Experts and analysts say that the consumer services market has been growing annually by 25% over the past few years. That is why many businessmen consider the question of how to open a dry-cleaner of clothes to be relevant.

collection point

If you do not have a large start-up capital and can afford to spend no more than 3 thousand, then you can only rely on organizing a collection point. You can open it on your own or buy a ready-made business. Opening a dry cleaning collection point is three times cheaper than purchasing a ready-made solution.

The business organizer will need a small room, 2 receptionists and one driver with a car, registration of an emergency and a minimum set of furniture.

It is beneficial to enter into agreements with large companies, as they can pick up and bring clothes themselves and are responsible for doing their job.

Mini dry cleaning

If you have a starting capital of 1750 -2500 thousand rubles, you can open a mini dry cleaner. There may be problems with the premises, since according to the standards, the distance from dry cleaning to residential buildings should be at least 50 meters, it should not be located near residential buildings and catering establishments. This business is not licensed, however it will take time to obtain numerous permits.

The most elementary way is to open a dry cleaning franchise. Some money, of course, will have to be paid to the existing network, but in this case there is much less risk. The franchisor undertakes all the hassle of selecting premises, opening a business, training staff and setting up equipment.

The question of how to open a dry cleaner, in the case of a franchise, is understandable. At the same time, novice entrepreneurs are interested in the question: how profitable is it to open. Franchise dry cleaning has a payback period of up to two years, after which the net profit is from 2 to 10 thousand dollars.

Offline dry cleaning

If you are thinking about how to open a mini dry cleaning on your own, let's calculate how much it will cost:

As you know, in a business plan, one-time and current expenses are distinguished.

One-time expenses include:

• A set of equipment - up to 70 thousand dollars;
• Professional writing of a business plan - up to 1 thousand dollars;
• Adjustment of equipment - up to 7 thousand dollars;
• Costs for obtaining permits and paperwork - up to 5 thousand dollars;
• Consumables - 5 thousand dollars;
• Alarm - from 1500 thousand dollars.

In addition, it is necessary to take into account the current costs of personnel, and redecoration of the premises. So cosmetic repairs on average will require you to have 20 thousand dollars.

The staff of a mini dry cleaner must include 1 technologist, two workers, two ironers, a driver and an accountant.

So how much does it cost to open a dry cleaner? On average, opening a mini dry cleaner will require 116 thousand rubles.

What is dry cleaning? Why is this direction of the service sector the most promising business even in today's difficult economic conditions and so many people in this industry? How to properly organize dry cleaning business, spending exactly as much as you need and consistently receive a decent profit? You will find answers to these and many other questions below.

Many people dream of owning their own profitable business. But aspiring entrepreneurs face the question of how to effectively invest money in a business. The most beaten track is trade.

However, buying something is not a problem now, but selling it ... Perhaps someone will be interested in an alternative solution: production, but there are pitfalls here, and the main one is the initial capital, which at best is measured in hundreds of thousands of dollars .

And here is the time to recall a special field of activity located at the intersection of production and trade - about, which are one of the most promising industries and are characterized by growing demand.

One of the options is a dry cleaning service.

When we talk about dry cleaning, we traditionally mean cleaning clothes. In fact, they rent out carpets, curtains, soft toys, and even blankets and pillows for cleaning. The technology of their processing includes irradiation with special bactericidal lamps, which, coupled with mechanical influences and proper cleaning with chemicals, allows you to get rid of various microorganisms and their metabolic products that cause allergies.

This business can change under the influence of a crisis, a change of government and other things, but it will never completely fade away! Still, each of us prefers clean clothes, fresh tablecloths and bed linen. “And besides a freshly washed shirt, I can honestly say that I don’t need anything,” wrote Vladimir Mayakovsky.

In the Soviet years, the opening of dry cleaners was a planned event. According to the general construction plan, it was supposed to function in each microdistrict with a certain number of inhabitants. For obvious reasons, the industry was subsidized, but the employees and chief leaders of the "strongholds of purity" did not complain - the state did not spare money on the sphere of domestic services.

With the transition to the market rails, dry cleaners became commercial enterprises, and now the owners of this business began to have a headache about how to make the company make a profit. In parallel, newcomers began to enter the business, creating additional tension and increasing competition in the industry.

Currently, in Europe there is one dry cleaner per 5,000 inhabitants, in the USA - per 10,000, and in Russia one collection point serves over 160,000 people. These figures are pre-crisis. Experts estimate the market capacity of dry cleaners in Moscow at about 110-130 million dollars a year. At the same time, there is a clear prospect for the growth of this type of business.

