Offsite outlets. Find out everything about cafe catering - from trade permit to brand of car

The active development of trade in Russia did not affect many settlements in countryside. In any region of the country, you can find villages, villages, villages and farms where there are no outlets, and if there are, then the assortment in them is rather scarce. Therefore, the organization of itinerant trade and a car shop as a business, the reviews of entrepreneurs employed in this area confirm this, is a very promising commercial idea.

Organization of trade through a car shop

To start a business in this direction, you need to purchase a small truck.

The World of Business website team recommends that all readers take the Lazy Investor Course, where you will learn how to put your personal finances in order and learn how to get passive income. No enticements, only high-quality information from a practicing investor (from real estate to cryptocurrency). The first week of training is free! Register for a free week of training

Vehicle selection

Currently, some car dealers offer ready-made car shops equipped with everything you need: display cases, racks, and in some cases, refrigeration units. But you can take a regular van and equip it as you wish. Commercial vehicles, for example, Gazelle, Valdai, are best suited for organizing a car shop.

Important! The price of new cars suitable for such activities is quite high (can reach up to 1,500,000 rubles) and makes them unaffordable for most entrepreneurs. However, for trade, you can also buy a used car. At the same time, it is important to make sure that the car is in good technical and hygienic condition, since the sale of certain groups of goods requires compliance with certain sanitary requirements.

Route planning

The second step in the organization of traveling trade is the formation of the route of the mobile shop and the coordination of its location. The following factors must be taken into account when planning a route:

• the number of settlements where it is planned to organize trade;
• the remoteness of these points from each other;
• population in them.

Based on these data, a route scheme and the order of its passage are formed. For example, it is planned to carry out trade in five villages located at a considerable distance from each other, and in opposite directions. The number of inhabitants in each of them is about 400-500 people. In this case, it is best to organize a trip to each point on a separate day: Monday - village 1, Tuesday - village 2, etc. This will cover the maximum number of buyers, as well as reduce fuel costs.

If the plans are to serve several small settlements, for example, 6 small villages, each of which has no more than 150 people, and the settlements themselves are located in one direction, then it makes sense to trade in one day, being in each village in 1 o'clock.

To get started, all legal formalities must be resolved.

Trading from a car shop - documents and permits

The mobile shop is an object of non-stationary trade, therefore, the relevant legal requirements are imposed on it. First of all, it is the availability of documents evidencing the state registration of entrepreneurship.

To engage in this type of activity, it is enough to do it is not difficult. You can quickly and free of charge using one of the special services, for example, "My Business".

Important! When filling out an application R21001, you must indicate the OKVED codes suitable for trading through a mobile shop: subclass 47.8 "Retail trade in non-stationary trade facilities and markets." Product groups can be different: food products, drinks, textiles, etc. Depending on what you plan to trade, the code will also change: 47.81; 47.82 etc.

As a result of the registration procedure, you will receive a Certificate of state registration. registration. At the same time, it is worth deciding. As an optimal taxation system for non-stationary trade, one can recommend. However, this regime is allowed to be applied subject to certain conditions, which can be found in detail on the official website of the tax service www.nalog.ru.

To organize the work, you will also need to agree on the location of the outlet. Trading from a truck shop requires permission only from the local administration of the locality where the activity is planned. As a rule, the authorities are willing to meet entrepreneurs halfway and allocate convenient places for the parking lot.

Advice:often the heads of local administrations give only verbal consent to the parking of a mobile shop in one place or another. But it is better to ask for official permission, which will indicate: the specific address of the parking lot of the car shop, the parking time, and the validity period of the permit.

Work of a mobile shop

Like any commercial business, the organization of traveling trade requires careful study of its concept. The business plan of a mobile shop should provide for the features of trade in rural areas. First of all, it is the range of goods.

How to create an assortment

Entrepreneurs with experience in traveling trade in the countryside note the following groups of goods that are in stable demand:

• bakery products;
• sausage and sausage products;
• Fish and seafood;
• cereals;
• pasta;
• canned food;
• fruits;
• sugar and confectionery;
• flour;
• salt;
• tobacco products;
• light bulbs;
• batteries;
• matches.

Often, the assortment of goods is helped by the buyers themselves. All owners of mobile shops are familiar with situations when they are ordered to bring to next time one product or another. By the way, trading on order is another source of additional profit for a shop on wheels.

However, a mobile shop can also be of a specialized nature, selling only one type of product, for example, fish and seafood. Recently, mobile stores offering clothes, shoes, stationery are gaining popularity.

How to attract buyers

The key to the success of the universal truck shop is the stability of its appearance in settlements - local residents should know that on this day they will be able to purchase all the necessary goods. Therefore, the owner of such an outlet does not need additional advertising, he is only required to always arrive on time.

For a specialized car shop, often additional advertising is indispensable. In this case, you need to declare yourself in some way. The experience of entrepreneurs shows that the most effective way is to preliminarily put up announcements about the arrival of a car shop. But this way requires additional costs, especially if the settlement is located at a considerable distance. Some entrepreneurs in such cases resort to the help of technical means - they drive through the village or village and invite them to go shopping through a loudspeaker. This way of advertising gives a good effect.

A mobile shop as a business, judging by the feedback from entrepreneurs, is quite interesting, and with the right approach, it can bring good profit. In this case, you must be able to communicate with people and be prepared for any surprises. However, this is true for any entrepreneurial activity. A shop on wheels is a good option to start your first steps in the business world, especially since the risk of loss is minimal.

Guide: “Opening a country store and organizing a traveling trade in gardening and country goods” (Opening a country store)

Who is this business for?
— Features of trading
— Minimum investment
- Conclusion
Project financing scheme
- Sources of financing
- How to get a loan
- Loan amount
Technical base of the project
- Store location
— Outbound trade tools
Legal Issues
- The procedure for registering an individual entrepreneur
— UTII
- Conclusion
Product
— Products that are in demand only during the planting season
— Goods of the summer (cottage) season
— All-season goods
- Products handmade
- Where and how to buy goods?
Recruitment
— Requirements for the seller of gardening goods
- Where to find a seller for the store?
— Where can I find a salesperson for outbound sales?
- Establishing relationships with vendors
Organization of the store
— Organization of engineering systems
- Drawing up a work schedule
— Product presentation
Outbound trade
— Drafting route map
– Determination of the work schedule
— Product range
Accounting and control system
Conclusion

How to start a store or who is this business suitable for?

