Do you like flowers? A small hobby may well develop into a serious business that brings a good income. Here we take a closer look at information about how to start a flower business from scratch , what difficulties may arise during work and how you can generally make money on flowers.

Introduction

Business on flowers is not entirely unambiguous. If done properly, it brings a good profit (profitability of at least 50%), but it can become unprofitable due to a drop in the general income of the population. You must immediately decide: how do you see earnings on flowers? If this is a family business for your own pleasure, then investments in it are practically not needed. If you decide to enter the market and capture it, then you will need to work hard.

A flower shop is both profit and aesthetic pleasure

How to register

To register, you will need to contact the nearest tax office and open an individual entrepreneur. You will immediately receive the OKVED code 52.48.32, which will allow you to officially retail flowers. You will also need a cash register and a printer. You will need it if you plan to work with large suppliers - they require an imprint on documents. From the papers you need:

1. Trade Permit.
2. Conclusion from the sanitary and epidemiological station.
3. Book of reviews and suggestions.
4. Cash magazine.
5. Document on registration of KKM.
6. Lease contract.

Note:all employees must have medical books with seals affixed to them, as well as badges with photographs.

Business types

Flowers can be traded in four different ways:

1. Classic tent in a walk-through place. Such entrepreneurs sell classic cut, which is not stored for longer than 3-5 days. However, if the place is good, then the assortment is updated almost every day. Emphasis should be placed on the most popular varieties and beautiful packaging.
2. pavilions. Usually they are located in the market, in shopping centers or in passing places. The assortment of flowers here is at least 30-40 species. In addition to cutting, you can sell ready-made bouquets and compositions, various souvenirs, vitamins for flowers, soil, etc. The pavilion brings constant profit to the owners - if the demand for flowers falls, then the business “leaves” due to various related products.
3. Online store. Here the emphasis is on the delivery of ready-made bouquets and compositions. It is usually opened by pavilion owners who have decided to find new niches for themselves. You can also open an online store if you have somewhere to take flowers. You can even simply conclude an agreement with several pavilions and engage in intermediary activities, delivering bouquets to customers.
4. Specialized shops. These are already serious floristic centers, which usually open on the main streets, in hypermarkets and other crowded places. They occupy 100 or more square meters, selling both cut and fresh flowers. Usually they have everything that is necessary for floriculture: various pots, tools, soils, fertilizers, insecticides, seedlings, seeds, etc. Investments in opening such an institution can reach 80 thousand dollars, and the monthly profit is about 5 thousand.

A small stall in a walk-through place can bring up to 100 thousand net profit per month

Choose a place

With the choice of location. In fact, the place is the main thing for any physical flower shop. You are only interested in passing places: shopping centers, subway exits, public transport stops, central streets, markets.

After the most interesting places are selected, we are looking for a room. It can be a small container, a shop, a pavilion or a separate room - it all depends on your requests. Recently, the sale of flowers from a car has become quite popular - it allows you to save on rent and utilities, as well as change places to more successful ones.

Requirements for the premises

There are no special requirements as such. You need a fairly spacious room (from 20 square meters or more), in which the heating and ventilation system operates. It is advisable to arrange it correctly, without stinting on designer repairs. If the area allows, then equip the florist's work place in a conspicuous place near the shop window - this will attract additional customers to you. In addition to the hall itself, you will also need a utility room for staff and storage of various materials.

In the store, it is better to focus not on the cut, but on fresh flowers and accessories.

We are looking for clients

For a flower shop, a constant flow of customers is very important, which guarantees a quick update of the assortment. This means that you will have to spend a lot of money on advertising. You will need all types of advertising:

1. Order a good themed sign.
2. Equip the store with light boxes.
3. Provide consistent publicity through flyers, posters, signs in your area.
4. Set up pages on social networks.
5. Let's advertise in the media, arrange various promotions and sales.

Where to get goods?

