Cosmetology business: how to open a beauty salon. How to open your own beauty parlor: equipment and SES requirements

There is a little trick when opening a beauty parlor.

Everyone knows, and if anyone does not know, they will now find out that the first peak in the flow of customers occurs in the spring, when people take off their hats, and the second - on September 1 (plus or minus a week), when people come from the sea.

Option 1 is fast.

If you do everything in time for the summer, then your costs will begin to "fight back" in the fall.

Option 2 is lazy.

If you do not have time, you can buy by spring large quantity clients.

Beginning cosmetic business from scratch, forget about what “profitability” is, at least in the first weeks of work. When setting the cost of services, you will have to take into account the prices of competitors, so to attract customers you will have to work even at a loss.

Payback periods for beauty salons - from three to five years

beauty parlor

It differs from a beauty salon only in a smaller range of services offered.

1. To open an office - $ 10-15 thousand,

2. to launch a salon - $ 60-80 thousand,

3. Clinic - more than $250,000

Are you talking about a beauty salon?

2) We reduce the cost of equipment, namely, we buy domestic tables for manicure and pedicure. They are cheaper than foreign ones.

For comparison: a German manicure table costs $1.6 thousand, a mermaid table costs from $120 to $200.

Teach?.. Or die as an ignoramus?

You can save on chairs, but you can't save on staff. Especially in terms of improving his skills.

Specialists with a medical background are now being retrained to become cosmetologists at the same pace as medical students were retrained to become field surgeons in 1941.

Basic training– from $300 to $1000.

Retraining and advanced training - training in hardware cosmetology, and all other features - requires additional costs.

You or your master can pay for training. If you pay, then do not forget to conclude an agreement under which he undertakes to work for you, as “by distribution”, for at least one year.

-And pay? -Who how much.

So, 1) Cosmetologists can receive from 10% to 30% of the daily revenue they bring,

2) manicure masters - 20-30%,

3) pedicure masters - 30-40%,

4) massage therapist - 20%.

It is best to open a salon with five jobs.

The most common services:

a) looking after facial skin,

b) body care

c) manicure,

d) pedicure,

e) hairdressing services.

If you are not a beauty salon, but a hairdresser with a beauty salon component, then the opposite is true for you. First - hairdressing and in the end - facial skin care.

And further…

Equipment costs - $ 3-4 thousand.

$0.7-1 thousand for the purchase Supplies,

Rent about $150-200 per month.

Clarifying…

Salon for wealthy clients. Initial costs - at least $ 60-80 thousand.

They are made up of:

rent in the city center (per month for 1 m2 - from $10),

stylish renovation (from $100 per 1 sq. m.),

equipment of well-known German brands - Italians - break down, keep in mind. ($40-50 thousand without a laser). The laser system for removing pigmented formations costs $54,000.

expensive cosmetics trademarks, immediately a whole line for $ 4-5 thousand.

Arrangement of a manicure and pedicure room - $ 5 thousand.

massage room and administrative hall - $ 1.5-2 thousand.

middle class,

rent in the sleeping sector for 1 sq.m - $ 5 per month. That is, for 60 sq. m monthly $300,

repair - $ 1.5-2 thousand,

equipment of Polish or Taiwanese assembly

for a beauty parlor - $ 2-4 thousand,

for a manicure / pedicure room - $ 2 thousand,

for a massage parlor - $300).

But the main thing that you always need to remember is that the beauty salon opens "under the masters of golden hands", like a restaurant under the chef. And therefore, if you do not have connections in the world of cosmetology, then it is better not to risk it. Just like that, they go to unfamiliar salons only for eyebrow correction, and then - people who do not respect themselves.

Service list
Equipment costs
Staff costs
Final calculation

Beauty salon is a promising type of business that is gaining popularity. According to research, in major cities There are 77 salons for every 1,000 women. At the same time, to obtain the same data for provincial settlements quite difficult. But in order to occupy your niche in this business, you need to open a salon now, because after a while the market will be oversaturated with such services and it will be more difficult for newcomers to make a profit in this area. For readers of the site // site, we have compiled a ready-made business plan for a beauty salon with calculations for 2019. Below you can find the approximate costs of starting such a business.

Service list

To open a beauty salon you will need start-up capital, which can be attracted in part or in whole in the form of credit funds. In 2019, entrepreneurs can take advantage of state program aimed at supporting small and medium businesses.

Immediately you need to decide on the list of services that the beauty salon will provide. Let's take the following as an example:

hairdressing services- haircuts for women, men, children;
manicure;
pedicure;
cosmetology services, including hair removal, peeling, eyebrow, body and face skin care;
massage;
solarium.