We are planning - outbound trade in villages

Any private business- not for the lazy. Trade in gardening goods outside the city is seriously different from most commercial enterprises. Therefore, it is very important to understand the main features of this type of activity:

1. Seasonal nature of trade. All garden and country products are in high demand during the warm season: from mid-March to the end of October. This interval, in turn, is divided into periods of "peak" buying activity, which occur at the beginning of the planting season and pre-winter soil preparation. During the cold season, trade may be "frozen" or kept at a minimum level - depending on each specific situation;

2. The need for parallel operation of several outlets. Drawing up a “flexible” work schedule for personnel is a prerequisite for the successful functioning of an enterprise. During periods of increased demand for gardening and country goods, you need to be prepared for the hard work of the store and several outreach outlets at the same time;

3. The need to have specialized knowledge. Or an assistant consultant who is well versed in all matters related to the cultivation of horticultural crops. It is very important here differentiated approach to the composition of the goods and the competent determination of its quantity. You should have a good idea: what products, at what stage and in what quantity? will be in demand. This not only minimizes transport and storage costs, but also allows you to quickly gain regular customers.

Having dealt with the specifics of the work, you need to clearly define your role in it. Will you only lead the process or will you stand at the counter yourself - a lot depends on this.

Now about money. It is important to understand what amounts you can operate with.

Minimum investment

As in most such enterprises, there is no "upper bar" in the trade in gardening and country goods that limits its scope. However, there is a minimum amount Money, which will be needed for the initial (one-time) investment and during the first season of the business.

The minimum "starter package" includes:

• Registration of an individual entrepreneur (IP) - about 5,000 rubles;
• Rent of premises (warehouse, shop) depending on the area and location - from 50,000 rubles. in year;
• Purchase of the first batch of goods - 100,000 rubles.
• The seller's salary and overhead costs - 30,000 rubles. per month or 210,000 rubles. during the season of active trading.

These calculations are very approximate. They give only a general concept of funding policy and can be seriously different for each region of the Russian Federation.

Summarizing all of the above, let's summarize.

So, in order to open your own store and organize an exit trade in gardening and country goods, you will need:

• For a year (at least) forget about relaxing on the beach and trips to resorts;
• Be prepared for hard work on weekends and holidays;
• Understand the specifics of the product;
• Find funds for a start-up investment.

If you are ready to accept everything specified conditions, you can safely proceed to the search for start-up capital.

Project financing scheme

In small businesses, there is an opinion that such a thing as opening one or two outlets does not need pre-planning. This opinion is not only erroneous, but also fraught with serious problems at all stages of activity.

As practice shows, the most common troubles caused by the lack of a clear plan are the lack of funds and conflicts between partners (if any). To avoid these and many other complications, we recommend that you carefully consider the project financing scheme.

Source of financing

There may be several options:

• Use of own funds;
• Opening a bank loan;
• Attracting business partners on strictly defined conditions.

With the first case, everything is clear: you assume all the risks and fully manage the income from the enterprise.

The second option should also not raise questions - all lending conditions are set out in the relevant agreement with the bank.

Difficulties arise in the case of organizing a third method of financing. We advise you to exclude in advance all options for “trusting” financial relationships, even if close relatives and friends act as partners.

The situation when “I will give you 10 thousand - you will return it when you can” is attractive only at first glance. As soon as your "benefactor" himself begins to need these several thousand, he will come to you. And it’s not a fact that, together with “their own”, they will not require interest.

Furthermore. As soon as your business starts to bring visible and fairly significant results, most lenders will do the math. And they will easily see that the ten thousand they invested brought you X% of the annual income.

How to apply for a loan?

On the territory of the Russian Federation, there are several ways to legalize financial relations with individual. The simplest of them are a loan agreement and a bill of exchange.

Loan agreement

Notarization of this document is not required. But. If the loan amount exceeds a thousand rubles, according to the law, the contract must be drawn up on paper. If at the same time interest is not directly indicated in it, and the loan amount is less than 5,000 rubles, then such an agreement is automatically considered gratuitous.

In the case when we are talking about serious amounts, we strongly recommend that you draw up the most detailed contract with the definition of all the conditions for repaying the debt and interest on it. After that, it is necessary to certify the document with a notary, preferably in the presence of two witnesses, indicating their passport data.

bill of exchange

Unlike a loan agreement, a bill of exchange is a security. This means that it can be transferred to third parties or sold. It is clear that the registration of relations with a bill of exchange is more attractive for the lender.

Therefore, before deciding on this method of obtaining a loan, you should carefully study the "Regulations on a transfer and promissory note" - one of the oldest Russian documents in the field of law.

Loan amount

It is determined individually in each specific case. We have already talked about the minimum amount of investment - it is about 400-500 thousand rubles. depending on the region.

Further, everything depends on your ambitions, ability to work and the capabilities of the lender. The rule is simple: the more stores you open, the higher their total income will be, the more work you have to do. Our advice: start small. Let it be one stationary store and one or two exit outlets.

IMPORTANT: Please note that we first choose the maximum possible investment amount, and only then we look for ways to rational use! This approach to organizing a small business is most effective. Starting from a specific figure, it will be easier for you to “closely fit” all expenditure items into it. It can be compared to going to the store. If you pay in cash, you will never spend more than you have in your wallet. If at hand bank card, then the purchase amount often exceeds all predicted results.

So. Having resolved the issue of where to get money from and in what quantity, you can begin to draw up a plan for their investment.

Features of opening stores in 2014. Technical base of the project

For one store and one or two outlets, you will definitely need:

• Premises for storing stocks of products - a warehouse;
• Commercial premises - shop;
• Car, folding table, stand or rack.

It is best to combine a store with a warehouse. You can even organize a warehouse store - economically and technically convenient solution for suburban trade.

Store location

An ideal option when a store with a warehouse is located on the territory of a large dacha cooperative or cottage village.

Opening a country store (country store), as well as organizing outreach trade at this store is not an easy task for an entrepreneur, but it can be solved if it is approached with all responsibility and knowledge.

The cost of renting such premises is much lower than in any regional center. At the same time, all potential buyers will be right next to you.

With a minimum rental price, such outlets quickly become known throughout the district without the use of additional advertising tools.

The third option is to rent part of an existing retail space. The cost of such a lease is somewhat higher, but this is offset by the lack of the need for independent organization of engineering systems.

In addition, the flow of regular visitors to an already "promoted" store quickly brings the first customers.

Store opening template. Appendix:

Outbound trading tools. Mobile shops for exit trade, issue price.

The most common and simplest solution for outbound sales is selling goods directly from the car.

Everything that is needed for traveling trade: a cash register, mobile shops, trailers and light pavilions must be purchased in advance and kept in constant readiness.

In this case, you will not need anything other than the seller and the product itself. But this option is only possible when there is only one exit point or you have several cars at your disposal.

In other cases, you will have to use additional equipment: a folding table, a chair and, possibly, a presentation stand.
The cost of such a kit is low and varies between 1-2 thousand rubles.

Having a general idea of ​​the location of the store and the principle of organizing outreach trade, it is important to properly prepare legal confirmation of the legality of your activities.

Documents for opening a store, legal issues and a legal platform for trade in gardening and country goods

To begin with, we will immediately exclude from consideration the options for organizing an LLC, JSC, JV and other legal entities. All this is interesting, but difficult, troublesome and expensive. Your small business is on the path of least resistance. In the context of legislation, this is individual entrepreneurship (hereinafter referred to as IP).

