Large companies creating presentations of business projects. Enterprise business plan with calculations: a ready-made presentation example

To attract investors, novice entrepreneurs need not only, but also a good presentation of a business project. Capital owners need to be convinced that the proposed idea is profitable, promising and interesting. With the help of a concise and visual presentation, it is much easier to achieve this goal.

The project provides information on the rules for implementing the concept. It contains calculations, plans and estimates. But in order to easily perceive all the information, a presentation is prepared, consisting of text, video, pictures, graphs or other visual elements. With their help, the process of perception improves, and a beautiful design concentrates the attention of listeners. All set goals and expected results immediately become clear and well remembered. Such a presentation leaves a good impression on potential partners.

Attention! The information on the slides should be meaningful, relevant, logical and concise.

Accessible presentation

The main purpose of a presentation is to draw attention to the project from potential investors, buyers, the public or the media. If the entrepreneur convinces the partners of the success of his project, he will be able to receive funding. This is a good chance to establish long-term relationships with investors, as well as become a partner of a large company. With the help of well-designed and informative slides, it is easier to convince them of the relevance of a new idea. Since technical tools and new software are used, people do not get bored while watching the presentation, enjoying the bright design, competent presentation of information and smooth transitions.

How to make a presentation?

The businessman must present the idea to the investors. The presentation is made in several stages:

1. Information preparation. It is carefully studied by the compiler so that he is ready for possible questions from partners.
2. Visualization. For this, they are formed containing up-to-date information.
3. Planning. The presentation contains a description of the idea, potential costs and income, benefits for partners, as well as contacts of the entrepreneur. Only concise images are used that catch the audience.

The last step is to show the presentation to the audience. The process should not be too long, so the presentation is divided into blocks of several minutes. The entire text is divided into separate parts, highlighted by special markings.

Structure

The presentation consists only of information that can be conveyed to the audience for a maximum of 20 minutes. If you talk about your idea for less than 15 minutes, then the concept will not interest partners or investors, since such an attitude speaks of the ill-conceivedness and negligence of a businessman. If the presentation lasts too long, then it quickly tires the listeners.

The presentation consists of the following elements:

• a summary provided by the description of the idea;
• statement of the problem, as well as ways to solve it;
• assessment of the market and competitors;
• appropriate advertising campaign or marketing activities;
• method of making a profit;
• the size of the initial capital;
• the conditions under which the investment will be used;
• nuances of the return of funds received;
• entrepreneur team.

During the course, the entrepreneur initially briefly introduces the position of the company to the audience and describes the project. After that, an idea is presented, and it takes about 10 minutes. The text is supported by various tables, formulas and calculations. At the end, the results are summed up for a maximum of 4 minutes. The entrepreneur talks about how much profit he expects as a result of the activities of the new firm.

How to interest investors?

Listener interest

A well-written presentation attracts many partners. Therefore, during its formation, different methods are used:

1. Providing samples of new products.
2. Product photos.
3. Advertising booklets.
4. Marketing materials.
5. Colorful pictures.
6. Competent calculations.

Attention! Experienced investors are guided not only by the appearance of the presentation, but also by the correct calculations.

If charged partners are involved, then cooperation is carried out in a foreign language.

What factors influence success?

The success of the presentation depends on various points:

• choosing a competent method by which the idea is presented;
• attractive design;
• ability to conduct business negotiations;
• correct structure of the text;
• persuasion skill;
• creating an atmosphere of mutual trust and openness.

Significant information regarding the effectiveness of the business model should not be hidden. If an entrepreneur cannot answer the questions of potential partners, then he shows his ignorance about the key points of doing business.

Before making a presentation, it is recommended to study the requirements and priorities of partners in order to match their preferences. An entrepreneur must believe in the successful implementation of a business idea, which is confirmed by clear formulations, confident speech, as well as ease of possession of information. It depends on whether he will receive financial assistance and a proposal for cooperation.

Decoration techniques

During the presentation of the project

The presentation consists not only of the text, but also other elements that attract the attention of investors. You can use or other modern software. These programs create beautiful and informative slides. They include not only text, but also numerous visual effects.

The design should not be too bright and distracting from the business idea. Therefore, it is advisable to use the recommendations:

1. The background is done in soft colors.
2. The text is made in large type, not equipped with unnecessary elements.
3. In the process of designing each slide, business style requirements are taken into account.
4. Graphic objects should not be oversaturated with text.

Attention! The type of the project depends on the brilliance of the design, but investors still pay attention to the numbers and calculations, and not to the cover.

Reading Presentation Features

It differs significantly from a presentation intended for public speaking. Document highlights include:

• the presentation is sent via e-mail or shown to a specific investor via a laptop or other devices;
• it does not need a speaker, because it contains the necessary information to analyze the proposed idea;
• the document contains a lot of text, since investors receive information on their own, and not with the help of a businessman describing the concept of the planned business;
• documentation is generated, usually in PDF format.

