Investment special equipment business plan. Where to start: seven steps to a successful business

According to experts, one of the consequences of the financial crisis was the fear of enterprises and organizations to commit major purchases. At the same time, construction suffered more than other sectors from the crisis. However, construction, even on a small scale, is impossible without special equipment. Yes, for transport building materials trucks are needed, for high-altitude work - aerial platforms, etc. And only a few among construction companies have their own truck cranes, as well as lifting and road equipment. This, in turn, served as an impetus for the development of various rental and leasing mechanisms. construction equipment.

The main characteristics of this business, namely, the initial investment, the number of personnel, equipment, expendable materials, the premises depend on whether intermediary services will be provided or own equipment will be rented. And also whether the equipment will be rented by itself or together with the staff.

Rental price construction equipment ranges from 500 rubles. for renting a truck up to 1500 rubles. for a truck crane with a large load capacity. It should be noted that in this business There are some seasonal fluctuations. But at the same time, even in winter period, when loading equipment for 3-4 hours several times a week, the business continues to be profitable. In the spring-summer period, the daily workload reaches 14 hours.

The main performance indicators in the field of rental of construction equipment depend on the principles of building a business. If you offer purely intermediary rental services, then the costs do not exceed 5-7 thousand dollars, since they are needed only for renting an office and for creating a dispatch service. Profitability in this case is 220-250%, and the payback period does not exceed 7- 8 months. However, there are also specific risks associated with dependence on the owners of equipment.

If you choose the option with renting out your own equipment, the amount of start-up costs can reach 3-5 million dollars. This amount includes expenses for equipment, equipment for a garage area, and the creation of a repair service. So that this option interesting only as an object for long-term investment.

Material for drawing up a business plan on the rental of construction equipment:

Funny Video on the topic - construction equipment:

The most promising field of activity today is construction. Any construction is not complete without special equipment and machines - excavators, loaders, trucks and so on. Having thoroughly thought over the business plan for renting special equipment for construction and making the right calculations, you can organize a promising enterprise that brings considerable income to the entrepreneur.

Investments to start

According to the advance calculations of the entrepreneurial project, it will take about $ 74,500 to open a business for renting special equipment:

Dump truck - 14500 dollars.
Tractor - 18,000 dollars.
Truck mixers - 25,000 dollars.
Auto-hydraulic lifts - 1250 dollars.
Advertising expenses - $1,000.
Paperwork - 3000 USD.
Business registration and other costs - $500.

General indicators finished business plan special equipment rental:

Income for the year - 39600 dollars.
Profit for the year - 11832 dollars.
Payback: 4 years.

List of special equipment

Our company will provide the following types of rental services:

Aerial platform - 10 dollars / hour.
Vacuum truck - 10 dollars / hour.
Auto-hydraulic lift - 15 dollars / hour.
Tractor and dump truck - 9 dollars / hour.

To start, we decided on the choice of this particular special equipment, as it is inexpensive and is constantly in demand among customers.

Aerial platforms are often used to place posters and banners on the streets of the metropolis, repair work lighting devices, installation of air conditioners, facade design, etc.

The dump truck and pulling are necessary at any types of construction and external repair work. They are rented for the supply of materials, repair of tracks, for agricultural work, and so on.

Therefore, the business plan for renting special equipment will be profitable, despite the growing specificity of the industry.

marketing plan

Rental of special equipment is a fairly well-known service, but the presence of this work is seasonal. The greatest demand is expected to be in spring and autumn, when construction and agricultural work is underway. The exception is aerial platforms and sewage trucks, they are rented all year round.

However, marketing activities are included in the sample business plan for renting special equipment in order to open a company. in early spring. This strategy will give us the opportunity to attract potential customers in advance.

Distribution of booklets.
Sending letters via e-mail.
Announcements in electronic and printed editions of mass media.
Advertising on local radio and TV.
Word of mouth radio.
Creation of an Internet site.

To provide services, our company will purchase several units of special equipment for leasing to both the public and small and large enterprises:

Dump truck made in China (used is much cheaper than the Russian counterpart) - 4500 dollars.
Aerial platform for work within the city limits - 25,000 dollars.
Loader - 18,000 dollars.
Auto-hydraulic lift - 1250 dollars.

