Business children's cafe with a playroom. Children's cafe business plan

Despite the presence of a large number of institutions in the field of Catering in our country, there is a lack of specialized cafes for children, especially in medium and small towns. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.

Everything is thought out in children's cafes - bright colorful design, comfortable ergonomic furniture, a menu that includes favorite delicacies of kids and, of course, entertainment programs from which visitors receive unforgettable experience. The demand for the services of entertainment outlets for children is very high. This fact should attract the attention of start-up entrepreneurs, since with proper organization cafe its activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you know how to open children's Cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic drinks and tobacco products. It is known that it is alcohol and cigarettes that bring good profits to the owners of entertainment establishments. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on acquiring the appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, sodas, desserts and exotic fruit salads that children love.

As practice shows, children spend most of their time in a cafe playing games and taking part in fun shows. Animation programs are especially successful, so businessmen should pay Special attention selection of professionals who can provide interesting exciting shows.

Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list of unique services for potential visitors.

Business registration

Cafe for children as a business is subject to compulsory registration in the tax office. If you plan to open a small business, it will be enough to register an individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, LLC registration is preferable. This will enable the entrepreneur to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as statutory fund organizations.

Individual entrepreneurs can choose the USN as a taxation system, and companies registered as legal entities can choose UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:

• Rospotrebnadzor;
• fire inspection;
• sanitary and epidemiological service.

It is worth getting permission from local authorities. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:

• agreement with the owner for the lease of premises;
• work contracts with staff;
• contracts with suppliers.

If an entrepreneur wishes, he must know that the presence of invoices and quality certificates for each delivery of food is a prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary book with them.

Important: depending on the type of activity, whether it is a children's cafe, or own production, the entrepreneur must indicate when registering OKVED. In this case, code 55.30 is suitable - "Activities of restaurants and cafes." Detailed information you can find out about the work of small and medium-sized businesses (for example, how to pay) at the department of the Federal Tax Service when contacting the relevant specialists.

Choice of concept

The choice of the concept of the enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on it. The cafe for little visitors is special place, where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, decor, colors, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.

You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children exciting, you can organize:

• attractions;
• place for intellectual games;
• do-it-yourself corner.

In addition, it is worth considering the option of organizing active recreation for visitors, for which it is necessary to equip the institution sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide high level safety for children, so the equipment must be selected with a soft finish that excludes injuries.

In order to effectively develop the concept of a children's cafe, a novice businessman can analyze competing organizations and, based on the data obtained, come up with his own “zest”. To do this, it is necessary to determine what kind of leisure would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full breakfasts and lunches. A businessman must understand that without prior detailed analysis In this niche, investing your own funds will be meaningless and risky.

Room search

The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas must be at least 100 m² and include:

• dining area;
• the venue for the games;
• service premises;
• installation of attractions;
• administration office;
• kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating platform, install trampolines, slides, etc. You can open a cafe for children in the city shopping or entertainment center, on the ground floor of a suitable residential building or look after a separate building for this purpose.

It is extremely important that the cafe can be easily reached; there should be ample parking near it. It is also worth considering the possibility of implementing thematic design of the exterior, which will attract a large number of customers. An important point, which you need to pay attention to when choosing a room for a cafe, is the availability of serviceable engineering communications. These should include:

• waste system;
• water pipes;
• electrical network and lighting system;
• supply and exhaust ventilation;
• fire alarm;
• video surveillance and security systems.

Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the department of architecture of the city.

As a rule, in residential buildings they are looking for areas to open such types of businesses as, for example, grocery or hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the cost of renting them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for public catering establishments that must be met. As for the price for renting space, its average amount is 120 thousand rubles. It is also worth remembering the need for repair work, for which you will have to spend about 200 thousand rubles.

Purchase of equipment

The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, game rooms, purchase inventory, furniture, and auxiliary equipment. A sample list of equipment might look like this:

• cookers;
• cutting tables;
• household appliances (meat grinder, coffee maker, milkshake machine, mixer);
• sinks;
• tableware.

To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). It is mandatory to include in the item of expenditure the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of ​​\u200b\u200bwhich does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip it, you will need about 400 thousand rubles at the start).

Personnel attraction

Which employees are better to invite to work in a cafe for children? If it is planned to open a small institution, the staff will consist of the following specialists (with a salary):

• pastry chef (2 people) - 50 thousand rubles;
• employee game room(2 people) - 30 thousand rubles;
• bartender-waiter (2 people) - 40 thousand rubles;
• cleaner (2 people) - 36 thousand rubles.

In total, the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of personnel remuneration will amount to 206 thousand rubles.

Conducting an advertising campaign

What marketing strategy to use to effectively attract customers? It is better to launch advertising shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:

• promotion of a children's cafe on the Internet;
• placement of information on outdoor advertising elements (billboards, banners, streamers);
• distribution of flyers and leaflets in public places;
• ads in public transport and metro.

Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of the advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good remedy attracting the target audience to your business.

The interior of the children's cafe

Children love bright colors and beautiful pictures, therefore, the design of the cafe should be developed in accordance with this feature. In many institutions, the walls are painted with rich colors, while the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.

Avoid using slippery floor coverings, because the child during the game can fall and hit. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs use soft sofas, ottomans or bean bags.

On the floors in the playrooms, it does not hurt to lay soft mats, which will avoid injuries. It is important to ensure good interior lighting and create comfortable conditions for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe professional designer. The more comfortable the little visitors will be, the more popular the cafe will become.

Children's cafe business plan

To find out how much money is needed at the start, to determine monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:

• registration of an enterprise with permits - 40 thousand rubles;
• rent (100 m²) - 120 thousand rubles;
• repair, designer services - 300 thousand rubles;
• purchase of equipment - 2.5 million rubles;
• production of advertising (website, streamers, banners, outdoor signage) - 200 thousand rubles;
• purchase of the first batch of products - 100 thousand rubles;
• other expenses - 100 thousand rubles.

In total, in order to open a cafe for children, it is necessary to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

• rent - 120 thousand rubles;
• social contributions, taxes - 50 thousand rubles;
• staff salaries - 206 thousand rubles;
• utility bills - 20 thousand rubles;
• grocery shopping - 150 thousand rubles;
• other expenses - 15 thousand rubles.

Thus, an entrepreneur will have to pay 566,000 rubles for a month of cafe operation. Usually, when located inside a shopping center, the attendance of the establishment will be greater - about 100 people a day. Consider the possible income of a small cafe with the number of 50 paid orders per day.

With an average check of 500 rubles, the daily revenue will be 25 thousand rubles. Such attendance will allow you to return the investment in 7-10 months and further ensure stable profit. In 30 days, the cafe will bring 750 thousand. From this amount, you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's Cafe Franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering an option such as a cafe franchise for children.

What will a person get when cooperating with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, in addition, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:

• business development on a ready-made effective project;
• quick start due to the popularity of the trademark (franchisor);
• business support at all stages of development;
• receiving significant discounts from a partner;
• providing high-quality raw materials and equipment for the production of products.

In addition, the entrepreneur is provided with assistance in training employees, paperwork, finding premises and other privileges. Each franchisee contributes and pays royalties. Cooperation with a partner allows you to quickly recoup your investment and does not require huge investments, as is the case, for example, with. Consider a few famous companies that offer cooperation on a franchise:

1. TM "Ander Son". The organization is a network of family-type cafes, where each visitor can purchase delicious homemade cakes and author's confectionery. There are playrooms for children, and a cozy atmosphere reigns in the halls for clients. The menu of the cafe contains gourmet dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start running a business, you will need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. The profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
2. TM "Kinderland". The establishments of the network have everything for a first-class holiday and a great pastime for the whole family. Cafe possess stylish design. The franchisee receives the necessary information support, as well as the opportunity to apply effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off on average in 1.5 years.
3. TM "Cinderella". Cafes of this brand are very popular among both children and adults. Customers can enjoy gourmet cuisine, have a comfortable rest, and for young visitors, professional animators conduct unforgettable show programs. The franchisee will receive not only a stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

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As you can see, the content of the cafe for children is promising direction for running a business, where, with full dedication, the entrepreneur will quickly reach a good income and stable operation of the enterprise. Newcomers are encouraged to cooperate on a franchise, in which they will receive comprehensive support from professionals, ready-made solutions and the opportunity to develop under a brand that has firmly strengthened its position in this niche.

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In any, even a small town, there are always cafes where you can have a relatively inexpensive and good lunch. But not everywhere open children's cafes. It is believed that children visit cafes much less often than adults. But if you properly organize a business, then you can make good money at a children's cafe. Consider how to open a children's cafe and why this business is worthy of your attention.

How to open a children's cafe from scratch

The last cafe, where you can go with your children or have a good time with the whole family, is very much in demand. Families come to relax together in the cafe, which has a place for adults and children, an interesting menu and exciting games. The children's cafe is just a godsend for mothers who stay at home with babies, families with small children, and for those who want to organize a birthday or an exciting holiday for their children.

But for the organizers, the opening of a children's cafe implies a serious preparatory work. If you want to open a children's cafe from scratch, in addition to starting capital, you will need:

• analyze demand and draw up a business plan,
• choose a place and arrange a rental
• draw up documents for a children's cafe
• think over the interior and make repairs
• purchase equipment, furniture and toys
• hire staff and buy toys
• think over the menu
• run an advertising campaign

It seems complicated, but any global task is easily solved if it is broken down into several small tasks. It is quite possible to open a children's cafe in 3 months.

