Growing annual flowers as a business. must be of good quality

Today we will talk not only about selling flowers as a business, but also about making money on their cultivation and breeding. Those who seriously decide to consider for themselves the possibility of organizing a business for growing and selling flowers should definitely take into account and study some specific features of this area. Particular attention should be paid to such nuances as:

• seasonality of demand for flower products - in summer, the demand for flowers traditionally decreases, and in the winter-spring period - sales increase and there is an opportunity to raise prices. Therefore, when planning the cultivation of flowers as a business, it is imperative to consider ways to breed them in cold, unfavorable conditions;
• availability of special knowledge, skills and experience in the field of floriculture, necessary for plant breeding and care. Flowers are a very delicate and capricious product, any inept actions in relation to them can lead to mass death of seedlings and, accordingly, to large losses. It may be necessary to hire specialists with the necessary skills.

You need to start organizing a business of this kind with right choice plant species, their varieties and the breadth of the proposed range. Giving preference to certain species and varieties, it is necessary to take into account the individual requirements of each plant. It is advisable to select species with similar requirements for temperature, lighting, humidity level, type and saturation of the soil - it will be easier to provide the flowers with the most comfortable conditions. If it is planned to breed plants that require different conditions content, you need to think in advance - how they will be provided with the necessary conditions. In the framework of fierce competition, the cultivation of many species of heat-loving southern plants in cold regions is quite laborious and economically unprofitable.

Dealing with assortment issues, an entrepreneur should decide which flowers will form the basis of his offer to customers: annual, biennial or perennial. Annual flowers are bright, beautiful, spectacular, but they life cycle limited to one season, after which they immediately die. Biennial flowers bloom in the second year after planting, produce seeds and also die after that. Perennial flowers, on the other hand, will delight the eye of the one who planted them for several years, but they also bloom only a year after planting. Many of those who consider flower breeding as a business find it unprofitable to grow perennial flowers from seeds and prefer to work with already grown seedlings.

Experienced businessmen know that a certain category of goods is purchased more readily if it is represented by several types. So it is in the flower business - buyers will be more willing to purchase different types one plant, as this will help them add variety to their flower garden. In the world there are more than 45 species of peonies, about 250 species of gladioli, at least 15 thousand varieties of roses, and so on. It is physically impossible to trade all types and varieties, so you need to include in your trading assortment only zoned specimens that are most popular. The standard set of flowers that sell out in the best way looks like this: roses, peonies, gladioli, tulips, asters, violets, dahlias - at the initial stage, you can limit yourself to these types.

The right choice and arrangement of the greenhouse

After all issues with the future assortment have been resolved, it is necessary to attend to the selection and arrangement of a room for growing flowers. The least expenses will be incurred by entrepreneurs who have their own house with a plot at their disposal. For them, the cultivation of flowers will be more attractive from an economic point of view than for their counterparts who do not have such favorable conditions. Renting land, organizing security, hiring employees to care for plants - all this requires considerable costs and additional attention, but cannot become a really serious obstacle for those wishing to organize their own flower business.

When creating and arranging a greenhouse, special attention should be paid to the condition and biological composition soil - how suitable it is for growing the intended plant species. In particular, it is necessary to find out what is the salinity and acidity of the soil. Most annual and perennial flowers do not tolerate excessive salinity and acidity. To eliminate the first problem, it is necessary to shed the soil abundantly with water several times, which will lead to the salt leaving in the lower layers and will allow growing flowers in conditions that are comfortable for them. To reduce the acidity of the soil, lime fertilizers, dolomite flour or ordinary ash are used. Often, for better growth plants in greenhouses are imported special fertile soil, which fall asleep beds to a height of 10-20 cm.

The most popular materials in the construction of a greenhouse are: plexiglass and polycarbonate - it is these materials that provide the best thermal insulation and most reliably protect plants from all kinds of weather disasters. Glass and plastic film are used a little less often.

When planning the internal arrangement of a greenhouse, you should consider options for heating the greenhouse, maintaining the required humidity in it, additional lighting and an irrigation system - all this is necessary for growing high-quality material.
For heating overall greenhouses, several methods can be used:

• water heating - a classic, proven method;
• heating with fan heaters is a good, but too energy-consuming way;
• usage infrared heaters(IR) - is considered the most profitable and cheapest method of space heating. The advantages of infrared heating include: low cost, achieved by heating not air, but specific surfaces; ease of installation; high fire safety of IR heaters.