There are two ways:

1. Buy flowers from suppliers.
2. Grow them yourself for sale.

It is not difficult to find suppliers - you can visit various flower shows, search for information on the Internet or ask the staff of flower shops.

Definitely yes. In this case, you will be able to register according to OKVED A.01.12.2 and register yourself according to the Unified Agricultural Tax, which allows you to save on taxes. To grow flowers, you will need a small plot on which you will need to build a greenhouse with an area of ​​at least 100 m2.

The store should always have a good selection of colors

Self-cultivation of flowers

In order to reach a normal income and provide yourself with a constant flow of flowers, it is necessary to build a thermos greenhouse with an area of ​​at least 100 square meters. The average investment for such a project is about 500 thousand rubles (including equipment for irrigation and heating). Up to 400 bushes can be grown in such a greenhouse.

The greenhouse can be located in your country house or you can rent a piece of land with electricity connected to it. Planting material for such a greenhouse will cost you about 150 thousand rubles. The total cost for one growing cycle is 600 thousand rubles.

Now let's calculate the recurring costs. For heating a properly built greenhouse at current electricity prices, it will take about 50 thousand rubles a year at the rate of 4.5 kW in the cold months. To process flowers, you will need chemicals at the rate of 40 thousand rubles per year. In total, you will spend about 90 thousand rubles per year.

Now let's calculate how much you can earn.very promising. Imagine that we have planted roses. At least 250 cuts can be made from one bush per year. From the 400 bushes that we have planted, 100,000 cuts are being made. One flower costs at least 40 rubles. This means that in a year our business will bring 4 million in profit. Subtract from this amount the costs of the greenhouse itself, seed, fertilizers, electricity and taxes - it turns out that in one season we not only fully recoup our investments, but also earn at least 3 million rubles. And that's not counting the fact that you can sell various related products in the store!

Note:40 rubles per rose is the selling price. A good flower in a store can cost 100-200 rubles, which significantly increases the profitability of the entire project.

Equipment

Your stores should look decent and be as functional as possible. Therefore, you will need to purchase special furniture and equipment. You will need:

1. Showcases.
2. Counters.
3. Shelving.
4. Refrigeration equipment.

Be sure to hire a competent florist - he will create a beautiful showcase

It is advisable to purchase all this from one supplier, asking him to equip your outlet with everything you need. It will cost less than buying everything separately.

You will also need a good air conditioning system. This is very important - your room should have the most even temperature and humidity. In total, the purchase of equipment for a store of 30-40 m2 will require about 300 thousand rubles, including a refrigerator.

Let's start working

In a small store, you will need at least one competent florist, one salesman and one delivery man - a security guard. A large store requires a minimum of 4 sales assistants and 4 florists working in 2 shifts. In order to create a showcase, you will need at least 20 different types of flowers, 50-100 pieces for a small pavilion, or 50 types of flowers, 100-200 pieces for a store. Also, don't forget related products. In total, to start work, you will need to invest at least 40 thousand, ideally 200 thousand only in flowers.

As you can see, growing flowers as a business very profitable. All initial investments pay off on average in 6-9 months, after which the store begins to generate a net profit.

In contact with

Industrial greenhouses for growing flowers are impressive in size (from 1 ha). Most often they built on a metal frame and covered with glass. In regions with a cold climate, double glazing is used, creating the effect of a thermos. Industrial greenhouses are made tall, the structures are equipped with supporting internal columns.

For farmers planning their own flower growing business, suitable greenhouses medium size, from 100 to 200 sq. m. Best of all, structures made of galvanized metal, not subject to corrosion, have proven themselves. Greenhouses are covered with sheets of polycarbonate, which perfectly retains heat. durable, do not break under the influence of snow.

Flexible sheets can be given any shape. Perfect floral greenhouses are being made, the south side should be lower than the north. This design significantly improves insolation and helps to save on heating. It is more practical to lay out the northern wall with a beam or cinder blocks. A blank wall will protect the greenhouse from the wind and create the effect of a solar battery.

