Open shawarma from scratch. Choose the location of the outlet

Food is a commodity that sells well. Especially the idea of fast food and fast food. Over the past few years, Turkish and Oriental food has gained a lot of momentum. You will find a business plan on how to open a shawarma and what you need for this later in the article.

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Description of the business, product or service

The activity is quite simple, it consists in selling ready-made and hot shawarma or shawarma, as it is called in Ukraine. Comparing the mechanisms of work and the stages of building a business with their neighbors, they are quite similar. You can sell related products.

What to sell with shawarma:

cola, fanta and sprite;
tan, beer or kvass.

Opening plan

On the network you can find a ready-made sample system. The success factor in 2019 is the location of the kiosk. First, find a passable place in the city. Is it a campus, a train station or a shopping center. After finding the premises, take care of obtaining documents and purchasing equipment. Find a recipe to make the product delicious. Despite the single mechanism, everything depends on spices and meat.

Step-by-step instructions on how to start making shawarma:

Finding a room.
Registration.
Purchase of equipment.
Hiring staff.

Step 1: Finding a room

It should be in a convenient location. It is desirable that there are no competitors nearby, if the product is tasty, customers will come. Basically, they do not rent a room, but a kiosk. It is more profitable and more convenient. Since the project does not require a lot of equipment, a small sales stall will do.

Step 2: paperwork

You will have to work hard to get the necessary documentation. Meat is a perishable product, and special attention is paid to matters related to it. Products and sanitary conditions must be at a high level. Obtain permission to set up a stall on the land. If you plan to hire employees, they must have a medical book.

What documents are needed:

IP registration certificate;
land lease agreement;
contract for the supply of meat;
certificate from SES;
permission from the fire department.

Step 3: purchase and installation of equipment

First you need to find a kiosk. Basically, iron kiosks are installed. They are cheaper than special trailers on wheels, but less convenient. Then purchase equipment directly for frying and cooking.

What equipment is needed, with prices in rubles:

grill (16,000);
grill contact (10,000);
knives, scrapers (15,000).

Gallery "Equipment"

Contactless grill Contact grill

Step 4: Recruitment

The ideal option in this case would be to hire someone with experience. You can select shawarma by tasting the product they have prepared. Give preference to a person of oriental appearance. As the market shows, it is those whose dish is shawarma that cooks it tastiest.

shawarma (25,000 rubles).

Step 5: Advertising Campaign

Given the locality of this direction, the main advertisement will be the taste and design of the tent. It is desirable to make these two points at a high level. To do this, make a colorful design, set music or lanterns. This will draw people's attention to the outlet.

Financial part

The main funds will be spent on renting land and a stall. The rest, by business standards, is not particularly expensive. Additional funds may also be required to obtain permits. How much it costs to start a business depends on its size.

Required investments in rubles:

stall rental (50,000);
land lease (50,000);
equipment (41,000);
employees (25,000);
other (50,000).

Total: 221,000 rubles.

Risks

When you open a business from scratch, the main danger is the lack of experience. Because of this, the taste of the product may suffer. Over time, experience, calculation and understanding of the client will come. A bad product is a significant risk of losing customers and getting negative reviews.

Today, many people are in constant motion and do not have the opportunity to spend much time on good nutrition. In the rhythm of the modern city, people are used to snacking on the go. In addition, there are many people who cannot afford to eat in a cafe: schoolchildren, students, seasonal workers, etc.

Opening a shawarma stall does not require large investments, and this business begins to generate income from the very first days of operation. The main thing is to choose a location with high traffic, and then it's up to a good cook and the right pricing policy.

This type of business is a great start in the catering industry. Opening a shawarma stall has many advantages over opening the same restaurant or cafe:

Small investment.
The probability of finding a good master who will cook shawarma is much higher than a unique chef for a restaurant.
Easy registration procedure.
Checks are much less frequent than in the same restaurants.
Business scalability.

This business plan considers the option of opening a shawarma stall in June. You can choose another month to start and see all the necessary calculations in the financial model.