A reading presentation is used in a situation where it is not possible to invite all partners to a public presentation or the investors live in another country.

Popular Mistakes

Discussion of working moments

When forming a presentation, businessmen often make the same mistakes. These include:

• the use of complex terms that investors do not understand, so they have concerns about the relevance of investing;
• the presence of a long speech, in which the audience begins to get bored;
• the wrong choice of a speaker with an ugly or quiet voice;
• excessive use of slides with text;
• the speaker is insecure or fussy;
• not using business style when communicating with investors, for example, including obscene language or jargon in speech;
• accounting for their income, and not the profit that partners can receive through cooperation;
• lack of information about involved specialists included in the project team.

If such serious mistakes are made, then it is likely that investors will not invest, as they will have doubts about the competence and abilities of the businessman.

Nuances for different ideas

Each idea has its own presentation, taking into account costs, revenues, payback period, target audience, marketing materials and advertising campaign. Nuances are taken into account:

1. If it is planned to open a beauty salon, then a bright, spectacular and unusual presentation is made that evokes positive emotions among listeners, usually represented by women. Moreover, it is desirable to provide product samples and a list of services that will be provided by the salon.
2. When drafting the opening of a clothing store, serious calculations are made that are reflected in the text. Partners need a qualitative justification for the need to invest in such an organization during the economic crisis.
3. When opening a fitness club, it is important to focus on improving the human body, as well as justify which target audience the work of a particular organization will be aimed at.
4. The design of the restaurant should make you want to visit the establishment, as well as get acquainted with an interesting menu and unusual cuisine. Therefore, it is advisable to prepare sample dishes.
5. If you plan to open a car wash, then the technical features of the future company, a competent location and advanced services are taken into account.
6. For a photo studio project, visibility is required, as the design should be colorful and unusual.

In each situation, the features of the selected business are evaluated.

The presentation of a business project attracts investors who help financially in the process of starting their own business. It is used for speaking or reading. During its formation, computer programs and techniques are used. With its help, a businessman makes a positive impression on partners.

In the life of almost any entrepreneur, there comes a moment when he needs to present his offspring to potential investors, whether they are venture capitalists (Venture Capitalists) or angels. It is known that public speaking is the main human fear (after the fear of death, of course), and if you do it in front of professional sponsors who have the opportunity to turn your idea into reality (or kill it), then you can completely lose heart. Setting up a startup so that someone writes a check for a large amount is not easy. This is a skill that comes with time through trial and error.

I present to you 10 tips. They are based on my observations of IMD (MBA) graduates pitching their ideas to real VCs in Silicon Valley. Most of these meetings ended successfully.

1. Remember: This is NOT a corporate presentation. Time is running out, and if you don't grab your audience's attention with the first three slides, they'll be on their iPhone to check Twitter messages.

2. Get straight to the point. What does your product do? What do you need in terms of funding? Why might it be of interest to them? In addition to the product, you need to present its potential capabilities. They should be clearly outlined by the third slide. Maybe not in great detail, but in a general sense. Explain to them why they shouldn't be distracted by Twitter right now. In all the 13 years I've watched Silicon Valley talks, I've always been struck by this: Based on a great visual presentation, seasoned investors learned more about a company in five minutes than entrepreneurs told them verbally. How? They took the clear, unambiguous facts that the entrepreneur presented to them and compared them to thousands of other startups. The presentation of familiar and clear images leads to great results.

3. Tell a story. And tell it in such a way that both you and the audience will like it. To do this, you need to know a little about the people in the room, their experiences, what they like, what they don't like, what they have invested in before, and what their first three questions will be. A little effort and the Internet is enough to learn everything you need. Otherwise, it will only demonstrate a lack of respect for your potential partners.

4. Presentation is not a competition. You will be stressed, investors can be rude, but it's all about getting the facts straight, and if you don't have the ability to get the facts across, investors will ask questions over and over again, and eventually stress and tension levels will rise. Investors generally don't want to humiliate you - they just need to know if the story is worth telling their partners and if it can justify their financial investment.

5. Be confident, but careful and prepared. It is well known that entrepreneurs are often overconfident and definitely blind to the shortcomings of their ideas. On the other hand, the ability to exude confidence during a startup presentation has been proven to be vital and fundraising.

6. Resolve contradictions. When thinking about the future of your idea, such as what will happen to it in three years, take the diagram in reverse chronological order. If you want to achieve something in three years, what can (or should) happen in that period? Incorporate these thoughts into the story you sell to investors. They need to know how you are drawing the road to profit and/or liquidity.

7. Don't be too wordy or descriptive. This point builds on point #1. Show both your passionate desire to implement the idea, and an understanding of how exactly it will be implemented.

