Children's cafe from scratch. Equipment for children's cafe is divided into three types

Despite the presence of a large number of institutions in the field of Catering in our country, there is a lack of specialized cafes for children, especially in medium and small towns. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.

Everything is thought out in children's cafes - bright colorful design, comfortable ergonomic furniture, a menu that includes favorite delicacies of kids and, of course, entertainment programs from which visitors receive unforgettable experience. The demand for the services of entertainment outlets for children is very high. This fact should attract the attention of start-up entrepreneurs, since with proper organization cafe its activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic drinks and tobacco products. It is known that it is alcohol and cigarettes that bring to the owners of entertainment establishments good profit. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on acquiring the appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, sodas, desserts and exotic fruit salads that children love.

As practice shows, children spend most of their time in a cafe playing games and taking part in fun shows. Animation programs are especially successful, so businessmen should pay special attention to the selection of professionals who can provide interesting exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list of unique services for potential visitors.

Business registration

Cafe for children as a business is subject to compulsory registration in the tax office. If you plan to open a small business, it will be enough to register an individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, LLC registration is preferable. This will enable the entrepreneur to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee in the amount of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Individual entrepreneurs can choose the USN as a taxation system, and companies registered as legal entities can choose UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:

• Rospotrebnadzor;
• fire inspection;
• sanitary and epidemiological service.

It is worth getting permission from local authorities. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

• agreement with the owner for the lease of premises;
• work contracts with staff;
• contracts with suppliers.

If an entrepreneur wants to open a bar from scratch, he must know that the presence of invoices and quality certificates for each food supply is a prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary book with them.

Important: depending on the type of activity, whether it is a children's cafe, vegetable business or own production, the entrepreneur must specify OKVED when registering. In this case, code 55.30 is suitable - "Activities of restaurants and cafes." Detailed information you can find out about the work of small and medium-sized businesses (for example, how to pay payroll taxes) at the department of the Federal Tax Service when contacting the relevant specialists.

Choice of concept

The choice of the concept of the enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on it. A cafe for little visitors is a special place where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, decor, color scheme, as well as correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

The concept needs to be carefully considered. playground for little visitors. To make the pastime of children exciting, you can organize:

• attractions;
• place for intellectual games;
• do-it-yourself corner.

In addition, it is worth considering the option of organizing active recreation for visitors, for which it is necessary to equip the institution sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide high level safety for children, so the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can analyze competing organizations and, based on the data obtained, come up with his own “zest”. To do this, it is necessary to determine what kind of leisure would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full breakfasts and lunches. A businessman must understand that without prior detailed analysis In this niche, investing your own funds will be meaningless and risky.

Room search

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas must be at least 100 m? and include:

• dining area;
• the venue for the games;
• service premises;
• installation of attractions;
• administration office;
• kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating platform, install trampolines, slides, etc. You can open a cafe for children in a city shopping or entertainment center, on the ground floor of a suitable residential building, or look for a separate building for this purpose.

It is extremely important that the cafe can be easily reached; there should be ample parking near it. It is also worth considering the possibility of implementing thematic design exterior that will attract a large number of clients. An important point, which you need to pay attention to when choosing a room for a cafe, is the availability of serviceable engineering communications. These should include:

• waste system;
• water pipes;
• electrical network and lighting system;
• supply and exhaust ventilation;
• fire alarm;
• video surveillance and security systems.

Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the department of architecture of the city.

As a rule, in residential buildings they look for areas for opening such types of business as, for example, grocery or tea shop, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the cost of renting them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for public catering establishments that must be met. As for the price for renting space, its average amount is 120 thousand rubles. It is also worth remembering the need for repair work, for which you will have to spend about 200 thousand rubles.

Purchase of equipment

The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, game rooms, purchase inventory, furniture, and auxiliary equipment. A sample list of equipment might look like this:

• cookers;
• cutting tables;
• household appliances (meat grinder, coffee maker, milkshake machine, mixer);
• sinks;
• tableware.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). It is mandatory to include in the item of expenditure the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of ​​​​which does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).