The amount of initial investment is 262 830 rubles.

The break-even point is reached on the sixth month of work.

The payback period is from 8 months.

Average net monthly income 60 000 rubles.

Profitability of sales 13% .

2. Description of the business, product or service

Shawarma (shawarma) is an oriental dish that is prepared as follows: grilled meat is chopped into small pieces, fresh vegetables and herbs, as well as sauce are added to it, after which the filling is wrapped in pita bread, pita or flatbread. All ingredients are prepared in advance, so the shawarma itself is cooked in 5-10 minutes. Use it hot and without appliances.

The price of a dish that has an original taste and easily satisfies hunger varies from 100 to 200 rubles, depending on the filling. The above advantages make shawarma one of the most popular fast food destinations.

A kiosk with shawarma must be located in a place with high traffic. The area of the room is 10-15 m2. Today there is a large selection of kiosks on the market, so finding the right one will be quite easy.

Shawarma range:

Chicken;
Meat;
Cheese;
Vegetarian;
Dietary.

For additional profit, you can offer related products - drinks, pastries, desserts.

The drinks:

chilled juices;
Lemonade and sparkling water;
Coffee;

Other baked goods:

Samsa;
Pizza;
Hot dogs;
Sandwiches.

Dessert:

Ice cream;
Milkshakes;
Branded cakes;
Chocolate bars.

Working hours: 9:00 - 21:00.

3. Description of the market

The turnover of the public catering market in Russia in 2016 exceeded 1,200 billion rubles. This is evidenced by the data of Rosstat.

At the same time, the growth in fast food was the most noticeable: from May 2015 to May 2016, 408 new fast food chain restaurants were opened in the Russian Federation. In 2015, growth in this area amounted to 5.2%. In the Moscow region, fast food chains are especially distinguished. For individual networks, growth was more than 10%, CBRE analysts said.

Thus, the fast food industry has great growth potential.

The target audience

The following population groups are frequent customers of shawarma establishments:

pupils;
students;
representatives of working professions (for example, builders, loaders, etc.);
middle managers and other office workers;
fast food and street food lovers.

4. Sales and Marketing

5. Production plan

Stage 1:

Business registration

First you need to register as an individual entrepreneur (individual entrepreneur) and select the appropriate form of taxation (UTII). Registration as an individual entrepreneur allows you to sell food and non-alcoholic beverages.

As soon as you are registered and entered into the unified register, you need to obtain the following documents:

permission to conduct activities - issued by municipal authorities;
permission to open a tent with shawarma in a specific area - issued by Rospotrebnadzor and concerns only sanitary and epidemiological issues;
sanitary and epidemiological conclusion of Rospotrebnador - issued regarding the compliance of your enterprise with existing sanitary and epidemiological regulations, standards, rules;
acting as an annex to the conclusion of Rospotrebnadzor, a document called "Assortment list of manufactured products";
a program of production control over the procedure for observing sanitary rules and the implementation of mandatory sanitary and epidemiological measures in the manufacture and sale of public catering products;
a contract for laundry and dry cleaning services for washing special uniforms for personnel;
certificates of conformity of manufactured and sold products with the requirements of the current regulatory documentation;
agreements on disinfection, disinsection, deratization;
agreement on the disinfection of ventilation and air conditioning systems;
contract for the removal of solid domestic waste (MSW) and organic waste;
employees' medical records.

Stage 2:

Location selection

The best places to set up a shawarma stall:

city center (ideally, one of the central squares, where there are many people on weekdays and weekends);
in front of universities and other educational institutions, hospitals, office buildings;
in close proximity to markets and train stations;

Room characteristics

room area - 10-15 m2;
availability of water and electricity;
insulated walls.

Stage 3:

Supplier search

In all cities there are wholesale food depots or firms specializing in the supply of food. Choose one primary and several secondary providers. This minimizes possible force majeure. For example, the main seller will sharply inflate selling prices, or will not be able to ensure continuity. Having secured business contacts, you can count on additional discounts as a regular customer. Buy often, but in small batches. So you will pay more for shipping, but save on food storage, you will not need special long-term storage systems like a vegetable box. This will also ensure the freshness of the food.

