and perfumes require certain costs for the design of the store. You will need counters, racks and shelves, an attention-grabbing sign and a cash register. When choosing the design of the trading floor, try to take into account the features of the rented premises. If its area is small, it is better to install only wall counters and racks. If the hall is spacious, you can place island showcases in the center.

In the event that your store specializes in professional cosmetics, the distributor can offer you branded racks to place such goods. Bright and open counters increase sales, but when using them, be sure to equip a reliable security system.

If you are more attracted wholesale cosmetics, a trading floor is generally optional, an office is much more important, where detailed catalogs and all kinds of samples of the products you offer will be presented. The bulk of the goods will be stored in a warehouse.

Range development

You should think about what your list of products will be, long before you start a business. Cosmetics and perfumes are extremely diverse, so the range can be very wide and from any price category. Try to offer customers both decorative and care products, products for the body and hair, for personal hygiene and epilation. Consider creating gift sets from the most popular products.

Focus on both customer demand and profitable offers from suppliers. To get started, choose the most popular products, and order all new items in small trial batches, already in the course of sales, determining how relevant this or that product is. You can expand the list with related products, for example, hair accessories, gift wraps, jewelry, household chemicals, underwear.

Is it profitable to trade cosmetics and perfumes? Quite, because the margins on perfumes range from 45 to 100 percent of the cost, care and decorative means are sold more expensive than the wholesale price by 20-50 percent, and household chemicals- by 15-25 percent.

Recruitment

Employees who are sociable and interested in their work always have a positive impact on the business. Cosmetics and perfumery are among the areas for which this is especially important. Therefore, when drawing up a business plan, you should immediately take into account required amount sellers and consultants.

A small store will require four employees who will work in shifts. You also need an administrator who will control the quantity of goods and carry out accounting. If you want to save money, you can do this work yourself. When conducting an interview, pay attention to how the consultants are in communication.

Legal aspects
Registration
Premises and equipment
Staff
A little about advertising
Costs and profits

Cosmetics and perfumes are products that are very popular with women of all ages and this is not surprising! We all want to be beautiful and sometimes we are ready to pay fabulous sums for it. That is why such a business is very profitable if done correctly. In this article, we will find out the main nuances of how to open a cosmetics store from scratch.

Legal aspects

In the cosmetics business, there are strict requirements for products. To date, the technical regulation of the Customs Union "On the safety of perfumery and cosmetic products" is in force, which clearly describes all the rules that must be strictly observed if you want to open a professional store. Be sure to read these rules before starting your own business.

Before opening a business, please note that all goods must be certified, stored at a certain temperature, have an expiration date and special packaging with detailed composition and other useful information. All these and many other conditions are described in the legislation. Also, you should cooperate only with trusted suppliers who provide all the necessary documents for the products. This is very important aspects without which you will not be able to open good store cosmetics. By the way, we also recommend reading a useful article on the topic " How to choose good name for your own company?».

Registration

To open own business, including a cosmetics store, you must register your activities. Here you will have to go through several mandatory steps:

register your activity as an individual entrepreneur (Individual entrepreneur) or LLC (Limited Liability Company);
select OKVED code 52.33 for your activity: “Retail trade in cosmetic or perfumery goods” (in addition to it, it is advisable to select a few more thematic codes “in reserve”);
decide on the system of taxation - the most successful options will be USN or UTII.

Premises and equipment

In order to open profitable shop cosmetics must be selected suitable premises. You can rent a place in a shopping center, on the ground or basement floors of a residential building, or even in a separate building. It's not so important. It is important that the building is located in central areas with high traffic. Of course, because of this factor, the rent will be much higher, but as a result, you will start earning faster after opening the store and only win. As for the area of the rented premises, it is best if it starts from 40 sq.m.

Before opening a business, be sure to conduct a competition assessment so you know what to expect. This is especially true for those women who plan to open a business in small town where entrepreneurship flourishes. You should not rent a room next to a well-known branded cosmetics store. No matter how good your “shop” is, it is unlikely that you will be able to make a profitable business in the face of such fierce competition.

Before you open a cosmetics store, you will need to take care of the purchase necessary equipment. It includes glass showcases, shelves, racks, workplace sellers and other furniture so that the goods are always in sight. Also, before opening, you should purchase a cash register and register it with the tax authorities.

It is impossible to open a prestigious cosmetics store without the proper assortment. It includes the following product groups:

Hair products
Decorative and care products
Perfumery
Nail products
Household chemicals

Often, when buying cosmetics, the consumer focuses only on the brand and expiration date. However, the sale of cosmetics in Russian legislation is strictly regulated by a list of laws, and the seller must strictly comply with these rules of law. What documents are needed for the trade in cosmetics, is a license and certificate required for the products being sold, and what is the buyer entitled to require in order to verify the quality of the products being purchased?

What is meant by the term "cosmetics"?

Technical regulation Customs Union"On the safety of perfumery and cosmetic products" (TR TS 009/2011) gives a very clear definition, the same document describes all the requirements in the Russian Federation for selling cosmetics. In short, according to the Technical Regulations, a perfumery and cosmetic product includes a drug or product intended for application to various parts. human body for the purpose of their purification and/or modification appearance, giving them a pleasant smell and keeping them in good condition without compromising their integrity.