What should be a children's cafe: interior and design

For a children's cafe, a special design is needed. The main thing here is bright colors, fabulous setting and "magic" menu. The main task is to attract children so that, having visited your institution once, they want to come again and again. Therefore, for a long and successful work in this business, it is necessary not only to provide services in the field of catering, but also to organize holidays. In general, a children's cafe requires imagination from the owners: this is a business idea for creative people.

An excellent example of this kind of institution is the Anderson cafe in Kazan. Everything here is done for the convenience and comfort of children of preschool and school age: columns in the form of toy houses, unusual serving of dishes, beautiful children's furniture, even very comfortable toilets. And, of course, exciting mazes and toys. There is even an inscription for adults: "Children left unattended will be eaten or sold into slavery."

On earth there are many very interesting cafes for children with beautiful design and interior. One of the most amazing children's cafes in the world is "Alice in Wonderland" in Japan, where all the scenery of the Disney cartoon is reproduced: huge tomes, a floor in the form chessboard, unusual doors. In Taiwan there is an establishment for girls "Barbie Cafe". The entire interior of the establishment is designed in pink.- from curtains to clothes of waiters.

A good children's cafe is always creativity + love for children. If you just want to make money, stop at a regular cafe or other catering outlet.

How to open a children's cafe from scratch and attract customers: a step-by-step business plan

Before opening a children's cafe, you need to carefully consider a business plan, and how, in fact, do you want to attract visitors to your establishment? To get a good income, an interesting menu must be combined with a good entertainment program. We will analyze step by step how to open a children's cafe.

Step 1. Analyze demand. Go to all the children's cafes in the area and see how the work is organized: what kind of design, entertainment, menu, prices are there. Assess the strengths and weak sides these establishments. Analyze the number and composition of visitors. Who comes there couples with young children or students? What hours or days are cafes full? How often do they organize holidays?

Step 2 Find a room. It is desirable to choose a room for a cafe on the first floor of a residential building. The second option is a shopping and entertainment center. It is desirable that the area was at least 100 square meters. meters, as it will be necessary to place a hall with tables, a game room, utility rooms. If possible, open

• small cinema,
• pets' corner,
• point of sale of children's clothing;
• point for renting cosplay costumes.

Step 3 Repair and selection of equipment. Let's take a closer look below. At the same time, you can start registering an enterprise.

Step 4 Find staff, think over animation and distinctive “chips” of your cafe. Not bad if there are clowns in the cafe, and the waiters are dressed in costumes fairy tale characters. You can also organize additional events on the road.

Step 5 Make a cafe schedule that suits all visitors. The cafe is open from 10 am to 10 pm. For small children with parents - up to 18 hours, and the rest of the time - for high school students, who can also offer their chips, for example, interesting events.

Step 6 Make a menu. Firstly, it should be different from an adult, secondly, portions should be made smaller, and thirdly, come up with an interesting serving and names of dishes. Certain dishes can be served in the form of figures: snowmen, animals, etc. It will be much more interesting for a child to eat a rice snowman instead of rice porridge, or a white mouse instead of dumplings. As for the names, tonys should also be original: “funny hamburger”, “shaggy sausage”, “sun on a plate”.

Step 7 Advertising campaign. A new children's cafe definitely needs good advertising. It is best to give it in social networks and also make your website. You can also advertise on sites that are somehow related to children: children's entertainment, children's clothing, etc. Be sure to make a good colorful sign, if possible - place ads in kindergartens and schools.

Equipment and furniture for a children's cafe

Equipment for a children's cafe is a special article, since certain requirements are imposed on it. You will need:

For the hall:

• tables (low);
• chairs (various sizes);
• showcase.

For kitchen:

• plates;
• cabinets of a certain height,
• fridge,
• Dishwasher;
• tables;
• hood;
• special tools and utensils.

For the play area:

• labyrinth;
• Stuffed Toys.

As for the premises where the children will be, they should be as comfortable as possible for them. It is not advisable to use fragile dishes, slippery materials. The main criteria are functionality and safety. Furniture is better to choose wooden, without sharp corners, and have special chairs for kids.

What documents are needed to open a children's cafe: registration and registration

To open up businessWithno problem, you need to register it right away. For a children's cafe, two forms of business registration are acceptable: individual entrepreneur or LLC. Registration can be done both in the tax office itself, and to draw up documents online. Now there are no problems.

The easiest way is to set up a sole proprietorship. To do this, you must pay a state duty of 800 rubles, fill out a special form, prepare a photocopy of your passport. Forming an LLC will cost more, and in addition, statutory documents will be needed. IP is an easier way, but it must be borne in mind that in case of failure, an individual entrepreneur will pay with his property, and LLC - only with the property of the organization.

When registering a business, it will be necessary to indicate the OKVED code. OKVED code 55.30 is suitable for you, which includes the work of restaurants and cafes, and it is also advisable to indicate OKVED code 92.72 - for organizing entertainment and recreation.

When choosing a taxation system, it is most convenient to focus on the simplified taxation system, which involves not too complicated reporting and payment of taxes, in which you have to pay 6% of net profit or 15% of earnings.

