What you need to open a children's entertainment center. What taxation system to choose for an entertainment center

Children are known to be the flowers of life. They are able to make it richer, more interesting, but at the same time they undoubtedly make us be more responsible and serious. Therefore, for our part, we must also take certain measures that will allow children to diversify and improve their lives. For many of them, studying is very difficult, someone loves one subject, someone - a completely different one. But at the same time, in most cases, children like those activities that involve movement and physical labor. All this leads to the fact that children incorrectly prioritize life from the very beginning. That is why you should combine the mental and physical activity of the child. But after all, not all teachers manage to hold a physical education session in class, although this is required by the educational standard.

For those adults who think not only about the present, but also about the future of their children, sooner or later the time comes to think about what to do with the child. The children's entertainment center can help parents with this. Most often, such a center is focused on the youngest children who are just beginning to explore the world. It is here, under the supervision of experienced teachers and educators, that the child will be able to reveal his inclinations, which in the future will need to be developed by parents and teachers. And since it is difficult, and sometimes even impossible, to save money on children, the opening of an entertainment center for children will become a very profitable project.

What does it take to open a children's entertainment center?

So, an entertainment center can be opened anywhere. The main thing is that in this locality or area had a sufficient number of children. Advertising will do the rest for you, with the help of which residents will be able to find out about the opening of the center, and admiring reviews from children and their parents. You can start with a small complex, and only then, according to your desires and financial capabilities, you can resort to expansion.

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Children's entertainment center and its features

In order to decide what exactly you are going to open, you need to carefully consider all the positive aspects and possible difficulties that you will encounter. If you intend to organize a development center, then you will have to spend much more time and money on it. This is primarily due to the need to obtain a license to carry out educational activities. In the future, you will have to resort to finding competent personnel. With an entertainment center, things are much simpler. You can start with it, since at first you will need a small staff, you can perform some functions yourself. Secondly, no special knowledge is required and additional specialization will not be required. Thus, if you stopped at the opening of an entertainment center, then you will save on business registration and wages a large number workers. Some time later, if there is a desire, it will be possible to issue a license and recruit the necessary employees. But all this later.

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Choosing a place for an entertainment center

In order to open a particular institution, you should assess the level of its profitability not only in a particular locality, but also in the place where you plan to open it. It is quite natural that this center should be in a place of large concentrations of people, and the more children, the better. Experts advise opening such centers near kindergartens, especially if there are not many of them in the city. On the way to and from kindergarten, the child will definitely want to go to one or another playroom. In addition, educators will be able to organize group visits to the center. For those settlements in which the number of children's institutions is catastrophically small, the entertainment center will be a salvation. The next option for the location of the center for children is rented space in large shopping and entertainment centers. Here, while parents make purchases or some procedures, the child will be able to jump, play enough and just have a good time in the company of their peers.

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Documents required to open a children's center

The first step is to contact the State Fire Supervision Service or the Rospotrebnadzor of your locality. Here you will be clearly explained all the necessary nuances and will be advised on local legislation in force in relation to organizations for children.

To do this, you will need to familiarize yourself with international safety standards, with regulations regarding baby equipment, and with the rules for the stay of children in such institutions.

After that, you go to the tax office in order to register as an individual entrepreneur. It is not too expensive and allows you to enjoy preferential tax rates in the future. Code in classification economic activity choose "other activities for the organization of recreation and entertainment." After that, it remains only to register in pension fund and open the center itself.

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Entertainment center equipment

First of all, you will need a room. Most often at the initial stages it is rented. This allows you to save on the purchase of the whole building. The first entertainment center can have dimensions within 70 square meters. m. In such a room at the same time there can be no more than 15 children, whose age is from 3 to 12 years. For each group of 5 children, a worker must be assigned. It's all about the game room. For it you will need 3 thematic zones. The first is adapted for outdoor activities: sports, dancing, outdoor games. It usually contains swings, wall bars, slides, balls, hoops, ropes. The second zone is reserved for themed games. It contains toys: dolls, designers, cars, Stuffed Toys. And the third zone is the zone of didactic games. It is characterized by the presence of furniture: tables and chairs, materials that allow children to get acquainted with this or that information. They can be both traditional: cards, books, visual aids, and innovative: projector, computer, etc.