Personnel attraction

Which employees are better to invite to work in a cafe for children? If it is planned to open a small institution, the staff will consist of the following specialists (with a salary):

• pastry chef (2 people) - 50 thousand rubles;
• game hall employee (2 people) - 30 thousand rubles;
• bartender-waiter (2 people) - 40 thousand rubles;
• cleaner (2 people) - 36 thousand rubles.

In total, the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of personnel remuneration will amount to 206 thousand rubles.

Conducting an advertising campaign

What marketing strategy to use to effectively attract customers? It is better to launch advertising shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:

• promotion of a children's cafe on the Internet;
• placement of information on outdoor advertising elements (billboards, banners, streamers);
• distribution of flyers and leaflets in public places;
• announcements in public transport and metro.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of the advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good means of attracting target audience into your business.

The interior of the children's cafe

Children like bright colours And beautiful pictures, therefore, the design of the cafe should be developed in accordance with this feature. In many institutions, the walls are painted with rich colors, while the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.

Avoid using slippery floor coverings, because the child during the game can fall and hit. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs, use soft sofas, ottomans or bean bags.

On the floors in the playrooms, it does not hurt to lay soft mats, which will avoid injuries. It is important to ensure good interior lighting and create comfortable conditions for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe professional designer. The more comfortable the little visitors will be, the more popular the cafe will become.

Children's cafe business plan

To find out how much money is needed at the start, to determine monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:

• company registration with permits- 40 thousand rubles;
• rent (100 m?) - 120 thousand rubles;
• repair, designer services - 300 thousand rubles;
• purchase of equipment - 2.5 million rubles;
• production of advertising (website, streamers, banners, outdoor signage) - 200 thousand rubles;
• purchase of the first batch of products - 100 thousand rubles;
• other expenses - 100 thousand rubles.

In total, in order to open a cafe for children, it is necessary to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

• rent - 120 thousand rubles;
• social contributions, taxes - 50 thousand rubles;
• staff salaries - 206 thousand rubles;
• utility bills - 20 thousand rubles;
• grocery shopping - 150 thousand rubles;
• other expenses - 15 thousand rubles.

Thus, an entrepreneur will have to pay 566,000 rubles for a month of cafe operation. Usually, when located inside a shopping center, the attendance of the establishment will be greater - about 100 people a day. Consider the possible income of a small cafe with the number of 50 paid orders per day.

With an average check of 500 rubles, the daily revenue will be 25 thousand rubles. Such attendance will allow you to return the investment in 7-10 months and further ensure stable profit. In 30 days, the cafe will bring 750 thousand. From this amount, you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's Cafe Franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering an option such as a cafe franchise for children.

What will a person get when cooperating with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, in addition, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:

• business development on a ready-made effective project;
• quick start due to the popularity of the trademark (franchisor);
• business support at all stages of development;
• receiving significant discounts from a partner;
• providing high-quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in training employees, paperwork, finding premises and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Cooperation with a partner allows you to quickly recoup investments and does not require huge investments, as is the case, for example, with the KFS franchise. Consider a few famous companies that offer cooperation on a franchise:

1. TM "Ander Son". The organization is a network of family-type cafes, where each visitor can purchase delicious homemade cakes and author's confectionery. There are playrooms for children, and a cozy atmosphere reigns in the halls for clients. The cafe menu includes fine dining for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start running a business, you will need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. The profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
2. TM "Kinderland". The establishments of the network have everything for a first-class holiday and a great pastime for the whole family. Cafe possess stylish design. The franchisee receives the necessary information support, as well as the opportunity to apply effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off on average in 1.5 years.
3. TM "Cinderella". Cafes of this brand are very popular among both children and adults. Customers can enjoy gourmet cuisine, have a comfortable rest, and for young visitors, professional animators conduct unforgettable show programs. The franchisee will receive not only a stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