In addition, you will need to solve the problem with the technical parking. For this purpose, we will rent a small protected area. The monthly rent will be $150.

Staff

According to the entrepreneurial project, 4 experienced drivers with experience will be employed in the company. Wage will be piecework, 2 dollars / hour.

Financial plan

Let's proceed to the calculation of the main characteristics of the financial performance of the project.

Monthly expenses according to the example of a business plan for renting special equipment will be:

Payment for a rented parking lot - 150 dollars.
Marketing - $250
The total amount is 400 dollars.

Costs for 1 hour of work:

Combustible lubricants - 1.70 dollars.
Salary - 2 dollars.
Payment for insurance - 0.6 dollars.
Operation of equipment - 1 USD.
Other costs - 0.5 USD.
Total amount: $5.80

Income

The contractual cost per hour of services in our company will be 11 dollars. The planned volume of applications in the spring-summer period is expected to be 350, in the autumn-winter period - 250 hours.

Projected calculations of income from the rental of special equipment:

350 x 6 months x 11 dollars. = 23100 dollars.
250 x 6 months x 11 dollars. = 16500 dollars.

Total income for the year: $39,600

Net income before taxes: 39600 - 4800 (monthly expenses) - 20880 (non-fixed expenses) = 13920 dollars. With calculations of the simplified tax system (15%) = 11832 dollars.

From this we conclude that the true income (profit) of the company according to the entrepreneurial project will be $11,832. Work efficiency 34.7%. Given the time to start and promote, a business plan for renting special equipment will pay off in 4 years.

Paying taxes

In the local tax service, the enterprise will be registered as an individual entrepreneur. The USN, a simplified system, was chosen to pay taxes. This is the most suitable tax regime for small and medium-sized businesses. The tax rate will be 15% of profit for each quarter.

Possible risks

When creating a business plan for renting special equipment, it is better to foresee everything in advance possible risks to exclude getting into the "minus" of the enterprise after opening:

large investments;
high degree of competition;
dependence on the time of year;
dependence on construction and repair work within the district.

Calculations are current for 2019

MS Word Volume: 36 pages

Business plan

Reviews (72)

Reviews on the business plan for renting special equipment (72)

1 2 3 4 5

Vladimir

Vladimir, thank you for feedback. What will be the scale of the rental of special equipment is up to you. We only offer a basis with approximate calculation options for the convenience of independent development. We wish you success in business.

Semyon

Simon, thanks for your response. Indeed, the rental of special equipment is quite favorable direction. Moreover, you are engaged in sales, and the machines are available. Equipment, with a competent approach to rent, quickly pays off and begins to generate net income. We wish you successful change.

Alexei

initial stage

Alexey, thanks for the feedback. When there are too many ideas, you need to sit down, calm down and try to write everything down on paper. This will greatly free the brain and allow everything to be structured. A business plan is undoubtedly a great help when planning a business. We wish you successful organization of special equipment rental.

We offer you an example of a business plan for renting special equipment with ready-made calculations, which will certainly help organize your own successful enterprise. The use of special auto equipment occurs in many industries National economy. This technique is most widely used in construction, repair, road, loading and unloading operations. This equipment can be rented to government organizations and individuals, thereby bringing a constant profit to the owner of the company.

Professional document includes: market segment research, marketing research, financial plan, risk insurance accounting, economic calculations. When purchasing equipment and machinery, the specifics of the industry should be taken into account. For example, when purchasing a front loader, you can rent it to those who intend to use it as a bulldozer, excavator, dumper. A compact truck crane also compares favorably, which has additional functions of rotation and maneuverability, it is profitable to rent and lease it due to its multifunctional properties.

Study the construction equipment rental services business plan, and then you will be able to identify potential customers. Construction organizations who do not have all the necessary pieces of equipment for construction, private individuals leading construction works, state organizations- all of the listed associations and individuals can become your clients. Also sometimes leasing companies, which are engaged in special equipment, arrange sales of equipment or give the right to use special equipment with a subsequent possible purchase. Such a move makes it possible to acquire new pieces of equipment for further business. This analytical document will help you prioritize your undertaking.