8. Present a big idea. Yes, everyone is advising you to say “our numbers are preliminary… let's not take a swing…”, but if what you are proposing is really radical, speak it out loud and bold. Stay realistic, but at the same time, let the investor dream big opportunities.

9. Keep things simple. This is especially true of the plan to translate the idea into reality. The main thing is to focus on the essence. The complexity of the presentation will turn on a red alarm above the presentation screen. Multiple product lines, complex ownership structures, tiered pricing (and you don't know if there's a buyer yet), seven-phase development plans, vague division of responsibilities - all this should be removed from the presentation, as well as from the business plan.

10. Answer questions. When the audience has a question, stop. For a second, forget about the story you're telling. Listen, make sure you understand the question, and then answer. And answer clearly, to the point, honestly, and to the question you've heard, not the one you want to answer. Sometimes you can say something like this: “I don’t know, but we’ll come back to this a little later.”

I asked Alex Fries, a seasoned Silicon Valley businessman, to name three of the worst investor presentations he's ever seen. He named these:

1) a presentation by a hot-tempered CEO that ended in a verbal squabble with an investor (an entrepreneur always loses in such quarrels - see point #4).

2) the demo materials didn't work (always test and double-check your materials, and if you are not sure that everything will work, do not use them - see point #5).

3) the businessmen got lost and were 40 minutes late for the meeting. There were only 20 minutes left for the presentation and questions (no, they were not invited to the second meeting, and it's probably clear why).

None of the above does not require an extraordinary mind. EMBA graduates have one try. Some of them do it. Some of those who make it through get a good deal. If you are an entrepreneur and the future of your brainchild depends on your next presentation, pay attention to these points and prepare well for your presentation.

- the most important financial and organizational document in the activities of both a young company and an enterprise with a solid track record. However, its competent compilation does not guarantee instant success and increased attention to the project.

In order for a company to become truly interesting for investments, such an important stage as business plan presentation– its presentation to a potential audience, primarily to investors. The further development of the project depends on how successful it will be, what financial instruments it will attract.

Why is it necessary to write a presentation for a business plan?

The purpose of the presentation of the business plan is the official solemn presentation of a new project to investors, the public, the media and potential consumers.

The main task presentation activity consists in persuading the audience of the successful implementation of the planned project. In a short period of time, it is necessary to show the strengths and benefits of the company, to be able to start a dialogue with investors in order to build long-term relationships in the future.

During the presentation of the business plan of any company carried out convincing investors and partners of the competitiveness of a business idea based on clear calculations and a logical, consistent justification of effectiveness. With the help of modern technical means, a qualitative demonstration of the advantages of the presented product or service in comparison with competitors is carried out.

Business plan presentation clearly shows the attractiveness of the project, its strengths, compelling merits and compelling arguments. Its successful implementation is possible only in an atmosphere of mutual trust, goodwill, openness in interaction with investors at all stages, providing specialists with access to all the necessary information, and providing an opportunity to participate in the life of the project.

Technical and design aspects of compilation

There are several graphic programs, both paid and free software, for compiling and designing a business plan presentation: Macromedia Director MX, Mediator, Opus Presenter, Twin Player, Power Point Viewer, Microsoft Power Point, Web App, Open Office, Libre Office Impress, Kingsoft Presentation 2012, etc. All of them differ in functionality, but, as a rule, most presentations are created using the Microsoft Power Point graphics program. Its format provides great opportunities in terms of integrating audio and video files into the presentation, animation in the form of a "slideshow".

Microsoft Power Point Program will make the presentation convenient, bright, as informative and memorable as possible. The main success will depend on a competent combination of text with high-quality visual design. It is recommended to submit a moderate amount of text, supplemented by pictures, photos, graphs and diagrams.

It is especially important that the design of the presentation does not distract from the main content of the project. The background on which the text material and objects are displayed should have a calm color tint that does not interfere with the perception of information. It is better to use a large clear font without excessive pretentious elements, and keep the design of the slides in a strict business style.

In fact, presentation is an ideal combination of textual, graphic and artistic elements that represent a single informational idea. The basic principles of presenting information on slides: brevity, consistency, content. When demonstrating visual material, it is important to observe moderation, to remove already viewed pictures in time.

Investors will be interested viewing product samples, showing photos, if we are talking about services, colorful booklets about the company's activities. It is advisable for foreign partners to hand over materials with a brief description of the advantages and prospects of the project in English or their native language.

Of course, the specific design option for the presentation of the business plan will also depend on the thematic focus of the company itself. Obviously, visual materials, the style of presenting information for presentation, for example, a beauty salon and a car wash, will be radically different.

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Structure

The information that is used to make a presentation is usually contained in the executive summary of the business plan. During the speech, the guests of the event should receive brief but concise information regarding a specific business idea and factors contributing to its implementation, the quality characteristics of the company's manufactured or sold products, its possible income and expenses, and risks.