To open a beauty salon with a similar list of services, a room of 125 m 2 will be required, which will be divided as follows:

Reception - administrator's area with a counter and a wardrobe - 11 m 2.
Hairdressing hall - 26 m 2.
Hair care cabinet - 12 m 2. This specialized room, where washing, waving and hair coloring will be carried out, do not confuse it with a hairdressing salon.
Office of pedicure and manicure - 12 m 2.
Massage room - 16 m 2.
Solarium - 15 m 2.
Make-up artist's office - 8 m 2.
Room for staff - 15 m 2.
Utility room - 10 m 2.

At the same time, in our business plan, the cost of funds for the repair and re-equipment of the premises will average 240-280 thousand rubles.

The rent of such premises will require 70-80 thousand rubles a month, the acquisition will cost 5.6-7.2 million rubles, depending on the area of the city (prices are taken average for the regional centers of the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that it be a busy place close to entertainment, shopping, business centers, as well as bus stops. public transport.

Equipment costs

The equipment costs shown below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. The business plan implies detailed description equipment for each room.

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Opening a hardware cosmetology salon: opportunities, risks and where to start?

Hardware cosmetology is a unique innovation in the beauty industry, which literally immediately won the most important position in cosmetology and medicine.

Skin rejuvenation and lifting, weight loss and body shaping, effective solution of the most complex cosmetic problems with hardware methods have gained immense popularity and demand among people who want to always remain young and beautiful, but do not want to go under the knife of a plastic surgeon.

And as statistics show, 85% of such people, including 70% of women (the most promising client, focusing on which beauty salons are opened) and 15% of men, make a choice in favor of hardware cosmetology services.

Therefore, the opportunities for the success of this business are very large and promising.

Of course, there are risks of opening a beauty salon with such a specialization, but they are not higher than in any other serious business, one might say, even lower. If we approach this issue with all responsibility and maximum thoughtfulness, then all risks will be minimized.

The first main and very important aspects of opening this business:

– The need to familiarize yourself in detail with all the features of the business itself and
with the prospects and possibilities of hardware cosmetology;
– Marketing research of the salon business in the area where it is planned
open a salon: is the service in demand among the population
aesthetic cosmetology, study of the closest competitors, their features,
offers and benefits.

Consider step by step algorithm necessary action to open a successful hardware cosmetology beauty salon:

Step #1: Selection of a place to open a salon. A well-chosen place is the main
business success factor;
Step #2: Professional development of a business plan and corporate identity future
salon. (1 subparagraph);
Step #3: Interior design project;
Step #4: Preparation, registration and legal support of the necessary
a package of documents for opening a salon. This aspect, in our case, will be
have additional difficulties, as documents will be required for
equipment and a license to conduct hardware procedures.
(list of all required documents. 1 sub-item: do the design
documents on your own or entrust to professionals);
Step #5: Selection of equipment. (buy at the exhibition or rent with subsequent purchase. Briefly about
leading manufacturers and their products);
Step;6: Development of a price list for the services provided. (Selection of types of hardware procedures and additional cosmetic
services. Briefly about pricing policy);
Step #7: Recruitment and training. (1 subparagraph);
Step #8: Advertising. Carrying out an advertising campaign. (1 subparagraph);
Step #9: Conclusion.

Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.

First of all, it should be clearly understood that a beauty salon of a decent level is a rather serious business that requires thoughtfulness and literacy in every nuance. Moreover, today it is one of the fastest growing sectors of the beauty market, and the chances of creating a successful, prosperous aesthetic cosmetology salon are really high.

The first step is that you need to decide exactly what class of salon you plan to open: elite or medium. Only after that you can seriously approach the choice of a place for the future salon. Depending on the intended clientele, the area and premises are selected.

If there is a desire and opportunities to create an elite-class salon, then both the place and the premises must fully correspond to the status of the salon and future customers.

Therefore, the choice should fall on the city center or the area where the inhabitants are successful business people for whom the cost of beauty services is not interesting, they will only be interested in the public visiting the salon and the result: how effective is their rejuvenation and beauty after visiting your salon.

Of course, you should be prepared for the fact that in any “rich area” you will have very serious and worthy competitors. But there is a trump card - not just cosmetic services, but a completely new type of aesthetic cosmetology - hardware.

It will be necessary not only to find an opponent, but also to identify all his strengths and weaknesses, and, having drawn the right conclusions, open a salon of a higher, completely new level. This is good market research. And it’s better to spend money on a qualified marketer than to end up with the same type of salon and, without paying off, sell it as a used business.

If the premises are located in a residential area, then it must be taken into account that the contingent of clientele will be completely different: it can be either simple housewives, women of a fairly mature age, or a business woman. In any case, you should count on the fact that your client, first of all, will be interested in the availability of hardware cosmetology services.

Salon of the elite class.

As numerous studies show, if you open a luxurious “luxury” salon, this does not mean at all that it will bring big profits. Of course, the prices of such a salon will in any case allow the project to pay off, but this is by no means a fact that there will be a lot of clientele.

The rich clientele that the salon will be focused on is a rather peculiar audience, it will take time and a very strong advertising company to “lure” successful ladies and glamorous lady to your salon. And here no promotions and bonus programs “will work”. Clients of elite salons are of little interest in how much more economically it is to visit your salon.