In stock 5 12

The business idea of renting special equipment is a fairly profitable direction for making money. This business can be engaged, starting with a minimum investment.

Plan of five options:
1) Leasing through acquaintance with managers and suppliers in construction firms
2) Lease (sublease) of someone else's special equipment on behalf of your organization
3) Acquisition and delivery of own special equipment
4) Organization (purchase, lease) of a site (parking, parking) for the collection of special equipment in your region
5) Acquisition and leasing of own piece of equipment

Point one the most dubious kind own business. Most likely, this option is possible only on a case-by-case basis.

Second point most viable. As a rule, this option is used by companies that have their own special equipment, but to provide a full range of services, they resort to this option. Simply put, they rent out what they don’t have, but in order not to lose a client, they rent equipment.

The third the most viable and long-lived business option for renting your own special equipment, but requiring large investments. This direction has a long payback period. But with the good work of managers, it has attractive stability.

Fourth option can be called the most difficult to implement (meaning as an idea from scratch), but at the same time requiring the least investment than number 3. To do this, you need to buy or rent a site in the industrial zone of your city and try to assemble all kinds of special equipment on your territory owned by both organizations and individuals. On what terms you will be able to negotiate with the owners will depend on you. It can be free parking with a contract for the sublease of equipment. Or some other conditions. In this case, you can position yourself as an operator (dispatcher) to search for orders, such as "Taxi for ordering special equipment."

In the fifth case you can secure a comfortable life for yourself by owning only one piece of special equipment and working on it yourself. In such cases, it is beneficial and not too expensive to have your own truck crane, which will be constantly in demand at construction sites. Low-rise construction has great prospects in our country.
The truck crane can also be bought second-hand. The average price is 1,000,000 rubles. If you are sure of permanent job, then for these purposes you can take a loan. For such a business, it is not even necessary to open your own company. You can find organizations in any city that are ready to conclude contracts for a certain percentage, and then accept and cash out funds, this percentage does not exceed 10%.

Security.
The same should be said about the safety of special equipment. If you are going to work with special equipment and will be responsible for your own or someone else's, then pay attention to safety from theft. Because stolen special equipment rarely returns to its owner, the detection rate for such crimes is very low.

What is special equipment?

As a rule, firms that rent special equipment choose the construction direction and have the most popular equipment in their arsenal and their fleet is limited to:
1) Truck crane
2) Excavator
3) Backhoe loader
4) Bulldozer
5) Dump truck
6) Concrete pump
7) Trawl
8) Manipulator

In addition to construction special equipment, there is also household equipment, these are sludge pumps, tractors for clearing streets (good in winter), lifting rigs, drilling - drilling cars, etc. as well as special equipment for agricultural purposes, these are combines and tractors with a variety of attachments. It is more difficult to attach such equipment for rent.
Some companies specialize in renting forklifts, with or without a driver, and also provide a full range of repairs, maintenance and supply of spare parts.

At present, the number of facilities under construction far exceeds the rate of sales of special equipment, so rental is in demand and grows by 20% every year.

Ideas for Business from the section:

Have you thought about creating a business from scratch for renting special equipment? The idea is worthy of attention, but first it is necessary to study the specifics and evaluate the local rental market.
We invite you to read the story of a business owner, given material plain language will answer difficult questions— opening, organization of business processes, as well as emerging problems and intricacies of running a rental business in Russia.

About the specifics of the business

Many beginners find that renting special equipment is easy and profitable. Full of enthusiasm, they buy equipment on credit at crazy interest rates and think that now the money will flow to them like a river. However, not everything is so simple and unambiguous here. The strategies that worked for almost everyone a few years ago no longer bring the same profit today, and tactics in a millionaire and a small town will differ markedly from each other.

In the four years of running this business, I have faced all sorts of difficulties that I could not have imagined at the stage of buying my first loader. Difficulties that were dictated by the market itself, its constantly changing conditions.