The best – from west to east. When building a greenhouse for flowers, it is worth considering the possibility of expanding the economy. When renting a plot, it is worth leaving space for the construction of another 2-3 structures.

Business Advantages and Disadvantages

Greenhouse business professionals believe that growing flowers in a greenhouse as a business is the most profitable option for beginners and experienced entrepreneurs. Among the advantages of greenhouse floriculture:

• high demand for quality flowers, stable throughout the year;
• in winter and spring, the margin on plants increases significantly;
• in a greenhouse any plant can be grown, including exotic ones;
• greenhouses are suitable for growing seedlings and potted crops;
• high yield. About 250 flowers can be cut from one rose bush.

Despite the obvious advantages, growing flowers in greenhouses also has disadvantages:

1. Flowers are a capricious culture requiring careful care. Business is suitable only for people who understand a lot about agriculture.
2. Year-round will cost a lot. The colder the region, the less profitable the business will be.
3. Cut flowers have limited shelf life.
4. It is important to think about the issue of product sales. For a successful and quick sale, you need to establish several channels: retail outlets in the market and in kiosks, flower shops, wholesale buyers, etc.

What flowers to grow?

Opinions of specialists regarding ideal crops for greenhouses differ. Some believe that best flower for closed ground -. It is very productive, from 200 to 250 flowers can be cut from one bush per year. There are many varieties created specifically for greenhouses. Roses are readily bought by wholesalers and retailers, the demand for them is stable throughout the year.

However, some flower growers believe that rose popularity is declining, consumers are shifting to more exotic plants. For flower growers who decide to bet on the exotic, different types of orchids, anthuriums are suitable.

Those who decide to opt for roses should start with proven varieties that give good yields and are resistant to disease. Most often in greenhouses planting hybrid tea roses, cultivation on own roots or on rootstocks is possible. Among the most popular varieties:

• Karina (pink);
• Baccarat (orange-red);
• Little Flirt (red-yellow);
• Better Times (red).

For growing in greenhouses fit and . Indoors, you can grow large-flowered and small-flowered varieties of different shades. chrysanthemums pest resistant, they are stored for a long time after cutting.

Greenhouse owners can also bet on seasonal flowers: varietal, crocuses, hyacinths. When growing tulips in a greenhouse, in closed ground, you can shoot several crops a year.

Seasonal cultures can be combined with other plants, planting them alternately.

A very promising option is growing flowers in pots. The cost of such plants is comparable to ground plants, and the mark-up for them is much higher. In addition, potted flowers are more durable, which increases their attractiveness for retail. Successfully in greenhouses grow miniature roses, mini-chrysanthemums, hyacinths and other bulbs, orchids, cyclamen.

Some flower growers rely on seasonal letniki. Growing seedlings and hanging plants in hanging baskets can bring a good income. Suspended structures are willingly bought by owners of shops, catering establishments, and various summer playgrounds.

How to equip a greenhouse?

The flowers are very Demanding quality lighting, the level of moisture and nutritional value of the soil. But the most important issue is the heating of the greenhouse. It can be solved by built-in mini-boiler rooms, but small structures are often heated with conventional heaters or potbelly stoves.

It is also possible to heat with the help of fires, the use of biofuels. Sheets of roofing material, which are laid out outside around the entire perimeter, will help to keep warm.

Even the simplest greenhouses need a ventilation system and curtains for shading during the summer heat. The design can be supplemented with a system of drip irrigation, fogging, temperature and humidity control.

All these functions can. This approach will help save on hired personnel for greenhouse maintenance, but the initial investment will increase significantly.

Flowers can be planted directly into the ground, in hanging or rack-mounted containers. In industrial conditions, flowers are grown in bags filled with perlite, coconut fiber, mineral wool, etc.

Prepared mats are laid out in special gutters with drainage holes, pre-rooted in seedling cubes. plants are planted in the substrate. This technology allows you to significantly save space in the greenhouse, up to 7 rose bushes are placed per linear meter.