The downside is that children's institutions are checked more often than others. Therefore, you should always have:

• lease contract;
• permits from SES, State fire supervision and local administration;
• certificates for products and toys;
• health records for staff.

Licenses and special permits are not needed to open a children's cafe.

Financial plan for a children's cafe

Before you seriously think about opening a children's cafe, you should calculate the costs and expected income.

How much does it cost to open a children's cafe

Cafes are not cheap. Let's calculate how much it costs to open a children's cafe. first you need to be ready to shell out a round sum of about 2,000,000 rubles for the business, depending on what exactly you plan to do. AT small towns the amount may be slightly less, in Moscow - even higher.

The biggest expense will be the purchase of equipment. It can take from 1,000,000 rubles or more.

Purchase of products - 75,000 rubles.

Business registration - 40,000 rubles.

In addition, the amount of start-up capital must include rent, taxes, utility bills, which will amount to another 150-250 thousand rubles.

How much can you earn at a children's cafe

As a rule, a children's cafe pays off within a period of one to three years. Let's calculate how much you can earn at a children's cafe. Considering that average check will be 500 rubles, and the income from events is 1,000 rubles, then with an average fullness of a cafe for 10-12 tables, you can earn from 3,000,000 to 4,500,000 rubles a month.

How to open a children's cafe in a small town

in metropolitan areas and major cities there is some competition in the area of ​​children's cafes. AT small town a children's cafe may be the only one, but this does not mean that the requirements for it will be less. And we are talking not only about the requirements for the premises and equipment. If you want your cafe to work for a long time and bring in a good income, it should suit both adults and children. Let the establishment not have a large area, but you should not save on design, interior and dishes.

The original design of the establishment, high-quality dishes with unusual names, an exciting program will certainly bring a large number of customers to your cafe. Moreover, for small towns, such an “advertising move” as word of mouth remains relevant. If the first visitors like your cafe, they will tell their friends and acquaintances about it, and therefore, you will not have to incur extra advertising costs: the attendance of the establishment will increase due to word of mouth.

In addition, you can save on staff. You will need 2-3 waiters, a cook who can also be a confectioner, a cleaning lady who combines the duties of a cloakroom attendant. So opening a cafe in a small town is even easier and cheaper than in a big city. Another plus of a small town is better transport accessibility compared to a metropolis and the inexperience of the population. If in Moscow and other large cities it is difficult to surprise visitors with animation and a new gaming zone, it is easier to do in a small city. But keep in mind that the average price tag in your cafe should be “lifting” for people with an average income level in your city.

An alternative to a children's cafe - a cafe with a play area

An alternative to a children's cafe can be a cafe with a children's playroom or area. That is, a cafe can be for adults, but the trick is to make it a playground for children's games: install a labyrinth, a dry pool, and buy toys. A cafe with a game room will attract more customers for the following reasons:

Parents will have somewhere to leave their children, and they will be able to sit quietly at the tables;

Children will play exciting games and not interfere with adults.

The cafe with a play area is a good option for families with children who want to spend an evening together.

Opening a cafe with a children's playroom or area is not difficult, but it will require additional costs. The playing area does not have to be in a separate room. It is enough to make a play area, and for example, put a small labyrinth in it.

These are rather cafe-clubs where children can gather to spend time together, have fun and play. The program usually includes refreshments, games, animation. In these cafes, places are always booked in advance. Additional services are sold well there - for example, calling animators.

1. Children's mini-cafe

For starters, you can try your hand at opening a mini-cafe. It can be placed in a large game room: a small showcase and 2-3 tables will completely solve the problem.

1. Franchise cafe for children

If you do not know how to open a children's cafe from scratch, if difficulties arise, you can start working on a franchise. What do franchisors usually offer?

• ready project for business development;
• ongoing support;
• fast start;
• raw materials and equipment.

It is better to start working with well-known brands that have already established themselves in the market and are well known.

What franchises can be considered?

1. Franchise network "Kinderland" To start, you need 3,500,000 rubles. Monthly contributions -5% of earnings. It is possible to recoup the project within one and a half - two years.
2. Franchise network "Cinderella". Initial investment - 2,500,000 rubles, royalties -5%. Investments pay off within a year.
3. Franchise network "AnderSon". Start-up capital 2,000,000 rubles. Royalty - 10%. Payback 1.5-2 years.

It is up to you to open a cafe from scratch or franchise. Of course, if you open a cafe from scratch, the costs will be lower and there will be more freedom in choosing design and interior. If you work on a franchise, you will be helped by an already promoted trademark children's cafe.

A children's cafe is a sought-after and popular business, because most parents want to see their children happy and do not spare money for this. If you are creative and love children, this business will appeal to you and, if successful, will bring not only pleasure, but also high income.