1. The procedure for registering an individual entrepreneur

Before registering an individual entrepreneur, be sure to read the Federal Law on State Registration of Legal Entities and Individual Entrepreneurs!

You must bring the following documents to the administration located at the place of your official residence:

• Application for registration;
• A photocopy of significant pages of the passport;
• Original receipt for payment of state duty in the amount of 800 rubles;
• Certificate of tax registration.

Within 5 days, the registration authority is obliged to issue you a certificate of registration and an extract from the unified register of individual entrepreneurs. After receiving these documents, you must independently obtain medical policy and get registered. The information will be automatically transferred to the pension fund.

IMPORTANT: on the official website of the Federal Tax Service since January 9, 2013, the online registration service for individual entrepreneurs has been opened - https://service.nalog.ru/zgreg/ . A resident of any region of the Russian Federation can use the service. The whole procedure takes 30 minutes and does not require a digital signature. You will only have to pick up a certificate of registration in the local authorities.

Be especially careful when drawing up an application for registration! In order to minimize financial costs and communication with fiscal services, your list should consist only of those activities that are subject to a single tax on imputed income (UTII).

2. UTII

Retail garden and country goods falls into the list of activities for which UTII is provided. What does it give you and what does it oblige you to do?

Obliges to register with the tax office at the location of the store. Even if you open 10 outlets, it is enough to register for UTII in only one inspection.

Advantages of UTII: having a store with an area of ​​less than 150 sq. m. and mobile outlets, you are not required to buy and register a cash register (FZ dated May 22, 2003 No. 54-FZ).

Moreover, you may not keep records of the income received as a result of your activities. Convenient calculator for calculating UTII - https://www.26-3.ru/main/calculator_y.phtml

Conclusion: Create a Store Opening Business Plan

When choosing an individual entrepreneur as a form of organization of your business and becoming a UTII payer, you must always have the following documents with you:

• IP registration certificate;
• Certificate of registration for UTII in local authorities.

It's all. You are not required to make a seal, buy a cash register and open a bank account.

Product

Store opening soon

After choosing the location of the store, the solution to the question “what to trade?” is key in determining the success of your business. All goods that you can (and should) offer for sale are conditionally divided into the following categories:

1. Products that are in demand only during the planting season

The period from mid-March to the end of May is the most important period in the trade in garden and country products. It is these one and a half to two months that bring the most tangible profit.

Therefore, your task is to “squeeze” the maximum out of the situation when all summer residents and country residents rush to the markets in search of planting material and fertilizers. During this period, it is necessary to work with full dedication.

Most requested products:

• Seeds of all horticultural and horticultural crops;
• Mineral fertilizers, pesticides, top dressing, lime, whitewash for trees;
• Seedlings and seedlings.

It is on this product that you should place your main bet. Don't be afraid to buy seeds in bulk if they are well below market value. It is better to have a surplus of goods than to be empty-handed at the height of the season. The shelf life of dry seeds of most horticultural crops will allow you to sell them next year.

Along with this product group, related products also go well (see "All-season products").

2. Goods of the summer (dacha) season

When city dwellers move to their dachas in the summer, you should have everything they need for recreation and entertainment at hand. The summer product group is formed taking into account the characteristics of your area. The presence of an adjacent reservoir, meadow or forest can be decisive.

Here we provide a list of goods that are in consumer demand on the territory of a holiday village located near a small river on a flat area:

• Inexpensive fishing rods and all fishing accessories (line, hooks, spinners);
• Simple air mattress and children's toys for swimming (circles, balls, boats);
• Inexpensive summer shoes and clothes (slippers, caps, panamas, pareos, bandanas, shorts);
• All kinds of toys for kids (regular balls, badminton rackets, butterfly nets, etc.).

It makes sense to buy all these goods in small quantities, but in the widest possible range. If you take air mattresses, they should be of different shapes and colors.

The same goes for toys and clothes. Price category this product is minimal. If a summer resident wants to buy an expensive spinning rod, he will not come to you, but to a specialized city store for hunters and fishermen.

3. All-season goods

At any time of the year, the most common household goods are in demand:

• Buckets, watering cans, hoses, plastic containers, flower pots;
• Whole range garden tools- shovels, rakes, etc.;
• Facilities personal protection– gloves of all kinds and raincoats;
• Ropes, ribbons, threads, etc.;
• Plant tie net, protective film.

When forming this group, the assortment of nearby stores should be taken into account. Usually, in grocery out-of-town outlets, a food department is combined with an economic department, where you can always buy essentials - soap or toothpaste.

Therefore, it makes sense to include these goods in your list only if they cannot be bought within a radius of three to five kilometers.

4. Handmade goods

We specifically singled out this category in a separate group. It can only be organized if you find hand maid manufacturers. We highly recommend finding one!

Wicker baskets, fences, wooden furniture, or simply decorative elements to decorate the landscape are always very relevant for vacationing citizens. Even at a fairly high price.

Here is a list of goods that were sold by the existing country store for the 2012 season:

• Wheelchairs, baskets, flower stands and wicker fences;
• Handmade garden scarecrows made by a local craftsman from natural materials at hand: straw, cones, dried vegetables and grass;
• Children's toys and landscape decorations in the form of birds and animals, made of durable synthetic fabrics and foam rubber;
• Original plaster and clay sculptures, vases and flower pots for indoor and outdoor use.

In total, the income from the sale of goods in this group amounted to about 30% of the store's seasonal revenue. Draw your own conclusions!

Where and how to buy goods?

The easiest way to find out where the wholesale bases of gardening products in your area or region is located is in already operating stores. Such information is not of great value, and any seller will be happy to advise you.

Major growing companies fruit trees, shrubs, flowers and plants, provide very large discounts to wholesale buyers. In addition, they professionally care for plants and offer them for sale in a fairly presentable form, not to mention the widest range.

Outbound trading in Moscow and the Moscow region is a great opportunity for start-up entrepreneurs.

The second source of information is the Internet. Sometimes it is very profitable to buy seeds and seedlings through online auctions, which you can easily find by asking the appropriate question in your computer's search engine.

The third option for completing the commodity base is the purchase of horticultural crops in small farms or from village residents. This is a rather time-consuming process and it is suitable only for those who have information about private sellers in their region.

It is also possible to independently grow seedlings and collect seeds, but this is already a separate type of business that we are not considering now.

So, we decided on what and where to sell. Let's move on to the question of who will do it.

Recruitment

The most common situation in this business: you agreed with the person in advance that you will have to work on weekends and holidays, and she / he calls on Friday evening and reports personal problems.

Everyone has problems. But. If the seller in the first month of work “breaks” the schedule several times, refuse his services. In the future, this person will have even more personal problems.

To organize the work of the store, you will need one or two sellers. The amount depends on the mode of operation and personal agreement with employees. The “influx” of buyers usually falls on the morning and evening hours.

