Office in a quick way: how to make money on coworking. How to open a coworking center: a business plan with calculations

Like anti-cafes, co-working centers are still a relatively new and completely unexplored direction. At its core, this is also an open space for everyone. But it goes not to rest and have a good time, but to work. In fact, this is a public office where anyone who does not have their own office or special equipment can come and work. You can build a business at the work of a coworking center by charging rent from those who need space.

It should be noted that if earlier such services were used only to save on office rent, today the business has acquired a new meaning. Business people come here in order to acquire the necessary acquaintances, establish the necessary connections, create their own community. Therefore, today coworking centers are formed with their own theme, features that distinguish them from competitors.

Market analysis

Before undertaking the direct opening of a coworking center, you need to conduct an analysis of the market in your region, where you plan to open and start a business. Find out if similar organizations operate in your city or area. If one such center is not enough for a city with a million inhabitants, then it is quite enough for a small town. In the latter case, it is better to abandon this idea and refocus on another business. If you are planning to work in big city, then if there are competitors, you should find your own peculiarity, focus on a narrow audience and, of course, be located in another part of the city relative to competitors.

Center staff

Almost half of the center's success is its employees. For normal work, it is necessary to hire 4-5 people in the staff for different positions:

• the administrator of the hall, who will follow the rules of order in the halls, communicate and serve customers;
• an interior designer who will organize spaces for different thematic events;
• technician who will monitor the serviceability technical equipment in the halls;
• an event manager who will help organize various events in the halls;
• marketer, whose responsibilities will include finding customers and promoting the coworking center in the service market.

You will also need the services of 5-20 volunteers, depending on the scope and focus of your center. You can hire friends, acquaintances, or students who need experience in this field. In the latter case, they can work for recommendations. Don't forget that coworking is a business where it's the little things that matter, so your team needs to be as efficient as possible.

Location

Most the best place in the city for the location of a coworking center - this is the central part or a place near the metro. It is important that the floor plan provides for the possibility of designing several spacious areas. The ceilings of the building should be high, the windows should be large and preferably with an attractive view from the outside. Lighting should be as natural as possible, but artificial should not cause any complaints. Pay attention to the presence of a good ventilation system.

Business should not be opened in shopping or business centers, because the doors of your company must be open around the clock. This will allow you to organize more events that will increase the return on business. Moreover, the center can be organized on outdoors in the park area, providing the place with all necessary communications. But then the space must be provided with all the necessary infrastructure.

Pay attention to the areas near the building that can be equipped for parking or parking. You must provide for the possibility of parking for as many cars as the visitors of your center are offered. Moreover, there should be a fairly spacious entrance to the very center so that a car with overall equipment can unload. If you are planning a business for more than one year, keep in mind that over time, the number of cars your customers own, and even the residents of nearby houses, can at least double.

All this suggests that the choice of a place for a coworking center is one of decisive tasks that the business plan should solve at the start.

Next steps

It is desirable to acquire the selected premises in the property, and then transfer from the housing stock to non-residential. Only after that they start the reconstruction of the premises. After the repair, it is necessary to purchase expensive and high-quality office equipment and only after that acquire and arrange additional pleasant nuances, such as a recreation area, a sports area, a library, and so on.

The basic set of equipment consists of the following items:

• flip chart;
• plasma screen;
• tables and chairs;
• screen and multimedia projector;
• printer and scanner;
• wi-fi internet and more.

Characteristics of the premises

So, the premises of the coworking center should be divided into several zones:

• kitchen;
• recreation area,
• working area;
• smoking area;
• latrines.

The most time-consuming part that a business plan should take into account is the repair of premises. To do this, you can hire interior designers who will think over the ergonomics and aesthetic part of the premises. How exactly to issue them depends on the direction of your business, your financial capabilities and imagination.

As already mentioned, in addition to working areas in the room, a kitchen should be provided. This should be a room with a separate entrance, where there are:

• tables with chairs;
• electric kettle;
• microwave;
• cooler;
• hood.