Many wholesalers have ready-made supply sets in stock, that is, they can completely take over equipping your outlet with all the necessary food products at minimal prices.

Stage 4:

6. Organizational structure

As a rule, at the initial stage, the owner of the business is the manager of the stall.

Staff: 2 cooks/salesmen.

Schedule 2/2.

In the kiosk with shawarma, the cook also plays the role of a seller. But if the influx of buyers is too large, then in the future you can put two people on a shift. Then the seller will work, who will serve the client and calculate it, as well as the cook.

Basic requirements for personnel:

Availability of a medical book;
Experience as a chef
Honesty;
industriousness;
Responsiveness;
Friendliness.

The seller's salary is calculated as follows: salary (10,000 rubles) + bonus part (5% of revenue).

You can see a detailed payroll calculation with premiums and insurance contributions in the financial model.

7. Financial plan

The main cost item in investments is equipment. In the following table, we will write it down by articles.

Name	price, rub.
Grill
Hood
Refrigeration equipment
Microwave
Electric boiler
Furniture (tables, chairs, hanging cabinets)
production table
double sink stainless steel
Water dispenser
Tableware
Cash register
Total:

A gradual increase in sales volumes is predicted in the first 6 months of the project implementation. Thus, the considered base scenario is realistic, and the project has a reserve for increasing sales volumes in case of successful entry into the market. A detailed sales plan for 24 months is presented in the calculations of the financial model.

Simple but convenient fast food outlets - shawarma kiosks - have gained significant popularity.

They can be found in any big city and at the same time starting a similar business of your own is not as difficult as it seems at first glance.

This type of business is attractive due to its relative simplicity and speed of creation. The initial investment is quite modest and, with the right combination of circumstances, will quickly pay off.

The variability of the final form of the institution is huge, it is possible to open both a small kiosk specializing exclusively in the sale of food, and a larger room where visitors can comfortably eat at the tables.

The street food format fits perfectly into the atmosphere of a bustling metropolis, and with proper positioning, your business will exist for many years.

Recently, the distribution of shawarma stalls has somewhat decreased due to increasing competition from numerous mobile fast food outlets. The disadvantage of starting in this area is its low prestige, most believe that this type of business is the lot of emigrants only. Most establishments are very similar to each other, and if you give your unique flavor, then consumers will notice this, and incomes will certainly grow.

What documents and permits are needed

The required package of documents is quite large, and it takes some effort and a lot of time to get everything. Most entrepreneurs arrange such a business, but if you plan to sell not only shawarma and soft drinks, but also alcohol, then it is necessary.

You will also need the following:

After successfully finding the location of the stall and concluding a lease agreement, you need to obtain permission from Rospotrebnadzor to install a retail outlet in a specific location. In fact, this document confirms that in the event of fires and other emergencies, your kiosk will not create obstacles for the evacuation of people.
Additionally, the same authority issues a sanitary-epidemiological conclusion that the production process meets all standards.
Rospotrebnadzor does not stop there and still requires a production control program, which, in theory, should be a tool for continuous monitoring of product quality.
For the entire range offered, certificates of conformity with the requirements of the standards must be issued.
Washing staff uniforms at home is prohibited, you need to conclude a contract for the use of laundry services.
Even if the sanitary situation in the premises is impeccable, government agencies will still require an agreement on disinfection, disinfestation, deratting of surfaces and ventilation systems.
Employees must be registered in accordance with labor laws and have properly completed medical books, which are admission to work with food products.

Red tape is the most tedious process when starting a business, and many use the intermediary services of agencies that, for a reasonable price, will save you hours spent in lines.

It is also not recommended to get involved in bribery when issuing permits, regulators like to conduct numerous checks, during which it is easy to identify obvious violations. It is better to do everything in accordance with legal requirements from the very beginning.

