How to open a floristry business. Flower business at home

The flower business can be called one of the most profitable in the middle segment, if it is properly organized and understood in its nuances. A small business will not bring large incomes, but will be a good launching pad for future expansion. On the other hand, it can bring losses. To start making good money and not lose your investment, let's figure out how to open a flower shop from scratch and successfully run a business. To begin with, let's define the scale of the future trading enterprise. It could be:

Salon or store with an average area of ​​60-80 sq. meters;

a small point on the street under a canopy or a kiosk 8-20 sq. m;

department in a shopping or entertainment center 10-25 sq. m.

With freedom in funds, it is better to invest them immediately in the store, because with correct location he will bring more than 100,000 rubles a month, while a small outlet will give no more than 50,000 rubles. The point here is not the quantity of fragrant goods sold, but the status of the salon, assortment and prices.

A kiosk or street point focuses on cut flowers collected in bouquets. In addition to freshly cut flowers, a flower shop can provide the buyer with floristic compositions, picking bouquets to order, decorating rooms, holding master classes, exhibitions, competitions, offering designer decorations for interiors along the way, selling houseplants. In addition, rich customers who are interested in expensive products will never go to a kiosk or tent, but will go straight to the salon. Thus, the most profitable business will open a flower shop, not a kiosk.

Investment size

Step-by-step instruction

Deciding to open a flower shop, you need to look after appropriate place and carefully study the scope of their future activities: hot commodity, suppliers, terms and conditions for the existence of live goods, the presence of competitors and their range. The close proximity of competitors will be unprofitable, but it’s worth learning from them. A new store with a salon in a similar direction must be separated from yours by at least 2 blocks. However, looking at them, you can see and determine not only the cost of goods, but also your future audience. If the pavilion is replete with expensive offers, and competitors are not sitting idle, then the demand in this area is for expensive, premium goods.

Repair and decoration of the premises

Having dealt with the place, suppliers, competition, you can start looking for suitable premises and designing your business. If there is a financial opportunity, it is better to purchase a store or a trading floor without fear that the tenant will change his mind and ask to vacate the premises. Renting is an option for a more budgetary promotion. In any case, the inside and sometimes outside of the store will need to be redecorated.

Note that the simplicity of the interior when focusing on the premium segment will spoil the first impression of wealthy customers who enter it. Even when trading medium-priced and cheap goods, it is necessary to maintain the spirit of beauty and artistry. Then not the first freshness unpretentious flower goods will be perceived by the buyer as quite acceptable for the middle class. Do not disdain architectural decor, glass, mirrors, large chandeliers, lamps, lighting. In connection with the need to maintain a certain temperature for the well-being of plants, it is worth considering a climate control system.

Flower shop equipment

Shelves, showcases.

Stands, shelves, racks.

Work tables, counters.

Buckets, containers, vases.

Light boxes, lighting.

Refrigeration equipment.

Tools for cutting stems.

Selection of assortment

At the beginning, it is not recommended to buy rare and unfamiliar flowers, it is better to do it later, when the flower business gets on its feet and develops a client base. Even if you are going to trade Blooming Palms, Cussonias and Oleanders later, it is better to start with the most popular ones, which include:

carnations,

• chrysanthemums,

  garden daisies,

• hyacinths,

To decorate floral compositions and bouquets, it is desirable to have a supply of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions to add to bouquets. In winter, paws will come to the place coniferous plants. They will create great New Year's combinations. Let's add to this foil, packaging film, ribbons, baskets, boxes, pots, planters, vases and other paraphernalia necessary for packaging, maintaining and displaying flowers. Domestic and foreign manufacturers are selected as suppliers. This will largely affect the cost and range.

Hiring

The boutique will require a minimum of 2 sellers working in shifts, a florist and an administrator. You will need to hire a cleaner. For the first time, an entrepreneur can act as an administrator himself. His duties will mainly be to accept applications in person, by phone or through the website, if there is one. Payment of sellers will be 15-20 thousand rubles per month. Experts recommend setting the minimum wage for employees and assigning a percentage of the proceeds. This will help to maximize the interest of staff in the sale of goods.