In Milan, there are 4,000 dry cleaners for 4,000,000 inhabitants, and, for example, in Novosibirsk, for approximately the same number of inhabitants, there are only 10. How many dry cleaners should there be in one city? There is no point in arguing on this topic, but it is obvious that in Russia there are good prospects for a wider distribution of dry cleaners. This profitable type of business but, of course, in normal economic conditions.

According to various estimates, 20-30% of companies in the field of personal services did not reach the bottom of the crisis, having gone bankrupt last year. The increase in electricity tariffs and the freezing of business lending programs also played their role. Although demand - perhaps the most important business stimulus - remains high. People in times of crisis also need dry cleaners and laundries. And if in Moscow large networks covered almost all sleeping areas, in the regions the market for personal services sank significantly.

Now is the time to start

Right now, when conditions are generally most favorable! The shock wave of the crisis will not hurt you, the market is slowly growing (and you will grow with it), some competitors have gone bankrupt, and the departments of entrepreneurship development have finally begun to receive the money promised by the state for a long time. Unless the banks are being cautious, but now getting a loan is still easier than six months ago.

The profitability of a business, even in the worst of times, rarely falls below 10-15%, and in some enterprises it reaches 40%.

Of course, this business has many nuances, ranging from strict requirements for the premises to the peculiarities of choosing a reliable supplier who will offer high-quality equipment for laundries and dry cleaners, and organizing an effective advertising campaign.

The cost of opening a dry cleaner depends on the size of the business. When opening a “full cycle” dry cleaning, be patient: the costs pay off in 1.5-2 years, and you will need to invest at least 100,000 Euros.

Where to begin? As in any business, from planning

There are three things to understand before entering the clothes cleaning business. The first is how much investment you are capable of. The second is whether you want independence, or are you ready to work under someone else's guidance, in a team. Third - will this business be the only and main one for you, or a side one.

First of all, decide what kind of business you need, whether it will be a franchise or an independent enterprise, whether you plan to expand.

The advantage of self-employment is endless opportunities for business expansion. It all depends on the owner. First, one mini-workshop and one or two collection points, and then, you see, a large clothing cleaning enterprise and dozens of collection points. By promoting your brand, you can eventually sell the franchise on your own. Franchise buyers have no such prospects. To some extent, they work "for their uncle." But the risks and expenses are much lower.

The main advantages of franchising are known - it is an opportunity to organize a serious business, even as a completely unprepared beginner. All the hassle of opening a new business, training staff and management, selecting premises, setting up equipment is the responsibility of the franchisor. For this, he takes interest both at the start of the business and during its subsequent supervision. The owner will not have any headache either with paperwork, or with setting up equipment, or with the promotion of a new enterprise. After all, he becomes a cog of some large operator, who will issue documents along the knurled path and include a new point in advertising campaigns.

You can not look for easy ways, but organize your own mini-dry cleaning, and then a network of collection points on your own. The main thing is to get all the permissions to organize a mini-workshop. You can go through the bureaucratic corridors yourself, or you can negotiate with an intermediary law firm that will draw up all the documents promptly, but for money.

After that, come up with a name, write down all types of equipment, installation and maintenance costs, the type and cost of chemicals that will be used.

If you do not have a specialized education, you will have to study the materiel. There are specialized magazines and Internet sites (preferably Western ones), where there is enough information about modern technologies in the field of dry cleaning. A license to open such an enterprise is not needed, but permission from government services is required. In order not to waste time, in parallel with the preparation of a business plan, send letters to the State Sanitary and Epidemiological Supervision and Gospozhnadzor. If you are not constrained in funds, contact a law firm and shift all the hassle of registration to it. You still have time to talk with officials: state commissions check dry cleaners regularly.

You can draw up a business plan yourself or entrust this matter to a specialist.

If you have firmly decided to open a dry cleaner, then the first thing you should start with is finding a room for it. It will not be possible to choose a room solely on the basis of price: according to the standards, a dry-cleaning shop cannot be located in residential buildings, grocery stores, cafes, restaurants, as well as on floors above the first one (the main substances used in cleaning are heavier than air and therefore go down). The production premises, of course, do not have to be “tied” to the reception point (which, by the way, is more profitable to place on the first floors of residential buildings and in shopping centers). The main thing is that from point A (workshop) to point B (reception point) can be easily reached by car. The required area for a medium-sized dry cleaner is 100 sq. m. The height of the production room (from floor to ceiling) must be at least 3 m.

Dry cleaning can be located in the first, basement or basement floor of public buildings, in separate buildings.

According to the SES standards, a mini-dry cleaner cannot be placed in the basement or basement of a residential building. You can not open a cleaning shop in the immediate vicinity of grocery stores and catering establishments. A license, as already mentioned, is not needed for such a case, but you will have to run around with the issuance of permits for the opening of production.