During the planting season, the specifics of this business also involves the provision of advisory services. This means that the seller must have at least a basic knowledge of growing flowers, plants and horticultural crops.

From this follows a list of requirements that apply to your potential employee.

Requirements for the seller of gardening goods:

• – knowledge of horticulture, features of caring for ornamental and agricultural crops;
• – ability to understand mineral and organic fertilizers, know the principles of the use of pesticides;
• – Possession of elementary communication skills of work with buyers;
• – knowledge of mathematics at the secondary school level;
• - Ability to work with weighing equipment;
• - Ability to work on weekends and holidays with a flexible schedule.

Where to find a seller for a store?

There are two proven ways to find employees for your outlet:

• Through the local "word of mouth" (dacha neighbors and sellers of regional rural shops), you spread the word that you are looking for a seller for full or part-time employment. Tell about the requirements ... and wait. Usually within a couple of days you will receive offers from several candidates. Candidates, as a rule, are women of retirement age, permanently residing in the country, or residents of a nearby village;
• Post ads on billboards specially designed for this in your holiday village and adjacent settlements.

After the first candidates for the vacancy have contacted you, you need to conduct an interview. It is desirable that a person well versed in gardening be present.

Understanding the essence of the issue, competent Russian and a general pleasant impression are the basic minimum for your potential employee. You can check its conscientiousness, commitment and punctuality only in the process of work.

You should definitely focus on employment on weekends and holidays. This condition of work is key - for you and the most difficult - for the seller.

Discuss in advance with the job candidate his/her willingness to take part in outbound trading. Otherwise, a situation “we did not agree on this” may subsequently arise. It is also very important for you to have an option in stock in case you need another salesperson for an exit outlet.

Where can I find an outreach seller?

The search for an employee to work on the road is carried out in the same ways as when choosing a store employee. The only difference is in the working conditions. Outbound trade involves employment from five to seven days a week in the mode from 7 am to 12-2 pm. This mode is set in each particular case and depends on the principle of the "market days" in your area.

IMPORTANT: when choosing a seller, the balance between professional knowledge and personal qualities is optimal. In practice, achieving such a balance is very difficult. Therefore, give preference to those candidates who, having minimal concepts in a given area, are distinguished by responsibility and decency. Specialized knowledge is quickly acquired in the process of work.

Building relationships with vendors

Two main issues at this stage: the presence / absence of an employment contract and the definition of liability.

Labor contract

The most common way to work with the seller of a gardening store is by verbal agreement and the signing of a fictitious employment contract without specifying the date of its conclusion.

This option is possible only if the employee himself agrees and you trust him. The advantages for you are obvious: you do not need to register a seller in a pension fund, etc.

In the case of an on-site check by regulatory authorities, the issue is solved simply: you show an employment contract, say that the employee works on the first day. By law, you have five days to legalize it.

Material liability

It is clear that without signing an employment contract, you cannot stipulate in advance the terms of cooperation, including the clause that determines who and how will be responsible for possible losses goods.

If you want to protect yourself from the prospect of a monthly loss calculation, you will have to formalize the relationship with the seller on a legal basis, in accordance with the laws and regulations of the Russian Federation.

Otherwise, build relationships with employees on a trusting basis, taking a number of control measures, which we will discuss in paragraphs. 3 next chapters.

Organization of the store

Even the smallest country store will become profitable if the workflow is properly established in it. To do this, it is necessary to carry out a number of activities, which can be conditionally divided into three categories:

1. Organization of engineering systems

Garden products do not need very strict storage conditions. Temperature regime and humidity should correspond to the parameters of the most “vulnerable” plant or set of seeds that are in the room.

Difficulties can arise only at the beginning of the trading season - in the case of short-term frosts or during a particularly hot summer period. For this reason, you should have in stock climate equipment: a stationary or portable heater and air conditioning.

These devices are selected taking into account the area of ​​\u200b\u200bthe room at the rate of 1 kW of power per square meter.

Be prepared for the fact that power outages often occur in the countryside. Therefore, it will not be superfluous to have your own gasoline or diesel generator.

Sanitary conditions must comply with established standards.

2. Scheduling the shop

If there is a food outlet near your store, then it makes direct sense to "adjust" to its work schedule.

If not, then the mode of operation is determined as follows:

• The most active time of consumer demand for seedlings and seeds is in the morning hours on weekdays, morning and afternoon hours - on weekends and holidays;
• Demand for household and leisure goods occurs during the afternoon and evening time days;
• 90% of handmade products are sold on weekends and holidays.

By matching your product range with this information, you can easily create the most efficient store schedule.

3. Product presentation

A lot has been said and written about how to place goods on the shelves. Let's not repeat ourselves. Let's just say that all products must be in the buyer's access area so that he can "touch and smell" them. For the presentation of seeds, it is necessary to purchase special demonstration stands.

When opening a store from scratch, an entrepreneur must prepare everything Required documents, to open a store using the service - a package of documents for opening a store.

Flowers and berry seedlings are offered for sale in special boxes

Household goods are laid out on shelves

Pots, flowerpots, garden tools are hung on the walls and ceiling

The rule is simple - the product that "strikes the eye" is always in high demand.

Outbound trade

A mobile outlet during the summer season brings more income for a few hours of operation than a few days of store operation. Therefore, it is very important to properly think through all the details of such work. The general organizational plan includes three main points.

1. Drawing up a route map

To do this, you will need a detailed map of the area within a radius of about 30 km from the location of the warehouse store. As practice shows, this is the maximum distance that you can transport your products without problems and extra costs.

Having outlined a circle on the map with the center at the point of the store, write down the names of all settlements in a notebook. If large district or regional centers are included in the circle, then, most likely, there are constantly active markets with a fixed fee per trading space.

We do not recommend considering this option at the first stage of your business. As a rule, permanent places are already occupied by your competitors who have their own clientele and maintain a certain price level. Your arrival there will not be welcome, given that the prices of your goods at the start should be minimal.

The best solution for you will be villages, towns, summer cottages and cottage towns that do not have a constantly functioning market. In most of them, a “market day” is arranged on a certain day of the week.

In order to find out the schedule of these days, it is enough to get to one of them in any locality. The seller of exactly the same outlet outlet that you are going to open will readily tell you: where, on what days and at what hours such bazaars are organized.

Moreover, the same seller will warn you of possible problems “on the spot”. As a rule, such problems do not happen in small settlements. But exceptions are always possible.

2. Determination of the work schedule

With market days, everything is very simple: you adapt to the working hours of colleagues and competitors. Just keep in mind that the most convenient and advantageous places are given to those who arrive at the place earlier. Therefore, at the very “peak” of the season, you need to be ready to drive at five or six in the morning.

If you have the opportunity to ensure the functioning of an exit outlet at some permanent place, then the mode of its operation should be strictly normalized. This allows you to "accustom" customers and get regular customers.