Sometimes special game labyrinths are purchased for the first zone. They contain everything you need to physical development children. It can be purchased ready-made or ordered in specific sizes. Labyrinth with an area of ​​20 square meters. meters costs about 200,000 rubles. Another element of the mobile recreation area is a trampoline. It does not take up much space, but it can only be installed in a room with high ceilings. The cost of a trampoline varies between 60-100 thousand rubles. So, opening a small entertainment center will cost about 1,000,000 rubles. Of these, approximately 10% will go to the arrangement of the leased area, 10% - to pay rent, 60% - to purchase equipment, 10% - to wages employees and another 10% - for the registration of the organization.

Do not forget that the equipment must include furniture for the employees of the institution: a table in the reception room, a chair, a computer. A cooler with warm and cold water. In addition, a toilet should be located next to the playrooms. And if children under 7 years old are engaged in the center, then an employee of the center should accompany them to the toilet.

As you know, shopping is an addictive activity, but it depends for whom. It is extremely uninteresting for children to do this, and, therefore, if you have no one to leave the child with, then exciting shopping will not work. The child is incapable long time do the same thing. He needs to move and discover the boundaries of the unknown. Today, as a rule, this does not cause much of a problem due to the existing game rooms.

Playroom

Children's entertainment centers appeared on the territory of the Russian Federation not so long ago. Approximately ten years ago, when large shopping centers were founded in the country, there was an acute shortage of preschool institutions. Parents had nothing to do but take their children with them everywhere. The creators took into account the needs of visitors, finding a lifeline to solve the problem of opening game rooms. The establishments quickly gained popularity and received wide use. The idea of ​​leaving the child in the playrooms and enjoying shopping freely has appealed to many parents. In turn, seeing the rapid popularity of this type of activity, Russian entrepreneurs hastened to fill the entire Russian market with a profitable niche.

What types of playrooms are there

What are the rooms by direction:

1. early development. Children from 1 to 2.5 are brought here.
2. physical development. Here they do rhythmoplasty and fitness with children from 2 to 6 years old.
3. musical development. Children from 2.5 to 10 years old are brought here.
4. Development of speech or intelligence. Designed for ages 3 to 6 years old.
5. creativity. Children from 3 to 10 years old are engaged.
6. Playroom, designed for a long stay, if parents need to leave on business.

Game room types

If you are interested in the question of how to open a children's playroom, then, first of all, you should know what plans they are. The most common of them:

1. Soft ground. It looks simple and is cheaper. This option is suitable for offices, banking institutions, beauty salons, etc.
2. Jungle, consisting of pipes, ropes, swings, ladders. The complexes are much more expensive, but the children are more interested in them and they want to spend more time there.

Goods and services for children are always in great demand, as parents want to please their child. They fulfill all requests sparing no expense. For this reason, any business related to the development and education of the younger generation will be successful. The only thing to consider is that working with children requires pedagogical, psychological knowledge and good experience. Therefore, if for parents, playrooms become a salvation, then for entrepreneurs, this is a great way to start a business. There are two options for using game rooms in business:

1. Opening a game center as an addition to an existing business y. That is, if you already have a good restaurant business, where customers with children often come, then it makes sense to provide good leisure time for both parents and their kids.
2. Opening a children's room as a separate business, whose services will be in stable demand.

Game room in the mall

All you need is to draw up a detailed business plan with accurate calculations, taking into account all the necessary investments, payback time and approximate profit. If you approach the creation of a plan wisely, this will help to avoid mistakes and financial failures in the future. You need to take into account the following main components:

• rent price;
• renovation of the premises;
• purchase of the complex;
• hiring.

At first glance, it seems that opening a game room is simple, but do not forget that for this, you need to collect a full package of documents, permits from authorities and funds for unforeseen expenses. It will take several weeks, and sometimes more, to collect the necessary papers and seals, but this is if you come across some corrupt official who finds fault with everything for the sake of profit. The entrepreneur must be aware that the requirements for children's playrooms have been increased by the inspection authorities, so you should familiarize yourself with the following documents:

1. Recommendations for finding children in children's playrooms, they were developed by the Moscow Consumer Market Department.
2. View whether the equipment complies with safety regulations and GOST standards.
3. To study the law "On the protection of consumer rights".

To open a game room in a shopping center, you need to take into account a lot of nuances.