Production sites necessary for the organization of work:

1. Acceptance of things and ordering.
2. Pre-treatment and sorting, where things are sorted by type of dirt, color, type of fabric, etc., stains are removed - the site is located in a common production room.
3. Cleaning (items grouped in batches are cleaned in a special dry-cleaning machine).
4. Finishing (at this site, the cleaned things are steamed, ironed, packed) - the site is located in a common production room.

In addition, uninterrupted supply of water and electricity, well-equipped drains and a well-functioning heating and ventilation system are very important for the premises in which it is planned to place dry cleaning. Add to this not the smallest size of the required area (preferably from 100 sq.m.) and the importance of locating dry cleaning in densely populated areas with no competitors in the vicinity, and you will understand why it is necessary to start with finding a room.

However, if you are going to open a high-capacity dry cleaner, then the problem of finding the perfect premises can be completely bypassed. Find a suitable dry cleaning building on the outskirts of the city (with an appropriate rental price), and open collection points in densely populated areas. In this case, you immediately increase your turnover and get access to places where competitors who combine a collection point with a production workshop are denied access. As Moscow practice shows, it is precisely such networks of dry cleaners that are the most viable. And yet, the proposed path has its own difficulties.

First of all, it is the need to rent a large number of premises for reception points. Each such point should have staff who also do not work for free.

Accepted clothes will have to be taken to the workshop daily, which means that add transport costs here. All this greatly increases operating costs and is only justified if you are confident that you can significantly increase turnover.

According to the rules of fire safety, it is mandatory to have two emergency exits.

So, the premises have been selected, you can begin to draw up documents and purchase equipment for dry cleaning, laundry equipment

You will need: a spotting booth or table, a perchlorethylene dry-cleaner, steam-air ironing dummies for outerwear and trousers, a universal ironing table, an ironing press, a compressor, a steam generator, equipment for packing and storing clothes.

>Equipment for a mini-dry cleaner costs approximately 65,000 Euros. It must be understood that approximately 45% of the total cost of the equipment kit is the price of the dry cleaning machine itself, so the final cost of the kit depends on the load of the machine you have chosen. Installation and debugging of equipment will cost 5-10% of the cost of equipment, and if you have never worked in this industry on installation, you should not save. Particular attention should be paid to the choice of equipment supplier, since many unscrupulous organizations involved in the supply of similar equipment, in order to attract a client, indicate in their advertisements that they offer a set of equipment for mini-dry cleaning for only 40,000 Euros, in which case you risk purchasing a set, gently shall we say, inferior. Moreover: often the choice of a supplier is more important than the choice of the equipment manufacturer itself. Globalization is successfully doing its job, and the machines of the world's leading manufacturers do not differ much in quality and functionality. But the equipment supplier should become your reliable partner for the entire duration of your dry cleaning operation. It is he who will promptly and promptly support you with consumables and components, advise you in technical and technological terms. Without such support, no dry cleaner will be able to work.

Where to buy equipment? The easiest way is to purchase it from distributors of the world's leading manufacturers of specialized equipment (in particular, the Italian companies TeknoZen, Camptel - Anghinetti and many others).

Standard kit for mini dry cleaning:

1. Dry cleaning machine
* Nominal load - 15 - 17 kg
* 2 self-cleaning tanks
* 1 self-cleaning nylon filter
* drum volume - 241l

* pneumatic stretching of sleeves
* digital control panel (3 modes)

*pneumatic leg stretch
*digital control panel
4. Ironing table
* electrically heated work surface
* vacuum, pressurization, steaming (mandatory option)
* swivel heating sleeve
* electric steam iron with suspension
*table lighting

7. Wall Packing Machine
8. Hung in the amount of 4 pieces
9. Trolleys for dirty linen in the amount of 4 pcs.
10. Steam generator (30 kW)

You also need to purchase chemicals, brushes, hangers, films, labels, etc. Yes, and we also did not take into account the repair of the premises - but it will have to be done: everything is clearly determined for production premises, right down to the paint used and the tiles on the floor.

Let's take a closer look at production facilities. In the regions, while the consumer services market is not particularly developed, you should not buy cars with a large load. It is better to purchase more economical installations with a capacity of 15 kg per hour. For an eight-hour work shift, you can process up to 120 kg. What if you work two shifts?

However, today such workload in most peripheral cities is more of a fantasy, and if it resembles reality, then only in the fall, when dry cleaners are in season.

Staff

For one workshop and one reception point, 5-7 people are enough: a technologist, two ironers, two workshop workers, one accountant (if you do not plan to outsource accounting) and a driver. It is desirable to find a technologist with work experience. It is difficult: there are few professionals in this field, salaries are below average. When opening a dry cleaner, try to recruit employees who already have experience in similar work. At the initial stage, the technologist can act as an order taker.

