What is profitable to sell in a crisis - advice from experienced businessmen. Which business is profitable in a crisis: what to trade and what services to provide

And spend money surrounding yourself with beautiful and comfortable personal items, simplify your life by using various new electronics (smartphones, computers, navigation systems), look stylish and be in good physical shape.

And if you are thinking of starting your first (and maybe not the first) business in the field of trade, but you don’t know exactly what to sell, what product is in the highest demand, then this article is written just for you!

So, below are examples of the most popular products on the world market, on the Internet and in particular on the Russian market.

Based on the data we have collected, based on the statistics of purchases on the largest trading platforms, such as TaoBao, Allegro, eBay, Amazon and others, you will find out which product is in unconditional demand, and what you can easily succeed in.

The first place in terms of sales in the Russian market is occupied by Chinese copies of clothes and shoes of famous world brands. As the saying goes, "Everything that is not done, everything is done in China."

Potential buyers are boys and girls aged 20 to 35 who follow the latest fashion, take care of themselves, want to look good and modern, while not overpaying large sums of money for expensive originals that most simply cannot afford. This segment of the market is so vast that everyone will be able to find their own niche in it.

According to analysts for the first half of 2016, the best-selling product in Russia is Nike AIR MAX sneakers, of course, not their original design.

In addition to sneakers, such goods made in China are especially popular with buyers, such as:

• Women's shoes loboutin with red soles and high heels;
• Extremely popular and comfortable Converse sneakers (both men's and women's), this position has been at the top of sales for many seasons;
• Copies of women's bags from brands such as Chanel, Birkin from Hermes, LouisVuitton, MichaelKors;
• Polo shirts (mostly for men) with logos from companies such as Ralph Lauren, Tommy Hilfiger, Lacoste;
• Women's Christian Dior sneakers are a comfortable, light and stylish model of women's shoes, which very quickly fell in love with most of the beautiful half of the Russian population. Beauty, originality and convenience elevated this model to the rank of one of the best-selling models in late 2015 - early 2016.

By the way, the quality of goods-brands of Chinese origin can be very different, of course, it all depends on the materials and accessories used.

The more accurate the copy of the model and the higher the quality of the leather, fabric used in production, the more expensive the purchase price for the requested product will be.

Poor-quality fakes can differ even in the inscriptions of the names, not to mention the complete discrepancy between the model and the original.

The next most popular product on the Russian market at the moment is the sale of children's clothing of various brands.

After all, they do not save on children, and the widest choice of children's products on the market contributes to an increase in attention and demand for this segment of the product.

This item should also include other goods for children that are in demand, for example, strollers, tables for feeding, children's dishes, hygiene products.

In third place in popularity are small-sized household appliances. All kinds of irons, hair curlers, comb-straightener (the most popular manufacturer is Babyliss); electrical appliances: kettles, coffee machines, steam irons, vacuum cleaners. As a rule, the prices for these goods are low, which makes it possible to cover a huge niche of potential buyers.

The best selling product in the world

The top most demanded global products are opened by the sale of commodities:

• Oil;
• Cotton;
• Precious and semi-precious metals (gold, silver, copper).

It is clear that large companies are the customers of the raw material, large transactions worth tens of millions of dollars are concluded between manufacturers and customers.

It is not difficult to imagine the importance and huge demand for end products from oil, for example, or the breadth of the use of products from cotton fiber (this is the production of fabric for the textile industry, and the manufacture of paper, as well as oils, cosmetics, medicines).

The best-selling commodity in the world (after a derivative of oil - gasoline) is coffee.

Coffee, which was discovered by Ethiopian shepherds around 800 AD, has been the world's most popular commodity for years, according to the Global Exchange.

Coffee is the favorite and most popular drink of the entire European population of the planet, as well as North America. About 30 million farmers in more than 50 countries of the world are officially engaged in the production of this drink.

The love and loyalty of coffee lovers to the drink only tends to increase its sales, and as Cassandra Clare said in her book "City of Dust": "This world is not so bad as long as there is coffee in it!"

The next point worth noting is the sale of food products, and recently more and more buyers are choosing products in the “eco” standard.

The world leaders in the food industry are:

• Sugar;
• Wheat;
• Olive oil;
• Corn;
• Beet;
• Meat products.

Everything is clear here. No matter how the global crisis rages, you always want to eat, so the issue of nutrition will be relevant every day and absolutely for every person.