Attention! Something that is intended to be swallowed, inhaled, injected or implanted into the human body, tattoo products applied in violation of skin, as well as products used for the diagnosis and treatment of diseases, are not included in this list!

"Passport" for lipstick So, what documents should a cosmetics seller in our country secure his trade and the health of buyers? You do not need to obtain a special trade license: it is enough to register as an entrepreneur with the relevant type of activity, comply with the requirements of SanPiN, notify the local Rospotrebnadzor Department of the start of activities and carefully study the regulatory documentation regulating the sale of cosmetics in the Russian Federation. This is:

Technical Regulations of the Customs Union "On the safety of perfumery and cosmetic products" (TR TS 009/2011), which we have already mentioned.
In addition to it, trade in perfumery and cosmetic products is regulated by the Law Russian Federation from 07.02.1992 No. 2300-I "On the Protection of Consumer Rights", which should be a reference book for any entrepreneur engaged in trading activities.
There is also a list of requirements in the "Rules for the sale of certain types of goods", approved by the Decree of the Government of the Russian Federation of 19.01.1998. No. 55.

The main question that sellers have is: do I need a certificate?

Savvy consumers are also interested in whether the cosmetics they intend to purchase are certified. Mandatory certification of cosmetics was abolished in 2010. If we talk about cosmetics produced in Russia and the countries that are members of the EAEU of the Customs Union (Russia, Kazakhstan, Kyrgyzstan, Armenia and Belarus), then it is automatically carried out in accordance with the technical regulations of the Customs Union "On the safety of perfumery and cosmetic products". With regard to cosmetics for import and further sale on the territory of our country, a mandatory declaration of conformity is provided, and not certification, as it was before. We emphasize: mandatory certification need not! The declaration of conformity in this case is the main document confirming the quality of the goods and allowing its sale in Russia. If the seller wants to show that he values his reputation, he can order voluntary certificate compliance by providing the necessary documents and samples of cosmetics to the certification center.

What documents do the seller need?

When selling cosmetics, copies of documents from the supplier (manufacturer) of the goods must be in the hands of the seller in in full. Moreover, it is not easy from a photocopied document, but certified by the holder of the original, or by a notary, or by the authority that issued the certificates (declarations). their actions and the name of the body that registered these documents. These documents must have the supplier's (manufacturer's) signature, seal, address and telephone number. In addition, each product must have information about the purpose of cosmetic products, composition, methods and conditions of use, the mass (volume) or number of units in the package, expiration date and storage conditions must be indicated. The seller is obliged to provide all these documents to the buyer at his first request, not to mention the regulatory authorities.

No documents: actions from scratch Do you have cosmetics, but there are no documents for it?

This happens if an entrepreneur sells handmade soap, produces at home, does not have any certificates and declarations of safety compliance. In this case, the seller, through whose store the sale is carried out, runs the risk of running into a large fine. There are two ways out: either sell soap as souvenirs with the indication “not cosmetics”, or go through specialized centers to check your cosmetics, that’s all. laboratory tests, security checks, receive documents and trade legally. The same is true for cosmetics brought from abroad outside customs.

To do this, you need to provide product samples to the certification center, a contract between the importer and the manufacturer or supplier, founding documents, packaging layout and information support for the consumer with a description of the raw material composition of the product and the method of application. By the way: all documentation from a foreign manufacturer must be translated into the language of the countries participating in the Customs Union with the obligatory attachment of a notarized copy of the translator's diploma. After laboratory, clinical, physicochemical and microbiological tests, the laboratory issues a protocol, the number of which will be in the declaration document.
Attention! Validity of the declaration of conformity is from one to five years. Upon expiration, it must be renewed.

Nuances and features of the sale of cosmetic products

Each product has its own nuances and each has its own requirements. For example, state registration is required for some types of cosmetics. We are talking about children's cosmetics and some types of creams: for sunburn, depilatory, etc. State registration of goods manufactured in the member countries of the Customs Union is issued automatically when they are put into production. Imported cosmetics must undergo state registration before they get to customs. We advise sellers to be very attentive and scrupulous in their approach to each type of cosmetic product sold, so as not to have problems with regulatory authorities. In some cases (for example, when selling certain types of children's or medical cosmetics), it is better to contact legal experts to get detailed advice and take into account all the nuances.

On a note:

If cosmetic products that hit the shelves of Russian stores do not meet the requirements of the Technical Regulations for chemical composition, is toxic and poses a threat to the health of buyers, such goods are subject to immediate withdrawal. The Technical Regulations of the Customs Union "On the safety of perfumery and cosmetic products" contains complete list substances prohibited for use in perfumery and cosmetic products sold in the Russian Federation. All of the above requirements are valid for online stores. In this case, there are nuances and pitfalls, and buyers need to be especially vigilant when buying cosmetics online, since the safety of cosmetic products in this case is much more difficult to track. Therefore, upon occurrence conflict situations When a consumer receives serious harm to health as a result of purchasing low-quality cosmetics, even a legally savvy specialist will not always be able to help receive compensation for the moral and material damage caused.

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