In most regions of the country, firms selling greenhouses are also involved in their installation. The widespread practice of individual orders. For the appropriate payment, manufacturers will develop, manufacture and install a greenhouse that meets any customer's wishes.

Some entrepreneurs who do not have the opportunity to install greenhouses are engaged in growing flower products on outdoors and its implementation during the warm season. This option of doing business is possible, but not very profitable, because. spring, providing maximum profit, are automatically skipped.

Implementation

Every entrepreneur involved in the flower business must think in advance how to sell his product. Flowers are such a fragile, demanding and perishable commodity that any failure in a well-established system can lead to large financial losses. Entrepreneurs sell grown plants in different ways:

• through own shops or pavilions - effective method sales of both cut flowers and bouquets of them, as well as indoor or garden plants. The disadvantage of this method is the need for additional investments in renting premises and remuneration of staff;
• delivery of plants in bulk to shop owners or large resellers - to make a tangible profit, impressive volumes will be required;
• selling flowers and plants through online stores is a fairly young, but very promising way of implementation.

Flower dealers know everything very well holidays in which the effective sale of flowers as a business will provide them with profit for a long period. February 14, March 8, September 1 - the peaks of demand for flower products.

It is recommended to register a small flower growing business as an individual entrepreneur, or as a peasant farm for those living in rural areas.
Only after understanding the intricacies of organizing a flower business and taking into account all its features and nuances, you can begin to implement your plans.

At present, all over the world, including in Russia, large and small businesses are developing at a rapid pace. It's hard to imagine modern economic relations without private firms, shops, cafes, restaurants. All these establishments are owned by private entrepreneurs. Small business is especially widespread in our country. It includes many various industries, including trade, services and entertainment, farming. Let's take a closer look at the latter. Farming includes not only animal breeding, poultry farming, beekeeping, but also the cultivation of plants, including flowers. Floriculture is very widespread. Almost every woman loves to buy and grow her own flowers. For many, it's just a hobby, and for some, it's a way to make money.

Growing flowers as a business is a simple activity, but it requires a lot of time, nerves and certain skills. The advantage of such an entrepreneurship is that the flowers sell very well, especially on holidays: March 8, February 14, May 9, on New Year. Flowers are good gift or an addition to it, this is a sign of attention from a man. Let us consider in more detail the main directions of the flower growing business.

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Basic flower business ideas

The plan for organizing such a way of making money can be very diverse. Can you grow flowers in a greenhouse? own house or in the country, and then sell them. The second option is to open your own shop or flower shop. In addition, you can breed both garden plants and indoor plants. Demand for both is still high. The business plan for growing flowers includes a whole list of provisions, namely: determining the main direction, that is, what you want to grow, determining the client base and points of sale, proper care for plants, their breeding, a plan for how to grow them in a greenhouse, determining the cost and so on.

The very first step is to make a choice: what to grow. It could be garden flowering plants: lilies, gladioli, dahlias, asters and others. in great demand enjoy ornamental perennial garden plants. They are called decorative because they do not bloom. Their main decoration is beautiful shape leaves, the ability to grow for decades and reproduce well. In addition to gardening, you can organize the cultivation of indoor plants. Saintpaulias, orchids, cacti and ornamental plants such as ficuses, various palm trees, climbing flowers. It all depends on the preferences of the future entrepreneur. If this is a woman, then the business should be more successful. It is not uncommon to see male flower growers nowadays, but growing flowers is still a female occupation.

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Cultivation of garden flowers

So, the plan needs to start with highlighting land plot. This may be a plot of a private house, cottage or separately purchased or leased land. It is quite expensive to rent land, so flower cultivation usually takes place on the owners' private lands. The area of ​​the site depends on the range and number of flowers. If this large plants, such as peonies or dahlias, then one ridge is indispensable here. It will take a few hundred. Flowers can be grown both on open ground (in the ground) and in a greenhouse. The greenhouse should be spacious so that the plants have enough space. The advantage of the greenhouse method of growing is that certain microclimatic conditions are created in it: high temperature, humidity. In addition, the greenhouse protects plants from adverse environmental factors: wind, low temperatures, precipitation, pests. In a greenhouse, flowers will be more comfortable than in ordinary soil.

