Travel agency business plan: a ready-made example.

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Market and competitor analysis

Currently, the tourism market is experiencing rapid growth. Moreover, despite this, the amount of income increases annually, which confirms the fact that the services offered are becoming better.

The main part of the services (almost 90%) is assistance to tourists who want to spend their holidays abroad, which indicates large numbers competitors who are ready to offer this particular service.

federal Service state statistics published information that the tourism market is increasing by about 100 billion rubles annually.

What is the reason for this growth rate? First, the solvency of the population has grown significantly. Secondly, the infrastructure of the tourism business is constantly developing. In addition, the area is very attractive to investors.

Recently, a completely new service has become very popular - online booking through special sites and the so-called booking systems. This significantly saves time for both the client and the tour operator, and automation has a positive effect on profitability and profitability. Result: at minimal cost the entrepreneur earns a decent income.

Large tour operators (main competitors) are known not only in a particular city, but also in the country as a whole. It is almost impossible to fight them, so the only right decision is a fruitful collaboration. AT modern world It is not uncommon for a well-known travel agency to help a small entity in this area, naturally, not on a gratuitous basis. In return, they expect to return a certain percentage of the profits.

Format Options

You can open a travel agency at home, the main thing is to have a phone and a computer. However, if you plan to receive a good income, then you need a broader thinking. To begin with, you can try to find an area not covered by the tourist business and open a business there.

This activity involves the implementation of the following areas:

full organization of delivery, collection of documents and negotiations with the host;
reception of travelers who came from another country (city).

In addition, an entrepreneur can become a tour operator or organize an agency. The latter sells ready-made tours, and the operator himself forms and organizes them.

Wishing to start entrepreneurial activity and protect yourself from the risk of bankruptcy should pay attention to . After signing the contract, a businessman becomes a full user of a ready-made brand, a well-developed business model and many other benefits. For a beginner, a franchise is the best option.

You can also open a travel company that will organize the rest of only corporate clients.

Production plan

The main point of this section is the selection of a suitable area for a travel agency, which is desirable to be located on a busy and crowded street.

The next important step is the implementation of a bright, but at the same time with the observance of strict branding of the repair, which inspires confidence in customers.

The optimal location of the office is a business center, a shopping mall or any other facility near which there is a transport interchange or a large number of of people.

Equally important is the availability of a parking area and security system. If we talk about the number of storeys, then it is better to opt for room located on the 1st floor and equipped with a separate entrance.

Detailed information on how to start such an activity is presented in the following video:

Financial plan

An analysis of the financial prospects of a project is not in vain the most important section of any business plan, because without a preliminary calculation of the amount of investments and the payback period, you cannot start a business.

Opening costs are:

Capital:
- conducting repair work and decoration of the premises - 150,000 rubles;
- purchase of furniture - 50,000 rubles;
- purchase necessary equipment- 60,000 rubles;
- connection to the Internet and telephone - 18,000 rubles;
- starting marketing campaign - 50,000 rubles;
- coverage of unforeseen expenses - 2,000 rubles.
Regular:
- rent - 50,000 rubles;
- payment of utility bills, Internet, telephone - 10,000 rubles;
- salary - 120,000 rubles;
- tax payments - 15,000 rubles;
- advertising campaigns - 25,000 rubles;
- consumables - 10,000 rubles.

total: approx. 330 thousand rubles as capital investments and 230 thousand rubles. regular expenses.

Travel agency business planning involves the use of foreign currency (for example, dollars) when calculating income and expenditure. So, at the current rate, a person planning to go abroad should count on about 800-900 dollars. The normal number of clients for a functioning travel agency is 250 people. Business payback period is usually does not exceed 1 year.

organizational plan

Suitable for registering a travel company,. You can also choose from several options:

complex tourist services;
excursion tickets, accommodation, provision of a vehicle;
tourist information services;
tourist excursion services.

In 2007 there was cancellation compulsory licensing which greatly simplifies the start of this type of activity.

The next step is opening a checking account.

The Federal Law states that a travel agency can only use one of two STS formats: “Income” 6% or “Income minus expenses” 15% (the rate depends on the region).

In addition, you need to carefully study the rules and procedures for the provision of tourist services. The choice of a tour operator deserves special attention.

On the official website of the Federal Agency for Tourism, you can get acquainted with the current regulations, rules and requirements, including for a travel agency.

Of great importance right choice reliable insurance company.