Standard Structure presentations:

• The company and its products (or services);
• Market - potential customers and competitors;
• Marketing policy;
• Priority financial tasks;
• The team implementing the business plan strategy;
• The required size of material investments and the purpose of their use;
• Basic conditions and period of return on investment for depositors-investors, capital protection mechanism.

At some points during the speech, it is necessary to dwell in more detail in order to thoroughly explain them to the audience. It is recommended to focus on the feasibility of investments for this project, their volume, terms of return and risks.

A product, especially an innovative one, should be presented in a clear way, with a clear emphasis on its strengths. Of great importance is the project team, as well as the personal qualities of the management team. Investors must see the interest, enthusiasm, sincerity, talent and competence of both the leader and the team of performers.

Optimal time business plan presentation - 20 min.

The presentation may include next steps:

1. A brief presentation of the company's position and the basics of the project to attract attention. In a minimum time period, it is necessary to fit in a compressed form all the stages of the presentation. The main task is to attract the attention of guests to the maximum and create conditions for their sincere interest in the project. Approximate duration - 1 min.
2. Rationale for choosing this company. Persuasion, arguments, arguments are needed, why investments are needed in this particular project, it is with this company that long-term and fruitful cooperation is justified. The main emphasis is on the presentation of concrete results, developments, useful innovations, demonstration of professionalism, skills, experience of the company's employees. Approximate duration - 5 minutes.
3. The main idea of ​​the project. At this stage, it is necessary to voice and support with visual material specific step-by-step proposals for implementing the idea. A detailed description of the project is proposed and emphasis is placed on its uniqueness. It also pays attention to the financial issue: the expected amount of profit and the timing of its receipt for investors are announced. Approximate duration - 10 minutes.
4. End and wrap up the presentation. It should be no less impressive than the performance itself. It is necessary to correctly convey to interested listeners what results the company expects with the help and participation of investors. It is important that there are no unnecessary doubts about the expediency and profitability of the project, in which the necessary time, physical and financial resources will be invested. Approximate duration - 4 minutes.

How to draw up a business plan and a presentation for it is described in the following video lesson:

End of presentation

Usually, after the presentation of the business plan is completed, small press conference, the purpose of which is a deeper acquaintance with the project under discussion, clarification of controversial issues, making comments and suggestions.

The fundamental condition for the successful holding of this important business meeting is the complete coincidence of information in the presentation and the business plan. Such a position will immediately remove many clarifying questions, and will also help to convince investors of the openness of the intentions of the company's employees, their honesty and decency.

However, even the most successful presentation is not complete without the following clarifications:

• What income can investors expect, and in what time frame?
• How investors will be able to enter the capital of the company (by purchasing shares, bonds, shares, through the creation of a joint venture, etc.). To what extent do the proposed methods comply with Russian legislation?
• Is there a risk of not receiving or not receiving income? What kind of risks may accompany the project?
• Actions of the entrepreneur in case of unforeseen circumstances, failure to fulfill the points of the business plan.
• Is the product or service required?
• Is the type of activity indicated in the business plan controlled by the state? What programs exist (government subsidies, grants, etc.)?

The nature of the issues largely depends on the proposed transaction, the type of investment and the ultimate goals of the contracting parties. However, the most winning strategy will be preparing for answers in advance, a kind of rehearsal, working out difficult moments.

The management of the company should have copies of the constituent documents (, Memorandum of Association, etc.) with them, which investors can request for review at any time.

Press conference following the results presentation of the business plan is a difficult moment during this event. Here, the speaker is required to have maximum concentration, accuracy, persuasiveness, so that all interested parties receive the most exhaustive answers to their questions.

It should be remembered that deliberate distortion of data, bypassing all possible risk areas, does not contribute to building long-term partnerships in the future.

How to prepare for a presentation

In preparation for a speech recommended find out the main priorities of your opponents in an informal conversation, get an idea about their moral guidelines and professional interests. It is important to roughly imagine the way of thinking of the main strategic partners. Knowing their preferences in advance, it is possible to identify more clearly in the business plan exactly those aspects that will find the maximum response from the audience.

Necessary and training presentations at home, step-by-step calculation of its duration, recording of a speech on camera for a critical analysis of one's speech, gestures, demeanor. It is highly recommended to take a look at yourself from the perspective of an investor and opponents. It requires the ability to observe the "golden mean": not to scold yourself at every step, but to be able to note both mistakes and strengths. This approach will give the speaker self-confidence.

Psychological aspects

It has long been known that the choice, preference, disposition of people in relation to someone or something is largely based on psychological factors. Therefore, a well-written and properly structured presentation will only provide half the success, while the rest depends on psychological presentation of the material.