Depending on what flowers are in the assortment, breeding and cultivation should be different. The business plan also includes the purchase of seedlings or plant seeds. You can buy mature flowers and propagate them. Seedlings can be planted both in spring and summer. Lilies, for example, are best planted in the fall, dahlias and peonies in the spring. Before planting, it is necessary to dig a hole in accordance with the size of the plant, pour water into it, sprinkle fertilizer, you can use manure, and plant it.

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Flower care: fertilizer and watering

Flower breeding requires permanent care followed by.

The plan for organizing it is quite simple. It includes watering, loosening the earth, fertilizer, spraying from pests. In the hot season, flowers should be watered as the earth dries, but at least once a week. Otherwise, the flowers may die or they will become weak and will give meager shoots, few peduncles. Breeding flowers is a rather long and hard work. Flowers are very often affected by various pests: mites, flies. The plan for their recovery is the use of modern insecticides that destroy all types of pests. In the greenhouse, such events may not be needed, since the conditions there are somewhat different.

Cultivation of garden flowers implies their reproduction. It can be in the form of cuttings, budding, popular and breeding by shoots. Lilies, for example, are bred by dividing the bulb. If planted in the first year large onion, then in a year she will give babies (bulb embryos), and in another year several bulbs will already appear from one. Dahlias reproduce by dividing their root system. Rose - by cuttings, aster - by seeds. Thus, by planting many flowers at a time, in a couple of years you can increase their number, and then the increase will go exponentially.

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Growing indoor plants

Currently, in any city there are flower shops selling indoor flowers. It is quite profitable and. The plan for breeding indoor flowers is practically no different from that written above for garden ones. Here, too, you need to buy seeds, layering or seedlings. You can buy it from private flower growers, on the market, in flower shops. Plants should be planted in pots or other small containers. Many people use improvised means for this, such as disposable cups, plastic bottles and more. All this allows you to save some money, because one small flower pot in the store will cost about rubles, and hundreds of them may be needed.

All flowers should be well developed root system. Otherwise, they may not take root and die. Breeding them is a little different from garden plants. Here, flowers are mainly propagated by leaves, layering, cuttings. Saintpaulias (violets) are bred with leaves. Cuttings - house roses. Layering - many ornamental plants. To do this, you need to break off the sheet and put it for a while in a container of water. From above, you can cover the plant to create an airless environment. This will positive influence for the growth of the root system. You need to wait until the root system appears, then you should plant a new plant in the ground.

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Indoor flower care

The plan for caring for indoor flowers practically does not differ from garden ones, only more are created in the room. optimal conditions. Breeding flowers should take into account their growing characteristics. Some plants are very whimsical: they need the sun, painstaking care. It is best to plant them on window sills or a veranda, that is, on sunny and warm places. climbing plants, for example, ivy, it is better to hang it on a wall or ceiling so that its branches can slide along the surface. All this has great importance, otherwise the cultivation of flowers will be a futile exercise, because the main plan is to profit.

After the number of flowers has multiplied, you need to sell them. You can do it the most different ways. The hardest part is building your own shop. The second is to sell flowers in the market. If they are grown in a greenhouse, this is an indicator of their good condition and care. Another option is to sell plants at wholesale prices to various stores. But here you need to keep in mind that whatever price you ask, the store owner will make a markup on its original cost in order to benefit from it.

Many sooner or later think about creating their own business. Many people want to work for themselves, and not for someone else's wallet, to achieve a luxurious life. And the search begins interesting lesson which will both delight and generate income. In this search, you should pay attention to growing flowers for sale at home. In the reviews about this business, people note that it is quite interesting and profitable. In order for the case to “shoot”, you need to delve into some of the subtleties associated with this activity.

Business features

Growing flowers for sale at home as a business is popular in many cities around the world. To get the first profit, it is necessary to grow plants, provide conditions for receiving an order and delivering goods.

Where to begin

They start growing flowers for sale at home from the practical side of the issue. The first step is to choose the right room. Utility rooms, apartments, garages will do. To grow flowers for sale at home in winter, you need electricity and heating.