Best selling product on the internet

The popularity of online shopping is rapidly gaining momentum, it should be noted that for the American and Western European buyers, shopping on the Internet is already more familiar than the standard one in a regular store.

On the Internet, you can find and order absolutely any product with home delivery, pay in a convenient way for yourself, change or return if necessary.

Potential customers are absolutely all people using the Internet, the choice of goods provided on Internet sites is so diverse that everyone can easily find what interests them directly.

A large segment of online commerce is represented by electronics. This includes the sale of phones, smartphones, laptops, laptops and individual components - processors, chargers, batteries, accumulators.

All the benefits provided by technological progress, without which our daily life, as well as work, is no longer possible.

A fairly strong position is occupied by the sale of cosmetics and care products on the Internet:

The main client environment of this segment of the product is women who, in their pursuit of excellence, are ready to spend a considerable amount of money on cosmetics and make-up novelties.

A separate item should be noted products aimed at "recovery", losing weight or cleansing the body, as well as sports nutrition:

• Goji berries (help to improve the work of metabolic processes in the body, contributing to weight loss);
• Green coffee (the principle of operation and the main indicators are similar to Goji berries);
• Detox products;
• Coconut oil;
• Slimming gels, wraps and masks;
• Ginseng root.

In addition to clothes, bags and shoes, jewelry, watches, belts and sunglasses are sold in large volumes on the Internet. This product is inexpensive (of course, if these are not catwalk models of world brands), so the demand for it is great.

A separate item worth noting is the sale of LED lighting, which is also popular in the Internet trade.

It is extremely difficult to name the best-selling product on the Internet, since online trading spreads throughout the world, and each region, state and nationality has its own preferences, needs and demand. However, online trading is the future, that's for sure.

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of what is the most popular product in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment we decided to launch our online store, but that's another story.

Usually one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending goods in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased goods worldwide;
4. what is currently being bought by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article- general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using public Internet tools, and most importantly, you will be able to show off your new knowledge to your comrades. Let's start!

The best-selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes, and not even alcohol, but we buy it almost every time we go shopping to the store or to the market. In general, the purchase of this product occurs on the machine. Guessed?

So, the title of the best-selling product in Russia is the usual plastic bag. Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the US and Europe, plastic bags began to be abandoned.

What to look for when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You should not look for the most popular product that is bought by the population in “cars”. First of all, we need to look at the prospects and profitability - our product must also be ready for adverse conditions, since economic crises are now not uncommon.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary goods;
• everyday tools;
• household chemicals;
• clothing and footwear;
• children's products;
• other goods of daily use.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some have more demand, some less. How to decide?

1. Focus on your interest and think about what is closer to your heart.
2. Everything is known in comparison: in order to make a choice in favor of a particular product, analysis is needed (this will be discussed in a separate article).

It is beyond the scope of the article, so we will consider this problem in more detail another time. And now we will begin to rank the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market, for three reasons:

1. now the Internet coverage in Russia is about 74%, while there is a constant growth;
2. the share of users of the older age group is also increasing;
3. mobile Internet audience rushes at space speed (30-40% of people access our site from smartphones or tablets).

70% of all Russian Internet users logged in at least once from a mobile device - a year ago, for example, this figure was 56%.

What is the reason for such a rapid growth of the Internet? Along with it, the demand for goods and services is increasing, and this is what we need. Next, we'll look at:

1. the most demanded and popular goods in online stores;
2. the most trendy and popular products on one-pagers for today.

1. Search for a product in demand for an online store

In an attempt to keep track of the most popular and popular products in online stores that are best bought by the population in 2016, we came up with the following top 10 list.

1. Small household appliances today are the leader in online sales. The low price and compact dimensions make this product almost ideal (but this product is not suitable for sale in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Internet gifts and toys.
6. Licensed software.
7. Clothing and footwear.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, besides, there are many sites where you can download literature of interest in electronic form for free. However, this does not prevent paper books from being sold.
9. Booking tickets online. You can’t imagine how many planes are in the air right now (whenever you have a free moment, go to flightradar24.com - this will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the listed products will not work if you are going to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to earn normally, you need to order in bulk. It is unrealistic to compete with big players who take goods in bulk and sell them at a price typical for ordinary stores.

