Flower business from scratch what is important to consider. Competitive advantages of your flower shop

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. For the flower shop to start bringing stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application in the form P21001 for state registration of IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 " Retail flowers and other plants, seeds and fertilizers.

After registering an IP, the next step is to purchase cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as an agreement for the lease of premises, a document confirming the registration of a cash register, a register cash transactions, documents for equipment, etc., it is also better to keep them in the trading room, so that if the inspection company arrives, you can immediately provide them. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of the shopping centers of the city. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• to rent a small room in the trade pavilion of a modular design;
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if flower shop will be located near the metro station, but there will be no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in mall or in a residential building, you should immediately clarify the availability of such an opportunity as external advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit according to custom order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. In large cold rooms use shelves and glass vases for flowers.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

Find out the exact cost necessary equipment Internet will help in every city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a distribution channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only they depend positive reviews buyers.

Costs for wages staff will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the sales area is small, then the ideal option would be to sell fresh cut flowers. potted houseplants and related products in such places buyers are not looking. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, and large potted plants, and different kinds soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from natural flowers.

The advantages of the flower business include relatively small size starting investments, margins on goods reach up to 300%. Disadvantages: the product deteriorates quickly, it is damaged during transportation, seasonal sales.

Scale matters

The flower shop is no exception, its location. size greatly affect the development of business.

Small shop or pavilion

An important role is played by the size of the premises for business. A large store will expand the range of products. In addition to cut ones, they sell flowers in pots, souvenirs offered as gifts, soil mixture, other related products, due to them the costs in the store are reduced.

It will take approximately $20,000 to start the store. It pays off slowly, but due to the large assortment, regular customers, a stable business is obtained.

The pavilion, with a good location, brings good profit, and daily, despite the smaller area. The cost of opening it is negligible. But if the trading place is located on a site that is not profitable, then the income will drop significantly.

The profit in the pavilion depends mainly on the turnover. Here they sell mainly cut flowers with a small assortment of 20-25 items, which quickly deteriorate. Ancillary income is the packaging of flowers.

Specialized florist boutique

The sale of flowers in salons is gaining recognition. Sleek interior design floristic boutiques highlights the beauty of the flower business. The flower salon has significant advantages, but the required amount to open it is 80 thousand dollars. Typically, boutiques have corporate clients with whom they constantly cooperate and deliver flowers to them.

Profit from corporate clients equals weekly profit from retail sales.

Business in development will be stable with great prospects, opening a network of salons, developing new areas.

How to open a flower shop

Opening a flower shop does not have any special legal requirements: it is not subject to licensing, it does not have special rules for taxation. Therefore, it is worth starting it in the same way as any other business - with registration and registration in the appropriate authorities.

Registration, opening documents

Carry out activities without registration in government bodies store can't. What does it take to open a flower shop? First, prepare documents and register, having decided on the legal form of a legal entity, or register as an individual entrepreneur.

The list of documents includes:

• the charter of the company, signed by the founders in two copies with an electronic copy;
• a certificate from the bank confirming the presence of the authorized capital;
• receipt of payment of state duty;

Then you should submit an application to the tax office. A sample of filling out documents can be found on the Internet or in the inspection itself.

Purchase of equipment

Photo: an example of the arrangement of flower racks.

The initial cost of purchasing equipment can be kept to a minimum. Everything you need will be wisely purchased in specialized firms from wholesalers.

From furniture bought:

• tables,
• some chairs,
• shelving and showcases
• coasters,
• cutting tool,
• several plastic buckets, containers for flowers.

Mobile refrigeration units are purchased when urgently needed. In the hot months, you can use a conventional household air conditioner, in case of cold winter months, a portable electric heater is purchased.

Purchase of goods

When purchasing goods, it is necessary to focus on wholesale suppliers with experience in working with a good reputation, then there will be no problems with the reliability of delivery and the quality of the goods.

Fresh flowers are preserved with well-chosen temperature regime up to 20 days.

After the expiration of this period marketable condition flowers disappear. To reduce the costs of goods that have become unusable, it is necessary to plan the assortment and terms of purchases.

Roses and carnations should be present in the assortment - they are in constant demand. Roses attract grace and beauty. They are in demand at any time of the year; in non-seasonal periods, prices increase twofold, on holidays three times. Strict and refined carnations are no less attractive, although they are inferior to other colors at a price.

The assortment is usually based on gardenias, tulips, daffodils and orchids. From them you can make compositions that will become not only profitable commodity, but even calling card and interior decoration of your store.

Brief Business Plan for a Flower Shop

How much does it cost: basic and related costs

Business starts with bills. Having decided on the premises, you can calculate how much you need to invest in a flower shop. The table calculates the costs without taking into account the funds for the preparation of documents and the payment of state duty tax.