The speaking employee of the company or the leader takes on an enormous responsibility.

It is on his ability to speak, explain, convince, manners, gestures, tactics of business communication that the final result of the event, the formation of strong and long-term partnerships, depends.

Speaker's speech should be competent, clear, well-posed, it is desirable for him to master the basics of psychology and rhetoric. You should pronounce as many affirmative sentences as possible and avoid vague and negative statements, stay calm and confident with the most “uncomfortable” questions. If foreign investors are present, a slower pace of speech is required and small pauses are required in the most important places for ease of translation and perception of information.

It is important to understand that investors are people too, they value good human communication and take not only a professional but also a personal approach. Respect for the views of opponents, courtesy and outward calmness have an invaluable influence on the outcome of negotiations.

From speaker skill required manage their emotionality, speech should not be both monotonous and overly emotional. In no case can you convince in the process of a dispute with emotions, only weighted facts will do here. In the event of technical failures, from which no serious event is insured, the presenter should not get lost, but take a break with an appropriate joke or important additional information.

Preferred styles presentations are dialogue, conversation, discussion; a monologue and a monotonous report will be extremely unproductive. It is especially necessary to carefully listen to the interlocutor and his questions. The event should evoke lively positive emotions among the guests, have a response in their minds and form a productive active strategy.

During the presentation, there may be moments when the audience is a little tired and relaxed. In order to attract her attention again, to get her involved in the workflow, you can ask a rhetorical question, give an interesting quote, present the necessary numbers or facts, add a moment of humor, appeal to the interests of the audience, use visual material.

Also plays an important role appearance of the speaker, neatness and style in clothes, posture, the ability to look at the interlocutor, moderate harmonious gestures. It is highly not recommended to read the text from a piece of paper, or constantly peep somewhere, look for something, get nervous. All these actions do not contribute to the formation of trust, make one doubt the professionalism of the company's employees and their ability to implement the proposed project. Therefore, it is so important to rehearse your speech in advance and even learn the necessary semantic blocks.

Typical mistakes in preparation and conduct

Even serious and carefully thought out projects cannot be immune from obvious or sudden mistakes.

In the case of the presentation of a business plan, there are a number of points that should not be allowed:

1. Too long presentation, during which the guests have time to get tired and “turn off” from the process.
2. A monotonous stereotyped performance without gestures and emotions, or vice versa, excessive emotionality that frightens the audience.
3. Illiterate, unrehearsed speech, fussiness and self-doubt of the leader form a negative impression of the company as a whole.
4. Oversaturation of the presentation with visual or textual material, especially during the slide show, or the scarcity of illustrative elements.
5. Neglect of the business style of communication, "familiar" attitude towards the audience, which can alert, repel from the project.
6. A report from the position of only one's own interests, when it is necessary to take into account the opinion of the potential audience, investors.
7. Lack of information about the team of performers, their marketing and analytical skills. Investments are trusted only by specific people, so their business qualities should be obvious to investors.
8. Closeness of information on the project and the object of investment. The purpose of the presentation is to fully disclose the business idea for a reliable investment.

The main components of success business plan presentations:

• thorough, competent, comprehensive preparation;
• compactness, structuredness and content of the presentation;
• competence, calmness and self-confidence of the speaker;
• advantageous presentation of samples of products or services of the company;
• competent disclosure of the financial components of a business idea;
• targeting a specific audience, maximum consideration of the interests of all project participants;
• distribution before the event of a copy of the business plan for review and delivery at the end of a copy of the presentation on electronic media for study in a comfortable environment.

The most profitable tactic during the presentation of a business plan, this is not the position of a petitioner, but of a partner offering a profitable project. Only confidence in the quality and relevance of your product will help make the event effective.

Presentation nuances for various business ideas

For a business plan, the presentation should be bright, spectacular, memorable. The key to success will be the sincere delight of the target audience, which consists mainly of the fair sex. It is recommended to use a large amount of visual material, present high-quality samples of branded cosmetic products, and also describe a wide range of company services.

A business plan presentation can turn into a summer fairy tale. Here, in addition to informative slides, the very design of the conference room will also matter, which will tell a lot about the company, its style and strengths. A good solution would be to present to potential investors exclusive flower arrangements, colorful booklets with the assortment of the store.

The business plan involves serious calculations, which should be reflected in the presentation materials. In the context of the economic crisis, investors will be interested in justifying the need for this project for the consumer, the degree of its competitiveness. It is recommended to pay increased attention to the store.

Presentation draft business plan restaurant should form in the listeners an indispensable desire to visit the advertised institution and be sure to get acquainted with its signature cuisine. In this case, you should not save on a buffet table, where it is best to present some culinary highlights.

Plan Presentation fitness club, of course, refers to the ideas of the physical improvement of a person, the need for such services for modern business people, as well as for the population as a whole. Here, an additional bonus will be the appearance of the manager and employees, their active life position.