Launch Schedule

Opening a travel agency involves the consistent implementation of the following steps:

No. p / p	Stage name	Implementation period
1	Business planning	April 2017
2	Official registration	May 2017
3	Rental of suitable premises	June 2017
4	Carrying out cosmetic repairs	July 2017
5	Purchase of furniture and necessary equipment	August 2017
6	Selection of necessary employees	September 2017
7	Organization of a marketing campaign	September 2017
8	Workflow start	October 2017

Marketing plan

For the tourism business, the price is not decisive. Much more means the level of quality of the hotel and the organization of the trip as a whole. This business is characterized by seasonality, so a flexible pricing policy must be built. In addition, you need to periodically please customers with various promotions, discounts and the sale of last-minute tours.

Work on modern market is simply impossible without advertising, which not only increases the level of recognition, but also significantly increases the potential income.

An advertisement in a print publication, such as a weekly newspaper that reaches a large readership.
Radio advertising. Of course, it is better to choose a local radio station. The slogan must be memorable, catchy and catchy, so that the name and contact details of the travel agency remain in the listener's memory.
Flyers are the most universal view advertising. You can distribute them in the city center or near the office.
Own website and groups in social networks. Modern man often does not want to go to the office, especially on issues that can be resolved via the Internet.

Risk Analysis

The main internal risks that arise in the path of each entrepreneur who has opened a travel agency include:

seasonality- the most unfavorable factor, since even an experienced businessman is not always able to assess the magnitude of the possible consequences. This can lead to large losses, so it is better to think about mitigation options in advance, for example, the maximum expansion of the range of countries, discounts, special offers, etc.
Incompetent staff who does not have the skills to sell a particular tourist product. Statistics show that the client's intention to buy a ticket depends half on the work of the manager. A professional travel agent is distinguished by politeness, sociability, in-depth knowledge of the product being sold, and calmness. The risk can be reduced by hiring suitable personnel who will continue to improve their skills on a regular basis.
Unprofitable Specialization. Before making a decision to open, you need to make detailed analysis activities of competitors. If the niche is already full, then you should think about choosing another specialization.

External risks:

The occurrence of problems in the work of the tour operator. You can reduce the risk by making responsible choices.
War, disaster . Of course, this is unlikely, but recent events and unrest in the world make such a scenario very real. It is almost impossible to influence this risk, therefore the only right way out is insurance.

Running a tourism business is not easy, although it may seem so at first glance. This is confirmed by statistics showing that many agencies that have failed in the tourism field are closed during the year. Therefore, the preliminary study of existing risks and the implementation of a policy that prevents their occurrence is very important point in this type of activity.

Every year, a large number of travel agencies appear on the territory of the Russian Federation, but only 30% of start-up companies manage to “survive”.

The abolition of licensing in the field of tourism services has opened up new opportunities and ways of development for this type of business.

Today, many entrepreneurs want to open a travel agency and make it profitable, but fierce competition brings its limitations. If you manage to “stay afloat” and build a solid foundation for development, you will get an exciting, fast-growing business with a constant increase in income.

Related video:

Financial plan

Start-up capital: 800,000 - 1,000,000 rubles.
Payback period: 1.5 - 2 years.

The amount that is needed to open a travel company depends on the region of location, the chosen concept and the scale of the project. The required minimum for start-up capital is 800 thousand rubles. for regions and 1 million rubles. for Moscow.

Estimated costs will be distributed as follows:

business registration, registration of permits - 25-30 thousand rubles;
purchase of furniture and repair work - 80-120 thousand rubles;
purchase of office equipment, software and communication tools - 120-180 thousand;
concept development and corporate identity- 20-25 thousand.

Monthly expenses:

payment for renting a room (25 sq.m) - 50-70 thousand rubles / month;
Internet, communication services - 10 thousand rubles / month;
marketing activities - 10-15 thousand rubles / month;
payroll fund - 80 thousand rubles / month.

Before opening a travel agency from scratch, it is important to have additional funds for development, advertising and strategic planning. In addition to these items, allocate funds for unforeseen expenses. When forming the financial part of any business plan, experts recommend adding 20% to the amount of start-up capital received for unforeseen expenses - they will definitely appear in the process of activity.

The payback period of an average travel agency is 1.5 - 2 years (excluding crisis phenomena). The result depends on the correct choice of the concept, the level of competition in the region, the right niche and promotion strategy.

Related video:

What is the difference between a tour operator and a travel agency?

The company can operate as a tour operator or travel agency.

tour operator is a company that independently develops tours in several directions, promotes them in the media or through a retail network of travel agencies.

Tourist agency is an intermediary between the operator and the tourist. Its activity is based on the sale of a complete package of tourist products, which was formed by the tour operator.

