How to work with delivery. Small average check

According to research by American marketers, for 59% of online store buyers, the price of delivery affects the purchase decision, and 44% refuse to buy anything at all because of the high price of delivery. Statistics show that most shopping carts are abandoned at the checkout stage, when delivery is added to the cost of the goods. Having reached this point, the buyer begins to doubt whether he really needs this product so much. If the delivery is free, then most likely there will be no doubt. But not everyone can afford to deliver goods for free. And although this option is most attractive to the buyer, even big players The market takes money for delivery.

Boris Lepinskikh, director of e96.ru online store

"Shipping cost is affected by two important factors. The first is the cost of shipping. We know exactly how much the last mile costs for us in each city. The second is the market. We look at how much it costs to ship similar products from our main competitors in the category (for example, furniture or large Appliances) and get up “not higher than the market”.
In general, when setting the shipping price, different situations are possible:
a) the cost of delivery in the price and the margin is enough - the coolest situation;
b) the cost of delivery separately and then it practically covers our cost for delivery - also good;
c) various situations of “subsidizing the last mile”, when we are forced to reduce the cost of delivery “to the market” in order not to lose sales.”

There are only three shipping cost strategies: free, shareware, and unconditionally paid. And each has its pros and cons.

Free shipping

The most beloved by buyers and the most disadvantageous, at first glance, option for the seller. But since the love of freebies is indestructible among mankind, free shipping significantly increases sales.

According to statistics, 84% of online store visitors will choose a site with free shipping to purchase.

Of course, sometimes it happens that the cost of the order is lower than the price for delivery, but the total sales allow the company to survive such cases painlessly.

Dmitry Pokataev, head of the Stoletti Kitchens online store:

“It all depends on the income of the store, if the margin allows, then you should not scare away customers with an additional markup for delivery. Although sometimes it happens that they order one stool, it costs more to bring it to the buyer than it does. Of course, it’s a shame to pay for such an order out of your own pocket, but we always put up with it.”

A free shipping strategy for everyone can be beneficial for a company specializing in the sale of small and light goods and for businesses with big amount repeat sales, eg groceries, prepared food, water. Since there is no need to spend money on attracting new customers, they can be redistributed to pay for shipping to existing ones.

Conditionally free delivery

Strategy 1: check

Most often, free shipping has some conditions and restrictions. One of them - minimum order value. As a rule, people tend to get goods up to the right amount in order to get free shipping. Here psychology works: for the same price I will get more items. Moreover, the cost of purchased additional goods is often higher than the price for delivery. If the minimum purchase price is 1.5 thousand rubles, in the basket of goods for 1 thousand, and the delivery costs 250-300 rubles, then the majority will prefer to buy something else for 500 rubles.

Income: 600х30=18000 rubles

Gross profit: 18000 -(600x0.8x30)=3600

Shipping costs: 150x30=4500

Net profit: 3600-4500= -900 rubles

It turns out that by offering free shipping on a purchase of 600 rubles, the company is operating at a loss of 900 rubles. By simple calculations, we get that the company goes to zero with an order amount of 750 rubles:

Net profit will be zero with gross profit equal to shipping costs. We calculate income. Revenue \u003d gross profit x 100 / profit per order (4500x100 / 20 \u003d 22500)

Order amount = income / number of orders (22500/30=750)

That is, it will be profitable for the company to deliver orders more expensive than 750 rubles for free.

Yakov Grinemayer, GIANT-DVERI.Ru online store:

“In the GIANT-DOORS.Ru project, we decided to make free delivery for orders over a certain amount. For clients, this is a pleasant surprise and one of the markers of our care. From such pleasant trifles, a general positive impression of working with us is formed. It is important for us that the buyer is satisfied and shares his pleasant experience with friends, writes a review. When the volume of the order does not allow for free delivery with the planned volume of marginal profit, then we make delivery paid. We build pricing “from the market”, so that our delivery conditions are “usual”, and do not scare away the buyer. Often, the cost of delivery is higher than the price for the client, so the margin of the goods should make it possible to compensate for these costs.

