Balloon business. How to open a retail point of sale? The official side of the issue

Balloons are an integral part of the holiday for people of all ages. They decorate rooms on birthdays and weddings, they are ordered to offices and hospitals, they are presented at festivals and promotions. An ordinary balloon can be bought at any store, but only specialized sales departments offer a variety of sizes and shapes, design services, delivery, and installation of decorative structures. Selling balloons with the right organization can be a profitable and fast-paying business, as well as be the first step in the decoration and holiday organization industry.

This article reviewed various options opening a company for the sale of balloons and the provision of services with their use.

Variety of services offered

The year 1997 is considered the beginning of the formation of the holiday decor industry in Russia. The idea to decorate the premises for the holiday and create figures from balloons came from abroad, but long time its implementation was very primitive due to a meager assortment of basic materials and a lack of understanding of technology. In modern conditions, there is a fairly strong competitive base, so the success of an enterprise depends on the breadth of the proposed range of balloons and services.

Retail point of sale

The fastest start will be the opening of a shopping island or a corner in a shopping center. The island is a shopping area in a gallery between shops, the windows of which can be approached from all sides. Corner ("corner") is a view of the island, limited by one or two walls. Balloons are a spontaneous purchase, on the go, so a necessary condition for attracting a buyer is the original design of even a small area. Special conditions: good traffic and proximity to children's shops, playgrounds and points of sale of sweets.

original design Corner mini-zoo of air animals

The counter can be supplemented with the sale of bright sweets, postcards, crackers. It is also profitable to provide a gift wrapping service and the sale of paper bags, boxes, ribbons, soft toys as related products.

The most popular type of product in the balloon corner is foil cartoon characters and animals. AT themed holidays hearts, cakes, planes, pumpkins on a stick are popular. Especially loved by children are "walking" balloons that are inflated with helium, but because of the small load at the bottom they cannot take off. They are made in the form of pets that "walk" on cardboard legs for their little owner.

"Walking" ball in the form of a dog

This type of trade does not require the attraction of credit funds and belongs to the category of projects with low risks. Depending on the cost of rent, about 100 thousand rubles will be required to start, and a car is also required for the transportation and delivery of products. In the absence of additional goods and services, an outlet can occupy no more than 2 sq. m.

Counter with foil balloons

In the case of opening a full-fledged store, a wider assortment will be required for payback. If buyers, especially young ones, rarely manage to pass by the colorful island, then a store with a separate entrance is easy to bypass. Therefore, first of all, the anchor is determined - what the buyer comes for. Such an anchor can be carnival products, gifts, souvenirs or decor items. It is obligatory to have products with a high price and, accordingly, a margin: masquerade costumes, wigs, makeup, large soft toys.

The cost of display equipment for a full-scale store also significantly increases the amount of capital investment. In the absence of a formed customer base and a recognizable brand, this format is not recommended for single products. The only exception is if the premises are owned by the entrepreneur, and there is no need to pay for its rent.

Shop selling carnival products

Room decoration

Retail sale of balloons is ineffective without the provision of services for the design of premises. Aerodesign is a direction in decorating art, which deals with the creation of three-dimensional figures from balloons for temporary decoration of the interior. This service can also be provided outside the retail store by selling through groups in social networks, an online store, event agencies, advertising magazines and booklets.

For design, latex balloons are more often used, complementing them with foil, curly, using the "ball in a ball" technology. On plastic frames, garlands are formed from balls of various sizes, which are ranked using templates. Frames are assembled into figures, flat or three-dimensional, depending on the wishes of the customer.

The most popular aero design is for children's birthdays, holidays, performances, and in this niche all competitors are of approximately the same level with comparable income. More interesting is the profit from the design of large "adult" events: corporate meetings, conferences, parties, wedding banquets. Sometimes installation work for holidays of this magnitude, they begin the day before, or the night before the celebration.

Aerodesign in the design of the conference

Particular importance should be given to the portfolio, designed in print and electronic form. It is necessary to collect examples of all the services that are provided, even if some of them for the photo will have to be done for free or with a low margin. Works from the portfolio should be photographed from the most favorable angle and emphasize the atmosphere and status of the event.

Without examples of what a company designer is capable of, corporate orders cannot be obtained. Namely, they represent the category of clients, work with which can recoup capital costs in a few days of design work. To reach this level, you will need special equipment: a printer for printing logos on balloons, a truck for transporting several cylinders at once, assembly ladders and plastic frames.

The famous balloon arches of McDonald's

The interior design firm should have a designer on staff, as this area requires an understanding of the basics of composition, color combinations, compliance with the format and level of decorated events. As a designer, a business owner is also suitable for a start if he has creative inclinations. The basics of working with balls are studied in special courses, which include the following topics:

• various materials and their features;
• safety when working with cylinders and compressors;
• techniques for inflating and tying balloons;
• schemes for creating garlands and bouquets;
• work with frames;
• installation features at different air temperatures.

The cost of courses depends on the number of hours of training, on average it is 12 thousand rubles. for 6 academic hours of group lessons. Such training will give a general idea of ​​​​work in the industry, but not an understanding of current schemes for decorating premises. Trends become obsolete very quickly, and in order to keep up with customer requests, knowledge will need to be updated regularly.

Modern aero design in shop window decoration

Sale of balloons at city events

At children's parties and festivals, a foil balloon serves to entertain the child and makes the baby clearly visible in the crowd. Therefore, at city events, balloons - not only a souvenir, but also a security measure - are in high demand.

If you have a trade permit, you can organize a business at virtually no cost, on the go. If the seller moves and sells balls from his hands, then no stationary point, tent, trading equipment is needed. The minimum costs are determined by the lower threshold of wholesale purchases - 10 thousand rubles. This amount is enough to buy a portable helium tank for 25 large foil balloons, a hand pump for small balloons on a stick, and supplies.

Sale in parks, especially during events, allows you to make a markup of up to 400% of the wholesale cost of an uninflated balloon. Even focusing on average prices in online stores, with the full implementation of the “starter package”, the revenue will be about 20 thousand rubles, that is, the initial costs will pay off twice.