Experts recommend that newcomers to this business work as a travel agency. In this case, the income of such a company is a fixed commission from the amount of the sold tour. The amount of such payment is usually 5-15% and depends on the pricing policy of the tour operator.

Related video:

Concept development

The organization of a travel agency begins with the choice of a concept and the type of proposed activity.

The company can act as an independent tour operator or as a travel agency.

The algorithm for promoting a tourist product is as follows:

analysis of the market of tourist services;
development and design of a tourist product;
formation of the route scheme;
compilation of additional services that the client will receive in preparation for the trip or at the place of rest;
collection of technical documentation;
development of control methods;
marketing events;
calculation of the cost of a tourist product;
formation of the company's pricing policy;
choice of customer service methods;
quality control of the services provided.

Related video:

Choice of direction

There are many different areas in the tourism business:

recreational tourism;
beach vacation;
excursion tours;
youth tours;
children's tours;
treatment abroad;
shopping tours;
business tours;
gastronomic trips;
agritourism;
educational tours.

At the initial stage, it is better to start with one direction, and in the process of work, expand the range of services provided. As this species business - seasonal, it is beneficial to supplement the main activity with additional (accompanying) services:

sale of tickets for air and rail transport;
registration of insurance for persons who are sent abroad;
support of translators;
providing a guide;
hotel booking;
transfer services;
visa processing, etc.

Today, many agencies provide full complex services, ranging from assistance in obtaining a passport and ending with the accompaniment of a guide, an interpreter.

Related video:

Drawing up a business plan for a travel agency

A well-designed business plan is the basis for the success of any company. When compiling this document, it is important to take into account all the features and aspects of the tourism industry, fierce competition, exchange rate fluctuations and political relations of partner countries. And such a business plan is needed not for a potential investor or creditor bank, but for the entrepreneur himself. The plan should be detailed, it is important to think through and reflect every detail.

The business plan of the travel agency should consist of the following items:

In-depth analysis of the tourism services market, indicating development prospects and all kinds of risks.
Formation of the range of services provided.
Registration of permits.
Choice of partners.
Choosing an office space.
Purchase of furniture, office equipment, software.
Personnel selection.
Carrying out marketing activities.
Drawing up a financial plan, calculating the profitability and payback of the project.

Related video:

Paperwork

Registering a business is a laborious process. There are a number of private firms, consulting agencies that can help in obtaining permits. The cost of such services depends on the pricing policy of such a company and varies between 100-500 dollars.

If you go through the registration procedure yourself, the registration process will take from one to three weeks.

First you need to decide on the organizational legal form – IP or OOO. Each of them has its own advantages and disadvantages.

IP benefits:

ease of collection and execution of documents;
economy (low registration fee);
a simple form of taxation and reporting;
the ability to dispose of the proceeds at any time without restrictions.

IP Disadvantages:

a high degree of responsibility of the entrepreneur (a businessman is liable for credit obligations with his personal property);
exclusion of the possibility of co-founding, partnership;
The IP is associated with clients as a small, inexperienced organization, which can lead to distrust.

Most of the registered firms in Russia operate as a company with limited liability. This is due to the minimization of risks, since in the event of difficulties and bankruptcy, the entrepreneur is only responsible authorized capital, which can be at least 10 thousand rubles.

LLC advantages:

low risk, since the founder risks only invested funds, and not personal property;
the opportunity to do business with partners, forming a collective tourism business;
good reputation associated with high level customer confidence;

Disadvantages of an LLC:

lengthy registration and registration procedure;
high reporting requirements;
the inability to dispose of income at any time, since the founders receive access to the funds received after the distribution of profits.

Approximate data:

Monthly income - 130,000 rubles.
Net profit - 31,875 rubles.
Initial costs - 208,800 rubles.
Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan travel agency with calculations.

Service Description

A travel agency provides services to the public. They include not only tours, hotel reservations, but also reservation of air tickets, insurance, visas, preparation of documents for obtaining a passport. Please note that the company will employ hired workers, the entrepreneur himself will not be engaged in the sale of the product. The travel agency will be small.

Market analysis

Today the market of tourist services in Russia is growing very fast. Moreover, revenue almost every year increases more than the market itself, which indicates an increase in the quality of the services offered.

According to Business Stat, the overwhelming number of services is the provision of assistance to tourists going on vacation abroad. They are about 90%. Therefore, we can talk about a high concentration of competitors offering demand for these types of services.

If you look at the graph (data taken from the website of the Federal State Statistics Service), we can say that the volume of the tourism market in Russia increases by more than 100 billion rubles annually. The number is pretty impressive.