Strategy 2: from the product

Free shipping "for selected products" suitable if you need to get rid of excess stale goods, for example, T-shirts not popular color or oversized shoes. You can offer free shipping when buying multiple items, this will encourage customers to leave in your store more money. You can limit the promotion with free shipping by time.

Strategy 3: From Profit

Another free shipping option is "only for...". Club card holders or those who pay for the purchase in a certain way (only in cash or only with a card of a certain bank). Shipping costs in this case are offset by some benefit to the seller.

When paying online, an online store kills two birds with one stone: it instantly receives “live” money to its account and insures against non-repurchase of goods.

Strategy 4: from remoteness

Many local companies limit free shipping to one city or a few areas. This is due to the fact that delivery geography significantly affects its value. Time, as you know, is money. One courier can deliver several orders in one area in an hour, but it will take half a day to travel to a neighboring city, from where they ordered the notorious stool. In terms of money, these deliveries will cost very differently.

“There is free delivery, but only when buying from a certain amount and only in the city of Chelyabinsk. For intercity delivery, we deliver to the terminal of the transport company at our own expense. Initially, they took care of the delivery, since it was then ours competitive advantage, and now mandatory requirement market".

5 Ways Free Shipping Works for You

Before you offer your customers free shipping, think about whether it will break you.

7 ways to ruin an online store

1. Offer free shipping for oversized items. If the pizza can be delivered by a courier on a bicycle, then the cabinet or refrigerator must be loaded into a truck, taken to the place, lifted to the apartment. That is, in addition to transportation costs, you will have to pay for the work of at least two loaders.
2. Free shipping courier service. Professional deliveries calculate the cost of their services based on distances and the weight or volume of the package. If your client buys a chair and needs to take it to a neighboring city, then free shipping will not only eat up the profit from the order, but also take the store into the red.
3. If the store often returns goods or refuses to redeem the order, then free shipping will only bring losses.
4. When trading low-margin goods, it is unprofitable to do free shipping. It makes sense for online stores selling everyday goods, household chemicals, children's goods to offer free shipping for a minimum order amount.
5. If the delivery is more expensive than the purchased goods, then the seller will not be able to pay for it.
6. Free shipping with a limited selection of shipping methods. This is faced by online stores selling throughout Russia. For example, in remote regions, you can send an order only by Russian Post.
7. Complicated delivery. If there are 2 or more links in the product delivery chain, then making it free is unprofitable. For example, pick up the goods in the warehouse and take them to the railway terminal, transport them in a container to another city, deliver them to the destination.

Paid delivery

This strategy also has several options. All of them are based on average calculations, that is, some of the buyers pay more than the service actually costs, and some pay less. Sometimes the company pays part of the shipping costs itself.

Ivan Bazdrin, online store of goods for sleep "Sonata":

“In our store, the cost of delivery, if it is paid, covers no more than 50% of the costs. We have bulky goods and need delivery to the door, and this is a plus for movers. We pay for their work ourselves.

Strategy 1: one price

One of the shipping options setting a single price. When calculating, you need to take into account many factors: in addition to the average bill, revenue and profit, you need data on geography, the share of returns, the prices of courier services if you use third-party resources, or the cost of maintaining your own couriers.

See an example of a formula for calculating a single rate for the delivery of one order

At the same time, the optimal price should allow not only to work at a loss, but also not to scare away customers. To calculate the cost of delivery, you will need to equate it either to the weight of the ordered goods, or to their quantity.

Most companies set fixed prices for delivery depending on the amount of the order, volumes, geography or some other parameters.

Usually one rule works here: the more the buyer pays for the goods, the less he pays for shipping.

Delivery of a toaster worth 500 rubles and an external drive worth 5 thousand rubles (we take goods that are approximately the same in weight and dimensions) will cost the same, say, 150 rubles. But the store's revenue from these two purchases differs by 10 times. So it is quite logical to redistribute the cost of delivery depending on the price: take 200 rubles for the delivery of a toaster, and 100 rubles for the delivery of a disc.