Relevance

A successful children's cafe is not just an establishment serving their favorite treats, it is game Zone, attraction of animators, appropriate design and creation of an atmosphere of celebration and entertainment. Despite the common parameters with an ordinary cafe, an institution for children requires careful preparation and an individual concept of development. According to experts, today in Russia a middle class of the population is being formed, on which the activities of such establishments are directed. Simple animators or an exquisite menu will not surprise you for a long time, but large playgrounds, activities with children and bets on family vacations are a unique offer that is just beginning to emerge on the domestic market.

Financial plan

How much does it cost to open a children's cafe? Starting expenses will be required for the preparation of the premises, the collection of permits, the development of a design project and the purchase of equipment, the arrangement of the hall and the installation of a play area. According to conservative estimates, the minimum start-up capital will amount to 1.5 million rubles. Monthly expenses will be spent on renting premises, wages, advertising, purchasing products, paying taxes (from 350-400 thousand rubles).

Is it profitable to open a children's cafe? The net profit of such institutions does not exceed 80-100 thousand rubles in the first years of operation. For the first six months, it can be even less, so it’s worth having some kind of financial reserve to pay bills. On the other hand, many businessmen have proved that the business idea of ​​opening a children's cafe can bring high profits and open horizons for rapid growth and development.

The documents

To open this institution, you must register in government bodies, prepare rough plan business project of a children's cafe. The optimal organizational and legal form is LLC. After that, you need to take a work permit from Rospotrebnadzor, SES authorities and the fire inspectorate.

Issue a license to sell alcoholic products there is no need, since the concept of the institution does not provide for the sale of alcoholic beverages. Despite this, the owners of some family cafes refuse to lose profits and try to combine several directions, although the consumption of alcohol is contrary to the concept of a children's cafe.

Location selection

How to start opening a children's cafe? First of all, you need to decide on the premises. Attendance of the future institution largely depends on its location. When choosing, consider the following factors:

1. high permeability;
2. lack of direct competitors nearby (children's cafes);
3. location near squares, parks, children's play facilities, schools, kindergartens, etc.;
4. area - from 100 m².

Equipment

To implement a business plan for a children's cafe, you must purchase:

• furniture - in addition to a special design, it is important that the interior items are safe (without sharp corners);
• stoves, kitchen furniture and appliances, various devices;
• game complex (trampoline, slides, toys, houses, balls, etc.);
• children's items (pots, sets for creativity, chairs for feeding, side chairs with belts, etc.);
• plumbing (low sinks and toilets, changing table).

All equipment must comply with SES standards, be easy to clean and be safe.

Design

The design of the premises is an integral part in the implementation of the business plan for a children's cafe with a playroom. To do this, it is better to involve a specialist - all decorations, furniture, dishes, tableware and staff uniforms should be in the same style.

Menu

The proposed dishes should be different from the standard cafe. Food should be tasty, healthy and originally designed. Do not oversaturate the list of dishes. According to the analysis, children enjoy eating three types of food in any season - french fries, pizza and sweets. In addition, you need to include in the menu cereals, vegetables, meat and fish dishes, as well as juices, cocktails, confectionery. The menu must have original design, match the chosen design, have colorful photos.

Staff

How to open a children's cafe from scratch? For its work you will need:

• Cook;
• hot and cold shop workers;
• confectioner;
• administrator;
• waiters;
• cleaner.

Animator can be hired on weekends and holidays, or hired full-time (depending on turnover). Bookkeeping is usually outsourced or an accountant hired.

In addition to a professional team of culinary specialists who must serve delicious and beautifully presented dishes, it is important to hire a professional service staff, which will find an approach to the smallest demanding customers. The main qualities of waiters and animators are love for children, resistance to stress, optimism, good looks and the ability to get out of any situation with a smile.