Profitability calculation

When compiling a business plan for the future economy, it is necessary to take into account all costs. Will be required significant initial investment, the business will pay off no earlier than in a year. The list of basic expenses includes:

1. Construction and equipment of the greenhouse (120 sq. m) - from 100,000 to 500,000 rubles. The most expensive option includes an automated irrigation system, air humidification, ventilation and shading, as well as the installation of an electric heating system.
2. Purchase of high-quality planting material and fertilizers - from 50 000 rubles.
3. Registration of a legal entity, obtaining certificates for products - from 10 000 rubles. Mandatory for working with retail chains or trading through your own store.
4. Heating and lighting of greenhouses – from 20 000 per month.

To the expenditure side, you can add the cost of renting or purchasing a land plot, transport, wages of hired personnel.

Income depends on the chosen method of implementation and the season. Most profitable option - retail sale. You can donate flowers to retail chains or open your own floristic salon. Wholesales reduce profits, but help to significantly increase turnover. Owners of large greenhouse farms use combined sales methods, combining retail and wholesale.

It is worth considering that summer profitability flower business declining, but increases significantly in winter and spring. Retail and wholesale prices for flowers increase by 1.5-2 times.

The reason for this is the decrease in supply, reduced competition by small entrepreneurs and increased demand.

To calculate the profit, you can take the average wholesale price for a rose (40 rubles). Greenhouse 100 sq. m can accommodate up to 400 rose bushes. They will produce at least 80,000 flowers a year. Thus, the business of growing roses in a greenhouse, according to minimal estimates, will amount to 3,200,000 rubles. Profitability business is 70-75% .

Growing flowers in greenhouses is a promising business. The idea of ​​import substitution reduced competition from foreign producers, while the demand for quality plants did not decrease. Starting with one small greenhouse, already In a year, the business can be expanded, erecting 1-2 more structures and increasing the planting area. By optimizing sales, you can increase profitability up to 80-100%.

Business - Flowers - Greenhouse, details in the video below:

The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established standards for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to a good profit (the average margin for flower products in the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade permit (it can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived product, so first of all you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it no longer depends so unambiguously on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.

Floral online store

It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

Of all the flower business formats, the last option requires a minimum initial investment. Without the experience of selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a paramount and not the easiest question, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in residential areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice on the flower business:

Choice of equipment ─ according to clothes they meet

Advertising

Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

By purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to standard models of showcases, racks, counters and refrigeration equipment of different prices and different manufacturers, you can make a custom-made kit that is ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator for universal purposes will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the cabin is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose the universal shades of the color scheme of the grid, matting, felt, ribbon, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. Pot cultures, large-sized.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews:

Business in Russia. Guidelines for starting a business in the regions.
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* Calculations use average data for Russia

331 000 ₽

Starting investments

265 000 - 330 000 ₽

53 000 - 111 000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will amount to 682 thousand rubles.

1. Summary of the project "Flower shop"

Every year the volume of the flower market is growing, which indicates the active development of the industry. Today, the floristic business is a popular and profitable type of business. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience is the population of the city aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high profits in the long term;

business profitability of 20-30%.

For the implementation of the project, a room with a total area of ​​20 m 2 is rented, located in the immediate vicinity of the shopping center. The volume of initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: the arrangement of a retail outlet, the purchase of flower products. Own funds will be used to implement the project.

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Financial calculations cover a three-year period of project operation. It is anticipated that after this time, business expansion will be required. According to the calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are forecast. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

2. Description of the industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them has firmly established itself in Russia. Therefore, flower shops always find their customers, despite the season and economic crises. The demand for flowers is a kind of reflection of the financial condition of society - the richer it is, the more flowers are bought. And at the same time, even in times of crisis, flower shops are actively conducting their business - only the emphasis on sales is shifting, preference is given to budget options, but sales volumes do not decrease.