Strategy 2: real costs

In each specific case, depending on what they buy, how much they buy and where it all needs to be transported, their own price for delivery is formed. Online stores that have chosen this delivery payment option install a special calculator on their website that makes calculations for each order.

Another option is to allow the buyer to choose for himself who will deliver the goods to him. Usually in this case, a list of enterprises and companies is indicated on the page with the terms of delivery.

Which shipping payment option should I choose?

It is worth offering the buyer several delivery options to choose from, especially since the number of delivery methods also affects sales.

According to Parcel international shipping service, to increase the number of orders by 10% is enough to add to the site more options delivery.

The British company Hermes conducted a similar study and found that 25% of purchases did not take place due to a limited choice of delivery methods.

In order not to miscalculate, carefully analyze everything.

• Don't make shipping free just because customers like it. Such a step should be economically justified.

Vera Frolova, online clothing store didriknaurale.ru

We don't have free shipping. There is no it because we work with the whole country, and the cost of delivery can range from 90 to 900 rubles and even higher.It is unprofitable for us to compensate the client for even part of the delivery, and working for the sake of work is also not interesting. There are orders that are easier to refuse than to fulfill them. In addition, we work with a category that, although it has a high margin during the season, also has off-season sales, when the margin level simply does not allow offering free shipping to the client. There is a sale on our website all the time.
We are a small business, and the issue of profitability and costs is acute for us - we do not have the opportunity to endlessly invest in a business just for the sake of turnover and expecting profit sometime later. Yes and by the latest trends even among major competitors, free delivery has become a promotion, and not a mandatory option. At one time we had a pickup point, we cooperated with Ozon and Boxberry as a pickup point. And could appreciate the share free deliveries at the largest stores (for most it was paid), as well as to see the percentage of orders abandoned, we know how many customers do not come to redeem the goods. This information allowed us to determine our delivery policy and, after evaluating the delivery services, make the choice of our service provider.
The price for delivery is formed simply: we have chosen for ourselves the optimal courier service provider in terms of price-quality-delivery speed. We also offer and alternative way delivery - the ubiquitous mail of Russia, it will take you even to Kamchatka. And in some regions, delivery by Mail is much cheaper. For the nearby cities of Chelyabinsk, Tyumen, Perm, etc. delivery can happen the very next day and people love it. Delivery to Moscow takes 2-3 days on average, which is also very fast. In Yekaterinburg, we deliver to the points of issue of SDEC or our own home delivery. When delivery is carried out by Mail, we do not use cash on delivery. Firstly, we have repeatedly encountered delivery delays and, as a result, customer refusal to receive an order and huge costs for an unsecured service. Once we had a delay of 30 days by AIR delivery in Yar-Sale. General costs were equal to the cost of the order, which the client did not redeem due to a delay. By the way, no one compensated us for anything. Secondly, when paying by cash on delivery, a commission is charged from the client. Calculating the cash on delivery amount so that the client does not pay a commission is a difficult process and must be done manually each time. Therefore, now, if the client wants delivery by Russian Post, then we offer him to make an advance payment for the order.

• It is worth comparing the profit from the sale of different products and setting shipping rates depending on the profit.

Collecting information on this topic, I realized that not the purchase (production) - the sale of goods and the organization of the call center are the most difficult stages. Delivery of goods to the buyer - this is what novice sellers of online stores most often “stuff their bumps” on.

After all, not everyone immediately goes to the level of such “monsters” of online commerce, such as, for example, Ozon.ru, Holodilnik.ru. These companies, in addition to their own courier service, have a very developed network of distribution centers. Ozon has covered literally all the largest cities in the country, while Holodilnik can boast of such achievements only in Moscow and St. Petersburg.

As for the bulk of representatives of trade via the Internet, Oskar Hartmann, co-owner of KupiVip, spoke very accurately about their work. “Russia is the largest country in which the delivery structure is so poorly developed” ... Not exactly flattering, but quite fair remark, isn't it?