In this case, you will significantly save on staff training and get confidence that the work will be done efficiently, and you will not have to return money to customers for a damaged item.

And the problem of dissatisfied customers is always there. You can insure yourself only by carefully filling out the receipt for the acceptance of clothes and always warning the client about possible risks.

This is especially important when, for some reason, there is no labeling with care symbols (a label with icons that prescribe or prohibit cleaning, washing, drying and ironing operations) of this item. In this case, it is better to refuse to accept this thing for cleaning.

If the current state of affairs does not allow you to scatter orders, then be sure to demand that the client indicate on the receipt that he is aware of all possible risks and has no complaints about dry cleaning.

Promotion

Dry cleaning refers to the so-called "related" institutions, such as a bakery or a pharmacy. They are part of a person's daily life, so all residents of nearby houses are your potential customers. You can enhance the effect of presence with flyers, distributing them at the subway or at the entrance to the shopping center. Advertising on local television works well in the regions. The system of discounts on the loyalty card has also proven itself well - this marketing ploy is used by almost all major dry cleaning networks.

Unusual solutions are only welcome. Not so long ago, one of the major Moscow chains organized its show "Behind the Glass". The walls of the workshop where clothes are cleaned were made transparent, and everyone could see the impressive equipment, conveyors with clothes, and watch the work of technologists.

One of the promising areas in the segment is ordering via the Internet and by phone. Delivery is practiced mainly by "elite" dry cleaners, who specialize in complex and expensive textiles. Clients choose them not according to the principle “the closer to home, the better”, but based on a set of services. And for their loyalty they receive a bonus in the form of home delivery of the order.

Who is responsible?

Not a single dry cleaner, even the most respected one, can do without conflicts with customers. The textile industry is developing rapidly, new fabrics appear that require special care. The specialist needs time to conduct an examination and select cleaning products. Impatient customers give the dry cleaner a choice: either take the risk and process the item without prior evaluation, or lose the order. Most workers choose the former.

Another problem is fakes that have flooded the clothing market. Not only labels are fake on them, but also labels with information about care. At the same time, the law of the Russian Federation "On the Protection of Consumer Rights" is entirely on the side of the client, so the owners of dry cleaners prefer not to bring the case to court.

6411 03/08/2019 6 min.

A franchise is a type of business that allows the assignee to operate under a particular brand and sell goods or services in the manner of the copyright holder.

This system has become quite popular in recent years. This is understandable, because when buying a ready-made system, starting a business is much easier than building it from scratch.

Benefits of opening a dry cleaning franchise

Today, you can open a franchise business in almost any field. The provision of cleaning services is no exception. The market is full of offers for the sale of ready-made dry cleaning projects. For those who want to realize themselves in this area of ​​business, this option can have many advantages.

To open a salon for cleaning clothes and other interior elements, you need to do a standard process for almost all types of activities:

• find a suitable location;
• find a room that meets all requirements;
• analyze the market and evaluate competition in this segment;
• purchase equipment, choosing in advance the optimal price and quality;
• select the professional composition of employees;
• prepare the necessary documentation and go through all the procedures for registering an enterprise;
• launch an advertising company;
• consider the range of services provided;
• calculate the cost of services so that it can cover all current expenses and make a profit;
• launch your business project and control all stages of its development.

These are just the main events., in fact, there are much more organizational moments. Agree, it is not easy for a beginner to cope with all this on his own. And not the fact that success will be guaranteed.

When buying a franchise, the franchisor takes on almost all of these issues or undertakes to help and advise on any issues throughout the entire time of the launch and existence of the business. Starting work on a finished model and with proven technologies, you can feel much more confident and confidently count on success.

A ready-made business model simplifies the process of launching a project and allows you to count on constant support at all stages of its development.

Russian dry cleaning franchises

There are dry cleaners in almost every city. This type of service is in high demand. Many networks, having achieved success in this area on the Russian market of services, offer to purchase a franchise of their company. Having decided on such a deal, it will not be superfluous to familiarize yourself with the current offers and compare the conditions.

"Diana"

This network of dry cleaners has existed on the Russian market for more than 10 years. Currently, it is a dynamically developing company and provides a wide range of services: from cleaning fur products to cleaning services for homes and offices.

1. The cost of the franchise of the network of dry cleaners "Diana" is 150,000 rubles.
2. Initial investment - from 450,000 rubles.
3. Payback period - from 2 months.

The franchisor provides advice on marketing and advertising, assists in the selection and training of relevant personnel (training is possible within the company's training center), conducts promotions at its own expense.

It is necessary to specify the features of the premises used for the provision of services under this brand. Rent can be paid both at the expense of the company and at the expense of the franchisee himself.