But it should be taken into account that during the work of the center the situation in the premises may change more than once. Firstly, it can be rebuilt for various events. Secondly, it will have to be adjusted to the needs of your target audience. Therefore, from the very first days of the work of the coworking center, you need to listen to the opinions and wishes of customers, as well as keep track of where they most often spend their time.

Rules of behavior

Since there will be many gatherings in your space different people, should be developed special rules behavior in your center. This will help minimize all possible conflicts and prevent inconvenience.

Typically, these rules include:

• keeping quiet;
• rules of conduct in the kitchen;
• rules of conduct in the workplace;
• appropriate behavior in the meeting room.

The Code of Practice should be posted in a conspicuous place. There should also be an indication of what consequences will come for their violation. Usually prescribe cleaning of the premises, removal of garbage.

But for your part, you must also organize the opportunity to comply with these rules. For example, it is necessary to provide for the opportunity for customers to change their shoes, leave outerwear and not worry about its safety.

Business Orientation

The bigger your city, the more microcultures it has. You can start your own business if you focus on one of them. Then gradually expand, capturing an adjacent audience. Think about the needs of which audience you can most easily meet what your center can offer them. For example, you can organize a space for the exchange of experience, or for gaining new knowledge, provide an opportunity to advertise and present your products, and so on. For each of the directions it is necessary to develop own program that will benefit customers.

This nuance is very important if you start from a small center with one or two work areas. But if you have a large hangar or a multi-room apartment, you can organize the space at the same time for various thematic groups: programmers, artists, needlework lovers and more.

Business promotion

The plan for promoting this type of service should be built primarily on the use of the Internet. Create your own website, which will be filled with information about the center as much as possible. Regularly post news and reports on events, talk about promotions and new opportunities. Also start pages on the main in social networks, where you also drop reports, photos and videos about the events held. Be sure to include various webinars in your business plan.

The media should not be discounted as an advertising tool. They can submit both direct advertising and the same reports on the events held. If you constantly have interesting events and other meetings, media representatives themselves will be willing to cooperate as a reliable source of interesting information.

As an addition, you can use other promotional tools, such as promotions, distribution of flyers, and others.

List of services of the center

For effective work it is important to form a detailed and clear list of the center's services and their cost. The greatest return, according to entrepreneurs operating in this area, is provided by educational events or entertainment. Among them, it is most profitable to hold webinars, conferences, thematic lectures, weekend markets. They account for about half of the revenue. Initially, it is worth holding small, sometimes free events in order to study the interests of the audience. Then organize more in-depth programs. Or you can simply offer space for rent, without actually organizing events.

In any case, it is necessary, together with lawyers, to draw up a detailed contract for the provision of such services, as well as an application form for which the premises will be rented out.

Formation of the price list

Payment for the services of the center is for renting a room or workplace. In both cases, a flexible payment system should be provided. Usually they offer a per-minute payment system, which allows a person at first to understand how suitable this space is for him to work. The cost of rent in this case is 1.5-2 rubles. in an hour. Subscriptions are offered next. For example, for a month you can purchase a card for 8-12 thousand rubles. with a full reservation of the selected workplace.

Coworking is a relatively young type of business that appeared in 2005. The first co-working center was opened by American freelancer Brad Newberg, who solved the classic problem for a freelancer: always work anywhere (at home or in a cafe) or work in own office(for which you need to pay good money). Brad combined the best of the two formats, and this is how the first coworking center appeared - something between a cafe, an office and a home. And within a few years, the idea spread around the world with overwhelming success. More recently, such a business appeared in Russia.

The service turned out to be quite in demand for small businesses and novice startups, especially in major cities(like Moscow and St. Petersburg), where renting an office is far from cheap, and a coworking center provides everything you need to do business for little money. Here you will find free wi-fi, a separate table and chair for work, the ability to print documents, a room for personal meetings with clients, a relaxation area, separate kitchen, advice on accounting and legal matters and much more.

Freelancers immediately felt the benefits of coworking: for a low fee, you get everything you need to work, as well as the most important thing that is missing in working at home - the environment. There is no temptation to go to sleep here, extra time spend in front of the TV. Everyone is busy here. Seeing how others work, there is a desire to work with more efficiency and efficiency. There is both communication and a team here - everything that is sorely lacking when working at home.