The share of the cost of various types of balls in the total revenue from trading on the street

This option is suitable for students and those who are just starting to try their hand at entrepreneurship. Its profitability is limited, and customer demand is not constant, which leads to zero income on weekdays and during the cold season. In addition, retail trade without documentation, payment of taxes and permission from municipal authorities threatens with problems with the law.

However, with the already existing retail business of selling balloons, participation in the holidays will become an additional way of income and advertising. In this case, you can think about purchasing a portable trading tent-tent and expanding the range with small toys, luminous key rings, and souvenirs.

Street ball vendor

Bouquets and toys from balloons to order

Another niche in the "air" business is the manufacture of bouquets and toys from balloons for modeling. They are presented in various sizes and are inflated with a hand pump, the purchase price starts from two rubles apiece. A finished composition with a height of about 80 cm costs 1000 rubles or more, depending on the complexity of the figure. They decorate the entrance areas of banquet halls, shops and offices.

Dinosaur figure from balloons for modeling

The skill of twisting toys and bouquets can be gained by training with videos and books that are in the assortment of balloons and equipment suppliers.

Giving toy bouquets instead of real flowers five years ago was very modern. It looked original and was popular among the school environment, as well as among those who do not buy cut flowers for internal reasons (protectors of nature, environmentalists, ethical vegetarians). Today, such a bouquet looks a bit old-fashioned, although balloon stores are encouraged to have this position in the list of goods.

Flowers from balloons as a gift junior schoolchildren

Much more relevant, if we talk about the small size of products, figures of animals and cartoon characters. Of particular joy in children is the process of twisting itself, which can also be used for entertainment and promotional purposes at various holidays.

The main disadvantage of this niche is that the production of figures practically does not require any talents, equipment, or investments. Those who want to give such a gift can make it themselves in a few minutes, having 15 modeling balls and a training video on the net.

Delivery of balloons

Balloon delivery is the second most profitable part of the business after aerodesign. Delivery is carried out at home, in the office, in hospitals in order to cheer up the gifted person or decorate the room on their own. To make a sale, you need to open an online store or a group on social networks. It is enough for the owner of a retail outlet to print colorful booklets with design options for various holidays and an approximate estimate.

Balloons with delivery in the decor of a wedding banquet

The main buyers are parents of small children, young people, owners of small offices. Depending on the volume of the order, a store representative can deliver already inflated balloons or fill them on the spot. The price of the order in this case does not change. Inflated balloons are transported in safety nets or plastic bags; it is advisable to have a minivan for this purpose.

Customers most often use the delivered balloons in three types of room decorations.

• Ceiling decoration. Helium balloons, rising to the ceiling, fill the room with a festive atmosphere. Ribbons hanging to the middle of the height of the room can be made of various materials depending on the theme of the holiday: hemp rope for pirate party, satin ribbons for a newborn in the house or bright paper "tails" for children's day birth.
• Point - the central point of the holiday, on which there is a photo of the birthday man, a wedding book for guests, snacks, sweets, drinks. Decorated with latex helium balloons or figured foil balloons.

"Point" for a wedding with helium balloons

• Floor decoration. The most budget option, for which the number of balls is more important than quality. The balls are filled with air and serve as a kind of carpet for the place of the holiday. The floor strewn with white or transparent balls looks impressive.

Organization of an online store with courier delivery in many ways similar to retail. The capital investment is the same: the lack of retail equipment and rental covers the development of the store interface and its maintenance, an extended marketing campaign and fuel costs. A quality start is possible if you have 100 thousand rubles.

The range can be expanded with expensive items: balls with LEDs, musical, mother-of-pearl, crystal, shiny. In the assortment, it is also desirable to have elements of aero design (garlands, poles), figurines from balloons for modeling, cakes and bouquets from balloons.

Business registration

Registration is obligatory for any type of retail trade, and hence the choice of legal form. Without this, it is impossible to conclude lease agreements, hire employees, make bulk purchases and work with large clients. Documenting not so important when selling online and providing decorating services for private clients, but this makes it impossible further development and access to corporate clients.

Choice of legal form

Opening a company selling balloons is ideal to start with individual entrepreneurship. Registration takes three working days and costs less than 2 thousand rubles. taking into account the payment of the fee, the design of the seal and the opening of a current account. In this case, the last two points for petty trading are not required.

With an area of ​​\u200b\u200bthe outlet less than 15 sq.m, a simplified taxation system is applied. A single tax on imputed income allows you not to buy a cash register, but to fill out checks by hand or using a small typewriter. This analogue cash register does not require registration with the tax office, but allows you to remove all types of financial statements, connect a barcode reader and print all the necessary details on the check. A small laptop is enough to connect such a device in the corner.

From July 1, 2018, by order of the Ministry of Finance, mandatory online cash registers are introduced for entrepreneurs who provide any type of sale individuals. In this case, it is more logical to use the simplified tax system for trade (as well as for decorating services) and pay 6% of income or 15% of income minus expenses. The second option with a high margin is not profitable.

OKVED codes

View code economic activity determined by the main component of business income. This is the code from which you will have to report to the tax. If an entrepreneur has a retail department, then the main code will be 47.78.9, when sold through an online store, code 47.91.2 is added, and 74.10 allows you to provide aero design services.

SECTION G	WHOLESALE AND RETAIL TRADE
47	Retail trade, except for motor vehicles and motorcycles
47.78	Other retail sale in specialized stores
47.78.9	Retail sale of non-food items not included in other categories in specialized stores
47.9	Retail trade outside shops, stalls, markets
47.91	Retail trade by mail or via the information and communication network Internet
47.91.2	Retail trade carried out directly with the help of the Internet information and communication network
SECTION M	PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES
74	Other professional scientific and technical activities
74.1	Activities specialized in the field of design
74.10	Activities specialized in the field of design, incl. interior decor

Required documents

The activity of selling balloons is not included in the list of licensed activities. Thus, to get started, an entrepreneur needs:

• registration certificate individual entrepreneur;
• quality certificates for the goods and used gas cylinders;
• sanitary book of the seller of non-food goods.