To start suitable apartment, but it is most preferable to grow plants in a private house with big windows. In terms of area, a room of about 20 is best suited. square meters. It will house at least 150 plants.

At the same time, the business does not require much investment. However, knowledge and skills for growing plants will be needed. For this reason, it is important to devote more time to collecting process data. This will not be difficult, since there is a lot of literature on this topic.

Choice of colors

A business for growing flowers at home for sale can develop based on three types of products. Primarily we are talking about indoor plants. Costs here will not be required much, and there is no need to deal only with flowering species. Many people prefer to decorate the premises with exotic plants. And it is quite possible to implement such an idea in ordinary apartment. Even if flowers are grown for sale in a greenhouse in winter, this business will still not require many costs.

The second direction is the creation of seedlings of flowers. During the summer period, many people acquire seedlings of various plants. Petunias, violets, purslane and other annual flowers are popular. Seedlings are purchased extremely often. If you are going to start growing flowers at home for sale, you should take into account the fact that the cost of the initial planting material will be small. However, the returns can be very high.

The third direction is the cultivation of cut flowers. For such purposes, a plot of land will be needed. Here you will need to plant roses, tulips, daffodils and flowers of a different kind. Their choice depends, as a rule, on the personal preferences of the business owner.

In growing flowers at home for sale, it is important that agricultural technology does not create additional difficulties at first. In the summer, their price will not be too high, but it will become a school for acquiring the necessary skills so that the business expands in the future.

Growing in a greenhouse

It is most profitable to grow flowers at home for sale in winter. If flowering species are sold, you will need to purchase a greenhouse. It will be necessary to spend money on construction, seed material, fertilizers. All other purchases will depend on the business owner's own preferences.

On the early stages greenhouses or nurseries made of ordinary polyethylene can serve as greenhouses. It is important to purchase high-quality planting material. Sometimes in the flower business it is quite difficult to predict what will be the demand for plants in subsequent seasons. But keep in mind that roses, tulips, petunias, chrysanthemums are always popular. At the same time, it makes sense to track modern tendencies to attend flower shows.

Sale of plants

There are several options for selling grown products. It comes true on its own or through wholesale sales. Of course, the first option will be more profitable, but it will require separation from the main activities. If the work is carried out in a team, for example, a family business, it will be more convenient and profitable. If a person works alone, it is better for him to use the services of resellers. Then you do not need to spend money on sales, delivery, outlet. All the time will go directly to production, which will increase the volume and expand the offer.

earnings

The profitability of this business can reach 40%. If a large batch of flowers is grown, it is realistic to earn 50 thousand rubles clean. But it is important to consider that the business is seasonal. Holidays also have an effect. Most experienced businessmen specially calculate the "harvest" for individual holidays - March 8, Valentine's Day. As a result, income increases significantly.

Start-up costs

To start a business of this kind, you will need to purchase a greenhouse worth at least 30 thousand rubles, seed material for 10 thousand rubles, fertilizers and protective equipment for 20 thousand rubles. In addition, it is recommended to create a separate website and register activities - the costs will be 30 thousand rubles.

Equipment selection

The choice of equipment will be determined by the direction of the case. If you plan to grow flowers for sale in the ground, you will need greenhouses. Preference is given to polycarbonate structures. It makes sense to purchase lighting, greenhouses, and irrigation products in the same place. If cultivation is planned in the open field, the business will be seasonal.

Registration

It is important to do the formalization of official documentation. In this case, you will need to register individual entrepreneurship, owning your own household plot. When applying for the second option, you will not have to pay additional taxes. The taxation system for registering an individual entrepreneur will be a single agricultural tax. This form provides for the payment of 6% of the profit.

findings

An important role in the cultivation of flowers for sale is played by competent lighting sufficient humidity. In addition, you need to think about how to water was competent, as well as plant nutrition.

The most profitable business is the flower business. If the approach is competent, the yield is up to 300%, despite the fact that investments will be minimal. The costs will be spent on the purchase of seeds, the maintenance of flowers.

It is extremely profitable to sell plants during the holidays. If you are attentive to this kind of business, the costs will pay off in a few months. To promote such a business, you need to think over a marketing strategy.