Format Options

All point format options can be divided into stationary and mobile("on wheels"):

The advantage of mobile establishments is their quick transportation during the celebration of the City Day and other mass events, when the need for fast food is maximum.
At the same time, stationary rooms may have more efficient equipment, comfortable tables and other amenities. Most often, stationary outlets are opened on the first floors of buildings, corner placement will only increase the recognition of the institution. Quite often, ready-made small architectural forms are used. The range of such kiosks is huge, while they have basic communications for further configuration. It is advisable to give your point of sale a unique appearance in order to stand out among the many faceless competitors.

Location selection

Perhaps this nuance is most important for the profitability of the future enterprise. Of course, you can cook the best shawarma in the city for a reasonable price, have a very attractive exterior, but without a constant human flow, all your efforts will be useless.

The next factor is the potential demand for street fast food in this place. For example, often there are 2 or even 3 points for the sale of shawarma near metro stations, and the next establishment of such a plan is unlikely to pay off quickly, and in the face of competitors you will become a true enemy, because of which their incomes have fallen.

The ideal option would be a crowded place, but so that similar points are not visible on the horizon. Many people buy shawarma spontaneously, just by seeing a kiosk nearby with alluring aromas, and your outlet should be just such a choice for customers.

Point equipment

Cooking shawarma is a simple process, and special devices are not needed here. The basic devices are:

grill;
burners;
fridge;
cash register.

The grill is the main place for cooking the product, and there is no great difference between gas and electric models. Everything is based solely on the required performance and financial capabilities.

Grill burners require more careful consideration when purchasing. When purchasing a simple grill, the quality of the product will not suffer in any way, but if you choose an unreliable burner, you can lose the preferences of buyers.

With a refrigerator, everything is very simple, it must contain all the necessary ingredients. It’s just that it’s very difficult to accurately plan this parameter in theory, everything will become clear only in the first months of work. Therefore, it is not worth buying small-capacity refrigeration equipment, it is easier to buy a large device right away than to buy another one later to meet the growing demand.

Since it is preferable to operate completely legally, the simplest cash register will be an excellent proof of the legal origin of income.

You can carefully study the production process in the following video:

Required personnel

The staff is the face of the enterprise, it is worth hiring people with a proper appearance, the presence of charisma is only welcome. Cooking shawarma is very simple, and it is irrational to require a chef's education. With proper skill, even the most unpromising employee will become a virtuoso of cooking products in a matter of days.

Mandatory is the absence of venus-dermatological diseases and a correctly completed sanitary book. Staff turnover in this business is significant, and it is always worth having a reliable employee on hand.

Purchase of raw materials

The ingredients for shawarma (meat and fresh vegetables) are perishable, so you need to constantly analyze the level of sales so as not to overstay the expiration date. After reaching a certain level of predictability of implementation, it is worth thinking about the quality of the products.

Ideally, if a farmer is found who supplies consistently high-quality products at reasonable prices.

The use of such components will dramatically distinguish your product from the product of competitors who buy factory raw materials at wholesale sites. In negotiations regarding the cost of raw materials, it is worth insisting on progressive discounts in relation to the volume of purchases. This will serve as an additional incentive for the development of the enterprise.

Restaurant advertising

Traditional advertising channels are ill-suited to popularize shawarma establishments. The vast majority of customers know that this particular shawarma is delicious, or simply make a purchase, because this outlet turned out to be closer than others.

But this does not mean that advertising your business is not needed. Many create entire networks of many points, and if you think about the future, then it is recommended to take participation in various festivals street food, occasionally offer shares, for example, when buying shawarma - tea for free. Also high-quality, noticeable and unique sign- one of the best advertising media, which is bound to attract attention.

Costs and profitability of the project

All business expenses in addition to the initial investment should be divided for further analysis into constants and variables. Depending on the size of the business, the capital investment at start-up can be from 3 to 10 thousand dollars.

The lion's share of fixed costs will consist of rent and wages. The direct costs of raw materials, electricity, etc. are relatively low and there is no need to cut them.