Advertising

Even on the opening day, it is important to “declare yourself”, to interest potential customers, therefore, on the very first day of work, it is advisable to arrange a bright show to attract customers in the future.

The main elements of marketing when implementing a business idea for a children's cafe:

• bright sign, attractive design interior and exterior;
• billboards, signs, bright flags;
• distribution of leaflets and business cards in places with potential customers;
• holding promotions, master classes to increase attendance;
• own website, maintaining groups in social networks.

Difficulties

Business at a children's cafe is not without difficulties:

• as a rule, the concept does not provide for the sale of alcohol in family cafes, which deprives them of a significant share of the profit;
• after children, the need for repairs increases significantly (the owners of such establishments admit that they are forced to do redecorating at least once every six months);
• the main customers of the institution are children who are very difficult to please;
• the risk of acquiring low-quality raw materials (to prevent this from happening, carefully monitor suppliers);
• the difficulty in drawing up a business plan for a children's cafe with calculations, since the capabilities of each city are different;
• interior decoration, preparation of master classes, recruitment of animators requires additional costs; which reduces profitability.

There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which a child can not only have a tasty and safe meal, but also celebrate his birthday, play with animators, participate in a themed children's party, etc. are especially in demand. In order to successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.

 

The legislation does not divide catering enterprises into "children's" and "for adults", however, there are nuances, and they need to be sorted out by those who are looking for an answer to the question of how to open a children's cafe from scratch.

Forecasts and prospects

How promising is the idea of ​​creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?

Market capacity can be represented by fertility statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to equalize the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, are also people with children (see Fig. 2)

In large settlements, family confectioneries, canteens, enterprises are becoming increasingly popular. fast food, equipped with high chairs and offering a special menu for young visitors, as well as focused only on children. For example, in Nizhny Novgorod region 83 such enterprises actively promote their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.

Fast food or "proper nutrition"?

According to sociological research, in 2015 the catering market in Russia was dominated by the demand for the services of fast food restaurants (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.

The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)

Table 1. Catering attractiveness factors in Russia*

Value for money	"Little Potato"
food quality	"Il Patio"
Polite and friendly staff	"Planet Sushi"
Price availability	"Little Potato"
Drink quality	"Il Patio", "Chocolate Girl", "Coffee House"
Assortment of dishes	"Chocolate Girl", "Il Patio", "Planet Sushi"
Service Speed	"Baby Potato" and "Baskin Robbins"
General atmosphere	"Planet Sushi"
Waiters knowledge of the menu	"Planet Sushi", "Chocolate Girl"
Comfortable interior	"Planet Sushi"

*the study was conducted in 8 cities federal districts with a population of 100 thousand people. Sample - 1,000 people. aged 16 to 50 years.

It is noteworthy that the factor of the presence of a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.

Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times, society is increasingly leaning towards healthy natural food:

“The principle of less is better is found in catering organizations lately - eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)

Thus, you can start a business using ready-made models (by franchise), or establish your own brand on the principles of natural baby food.

Requirements for a cafe for children

Not all entrepreneurs know exactly what is needed to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?

No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here regulations that you will be guided by:

1. Law on Consumer Protection
2. Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
3. Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 “On the Entry into Force sanitary regulations» (from 08.11.2001)
4. Government Decree No. 584 “On the notification procedure for the start of implementation certain types entrepreneurial activity"(dated 16.07.2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. This type of activity does not require licensing.

You can collect permits for opening a children's cafe yourself or entrust it law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)

Table 2. Rent ready-made premises or create it from scratch?

Premise adapted for a cafe	Room from scratch
cost savings, since the entire “infrastructure” is prepared: a kitchen, toilets, emergency exits, ventilation, etc. are equipped. saving time for coordination with regulatory authorities: you can take the documentation from the owner, go through the authorities (Rospotrebnadzor, firefighters, energy sales, water utilities, etc.) with a lease agreement and re-register it for yourself	freedom in choosing a concept: you are not limited in design and technological solutions
limitations in the choice of concept. For example, in a former restaurant (canteen) for adults, there may not be room for a games room.	expenses for repairs in accordance with the chosen concept and for the execution of permits payment for connection to utility systems, etc.

Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration into the rent.

family club

The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs are implementing original ideas. For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told readers about it).

The concept was invented by young mothers Yu. Fedorishina and O. Musakhanov and implemented in 2013. For the club, a room not adapted for catering was chosen, so more funds were spent on its equipment than originally planned: for example, it was necessary to lay communications under the kitchen.

For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.

The total cost of opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.

Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:

• fast food ban
• strict requirements for the preservation of the beneficial properties of products on the menu for children
• adaptation of popular dishes for a children's audience (kids want to be like adults!)
• emphasis on holding holidays and culinary master classes for children and their parents
• the presence of a playroom in the form of a children's town with animators
• catering

In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their confession, they failed to return the starting investment. Today, for those who are close to the idea of ​​Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe at the zoo

A cafe for children can be a good addition to an existing business. IN Nizhny Novgorod this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.

In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:

“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet with classmates.

Distinctive feature catering at the zoo - seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.

These examples show that, with the right organization, a business that is not very profitable at first glance can actually bring not only income, but also pleasure to its owner.

Entertainment places for children are very popular nowadays. As a rule, everything in them is thought out to the smallest detail: comfortable, safe furniture, bright design, a menu with children's favorite dishes and all kinds of activities that young visitors are delighted with.

Cafe for children to enjoy in great demand, so the prospect of opening such an institution attracts novice businessmen. For the business of an entrepreneur to be successful, he needs a children's cafe with calculations.

Where to begin?

First of all, you need to decide on the direction of the institution. The level of investment, as well as subsequent attendance and income, will directly depend on it. Ideas for the format of a children's cafe:

• An establishment with a playroom. Both children and parents will be able to have a good time in it. Adults can sit at the tables, talking while waiting for an order, and the kids will play in a special area. It usually contains pools with balls, trampolines, slides, labyrinths and even a small sports complex. Children are supervised by animators or teachers. You can also equip a developing corner, which has board games, designers, crayons, paints, brushes, etc.;
• Themed cafe. The design of the site in such an institution is designed in a certain style. For example, the theme of a popular cartoon, book or children's comic is taken. The visitors are entertained by animators in life-size puppets;
• Family restaurant. In such a place there may not be a game room, but the menu and the interior of the room will be adapted for families with children of different ages.

The interior of a cafe for children, decorated in a fabulous style

Whatever concept the entrepreneur chooses, he must understand that organizing a children's cafe is not an easy task. It is necessary not only to think over the equipment and furniture to the smallest detail, but also to take care of reliable suppliers who will deliver food High Quality. This is especially important if the cafe's main customers are children.

How to open a children's cafe from scratch: a package of documents for starting a business

Such a project can be launched after passing the registration procedure with the Federal Tax Service. A businessman planning to open a small establishment needs to issue an IP. This is a budgetary procedure (no more than 800 rubles), which will not take much time.

It is better for future owners of large offices to register as an LLC. The total cost of paperwork will be about 14 thousand rubles, but a legal entity will have an expanded range of opportunities.

Entrepreneurs who want to open one large cafe or a chain of establishments should immediately form an LLC. This will give them a number of advantages that are not available to individual entrepreneurs.

After the businessman has registered, he needs to issue permits in the bodies exercising control over the actions of enterprises:

• Rospotrebnadzor;
• fire inspection.

In addition to these documents, the entrepreneur will need quality certificates for play equipment halls and food. He must have contracts for hiring staff, renting premises and contracts with suppliers. The owner of the establishment must ensure that each of the employees hired by him has a health book.

All cafe staff are required to have personal medical books

Cafe for children as a business: requirements for the premises

In the place where it is planned to open a children's institution, there must be:

• water pipes;
• fire alarm;
• waste system;
• lighting;
• ventilation;
• electricity grid;
• security and video surveillance systems.