On the Internet, I found several stories, or rather, advice "from life." Natalya Kulakova, the owner of the onovamnadom.ru store, which deals mainly in food and household goods, is sure that you need to organize your own delivery service, and resort to outsourcing services as little as possible.

For those who are not familiar with this issue, I will clarify that the word "outsourcing" means a company specializing in the provision of courier delivery services.

So, Kulakova believes that the hired couriers do not treat the work with the proper level of responsibility. Given the specifics of the goods in her store, this position becomes quite understandable. It is not uncommon for products to end up in the same bag with household chemicals or placed on the ground.

It is clear that in the first place, it is not the courier who suffers from this, but the image of the store. Therefore, all employees of the onovamnadom.ru delivery service are full-time employees who are interested in working in good faith, because. their work is closely monitored.

Of course, from a cost standpoint, having your own couriers is not a particularly profitable undertaking, because no matter how well things are going, people have to pay salaries from month to month. It is this fact that makes the owners of online stores (especially beginners) turn to the services of outsourcing companies.

For the work of their couriers, they charge, as a rule, 2-3% of the cost of the delivered goods. Moreover, the money received from the buyer does not immediately go to the account of the online store, but is first transferred to the logistics company, which "takes" the percentage due.

Ivan Matveev, director of one of these companies - IM Logistics encourages sellers to actively use his services, because. theoretically, they are a great support to the seller, who can deal not with unnecessary accounting, but directly with the development of his business.

But not everything is so simple. Lyubov Kozyreva, the owner of the children's store 101slon.ru, also names some disadvantages of cooperation with outsourcing companies. I have already spoken about the unscrupulous approach (although, probably, this mostly depends on the company's policy), but it primarily comes from the human qualities of the courier. And how many intelligent and decent people ready to run all over the city in any weather?

Moreover, at large volume orders of workers in such firms are often not enough. 101slon.ru has repeatedly encountered situations when, after a weekly delay with delivery, the buyer simply refused his order.

Courier delivery, of course, makes sense only within locality where the store is located. There are quite a few logistics services for delivery to other cities, but Russian Post remains the most developed. In addition, she has an official analogue - "EMS Russian Post", which deals directly with courier delivery. You can easily calculate the cost of Russian Post services on the company's website. But even here sellers have their own risks.

The fact is that "Post ..." works exclusively with the help of cash on delivery, and this is fraught with the fact that the buyer may simply not pick up the order, and then all the services for sending "back and forth" fall on the shoulders of the seller.

Therefore, the aforementioned Lyubov Kozyreva, taught by a certain bitter experience, tries to send goods by mail only to verified customers.

Having dealt with the packaging, it is necessary to transfer the parcel to the Russian Post. After that, the goods will be sent to the post office, at the address you specified. When the parcel reaches its point, the client will come to the post office (a notification will be sent to him) to pick it up and pay for it.

The money will be transferred to you accordingly. This algorithm work is scheduled for those who are going to send parcels cash on delivery. And as we know, this method is the most reliable.

Important! Along with the parcel, an invoice (or acceptance certificate) and a document containing information about the product itself and the procedure for its return must be transferred.

Pickup

For the buyer this option It will be convenient only if there are several pickup points. Because Not everyone wants to travel far. Pickup is usually always additional option delivery of the parcel to the client. In addition, if the pickup point(s) is limited to one city, and you send goods throughout Russia, then you need to indicate in the store that this option is only possible for a certain city.

Self delivery

If you start doing business in your city, then there is such an option: to take the parcels yourself. Of course, not as prestigious as we would like, but still, also a way.

Own couriers

The most prestigious, reliable, and effective method- develop your courier network. The only, and very significant drawback - it will take enough money. Advantages, on the contrary, a large number of:
You can fully control the work of couriers.
The couriers themselves are interested in working "in good faith", because. it depends on them wage.
Coordinated work of couriers, delivery on time.