It is important not to forget that making a profit is not the initial task of a business, the primary need is to recoup the money invested at the start.

Perhaps a stall or a mobile trailer with shawarma can be attributed to the most low-cost types of business, but you should not expect fabulous profits either. This is a fairly stable small business, which, with the opening of several similar points, goes into the category of medium. Having established the work of several stalls with shawarma, you can earn 500,000 rubles or more monthly. At the same time, product suppliers will be common to the entire network, which will positively affect the operation of all your outlets.

You need to start production and marketing from one kiosk, especially if this business is new to you.

There are 2 options for the premises for the shawarma trade: stationary stall and mobile trailer trailer. First you need to decide which one you will use for the production and trade of shawarma. Both options can generate income, but have their pros and cons.

The trailer is advantageous for its mobility. It can move during holidays and important events to a place with a large crowd of people, thereby increasing demand. The shawarma stall has a good permanent customer base. Having "lured" the buyer, he will have a regular, stable sale of his products. A stall purchased or rented is used. You can also rent a larger room, but then you will need many other goods.

Next, you need to think over the assortment, since the execution of documents that need to be prepared early depends on this, since this process can take up to 3 months. If you plan to trade in alcoholic beverages along the way, you need to register your company as an LLC, if there are none, then the most suitable option is an individual entrepreneur. While the papers are wandering through the authorities, you will have time to go through all the other preparatory stages before opening the shawarma.

Investment size

The advantage of a business built on the shawarma trade, that the return of funds with a profit will go from the first day. Leaving funds “just in case” is not necessary, although cautious entrepreneurs try to insure themselves in case of equipment breakdown or food spoilage.

Step-by-step instruction

First of all, documents are drawn up and the issue of rent is resolved. The range is defined in detail below. Usually, in addition to shawarma itself, such catering establishments sell hot and cold drinks, ice cream, and sometimes other baked goods: sausages in dough, rolls, pancakes, hot dogs, spiral chips, etc. Shawarma should be offered in assortment. Make different portion sizes. Offer the buyer a small and a large shawarma. So you can provide customers with the convenience of consumption, which is only a plus for your institution.

Shawarma is a Middle Eastern dish, which, under other names, is common both in Europe and beyond the Urals. It is prepared from meat, pita bread, vegetables and sauces. Toppings and seasonings may vary.

The meat is grilled, then chopped and wrapped in pita bread together with vegetables. Used chicken, turkey, veal, lamb. In non-Muslim countries, shawarma is also prepared with pork. All this diversity will expand the range. In the course of trading, it will be clear which types to cook more, and which ones are better to exclude altogether.

Meat will be brought daily, it is easier to buy already wound on a spit. Some prefer grills equipped with skewers, on which individual carcasses or pieces of meat are strung. The chef will have to mince the meat after grilling it himself. Now it's time to get the equipment. You will need:

Grill (electric or gas).
Grill burners.
Fridge.
Washing.
Desktop (metal).
Hood.
Chef's tool.
Cash register.

In order to save money, for the first time, you can do without a freezer and a microwave oven - they are not required for shawarma, but later it is advisable to purchase such equipment for related products. It all depends on the number of buyers, demand and assortment. Shawarma equipment at the beginning can be bought with simpler modifications, Chinese or used. Subsequently, it is desirable to replace it with reliable and modern units of well-known brands.

It is also necessary to buy a uniform for sellers, napkins, bags, gloves, disposable and professional tableware.

Recruitment is based on an interview. Work experience and compliance with medical indicators is important. Goodwill and correct behavior of salespeople are no less relevant, therefore, when choosing a candidate for a position, it is worth evaluating his stress resistance and ability to smile. The shawarma kiosk hires 1-2 employees, depending on the point's work schedule. Cleaners are not required, as the shawarma sellers do the cleaning at the end of the working day. At night, as a rule, shawarma is not sold, because it is not profitable.