The cleaner is paid - 5-7 thousand a month, she can be coming. Many send staff to special courses for design and floristry, which will cost from 10 to 40 thousand rubles. You can not hire a florist in the first months of work, since his services are quite expensive. Later, you can either hire a separate specialist, or train your employees.

Choosing a building in which the store will be located is not easy. In addition to the lack of competition nearby, you need to take into account a lot of nuances. When choosing, the calculation must be done either for high traffic, or for the level of residents. If the area is prestigious, with elite buildings, you can count on a sufficient number of "expensive" clients.

It is necessary to take care of the availability of the future store. It is necessary to provide good access roads for cars, free parking. You will probably have to improve the nearby territory: lay paving slabs, make comfortable stairs, a ramp, lay out flower beds, and possibly sow a small lawn. The vegetation in front of the flower boutique should be at the highest level, because it business card store, along with shop windows and a sign.

The documents

Mine new business must be registered as an individual business or a limited liability company (IP or LLC). To begin with, it is quite appropriate to choose an individual entrepreneur and issue it according to the OKVED category 52.48.32. The taxation system can be chosen from the simplified tax system or UTII. You need to buy and register a cash register. In the case of opening an LLC, you will need a seal, which must be ordered and registered with the tax authority. To open a flower shop, you will need to collect the following documents:

Certificate of opening an individual entrepreneur or LLC with statutory documents.

Trade Permit.

The conclusion of the SES that the premises can be used as a store.

Permit from the fire department.

Packing list.

Book of complaints and suggestions.

Accounting and tax reporting can be outsourced by contacting a consulting company or a private accountant. Keeping a full-time accountant for accounting, compiling and sending reporting documents is unprofitable.

Opening checklist

Is it profitable to open

The flower industry is a fairly profitable business, despite fierce competition and high financial and time initial costs. With a well-chosen assortment, location and organization of uninterrupted supplies of high-quality, fresh goods, this activity brings more than 6 million rubles a year to florist shops. The main profitable days are public holidays, on other days flowers are bought for personal or corporate purposes. Orders for registration of anniversaries, weddings and other celebrations will bring significant profit to the salon. The cost of maintaining it is quite loyal:

Room rental - 80,000 rubles.

Salary to employees - 75,000 rubles.

Utility payments - 8,000 rubles.

Purchase of flowers and other goods - 200,000 rubles.

Taxes - 5,000 rubles.

Accounting services - 5,000 rubles.

Additional expenses - 10,000 rubles.

Total: 383,000 rubles.

With an average markup of 70%, you can get 140,000 net profit per unit of goods. Let's add services of arrangement of bouquets, which increase the cost by 10%, arrangement of arrangements, bringing another 50%, and we will get quite a nice amount of average income per month. Holidays and weekends will increase daily revenue by 2 or 3 times.

How to start a flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

 

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will focus on the mentioned correct approach, which will allow you to get the maximum possible profit from trading in such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering an enterprise, it is necessary to purchase a cash register, as well as register a cash register with the tax office. Self-registration will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area) there must be a package of documents, and most of them must be available to buyers. This includes:

• Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
• Conclusion of SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

The remaining documents (lease agreement, KKM registration certificate, cash register) are also preferably kept at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers pass voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. In large cells, shelves are usually equipped and glass vases are used. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash register

Price cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, you can not get too carried away with the color scheme, get universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

• In the tone. Small place on wheels. In fact, car trailer.
• In the pavilion. Small rooms, modular designs.
• In a separate room (rare, almost unreal luck).
• On the ground floor of a residential building (only the first line).
• In the mall.

The lowest rent is in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

The "fate" of the business depends on the correct choice of the location of the premises intended for a flower shop of any level.