Outsourcing companies (couriers)

Although the previous version is the most best solution but due to high costs, not all online stores can afford it, especially on early stages. In such situations, there is an alternative for those who do not want to hire couriers and use mail services, but somehow need to deliver the goods. Outsourcing firms provide courier delivery services. In order not to beat around the bush, I will give illustrative examples of such companies:

Attention! I do not urge to work with the companies mentioned below. This information provided for information. The final decision is yours.

Rhythm-Z

The company provides the most versatile services that will be useful to online stores. Important point A: The company can provide courier services only for Moscow and St. Petersburg. For other cities, a parcel delivery service has been implemented to pick-up points, where the client can pick up his order.

Allobagy

The company positions itself as a service for online stores, including courier delivery services. "Hello? I'm running!" has been operating for quite a decent amount of time: more than 6 years. As in the above company, delivery by Russian Post is possible, to self-delivery points, and to parcel terminals.

Important! When deciding on the choice of an outsourcing company, find out all the details of the work before concluding a contract. It is extremely important to compare the internal processes of your store with the capabilities of outsourcing companies: it is necessary that the methods and terms of delivery coincide with the type and dimensions of your product, i.e. there were no discrepancies, otherwise it will affect the quality and delivery time of the parcel.

postamata

Postamat (or post office) is a terminal for issuing parcels. This type of service appeared relatively recently, but has established itself as inexpensive way delivery. True, in addition to the fact that the client will have to pick up his parcel on his own, its dimensions are also limited by the size of the cell. The method is suitable for sending small goods.
What is it, we figured it out, the main question remained open: how to send a parcel to the post office? To use this service, the most priority services for sending goods through parcel lockers are "InPost" and "PickPoint".

Conclusion

Well, the main methods of sending, in general, are sorted out. I remind you that in order to conduct legal activities, despite the fact that this is an online store, or, it is necessary to register an individual entrepreneur. That's all, do not forget about the likes and reposts of this article through the social. networks. This will help the development of the project.

Hello! I hope this article will help resolve the issue related to the delivery of goods in your online store to the buyer.

I will only talk about the methods that I use myself and the work of which I know from the inside. Who doesn't know, I'm doing it 😉

Delivery by courier in your city

This method is great for beginner entrepreneurs. If you have a client from your city, you will be able to deliver the order to him on your own. The advantages of this method are obvious:

• Quick refund;
• Additional earnings on paid delivery.

Main disadvantage this method, is a time cost.

I spend course on selling goods from one-pagers with minimum investment and one of the students, Vardan, solved this problem simply by hiring his own courier. But here it is important to consider that the courier is an adequate person and does not disappear with your money.

Delivery by Russian Post

All online stores use this method, since the Russian postal service has a vast geography, and you can deliver goods for little money to any corner of Russia. And this is its main advantage.

Russian Post is perfect for those who are just starting their first steps in online sales. To work with it, you do not need an individual entrepreneur or LLC, you can work as an individual and receive money for goods at the post office.

In addition, Russian Post has integration with various CRM systems and other services that save time and money. For example, I use RetailCRM which has integration with Russian Post. Thanks to this, I print all the necessary forms for sending a parcel immediately from CRM, in addition, there is an automatic change in order status, thanks to this there is no need to waste time on manual check orders.

Same way a huge plus is the possibility and settings of SMS alerts and automatic calls that will remind the buyer of his order, which contributes to a good redemption of parcels.

Fig 1 - printing postal forms from CRM:

Fig 2 - Automatic status change in CRM, in accordance with the status of the track in the mail:

Fig 3 - Automatically pulling up the track status in CRM:

But Russian Post has its drawbacks:

• Long delivery.
• Buyers from major cities do not like to order by mail, but prefer courier delivery or delivery to the PVZ.
• There is a possibility that either the order or money from the buyer may be lost along the way. You can write an application for a search and you will be returned the amount of the declared value in 60 days if they do not find where your order or postal order is.
• And most importantly, these are long queues. It takes a lot of time to send the order, and the buyer to receive it. I advise, before you start sending orders in a constant mode, ask postal operators what hours do they have the least number of visitors. In my post office, this time is from 15:00 to 17:00.