Shawarma kiosk should be located in a crowded place. The closest access should be to a train station, park, metro, shopping center or public transport stop. The biggest fans of fast food are students who prefer to eat fast, tasty and inexpensive, so you can choose a place for a shawarma stall near an educational institution (technical schools, universities, colleges, training centers) or a hostel. The kiosk or trailer should be visible, otherwise you will have to place a lot of bright signs and pillars.

Since mostly young people eat shawarma, it is advisable to decorate the room in a creative, modern style.

The room itself should have large windows.- people will see the process of cooking, which will inspire confidence in its quality and entertain them while waiting for their order. At night, the illuminated stall will be visible from afar, which will attract additional customers to it. Such outlets have never attracted lawbreakers, because at night there is no money or valuable equipment that can be quickly sold. Therefore, you should not be afraid of large windows, although there is a risk of vandalism, but such cases are extremely rare. It is easier to insure the kiosk and equipment.

The documents

Opening a shawarma is not difficult, but you will have to collect a lot of documents and permits. First you need to register an individual entrepreneur and register with the tax authority. A single tax on imputed income is usually applied to such establishments, but in Moscow it is the simplified tax system or OSN (the simplified tax system is more profitable). An individual entrepreneur is registered at the place of registration, and not at the place of activity. You can set up a kiosk anywhere in the territory of the Russian Federation, after coordinating this with the local authorities. Next, you need to collect the following package of documents:

Permission for the production and trade of shawarma (municipal authority).
Permission to open a retail outlet in a certain territory (Rospotrebnadzor).
Certificate of sanitary and epidemiological status (Rospotrebnadzor).
List of manufactured products (Rospotrebnadzor).
Agreement with the laundry and dry cleaners for the laundering of uniforms.
Quality certificates.
Agreement on disinfection, deratization, disinfestation.
Ventilation contract.
Contract for the export and disposal of fluorescent lamps.
Agreement for the removal of garbage (household and organic).
Staff medical records.

In addition, it is required to draw up a production control program (PPK), which should reflect items on laboratory research, visual control of compliance with sanitary and epidemiological standards, organization of measures to eliminate inconsistencies, etc. Permission from the fire service and SES is required. Medical books must have unexpired marks on examinations by specialists.

Opening checklist

Is it profitable to open

Let's calculate whether it is profitable to open shawarma. To do this, we will compile a list of expenses and income for a month in a rented stall without selling alcoholic beverages, subject to an average flow of visitors. The expenditure and income item for products is very relative, since everything depends on the turnover and assortment.

Expenses

Kiosk rental - 20,000 rubles.
UNDS tax - 6,000 rubles.
Insurance premiums for employees - 2,000 rubles.
Food and drinks - 50,000 rubles.
Garbage removal, laundry, utility bills - 5,000 rubles.
Disposable tableware, napkins, bags, etc. - 2,000 rubles.
Salary to employees - 30,000 rubles.

Total: 115,000 rubles.

Modern people are constantly in a hurry somewhere. In this bustle, there is not always time for a full meal, so most people eat fast food. You can save time and have a quick bite in almost any part of the city, it is not even necessary to go to a cafe or restaurant. Mobile stalls with fast food are located right on the street and attract customers with the amazing smell of freshly prepared food.

In a previous publication, we talked in detail about that, in today's article we will discuss all the advantages and disadvantages of a fast food business. We will also talk about how to open a shawarma stall.

Shawarma is a popular Turkish dish that consists of a mixture of vegetables and fried meat wrapped in pita bread. The popularity of this type of food is quite large, which makes the opening of a shawarma stall a profitable and promising business.

Shawarma business plan

To organize a fast food business, you need to draw up a detailed business plan with calculations. This is necessary in order not to make critical mistakes during the implementation of the idea and to achieve profit in a short time.

In a business plan for opening a shawarma stall, it is necessary to identify such important nuances as the profitability of the idea, financial investments, payback periods and expected profit.

How to open a shawarma stall?

The primary question that arises for every aspiring entrepreneur is where to get the money to start a business. Even beginners are well aware that the project needs funds.

How much does it cost to open a shawarma?