You will need something stronger, at least the fact that you have unique “secretly developed” devices that allow you to look 20 years younger after a couple of sessions and look better than your neighbor in Rublyovka, or that your clients are people whose name is constantly on hearing, for example Volochkov, etc.

Salon middle class.

If you open a middle-class beauty salon, but with completely new aesthetic cosmetology services, then, as most marketers say today, this is a real “gold mine”. And in this case, the premises do not have to be selected directly in the city center, but the outskirts will not work in any way.

It is worth looking closely at the sleeping areas where people from average incomes and above live. And here the most correct decision is also to conduct a marketing research: how people live in this area, what cars they drive, in what boutiques they dress, etc. Those. find out if they can afford regular visits to a hardware cosmetology beauty salon, where prices will be real, but still not the same as in a simple beauty parlor.

In any case, before renting/buying a space for a future salon, you need to get clear answers to the questions: does the client need something fundamentally new in a certain area? Are people in the area interested in the new beauty service at all?

Output:

- A place for an elite-class cabin needs to be selected exclusively in a very prestigious area, it will cost a lot, guarantee
the success rate of the salon is about 55%. But if you can make it prosperous, then you will be rich.
- The right place for a middle-class beauty salon is expensive, but more than realistic, the guarantee of success is about 75%.

Not everyone and not always resort to a thorough study of the market, i.е. to conducting market research, starting with the selection of a place for a future business. Perhaps that is why we do not have so many in our country successful businessmen and so many failed.

Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.

There are ideas, there is a desire and opportunities to open a beauty salon of a new level. Its class and even its location are selected. What's next? Now you need to determine all the priorities and get a holistic picture of what your project will be like and what results it will lead to. Those. you need a map of your project - a business plan.

What is a business plan and who needs it?

The business plan is a description of the feasibility of creating a hardware cosmetology salon. As a rule, such a plan has two groups of users - external (potential partners, investors, creditors) and internal (initiators of a business idea and founders).

You can draw up a business plan for a beauty salon yourself, guided by the recommendations of experienced professionals, or you can entrust such an important stage of your starting business to professionals who will draw up an individual concept for creating an enterprise, where all the nuances and risks will be taken into account.

What should a hardware cosmetology beauty salon business plan include?

– Assessment of the market situation and assessment of the closest competitors. This milestone business planning, as potential risks depend on it.
- Premises. Having a legal address mandatory requirement opening any business. If you buy an apartment, you will need to remove it from the housing stock. The main thing to consider is that 75% of the success of the salon business depends on a well-chosen location.
– Development of the design of the exterior, interior and corporate identity of the salon (name, logo, corporate colors, staff uniforms, letterheads,
website page, etc.)
- Registration of documentation - legalization of business. You need to register the salon with the tax authority. IMPORTANT! Consider when choosing an LLC or sole proprietorship that in case
bankruptcy of the Company, you will lose only the registered property, and individual entrepreneur risks personal property. Usually,
registration of a company will cost no more than 12 - 15 thousand rubles. You will also need to register with the tax office and cash register, otherwise provided
big fines.
– Hardware cosmetology is a medical cosmetic service subject to compulsory licensing. Roszdravnadzor such a license is issued for
the basis of the required package of documents, the main of which are the conclusion of the SES and the availability of diplomas, certificates and other documents confirming
activity qualification.
- Interior furnishings. Equipment and inventory. This section of the plan is developed taking into account many requirements and in accordance with the services that
expected in the cabin.
– Staff. The beauty salon should have administrative staff and attendants. Recruitment is the most important and most responsible step, since it will depend on the professionalism of the staff of your salon whether the salon will become successful or close in a year or two.
– Develop and establish a list of proposed services and a mode of operation that will be convenient for the target group.
- Financial plan.

a) calculation of all costs for opening a salon (fee for premises, repair and
design work, equipment, paperwork, etc.)
b) calculation of prices for the services provided
c) staff salaries
d) expenses and consumables
e) taxes
f) advertising

All data of financial calculations are preliminary.

- Advertising company. Salon marketing plan. IMPORTANT! Advertising
the company must be held one month before the opening of the salon.
– Calculation of the planned indicators of the beauty salon for 2-5 months.
- A preliminary result of the payback and profitability of a hardware cosmetology beauty salon.

As you can see, developing a new level beauty elephant business plan is not an easy task. That's why the best solution is to contact a specialized company, where highly qualified specialists will competently develop an individual business plan, in which everything will be painted and calculated, up to possible risks.

Step number 3: Design project of a beauty salon.

A beauty salon needs to be beautifully “dressed”. The interior is business card salon.

The layout and interior design of a hardware cosmetology beauty salon is the most important step, which primarily determines whether customers want to return to your salon after the first visit.

A beauty salon is a place where beauty is offered to people: services that allow a person to feel harmony with his own body. Therefore, the interior should deliver aesthetic pleasure to customers with different taste preferences.