The floor area must be more than 100 sq. m, it includes:

• dinner Zone;
• kitchen;
• children's area (if necessary);
• service premises;
• administrative office;
• bathrooms.

Good cafe attendance often depends on the availability of parking and the proximity of transport interchanges. If the establishment is difficult to reach, it is unlikely to pay off.

For this reason, entrepreneurs often place children's restaurants in shopping centers and malls. Large-scale establishments with large trampolines and electric car rides can also be opened there, and they will quickly become popular with families with children. Parents will be able to leave the kids in a specially designated place, while they themselves will calmly go shopping.

If you open a cafe in a residential building, then you need to think about the decoration of the facade. The exterior design should be bright and interesting (so that it immediately attracts the attention of the child).

When choosing a room, you need to inquire in advance whether the building is subject to demolition. This can be done in the city department of architecture. If the institution gives a positive answer, you will have to look for another home to open a business.

It is also important to take into account all the requirements of SanPiN. Failure to comply can result in hefty fines or even jail time.

The cost of renting an area directly depends on the region and population. In small towns, the price per square meter starts from 40 thousand rubles, in large ones - from 80.

Children's cafe located in mall, definitely will not be left without visitors

Financial plan with calculations 2019: purchase of equipment

The choice of purchased equipment and furniture depends on the format of the cafe. The minimum list would be:

• tables for visitors;
• sofas, armchairs or chairs;
• toys and decor for the hall;
• cutlery and crockery;
• refrigerators;
• kitchen tables;
• dishwashers or sinks;
• plates;
• blender / coffee maker / microwave (depending on the menu);
• grill;
• pizza oven.

Such equipment is enough for a small establishment. If an entrepreneur decides to open a children's cafe with a playroom in small town, he needs to rely on more equipment and furniture, to which toys and other children's entertainment will be added. For example, about 300 thousand rubles will be spent on decorating the hall:

• 8 tables for adults;
• 2 tables for children;
• 32 chairs for adults;
• 10 chairs for children;
• 2 sofas;
• 2 carpets;
• 1 bar counter;
• 3 floor hangers;
• children's labyrinth;
• a pool filled with balls;
• information desk;
• 4 sets of blinds;
• 4 pillows;
• Other decor and toys.

Approximately 500 thousand will be spent on equipping the kitchen:

• pizza oven;
• oven;
• electric stove;
• Dishwasher;
• blender;
• meat grinder;
• coffee machine;
• fridge;
• a set of dishes for 40 visitors;
• overalls for personnel;
• tablecloths;
• towels;
• napkins.

About 80 thousand rubles will be spent on all kinds of games and soft pouffes in the children's corner, 90 thousand on office equipment for staff. If TVs are located in the cafe, then 100 thousand should be allocated for them. Total for equipment, furniture and arrangement children's corner it will take about 1 million rubles.

Recruitment: where to start?

You can place ads on job search portals, as well as run a social media campaign. These are the most reliable ways to attract potential employees in the service industry. In order for an entertainment cafe for children to start its activities, it will need:

• good chefs with relevant education;
• waiters with experience;
• animators and teachers;
• cleaners;
• administrators;
• guards;
• accountant.

Kitchen workers and hall staff in contact with children are required to have sanitary books. In general, it is worth hiring people with an active lifestyle who love children. A close-knit team focused on a common result is half the success.

Employees must be friendly

Marketing plan: what do you need to open a cafe?

In order for the institution to start functioning successfully from the first days of opening, it is necessary to think over an advertising campaign in advance. It may consist of:

• posts on social networks;
• distribution of leaflets;
• creating your own Internet portal;
• placement of banners on third-party resources;
• posting ads;
• announcements at events;
• purchase of airtime in the media.

Advertising should be selected depending on the type locality. If this Big city, then it is better to give preference to leaflets, social networks, websites and local press. In a small town, you can use both the above methods and outdoor advertising.