The presentation of the future should be practical, and be addressed, first of all, to respectable clients with a good income, who prefer high-quality car services. It is important for a company not only to designate the range of services provided, but also to show a favorable price-quality ratio.

To present a business plan coffee houses it is very important to come up with a creative idea in advance that can win the trust of partners in a highly competitive environment. The main elements of the presentation will be a high-quality bright slide show, offering guests colorful booklets with a corporate menu and views of their establishment, as well as an invitation to discuss important issues over a cup of aromatic coffee.

For emphasis, of course, should be done on visibility. Here, guests will be especially picky about the external design of the event. It is important for investors to make it clear the expediency of opening this project, taking into account its marketing, financial and regional features.

When preparing a business plan presentation, keep in mind that your company may not have a “second chance to make a first impression” on a potential investor and interest him.

Often you have to act in a highly competitive environment, therefore, the presentation must be taken seriously and responsibly in order for the company to have an excellent commercial result.

To make a presentation, special software is used. In most cases, it is visualized using PowerPoint. This program is included in the standard set of the Microsoft Office product and is available to users of the operating system of this company. Also, you can arrange the material using other free or paid software that differ in functionality.

For any business sector, the format for familiarizing the public with information will be identical.

At the heart of business presentation technology is a template. With its help, slides are displayed that describe business planning, and take into account its individual areas, results and goals. Mentioning all the success factors, as well as information on the risks present in the production process, will help to leave a positive impression.

The finished project should be memorable and provide comprehensive information. This can be achieved through visual design in combination with text accompaniment. Slide design should not be a distraction for listeners.

A business presentation in any field combines several elements that form a system. The information presented in the slides should be informative. At the same time, it is short and logical.

The purpose of the event is to present the project:

• investors;
• clients;
• the public.

The task that faces the presentation is to convince the audience of the final success of the project. In a short time period, the speaker shows the benefits and strengths of the company, builds a dialogue with investors who will help in establishing long-term relationships.

During the presentation, a businessman convinces partners or investors of the viability of his own business idea. This is done with the help of a prepared and justified sequence of slides. Thanks to the use of advanced programs and technical means in the presentation, the speaker demonstrates the advantages of his product over analogues of competitive enterprises.

An effective business presentation shows compelling arguments in favor of the attractiveness of the considered business option from scratch. The success of an event depends on the environment in which it takes place.

If the dialogue with the audience is built on mutual trust and goodwill at every stage, then the businessman gets the confidence that the listener is interested in participating in the project.

As noted, PowerPoint is used to prepare an effective presentation. This product helps to create a convenient and most informative slide show. The success of the work is directly dependent on the combination of visual effects and textual information. The ideal option is considered to be the presence of a small amount of text, which is supplemented by appropriate pictures, diagrams or photographs.

It is worth remembering that the design of the slides should not distract the investor from the purpose of the project. The background used when displaying text or objects is made in calm colors that do not interfere with the assimilation of information. For text design, it is worth using a large and understandable font without unnecessary elements. The slides themselves are designed using a business style.

The main principles that apply when submitting a slide are:

• content;
• logic;
• brevity.

In addition, when showing a visual illustration, a businessman adheres to the principle of moderation. Graphic material is not oversaturated with text.

It is important for an investor to be interested in a product. Therefore, it is worth preparing several product samples or printing colorful booklets if a businessman works in the service sector. For the presentation, which is held in order to attract a foreign investor, a version in English is being prepared.

Naturally, the presentation of a business plan depends on the scope of the company. For this reason, a slideshow that is being prepared to attract subsidies for the development of a car wash will be different from a performance to receive investments for a beauty salon.

The information used in the preparation of the presentation is written in the summary of the business idea. Before the start of the speech, the guests of the event should be given small brochures containing information about the business idea that will affect the successful implementation. The brochure should include the characteristics of the products manufactured, the item of income and expenses of the company, the likely level of profit of the finished business and the associated risks.

The standard presentation structure includes the following components:

1. Representation by a businessman of his products or services.
2. The market segment covered, including a list of competitors and an indication of the number of potential customers.
3. Conducted marketing policy of the company.
4. Setting financial priorities.
5. Representation of employees involved in the implementation of the strategy of the business idea.
6. The amount of the required subsidy and the purpose of its application with calculations.
7. Actions aimed at protecting investments.

Some of these points in the course of the speech should be consecrated in full detail. This will allow the listener to thoroughly understand the ultimate goal. Particular attention should be focused on the feasibility of providing subsidies for the implementation of the project, their number, likely risks, as well as the timing of the return of funds.

When making a presentation on an innovative product, a businessman must clearly emphasize the strengths of the novelty. Particular attention is paid to the project team and the personal qualities of the leader. To interest the investor, the speaker must show his own interest in the idea and enthusiasm.