What is the reason for such growth rates? First of all, the growth of the solvency of the population. An important factor is the development of tourism business infrastructure. In addition, this market segment is very attractive for investors. Moreover, they invest not so much in travel agencies, but in those attributes that make it possible to provide services (construction of hotels, development of tours, air transportation, and much more).

The main service provided by travel agencies is the provision of air transportation of passengers (in terms of value). Almost a quarter falls on the search and reservation of hotels, hostels and so on.

I would like to note that today many people began to use completely new service– online booking. The procedure goes through special booking sites and the so-called booking systems. This saves time for both the consumer and tour operators. By automating processes, profitability and profitability increase. With a minimum of costs, entrepreneurs receive quite good profits.

The main competitors will be large tour operators, widely known not only in individual cities, but also in the country as a whole. It will be quite difficult to fight them. It is worth thinking about possible cooperation. Today, there are many developed programs when a well-known travel agency helps small entities in this area. Not free, of course. As a rule, they take a certain percentage of the profits of the organization. In addition, they share ready-made tourist products. This option is one of the most suitable. First, you can start working right away. Secondly, no one will take away your independence, if you wish, you can always refuse to cooperate. Wherever you look - some pluses.

If we talk about potential consumers, then these will be people aged 20-50 years old with an average income or above average (provided that the organization will focus on foreign countries).

In connection with the situation in the country in 2015 and this year 2016, the emergence of sanctions from some countries, national unrest, today many people prefer local attractions to vacations abroad. This trend has developed relatively recently - literally this year. So Special attention should be given to the domestic direction. The hit of this summer was a holiday in Sochi. People with a lower level of income, as well as older people, go there. Perhaps it is worth focusing on building a business within the country and working with domestic businessmen in the field of tourism.

SWOT analysis

Any enterprise feels the impact of external factors. They can be positive or negative. To external factors accepted to refer to:

Threats

Possible changes in consumer preferences.
The impossibility of accurately predicting the situation in the future.
Difficulties in working with partners, possible failures in working with them.
Decrease in demand due to a sharp decline in purchasing power due to rising inflation.
Price fluctuations.
Change in the exchange rate.
The growth of competition.
The emergence of players in the market that can provide a better service.
Tightening the tax burden.
Oversaturation of this market segment.

Opportunities

Increase in the quality of life of the population.
Increasing the influence of marketing, advertising.
An increase in purchasing power.

Before opening your own travel agency, you need to pay attention to internal factors. You can always work with them. These include:

Weak sides

Lack of a customer base, as well as regular customers.
Lack of work experience.
The need for in-depth study of legislation, opportunities.
Necessary search for partners.

Strengths

Wide range of services.
The presence of motivation among employees of the organization.
High level of qualification of employees.
Quality service.
The ability to check the effectiveness of the work of personnel due to their small number.

As a result, we can talk about the main areas of work:

Development of new tourist programs.
The need to search for foreign and domestic partners.
Constant coaching of employees, advanced training, informing, because the situation is changing very quickly.

Opportunity Assessment

As a rule, in January-February there is a decline in demand for the services of travel agencies. At this time, it is worth thinking about providing cheaper services. Discounts, promotions, last-minute tours can help here.

The agency will work according to the following schedule:

Total: 40 hours per week, 176 hours per month.

There will be 2 managers working in a travel agency.

Organizational and legal aspects

We register a company. It can be an LLC or an individual entrepreneur. OKVED codes:

30.1 Organization of complex tourist services.
30.2 Provision of excursion tickets, provision of accommodation, provision of vehicles.
30.3 Provision of tourism information services.
30.4 Provision of tourist excursion services.

Mandatory no licensing required, it was canceled in 2007.
If you work with a cashless payment, then.
Corresponding the federal law says that travel agencies can use only USN, not UTII. The STS can be used in two formats: STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
Be sure to read the rules for the provision of tourist services. To do this, study Federal law "On the basics of tourism activities in the Russian Federation".
Pay special attention to the choice of a tour operator.
Visit the official website Federal Agency for Tourism. You can find all current regulations, rules, requirements for travel agencies as well.
Choose your insurance company responsibly. It must be a reliable company.

Marketing plan

Pricing strategy:

In the tourism business, price is not always decisive. For many, the quality of hotels is more important, and the organization of the entire trip as a whole.

We must not forget about the seasonality in this type of business. It is imperative to build a flexible pricing policy, create promotions, discounts, offer last-minute tours to customers. In a word, everything that can attract a client and make him cooperate with you.