Moreover, there are pitfalls in any business and an entertaining children's room is no exception. To ensure that your plan does not go bankrupt, you need to thoroughly study all the nuances of the case. If you are planning to create a room as an accessory service to some institution, then you should not worry about the flow of customers. Usually people do not sit there for hours, therefore, the flow of children will move quickly, but will arrive constantly and throughout the year. But if you want to start a business separately, then you need to take into account the fact that people visit shopping centers less often during the warm season, since it is preferable to spend time outdoors. Starting a business in May is a great chance of failure. Therefore, it is better to start from the beginning of autumn.

Read also: How to open a recruitment agency: business plan

Children's playroom business plan

A well-designed business plan will help you recoup your investment and make a profit in a short time.
Stages of a business plan:

1. Idea selection, competitor analysis, project profitability.
2. Organizational matters.
3. Cost Report.
4. Promotion and advertising.
5. Profit.

You need to open a game room in crowded places

Profitability and locations

Choice matters a lot suitable place. It's about not only about major cities but also in small towns. Business is equally suitable for absolutely all territorial points. But of course, if you plan to seriously develop in this area, then it is better to pay attention to the number of city residents when organizing game rooms.

As the statistics show, one entertainment room is enough for every 100 thousand inhabitants. That is, if in the selected locality lives under 200 thousand citizens and two are already flourishing game centers, then it would be pointless to open a third point. Accordingly, with a population of less than 100 thousand, the business will not be in demand and will hardly justify the investment. Thus, the profitability of the game room is closely related to the place of its foundation and placement. In order not to fail, you must first analyze the situation in the market. That is to find out:

• what centers exist in the city;
• What age group do they serve?;
• what is the cost of their services;
• what kind of marketing is being used by competitors;
• How busy is the room;
• What are the reception hours.

In addition, for a more accurate analysis, you can conduct a social survey via the Internet. Publish the news about the opening of the game room in the newspaper and see how many customers respond. A preliminary assessment is required if the market is oversaturated or the population of the city is low.

Rooms should be spacious

Game room space

It is necessary to take care of the search in advance suitable premises. You should look either in a residential area with good traffic, where there are no competitors nearby, or in some large shopping center, supermarket, shopping mall, since such places are always full of people. If the choice falls on a crowded, but at the same time sleeping area, you will need good advertising for the establishment and a room on the ground floor. It must necessarily have a bathroom, a sink, individual heating, good ventilation and lighting. business in such place will go only if the main part of the passing audience will be: parents with children aged two to six years. Complexes with all necessary communications are in special demand, as they can be a separate building or site closed type with different entertainment areas. They have: all kinds of slides, pools, musical instruments, all for drawing and much more.

Speaking of shopping centers, your neighborhood will be optimal with children's departments or a cafeteria. With a good organizational process, opening a leisure room in such a location will be beneficial for both the tenant and the tenant. Here, the funds invested in the business will quickly pay off, because the initiators of visiting shopping centers are children. And parents are always interested in proper organization leisure time for your child. In addition, not only customers of the shopping center, but also those who live nearby can leave children in the playrooms. The only catch is that it is not easy to get a site in the shopping center, advantageous places are always occupied or prohibitively expensive.

Do not forget about the interesting design of the game room

What should be the leased area of ​​the premises?

The area of ​​the rented premises for one child must be at least two square meters. meters. That is, for 15 kids you need to rent a site of 30 square meters. meters. This is the minimum room size. Renting less will simply be unprofitable. Such a room will cost from about 50,000 rubles, despite the fact that about 150 rubles will be taken from a child per hour. The cost of such premises will pay off in about six months.

If you are planning to combine a game room with your main business, for example, creating a play area in a beauty salon, an area of ​​​​12 square meters will be enough for you. meters. Middle game room stands one whose area is not less than 75 square meters. m. This room can accommodate up to 70 children at once. To rent a room with such an area, you need about 1 million rubles. If 50 children are admitted daily, then the monthly profit is up to 80,000 rubles. The business pays off in a year, this is taking into account a well-chosen place.

So, to open a standard center, you will need six rooms with a bathroom. Each should be from 15 to 20 square meters. m. This means that the entire room must be 150–180 sq. m. m. Look for premises specifically for rent for a period of at least three years. Buying a site is inappropriate. Although it is better to immediately look for a place with the right to buy. In the event that you find a room, but it is solid, you can simply delimit it plasterboard partitions. It is not possible to specify the exact rental price, since in different regions she is different. Let's say one thing, that the average rental figure with repairs ranges from 150,000 rubles per month.