Opening own business requires considerable investment, but its owner not only earns a good profit, but also receives high authority. In this article, we will talk about one interesting direction. It will be about how to open a children's cafe.

Features of the children's cafe

Some believe that the organization of a children's and an adult restaurant is very similar to each other, but this is a delusion. An institution for children has many features, and if you do not take them into account, then most likely you will not see big profits.

The first feature is that tobacco and alcoholic products they are completely absent, while ordinary restaurants can receive a significant part of the profits through the sale of wines. In addition, a complete ban on the consumption of such products is introduced in children's restaurants.

To open a successful children's cafe, you need to pay great attention to the interior.. It is best to arrange an institution in rich and bright colors. Walls can be decorated with posters and pictures of your favorite cartoon characters. Chairs, tables, tablecloths and even napkins - everything should be very beautiful and bright. After all, the child should feel like in a real fairy tale. If the kid likes in your restaurant for the first time, then he will call his parents to you again and again and say: “I want to go to a fabulous cafe.” This will provide not only regular guests, but also many new little customers who will be called by friends.

Another very important feature of such an institution is the menu, which should include children's dishes.. Of course, it must have huge selection cakes, sweets, milkshakes, ice cream and other sweet delicacies, but do not forget about a healthy and satisfying menu. To draw the attention of children to such dishes, you can give them interesting names and offer original design.

Seeing the name of the salad "Princess's Castle" or the dessert "Fairy's Treat", the kid will immediately say: "I want to try it!". And even if a simple fruit salad with chocolate syrup, it will become very delicious treat. Such a move will make your restaurant attractive from the point of view of parents who will be happy to treat their children to healthy food. It will no longer matter to them how much a regular vegetable soup costs, if the child really likes it.

Another interesting idea is to offer waiters different costumes.. This approach will appeal not only to children, but also to adults who will come to you with pleasure not only for tasty treat but also to cheer up. In addition, take care to create a playroom so that during children's games, adults can have some rest. On weekends, you can invite clowns, artists, animators to the playroom so that the kids have more fun. And on a large TV you can broadcast your favorite children's cartoons.

Market analysis and documentation

Before opening a children's cafe, you need to conduct a thorough market analysis. It is not enough just to decide: "I want my own business." It is important to decide where to start your business and how to organize it properly. This will allow you to find out about competitors, where exactly such establishments are located in the city, how many there are in total, how they work, what weaknesses and strengths they have. Try to find out as much as possible about other children's cafes: how the interior is decorated, what additional services are provided, what is included in the menu, how much this or that dish costs. At the same time, try to create your own original concept.

As a form of ownership, the most the best option will be a limited liability company. Such organizations are treated with great trust not only by your customers, but also by suppliers. For a small restaurant, registration of an individual entrepreneur is also suitable. In addition, to start a business, you will need to obtain a patent for this species activities. And these are just the first steps towards creating your own business in a small town.

When you pick suitable premises, it is important to sign a lease agreement, which will become the basis for the creation of architectural, engineering and technological projects. All these documents should be certified by the SES. It usually takes about 3-6 months to receive a complete package.

Choosing the location of the children's cafe

To open a children's cafe, you need to pay great attention to choosing a suitable place in the city. This question has its own subtleties.

• Please note that your direct competitors are not nearby, but at the same time there should be establishments visited by children nearby. For example, parks, schools, playgrounds, kindergartens, shops with children's clothing and toys, children's hospitals and so on.
• It is very important that the chosen place is spacious. As we have already noted, a good children's restaurant is not just an institution that serves favorite children's delicacies, but also a whole entertainment complex with a play area and clowns. It will be optimal to choose to place up to 60 seats on an area of ​​100 m 2 and allocate a playing area of ​​30-50 m 2.
• In addition, you can allocate a separate room for children's activities with animators, an area for parents where adults can relax, as well as an outdoor terrace.

Interior and equipment

When the premises are selected and the documents are signed, you can start finishing the premises.

When creating a unique interior for your children's restaurant, you need to take into account a number of features:

1. All furniture and other interior items must be adapted specifically for the little guests of the cafe. It is best to make furniture to order.
2. If possible, the play area should not overlap with the dining area.
3. Interior decoration children should like it, attract their attention. If in your cafe the kids feel like in a real fairy tale, success is guaranteed to you. They will want to return again and again to the magical world that you created.
4. The play area should contain children's slides, balls, toys, houses, various playgrounds and much more so that little visitors always have fun.

Cafe design projects for kids

Of course not less attention should be given to the equipment of utility rooms and kitchens.

When purchasing equipment for a children's cafe, you should pay attention to the following criteria:

1. Safe use, compliance with SES standards;
2. Ease of use for parents and children;
3. Attractive in appearance, made of quality materials;
4. Play equipment should be easy to clean.

Before you open a children's cafe, you need to carefully consider everything and take into account every little thing. Decorations for decoration, tableware, furniture and dishes - everything must be designed in the same style and comply with safety requirements.