Luxcar wash

This network specializes in on-site cleaning of vehicle interiors. A rather profitable type of dry cleaning due to the high cost of the service and the low cost of consumables. The franchise agreement entitles you to:

• use of the brand and technologies of the company;
• corporate style of the company;
• placement of information on a special website of the company about your company;
• consulting services and support throughout the duration of the contract;
• preferential conditions for the purchase of equipment and materials for the provision of services.

The investment required to start will be about 200,000 rubles.

"Persia"

A network of dry cleaners that offers the purchase of not only its own franchise, but also special course of study all the subtleties and features in the field of professional cleaning and cleaning services.

Moreover, training can be completed without acquiring the franchise itself. In this case, with the knowledge gained, you can try your luck in this business on your own.

Training is carried out in two types:

• in the company's training center;
• online learning.

The cost of the franchise of this company is 3500 USD. or 6000 c.u. depending on the selected format. Initial investment - 4500 USD and 12 000 USD. respectively.

These are a few examples of existing franchises in the Russian market. Their number is much greater. Before choosing, do not be too lazy to get acquainted with the largest number of options.

Don't jump on the first offer that comes along. The more options you consider, the more extensive your understanding of this product will be, which will allow you to choose the conditions that are optimal for you.

Features of the franchise

Of course, the benefits of franchising are undeniable. You immediately at the first stage of your activity get a ready-made business and a market niche along with proven work methods. But along with this, you will have to face some features of such a system.

The main feature of the franchise is that in exchange for all the advantages, you will be forced to share with the franchisor a share of your profits and independence. In addition to the cost of the franchise itself, you will need to make monthly deductions in favor of the senior partner. The amount of deductions is stipulated in the contract.

In some cases, the franchise agreement, in addition to the above deductions, provides for marketing fees. They usually account for 1 to 1.5% of the total turnover.

It is also not worth counting on complete freedom of action. You will be required to obey certain rules and follow established instructions. It is unlikely that it will be possible to make decisions, and even more so to introduce your own innovations into the activities of the enterprise, without the advice and permission of a mentor.

The development of the business itself, even with full dedication on your part, will directly depend on the financial stability and stability of the franchisor itself.

Before concluding an agreement, carefully read all the features of cooperation in order to know exactly what you are going for and what conditions will need to be met.

Calculation of approximate costs for starting a business

The total costs for starting a project include the cost of the franchise itself, the initial capital investment, and other expenses. The amount of investment directly depends on the chosen brand and the scale of the enterprise at the initial stage.

Consider a project with minimal investment. Buying a franchise will cost at least 150,000 rubles. Initial investment for renting premises, purchasing equipment and consumables from 250,000 rubles. The salary of at least two employees per month is 60,000 rubles.

Utilities and other expenses 50,000 rubles. If the advertising company is provided at your expense, then it is still at least 150,000 rubles. in order to at least talk about yourself.

The profitability of dry cleaners, as a rule, is kept at the level of 40%. In times of crisis, it can drop to the threshold of 10-15%. Given the fact that our business starts from a ready-made platform using proven technologies, we can count on a level of 30-40% already in the first months of work. Relying on the support of a senior partner, you can also not worry about a strong decline in profitability in unfavorable periods.

The profitability of dry cleaning, like any business, depends on your efforts and approach to business. A conscientiously performed work and a sensitive approach to each client is already half the success.

The market of personal services in our country is growing annually by 25-30%. People strive to enjoy the benefits of civilization and are willing to pay for it. Against the backdrop of growing demand, it is quite reasonable to carve out a niche in this market segment. An example of an effective dry cleaner in this video:

However, do not forget that a good income can only be obtained with a thoughtful and responsible approach. Any activity requires the maximum investment of time and effort. Love what you do is the key to successful development and prosperity of your company.

* Calculations use average data for Russia

Opening your own dry cleaners in Russia can be a profitable undertaking. At the same time, you need to understand that there are two different areas of this business - a full-fledged laundry-dry-cleaner directly and a self-service laundry. In this article, we will take a closer look at the first line of business (how they differ, I think, there is no need to explain).

First you need to register as a business entity, and here you can register as just an individual entrepreneur, or register your legal entity. In general, in order to start your own business in this area, it will not be enough just to register, you also need to obtain standard permits for all from Rospotrebnadzor, the Ministry of Emergency Situations and many other authorities. An entrepreneur must have contracts for the maintenance of his premises, but in general, almost every entrepreneur goes through all these procedures, and there are no special features here. Only special attention should be paid to utilities and the condition of the premises. In general, registration will require from 800 rubles (the amount of the state fee for registering an individual entrepreneur) to about 20 thousand rubles (registration of a legal entity with the formation of an authorized capital).