The optimal presentation time is considered to be a period not exceeding 20 minutes.

A business plan presentation consists of the following steps:

1. Brief introduction of the audience with the position of the company and the basics of the presented project. This stage should attract the attention of investors. Its duration does not exceed 1 minute. During this time, the businessman should briefly acquaint the audience with each stage of the presentation. It is important to sincerely interest investors in investing in the project.
2. Reasoning for the choice of this project. An entrepreneur should give irrefutable arguments or convictions that allow the investor to understand that this particular project and this company is an ideal option for fruitful and long-term cooperation. The emphasis should be on getting acquainted with the specific result, existing developments, demonstrating the professionalism of the company's employees. The maximum duration of a stage is 5 minutes.
3. Idea presentation. This stage of the presentation is the longest. Its duration is 10 minutes. A businessman must announce the essence of the project and back it up with specific material containing step-by-step suggestions to implement the idea. It is important to pay attention to the detailed characteristics of the project, to focus on the uniqueness of the idea. In addition, this stage includes the analysis of the financial component. The speaker announces the profit and the timing of the payment of income on investments.
4. Summarizing. This stage lasts no more than 4 minutes and should be no less attractive for the audience than the performance itself. It is worth bringing to investors what will be achieved with their participation. It is important to dispel all doubts of the subsidizing party about the relevance of the project, in which financial, time and physical resources are invested.

At the end, the businessman is obliged to thank the audience for the opportunity to acquaint them with the material.

When preparing a presentation on the topic of developing a business plan, it is important not to focus on a lengthy introduction. Such actions will relax the listeners and divert their attention to the secondary directions of the idea. With the first slide, an entrepreneur should immediately move on to presenting their own project.

It is important to draw the attention of investors to the following points and fully disclose them:

• presentation of information about the market segment of the activity of a business entity;
• parameters of work results, taking into account the demand for a service or product, as well as popularity among customers;
• the reasons for which the search for attracted subsidies is carried out for the implementation of the plan;
• profit that investors will receive from the final cooperation.

While preparing for the presentation, it is worth remembering personal achievements that can attract the attention of the audience. In order to determine the preferences and worldview of investors, you can use an interesting psychological technique, which consists in telling a short test story. Such preparation of the presentation of the business plan will allow the businessman to assess the reaction of the audience and adjust the subsequent presentation of information.

Before the performance, you should be confident in your own abilities. However, you should proceed carefully and not overdo it with pressure. Excessive self-confidence will harm the painstaking work of preparing a presentation. In addition, the entrepreneur must show his perseverance in the implementation of the idea, as well as an understanding of the ways that are suitable for these purposes.

Errors when creating a presentation

The finished presentation should be simple and understandable to the audience. It is important to avoid complex terms that will cause investors to fear. A businessman should focus on the basics of the idea, removing multi-level concepts from the textual representation. By the way, the use of these concepts will harm both the presentation and the independent solution of the task.

The entrepreneur must be prepared for possible questions from the listeners, to which it is important to give an exhaustive and competent answer. If an investor asks something during a speech, the speaker should stop, listen carefully to the interlocutor, make sure that he fully understands what was said, and provide an honest and complete answer. It is worth listing all the information that the investor wished to hear. If you have difficulty in clarifying, you can use the standard phrase in the style of "it is not possible to give a correct explanation at the moment."

Preparing a business presentation and speaking with it does not tolerate the following points:

1. Too long speech, when listening to which investors lose interest in the project.
2. The monotony of the speaker's voice, as well as typical speech patterns without emotionality and use of gestures. Or vice versa, the manifestation of unnecessary emotions that scare the audience.
3. Speech with errors or unrehearsed text of the presentation, uncertain and fussy behavior of the presenter affects the formation of a negative impression.
4. The use of too much visual material or text slides in the text. The situation is identical when the number of illustrations is too low.
5. Ignoring the rules of business style of communication, using slang expressions can repel investors from cooperating with such a businessman.
6. Bringing arguments in sections of the presentation that satisfy the needs of the speaker only and ignore the interests of the audience.
7. Not using information about the project team, their abilities in the field of analytics and marketing in the presentation.

Investment companies are accustomed to investing money only in those projects whose leaders are ready to reveal their leadership qualities. But the secrecy of information about the object of subsidization and unclearly set goals and objectives of the project scare off investors.

Therefore, it is worth creating a business presentation in such a way that will satisfy both sides of the speech. If you can’t do it yourself, then you can leave an order for a presentation for a small business.

When compiling a company presentation, entrepreneurs focus on design and completely forget that the presentation should first of all be selling, and only then - beautiful.

Therefore, I have prepared a guide to creating a sales presentation with samples and recommendations that have been tested in practice.