Divide the room into zones

In principle, there are no serious requirements for the room, the only thing in it should be spacious and have enough space for toys and all kinds of complexes. It is necessary to equip the complex not only with toys for kids, but also with everything necessary for the staff. The space itself will be correctly divided into zones:

• reception for parents;
• hallway;
• bathroom section.

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"All the best for children!" - a thesis that has long become catchphrase when it comes to the next generation. Of course, it is unlikely that it works as well as it sounds. But this does not prevent scientists from coming up with new concepts of education, and other equally talented people from coming up with new games, entertainment, services and goods for children that make life easier for parents. Fundamentally new kindergartens, children's clubs, developing and entertainment centers are also being built. You can also buy from well-established companies in a large metropolis and not worry about attracting customers.

Open a children's development center - where to start?

Of course, it is necessary to start opening a children's entertainment center by drawing up a business plan and calculating the estimated costs. You also need to think about advertising, qualified staff, suitable right premises and much more. Unfortunately, for ordinary entrepreneurs and ordinary people, this type of activity is hardly suitable. After all, this is not just a business, it is a type of activity that requires certain pedagogical knowledge and love for children, just like a discovery requires knowledge and love for sports.

What do you need to open a children's development center?

It is not difficult to guess that the foundation of the foundations in opening a children's center is:

• Official registration of the company's activities;
• Recruitment;
• Finding the right room;
• Procurement of equipment and acquisition of techniques.

Activity registration

First of all, your development must comply with both certain standards in the availability and design of documentation, and safety standards. Next, you should decide what form your organization will be: individual entrepreneurship or a company with limited liability. In addition, do not forget about sanitary standards and fire safety requirements.

Advice: at first, it is advisable to entrust your documentation to experienced lawyers, especially if you are new to business. You will have to spend some money, but it will still be cheaper than redoing and correcting mistakes over and over again.

Room selection

The room, first of all, should be comfortable and spacious and certainly comply with sanitary and epidemiological standards. You should also think about the fact that the building is in a convenient location, and the interior creates a positive mood. Still, the building should please the eyes of children, which is very important, especially in childhood.

Recruitment

The staff should be selected from the "standard set" of any children's center or kindergarten and add to it a group of preferred teachers. To determine the composition of such a group, you first need to determine the specifics of your center. Educators, if any, should be chosen from people who have a pedagogical education and who love children. At first, it is better to deal with experienced educators, who will help the center earn a good reputation.

Of course, the larger your center, the more staff you will have to hire. But minimum costs for salaries will be approximately 100 thousand rubles a month, taking into account the rate of a teacher or educator of 200 rubles. Although, on the other hand, options for piecework and mixed payment are possible.

Equipment

Despite the fact that the opening of a children's development center does not involve production, some equipment will still have to be purchased. Namely:

• Methodological equipment and materials - about 100 thousand rubles
• Educational and office furniture for employees - about 100-150 thousand rubles
• Household appliances - plus another 150 thousand rubles.

How to open a children's development center - a business plan

So, before you start opening a children's development center, you must first draw up a business plan. When compiling it, one should take into account the concentration of such centers in the area chosen for work. In addition, it is worth preparing for the fact that at first you will have to make only expenses, and incomes can be minimal. But you will need to be patient. However, if you want to start or prepare for, yours will not be much easier than this.

Main and additional activities

Children's centers are often used by parents instead of kindergartens, which are often overcrowded. Children spend almost the whole day in them, and in addition to eating, walking and playing, they participate in developmental and educational activities. However, with proper preparation of the work, you can include in the activities of the center and holding holidays and events for children for an additional fee. For example, these can be concerts and performances, the cost of which will be about 1-4 thousand rubles, depending on the complexity and duration, holding birthday parties, the cost of which can be indicated at about 10 thousand rubles, as well as individual holidays, fully organized and occupied with paraphernalia and gifts.

Profit

Additional income from events and holidays is already quite a decent amount. But the income from the main and main activities can be easily calculated. It will consist of how much subscriptions for children to visit your center and their number will cost. In addition, the entire center can be divided into groups different ages, varying degrees of development and for various purposes. Accordingly, the prices for subscriptions for all these groups will be different:

• Full day group - about 10-20 thousand rubles per month, which is approximately 500-700 rubles for a one-time visit. In some cases, prices can be raised if parents are offered unique and expensive methods and products for the development of the child.
• Early development groups will not make a lot of income. As a rule, kids do not come for the whole day, which means that parents do not have to pay much for them. Approximately 200-300 rubles per day (2-3 hours) for a one-time visit and 4-6 thousand rubles per month.
• Part-time groups are very popular right now. They were invented so that parents could calmly go about their business, leaving the baby in the care of educators and teachers not for the whole day, but for several hours. They have to pay for this pleasure, as a rule, 300-500 rubles at a time or 10-15 thousand per month.
• Special profile groups are created in order to identify and develop children's abilities for science, creativity, languages ​​and more. This is useful in that children at an early stage of development can determine their interests and further activities. Depending on whether such groups will be created only for classes or whether the kids will fully spend the whole day in the center, payment can vary from 300 to 1000 rubles for a one-time visit and from 10 to 30 thousand rubles per month.
• Separate classes according to profiles will involve payment of 200-300 rubles per hour, parents will have to pay 4-10 thousand rubles per month.

Advertisement for a child development center

A child in a children's center should receive not only development, but also different types entertainment, otherwise it will simply be uninteresting to him. This is also worth noting in advertising in order to arouse the interest of the child, not yet meeting him at the door of your children's center. However, it will be much more difficult to promote a business than a similar one.

It is worth noting that today it is very popular due to the economic and financial situation. But in Russia it will also be beneficial to use a franchise when opening a children's center - this way you won't have to spend a lot on advertising and spend a lot of time on promotion. But if you decide to run a business on your own, you should think about:

• Billboard advertising. Placing such an advertisement in a city format will cost the customer about 10 thousand rubles. Advertising on a standard billboard can be somewhat more expensive - 20-40 thousand rubles.
• Advertising in the subway (respectively, suitable only for those cities that have a subway). This place is very profitable and convenient for advertising, which means that it is a sin not to use it. The cost of such a service will cost about 20 thousand rubles. In addition, you can place it in the cars for 2-4 thousand rubles.
• Internet. Perhaps the most cost-effective advertising will be in your global network. Moreover, these can be either their own sites, or advertising banners on other people's sites, or elementary ads on free virtual bulletin boards.
• Auto advertising. Advertising on vehicles is charged according to the area of ​​the banner. Its cost will be approximately 1-2 thousand rubles per square meter. In fixed-route taxis and buses, the service will cost 10-20 thousand per month.
• "Word of mouth" has not been canceled. Make more acquaintances. It is also possible to make days open doors and conduct free trial classes for potential clients.

Save the article in 2 clicks:

What is the opening of a children's development center today? First of all, it is not only a business, but also a hobby for its creator. Children learn and have fun, parents do not suffer from the question of where to place their child, do not think about time, and the entrepreneur is doing what he loves and is useful. In addition, given the great demand for childcare facilities, this type of activity will be very profitable for its owner.

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* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a children's development club to provide a range of services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

Birth rate growth, popularization preschool education, government support and the social significance of this area make it quite attractive for entrepreneurship. In addition, with favorable project implementation, it is possible to achieve high profitability and return on investment.

Mission kids club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.

The premises are rented for the implementation of the project with total area 150 sq.m., located in a residential area of ​​the city. The rent is 110,000 rubles / month.

The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a working capital fund until the project reaches payback. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in summer months sales are declining. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. DESCRIPTION OF THE INDUSTRY

Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.

The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different levels income. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market of children's development centers and private kindergartens. AT last years Rosstat notes an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

Ready-made ideas for your business

The peak of natural population growth in the country occurred in 2012, and the peak of increased competition among children's development centers shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.

Despite the current crisis, the private sector children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.

Thus, the business of preschool education for children is a promising direction that takes into account the main social and economic trends. However, the supplementary preschool market is characterized not only by a growth trend, but also by imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of the total number of organizations. The Agency for Strategic Initiatives identifies a set of barriers that impede the development of the market for additional education for children:

Lack of state statistical accounting in the industry;

Excessive requirement in regulatory documents (SanPins);

Complicated licensing procedure;

Shortage of qualified personnel;

Low awareness and disunity of industry entities;

Lack of advanced training programs and certification of employees in the field of additional education.

At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. Amendments to the bills and adopted by the Government measures to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. State support for small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.

Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education for children in the Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.

Ready-made ideas for your business

Thus, it is possible to highlight the advantages and disadvantages of this business. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, salary employees and the cost of the services provided. However, the opening of a children's developing club is estimated as promising direction business that is characterized stable income and social significance.

3. DESCRIPTION OF KIDS CLUB SERVICES

The Children's Development Center is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and are engaged in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.