Start. How I got started in business

I started my business of leasing special equipment in Ufa in 2011, when there was a catastrophic shortage of construction equipment in the rapidly growing city. At that time, my acquaintances were already engaged in this type of business, so I looked at their activities with interest and also thought about doing something similar. My brother and I started at the moment when we had a real chance to provide special equipment for one of the construction sites. Then we bought a backhoe loader, and while it was sinking into the bowels construction sites, we are more and more immersed in this new kind of business for us.

Understanding the rules of the game

Over several years of communication with other entrepreneurs, I noticed that when starting in this business segment, many newcomers do not really understand either its specifics or how exactly they will build relationships with the customer. However, if you want to succeed in the construction industry, you will have to learn how to assess the prospects of the market, understand all its subtleties and adapt to the customer. Be prepared for the fact that you will have to deal not only with gardeners who need a small trench in the country, but also with seasoned managers of construction companies who have been working on the same scheme for decades.

My first backhoe loader or what to choose?

Purchase of special equipment. Before starting a business, you will have to spend a lot on acquiring a brand new skid steer loader, light truck, or a 15-year-old mining excavator. However, the choice of special equipment today is so great that a natural choice problem arises. I recommend starting with a small, versatile piece of equipment that is suitable for several construction and transport tasks. For example, it can be a backhoe loader.

Why did I buy a backhoe loader?

Multifunctionality. In simple terms, a backhoe loader is a tractor with a front loading bucket with a volume of 0.5-1.1 cubic meters and a backhoe with a volume of 0.1-0.5 cubic meters. Big plus This type of equipment is multifunctional, since the backhoe loader can transport materials, load / unload, and dig holes or trenches. If it is equipped with attachments, for example, a snow blower, a hydraulic hammer, a hole drill or a log grab, then this technique becomes simply indispensable for performing a wide variety of tasks.

Compactness and maneuverability. Due to its compact size, the backhoe loader can turn around and go where large equipment is simply not able to work. A miniature wheeled assistant is able to literally "fly" at a speed of 35-40 km / h, while its large-sized counterparts will crawl for hours to the place of work. For example, a heavy dragline excavator can move only 100 meters in one hour, and its transportation over long distances requires full parsing designs. At the same time, compact equipment is able to cope with many tasks of a large excavator or front loader. So, the JCB 3CX model I purchased is capable of digging to a depth of 4.5 meters and even up to 5.5 meters with a telescopic handle.

The backhoe loader is the most popular earthmoving machine in the construction equipment rental business.

Application area. The backhoe loader will be ideal for solving those tasks that are difficult to carry out with regular special equipment. Typically, such work is carried out during the construction of small or medium-sized buildings, as well as the construction of cottages or garden structures.

Profit. Currently, in the Ufa rental market, the average cost of an hour of operation of a foreign-made backhoe loader is 1,300 rubles. Considering that in winter time If it is rented for at least 4 hours, then when ordering for 8 hours, you already get a good daily profit.

After evaluating all the pros and cons of buying this type of special equipment, in the end I purchased a JCB 3CX backhoe loader.

Four years later

What was my attitude towards this business? For four years of my labor activity in the field of rental of special equipment, a lot has changed markedly, as well as my vision of the possibilities of this business. If a few years ago, to the question of whether it is worth making money on renting out special equipment, I would have answered with inspiration: “Yes! Definitely!”, but now my attitude to this has changed significantly.

For several years of work, we have grown significantly and managed to acquire several machines. However, we could not avoid both small and large mistakes, and in this type of business itself, changes have taken place that are far from being for the better for entrepreneurs.

Who puts spokes in the wheels?

Just 3-4 years ago, we had a natural “Klondike” in Ufa in terms of orders for the rental of special equipment. City
With a population of more than 1 million people, it grew so rapidly that there was simply a catastrophic shortage of cars at the construction site. It was at this time that many individual entrepreneurs began to buy special equipment and rent it out. My own phone was ringing, so there were 8-10 orders per day for my three backhoe loaders. It is clear that in such relaxed conditions we could afford to place a minimum order of 8 hours at a very good price and did not even think about any bargaining.