Today, no business is possible without advertising. It causes not only recognition, but also the possibility of income growth. Like all other types of business, travel agencies use the services of various advertisers. The most effective are:

Newspaper advertising. It does not have to be thematic publications. As a rule, such information is placed in weekly newspapers with the largest coverage of readers.
Radio advertising. Naturally, agencies choose local radio stations. It is very important that the advertisement be catchy and catchy. The slogan is no less important - it must be memorable so that, if necessary, the listener can remember the name or even contact information.
Distribution of leaflets. This type of advertising is universal. It is best to hand out flyers in the city center and near the agency's office.
Creating your own website. Today, many people use the Internet, many of them do not want to visit offices. In such cases, a remote travel agent can assist the client with feedback.
Contextual advertising. In general, advertising on the Internet is very popular. It covers a huge number of people, attracts them. The output of the site pages in the top of the search makes the number of potential customers even greater.

When choosing a place for an office, it is worth considering the following options:

Room in the city center.
Area in the business center.
Hall rental in mall.
Office in a residential area of the city.

Each of them has its own advantages and disadvantages.

Calculation of projected income

Production plan

After the premises for rent are selected, it needs some minor repairs. As a rule, it includes the correction of minor bugs. If the work will take place in a shopping center, then repair costs will not be required in principle.

The room will need the following furniture: tables, chairs, cabinets, information desks, and so on. We must not forget about the convenience of the client. It is worth equipping a comfort zone for him - choose comfortable chairs, buy hangers.

Office equipment: you will have to purchase 2 computers, one for each manager. You will need an MFP to print documents. You can get by with one.

Under software includes specialized programs.

The organization will have two operators. They will be engaged in working with clients, namely, advising them by phone, through the feedback system on the site, live. Managers will also select suitable tours, draw up documents, explain to clients their rights and obligations. In addition, employees will work with insurance companies.

organizational plan

Financial plan

Monthly income: 130,000 rubles.

Profit before tax: 37,500 rubles.

Tax: We calculate using the formula 15% of the difference between income and expenses (another option can be chosen). 37,500 * 0.15 \u003d 5,625 rubles.

Net profit: 37,500 - 5,625 = 31,875 rubles.

Profitability: 31,875/130,000 rubles = 24.52%.

Payback: 208,800/31,875 = 6.55. Therefore, the business will pay off in at least 7 months.

Risks

Consider the internal risks that arise for any entrepreneur working in the tourism business:

Seasonality.

This factor is perhaps the most unpleasant for many businessmen. Sometimes they are not able to assess the scale of possible consequences. Some even forget to take this factor into account.

What can this lead to? A mismatch between expectations and reality. But this is not the worst. "Out of season" can bring big losses that will nullify all efforts. And here the constant hiring and dismissal of workers is not an option.

It is necessary to smooth the situation. To do this, you can think about additional services. It is possible to create tours around the city. It is also worth expanding the range of countries as much as possible. Think about discounts special offers- too good idea. In a word, everything new will attract customers without fail.

The incompetence of the staff, the lack of skills to really sell the product.

If you believe the statistics, the decision of the client to buy a ticket half depends on the work of the travel agent. What qualities should a travel agency manager have? He must be able to communicate, be aware of the product being offered, be able to present it correctly and, of course, always remain polite and calm. Travel agents must love their job.

You can minimize these risks by selecting the right staff right away. True, this can take a long time. And after acceptance, the employee must improve skills. An entrepreneur should think about sending them to courses, even remote ones.

The tourism business is very volatile. People working in this area should be able to adapt to the situation, have time to respond to changes.

All these methods will help a businessman not to lose customers, and profits with them.

Lack of profitability in specialization.

Before you open your business, you should study your competitors very carefully and in detail. You should not work in niches that are already overcrowded. It is worth differentiating from your competitors, choosing your specialization.

This approach will allow you to stay afloat and profit from your business.

The most significant external risks include the following:

Problems in the work of tour operators.

Approach to the choice of a suitable tour operator must be very responsibly. Remember that in case of failure or cancellation of the trip, the client will not be satisfied with you, he is unlikely to want to contact you for help again. Therefore, it is worth choosing reliable partners who are constantly working to improve the quality of their services.

Such work will prevent the outflow of customers and, accordingly, profits.

Wars, natural disasters.

Most of these circumstances are unlikely. Although due to recent events and unrest around the world, today they seem more than real.

It is important to understand here that such phenomena can cause completely different reactions among tourists. Although, of course, in most cases the flow of tourists to the restless country will decrease. Some may even return their tickets.