Quality certificates are available from major suppliers upon request. A personal medical book is issued in a week, a medical examination costs about two thousand rubles.

How to open a retail point of sale?

Before opening a retail point of sale, it is necessary to carry out research work: study the market, communicate with representatives of wedding agencies and organizers of children's parties, compile a list of local competitors, find out their assortment, conditions, prices. This is followed by the rental of premises, the purchase of equipment, the conclusion of contracts with suppliers and courier services. While the goods are on the way, it's time to get training in the basics of aero design, recruit employees and create social media profiles. At the final stage, it is important to think over the eye-catching decoration of the outlet, marketing policy and Special offers for the first buyers.

Where is the best place to open?

The main points of sale are shopping islands in shopping centers near the entrances with high traffic. When placing in other places, you need to focus on the proximity of stores for buyers with children. Such places can be large toy supermarkets, entertainment centers, a cinema, a shooting range, a children's cafe.

The rooms under the escalators are convenient, as they have the opportunity to organize a small hidden warehouse for storing consumables. Renting an island with an area of ​​5-8 sq. m in the regions is 5-15 thousand rubles. per month. Making a showcase to order - up to 30 thousand rubles.

Decorating an island in a mall

There is a slight subtlety in renting a place in a shopping center - not all landlords allow the use of gas cylinders on their territory. Helium cylinders work under pressure, which means that a safety rule applies to them, prescribing their use only in open areas where there are no crowds of people.

In some cases, entrepreneurs use a 10-liter bottle, the dimensions of which allow it to be hidden under the counter. However, it is better not to wait for fines and warnings from the administration, but to clarify this issue before concluding a lease agreement.

An alternative solution may be to place the balloon in the back rooms of the shopping center itself, or to sell pre-inflated products.

For the provision of decorating services, you will also need warehouses. They should be spacious, free from dust, well ventilated or have supply ventilation: helium in large quantities can cause poisoning. There must be enough space for storage plastic frames, ladders, gas cylinders, boxes with balls. On the initial stage the warehouse can be an apartment or a garage of the owner himself.

Necessary equipment

Balloons can be inflated with helium or air. Helium is used for floating balloons, balloons with legs, large foil balloons, and also for creating some figures. Balloons on a stick are filled with air, for modeling, for assembling structures, for creating walls.

A 40 liter gas cylinder is purchased empty and must be refilled every 500 30 cm balloons. Some suppliers provide a cylinder with a 100% deposit when buying gas. The most budgetary Orenburg helium can be purchased for 4,700 rubles, leaving the same amount as a pledge. You can buy gas in smaller volumes - 20 liters, 10 liters or portable home devices for 5 liters, but the cost of filling one balloon in this case will be twice as high.

Helium cylinders

In order to inflate the balloon, you need to attach a optional equipment: adapter, pressure gauge, reducer. Using a pressure gauge, you can control the balance of gas, its consumption per shift to prevent theft by sellers. Simple set of equipment Russian production BAMZ costs 1,700 rubles.

Gas equipment for helium cylinder

In order to inflate balloons with air for twisting - twisting figures and bouquets - you need a regular hand pump. A high-quality Italian model costs about 300 rubles.

Hand pump for filling balloons with air

Electric compressors are used to fill the balls in large quantities. Theoretically, any device of this type is suitable for this purpose, even for inflating tires. However, in practice, such devices heat up too quickly, do not pump enough air, and are very slow. A special compressor for aero design fills a standard balloon in 2 seconds, has three different nozzles and costs about 6 thousand rubles.

Aero compressor for balloons COOL AIRE MINI

In order for the most expensive products - large foil figures - to please customers for a long time, after filling the balloon with helium or air, a seam should be welded. A foil balloon sealer costs 2,700 rubles. and increases the loyalty of the client, who notes the desire of the seller to increase the life of the figure.

Seam sealer

When filling balloons for decoration purposes, uniform size is especially important. To do this, use a plastic calibrator containing templates of several diameters. The cost of such a device is 2800 rubles.

Balloon calibrator

Optional expenses - the purchase of a machine for printing on balls. With its help, client logos, wishes or drawings are applied. Price hand model 11 thousand rubles, five different colors of ink for printing per liter - 10 thousand rubles.

Thus, the cost of equipment will amount to 23 thousand rubles. without a printing press.

Expendable materials

Consumables are divided into basic and auxiliary. The main materials are balloons. For different needs, different products are selected:

• for weaving garlands and creating figures - dense latex, Italian production, 1200 rubles. for 500 pieces;
• for filling with helium - thin strong latex, Mexico, 355 rubles. for 100 pieces;
• budget for large volumes of work - bright latex made in China, 209 rubles. for 100 pieces;
• with a pattern - a wide range, Belgium, 252 rubles. for 100 pieces;
• for modeling - soft latex, Colombia, 349 rubles. for 100 pieces;
• foil large - from a film, Spain, from 90 rubles / piece;
• large round ones - thin mylar film, USA, from 85 rubles / piece;
• small on a stick - foil on film, Spain, from 16 rubles / piece;
• figures with a load - polymer film, USA, from 300 rubles / piece;
• balls on legs - polymer film, China, from 250 rubles / piece.

Variety of latex balloons

Auxiliary consumables include ribbons, plastic holders, fishing line, glue to extend the flight time of helium balloons. In total, for the first purchase of basic consumables, approximately 50 thousand rubles will be needed. for retail trade, from 70 thousand rubles. - with additional decorating services.

Staff

At the very beginning of the journey to a retail outlet, one or two salespeople with a shift schedule and a salary-bonus wage system are needed. Sellers must be over 18 years of age, be proficient in sales techniques and artistic taste, and must have a medical book for a domestic services worker with access to non-food products. At official work at children's events (showing master classes, training, trade in educational institutions) you need a medical book with an extended list of examinations passed. But drivers and couriers of the delivery service will not need any additional documents, except for a passport.