Estimated costs:

Is it profitable?

flower business, despite the time spent, effort and money invested, will bring a good profit.

Factors affecting potential income:

• market scale,
• choice of scale of activity: shop, pavilion or boutique, expenses are proportional to the area;
• the right choice of location for trade;
• organization of reliable delivery, advertising of goods;
• professional sales methods, good-natured, gentle and respectful customer service;
• the size of the initial investment, taking into account the energy and effort that was invested in the business, including personal attitude.

Taking into account all the above nuances, net profit in small shop will be from 5 to 45 thousand dollars a year, and in the floristic salon the amount doubles.

Video about the realities of the flower shop

The specifics of the flower shop

Where to open your store: choosing a location

Flowers are bought by succumbing to impulsive feelings that are not controlled, so the location of the store will solve the issue of sale by 80%.

Despite fierce competition, the store should be located in the busiest places. The space near the store should be as spacious as possible, and the place should be open so that there is an overview and the store can be viewed from all sides.

Potted (indoor) or cut flowers?

Indoor flowers have always been in demand, and with the development of interior design, they have acquired a special status: they are diverse, beautiful, and colorful. The niche with potted flowers has not yet been fully mastered.

Many entrepreneurs sell potted as additional item to existing cut flowers. Specialty flower shops selling indoor flowers are rare, but if combined with the sale of cut flowers, large areas will be required.

March 8, September 1 and other "red dates" - the best time to open a store

The opening can be timed to a specific date corresponding to holidays.

For example, open it in early March and get a decent profit in a few public holidays which often reach 20% of annual income.

Opening costs will pay off almost immediately. But you can start activities in early September, then trade continues steadily until early January. The right time must be chosen, taking into account the peculiarities of trading, which lies in a pronounced seasonality.

Seasonality in this area

The flower business is seasonal, especially in small town. Basically, the period of decline in the flower trade falls on summer period for May - September, winter: January - February. The summer decrease in activity is explained by a large outflow of the population - the holiday season. In winter, trade continues, but not so lively, mainly flowers are purchased for special occasions, anniversaries, birthdays.

But the end of summer and autumn are the height of weddings. The services of a flower shop during this period are in great demand.

provide additional source, which will support the flower business is quite acceptable, choosing a business close to the flower business, for example, landscaping offices with artificial flowers.

Floristic salon rules

Requirements for a floristic salon increase depending on the client's requests.

There are rules to follow:

• excellent service capable of satisfying the client;
• the interior of the salon, its layout, cleanliness, arrangement of flowers;
• varied range of goods. In addition to roses, lilacs, gladioli, peonies, lilies of the valley, daffodils are connected. Reflect in the interior elements that emphasize the special charm of the colors available;
• the presence of all kinds of greenery for flowers, elegant ready-made bouquets.

Business development

Online store of flowers and gifts

To improve and develop business, it is logical to open in parallel online store, which will make a profit and promote the product in networks. With the development and accessibility of the Internet, the popularity of online projects, opening costs are minimal, and amenities are greater.

It is worth considering as an option for additional services flower delivery on the site.

When ordering flowers, you save time, money, delivery is carried out quite quickly. Flowers are delivered to the addressee at the request of the customer. Payment and delivery are made according to the established procedure - by prepayment or by bank card. Convenient navigation helps to make a choice of colors.

The online store is open, for example, around the clock. Then there will be an opportunity to increase trade by expanding the list of services. In addition to flowers, you can sell souvenirs, gifts, Greeting Cards, as many customers, when buying flowers, order a gift for a bouquet.

Advertising and marketing

Having decided to start a business, you are faced with the question: where to start? Need to develop marketing plan, advertise the product and form a database of potential customers who can move into the category of potential ones. The costs associated with advertising are not so significant, but the effect is amazing.

• articles about business in networks, in magazines,
• radio and television announcements
• on street billboards. So more people will know about the existence of the business, the number of potential customers increases.

Store interior and exterior

When decorating, it is better to stick to warm tones, which do not particularly attract attention, but are able to emphasize the special atmosphere inherent in flowers. Divide the store into zones, taking into account the goods sold, allocate an area for cut flowers, potted ones. Use various attributes to increase the space of a room, such as mirrors.

Should be created good system from lighting fixtures, put the original furniture. External design must be ordered from a company dealing with this issue. Usually, in the catalogs of such companies, an example of design is given: by viewing, you can choose the best option, which will become the hallmark of the store.

The flower business often appears as a hobby, therefore it is not uncommon for its owners to be women. However, the representatives of the stronger sex, who know the value of money, also do not mind making money on the beautiful. This is exactly the case when money smells, and it is very pleasant.

Flowers and bouquets of them are always associated with gifts and holidays. Perhaps that is why more and more people come up with the idea to create a flower business. And I have to admit that she this idea is pretty good. After all, the trade in plants has its advantages:

• Minimum funds for creation and development;
• Wrapping on flowers, especially on bouquets, can range from 200 to 400%.