2. One-pager: what is it and why is it needed?

One-pager, landing page, landing page, landing page - these are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - goods of impulse demand. Have you ever walked past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know it existed? It is highly likely that this was a product from this category. TV stores also often sell wow goods. Here are some examples:

• effortless slimming belt;
• simulators that pump muscles without your participation;
• all kinds of savers of water, light, fuel, etc.;
• creams to increase something;
• copies of branded watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, this will be a separate detailed article. In short, a CPA network is an intermediary between a webmaster (a person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-pagers. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many Pater networks - http://m1-shop.ru/. After registration, the offered goods will be available at the link http://m1-shop.ru/ofers, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-pagers in large volumes.

1. Mask from black dots and acne Black Mask.
2. Solar power bank.
3. Army wrist watch Amst.
4. AB Gymnic belt.
5. MAC corrector.
6. Corset Waist Trainer.
7. Mangosteen is a slimming syrup.
8. FishHungry Biting Activator.
9. Spray for hair Ultra Hair System.
10. titanium gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is fish for lack of fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users were stingy with 34.4 billion rubles in product categories such as:

• personal items;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Products for home and summer cottages” (6.5 and 5.5 billion rubles, respectively). Funny thing: Compared to the previous year, sales in these categories grew almost equally - by 38.6% and 38.3%.

And the best-selling category of goods was "Consumer Electronics": laptops, computers, video and photo cameras, smartphones and other gadgets were sold on Avito for 15.2 billion rubles. The amount is not small, but if compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list, we can conclude that the demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start a business, it is important not to miscalculate the seasonality of the product.

Let's look at a product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to evaluate the user interest that can be applied to the product we have selected. Before starting work, you must register / log in to the service. If you don't want captcha popping up all the time, it's better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the query “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that for the last month there were 236,554 impressions for this query (wow, not bad!). It can be concluded that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I'll switch the checkbox to "Query History" and see what happens. The graph shows that in 2016 the demand for fans increased by 2 times compared to last year (apparently this year is VERY hot). Thus, if you bought fans and started selling them in the winter, most likely nothing would come of it. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for such niches where the chart is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader of the Chinese market, because it buys anything and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, a scale, an e-book case, a bag, a UV lamp, and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchase - here you can easily order goods in one copy. However, sometimes it is more profitable to buy goods in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you have to order in bulk. Often the delivery of goods is several times more expensive than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bedding;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For kids

Electronics

Flash credit card

Waterproof case for iPhone

Convenient wallet for iPhone

Sport

In the conditions of an unstable economic situation, many had to suffer serious losses, because the crisis affected almost all segments of the population. But there are those who are sure that the crisis is an ideal time to open new companies. That is why they drop everything to start their own business and make a profit that other entrepreneurs have missed.

What to sell in a crisis?

The right direction allows you to minimize the risks that accompany any business, especially during a crisis. An excellent solution to engage in the sale of goods, the demand for which is increasing in difficult times for the population.

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Food

Regardless of the season, weather, economic situation, any person has a natural need for food. For the sake of economy, you can exclude something from the diet, but you cannot completely abandon food. By the way, during the period of price fluctuations, one can observe a pattern: individual products, the cost of which is rapidly increasing, are in greatest demand.

People are sure that the cost of goods will continue to grow further, so they try to stock up on products at the offered, even if overpriced, price. This fact is actively used by many entrepreneurs, artificially creating a stir and increasing their own profits several times.

budget clothes

Few people are able to refuse to buy new things, so even in a crisis, people spend the lion's share of their income on them. But, if earlier many preferred to fill the wardrobe with expensive and luxury items, today there are changes in consumer interest.

People try to save on clothes, so they buy cheaper accessories and wardrobe items. Savvy entrepreneurs notice this trend and update the assortment, filling it with budget and fast-selling goods. Inexpensive, but high-quality brands, as well as stock and second-hand clothing stores are especially popular.

Hygiene products

Household chemicals and personal care products should also be included in the group of essential goods. True, as in the examples described above, the demand for inexpensive funds may increase. The buyer pays attention to products that allow savings, for example, 2 in 1 products (shampoo + balm, face and body cream). This must be taken into account when forming the assortment of the store.

Medicines

We can easily save on food or clothing, but no one will save on their own health. If a specialist prescribes a particular drug, the patient will buy it, even in the event of a sharp increase in prices. In addition, due to mass experiences, many people have exacerbated diseases of the cardiovascular system, which increases the demand for cardio drugs.

And the high cost of medical services makes our fellow citizens self-medicate, purchase various dietary supplements and vitamin complexes. All this makes the pharmacy business especially profitable.