3. Product range

Ideally, if each outlet is focused on only one type of product. If you offer plant seedlings for sale, then they must be presented in a sufficient assortment and “not obscured” by tables with household goods.

Follow the rules: for itinerant trade, you must prepare all the necessary documents in advance, including the most important document - a permit for itinerant trade.

The same rule applies to trade in evergreens, which should be combined into one group and "carried out" outside the market to a conspicuous place.

No need to mix seed bags, chemicals and fertilizers "in one heap". Although these are “related” products, for clarity, they should be distributed to different presentation zones.

Properly presenting the product, you can achieve a significant increase in revenue - this is one of the basic laws of trade.

Accounting and control system

In the event that the relationship with the seller is built on a trust basis, you only need to keep records of the goods sold. To do this, a special book is started, which reflects each sold commodity unit. You can buy such a book at an office supply store, or you can simply draw a regular notebook.

The Russian legislation of outbound trade today is one of the most liberal among the countries of the former Soviet Union.

At the end of each day, the seller gives you this book with the total amount of the proceeds received. You, at your discretion: with a frequency of once a week or a month - check the inventory balances.

By comparing this data with entries in the expense book, you can easily find out if there is a shortage. Further - only your problems. By removing the legal formalization of the relationship with the seller from the equation, the risks cannot be avoided.

If you draw up an employment contract, then it must necessarily contain a clause providing for liability seller in case of damage or loss of goods.

Keep in mind that in case of large shortages, an employee of a country store is unlikely to be able to compensate for your losses, so sometimes it makes sense to install video cameras in the store.

In practice, even fictitious surveillance cameras “work”, preventing the occurrence of certain temptations. However, the most The best way to avoid such troubles is to find a truly decent seller.

Conclusion

In the trade in gardening products, as in any other, knowledge of your product is very important. If you don't personally own one, but still decide to go into this business, find an employee or partner to help you sort things out.

The advisory services that you can provide to your customers will very quickly earn you a reputation as an intelligent specialist and respect, which, of course, will have a beneficial effect on the number of regular customers.

We have not given in our article the figures reflecting the profitability of our trade due to the fact that they are very individual for each region and depend on the amount of the initial investment. However, the "return" from the sale, on average, is 100-120% of the cost of production.

The prospects for the development of your business are enormous. If you become a good specialist in the field of growing and caring for horticultural crops and ornamental plants, and a small business will give tangible financial results, then in a few years you will be able to "swing" at opening your own garden center - one of those in which you will now purchase your products. And such a center is already a completely different amount of income ... well, and work, of course.

We sincerely wish you success!

The organization of a well-paid exit trade for public catering is a matter that requires a skillful approach and determination! Let's consider from which side to approach this new mare, what troubles to expect from her and what standards should be taken into account in this case.

The first timid snowdrops appeared in the form of lady-grandmothers dandelions back in the early 90s. Then the market element began and developed chaotically, and the traders dreamed of eating hot and tasty “home-style”. It was here that enterprising housewives, more often pensioners, first started selling “hot meals” and delivering them to the thirsty.

Today, one of the cool options is a mobile canteen on wheels or a van that sells ready-made meals made according to the latest collection of dishes by A. Gottsev. We will cover this in more detail in the next article.

And now about the general provisions of the business associated with social catering. This is catering for departure under the order at a strictly agreed time and place, for solemn events or along the route. At the same time, the professional organization of catering includes not only the preparation and delivery of dishes on time. By agreement, dishes, cutlery, folding furniture and everything that is necessary for the convenience and decor of the meal are provided.

The catering agreement is not specified by law, does not have strict requirements or restrictions, since these services have appeared relatively recently. Therefore, the issues of the relationship between the customer and the contractor are governed by the general provisions of the Civil Code of the Russian Federation on the contract paid provision services. The contract for catering services, in addition to standard items, must establish the range and scope of services provided, the price and the procedure for payment.

How to organize social catering?

Powerful selling tool ready meals outside the cafe - a mobile shop for traveling trade. You can choose any car model, the main capacity. For a simple non-pretentious supply of offices with lunch, a domestic GAZelle or Sable is more suitable. At a festival or a beach, beautiful foreign cars a la “pie” or trailed, semi-stationary stalls / kiosks on wheels would be more appropriate.

Let's consider how the organization of outbound trade goes, let's turn to the documentation. This issue is under the jurisdiction of the local city administration, which annually develops a strategy for the placement of non-stationary shopping facilities. At the same time, places are planned for trade from car shops. But if you do not plan to be stuck in one place, but prepare a nomadic life for your four-wheeled friend, it's worth it.mention in the application and thereby save money on registration complete set papers.

Basic rules for outbound trading:

* Availability normative documentation for trade from a car shop;

* the presence of permission from the administration for the type of activity and certificates of conformity for food products;

* the presence of a certificate of SES for a car and sanitary books from the personnel engaged in trade.

Documents, equipment and other goodies

In order for the business to go without a hitch, learn how to properly arrange mobile sales from a mobile shop. It is obligatory to have a sign indicating all the data about the enterprise, price tags for goods with the signature of a financially responsible person. Meals must be packed according to SES requirements such as lunch boxes.

An exit trade agreement with the local administration is required. Coordination and obtaining permission is a matter of time and perseverance. And by the way, do it legally and correctly, it will be easier for the mare.

Now about the equipment for exit trade. The mobile shop is a rebuilt car, but what is the filling of this pie? Water and electricity supply systems, air ventilation, heated display cases and refrigeration units, display cases… As well as dishes made according to TTK. The choice of bling and sequins is yours, but oh microwave oven for heating dishes, do not forget that this is the most versatile and affordable equipment. All this goodness should be easy to clean and clean.

Documents and permission for traveling trade are the basis of your imposing business on wheels. If you want to arrange everything quickly and correctly - fork out for a lawyer. However, it does not hurt to read the law “On the Fundamentals state regulation trading activities in the Russian Federation” No. 381-F3 dated December 28, 2009.

You, or rather, your accountant and lawyer, need to keep a variety of documentation:

* forwarding - waybills of goods and transport for the issuance of dishes for sale, with the signatures of financially responsible persons;

* accounting - under the sections "goods" - the dishes themselves or set meals, "sales expenses" - fuels and lubricants, packaging material;

* reporting - on the delivery of revenue and personnel;

* permissive, in accordance with the law and regulations.

We hope that our efforts to pave the way for your success will not be in vain, and a simple scheme for the implementation of an outbound business will help you decide to get your own business on wheels. So harness your cafe and go on tour! It is here that profits can reach record levels, because the costs are minimal, and the market is vast!

In this material:

Autoshop - vehicle, equipped for trading in various goods. People who found the USSR and lived in the outback clearly remember the cars that regularly came to the village to sell bread, milk and other products. Today, even in urban-type settlements there are 1-2 supermarkets, so the need for mobile shops has disappeared. But this applies only to more or less large settlements from 5,000 inhabitants. Traveling trade from a mobile shop still exists and is relevant no less than in Soviet time. There are a lot of small villages and villages on the territory of which it is unprofitable to open a stationary store, so mobile shops are very popular there.