Income and expenses: how much does it cost to open a cafe?

If we take as a basis an institution with 30-40 tables and a game room, then it will take about 1.5-2 million rubles to invest in it. They are distributed like this:

• Repair, design and equipment - 1 million;
• Advertising - 120 thousand;
• Employee salaries - 400 thousand;
• Documents, rent and outsourcing - 200 thousand;
• Reserve fund - 100 thousand rubles.

These figures are approximate, since you can hire fewer staff, and also save on advertising. The income of the institution will be from 1 to 1.5 million per year. Thus, it will pay off in 12-18 months.

To increase the profit margin, you can introduce additional services: holding holidays, making baked goods to order, field service, etc.

Opening a children's cafe is not difficult. It is important to draw up a business plan correctly, to decide on the direction of the institution. If you follow all the standards and sincerely love your business, then it will bring not only income, but also pleasure to the owner.

Recently, such a type of business as a catering place is gaining more and more popularity. And this is not surprising, because cafes and restaurants can bring good profits. But there are already too many competitors on the market, and in order to earn trust, you need to try, for example, to choose the right concept for the establishment.

One of the promising options is a children's cafe. It will be a great place where service and entertainment will be directed only to small customers. But like any other business, organizing such a business requires a detailed business plan.

Opening stages

It is important for a novice owner to follow all the stages of opening and at the same time not to forget anything:

1. The first step is to register your business.
2. Then decide on the concept.
3. Based on the previous paragraph, a room is selected and appropriate repairs are made in it.
4. Purchase all necessary equipment, furniture, products and consumables.
5. After that, you need to hire staff for quality service.
6. Create an attractive menu.
7. Then you can set an opening date. To attract the first customers, you can organize an interesting holiday or show program.

Interesting information about this type of activity is presented in the following video:

Activity registration

Before organizing any business that generates income, it is mandatory to register with the tax service. Otherwise, for conducting activities without registration, criminal, tax and administrative liability is threatened.

There are several design options, but it is most suitable for catering. You also have the right to choose the system of taxation. It will be most advantageous when entity will pay 6% of total revenues or 15% of net income.

Market and competitor analysis

Before opening, you need to thoroughly study your direct competitors. Look at what places such establishments are located, what they feed there, what programs and entertainment they offer, identify all the weaknesses and strengths.

You should try to learn as much as possible about competing cafes, this also includes the interior of the premises and additional services provided to parents and their children. All this will help in choosing a strategy for getting more profit and the ability to eliminate the mistakes made by competitors in your institution.

Format Options

The popularity of the cafe and the number of customers also depend on the format. You can choose from various concepts that will attract the attention of not only children, but also adults:

• Cartoon themed cafe. You can make an institution designed only for little princesses and arrange it in pink colors, as, for example, so far the only barbie cafe in the world. Or, conversely, for super-heroes. If you want both girls and boys to be among your clients, then choose a neutral theme in the form of a popular cartoon designed for all children. Do not forget about the thematic menu, which will complete the format.
• With playroom. In such a place you can play while you wait for your order. As games, you can choose both mobile and desktop. For mobile people, you can install a sports complex or a playground with soft coating, swings, labyrinths and slides. And so that the children do not run without control, you can hire an animator who will entertain the little visitors with various games. Among board games puzzles, mosaics, constructors are perfect.
• With children's menu. It is not necessary that the institution has a gaming area, and the interior resembles a cartoon. The main thing is that there is a healthy menu for children. Here you can place ordinary tables with soft sofas or chairs, a neutral design suitable for adults and kids. And the menu should contain only healthy meals and, of course, sweets.

organizational plan

In this section, you need to visually distribute the responsibilities of the staff, step by step describe your actions to open a business. Then things will go faster and easier.

Write down what each employee of your cafe will be responsible for. Then you will know exactly how many waiters, cooks, animators and cleaners to hire. Write down the menu, based on this item, you can calculate the specific amount of certain products. Arrange all the steps taken to open an institution in turn, then you will always know what to do next.