The services of such centers are often used by consulting agencies, providers, tourists, pharmaceutical representatives, web developers, tutors (for example, in foreign languages).

With proper organization, this service will be in constant demand. The following facts speak in favor of opening a coworking space:

1. Growth in the number of small businesses in need of cheap rent
2. The need for functional venues for meetings, seminars, trainings, presentations
3. The growth in the number of freelancers, people who constantly work one-on-one with a computer, but also need to communicate.
4. Promotion of small business
5. State support. There are many examples of opening such a business with the financial support of local authorities.

Statistics show that such a business is in the development stage. Only 24 work in Moscow coworking center, in St. Petersburg - 9, in Yekaterinburg - 3. In other large cities, you can find no more than 1 - 2 such establishments. The niche is free. While free...

Organizational matters

Opening a coworking center should begin with finding a suitable space. This task is not as simple as it might seem at first glance. It is necessary to choose a roomy, but inexpensive room, with an area of ​​300 sq. m. It will be necessary to allocate space for the placement of work areas, separate rooms for seminars and trainings, a conference room, as well as for the kitchen, lounge, restroom and staff room.

An example of a room layout:

At the same time, you need to be ready for serious investments. Apart from cosmetic repairs and redevelopment of the premises, you will need to invest in the purchase of furniture, office equipment, media equipment, household appliances. A lot of money will be spent on the design and advertising of the center. Investments start from 1,000,000 rubles, you can’t count on less.

How much can you earn?

Modern co-working spaces make money by renting space to individuals, as well as by renting out meeting rooms and conference rooms. For example, in the co-working center "Free Swimming" (Moscow), renting space for a freelancer will cost 5900 rubles / month. This amount includes: work zone, internet, Wi-Fi, connection points (electricity), printing materials, kitchen, coffee, tea, relaxation area. For small businessmen (startups) rent costs 11900 rubles / month. and a fixed desktop is added to the list of services, office chair, personal boxes, meeting rooms. If you pay an additional 3000 rubles, then parking, legal and accounting consultations will be added to the services of the entrepreneur. One day for regular freelancing (work area, internet, kitchen, recreation area) will cost 400 rubles.

There is also such an interesting service as a virtual office, which costs 3900 rubles / month. The client is provided with a meeting room (10 hours, according to the reserve schedule), postal address, receiving correspondence, calls and transferring information to the client. Inexpensive and most useful service for a small company.

The calculation for revenue is such that only thirty regular customers - freelancers will bring about 180,000 rubles to the institution. per month, only 10 small firms - another 119,000 rubles. It is worth counting on renting a conference room for seminars and trainings, which is another 30,000 rubles. to the organization's monthly income. Total - about 329,000 rubles. per month. The main share of funds from this amount will be spent on renting premises (~ 100,000 rubles), wages service personnel(~ 80 000 rubles), as well as food and expendable materials(tea, coffee, stationery ~ 40,000 rubles). As a result, the organizers of the case will earn up to 100,000 rubles.

"Underwater rocks"

Opinions about the profitability of coworking in Russia are divided. Some entrepreneurs believe that this is a profitable business, others - a complete failure. Both are right, as there are examples of both successful projects in this area and unsuccessful startups. Most of the mistakes in organizing such a business are related to the following:

• Poor assessment of business prospects in a particular city. The demand for such a service in Moscow (where there is a shortage of cheap space) and in some provincial town will be completely different. There is no need to even try to open such a business in small and medium-sized cities: no one needs such a service there, and if it is needed, then only a few.
• Gap in the process of starting a business. If you go through business forums, you can find such reviews about coworking as this one: “In our city, this idea did not work, although the idea was interesting. Only craftsmen opened such a business. Somehow I decided to go to them and was horrified: a continuous row of tables measuring 50 * 50 cm, separated by 30 cm partitions, although the area of ​​\u200b\u200bthe room allowed me to put large tables, ”says ATatam user from the biznet.ru forum. Somewhere they did not complete the design, somewhere they decided to save unjustifiably - all this affects the general opinion of customers. Customer opinion is the most important thing in any business.
• Inexpensive, but at the same time roomy. High rent can ruin this business at the very beginning (premises in the city center cannot be cheap). A small area will not allow you to properly position the freelance room, conference room, meeting room, kitchen, etc. Therefore, you need to look for large areas(from 300 sq. m.), with low rent and good transport accessibility (the closer to the center, the better). Summing up, we can say that one of the most challenging tasks in coworking is to choose the right space.