The proximity to the metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the range at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not every track is guaranteed a quick start. Buying power is reduced by 50% if the store is located:

• on highways on the sides of which parking is prohibited.
• At the track, which has understudies.
• Directly at the stop public transport where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need for any sales organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If you need cosmetic repairs, some alterations, it will take a month. Refusal of the landlord standard requirement is a reason not to rent this space. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times, even in them it is not practiced.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments. Tariffs for electricity and utility services for commercial enterprises significantly different from consumer Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the premises is such that outdoor advertising cannot be placed due to a discrepancy with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. It is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land acquisition period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas The best option is to trade in freshly cut flowers. Potted crops and related products are extremely rare in such places. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

• Carnation ( several colors: red, white, motley).
• bush carnation ( several colors: white, pink, motley).
• Chrysanthemum single-headed ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, variegated).
• The Rose ( burgundy, white, pink, yellow, motley).
• Spray rose (pink, white).
• Gerbera (mix).
• Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

• All possible cut, including exotic, in a large refrigerator.
• Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
• Pots of all kinds: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to author's works.
• Postcards.
• Various decor for home and garden.
• Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses related to staff salaries. In addition, rent should also be taken into account.

The ideal option is to choose three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases, which will definitely be required at the beginning, best supplier — « 7 colors in". These are democratic prices. wide choose, plastic approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. In the refrigerator, flowers are stored for quite a long time, but you need to reduce the price for them not according to appearance, but by the date of purchase. Don't wait when marketable condition will be lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their price must be reduced without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January because of the holidays.
• Great post. Weak trading all 49 days, excluding March 8.
• May holidays (holidays).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges. The reasons are difficult to identify, but the trend can be traced. At proper management business does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then descending: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

The most profitable option in all respects will be the choice of a large area located on the ground floor of the shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few hard rules

• You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
• Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get a ready-made business model, with a detailed description of where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how is it necessary to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

Comparative table of opening a franchise store and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"

In our difficult time, many dream of their own business, which will provide, albeit a small, but stable income. Opening a flower shop can be not only a profitable business, but also a pleasant hobby.

At the initial stage, let it be just a small kiosk or pavilion, and when things go well, you can think about expanding.
But do not rush to grab the first idea you like, you need to carefully weigh everything by drawing up a competent business plan for a flower shop.

The subtleties of the flower business

As a rule, a flower shop is a women's business, as it arises from a hobby. However, there are also representatives of the stronger sex who are not averse to earning extra money on the love of beauty. And in this case, we can safely say that money smells, and very, very pleasant.

When starting a flower business, the first thing you need to decide is the type of store. Whether it will be a huge flower shop in the city center or a small tent on the outskirts is a personal matter for everyone. It all depends on financial capabilities, but it would be more expedient to start small, having studied the market in advance. In addition, this is a great opportunity to gain invaluable experience.

Since flowers are a perishable commodity, the case can create some difficulties that must be taken into account without fail when drawing up a business plan for a flower shop with calculations.

So opening outlet selling flowers, it is worth exploring the types of services that similar shops in a particular area offer today. Be sure to come up with something unique and different from the standard set of ideas. Since not a single solemn event is complete without flowers, and some events involve bulk purchases, you should develop your own discount system, for example, sell specific view flowers at a discount on a certain day of the week or adjust the price depending on the holiday or type of celebration.

Only when all the basic subtleties of the flower business are taken into account can one begin to develop detailed business flower shop plan. Even the nuance that most of the purchased products are imported obliges the store owner to familiarize himself with the customs code.

How to open a flower shop? Business plan with preliminary calculations

A business plan is the document in which all the details of opening your own must be clearly and in detail thought out, calculated and described, such as:

• Description and list of services that the store will offer.
• Organizational matters.
• Registration of registration with all regulatory authorities, registration of a license and other necessary documents.
• Premises preparation - rent, repair, registration.
• Drafting contracts with suppliers.
• Personnel search.
• Advertising campaign.