The next step in organizing a business is actually finding a place to work. And here it must be said that an entrepreneur has several options available, depending on what range of services he wants to offer his clients. In general, the size of the laundry room will be considerable, because you will have to have not only a washing area, but also ironing, dry cleaning, warehouses for consumables and ready-to-delivery clothes, and a linen sorting area. As a result, the size of the laundry room starts from 70 m 2 to 100 m 2. An entrepreneur should look for premises depending on the location of competitive enterprises, but still the most preferred places are sleeping quarters with a huge number of houses. It is usually not advisable to be located in the city center, because it is still more convenient for customers to drop off and receive clothes close to home. This significantly reduces the cost of renting a room, because in residential areas it is always lower than in the center. On average, the cost will be about 500-600 rubles per square meter of area (meaning premises not near roads, but somewhere among residential areas, for example, on the first floors of residential buildings, the main thing is that such a room should be designed as a commercial property by the owner real estate). In small towns it may be a little cheaper, but in megacities even such a room will cost much more. Also, when choosing a room, attention should be paid to how it fits this type of business - that is, it must be connected to the water supply, the technical equipment of the sewerage and water supply must correspond to the volume of water that will have to be used, that is, the calculations must be accurate, and you need say that not every room may be suitable. Otherwise, you will have to deal with repairs, which will require additional investments, and here the amount may even exceed 100 thousand rubles.

When the issue with the premises is resolved, you can begin to search for the necessary equipment. So, for the laundry, first of all, of course, washing machines are needed, moreover, professional ones, which have a huge number of settings and work with different types of fabrics. Next - dryers, sometimes squeezers are additionally purchased, and you also need to buy separate equipment for the dry cleaning zone. Today, suppliers offer specialized machines, as well as so-called finishing equipment, which perform the functions of additional processing of soiled clothing. Dry cleaners must be well aware of how to work with the equipment (but about the selection of personnel - a little lower). The cost of equipment can vary greatly, for example, foreign cars will be an order of magnitude more expensive than Russian or Chinese ones. Moreover, it makes sense to consider Russian equipment - it is not always inferior in quality to foreign ones, but at the same time it is much cheaper, because transport costs are reduced and there are no customs. Chinese devices, in turn, are usually really inferior in quality, but they can be the cheapest solution even taking into account customs operations and transportation. However, the cost of machines differs in other parameters; so for washing, drying and wringing machines, the main parameter is productivity, that is, how much laundry the unit can process at a time; it is measured in kilograms, and here the simplest model has a maximum load usually no more than 8 kilograms. But for a professional laundry, this may not be enough; in general, manufacturers supply machines that can be loaded with up to 100 kilograms of laundry. Does it make sense to buy such expensive (and very large) equipment - the entrepreneur decides for himself. The cost of all these cars is approximately equal, starting from 70-100 thousand rubles, but the most expensive cars cost up to half a million (and sometimes more). A separate category is technical complex units analogous to simple machines, for example, barrier-type wringers cost 700-1400 thousand rubles, and the most expensive items - up to 5 million. But this is rather equipment for a very large dry-cleaner, which works not just with individuals, but with enterprises. There are additional devices that improve the washing process, for example, detergent dispensers (allowing you to fully automate the washing process even for the whole working day), but their cost will not be small - from 100 thousand rubles for each washing machine. Next - ironing machines, their main parameter is the area of ​​\u200b\u200bthe working surface, so it does not always make sense to buy wide units, because the laundry does not expect to work with wide products. A good ironing press costs about half a million, but they need to be bought for a laundry much less than the same washing machines (a small laundry can even be served by one such machine). Here you also need to understand that at least 100 thousand rubles will have to be spent on small additional equipment - boards, tables, racks and similar products. But the most expensive (of the necessary) will be dry cleaning machines. The cost of a normal machine starts from one million rubles, and although one machine may also be enough here, nevertheless, equipment for a dry cleaning zone usually costs more than a simple washing zone. At the same time, it usually makes no sense to open a laundry without the possibility of dry cleaning, because a significant part of customers are interested in this. From here it turns out that the cost of laundry equipment starts from 2-3 million rubles and can be several tens of millions, depending on how large the establishment is, that is, how many machines you have to buy. It is clear that even a small laundry will not manage with one washing machine, sometimes up to a dozen are bought (and in large enterprises, more than ten). If you buy used cars, you can save a lot. By the way, it should also be noted that all equipment must comply with noise standards, especially if the laundry is located near residential buildings.