Table 2. Description of the services of the child development center

	Age group	Description
General developmental activities for young children		Classes are aimed at the sensorimotor development of children, the development of coordination of movements and fine motor skills, the development of speech; creative classes in drawing, modeling, appliqué, etc.
Music lessons		An integrated lesson with musical accompaniment, using various techniques.
Complex developmental classes	groups: 3-5 years old, 5-7 years old	Comprehensive programs, as well as individual areas: a creative workshop, sand therapy, English, children's fitness, drawing, musical development, fairy tale therapy.
Preparation for school		Classes with a psychologist, the development of mathematical abilities, the development of speech, the basics of reading and grammar.
Creative and intellectual development		Chess, English, drawing, school of intelligence development.
Child psychologist		Individual and group lessons, family consultations.
		Individual lessons and consultations with a specialist.

This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of the center's services does not require large additional costs - it is important to carefully study the programs for each group. Classes are designed for different age groups:

children from 2 to 3 years;

children from 3 to 5 years;

children from 5 to 7 years old;

pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other directions.

In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women, and more.

The kids club format provides wide selection services provided. To decide on their list, you need to form the concept of your club ( family club/ school of creative development / preschool education or other direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to visit (usually, this is due to more high costs teachers' salaries). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.

4. SALES AND MARKETING OF THE KIDS CLUB

The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by the parents of children preschool age. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The purpose of the children's developing club is to provide a wide range of services for preschool education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child's interest in independent knowledge of the world;

Creation favorable conditions to develop the child's abilities;

Creation of a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

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Having a clear positioning in the market, you can develop an advertising promotion program. The initial step is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.

Table 3. SWOT analysis of a children's developing club

Inner sides	Strengths: 1) The possibility of expanding the range of services; 2) Possibility of choosing a territory favorable for doing business; 3) The possibility of establishing cooperation with school teachers; 4) A wide range of services to cover a large target audience; 5) Teachers have experience working with children.	Weak sides: 1) Lack of own client base; 2) High responsibility for children; 4) The need to look for staff and difficulties in finding qualified teachers.
External sides	Opportunities: 1) Opportunity to expand business; 2) State support for a socially significant project; 3) The possibility of obtaining subsidies for the opening and development of a socially significant business; 4) Growth in demand even during the economic downturn, which guarantees the stability of income.	1) High level of competition in the segment; 2) Decline in the income level of the population and, as a result, a decrease in profits; 3) The likelihood of changes in legislation and tightening of requirements that will complicate production processes.

Thus, in order to realize its potential, a children's developing club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.

Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, an advertisement for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.

For a children's developing club, the most effective promotion tools will be:

1) Creation and promotion of your own website with parallel maintenance of your own group in social networks. The content of a group or profile should be diverse, including not only organizational issues and advertising of the club's services, but also should contain useful information - these can be training tips, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.

2) Placing ads in schools, public kindergartens and other places where the target audience is concentrated.

3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.

5) Placement of information on various thematic forums in cities.

6) Participation in various recreational activities, active social work, sponsorship in projects.

7) Provision of additional services. This can be a free trial class or a video surveillance service that allows parents to follow the progress of their child's classes online.

8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.

Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.

Event	Description	Costs, rub.
Create your own website	The site should reflect the description of the services and benefits of the children's club, its mission, goals and objectives, photo and video reports, the cost of services, reviews, a list of methods used, teaching staff, contacts and address
	To do this, it is supposed to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated (schools, kindergartens, shopping centers, etc.). Costs include the cost of creating and printing flyers, as well as wages for promoters.
Internet promotion	Creation of accounts on social networks VKontakte and Instagram, where useful information about various club services, promotions, events, reviews, etc. will be posted. A contest is planned to be held on the basis of Internet sites (it is possible to hold a contest for the most creative review, a contest for children's drawings, a contest for family photos, etc.). The main prize in the competition is a free visit to a master class or a monthly subscription to one of the club's programs.

An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.

Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of ​​the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space for organizing several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.

5. KIDS CLUB PRODUCTION PLAN

The opening of a children's development center includes the following steps:

1) Registration in government bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”: “Educational activities carried out by conducting one-time classes various kinds(including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activities are not subject to licensing. Therefore, you do not need to purchase a license to open a children's developing club.

However, there are certain requirements for the institution of additional education for children that must be observed:

The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of ​​​​rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, availability fire alarm, fire-fighting equipment, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply with sanitary standards and safety criteria;

The availability of educational programs that meet state standards, as well as a preliminary schedule and information about the teaching staff. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

2) Location and choice of office. Unlike most commercial premises, for a children's development club, location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.