The interior should correspond to the high level of the cabin. It is from appearance will set the mood, emphasizing the level and individuality of the institution.

Competent zoning of the premises, use of the entire space, a mandatory area for the reception, for guests to relax, a staff rest room, treatment rooms and a mandatory CEC requirement - the presence of at least two utility rooms, two bathrooms, and, of course, the elegant office of the director of the salon - this is the main thing that must be taken into account in planning.

Creating a salon design project is the exclusive prerogative of professionals who thoughtfully and competently, taking into account all the wishes of the customer, in accordance with all necessary requirements, taking into account architectural forms premises and corporate style of the salon will develop an interior design that will be the realization of the owner's dream and the harmony of aesthetics and sophistication of modernity.

It is very important to correctly distribute all the space, all square meters salons should work according to full program. The salon should be ergonomic, functional, bright with well-designed large windows. The color scheme should be soft. Remember that very bright bold colors can be annoying to customers.

Hardware cosmetic procedures are more likely to be medical, and many people are wary of any medical equipment, so the interior of the salon should have a relaxing effect and soothing. Each client who visits your salon should feel comfort and exceptional harmony, as well as the fact that he is in a place that fully corresponds to his status.

That is, the interior of a beauty salon of a new level should be modern, refined, harmonious in every element and with a touch of luxury. An excellent option would be to create a special highlight of the interior - it can be like a special room for relaxing and meeting clients, with beautiful furnishings, large mirrors in silver openwork frames, with a beautiful decorative fountain, or vice versa, a hall decorated in the style of trendy minimalism, hi-tech …

In any case, you need a twist, and it all depends on the imagination and creativity of your tandem with a designer-developer.

The most important thing! When decorating the interior of the salon, you should not save on finishing materials and interior elements, because otherwise, even if the design is unique, incredibly beautiful and stylish, the salon interior will look cheap, which will immediately affect the clientele. People even with average incomes, going to a beauty salon, want to enjoy everything, including the aesthetics of their surroundings.

When developing a design project for a beauty salon Special attention given engineering systems. Of course, they should be hidden, but have access for regular maintenance and checks. It is also necessary to take into account the fact that there will be a lot of hardware equipment and many sockets will be required.

The SanPiN norms regulate not only the area of the premises, but also the requirements for the microclimate, wall surfaces, etc. Therefore, when developing an interior design, all the requirements of the established standards should be observed, which in the future will allow you to avoid claims from regulatory authorities (i.e., significant expenses).

Everything related to the beauty industry should cause aesthetic pleasure - the field of activity obliges. The interior of the salon should have a single concept, main idea, zest and harmony. The interior should not be typical, it should be memorable - all this will become the key to the successful operation of a hardware cosmetology beauty salon.

P.S. When developing the layout and interior design of the cabin, the placement of security systems should be taken into account.

Step 4 Preparation, registration and legal support of the necessary
a package of documents for opening a salon.

Legal registration all the required documents for opening a hardware cosmetology beauty salon - this is the most difficult, time-consuming, effort and nerve-consuming stage of the whole process. But it must be passed!

Today, many law firms offer the service: Preparation, execution and legal support of documents for starting a business. Such services are provided for a fee and are a saving solution for people who value their time and their nerves.

If you are engaged in the preparation (collection) and execution of all documents / permits on your own, then saving a little, you will lose a lot of time and effort for repeated visits to many instances. It should be noted that almost every required permission requires the submission of a whole package of documents to a certain authority.

What documents are needed to open a new hardware cosmetology beauty salon?

– Documents on registration of the company with the tax authority (form of ownership and
charter).
– Lease agreement (registration with the City Property Committee is required).
– Permission to conduct activities from the district council. This document
issued free of charge.
– Conclusion of the CEC inspection.
- The conclusion of the fire inspection.
– Permission to trade (provision of services). This permission is issued
District Council and must be certified by the CEC.
- Document on the assortment list of services.
– License and permission to provide medical services – hardware
procedures. The document is issued by Roszdravnadzor.
- Garbage collection contract.
– Laundry service contract.
– Agreement with REU or ZhEK for maintenance (water supply,
electrician).
– Agreement with a company (optionally selected) serving the cash register
apparatus.
– Permission to place a sign (this is a whole package of documents).
– On a voluntary basis, a certificate of conformity is issued (this document
it is desirable to arrange).

This list may not be complete as each regulatory body may request additional documents.

Step #7: Staff recruitment and training.

Frames are everything!

It is on how qualified personnel you select for a hardware cosmetology beauty salon that its success and prosperity will depend.
Remember that money in the beauty industry can only be earned together with high-level professionals. You do not need a simple full-time beautician, you need a good specialist.

To minimize risks and speed up the entire process of building a salon business with hardware cosmetology services, the best and most right decision will apply to a professional consulting agency, where they will help you select high-class specialists: medical cosmetologists who have undergone special training in hardware cosmetology, as well as a manager, accountant, security guard and other personnel.