It is rather difficult to answer this question with accuracy. It all depends on the region where you are going to start a business, competition in the chosen field of activity, as well as on the organizational issues that you will encounter when opening a shawarma outlet.

There are several ways to get money to start your own business. Let's take a closer look at each of them.

Bank loan. Surely the first thought that occurred to you is getting money for a business in a bank. In this case, everything is simple, you need to contact the appropriate bank and apply for a loan. But be careful and vigilant when signing the contract. There are always risks, and no one guarantees you quick success. Therefore, before taking a loan, weigh the pros and cons, and only then make a final decision;
Investment. Finding an investor who will agree to finance your project is, of course, a tempting offer, but not in this case. No one will sponsor the opening of a shawarma stall; rich people are not interested in small projects. Thus, in your case, the only option is to find a partner with whom you can pay all the costs of opening an outlet;
Financial assistance from the state. There is a financial assistance program for start-up entrepreneurs. To participate, you need to be registered with the employment service as unemployed. In addition, it will be necessary to submit salary certificates from the previous place of work, as well as a detailed business plan for consideration by the commission. Having passed all the stages, you will be able to receive one-time financial assistance from the state for the development of your business.

Business registration

The first step is to determine the substantive form of activity. In this case, it makes no sense to register as a legal entity; it is quite enough to choose individual entrepreneurship as a form of activity with a simplified taxation system (single tax on imputed income).

To place a retail outlet, you will need to obtain the appropriate permits from Rospotrebnadzor, sanitary and fire services.

The preparation and sale of foodstuffs are subject to strict control by the Sanstration. Therefore, all norms and requirements for food preparation and food storage must be observed. Be prepared for frequent checks.

Shawarma stall location

The favorable location of the outlet can lead to success and a quick payback for the business. Therefore, it is worth choosing a place for fast food trading very competently.

It is very important to place the outlet in the crowded parts of the city. You can sell shawarma both in the center and near the station, in the park, in the area of educational institutions and hospitals. In general, there, in places with high traffic of people, eager to eat on the go.

A shawarma kiosk can be opened indoors by renting the required space. But in my opinion, it is still more profitable to open a mobile stall on wheels and sell fast food on the street. It is much cheaper financially, and the payback of this business will come much faster.

Shawarma Tent Equipment

The main part of the funds will be spent on the purchase of equipment for the fast food trade.

Necessary equipment:

Grill - the approximate cost is from 10,000 rubles;
Apparatus for making shawarma - from 7000 rubles;
Refrigerator - from 10,000 rubles;
Hood - from 5000;
Production tables - the approximate cost is from 10 thousand rubles;
Washstand from 2000 rubles.
In addition to the main specialized equipment, you will need other tools for making shawarma: kitchen knives, a cutting board, containers for toppings. You will also need disposable tableware and napkins.

Purchase of products

It is very important to buy high-quality and fresh products. Do not buy goods in large quantities, it is better to agree with sellers in the market on the wholesale purchase of products. Remember that spoiled and stale products significantly affect the reputation of the institution and can lead to sad consequences in the form of poisoning. Don't risk people's health.

You can buy fresh meat for shawarma at a profitable, wholesale price in a butcher shop. Alternatively, you can open your own meat stall. Read more on our business portal.

Costs and profits

Your main costs are the purchase of equipment, the rental of a kiosk, the purchase of food for making shawarma. Fixed financial expenses will be: paying taxes and rent, paying salaries to staff, purchasing products.

Profit

As noted above, profit depends on the advantage of the location. Therefore, study demand and competition very carefully and choose the right place for your shawarma kiosk.

A little advice. Shawarma is usually cooked with meat, but today, many people have completely abandoned the use of this product. Therefore, I recommend that you offer your customers a vegetarian shawarma. In this way, you will attract additional customers and secure more profit for yourself.

Advertising campaign

Opening a fast food outlet in a crowded place is the best advertisement. But, despite this, a bright sign will not hurt you. Therefore, I recommend that you definitely use such an effective way to attract customers.

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