Courier service CDEK

I have been working with this courier service for about 1.5 years and have already formed my opinion about their work. This company has an extensive network of points of issue of orders and courier delivery in almost all more or less major cities RF.

The cost of delivery is low, in the European part of the Russian Federation the cost of courier delivery is an average of 350 rubles, self-pickup points in the region of 250 rubles. CDEK also has integration with various services, which allows you to create invoices for sending in a matter of seconds directly from the CRM system. To work with CDEK, you must have an IP (with current account) or OOO.

What I managed to note for myself, while working with them.

• They have a disgusting courier courier delivery in Moscow. They break the deadlines after agreeing on the delivery time with the buyer and do not warn him about it, and the couriers can even get nasty. For this reason, I no longer send orders to Moscow using this courier service.
• Delivery to the regions is good, almost always on time. Redemption of parcels at an acceptable level.
• It is possible to send several items to choose from. A very cool thing when trading goods with sizes.
• Freeze turnover. You will receive your money only after 10-15 days from the date of payment for the order by the buyer. Therefore, you need to have a reserve of funds, especially at the very beginning. Then it will enter the flow, and it will no longer feel like that.
• Sometimes their telephony is dull, as a result of which they do not call the client. You have to call and make an appointment for delivery.
• Very long technical support. The phone is constantly busy, and in the online chat on the site they can be silent for an hour or more.

Examples of the cost of an order and terms from Yekaterinburg to Moscow, weighing 0.5 kg, are shown on the screen:

An example of integration with RetailCRM:

By the way, according to the results of 2016, TC CDEK awarded me a diploma of a silver partner:

Courier service AXIOMUS

What can I say, very cool company. During the work, I have not a single complaint about them. This is undoubtedly the leader in this list. Delivery by courier in Moscow and Moscow Region on the next business day, in St. Petersburg and Leningrad Region in 1 business day. Axiomus has many pickup points, which allows you to deliver the order very cheaply. Many buyers want to pick up the order in this way. I have been working with them since December 2016, I sent more than two hundred parcels in Moscow and St. Petersburg, and did not find a single minus, so I will list the pros:

• Integration with RetailCRM and 1C, which makes it easier for managers to place an order.
• Excellent support, you get an answer to a question within 10-15 minutes.
• Collaborates with other delivery services such as TopDelevery, BoxBerry, DPD, Strizh, Russian Post. That allows you to send goods throughout Russia, and not go to the post office yourself.
• Couriers can accept payment by cards, which undoubtedly increases the prestige of the store in the eyes of the buyer.
• There is a courier delivery to MO and LO.
• Polite couriers who always call the client before leaving.
• They do not break deadlines, all orders were delivered at exactly the agreed time.
• Convenient private office.
• Quick refund of cash on delivery. Transfer money once a week. Suppose orders were delivered from Wednesday to Monday, you will receive money for these orders on Wednesday. This is very cool, it allows you to significantly increase the turnover of funds, and as a result of this, profit.
• Only sole proprietors or LLCs can work with Axiomus.
• You can collect cash on delivery payments.

Example personal account Axiomus:

That's all. I told you about the delivery methods I use.

IN course I talk in detail about working with delivery and service integration.

I hope the information was useful to you. Ask your questions in the comments, I will definitely answer them.

From the author: delivery of goods is one of the most important links in the work of any online store. According to a study by PwC, 65% of online shoppers consider home delivery huge advantage. The remaining 35% complain about the long delivery, which completely discourages shopping online. Let's figure out how to arrange delivery in an online store.

The main rule is the delivery of the order in guaranteed terms.

If you, then you must remember how two and two: the delivery of goods to the buyer must be carried out within a strictly specified time frame. If a person ordered, for example, a gift for a very important celebration that did not arrive on time, guess if he will become your regular customer?