The article discusses the main elements coworking center business plan. Coworking centers in Russia are only gaining momentum, although in foreign countries this is a well-known concept and a popular type of organization of activity. As a result, the level of competition in Russian market low, which will allow a novice entrepreneur to occupy his niche.

However, it is necessary to focus on detailed analysis demand. This is best done within coworking center business plan. It structures all the necessary information, substantiates further steps, and also conducts necessary calculations and the financial model of the future company is built.

Key features coworking center business plan with calculations

Features of a coworking business plan

As mentioned above, one of the main steps in the process business planning coworking centers is to study the demand from the population for this type of service. Since the circle of consumers is limited, before opening, you should study the number of potential customers and how much they will be willing to pay for it.

In addition, you should focus on calculating the efficiency and profitability of investments, as well as on the profit forecast.

Competently compiled marketing plan in business plan integral part of the launch coworking space.

Description

Files

Coworking business involves the opening of a space where people work, renting workplace on the certain time. This space involves the provision of the following services:

• Providing a workplace with all necessary equipment;
• Ability to use meeting rooms;
• Organization of educational courses and seminars;
• Coffee and drinks are included in the price.

Thus, a territory is organized in which a working atmosphere reigns, which is important for the target audience, which includes:

• Freelancers;
• Businessmen;
• Self-employed.

In a word, people whose work is not tied to a specific place, however, they need the infrastructure for meetings or they are simply not comfortable or not able to carry out their activities from home.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for launching a coworking center

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of a coworking center

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a coworking center

7 - Conclusions

The business plan of the coworking center is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - in financial model parameters are highlighted - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Tariffs

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. Thanks to this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Benefits of coworking

The main alternatives to coworking centers are working from home, as well as in various cafes and anti-cafes. The benefits of using coworking are:

• Communication with like-minded people;
• Everything for meetings and negotiations;
• Ability to use a scanner, printer and other equipment;
• Cheaper than renting an office;
• No distracting elements;
• Comfortable conditions and creative atmosphere;
• Good location.

It is also worth noting that, as a rule, drinks are included in the price, in addition, a separate area for meals is organized, which creates optimal conditions.

Also, specialized co-working centers are becoming very popular, where representatives of the same profession unite, for example, designers, copywriters, website creators, etc.

Mentioned advantages coworking center should be reflected in the program of marketing activities within the framework of business plan.

Premises for a coworking center

The key to success coworking business is a properly selected room, the main requirements for which are:

• Good location. It is best if it is the central part of the city or a business district.
• Design. The more attractive design solution, the more people will tend to work in this place This is especially important for creative professions.
• Provided various zones. For example, a work area, meeting rooms, conference rooms, a kitchen, a recreation area, administrative premises.
• Good ventilation system, natural light.
• Availability of free parking. This is especially true when located in the city center, since, as a rule, customers arrive for several hours.

Startup stages in the business plan of a coworking center

To start coworking center business you will need to go through the following steps:

1. Analysis of the market situation. Competitors, demand, pricing order, factors external environment influencing development.
2. Description of the concept, including ideas, goals, list of services, creation of a price list, etc.
3. Determination of the list of advertising and marketing activities.
4. Drawing up a financial plan, calculating the feasibility and effectiveness of an investment.
5. Register as legal entity or individual entrepreneur, registration with the tax authority, the choice of taxation system, opening a current account.
6. Search for premises, approval of the design project, implementation of repair work.
7. Purchase necessary equipment and furniture.
8. Conducting an advertising campaign.
9. Selection and hiring of personnel.

Thus, in the end, based on a pre-compiled business plan opens coworking center.