But another question arises: what is needed, where to start, to open a flower shop from scratch? So, let's take a look at the points, step by step.

What does it take to open a flower shop?

1. Starting capital. Any business requires investment. For different areas activities, the amount, of course, is different, but how much money do you need to open a flower shop?

It solely depends on what kind of store it will be. And we are talking not about the product, but about the room for it, since the cost of flowers will depend on the supplier.

How much money is needed

At the opening of the flower pavilion the metro will need up to 10 thousand dollars (option with minimum investment). In view of the rental of an advantageous place for a year and its arrangement (design, shelves for goods, warehouse). The cost of a full-fledged store starts from 20 thousand dollars. As for the boutiques that are now popular, they need to invest at least 50 thousand dollars in their rent and equipment.

2. Equipment. It should be understood that cut flowers can be stored for a short time, then the product will be unusable.

Refrigerators will help extend the "life". The cheapest option would be to purchase industrial equipment, but if you wish, you can also order special storage facilities for flowers. If money is tight, then you can buy 2 used Soviet refrigerators, for example, on Avito.

It is also worth including lamps in the equipment to create the necessary lighting for plants, to care for flowers. The exact list of equipment for a flower shop, of course, will depend on the assortment.

Cut flowers require much less than potted plants. But the latter are able to provide stability.

3. Staff. In a simple pavilion or a small store, you can hire a seller without much work experience (and he will work no worse than an experienced one, you can teach the intricacies of the flower business from scratch to any person). Such a specialist is able to give the client a pre-created bouquet or wrap the plant he likes in a package.

For more serious establishments, if not professional florists, then experienced employees should be hired. They must have an idea about each of the plants, know how to care for them and, of course, be able to make bouquets.

Important! Here attention should also be paid to appearance, since the seller will be the "face" of the store. The requirements are simple: friendliness, courtesy, accuracy, diligence and, last but not least, your seller must love flowers.

How much do flowers cost in bulk, what are the purchase prices?

Wholesale price of roses in Russia(Central region) about 50-70 rubles (1 dollar). At retail, they are sold for 120-140 rubles. Before March 8, prices for roses (wholesale) rise to 80-90 rubles, and at retail they become 130-170 rubles. I won’t say about the rest of the flowers, there is no real information. By the way! It can be much more profitable to buy flowers in bulk in a nearby large city than at a flower base in your city.

For example: at the wholesale base of my city, roses are 60-80 rubles per 1 piece. But in the nearest large city (80 km from mine) prices are 40-60 rubles. And it's really profitable to go to Big City(at least I know for sure that 2 flower shops in my city are purchased in the city that is 80 km from us).

Based on the above data, it is easy to calculate the profitability of the flower business and net profit.

Delivery and expansion of the range

It is worth considering the possibility of delivering flowers. If the goods from the store can be ordered remotely, then employees are needed to deliver them. For the first time, you can hire a driver and a courier in one person, but later, if there are a lot of orders, the number of employees will have to be increased. You should also think about hiring an administrator. Naturally, the staff directly depends on the size.

What else can be sold

In addition to flowers in a flower shop, you can sell: small Stuffed Toys, candy bouquets, beautiful and stylish flower vases, expensive candy sets, bonbonnieres, flowers in pots, artificial flowers, various small gifts for girls and women, etc.

What is the result

All of the above are basic. But do not forget that the business must first be registered. Better as IP, it is easier and cheaper in terms of taxation. But if you open a network of flower shops, then LLC is the best choice.

Opening your own flower shop is not difficult. However, the disadvantages should be known in person and taken into account:

• Flowers are a perishable commodity;
• Defective goods in a batch are not uncommon;
• There is no stable demand, seasonality is inherent in the sale of flowers.

How much does a small flower shop earn on March 8

As already mentioned above, the flowers are quite seasonal business. There are peaks of profitability - this is March 8, September 1, New Year. My friends have a small flower shop in a small town (10 sq. m. - trade area), so for the past March 8 they in 1 day made a profit of 450 thousand rubles.

So, there is a big reason somewhere in the middle of the end of January. 2 months before the peak, so that as many people as possible know about your store. Or in November and July.

If you open a flower shop wisely, then in a year all costs will be repaid. The main thing is not to rush to get as much profit as possible from the business you just started.

A stable income can be ensured by taking into account the demand of customers and satisfying their needs.

And finally, the promised (free).

Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will bring a good income with a small initial cost?

One of the types of entrepreneurial activity that meets these requirements is. In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower shop

1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as much information as possible about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about prices for flowers, assortment, consumer demand, location of flower pavilions.