In a children's institution, it is worth completely abandoning furniture with sharp corners so that little guests do not get hurt. Dishes are also best purchased from unbreakable materials. For the smallest visitors, it is necessary to purchase side chairs with belts. Toilets, mirrors and washbasins should also be child-friendly and low. For changing clothes for babies, it is worth providing a changing table in the toilet room, which is not available in many establishments. This will give you a significant advantage over your competitors.

Children's cafe staff

Recruiting staff for a children's cafe is a very difficult task, especially if you are planning to start your business in a small town. At the same time, one should think not only about how much a good cook and waiters will have to pay, but also about the high professionalism and qualifications of all service personnel your establishment.

The main criterion that you need to rely on when selecting waiters and animators is love for children. Also pay attention to the easy character, attentiveness, optimism, pleasant appearance, cheerfulness, patience and the ability to get out of any situation with a smile on your face, which is not always expected from staff in ordinary cafes. All these qualities will help your employees find a common language with both parents and young guests.

It is important that waiters always know how to listen to children. In this case, the menu should be served to children first, and only then to parents. Little guests should know that this fairy tale is primarily created for them.

Teach your staff to create a small party for each child. And then he, along with his parents, will become your regular guest.

Of course, the importance of the work of the chef, as well as his assistants, cannot be underestimated. To open a profitable children's restaurant in a small town, you need to carefully work out the menu, give dishes interesting names and decorate them. At the same time, it is very important to add some ingredients even to simple stewed vegetables or porridge that will turn them into a real delicacy. And only a professional chef with a rich imagination can handle this.

Marketing policy

Of course, to open a children's cafe, you need advertising. Moreover, if you are not working in a small town, it is best to limit yourself to attracting children and parents from the surrounding areas. To launch large-scale advertising will require significant investments, but it may not be effective enough.

Demonstration advertising shows the best results - colorful facade design, beautiful and bright shop windows and an interior that is attractive to children. For regular customers you can offer a system of discounts. Other marketing methods are used less frequently.

Financial plan

Before you open your own children's cafe, you need to calculate how much money you need to start a business.

Given the location of the institution near crowded places, parks or children's institutions, the cost of renting it even in a small town will be quite high. The cost of renting a room can exceed 100 thousand per month. Interior design, renovation of the premises and the purchase of equipment and furniture will require from 600 to 900 thousand rubles. And advertising at first is enough to invest 20-30 thousand rubles. The cost of salaries of employees will be from 200 thousand per month.

In general, you will need about 500 thousand rubles to organize a business. It will take from 300 to 500 thousand rubles to repair the premises.

For the purchase of raw materials from suppliers, you will have to spend from 200 to 500 thousand rubles, depending on the complexity of the menu. In this case, the average check will be from 500 rubles.

Thus, the average monthly income will be from 300 to 500 thousand rubles, and the payback of the business ranges from 6 months to two years, depending on the volume of investments.

At the same time, it is important to remember that the key to your success will be love for children and the desire to create a real fairy tale for your little guests.

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Now open a restaurant is considered promising and profitable view activities. Services for kids are especially attractive. Many businessmen are wondering how to open a children's cafe from scratch in order to make a profit with a relatively small investment. Many factors and features will need to be taken into account.

Place to open a children's cafe

You will need to open an institution from scratch in a suitable area with many specialized institutions:

• Schools.
• Kindergartens.
• Polyclinics.
• Physical culture and health complexes.
• Amusement parks.
• Houses of children's creativity.
• zoos.

Walking around the city - the child is tired and hungry. Parents will look for an opportunity to feed the baby. Opening a cozy, brightly decorated establishment nearby will come in handy. In a small town, you need to establish a cafe with regard to the nearest competing establishments. You will need to organize parking for cars and prams.

Features of a cafe for children

Opening an institution from scratch for different age categories seems to be the same thing. This is a general misconception. When thinking about how to open a children's restaurant from scratch, you need to understand the difference. Making money on alcohol and tobacco products will not work - on similar products establishments are subject to a strict ban. To establish a children's restaurant is not a banal construction of a catering place, but the creation of a whole entertainment complex so that the child feels like in a small fairy-tale world. It is necessary to establish a cafe for kids of different ages, expanding the circle of visitors from scratch and increasing profits commensurately. When starting to create a children's institution, in order not to burn out, it is worth analyzing in detail the market for such institutions in the city and carefully studying the demand for dishes. You will need to know:

• Advantages and disadvantages of competing establishments.
• Standard operating mode.
• Examples of establishment design.
• Approximate menu.
• Possible additional services (holidays and children's games).
• Service personnel uniform (clothes designed in a special style, to the kids were interested in communicating with the waiters).
• Services and entertainment for adults.