Funeral paraphernalia

It is regrettable, but the ritual business in our country is flourishing. Regardless of well-being, people try to see off their loved ones on their last journey with all honors. The sale of grave goods in the economy segment is quite profitable. But expensive goods are more in demand as part of a comprehensive service, which can be quite costly for a novice entrepreneur.

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Stress Relief Products

In addition to basic food, the population buys all kinds of goods that help get rid of stress. It is important to consider that different people may also have different ways of relieving stress. For some, alcohol is considered an ideal antidepressant, for others, sweets, and still others go to the pharmacy and buy sedatives. It is recommended to include such products in the assortment of the store, as the demand for it will only grow.

Benefits of a business in times of crisis

• During a crisis, it is possible to purchase products and rent premises much cheaper, and the choice of sites is much higher due to the huge number of vacant territories.
• Mass layoffs are forcing qualified professionals to accept wages that are much lower than before the crisis.
• Any crisis is accompanied by a large number of bankruptcies, which significantly reduces the level of competition.

Many firms are on the verge of collapse, so they are ready to sell their services at minimum prices and cooperate on the terms of the customer. This is worth taking advantage of to minimize costs and increase profits.

All sorts of discounts, promotions, "anti-crisis" prices, sales - this will help convince the buyer that he is making a really profitable purchase. Techniques like these increase sales.

The best time to open a business is during a downturn in a crisis wave, when many companies are in a weakened state.

The prospect of an early end to the crisis makes it possible to risk capital for the sake of an early profit. It is good if there are enough reserve funds available to stay afloat until the end of economic problems. At this time, money is spent much faster, and banks are not as willing to help entrepreneurs as they used to be.

What to do with housing in a crisis

The crisis is a difficult time for the inhabitants of our planet. At such moments, do not despair and think that everything is over and the light at the end of the tunnel will no longer burn. In fact, in times of crisis, having certain resources, you can make great money. It sounds unreliable, but it is one hundred percent true.

This time is considered the best for working with real estate. There are several reasons for this phenomenon:

1. In such a difficult time, for most people, money is a priority, so housing becomes cheaper.
2. Rental housing prices are falling.

These two reasons are the main ones, although there are certainly many of them.

Buying a property

In a crisis, buying an apartment or a house is the right decision. It is worth remembering that the crisis does not last forever, and, accordingly, having endured this period, it is possible to resell housing at a higher cost. There are many companies that do this sort of thing. This is a great business, it brings in huge profits. There are certain methods when a person waits for several years, when housing falls in price (as a rule, this trend is cyclical and repeats for several years), and then buys.

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A few rules for a profitable purchase of real estate:

1. Do not take housing, in areas where infrastructure is poorly developed, such a contribution does not bring any dividends.
2. Use the services of law firms to correctly draw up a contract of sale and other attributes of a correct purchase.
3. It is worth trying to reduce the price, as a rule, the one who sells is ready to deviate from the assigned amount of 10-20 percent without problems.
4. Even if the property is purchased for further sale, a person does not want to live with unsociable neighbors.
5. Carefully inspect the home at the time of purchase. All the shortcomings that are found, this is an excellent reason to reduce the price.
6. Emergency housing, oddly enough, is not a bad way to influence money. Dilapidated and unsuitable housing is demolished, and people are relocated to good, new apartments. Thus, for a penny you can buy luxury housing.

Apartment for sale

Selling an apartment is a good way to earn money, but you need to constantly monitor the real estate market and sell at the moment when the price is highest.

Flat rent

Renting an apartment during a crisis is much cheaper. For people without their own housing, a good time to save money. For a small cost, you can rent quite tolerable housing and drop the price perfectly. It is better to rent a house, alone with the owner, than to use the services of third-party companies, this will allow you to save a lot.

How to profitably use summer cottages and agricultural land

If a person has a land plot, this is a great way to make money on it.

With the site, it is possible to do the following:

1. Engage in animal husbandry or create a farm. In a crisis, such a business will be relevant, in addition, the government supports farmers in such a difficult time.
2. Use space to create private parking. There are more and more cars in the country, and there are practically no places where they can stop. Garages are slowly becoming relics of the Soviet era. Therefore, this business is very relevant.
3. Growing vegetables.
4. Construction of preschool institutions. If desired, a small private kindergarten can be erected on the site. With proper marketing, the payback of such a business is within a few years.

How to make money on investments in securities and the bank

A crisis situation is a great time to conduct financial transactions. However, such things need to be done with particular caution, the financial world is very unstable at this time. When investing in securities, you need to understand that the risk will be present.