Investments foreseen in the coworking business plan

For start coworking business the following investments are required initial stage:

• Premises rent - xxx rub.
• Design and repair work- xxx;
• Purchase of equipment - xxx;
• Registration and opening of a current account - xxx;
• Advertising and marketing - xxx;
• Stock of money - xxx.

Total from 5 to 50 million rubles. depending on the premises, since it is its rent and equipment that accounts for the bulk of the initial investment.

To do this, you can use both your own and borrowed funds. To get loans or attract investors, you need a professionally written business plan. Ready coworking business plan can be downloaded from the link below. The financial model is calculated there and all the necessary information is structured.

Coworking equipment

For organization comfortable space coworking space the following equipment should be procured within the framework of business plan:

1. To create jobs - computers, printers, scanners, copiers, office equipment, speakers, headphones, webcams.
2. For conference rooms and meeting rooms - a projector, plasma panel, magnetic board.
3. For the recreation area - a coffee machine, a cooler, a microwave oven, a refrigerator, a kettle, a toaster, etc.
4. Furniture - tables, chairs, sofas, poufs, cabinets, etc., provided by the design project.

In addition, it is important to provide for the mandatory connection of high-speed wireless Internet and a charging device. Expenses coworking center for the purchase of equipment are included in the financial plan business plan with calculations.

Promotion of the coworking center

The main task of the entrepreneur at the initial stage is to attract as much as possible more visitors. To do this, you can perform the following steps. These activities and the budget for them are recorded in coworking center business plan.

First, create a selling site and groups in social networks for coworking business and engage in their promotion with the target audience, since customers are active Internet users.

Secondly, the presence of a bright sign and the distribution of leaflets near the nearest coffee shops and anti-cafes will become another channel for influencing potential customers.

Thirdly, it is important to provide a bonus system for regular visitors or a discount when buying long-term subscriptions. You can also do a free trial visit.

Finally, organizing several large educational conferences and webinars will allow you to introduce the maximum number of people to your coworking center.

Coworking income and expenses in a business plan

They are displayed in financial terms business plan and serve as the basis for calculating the profit forecast coworking center.

Costs of coworking centers

Costs are necessary to maintain the coworking space and ensure its development and include:

• Premises rent – ​​xxx rub.;
• Utility payments and communication services - xxx;
• Tax deductions - xxx;
• Salary - xxx;
• Maintenance of equipment - xxx;
• Organization of drinks and meals - xxx;
• Advertising - xxx.

General current expenses business coworking centers will be from xxx rub. monthly and will be covered by the payment of services by visitors.

Coworking Profit Forecast in a Business Plan

Profit is projected based on revenue, the bulk of which is service fees coworking center:

• For renting workplaces - from xxx rub. per month;
• For an entrance ticket to events - from xxx rub. per month;
• For additional services - from xxx rub.

Total total monthly revenue can reach xxx rubles. Then, with existing costs, the net profit in coworking business plan will be from xxx rub.

Staffing in the business plan of coworking centers

IN organizational plan The coworking center provides for the following positions:

• Administrator;
• Marketer;
• PR manager;
• Accountant;
• Hall employee;
• Worker.

In addition, when creating a design project, a designer will be required. Total population depending on the scale business coworking center will be 7 or more people.

The structure of the financial model of the coworking center

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such system analysis data gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc.

Should you open a coworking space?

The presence of a low level of competition and the demand for this product in the market create favorable conditions for development co-working center business and making a profit.

This will require a well-built system at the planning stage in the format of a business plan. We have already prepared coworking center business plan, which included all the necessary information and all the calculations. You can download it from the link below and start implementing the idea right now. If you need additional funding, this document will help you negotiate with bankers and investors. At your request, we can also draw up an individual turnkey business plan, where we will take into account all the wishes.

Detailed study of customer needs and taking them into account in the project creating a coworking space will ensure the necessary customer flow to maximize profits.

In large cities in the West and in Russia, co-working spaces for representatives of office specialties are successfully operating. What determines success and how to open a coworking center?