Interior decoration of the institution and special equipment

It is worth opening a children's restaurant in a spacious bright room with 3-4 windows. It is necessary to provide for a kitchen, a hall and think about a play area. The room is better to open in unusual style for children and parents to enjoy. It is worth choosing bright colors and special paraphernalia from children's cartoons and fairy tales. Furniture should be made to order from scratch, providing visitors with comfort. In the design of furniture, sharp corners should be avoided, reducing the likelihood of injury to young visitors. Set up a stage in the hall, necessary during various children's events.

You will need to open a play area interesting for children of different ages. Pictures from various popular animated films can be hung on the walls. It is better that the hall does not intersect with the playing area. Several tables should be set up for board games in company. A trampoline, Swedish wall, slides with balls and houses will be great entertainment. Must be hung on one of the walls plasma panel, showing children's channels, full-length cartoons and favorite fairy tales.

Do not forget about the air conditioners in the premises of the cafe, providing visitors comfortable rest in an institution that encourages you to return again.

Tables and chairs are selected taking into account the physiology of adults and children. You should remember to install special chairs for the smallest visitors (up to two years). Modern kitchen equipment will help to cook really tasty and healthy food.

Features of the cafe menu with a children's theme

The success of the institution is facilitated by a varied menu, including classic and original dishes, which is a feature of the cafe. From the classics, the menu should include various soups, cereals with fruits, french fries, pizza, drinks. Do not forget about desserts - children love sweets, so the menu should contain pastries, cakes, ice cream, pancakes with a variety of fillings, milkshakes. Food serving should be done in an original way, using interesting decorations made from scratch from products or by purchasing ready-made edible figurines. It is better to arrange food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the chefs. The menu should be universal or you will have to come up with separate dishes - for adults and children.

Necessary staff for children's audience

When deciding how to open an institution for kids, you need to understand that the staff is very different from the usual. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care of hiring educators with the appropriate education, looking after the kids for playground, to avoid injury or quarrels. Animators should be hired, providing entertainment for children - interesting contests, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made independently from scratch, attract the attention of children and arouse interest. The chef must be familiar with baby food, knowing how to cook healthy and tasty food, beautifully decorating dishes.

The menu should include unusual names for dishes that attract the attention of parents and children.

Additional services provided by the institution

Children's birthday parties are the most popular in the city. Parents should be given the opportunity to come up with a script for the event or chat with the animators, taking into account the wishes of the birthday boy. In your own cafe, you have the opportunity to come up with a plan of events from scratch for the next month. The schedule of events should be placed in the institution, on billboards and on the website of the cafe. Opening an event is real in honor of something special:

1. Holiday.
2. The hero of a cartoon or a fairy tale.
3. Popular children's game.

Organization of outdoor holidays from scratch will be an excellent advantage of an institution for kids. When thinking about how to establish a cafe for kids, it is necessary to consider various possibilities. For example, to make cakes to order, in the form of various cartoon or fairy-tale plots. And then deliver them directly to your home.

Recently, such a type of business as a catering place is gaining more and more popularity. And this is not surprising, because cafes and restaurants can bring good profits. But there are already too many competitors on the market, and in order to earn trust, you need to try, for example, to choose the right concept for the establishment.

One of the promising options is a children's cafe. It will be a great place where service and entertainment will be directed only to small customers. But like any other business, organizing such a business requires a detailed business plan.

Opening stages

It is important for a novice owner to follow all the stages of opening and at the same time not to forget anything:

1. The first step is to register your business.
2. Then decide on the concept.
3. Based on the previous paragraph, a room is selected and appropriate repairs are made in it.
4. Purchase all necessary equipment, furniture, products and consumables.
5. After that, you need to hire staff for quality service.
6. Create an attractive menu.
7. Then you can set an opening date. To attract the first customers, you can organize an interesting holiday or show program.

Interesting information about this type of activity is presented in the following video:

Activity registration

Before organizing any business that generates income, it is mandatory to register with the tax service. Otherwise, for conducting activities without registration, criminal, tax and administrative liability is threatened.

There are several design options, but it is most suitable for catering. You also have the right to choose the system of taxation. It will be most advantageous when entity will pay 6% of total revenues or 15% of net income.

Market and competitor analysis

Before opening, you need to thoroughly study your direct competitors. Look at what places such establishments are located, what they feed there, what programs and entertainment they offer, identify all the weaknesses and strengths.

You should try to learn as much as possible about competing cafes, this also includes the interior of the premises and additional services provided to parents and their children. All this will help in choosing a strategy for getting more profit and the ability to eliminate the mistakes made by competitors in your institution.