Production plan

First you need to choose suitable place for implementation activities. The premises can be rented or bought, it is also possible to build a separate building. It all depends on the financial capabilities of a novice entrepreneur. The size of the institution must comply with the current law Russian Federation, that is 10 sq. m for two seats.

Accordingly, if in the future you plan to increase the capacity, then the hall area should expand.

The second step is to decide on cafe design. As mentioned earlier, it can be themed or classic. It all depends on your imagination. You can use the services of professional designers.

Once you have decided on the room and its design, you should proceed to drawing up list necessary equipment for the kitchen and hall. At the same time, it is necessary to choose only high-quality equipment.

For kitchen:

• Refrigerators and freezers.
• Small kitchen appliances. This includes meat grinders, coffee makers, blenders and so on.
• Cooking plates.
• Ovens.
• Grill, if the menu is designed for such dishes.
• Comfortable tables for cooks.
• Large sinks and dishwashers.

For the hall:

• Tables at which visitors will eat.
• Chairs or sofas.
• Beautiful crockery and cutlery.
• Whole necessary inventory for the game zone, if you chose this format.

As for kitchen appliances, it is better to choose among imported items and not save on price. And for the decoration of the hall, you can purchase Russian tables and chairs, here the aesthetic appearance plays the main role.

The next step includes menu development. It must have wide choose dishes, and since the cafe is for children, then also be useful. Be sure to include a dessert section with a wide variety of sweets and children's cocktails. Then each client will find something to their taste and will definitely come back again.

Then it is necessary to carry out selection of a person serving establishment. The standard list of employees should consist of:

• Several cooks, but for the first time one may be enough.
• Waiters. Their number depends on the size of the room.
• If a play area is supposed, then an animator will be required.
• And a cleaning lady to keep the cafe clean.

You can do the selection yourself or entrust this work to a professional agency for a fee, which will save you time and ensure a quality result.

Marketing plan

To attract customers, you need to pay special attention to the sign and a variety of effective promotion. As for advertising, it can be:

• Announcements in local media (newspapers, television, radio).
• Advertising on city blogs, forums and websites.
• Distribution of leaflets in public places. It is advisable to choose places where there is a high chance of meeting parents with children.
• Introduction of a discount system, bonuses and promotions.

Financial plan

Any business requires initial and monthly investments:

• Room rental - about 60,000 rubles, depending on the city and size. You will have to pay monthly.
• Its purchase, if the budget allows, is about 2-4 million rubles.
• Repair of the premises - 150,000-200,000 rubles.
• Purchase of equipment - 150,000-200,000 rubles.
• Furniture for the hall - 100,000-150,000 rubles.
• Staff salary - 80,000-100,000 rubles, which is a monthly cost.
• Purchase of ingredients for dishes - about 50,000 rubles, also monthly.
• Advertising to attract customers - 10,000-20,000 monthly.
• Monthly taxes to the state - about 30,000 rubles.
• Monthly utilities and other expenses - approximately 30,000 rubles.

Estimated total income is 500 000 rubles per month. Subtracting all costs from this, you can get the average net profit - 100-200 thousand rubles. Based on this, we can say that your children's cafe payback in less than a year his works.

Risk Analysis

By making calculations of all possible dangers, you will always be ready for anything and will know how to avoid problems.

The calculation of the risk table consists of:

• Possible increase in prices for products used for cooking.
• Insufficient demand for products or none at all.
• Competitors may lower prices in order to lure customers to them.
• Poor solvency of potential consumers.
• Increasing state taxes on business.
• Deterioration in the quality of raw materials due to which you will have to switch to more expensive options.
• Insufficient amount of finance in circulation.

To increase income, you can introduce additional services, for example, baking cakes to order, holding children's parties, field service in nature or at home. The main thing - remember that in any place where catering services are offered, all norms must be observed, and then regular customers are guaranteed to you.