If you are still far from the level of such a "monster" of online trading as Ozon.ru and the like, which have an established logistics system with their own distribution centers, then you will have to organize the delivery of goods from the online store yourself, or use postal and courier services.

Delivery types

Consider the main types of transportation, from which you can choose one or more, depending on the specifics of your business and the goods delivered, as well as the geography of coverage.

"Post office".

It has the largest area coverage. If you plan to deliver goods from an online store throughout the Russian Federation, and not just in megacities, then you cannot do without the good old Post Office. After all, not every courier service can cover every village with a population of 1000 people.

Minus "Mail of Russia": unpredictable delivery times. There are no additional services - the recipient will not be able to pre-examine the goods and, in which case, refuse. But it’s easy not to come to the post office and generally “freeze yourself” from receiving an order.

How to build work with Russian Post: conclude an agreement with it or send parcels on behalf of individual. There are also special companies that pack and send goods by mail, of course, for an additional fee.

Courier service.

This method ensures prompt delivery right to the customer's door. You can agree on additional services with the courier service - the recipient will be able to try on and partially redeem the order. The rejection rate is significantly lower than in the case of Russian Post. For the most demanding customers, you can arrange urgent courier delivery.

How to choose the right courier service for your online store? Make a preference matrix for yourself - what do you prioritize: the needs of customers, the cost of transportation, or some of your personal requirements? If you decide on the cheapest service, be prepared for all sorts of surprises in the form of disrupted delivery times.

Cons: often the client associates the courier company with the transport service of the online store itself. Therefore, if the courier is delayed or rude to the recipient, you will be to blame.

Outsourced couriers.

The organization of delivery from your online store can be completely entrusted to an outsourcing company. The couriers of this company themselves will break the check from the buyer, after which the money for the goods will go to the account logistics company, and then to you, minus a commission of 1.5-3% of the cost of the delivered goods.

The advantages of this method are obvious: there is no need to bother with full-time staff and think about how to carry out all this in accounting. You will be able to directly engage in business.

But the disadvantages are not so obvious: at times of heavy load, for example, on new year holidays, the outsourcing service may not be able to cope with its obligations, which, again, can ruin your reputation.

Own transport service.

You can ship from an online store using your own couriers, especially if you are selling delicate (such as food), expensive (jewellery) or fragile (crystal or glass) goods that you are worried about.

Here you already have a place to roam. You can personally monitor how your couriers work and handle products, which cannot be done in an outsourced courier service. After the execution of the order, it is desirable to contact the client and get feedback: whether the product was delivered on time, whether he liked everything about the service, the quality of the product, etc.

Cons: high staff turnover. You have no idea how difficult it is to find honest, decent people for the role of a courier. Normal people are usually scared away by the working conditions associated with the prospect of wandering around the city in frost, rain and heat, on public transport or on foot. Therefore, if you decide to organize your own delivery service in your online store, take care of normal working conditions for your employees.

Features of the organization of delivery

This process depends on two criteria, they have already been mentioned above:

the type of item being sold. If you sell perishable goods (flowers, food, etc.), then it is better to hire your own couriers (if your store operates in a small area) or work with a courier service. Such products must be delivered within a few hours after order confirmation, or self-pickup.

Clothes can be sent by regular parcels or by courier so that the buyer can try them on and, if anything, refuse. Most buyers try to order goods from places where they do not need to pay an advance payment, and will gladly give cash to the courier after they are satisfied with the quality.

If you specialize in the sale of large items, then you should connect some kind of transport company, which transports goods by rail or road;

region of the online store. If your coverage area is one city, then the “courier + self-delivery” scheme will be the best solution. If you are planning to work on different regions then use the delivery service. If you are thinking about entering the international market - consider whether you can compete with local sellers, especially when you consider how much it will cost to ship abroad (it may even exceed the cost of goods). Therefore, the expediency of such transportation depends on what you are selling.

So, we have considered various ways organizing the delivery of goods from the online store. If you are just thinking about creating your own web resource, I can advise, which tells you clearly and understandably how to do it quickly and inexpensively.

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