What is coworking

The term coworking comes from the English co-working or coworking - joint work. So called workspace, which replaces the office for independent specialists of various office specialties. Programmers, journalists, copywriters, designers and specialists of other profiles work in co-working spaces. In fact, coworking is a collective office, the rent of which is paid by each client.

A typical coworking space has a spacious open workspace. Installed here minimum set equipment and furniture necessary for work. These are tables and chairs, lighting, electrical outlets, WiFi routers. Also in coworking spaces there may be other utility and work rooms:

Wardrobe.

Restroom.

The meeting room.

Bathroom. Some coworking spaces have showers.

Sports or game compartment.

Conference hall.

For a relatively low fee, a specialist can rent a workplace. Renting a coworking space is much cheaper than renting an office. Even startups and young IT companies use this. It is more convenient for them to rent several jobs in a coworking space than to rent an expensive office.

One of the most famous co-working spaces in New York, NewWorkCity, is located in the center of the metropolis. It features a large open workspace as well as five isolated mini-offices for teams. The comfort of this coworking space will be envied by many employees large companies. The first contribution of the founders of NewWorkCity was $17,000. The guys raised funds to start a business on Kickstarter.

NewWorkCity: one of the most famous co-working spaces in New York

How coworking earns

The coworking project involves the receipt of income from the rental of workplaces by specialists. However, this is not the only source of financial income.

Coworking centers also make money by renting conference rooms and training rooms, holding paid events and training courses. New coworking spaces receive more than half of their income from paid trainings and conferences.

The premises of coworking centers are rented out for holding press conferences, filming TV shows, and photo shoots.

Some centers offer related services, such as chargeable use of office equipment. However, a more promising business model is one in which the cost of office equipment is included in the rent for the workplace.

Coworking "Kavardak" in Yekaterinburg

To attract tenants, the coworking team must be very active at the start. In addition to investing in equipping the office space, you will have to invest and organize promotional events for specialists. It can be:

Free trainings and workshops.

Concerts.

Creative evenings like "Hello, we are looking for talents."

Fairs of handicrafts.

Exhibitions of creative works.

Themed parties.

In order to conduct business effectively, the coworking team must create an active community based on the center, which constantly participates in various events and even organizes them itself.

With a successful combination of circumstances, the initial investment in coworking pays off within a few months. However, most Russian centers pay off within about a year.

How to open a coworking center: a step-by-step plan

To open a coworking space, the owner team must solve the following tasks: rent or buy a suitable space, renovate and equip the center, organize marketing services to attract partners and customers. More about solving these problems below.

1. What kind of space is needed for coworking

Renting a space is the best solution for future coworking owners. First, it will cost less than buying. Secondly, if necessary, the center can be moved to another building. However, if you are confident in the success of the project and the good location of the building, it can be purchased.

What to look for when choosing a room? Here are the main ideas:

Coworking should work in the city center. It is good if there are universities, entertainment venues, shopping centers, cafes or canteens nearby.

The area of ​​the room should be sufficient to organize an open space type workspace for several dozen specialists. Ideally, it should be possible to organize several zones with different functional purposes. At a minimum, a coworking space should have a conference room, a kitchen, and a seating area.

There will be a separate entrance a huge plus. It will simplify the possibility of functioning around the clock.

Ideal spaces for coworking should be sought in closed or open shopping malls, abandoned industrial facilities, educational institutions.

2. Repair, furnishing and equipment of coworking space

Investments in equipment and renovations will be the main cost item for potential coworking owners. The room should look decent and be comfortable for coworkers at any time of the year.

What you will need to buy:

Office equipment: multifunctional devices, projectors, screens, audio system.

Furniture: tables, chairs, wardrobes for clothes and things.

Kitchen appliances: coffee machines, microwaves, refrigerators. You will also need furniture.

Equipment and furniture for a recreation area or room. It can be sports equipment, computer consoles, board games.

Quality lighting. It is necessary to install modern LED lights with neutral color temperature and high color rendering index. They will positively influence the well-being and performance of coworkers.

Organizers need to take care of high-quality high-speed Internet connection. It is also worth considering the feasibility of equipping several workplaces with desktop computers.