Sales presentation() is a set of informative slides about a product/company.

If you think that you can show a product or service in, talk about it by phone or in a letter, and this is quite enough, then I hasten to upset you.

Only a marketing kit combines detailed information and colorful visualization, see for yourself.

As you may have noticed, the marketing kit contains: a detailed description of completed projects; materials used in the arrangement of baths; real cases.

And it is thanks to such details that the presentation about the company allows you to engage, warm up and increase the audience.

Who suits?

Before proceeding to more complex questions, let's figure out if a marketing kit is right for you. And yes, you heard right, it makes no sense for some businesses to do it.

Fits

A marketing kit is actively used in sales to colorfully present a business, as well as in niches where entrepreneurs are the main customers.

And the tool is also perfect if you are engaged in complex products and services, for example, you sell software or provide services for the construction of baths, or maybe organize holidays.

Doesn't fit

If you have an online store, then you can forget about the marketing kit, since you need completely different methods to work with customers. Therefore, it is better to invest in advertising - it will be more effective and profitable.

That is, the principles are similar to landing. And that is why I recommend reading the article (it is below), it details successful and unsuccessful landing examples, so you can use them.

Where to use?

You can use the sales presentation both online and offline. For example, create a PDF or Microsoft Powerpoint file that can be easily downloaded from a website or sent via email.

For offline use, ask the designer for a separate printable version and use it in the process of communicating with clients.

And below I have prepared the most typical situations for using a marketing kit:

1. Business meetings. A well-written presentation of the company will increase the loyalty of the interlocutor, and will not be thrown away yet, as it looks more like a book than advertising material.
2. . As a speaker at an offline event, arm yourself with a company presentation. Spectacular slides are able to “reinforce” the report and form a positive impression.
3. . Attach the presentation to a personal message or to a mass mailing letter (for example, using UniSender services , MailiGen , SendPuls (discount - 500 rubles)). Also add a link to the marketing kit in the text.
4. On the site. The button “Download presentation” or “Watch marketing kit” will increase the number of applications. So anyone can study in detail your company and the advantages of working with you.

A sales presentation will be an excellent cheat sheet for. But how effective the use of a marketing kit will turn out to be depends on its informativeness and structure, then we will talk about this.

Your gifts from partners

Warm and cold

When compiling a marketing whale, remember about. This is perhaps the most important point, since for a cold base the emphasis is on the benefits of working with a company, and the task of a presentation for a warm base is to push for a purchase.

And below I will analyze in detail the features of each case, so read and implement.

Cold client

The “cold” audience does not know anything about the selling proposition, and may not be aware of the need for the product.

USP can be based both on the result of the purchase itself, and on the timing of its receipt, additional characteristics that distinguish it from analogues on the market.

“We sell apartments in 30 days with a profit of up to 30,000-50,000 rubles.” - here is the essence of the proposal, and the timing of achieving the result, and the specific benefit in rubles.

Add a logo, company, and basic contact information to the first slide.

2. Main offer

Main offer

What is the essence of the product? Where is it applied? How many elements does it consist of? Answer these questions at the beginning of the presentation.

Before the block about the main offer, you can introduce a description of the problems (pains) of the target audience, write in front of each difficult situation an option to get out of it with the help of a product.

I want to note that the block about “pains” and their solutions is optional. In some business niches, it is appropriate to start by demonstrating a key offer.

3. Product advantages

Product Benefits

Separate the pros of the product and service. The first is what is associated with the properties of a product or service, its qualitative characteristics, the result of its application. The second is the positive features of the company, service.

Try to look at the product through the eyes of the consumer. What does he expect from the purchase? What do your competitors' customers complain about the most?

Also at this stage, all other content is collected. That is, collect key information about the work performed and form cases. Similarly with, a description of the production technology and other important blocks.

Then fill out a brief - a document with answers to questions about the business, goals and format of the presentation.

It is filled in if, in addition to you, contractors or colleagues will participate in the work. You can see an example of a brief in the picture below.

Brief

Step 4 Structure

Now let's start planning the presentation. And it doesn’t matter if it’s 8 points or 30. The main thing is that the content meant by them covers all possible questions of potential customers and reveals the product in a logical sequence.

Remember the “ ” technique. First, answer the question “What do we offer?”, Then tell us how the product differs from analogues on the market.

And only then colorfully state the result of using the product or ordering the service.

The purpose of the presentation is to reveal the benefits that your customers receive. After viewing the marketing kit, let the person clearly imagine the improvements that will happen to him after contacting the company.

Structure

Step 5 Prototype

It's the same here as in creating . But if you are faced with this understanding for the first time, then let's understand a little.

A presentation prototype is a schematic representation of the placement of blocks on its pages.

That is, a specialist creates a “sketch” of a marketing kit in a special program. Read more about the prototype in the article.