Peculiarities of outbound trade, relevance, advantages

The meaning of exit trade lies already in the name itself - it is a mobile mobile outlet.

Technology does not stand still, so the modern mobile shop is far from the one it remembers the older generation. If earlier a shop on wheels was a simple covered truck without equipment, and all the goods were in the back without proper conditions, today for these purposes they produce special vehicles. Even in major cities you can find many mobile shops selling ice cream, fast food, dairy and frozen products. However, people do not pay attention to the fact that the outlet is on wheels, mistaking it for an ordinary kiosk or pavilion.

Reference: in their concept, urban mobile shops are still close to stationary points, because they always stand in one place and rarely move. The principle of operation of the village mobile store is based precisely on visiting a large number of settlements.

The relevance of the car shop is explained very simply:

1. In small settlements, there are either no shops at all, or they have a small assortment of goods. It is unprofitable for an entrepreneur to fill the point to capacity if the population of the village is 300-400 people. This is especially true for perishable goods.
2. The shop provides current products at the request of customers. Undoubtedly, the owner of a stationary point can only supply the goods that are in demand, the volume is calculated on the number of inhabitants of the settlement. The shop on wheels is able to visit 5-6 of the same villages.
3. Mobility - the mobile shop visits fairs and bazaars, which is not available for a regular store. A large crowd of people increases the purchasing power up to 10 times.

Based on this, the advantages of a car shop are obvious:

• mobility;
• large area coverage;
• the possibility of daily adjustment of the goods;
• adjustment of points of sale;
• minimum investment to start a business.

The negative aspects include poor road surface, which makes it impossible to get to the right place in rainy or snowy weather. In addition, sellers have to spend half of their working time on the road, which not everyone is able to withstand due to age or health.

What goods can be traded from a car shop?

In essence, any product can be traded. At the same time, the question whether there will be a demand in the village for intimate underwear or delicacy varieties of sausage does not require an answer. The benchmark is based on the age of the residents, and it varies in the range of 40 and above, but closer to the elderly. From this it becomes clear that it is more expedient to choose everyday goods as the main direction of trade.

A typical list of food products sold by a mobile shop:

• bread and pastries;
• dairy products;
• meat;
• sausages;
• pasta;
• cereals;
• canned foods;
• butter;
• fruits;
• juices, sodas and other soft drinks;
• salt;
• sugar.

Household goods:

• detergents;
• matches, lighters;
• batteries;
• light bulbs.

Important: the sale of cigarettes and alcoholic products in the mobile shop is prohibited.

Seasonality also affects the assortment of the auto shop. If in the spring galoshes and rubber boots can be in demand, then closer to the summer - inexpensive slates, in the fall - lids and cans for conservation.

Tip: taking orders from the public is a great way to increase profits without the risk of unsold products. For example, someone may need a radio component, and someone may need a birthday cake. Orders can be taken in person or by phone.

The advantage of mobile shops is that goods not sold in one locality can be successfully sold in another, which is not typical for a stationary store.

How to start a business?

Own business always begins with the registration of entrepreneurial activity. In the future, the business plan includes the choice of a type of product, the purchase of a car, route planning and other important points.

Registration, required documents and permits

To open a mobile trading business, it is enough to register an individual entrepreneur - it is much easier than entity, and also cheaper (state duty 800 rubles). You must contact the Federal Tax Service at the place of registration with a passport, TIN and application, wait up to 5 days and receive documents for entrepreneurial activity.

Permits for trading from a mobile shop must be taken from the local administration. It is clear that in this case an appeal to Rospotrebnadzor and the fire inspectorate is not required.

The authorities each year create a plan for retailing in remote areas of the region. When an entrepreneur applies to start a car shop business, officials will provide a list of places where goods can be sold, as well as a list of remote villages that must be visited without fail. In this way, the administration closes the gaps due to the lack of stationary stores in settlements with a small number of inhabitants.

Naturally, it is not worth arguing with the authorities, because along with the mandatory conditions, the entrepreneur receives a full package of permits for doing business. It is not difficult to visit several villages 1-2 times a week from the so-called "black" list. But with the unexpected appearance of people in suits, with crusts and a desire to check the truck for compliance with the requirements of the law, documents from the administration will be very useful.

Checks are a common thing for car shops. Complaints can come from both local residents and competitors, so you should always sell only authorized products.

Additional documentation - medical books for sellers who work with products. Compliance of the car with the necessary standards is issued by the vehicle manufacturer. The document must be kept in the car, as well as a certificate of business activity.

Choice of business direction

The best direction is food products. Products are needed every day, so there will be no lack of demand in villages and villages.

Clothing is the second most popular product. Here it is already necessary to approach work from a slightly different angle. For example, daily visits to the same places with textiles will not bring the desired effect, because people do not have such a need for clothing. The optimal plan would be to expand the trade zone with visits to villages 1-2 times a week.

In third place are household goods. The principle of operation is the same as with clothes.

As an experiment, you can try a combined line of business of 3 types, implementing only the most necessary. In the future, it will become clear what is in demand, and what products should be completely abandoned.

Buying a car and its registration

It is not difficult to buy a car dealership, since both domestic and foreign manufacturers offer various options.

Our mobile shops are produced on the basis of the Gazelle or Gas car. The first option is ideal for selling food products, including perishable and frozen products. The body is equipped with refrigeration equipment, food storage compartments and a showcase complex. "Gas" is more capacious, so it can be used for an extended range.

Foreign car shops are Korean or Chinese-made cars, also equipped with everything you need. The only difference in price is that domestic transport will cost a little less.

The appearance of the car shop should be bright and memorable. It should be understood that in the villages traveling trade is a common thing, people are used to such machines, which sometimes do not even differ from each other. The unique design will not only help to gain a foothold in the minds of people like “last time I bought a delicious sausage from them, perhaps I’ll take a couple more sticks”, but will also allow you to determine from a distance that the car has arrived.

Formation of the range of goods

The people in the village are not used to chic and live in a big way, so delicacies will not be in demand. But if you really sell expensive varieties of coffee, sausages, tea, then only in a minimal amount. In the future, it all depends on the purchasing power. Often there are regular customers who purchase a certain type of product without paying attention to the price.

The range is formed according to the principle of demand and price category:

• 50% - inexpensive and everyday products (bakery, dairy products, cereals);
• 30% - the same type of product, but in a higher price category;
• 10% - expensive products and delicacies;
• 10% - goods to order.

Route planning

An important stage in the work of a car shop, because the consumption of gasoline and the net time for the sale of goods depend on it.

There are 2 principles:

1. A choice of several places to visit, each of which has a car shop all day. The next day, a new settlement is selected, where the car again spends time until the evening.
2. Visiting several villages per day certain time stay.