It is impossible to influence these risks. How can you minimize possible losses? Almost the only way is insurance. Moreover, it protects against losses more than reliably.

It is worth remembering that the tourism business is not as simple as it might seem. This is confirmed by statistics showing that every year dozens and even hundreds of agencies are simply closed due to failures in the tourism field. Therefore, it is very important to study all the existing risks and pursue a policy that will help prevent these risks and consequences from occurring.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

According to statistics, about a thousand new travel agencies are opened in Russia every year, however more than a year"live" no more than 30%. This indicates the lack of clear planning and study of the specifics of the market at the beginning of the start of the business.

A well-written business plan will allow you to analyze the market, competitive environment, identify strengths and weak sides project and outline a strategic plan for the development of the company. Therefore, the stage of implementing any idea must necessarily be preceded by the stage of writing a business plan.

Where to start?

Many entrepreneurs who decide to open own business, make the same error. They begin to implement a business idea without prior planning. As a result, after a month or two of vigorous activity, they are faced with unforeseen risks and situations that could have been avoided with a plan.

The business plan is the key to the successful implementation of the project and takes into account all the weaknesses and possible risks.

This document will then become a step-by-step guide that will allow you to achieve the goal without deviating from the main idea. The business plan reflects all aspects of the activity and helps to plan the sequence of actions necessary for the successful implementation of the company's goals.

Its structure consists of the following sections:

Summary − This section describes the relevance of the idea.
General provisions - the section contains general information about the company, its founders.
Market analysis shows the market capacity, the number of competitors, their strengths etc.
Product description - the section demonstrates the services that will be implemented within the framework of the project.
An organizational plan is a clear guide to action that shows the direction of activities step by step (registration of a business, purchase of equipment, search for personnel, etc.)
The marketing and strategic plan is step by step guide to promote services that will help attract customers.
The production plan includes a detailed list of issues related to the purchase of equipment, raw materials, etc.
The financial plan reflects the necessary expenses, projected profit, profitability and payback forecast.

The importance of planning in the tourism business

Do not think that writing a business plan is a waste of time.

This document helps:

analyze the competitive environment;
to find target audience;
calculate the payback period of the business;
write required amount raw materials and technology for the implementation of the idea;
see the strengths and weaknesses of the project.

Another very important point is investments and own capital investments. It is not always possible to launch a project on your own and you have to turn to investors, a bank, etc. for financial assistance.

In this case, without detailed business plan, cost estimates are indispensable.

No investor will consider your proposal if you do not clearly describe the essence of the project, its purpose and profit forecast, payback period and profitability.

In such a situation, two documents can be drawn up: for external and internal use.

And if you write the external plan exclusively for investors and banks, then the internal document is compiled for personal use.

What will be the difference between these two documents? The external plan is drawn up primarily for investors and its purpose is to demonstrate the strengths of the project. Of course, there is no need to distort the data much. Do not forget that the document will be read by literate people who understand finance.

But at the same time, it is important to reflect the business idea in its best form. Information should demonstrate the strengths of the project, indicate its quick payback with minimal investment.

Start developing a document better right away with a plan for internal use in order to consider the business in the process of creation, taking into account its weaknesses, analysis competitive market, identification of risks.

It is possible that most of the information will not end up in a document intended for external use. But for you it will be the basis for proper organization business process.

At the beginning of the plan, describe general provisions companies:

name of the organizational and legal form (IP, OJSC, partnership and others);
management system, management structure, interconnection of departments;
founders, their description and data;
management team;
interaction with staff;
company location.

Relevance of the business idea

Tourism is one of the most saturated competitive industries. Therefore, holding positions in the market will not be easy. However, at proper planning, a clear understanding of the development strategy can achieve good results and reach a good profit.

The tourism business is so intensely competitive for several reasons:

small initial investment;
high demand for services;
high income;
short payback period of investments.

As mentioned above, the biggest disadvantage of this business is intense competition. But, having developed the main competitive advantages, you can take a strong position in this market.

To the main competitive advantage The things to look out for in this business are price, advertising and positioning, service offerings, and reputation.

Tourism business can be implemented in several directions:

international tourism;
travel within the country;
tourist trips;
organization of excursions.

Additionally, to expand the service and attract new customers, you can offer customers related services:

tourist services in the office and by phone;
personal guide;
transfer organization;
hotel, cultural and entertainment, sports and recreation;
tours;
translator, etc.

Business plan: step by step instructions

Business registration

In order to start a travel service business, you will need:

application for state registration of the enterprise;
company charter (2 copies);
pay the state registration fee.