The growth of the salon business begins with the successful selection of a team of personnel! According to experts, the prospects for the development of business - salons / centers of hardware cosmetology are quite large, but in this market only those salons that provide services to clients on European level quality, fulfill all the wishes of their customers, create a comfortable psychological atmosphere, and all this depends solely on the team - the staff of the salon.

When looking for employees, the manager must:

- clearly and clearly understand what kind of specialist he needs;
- conduct personal interviews with each candidate;
- evaluate in the candidate professional quality, his experience and personal qualities;
– be sure to familiarize yourself with his documents: diplomas, licenses,
work book, with recommendations from previous jobs;
– hire selected candidates on a probationary basis,
which will make sure of his professionalism, get to know him better
personal qualities. And if a person does not meet the required
criteria, you can fire him without any problems. If your employee
suits, then you officially hire him and conclude a labor
contract.

It may also be necessary to train your selected staff to improve the skills of employees. Training can take place both at the expense of the enterprise and at the expense of the employee.

It is planned to open a beauty salon specifically for hardware cosmetology, which is classified as medical services, therefore, salon specialists must have medical education and a diploma of completion of the hardware cosmetology course.

Salon staff training is not only professional development medical staff, but also training of the director of the salon in modern technologies of business and team management, courses for the administrator and other service personnel.

Having assembled and trained his “team”, the manager must install in the salon professional ethics, which is a significant factor for a cohesive and effective work employees.

The search and training of employees for the salon should be carried out 2-3 months before the working date of the opening of the hardware cosmetology beauty salon.

Step #8: Advertising. Conducting an advertising campaign.

- work with resources mass media(magazines, radio, television);
– printing promotional products: business cards, booklets, posters, flyers, etc.;
– advertising in networks, creation and promotion of the salon website. And this is necessary, since most modern people they draw all the information today from the networks;
– steps to create and stimulate demand for salon services;
- Salon presentation.

An important role in the advertising of the salon is played by its name, it should be not cutting the ear, original and consonant with something pleasant and exclusive. Particular attention should be paid to outdoor advertising salon. The sign must be harmonious with the exterior of the building where the salon opens, it must attract the eyes of people even at a distance, and therefore be bright, aesthetically attractive and beautifully illuminated at night.

The outdoor sign of the salon should not be installed the day before the opening (as often happens), but a month before it should show off and interest passers-by.

And, of course, for the effectiveness of an advertising company, some kind of tempting “chip” is needed. And it should be present on all promotional printed materials to attract potential customers. To achieve the best result, it is necessary to use a combination of a wide variety of ways to advertise the salon, this is what will increase the impact on consumers.

It will depend on the results of the advertising campaign of the hardware cosmetology beauty salon that you launch your business successfully and from the “first turn”, or a second attempt will be required. Do you need her? Therefore, an advertising company is that point in the business plan for opening a salon on which it is categorically not recommended to save.

And, of course, the best solution for an advertising campaign to go perfectly and give excellent results is to hire professionals in their field - advertising marketing aces. The fact that a beauty salon of a completely new level is opening, where everyone can rejuvenate, become more beautiful, lose weight, get rid of cellulite .... , almost the whole city should know, therefore, simple, even very beautiful advertisements in the mail here “will not work” and will not allow you to get the desired result.

Only a professionally designed, with a touch of creativity, quite loud and tempting advertising campaign will allow you to get a large “influx” of customers on the opening day, and whether customers want to return to your salon again and again, it all depends on the professionalism of the salon team.

Step #9: Conclusion.

The modern beauty industry allows you to earn beautifully today!
In this article (a mini-guide to opening a hardware cosmetology beauty salon), we tried to highlight all the important aspects of opening a salon business, where the main services are hardware cosmetology. This guide covers step by step the entire process of creating a salon from scratch.

A new level beauty salon with unique hardware cosmetology services is not only a form of a modern and beautiful business, but also one of the most profitable and fast-payback investment options in the beauty industry market, while at the same time with the most minimal risks.

But this is a very serious and responsible and expensive matter, therefore, in order not to increase the risks, if you are not a professional in this field, then the creation of a salon should be carried out only in cooperation with specialists. Of course, if financial opportunities allow, then having decided what exactly you want, how exactly you see your future salon, you can order a “turnkey beauty salon” from professionals in their field.

There is no shortage in such companies today. But still, your personal participation in every step of creating your “brainchild”, excitement, feelings, joy for each stage passed - this is called “investing your soul” in your future business. And such an enterprise will always be successful, pleasing to you, and, of course, profitable.

Of course, one cannot do without specialist assistants, since each stage, each nuance of opening a salon or any other business requires certain knowledge and experience at each stage.

Remember that the successful opening of a hardware cosmetology beauty salon is not yet the success of the entire business. Business requires the strongest return, thoughtfulness and professionalism. You have a desire, opportunities and certain goals. And you will succeed in this complex and beautiful business!