2. Estimate the size start-up capital. Before opening a flower stall, you need to decide how much Money you can invest in your business. This determines the size of the sales area, the volume of purchased flowers for sale, the availability of any additional services in your kiosk (for example, compiling wedding bouquets or exclusive bouquets from florists to order).

3. Legal registration documents. To open a flower kiosk, the following package of documents is required:

• certificate of registration as individual entrepreneur(IP). If you are planning to open a small flower shop, then there is no need to register entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a society with limited liability(LLC): low cost of registration, the ability to fully manage own business, short time paperwork, simplified procedure for keeping records of the results of their activities and reporting; fewer documents during registration, it is not necessary to have a current account and seal;
• choose a taxation system: a simplified system (STS) or a single tax on imputed income (UTII), if you choose a simplified tax system, then you need a certificate of payment of a single tax;
• lease agreement for the opening of a flower kiosk;
• permission to place this object of trade (can be obtained if there are permits from the SES, firefighters, a garbage disposal agreement);
• hygienic conclusions of SES for all products.

4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a trade pavilion measuring 7.5 × 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a public transport stop, at the subway entrance (if you live in a big city), near a large supermarket.

6. Implement external and interior design pavilion (purchase trade equipment, order a sign, if necessary - make repairs). It is better to make a sign for a flower kiosk bright, the inscription on it - in as large letters as possible, without unnecessary words and intricate names. The best option is to write the word “Flowers”, you can add information about the operating mode: for example, “24 hours”.

7. When selling flowers in a pavilion, you cannot do without special equipment. You will need:

• shelving for displaying flowers;
• table for decorating bouquets;
• stands for flowers and flowerpots;
• split - system or air conditioning (to maintain optimal temperature for plants);
• refrigerators compartment.

In addition, you need to purchase the following accessories: packaging for flowers (several shades are possible: mesh, felt, matting). Be sure to buy clear packaging as it is in high demand. You will also need glue gun, adhesive tape, teip, wire for gerberas. Tools that you cannot do without when trading flowers: wire cutters, pruners, scissors, floristic knives.

8. Decide on an assortment of colors to sell. If you are going to sell flowers in a sales pavilion with an area of ​​at least 18 square meters, you should sell flowers of the following types:

• roses: white, pink, burgundy, variegated;
• carnations: red, white, variegated;
• single-headed chrysanthemums: white, yellow, lilac;
• bush chrysanthemums: yellow, white, variegated;
• gerberas;
• tulips (white, pink, yellow);
• orchids;
• irises;
• anthuriums.

9. Decide if your kiosk will sell any other goods besides flowers (postcards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other festive events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to buy flowers from several suppliers: choose the three main ones. The market is widely represented by the supply of flowers from the Netherlands, Ecuador, Russia.

11. Search for sellers (if you do not plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the proceeds, thereby making the income of sellers directly dependent on profit. Thus, the more the florist earns, the higher the profit of the store. This approach to remuneration will help motivate the seller for quality work, and you will avoid unnecessary expenses.

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Advantages and disadvantages of opening a flower pavilion

Let's highlight the positive aspects of opening a flower kiosk.

1. Stable demand for flowers. Flowers are an indispensable attribute of any holiday. Birthdays, weddings, March 8, Valentine's Day - the holidays for which rare person will come without a bouquet of flowers. Not without flowers and sad events.
2. Flowers can be highly priced. Experienced businessmen increase the price by 100 - 300% of the purchase price.
3. To open a flower stall, you do not need to create a legal entity, it will be enough to draw up documents as an individual entrepreneur.
4. Working in the flower business brings joy. This is especially important if you are a professional florist and cannot imagine your life without making bouquets and exclusive flower arrangements. Opening a flower stall will help you realize your creative ideas. The fact that it is pleasant to give people positive emotions by selling flowers for a celebration is undeniable. In addition, admiring the flowers and being all work time in an atmosphere of beauty and pleasant floral aromas, you find inner harmony, peace of mind and stay in a good mood.

But with the obvious advantages of the flower business, opening a flower kiosk can face some difficulties.

1. High competition. Flower markets, kiosks, shops are now widespread in very large numbers in any city. Therefore, high competition in this type of business is inevitable. A large number of retail outlets can be located in a small area, so which one will attract large quantity buyers, depends entirely on the entrepreneur.
2. It must be admitted that flowers are a perishable commodity, so there is no point in buying them in large quantities. The main thing is to know which ones are used in great demand which are smaller. In addition, it is important to provide flowers optimal conditions storage to keep them fresh for as long as possible. According to florists, good conditions In storage, flowers can stay fresh for up to 20 days.
3. There may be defective specimens in purchased batches of flowers. Do not forget that the flowers themselves are quite fragile, and you need to handle them very carefully.
4. The flower business is seasonal. Despite the fact that the demand for flowers is always there, in the summer and on holidays it is much higher than in winter.