By registering a business, you yourself determine the form of ownership. It could be Individual entrepreneur or LLC.

OKVED codes are as follows:

1 Organization of complex tourist services.
2 Provision of excursion tickets, provision of accommodation, provision of vehicles.
3 Provision of tourism information services.
4 Provision of tourist excursion services.

Be sure to read the rules for the provision of tourist services. To do this, study the Federal Law "On the Fundamentals of Tourism in the Russian Federation", which spells out all the legal aspects of doing this business.

The good news is that no special permission or license is required. These legal aspects were abolished in 2007.

Also on this stage there is a choice of the tour operator with whom you are going to cooperate and the insurance company. Take the last question especially seriously, since all further activities will be directly related to insured events.

Room search

For a travel agency, an office is business card. It is impossible to sell a ticket to an exotic country in a fashionable hotel, receiving clients in an uncomfortable office with poor repairs.

The best option would be to choose an office in the city center. Also consider the number of storeys of the office. You should not rent a room on the upper floors, visitors simply may not reach you.

Also pay attention to a beautiful and bright sign, which should attract attention. It can be duplicated by several billboards indicating the location of the office. Especially on this moment it is worth paying attention to those businessmen who rent premises in areas with a high concentration of competitors.

Renting in the city center with a separate exit on the ground floor, of course, will require large expenses, but all this will pay off quickly enough if you develop it correctly marketing plan company development.

Therefore, consider renting an office as an investment in a business and consider the following parameters when searching:

repairs must be fresh and of high quality;
work space for 2 managers at least 30 square meters;
convenient parking for customers;
transport accessibility.

Be sure to check your internet connection before signing a long-term contract.

Keep in mind that Internet connection is your key factor in your work, so it is desirable that the office has the ability to connect to several providers.

Purchase of equipment

In order to open a travel agency, it will be enough for you to purchase:

furniture (2 tables, 2 armchairs, sofa for visitors, wardrobe);
phone fax;
modem;
MFP (multifunction device printer + copier);
laptops (2-3 pieces);
water cooler, kettle, dishes.

Optionally, you can complement the interior with an aquarium, plasma TV, coffee table.

Recruitment

As in any business sector, the key success factor is the high professionalism of the staff. In this type of business, it is necessary to give preference to sociable, positive and competent specialists.

With the right business organization and well-chosen staff, you will quickly reach a good profitability.

Market analysis

The tourism business is one of the fastest growing segments today. This is due to the growth of the solvency of the population and the stabilization of the economic situation in the market.

This indicates the attractiveness of the business idea and the huge competition that exists in the market today. According to Business Stat, about 90% of all travel services provided by Russian agencies are to assist tourists who go on holiday abroad.

Therefore, the greatest competition is observed in this segment of the market. According to the infographic provided by Federal Service state statistics, the volume of the tourist market in Russia annually increases by 100 billion rubles.

This is due to an increase in the solvency of the population and the attractiveness of this market segment for investors. At the same time, the market is not limited to the offer of ticketing or transportation services. For investors, this market is attractive for the possibility of providing related services: hotel construction, tour development, transfers, etc.

One of the main services that travel agencies offer today is to ensure the sale of tours and air travel for passengers. About 25% of all services are related to the search and booking of hotels, hostels, etc. Recently, the online hotel booking service has been gaining momentum. Such booking systems help to significantly save time and contribute to the rapid promotion of services, increasing profitability.

At minimal cost, the entrepreneur receives a good profit on the sale of tours.

The main competitors in this segment are large tour operators, which are represented both by individual companies in some regions and have a wider geography of coverage.

It will be useless to compete with them for those who first enter the market. The reputation, image and huge money invested by such operators in advertising their services will not allow them to take a place next to them in the market.

The best option for start-up entrepreneurs in this area would be to establish partnerships and cooperation.

Today, many large operators offer franchises that allow you to launch an active business with minimal investment.

This type of business activity has both strengths and weaknesses. The positive aspects include the absence of the need to promote the company. In addition, entering a market saturated with such services, it is difficult to attract the attention of a potential buyer without significant investment in advertising.

Buying a franchise famous company, you have been using its name and reputation from the very first days. The client is much more willing to travel with a well-known travel agency than to buy a ticket in a firm that opened just yesterday.

However, there are a number of disadvantages of starting a franchise business. Among them, one can note strict control by the key company, the inability to independently promote the company and expand the range of services.

Assessing the pros and cons of this type of office work, keep in mind that acquiring a franchise will come out cheaper than the cost of advertising services.

Also, some companies offer assistance to small travel companies in organizing activities for a certain percentage. This will allow you to immediately actively engage in business activities, save money on advertising and save you from many financial risks.