Good luck and prosperity to your beautiful business!

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* Calculations use average data for Russia

1 687 000 ₽

Starting investments

7 months

Payback period

125 sq.m.

65,6%

Profitability

The project will require 1,687,700 rubles. start-up investment. Return on sales will be 65.6%, and the payback period is 7 months.

1. Project summary

Objective of the project– opening of a beauty salon in Rostov-on-Don, capable of providing city residents with high-quality skin, face and body care services, as well as hairdressing services.

The calculation of the financial model was made for a beauty salon located in the Sovetsky district of the city of Rostov-on-Don. Potential clients of the salon are citizens with an average income, mostly women from 25 to 40 years old and older, as well as men and children.

The main services of the beauty salon are:

4. Body skin care

5. Solarium

6. Sale of cosmetics

The project will require 1,687,700 rubles. start-up investment. Part of the investment budget is planned to be raised through loans, which will amount to 200 thousand rubles.

*data for 3 years of work

The term for the implementation of the investment stage, including obtaining permits, repair and redevelopment, purchase of equipment and consumables, designed for the period from March to May 2016. The start of sales is scheduled for June 2016. Achieving the planned sales volume at 30% load - 4 months.

2. Description of the industry and company

The purpose of this project is to open a beauty salon that meets the principles of highly professional service in the city of Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing services (haircut, styling, coloring, chemistry), manicure and pedicure, nail extension, cosmetology, massage. According to the marketing agency Global Reach Consulting, the beauty salon market is estimated to be rapidly growing. The greatest concentration of beauty salons exists in millionaire cities - in Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds the 5th place in terms of the number of beauty salons. There are 77 salons for every 1,000 women. The growth in the number of beauty salons can be explained by the increase in demand for their services. According to Reports and Reports, the number of women visiting beauty parlors and beauty salons increased from 4% to 40% in the 15 years from 2000 to 2014. Visiting salons is no longer associated by the population with expensive services for the elite, services have become available to a huge number of people from the middle class. The acceleration of the pace of life, as well as the need for quality services, has forced many women to turn to beauty salons instead of putting themselves in order at home, which is much easier and more convenient.

The beauty salon is a room on the ground floor of a multi-storey building. residential building on the first line of houses with a separate entrance and a sign. The salon area is 125 sq. meters. The salon has a hairdressing room, a manicure and pedicure room, beauty parlor, a massage room, a nail extension and make-up area, as well as a solarium, an administration and staff recreation area. The salon is open for customers from 9.00 to 21.00, seven days a week. Employee hours ( service staff) - shift 2/2.

The management structure consists of an administrative department, which is represented by 2 salon administrators: a senior administrator and an assistant administrator. The service staff is represented by six universal hairdressers, a cosmetologist and a massage therapist.

The cost of repairs, redevelopment and interior equipment is 982.7 thousand rubles. Taking into account the start-up costs for registering an enterprise, the recruitment procedure, marketing activities, as well as working capital investment period (500 thousand rubles), the cost of the project will be 1,687,7000 rubles.

To implement the project, it is planned to attract 1,487,700 rubles. credit funds, which will be 88% of the project cost. The remaining 11% will be taken from the founder's own savings. The loan is attracted for 2 years (24 months) at an annual rate interest rate 22%. This loan provides a grace period for payments for 3 months, after which the repayment of credit funds is carried out monthly for 21 months. The amount of the penalty in case of delay in payments will be 2.5%.

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Individual entrepreneur (individual) was chosen as the form of ownership. The taxation system is simplified, in which the object of taxation is income reduced by the amount of expenses at a rate of 15%.

3. Description of services

The beauty salon provides services in 6 main areas. Among them:

1. Hairdressing services (men's, women's, children's haircut)

2. Manicure and pedicure (care, extension, design, correction)

3. Cosmetology services (skin care and facial cleansing, eyebrow care, eyelash care, epilation, make-up removal, peeling)

4. Body skin care

5. Solarium

The competitive advantages of the salon include a wide range of services, a relatively low price affordable to the majority of the population, and the quality of service. The price segment of the project is medium. At the same time, the quality of services is above average, which is the main means of attracting customers and increasing their loyalty. The price list of the salon contains about 120 positions. All salon services are presented in Table. one.

Table 1. List of beauty salon services

The provision of beauty salon services will require obtaining permits from Rospotrebnadzor, as well as permission from the State Fire Supervision of the Russian Federation.

In addition to services in the salon, retail cosmetics (20 headings). The main advantage over buying in regular store– the opportunity to get advice from a specialist on the features of products on the spot. The list of goods sold is given in Table. 2.

Table 2. Goods sold

4. Sales and Marketing

The activity of the salon is aimed at the vast majority of the population of Rostov-on-Don, namely the population with an average level of income. The beauty salon will operate on meeting the needs of people in high-quality haircuts, styling, curling and coloring, manicures and pedicures, cosmetic procedures, and massage. The main requirements for beauty salons are an increased level of professionalism, speed and quality of service, convenient location, convenient work schedule. All these requirements are planned to become the fundamental principles of the salon.