In the future, the state will also need a decorator who has completed an aero design course. A minimum of two people are required to carry cylinders for safety reasons, these workers can be hired for outsourcing. The same is true for erection workers of structures (arches, pillars, walls), they can be recruited under an agreement with a labor agency or from the staff of a shopping center.

The positions of director, marketer, accountant, driver at first are combined by the owner of the business.

Position	Number of persons	Average salary per month, rub.	Personnel costs per month, rub.
Salesman	2	20 000	40 000
Designer	1	30 000	30 000
Ancillary workers	2	15 000	30 000
Total:	5		100 000

Table "Personnel costs"

How much money do you need to open?

Initial investment consists of capital investment and cost working capital. The minimum investment amount for organizing the work of a retail outlet and providing decorating services is 190 thousand rubles. The amount of investment can be reduced by the amount of consumables, but do not forget that the breadth of the range offered significantly affects the amount of revenue.

The volume of investments for opening

Opening a franchise store

On the Russian market There are several types of franchise in the sphere of sale of balloons. This type of activity is suitable for those who do not lack funding, but do not have any entrepreneurial experience. The franchisor provides full information support, design of promotional products, supplier base and staff training. In return, the businessman pays a one-time lump-sum fee, or shares the monthly profit with the parent organization.

The initial costs in this case can be even more impressive than with an independent start. This is explained by the fact that the franchisor often requires strict adherence to all corporate rules: showcases of a special design, software, monthly full development of the advertising budget require additional funds.

There are several companies on the market that offer franchises for various conditions. Each has its own recommended trading format, which varies depending on the individual requirements of the entrepreneur.

Franchise Terms	"Stylish ball"	"Merry Fun"	"MosShar"	"Mikhail Sharikov"
Lump sum	—	50 thousand rubles	100 thousand rubles	100 thousand rubles
Royalty	10 thousand rubles / month	—	—	7% of revenue
Minimum investment	150 thousand rubles	600 thousand rubles	250 thousand rubles	500 thousand rubles
Format	Corner	Score	Corner	Score
Peculiarities	With aero design services	The whole range of goods for the holiday	Ready-made own online store	Online store with its own CRM system

How to put an end to a city event?

To obtain a permit to trade as part of a city event, you need to decide who is its organizer. This information is usually listed at the bottom of the posters, with contact details and a phone number. By contacting the organizer, you need to clarify the intended format of participation in the holiday.

You can set up a table with balls for a certain "entrance" fee, or try to negotiate with the organizer about barter and decorate the entrance area with growth balls. This will save liquid funds and serve as additional advertising.

If the holiday is citywide, then the city administration issues a permit for trade. The permit contains information about the enterprise and the field of activity.

We should also discuss the possibility of putting a helium balloon on the holiday. For this, a certificate for helium is requested from the company that fills the cylinders. It states that the gas is non-flammable, non-toxic and non-explosive. In the case of an approval decision of the administration, the certificate must be carried with you all the time of trading.

To sell the balls, you will need a minimum of equipment: a table, a chair, a gas cylinder and balls of various shapes, sizes, colors. The emphasis in the nomenclature is on the theme of the holiday, for example, for an ice cream festival, it is logical to stock up on all kinds of balloons with the image of a cone or learn how to make it from balloons for modeling.

Sale of balloons at the holiday in honor of the Day of Russia

Supplier search

A superficial analysis of purchase prices shows that the conditions various enterprises for the supply of goods for the industry differ insignificantly. Russian suppliers are concentrated in major cities, which should be considered when choosing, since the cost of delivery affects the formation of the cost of the product.

Some items are more profitable to order directly from China, for example, small curly balls. Low-quality Chinese balls are not used to create frame figures, they do not hold their shape well and often have an uneven color. In addition, such a product does not have Russian quality certificates, it smells strongly and stains hands. Here are some of the wholesale suppliers.

Supplier name	Minimum purchase, rub.	Delivery terms	Discounts	Terms of payment	Cost of 40l helium cylinder
"Merry Idea", Zelenograd	10 000	To shopping center in Moscow free of charge from 20,000 rubles.	From 150 000 rub. -15% next year	Prepayment	4 975
SibShar, Kemerovo	2 000	To the shopping center in Kemerovo free of charge from 4,000 rubles.	Not	Prepayment	5 800
Don Ballon, Moscow	5 000	To shopping center in Moscow free of charge	Over 150,000 rubles - 15% for the current purchase, discount savings system	Prepayment	4 975
"Many Sharoff", Yekaterinburg	7000	At the expense of the buyer	Over 50,000 rubles. – 15% next month	Prepayment	5200

Advertising

The creation of a successful firm is largely determined by the direction and aggressiveness of the marketing policy. Retail sales of balloons are difficult to promote, as the island trade format is aimed at spontaneous, unconscious purchases. The emphasis in advertising should be done not on the product, but on the services: the design of the premises in an individual style, the unique atmosphere of the holiday, fast delivery. For this purpose, pages on social networks with a regularly updated portfolio, seasonal offers and a package of services for birthday people are suitable. Such promotion does not require a lot of money and is effective if regularly filled with colorful content.

All niches of the event business are the rare case where print advertising still works. Booklets, samples and mini-compositions left on counters in registry offices, kindergartens, schools, banquet halls, pastry shops, give customers an idea not only about the list, but also about the level of services provided. Collaboration with advertising, wedding and event agencies for 10% of revenue brings new customers and increases their loyalty due to the completeness of the range of services.

Separately, it should be noted social advertising - decoration of charity concerts, orphanages for the holiday, participation in flash mobs to launch balloons, and so on. Such activity does not require large expenses, increases the loyalty of future customers, and also serves as additional free advertising.

Flash mob to launch balloons in Yoshkar-Ola

How much can you earn?

Despite the pronounced linkage of sales volumes to national holidays, it is possible to provide this type of business with a uniform workload throughout the year by expanding the range of services. The main income is formed by the services of mobile design and home delivery of balloons, much less is brought by retail sales and outdoor sales during the holidays.