The second option is the most preferable for most mobile shops, because it implies a high purchasing power due to the number of visited settlements.

Ways to attract customers

• When you first visit the settlement, you should contact the administration and coordinate the actions on trade, select a point of sale. Firstly, it will save you from unnecessary problems with the authorities, initially determining the entire legality of the enterprise. Secondly, the administration staff is interested in providing the village with food, so the news will spread around all the residents instantly.
• Visiting the settlement at certain hours - this will allow buyers to plan their time, and not constantly monitor each approaching transport. If the entrepreneur follows the schedule of visiting the village, then he inspires goodwill and trust.
• Carrying out periodic discounts and promotions - in this case, you need to act not regularly, but spontaneously. Even those people who do not need anything will approach the car in the hope of purchasing goods cheaper. There is a promotion - the buyer is satisfied. There is no promotion - in 80% of cases a person will still buy something.

How much can you earn from outsourcing?

The profit of a car shop directly depends on the assortment and the number of settlements visited per day.

As an example, consider the following situation:

• assortment - food, household goods;
• the number of points per day - 6 settlements;
• the number of buyers at each point - 20 people;
• the average check is 400-500 rubles.

Total: 120 people a day purchase goods worth 60,000 rubles. 1 million 800 thousand rubles of gross income comes out per month.

To calculate net income from this amount, subtract:

• fuel costs - 80,000 rubles;
• rent of a warehouse for food storage - 50,000 rubles;
• salary for employees (2 drivers and 2 salesmen) - 100,000 rubles;
• additional expenses - 50,000 rubles.

Result: 1,520,000 rubles per month, excluding the cost of purchasing goods.

The average markup on products is 20-30%. If we take a lower value, then the purchase of goods occurs in the amount of 1,216,000 rubles.

Net profit is 304,000 rubles.

The payback of the business will be 3-4 months, since the main expenses at the start include only the purchase of a car and the rental of a warehouse.

Outbound trading is a profitable business. If in cities there is a supermarket on almost every corner, and the need for food pavilions is declining, then in most small villages the opposite is true. There is demand, but there are no stores. A car shop is a great start for an entrepreneur who does not provide for serious investments, but at the same time wants to try his hand in business. Even if something goes wrong, the car can always be sold, so the chance of going bankrupt is close to zero.

Order a business plan

Auto Bijouterie and accessories Hotels Children's franchises Home business Online stores IT and Internet Cafes and restaurants Inexpensive franchises Shoes Training and education Clothing Recreation and entertainment Catering Gifts Manufacturing Miscellaneous Retailing Sports, health and beauty Construction Home goods Health products Services for business (b2b) Public services Financial services

	Investments: From 180 000 $ Opening your own business trading in goods of a well-known brand is always profitable and honorable. We will teach you where to start start-up capital we need and explain the principles of franchising. Each brand has its own requirements for partners and Nike is far from an exception. Therefore, in this article we have placed important things that you should know about. Brand Description Before…
	Investments: from 4,000,000 rubles. Do you want to open your own retail shoe store but don't have any entrepreneurial experience? Then Centrobuv Franchise is the perfect fit for you. About the company Centrobuv opened its first store back in 1992 and has been very popular ever since. This company has gone its own not always easy way and ...
	Investments: 200,000 - 500,000 rubles. "Network of Last-minute Travel Stores" is one of the leading associations of retail travel agencies. The company operates on the principle of franchising and has more than 700 offices in Russia, Belarus, Kazakhstan and Ukraine. For 16 years of successful work, the "Network of Last minute stores" has established itself as a reliable and stable company. The members of the network are legally independent travel agencies operating under a well-known…
	Investments: From 500,000 rubles. We will reimburse 50% of your costs for the repair and decoration of the store. Low investment risks. 40% of investments are exhibition samples, which remain a liquid asset in case of problems. Any business starts to make a profit. With frendom sofas from business, you will also get a lot of positive emotions. Selling this furniture is a pleasure! Your partner is a manufacturing factory, whose history begins in 2006 in the city of Engels, Saratov region. The company is a permanent participant of international exhibitions. Residents of eighty-nine regions of Russia and neighboring countries ...
	Investments: Investments 50,000 - 500,000 ₽ The history of the company begins in 2016, in the city of Penza. Initially, the main direction of the company was the development of commercial projects with augmented reality. After a number of successfully completed large projects, it was decided to develop and manufacture their own products with augmented reality. Initially, New Year's products with augmented reality were developed for wholesale, as a result, at the end of the year, there were excellent…
	Investments: Investments 450,000 - 1,000,000 ₽ The Samogonka.NET company is a network of retail stores selling folk goods: moonshine stills, products for winemaking, brewing, cooperage products, samovars, related thematic products. We are a dynamically developing trading and manufacturing company. We have been on the market since 2014. At the moment, the company has a group of federal online stores: Samogonka.NET / SeverKedr, including a wholesale and franchising department. In our stores…
	Investments: Investments 300 000 ₽ We are the only Fish Holding in Russia, whose portfolio includes the most advanced production facilities from absolutely ALL fish and seafood production regions in the country! Our Group of Companies, in addition to mining and processing, independently took a leading position in the market in wholesale trade, after which it successfully created its own network of fish stores "Kurilsky Bereg". The unique diversification of production assets,…
	Investments: Investments 800,000 - 5,000,000 ₽ ISABEL GARCIA is an Italian designer clothing brand. Our goal is to be represented in every country. Today, the brand is won by thousands of fans around the world. The brand's headquarters, main creative and production centers are located in Bologna (Italy). The representative office of the brand is located in Moscow. The principle of the company is "Straight from the catwalk - to the wardrobe." The mission of the brand is to bring elements of haute couture to…
	Investments: Investments 1 200 000 - 3 000 000 ₽ The history of the SushiStore brand began in 2009, at the peak of the financial crisis. The crisis of 2008-2009 significantly affected the well-being of Russian citizens. In the country, in the field of catering, meanwhile, a pan-Asian trend was seriously brewing. This was due to the popularity of Pan-Asian cuisine all over the world, due to the low cost of its ingredients. It was during this period that Russia began to open everywhere ... Investments: Investments 1 350 000 - 6 500 000 ₽ VodaTeplo® - sales, design, installation, warranty and service maintenance of heating systems, water supply, water treatment, sewerage, smoke removal, ventilation, air conditioning, electrical security, video surveillance, "smart home" systems. As well as sanitary ware, equipment for baths and saunas, fireplaces, bath accessories, equipment for fonts and pools, chemicals for pools and much more. WaterHeat® - engineering systems. The most recognizable brand in our field!!!…
	Investments: Investments 350 000 ₽ The company, as a furniture manufacturer, was founded in 2009. Today it is a dynamically developing manufacturing enterprise. We produce more than 20 thousand products per month. Over 100 stores. The HALF PRICE furniture brand was created in 2014 for a retail chain furniture stores as a furniture discounter. In the same year, the first store was opened. As expected, the project...