Over the past few years, the Russian flower market has been demonstrating active growth. The statistics of market volumes testify to the dynamic development of the flower market. Every year, the market volumes are increasing - for the period from 2011 to 2015, the volume of the cut flower market in physical terms increased by 1/3.

Figure 1. The volume of the flower market in real terms, billion pieces, 2011-15

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. The value of the flower market, billion rubles, 2011-15

To date, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $40 billion.

Thus, the flower business is regarded as one of the most promising, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk also increases. The main threats are related to the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Flower sales peak in February, March, May, September and December, and the summer months are considered the "off" season, which can cause a significant reduction in profits. In addition, flowers are not stored for a long time - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when pricing, assuming that about 60% of the flowers will not be sold.

Another risk is a strong dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany. This risk lies in the possible growth of the exchange rate, the likelihood of a ban on the import of flower products from some countries, the tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports falls on the Netherlands - 44.7%, the second and third place is occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of deliveries.

Figure 3. Distribution of producing countries by volume of deliveries in physical terms in the Russian Federation, 2014

Roses account for 43% in the structure of flower deliveries. The second most popular flowers are chrysanthemums - 24%. The top three is closed by carnations, the share of supplies of which is 22%. In general, in recent years, the leaders in supplies have remained unchanged, but there is a tendency to popularize exotic, unusual colors. Recently, flower shops are trying to diversify their assortment and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

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Pricing in the market consists of two components - the amount of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in prices. On average, the pricing policy in the flower market implies an extra charge of 100-300% of the purchase price.

In most cases, retail sales of flowers are carried out in the form of flower pavilions and stalls - 70%, about 10% are in shops, flower shops and boutiques designed for the premium segment are less popular. Recently, online stores are gaining popularity, which are a less risky model of the flower business.

Analysis of the flower market showed the relevance and relevance of this business. The main advantages are a relatively quick organization and start of work, the absence of licensing activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for goods and a level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy , exchange rates, pronounced seasonality, high level of competition.

3. Description of goods and services of the flower shop

The main activity of the florist shop is the retail trade in flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

flower courier service;

floristic decoration of celebrations;

sale of related products (postcards, soft toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floral compositions for decoration.

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The range of additional services can be much wider - it depends on the format of the store and its goals. To form a list of services in a flower shop, it is recommended to study the services of competitors. To date, the sale of standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floristic services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia), taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Making floral arrangements and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Services for the design of premises are provided by prior order, taking into account the wishes of the client;

Bouquet order by phone– To save the client’s time waiting for the bouquet, the store provides a pre-order service. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop sales and marketing

Statistics for medium and large cities allows us to form a typical “portrait” of a flower shop client: 57.9% of men, 42.1% of women, the average age of the buyer is 35 years, material wealth is average. In accordance with the above statistics, the target audience of the store is also determined - the population aged 20 to 50 years with an average income level.

The first step is to analyze the competitive environment. This will allow you to assess the level of demand and business threat, develop your competitive advantages and decide on a marketing strategy. creative services presented in your store.

When planning an advertising campaign, it should be borne in mind that promotion channels such as advertising in newspapers, on radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, outdoor advertising will be the most effective. In addition, one of the parameters that determine the competitive advantages of a flower shop is a favorable location. The most successful location of the outlet is a pavilion at the intersection of several streets with a lot of passer-by traffic.

In addition, it is recommended to create a group and a profile on social networks that advertise products. Creating a website for a flower shop is completely optional, especially if you plan a small flower stall. Setting the price for the sold goods of a flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy be flexible enough - this will satisfy the demand both in the budget and in the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also provide for the creation of your own logo and branded packaging, which will become the hallmark of the store. The development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Do not forget about such a form of advertising as word of mouth. Therefore, the best advertisement will be fresh flowers and the professionalism of florists who can create beautiful flower arrangements.