The average percentage of profitability in the retail trade of balloons is 100-150%, design services - up to 400%, exit trade - 200%. When purchasing materials for 50 thousand rubles. monthly profitability will be about 200 thousand rubles, which hardly covers the costs of maintaining a retail outlet in a large city.

You can increase the profitability of the organization by eliminating the retail outlet in favor of an online store, delivery and clearance services. Then operating expenses will be reduced to the cost of materials, gasoline and advertising, which will allow you to receive 100 thousand rubles. profit per month.

The profit structure of the business on the balls

Conclusion

trade market balloons has reached saturation point in 20 years, and as a result there is a high level of competition and an oversupply in large cities. Conditions for maintaining profitability in such conditions:

• compliance with the latest fashion trends in decorating art;
• social networks as the main marketing tool;
• continuous updating of the assortment due to new textures and materials;
• obligatory presence at city-scale events: exhibitions, festivals, festivities.

In general, responsible, technologically and creatively developing balloon companies will always have a buyer. In the event of a decrease in business profitability, you can expand the package of services by decorating fresh flowers, draperies and paper decorations.

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Not everyone has the opportunity to organize their own enterprise. But the idea to open a small business probably occurred to every second person. Many questions immediately appear: what business to choose, where to start, the main secrets of doing business. It is not so easy, because any business requires certain investments. As it turns out, this is not the most important thing. The main problem is that today the main niches in the market that make a profit are almost completely occupied, that is, newcomers simply cannot compete.

One of the components of the successful prosperity of a newly-made business is that the entrepreneur has the necessary knowledge and experience in a particular field of activity. If we analyze all the disadvantages of starting your own business, then we can conclude that the idea of ​​​​becoming an independent entrepreneur today is practically not reproducible in reality. Only a stubborn, constantly moving forward person is capable of breaking through in a certain field of activity and occupying his own niche in business.

What kind of business can be organized today, what are the advantages, secrets of doing private business? The main stakes must be placed on relatively new areas of business that have just begun to appear. You can, for example, try to start a business on balloons, but we are talking not about selling them. Absolutely fresh idea for business organization - air design. There is practically no competition here today, so you can safely open an aerodesign studio. These services are in high demand these days.

Aerodesign: what is this direction?

This is one of the types of interior elements of the room, most often in which a solemn event is supposed to be held. Helium balloons are used as decorations. In this case, this is not the usual bunch of children's multi-colored balloons hung in the corners of the room, but enchantingly executed compositions. Enough on the market today a large number of a variety of balls that differ in their own parameters, colors, texture.

With certain skills and a variety of fantasies, they can be used to produce a variety of different figures, decor components, diverse compositions. Today, with the help of balloons, it is very fashionable to decorate the premises for various festive events: birthdays, weddings, etc. This is the aero design of the room, for the decoration of which the heroes of the occasion pay.

Aerodesign has its own secrets, knowing which you can open your own business and earn good money on it.

The main secrets of organizing a balloon business

What is the point of starting this business? Of course, paperwork, official registration is required. Such a studio is an enterprise that does not require the maintenance of a large staff. The initial period can be managed on its own before expanding the business. Therefore, it is recommended to register a business as an individual entrepreneur. Such a process today does not require a lot of time.

While they are preparing Required documents, it is worth considering a plan for the work of such a studio. The content of the business plan should cover the phased implementation of specific actions.

Mastery Secrets

A young entrepreneur may well have such an opinion: “what is worth studying here, everything is already clear enough.” But this is an erroneous opinion. Even if an aerodesign institution has a business plan developed by highly qualified specialists, it still does not have certain knowledge and formation skills. design compositions, the market in this area of ​​\u200b\u200bactivity will not be won.

Before organizing own business on balloons, to carry out stylized ennoblement of premises, it is necessary to comprehend the secrets of professional design skills. The mere ability to create different shapes from balls is not enough. AT this business in order to gain a large client base, you need to be able to create some new and unusually effective compositions every time.

Only with such an attitude to business, there will always be a line of people who want to use your services for design premises for celebrations. Where do they teach the secrets of design skills, teach the art of forming unique figures from ordinary balloons, how to reproduce them yourself?

It is necessary to be able to design any room for a gala event so that your work is really admired, subsequently helped to promote your business, telling friends about the art they saw with their own eyes.

We open our aerodesign studio

After the case has been legally formalized, a business plan for such a studio has been created, the skills of professional design improvement of the premises have been developed, you can buy balls, equipment necessary for work, rent an office, and make yourself known.

Equipment

The plan for reproducing the business idea of ​​such a studio must necessarily contain a section with a detailed list of the equipment necessary for doing business, with calculated costs for its purchase. What equipment do you need to buy, what is its cost? At the first stage of entrepreneurial activity in this direction, you will definitely need to purchase:

• balls for 7–10 thousand rubles;
• hand pump up to 300 rubles;
• compressor for filling balloons with helium - about 8 thousand rubles;
• a specialized tool for gluing balls together - 500 rubles;
• bolon 40 l, filled with helium - 9 thousand rubles.

Premises for rent

The idea of ​​renting for this studio allows you to save a lot. You can refuse to rent by taking orders over the phone, and to sign the contract, appoint a meeting place, for example, in a cafe. The second option is to rent an inexpensive small room. And hiring a large office just for signing documents and discussing the services provided is simply inappropriate.

It is better to spend this money on the purchase of more expensive, but high-quality equipment, consumables. The main task is to provide the most effective advertising for your own business: a portfolio, photos of the work done. This will help the promotion of the business much better than a chic office stuffed with expensive office equipment.

In this material:

At first glance, it may seem that the business with balloons is an insignificant part-time job, but if you think over and organize your own business correctly, you can get a stable high income. Inflatable balls are loved not only by children, but also by adults, because. they are associated with celebration and fun. They are often used to decorate the hall during corporate parties, weddings, birthdays and other celebrations. But in order to start making money in this field, you need to study aerodesign and perform it efficiently.