How long have you been in the village? Although, in winter, to be honest, there is nothing to do there, but in the summer, especially since rest in popular resorts has now become less accessible for many people, the village, I am sure, will replace both Sochi and Turkey and Egypt. Those who have a dacha in the countryside, or come there to visit relatives, probably know how tight it is in the countryside with commodity supply. A lot of settlements in almost every region of the country do not even have the usual grocery store, not to mention manufactured goods and others. For such, the only way to purchase the necessary goods is a mobile store - a mobile store on wheels.

Business mobility today is of great importance for its development. Look at the success of autocafes , mobile tire shops , discos on wheels , and even autobahns today .

Brief business analysis:
Business setup costs:200,000 - 350,000 rubles (if you have a car)
Relevant for cities with a population:for the countryside
Situation in the industry:supply market is not saturated
The complexity of organizing a business: 2/5
Payback: 3 to 8 months

A mobile shop is not only an opportunity to deploy a retail outlet almost anywhere in the shortest possible time, but also the fulfillment of an important social task– providing remote settlements with all necessary goods. Although, I think, unfortunately, of course, concern for the neighbor is currently of little concern to entrepreneurs who are more interested in profit. Although indirectly it turns out that this problem is also solved.

At the moment, a third of the Russian population (about 47 million) lives in rural areas, almost one-fourth (about 11 million) of this number live in settlements with less than 150 inhabitants, where there is often only one store with a limited range of goods , or absent altogether. Can you imagine what "field" for activity? And the car shop in this situation becomes an excellent tool for starting your own business.

Assortment of goods for traveling trade

Of course, the demand for elite women's underwear in some "Otdalenovka" is zero (although, what the hell is not joking!). Therefore, take care to pre-determine the list of the most "selling" products. I think that the list will be small - a maximum of 20-25 products.

The main population of sparsely populated villages and villages is the elderly, which means that we must first of all focus on their needs. An approximate range of goods that a truck shop can deliver to villages and villages will look like this by category:

Foodstuffs:

• Bakery products (3-4 types)
• Milk and dairy products
• Meat (pork, beef, chicken)
• Sausage (2-3 types)
• Pasta (3-4 types)
• Cereals (4-5 types)
• Canned food (4-5 types)
• Vegetable and butter
• Fruit (to bring vegetables to the village, I think it would be absurd)
• Salt, sugar, seasonings and spices

Household goods:

• Matches
• light bulbs
• Flashlights
• Scissors
• Batteries
• Etc.

Closer to autumn, demand for glass jars, lids, seamers - it's time to preserve the crop. By the way, this is another great idea to make money yourself and give the villagers the opportunity to earn money - selling village preservatives in the city.

You can also carry desired goods to order. For example, they may be asked to bring some item for equipment, a mobile phone, etc. You can take orders not only on the day of arrival, but also by phone.

Places to trade

From the very beginning, you should also determine the places where your mobile store will operate. There are two options here:

1. You choose several settlements that are suitable for you to trade, negotiate with the local administration, and work every day in one of them. The next day you come to another, and so "in a circle."
2. Everything is the same, only in one day you go around all the settlements.

Itinerant trade, as a rule, is carried out in such settlements where there are no stationary stores at all. However, even their presence is not an obstacle to the operation of a mobile store on wheels - you can have a completely different assortment of goods, sell fresher products, install more low prices, or introduce some innovation that will help you beat the “competitor”.

One of important factors The success of the mobile shop for mobile sales is a clear definition of the schedule for the appearance of the mobile shop in the village. Local residents should always know on which days and at what time the shop on wheels will reappear. The principle of "spontaneous" purchases does not give the desired effect in rural areas, where they are used to counting literally every penny.

Most the best time for the arrival of a mobile shop - weekends, or in the evening, after 18:00, when most residents have completed their daily chores at home, or returned from work.

Travel routes for the mobile shop must be developed and tested (driven) in advance in order, firstly, to find the most optimal path; secondly, so that when moving there are no unexpected obstacles in the form of huge pits, puddles, fallen trees, etc.; thirdly, to talk with local residents, find out their needs, conduct a kind of “survey public opinion» for the appearance of a mobile shop in their village.

A shop on wheels can also call in holiday villages, gardening cooperatives - where people come, mainly in the summer, for a short time without counting the supply of food and drinking water.

Equipment for traveling trade

What do you need to organize an outbound trade? First of all, it is, of course, a car. Now many companies sell cars that have been completely converted for traveling trade. You can buy one of these cars - fortunately, there is a fairly large choice.

But, as a rule, people who start doing such a business have either no initial capital or very limited, so the acquisition of such a car shop, for example, based on the Gazelle, becomes possible for them only after receiving some profit as a result of trading . Therefore, many make do with what they have.

"Gazelle", "GAZ-5301", popularly nicknamed "bull", any other small-sized truck, or even a passenger car (best with front-wheel drive) with a trailer is a great option for a car shop. Often in such a business, a tonar is used - kiosks-trailers specially produced for outbound trade.

The car, if the trade will be carried out from it, or the trailer must be properly equipped for the presence of the seller in it and for the storage of goods. Main " headache» for the owner of a truck shop is the installation of refrigeration equipment in the car, which is necessary for the storage of perishable products, and the search for power at the point of sale. The last question can be solved at the first arrival in the village "with intelligence".

In general, products that require special storage conditions are best brought to order, or in very limited quantities.

How to arrange trade from a car shop

How to organize outbound sales? This is a question requiring special pre-training. It must be said right away that doing business without registration (if it suddenly comes to your mind) is punished by rather serious fines. In addition, you will already be "in the eye" of the local tax office, so in the future you are unlikely to be able to avoid serious inspections. Therefore, it is better not to take risks, and immediately draw up all the necessary documents. And do not rely on “what if it blows over” - there will definitely be “ a kind person", which will report" where it is necessary. Believe me, it has been repeatedly tested in practice.

I will not list all the legal documents and laws that need to be read by a novice entrepreneur organizing an exit trade. If you wish, you all without special work you can find on the Internet, or refer to the blog forum, where readers with experience in such cases will tell you exactly what information you need to read.

I will list the most important thing that you need to do so that your outbound trade has the right to exist, and the shop on wheels can freely come to a certain locality in the countryside:

1. IP registration (how to do this, see here -). This form of entrepreneurial activity is most suitable for outbound trade.
2. Proper registration of the vehicle
3. Obtaining permission to trade from Rospotrebnadzor
4. Obtaining permission to trade in rural areas from local authorities (village council, village administration, township, etc.)
5. Obtaining a certificate for products sold (as a rule, the document is issued by the manufacturer or wholesaler)

You must immediately warn that obtaining permission to trade from a mobile shop is a rather troublesome task, so get ready to “walk” through various instances of various levels. However, any business is not immune from this.