Format Options

The popularity of the cafe and the number of customers also depend on the format. You can choose from various concepts that will attract the attention of not only children, but also adults:

• Cartoon themed cafe. You can make an institution designed only for little princesses and arrange it in pink colors, as, for example, so far the only barbie cafe in the world. Or, conversely, for super-heroes. If you want both girls and boys to be among your clients, then choose a neutral theme in the form of a popular cartoon designed for all children. Do not forget about the thematic menu, which will complete the format.
• With playroom. In such a place you can play while you wait for your order. As games, you can choose both mobile and desktop. For the mobile, you can install a sports complex or a playground with a soft surface, swings, labyrinths and slides. And so that the children do not run without control, you can hire an animator who will entertain the little visitors with various games. Among board games, puzzles, mosaics, constructors are perfect.
• With children's menu. It is not necessary that the institution has game Zone and the interior looked like a cartoon. The main thing is that there is a healthy menu for children. Here you can place ordinary tables with soft sofas or chairs, a neutral design suitable for adults and kids. And the menu should contain only healthy meals and, of course, sweets.

organizational plan

In this section, you need to visually distribute the responsibilities of the staff, step by step describe your actions to open a business. Then things will go faster and easier.

Write down what each employee of your cafe will be responsible for. Then you will know exactly how many waiters, cooks, animators and cleaners to hire. Write down the menu, based on this item, you can calculate the specific amount of certain products. Arrange all the steps taken to open an institution in turn, then you will always know what to do next.

Production plan

First you need to choose appropriate place for implementation activities. The premises can be rented or bought, it is also possible to build a separate building. It all depends on the financial capabilities of a novice entrepreneur. The size of the institution must comply with the current law Russian Federation, that is 10 sq. m for two seats.

Accordingly, if in the future you plan to increase the capacity, then the hall area should expand.

The second step is to decide on cafe design. As mentioned earlier, it can be themed or classic. It all depends on your imagination. You can use the services of professional designers.

Once you have decided on the room and its design, you should proceed to drawing up list necessary equipment for the kitchen and hall. At the same time, it is necessary to choose only high-quality equipment.

For kitchen:

• Refrigerators and freezers.
• Small kitchen appliances. This includes meat grinders, coffee makers, blenders and so on.
• Cooking plates.
• Ovens.
• Grill, if the menu is designed for such dishes.
• Comfortable tables for cooks.
• Large sinks and dishwashers.

For the hall:

• Tables at which visitors will eat.
• Chairs or sofas.
• Beautiful crockery and cutlery.
• Whole necessary inventory for the game zone, if you chose this format.

As for kitchen appliances, it is better to choose among imported items and not save on price. And for the decoration of the hall, you can buy Russian tables and chairs, here leading role plays an aesthetic appearance.

The next step includes menu development. It must have wide selection dishes, and since the cafe is for children, then also be useful. Be sure to include a dessert section with large quantity variety of sweets and children's cocktails. Then each client will find something to their taste and will definitely come back again.

Then it is necessary to carry out selection of a person serving establishment. standard list employees should consist of:

• Several cooks, but for the first time one may be enough.
• Waiters. Their number depends on the size of the room.
• If a play area is supposed, then an animator will be required.
• And a cleaning lady to keep the cafe clean.

You can do the selection yourself or entrust this work to a professional agency for a fee, which will save you time and ensure a quality result.

Marketing plan

To attract customers, you need to pay special attention to the sign and a variety of effective promotion. As for advertising, it can be:

• Announcements in local media (newspapers, television, radio).
• Advertising on city blogs, forums and websites.
• Distribution of leaflets in public places. It is advisable to choose places where there is a high chance of meeting parents with children.
• Introduction of a discount system, bonuses and promotions.

Financial plan

Any business requires initial and monthly investments:

• Room rental - about 60,000 rubles, depending on the city and size. You will have to pay monthly.
• Its purchase, if the budget allows, is about 2-4 million rubles.
• Repair of the premises - 150,000-200,000 rubles.
• Purchase of equipment - 150,000-200,000 rubles.
• Furniture for the hall - 100,000-150,000 rubles.
• Staff salary - 80,000-100,000 rubles, which is a monthly cost.
• Purchase of ingredients for dishes - about 50,000 rubles, also monthly.
• Advertising to attract customers - 10,000-20,000 monthly.
• Monthly taxes to the state - about 30,000 rubles.
• Monthly utilities and other expenses - approximately 30,000 rubles.

Estimated total income is 500 000 rubles per month. Subtracting all costs from this, you can get the average net profit - 100-200 thousand rubles. Based on this, we can say that your children's cafe payback in less than a year his works.

Risk Analysis

By making calculations of all possible dangers, you will always be ready for anything and will know how to avoid problems.

The calculation of the risk table consists of:

• Possible increase in prices for products used for cooking.
• Insufficient demand for products or none at all.
• Competitors may lower prices in order to lure customers to them.
• Poor solvency of potential consumers.
• Increasing state taxes on business.
• Deterioration in the quality of raw materials due to which you will have to switch to more expensive options.
• Insufficient amount of finance in circulation.

To increase income, you can introduce additional services, for example, baking cakes to order, holding children's parties, field service in nature or at home. The main thing - remember that in any place where catering services are offered, all norms must be observed, and then regular customers are guaranteed to you.