When the equipment is delivered and installed (and the installation should ideally be handled by the supplier), you can start looking for staff for your laundry. To work in a laundry, you need to find people who have already worked in a laundry or at least understand how to use the equipment provided. A lot of people can work at such an enterprise, but a lot depends on the schedule of the laundry, as well as on its size. Moreover, sometimes in the laundry the equipment does not allow to fully automate the process, so people are hired to perform certain duties, for example, ironing. It should also be noted that many laundries operate daily, and the schedule can even be twelve hours. Under such conditions, it turns out that even a small laundry needs to hire at least 4 people. There must also be at least one receptionist, that is, a person who is engaged in the acceptance and distribution of linen, works directly with customers. Additionally, if the entrepreneur himself is not going to be the head of his institution, then he will need to hire a director, and this person already receives from 30 thousand rubles. The laundry workers themselves receive from 20 thousand rubles (persons at the reception) to 30 thousand (employees who are directly involved in the process of work). It is also worth noting that today some of the laundries offer their customers a good service, and the most common additional service is a home visit to the client and the delivery of washed laundry. Of course, the laundry may charge extra money for this, and a considerable number of people order this service. If an entrepreneur decides to engage in this direction, then he will have to hire a person who will deal with trips to the client. In other words, you just need a driver (the salary of these people is from 20 thousand rubles). But then you will have to buy a car for the enterprise, which is engaged in the collection and delivery of linen. In general, the minimum that will need to be spent on a car is 500 thousand rubles. A good car costs about a million rubles. Also, all business processes that are not related to the organization's profit should be outsourced. This includes bookkeeping, security services and maintenance of the premises.

The next step is to find suppliers of consumables. Depending on the services provided and the equipment used, consumables may be different, but this is almost always a huge number of different goods; however, in any relatively large city there is more than one company that supplies such products. At the same time, before buying equipment, you should familiarize yourself with what kind of consumables will be required in the work. In general, they are purchased with the expectation that their cost will be covered by the provision of services, and together with all costs, the cost of providing laundry and dry cleaning services will not exceed 25% of the final cost. That is, the margin in this business is quite high, but you need to understand that maintaining a laundry is a rather expensive undertaking, and therefore you always need to ensure a considerable flow of customers. A full-fledged advertising campaign can help here, that is, it makes sense to advertise in local media and even create your own website. For the first time, you will have to allocate at least 100 thousand rubles, later, of course, this amount will be reduced, but some money will have to be invested constantly.

To open a laundry, you will need to allocate:

Registration - 20 thousand rubles.

Equipment - 2 million rubles.

• Rent - 35 thousand rubles.
• Advertising - 100 thousand rubles.
• Salary - 110 thousand rubles.
  
• Consumables for the first time - 20 thousand rubles.
  
• Buying a car - 500 thousand rubles.

Ready-made ideas for your business

Total: 2 million 285 thousand rubles. Monthly expenses are 165 thousand rubles. The cost of laundry services, in general, should not be very high for the client, otherwise it will not be profitable for him to contact such establishments. In general, people go to the laundry either when they have accumulated a lot of dirty clothes (which means that large families will be the main consumers), or when the clothes need dry cleaning. Dry cleaning is the most expensive service, and here you need to understand that sometimes it is cheaper for a client to buy a new thing than to use laundry services; only valuable things are carried there. The cost of washing starts at about 200 rubles per kilogram of clothes; at the same time, many laundries that cooperate with enterprises and wash a large number of things for them at a time make a good discount - sometimes even more than twice. Dry cleaning can cost more than 1 thousand rubles for one thing, but here much is already determined by the complexity of removing pollution and usually such prices are set for outerwear. To cover your expenses, you need to take about 30 kilograms of clothes for washing every day - but this is calculated only at the lowest rate. Already from here it becomes clear that this business cannot be called highly profitable, profit is formed only with a very large number of orders - that is, with almost one hundred percent load of the laundry. For example, if a laundry takes 40 kilograms daily, then its income is 240 thousand rubles, operating profit is 75 thousand rubles, net profit is 63 thousand 750 rubles (profitability is about 25%). Such a business will not pay off in a couple of months (according to our calculations - almost 3 years if you do not buy a car), and it is recommended to have some reserve funds to ensure your work for the first time, at least for the first six months of work, until the number of clients becomes large enough .

Matthias Laudanum
(c) - portal of business plans and guides for starting a small business

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Profitability calculator for this business

Starting investments - 1,037,000 rubles. Net profit in the first year of operation - 600,000 rubles, return on sales - 16%. Payback period - 18 months.