The most reliable companies are able to lose everything in an instant. But, the risk is a noble cause and with the right approach, you can increase your income tenfold.

1. Purchase of securities and shares.
2. Interest-bearing deposit.
3. Investment in foreign companies.

These are the three main ideas for making money in times of crisis.

The key to doing business in the resale of Chinese goods is understanding the essence. It is not even the scheme of buying and selling that is important here. It is quite simple - they found a product, bought it at cost, sold it in their hometown via the Internet or newspapers. The essence of the product matters. If a housewife sells a screwdriver, then she is unlikely to be trusted and trusted to buy. Just like a plumber will sell hot rollers. Trust between seller and buyer must be the foundation of any sale.

The second moment of such sales. Price. Many buyers are aware of the existence of Chinese online stores. But, they also understand that the wait for this product can last 2-3 months. Therefore, they are looking for an alternative - to buy here and now, but cheaper than in a store. The choice of price is also a rather delicate matter. The inner worm of greed asks you to set the sale price at 10-20 times the purchase price. But, the law of the market says that sometimes it is easier to make a profit on the turnover of funds than on the sale of these goods at high prices. What price to put on Chinese goods is up to you. But, in any case, one should remember a simple truth - if it is not for sale, then it needs to be changed. Luckily, changing the sale price is pretty easy. You are not a shop.

By the way, the question of conscience is whether the resale of goods from China is a scam? Again, it's your conscience and your deal with it. For example, one of my acquaintances simply sells goods bought in China that did not suit him. And he buys a lot of things and often. So it makes a nice profit in addition to the main income. And we are already thinking about starting a large legal business.

In the meantime, you consider and think about your own capabilities. We suggest you familiarize yourself with the list of the most popular Chinese goods by the number of purchases per month. Do you understand what I mean? If they are well bought, then the demand for them is very high. Such goods are easy to resell in your city. In the list, I will indicate the price of selling it in China. Its resale price is usually + 20% ... 400% of the purchase price. The statistics were kindly provided by the Aliexpress trading platform.

1. Cable cutters - $1.71,
2. Smartphone Xiaomi Redmi 4 Pro — $159.99,
3. Scalpel with 9 interchangeable blades for cutting wood and plastic - $ 1.68,
4. Tempered glass screen protector for Xiaomi 3 Note – $2.43,

Today, to open your online store, you no longer need special knowledge and experience. The number of suppliers is increasing and is not limited to China, and companies have appeared at the service of retailers that take care of everything - from the formation of an assortment to packaging and sending parcels (the so-called).

Not surprisingly, the number of people willing to engage in e-commerce has increased. But far from everyone succeeds: on 200,000 sites with signs of an online store, only 80,000 have traffic of more than 20 people a day.

In this article, we analyzed the statistics of online stores based on research materials for 2015-2016 and collected the most revealing facts, the knowledge of which will help you choose the right course when developing your online business.

Statistics of sales of goods in Russia and abroad - differences and features

The most noticeable difference between Russian retail and European and American retail is the disproportionately large number of sellers and buyers in Moscow compared to other regions. In the second half of 2016, the volume of the e-commerce market for Moscow was more than 60%.

Another difference is a large share of delivery of goods by self-delivery. This phenomenon has at least two reasons: the underdevelopment of delivery services, especially in the regions, and the desire of the buyer to save on delivery, especially if the amount of the check is small.

The next feature that researchers note when analyzing the Internet market is that cash payments for goods prevail in Russia.

In 2017, cash still dominates.

This should be taken into account by retailers when choosing payment methods. Your delivery service should have a well-established cash on delivery scheme, and the courier should be chosen taking into account the fact that he will have to deal with money, checks and invoices.

Rating of online stores - TOP-10 most successful

The giants of the e-commerce market, such as Ozone and Eldorado, have been in the lead for several years now. In the TOP-100 and even in the TOP-200 of online stores over the past two years, no new names have been added.

Here are the top ten stores with the highest sales volumes in 2016. If you want to get closer to the leaders in terms of profit, number of customers and other indicators, take an example from them.

1. ULMART.RU - department store. Turnover - 36,800 million rubles per year. Number of orders per year - 7360 000. Average check - 5000 rubles.

2. WILDBERRIES.RU - clothing, footwear and accessories store. Turnover - 32,800 million rubles per year. Number of orders per year - 17,000,000. Average bill - 1900 rubles.

3. CITILINK.RU - department store. Turnover - 20,400 million rubles per year. Number of orders per year - 1,570,000. Average check - 13,000 rubles.