"Come here!"

Gradually, the most enterprising guys quickly realized that you can earn good money by renting out special equipment. This was also facilitated by the flourishing of the leasing market. If five years ago the number of companies providing special equipment for leasing was very modest, and the terms of the transaction themselves in the form of a high down payment and gigantic interest rates were not particularly attractive, but now everything has changed. A huge number of offers on the leasing market with a low down payment, reduced requirements and preferential rates have led to wholesale buying of equipment.

Interestingly, not only entrepreneurs who had enough ideas about business, but also those who had no idea about it, bought special equipment. Young guys full of ambitions and old people inspired by the idea bought cars without really understanding how exactly they would make money on them. 70% of new owners of special equipment could not explain what an LLC, individual entrepreneur, cashless payment is, how to advertise or make a website, so they tried to get orders the way it was done before. That is, they simply went to a kind of "patch of special equipment" in the center of Ufa and limited themselves to placing ads in a large local newspaper. The result of such actions was quite natural. Nobody got orders. The owners of their own customer bases did not know worries for some time, however, they were soon covered by a wave of merciless dumping.

cruel dumping

In order to somehow recoup the huge costs of the purchased equipment, the newly-minted businessmen began to reduce the hourly rate, first by 5%, then by 10, 15 and even 25%. At the same time, there was a sharp reduction in the minimum order from 8 hours to 4 hours in the warm period and even to 3 hours in the winter.

Our customers quickly felt that they could no longer pay the previous amounts and after a while they began to resent the high prices and the excessive minimum order. Whatever one may say, the presence of “Uncle Vasya”, who will take only a four-hour order, and even make it much cheaper, has led
to reduce the minimum wage for “experienced sailors”. Although we continued to work at the old prices and often received good orders, our order flow decreased significantly. That is, in just a year and a half, such a promising market collapsed both in terms of prices and the minimum order. From my colleagues, I learned that in other million-plus cities, exactly the same situation was observed.

We are not the only ones growing

Gradually, we acquired new customers, acquired more equipment, but our regular customers also developed along with us. If before we served small firms, then over time, many of them have grown to the point that they were able to purchase their own special equipment. At the same time, we lost some of our customers completely, and some began to order machines from us only when their own equipment could not cope with a large amount of work. The number of orders from cottage settlements has also decreased, since now each of them has its own equipment.

Technology is getting old

When I got my first brand new backhoe loader, it worked well and brought good profit. However, after 3-5 years, I and other owners of special equipment encountered in practice the effect of its aging. The machines began to literally crumble, increasingly requiring investments for their restoration. Since the repair of some equipment can cost no less than half a million rubles, it is better to sell such unprofitable mechanisms.

Is it worth it to engage in this segment of the business today?

Conditions for starting a business

After all of the above, a reasonable question arises under what conditions it is worth doing this type of business.

In my opinion, these conditions should be:

You have the opportunity to buy special equipment without a loan, leasing or the need to spend the last “honestly acquired”. In this case, you can easily transfer prolonged absence orders.
You will be able to serve a very specific object, where your services will be needed for at least two years. This will allow you to at least recoup your costs.
You yourself are construction company, which can provide itself with sufficient volumes of work.

What not to do

Definitely, you should not take special equipment on credit at huge interest rates, without having any guaranteed orders. This strategy worked 3-5 years ago when there was little competition, but today it is a direct way to lose money and get into debt.

You should not start a business without having the slightest idea about its specifics and the situation in a particular city. If in a small town the owner of several units of backhoe loaders or other equipment can feel like the master of the situation and serve the entire city, then in cities with a population of about a million people or more today there is very tough competition. And this must be taken into account at the stage of business planning.

In a word, today the conditions for entering the business of renting special equipment are not as simple as before. Therefore, it is worth weighing everything carefully and thinking it over again. As they say, think for yourself, decide for yourself.

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Investment special equipment business plan. Where to start: seven steps to a successful business

Investments to start

List of special equipment

marketing plan

Staff