The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics.

To organize a children's club, several isolated rooms are required:

A hall with a comfortable waiting area with hangers or lockers for clothes and change of shoes; sofas or banquettes for changing shoes and waiting;

The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. work desks, game Zone specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for one class it will be enough small room with soft carpeting, others will require an equipped classroom.

A bathroom that provides for the presence of children's sinks.

AT this project It is planned to place 8 isolated rooms:

Class for the younger group;

Class for creative work;

Class for dancing, acting, fitness;

Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);

The office of a psychologist and speech therapist for individual consultations;

Hall, where there are storage lockers and sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of ​​150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. the main problem when opening such an institution lies precisely in a small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that the preparation of training programs will require knowledge in the psychological, pedagogical areas and creative fields.

4) Purchase of equipment. For organization educational process the club will require various equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. Create a clear list necessary equipment and it is possible to calculate the costs for it when specific educational programs. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment the children's center will amount to 400,000 rubles.

Table 5. An approximate list of equipment for a children's developing club

6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The working hours of the children's center are from 9:00 to 20:00.

For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher

Music group teacher;

Choreography teacher;

School teacher for the development of intelligence;

English teacher;

Two educational psychologists;

Speech therapist-defectologist;

Painting teacher.

The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, providing the studio with the necessary equipment.

The cleaning lady is expected to be part-time.

It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project individual entrepreneur performs all management functions and maintains accounting records.

The total payroll will amount to 426,000 rubles.

Table 6. Staffing and wage fund of the development center

7. FINANCIAL PLAN OF THE KIDS CLUB

The financial plan takes into account all income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of arranging the premises, purchasing equipment and furniture, purchasing educational materials and forming working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. The main investment cost items are shown in Table 7.

Table 7. Investments in the opening of a children's development center

Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation deductions is determined linear method, based on the term beneficial use fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 8. Fixed costs of a child development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.

8. PERFORMANCE EVALUATION

The payback period of the development center with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.

The net present value is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. The internal rate of return exceeds the discount rate and is equal to 37.07%, and the yield index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the children's development center determines the following external risks:

Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constant monitoring of the market, the presence of a customer loyalty program;

An increase in the cost of rent, which will increase fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

Decreased effective demand. Since the cost of additional education is not a priority, it can be excluded in order to save family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.

Internal risks include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect the business reputation of the institution and lead to significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;

Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and dance schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, obtaining feedback from clients of the institution and taking corrective actions.

Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to the quantitative risk assessment, it is possible to establish what should be focused on and what measures should be taken to minimize losses.

Table 9. Quantitative Risk Analysis

In accordance with the above calculations, the most serious risks are the risks of a shortage of qualified personnel and the reaction of competitors. In the first direction, it is necessary to create favorable working conditions in order to attract experienced employees. In the second direction, one should pay Special attention formation competitive advantage, especially the pricing policy, marketing strategy, as well as the creation of a flexible system of working with clients.

This business is quite interesting, specific and complex.

It is interesting because the volume of investments, as a rule, does not exceed 0.5-2.0 million rubles. (unless the property is purchased). It is specific because the service offered for sale is, first of all, a teacher with a non-standard training program, in other words, “exclusive”. And the more "exclusive", the better.

Say that the consumer in the current difficult time greedy for "exclusive", of course, it is impossible, but nonetheless. You need to understand that if there is no “zest”, then people may simply not reach such a children's center. That is why, if a few years ago the main emphasis was on languages, drawing and preparation for school (for kids), now such new areas of development of children as calligraphy (Japanese, Chinese), mental mathematics, children's TRIZ (Theory of Inventive Problem Solving) are in demand. and RTV (Development of Creative Imagination), health practices.

Business is complicated by the fact that in million-plus cities there is quite high competition. In addition, it directly depends on the macroeconomic situation in the country, and the current stagnation of the economy affects the dynamics of market growth not in better side, but rather the opposite.

Of course, it makes sense to say that the cost of promoting the services of children's centers can sometimes be 25-40% of revenue. This is extremely large and this is a kind of serious risk of its further existence as a Center.

That is why, when planning such a business, it is necessary, first of all, to pay attention to the so-called. "payback point", and in the second, to lay "planned losses" in the first two, three, and sometimes six months of work.