Asking the question: "How to write a business plan for a flower shop?", You can not ignore financial side question, even if the figures are approximate and may vary between 5-10 thousand rubles.

As a rule, the amount of expenses depends on the scale of the outlet.

So, ready business plan flower shop with calculations is as follows:

• Room rental - 20-25 thousand rubles.
• Purchase of equipment - 20-30 thousand rubles.
• Purchase of goods - 20-30 thousand rubles.
• Staff salary - 15-20 thousand rubles.
• Unforeseen expenses - 3-5 thousand rubles.

Total: 78-100 thousand rubles.

Depending on how far the supplier's base is located from the outlet, the availability of such an expense item as "transportation costs" will also depend. Of course, if you have your own vehicle, the amount spent on the delivery of goods will differ significantly from the amount of delivery on a rented car or a supplier’s car.

Also, the flower shop business plan, a sample of which is presented above, involves accounting for a loss from damaged or unsold goods.

What legal form to choose for a flower shop?

If the future enterprise will have the status of "LLC", then this is the most best option for a business with several partners, since it is this type of legal form that allows:

• Starting a business with a small investment.
• Investors' risks are limited to their own finances.
• Partners or contributors have the same rights, which is important in deciding the main management and

But if, nevertheless, it is planned to open one small outlet, and the owner himself will act as a seller, then it is more expedient to draw up an "IP".

If there is already an outlet, then it is enough just to get permission to trade in flowers.

What are flower shops?

Flower shops come in several types and generally look like this:

How to choose a place for flower trade?

However, given the presence of two competing points in the region, each of the three will have a profit of about 3.5 million rubles a year, and taking into account public holidays plus another 20% of the total income for the year. The result will be about 4.2 million rubles. in year.

The business plan of the flower shop, the sample of which is attached, also includes the monthly expenses of the enterprise, such as:

• Staff salary / 4 people - 10,000 rubles. + 2% of sales (8,000 rubles), respectively - 72,000 rubles. per month and 864,000 rubles. in year.
• Deductions in social insurance - 18,000 rubles. per month and 216,000 rubles. in year.
• Rent land plot 25 000 rub. per month, 300,000 rubles. in year.
• Payment for services - 10,000 per month and 120,000 per year.
• Losses - 15% of the amount spent on the purchase of goods - 18,000 per month and 216,000 per year.
• Utilities - 5,000 per month and 60,000 per year.
• Transport - 10,000 per month and 120,000 per year.
• Other expenses - 10,000 per month and 120,000 per year.

As a result, the total amount of monthly expenses is 168,000 rubles. per month and 2,016,000 per year.

A ready-made business plan for a flower shop clearly demonstrates the estimated annual income, which will be 4,200,000 rubles. per year, and the cost of expenses is equal to the sum of one-time investments and monthly expenses, that is, 3,166,000 rubles. Consequently, the amount of gross profit for the year will be equal to 1,034,000 rubles, and after taxes it will be 878,900 rubles. net profit.

Proper Marketing

opening own business, each entrepreneur tries to take into account all the features of the chosen business. However, it often happens that in a hurry one of the main conditions for success is forgotten - an advertising campaign.

The first step is to draw up a marketing sketch, namely an approximate business plan - an example with calculations. A flower shop, like any other, requires the right presentation. Advertising costs will not be too high, but any business owner will be satisfied with the result.

• Publications in magazines, newspapers, as well as online publications.
• Advertising on radio and television.
• street

The interior of the store, that is, its exterior design, can also be considered as advertising. The sign is also important, so it should be as eye-catching as possible for passers-by, who, passing by, must remember a pretty flower boutique with a beautiful window display and a catchy sign. Thus, ordinary passers-by can become potential customers.

The number of regular customers is affected not only appearance store, polite seller and a rich assortment. The buyer also wants to see good price, which is influenced by two factors:

• Product quality.
• The price of a similar product in competing organizations.