4. MVIDEO.RU - hardware and electronics store. Turnover - 36,800 million rubles per year. Number of orders per year - 7,360,000. Average check - 5,000 rubles.

5. EXIST.RU - auto parts store. Turnover - 17,300 million rubles per year. The number of orders per year is 6,650,000. The average check is 2,600 rubles.

6. ELDORADO.RU - electronics and technology store. Turnover - 16,900 million rubles per year. Number of orders per year - 2,090,000. Average bill - 8100 rubles.

7. SVYAZNOY.RU - electronics and technology store. Turnover - 16,700 million rubles per year. Number of orders per year - 1,720,000. Average bill - 9400 rubles.

8. KUPIVIP.RU - clothing, footwear and accessories store. Turnover - 16,600 million rubles per year. Number of orders per year - 1,770,000. Average bill - 9400 rubles.

9. OZON.RU - department store. Turnover - 15,200 million rubles per year. Number of orders per year - 5,180,000. Average bill - 2900 rubles.

10. KOMUS.RU - office goods store. Turnover - 12,900 million rubles per year. Number of orders per year - 1,250,000. Average check - 10,300 rubles.

These companies account for about 30% of the Internet commerce market in Russia.

When forming the rating, the average check amount, the number of orders per year, site usability, the quality of the mobile version of the store, and SEO optimization indicators are also taken into account.

Statistics of goods sold: what sells better on the Internet

According to data for 2014-2015, household appliances (43% of orders), clothing and footwear (17% of orders), auto parts (10% of orders) were sold best on the Internet.

A fragment of a study on online sales statistics for 2015.

Now the trend of attendance of different categories of online stores is “flattening out”. The leaders mentioned above in terms of demand are no longer developing so rapidly, they are “catching up” with children's goods, food, goods for animals, for construction and repair.

Research of online stores and their audience

Previously, we have already published their audiences. According to the results of a new survey at the end of 2016 among users over 18 years old (1,600 people from 137 cities of the Russian Federation took part in the survey), only 38% of respondents are not going to buy anything on the Internet. 14% of respondents do not yet have experience of online shopping, but want to try, 31% have already bought something a few times, 15% use the services of online stores regularly.

71% of the respondents are residents of Moscow, 61% are people aged 18 to 24. 62% of respondents are people with a good income - they believe that they can afford to buy durable goods.

These data roughly coincide with the analytics of online stores - the giants of their industries. They agree that more than 90% of the profit is brought by residents of Moscow and the Moscow region aged 18 to 40 with an average income.

Data Insight conducted an analysis of the market of online stores and buyers. As a result of the study, the following conclusions were made:

34% of respondents buy goods online because it saves time.

28% choose to shop online because they can read product descriptions and take their time making a choice.

22% prefer online for more affordable prices.

11% believe that on the Internet you can find new and rare goods that are not available online.

Make your online store in such a way as to save the buyer's time, create an interesting assortment, write meaningful product descriptions, set attractive prices and implement loyalty programs. So you are more likely to become popular with buyers.

Average online store conversion: top 10 most converting products

Conversion rates are influenced not only by the profitability of the offer, the quality of the site and the relevance of the audience. It is also necessary to take into account the specifics of the product - it determines the audience, the conditions under which the decision to purchase is made, and other features that do not depend on advertising and sales managers.

The average conversion of online stores of different product groups according to the study Online Store Base:

Food delivery - 14.9%

Event tickets - 7.8%

Books - 3.6%

Intimate goods - 3.4%

Cosmetics, perfumery - 3.2%

Food - 3.1%

Medicine - 3.0%

Tires and wheels - 2.9%

Goods for children, toys - 2.8%

Hobbies and needlework - 2.5%.

The most non-convertible product groups are musical instruments (0.8%) and alcohol (0.6%).

E-commerce forecasts: what to expect in the future

In 2016, the growth of online shoppers slowed down a bit compared to previous years. But market volumes continue to grow due to an increase in the frequency of purchases. People gain experience with shops and online payments, they always have access to the Internet (almost everyone has a smartphone in their pocket), courier deliveries expand their geography and improve the quality of services.

Given these favorable growth factors, we can make the following forecast for e-commerce statistics in Russia:

The key observation that ecommerce analysts make is something like this: every year the e-commerce market changes faster and faster. Therefore, it is important to follow trends, think through your actions five steps ahead and take into account global growth trends, which will not stop soon.