The target audience of the salon are young people aged 18 to 35, who make up 70% of the clientele. About 20% are for people aged 35 to 45 years, another 10% of clients - for teenagers and the elderly. The main consumers of services are the female part of the population (up to 70%). There are 178 thousand inhabitants in the Sovietsky district of the city, of which the share of the able-bodied population is about 60%. Taking into account the pricing policy of the institution, the location and solvency of the population, about 50-80 thousand people are potential clients of the salon.

There are 260 beauty salons in the Sovietsky District, including economy-class hairdressers. Salons located within 400 meters from the salon can be named as the main competitors. These are 16 competitors, 8 of which can be attributed to indirect competitors and 8 more to direct ones. The first eight are: 4 economy and middle-class hairdressing salons, 1 nail studio, 3 salons offering services in two main areas (hairdressing services and cosmetology or hairdressing services and manicure). The second eight are beauty salons that offer 3 or more areas of services (hairdressing, manicure and pedicure, cosmetology, massage, solarium, etc.). Analysis of their strengths and weaknesses in comparison with the salon project is given in Table. 3.

Table 3. Factors of competition

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As can be seen from the table, the salon planned for opening has a number of advantages compared to direct competitors, offering a much wider range of services, operating in the middle price segment, while the quality of services is above average. It is also worth noting that the work schedule is convenient for the population and the advantageous location.

The provision of services is carried out using a preliminary telephone appointment or on a live queue without an appointment. Selected as the main channel for attracting customers social media(Facebook, Vkontakte, Instagram). This choice is due to the lack fixed costs(leading groups) and high concentration target audience(targeted advertising). It is planned to allocate up to 6 thousand rubles to maintain the work of groups and accounts and fill them with content. per month.

However, great importance attached to other methods of creating the image of the salon, including: the development of a corporate logo, the creation and SEO-promotion of the site (15 thousand rubles), printed handouts - flyers (10 thousand rubles), the creation of an outdoor sign (30 thousand rubles). ), advertising in a glossy magazine (15 thousand rubles), and so on.

5. Production plan

The beauty salon is located in the Soviet district of Rostov-on-Don with a population of 178 people. (3rd largest out of 8). The immediate surroundings of the salon are mainly multi-storey residential buildings, the so-called sleeping quarters. As the location of the salon, a place was chosen on a busy street on the first line of houses. Near the salon there is a public transport stop (90 m.), buildings with office space and banks (150 and 180 m), retail space, cafes and supermarkets (from 75 m).

The salon rents an area of 125 sq. meters. The room includes: a reception area with a wardrobe and an administrator's desk (11 sq.m.), a hairdresser's room (26 sq.m.), a room for washing, coloring, curling hair (12 sq.m.), an area for make-up and eyelash extensions (8 sq. m.), manicure and pedicure room (12 sq. m.), beauty parlor (12 sq. m.), massage room (16 sq. m.), solarium (15 sq. m.), utility storage room for disinfectants (3 sq. m.), rest room (10 sq. m.). The cost of rent is 75 thousand rubles. per month The term of the agreement with the landlord is 3 years.

Costs for launching the salon, including repair and redevelopment of the premises (240 thousand rubles), recruitment (10 thousand rubles), purchase of equipment (782.7 thousand rubles), installation of equipment (60 thousand rubles) , opening marketing campaigns - 70 (thousand rubles) and other intangible assets will amount to 1,187,700 rubles. The cost of equipping a beauty salon is shown in Table. 4.

Table 4 Equipment Costs

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Responsibilities for ensuring the functioning of the beauty salon are assigned to the administrative staff, senior administrator and assistant. The staff includes six general-purpose hairdressers working in shifts, a beautician and a massage therapist (see Table 5. The salon is open from 9.00 to 21.00, seven days a week. Accounting has been outsourced.

As employees, it is planned to recruit only persons whose professional level is confirmed by a diploma of appropriate training. The completed educational course must be certified by a diploma, and the educational institution that issued it must have a license for free software or high software. The main requirements for employees are professional competence, responsible attitude to business, communication skills, and the ability to work with people.

Table 5 staffing and payroll

Fixed operating costs are based on the purchase of consumables. Fixed costs include rent (RUB 75,000), payroll, marketing expenses (RUB 30,000 on average), utility bills, electricity and garbage disposal (about RUB 11,000 in total). the influence of the seasonality factor with the traditional decrease in demand in the summer, as well as the growth of the salon's recognition. The sales plan, taking into account seasonality and a gradual increase in salon occupancy to 80-85% over the course of three years of operation, is presented in Appendix 1.

6. Organizational plan

The project implementation period from the moment of procedures for registration and obtaining permits to the start of sales is 3 months. The opening of the beauty salon is scheduled for early June 2016.