Enough for this business issue an IP with codes OKVED: 93.01– “Washing, dry cleaning and dyeing of textile and fur products”, 93.05 – Provision of other personal services. No licenses required, but the list of permissions is quite impressive. Required documents:

• Building design and feasibility study, which are necessary to obtain permits from Rospotrebnadzor. We need a BTI plan, address and brief information about the premises, equipment data sheets and hygiene certificates. The work plan should be detailed down to the equipment layout drawings. Also describe in detail the process of cleaning clothes;
• Sanitary and epidemiological conclusion from Rospotrebnadzor. To comply with all standards, read SanPiN 2.2.2506-09 "Hygienic requirements for organizations dry cleaning products";
• The program of sanitary and production control drawn up by you and agreed with Rospotrebnadzor;
• Permission from Rospozharnadzor.

Before dry cleaning from scratch, you will need a lot of agreements and contracts, without which you will not be able to start working.

Most needed:

1. Agreement on the use of fluorescent lamps and their disposal;
2. Sanitary and epidemiological conclusion and certificates for the chemicals and reagents used;
3. Agreement on the disposal of chemicals;
4. Agreements on regular disinfection and disinfestation of the enterprise, maintenance of the ventilation system;

room

The best places in the city to locate a business- hotels, large shops and shopping and entertainment centers, well-populated residential areas. Good traffic and accessibility of the institution itself are important.

Choice and organization of space

Opening a mini-dry cleaner will require space from 80 square meters. Of these, 60 sq. m occupies a production room, 15 sq. m - clothing collection point, 5 sq. m - bathroom.

Important condition- you can not place the company at a distance closer than 50 meters from residential buildings, near catering establishments and grocery stores. This makes it difficult to find a place. There are two exits.

First- to organize an enterprise in the basement or basement floor of a public building transferred to non-residential fund. At the same time, you can open a dry cleaning reception point on the upper floors.

Second– place the collection point in the center, and the production in an inexpensive building on the outskirts of the city. In the second case, the rent will be cheaper, but the expense item includes the cost of transporting linen.

In our calculations, we focus on the entire business in one place in a busy area of ​​the city. Renting will cost $1200-1300 monthly. Repair, installation of ventilation and fire alarms will cost $ 1,500.

Requirements

Mandatory conditions:

• Ceiling height from 3 m;
• Electrical network 380 V;
• Water supply, heating, ventilation, sewerage;
• The presence of an emergency exit;
• The walls are tiled or painted;
• Ideally flat and rigid floor, able to withstand the weight of industrial machines, resistant to vibration.

Without compliance with these requirements, it will not be possible to obtain permission from the SES.

Dry cleaning equipment

For such a business, you will need:

1. Dry cleaning machine with a capacity of about 10-15 kg per hour - from $ 13,000. The best manufacturers are Victory, RENZACCI, Union, Bowe, ReinMaster;
2. Industrial washing machine- 2600-2700 $. RENZACCI, Miele, Alliance;
3. Table for removing various stains - $ 2,700. Trevil, Sidi;
4. steam generator power from 30 kW - $ 350-400. CAMPTEL, PONY, Lelit;
5. Ironing table with heating of the working surface and vacuum suction - $ 1000. PONY, Battistella;
6. Steam pneumatic dummies for trousers and outerwear (1 pc.) - $ 6,000. Ghidini, BARBANTI.

The equipment will cost at least 25-26 thousand dollars. In addition to it, you should purchase four clothes hangers, four trolleys for dirty laundry, packaging film, brushes, labels, a counter for the collection point, and a cash register. Costs - approximately $ 350.

Expendable materials

Before you open a dry-cleaner, calculate the required number of consumables. In one shift, about 80 kg of laundry is processed, 50 grams of powder for each kilogram. A month for 4800-5000 kg of laundry (when working in two shifts) you will need about $ 150 for washing powder.

Other consumables: bleaches, solvents, stain removers, wet and dry cleaners, precleaners, fragrances, car enhancers, car care products. It takes $150-170 per month to buy them.

Staff

If the cleaning service is provided almost around the clock (two shifts), it is necessary to hire 9 people: a technologist, two ironers, four workers, a cleaner, a cashier at the collection point. It is cheaper to invite an accountant to prepare monthly and annual reports than to include them in the staff. Salary Fund - $ 3,000 monthly.

Costs and profits

In order to determine in advance whether a given enterprise is profitable, write a business plan how to open a dry cleaner. In addition to the production and organizational plan, registration, add advertising to the costs. This includes an attractive sign and. This is an additional $150-200 cost.

Capital investment in the business - $34,000. Monthly expenses (including utilities) - approximately $4,500.

How much can you earn from this? The average check is $8-10. With a minimum workload (15-20 items per day), the revenue is $ 6,000 per month, and the net profit is about $ 1,500. With the growth of the company's fame, this figure rises to 2-3 thousand. Large companies eventually build a network of enterprises and bring income to the level of 8-10 thousand dollars.

Even a small dry-cleaner becomes a profitable investment. Competition in this area is not very high due to significant costs, so you can pay off in a year and a half and get a stable profit.