Starting a business organization

Starting a business in balloons is not difficult, because. it does not require large financial investments and for its organization you can use a small room, which will be an office.

Many entrepreneurs, starting an “air” business, believe that renting an office is an extra waste of money, but in fact it is very important for a company if it is planned to earn money not only by selling balloons on the street, but also by decorating holidays. The presence of an office gives the company solidity and inspires confidence among customers, besides, it will contain equipment and consumables for business.

There are no special requirements for the office, and the location does not play a role. No need to rent a large room, literally 20-30 m² is enough. It needs to be repaired as customers are unlikely to want to work with a company that cannot simply tidy up the office, for example, paint the walls or repair the floor. In addition, it must be designed in accordance with the theme of the company. Additionally, it is recommended to launch your own website, which will contain all the necessary information for customers.

Before starting a company, it is necessary to think over what services will be provided, and in accordance with this, draw up a business plan. It is best to purchase balloons directly from manufacturers at wholesale prices, and in this case it will be possible to order products of a special shape or size. Some entrepreneurs go even further and organize own production balloons, but it should be noted that such activities require large financial costs, and besides, it should not be taken on by novice businessmen.

Ways to make money on balls

There are several ways to make money on balloons that can be used simultaneously to increase company income:

1. Sale. On holidays or weekends, you can see people selling balloons in the city squares and parks. As a rule, each outlet has a large assortment of goods, and in addition to traditional latex round products, there are foil balls with images of various cartoon characters. In addition, the seller himself knows how to make interesting little animals, which is especially liked by children. A project of this format is the easiest to organize, you just need to find a good place for trading, purchase a large assortment of balloons, as well as a helium cylinder and a pump. It should be noted that if you use air to inflate products, and not helium, then they will not fly on their own, and buyers are unlikely to want to purchase such a dull balloon.
2. Decoration of halls for celebrations. This method earnings is the most profitable and stable, because. celebrations are held quite often, and besides, you can earn more on one order than in 1 day of selling latex products on the street. Before you start offering interior design services, you need to master the skills of aero design, purchase a large amount of consumables, several pumps and helium tanks. To attract customers, you should create a catalog with photographs of examples of the work done, so that the customer knows what exactly the company's employees can do.
3. Balloon printing. Today, printing is the most effective advertising, so many companies use different products with their logo or slogan. In addition, they often order printed balloons and distribute them to their customers, for example, on the opening day of the store. To start providing such a service, it will be necessary to purchase a special printer, through which it will be possible to print on latex products.

Do not forget that you will need help to organize a business, so you will need to hire several workers. If you plan to deal only with the sale of products and printing, then it is enough to find 2-3 people, and if the list of services includes the design of premises, then up to 10 employees will be needed.

Financial costs and income

Knowing where to start your own business, you need to start calculating its profitability. Initial expenses will include:

• rent of premises for an office - 10,000 rubles;
• purchase of equipment - 100,000 rubles;
• office renovation — 90,000 rubles;
• office equipment and office furniture - 100,000 rubles;
• creation of a website and advertising of the company - 40,000 rubles;

In addition, every month it will be necessary to pay utility bills, rent of premises, wages to employees and the purchase of consumables. Thus, it turns out that to start a business you need about 340 thousand rubles, and also every month it will be necessary to spend about 100-150 thousand rubles.

The profitability of a business will depend on the type of services offered, for example, you can earn 20,000 rubles on the design of halls. for 1 order, so in this field the business will pay off in just six months. And if you sell balloons individually, then earnings will be several times less, but on holidays, the payback of each balloon will be 200% or more. Start your business today and get stable income selling joy.

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A hot air balloon business might seem like a tempting idea for a young entrepreneur. Is it profitable to do this, and what reviews do the owners leave - we will tell in this article.

Today, most holidays of urban or family significance are accompanied by beautiful decorations from balloons. Also, these cute and diverse in shape and color products attract kids on the street and in the park. And with the right approach, a novice entrepreneur can make money on it.

Business specifics

Before embarking on this project, you need to evaluate all the pros and cons, whether it is profitable, the level of competition and the features of the decor industry. It is best to combine the sale of balloons with other destinations that complement each other perfectly. For example, this business goes well with:

1. Organization of festive events.
2. Decorative art.
3. entertainment programs.
4. gift business.
5. Floral direction.
6. sale greeting cards etc.

If you connect fantasy to this, then you can come up with a number of interesting combinations that will not only distinguish your company from competitors, but also help you get a decent profit.

Balloons in our country, and not only, are in great demand. They are always associated with a holiday, fun, good mood, childhood and carelessness. Recently, it has become fashionable to decorate almost any celebration with special arches, figures and other designs from such airy and weightless products.

But in order to make money not only on the resale of balloons, but also on the creation of interesting holiday structures, you will need to take special aero design courses. And although they are not cheap, but thanks to special skills, you can occupy a free niche in business and receive even large corporate orders. And with their help, the profit of the entrepreneur increases significantly.

There are many risks involved in making simple sales on the street:

• strict dependence on holidays;
• high competition;
• low markup on goods;
• You have to constantly look for good places for implementation.

But the benefits with the right approach will be much greater:

1. Business organization does not require large investments.
2. At first, you can even do without an office.
3. A high margin is set for this product, and when decorating banquets or events, you can raise the cost even more, which ensures a quick payback for the project.
4. Today, there are many educational materials on aero design available and with some effort and desire, an entrepreneur will surprise customers with unique designs that will help win their favor.

Where to start a business? Try balloon retailing, take aero design courses, and look for clients who want to organize an event (corporate, celebration, presentation, opening) or decorate a window. Over time, you will have a permanent customer base, which will gradually expand.

What can you earn?

There are many ways to sell this product:

• sales of balloons by the piece on the street;
• decoration of parties, corporate parties, birthdays, weddings and other events;
• decorating stages for performances and city events;
• window dressing;
• printing on balloons logos of establishments in honor of the opening or holding of any promotions;
• drawing up bouquets or toys from balloons to order;
• addition of gifts with their help.