Having studied the competitive environment and market saturation, it is necessary to determine the target audience this business.

Considering that tourism services are mainly used by young and active people, we will narrow down the main target audience to the age of 20-50 years. These are people who have an average income and above.

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Determine the seasonality of the target audience:

April-May - middle managers and employees,
July-August - mostly families rest,
September - vacationers without children and young people,
November-December - a wealthy stratum of the population.

In connection with the political events that took place in 2014 and economic sanctions, more and more Russian citizens prefer holidays in the country to foreign resorts. Therefore, when building a business, you can focus on focusing on domestic resorts.

SWOTanalysis

When analyzing risks, opportunities and finding ways to promote a business, it is very important to perform a SWOT analysis that allows you to evaluate favorable and unfavorable factors.

changing the economy in the country;
the difficulty of accurately predicting the development of the tourism sector;
difficulty in working with partners;
malfunctions in the work of tour operators;
wars, natural disasters;
staff incompetence;
seasonality;
inflation;
increased competition and oversaturation of the segment;
ruble devaluation.

Opportunities:

tourism business development;
opening of new tourist routes and destinations;
growth in consumer demand.

Weak sides:

high competition;
lack of a permanent client base;
lack of work experience;
the need for partnerships.

Strengths:

high demand;
a wide range of services;
the possibility of providing additional services;
quality service;
high professionalism of employees.

Marketing plan

Definition of pricing policy

Of course, as with any other business, price is a key factor. But in the tourism industry, it plays a special role, due to the huge competition.

In addition, do not forget about the seasonality of the business, therefore, after analyzing the market and the offers of competitors, find the optimal balance between profit and loss point.

Do not make the mistakes of many novice businessmen and do not dump prices. This will only affect your low profitability and the deterioration of the quality of services over time, since you will not be able to maintain a staff of professionals and pay for advertising.

Service Promotion Search

If you do not purchase a franchise, but open an agency from scratch, you will definitely need to create a website where clients can leave requests for tours.

In addition, the promotion of services should be carried out in the following areas:

social media;
distribution of leaflets in places of mass traffic of people (metro, shops, cafes);
newspaper advertising;
radio advertising;
billboards.

Relying on the effect of "word of mouth" in the first year of operation is not particularly worth it. The tourism business is such an area that it will take you at least 2-3 years to build a base of regular customers.

Financial plan

The main expenses in opening a travel company include:

rent of office space;
purchase of furniture and equipment;
Payment of utility services;
staff salaries;
buying a franchise (if you chose this option of opening a company).

In addition, it is necessary to divide the costs into initial and monthly. The initial cost determines the payback period. Monthly expenses allow you to calculate the profitability of the project.

The amount of expenses for opening a travel agency largely depends on the form of doing business and on the region of location.

For Moscow necessary minimum starting capital is about 800 thousand rubles.

For regions, this amount can be reduced to 500 thousand rubles.

Below we will give an example of the expenses and income of a travel agency that opens in small town for 300 thousand people.

Costs required to open an agency:

registration and clearance permits- 30 thousand rubles;
purchase of furniture - 80 thousand rubles;
renovation of the premises - 200 thousand rubles
purchase of equipment (3 laptops, copier, printer, telephones) - 200 thousand rubles;
development of the concept and corporate identity, production of armored products - 20 thousand rubles;
launch of advertising - 30 thousand rubles.

Total 560 thousand rubles.

Monthly expenses:

rent of premises (up to 30 square meters) - 30 thousand rubles;
communication services, Internet - 5 thousand rubles;
promotional activities - 10 thousand rubles;
unforeseen expenses - 2 thousand rubles;
taxes - 5 thousand rubles;
salary to employees - 80 thousand rubles.

Total: 132 thousand rubles.

Income

In the first 6 months of work, you should not expect a large flow of clients. As a rule, business load is 30-50% in the first six months.

Based on this, we calculate that 30 vouchers worth 3 million rubles are sold monthly during the first half of the year.

Travel agency commission is 7-10%

1 voucher for two (average value of 65,000 USD) generates an income of 8,000 rubles.

3 million * 7% = 210 thousand rubles

210 thousand * 6 months = 1.26 million rubles

In total, the payback of this business is 5-6 months.

In order to reach the break-even point, it is necessary to sell 15 tours per month

Conclusion

As you can see, despite the high competition, the tourism business remains a profitable and attractive business area.

Despite the high saturation of the market and the huge number of external and internal risks, with proper business planning, you can achieve high profits.

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