After things get better, it will make sense to think about opening a separate flower shop. Thanks to this, the usual hobby will become a source of good earnings.

At the moment, both cut flowers and in pots are sold. Both are popular with buyers. But there are some differences - cut flowers diverge better in the pre-holiday period. While potted plants are purchased throughout the year. At the same time, growing flowers is a profitable field of activity, and it is permissible to start developing it at home. The key to success will be a competent organization of plantations in conjunction with an advanced marketing strategy.

Market analysis

Before doing this business, it is important to analyze the market in this area. At the moment, more than 80% of the entire flower market is allocated to foreign suppliers - Dutch, Colombian. The thing is that these manufacturers have the widest range of products that look presentable - the flowers have powerful stems, large buds. Main disadvantage imported products - increased prices. In addition, plants brought from other countries, one way or another, will not be as fresh as those delivered, for example, from a neighboring region.

These features can be used by a Russian entrepreneur. The greenhouses of our country are only 2% occupied by flowers, the rest of the space is devoted to growing vegetables and fruits. All this indicates that entrepreneurs will actually occupy a free niche in which there is not such fierce competition. It is quite possible to sell garden products in a variety of areas - arrange flower beds, grow exotic plants for cutting, pots, selling seedlings and seedlings.

Greenhouse business professionals believe that it is flowers that can bring maximum profit. AT modern conditions buyers and wholesalers increasingly prefer high-quality domestic products. With growing demand, supply is not being met, which gives great advantages to newcomers who want to carve out a niche in a promising market.

How to grow flowers in a greenhouse for sale? The answer is in this post.

When planning to grow flowers in a greenhouse for sale, you need to evaluate the pros and cons of this type of business.

The advantages of the flower greenhouse business are many. These include:

1. stable demand from retail outlets and end customers;
2. high profitability;
3. high productivity: up to 250 flowers per year can be cut from one rose bush;
4. the ability to grow any kind of plants, up to exotic ones;
5. good trade mark.

Despite the significant advantages, the home greenhouse business also has disadvantages. Among them:

1. The need for experience in floriculture. Starting the industrial cultivation of flowers without the proper skills, it is very difficult to succeed.
2. High electricity costs. To provide good growth the greenhouse needs to be lit almost around the clock.
3. Seasonality. In summer, the demand for flowers drops sharply, but before the holidays it reaches a maximum.
4. Competition with foreign and non-resident suppliers and owners of larger greenhouses.
5. To guarantee stable profit, you need to constantly look for new sources of sales.

Sales of products: which way is more profitable?

Greenhouse owners are considering several options for selling flowers. Among them:

• wholesale sales to buyers;
• sale through flower shops;
• offer of products to floristic salons.

A very promising option is to open your own outlet. Retail is suitable for owners of several greenhouses growing various crops.

But if you rely on roses, some of the flowers of other varieties for your own store can be purchased in bulk. By hiring a florist, you will be able to cater for weddings, offer flower arrangements to restaurants and hotels.

How to grow strawberries all year round at home and what varieties of strawberries to choose for business, you can read

Home-based business on flowers: business plan with calculations.

Growing Flowers for Sale Business Plan: Balance Costs and Income

For example, consider a small farm with 1 thermos greenhouse, designed for the simultaneous cultivation of 400 rose bushes. Primary costs:

• construction and equipment of a greenhouse (100 sq. m) - from 400,000;
• purchase of planting material and fertilizers - from 120,000.

Monthly expenses include expenses for heating, greenhouse lighting, replenishment of the planting fund, gasoline. This will take from 35,000 rubles a month. For the year, the cost of maintaining the greenhouse will be about 80,000 rubles.

How to open your flower shop from scratch and draw up a competent business plan with calculations, you can find out

The profit from the sale of roses taken from 400 bushes will be at least 4,000,000 rubles.

This amount is calculated based on the minimum wholesale price for a flower (from 40 rubles). At retail profit will increase significantly.

The first cut is possible 6 months after planting the cuttings. The greenhouse will pay off in 7-10 months, the profitability of the project is at least 70%.

Growing flowers for sale at home is ideal for those who love and know how to work with plants. Starting with one greenhouse, you can significantly expand production, working with new varieties and mastering adjacent markets.

Flower greenhouse business at home - video with professional recommendations