After completing each order, it is desirable to take photos. Thus, you will prepare your portfolio, with which you can confirm professional skills, indicate what you can do and interest the client.

Try to expand the range of products as much as possible. Today there are various balloons - in the form of cartoon characters, in the form of animals that can “walk” after their owner, filled with helium (rising high), inflated with ordinary air (lying on the floor as a decoration), attached to a stick. How more options you can offer such products to customers, the more profitable the business itself will be.

Experienced entrepreneurs working in this direction recommend initially establishing contacts with the owners of organizations involved in the production of balls. Thus, you can always get the entire existing range of goods at the lowest prices. But pay attention to the quality of products. For example, Chinese balls are distinguished by a large amount of marriage and do not hold gas well inside.

The official side of the issue

Even when doing simple retail trade on the streets of the city, you will have to register as an individual entrepreneur (IP). Without this, it will be impossible to conduct legal activities, make bulk purchases, and even more so fulfill corporate orders for aerodesign.

Since the state in recent years has increasingly been meeting the needs of small businesses, there are simplified and patent taxation schemes. So, by choosing one of them, you will not have to keep complex reports and will only have to pay the minimum taxes.

It is also convenient that no licenses are needed to conduct such activities. It is enough only when registering to indicate the correct OKVED codes:

1. 78.9 - retail sale of non-food products in specialized outlets.
2. 9 - sale of products outside equipped shops, tents, etc. (that is, on the street).
3. 10 - activities in the field of design, interior decoration.

Even in the absence of an office, you will need quality certificates from the manufacturer of goods to confirm the safety of balloons for children and adults in the event of an inspection. The same documents must be carried with you for the equipment used. After all, gas cylinders are used for inflation, and they themselves are not always safe for others.

When hiring sellers or assistants to decorate ceremonial halls, you need to check the availability of sanitary books. With a simple sale of goods, it is issued for a worker of domestic services. If such an employee will participate in the preparation of children's holidays, then an extended list of examinations will be required. The same document is needed for the business owner.

Street trade or office?

Many entrepreneurs who start this type of business from scratch decide that no premises are required to conduct business. In fact, in order to organize a profitable project, it is desirable to have an office where any client can be received. So, your company is more credible.

Premises with an area of ​​​​about 20-30 square meters. m. is usually enough. It is necessary to make a simple repair and install a minimum of furniture and office equipment. If everything inside is designed according to the main direction of the company's activity, then this will only be a plus.

Retail is a little different. To do this, it is advisable to first decide whether you will make sales on the streets of the city or rent a covered space for this. Thus, the first option involves the agreement trading place with the city administration.

It is advisable to install a point in an area with high traffic of people. Potential clients - children with parents different ages. Therefore, parks, places near children's institutions, near entertainment centers, playgrounds etc.

If we are talking about a store or a separate “island” in a shopping center, then you need to take into account that balloons are a product that is bought unplanned, on impulse. Therefore, it is unlikely that anyone will enter a commercial building for him. To attract customers, you need to highlight the main object - gift wrapping, flowers, postcards, sweets, sweets, etc.

Please note that the owners of shopping centers do not always allow the use of gas cylinders inside the building. Therefore, such issues are agreed in advance to avoid further problems and fines. An alternative solution may be to sell products that you deliver to the site already finished. presentation.

Equipment and materials

Balloons are filled with air or helium. The first option is less and less used, as they are unable to easily hover above the ground, so the second option is more preferable for most cases. To provide various effects when decorating halls or shop windows, you need to have different equipment available:

• Gas cylinders (separately with helium and air). They are chosen not only for attractive cost, but also for quality. Remember that the supplier must provide you with copies of documents confirming the safety of the gas used.
• Adapters, pressure gauges and reducers are attached to the cylinder for ease of use. Also, with their help, you can control the honesty of the staff.
• A conventional hand pump is more often used to inflate twisting balls, that is, those that are twisted into different figures.
• Electric compressors - help to fill with helium a large number of products in a short period. This is especially important when decorating halls or creating large compositions.
• Balloon sealer - needed when selling foil figures. Thus, not only the desired shape is ensured, but also the long-term retention of gas inside.
• Calibrator - helps to control the amount of air taken in. This is especially important when creating many elements of the same size.
• A printing machine is needed only in cases where the provision of appropriate services is expected.

You will also need various consumables, decorative elements etc. (ribbons, fishing line, adhesive tape, frames). When buying balloons, try to do it with a margin and expand the range of goods as much as possible in order to be able to satisfy any customer request. Pay special attention to product quality.

It is advisable to purchase your own car. It should easily fit a gas bottle. standard size or ready-made inflated balloons in the right amount. The advantage is that you can independently make delivery to any point of the city, and it is also possible to print company advertising on the body, which will attract more customers.

Staff

Do I need to hire additional people in such a business? At the initial stage, in order to save money, you can do without employees, do everything yourself. But with the expansion of the range of services, the opening of new points of sale, the design of halls and the increase in the number of orders, you will have to hire workers.

For retail sales, you can take students or people with no work experience. But if you need help in organizing holidays, then be sure to take care of specialized training for hired employees - send them to aero design courses or pass on your own knowledge.

It may be enough to attract customers in this business difficult task especially if there is high competition in the city. But with a focused approach, significant success can be achieved. Try the following methods:

1. Create your own website, where it is enough to indicate the address and phone number of the office, describe the services provided and put up as many photos (portfolio) with finished works as possible.
2. Spread information about your agency on social networks, forums, special groups.
3. Print business cards, flyers and more printing products with which you can attract the attention of potential customers.
4. Cooperate with the city administration and participate in all events - at fairs, festivals, concerts, etc.
5. Make interesting offers to the owners of large companies that periodically arrange corporate parties, presentations, etc.
6. Place information about the company on various advertising platforms - newspapers, magazines, television, banners, public transport, etc.
7. Collaborate with agencies for organizing holidays, weddings, celebrations, flower shops.
8. Decorate periodically free small compositions in registry offices, restaurants, kindergartens, puppet theaters, pastry shops, etc.
9. Decorate charity concerts, organize flash mobs.