5. Flower shop production plan

Opening a flower shop includes six main stages, including registration, selection of location and premises, recruitment, purchase of equipment, search for suppliers of flower products, sales planning and purchase of goods. Next, we will take a closer look at each of them.

1. Registration with state bodies. Retailing flowers is not a licensed activity, which simplifies the process of collecting the documents required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

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It is not necessary to enter the entire list of codes, but if you plan to further expand your business, it is recommended that you enter all of the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and production control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: register of disinfectants;

SES hygienic permit or relevant quality certificates.

2. Location and choice of commercial premises. The main criterion for choosing a location is high traffic of people. It can be street intersections, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a room of 20 m 2 is suitable - this will be enough for a retail space and a small room for storing flowers. For the implementation of the project, it is planned to rent a room near the shopping center. The area of ​​the leased premises is 20 m 2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Recruitment. The main employees of the flower shop are florists. It is recommended to take a responsible approach to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. During the daily operation of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature of +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigerator. The cost of such equipment is 50,000-70,000 rubles, and the installation averages 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account small working equipment that florists will need to make bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will be an average of 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key when organizing a flower business, since the work of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. The choice of suppliers is a rather responsible and painstaking work.

6. Sales planning and purchase of flower products. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated terms can lead to either store downtime or losses due to product damage. Another task follows from this - an established system for the delivery of flower products. Keep in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. To fill a trading area of ​​15-20 m 2, an initial purchase of approximately 70,000 rubles will be required. At the same time, the additional purchase of the assortment will amount to 10,000-15,000 rubles.

Sales planning is based on the seasonality of the flower business. Sales peaks fall on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate schedule of revenue volumes by months is shown in fig. 5 - it shows the peaks and declines in flower sales.

Figure 5. Dynamics of sales volume of flower products by months

Predicting the income of a flower shop is quite difficult. In each case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For the forecast in this project, average market indicators will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, the monthly revenue will be 267,150 rubles.

Table 2. Planned sales of a flower shop

MONTH	INEXPENSIVE SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB
	SALES VOLUME, PIECE	PRICE, RUB,	REVENUE, RUB	VOLUME OF SALES, PCS,	PRICE, RUB.	REVENUE, RUB
September
Revenue for the year:

6. Organizational plan for a flower shop

For the functioning of a flower shop, you will need to form a staff:

Director- store manager, combining the work of an accountant and a procurement logistics specialist. The director may be the business owner himself;

Florists– employees who are engaged in the preparation of compositions and the sale of bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for a successful business, flower sellers must not only be able to make bouquets and get along with customers, but also know the psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists, you should take it into account. The total wage fund will amount to 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with a courier service is necessary. Currently, the market offers various options for courier services that are interested in cooperation with legal entities. The average rate of 1 delivery in the city is 250 rubles. Usually stores, providing such services, make an extra charge of 50-100 rubles. Since it is rather difficult to predict the popularity of this service, the profit from it is not taken into account in this project. In case of successful business development, it is planned to hire a courier driver who would deliver flower products. At the initial stage of the business, having such an employee on the staff is not profitable.

7. Financial plan for a flower shop

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its business. To launch the project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in the technical equipment and furniture of the store; 45% of investments - for the initial purchase of flower products and the formation of a fund for paying rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	The cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for commercial premises)
Floral table
Security and fire fighting equipment
A computer
plastic vases
Decorating tools, tools (scissors, stapler, wrapping paper, etc.)
Registration
IP registration
Making a seal, opening a cash register
working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

Fixed costs consist of rent, utilities, payroll, advertising and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue. In the structure of costs, the share of the payroll is 47%, the purchase of flower products - 25%.

Table 5. Flower shop monthly expenses

8. Performance evaluation

The payback period of the project with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be 156,000 rubles. It is planned to reach the planned sales volume in the third month of operation. Profitability of sales in the first year of operation - 21%. The net present value is positive and equal to 88312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of the flower business

The flower business comes with a variety of risks to consider when planning:

Flowers are a perishable commodity. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;