3. Project marketing

The coworking center project is most profitable to promote on the Internet, since the target audience is among the active users of the Network. The site of the project should be in the center of Internet promotion. It should be sure to publish a description of the possibilities of the coworker, photos and videos of the premises. You can also publish regular photo reports from educational and entertainment events on the site.

Coworking MatrixOffice in Moscow

The coworking center website should be socialized. Connected communities on Facebook and Vkontakte should be lively, interesting and beneficial for subscribers. Half of the success in social networks depends on the activity of the coworking team. Visitors to the site and communities can be attracted with the help of useful publications, contextual advertising, retargeting.

As noted above, offline marketing should try to be built around the coworker community. Potential clients should learn about the project from satisfied freelancers who have become regulars at the center.

Instead of a conclusion, or is it difficult to open a coworking space

Technically, opening a collective office is simple. However, the success of the enterprise will depend on a number of factors. In addition to having start-up capital and a good team, you need to think about suitable premises, the format of the center, related services. Coworking will work successfully and make a profit if you can constantly maintain activity and arouse interest in the center through certain events.

Today we will tell you how to open a coworking center. In Russia, coworking centers are a new phenomenon, they appeared not so long ago. What are the nuances of organizing a coworking center? These places can be used as a conference room, a business center for business meetings, an office. A coworking center can be rented by several people at once. The rent is divided between them in equal shares or distributed in proportion to the occupied area and the hours spent.

Co-working centers are especially popular with freelancers. who work remotely, and it is not profitable for them to rent an office space. And have a place under a temporary office for the organization working atmosphere, which is difficult to create at home, or for the period of negotiation - very convenient and cost-effective.

To organize a coworking center, a group of four to eight people is enough, among which will be:

• administrator;
• employee providing technical support;
• promotion manager and others.

It will be enough to have one such center. If the population is more than 1 million people, then there is a high probability of having one coworking center in such a city. Then you can organize another one in another area or aimed at a certain category: designers and artists, programmers, journalists, sales managers and others.

Project price

Several factors affect the cost of opening such a center:

• footprint;
• location;
• specifics of events and their format.

To get started, you need to invest at least ten thousand dollars to organize a coworking center. The main investments occur in the first months, when active process promotions, work with funds mass media. It is necessary to have a certain reserve of funds for current expenses (rent, repairs), because regular income can be received only after six months. paid back two years after opening.

Location

Not so long ago, coworking centers were created for clients who were trying to save on rent, now they are a place where you can get useful connections, to share experiences, to organize a community. In this regard, the best location will be near the metro station, somewhere in the center, and round the clock. Some arrange such a center in the park, where they equip greenhouses, others carry out conceptual design.

Location optimization

When arranging furniture, it is necessary to take into account lighting, convenience of location for customers during negotiations, including telephone calls. It is necessary to organize a coworking center correctly - to think over a meeting room, a dining room with a microwave, a coffee machine. A typical coworking center is Big hall with a common table in the center and separate work areas.

The coworking center is both creative and. When you make money, you help others make money too. The person who performs the functions of an administrator must have the skills to establish relations with clients. Experts recommend holding thematic events, conferences on Saturday and Sunday. Also in such a center you can organize lectures, interviews, master classes.

Profits can be made:

• from the rent for thematic events;
• from rent for workplaces;
• through the implementation of their own and partner programs.

In the coworking center, you can develop your own rules, set penalties in case of their violation.

When creating a price list, you need to consider:

• categories of persons for whom services will be at full cost;
• categories for which discounts are provided;
• categories for which services will be free.

A variant of mutual exchange of services is possible, when, for example, a client engaged in advertising or repair "pays" for the provision of his services, using an office space.

Training programs (may account for half of all revenue) are divided into:

• training course (payment for any training);
• sale of a product or service (the cost is minimal or even free).

There are cases when, when organizing a coworking center, it is more profitable to charge a percentage of the proceeds, rather than rent - this is influenced by the format of the event. At the initial stage, you need to try to create yourself good name and identify demand rather than making big profits. In order to develop business, you need to be flexible.