The more you apply fantasies, the more interesting the project will be and the more chances to earn. When the first customers appear, you can count on the most common type of advertising in our country - word of mouth. After telling their friends about the good service and interesting approach, a satisfied customer will bring a few more and will return himself when the opportunity arises.

Financial aspects

A business plan is drawn up depending on the direction of the activity. Yes, for retail balloons in crowded places will need one amount, and to create an office and decorate holidays, you will have to spend more. And if the first option involves only minimal costs for the purchase of goods and a hand pump, then the second way of earning needs to be described in more detail.

In addition, on a monthly basis, you will have to pay utility bills, rent of premises, Internet, telephone communications and staff work. The exact amounts will depend on the number of employees, scope of work, orders and rates in your area.

The level of income is also difficult to predict, because it is influenced by many factors. For example, for one order for decorating a hall for an event, you can take 20 thousand rubles. Then, if you have at least 15 customers per month, you can count on a profit of 300,000.

Even with monthly running costs, we can talk about high profitability. The investment will pay off within six months. True, it is not always possible to achieve such good performance from the first days of work. Therefore, it is better to set more realistic goals and prepare for the fact that it will be possible to reach net profit only after a year.

Video: balloon business.

Not a single holiday in our family could do without balloons. We have always tried to give balloons for birthdays according to the number of years connected together. At first, I tied them with threads, but over time, the balls became more and more ... 8 ... 10 ... 12 ... I began to think, but how are the balls connected? Having twisted the balls, I realized, and began to tie the ball on itself, and then with each other.

The idea to start decorating with balloons came about three years ago, but I did not find enough information for this.

My husband and I have been thinking about starting our own business for a long time. A lot came different ideas, but, not having a cash reserve, they stopped at the beginning of each of them, since they all required considerable investments.

At the end of last year, I finally decided that I would do balloon decoration. Looking on the Internet, I found several authors of their aero design programs. Someone offered books, someone offered CDs... But I chose Anatoly Piksaev's CDs. They attracted me with their simplicity and openness. Anatoly's words sounded very simple and convincing. After reading all the information, I immediately realized that the person is serious, and very thoroughly approaches the business he is engaged in. Having subscribed to the mailing list of free lessons, I was looking forward to the first lesson ... When I received it, I carefully studied it and realized that I needed to order the disk “All the secrets of business in balloons”. First, I realized that this business does not require big investments. This was one of the most important conditions for me. And secondly, Anatoly twisted these balls so bewitchingly, and such masterpieces were obtained that I wanted the same! So I did. I ordered a disk. While waiting for the disc, I didn't waste time... I found an online store selling balloons in Moscow and placed an order.

She ran to the post office more than once, checked if the parcel and parcel with balloons had arrived? I so wanted to spin the balls with my own hands! When you have an idea in your head, your hands are itching to bring this idea to life. And when the disk and balls were in my hands ... Having reached the house, they immediately sat down to watch with the whole family. And to my surprise, the lessons were so simple, intelligible, that I immediately began to twist. And then the noisy work began. I inflated, twirled, they burst ... And again I inflated, twirled ... And something happened ... The first thing I did was a dragon for the new year, my son had to go to school ... and it turned out pretty well . The children were delighted. By the way, at school we took first place and received a prize. Then I made a Christmas tree for the new year ...

I began to think, how can I start selling my products? The fact that there are already two offices in the city of Sortavala, where they are engaged in aero design and trade in balloons, did not bother me. I think there is enough work for everyone. I made a page in contact, invited friends ... and became interested. The first orders went on Valentine's Day. And so many that I barely had time to make them ... My husband also got involved in the work and helped me. But they worked out the price of the purchased disk in one day! Here is a photo of our Valentines...

Now I'm trying to make masterpieces myself, of my own invention ... On February 23, they asked me to make a tank. Of course, not without the help of my husband ... I got such a tank:

The client was very pleased...and her husband loved it.

It's so nice to realize that you are doing something nice for people! And you get inspired further work. Thanks to Anatoly, for the fact that with his skill and love for his work, he inspires desire and confidence in us that we will succeed too! The desire to create with my own hands captures me more and more, and every free minute, my hands are reaching out to spin another ball ... and more and more new compositions are born in my head.

But I came up with a spring bouquet. Simple and original. And it's already in demand...

It turns out that after watching Anatoly Piksaev's All the Secrets of Business in Balloons, you seem to take over this baton and get infected with ideas to create miracles for people with your own hands! And the most important thing is that these are not just two discs, but a whole access to all the video lessons that already exist, and which will still appear on the site of Anatoly Piksaev. And plus everything, live communication with those who follow the same path, on the site's forum, where they will always prompt, help; and Anatoly himself answers all the questions that concern us. I never thought that my hands could make such masterpieces! But without such accessible, simple and interesting information that Anatoly posted on the disk, this would never have happened! The lessons are so interesting that my children watch them with pleasure, instead of some cartoons, and then try to make it a reality... Now, in our house, Anatoly Piksaev's disks are not removed from the computer, but balls, and compositions from them, fill everything in our house. Now we cannot imagine life without balloons. My dream is to buy the rest of Anatoly's CDs: "Twisting is easy" and "Master class on working with linkolons." I am sure that with these discs, my business will go more confidently and faster.

And what a positive this activity brings! Children say: “Mom, we have never had so many balloons in our house!” All the bad mood goes away as you start spinning the balls. Laughter, joy and fun fill our house even more. Our whole family is delighted. Children dream when they will go with me to decorate the first hall. In the meantime, they are learning to make flowers, Luntik, Kuzya and much more ... And they have so much joy when something works out! In general, this occupation becomes our family business. Despite the fact that you need to have time to clean up the house, cook dinner, and meet and feed the children from school; and a one-and-a-half-year-old child is spinning under his feet - you have time to spin the balls between all this, and this inspires all household chores. And surprisingly, you have time!