In order not to trade at a loss in pursuit of a client, you should come up with something original, your own own system discounts. For example, if a client only wants to buy three roses, you might suggest that they buy five and give them a modest gift of a small bouquet of daisies.

Assessing risks

In the flower selling business, as in any other business, there is a concept of "risk" that must be taken into account when drawing up a business plan for a flower shop. A commodity such as flowers cannot be stored forever: if it is not sold within a few days, then the entrepreneur will have losses instead of profits. Withering bouquets are suitable only for a funeral ceremony, and even then, if there is a buyer.

Buying goods in bulk also implies the possibility of losses, since in large batches flowers with broken stems, torn petals can come across, because it is simply impossible to consider each during the purchase. To avoid such unexpected costs, purchases should be made in small lots. This will provide an opportunity to visually assess the condition of flower products.

If the flower trade turns out to be profitable in a particular region, the possibility of opening an online flower shop should be considered. However, this option will be appropriate even in the case of poorly developing trade.

In this material:

If you walk through any city, you can see that the flower business today is quite popular. In each settlement there are several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can the sale of flowers bring a decent profit in the face of such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, it is necessary to correctly determine the type of product, find a good place for its implementation and attract customers. In this case, the profitability of the business can reach a decent level in a short time.

On the way to success

The flower trade can be very profitable if developed. Even more profit can be received by a businessman who will establish own production products, that is, will independently grow flowers. However, such a development of events is possible only for those who can correctly calculate everything and feel all the subtleties of this type of activity. The flower business has some nuances, namely the features of the products themselves, which have a short implementation period. For this reason, it is necessary to purchase all necessary equipment to extend this period.

To get a good result, there is no need for huge investments, but you still have to spend money on certain equipment for the flower business and a suitable room, since this product is considered quite whimsical. For a business to be successful, it is necessary to offer customers only high-quality goods, and for this, fresh fresh flowers should always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, you need to find reliable suppliers. It is especially important that the supply system does not fail at times of increased demand, that is, on holidays.

An important factor is the ability of a businessman to create a favorable environment for customers. The desire of buyers to return here largely depends on what kind of atmosphere will prevail at the outlet. A competent approach and clear calculation is a very important component of any business, but selling flowers is also a creative activity, so you need to love your job and do it with inspiration.

If a businessman is doing well with taste, he will be able to choose the right product range and decorate the room. It is important to take care of advertising, as this moment is one of the most important in mandatory expenses.

How to organize a flower business?

If a person is going to do it for the first time own business, he should read special literature on how to organize a flower business and deal with issues Russian legislation. It is best to register as individual entrepreneur, since for retail in this case there will be the most Better conditions. If it will be too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you set up and run a business.

If an aspiring entrepreneur decides to open a flower business, where to start is the first question he asks himself. Start by defining your own niche. When we are talking about flowers, you need to choose the right location of the outlet in order to avoid unnecessary competition. Please note that this place must be crowded. It is best to look at areas near schools and vocational schools.

The next step is to find a good reliable supplier. At this stage, difficulties often arise. Often, entrepreneurs have to fill themselves with a lot of bumps before they can find a good supplier. Flowers need to be bought in a timely manner, but with a small margin. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the trading room.

As for how to start a flower business, the first stage provides for mandatory investments in advertising. This is the only way people will be able to find out about the new store. Then it all depends on the quality of products, prices and level of service. If all this is on high level, there will be many regular customers. It is possible that in the future it will even be necessary to expand the business and hire assistants. Sellers in a flower shop should be creative, energetic and sociable people.

A store

If the entrepreneur already has experience in commercial activities, it will be much easier for him to decide on the amount of work that he can afford. Another thing is novice businessmen. If there is no serious experience, you should not immediately invest large sums in a flower business. It is better to start with a small outlet, that is, become a representative of the smallest business.

With a minimum investment, you can even organize your own store on the worldwide web. It is quite convenient and has recently enjoyed considerable popularity. enough to organize warehouse space, arrange timely delivery for constant replenishment of the warehouse, and then take orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.