The project manager is the owner of the business. He carries out strategic planning, is engaged in the search for new ways of promotion, analytical work on key performance indicators. The senior administrator of the salon, who performs daily management functions, reports directly to him. The manager is subordinate to the attendants: hairdressers, beautician, massage therapist. Accounting is carried out by a third-party specialized organization.

7. Financial plan

The costs of the preparatory period (1187.7 thousand rubles) include:

Registration, expenses for obtaining permits, paperwork - 25 thousand rubles.

Repair and redevelopment of the premises - 240 thousand rubles;

Purchase of equipment - 782.7 thousand rubles;

Installation of equipment - 60 thousand rubles;

Recruitment - 10 thousand rubles;

Main period costs include:

Rent - 75 thousand rubles;

Payroll - 248.3 thousand rubles.

Accounting - 10 thousand rubles.

Procurement of consumables

Utilities - 7 thousand rubles;

Payment for electricity - 2.5 thousand rubles;

Management expenses - 2.5 thousand rubles;

Garbage and hair removal - 1.5 thousand rubles;

Financial indicators for revenue, cash flow, net profit are given in Appendix 1. Calculations are made based on the planned load of the salon at 30% in the first four months and the achievement of 85% load within 3 years of operation due to the growth of the salon's recognition.

8. Evaluation of the effectiveness of the project

The implementation of the project will require a high level of start-up costs, which is directly related to the wide range of services provided, and consequently the purchase of expensive equipment and consumables. However, with the growth of payback and reaching the planned sales volumes, the risks become minimal.

The payback period of the project will be 7 months, the discounted payback period is 7 months. It should be noted that the project will start to bring profit from the first month after the start of sales. Project performance indicators calculated for a three-year period are given in Table. 6.

Table 6. Project performance indicators

9. Risks and warranties

In the course of its activities, the salon may encounter certain risks that must be taken into account in the work. Assessment of the severity of the consequences and possible measures to prevent them are given in Table. 7.

As my practice of developing business plans for such projects and their subsequent implementation by “customers” shows, that, like in many service businesses, the main problem is sales planning, which depends on several main factors.

These are: location, availability of qualified specialists, and pricing. The design of the salon, the presence of cutting-edge equipment, the interior, of course, plays a role, but the Client, in most cases, goes “to the Master”, and not to the “sign”. And if the Master is geographically located “conveniently” for the client, if the service and his skills meet the Client’s request, then these factors, in most cases, transform casual salon visitors into permanent ones.

As a rule, if the Master goes to work in another organization or opens his own salon (at the same time taking a big risk), then from 50 to 80% of his regular customers “leave” him. Although this fact lies on the surface, it must be taken into account when forming a team of specialists.

You also need to keep in mind that if the premises are owned, then this makes this business more competitive than the one in which the premises are rented. We should not forget such common truths that it is not worth starting the implementation of such projects without serious marketing research.

My experience is that studying the market and competitors significantly increases the likelihood of a given business being successful, both now and in the future. Makes it more tenacious and resilient!

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Cosmetology business: how to open a beauty salon. How to open your own beauty parlor: equipment and SES requirements

beauty parlor

Teach?.. Or die as an ignoramus?

-And pay? -Who how much.

The most common services:

And further…

Clarifying…

Service list

Equipment costs

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1. Project summary

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5. Production plan

6. Organizational plan

7. Financial plan

8. Evaluation of the effectiveness of the project

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Cosmetology business: how to open a beauty salon. How to open your own beauty parlor: equipment and SES requirements

beauty parlor

Teach?.. Or die as an ignoramus?

-And pay? -Who how much.

The most common services:

And further…

Clarifying…

Service list

Equipment costs

Send your good work in the knowledge base is simple. Use the form below

Similar Documents

Opening a hardware cosmetology salon: opportunities, risks and where to start?

The first main and very important aspects of opening this business:

Step number 1: The main factor in the success of a hardware cosmetology beauty salon is a well-chosen place.

Salon of the elite class.

Salon middle class.

Output:

Step number 2: Professional development of a business plan for a hardware cosmetology beauty salon.

What is a business plan and who needs it?

What should a hardware cosmetology beauty salon business plan include?

Step number 3: Design project of a beauty salon.

Step 4 Preparation, registration and legal support of the necessary a package of documents for opening a salon.

What documents are needed to open a new hardware cosmetology beauty salon?

Step #7: Staff recruitment and training.

Frames are everything!

When looking for employees, the manager must:

Step #8: Advertising. Conducting an advertising campaign.

Step #9: Conclusion.

We offer a video: Beauty salon - interiors and plans

1. Project summary

2. Description of the industry and company

3. Description of services

4. Sales and Marketing

5. Production plan

6. Organizational plan

7. Financial plan

8. Evaluation of the effectiveness of the project

9. Risks and warranties

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Step 4 Preparation, registration and legal support of the necessary
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