Several big investments will require its own salon. Here it is already necessary to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have become very popular lately. Moreover, you can sell not only cut flowers, but also potted plants and related products. In the period between holidays, such goods make up a considerable percentage of revenue. Some entrepreneurs go even further and complement the flower business with holiday products and gifts. You can allocate several shelves for toys and put up a rack with postcards to generate additional income and attract even more customers.

One of the most common types of outlets for the sale of flowers in recent times is the department in the pavilion. As a rule, they are located in crowded places, but are rented out for a moderate rent. Thus, the pavilion will bring a good income at a low cost.

A classic option can be called a flower shop. It can be equipped on the ground floor of a residential building or a separate building can be built. Investments in this case will be significant, since everything will have to be properly equipped. As a rule, there is enough space in stores, so you can offer customers a wide range of products. It is better that these are flowers from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your outlet for the sale of flowers, huge investments are not required. However, if the businessman plans to engage in the implementation of fashion exotic plants, they will need to create the right microclimate for long-term storage. If the task of the point is only to trade in flowers and bouquets from regular varieties costs will be much less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself should be equipped with air conditioning, a refrigerator, special racks and a table for processing plants. Roses and carnations are in the greatest demand. Depending on seasonality, you can purchase other options, for example, tulips or asters. Considerable popularity in last years began to use orchids.

Location of the outlet

As for whether it is profitable to engage in the sale of flowers, this largely depends on how well the outlet is located. If the area is walkable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products at once, which already reduces the level of profitability at times.

Experts say that the most profitable places for flower trade are areas near restaurants and concert halls, close to schools and other educational institutions.

Often flower shops can be found at the intersections of busy streets and bus stops. Such places are well suited for the flower trade, as it is easy to drive here by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that this will bring a certain profit. As for the implementation of colors, then the prospects are very large, since similar products will always be in demand, and on certain days of the year there is no end to customers. However, in order for the outlet to bring good profit, you must be able to properly store and sell flowers.

Given that plants are very whimsical products, they must be handled with extreme care. Moreover, a considerable percentage will be spent on write-offs, and this cannot be avoided. However, the purchase price of flowers is small, so you can make such an extra charge that will cover the costs many times over. And here again it becomes very important right choice supplier.

If you organize a medium-sized outlet, you can meet 50-100 thousand rubles. This is enough for the purchase of normal equipment and for the purchase of products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to fully understand all the nuances of the flower business, and then, if necessary, you can hire assistants.

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A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. In any city there are a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize a flower business in such a way as to make a profit? To do this, a number of factors must be taken into account.
Organization Features

In this business, several components play a major role. It is necessary to accurately determine the size of the initial investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and strategically place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.

To organize a flower business, it is enough to register at the local branch of the Federal Tax Service of Russia as an individual entrepreneur, register with the branch pension fund, as well as decide on the type of taxation and start looking for premises.

Type of outlet

There are several types of retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. Most suitable option for beginners in this field of business - open an online store. Here it is necessary to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.

The flower pavilion will require large investments. You will need a spacious room, decorated in a designer style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start trading in flowers, investments Money are reduced to minimum amounts, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• cutting tools.

In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.

In order for your business to be profitable, it is important to properly locate the outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes, to choose a good place, you need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the product for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. Flowers should be stored in a film or cellophane so that they do not lose their presentation. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.

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Choosing staff

Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer a decent wages and good working conditions.

You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They can be dressed in beautiful costumes that reflect the image of your company or restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.

The most best form advertisements - a sign that will attract attention and inform that flowers are being sold here. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.

On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.

In order for a business to develop and be successful, you need to properly organize your daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. IN morning time it is best to prepare flowers for sale, organize the work of sellers and carry out the delivery of goods.

The time of the highest sales will depend on where the store is located. Stores located in busy areas will sell more flowers from about 4 to 7 pm, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.